Podcasts about authentic branding

“You can't be all things to all people, and a brand can't be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto   Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises.  Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys' cosmetics floors to judging global innovation awards. He's named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling.  Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid's "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity. Meet Carmine:  Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men's, and oral care – Carmine has helped build multiple consumer brands from the ground up. He's named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.  Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.   Website Instagram YouTube TikTok Pinterest   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 00:55 From Clearasil To Cosmetics: Carmine's Accidental Beauty Career 08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified 10:25 Why Loving Your Sunscreen Matters More Than Its Spf 22:44 Brand-Building 101: Brand Focus 24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health" 27:42 Spf 30 Vs. SPF 50  29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback) 31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn't Hydrating  

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we're unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.This one's all about building a brand that actually feels like you—without a full rebrand or starting from scratch. Key Takeaways:Why copying your competition keeps you stuck (and exhausted)How your vision, values, and passions shape your most magnetic contentExamples of how to express each element in your brandHow to use ChatGPT to brainstorm your brand traits (without losing your voice)One simple challenge to start showing up more authentically this week Mentioned in This Episode:Join my email community for weekly branding tips & tools → shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Let's be real… Most people are drowning in content but starving for impact.In this episode of Coach's Corner, we get raw with David Griffiths—gospel artist, former youth pastor, and ex-middle school teacher turned digital disruptor. If you think passion is enough to win online, think again. David breaks down how most creators are doing it wrong and why authenticity without strategy is a waste of time in the age of AI and algorithm overload. Discover:Why your “safe” content isn't connectingThe brutal truth about attention in 2025How David turned low engagement into real influenceThe mindset shift creators must make to stay relevantIf you're tired of watching mediocre content blow up while your meaningful posts get ignored, this episode is your wake-up call.Hit play and learn how to stop posting and start dominating.https://quickwinschallenge.com/Support the showPlease subscribe give us a review and share the show. Email show ideas or apply to be a guest at: info@coachclarence.com. We love your feedback.YouTube: Coach Clarence TVInstagram: www.instagram.com/clarencemfergusonInstagram: www.instagram.com/tharealcoachclarenceFacebook:https://www.facebook.com/groups/fitover40withcoachclarenceLinkedin:https://www.linkedin.com/in/clarencef/Pinterest: https://www.pinterest.com/CoachClarence/Twitter: https://twitter.com/fitnusbiznus

Tired of asking for reviews and getting crickets? In this episode, Sara Hansen reveals why most practices struggle to earn referrals and how to change that—starting from the inside out.

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I'm sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you're starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn't enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Episode Overview: In this high-impact episode, John Kitchens welcomes Kenny Truong back to the podcast. Kenny leads a powerhouse team based in the Bay Area, and they dive deep into how his team not only survived but thrived through volatile markets, maintaining 90% retention of top producers and innovating with AI and tech to stay ahead. They unwrap why deeper relationships, authentic leadership, and smart execution are non-negotiable in today's market. Kenny shares his real-world insights on agent retention, the evolution of marketing and social media strategies, AI integrations for real estate, and how high-velocity decision-making can 10X your business growth. If you're ready to lead through change, dominate market shifts, and build a real estate business for the future — you'll want to listen to this one all the way through. What You'll Learn: How Kenny's team kept 90% of top agents during a market downturn. Why scaling back events and going deeper with the team created explosive growth. How to reframe retention as re-recruiting your agents daily. Practical systems for agent communication, coaching, and performance tracking. Why authentic, raw content beats polished marketing on social platforms. How AI (like ChatGPT and tools like Fixer.ai) is reshaping client experience and productivity. Kenny's decision-making framework: move fast, learn faster. How to anticipate future consumer behavior and stay market-relevant. The power of creating a “culture of execution” inside your real estate business. Key Takeaways: Focus on the Fundamentals: Deeper personal connections > mass recruiting. AI is Here: Use it to elevate client experiences and agent workflows. Authenticity Wins: Raw, real content creates stronger consumer bonds than polished, scripted media. Move Fast: High-velocity decision-making beats over-planning every time. Retention is Re-Recruiting: The agents who stay are the agents you consistently pour into. Resources and Mentions: Kenny Truong on Instagram (@Kenny_Fast) John Kitchens Coaching Tools Mentioned: ChatGPT, Fixer.ai, Slack, Mighty Networks, Monday.com   "I take action fast — I'd rather make 60 good decisions and 40 bad ones than sit and overthink." - Kenny Truong   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Send us a textIn this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you've ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check.Tanhee and I talk about the long game of business, the actual time it takes to build trust with your audience, and how social media isn't the magic solution it's often made out to be. We also share honest truths about funnels, building an engaged email list, and how most inquiries are a result of consistent, strategic visibility over time - not flashy gimmicks.We unpack the idea of serving the 90% of your audience who aren't ready to buy (yet) and how that sets you up for long-term success. We also get super practical with strategies you can implement now, including email marketing, diversifying platforms, and clear messaging.Whether you're just getting started or looking to refine your strategy, this episode is for you.What we cover:Why low-ticket offers aren't the golden ticketThe truth about modern funnelsWhy your messaging matters more than your follower countHow long it really takes to convert a cold leadWhat it means to "serve the 90% and monetise the 10%"How to diversify your visibility (and where to start)Why your email list is your most valuable business assetConnect with Tanhee: Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge whatDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Check out these additional resources: Growing a Successful Practice – Without seeing any Clients with Craig Alsup | GP 275 Meet Andrew Burdette Andrew founded Mindful Counseling PLLC in Asheville, NC shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, […] The post How Authentic Branding and Networking can Transform Your Counseling Practice with Stephanie Farmer | GP 276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics. Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City's premier boudoir studio. Liz is so much more than a photographer. She's a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she's pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart. Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz's approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission. ⏱️ Episode Breakdown (00:00) Welcome + Guest Intro (01:00) Liz's journey from wedding photography to empowering boudoir (03:00) What boudoir photography really is (and why it's so transformative) (04:00) Creative marketing without relying on sexy visuals (05:00) Creating experiences vs. selling a product (06:00) How Liz uses in-person events and gift bags to build trust (08:00) Why female-only networking events matter for the right pitch (09:00) How Liz grew a Facebook group that now brings in 50% of her business (11:00) Tips for platform-specific engagement that actually works (14:00) The power of showing up authentically — and repelling the wrong audience (15:00) Balancing community building with strategic sales (17:00) What to send new contacts: phone calls, Facebook groups, or both? (18:00) Exclusive group-only content and behind-the-scenes bonuses (20:00) How automations helped Liz scale her high-touch business (24:00) Using systems to become more human, not less (29:00) Positioning your brand as small-but-personal in the inbox (30:00) Finding your deeper mission beyond making money (32:00) Why you are the secret sauce in your brand (34:00) How to connect with Liz and get free empowerment resources

