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Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, she understands the nuances of cultural relevance and context on a global scale for brands. She also speaks Spanish, French and terrible Arabic. Each city she has worked in has shaped her on both professional and personal levels. Driven by vision and seeing opportunity at every turn, she brings high energy (and equally high standards) to all of her work. Between this and her passion for teamwork and generosity, she has a proven track record of galvanizing colleagues and clients to achieve a shared vision. As innovation requires creative and commercial acumen, she brings her unique expertise to whatever follows; she doesn't just ‘get' creativity & technology—she harnesses its power to transform the communications of her clients.She gets a rush from public speaking and has been invited to speak in front of audiences at conferences like Cannes, Social Media Week, Rebels and Rulers and DMEXCO on how brands can leverage technology and creativity to change the conversation. She is also a regular contributor to publications such as Campaign, Little Black Book and Shots, writing on topics ranging from diversity & inclusion to retail strategy and brand experience.
[Patrocinado Conoce más de Social Media Week: https://bit.ly/BloombergSMW25Michelin cierra su primera planta de producción en México, Coppel se suma a los anuncios de inversión, la inflación repunta en mayo, el hackeo a la cuenta del presidente de Paraguay y la posible vuelta de página en el conflicto Musk-Trump.
Platicamos largo y tendido con Marcio Aguiar, líder de Nvidia Enterprise en Latinoamérica. Cuáles son los planes, lo que le falta a los mercados en esta carrera de la inteligencia artificial. Más importante aún, la regulación, de la que nos dio muy buenas pistas. También menciona que ya hay un borrador de ley en México y asegura que vienen anuncios por parte del Gobierno de Claudia Sheinbaum. [Patrocinado Conoce más de Social Media Week: https://bit.ly/BloombergSMW25
Un extraño día para Trump, en medio de la salida de Elon Musk del DOGE y un fuerte revés de un tribunal a sus aranceles. En la Bolsa Mexicana, están listos los mini futuros del dólar, Banco de México recrudece su pronóstico de crecimiento para la economía, Hailey Bieber hace sonar la caja registradora con su maquillaje y Mercado Pago se prepara para ser banco en dos países.[Patrocinado Conoce más de Social Media Week: https://bit.ly/BloombergSMW25
Donald Trump volvió a la carga con nuevas amenazas de aranceles este fin de semana, no solo a regiones enteras sino a las compañías de las que hoy dependen la mayoría de las personas para comunicarse. Es la Unión Europea, es Apple, y también revisamos cómo se han movido las exportaciones de teléfonos en este contexto.[Patrocinado Conoce más de Social Media Week: https://bit.ly/BloombergSMW25
WHAT WAS SAID “The era of followers is dead.”Urban Outfitters' Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.“This is really a time about the algorithm,” said Cyntia. “Creators help us be in the algorithm, not just being in the platform.”The idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and performance marketing: “Obsessing over followers is the biggest mistake marketers make.” Between fake followers, poor audience targeting, and limited organic reach, follower count is no longer a reliable metric — for creators or brands.Takeaway: If leadership still insists on hiring creators based on follower count, it's time to let them know the game has changed. Smart marketers are prioritizing deep content alignment and leveraging creator content for paid media opportunities.Now that our feeds have changed from who we're following, to what they're talking about, follower count matters less than a topic alignment, said Sprout Social Vice President, Outbound Product Management, Brittany Hennessy.Brittany pointed to Loewe and how they opted for the “cucumber guy,” TikToker Logan Moffitt, instead of a fashion or beauty creator when the company launched a cucumber-scented candle.There's a lot of conversation about topic-based marketing, agreed Nya-Gabriella Parchment, UTA's Head of Brand Partnerships.When you understand what your consumer is talking about, what they're truly interested in, what movies they're watching, what podcasts they listen to, that's when, “you can understand who's leading that conversation to tap into and work with,” Nya recommended.Takeaway: Topic alignment is another way of saying ‘Don't focus on follower count.' Instead, brands should prioritize creators who are actively driving conversations around consumer interests — like cucumbers.I got to speak with Lindsey Gamble and Adweek's Senior Tech Reporter, Kendra Barnett, on a panel titled: Creator Content Only Belongs on Social... Or Does It?Spoiler alert: Creators are being effectively deployed up and down the funnel and across every channel.“Creator-featured ads do much better,” echoed Snapchat's Global Head of Public Figures, Francis Roberts, during a panel on Building a Brand That Lasts.The benefit of creators isn't purely for advertising purposes. With more brands launching personality-first projects — like Substack newsletters — creators are becoming even more indispensable for their creative skills and audience insights: these are partners who understand the type of content audiences want to consume!Takeaway: You're not just paying for assets or access to an influencer's audience, said Lindsey: “What I'm really excited about is bringing them in as consultants, bringing them in as creative partners. That leads to more co-creation and collaboration, as opposed to just, ‘Here's a brief, go create a video.'“You want to lead with a content-first approach.”“Brands want to be humanized, and creators can help them.”
Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever's first social media-driven consumer activations including AXE One Night Only. After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft. She's now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn. She's been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She's also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee. Connect with Rachel here: linkedin.com/in/therachelblee https://www.instagram.com/therachelblee/ https://standoutauthority.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024
It's social media week on Sweat Daily! This Monday, Kayla opens up about how being in the public eye has affected her self image. Photoshopped on magazines, comments saying she 'has the body of a little boy', and the comparison culture that even she can't escape. But at the heart of the issue, Kayla is terrified of raising her daughter Arna with a bad self-image. What is social media doing to our bodies? How can we raise our children to be happy with their bodies? Kayla looks for answers this week.Can't get enough of Sweat Daily? Then join us over at Sweat Daily+. Subscribe now to get ad-free early access to every episode – and to hear exclusive extended Tuesday Talk interviews.Want more from Kayla? You can find her on:Instagram - @kayla_itsinesTikTok - @kayla_itsinesLooking to smash your fitness goals? Sign up to the Sweat app, or find us on InstagramInstagram - @sweathttps://sweat.com/sweatdaily Hosted on Acast. See acast.com/privacy for more information.
Professional Builders Secrets brings you an exclusive episode with Bosco Anthony, Chief Brand Officer at Global Rev Gen and former host of the PBS Podcast. Throughout this episode, Bosco delves into advertising strategies tailored for residential builders, shedding light on essential practices you can implement to optimise your marketing efforts. This episode is proudly sponsored by Buildern, a comprehensive all-in-one solution designed to make every step of the construction process as smooth as possible, clicking on the link below to learn more:buildern.com INSIDE EPISODE 142 YOU WILL DISCOVER The significance of understanding your advertising objectives How to implement split testing to enhance ad performance The role of market intelligence in shaping advertising strategies Best practices for qualifying leads The impact of emerging technologies like AI and virtual reality on advertising And much, much more. ABOUT BOSCO ANTHONY Bosco Anthony is a seasoned digital marketing and business growth strategist, an international keynote speaker who has headlined digital events like the OMG Conference, Social Media Camp, SME Expo, and Social Media Week, and is currently the Chief Brand Officer at Global Rev Gen. Connect with Bosco: linkedin.com/in/boscoanthony/ TIMELINE 1:14 Bosco's background 5:24 Understanding advertising objectives 8:38 Market intelligence and AI in advertising 11:54 The benefits of split testing 15:34 Avoiding set and forget strategies LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders
In this episode of Yeah That's Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it's been operational. Hosted on Acast. See acast.com/privacy for more information.
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As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.She's also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK's Social Media Week to discuss everything from her personal brand to redefining professionalism.Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant. Hosted on Acast. See acast.com/privacy for more information.
After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.And that's how a Corporate Baddie was born.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK's Social Media Week for an intimate conversation surrounding Brown's journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself. Hosted on Acast. See acast.com/privacy for more information.
This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week. Learn more about your ad choices. Visit megaphone.fm/adchoices
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.However, there's another way to create a more inclusive world and it involves the creatives.Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.Join us virtually at Social Media Week! Hosted on Acast. See acast.com/privacy for more information.
