Podcasts about authentic branding

Send us a textIn this inspiring episode of the Starter Girlz Podcast, host Jennifer Loehding sits down with renowned storyteller and entrepreneur Mark O'Brien, founder of O'Brien Communications Group. Mark dives deep into the transformative power of storytelling, revealing how your personal narrative can become your greatest tool for connection, authenticity, and business success.What You'll Discover:How storytelling reshapes your life and businessWays to merge creativity with entrepreneurshipThe importance of finding your niche and authentic voiceHow passion and purpose fuel meaningful storytellingWriting tips, morning rituals, and creative flow hacksWhether you're an entrepreneur, a creative professional, or someone looking to rewrite your story, this episode will give you the tools to show up more powerfully and connect more deeply.

In this episode of Beyond Limits, Olivia chats with Emily Pauslsen. Emily Paulsen is a Brand Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy's Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today's most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It's not about comparison, it's about possibility.Emily and Liv chat all about the truth behind authentic branding and living with purpose. Key topics include:

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA. In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking. The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures. 00:00 Economic Volatility and Global Impact 01:13 Introducing Marilyn Capote 02:25 Marilyn's Journey into Aesthetics 03:56 Building a Successful Clinic 06:13 Challenges and Resilience in Business 12:12 Hiring and Leadership in Aesthetic Practices 23:55 Adapting to Cultural Differences in Aesthetics 39:39 Assessing the Impact on New and Established Businesses 40:07 Seasonal Trends and Creative Strategies for New Businesses 41:23 Emerging Modalities in the Aesthetics Industry 42:30 Adapting Business Strategies in a Changing Market 43:52 Effective Social Media Strategies and Pitfalls 45:41 The Importance of Authentic Branding 47:31 Building a Resilient and Inspired Team 59:32 Personal Efficiency and Life Hacks 01:05:56 Navigating Business Challenges and Rebuilding 01:12:05 Advice for New Injectors and Business Owners 01:15:00 Final Thoughts and Staying Connected CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

This week's episode of Win The Hour, Win The Day Podcast interviews, Mark Schaefer. Are you blending in when you should be standing out? Join Kris Ward and Mark Schaefer as they reveal how to break through the noise in an AI-driven world. In this eye-opening conversation, you'll learn:-Why imperfection makes content more engaging and real.-How to use AI without losing your unique voice.-Simple ways to disrupt marketing without big budgets.-Why storytelling is your most powerful business tool.-The biggest mistake people make with AI content. Don't get lost in a sea of sameness—discover how to make your brand unforgettable. Tune in now! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mark Schaefer at:Website:  https://businessesgrow.com/Podcast:  https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 #DisruptiveMarketing#AuthenticBranding#KrisWard

Listen up, baddies—this week's episode is serving up real talk, raw moments, and business wisdom you won't want to miss. Chrystal sits down with Angela Froschl, the powerhouse behind Hot Mess Consulting, to talk all things branding, burnout, and keeping it real AF in business.What's Inside This Episode?

In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach. Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island life to becoming a head of customer experience in corporate America. Through candid conversation, he reveals the challenges of maintaining cultural identity while navigating mainland expectations and professional environments where he is often "the only one." In this episode, you'll discover: How Ube's upbringing in Hawaii shaped his approach to organization, presentation, and identity The concept of "invisible work" in both design and cultural navigation Ube's framework for mentorship helps others discover and maintain authentic personal brands The struggles of cultural displacement and the pressure to compartmentalize identity in professional settings Why "authenticity" can be a complicated concept for those with multicultural backgrounds Ube offers valuable insights for creatives navigating multicultural identities, providing a compelling perspective on maintaining cultural roots while forging new professional paths. His story reminds us that true decolonization of design means embracing the full intersectionality of our experiences. Quotes from the episode: "When I came to the mainland, I was essentially this person kind of holding this gem... and then I had battle balloons over time and my shiny diamond turned into this rough rock." "Being in Hawaii, you're just like, 'This is who I am, this is who we all are.' I don't have to prove to you my existence or my family or pride. We all share that." "How can you control something that a corporation, an agency, or a company cannot control? That is the hardest part." Chapters   00:00 Introduction to Ube Urban and His Work 03:31 Ube's Background and Identity 10:07 Navigating Cultural Identity and Professional Spaces 16:49 The Journey of Self-Discovery 23:24 Transitioning from Hawaii to the Mainland 26:21 Ube's Framework for Authentic Branding 31:17 Questions for Self-Discovery 38:10 The Challenge of Individuality in a Conformist Society 46:08 Reflections on Growth and Future Generations CONNECT WITH OUR GUEST: Website: https://www.ubeurban.com/ Linkedin: ubeurban   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

It's 2025 and no matter how much you want to resist it, video marketing is IN. If you want to supercharge the know, like, trust factor with potential clients.... then it's time to start showing up on video. In this conversation I sit down with THE videographer and YouTube Queen, Shauna Yurko. She shares her journey from producing infomercials to becoming a video confidence coach for entrepreneurs. She emphasizes the importance of video in building trust and connection with audiences, discusses the energy and authenticity required for effective video content, and provides practical tips for overcoming self-consciousness. Shauna also highlights the benefits of batch creating content, the balance between scripted and authentic content, and the growing importance of video on platforms like LinkedIn. She concludes with advice on building confidence on camera and how to get started with video production.takeawaysVideo is essential for building trust with your audience.Authenticity is key; you can't hide who you are on camera.Batch creating content saves time and increases efficiency.Confidence on camera is a skill that can be developed.Planning your content ahead of time reduces pressure during filming.Using a hype sheet can boost your confidence before filming.Lighting and equipment choices can significantly impact video quality.Engaging with your audience authentically leads to better connections.LinkedIn is evolving; video content is becoming increasingly important there.Practice makes perfect; the more you create, the better you'll get.You can connect further with her HERE or find her on YouTube HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Welcome back to Content Magic! In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design. We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process. She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours. Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website. Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures. Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact. 04:35 Authentic Branding for Industry Expertise07:11 Brand Kits vs. Full Branding11:42 Website Functionality Over Beauty14:49 Changed Massage Therapists for Convenience16:57 Passion for Rebranding Uncovered22:02 Creative Connections & New OfferingsCONNECT WITH PUJA! Instagram: @roopcreativeagencyThreads: @roopcreativeagencyWebsite: roopcreativeagency.comCONNECT WITH ME! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerShow mixed and edited by: Cardinal Studio

Success in business isn't just about having the best product—it's about building trust, mastering relationships, and knowing how to tell your story.Paige Arnof-Fenn, founder of Mavens & Moguls, has worked with brands like Microsoft, Virgin, and The New York Times, and she knows that branding is more than just a logo or tagline. She shares how great brands are built from the inside out, starting with a solid foundation of values, messaging, and customer trust. Paige breaks down why networking is essential, how digital marketing has evolved, and why market research is key to understanding what truly resonates with your audience.She also unpacks the balance between AI and human connection, explaining how to leverage technology while still keeping marketing personal and authentic. Whether you're an entrepreneur or growing a business, her insights will help you build a brand that stands out in a noisy world.Highlights:Learn why strong brands are built from the inside out, starting with clear messaging and core values. Discover how to use networking to create meaningful business opportunities and long-term success. Understand the role of market research in crafting a message that connects with the right audience. Explore how AI tools can streamline marketing while keeping relationships personal and authentic. Gain practical strategies for maintaining brand consistency across platforms and customer interactions.Connect with Paige:Website: www.mavensandmoguls.comLinkedIn: https://www.linkedin.com/in/paigearnoffenn In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our...

