Podcasts about authentic branding

Welcome to Barn Talk! In today's episode, Sawyer and Tork are joined by brand builder, restaurateur, and bourbon aficionado Tim Jones. From his small-town Kentucky upbringing—where cattle farming, moonshining, and greeting card factories shaped his early days—to working with iconic bourbon brands like Buffalo Trace and Weller, Tim Jones shares his journey through the world of creativity and entrepreneurship. We dig into the grit behind building great brands, Tim Jones's leap into owning his own businesses, including the buzzworthy Boondogs hot dog joint, and how bourbon became a centerpiece of his story. Plus, hear about Tim Jones's behind-the-scenes experiences on Discovery Channel's Moonshiners and Master Distiller, and the lessons learned from both triumphs and setbacks (including exploding cans!). This episode packs practical wisdom, laughs, and inspiration for anyone chasing their own vision—whether you're a farmer, a founder, or just a fellow bourbon lover.Shop Farmer Grade

Allie Vasquez shares her powerful journey from teacher to top-producing agent, proving that real success comes from self-discipline, authenticity, and the courage to build a life that fits your true purpose.See full article: https://www.unitedstatesrealestateinvestor.com/rising-strong-the-power-of-self-discipline-and-authentic-living-with-allie-vasquez/(00:00) - Welcome Back to The REI Agent Podcast(00:08) - Guest Introduction: Allie Vasquez from Frederick, Maryland(00:17) - Allie Shares Her Journey in Real Estate(00:29) - From Buyer's Agent to Listing Leader(01:16) - Why Allie Feels Her Best After 10 Years in Real Estate(01:38) - The Myth of the Perfect Morning Routine(02:29) - Mental Health, Motherhood, and Finding a Realistic Balance(03:41) - Erica's Perspective on Self-Compassion and Adjusted Expectations(04:23) - The Importance of Listening to Your Needs(05:19) - Seasonality of Life and Self-Grace in Business(06:01) - Acts of Service as Compassionate Gifts(06:26) - Giving Practical Help to Others in Need(06:50) - Breaking Free from the Superhero Complex(07:06) - The Lies We Tell Ourselves as Agents(09:14) - Taking Total Ownership and Responsibility for Outcomes(10:20) - The Leap: Quitting Teaching to Pursue Real Estate Full-Time(11:11) - Burn the Boats: No Backup Plan(12:21) - Freedom Through Focus and Necessity(13:01) - Cutting the Safety Net and Mental Commitment(14:01) - Burning Bridges and Building a New Career Path(14:46) - Adjusting to the Entrepreneurial Mindset(15:36) - From Trailer Parks to Success Stories: Allie's Early Clients(17:30) - Building Community Through Cultural Connection(18:47) - Spanish Language as a Bridge to Opportunity(19:01) - The Birth of a Niche: Serving the Latino Community(20:21) - Leaving the Team and Building Solo Success(22:16) - Teaching Meets Real Estate: Shared Paths with Mattias(24:08) - The Power of Social Media and Authentic Branding(24:55) - Filtering Clients Through Authenticity(25:21) - Learning to Fire Clients with Confidence(25:30) - Why Allie Fired Her Entire Team(25:39) - Teaching vs. Leadership: Lessons Learned(27:00) - Discipline Over Motivation: Finding the Right People(27:47) - Recruitment Reality: Who Really Wants You?(28:30) - Quality Over Quantity in Team Building(29:02) - Teach a Man to Fish: Building True Independence(29:08) - The Flashy Trap of Real Estate Recruiting(30:25) - Surviving and Thriving Through Market Shifts(31:16) - The Competitive Fire That Fuels Success(31:23) - Golden Nuggets: The Power of Picking Up the Phone(33:08) - Finding Your “Layup” in Real Estate(33:44) - Simplicity Wins: The Free Tools That Build Business(34:15) - The Forgotten Art of Connection(34:26) - The Case for Reading Fiction(35:48) - “Discipline Is Destiny” and the Power of Small Habits(38:33) - Lessons from History and the Queen's Discipline(39:54) - Doing What You Don't Want to Do Builds Strength(40:31) - The Goggins Debate: Discipline vs. Extremes(41:41) - Consistency Creates Confidence and Cash Flow(42:16) - Candy Motivation: How Allie Turned Prospecting into a Game(44:07) - Authentic Conversations and Building Real Relationships(44:17) - Where to Find and Follow Allie Vasquez(45:01) - Closing Thoughts and Final Words(45:07) - Outro and DisclaimerContact Allie Vasquezhttps://allievrealty.com/https://youtube.com/@WalkersvilleLiving Remember, your best life starts the moment you choose authenticity over perfection. Keep building your discipline, your purpose, and your peace. To learn more, visit https://reiagent.com

In today's episode, I share how my misunderstanding of digital presence led me to one of the biggest lessons of my career. What started as skepticism toward social media evolved into a deeper understanding of community, authenticity, and energy. I explore the difference between followers and true influence, explaining why emotional connection always outperforms logic in marketing and leadership. From “dark social” networks to Apple's effortless brand loyalty, I break down how consistency, honesty, and the right frequency of energy can attract people who not only buy from you but also sell for you—turning your brand into a lasting legacy.

On this week's episode of Capital Clinic, Richard McGirr interviews Eric Burns. Eric shares his journey from firefighter to capital raiser, explaining how his hands-on experience as a landlord led him to transition into passive investing and ultimately focus on fund-to-funds syndication. He and Richard discuss how personal storytelling can build trust in capital raising, how to identify ideal investor avatars, and why fund-to-funds offer both flexibility and compliance benefits. Eric also receives strategic advice on diversifying into debt funds to balance investor goals between income and growth, while learning to leverage his own background to connect authentically with prospects. Eric BurnsCurrent role: Founder and Capital Raiser, Burns CapitalBased in: Cincinnati, OhioSay hi to them at: https://burnscapitalgroup.com | Linkedin Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you an entrepreneur selling yourself as the brand, or someone with a bold idea or purpose to share with the world? Then, you're in the right place. Welcome to The Ripple Effect Podcast, where today's guest, Justin Foster, brings over 20 years of brand coaching wisdom that flips traditional marketing on its head. Justin is redefining what it means to build a brand by moving away from formulas, numbers, and data overload, and toward something simpler, but far more powerful: authenticity. His message, F the Formula, is a breath of fresh air for anyone tired of chasing algorithms or trying to fit into someone else's version of success. We are talking about building a soul-led brand that feels real, not forced. This is Part Two of my conversation with Justin Foster, where we dive deeper into the nitty-gritty of his bold “F the Formula” philosophy. I know, this is the one you've been waiting for! Ripple with Justin Foster Instagram: https://www.instagram.com/fosterthinking/ Facebook: https://www.facebook.com/JustinFoster LinkedIn: linkedin.com/in/fosterjustin Website: massivechange.co/ Subscribe to The Third Way: https://substack.com/@fosterthinking Ripple with Steve Harper Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Be a Patron: https://www.patreon.com/SteveHarper Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond

Building a Doodle Empire Through Community-Driven Product DevelopmentGuest: Elina Panteleyeva, Founder of Dood WoofEpisode SummaryIn this insightful episode of Talk Commerce, Elina Panteleyeva shares how she transformed a 2023 layoff into a thriving ecommerce business focused exclusively on doodle owners. After discovering the audience-first approach from Ryan's "12 Months to 1 Million," Elina spent six months building a community before launching her first product. Through direct engagement in Facebook groups, she identified matting as the primary challenge for doodle owners and used ChatGPT to brainstorm solutions, leading to her all-natural detangler spray.Her organic launch strategy proved remarkably successful, achieving #1 new release on Amazon without paid advertising by leveraging her pre-built community of email subscribers and social media followers. The conversation covers her transparent approach to handling negative reviews, turning potential reputation damage into trust-building opportunities, and her systematic method for generating positive reviews through authentic customer relationships.Elina emphasizes continuous product development through customer feedback, conducting regular interviews to validate new concepts before manufacturing. Her content strategy focuses on providing genuine value through weekly blog posts and comprehensive FAQs, which serve dual purposes of helping customers and boosting SEO. Rather than expanding to other dog breeds, she maintains laser focus on the doodle market to maximize lifetime customer value and build deeper community connections. The episode concludes with information about her consulting services for entrepreneurs looking to build brands on limited budgets through community-driven strategies.[00:00 - 00:40] Introduction & Guest BackgroundHost introduction and welcome. Elina introduces herself as founder of Dood Woof and discusses her passion for DJing as a creative outlet. Brief overview of her ecommerce dog brand focused on the doodle market.[00:40 - 01:30] DJing Passion & LifestyleElina discusses her DJing hobby and live performances. Challenges of late-night gigs vs. lifestyle preferences. House parties and collaborative DJ sessions with friends. Humorous exchange about Las Vegas billboard aspirations.[01:30 - 02:15] Free Joke ProjectBrent's "Von Barked" pun and Netflix joke. Elina's rating: 10.3 out of 13 with granular scoring.[02:15 - 04:40] Origin Story & Business FoundationBackground: Immigration from Ukraine at age 3. Traditional career path through tech industry. 2023 layoff as catalyst for entrepreneurship. Discovery of "12 Months to 1 Million" book by Ryan. Audience-first approach vs. product-first methodology. Choosing doodle market due to organic content potential.[04:40 - 05:15] Market Research & Product IdeationFacebook group engagement strategy. Customer interviews about doodle challenges. Matting identified as primary problem. ChatGPT integration for product brainstorming. Decision to create all-natural detangler spray.[05:15 - 07:05] Launch Strategy & Amazon SuccessSix-month audience building phase. Email list and Instagram growth (600-1000 followers). Manufacturing process documentation. Launch day coordination and Amazon algorithm triggering. Achieving #1 new release status through organic traffic.[07:05 - 08:20] Review Management PhilosophyAmazon's strict policies on review incentives. Proactive review request strategies. Understanding review psychology (negative bias). Building systematic approaches for review generation.[08:20 - 10:10] Handling Negative ReviewsInevitability of bad reviews. Case study: Leaky bottle situation. Transparent communication with email list. Converting problems into trust-building opportunities. The 28:1 ratio (five-star reviews needed to counteract one-star).[10:10 - 12:15] Product Development ProcessContinuous audience feedback integration. Customer interview methodology for new products. Problem-solution fit validation. Contrast with traditional product development approaches. Creating products customers actively want vs. need creation.[12:15 - 14:40] Content Strategy & SEOQuestion-answer format implementation. Multi-channel customer inquiry management. Weekly blog content creation schedule. Value-driven content examples (grooming tips, DIY recipes). SEO optimization through helpful resources.[14:40 - 15:35] Market Focus & Expansion PhilosophyDecision to remain doodle-focused. Lifetime customer value prioritization. Community building vs. customer acquisition costs. "Doodle domination" strategy explanation.[15:35 - 16:25] Shameless PlugIntroduction of consulting services. "Branding on a budget" concept. Website: www.alinatalksbrand.com. Focus on community-building strategies.[16:25 - 16:30] ClosingFinal thanks and wrap-up.https://doodwoof.com/?srsltid=AfmBOooMyH00dW3RuNOQGz4OnWVEmQyvsOdcY4UP3DS8WLGpqRnpWrlc&variant=51603826245948

Send us a text Your online presence isn't just a nice-to-have... it's your digital handshake. Chelsea Jones joins us to share practical strategies for legal professionals who want to build thought leadership without burning out. From creating authentic connections to using social media as a tool for sustainable growth, Chelsea breaks down how to stand out, attract the right clients, and keep your sanity intact.

In this inspiring episode, Amb. Elisha sits down with Lynn Colepaugh, founder of Cyber PR Army, marketing strategist, and former touring musician, to uncover the secret to building brand visibility without losing your energy.

Send us a text Your online presence isn't just a nice-to-have.. it's your digital handshake. Chelsea Jones joins us to share practical strategies for legal professionals who want to build thought leadership without burning out. From creating authentic connections to using social media as a tool for sustainable growth, Chelsea breaks down how to stand out, attract the right clients, and keep your sanity intact.

One of the best tools you can use to establish and map out your true business purpose is IKIGAI. Today, I'm bringing back my #1 most-listened-to episode as a reset, so you can build a meaningful & profitable business. Get Your Ikigai Guide Here! READ MORE HERE

In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of the bold book, Stand the F Out. Together, they explore the essential strategies for creating a brand that truly stands out in a crowded marketplace, even on a tight budget. Louis shares his insights on how to be brave in branding and the importance of embracing a unique positioning that resonates with your audience. The conversation dives into the concept of "insight foraging," where Louis emphasizes the value of understanding your customers through real conversations rather than relying on potentially misleading data. He discusses the pitfalls of traditional marketing tactics, like arbitrary niching down, and instead encourages listeners to find common struggles among their target audience to create meaningful connections. Louis also introduces the idea of using a "Trojan horse" approach in marketing, allowing brands to enter the minds of consumers by addressing what they think they need before delivering what they truly require. In this episode: Discover how to embrace your brand's spice and be bold in your messaging. Learn the importance of insight foraging and how to gather meaningful customer insights. Understand why traditional niching down can be counterproductive and how to find your unique positioning. Explore the concept of the Trojan horse in marketing and how to effectively communicate your brand's value. Gain insights into the role of alter egos in overcoming fear and embracing your brand's true identity. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/533. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

In this episode of Talk Commerce, Brent Peterson interviews Jimi Gibson, Vice President at Thrive Agency. They discuss digital marketing, particularly in e-commerce, and the challenges businesses face in a multi-channel environment. Jimi shares insights on the importance of a holistic marketing approach, the impact of AI on marketing strategies, and the necessity of original content to connect with consumers. The conversation also touches on the potential pitfalls of over-reliance on AI in customer engagement and the importance of maintaining a human touch in marketing efforts.TakeawaysThrive Agency has been around for 20 years, providing full-service digital marketing.A holistic approach to marketing is essential for e-commerce success.E-commerce brands face unique challenges in navigating multiple platforms.AI is changing the marketing landscape, but it has limitations.Original content is crucial for brand identity and consumer connection.Consumers are becoming more savvy and can detect robotic interactions.Data-driven strategies are vital for understanding market trends.Maintaining a human touch in marketing is essential for engagement.Over-reliance on AI can lead to frustrating customer experiences.Feedback and criticism are valuable for personal and professional growth.Chapters00:00Introduction to Thrive Agency and Personal Background01:35Holistic Approach to E-commerce Marketing04:28Navigating Multi-Channel Marketing Strategies07:45The Impact of AI on Marketing10:36The Importance of Original Content15:10Challenges with AI Chatbots in Customer Service