You can control your content. But you can't control who sees it.That's why you need to write both for your niche audience and the general public.Though writing for both is tricky, in this episode, we're learning from the masters.We're talking about Monty Python and the Holy Grail with the help of our guest, Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io.Together, we talk about making your weakness the cornerstone of your content, being down-to-earth and using self-deprecating humor, and writing for both your niche audience as well as the general public.About our guest, Emmanuel CohenManu leads marketing at Walnut.io. He worked for 7 years at Wix, where he managed the social presence and blogs - and took part in 5 Super Bowl campaigns. He has also spoken about social media content at many marketing events, including Social Media Week. Most recently, Manu created an employer branding video for Walnut that went viral in Israel (and did it in less than a week).What B2B Companies Can Learn From Monty Python and the Holy Grail:Make your weakness the cornerstone of your content. Ian says, “What [Monty Python] did was they took their biggest weakness, which is ‘We don't have a lot of money.' How do you tell a medieval story without horses? That's when they had this crazy idea for the coconuts. So instead of coming up with this crazy idea and making it a gag once and that's it, they built it as a cornerstone of the story.” And Manu points out that the coconuts became a running gag, which is a tactic marketers can use, too. He says, “I think people enjoy the wink, you know? ‘Oh, I know what they are referencing.' It creates an emotional connection.” When you not only acknowledge your shortcomings but commit to highlighting them, they become a point of definition and differentiation. Iconic, even. So stand out from the other B2B content by making your weaknesses your strengths.Be down-to-earth (and maybe even a little self-deprecating.) Manu says, “I can't hear someone telling me another time that there is cutting-edge technology that's going to revolutionize an industry. I read this sentence so many times that it's like, ‘Come on,' you know? Show some self-derision and take yourself a nudge down. Be honest about what you are trying to do instead of being pompous, trying to oversell and to show your muscles. I think it worked 20 years ago. Today, it doesn't work. Today, you need to talk to your audience honestly.” It's like how though the members of Monty Python were well-educated, having gone to Oxford and Cambridge, they used plenty of low-brow and self-deprecating humor. So when you're writing content, keep in mind that people easily sniff out hyperbole. So be real in your content, especially about what your product does - or doesn't - do. Write for both your niche audience and the general public. In other words, appeal to both the human and the industry specialist. Manu says, “[Monty Python] knows their topic. And this is the very basis of their success. They know the story [of King Arthur] very well. They know the time very well. They know the history very well. And then they can make jokes that are on one side that address people who understand what they are talking about. And on the other hand, they need to make jokes that are large enough to address a wide audience.”Quotes*”When you think about all the creative work that everyone is doing, they're spending hundreds of thousands of dollars on each video so it looks good. But you don't care if it looks good if the story is right. The creativity needs to be there, but you don't need to spend hundreds of thousands of dollars to make good creative work.” - Manu Cohen*”The absolute genius is that instead of taking the lack of budget as a problem, they turn it to their advantage, right? Por them, it's an opportunity to be more creative.” - Manu Cohen*”Creativity has outsized results. Boring stuff does not have outsized results. Boring things don't go viral.” - Ian Faison*”Find the crazy thing and pull the thread. Find your version of the coconut. Continue going with that as far as you can go.” - Ian Faison*”People are trying too hard to sell the benefits, when in fact benefits are not really important. What people try to solve are pains. So solve a pain with a good story.” - Manu Cohen*”Owning the story is much more powerful than selling a feature or even selling a product. The story is your ‘why.' Why you do stuff. And people connect with that.” - Manu Cohen*”What we're trying to do is always do more. And always trying to create a motion that moves toward more creativity, even if it means a huge failure, right? Because first of all, failure is learning. And second, because you have more of a chance of getting better by trying and failing than by not trying at all. Or by trying what everyone else is doing, which is boring because everyone else is playing it safe. But it's boring. You need to try stuff, to take risks.” - Manu CohenTime Stamps[0:55] Meet Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io[2:59] Exploring the Genius of Monty Python and the Holy Grail[6:48] Manu's Marketing Insights Inspired by Monty Python[15:01] Breaking the Mold: Creative Marketing on a Budget[16:57] The Power of Creativity Over Budget in Marketing[24:38] Embracing Humor in Marketing[27:11] The Power of Storytelling and Creativity[28:37] Leveraging Absurdity and Running Gags[31:41] Building Emotional Connections Through Stories[34:12] The Importance of Taking Risks in Marketing[41:18] Content Strategy and the ROI of CreativityLinksWatch Monty Python and the Holy GrailConnect with Manu on LinkedInLearn more about Walnut.ioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Amy Shoenthal, author of The Setback Cycle: How Defining Moments Can Move Us Forward merges science, anecdotes and interviews with some of the biggest names to help us understand how to turn setbacks into opportunities. And how about this irony– she got laid off 2 days after we originally spoke! Amy Shoenthal is a journalist, author and marketing executive. She shines the spotlight on small business owners, entrepreneurs and leaders who have been historically underestimated yet are doing the work to reshape society. As a top contributor to Forbes Women, Amy has interviewed hundreds of influential leaders over the years, from Senator Mazie Hirono, Norma Kamali, Tory Burch, Marie Kondo, Robin Arzón, Eve Rodsky, Jennifer Siebel Newsom and more. Amy has spoken at conferences such as Social Media Week, NFT Week, the Mom 2 Summit, Luminary's How We Built It, and more. Her book The Setback Cycle about how founders and leaders triumph over setbacks is available for preorder. We talk about: How our brain rewires after setbacks–to help us achieve The 4 stages of getting over a setback How to turn a setback into a slingshot for greater success How Amy experienced her personal setback getting sidelined after mat leave then eventually laid off Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @kimrittberg 2. Leave us a rating and review on Apple Podcasts! LINKS: -FREE DOWNLOAD: Improve Your Video Quality to Increase Your Revenue - 10 Tips to Take Your Videos from Mediocre to Magnetic click here -Follow host Kim Rittberg on
As we wrap up Social Media Week, we're taking a look at the future of social media content, where things are headed, and what you should be preparing for.
Coming up with a new social media post every day can start to feel daunting after a while. On today's episode, we're explaining the concept of "content multiplication" and how you can use it to easily fill a monthly calendar for your social channels.
Struggling to get engagement on your social media content? There are probably a couple of good reasons why. We're discussing them on today's episode and sharing what you can do to fix it!
This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting.
Ben Jeffries is the 27-year-old CEO of Influencer, a global influencer marketing solution, focused on providing global advertisers with the ability to succeed on social media. Influencer's mission is to build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive. Influencer works with a number of global brands such as P&G, offering guaranteed results by combining strategic creativity, insights and technology. Ben is an award-winning entrepreneur, with awards from Forbes 30 Under 30 to BMW Entrepreneur of the Year, and has previously spoken at global events such as Cannes Lions, Web Summit, Facebook, TikTok, Advertising Week and Social Media Week, plus many more.
Ben Jeffries is the 27-year-old CEO of Influencer, a global influencer marketing solution, focused on providing global advertisers with the ability to succeed on social media. Influencer's mission is to build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive. Influencer works with a number of global brands such as P&G, offering guaranteed results by combining strategic creativity, insights and technology. Ben is an award-winning entrepreneur, with awards from Forbes 30 Under 30 to BMW Entrepreneur of the Year, and has previously spoken at global events such as Cannes Lions, Web Summit, Facebook, TikTok, Advertising Week and Social Media Week, plus many more.
It's been one week since starting my 'Offline Experiment' and do I have some UPDATES FOR YOU lmao! You're going to literally lose your mind when we have our Human Design chart reading with me! If you operate a business, I super recommend adding the Whole Human Strategy Session upgrade... book one while I have openings here: https://katierollins.mykajabi.com/offers/jW42zFL8/checkout For all of my available workshops, courses and coaching: http://katiescourses.com/ Get on my email list where my personal updates are going out more frequently than just the podcast: https://katierollins.mykajabi.com/stayintheloop Download all my freebie's here: https://msha.ke/katierollins.insta/#links-1 If you're loving this podcast, help me reach more people by leaving a 5 star rating and a review. I appreciate you! Let's connect! Instagram: @katierollins.insta Tiktok: @katierollins.tiktok Email: hello@katierollins.com
Franchesca Ramsey, also known as Chescaleigh, is an American comedian, activist, television, and YouTube personality, and actress who has appeared on MTV and MSNBC. Join Michael Jamin and Francheca as they explore her path to success, lessons learned, and what it takes to make it in Hollywood.Show NotesFranchesca Ramsey's Personal Site - https://www.franchesca.net/Franchesca Ramsey on Wikipedia - https://en.wikipedia.org/wiki/Franchesca_RamseyFranchesca Ramsey on Instagram - https://www.instagram.com/chescaleigh/Franchesca Ramsey on TikTok - https://www.tiktok.com/@franchesca_leighFranchesca Ramsey on Twitter - https://twitter.com/chescaleighAutomated TranscriptFranchesca Ramsey (00:00:00):No. You, you never, you never know. And, you know, on the topic of Nose and Failures, I went to the red carpet for the Emmy's in 2008 and I swore that was gonna be my big break. I thought, I was like, I'm never going back to the chamber. Like I, I remember my boss.Michael Jamin (00:00:15):So you went as what?Franchesca Ramsey (00:00:17):As I was a red carpet reporter for.com. Oh yeah. I was on the red carpet. I interviewed like Kathy Griffin and Neil Patrick Harris. And I sang with Josh Groin. Like I had the best time. Right. And then I had to fly back to Florida and go to work. And I was heartbroken. I thought I was gonna get an agent. I thought I was gonna, I just thought like, this is it. I'm, I'm making it. And I did not make it.Michael Jamin (00:00:42):You're listening to Screenwriters. Need to hear this with Michael Jamin.