Trust isn't built overnight—it's a slow-cooked process. In this episode, we're discussing why trust is the secret ingredient to a lasting brand and how you can build it with consistency, transparency, and meaningful engagement. Tune in for stories, strategies, and reminders that the best things take time!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

I recorded this podcast with Anson Frericks, former Anheuser-Busch Executive, about a month ago before Trump took office and began putting the final nails in the coffin of “Diversity, Equity, and Inclusion,” (DEI) at the federal level. But, even before that, we saw the decline and predicted the ultimate downfall of DEI initiatives with very notable cases such as the Bud Light fiasco and subsequent boycott. Now, with Target, Amazon, Harley-Davidson, and more notable companies are dismantling these dangerous and destructive ideologies. Today, Anson and I talk about, why we've seen such a huge cultural shift against these policies, why companies truly started these policies in the first place (it wasn't out of the goodness of their hearts), how consumers can take back culture through their purchasing power, and why DEI needs to die once and for all. SHOW HIGHLIGHTS 00:41 - The Power of Authentic Branding 03:37 - Corporate America and Censorship 07:02 - When Companies Prioritize Politics Over Customers 11:34 - The Bud Light Controversy and Corporate Backlash 15:59 - The Influence of ESG and DEI on Big Business 21:39 - The Fallout of Anheuser-Busch's Marketing Misstep 27:21 - Corporate America's Struggle with Political Pressure 33:46 - The Shift in Advertising and Audience Connection 40:00 - How COVID and Social Movements Shaped Corporate Policy 46:02 - The Role of BlackRock, Vanguard, and State Street 51:21 - The Future of Free Speech in Business 56:39 - The Power of Courageous Leadership in Shaping Industry 57:24 - The Next Era of Defense and Innovation Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and today we're diving deep into the world of transformative branding with a true industry maverick - Howard A. Lim. With over 30 years of experience crafting influential brands for industry giants like Apple, Disney, and Honda, Howard is not just a brand architect, but a visionary who has helped companies add billions of dollars in value.As the founder of HOW Creative and author of Authentic Branding, Howard has developed a groundbreaking approach that goes beyond traditional marketing. His unique methodology focuses on appealing to customers through the head, heart, and gut - creating brands that don't just sell products, but build genuine connections.Today, Howard will unpack the critical shift to consumer-centric branding, revealing how businesses can design experiences that truly resonate with their audience. Get ready to learn how to transform your brand from generic to world-class, straight from a man who has done it time and again for some of the most recognizable names in business.Exclusive Offer:Howard has offered an exclusive 'One-On-One Online Brand Assessment' for our audience. This comprehensive session evaluates key branding and marketing elements, including logos, websites, social media, and marketing strategies. Participants will receive actionable insights to strengthen their brand identity and increase sales, with a recorded session provided for future reference.Apply now to secure the special rate of $500 (regularly $2,500). Use the coupon code 'HOW' and click 'Apply' to receive the discount.Application Form: https://www.howcreative.com/online-brand-assessment/Connect with Howard online: Website | LinkedIn | Instagram | Facebook | Twitter We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

About the Guest Dave received his BA from The University of Northern Iowa in 1982. In 1984, Dave, with business partner Jeff Westrom, formed JWMorton, a Cedar Rapids, Iowa-based advertising agency. They produce marketing communications programs ranging from branding to digital to broadcast and for clients representing over 30 industries from high tech to healthcare. […]

In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Diversify Your Strategy: Relying solely on one platform, like TikTok, can leave businesses vulnerable. Spread risk across multiple online and offline channels to build resilience.AI as a Creative Partner: Tools like ChatGPT and Surfer can help structure and amplify your content while allowing space for your unique voice and expertise.Authenticity Matters: Sharing your challenges and failures authentically—especially on platforms like LinkedIn—can foster trust and boost visibility.Plan for the Future: Use current disruptions as an opportunity to reassess your strategies and align them with long-term goals.Stay Grounded: Prioritize what matters most, whether it's family or personal values, while maintaining momentum in your business.Episode Highlights:Breaking News: Crystal shares her experience with the TikTok ban and invites listeners to weigh in on its global perception.Business Lessons: Insights into diversifying your business beyond social media and building a consistent, omnichannel presence.AI Integration: Practical tips on using AI for blogging, social media strategy, and expanding creative potential.Overcoming Challenges: Crystal recounts resolving technical SEO issues and embracing growth through problem-solving.Personal Reflection: A heartwarming story about balancing business success with caring for her son during a challenging week.Memorable Quotes:“You cannot build your business on someone else's land.”“Sometimes, you don't have to be in go mode to be in grow mode.”“Focus on authenticity to differentiate your brand and build trust.”Listener Action Items:Reflect and Adapt: Evaluate how diversified your business strategy is and identify areas to reduce reliance on single platforms.Leverage AI Tools: Experiment with tools like ChatGPT for brainstorming and content planning while infusing your unique voice.Share Your Story: Post on social media about your challenges or lessons learned to boost visibility and engagement.Join the SEO Squad: Sign up for Crystal's SEO squad for ongoing support and resources to grow your businSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

In this episode of Talk Like a Brand, we're dishing out good ol' Southern wisdom to help you build a brand that stands the test of time—just like cornbread. From the right ingredients to the perfect blend of flavor, we'll break down the core elements that make your brand deliciously successful. Whether you're just starting or looking to spice things up, this episode is packed with branding lessons that are as satisfying as a homemade Southern meal. Grab your apron (and maybe some cornbread), and let's get cooking!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In this powerful and inspiring episode, we explore the journey of healing, transformation, and entrepreneurship with a heart-centered female founder Abi creator of Moonji ice creams. She shares how overcoming personal trauma and embracing spirituality became the foundation for building a soulful, aligned business. Discover the challenges she faced as an empathic entrepreneur, the role of intuition in her decision-making, and the self-care practices that sustain her success. If you're a spiritual entrepreneur seeking to grow a business rooted in purpose, authenticity, and abundance, this conversation is a must-listen. Follow her on Instagram here What you will learn:The journey from healing trauma to launching a successful businessBalancing spirituality and entrepreneurship for personal growthUsing business as a tool for self-healing and transformationNavigating challenges as a heart-centered female entrepreneurThe importance of intuition and alignment in decision-makingBuilding a soulful brand that resonates with authenticitySelf-care practices for entrepreneurial success Apply for 121 coaching  or VIP days for January 2025 here Tending to Your Roots Masterclass for £33 on Wed 22nd January 2024 Sign up here Sign up to Soulful Success podcast series here Heart's Happiness Self Healing ShopInstagram for Heart's Happiness daily inspiration for your mental health and healing.Join mailing list here Subscribe to our videos on you tube.Everyone deserves to find their own Heart's Happiness and this podcast has been created with so much love from my heart to yours. Love Manpreet