Join host Adrienne Wilkerson in this *solo* episode of The Beacon Way podcast as we explore the critical role of authenticity and consistency in branding for behavioral health clinics. Learn how a strong, reliable brand presence can boost revenue, build trust, and connect with patients meaningfully. Discover practical tips on leveraging personal stories, digital marketing, and AI tools to enhance brand authority and recognition. Don't miss this insightful conversation that delves into why branding matters more than ever in the crowded mental health marketplace.

This week on The Unified Brand Podcast, we're joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.In this episode, we dive into:Why most companies unknowingly outgrow their original brand identityThe three parts of a brand every business must understand: position, identity, and imageHow to design companies from the inside out using Howard's SIM model (Strategy, Implementation, Management)The dangers of fragmented branding and "brand schizophrenia"Why consistent brand DNA is non-negotiable — and how to define yoursCase studies that grew 2000x by applying authentic branding principlesThe real difference between branding, marketing, and advertisingHoward also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.Get the book: Authentic Branding by Howard Lim on AmazonFor Howard's brand assessment offer -  howard@howcreative.com------------------------- If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

Discover how storytelling transforms dental marketing from stiff and generic into authentic, compelling messages that patients trust.

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's DTC Podcast, Eric interviews Kris Dehnert, CEO of Dugout Mugs, the brand that turned baseball bat barrels into a $55M+ business.Kris shares his journey from early Facebook fan pages and Teespring to building a durable, licensed, retail-distributed sports brand. The conversation covers brand authenticity, partnerships, deal-making, AI in ecommerce, and the pitfalls of chasing vanity metrics.

Effortless style is not about chasing the next trend. It's about knowing who you are and letting that confidence speak.  At just 22, Madison Orlando founded Artless, a brand built on simplicity, sustainability, and timeless confidence. Inspired by ‘90s minimalism and the relaxed, sun-soaked California aesthetic, Maddie's pieces are elevated wardrobe essentials, intentionally crafted to make getting dressed feel effortless yet luxurious, simple, and undeniably you. In this episode, Emily uncovers Maddie's journey of creating Artless, navigating the fashion industry at a young age, and building a brand that feels original and enduring. This is more than just fashion. It's about identity and the quiet confidence that comes when you stop performing and start living authentically. What you'll learn: Why effortless style begins with knowing who you are, not what you wear The role of simplicity in unlocking creativity and clarity Why timeless confidence is the most stylish thing you can wear How sustainability and ethics can build a brand's long-term influence How to protect your creativity from burnout and outside pressure Timestamps: (03:07) - Fast fashion, consumerism, and dopamine shopping (08:19) - Wardrobe staples every woman needs (11:49) - How Maddie started Artless at 22 (18:07) - Overthinking vs Action (Learning by Doing) (19:35) - Lessons from family, faith, and entrepreneurship (20:35) - Trials, setbacks, and the mindset that keeps Maddie going (27:50) - Social media and showing up authentically online (33:32) - Routines and rhythms that sustain creativity (38:35) - Growth, networking, and building with intention (42:53) - Sneak peek of Maddie's wellness brand, Future Proof (45:16) - Advice for anyone playing small (46:28) - How confidence is built in the quiet moments Discover effortless style with Artless: Shop now with code EMILY20 for 20% off | https://artlessforever.com Instagram | https://www.instagram.com/artlessforever/   Connect with Maddie: Instagram | https://www.instagram.com/maddieorlando  Facebook | https://www.facebook.com/artlessforever/  LinkedIn | https://www.linkedin.com/in/madisonorlando/  More from Emily & FORDIVINE: Website |  https://meetemilyford.com   Instagram | https://www.instagram.com/itsemily         Facebook | https://www.facebook.com/itsemilymethod    YouTube | https://www.youtube.com/c/ITSEMILYFORD  Called & Crowned Podcast | https://www.instagram.com/calledandcrowned/  FORDIVINE | https://www.fordivine.com/ 

Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That's exactly how Michelle Lynne felt.In this episode, she shares how she followed a corporate path, managing restaurants and a recruiting firm, until a turning point pushed her to pursue what she truly loved: interior design. Then she built a 7-figure design business without a degree.Her story proves that your creative passion isn't just a hobby. It can become a thriving business with the right mindset and support.If you're starting out without formal training, Michelle explains why investing in a coach or mentor is the smartest move you can make. It saves you from years of trial-and-error and gives you the clarity and confidence to run your business like a pro.Michelle also talks about her signature program which offers step-by-step systems designed to help you grow a design business with confidence and profit. Plus, she introduces Sidemark, a powerful tool that saves you time and money by replacing multiple apps with one easy-to-use platform made just for designers.Ready to stop guessing and start growing? Tune in now and take your next step today.Featured Guest:⁠Michelle Lynne⁠ is the owner of ML Interiors Group, a successful interior design firm based in Dallas–Fort Worth, Texas. She is also the founder of ⁠The Design Bakehouse⁠, formerly known as Designed for the Creative Mind, where she teaches interior designers and decorators how to run a profitable and systemized design business.Her signature program, The Interior Design Business Bakery, has helped hundreds of designers scale to multiple six figures with confidence and clarity.She also hosts the ⁠Designed For The Creative Mind⁠ podcast and organizes the annual Interior Design Business Success Summit. Through all her ventures, Michelle is passionate about helping other designers skip the trial-and-error and grow businesses they love—while staying true to themselves.Why you've got to check out today's episode:

On this episode I talk with Christine Blosdale – expert authority coach and  podcaster – about how to overcome imposter syndrome and establish yourself as a leader in your field. Christine offers real-world strategies to boost your confidence and elevate your personal brand.Christine had a challenging childhood and it taught her resilience and the power of voice. Her mom was a single mother who worked nights. Christine's mother instilled a knowingness in her that her opinion mattered.  You'll learn more about her background during our interview.  Whether you're a business leader or creative professional, this conversation is packed with tools to help you own your expertise.   My Takeaways1. Move Beyond Imposter SyndromeIdentify the different ways it can show upShift focus from self-doubt to serving your audience2. Build a Professional Media KitInclude high-quality, professional photosCraft a short, impactful bioHighlight “as seen on” media mentions to add credibility3. Be Easy to FeatureProvide suggested interview topics and questionsMake it simple for podcast hosts and media outlets to book you4. Reach the Right AudienceYou don't need millions of followers—just the right onesFocus on resonance over reach5. Choose Authenticity Over PerfectionLet go of perfectionismBe real and authentic6. Visibility MattersShow up and consistently share your expertise.