(00:00:50):Hey everyone, it's Michael Jamin. Welcome back to another episode of Screenwriters. Need to hear this. I have a wonderful special guest today and she's extremely inspiring. And if you want to be a screenwriter, you need to hear how this woman broke in because it floored me. I'm here with Franchesca Ramsey and she has all, she's a multi-talented person cause she's an actor or writer performer. But she started as a YouTuber.Franchesca Ramsey (00:01:13):I started on the internet. It's honestly, it still blows my mind when I say it. But the internet opened so many doors for me and I could not be more proud of the career that it's helped me build.Michael Jamin (00:01:26):And you have so much. But I think what's most, like, I wanna talk about all your successes, but to me, what I really interested by are all the failures that led up to yourFranchesca Ramsey (00:01:35):Success,Michael Jamin (00:01:36):. Cause this is not overnight. No. that you made it.Franchesca Ramsey (00:01:39):No, absolutely not. And I really try to be transparent about those things because I know how it is when you're on the other side and you're watching people have all of these wins and you're comparing yourself to them and you're suing that everything is going their way. And the reality is, more oftentimes than not, there are so many nos behind the scene before they got to the yeses that you're getting to watch and experience. Right. So I, I've had a lot of them. ,Michael Jamin (00:02:09):We're gonna go through 'em, but lemme just tell everyone how we met. Cuz we only met on, on Friday. On Friday. I'm not big on Twitter, but I checked it for some reason, fate told me to check it. And someone had tagged me in a tweet saying, there are two screenwriters you need to follow me and you and your your, your Twitter is tr is is ChecheFranchesca Ramsey (00:02:26):Lee. Yeah,Michael Jamin (00:02:27):Chely. Which is, which is Lee's probably your middle name.Franchesca Ramsey (00:02:29):Lee is my middle name. Yeah.Michael Jamin (00:02:31):Okay. And so they tagged me and you and I, I didn't know you, so I was like, oh, look at her. And I clicked on your link and then I, and I realized, oh, what, you got a huge following and you have some interesting, you talk about interesting things. So I follow you. And then later that day, literally that day, I'm picketing cuz run, strike the Disney lot. And then you call out to me cuz you recognized me.Franchesca Ramsey (00:02:49):Yeah. Oh my God. I mean, I, I mean I, so I started following you on TikTok. It's been a while. I'm still pretty new to TikTok. I think I've only been on there like a year. I'd begrudgingly joined. I was one of those mm-hmm. . and so there's not a lot of TV people on there. Right. And the thing that I was saying to you at the Disney lot was, I appreciate that you have demystified the, the process and the business because there are a lot of people who love and enjoy television, talking about the business, and yet they have never worked in the business. And you come from a place of, yeah, I have sold shows. I've worked in hit series. I, you know, you've done so many things. And just being able to see someone who knows what they're talking about, but again, is making it accessible, is really inspiring. And it really is in line with the ethos of my work.Michael Jamin (00:03:39):And and you do all of that. I wanna talk about, jeez. Well, actually, actually, I should probably say how everyone knows you. Okay. Yes. You've done a ton. You first of all, you were a correspondent on the Nightly Show with, with Larry Wilmore, who Yes. It's funny I know so many writers and he, I, I think of him as a sitcom writer because he's written, he's a writer. Yeah. But he's also a performer's. Like you're singing yourself. He's a multi-talented person, but also decoded on m comedy Central. Mm-Hmm. Franchesca Ramsey (00:04:05):Mtv. Mtv. Decoded. Oh,Michael Jamin (00:04:06):Mtv. Yeah. Okay. I, Carly, which you did one season on Yeah.Franchesca Ramsey (00:04:09):The reboot. I, yeah, I did the first season of the reboot.Michael Jamin (00:04:12):Right. And that must have been, oh, I don't wanna talk about that. Yeah,Franchesca Ramsey (00:04:16):Yeah.Michael Jamin (00:04:16):We'll talk about that. We're gonna get into all that. You, you wrote for the Oscars in 2020. Mm-Hmm. you were, you were recurring on superstores an actor, right?Franchesca Ramsey (00:04:24):I was, yeah. I was recurring, recurring for 12 episodes in season six.Michael Jamin (00:04:28):Wow. That's, that's, that's,Franchesca Ramsey (00:04:29):Yeah. And I did that and I did that while I was a writer, producer on iCarly. So I had They didn't let you leave? They did let me leave. And I had many a times that I was on set at five o'clock in the morning to shoot, to go to shoot a superstore. And then I still had to get my outline and on time , and I did it. Oh my God.Michael Jamin (00:04:51):But, but Oh, and but you started mm-hmm. , even before this, you had a, you had a viral video Yeah. That went on YouTube.Franchesca Ramsey (00:04:58):Yeah. So I, I started making YouTube videos when I was in college. Not to date myself Right. But my senior year of college, YouTube was founded and I started making YouTube videos. And I had my very first viral video in 2012, which was Shit, white Girls Say to BlackMichael Jamin (00:05:15):Girls. Oh, you started, but you didn't start in 2012.Franchesca Ramsey (00:05:17):When did you start? No, I started in, I started in 2006.Michael Jamin (00:05:20):And then, right. So you had many, you did years of not making viralFranchesca Ramsey (00:05:25):Videos. Yes, yes, yes, yes. I was working as a graphic designer. I worked I worked in beauty and fashion mostly. So I worked at Maybelline, I worked in the package department. I was Photoshopping eyelashes on packages. The mascara does not make your eyelashes that long. , that was me. And then I also worked at Anne Taylor and I was working at Ann Taylor when I went viral in 2012.Michael Jamin (00:05:50):But did you not, did you, like when you were in high school, in college, did you want, I mean, guess, did you wannaFranchesca Ramsey (00:05:55):Be a writer performer? Yeah, no, actually I wanted to be an actor. I went to a performing arts middle and high school. There are a number of alumni from my high school. The person that most people know is Eric Andre. He's a comedian. Right. He was a year older than me. And there are a lot of us from my high school that are still in the business. And I went to college for acting. I went to the University of Michigan, but I left largely because I was struggling after losing my acting scholarship. I had a scholarship my first year, my second year I didn't. And I got a job. DidMichael Jamin (00:06:26):They, could you a scholarship for only one year? IsFranchesca Ramsey (00:06:28):That how works? Well, it was so it was not a need-based scholarship, meaning that it was not based on your parents' income. It was a talent based scholarship. So I auditioned for the school. I got a scholarship my first year. And then after that, the whole faculty voted on who got the scholarship. And because I was only a sophomore, I didn't know everybody. So most of the people that got the scholarship the next year were like juniors and seniors. So I was working part-time at school. I worked for the School of Public Health. I was working on their website. I was a self-taught designer had a bootleg of Photoshop and I'd gone to H T M L camp in middle school. And so I was like uploading files and shit, and I was getting paid 20 bucks an hour. And I was like, yo, this is it. I was like, maybe I should be a graphic designer. . So I left Michigan, moved back to Florida, which is where I'm from, and went to design school and was Oh, really? Studying graphic design. Yeah. And, you know, just I always kept a blog. I'd had a website since middle school. And when YouTube came out, I was like, yo, this is, this is really neat. ButMichael Jamin (00:07:34):This was just cuz you wanted personal expression.Franchesca Ramsey (00:07:37):Yeah. I just thought it was cool. I'd always, I was on live journal and I had dreadlocks at the time, and so I was always like taking photos of my hairstyles and like doing tutorials and just writing about my daily life. I mean, before, before there were digital cameras, I had like a scanner. And so I would go and get my photos developed and then I would scan them and I would post them on my little website. And it was just, I've always been a journaler. I've always like really loved, like just keeping track of my life. I am an only child, so I, I just like, I, that's just always been my form of expression. And so when YouTube came out, I felt like it was the perfect combination of all the things I was already interested in. Right. So I started making YouTube videos in 2006.Michael Jamin (00:08:21):But, and some of those, cause I went, I I scrolled down. You got a long list.Franchesca Ramsey (00:08:24):Yeah. I have so many .Michael Jamin (00:08:26):And some of them were just like, oh, here's, here's how I do my hair. And here's like, yeah. But then you started venturing off into more scripted, you know,Franchesca Ramsey (00:08:33):Compliment stuff. Yeah. I mean, so honestly what happened was I was watching Eric become a successful standup, and I remember him calling me and him saying, there are no black girls in New York doing standup. And I was like, really? And he was like, yeah. Oh my, this is my bad Eric. He's like, yeah, yeah, yeah. You got it. You got you. They're so funny. You should be doing this. And I was like, oh, I don't know. Like, I've never done standup. Right. And so I got a copy of the Comedy Bible, which is a great book that I recommend. Okay. And I used it to write my first standup set and was doing comedy in, in Miami and was making sketches and trying to promote my comedy career via YouTube. AndMichael Jamin (00:09:14):Was that working? I mean,Franchesca Ramsey (00:09:15):Yeah, it was. I mean, I was, it's so interesting because where we are with social media is just like, it just feels so accessible now. But like back in my day, I didn't know anyone that had a website. Right. And I had business cards that had my website, my YouTube on them, and I would go to comedy shows and I would say like, oh, you should watch my YouTube channel and like, get on my email list. And, you know, when I would do competitions at the Hollywood Improv, like I would send out emails and I would say, please come to my shows. And did people I Yeah, they did, they didMichael Jamin (00:09:51):Come. So these are your fans would come basically people who were on your email list? JustFranchesca Ramsey (00:09:55):People that I would, I would, I would, if you met me somewhere, I was asking you to be on my email list. Really. And after I graduated college, I got a job as the communications manager at the Miami Beach Chamber of Commerce. So I was doing all of their graphics and PR stuff. And so I was learning how to write press releases. And so like, I was using that to build my online community for my YouTube channel. Right. And I, yeah. And I entered a YouTube contest in 2008, I guess. Yeah. 2008. It was the Red Carpet Reporter contest. Really? And I went to the Emmy's. Yeah. And I I You,Michael Jamin (00:10:33):You entered and you won?Franchesca Ramsey (00:10:34):I entered and I won. And I, I , I really used the things I learned at the Chamber. Like I sent out a press release about myself, , to like, local news. And news was on like my local news. Wow. I threw a party so people would vote for me. Like .Michael Jamin (00:10:52):So this is like, it was a lot. Cause so many people say, well, you know, how do I get an agent? How do I, people expect agents, managers, producers to make their career. And that's not what you are doing. No,Franchesca Ramsey (00:11:03):No.Michael Jamin (00:11:03):You're doing it yourself and you're not asking for permission, you're doing it.Franchesca Ramsey (00:11:07):No, I, working at the Chamber was really eye-opening for me because I learned so much about the power of networking. Right. I always had business cards. Every time I would meet someone like a tip that I learned was I would keep a little sharpie in my bag and I would write a interesting tidbit about them on their, on their business card. And then I would email them and I would talk about something that they had said to me. So like, if you said, oh, I gotta leave for my kid's soccer game, I would email you and I'd say, it was really great meeting you at the, the Coffee with the President event. I hope your kid, you know, killed the soccer game. You know, some, just something like that. And then people would be like, oh my gosh, she was so thoughtful. Like, yeah.Michael Jamin (00:11:44):But these are people who you, you don't, are are these people that you think that can help you? Like, who are these people you're meeting that you want their business card, that you wanna wanna email them? No, they'reFranchesca Ramsey (00:11:52):Not, they're not people that I think can help me. Like, I, I just think of it as, you know, when you meet someone and you connect with them, it's not necessarily that they're gonna help you get further mm-hmm. . But like, if, if we have a connection and we like each other, like maybe there's a world in which we work together, or Yeah. I've got this, I'm doing this contest and I need as many votes as possible. And I met you at an event and we got along, or I'm doing standup now and I'm like, Hey, you know, remember I was kind of funny when we met, like come to the standup,Michael Jamin (00:12:22):But how often would you, if you met, I don't know, let's say, I don't know how many people we've met in a month, let's say it's a dozen. How often are you contacting them to stay in touch to let them know they'reFranchesca Ramsey (00:12:32):Live? So I was, so, so again, I was working at the Miami Beach Chamber of Commerce, which is a membership organization for small businesses. Mm-Hmm. . And we would put together events. We had a weekly coffee with our president every Friday. We had dinner galas, we had golf tournaments. We would go to like, opening of businesses. Like we were doing events all the time. And at every event I was just like, hi, hey, nice to meet you. And I was just meeting as many people as possible and I was doing some of this on Company Jam. I was sending emails and being like, Hey, I met you at this event, can I put you on my email list? You know? Right. soMichael Jamin (00:13:06):I How did you get to be so smart about this though? I mean, like, like did someone teach you this or is this like, I'll just gonna, I like thisFranchesca Ramsey (00:13:11):Idea. I, I will say I learned a lot from the Chamber because we had we had like a women's group and we had like a young professionals group. And because I worked at the Chamber, I was there for all of these events. And I will also add, this was my first job outta college. I am still friends with the people I worked with at the Chamber. I'm still friends with the members that, you know, I met when I did my book tour in 2018, I was able to do it at a bookstore that was one of the members of the chamber when I, you know, I was like trying to get something together. And the bookstore was like, yes, we will absolutely buy copies of your book. We remember you. Right. And right. And it's, I think oftentimes people think about networking for like, these selfish, you know, I'm gonna move forward.