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he's redefining ERPs for modern Shopify brands.Kyle's experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today's competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men's shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

“So what we found out about the Flying Dutchman, for example, they've been in business for forty years and they simply didn't know how to grow. But one thing I'd found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn't have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that's what gave us the idea, why don't we have it we could build the community inside and everyone did feel like family, and it was a place that everyone could actually say hi to one another, right? So, it was taking what was existing but magnifying it as an actual location for people to gather. – Howard Lim This episode is the second half of my conversation with innovator, author, and award-winning brand architect Howard Lim as we discuss the challenges of audio-based SEO, how insurance companies have paved the way for audio branding, and figuring out your brand's favorite music. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Exploring Audio Branding and SEO TrendsThe second half of our conversation starts with a closer look at Howard's book Authentic Branding and how web design has evolved since the days of Adobe Flash. “It made a big difference as far as the overall experience,” he says about those early, more audio-focused sites. “Now websites, they're so flat as far as introducing it to your senses, because now you're just using your visual sense.” We talk about the ongoing challenge of tying SEO and audio together, and we discuss Howard's approach to helping companies find the right sound for their brand. “One of the questions I ask,” he explains, “when I'm in a strategy session is what if the brand listened to music? What music would listen to and why?”(0:09:55) - The Power of Sound in BrandingHoward tells us more about his work with such companies as WSS and Flying Dutchman and shares some of the success stories in building their brands. “It expanded them,” he recalls his work with Flying Dutchman. “I think it was three years to five franchises, where [before] they couldn't grow for forty years. So it was really capturing a brand essence.” He shares his approach to building a sense of place as well as product when it comes to branding, and how sound helps shape our environment. “When they turn on that background music,” he says, “it just shifts the energy, it shifts the environment that you feel like you're experiencing [into] something that has a lot more richness to it.”(0:20:17) - Creating Stronger Brands with SoundOur discussion comes to a close as we talk about how listeners can get in touch with Howard, and an online brand assessment that he's offering, included in the links below. He also tells us more about what first inspired him to write about branding. “The reason why I was writing a book,” he explains, “is because nobody wanted to explain how to create a brand. They would write about it, but they wouldn't give you examples of how to create a brand. And so that's when I said, oh my goodness, this is a perfect...

This week, our host Brandi Starr is joined by Emmanuel Rose, CEO of Strategic E Marketing.  Meet Emmanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emmanuel's expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He's also the author of "Authenticity Marketing to Generation Z,” a guide to resonating with this digital-first generation.  In this episode of Revenue Rehab, Brandi and Emmanuel tackle the pressing issue of turnover in large companies and delve into effective strategies to manage these transitions. They explore the natural factors behind turnover, the role of leaders as philosophical pillars of organizations, and how to manage their departure effectively. Emmanuel also sheds light on marketing to Generation Z, emphasizing the importance of authenticity and short-form video content.  Brandi and Emmanuel uncover actionable strategies for adapting to changing consumer behaviors and the increasing influence of Gen Z in the workforce. Tune in for insightful discussion and practical takeaways to bolster your marketing efforts in today's dynamic landscape.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 Managing Turnover in Large Organizations [08:12] Emmanuel Rose discusses that "transition and turnover are natural parts of organizational life, often due to aging out or philosophical differences. Leaders are the primary philosophical sources in organizations, so their departure must be managed rather than overly worried about." Brandi Starr agrees, emphasizing that "leaders leaving doesn't mean crisis but a chance for growth and realignment."  Topic #2 Marketing Strategies for Generation Z [15:34] Emmanuel Rose delves into the nuances of Gen Z marketing, noting, "Generation Z will comprise 27% of the workforce by 2025, and they crave authentic, digital-first marketing with short-form content due to their limited attention spans." He explains the challenges, "This generation's slower progression through life stages and reliance on parental support require marketers to rethink traditional approaches." Rose adds, "In B2B contexts, marketers must consider Gen Z's distinct decision-making styles. The contemporary B2B sale involves 6 hours of engagement and 32 touchpoints."  Topic #3 The Power of Authenticity and Transparency [28:45] Emmanuel Rose underscores the demand for brand authenticity, stating, "Younger generations who grew up with public figures like Kylie Jenner demand authenticity and transparency in branding and messaging." Brandi Starr highlights the cultural shift, pointing out, "Personal and professional lives are more integrated today, and maintaining a professional yet personal digital presence is crucial for leaders. It's about building a personal brand that is both engaging and trustworthy."   What's One Thing You Can Do Today  Emanuel's 'One Thing' is to become a podcast guest to discuss your company values and offerings. "Position yourself as a 'social CEO' and enhance your brand visibility. By sharing your insights and values on relevant podcasts, you can create authentic connections and showcase your leadership in a personal yet professional manner. This strategy not only builds your personal brand but also humanizes your company, making it more relatable and trustworthy to all generations, especially Gen Z."  Take that first step today by identifying podcasts that align with your industry and audience. Reach out to hosts, pitch your story, and start establishing that authentic presence in the digital world. Your leadership and voice can make a significant impact, driving both personal and organizational growth.   Buzzword Banishment  Emmanuel's Buzzword to Banish is the term "viral.” He wants to banish it because, in his words, “I think it's overused and misapplied, especially in B2B contexts.” Emmanuel believes that the term "viral" often sets unrealistic expectations and detracts from more meaningful and sustainable marketing efforts.  Links:  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/  Instagram: https://www.instagram.com/strategice/  Facebook: https://www.facebook.com/StrategicEmarketing  X: https://twitter.com/Strategic_E  YouTube: https://www.facebook.com/StrategicEmarketing  Podcast: https://www.facebook.com/StrategicEmarketing  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

Flute 360 | Episode 316: A Flutist's Guide to Authentic Branding - Winning Clients by Showing Up Authentically with Demitris Maddox In this value-packed episode, Demitris Maddox joins us to discuss how flutists and music educators can authentically present themselves online to attract the right students and clients. Demitris breaks down the art of connecting through email, website copy, and video content to create a magnetic presence that reflects your unique teaching style. Learn actionable tips to build genuine relationships and grow your studio by showing up authentically, both online and in-person. Whether you're a flutist navigating the competitive teaching market, or simply looking for ways to stand-out as an educator and entrepreneur, this conversation is overflowing with insights to help you thrive! Main Points: How to write authentic and engaging emails to open doors to new opportunities. The importance of balancing credentials with personality in your online presence. Why conversational website copy connects better than overly formal bios. Using video to highlight your unique teaching style and philosophy. Tips for overcoming fear and stepping outside your comfort zone to market yourself authentically. Resources: Demitris Maddox's Quick Website Tips Checklist – Download Here! Demitris Maddox's Website Join the Flute 360 Accelerator Program! Date: Saturday, January 25, 2025 Time: 11 AM to 1 PM CT Location: Zoom Guest: Liz Walker This isn't just another flute program—it's your gateway to holistic growth! Imagine leaving toxic environments, finding your unique flute voice, confidently showing up online, and empowering both yourself and your students. Spots are limited, so click this link to secure your place today. Make 2025 the year you transform your flute journey! Program Benefits Include: Access to masterclasses, masterminds, book clubs, and pocket coaching. Guidance to grow your artistry, teaching, and career. A supportive community of like-minded flutists to help you thrive. Practical tools to help you step into your full potential. Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