“When you lose everything, you realise what you actually need to live a good life.” In this episode, Michael Dargie welcomes husband and wife duo Tomer and Anastasia, Ukrainian immigrants who rebuilt their lives and careers from scratch after arriving in Canada. As war displaced their lives, their response was bold: uproot, relocate, and start anew in a country where they knew no one. The conversation follows their incredible journey from fleeing conflict to becoming proud business owners in Calgary, Alberta. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Tomer, a former industrial designer and seasoned entrepreneur, shares his struggles adjusting to a new economic and cultural landscape. He unpacks the grit it takes to pivot from success in one country to taking odd jobs in another, all while learning the language and regaining his confidence. Anastasia opens up about the personal toll of war, the strength required to adapt, and how she eventually found her voice through photography and design. Together, they launched Honest Agency—a branding and design firm dedicated to authentic storytelling and helping other businesses stand out. Their journey isn't just about survival. It's about choosing to thrive. From community support to inner resilience, this conversation is a lesson in what it means to live courageously and authentically. Their story is one of hope, not in spite of adversity, but because of how they chose to meet it. Quotable quotes “We had to start from zero. No money, no clients, no English. Just our skills and each other.” —Tomer “When you lose everything, you realise what you actually need to live a good life.” —Anastasia “Calgary embraced us before we even knew how to ask for help.” —Tomer “Being a creative is not a job—it's how we survive.” —Michael Dargie Episode highlights [00:03,000] The Beginning | Tomer and Anastasia introduce themselves and their journey from Ukraine to Canada. [00:08,500] Conflict and Decision | The couple shares what it was like living through the early days of the war. [00:15,300] Starting Over | Tomer talks about taking on any job he could find to get by. [00:21,100] Learning English | They explain their challenges in adapting to a new language and culture. [00:29,000] Finding Community | A breakthrough moment as they are embraced by local Calgary networks. [00:35,400] Honest Agency | The founding of their new design business in Canada. [00:43,000] Life Philosophy | Anastasia reflects on how war changed their values and goals. [00:51,200] Design Ethos | Tomer explains their approach to branding: “authenticity first.” [00:58,500] Advice for Creatives | The couple offers heartfelt advice to anyone starting from scratch. [01:05,000] Looking Forward | They share their dreams for the future in their new home. Links from the episode Generation Nomads IG (https://www.instagram.com/generationnomads/) Generation Nomads LI (https://www.linkedin.com/in/tomerarwas/) Generation Nomads (https://generationnomads.com) Ukraine Crisis Relief (https://www.redcross.ca) Calgary Immigrant Services (https://www.cisoc.net) Hosted by: Michael Dargie THEREBELREBELPODCAST.COM | LINKEDIN.COM Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

Struggling to stand out in a crowded coaching market? In this episode, we'll show you how to create an authentic coaching brand that attracts aligned clients—even in the era of AI. It's time to build a brand that looks and feels like you!Our Business Mindset Coach Thais Glenn and I share the secrets to authentic branding for coaches. Learn how your personal story, values, energy, and style can become your greatest client attraction tools. Discover why branding is more than logos and fonts—it's about trust, alignment, and standing out in a world full of AI-generated everything. If you're tired of branding that doesn't feel like you, this conversation will help you step into your true brand identity and show up with unshakable confidence.

Understanding Authentic Branding with Julie Nemitz   Episode #155   Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding them to authentically market themselves and their creative endeavors. Join us as we explore Julie's inspiring path, her transformational pivot from corporate to self-driven success, and her passion for making a meaningful impact in the arts community. This episode is packed with insights on blending creativity with strategy to leave a lasting legacy in the world of arts and theater.   Takeaways: Embrace the Pivot: Julie transitioned from a career in theater to corporate marketing, eventually founding the Theater Marketing Lab and Broad Impact Network. Her journey emphasizes the importance of fearlessly trying new things and pivoting when necessary. Personal Branding Matters: Both Julie and Nick highlight the importance of personal branding for artists and entrepreneurs. Knowing and authentically presenting who you are can open doors and create meaningful connections. Building Community for Impact: Julie's vision for the Broad Impact Network focuses on empowering female artists and advocates to create together and drive social change. This initiative underscores the power of community in making a difference.   Julie Website For Women in the Arts: Broad Impact Network   Julie Nemitz is a marketing mastermind who's shaking things up in the world of the performing arts. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot ofinnovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of the internet to build brands. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate one-on-one with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Julie's newest project, Broad Impact Network, will launch in 2025. The program is a membership-based platform and community for women passionate about entertainment and the creative arts. Whether they are active contributors to the industry or avid supporters, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts. Our mission is to build a robust and engaged community of women who actively support female-identifying artists, advocate for freedom of artistic expression, and provide funding for women-led film, television, music, and theatre projects. Through community-driven initiatives—such as the Broad Impact Grant Program, in-person events Broads Night Out and Broads Night In, and a gamified engagement system—members wield their collective influence to amplify and celebrate women in the arts. Prior to the launch of Theatre Marketing Lab in 2019, Julie had a nearly fifteen-year career in sales and marketing with some of the top publishers and media companies, including Playbill, People Magazine, Meredith Dash Dot/Parents.com, and ScholasticPublishers. As a Vice President of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning e-commerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as the American Association of Community Theatre and The National Presenters Association and on numerous podcasts. She is also adjunct faculty at Western Michigan University, teaching Theatre Arts Marketing to the next generation of artists. In her spare time, Julie produces theatrical productions centered on the female experience including co-creating the original theatrical work “Does Anybody Have A Map? Motherhood In Stories and Song” which premiered in 2020 and moved into a social media content success story during the pandemic.   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