(00:13:57):Right. But if you come from a genuine place of just getting to know people and, and showing real interest, my dad always says, be interested. Not interesting. Right. Actually, just like getting to know people and connect with them, you will find that people are like, yeah, you know what? I could throw you five books. You know what? I got a place that you can host a comedy show a actually I will buy a book. Like, people wanna help you. And I was really fortunate I got that job not knowing what it was. And I say all the time, it really like laid the foundation for me when it came to the power of networking and that people like who, you know, really does help you get ahead. But it also enriches your life and your career.Michael Jamin (00:14:38):But how else did it help you knowing any of these people later? Like how, how else did it, you know, materially Okay. I get, yes, you had a and you could, you could do a signing at the store, but how else did it help you?Franchesca Ramsey (00:14:50):I think just helped me to see people that like believed in me. You know, when it was time for me to have comedy shows and stuff. And especially there's so many places where you have to ha bring 10 people. Oh, okay. You, you, you gotta do a bringer show if you're gonna get on stage. And so, you know, kind of corralling my email list to get people to come and support me when I did that YouTube contest and I needed people to vote for me. Right. I, there was a member who had a nightclub and so I threw a party at the nightclub and it was genuinely me just being like, can I throw a party here? And they were like, yeah, no problem. Your, are your friends gonna buy drinks? Right? Yes. . So I set up little laptops and I had people voting for me at the party and Wow. And I, and I won the contest.Michael Jamin (00:15:35):So these are just so small, little, little unexpected ways that just pay that just pay off. But you don't know how or whenFranchesca Ramsey (00:15:41):Yeah. Pay off. No, you, you never, you never know. And, you know, on the topic of knows and failures, I went to the red carpet for the Emmy's in 2008 and I swore that was gonna be my big break. I thought, I was like, I'm never going back to the chamber. Like I, I remember my boss. WellMichael Jamin (00:15:57):You went as what? AsFranchesca Ramsey (00:15:59):I was a red carpet reporter for people.com. Oh yeah. I was on the red carpet. I interviewed like Kathy Griffin and Neil Patrick Harris and mm-hmm. , I sang with Josh Groin, like I had the best time. Right. And then I had to fly back to Florida and go to work and I was heartbroken. I thought I was gonna get an agent. I thought I was gonna, I just thought like, this is it. I'm, I'm making it. And I did not make it. I went AndMichael Jamin (00:16:24):How did you get that job to begin with? The, you know, the red carpet shop? I, because you didn't have an agent?Franchesca Ramsey (00:16:29):I, I entered the YouTube contest. So theMichael Jamin (00:16:31):Contest that was just from that.Franchesca Ramsey (00:16:31):Okay. Yeah. So you had to send in a video of you doing an interview. And I interviewed like my boyfriend at the time and my dog. And then I, you know, I was in the finalist and then I went on the streets of Miami Beach and I just interviewed people. Right. And and then it was voting. So then I, you know, I was doing all, I was hustling to get votes.Michael Jamin (00:16:50):It's so funny cause you are not shy. I mean, no, like, that's how I met. I mean, right. And good for you and good for you. I mean, who else is gonna advocate for you, if not for yourself? I think people want agents. Like they want an advocate. Well be your own advocate. HowFranchesca Ramsey (00:17:02):About that? No. Yeah, no, it's totally true. And look, I, I, I did that red carpet reporter contest and I, you know, I was kind of thrown to the wolves in that nobody was helping me. Right. interview people. They gave me a list of potential celebrities and I watched as many shows that were nominated as possible. I wrote jokes. There was a person under the camera poking me in the leg being like, you gotta hurry it up, wrap it up, wrap it up. I was like, I don't know what I'm doing. Like, I just was going for it. And I really thought, and my videos were, they were funny, the clips were viral. I was doing great. And then nothing happened. Like, it was it,Michael Jamin (00:17:39):Did they ask you back the year later? Or No?Franchesca Ramsey (00:17:41):No. Nothing. No. They didn't even do the contest again. It just, it just was over. I thought people, people.com was like, we loved you. And I was like, great. Do you wanna hire me? And they were like, no, ,Michael Jamin (00:17:53):No. What makes you, why, why would you think we wanna hire you ?Franchesca Ramsey (00:17:57):I was so heartbroken. I moved, I moved to New York the next year, Uhhuh, and I did kind of like the little tour. Like I went to the people offices. I got all dressed up and I was like, remember me? I won that contest. And they were like, yes. When like, what, what do you want? I was like, I, I thought I would get a job. .Michael Jamin (00:18:14):Really? Yeah. And so then what happened? So, okay, good, good. , you got, you're here and then you fell back a couple pegs. That's fine. And then what happened?Franchesca Ramsey (00:18:21):Yeah, so I was kind of pounding the pavement in New York. I did all sorts of jobs. I stuffed envelopes for like a a temp agency. And, you know, I'd gone to school for graph graphic design and I was going to lots of events in New York. Like I went to social Media week in New York. Right. And I met a guy at Social media. He probably was trying to date me in, in hindsight, I had a boyfriend. Right. But I met this guy at Social Media Week and he worked for a creative temp agency. And he was like, oh, well I can help you find a job. And I was like, really? And he was like, yeah. So as this, at this temp agency, I was just doing design for a bunch of different places. So I did some design for the botanical gardens. I had to ride a hour plus train up to the freaking Bronx. Mm-Hmm. . And I was, you know, pushing pixels around for the for the botanical garden. I also worked for this place that did like a big book of I guess it was like a, it was like a fashion book that got put out every year. I, I don't really remember what it was, but I was, you know, just doing a lot of photo editing and stuff. And that's, and then I got the Maybelline job through a friend.Michael Jamin (00:19:32):But that wa I, I wanna, but Okay. But then all the while you're still putting out YouTube videos, right?Franchesca Ramsey (00:19:36):Yeah, I was still making YouTube videos. I was usually like waking up early and editing. I was stealing my neighbor's wifi so I would upload before I went to work because Uhhuh, that was when nobody was on the internet. Youtube was very slow back then. So Yeah. You to like, leave your computer uninterrupted to upload videosMichael Jamin (00:19:57):And, but, but pe people were slowly finding you at this point, or no?Franchesca Ramsey (00:20:01):Yeah. I mean, I was building a little bit of an audience cuz I was making those hairstyle videos. And remember I had had a website in middle school and high school. Right. So I had, I was building my audience. Like I was in this live journal community called, oh no they didn't, which was like a gossip community. Uhhuh . So I posted my videos there. I was in a dreadlock community called Get Up, dread Up, and I would post my hair videos there. And, but atMichael Jamin (00:20:28):Some point you, you decided to make a leap Cause you you had that one video that went viral.Franchesca Ramsey (00:20:32):Yeah, so actually before that, I entered another contest in 2011 called the YouTube Next Up Contest, Uhhuh . And and I won that contest. It was a contest to find like YouTube's next big stars. Right. And it was me and 25 other people. And we each won $35,000. Nice. And we spent a week at YouTube learning how to like better produce our videos and we got new cameras andMichael Jamin (00:20:57):Out here YouTube and, and my, inFranchesca Ramsey (00:20:59):New York? InMichael Jamin (00:21:00):New York. Oh, New York. Okay. Yeah. You know, my partner and I ran a show by from Renton Link.Franchesca Ramsey (00:21:04):Oh, well yeah. I love them.Michael Jamin (00:21:05):Yeah. They're, they had a show, YouTube offered them money, like a lot of money to make a sitcom and they hired us to, to be the right to run.Franchesca Ramsey (00:21:11):Oh, cool. Yeah. No, I love, I love them. I was in one of their, I was in the old collab video with them years ago. Oh wow. Yeah. So I got to meet so many YouTubers from that, and actually my current writing partner, I met her through the YouTube. Next up she was a freelance producer at YouTube and they put us in little teams and had us make YouTube videos, Uhhuh. And she and I, she and I really hit it off and we stayed friends. And the, the year after I did next up is when I had my first big viral video. And I really believe that next up taught me a lot about, you know, tentpole content. Like thinking about my content around holidays and special events and trending stories and finding ways to infuse my personal voice. And so I started kind of like changing my content right. Where I was just doing hair stuff. Right. And I was doing random comedy things, just being more focused.Michael Jamin (00:22:03):And what was your focus?Franchesca Ramsey (00:22:04):Well, my focus was more of looking at trends and finding ways to infuse myself in them uhhuh. And looking at what everybody's talking about and how can I put my own unique spin on it. Right. And so what happened was, there was a viral video called Shit Girls Say. Right. And it was a guy in a wig just doing a bunch of different things that girls say. And there were lots of parodies. There was like, shit, black girls say shit, moms say shit, dad say, and I was trying to figure out, I was like, I wanna do one, but I don't know what I wanna do. And I had gone home for the holidays and I was at a party, a Christmas party mm-hmm. and everyone was drinking and I was not, because I was the designated driver. And as my friends were getting drunker, people were starting to say some things to me that just were at the time things that a lot of my white suburban friends would say to me.