Had an AHA or Insight? Share it:Are you still playing by old business rules? In this episode, I reveal what's out—and what's in—for today's founders. I'll walk you through 10 key shifts that are changing the game, so you can lead with purpose, stay ahead of the curve, and build a business that's aligned with where the world is going.In this episode of the Business Growth Architect Show: Founders of the Future, I'm not holding back. I walk you through the 10 things you must stop doing now—because they're not just outdated, they're killing your momentum. From overhyped AI to the fantasy of the four-hour workweek, to cringe-worthy first-date-naked LinkedIn pitches, I'm calling out the bad advice and broken playbooks that just don't work anymore.We're in a rupture, not a disruption—and that means the systems we relied on are collapsing. But that's not bad news. It's your opportunity to stop playing small and lead like the founder of the future. I'll show you what's in: resonance, self-care as strategy, conscious business models, nimble decision-making, and community-driven growth. It's not about pretending you have it all together. It's about building something real—on purpose, with purpose.If you're done following trends and ready to build the business you actually want to live inside of, I invite you to schedule your free Uncovery Session at UncoverySession.com. I'll help you see what's next—and how to make your next move your best one yet.Resources Mentioned:Website | LinkedIn | Instagram | YouTube | TikTok | Podcast | Substack_____________________We appreciate you, thank you for listening. Let us know in the comments what resonated in this episode, we want to hear from you. Leave a comment, like, share with one person who needs to hear the message our guest shared. Take our QUIZ and find out what your talent is worth in this market: What's Your Talent Worth (http://WhatsYourTalentWorth.com)Follow us on Instagram:Check us out on Tik Tok: Work With Us

In this episode of the Fitness Business Podcast, host Justin ‘JT' Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides practical gym marketing ideas and strategies that can be implemented today, including the vital role of consistent messaging to drive campaigns, convert leads, and ensure team alignment. Dr. Patrick Porter also contributes 'Wise Words' on brain fitness, discussing essential health habits.   Key highlights from the episode: - Discover how Retro Fitness builds an authentic brand message that informs all gym marketing strategies, emphasizing internal team alignment and brand evangelism. - Explore practical gym marketing ideas for maintaining a cohesive message across various platforms, including digital marketing for gyms and social media marketing for gyms. - Understand the long-term play of effective gym advertising and management within the fitness industry trends, ensuring your brand stays in its lane for sustained growth and impact.   Ready for more: Become an FBP Insider! Learn more on Patreon. Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts. Quotes: “An authentic brand is committed to evoking an emotion.” - Kim Gouch “We want to build on the relationship that we have with the team that's going to work to build the brand. Those people eventually become your brand evangelists.” - Kim Gouch “Your culture really is actually the essence of your brand and the essence of your brand message.” - Kim Gouch   Resources: Become an FBP Insider on Patreon Fitness Business Podcast's LinkedIn CommunityMystery Shopping for Fitness Businesses - Website   Our Guest: Kim Gouch, Chief Brand Officer Retro Fitness Website - https://retrofitness.com/ LinkedIn - https://www.linkedin.com/in/kim-gouch-a12818b/ Email - kim@retrofitness.com   Wise Words: Dr Patrick Porter - Website, LinkedIn, Facebook, Instagram Dr Patrick Porter's Book - Thrive in Overdrive Buy Your Headset Using our Link!   Sponsor's Pitch: Dan Young, Founder & CEO of Simple Again Website - https://www.simpleagain.com Email - dan@simpleagain.com LinkedIn - https://www.linkedin.com/in/dan-young-189842/   Merch Sponsor: Be a Merch Sponsor - Here   REX Roundtables: Website - www.REXRoundtables.com Email - Eddie@REXRoundtables.com Leadership Academy – www.REXLeadershipAcademy.com   Free On-line Live Events: https://fitnessbusinesspodcast.com/onlineevents   REX Roundtables Trusted Suppliers: Atlantis Strength: made by and for those who are dedicated to shaping greatness. https://atlantisstrength.com/ ABC Fitness: provides gym management & software solutions. https://abcfitness.com/ Digital Revenue Systems: offering digital revenue opportunities for you https://www.digitalrevsystems.com/ Centr Hyrox: The official equipment provider for Hyrox. https://shop.centr.com.au/collections/hyrox Covery: Wellness recovery franchise offering cutting-edge restorative services. https://www.thecovery.com/franchise   About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society   Please note: We only recommend products we care about (affiliate links support our free content). Thank you for your support!

“You can't be all things to all people, and a brand can't be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto   Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises.  Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys' cosmetics floors to judging global innovation awards. He's named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling.  Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid's "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity. Meet Carmine:  Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men's, and oral care – Carmine has helped build multiple consumer brands from the ground up. He's named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns.  Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category.   Website Instagram YouTube TikTok Pinterest   Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 00:55 From Clearasil To Cosmetics: Carmine's Accidental Beauty Career 08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified 10:25 Why Loving Your Sunscreen Matters More Than Its Spf 22:44 Brand-Building 101: Brand Focus 24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health" 27:42 Spf 30 Vs. SPF 50  29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback) 31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn't Hydrating  

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we're unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.This one's all about building a brand that actually feels like you—without a full rebrand or starting from scratch. Key Takeaways:Why copying your competition keeps you stuck (and exhausted)How your vision, values, and passions shape your most magnetic contentExamples of how to express each element in your brandHow to use ChatGPT to brainstorm your brand traits (without losing your voice)One simple challenge to start showing up more authentically this week Mentioned in This Episode:Join my email community for weekly branding tips & tools → shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Let's be real… Most people are drowning in content but starving for impact.In this episode of Coach's Corner, we get raw with David Griffiths—gospel artist, former youth pastor, and ex-middle school teacher turned digital disruptor. If you think passion is enough to win online, think again. David breaks down how most creators are doing it wrong and why authenticity without strategy is a waste of time in the age of AI and algorithm overload. Discover:Why your “safe” content isn't connectingThe brutal truth about attention in 2025How David turned low engagement into real influenceThe mindset shift creators must make to stay relevantIf you're tired of watching mediocre content blow up while your meaningful posts get ignored, this episode is your wake-up call.Hit play and learn how to stop posting and start dominating.https://quickwinschallenge.com/Support the showPlease subscribe give us a review and share the show. Email show ideas or apply to be a guest at: info@coachclarence.com. We love your feedback.YouTube: Coach Clarence TVInstagram: www.instagram.com/clarencemfergusonInstagram: www.instagram.com/tharealcoachclarenceFacebook:https://www.facebook.com/groups/fitover40withcoachclarenceLinkedin:https://www.linkedin.com/in/clarencef/Pinterest: https://www.pinterest.com/CoachClarence/Twitter: https://twitter.com/fitnusbiznus

Tired of asking for reviews and getting crickets? In this episode, Sara Hansen reveals why most practices struggle to earn referrals and how to change that—starting from the inside out.