Branding is more than logos—it's about connection & authenticity! Join Misty Jayne & Nicole Nixon as they dive into storytelling, social media, and standing out in the beauty industry. hairstylist, personal branding, storytelling, social media, authenticity, financial freedom, design agency, industry insights, rebranding, self-expression, authenticity, beauty industry, personal growth, self-acceptance, empowerment, hairstyling, industry comparisons, risk-taking

Send us a textIn this inspiring episode of the Starter Girlz Podcast, host Jennifer Loehding sits down with renowned storyteller and entrepreneur Mark O'Brien, founder of O'Brien Communications Group. Mark dives deep into the transformative power of storytelling, revealing how your personal narrative can become your greatest tool for connection, authenticity, and business success.What You'll Discover:How storytelling reshapes your life and businessWays to merge creativity with entrepreneurshipThe importance of finding your niche and authentic voiceHow passion and purpose fuel meaningful storytellingWriting tips, morning rituals, and creative flow hacksWhether you're an entrepreneur, a creative professional, or someone looking to rewrite your story, this episode will give you the tools to show up more powerfully and connect more deeply.

In this episode of Beyond Limits, Olivia chats with Emily Pauslsen. Emily Paulsen is a Brand Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy's Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today's most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It's not about comparison, it's about possibility.Emily and Liv chat all about the truth behind authentic branding and living with purpose. Key topics include:

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA. In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking. The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures. 00:00 Economic Volatility and Global Impact 01:13 Introducing Marilyn Capote 02:25 Marilyn's Journey into Aesthetics 03:56 Building a Successful Clinic 06:13 Challenges and Resilience in Business 12:12 Hiring and Leadership in Aesthetic Practices 23:55 Adapting to Cultural Differences in Aesthetics 39:39 Assessing the Impact on New and Established Businesses 40:07 Seasonal Trends and Creative Strategies for New Businesses 41:23 Emerging Modalities in the Aesthetics Industry 42:30 Adapting Business Strategies in a Changing Market 43:52 Effective Social Media Strategies and Pitfalls 45:41 The Importance of Authentic Branding 47:31 Building a Resilient and Inspired Team 59:32 Personal Efficiency and Life Hacks 01:05:56 Navigating Business Challenges and Rebuilding 01:12:05 Advice for New Injectors and Business Owners 01:15:00 Final Thoughts and Staying Connected CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

This week's episode of Win The Hour, Win The Day Podcast interviews, Mark Schaefer. Are you blending in when you should be standing out? Join Kris Ward and Mark Schaefer as they reveal how to break through the noise in an AI-driven world. In this eye-opening conversation, you'll learn:-Why imperfection makes content more engaging and real.-How to use AI without losing your unique voice.-Simple ways to disrupt marketing without big budgets.-Why storytelling is your most powerful business tool.-The biggest mistake people make with AI content. Don't get lost in a sea of sameness—discover how to make your brand unforgettable. Tune in now! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mark Schaefer at:Website:  https://businessesgrow.com/Podcast:  https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 #DisruptiveMarketing#AuthenticBranding#KrisWard

Listen up, baddies—this week's episode is serving up real talk, raw moments, and business wisdom you won't want to miss. Chrystal sits down with Angela Froschl, the powerhouse behind Hot Mess Consulting, to talk all things branding, burnout, and keeping it real AF in business.What's Inside This Episode?

In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach. Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island life to becoming a head of customer experience in corporate America. Through candid conversation, he reveals the challenges of maintaining cultural identity while navigating mainland expectations and professional environments where he is often "the only one." In this episode, you'll discover: How Ube's upbringing in Hawaii shaped his approach to organization, presentation, and identity The concept of "invisible work" in both design and cultural navigation Ube's framework for mentorship helps others discover and maintain authentic personal brands The struggles of cultural displacement and the pressure to compartmentalize identity in professional settings Why "authenticity" can be a complicated concept for those with multicultural backgrounds Ube offers valuable insights for creatives navigating multicultural identities, providing a compelling perspective on maintaining cultural roots while forging new professional paths. His story reminds us that true decolonization of design means embracing the full intersectionality of our experiences. Quotes from the episode: "When I came to the mainland, I was essentially this person kind of holding this gem... and then I had battle balloons over time and my shiny diamond turned into this rough rock." "Being in Hawaii, you're just like, 'This is who I am, this is who we all are.' I don't have to prove to you my existence or my family or pride. We all share that." "How can you control something that a corporation, an agency, or a company cannot control? That is the hardest part." Chapters   00:00 Introduction to Ube Urban and His Work 03:31 Ube's Background and Identity 10:07 Navigating Cultural Identity and Professional Spaces 16:49 The Journey of Self-Discovery 23:24 Transitioning from Hawaii to the Mainland 26:21 Ube's Framework for Authentic Branding 31:17 Questions for Self-Discovery 38:10 The Challenge of Individuality in a Conformist Society 46:08 Reflections on Growth and Future Generations CONNECT WITH OUR GUEST: Website: https://www.ubeurban.com/ Linkedin: ubeurban   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

It's 2025 and no matter how much you want to resist it, video marketing is IN. If you want to supercharge the know, like, trust factor with potential clients.... then it's time to start showing up on video. In this conversation I sit down with THE videographer and YouTube Queen, Shauna Yurko. She shares her journey from producing infomercials to becoming a video confidence coach for entrepreneurs. She emphasizes the importance of video in building trust and connection with audiences, discusses the energy and authenticity required for effective video content, and provides practical tips for overcoming self-consciousness. Shauna also highlights the benefits of batch creating content, the balance between scripted and authentic content, and the growing importance of video on platforms like LinkedIn. She concludes with advice on building confidence on camera and how to get started with video production.takeawaysVideo is essential for building trust with your audience.Authenticity is key; you can't hide who you are on camera.Batch creating content saves time and increases efficiency.Confidence on camera is a skill that can be developed.Planning your content ahead of time reduces pressure during filming.Using a hype sheet can boost your confidence before filming.Lighting and equipment choices can significantly impact video quality.Engaging with your audience authentically leads to better connections.LinkedIn is evolving; video content is becoming increasingly important there.Practice makes perfect; the more you create, the better you'll get.You can connect further with her HERE or find her on YouTube HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Welcome back to Content Magic! In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design. We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process. She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to upgrade your branding and why branding is so much more than just a logo and colours. Puja says her favourite clients are those who know exactly what they do (hello? Clear messaging!) and why it's so important to be proud of your branding and your website. Plus, learn about her exciting new offerings designed to help more entrepreneurs thrive in their creative ventures. Whether you're considering a rebrand or just starting out, this episode is packed with valuable advice and inspiration to enhance your brand's impact. 04:35 Authentic Branding for Industry Expertise07:11 Brand Kits vs. Full Branding11:42 Website Functionality Over Beauty14:49 Changed Massage Therapists for Convenience16:57 Passion for Rebranding Uncovered22:02 Creative Connections & New OfferingsCONNECT WITH PUJA! Instagram: @roopcreativeagencyThreads: @roopcreativeagencyWebsite: roopcreativeagency.comCONNECT WITH ME! CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress Content PlannerShow mixed and edited by: Cardinal Studio