(00:22:57):And I wouldn't think twice about, but because I had this video in my head, I was like, oh, maybe this is the video. People were like touching my hair and, you know, just saying things that I don't believe were coming from a bad place. Right. But I was like, something is in this. But I was like, I don't know, like, I don't know what to make this. It's like, I was like, shit black girls say, I was like, shit, white girls say, and I hate to even say it. My ex was like, maybe it should be shit white girls say to black girls. And I was like, no, that doesn't make sense. The the meme is shit. Girls say so it has to be that. And my ex was like, why, why does it have to be like that? And I was like, I dunno, I don't, I really wrestled with it. And then I thought, well, maybe that's what it'll be. So I wrote down all of the things that people had said to me. Right. I shot the video, I uploaded it before I went to work. And by lunchtime it had like a million views. And my email was just like blowing up. My phone was just like going nuts. No one at Ann Taylor knew I made YouTube videos, Uhhuh . And I was like freaking out. It was like, what? The frick is happening?Michael Jamin (00:24:02):Freaking out. Because you were worried you were just in trouble, Atara, or what? No,Franchesca Ramsey (00:24:06):No, I was just freaking out in the sense that I was feeling overwhelmed because my inbox was suddenly, you know, NPR wants to interview you and the Huffington Post wants to write something about you. Yeah. And like all of these agents and S n L reached out to me and they were like, we would love for you to audition for S N L. And I was like, what the f I was at work while this was happening. Wow. And I was like crying at my desk and, and my coworkers were like,Michael Jamin (00:24:31):What is all like tears of joy. No tears.Franchesca Ramsey (00:24:33):Yeah. Tears of joy, but also tears of like, I'm very emotional. I was very, I was just overwhelmed. Like, I don't know how to handle this. And, butMichael Jamin (00:24:43):That video is, is wonderful. Yeah. obviously I watched it, but were you, I mean you were making a statement?Franchesca Ramsey (00:24:50):Yeah. I mean, I don't think I knew I was making a statement. I thought I was just genuinely, I thought I was making a video about being from West Palm Beach, going to private school, where oftentimes I was the only black person in my class. And having my friends who were well-meaning say things to me that I knew made me feel uncomfortable, but I wasn't really sure why.Michael Jamin (00:25:14):You weren't sure why?Franchesca Ramsey (00:25:15):I wasn't sure why, but I knew I, but I knew there was something funny about it. Right. And I, and I think my surprise was realizing that I had captured a universal experience that other black people and just marginalized people in general experience where people in their lives are like, you're different from me. And they're acknowledging it in a way that is not necessarily malicious, but it does still feel uncomfortable.Michael Jamin (00:25:39):But, but some of them were kind of cringy. Some were like, Ooh, did someone, some of them really say that to you?Franchesca Ramsey (00:25:45):Like, oh my god, really? Oh my God. Yeah. Yeah. And, but that's also what was incredible to me about it is because the comments were like, this is my life. The comments were saying, I am the only black girl in my school in Idaho, and this has happened to me. And, and I'm, I'm watching these comments coming come in and realizing like, oh, I did something with this that I didn't anticipate. Yeah. I, you know, I got invited to be on Anderson Cooper. They did a whole segment about me in that video. I had never been on national television before. And, and, and I, I was like, I had no agent. I had no help. I did my own makeup, which mm-hmm. I think I did good. But like, I was like, I don't know what I'm doing. And I stillMichael Jamin (00:26:25):Have How did your friend, how did your friends react to it though when they saw it?Franchesca Ramsey (00:26:29):Oh my God, they thought it was amazing. My whole, I I mean this was, butMichael Jamin (00:26:32):But they were the ones who said these things to you.Franchesca Ramsey (00:26:34):Yeah. And they were like, this is really fun. One of the girls that like was the main culprit came with, with me to Anderson Cooper .Michael Jamin (00:26:39):But aren't they supposed to apologize for, I mean, they're not supposed to think it's funny. They're supposed to say, I'm sorry. I said those things.Franchesca Ramsey (00:26:45):, you know, I, I I think it's also just a symptom of where I was in my life because at that time now we talk about privilege and microaggressions in a way that feels, you know very forward thinking and, and progressive. And in 2012, we were not. Right. And so again, while I knew that those comments made me uncomfortable, I did not have the language to explain why. Right. And I, and I did not believe my friends were malicious, and I still don't believe that they were malicious. It's just a symptom of your privilege. And that is something that people do all of the time, right? Mm-Hmm. , like straight people do that to gay people. Right. Gay bodied people do that to disabled people. Like cis people do that to trans people. It happens across every dynamic and, and every identity. And so I don't think my friends, some of them did feel like, oh my God, this makes me like look bad. Right? But I didn't have anyone that felt like, oh, Francesca hates me. Like, everybody knew I was making comedy content. Mm-Hmm. . And a lot of my friends that were sharing it across all backgrounds were like, oh my God, this has happened to me. Or Oh my God, I need to check myself. Because Right. In the context, this doesn't seem great. Right.Michael Jamin (00:27:59):Do Now I imagine putting yourself out there, cause I know what it's like, it exposed you to backlash too. And myFranchesca Ramsey (00:28:07):God. Oh my God, yes.Michael Jamin (00:28:09): What, what and what was that like for you the first time? And what's your advice? For me itFranchesca Ramsey (00:28:13):Was r it was really hard. It was really hard. So that video got about 12 million views in the first week. Right. And, you know, again, today 12 million views maybe. Doesn't seem like a lot.Michael Jamin (00:28:24):No, it's a lot. It's aFranchesca Ramsey (00:28:25):Lot. I mean, I, I, you know, TikTok, people are blowing up all the time, but it was really big for me. Right. But again, because I was talking about race, there were a lot of people that were uncomfortable and there were people that were calling me a racist. They were saying that I hate white people and you know, this is not right. And if it was reversed and, and I, for better or for worse, am very accessible. So I was in the comments, like fighting with people. I was arguing back and forthMichael Jamin (00:28:52):And why? So that's the thing.Franchesca Ramsey (00:28:54):Yeah. And I, and I do youMichael Jamin (00:28:55):Should you do that?Franchesca Ramsey (00:28:57):No, I, I think you really have to pick your battles mm-hmm. . And I think that, I think that there are some people that are always gonna dislike you no matter what. And they always have, they already have their mind made up about you. Yeah. And so you have to decide like, what is the purpose of me engaging with this person? And for me, especially on Twitter, even if I engage with someone who I disagree with, if I think I can make a broader point about the misconception, or I can clarify something, or I can use them as an example of how to better defend yourself on certain topics, I'll do it. Versus there are a lot of people I just don't engage with at all. ButMichael Jamin (00:29:37):You, I I'm gonna guess I'm taking a wild guess though. I'm gonna guess that you've never once changed anybody's mind.Franchesca Ramsey (00:29:45):I dunno that that's, I don't, I I'm gonna push back and say I don't necessarily think that that's true because I got a lot of emails from people that said that I did change their minds. Really. But I think, but I think it's, again, it's also a matter of what your approach is. And it also has to be somebody who actually wants to have their mind changed. There's a difference between somebody that just wants to argue. Right. And someone who genuinely says, I don't understand this thing and I want to, and I think whether it's online or in real life, we have to be better at gauging the difference because it is a waste of your time to argue with the person who already has their mind made up. Mm-Hmm. versus to engage with the person who says, you've made me think about this differently. I'm not sure I agree yet, but I'm like close to figuring out if, if I could be.Michael Jamin (00:30:31):And that makes you feel good knowing that, I mean,Franchesca Ramsey (00:30:34):Yeah. I mean me, it'sMichael Jamin (00:30:35):Exhausting. That's all. Yeah.Franchesca Ramsey (00:30:37):It isMichael Jamin (00:30:37):Exhausting. It really is.Franchesca Ramsey (00:30:39):It is exhausting. But I think what that video taught me about myself, and it really kind of shaped the direction that my content went in Yeah. Is that there's a lot of, that comedy is really powerful, that we can tell stories that we can tell the stories of people that don't necessarily see themselves represented and feel like they're being heard. We can expose people to new ideas. Mm-Hmm. , we can get people to think about the world that they inhabit and how they move through the world differently. And I realized like using comedy to talk about serious stuff is something that I wasn't seeing other people do on YouTube. And so I really started like shifting my content Yes. In that direction.Michael Jamin (00:31:19):That's almo. Would you say that's kind of your brand now? I mean, what? Whatever that means.Franchesca Ramsey (00:31:23):Yeah. It was, and I'm, I don't know. It's hard. I'm trying to get out of it if I'm being honest.Michael Jamin (00:31:28):Why? Okay. Yeah. Why?Franchesca Ramsey (00:31:29):Because it is exhausting. Because, because as a black woman moving through the world, I'm constantly being asked to justify my existence and educate people mm-hmm. and talk about serious topics all the time. Right. So then to do that for my job is, is dually exhausting. And, and I, I struggle with it because I know I'm good at it. Right. And I know it's important, but it takes a lot out of me. Yeah. It ta and, and you know, like, I'm dealing with this right now with the writer strike where I'm making a lot of content about the strike because I think it's important. But I'm also being asked and pulled and every direction where people like, explain this will tell me this, well, it makes sense, da da da da da. And I'm like, this is actually my livelihood. Like this is not just a trending topic on Twitter. Like this is about how I'm gonna continue to make a life for myself, you know?Michael Jamin (00:32:21):But Okay. So you're, are you're still, are you still making original content on YouTube? No. No. Why not? I think you should Franchesca Ramsey (00:32:29):I have, I have a, cause I, I have a complicated relationship with YouTube Uhhuh. I guess the, the best way to say it is, you know, after, after, after I went viral, I got an agent. I left my day job, I started auditioning and, andMichael Jamin (00:32:45):The, and the, I say want, I wanna slow it down. The agent reached out to you?Franchesca Ramsey (00:32:49):Yes. Yes. Okay. Yes. Okay. And I will also add that prior to that, I had made DVDs of all my standup and all my sketches, and I had mailed them out to every agent in New York. And not one person got back to me.Michael Jamin (00:33:03):This is exactly what Okay. So I do a, a monthly webinar, free webinar where I talk about Hollywood and how to break in, this is exactly what I talked about yesterday. Yeah. Is that you have to make them beg Yeah. If you're begging them, it's not gonna happen. Right. It's not gonna happen. Right. They have to look at you like you are, like you have dollar signs on your face Yeah. And you're a big bag of money. And when they see money on your face, they'll come after you. Yeah. Which is what they saw with you. Okay. This isFranchesca Ramsey (00:33:27):Someone, it was like the, it was like the year prior I had sent out those DVDs and I did not get one person to get back toMichael Jamin (00:33:33):You. Same person, same talent. Yeah. You just didn't have the platform yet.Franchesca Ramsey (00:33:37):Yeah. And then suddenly everybody wanted me. So then I, you know, I got this agent and, you know, I got the opportunity. I, I met with a manager and she said like, what's your dream? And I said, I want my own TV show. AndMichael Jamin (00:33:50):She What kind of show, by the way?Franchesca Ramsey (00:33:52):Well, I didn't really know. I just knew I wanted a show. And she looked at my YouTube channel and was like, well, we should pitch like a sketch show. So I was out pitching the sketch show, nobody bought it. Mm-Hmm. . And one of the places I went to though was M T V. And M T V was like, well, we really like you. We have this show about feminism and and pop culture that's doing really well. Would you be interested in developing something similar about race? And I was like, yeah, that sounds cool. So I met with this production company called Corn Neighbor Brown. Mm-Hmm. , we started developing what then became M T v Decoded mm-hmm. . And, you know, I, Dakota has opened so many doors for me. I'm, I'm so proud of that show. But I dealt with so much harassment because of that show so much. And YouTube, for Better for worse, did not really support me. And, and I, and I, and I really struggled with that becauseMichael Jamin (00:34:45):What kind of support were you hoping to get from them?Franchesca Ramsey (00:34:48):Well, people were making death threats. Oh. People were taking my content and they were editing together videos of me to make me say that I hate all white men and I hate all white people. Oh my God. And I think people should die. And, and, and, and YouTube was like, well, you know, it's not a copyright violation. And I was like, how is this not a copyright violation? Like, soMichael Jamin (00:35:07):What do you do when that hap what do you do when that happens?Franchesca Ramsey (00:35:10):I mean, what I did was I ended up walking away. I mean, I did it for six years. And again, I am so thankful for all the doors that it opened, but I had to ask myself like, is this worth it in terms of what I want? And what I want is to be a comedy writer. I don't want to be a professional educator. I don't want,Michael Jamin (00:35:29):But I imagine you were also monetizing this from YouTube. You were making monies, right?Franchesca Ramsey (00:35:32):Well, it was MTV's content. So I was not making, I was making a flat rate on every episode. I was credited as executive producer because I had developed the show. So I was being paid as the host and executive produ producer, and I was paid anytime I wrote an episode mm-hmm. . And I wrote about, I'm gonna say I wrote about like 50% of the episodes, and then I got hired on the nightly show. Right. So I was on TV and I was doing Dakota at the same time. So we brought in writers. Right.