In this episode, we explore Cheryl Hunter's incredible journey from adversity to empowerment and her mission to help others magnify their message. Cheryl shares how her experiences shaped her work in PR and media, and the importance of telling authentic stories that connect with audiences. Tune in to learn how embracing vulnerability can create powerful, lasting impacts for your brand and beyond. HIGHLIGHTS Turning Pain into Power: Cheryl shares her story of overcoming a life-altering event, emphasizing the cathartic power of storytelling in healing and transformation. The Power of Wabi-Sabi: Discover the Japanese philosophy that celebrates flaws as the true essence of beauty, and how Cheryl applies this principle to brand storytelling. Authenticity in Business: Cheryl discusses how sharing personal stories can break through commoditization, making brands relatable and irresistible. Building Connections with Gatekeepers: Learn Cheryl's unique approach to PR, which fosters direct relationships between clients and media professionals to create meaningful collaborations. Impact of Storytelling: Cheryl reveals how sharing one story can create ripple effects, transforming businesses and lives. RESOURCES + LINKS If you have any other tips or ideas leave a comment or shoot me a DM on Instagram. Website- https://cherylhunter.com   FOLLOW US @quotablemediaco @quotablemagazine   FOLLOW CHERYL Instagram- https://www.instagram.com/huntercheryl/ Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast. Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you! 

1:06 - Why Rudhir sees personal branding like a storefront and how he identifies his mission5:07 - Rudhir's favorite quote and the connection between self-expression and authenticity (particularly in relation to executive presence)7:48 - Rudhir's hype songs and the impact that practicing gratitude can have on you and your brand11:53 - Rudhir's background and how he transitioned from law firm partner to his current role15:20 - How Rudhir integrated mindfulness practices into his legal career and its impact on how he showed up as a professional24:17 - Why we lean into business development and the first step toward attaining future success for junior attorneys33:35 - The importance of investing in relationships in legal practice and building trust in business development43:20 - The hangup you might have about self-promotion and resources to help you start your mindfulness journey49:32 - Outer action you can take for business development that'll make the marketing and branding work easier50:50 - What Rudhir does for fun, what he'll never compromise on brand-wise, and what he offers others as a Branding Room Only experienceMentioned In Mindfulness, Leadership, and the Power of Authentic Branding with Rudhir KrishtelRudhir Krishtel | LinkedIn | Instagram | Facebook | TikTok | Twitter/X“The New Rules of Executive Presence” by Sylvia Ann Hewlett | Harvard Business ReviewThe Artist's Way by Julia CameronAccess Rudhir's Guided MeditationsPaula's Annual Intention and Goal Setting Webinar for 2025Personal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar's distinct expertise helps engage attendees and create lasting change for her clients.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.Are you ready to make 2025 your year of growth and achievement? Join Paula Edgar, for a transformative, free session for my annual intention and goal-setting webinar. Join me, January 4th, 2–4 p.m. ET, and start your year strongSign up now at www.paulaedgar.com/resources

In this episode, I sit down with the brilliant Charlie Hobbis to uncover what it really takes to grow a successful agency, manage influencer brands ethically, and stay resilient when business throws curveballs. Charlie shares the behind-the-scenes of scaling her business at lightning speed while staying rooted in her core values of honesty and authenticity. We chat about the pressure of showing up on social media, how to embrace trolls (yes, really), and why your personal brand could be your strongest asset. Whether you're starting out or scaling up, this episode is packed with candid lessons, big wins, and moments you'll relate to.Here are the Highlights:(02:45) The role of social media in business growth(08:21) Handling trolls(15:47) Ethical practices and community building(34:32) Building up confidence(39:47) Holding on to those core valuesConnect with our guest Charlie Hobbis - https://www.instagram.com/overatcharlies Connect with Dawn:Instagram @dawnmcgruer @dawnofanewerapodcastFacebook https://www.facebook.com/dawnamcgruerLinkedIn https://www.linkedin.com/in/businessconsort/Web www.dawnmcgruer.comThis podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentionalThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Check out these additional resources: Creating a Multidisciplinary Group Practice with Kelly Smedley | GP 251 Meet Andrew Burdette Andrew founded Mindful Counseling PLLC in Asheville, NC shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, and in 2022, began […] The post How Authentic Branding and Networking can Transform Your Counseling Practice with Stephanie Farmer | GP 252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.' It's very similar to what everyone else is doing.” -Mike Jones Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market. During this interview, you'll learn: How branding goes beyond visuals to focus on strategy & messaging Why differentiation is essential for success in a competitive market The impact of small, thoughtful changes on brand perception To learn more about ReSound, click here. Connect with Mike on LinkedIn. Time Stamp: 01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at the below link. thesuccessfulbookkeeper.com/sage

Send us a textAuthenticity in branding is more critical than ever. In this episode, I talk with Jocelynn Flowers, founder and CEO of J Flowers Marketing, as she reveals her journey from New York City to building a thriving digital marketing agency in California. Jocelynn opens up about her commitment to keeping brands human in a world filled with automation and AI. She shares her unique approach to branding, emphasizing that every business—whether it's a solo operation or a large team—needs a “soul” to resonate with audiences. Jocelynn explains how her agency helps entrepreneurs who are brimming with ideas yet struggle with the implementation phase, partnering with them to close gaps and drive their vision forward. We also dive into her leadership evolution, how she fosters a team culture that values each voice, and why she believes continuous learning is key to staying ahead. If you're seeking a way to strengthen your brand's connection with clients and make an impact, this conversation is for you. Connect with Jocelynn Flowers: Connect with Jocelynn Flowers to learn how she and her team at J Flowers Marketing can help bring the humanity back to your brand. Follow her journey, gain insights, and see how she can support your growth and impact! Books Mentioned:Attention Management by Maura Neville Thomas Ready to Finish 2024 Strong?Don't wait until December to address your challenges. There's a few months left in 2024, now is the time to plan for a strong finish! Book a free strategy call with Dr. William Attaway to create a plan for impactful results. Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Authenticity is everything for business owners, and one way to show people who you are is through your photos.  In this episode, I chat with Kristina, a personal branding photographer that specializing in helping business owners show up with authentic confidence on their website, social media and anywhere photos are needed to create connections and build the know, like and trust factors.  Kristina shares her journey from massage therapist to owning her own photography business. She also shares her approach to understanding her clients' energies, helping them feel confident in front of the camera, and the importance of showcasing their authentic selves. We also discuss the nuances of networking, finding your brand values, and the impact of color psychology in branding. Whether you're a business owner looking to elevate your brand or a photographer exploring branding photography, this episode is packed with actionable insights! In this episode: Kristina's journey from massage therapist to personal branding photographer. The power of niching down and focusing on branding photography. How personal branding photography helps attract the right clients and repel the wrong ones. Tips for building confidence in front of the camera. The importance of networking and creating meaningful connections. How to use color psychology to align your brand values with your visuals. The difference between branding photographers and portrait photographers—and why it matters. Action Steps for the week: Find a Networking Group: Join a local or online networking group that aligns with your values and start building authentic connections. Create a Pinterest Board for Inspiration: Start collecting ideas for your branding photo shoot by pinning images that resonate with your brand and style. Define Your Brand Values: Identify 3-5 core brand values and align them with colors using color psychology to ensure your visuals represent your brand effectively. Connect with Kristina: Website: https://www.kristinapearlphotography.com/ Instagram: https://www.instagram.com/kristinapearlphotography/ Shoot Prep Checklist: https://view.flodesk.com/pages/6261a37e46c9ddac82188a20 Connect with me, Hayleigh Hayhurst: Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: https://www.espressopodcastproduction.com/ YouTube: https://www.youtube.com/@EspressoPodcastProduction Instagram: https://www.instagram.com/espressopodcastproduction/ TikTok: https://www.tiktok.com/@espressopodproduction Music: John Kiernan. www.johnkiernanmusic.com Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/ Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