Success in business isn't just about having the best product—it's about building trust, mastering relationships, and knowing how to tell your story.Paige Arnof-Fenn, founder of Mavens & Moguls, has worked with brands like Microsoft, Virgin, and The New York Times, and she knows that branding is more than just a logo or tagline. She shares how great brands are built from the inside out, starting with a solid foundation of values, messaging, and customer trust. Paige breaks down why networking is essential, how digital marketing has evolved, and why market research is key to understanding what truly resonates with your audience.She also unpacks the balance between AI and human connection, explaining how to leverage technology while still keeping marketing personal and authentic. Whether you're an entrepreneur or growing a business, her insights will help you build a brand that stands out in a noisy world.Highlights:Learn why strong brands are built from the inside out, starting with clear messaging and core values. Discover how to use networking to create meaningful business opportunities and long-term success. Understand the role of market research in crafting a message that connects with the right audience. Explore how AI tools can streamline marketing while keeping relationships personal and authentic. Gain practical strategies for maintaining brand consistency across platforms and customer interactions.Connect with Paige:Website: www.mavensandmoguls.comLinkedIn: https://www.linkedin.com/in/paigearnoffenn In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our...

Trust isn't built overnight—it's a slow-cooked process. In this episode, we're discussing why trust is the secret ingredient to a lasting brand and how you can build it with consistency, transparency, and meaningful engagement. Tune in for stories, strategies, and reminders that the best things take time!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

I recorded this podcast with Anson Frericks, former Anheuser-Busch Executive, about a month ago before Trump took office and began putting the final nails in the coffin of “Diversity, Equity, and Inclusion,” (DEI) at the federal level. But, even before that, we saw the decline and predicted the ultimate downfall of DEI initiatives with very notable cases such as the Bud Light fiasco and subsequent boycott. Now, with Target, Amazon, Harley-Davidson, and more notable companies are dismantling these dangerous and destructive ideologies. Today, Anson and I talk about, why we've seen such a huge cultural shift against these policies, why companies truly started these policies in the first place (it wasn't out of the goodness of their hearts), how consumers can take back culture through their purchasing power, and why DEI needs to die once and for all. SHOW HIGHLIGHTS 00:41 - The Power of Authentic Branding 03:37 - Corporate America and Censorship 07:02 - When Companies Prioritize Politics Over Customers 11:34 - The Bud Light Controversy and Corporate Backlash 15:59 - The Influence of ESG and DEI on Big Business 21:39 - The Fallout of Anheuser-Busch's Marketing Misstep 27:21 - Corporate America's Struggle with Political Pressure 33:46 - The Shift in Advertising and Audience Connection 40:00 - How COVID and Social Movements Shaped Corporate Policy 46:02 - The Role of BlackRock, Vanguard, and State Street 51:21 - The Future of Free Speech in Business 56:39 - The Power of Courageous Leadership in Shaping Industry 57:24 - The Next Era of Defense and Innovation Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and today we're diving deep into the world of transformative branding with a true industry maverick - Howard A. Lim. With over 30 years of experience crafting influential brands for industry giants like Apple, Disney, and Honda, Howard is not just a brand architect, but a visionary who has helped companies add billions of dollars in value.As the founder of HOW Creative and author of Authentic Branding, Howard has developed a groundbreaking approach that goes beyond traditional marketing. His unique methodology focuses on appealing to customers through the head, heart, and gut - creating brands that don't just sell products, but build genuine connections.Today, Howard will unpack the critical shift to consumer-centric branding, revealing how businesses can design experiences that truly resonate with their audience. Get ready to learn how to transform your brand from generic to world-class, straight from a man who has done it time and again for some of the most recognizable names in business.Exclusive Offer:Howard has offered an exclusive 'One-On-One Online Brand Assessment' for our audience. This comprehensive session evaluates key branding and marketing elements, including logos, websites, social media, and marketing strategies. Participants will receive actionable insights to strengthen their brand identity and increase sales, with a recorded session provided for future reference.Apply now to secure the special rate of $500 (regularly $2,500). Use the coupon code 'HOW' and click 'Apply' to receive the discount.Application Form: https://www.howcreative.com/online-brand-assessment/Connect with Howard online: Website | LinkedIn | Instagram | Facebook | Twitter We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

About the Guest Dave received his BA from The University of Northern Iowa in 1982. In 1984, Dave, with business partner Jeff Westrom, formed JWMorton, a Cedar Rapids, Iowa-based advertising agency. They produce marketing communications programs ranging from branding to digital to broadcast and for clients representing over 30 industries from high tech to healthcare. […]

In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Diversify Your Strategy: Relying solely on one platform, like TikTok, can leave businesses vulnerable. Spread risk across multiple online and offline channels to build resilience.AI as a Creative Partner: Tools like ChatGPT and Surfer can help structure and amplify your content while allowing space for your unique voice and expertise.Authenticity Matters: Sharing your challenges and failures authentically—especially on platforms like LinkedIn—can foster trust and boost visibility.Plan for the Future: Use current disruptions as an opportunity to reassess your strategies and align them with long-term goals.Stay Grounded: Prioritize what matters most, whether it's family or personal values, while maintaining momentum in your business.Episode Highlights:Breaking News: Crystal shares her experience with the TikTok ban and invites listeners to weigh in on its global perception.Business Lessons: Insights into diversifying your business beyond social media and building a consistent, omnichannel presence.AI Integration: Practical tips on using AI for blogging, social media strategy, and expanding creative potential.Overcoming Challenges: Crystal recounts resolving technical SEO issues and embracing growth through problem-solving.Personal Reflection: A heartwarming story about balancing business success with caring for her son during a challenging week.Memorable Quotes:“You cannot build your business on someone else's land.”“Sometimes, you don't have to be in go mode to be in grow mode.”“Focus on authenticity to differentiate your brand and build trust.”Listener Action Items:Reflect and Adapt: Evaluate how diversified your business strategy is and identify areas to reduce reliance on single platforms.Leverage AI Tools: Experiment with tools like ChatGPT for brainstorming and content planning while infusing your unique voice.Share Your Story: Post on social media about your challenges or lessons learned to boost visibility and engagement.Join the SEO Squad: Sign up for Crystal's SEO squad for ongoing support and resources to grow your businSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