(00:36:02):so I was making a flat rate. I wasn't making, I wasn't making a ton of money. I I I, I worked part-time jobs. I worked as a writer for Upward for three years. Mm-Hmm. , I was speaking at colleges, I was doing like little TV things here and there, but I was M T V was not paying all my bills. Right. and so when I really like took a step back and looked at where I wanted to go in my career, I was like, I just don't wanna be an internet personality for the rest of my life. Mm-Hmm. . And I don't wanna be the girl who just talks about race. And I was like, I'm glad that this is given me a platform and opened all these doors for me. But I would meet people and they would, they were surprised that I was funny. And, and I would say, well, I'm a comedian. They're like, no, you're not. I see you onde coded. And I'm like, right. Well, Dakota is like an educational show. I'm, I'm not, I'm not know. But the thingMichael Jamin (00:36:54):Is, people say to me, I'm afraid about, like, they're not even in the business yet. I'm afraid about being put into a box. Right. I'm afraid of about doing this one thing that getting stuck in the box. And my attitude is get in a box first. You know, you need to get work.Franchesca Ramsey (00:37:06):Yeah. Get in the box first. Yeah. And thenMichael Jamin (00:37:07):You worry about getting out of the box.Franchesca Ramsey (00:37:09):Yeah. Right. Yeah. And I, and I would, yes, I, I agree. Like, and if, for me, I didn't know I was getting into a box. I was following what was being successful for me and what I was enjoying and what I was good at. And I did that for six years. You know, I was on the nightly show. And, and even that, like, I started for a minute. I was like, oh, I think I wanna be a late night host. And then I was realizing like, oh, this is really hard. Like mm-hmm. talking about the news and, and, and writing about news, writing about what's happening in the world and trying to put in a funny spin is just a, it's hard. It's so hard. And again, I learned so much, but I think what I really learned was, I was like, if I have a TV show one night a week, I don't wanna do five nights a week, .Michael Jamin (00:37:51):But even on your channel, which I poked around, I was like, oh my God. Like you interviewed Michelle Obama. I was like, what? Like what? How did that come about? ?Franchesca Ramsey (00:37:58):Yeah. I mean that was, that was through YouTube. I, so, because I was so active and I had won that Emmy's contest and I won that next step contest, like I had a relationship with YouTube, like I would speak at events there. Mm-Hmm. one time they had this party where they had an airplane circling LA with like celebrities. And I hosted the plane. Like I was speaking over like the, the speaker in the plane. It was so weird. It was very fun. But like, that was because of YouTube. And so they would regularly reach out to me and say like, oh, we're doing this event which you hosted, or would you speak on this panel? Or whatever. SoMichael Jamin (00:38:36):Leaving, it must've been very hard for you because on the one hand, they were good too. You on the other hand,Franchesca Ramsey (00:38:41):Yeah. I mean, I wasn't getting paid for a lot of those things. Like I Oh really? No, no, it was justMichael Jamin (00:38:45):Exposure.Franchesca Ramsey (00:38:46):Yeah. It was just ex it was exposure. And that was also part of it. Like, that was me making a conscientious decision that I wasn't gonna do unpaid work anymore. Uhhuh. . But I started saying like, okay, cool. Like, you guys are happy to have to fly me out and have me speak on a panel, but I then have to run back to my hotel room and like write these articles because I'm, I don't have money. You know? And like, my visibility, I think a lot of times people think like, oh, I see you everywhere. So that must mean you're making a lot of money. That must mean you're, you're, you're crushing it. And that's just not always the case.Speaker 3 (00:39:23):Hey, it's Michael Jamin. If you like my videos and you want me to email them to you for free, join my watch list. Every Friday I send out my top three videos. These are for writers, actors, creative types. You can unsubscribe whenever you want. I'm not gonna spam you and it's absolutely free. Just go to michaeljamin.com/watchlist.Michael Jamin (00:39:47):But even on your videos of, on your YouTube videos, you were mon like, cause you can't monetize them. Yeah. You just didn't, you weren't getting a lot. That'sFranchesca Ramsey (00:39:53):No, I wasn't, I I was never one, I was never consistent largely because I always had a regular job. Like I, I tried being a full-time YouTuber and I just, the money is so inconsistent. It's a once a month paycheck. Yeah. And you don't know how much it is because some months you have a really good month and your views are really up. Other months your views are really down. The, I don't know what they're like now, but at the time your ads did not automatically come on your video. Sometimes the ads wouldn't show up for like a day or two. Uhhuh . So if you got all your views in those first two days and then they dropped off by the time you got ads, you didn't make any money.Michael Jamin (00:40:30):Oh, interesting.Franchesca Ramsey (00:40:31):And then there's like certain times of year that were really good, I was always trying different things. Right. Like I was making Holiday vi, I made these Christmas card videos. I made these videos that you were supposed to send to people for their birthday. I did Parodies, lady Gaga came out with a song. So I did a video for like, you know, I stayed up all night like editing this video. So Yeah,Michael Jamin (00:40:50):You did Gwen Stefani, you sounded just like her. Yeah. I was like, that was great. I wouldFranchesca Ramsey (00:40:53):Do all these impressions and I was, I was just realizing that the amount of hours I was putting in were not, it wasn't paying off for me is what I was realizing. And that was a big part of my transition into like, I want to be in tv. Right. That's always been the goal. You know, I, I went to acting school. I didn't know I was gonna become a writer and, and I was so glad that I was doing that, but I was like, this is, I don't wanna be on YouTube for the rest of my life. I don't wanna make videos in my apartment. I don't wanna make videos about my life. I want to work in tv. So really focusing on that, and again, doing Decoded was awesome, but I realized what I have to do is I gotta get a sample. Right.(00:41:36):Like I have to, I have to put together a packet. Like I have to start doing the things that are gonna move me into the next phase. Mm-Hmm. . And I think kind of to your point about being in a box, I think you have to be open to, if you're in a box or people are seeing you one way, being open to saying, what else can I do? And like, how can I show people that I'm more than this one thing? Mm-Hmm. and taking that risk and believing in yourself is really scary. But it's essential because I could have done decoded for the rest of my life and I don't want to do that ,Michael Jamin (00:42:11):You know? But then, so iCarly was prob was your first scripted? Yeah.Franchesca Ramsey (00:42:15):And then it wasMichael Jamin (00:42:16):What, so how did you get that? Cuz that's a big leap you have toFranchesca Ramsey (00:42:19):Write. Yeah. So before iCarly, what did I do before iCarly? So I did the nightly show and then I sold a pilot to Comedy Central. Mm-Hmm. . And the pilot was with the same producers that did Decoded and it was kind of like a late night sketch type show, Uhhuh . And we didn't go to series. They actually gave us a mini room and I did not know it was a mini room at the time. I was just happy that I was getting a writer's room. And so we wrote 10 episodes of the show. We didn't go to series. I wrote a book. Right. I did a book tour.Michael Jamin (00:42:54):And how, how did the, how did the book come about? Which the book is called, well that escalated quickly, , which I imagine and the memoir and memo, it's memoir Mistakes of an Accidental Activist, which is Yeah, that's a perfect idol. Cause I think that's exactly what you were, right?Franchesca Ramsey (00:43:08):Yeah. Yeah. I mean, it, it really was a collection of essays about a lot of the mistakes that I had made in communicating with other people on the internet and talking about things that were important to me and all the lessons that I had learned along the way. And after Shit White Girls say Went viral, I had a number of people reaching out to me, asking me to write a book, but I just didn't know what I wanted to write a book about. TheseMichael Jamin (00:43:32):Were agents or publishersFranchesca Ramsey (00:43:34):Literary agents saying like, you should write a book. And I just didn't know what I wanted to write a book about. I kept putting it off funny. And then after I was a nightly show was still on the air and I, I decided, I think I wanna give this a chance. And I finally had initially I wanted it to just be called Accidental Activists and that was gonna be the title. And I started putting together a book proposal and meeting with literary agents. And I met this great literary agent and she gave me like really good notes on my proposal. She really ripped it apart . Mm-Hmm. . And I was so happy because I had felt like she was the first person I talked to that wasn't like blowing smoke up my ass. She was the first person that was like, this is good, but it could be better. Right. and so she and I worked together for like two months on the proposal and then we went and did a number of meetings. I think we met with like six publishers andMichael Jamin (00:44:28):I And you didn't wanna write it first, you wanted to pitch it first as get it sold first?Franchesca Ramsey (00:44:32):Yeah. So in with non-fiction, you don't have to write it first. With fiction, usually you do have to write it first. Right. If you've written a book before the fiction proposal usually don't have to write the whole thing. But for non-fiction you usually write like two or three chapters mm-hmm. and then you do like a summary of what the book is about and a bio and who you are and, and why this book and you know, what are books that are in the same family as yours and Right. What your plan for press would be and all that stuff. And I'm, you know, I went to school for graphic design, so I made like a really beautiful book proposal with like photos and Oh wow. Artwork and I drew all these little charts and graphs and stuff cuz that's kind of like, I love infographics. And so yeah, we went to maybe six or seven publishers and I got four offers. Wow. And they went kind of head to head and my agent was pitting them against each other. Wow. yeah. And I got a six figure book deal, which was a big deal. .Michael Jamin (00:45:30):That is a big deal. Yeah.Franchesca Ramsey (00:45:32):And thenMichael Jamin (00:45:33):Did they help you, what, you know, promote it, put you on tour?Franchesca Ramsey (00:45:36):Yeah, so I mean, that's part of when you work with a publisher is they have a a publicist, like an in-house. I was at Grand Central Publishing, so they had a publicist and we did a photo shoot for the book. And I spent my own money, like I got a publicist. I also had a website built for the, for the book. And then we did an eight city book tour and I got cities added because I really wanted to do something in Florida where I'm from. And that was where I reached out to some of my contacts from the chamber and got my local Miami bookstore.Michael Jamin (00:46:09):Why these, the only eight cities, though. Like, what, when they say they're putting on tour, like, I don't know.Franchesca Ramsey (00:46:14):Well, they looked at, they looked at the analytics from like my Facebook and my Instagram and, and my YouTube to see like where my audience was at. Okay. And they used that to pick what citiesMichael Jamin (00:46:25):And then people came out. Yeah. And, and you read, you read and signed books.Franchesca Ramsey (00:46:28):Yeah. Yeah. So I kind of, I picked, I reached out to friends in different cities and I had different people as kind of like my co-host in each city. And it was awesome. But it was, it was exhausting. It was really exhausting. And I was doing that at the same time that I was doing my comedy Central pilot. And all of this is to say that like, in that moment I thought like, I'm making it. I was like, I'm making it. I'm like, I'm about to be like a star .Michael Jamin (00:46:55):That's what I would think. But you know,Franchesca Ramsey (00:46:56):It wasn then my showed didn't go. No. Cause then I showed it didn't go. ButMichael Jamin (00:46:59):That's normal. Most shows don't goFranchesca Ramsey (00:47:01):Right. But I didn't know that didn know that. I, I, I didn't know that. I, I thought