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I'm sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you're starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn't enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Episode Overview: In this high-impact episode, John Kitchens welcomes Kenny Truong back to the podcast. Kenny leads a powerhouse team based in the Bay Area, and they dive deep into how his team not only survived but thrived through volatile markets, maintaining 90% retention of top producers and innovating with AI and tech to stay ahead. They unwrap why deeper relationships, authentic leadership, and smart execution are non-negotiable in today's market. Kenny shares his real-world insights on agent retention, the evolution of marketing and social media strategies, AI integrations for real estate, and how high-velocity decision-making can 10X your business growth. If you're ready to lead through change, dominate market shifts, and build a real estate business for the future — you'll want to listen to this one all the way through. What You'll Learn: How Kenny's team kept 90% of top agents during a market downturn. Why scaling back events and going deeper with the team created explosive growth. How to reframe retention as re-recruiting your agents daily. Practical systems for agent communication, coaching, and performance tracking. Why authentic, raw content beats polished marketing on social platforms. How AI (like ChatGPT and tools like Fixer.ai) is reshaping client experience and productivity. Kenny's decision-making framework: move fast, learn faster. How to anticipate future consumer behavior and stay market-relevant. The power of creating a “culture of execution” inside your real estate business. Key Takeaways: Focus on the Fundamentals: Deeper personal connections > mass recruiting. AI is Here: Use it to elevate client experiences and agent workflows. Authenticity Wins: Raw, real content creates stronger consumer bonds than polished, scripted media. Move Fast: High-velocity decision-making beats over-planning every time. Retention is Re-Recruiting: The agents who stay are the agents you consistently pour into. Resources and Mentions: Kenny Truong on Instagram (@Kenny_Fast) John Kitchens Coaching Tools Mentioned: ChatGPT, Fixer.ai, Slack, Mighty Networks, Monday.com   "I take action fast — I'd rather make 60 good decisions and 40 bad ones than sit and overthink." - Kenny Truong   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Send us a textIn this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries?We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you've ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check.Tanhee and I talk about the long game of business, the actual time it takes to build trust with your audience, and how social media isn't the magic solution it's often made out to be. We also share honest truths about funnels, building an engaged email list, and how most inquiries are a result of consistent, strategic visibility over time - not flashy gimmicks.We unpack the idea of serving the 90% of your audience who aren't ready to buy (yet) and how that sets you up for long-term success. We also get super practical with strategies you can implement now, including email marketing, diversifying platforms, and clear messaging.Whether you're just getting started or looking to refine your strategy, this episode is for you.What we cover:Why low-ticket offers aren't the golden ticketThe truth about modern funnelsWhy your messaging matters more than your follower countHow long it really takes to convert a cold leadWhat it means to "serve the 90% and monetise the 10%"How to diversify your visibility (and where to start)Why your email list is your most valuable business assetConnect with Tanhee: Explore more at The Strategy Studio and connect with Tahnee Sanders on Instagram @TheStrategyStudio and LinkedIn.Tahnée Sanders, (it's pronounced like Renee, with a T) is a former journalist turned messaging strategist and copywriter who helps service-based business owners clarify their messaging, communicate their value, and attract the right clients with ease.As the founder of The Strategy Studio, Tahnée brings a real-world, results-driven approach to marketing—helping business owners craft messaging that not only connects but also positions them to charge whatDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Check out these additional resources: Growing a Successful Practice – Without seeing any Clients with Craig Alsup | GP 275 Meet Andrew Burdette Andrew founded Mindful Counseling PLLC in Asheville, NC shortly after completing his graduate program in clinical mental health counseling. At the start of the pandemic, he pivoted to an online solo practice, […] The post How Authentic Branding and Networking can Transform Your Counseling Practice with Stephanie Farmer | GP 276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics. Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City's premier boudoir studio. Liz is so much more than a photographer. She's a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she's pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart. Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz's approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission. ⏱️ Episode Breakdown (00:00) Welcome + Guest Intro (01:00) Liz's journey from wedding photography to empowering boudoir (03:00) What boudoir photography really is (and why it's so transformative) (04:00) Creative marketing without relying on sexy visuals (05:00) Creating experiences vs. selling a product (06:00) How Liz uses in-person events and gift bags to build trust (08:00) Why female-only networking events matter for the right pitch (09:00) How Liz grew a Facebook group that now brings in 50% of her business (11:00) Tips for platform-specific engagement that actually works (14:00) The power of showing up authentically — and repelling the wrong audience (15:00) Balancing community building with strategic sales (17:00) What to send new contacts: phone calls, Facebook groups, or both? (18:00) Exclusive group-only content and behind-the-scenes bonuses (20:00) How automations helped Liz scale her high-touch business (24:00) Using systems to become more human, not less (29:00) Positioning your brand as small-but-personal in the inbox (30:00) Finding your deeper mission beyond making money (32:00) Why you are the secret sauce in your brand (34:00) How to connect with Liz and get free empowerment resources

Struggling to stand out in a crowded coaching market? In this episode, we'll show you how to create an authentic coaching brand that attracts aligned clients—even in the era of AI. It's time to build a brand that looks and feels like you!Our Business Mindset Coach Thais Glenn and I share the secrets to authentic branding for coaches. Learn how your personal story, values, energy, and style can become your greatest client attraction tools. Discover why branding is more than logos and fonts—it's about trust, alignment, and standing out in a world full of AI-generated everything. If you're tired of branding that doesn't feel like you, this conversation will help you step into your true brand identity and show up with unshakable confidence.

Understanding Authentic Branding with Julie Nemitz   Episode #155   Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding them to authentically market themselves and their creative endeavors. Join us as we explore Julie's inspiring path, her transformational pivot from corporate to self-driven success, and her passion for making a meaningful impact in the arts community. This episode is packed with insights on blending creativity with strategy to leave a lasting legacy in the world of arts and theater.   Takeaways: Embrace the Pivot: Julie transitioned from a career in theater to corporate marketing, eventually founding the Theater Marketing Lab and Broad Impact Network. Her journey emphasizes the importance of fearlessly trying new things and pivoting when necessary. Personal Branding Matters: Both Julie and Nick highlight the importance of personal branding for artists and entrepreneurs. Knowing and authentically presenting who you are can open doors and create meaningful connections. Building Community for Impact: Julie's vision for the Broad Impact Network focuses on empowering female artists and advocates to create together and drive social change. This initiative underscores the power of community in making a difference.   Julie Website For Women in the Arts: Broad Impact Network   Julie Nemitz is a marketing mastermind who's shaking things up in the world of the performing arts. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot ofinnovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of the internet to build brands. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate one-on-one with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Julie's newest project, Broad Impact Network, will launch in 2025. The program is a membership-based platform and community for women passionate about entertainment and the creative arts. Whether they are active contributors to the industry or avid supporters, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts. Our mission is to build a robust and engaged community of women who actively support female-identifying artists, advocate for freedom of artistic expression, and provide funding for women-led film, television, music, and theatre projects. Through community-driven initiatives—such as the Broad Impact Grant Program, in-person events Broads Night Out and Broads Night In, and a gamified engagement system—members wield their collective influence to amplify and celebrate women in the arts. Prior to the launch of Theatre Marketing Lab in 2019, Julie had a nearly fifteen-year career in sales and marketing with some of the top publishers and media companies, including Playbill, People Magazine, Meredith Dash Dot/Parents.com, and ScholasticPublishers. As a Vice President of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning e-commerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as the American Association of Community Theatre and The National Presenters Association and on numerous podcasts. She is also adjunct faculty at Western Michigan University, teaching Theatre Arts Marketing to the next generation of artists. In her spare time, Julie produces theatrical productions centered on the female experience including co-creating the original theatrical work “Does Anybody Have A Map? Motherhood In Stories and Song” which premiered in 2020 and moved into a social media content success story during the pandemic.   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