In this episode of Talk Like a Brand, we're dishing out good ol' Southern wisdom to help you build a brand that stands the test of time—just like cornbread. From the right ingredients to the perfect blend of flavor, we'll break down the core elements that make your brand deliciously successful. Whether you're just starting or looking to spice things up, this episode is packed with branding lessons that are as satisfying as a homemade Southern meal. Grab your apron (and maybe some cornbread), and let's get cooking!Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

In this powerful and inspiring episode, we explore the journey of healing, transformation, and entrepreneurship with a heart-centered female founder Abi creator of Moonji ice creams. She shares how overcoming personal trauma and embracing spirituality became the foundation for building a soulful, aligned business. Discover the challenges she faced as an empathic entrepreneur, the role of intuition in her decision-making, and the self-care practices that sustain her success. If you're a spiritual entrepreneur seeking to grow a business rooted in purpose, authenticity, and abundance, this conversation is a must-listen. Follow her on Instagram here What you will learn:The journey from healing trauma to launching a successful businessBalancing spirituality and entrepreneurship for personal growthUsing business as a tool for self-healing and transformationNavigating challenges as a heart-centered female entrepreneurThe importance of intuition and alignment in decision-makingBuilding a soulful brand that resonates with authenticitySelf-care practices for entrepreneurial success Apply for 121 coaching  or VIP days for January 2025 here Tending to Your Roots Masterclass for £33 on Wed 22nd January 2024 Sign up here Sign up to Soulful Success podcast series here Heart's Happiness Self Healing ShopInstagram for Heart's Happiness daily inspiration for your mental health and healing.Join mailing list here Subscribe to our videos on you tube.Everyone deserves to find their own Heart's Happiness and this podcast has been created with so much love from my heart to yours. Love Manpreet

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he's redefining ERPs for modern Shopify brands.Kyle's experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today's competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men's shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

“So what we found out about the Flying Dutchman, for example, they've been in business for forty years and they simply didn't know how to grow. But one thing I'd found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn't have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that's what gave us the idea, why don't we have it we could build the community inside and everyone did feel like family, and it was a place that everyone could actually say hi to one another, right? So, it was taking what was existing but magnifying it as an actual location for people to gather. – Howard Lim This episode is the second half of my conversation with innovator, author, and award-winning brand architect Howard Lim as we discuss the challenges of audio-based SEO, how insurance companies have paved the way for audio branding, and figuring out your brand's favorite music. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Exploring Audio Branding and SEO TrendsThe second half of our conversation starts with a closer look at Howard's book Authentic Branding and how web design has evolved since the days of Adobe Flash. “It made a big difference as far as the overall experience,” he says about those early, more audio-focused sites. “Now websites, they're so flat as far as introducing it to your senses, because now you're just using your visual sense.” We talk about the ongoing challenge of tying SEO and audio together, and we discuss Howard's approach to helping companies find the right sound for their brand. “One of the questions I ask,” he explains, “when I'm in a strategy session is what if the brand listened to music? What music would listen to and why?”(0:09:55) - The Power of Sound in BrandingHoward tells us more about his work with such companies as WSS and Flying Dutchman and shares some of the success stories in building their brands. “It expanded them,” he recalls his work with Flying Dutchman. “I think it was three years to five franchises, where [before] they couldn't grow for forty years. So it was really capturing a brand essence.” He shares his approach to building a sense of place as well as product when it comes to branding, and how sound helps shape our environment. “When they turn on that background music,” he says, “it just shifts the energy, it shifts the environment that you feel like you're experiencing [into] something that has a lot more richness to it.”(0:20:17) - Creating Stronger Brands with SoundOur discussion comes to a close as we talk about how listeners can get in touch with Howard, and an online brand assessment that he's offering, included in the links below. He also tells us more about what first inspired him to write about branding. “The reason why I was writing a book,” he explains, “is because nobody wanted to explain how to create a brand. They would write about it, but they wouldn't give you examples of how to create a brand. And so that's when I said, oh my goodness, this is a perfect...