I'm a failure. Especially because, like, really think about it. Yeah. Well, think about it this way. When, when you, when a pilot gets announced, right? I, this is my first time having a, having a pilot ever. Mm-Hmm. , a pilot gets announced and people that don't work in TV think that means you have a TV show. They're like, where is the show? And I'm like, oh, well I'm making the pilot now. And they're like, well, when does it come out? I'm like, I don't know. It hasn't been ordered a series. So like, people were writing articles about me, like 10 Reasons Franchesca's gonna change late night. And like, we need Franchesca's show. And like, she's amazing. And Larry Wilmore had gotten canceled. So it was like Franchesca Ramsey's gonna be the only black woman late night host. And like all of this hype was coming for me, and my book was coming out and, and, and, and my publisher was really like, this is it. We're gonna time it with the show. And then, and youMichael Jamin (00:47:54):Were believing this too.Franchesca Ramsey (00:47:56):And I was believe of course I was, of course I was believing it. I was like, oh my God, I want this so badly. Yeah. You know? And and hindsight is 2020. Like it was not the show for me. I'm glad that I didn't end up making that show because I, I really don't wanna host a late night show about identity. Right. I, I thought I did, but I don't want to anymore. And so like, when it didn't go to series, and then, well, we, we did the mini room and, and that was kind of like a consolation prize, but even then I was like, it was another year of staffing and, and, and putting the room together and trying to figure out what the show was, and then waiting around for Comedy Central. And then they said, we're not going to series. They were like, well, let's sell it somewhere else. So I was like, shooting these sketches. And we,Michael Jamin (00:48:44):That doesn't, that doesn't happen. . Right. But that so rarely happens, but, okay.Franchesca Ramsey (00:48:47):Right. Well, especially because other networks are like, well, you didn't want it. Why do we want it?Michael Jamin (00:48:51):Yeah. We don't, they don't want damaged goods. You don't,Franchesca Ramsey (00:48:53):You don't. You didn't want it. So now you think I'm gonna make the show. Like, yeah. Right. Again, and I'm just kind of like, I, I'm just like, I'm just going along. Right. Like Right. I'm going and taking these meetings and, and you know, you have meetings and they're like, we love you. You're amazing. You're great. We're passing, you know, .Michael Jamin (00:49:09):Yeah. Yes. I know. All those meetings. .Franchesca Ramsey (00:49:11):Right. And so I was just like, I was just like, oh my God, my career is over. And I got a writing job on yearly Departed, which is was a late an end of the year comedy show. Mm-Hmm. . And that was through Twitter. BES Calb, who was our showrunner, followed me on Twitter. We were friendly, and my reps were like, Hey, there's this late, this end of the year comedy special, do you wanna take a meeting? I took the meeting and Bess was just like, I love you. I think you're super funny. She had read my sample and yeah, it was kind of, it was like a series of eulogies for different things throughout the year. Uhhuh .(00:49:54):And we did it over Zoom Oh, wow. During the Pandemic. And I was still auditioning, and that's when I booked Superstore. I booked Superstore while I was doing Yearly Departed. So I went to LA to do Superstore and it just worked out that it was at the same time that yearly was gonna film. So I got to go be on set and, and Seeba happened. And and after being here for Superstore again in the middle of the pandemic, I was like, I don't really wanna go back to New York. Right. What if I just stay ?Michael Jamin (00:50:25):Well, you, but you're married, aren'tFranchesca Ramsey (00:50:26):You? I was, I got divorced. You was? Okay. I got divorced in 2019.Michael Jamin (00:50:30):Okay. So you don't have to worry about your husband coming overFranchesca Ramsey (00:50:32):Here. No, no. We got divorced before, before I got hired on that show. Yeah. I mean, right. Like the year before the pandemic. Right.Michael Jamin (00:50:42):And then how did I, Carly come about then?Franchesca Ramsey (00:50:45):My managers were just like, Hey, you know, I, I told them I wanted to staff. Right. And so, yeah, I took a meeting with Ally Shelton, who was our showrunner, and again, she read my sample. And I think what she really appreciated was that I had this background as an internet person and mm-hmm. You know, Carly is an internet person personality, and I had actual experience and dealing with trolls and dealing with going viral and Yeah, of course. Live streaming and course bands and social media course. And so Allie was a perfectMichael Jamin (00:51:18):Choice. Yeah.Franchesca Ramsey (00:51:19):Yeah. Allie was like, you really understand this world. And I I came, I went into my meeting and I had watched episodes of iCarly and I pitched some ideas as for what I felt like would be the direction that I would be interested in going in. And and prior to that, I had my friend Shameka that I mentioned that I had met through YouTube. She and I had sold a pilot to Fox. And so I learned a lot about the scripted process through that. Right. Just through development. It was with Kay Cannon and and Kay is amazing. I learned so much from her.Michael Jamin (00:51:55):But was it intimidating for you to be, cuz now you're in out of your element again, you haven't done scripted, soFranchesca Ramsey (00:52:01):It, it wasn't intimidating. I, and I, again, I really feel very fortunate because I was able to work with a friend of mine that I had known for, you know, almost 10 years. And she and I had made YouTube videos together and we had come out to LA for pilot season as actors and we got an apartment together. And through the audition process we were like, all of these scripts are bad, we could fucking do this. Right. We were like, we could write a script better than this. . Yeah. Right. And so we wrote like a treatment. We didn't even write a full script. And then we, through our agents, went and took a bunch of meetings and we met with Amy PO's company. Mm-Hmm. . We, we went to Kay Cannon, which is K and l. We went to a whole bunch of places, but Kay and Laverne, her business partner, we just, we just loved them. And they were like, we wanna develop this with you. And so they really taught us how to develop and structure a scripted pitch. ThatMichael Jamin (00:52:57):Was the Fox show.Franchesca Ramsey (00:52:58):Yeah. Yeah. Okay. I had never pitched a scripted project before. Everything was like sketched late night. Yeah. Variety. And so yeah, off of that, again, we didn't go to series, but we wrote the pilot. And so I used that as like a sample, even though I'd written it with someone else. And then I had a sample that I'd written by myself, and then I had like all my decoded videos and I had sketches from my Comedy Central pilot an
This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE
This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE
Running the Bases today with Adam Chronister: Digital Marketer, Speaker, Investor, and Philanthropist. The 2021 Spokane Washington winner for best SEO Company - the Founder of Enleaf MarketingAdam is a fun and passionate entrepreneur, small business owner, digital marketer, speaker, investor, world traveler, philanthropist, student, husband, father and some might say Fashionista. How many of us have matched clothing or in his case their glasses to their laptops? Hailing from the Great State of Washington, this Spokane business entrepreneur founded his successful digital marketing company in 2009 and has contributed to digital marketing campaigns for some of America's largest brands including Smiths, The Dallas Fort Worth Airport, and the University of Idaho. His insights and training tools have appeared in Social Media Week, MarketMuse, SEMRush, SERranking,and many more. This hardworking and dedicated entrepreneur is often on the road traveling for speaking engagements or just dedicated travel to see the world.Key LessonsAdam Chronister encourages entrepreneurs to invest in themselves and seek out mentors to open up growth opportunities.He suggests wearing something unique to conferences to make a lasting impression.He offers free SEO tools to his clients.To learn more about Adam and Enleaf visit: www.Enleaf.comFree SERP Preview ToolHeadline AnalyzerGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagram
"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! If you saw Kirk Franklin on IG this week you know you had this question: What happened to the old school names? We start out giving our favorite ones to let him know he might not be alone in his thoughts! A good Johnnie Mae, Cleophus, Geraldine might do all of us some good LOL! This week was a toss up of crazy. Between debating whether throwing away or deleting old photos is enough to leave someone, the men doing labor stimulation (we are bringing someone in to try), and the best and worst way to find out your partner is cheating, we had fun! Heads up: someone was caught because they weren't ashy anymore. SMH. Let us know your best and worst! Cheers!The Sip: Elderflower Margarita & The Shot: Lime Drop Shot
It's time to talk about the D-word. Disruption. Angel Bellon, Senior Director of Insights and Cultural Intelligence at Paramount, joins Little Bird Marketing's CEO, Priscilla McKinney, and divulges a deluge of facts, hacks, and insights around disruption and trend forecasting. It's a drenching downpour of mindset-shifting expertise that will change YOUR game. The truth is that business cannot go on as usual. The ever-changing digital landscape and especially *cough cough* Gen Z are disrupting the role of marketing altogether. It's the role of generations to disrupt, but we're now living in constant disruption with generational disruption on top of a fast pace of technological disruption and it's a lot to make sense of at once. It's even harder for brands to move forward in a meaningful way. To operationalize disruption, we first need to get clear on the definition. While innovation and disruption are often used interchangeably, they are not the same. Innovation is something new. Disruption is a shift in the industry or with an audience, by redefining how a category typically is perceived. On the flip side, “a trend is a shift in consumer behavior and values,” says Angel. They discuss why trend forecasting much start with not only understanding your consumer but also being willing to look at your “anti-consumer.” You must ask difficult questions like: Who is not buying my brand? Who does not value our category? Who are we repelling with our marketing messages or strategies? To tackle this holistic endeavor, Angel created a trend toolkit workshop at Paramount, and he generously reveals a significant portion of its content, providing us with valuable perspectives and strategies. After this episode, you'll feel like you're drunk from a firehouse, but you'll at least realize you're not alone. Angel Bellon is a Senior Director of Insights and Cultural Intelligence at Paramount. A hybrid strategist and cultural anthropologist with over 15 years of experience, Angel fuses consumer insight with cultural foresight to forecast consumer behavior. At Paramount, Angel oversees thought leadership studies to push organizational thinking both internally and externally with Paramount's advertising partners as well as inject culture-forward inspiration into the branded content creative process. Previously, Angel founded the Cultural Anthropology department at VaynerMedia, which included designing the agency's insights methodology and overseeing the department's output across all agency accounts and agency deliverables such as digital and social campaigns, audio/voice and brand strategy. Angel has presented at Advertising Week, Social Media Week, WPP Stream and the United Nations. Angel holds a Master's in Media Studies from The New School and is a frequent guest lecturer at The University of Southern California (USC). *All opinions in this episode are of Angel Bellon, not Paramount.” Shoutout to this episode's sponsor: The Insights Association 2023 Conference. We're looking forward to being in glorious Hilton Head, South Carolina, April 24th through the 26th for the Insights Association Annual Conference. Known for providing exclusive research and objective brand-presented content. The agenda for this year's IA Annual has been expanded to deeply examine four important disciplines: qualitative research, experience management, data analytics and quantitative, and behavioral research. Within each, we'll explore immerging trends, quality advancements, DEI progress and tangible business impact. More information on the agenda, which includes presenters from TD Bank, Mondelez, Masonite, Delta Faucet Company, Fidelity Investments, AARP and many other leading brands can be found at insightsassociation.org Use promo code ACBird to get 15% off your registration. We hope to see you there.
It's Social Media Week but First things First: Our First LIVE in-audience show this week! This was on our goal list and we are so excited to be checking this off! We can't wait to tell you all about it next week!Let me remind you of our categories: “Bish Whet?!” “Please Stop.” and “Truuueee!” We had a few this week that really did a number on us lol! We came in HOT with a question on shower and nap dates and then some comments on phrases men hate… this is our effort to show you we try not to bash yall LOL. Let us know what you think! Cheers!The Sip: Sour Valentine & The Shot: Love Berry
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe Team, Brand Editor Rebecca Stewart and Creative Editor Brittaney Kiefer. With Social Media Week and Brandweek Europe officially over, Stewart and Kiefer discuss the year's worth of work behind the event, intentions behind themes and speakers, and general programming thoughts. Hosted on Acast. See acast.com/privacy for more information.
Co- Founder of THE BOARD, a curated community of over 180 value-driven consultants bringing c-level “dream team” expertise to companies like FARFETCH, MODA OPERANDI, and Hello Sunshine. Former Interim CEO at ONDA Beauty co-founded by Naomi Watts, responsible for pivoting the company and supporting a CEO transition. Prior to that April served as CEO at Violet Grey, a highly coveted content and commerce company, where she rebuilt a world class team, and led and executed the company's growth strategy across all channels. Under her stewardship VIOLET GREY increased revenue by 3.5x in less than 3 years and became primed for acquisition. As the Chief Brand Officer at tech start-up and digital shopping destination Spring April led brand strategy and curation, bringing over 1,800 brands (from Warby Parker to Gucci) to the platform. Prior to Spring she spent 25 years in fashion, where she worked with both large global and emerging brands, and for 9 years was the EVP of Global Sales & Strategy at DVF, where she played an essential role in developing DVF into an iconic global brand. April has long been considered a thought leader, speaking at key industry events including Fast Company's Innovation Festival, FIT's Global Conference, Social Media Week, NYU's Disruption in Luxury Retail Conference, Create and Cultivate, and MasterCard's Women in Wireless Event, and is a sought after participant for panels and podcasts. April is passionate about supporting emerging talent and served as a mentor in the prestigious CFDA Incubator program for 6 years. April is equally passionate about giving back. She sits on the board of Lake & Skye, the Beauty Board at GLAM4GOOD , and Advisory boards for TRYNOW, and ZIP. April is a self proclaimed “accidental activist” and is a founding member of IAMAVOTER - a non partisan public awareness campaign that aims to create a cultural shift around voting and civic engagement. The New York Business Journal honored April as part of their inaugural Women of Influence Awards, and her leadership skills were profiled by Women@Forbes. --- Send in a voice message: https://anchor.fm/skincareanarchy/message
I'm two weeks into being social media free, and it's much different than I expected. In this weeks bonus episode, we dig into what i'm learning and the importance of why taking a break from instagram, facebook, twitter, TikTok, and all other social platforms is much better for your mental health, business, productivity, and relationships. CONNECT WITH ME Instagram @TheGirlWhoCanPodcast Support: TheGirlWhoCanPodcast@Gmail.com
"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! NYAK Cognac made this Social Media Week so fun! We started out with a BISH WHET… always know: we never mean to be judgmental and if anything comes across hurtful, please allow us grace. So, Jame started wild! 30 minutes of head + a micro penis + parental advisory… y'all will hear! Next, we asked an age-old question: “Men, if you could be a woman for a day, what would you do?” The responses were hilarious, and we think the first thing they should all have to experience is a ‘cycle.' Who agrees?? We had a bit of disagreement with one topic, couldn't decide if it was a “Please Stop” or “Bish Whet” tell us whose side you're on: VJs or James? There was also a question about why ladies aren't showing up in a trench coat anymore? Let's just say there are multiple reasons LOL. Let us know your thoughts! Cheers!The Sip: NYAK Sangria & The Shot: Alien Superstar
On today's episode of the Entrepreneur Evolution Podcast, we are joined by Martin Adams, Founder of Codec.ai. He speaks internationally on innovation, creativity, Artificial Intelligence, and digital transformation in the private and public sectors. Recent talks include keynotes to the European Commission, Deloitte, Unilever, Arabian Business and Social Media Week. As an entrepreneur, Martin has brought his own ideas to life and as an investor, advisor, and consultant he has helped hundreds of other people do the same. He has experience in business strategy, fundraising, go-to-market, growth (paid and organic), and commercial strategy. However, he's also collaborated with companies across areas including blockchain, consumer brands, decentralized finance, education, entertainment, FinTech, media, and mental health. In the last 10 years Martin has worked with companies to achieve a number of exits, £40m in investment and £100m in revenue. He knows that creativity and out-of-the-box thinking leads to wildly efficient growth and so he's keen to pass his hard-fought learnings on through podcasting. He is also eager to help people earn freedom to take more risks to build original products and services, pursue projects that matter to them, and create innovative businesses that succeed. Martin believes that making your own unique contribution to the world leads to a more interesting life, and a happier and richer world. To learn more about Codec.ai, visit https://www.codec.ai/ We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support
Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week's #5Things!The Things:The TikTok TapesElon Musk Outlines Final Steps Required to Finish Twitter DealSnapchat Developing a New ‘Snapchat+' Subscription Service Offering Exclusive New FeaturesInstagram Testing Full-Screen Video Viewing Meta Launches New Creator Monetization Initiatives, Including More Reels Payments and NFTsSources: Buzzfeed, Social Media Week, The VergeHosts: Joey Scarillo, Tommy Boyce, Julie BentleyTo subscribe to our newsletter, please enter your email HERE!Email us: Podcasts@Grey.comChoice.crd.co
Takin' Care of Lady Business with Jennifer Justice Episode 037: Trust Your Process: Pivoting Without Fear Co- Founder of THE BOARD, a vetted network of value-driven consultants bringing c-level “dream team” expertise to growing companies. As the former Interim CEO at ONDA Beauty a global clean beauty destination co-founded by Naomi Watts, April was responsible for pivoting the company and supporting a CEO transition. April has long been considered a thought leader, speaking at key industry events including Fast Company's Innovation Festival, FIT's Global Conference, Social Media Week, NYU's Disruption in Luxury Retail Conference, Create and Cultivate, and MasterCard's Women in Wireless Event, and is a sought after participant for panels and podcasts. April is passionate about supporting emerging talent and served as a mentor in the prestigious CFDA Incubator program for 7 years. April is equally passionate about giving back. She sits on the board of Lake & Skye, the Beauty Board at GLAM4GOOD , and Advisory boards for QUADPAY and CAMERA IQ. April is a self proclaimed “accidental activist” and is a founding member of IAMAVOTER - a non partisan public awareness campaign that aims to create a cultural shift around voting and civic engagement. The New York Business Journal honored April as part of their inaugural Women of Influence Awards, and her leadership skills were profiled by Women@Forbes. Listen to this Takin' Care of Lady Business episode where April breaks down how THE BOARD helps connect businesses, and how her decision to pivot careers helped her reach her personal goals: Here is what to expect on this week's show: How collaborative communities like THE BOARD are helping female-founded businesses grow and flourish What you can learn from April's decision to pivot away from the fashion industry and pursue her other passions in tech and entrepreneurship Conceptualizing your professional life as a non-linear process, and recognizing when it might be time to leave your current position for something you are passionate about Tips on managing the deluge of new information, skills, and processes that come with pivoting careers Connect with April and THE BOARD: WEBSITE: http://wearetheboard.co/ LINKEDIN: https://www.linkedin.com/in/april-uchitel-2b56b414/ INSTAGRAM: https://www.instagram.com/apriluchitel/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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