Episode 217 of The Smart Agents Podcast features Charleston, South Carolina-based agent Winnie Rodgers sharing how embracing her unique personal brand has transformed her real estate career into a thriving, sustainable business. Six years in, Winnie has carved out a niche by showcasing her love of tattoos, rock and roll, and pinup culture—proving that authenticity resonates with clients and colleagues alike. Beyond selling homes, Winnie's true passion lies in teaching, and she travels the country to share her expertise with fellow agents. Tune in as Winnie discusses how she built her real estate business, the strategies she uses to attract agent referrals via social media, and why creating an authentic personal brand is essential for long-term success. Follow Winnie on Instagram at: https://www.instagram.com/_winnieandcompany/

In this game-changing episode of The Profitable Cleaner Podcast, we're diving deep into the transformative power of Artificial Intelligence (AI) in business with two industry leaders: Chris Luna, owner of EBCD Marketing and Sunuv Solar, and Ruben Alvarez, founder of The Marketing Hunters and author of Brand Sharks.Whether you're a cleaning business owner looking to modernize your operations, a marketer aiming to sharpen your strategies, or an entrepreneur ready to embrace the future of AI-driven branding, this episode is packed with actionable insights. From leveraging AI for lead generation and automating client interactions to creating authentic branding that resonates in a crowded market, we cover it all.

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.Chapters00:00 Understanding Brand Strategy for Personal Brands05:57 Aligning Brand Values with Company Actions11:57 Navigating Personal Branding and Self-Discovery17:57 The Challenge of Balancing Creativity and Organization24:05 The Journey of Self-Acceptance and Authenticity29:58 The Power of Vulnerability in Personal Branding35:58 The Impact of Personal Stories on Branding48:56 The Intersection of Personal and Professional Life56:31 Overcoming Shame and Embracing Imperfection01:05:39 The Balance of Self-Promotion and Authenticity01:15:15 The Importance of Showing Up as Your True Self01:24:10 Vulnerability as a Strength in Personal Branding01:30:08 Facing Fears and Embracing Authentic Connections01:35:15 Understanding Personal Branding Beyond Marketing01:42:10 Navigating Personal Branding and Community Engagement01:49:09 Understanding Neurodiversity in Communities01:54:53 Coaching vs. Consulting: A Deep Dive02:01:12 The Importance of Business Acumen in Creative Fields02:06:12 The Role of Education in Creative Professions02:12:34 Building Community and Belonging through Brands02:20:36 Future Aspirations in Brand StrategyFollow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/Linkedin https://www.linkedin.com/in/theannelihansson/Website https://www.annelihansson.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***

Say YES to Ringing in the New Year in Paris & VersaillesDecember 27th - January 2ndClick here for details!In this episode, Wendy sits down with Becky Freemal for an inspiring conversation about the power of saying “yes” to what truly lights you up and moving boldly toward your dreams. Wendy shares her mantra, “I am only available for what delights me,” explaining how she uses this principle to guide her choices in life and work—including when to outsource tasks that don't fuel her passion. Becky reveals her journey from 24 years in broadcast news to becoming a fractional CMO, driven by a commitment to impactful storytelling. Together, they explore the importance of authenticity in branding and business, emphasizing that "brands are meant to be lived," not confined to brand guides. From navigating self-worth and fair compensation to embracing storytelling as the heartbeat of human connection, this episode is packed with insights for entrepreneurs, creatives, and anyone ready to live more intentionally. Don't miss this conversation on building a life and career where every "yes" is aligned with what truly resonates.  About Becky:Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec. She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies. She has a strong sense of purpose and has seen firsthand that when businesses find their purpose, it exposes their passion, their stories, and connects them to the very people they are meant to impact.Connect with Becky:Get her book: Brand Voice: People + Data Drive Results On LinkedInBeckyFreemal.com ________________________________________________________________________________________ Say YES to joining Wendy for her:PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HouseThank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Send us a textEver felt like your voice is stuck on mute? In this episode, we're talking about finding the courage to hit unmute on your life and brand! Join us as we chat with Edith Wolek, the inspiring founder of Emperors Media and publisher of Courage Magazine Global. We explore what it means to lead with love, step into authenticity, and create personal brands that truly reflect who we are.Edith shares her journey from childhood moments that silenced her voice to finding confidence through transformational leadership and public speaking. She opens up about supporting families with ADHD, launching her next summit, and how playful joy (even with three kids!) keeps her connected to her authentic self.Along the way, we discuss:How early experiences shape our beliefs—and how to rewrite those storiesThe role of authenticity in personal branding and leadershipWays to empower families through curiosity, vision, and small stepsA game-changing exercise to collect evidence of your successWhat limiting belief might be holding you back? Edith invites us to flip the script: What would it look like to rewrite that belief today? Plus, don't miss her 150 Success List challenge—it's a powerful way to celebrate how far you've already come!Edith is a transformational coach, branding expert, and founder of Emperors Media. She empowers women entrepreneurs to create humanity-centered brands and step confidently into their leadership roles. Edith's work includes coaching, public speaking, and publishing Courage Magazine Global.✨ Connect with Edith:Website | Facebook Group | Instagram