Branding is more than logos—it's about connection & authenticity! Join Misty Jayne & Nicole Nixon as they dive into storytelling, social media, and standing out in the beauty industry. hairstylist, personal branding, storytelling, social media, authenticity, financial freedom, design agency, industry insights, rebranding, self-expression, authenticity, beauty industry, personal growth, self-acceptance, empowerment, hairstyling, industry comparisons, risk-taking

Send us a textIn this inspiring episode of the Starter Girlz Podcast, host Jennifer Loehding sits down with renowned storyteller and entrepreneur Mark O'Brien, founder of O'Brien Communications Group. Mark dives deep into the transformative power of storytelling, revealing how your personal narrative can become your greatest tool for connection, authenticity, and business success.What You'll Discover:How storytelling reshapes your life and businessWays to merge creativity with entrepreneurshipThe importance of finding your niche and authentic voiceHow passion and purpose fuel meaningful storytellingWriting tips, morning rituals, and creative flow hacksWhether you're an entrepreneur, a creative professional, or someone looking to rewrite your story, this episode will give you the tools to show up more powerfully and connect more deeply.

In this episode of Beyond Limits, Olivia chats with Emily Pauslsen. Emily Paulsen is a Brand Expert and Founder of Electric Collab, a psychology-based brand studio. After 14 years working in brand and marketing for well-known companies from Abercrombie & Fitch and The Wendy's Company to scrappy startups and small businesses, Emily started Electric Collab to help leaders own their individuality and scale their business with a brand that reflects the premium, unique value they deliver. Her comprehensive approach delivers a cohesive brand ecosystem built for where you're headed. Emily is also the host of the Curious Life of a Childfree Woman podcast - a show celebrating unconventional choices and asking curious questions through the lens of a happy, childfree life. Each week, she welcomes experts on today's most interesting topics, inspiring us to think differently, live intentionally, and find fulfillment on our terms. It's not about comparison, it's about possibility.Emily and Liv chat all about the truth behind authentic branding and living with purpose. Key topics include:

In this conversation, Jay discusses the dynamic nature of digital marketing ecosystems, particularly focusing on platforms like Shopify, Facebook ads, and Google ads. He emphasizes the importance of adaptation in the face of constant changes within these platforms and shares insights on how businesses can thrive by leveraging these evolving ecosystems.TakeawaysWe've been on the partner program for a while.It's been tremendous for just getting connected.All these platforms are living, breathing ecosystems.They're constantly changing.You have to evolve or die.I don't see any per se changes.I only see Shopify growing as an ecosystem.Chapters00:00Introduction to E-commerce Journey06:32Transitioning to the Agency Space10:06Trends in E-commerce and Influencer Marketing14:35The Role of AI in E-commerce19:15Finding Your Unique Voice in E-commerce21:58Navigating Shopify's Evolving Ecosystem

Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA. In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking. The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures. 00:00 Economic Volatility and Global Impact 01:13 Introducing Marilyn Capote 02:25 Marilyn's Journey into Aesthetics 03:56 Building a Successful Clinic 06:13 Challenges and Resilience in Business 12:12 Hiring and Leadership in Aesthetic Practices 23:55 Adapting to Cultural Differences in Aesthetics 39:39 Assessing the Impact on New and Established Businesses 40:07 Seasonal Trends and Creative Strategies for New Businesses 41:23 Emerging Modalities in the Aesthetics Industry 42:30 Adapting Business Strategies in a Changing Market 43:52 Effective Social Media Strategies and Pitfalls 45:41 The Importance of Authentic Branding 47:31 Building a Resilient and Inspired Team 59:32 Personal Efficiency and Life Hacks 01:05:56 Navigating Business Challenges and Rebuilding 01:12:05 Advice for New Injectors and Business Owners 01:15:00 Final Thoughts and Staying Connected CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

This week's episode of Win The Hour, Win The Day Podcast interviews, Mark Schaefer. Are you blending in when you should be standing out? Join Kris Ward and Mark Schaefer as they reveal how to break through the noise in an AI-driven world. In this eye-opening conversation, you'll learn:-Why imperfection makes content more engaging and real.-How to use AI without losing your unique voice.-Simple ways to disrupt marketing without big budgets.-Why storytelling is your most powerful business tool.-The biggest mistake people make with AI content. Don't get lost in a sea of sameness—discover how to make your brand unforgettable. Tune in now! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Mark Schaefer at:Website:  https://businessesgrow.com/Podcast:  https://podcasts.apple.com/us/podcast/the-marketing-companion/id663933566 #DisruptiveMarketing#AuthenticBranding#KrisWard

Listen up, baddies—this week's episode is serving up real talk, raw moments, and business wisdom you won't want to miss. Chrystal sits down with Angela Froschl, the powerhouse behind Hot Mess Consulting, to talk all things branding, burnout, and keeping it real AF in business.What's Inside This Episode?

In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach. Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island life to becoming a head of customer experience in corporate America. Through candid conversation, he reveals the challenges of maintaining cultural identity while navigating mainland expectations and professional environments where he is often "the only one." In this episode, you'll discover: How Ube's upbringing in Hawaii shaped his approach to organization, presentation, and identity The concept of "invisible work" in both design and cultural navigation Ube's framework for mentorship helps others discover and maintain authentic personal brands The struggles of cultural displacement and the pressure to compartmentalize identity in professional settings Why "authenticity" can be a complicated concept for those with multicultural backgrounds Ube offers valuable insights for creatives navigating multicultural identities, providing a compelling perspective on maintaining cultural roots while forging new professional paths. His story reminds us that true decolonization of design means embracing the full intersectionality of our experiences. Quotes from the episode: "When I came to the mainland, I was essentially this person kind of holding this gem... and then I had battle balloons over time and my shiny diamond turned into this rough rock." "Being in Hawaii, you're just like, 'This is who I am, this is who we all are.' I don't have to prove to you my existence or my family or pride. We all share that." "How can you control something that a corporation, an agency, or a company cannot control? That is the hardest part." Chapters   00:00 Introduction to Ube Urban and His Work 03:31 Ube's Background and Identity 10:07 Navigating Cultural Identity and Professional Spaces 16:49 The Journey of Self-Discovery 23:24 Transitioning from Hawaii to the Mainland 26:21 Ube's Framework for Authentic Branding 31:17 Questions for Self-Discovery 38:10 The Challenge of Individuality in a Conformist Society 46:08 Reflections on Growth and Future Generations CONNECT WITH OUR GUEST: Website: https://www.ubeurban.com/ Linkedin: ubeurban   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