This week, our host Brandi Starr is joined by Emmanuel Rose, CEO of Strategic E Marketing.  Meet Emmanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emmanuel's expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He's also the author of "Authenticity Marketing to Generation Z,” a guide to resonating with this digital-first generation.  In this episode of Revenue Rehab, Brandi and Emmanuel tackle the pressing issue of turnover in large companies and delve into effective strategies to manage these transitions. They explore the natural factors behind turnover, the role of leaders as philosophical pillars of organizations, and how to manage their departure effectively. Emmanuel also sheds light on marketing to Generation Z, emphasizing the importance of authenticity and short-form video content.  Brandi and Emmanuel uncover actionable strategies for adapting to changing consumer behaviors and the increasing influence of Gen Z in the workforce. Tune in for insightful discussion and practical takeaways to bolster your marketing efforts in today's dynamic landscape.  Bullet Points of Key Topics + Chapter Markers:  Topic #1 Managing Turnover in Large Organizations [08:12] Emmanuel Rose discusses that "transition and turnover are natural parts of organizational life, often due to aging out or philosophical differences. Leaders are the primary philosophical sources in organizations, so their departure must be managed rather than overly worried about." Brandi Starr agrees, emphasizing that "leaders leaving doesn't mean crisis but a chance for growth and realignment."  Topic #2 Marketing Strategies for Generation Z [15:34] Emmanuel Rose delves into the nuances of Gen Z marketing, noting, "Generation Z will comprise 27% of the workforce by 2025, and they crave authentic, digital-first marketing with short-form content due to their limited attention spans." He explains the challenges, "This generation's slower progression through life stages and reliance on parental support require marketers to rethink traditional approaches." Rose adds, "In B2B contexts, marketers must consider Gen Z's distinct decision-making styles. The contemporary B2B sale involves 6 hours of engagement and 32 touchpoints."  Topic #3 The Power of Authenticity and Transparency [28:45] Emmanuel Rose underscores the demand for brand authenticity, stating, "Younger generations who grew up with public figures like Kylie Jenner demand authenticity and transparency in branding and messaging." Brandi Starr highlights the cultural shift, pointing out, "Personal and professional lives are more integrated today, and maintaining a professional yet personal digital presence is crucial for leaders. It's about building a personal brand that is both engaging and trustworthy."   What's One Thing You Can Do Today  Emanuel's 'One Thing' is to become a podcast guest to discuss your company values and offerings. "Position yourself as a 'social CEO' and enhance your brand visibility. By sharing your insights and values on relevant podcasts, you can create authentic connections and showcase your leadership in a personal yet professional manner. This strategy not only builds your personal brand but also humanizes your company, making it more relatable and trustworthy to all generations, especially Gen Z."  Take that first step today by identifying podcasts that align with your industry and audience. Reach out to hosts, pitch your story, and start establishing that authentic presence in the digital world. Your leadership and voice can make a significant impact, driving both personal and organizational growth.   Buzzword Banishment  Emmanuel's Buzzword to Banish is the term "viral.” He wants to banish it because, in his words, “I think it's overused and misapplied, especially in B2B contexts.” Emmanuel believes that the term "viral" often sets unrealistic expectations and detracts from more meaningful and sustainable marketing efforts.  Links:  LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/  Instagram: https://www.instagram.com/strategice/  Facebook: https://www.facebook.com/StrategicEmarketing  X: https://twitter.com/Strategic_E  YouTube: https://www.facebook.com/StrategicEmarketing  Podcast: https://www.facebook.com/StrategicEmarketing  Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live 

Flute 360 | Episode 316: A Flutist's Guide to Authentic Branding - Winning Clients by Showing Up Authentically with Demitris Maddox In this value-packed episode, Demitris Maddox joins us to discuss how flutists and music educators can authentically present themselves online to attract the right students and clients. Demitris breaks down the art of connecting through email, website copy, and video content to create a magnetic presence that reflects your unique teaching style. Learn actionable tips to build genuine relationships and grow your studio by showing up authentically, both online and in-person. Whether you're a flutist navigating the competitive teaching market, or simply looking for ways to stand-out as an educator and entrepreneur, this conversation is overflowing with insights to help you thrive! Main Points: How to write authentic and engaging emails to open doors to new opportunities. The importance of balancing credentials with personality in your online presence. Why conversational website copy connects better than overly formal bios. Using video to highlight your unique teaching style and philosophy. Tips for overcoming fear and stepping outside your comfort zone to market yourself authentically. Resources: Demitris Maddox's Quick Website Tips Checklist – Download Here! Demitris Maddox's Website Join the Flute 360 Accelerator Program! Date: Saturday, January 25, 2025 Time: 11 AM to 1 PM CT Location: Zoom Guest: Liz Walker This isn't just another flute program—it's your gateway to holistic growth! Imagine leaving toxic environments, finding your unique flute voice, confidently showing up online, and empowering both yourself and your students. Spots are limited, so click this link to secure your place today. Make 2025 the year you transform your flute journey! Program Benefits Include: Access to masterclasses, masterminds, book clubs, and pocket coaching. Guidance to grow your artistry, teaching, and career. A supportive community of like-minded flutists to help you thrive. Practical tools to help you step into your full potential. Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

In this episode, we explore Cheryl Hunter's incredible journey from adversity to empowerment and her mission to help others magnify their message. Cheryl shares how her experiences shaped her work in PR and media, and the importance of telling authentic stories that connect with audiences. Tune in to learn how embracing vulnerability can create powerful, lasting impacts for your brand and beyond. HIGHLIGHTS Turning Pain into Power: Cheryl shares her story of overcoming a life-altering event, emphasizing the cathartic power of storytelling in healing and transformation. The Power of Wabi-Sabi: Discover the Japanese philosophy that celebrates flaws as the true essence of beauty, and how Cheryl applies this principle to brand storytelling. Authenticity in Business: Cheryl discusses how sharing personal stories can break through commoditization, making brands relatable and irresistible. Building Connections with Gatekeepers: Learn Cheryl's unique approach to PR, which fosters direct relationships between clients and media professionals to create meaningful collaborations. Impact of Storytelling: Cheryl reveals how sharing one story can create ripple effects, transforming businesses and lives. RESOURCES + LINKS If you have any other tips or ideas leave a comment or shoot me a DM on Instagram. Website- https://cherylhunter.com   FOLLOW US @quotablemediaco @quotablemagazine   FOLLOW CHERYL Instagram- https://www.instagram.com/huntercheryl/ Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast. Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you! 

1:06 - Why Rudhir sees personal branding like a storefront and how he identifies his mission5:07 - Rudhir's favorite quote and the connection between self-expression and authenticity (particularly in relation to executive presence)7:48 - Rudhir's hype songs and the impact that practicing gratitude can have on you and your brand11:53 - Rudhir's background and how he transitioned from law firm partner to his current role15:20 - How Rudhir integrated mindfulness practices into his legal career and its impact on how he showed up as a professional24:17 - Why we lean into business development and the first step toward attaining future success for junior attorneys33:35 - The importance of investing in relationships in legal practice and building trust in business development43:20 - The hangup you might have about self-promotion and resources to help you start your mindfulness journey49:32 - Outer action you can take for business development that'll make the marketing and branding work easier50:50 - What Rudhir does for fun, what he'll never compromise on brand-wise, and what he offers others as a Branding Room Only experienceMentioned In Mindfulness, Leadership, and the Power of Authentic Branding with Rudhir KrishtelRudhir Krishtel | LinkedIn | Instagram | Facebook | TikTok | Twitter/X“The New Rules of Executive Presence” by Sylvia Ann Hewlett | Harvard Business ReviewThe Artist's Way by Julia CameronAccess Rudhir's Guided MeditationsPaula's Annual Intention and Goal Setting Webinar for 2025Personal Branding Strategy SessionsSubscribe to The Branding Room Only on YouTubeSponsor for this episodeThis episode is brought to you by PGE Consulting Group LLC.PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar's distinct expertise helps engage attendees and create lasting change for her clients.To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.Are you ready to make 2025 your year of growth and achievement? Join Paula Edgar, for a transformative, free session for my annual intention and goal-setting webinar. Join me, January 4th, 2–4 p.m. ET, and start your year strongSign up now at www.paulaedgar.com/resources