In this episode of the Feel Strong Podcast, host Justin McClintock talks with Hilary Young, a brand marketing and content specialist. Hilary discusses the importance of authentic communication, evolving your brand, and how to tell your story to connect with your audience. Whether you're a solopreneur or a business owner, this episode offers actionable insights into creating a brand that stands out. The conversation gets deep into the art of brand strategy, from understanding your audience through psychographic profiling to crafting a brand message that resonates. Hilary emphasizes the importance of maintaining consistency in your messaging to create a trustworthy brand identity, while also allowing room for the brand to evolve and grow over time. She also shares how small businesses and solopreneurs can avoid common branding mistakes that lead to confusion and missed opportunities. Hilary also touches on the pitfalls businesses face when branding, how to avoid them, and how businesses can leverage storytelling to connect with their audience in a meaningful way. Expect to Learn: How to develop a brand that reflects your true message. The common branding mistakes that businesses make and how to avoid them. The importance of consistency in communication and marketing. How to evolve a brand over time without losing its core identity. Why knowing your audience is key to successful branding. Episode Breakdown with Timestamps: [00:00:00] – Introduction: Justin introduces the episode and guest Hilary Young, setting up the conversation on brand marketing and content strategy. [00:00:38] – Hilary's Journey: Hilary talks about her transition from TV production to branding, and how storytelling has always been at the heart of her career. [00:03:05] – What is a Brand?: Hilary explains how a brand is defined by what people say about you when you're not in the room, and the importance of maintaining consistent messaging. [00:18:16] – Brand Strategy and Audience: Understanding the importance of identifying your audience through psychographics and how to tailor your message to fit their needs. [00:25:52] – Common Branding Mistakes: Hilary discusses the typical mistakes businesses make, such as inconsistent messaging and failing to adapt to their audience's needs. [00:32:31] – Consistency in Brand Communication: How brands evolve over time and why it's essential to allow flexibility in your branding approach. [00:37:20] – Staying True to Your Brand: Hilary emphasizes the importance of staying true to your brand and not feeling obligated to speak on every issue. [00:44:18] – Growth Mindset in Branding: Hilary talks about the importance of clients being open to growth and feedback to get the most out of brand strategy work. [00:52:32] – Fun Experiences in TV Production: Hilary recounts some of the fun projects she worked on in her TV career, including a skydiving prank for a brand campaign. [00:55:57] – Contacting Hilary Young Creative: Hilary shares the best ways to reach her, including her website and social media platforms. [00:56:48] – Closing Remarks: Justin wraps up the episode, thanking Hilary for the insightful conversation on branding and marketing strategies. Checkout the Guest: Website: HilaryYoungCreative.com Instagram: @HilaryYoungCreative LinkedIn: https://www.linkedin.com/in/hilarysiegelyoung TikTok: https://www.tiktok.com/@hilaryyoungcreative  Find Out More About Feel Strong Fitness: Website: FeelStrong.me YouTube: FeelStrong Fitness Instagram: @FeelStrongFit Facebook: FeelStrong Fitness --- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support

Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotional trust and delivering on brand promises, businesses can foster loyalty and align their values with those of their audience. In his approach, Lim highlights the importance of understanding consumer behavior and using engagement points to build brand loyalty. He encourages businesses to focus on authenticity and long-term relationships rather than quick wins, ensuring that their branding reflects their true essence and resonates with their target market.  Website | Instagram | Linkedin | Amazon

Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of authentic branding.Rebecca shared her journey from founding Pivot and Pilot Creative to navigating the challenges of the pandemic, emphasizing the significance of staying true to one's core values and being flexible in the face of market changes. She highlighted the role of humor in building trust and authenticity, and discussed practical steps for executing successful business pivots.Key points discussed include:The role of humor in enhancing authenticity in business.Practical steps to identify when a business pivot is necessary.Case studies of successful pivots facilitated by Pivot and Pilot Creative.Listen to the podcast to find out more.

What does it take to create a brand that is memorable and stands out?In this episode, I'll take you on a journey through the creation of my personal and business brand. We'll delve into the significance of developing a brand that truly mirrors your identity and the profound impact it can have on your business success. By exploring the nuances of personal style and the essence of authenticity, this episode is filled with actionable insights and inspiration to help you build a brand that not only stands out but also resonates deeply with your audience.Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I'll share strategies for designing your offer, pricing your coaching, and selling your coaching offers. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!Episode details:01:30 Personal Branding Story05:45 Deep Dive into Personal Style12:20 Creating an Authentic Brand20:50 How Having a Memorable Brand Helped My Business 

Send us a textEver wonder how to turn your social media into a magnetic sales machine? In this episode of the Soulful Badass Podcast, we're diving deep into the art of authentic branding—so you can create a digital storefront that's not only thriving but totally aligned with who you are and the heart of your business.We'll break down the challenges women entrepreneurs face when it comes to sales and give you real, no-fluff advice on using social media to promote your products with soul. You'll learn why showing up authentically, ditching the cookie-cutter approach, and posting consistent, intentional content are the keys to making social media work for you.It's not just about posting, though—it's about matching your energy with your marketing to effortlessly attract the clients who are ready to buy.If you're ready to shift from scarcity to abundance and celebrate every single sale like the queen you are, then tune in. We'll talk about creating a success-driven mindset and making sure you never miss another sale due to tech glitches again.Plus, we'll share how giving your income purpose creates a powerful flow of abundance in your life. And I'm SO excited to announce the release of our new book, Becoming Unstoppable. You'll also get all the details about joining our high-vibe Telegram community for even more guidance and support.This episode is packed with everything you need to boost your social media presence while staying true to your authentic self. Prepare to transform your sales game and watch the magic happen!Thanks for listening! If you loved this episode, hit subscribe and leave a 5-star review—it makes a big difference. Join the Soulful Badass Community on Facebook or Telegram and connect with others who are levelling up their lives. Want more? Head to www.soulfulbadass.uk for my programs and meditations. Grab your free "Unleash the Highest Version of You" meditation as a thank you. Stay inspired—follow me on Facebook and Instagram @rachel.soulfulbadass. Until next time! Love, Rachel x

In the third episode of our series on integrating Core Values into your life and business, we're diving into the world of branding and marketing. Today, we'll explore how to align your personal and professional brand with your Core Values to create an authentic and intentional presence.We'll cover:Understanding personal branding and its significance.The impact of honoring your Core Values in your professional and personal life.How to intentionally express your Core Values through appearance, communication, and actions.Discover how good branding attracts the right people and repels those who don't align with your values. When you STAND TALL AND OWN your non-negotiables, you'll present yourself or your business in a way that resonates with those who truly belong in your circle. Tune in and learn how to make your brand a true reflection of who you are at your core!Mentioned in this Episode:Stand Tall & Own It: Monica Pitts InterviewBrand Science EpisodeBranded Podcast EpisodeDISC Cheat SheetCore Values ExerciseCore Values CourseCore Values CoachingWhat Is Intentional Optimism?Check us out on YouTube: https://youtu.be/3BLNlh0GQP0 For a deeper discussion, DM me @theintentionaloptimist (IG or LI) or email me at andrea@theintentionaloptimist.com.Please leave us a rating and review!Apple: just scroll to the bottom, choose a rating and write a review.Podchaser (Android): you can go to this link here and leave a rating and review! https://www.podchaser.com/podcasts/intentional-optimists-unconven-1406762  Skillshare: Spark your creativity.Get 40% Off Annual MembershipDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.

In this episode, Lee Heyward discusses the importance of authenticity in branding. She offers practical advice on aligning your brand message, ensuring consistency across all touchpoints, and using storytelling to connect with customers.