It's 2025 and no matter how much you want to resist it, video marketing is IN. If you want to supercharge the know, like, trust factor with potential clients.... then it's time to start showing up on video. In this conversation I sit down with THE videographer and YouTube Queen, Shauna Yurko. She shares her journey from producing infomercials to becoming a video confidence coach for entrepreneurs. She emphasizes the importance of video in building trust and connection with audiences, discusses the energy and authenticity required for effective video content, and provides practical tips for overcoming self-consciousness. Shauna also highlights the benefits of batch creating content, the balance between scripted and authentic content, and the growing importance of video on platforms like LinkedIn. She concludes with advice on building confidence on camera and how to get started with video production.takeawaysVideo is essential for building trust with your audience.Authenticity is key; you can't hide who you are on camera.Batch creating content saves time and increases efficiency.Confidence on camera is a skill that can be developed.Planning your content ahead of time reduces pressure during filming.Using a hype sheet can boost your confidence before filming.Lighting and equipment choices can significantly impact video quality.Engaging with your audience authentically leads to better connections.LinkedIn is evolving; video content is becoming increasingly important there.Practice makes perfect; the more you create, the better you'll get.You can connect further with her HERE or find her on YouTube HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow your LinkedIn account HERE ABOUT THE HOST: Former Executive Recruiter turned LinkedIn Expert & Entrepreneur. I'm here to show you that you can do it too! I help women how to start, grow and scale their personal brand and business on LinkedIn. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my LinkedIn Digital Marketing Agency. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and follow the podcast page HERE IG @cpennington55 Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Success in business isn't just about having the best product—it's about building trust, mastering relationships, and knowing how to tell your story.Paige Arnof-Fenn, founder of Mavens & Moguls, has worked with brands like Microsoft, Virgin, and The New York Times, and she knows that branding is more than just a logo or tagline. She shares how great brands are built from the inside out, starting with a solid foundation of values, messaging, and customer trust. Paige breaks down why networking is essential, how digital marketing has evolved, and why market research is key to understanding what truly resonates with your audience.She also unpacks the balance between AI and human connection, explaining how to leverage technology while still keeping marketing personal and authentic. Whether you're an entrepreneur or growing a business, her insights will help you build a brand that stands out in a noisy world.Highlights:Learn why strong brands are built from the inside out, starting with clear messaging and core values. Discover how to use networking to create meaningful business opportunities and long-term success. Understand the role of market research in crafting a message that connects with the right audience. Explore how AI tools can streamline marketing while keeping relationships personal and authentic. Gain practical strategies for maintaining brand consistency across platforms and customer interactions.Connect with Paige:Website: www.mavensandmoguls.comLinkedIn: https://www.linkedin.com/in/paigearnoffenn In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won't regret it.AND … Don't forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our...

I recorded this podcast with Anson Frericks, former Anheuser-Busch Executive, about a month ago before Trump took office and began putting the final nails in the coffin of “Diversity, Equity, and Inclusion,” (DEI) at the federal level. But, even before that, we saw the decline and predicted the ultimate downfall of DEI initiatives with very notable cases such as the Bud Light fiasco and subsequent boycott. Now, with Target, Amazon, Harley-Davidson, and more notable companies are dismantling these dangerous and destructive ideologies. Today, Anson and I talk about, why we've seen such a huge cultural shift against these policies, why companies truly started these policies in the first place (it wasn't out of the goodness of their hearts), how consumers can take back culture through their purchasing power, and why DEI needs to die once and for all. SHOW HIGHLIGHTS 00:41 - The Power of Authentic Branding 03:37 - Corporate America and Censorship 07:02 - When Companies Prioritize Politics Over Customers 11:34 - The Bud Light Controversy and Corporate Backlash 15:59 - The Influence of ESG and DEI on Big Business 21:39 - The Fallout of Anheuser-Busch's Marketing Misstep 27:21 - Corporate America's Struggle with Political Pressure 33:46 - The Shift in Advertising and Audience Connection 40:00 - How COVID and Social Movements Shaped Corporate Policy 46:02 - The Role of BlackRock, Vanguard, and State Street 51:21 - The Future of Free Speech in Business 56:39 - The Power of Courageous Leadership in Shaping Industry 57:24 - The Next Era of Defense and Innovation Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and today we're diving deep into the world of transformative branding with a true industry maverick - Howard A. Lim. With over 30 years of experience crafting influential brands for industry giants like Apple, Disney, and Honda, Howard is not just a brand architect, but a visionary who has helped companies add billions of dollars in value.As the founder of HOW Creative and author of Authentic Branding, Howard has developed a groundbreaking approach that goes beyond traditional marketing. His unique methodology focuses on appealing to customers through the head, heart, and gut - creating brands that don't just sell products, but build genuine connections.Today, Howard will unpack the critical shift to consumer-centric branding, revealing how businesses can design experiences that truly resonate with their audience. Get ready to learn how to transform your brand from generic to world-class, straight from a man who has done it time and again for some of the most recognizable names in business.Exclusive Offer:Howard has offered an exclusive 'One-On-One Online Brand Assessment' for our audience. This comprehensive session evaluates key branding and marketing elements, including logos, websites, social media, and marketing strategies. Participants will receive actionable insights to strengthen their brand identity and increase sales, with a recorded session provided for future reference.Apply now to secure the special rate of $500 (regularly $2,500). Use the coupon code 'HOW' and click 'Apply' to receive the discount.Application Form: https://www.howcreative.com/online-brand-assessment/Connect with Howard online: Website | LinkedIn | Instagram | Facebook | Twitter We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Diversify Your Strategy: Relying solely on one platform, like TikTok, can leave businesses vulnerable. Spread risk across multiple online and offline channels to build resilience.AI as a Creative Partner: Tools like ChatGPT and Surfer can help structure and amplify your content while allowing space for your unique voice and expertise.Authenticity Matters: Sharing your challenges and failures authentically—especially on platforms like LinkedIn—can foster trust and boost visibility.Plan for the Future: Use current disruptions as an opportunity to reassess your strategies and align them with long-term goals.Stay Grounded: Prioritize what matters most, whether it's family or personal values, while maintaining momentum in your business.Episode Highlights:Breaking News: Crystal shares her experience with the TikTok ban and invites listeners to weigh in on its global perception.Business Lessons: Insights into diversifying your business beyond social media and building a consistent, omnichannel presence.AI Integration: Practical tips on using AI for blogging, social media strategy, and expanding creative potential.Overcoming Challenges: Crystal recounts resolving technical SEO issues and embracing growth through problem-solving.Personal Reflection: A heartwarming story about balancing business success with caring for her son during a challenging week.Memorable Quotes:“You cannot build your business on someone else's land.”“Sometimes, you don't have to be in go mode to be in grow mode.”“Focus on authenticity to differentiate your brand and build trust.”Listener Action Items:Reflect and Adapt: Evaluate how diversified your business strategy is and identify areas to reduce reliance on single platforms.Leverage AI Tools: Experiment with tools like ChatGPT for brainstorming and content planning while infusing your unique voice.Share Your Story: Post on social media about your challenges or lessons learned to boost visibility and engagement.Join the SEO Squad: Sign up for Crystal's SEO squad for ongoing support and resources to grow your businSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he's redefining ERPs for modern Shopify brands.Kyle's experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help brands thrive in today's competitive landscape. His journey reflects a commitment to innovation, entrepreneurship, and delivering impactful solutions that drive success.In This Conversation We Discuss: [00:40] Intro[01:19] Focusing on early internet innovations[03:23] Establishing values through collaborative processes[05:05] Focusing on why customers engage with your brand[06:40] Balancing innovation with retail fundamentals[08:40] Simplifying customer service with self-service tools[10:23] Expanding Loop's reach with new customers[11:38] Turning a problem into a new business opportunity[13:11] Moving from spreadsheets to systems[17:47] Overcoming ERP complexities with streamlined solutions[19:45] Tailoring solutions for Shopify-centric operations[21:59] Empowering teams with centralized data access[24:04] Helping early-stage brands with scalable systems[25:48] Partnering to simplify warehouse management systems[27:40] Preparing for challenges with a resilience-first mindsetResources:Subscribe to Honest Ecommerce on YoutubeA unified, reliable retail OS gooddaysoftware.com/Proper length men's shorts & more chubbiesshorts.com/Returns management for Ecommerce brands loopreturns.com/Follow Kyle Hency linkedin.com/in/khencyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