In this episode, I sit down with the brilliant Charlie Hobbis to uncover what it really takes to grow a successful agency, manage influencer brands ethically, and stay resilient when business throws curveballs. Charlie shares the behind-the-scenes of scaling her business at lightning speed while staying rooted in her core values of honesty and authenticity. We chat about the pressure of showing up on social media, how to embrace trolls (yes, really), and why your personal brand could be your strongest asset. Whether you're starting out or scaling up, this episode is packed with candid lessons, big wins, and moments you'll relate to.Here are the Highlights:(02:45) The role of social media in business growth(08:21) Handling trolls(15:47) Ethical practices and community building(34:32) Building up confidence(39:47) Holding on to those core valuesConnect with our guest Charlie Hobbis - https://www.instagram.com/overatcharlies Connect with Dawn:Instagram @dawnmcgruer @dawnofanewerapodcastFacebook https://www.facebook.com/dawnamcgruerLinkedIn https://www.linkedin.com/in/businessconsort/Web www.dawnmcgruer.comThis podcast is in association with @HerPowerCommunity - The #1 Female Founders Global Community where connections flourish & growth is intentionalThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Check out these additional resources: Creating a Multidisciplinary Group Practice with Kelly Smedley | GP 251 Meet Andrew Burdette Andrew founded Mindful Counseling PLLC in Asheville, NC shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, and in 2022, began […] The post How Authentic Branding and Networking can Transform Your Counseling Practice with Stephanie Farmer | GP 252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.' It's very similar to what everyone else is doing.” -Mike Jones Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market. During this interview, you'll learn: How branding goes beyond visuals to focus on strategy & messaging Why differentiation is essential for success in a competitive market The impact of small, thoughtful changes on brand perception To learn more about ReSound, click here. Connect with Mike on LinkedIn. Time Stamp: 01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at the below link. thesuccessfulbookkeeper.com/sage

Send us a textAuthenticity in branding is more critical than ever. In this episode, I talk with Jocelynn Flowers, founder and CEO of J Flowers Marketing, as she reveals her journey from New York City to building a thriving digital marketing agency in California. Jocelynn opens up about her commitment to keeping brands human in a world filled with automation and AI. She shares her unique approach to branding, emphasizing that every business—whether it's a solo operation or a large team—needs a “soul” to resonate with audiences. Jocelynn explains how her agency helps entrepreneurs who are brimming with ideas yet struggle with the implementation phase, partnering with them to close gaps and drive their vision forward. We also dive into her leadership evolution, how she fosters a team culture that values each voice, and why she believes continuous learning is key to staying ahead. If you're seeking a way to strengthen your brand's connection with clients and make an impact, this conversation is for you. Connect with Jocelynn Flowers: Connect with Jocelynn Flowers to learn how she and her team at J Flowers Marketing can help bring the humanity back to your brand. Follow her journey, gain insights, and see how she can support your growth and impact! Books Mentioned:Attention Management by Maura Neville Thomas Ready to Finish 2024 Strong?Don't wait until December to address your challenges. There's a few months left in 2024, now is the time to plan for a strong finish! Book a free strategy call with Dr. William Attaway to create a plan for impactful results. Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Authenticity is everything for business owners, and one way to show people who you are is through your photos.  In this episode, I chat with Kristina, a personal branding photographer that specializing in helping business owners show up with authentic confidence on their website, social media and anywhere photos are needed to create connections and build the know, like and trust factors.  Kristina shares her journey from massage therapist to owning her own photography business. She also shares her approach to understanding her clients' energies, helping them feel confident in front of the camera, and the importance of showcasing their authentic selves. We also discuss the nuances of networking, finding your brand values, and the impact of color psychology in branding. Whether you're a business owner looking to elevate your brand or a photographer exploring branding photography, this episode is packed with actionable insights! In this episode: Kristina's journey from massage therapist to personal branding photographer. The power of niching down and focusing on branding photography. How personal branding photography helps attract the right clients and repel the wrong ones. Tips for building confidence in front of the camera. The importance of networking and creating meaningful connections. How to use color psychology to align your brand values with your visuals. The difference between branding photographers and portrait photographers—and why it matters. Action Steps for the week: Find a Networking Group: Join a local or online networking group that aligns with your values and start building authentic connections. Create a Pinterest Board for Inspiration: Start collecting ideas for your branding photo shoot by pinning images that resonate with your brand and style. Define Your Brand Values: Identify 3-5 core brand values and align them with colors using color psychology to ensure your visuals represent your brand effectively. Connect with Kristina: Website: https://www.kristinapearlphotography.com/ Instagram: https://www.instagram.com/kristinapearlphotography/ Shoot Prep Checklist: https://view.flodesk.com/pages/6261a37e46c9ddac82188a20 Connect with me, Hayleigh Hayhurst: Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠ Website: https://www.espressopodcastproduction.com/ YouTube: https://www.youtube.com/@EspressoPodcastProduction Instagram: https://www.instagram.com/espressopodcastproduction/ TikTok: https://www.tiktok.com/@espressopodproduction Music: John Kiernan. www.johnkiernanmusic.com Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/ Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

Episode 217 of The Smart Agents Podcast features Charleston, South Carolina-based agent Winnie Rodgers sharing how embracing her unique personal brand has transformed her real estate career into a thriving, sustainable business. Six years in, Winnie has carved out a niche by showcasing her love of tattoos, rock and roll, and pinup culture—proving that authenticity resonates with clients and colleagues alike. Beyond selling homes, Winnie's true passion lies in teaching, and she travels the country to share her expertise with fellow agents. Tune in as Winnie discusses how she built her real estate business, the strategies she uses to attract agent referrals via social media, and why creating an authentic personal brand is essential for long-term success. Follow Winnie on Instagram at: https://www.instagram.com/_winnieandcompany/

In this game-changing episode of The Profitable Cleaner Podcast, we're diving deep into the transformative power of Artificial Intelligence (AI) in business with two industry leaders: Chris Luna, owner of EBCD Marketing and Sunuv Solar, and Ruben Alvarez, founder of The Marketing Hunters and author of Brand Sharks.Whether you're a cleaning business owner looking to modernize your operations, a marketer aiming to sharpen your strategies, or an entrepreneur ready to embrace the future of AI-driven branding, this episode is packed with actionable insights. From leveraging AI for lead generation and automating client interactions to creating authentic branding that resonates in a crowded market, we cover it all.