In this insightful episode, I sit down with Joyy Burcu, a branding expert and host of the Coffee O'clock Podcast.   Joyy shares her journey of finding her authentic brand, offering valuable advice for entrepreneurs who are just starting out. She emphasizes the importance of embracing trial and error and being patient with the process, even sharing her personal story of going a whole year without clients.  Joyy also discusses the transformative power of Neuro-Linguistic Programming (NLP) in staying focused and aligned with your brand. Finally, she provides actionable tips on how to authentically share your brand online. We talk about: what authentic branding really means and why it's crucial for long-term success. Practical steps for discovering your unique brand voice, especially as a new entrepreneur. The importance of being okay with experimenting and learning from mistakes. How long does it takes to find your authentic brand and Joyy shares her personal timeline. Joyy's story of resilience, including a year without clients, and how she persevered. How Neuro-Linguistic Programming can help you stay on track with your branding goals. How to connect with your audience online genuinely. Connect with Joyy Burcu Website: https://www.joyyburcu.com/  Instagram: https://www.instagram.com/joyyburcu/  Facebook: https://www.facebook.com/joyymarketingandcoaching/  Connect with Dali Rivera Website: https://www.dalitalks.com/  Instagram: https://www.instagram.com/dalitalks/  Facebook: https://www.facebook.com/Dalitalk/ 

Key Questions(00:41)  How did you get to be where you are today?(03:31) With your social media company, who is your ideal client?(07:24) Where do you go to get in front of your ideal people?(09:12) How do you find time to do all of the networking and getting out there and stuff?(10:29) How did you find out about your Zoom networking events?(11:39) So what are some big goals that you have over the next year or two?(13:05) What do you feel is the number one roadblock for you to simplify?(14:37) Do you use AI in your marketing and stuff?(16:36) What's the best advice that you have ever received?(17:43) What's the best advice that you have ever given?(19:25) So you shared where you make pockets of time. But how do you seem to juggle it all? Do your kids do extracurricular activities and stuff like that, too?(21:13) Is there anything that we haven't talked about yet, though, that you did want to share?(21:28) Oh, you have a podcast.(22:56) I'm a new client with And which social media platform content do you like to focus on, or is it wherever I am?(24:24) Do you have any tips on LinkedIn, on using LinkedIn on this side of it?(25:40) Where can we go to learn more about you and what you do?Episode Notes:Introduction: Virginia introduces Trae Bohlen, a content creator for business owners, serial entrepreneur, and homeschooling mom.Trae's Journey: Trae shares her entrepreneurial origin story, influenced by her parents' businesses and her early experiences with marketing.Multiple Streams of Income: Trae discusses the importance of having various income sources and how she manages multiple businesses.Authentic Marketing: Trae emphasizes the value of being true to oneself in marketing and how that attracts the right clients.Social Media Strategy: Insights on how Trae helps clients uncover their stories to create engaging content, focusing on platforms like LinkedIn and Facebook.Balancing Act: Trae talks about balancing business with family life, setting boundaries, and creating systems to simplify her workflow.Advice and Goals: Trae shares the best advice she's received, her goals for the future, and how she integrates her personal and professional lives.Trae's Podcast: Trae briefly discusses her own podcast, "Origin Stories," available on YouTube. Trae Bohlenhttps://photographybytrae.mypixieset.comhttps://www.linkedin.com/in/traebohlen/https://www.youtube.com/@traebohlen Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

What if you could transform your real estate marketing from a time-consuming chore into a powerful tool that builds authentic connections and drives business growth?   This episode is sponsored by Remi Graphics! owned by Dunya Taylor, Remi Graphics offers stunning, personalized mugs perfect for closing gifts or client appreciation. With no minimum order and quick turnaround, it's easy to add a personal touch. Contact Dunya through Instagram or Facebook, or visit her website and make a lasting impression today!   In this illuminating episode, Tracy Hayes sits down with Emily Ingle, founder of Saylor and Co Marketing, to explore the world of strategic real estate marketing. Emily shares her journey from education to real estate, and how she discovered her passion for helping agents elevate their marketing game. With insights on creating authentic brand identities, leveraging social media effectively, and the power of consistent communication, this conversation is packed with actionable advice for real estate professionals looking to stand out in a crowded market.   Emily Ingle is a former high school teacher who transitioned into the real estate profession. Her goal as a teacher was to help her students' dreams come true, and she brings that same dedication to her work as a Realtor®. She is committed to providing exceptional, personalized service for all of her clients. Emily takes great pride in the relationships she builds and always works relentlessly on her clients' behalf to help them achieve their real estate goals. She understands that buying or selling a home is more than just a transaction: it's a life-changing experience. Emily's philosophy is simple: Clients come first. She pledges to be in constant communication with her clients, keeping them fully informed throughout the entire buying or selling process. Emily believes that if her clients aren't feeling that their dreams have come true, she hasn't done her job. [00:00:00 - 00:15:30] From Classroom to Real Estate: Emily's Unexpected Journey   1. Emily's background in education provides a unique perspective on relationship-building in real estate 2. The transition from teaching to real estate was driven by a desire for work-life balance 3. Keller Williams provided a supportive environment for Emily's career growth   [00:15:31 - 00:32:00] The Art of Authentic Branding in Real Estate   1. Understanding your ideal client is crucial for effective marketing 2. Consistency in branding builds trust and recognition 3. Personal touches in marketing materials help agents stand out   [00:32:01 - 00:48:30] Mastering Social Media for Real Estate Success   1. Balancing personal and professional content on social media is key 2. Video content is powerful for building relationships with potential clients 3. Analyzing social media performance helps refine marketing strategies   [00:48:31 - 01:05:00] Newsletters and Websites: Cornerstones of Effective Communication   1. Consistent, value-packed newsletters keep agents top-of-mind with clients 2. Websites should offer more than just property searches to be truly effective 3. Lead magnets can help capture contact information and nurture relationships   [01:05:01 - 01:23:00] Leveraging Professional Marketing Services for Real Estate Success   1. Outsourcing marketing tasks can free up time for core business activities 2. Professional marketing services can elevate an agent's brand and consistency 3. Investing in marketing support can lead to improved work-life balance and business growth   Quotes:   "Real estate's a business of relationships. So how can we really showcase who you are so you can keep building on and strengthening those relationships?" - Emily Ingle   "Spend that time to figure out what's gonna work for you. I say spend the time, don't overanalyze it." - Emily Ingle   Connect with Emily: LinkedIn:https://www.linkedin.com/in/emily-ingle-074495291/ Instagram: https://www.instagram.com/saylorandcojax/ Facebook: https://www.facebook.com/saylorandcomarketing If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all  powered by content creation!   SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.    