“So what we found out about the Flying Dutchman, for example, they've been in business for forty years and they simply didn't know how to grow. But one thing I'd found out when I went to the original Flying Dutchman store is that people like to gather there, but they didn't have anywhere inside the store to gather and sit down. Everyone sat down on the sidewalk and hung out outside. So that's what gave us the idea, why don't we have it we could build the community inside and everyone did feel like family, and it was a place that everyone could actually say hi to one another, right? So, it was taking what was existing but magnifying it as an actual location for people to gather. – Howard Lim This episode is the second half of my conversation with innovator, author, and award-winning brand architect Howard Lim as we discuss the challenges of audio-based SEO, how insurance companies have paved the way for audio branding, and figuring out your brand's favorite music. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Exploring Audio Branding and SEO TrendsThe second half of our conversation starts with a closer look at Howard's book Authentic Branding and how web design has evolved since the days of Adobe Flash. “It made a big difference as far as the overall experience,” he says about those early, more audio-focused sites. “Now websites, they're so flat as far as introducing it to your senses, because now you're just using your visual sense.” We talk about the ongoing challenge of tying SEO and audio together, and we discuss Howard's approach to helping companies find the right sound for their brand. “One of the questions I ask,” he explains, “when I'm in a strategy session is what if the brand listened to music? What music would listen to and why?”(0:09:55) - The Power of Sound in BrandingHoward tells us more about his work with such companies as WSS and Flying Dutchman and shares some of the success stories in building their brands. “It expanded them,” he recalls his work with Flying Dutchman. “I think it was three years to five franchises, where [before] they couldn't grow for forty years. So it was really capturing a brand essence.” He shares his approach to building a sense of place as well as product when it comes to branding, and how sound helps shape our environment. “When they turn on that background music,” he says, “it just shifts the energy, it shifts the environment that you feel like you're experiencing [into] something that has a lot more richness to it.”(0:20:17) - Creating Stronger Brands with SoundOur discussion comes to a close as we talk about how listeners can get in touch with Howard, and an online brand assessment that he's offering, included in the links below. He also tells us more about what first inspired him to write about branding. “The reason why I was writing a book,” he explains, “is because nobody wanted to explain how to create a brand. They would write about it, but they wouldn't give you examples of how to create a brand. And so that's when I said, oh my goodness, this is a perfect...

Flute 360 | Episode 316: A Flutist's Guide to Authentic Branding - Winning Clients by Showing Up Authentically with Demitris Maddox In this value-packed episode, Demitris Maddox joins us to discuss how flutists and music educators can authentically present themselves online to attract the right students and clients. Demitris breaks down the art of connecting through email, website copy, and video content to create a magnetic presence that reflects your unique teaching style. Learn actionable tips to build genuine relationships and grow your studio by showing up authentically, both online and in-person. Whether you're a flutist navigating the competitive teaching market, or simply looking for ways to stand-out as an educator and entrepreneur, this conversation is overflowing with insights to help you thrive! Main Points: How to write authentic and engaging emails to open doors to new opportunities. The importance of balancing credentials with personality in your online presence. Why conversational website copy connects better than overly formal bios. Using video to highlight your unique teaching style and philosophy. Tips for overcoming fear and stepping outside your comfort zone to market yourself authentically. Resources: Demitris Maddox's Quick Website Tips Checklist – Download Here! Demitris Maddox's Website Join the Flute 360 Accelerator Program! Date: Saturday, January 25, 2025 Time: 11 AM to 1 PM CT Location: Zoom Guest: Liz Walker This isn't just another flute program—it's your gateway to holistic growth! Imagine leaving toxic environments, finding your unique flute voice, confidently showing up online, and empowering both yourself and your students. Spots are limited, so click this link to secure your place today. Make 2025 the year you transform your flute journey! Program Benefits Include: Access to masterclasses, masterminds, book clubs, and pocket coaching. Guidance to grow your artistry, teaching, and career. A supportive community of like-minded flutists to help you thrive. Practical tools to help you step into your full potential. Follow Heidi! Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group! Join the Flute 360's Accelerator Program Here! TIER 1 for $37 TIER 2 for $67 TIER 3 for $97

In this episode, we explore Cheryl Hunter's incredible journey from adversity to empowerment and her mission to help others magnify their message. Cheryl shares how her experiences shaped her work in PR and media, and the importance of telling authentic stories that connect with audiences. Tune in to learn how embracing vulnerability can create powerful, lasting impacts for your brand and beyond. HIGHLIGHTS Turning Pain into Power: Cheryl shares her story of overcoming a life-altering event, emphasizing the cathartic power of storytelling in healing and transformation. The Power of Wabi-Sabi: Discover the Japanese philosophy that celebrates flaws as the true essence of beauty, and how Cheryl applies this principle to brand storytelling. Authenticity in Business: Cheryl discusses how sharing personal stories can break through commoditization, making brands relatable and irresistible. Building Connections with Gatekeepers: Learn Cheryl's unique approach to PR, which fosters direct relationships between clients and media professionals to create meaningful collaborations. Impact of Storytelling: Cheryl reveals how sharing one story can create ripple effects, transforming businesses and lives. RESOURCES + LINKS If you have any other tips or ideas leave a comment or shoot me a DM on Instagram. Website- https://cherylhunter.com   FOLLOW US @quotablemediaco @quotablemagazine   FOLLOW CHERYL Instagram- https://www.instagram.com/huntercheryl/ Quotable: A Female Entrepreneur Podcast is the podcast by and for female entrepreneurs and business owners. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast. Did you love this week's episode? Leave us a review wherever you're listening right now! Or, Comment on this week's episode's Instagram post with how this has inspired you!