Say YES to Ringing in the New Year in Paris & VersaillesDecember 27th - January 2ndClick here for details!In this episode, Wendy sits down with Becky Freemal for an inspiring conversation about the power of saying “yes” to what truly lights you up and moving boldly toward your dreams. Wendy shares her mantra, “I am only available for what delights me,” explaining how she uses this principle to guide her choices in life and work—including when to outsource tasks that don't fuel her passion. Becky reveals her journey from 24 years in broadcast news to becoming a fractional CMO, driven by a commitment to impactful storytelling. Together, they explore the importance of authenticity in branding and business, emphasizing that "brands are meant to be lived," not confined to brand guides. From navigating self-worth and fair compensation to embracing storytelling as the heartbeat of human connection, this episode is packed with insights for entrepreneurs, creatives, and anyone ready to live more intentionally. Don't miss this conversation on building a life and career where every "yes" is aligned with what truly resonates.  About Becky:Becky Freemal is an author, speaker, Emmy award winning broadcast journalist-turned-fractional Chief Marketing Officer and founder of The Market Exec. She brings together the power of storytelling with the need for data-driven results into bold, innovative marketing strategies. She has a strong sense of purpose and has seen firsthand that when businesses find their purpose, it exposes their passion, their stories, and connects them to the very people they are meant to impact.Connect with Becky:Get her book: Brand Voice: People + Data Drive Results On LinkedInBeckyFreemal.com ________________________________________________________________________________________ Say YES to joining Wendy for her:PWH Farm StaysPWH Curated France TripsInstagram: @phineaswrighthouseFacebook: Phineas Wright HouseWebsite: Phineas Wright HouseThank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Send us a textEver felt like your voice is stuck on mute? In this episode, we're talking about finding the courage to hit unmute on your life and brand! Join us as we chat with Edith Wolek, the inspiring founder of Emperors Media and publisher of Courage Magazine Global. We explore what it means to lead with love, step into authenticity, and create personal brands that truly reflect who we are.Edith shares her journey from childhood moments that silenced her voice to finding confidence through transformational leadership and public speaking. She opens up about supporting families with ADHD, launching her next summit, and how playful joy (even with three kids!) keeps her connected to her authentic self.Along the way, we discuss:How early experiences shape our beliefs—and how to rewrite those storiesThe role of authenticity in personal branding and leadershipWays to empower families through curiosity, vision, and small stepsA game-changing exercise to collect evidence of your successWhat limiting belief might be holding you back? Edith invites us to flip the script: What would it look like to rewrite that belief today? Plus, don't miss her 150 Success List challenge—it's a powerful way to celebrate how far you've already come!Edith is a transformational coach, branding expert, and founder of Emperors Media. She empowers women entrepreneurs to create humanity-centered brands and step confidently into their leadership roles. Edith's work includes coaching, public speaking, and publishing Courage Magazine Global.✨ Connect with Edith:Website | Facebook Group | Instagram

Authentic Branding: Secrets to Building a Powerful Brand with Howard Lim Howard A. Lim is an award-winning business and branding strategist, author of "Authentic Branding," and the founder and CEO of HOW Creative. With over 30 years of experience, he has been building Authentic Brands® for nearly three decades. Lim's expertise spans marketing to the head, heart, and gut, and his approach seamlessly integrates profitable business models, Authentic Branding, and strategic design to help businesses succeed. He is a highly sought-after speaker and advisor, passionate about supporting and empowering businesses to transform their products and services into authentic brands.Lim's branding philosophy centers on the concept of Authentic Branding, which emphasizes the integration of strategy, identity, and management to create meaningful connections with consumers. He believes that effective branding goes beyond logos and taglines; it involves appealing to the head, heart, and gut of customers. By establishing emotional trust and delivering on brand promises, businesses can foster loyalty and align their values with those of their audience. In his approach, Lim highlights the importance of understanding consumer behavior and using engagement points to build brand loyalty. He encourages businesses to focus on authenticity and long-term relationships rather than quick wins, ensuring that their branding reflects their true essence and resonates with their target market.  Website | Instagram | Linkedin | Amazon

Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of authentic branding.Rebecca shared her journey from founding Pivot and Pilot Creative to navigating the challenges of the pandemic, emphasizing the significance of staying true to one's core values and being flexible in the face of market changes. She highlighted the role of humor in building trust and authenticity, and discussed practical steps for executing successful business pivots.Key points discussed include:The role of humor in enhancing authenticity in business.Practical steps to identify when a business pivot is necessary.Case studies of successful pivots facilitated by Pivot and Pilot Creative.Listen to the podcast to find out more.

In today's episode we dive into an inspiring conversation with Emily Ford, a successful entrepreneur and mentor. Emily shares her journey from a challenging upbringing to becoming a faith-driven leader in the business world. We discuss the power of integrating faith into business, the importance of forgiveness, and how to develop an authentic personal brand. Emily's story of resilience, faith, and dedication to helping others find their true purpose is both uplifting and motivating. Tune in for practical advice, heartfelt stories, and a fresh perspective on achieving success with intention and authenticity. Follow along with Emily on Instagram In today's episode we dive into an inspiring conversation with Emily Ford, a successful entrepreneur and mentor. Emily shares her journey from a challenging upbringing to becoming a faith-driven leader in the business world. We discuss the power of integrating faith into business, the importance of forgiveness, and how to develop an authentic personal brand. Emily's story of resilience, faith, and dedication to helping others find their true purpose is both uplifting and motivating. Tune in for practical advice, heartfelt stories, and a fresh perspective on achieving success with intention and authenticity. Follow along with Emily on Instagram @itsemily https://www.instagram.com/itsemily/?hl=en Emily's website meetemilyford.com Learn more about your ad choices. Visit megaphone.fm/adchoices