Send us a Text Message.Want to know the secrets to building an unbeatable online reputation for your service business? Tune in to this episode of the Ladies Kickin' Ass Podcast where we uncover essential strategies that can set your business apart from the competition. Using septic tank pumping as a prime example, we discuss how authentic branding and consistent content creation can create a memorable customer experience. Learn why your brand extends far beyond a logo and how a professional appearance and consistent messaging are critical components of your business's identity. We also emphasize the importance of setting up robust systems and processes to ensure uniformity in service delivery, and the necessity of maintaining professional profiles across various online business directories to boost your visibility and credibility.Discover the immense power of customer reviews and learn actionable strategies to leverage them effectively. From automating the review process to incentivizing both customers and employees, we explore how to generate and utilize reviews that can significantly impact potential clients' decisions. We also delve into creating engaging educational content and call-to-action campaigns that establish your business as an industry authority. Practical tools like Canva and automated email campaigns are highlighted to enhance your marketing efforts. By maintaining high service standards, consistently communicating with customers, and using unique customer appreciation tactics like thank-you packets, you'll foster loyalty and generate positive feedback, setting your service business apart from the rest.TakeawaysAuthentic branding is crucial for service businesses to differentiate themselves from competitors.Consistency in service and marketing helps build trust and loyalty with customers.Engaging with the audience on social media and responding to comments and messages is essential for building relationships.Providing valuable content, such as educational resources and customer stories, helps establish expertise and attract customers.Maintaining a high level of service and soliciting customer feedback are key to building a strong online reputation.Personalized communication, such as sending thank-you emails and incentives for reviews, can make a business stand out and foster customer loyalty.A Few Badass Things To Remember:"A brand is more than a logo. It's a feeling. What do you make people feel?""Consistency is so important. Systems and processes are everything in a business to maintaining beautiful consistency.""You can't just post on social media and expect everyone to come to you. You have to go to them too."Chapters00:00 - Introduction: The Importance of Online Reputation for Service Businesses02:25 - Chapter 1: Building an Authentic Brand09:25 - Chapter 2: Consistency in Service and Marketing12:14 - Chapter 3: Engaging with Your Audience20:31 - Chapter 4: Providing Valuable Content23:07 - Chapter 5: MConnect more with Tanya & Ladies Kickin Ass… Insta Facebook LinkedIn YouTube TikTok Website Join the waitlist: ⁠⁠BadAss Inner Circle

Mike "C-Roc" is joined by the inspiring Jessica Zweig, a serial entrepreneur, bestselling author, and the vibrant host of the Spiritual Hustler Podcast. Jessica takes us through her remarkable journey, sharing insights from her transition from a struggling actress to a trailblazing entrepreneur in the personal branding and digital marketing space. She opens up about the challenges she faced, including her initial business failure and the profound impact it had on her approach to success and resilience. Jessica delves into her experiences with burnout and how they catalyzed a transformative healing journey, ultimately leading her to rebrand her podcast to focus on spirituality and authenticity. Her discussion emphasizes the crucial role that love and light play in both personal and professional realms, offering a fresh perspective on leadership and personal growth. Listeners will gain valuable insights into Jessica's vision for creating a new paradigm of business and leadership, rooted in genuine alignment with one's true self. Tune in to discover how embracing authenticity and spiritual hustle can lead to a life of purpose and fulfillment. Join us for this thought-provoking conversation that promises to inspire and empower you to connect with your true potential and navigate your own path with confidence and clarity. Website- https://jessicazweig.com/ pre-order bonus link - www.thelightworkbook.com https://www.instagram0.com/jessicazweig/

Welcome to another enlightening episode of Anastasia's Podcast, where we journey through the realms of self-development, spirituality, and the mystical art of astrology. Today, I am thrilled to welcome a luminary guest, Eilish Bouchier—an alchemist of brands, a visionary design thinker, a devoted Kundalini yogic, and a serene meditation guide. In this episode, Eilish and I traverse the celestial and the earthly, exploring the profound dance between who we are and how we present ourselves to the world. We delve into the soul of branding, allowing your story to unfurl through your brand, letting it become what it yearns to be. Together, we uncover the shimmering essence where your true self shines, integrating even the shadowy corners into a harmonious whole. Join us as we unravel the art of presenting ourselves authentically, naturally, and effortlessly. We journey into the stillness of meditation, awakening to our thoughts, and learning to silence the chatter of the mind. Branding emerges not just as a facade, but as a reputation—your unique signature etched into the fabric of the universe. We turn our gaze to Mars, the fiery planet that echoes our deepest desires, exploring the interplay between wants, desires, and purpose. And, as stars align, we discover how astrology can guide the creation of a brand that is not only a reflection of your essence but a beacon of your truest aspirations. So, sit back, relax, and allow your spirit to soar as we weave a tapestry of wisdom, insight, and celestial wonder. Welcome to Anastasia's Podcast—where your journey towards self-discovery and authentic expression begins. Eilish's Links:  IG @eilishbouchier  Podcast "Discipline of Freedom" https://open.spotify.com/show/4w5gIy1I3xqvxvFIcL2jNN?si=RyU2Ng-sSU-qBqoi1KcvUA Blog https://www.eilishbouchier.com/ Anastasia's Links:  Website anaryzh.com Instagram @anaryzh Substack https://cosmicdork.substack.com  

In today's episode we dive into an inspiring conversation with Emily Ford, a successful entrepreneur and mentor. Emily shares her journey from a challenging upbringing to becoming a faith-driven leader in the business world. We discuss the power of integrating faith into business, the importance of forgiveness, and how to develop an authentic personal brand. Emily's story of resilience, faith, and dedication to helping others find their true purpose is both uplifting and motivating. Tune in for practical advice, heartfelt stories, and a fresh perspective on achieving success with intention and authenticity. Follow along with Emily on Instagram In today's episode we dive into an inspiring conversation with Emily Ford, a successful entrepreneur and mentor. Emily shares her journey from a challenging upbringing to becoming a faith-driven leader in the business world. We discuss the power of integrating faith into business, the importance of forgiveness, and how to develop an authentic personal brand. Emily's story of resilience, faith, and dedication to helping others find their true purpose is both uplifting and motivating. Tune in for practical advice, heartfelt stories, and a fresh perspective on achieving success with intention and authenticity. Follow along with Emily on Instagram @itsemily https://www.instagram.com/itsemily/?hl=en Emily's website meetemilyford.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura Oliver is the founder of 'Design Mastermind' - a website design and development agency which was founded in 2014 who build promotional websites & sales funnels for 6 and 7-figure business owners, while providing ongoing support as they grow their online empires.Here's where to find more:https://designmastermind.comhttps://www.facebook.com/designmastermindhttps://www.linkedin.com/in/designmastermind___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape.Sabir's approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on temporary fixes but solidifies lasting customer relationships and strong business workflows. Don't miss this opportunity to get an expert's take on fueling your strategy and growth.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Sabir Semerkant's 8D Method2. The Importance of Mobile Optimization3. Key Dimensions for E-Commerce Success4. Storytelling in Marketing5. Customer Experience and Branding6. The Importance of Customer Centricity7. Value Creation and Strategic Pricing8. E-Commerce Platform Optimization9. Growth and Operational Strategies10. Logistics and FulfillmentTimestamps10:48 Setting goals, improving KPIs every day by 1%12:10 The Rapid 2X and Mastermind programs and the 8D Method13:46 Consistent improvement vs. quick transient optimization dilemma18:21 The importance of measuring all aspects of business for success20:17 The risks of relying solely on paid advertising, the importance of building a brand24:43 The dangers of discounting and how it could hurt a business28:12 Storytelling in marketing, building an emotional connection with customers32:32 Optimizing tech stack for attention span, earning audience engagement37:44 Free tool for measuring site speed to improve performance and conversion39:10 Mobile optimization and why it is important42:25 Product positioning and brand building, paying attention to what customers care about45:33 The importance of authenticity in branding48:43 Putting customers at the center of a business, creating buyer personas 53:15 Strategic pricing, cultivating brand loyalty through content01:00:11 Factors to consider when choosing the right tech stack01:08:42 Choosing the right third-party logistics and operations partners01:13:58 Finding and hiring the right people to help a business growShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sabir Semerkant - Founder of GROWTH by SABIRBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic