Podcasts about social media week

„Ein Muss für HR-Profis und alle, die LinkedIn noch effektiver nutzen möchten.“ In der Podcast-Folge #8 von Klartext HR Deepdive sprechen Stefan Scheller und Tobias Ganz mit Marc Oliver Nissen, Director Talent Solutions bei LinkedIn in DACH zum Thema „LinkedIn zur HR-Arbeit professionell einsetzen“. LinkedIn gewinnt im deutschsprachigen Raum zunehmend an Bedeutung für Arbeitgeber, um Employer Branding, Personalmarketing und Recruiting voranzubringen. Ebenso zeigen sich immer häufiger Top-Manager auf der Plattform und betreiben Personal Branding. Wie aber LinkedIn professionell und erfolgreich nutzen?   Wir haben mit Marc Oliver Nissen unter anderem gesprochen über * LinkedIn Insights: Marc erläutert die Strategie, die LinkedIn in den letzten Jahren verfolgt hat und beleuchtet die Faktoren, die die Plattform so erfolgreich machen. Sie erfahren, welchen Mehrwert die Mitglieder erwarten können und wohin die Reise für LinkedIn in der Zukunft gehen soll. * HR-Trends: Warum verlieren Titel und Abschlüsse zunehmend an Bedeutung und wieso werden stattdessen Skills immer wichtiger? Marc gibt wertvolle Tipps, wie HR-Profis diesen Trend nutzen können, um ihre Unternehmen erfolgreich zu machen. * Seat at the table: Marc erläutert die wachsende Bedeutung von HR-Profis in Unternehmen und gibt Ratschläge, wie sie sich Gehör bei den obersten Entscheidungsträgern verschaffen können. * Myth-Busting: Gemeinsam räumen wir mit gängigen Vorurteilen über LinkedIn-Beiträge auf und finden heraus, ob es die ideale Zeit zum Posten eigentlich gibt. Marc Oliver Nissen ist Mitglied des Führungsteams der LinkedIn Talent Solutions für die DACH-Region. Er leitet das Berliner Büro und verantwortet kommerzielle Partnerschaften mit großen Industriekunden, renommierten Personaldienstleistern und dem öffentlichen Sektor.   Er bringt umfangreiche Erfahrung in global tätigen Technologiekonzernen und im Bereich der Digitalisierung und Künstlichen Intelligenz mit, die er unter anderem bei LinkedIn und durch seine vorherigen Tätigkeiten bei Oracle in Spanien und Irland erworben hat.   Marc teilt sein Wissen nicht nur mit Kunden und Partnern, sondern auch als Referent. So hat er bereits auf Konferenzen wie der Social Media Week, Hiring Success und verschiedenen Veranstaltungen von Bundesverbänden gesprochen. >> LinkedIn-Profil von Marc Oliver Nissen: https://www.linkedin.com/in/marcolivernissen >> weitere Folgen Klartext HR: https://persoblogger.de/klartext-hr Werden Sie und Ihr HR-Team Mitglied im PERSOBLOGGER CLUB, der HR-Lern-Community: https://club.persoblogger.de

Rachel B. Lee is a Branding Ladyboss and LinkedIn Top Voice. She started her career at the marketing agency, Walton Isaacson, and managed some of Unilever's first social media-driven consumer activations including AXE One Night Only. After landing a summer internship with Microsoft and graduating with an MBA from the University of Texas, Austin, McCombs School of Business in 2016, she entered the partner world at Microsoft.  She's now Co-Owner and CMO of Standout Authority with her husband Joshua B. Lee, supporting the top 1% of business executives and owners in defining their personal brand, becoming a thought leader through content, and creating human connections online through the power of LinkedIn. She's been featured in the Washington Post and is a coveted speaker at conferences like Social Media Week. She's also a University of Texas at Austin Marketing and Industry Consultant and Guest Lecturer, and mamma to Ava, stepmamma to Jayden and Skylar, and dog mamma to Frankie B. Lee.   Connect with Rachel here: linkedin.com/in/therachelblee https://www.instagram.com/therachelblee/ https://standoutauthority.com Don't forget to take our FREE Business Assessment here: https://www.thetimetogrow.com/business-assessment-2024

It's social media week on Sweat Daily! This Monday, Kayla opens up about how being in the public eye has affected her self image. Photoshopped on magazines, comments saying she 'has the body of a little boy', and the comparison culture that even she can't escape. But at the heart of the issue, Kayla is terrified of raising her daughter Arna with a bad self-image. What is social media doing to our bodies? How can we raise our children to be happy with their bodies? Kayla looks for answers this week.Can't get enough of Sweat Daily? Then join us over at Sweat Daily+. Subscribe now to get ad-free early access to every episode – and to hear exclusive extended Tuesday Talk interviews.Want more from Kayla? You can find her on:Instagram - @kayla_itsinesTikTok - @kayla_itsinesLooking to smash your fitness goals? Sign up to the Sweat app, or find us on InstagramInstagram - @sweathttps://sweat.com/sweatdaily Hosted on Acast. See acast.com/privacy for more information.

Professional Builders Secrets brings you an exclusive episode with Bosco Anthony, Chief Brand Officer at Global Rev Gen and former host of the PBS Podcast. Throughout this episode, Bosco delves into advertising strategies tailored for residential builders, shedding light on essential practices you can implement to optimise your marketing efforts. This episode is proudly sponsored by Buildern, a comprehensive all-in-one solution designed to make every step of the construction process as smooth as possible, clicking on the link below to learn more:buildern.com INSIDE EPISODE 142 YOU WILL DISCOVER The significance of understanding your advertising objectives How to implement split testing to enhance ad performance The role of market intelligence in shaping advertising strategies Best practices for qualifying leads The impact of emerging technologies like AI and virtual reality on advertising And much, much more. ABOUT BOSCO ANTHONY Bosco Anthony is a seasoned digital marketing and business growth strategist, an international keynote speaker who has headlined digital events like the OMG Conference, Social Media Camp, SME Expo, and Social Media Week, and is currently the Chief Brand Officer at Global Rev Gen. Connect with Bosco: linkedin.com/in/boscoanthony/ TIMELINE 1:14 Bosco's background 5:24 Understanding advertising objectives 8:38 Market intelligence and AI in advertising 11:54 The benefits of split testing 15:34 Avoiding set and forget strategies LINKS, RESOURCES & MORE APB Website: associationofprofessionalbuilders.com APB Rewards: associationofprofessionalbuilders.com/rewards/ APB on Instagram: instagram.com/apbbuilders/ APB on Facebook: facebook.com/associationofprofessionalbuilders APB on YouTube: youtube.com/c/associationofprofessionalbuilders

In this episode of Yeah That's Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it's been operational. Hosted on Acast. See acast.com/privacy for more information.

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As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.She's also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK's Social Media Week to discuss everything from her personal brand to redefining professionalism.Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant. Hosted on Acast. See acast.com/privacy for more information.

After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.And that's how a Corporate Baddie was born.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK's Social Media Week for an intimate conversation surrounding Brown's journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself. Hosted on Acast. See acast.com/privacy for more information.

This week, Danielle and Lia talk through platform updates from Instagram. Messenger and Notes are both getting some upgrades. They also chat about YouTube's new focus on shopping and TikTok Notes - a brand new, photo-based app from TikTok that is coming soon. You will also hear all about Lia's whirlwind trip to New York for Social Media Week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.However, there's another way to create a more inclusive world and it involves the creatives.Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.Join us virtually at Social Media Week! Hosted on Acast. See acast.com/privacy for more information.

You can control your content. But you can't control who sees it.That's why you need to write both for your niche audience and the general public.Though writing for both is tricky, in this episode, we're learning from the masters.We're talking about Monty Python and the Holy Grail with the help of our guest, Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io.Together, we talk about making your weakness the cornerstone of your content, being down-to-earth and using self-deprecating humor, and writing for both your niche audience as well as the general public.About our guest, Emmanuel CohenManu leads marketing at Walnut.io. He worked for 7 years at Wix, where he managed the social presence and blogs - and took part in 5 Super Bowl campaigns. He has also spoken about social media content at many marketing events, including Social Media Week. Most recently, Manu created an employer branding video for Walnut that went viral in Israel (and did it in less than a week).What B2B Companies Can Learn From Monty Python and the Holy Grail:Make your weakness the cornerstone of your content. Ian says, “What [Monty Python] did was they took their biggest weakness, which is ‘We don't have a lot of money.' How do you tell a medieval story without horses? That's when they had this crazy idea for the coconuts. So instead of coming up with this crazy idea and making it a gag once and that's it, they built it as a cornerstone of the story.” And Manu points out that the coconuts became a running gag, which is a tactic marketers can use, too. He says, “I think people enjoy the wink, you know? ‘Oh, I know what they are referencing.' It creates an emotional connection.” When you not only acknowledge your shortcomings but commit to highlighting them, they become a point of definition and differentiation. Iconic, even. So stand out from the other B2B content by making your weaknesses your strengths.Be down-to-earth (and maybe even a little self-deprecating.) Manu says, “I can't hear someone telling me another time that there is cutting-edge technology that's going to revolutionize an industry. I read this sentence so many times that it's like, ‘Come on,' you know? Show some self-derision and take yourself a nudge down. Be honest about what you are trying to do instead of being pompous, trying to oversell and to show your muscles. I think it worked 20 years ago. Today, it doesn't work. Today, you need to talk to your audience honestly.” It's like how though the members of Monty Python were well-educated, having gone to Oxford and Cambridge, they used plenty of low-brow and self-deprecating humor. So when you're writing content, keep in mind that people easily sniff out hyperbole. So be real in your content, especially about what your product does - or doesn't - do. Write for both your niche audience and the general public. In other words, appeal to both the human and the industry specialist. Manu says, “[Monty Python] knows their topic. And this is the very basis of their success. They know the story [of King Arthur] very well. They know the time very well. They know the history very well. And then they can make jokes that are on one side that address people who understand what they are talking about. And on the other hand, they need to make jokes that are large enough to address a wide audience.”Quotes*”When you think about all the creative work that everyone is doing, they're spending hundreds of thousands of dollars on each video so it looks good. But you don't care if it looks good if the story is right. The creativity needs to be there, but you don't need to spend hundreds of thousands of dollars to make good creative work.” - Manu Cohen*”The absolute genius is that instead of taking the lack of budget as a problem, they turn it to their advantage, right? Por them, it's an opportunity to be more creative.” - Manu Cohen*”Creativity has outsized results. Boring stuff does not have outsized results. Boring things don't go viral.” - Ian Faison*”Find the crazy thing and pull the thread. Find your version of the coconut. Continue going with that as far as you can go.” - Ian Faison*”People are trying too hard to sell the benefits, when in fact benefits are not really important. What people try to solve are pains. So solve a pain with a good story.” - Manu Cohen*”Owning the story is much more powerful than selling a feature or even selling a product. The story is your ‘why.' Why you do stuff. And people connect with that.” - Manu Cohen*”What we're trying to do is always do more. And always trying to create a motion that moves toward more creativity, even if it means a huge failure, right? Because first of all, failure is learning. And second, because you have more of a chance of getting better by trying and failing than by not trying at all. Or by trying what everyone else is doing, which is boring because everyone else is playing it safe. But it's boring. You need to try stuff, to take risks.” - Manu CohenTime Stamps[0:55] Meet Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io[2:59] Exploring the Genius of Monty Python and the Holy Grail[6:48] Manu's Marketing Insights Inspired by Monty Python[15:01] Breaking the Mold: Creative Marketing on a Budget[16:57] The Power of Creativity Over Budget in Marketing[24:38] Embracing Humor in Marketing[27:11] The Power of Storytelling and Creativity[28:37] Leveraging Absurdity and Running Gags[31:41] Building Emotional Connections Through Stories[34:12] The Importance of Taking Risks in Marketing[41:18] Content Strategy and the ROI of CreativityLinksWatch Monty Python and the Holy GrailConnect with Manu on LinkedInLearn more about Walnut.ioAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Amy Shoenthal, author of The Setback Cycle: How Defining Moments Can Move Us Forward merges science, anecdotes and interviews with some of the biggest names to help us understand how to turn setbacks into opportunities. And how about this irony– she got laid off 2 days after we originally spoke!  Amy Shoenthal is a journalist, author and marketing executive. She shines the spotlight on small business owners, entrepreneurs and leaders who have been historically underestimated yet are doing the work to reshape society. As a top contributor to Forbes Women, Amy has interviewed hundreds of influential leaders over the years, from Senator Mazie Hirono, Norma Kamali, Tory Burch, Marie Kondo, Robin Arzón, Eve Rodsky, Jennifer Siebel Newsom and more. Amy has spoken at conferences such as Social Media Week, NFT Week, the Mom 2 Summit, Luminary's How We Built It, and more. Her book The Setback Cycle about how founders and leaders triumph over setbacks is available for preorder. We talk about: How our brain rewires after setbacks–to help us achieve The 4 stages of getting over a setback How to turn a setback into a slingshot for greater success How Amy experienced her personal setback getting sidelined after mat leave then eventually laid off  Did you love today's episode? 1. Take a screenshot and share it to your IG stories. Tag me @kimrittberg 2. Leave us a rating and review on Apple Podcasts! LINKS: -FREE DOWNLOAD: Improve Your Video Quality to Increase Your Revenue - 10 Tips to Take Your Videos from Mediocre to Magnetic click here -Follow host Kim Rittberg on

As we wrap up Social Media Week, we're taking a look at the future of social media content, where things are headed, and what you should be preparing for.

Coming up with a new social media post every day can start to feel daunting after a while. On today's episode, we're explaining the concept of "content multiplication" and how you can use it to easily fill a monthly calendar for your social channels.

Struggling to get engagement on your social media content? There are probably a couple of good reasons why. We're discussing them on today's episode and sharing what you can do to fix it!

This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting.

Ben Jeffries is the 27-year-old CEO of Influencer, a global influencer marketing solution, focused on providing global advertisers with the ability to succeed on social media. Influencer's mission is to build meaningful relationships between creators and brands, whilst making advertising effective, but more importantly inclusive. Influencer works with a number of global brands such as P&G, offering guaranteed results by combining strategic creativity, insights and technology. Ben is an award-winning entrepreneur, with awards from Forbes 30 Under 30 to BMW Entrepreneur of the Year, and has previously spoken at global events such as Cannes Lions, Web Summit, Facebook, TikTok, Advertising Week and Social Media Week, plus many more.

It's been one week since starting my 'Offline Experiment' and do I have some UPDATES FOR YOU lmao! You're going to literally lose your mind when we have our Human Design chart reading with me! If you operate a business, I super recommend adding the Whole Human Strategy Session upgrade... book one while I have openings here: https://katierollins.mykajabi.com/offers/jW42zFL8/checkout For all of my available workshops, courses and coaching: http://katiescourses.com/ Get on my email list where my personal updates are going out more frequently than just the podcast: https://katierollins.mykajabi.com/stayintheloop Download all my freebie's here: https://msha.ke/katierollins.insta/#links-1 If you're loving this podcast, help me reach more people by leaving a 5 star rating and a review. I appreciate you!  Let's connect! Instagram: @katierollins.insta  Tiktok: @katierollins.tiktok  Email: hello@katierollins.com

Franchesca Ramsey, also known as Chescaleigh, is an American comedian, activist, television, and YouTube personality, and actress who has appeared on MTV and MSNBC. Join Michael Jamin and Francheca as they explore her path to success, lessons learned, and what it takes to make it in Hollywood.Show NotesFranchesca Ramsey's Personal Site - https://www.franchesca.net/Franchesca Ramsey on Wikipedia - https://en.wikipedia.org/wiki/Franchesca_RamseyFranchesca Ramsey on Instagram - https://www.instagram.com/chescaleigh/Franchesca Ramsey on TikTok - https://www.tiktok.com/@franchesca_leighFranchesca Ramsey on Twitter - https://twitter.com/chescaleighAutomated TranscriptFranchesca Ramsey (00:00:00):No. You, you never, you never know. And, you know, on the topic of Nose and Failures, I went to the red carpet for the Emmy's in 2008 and I swore that was gonna be my big break. I thought, I was like, I'm never going back to the chamber. Like I, I remember my boss.Michael Jamin (00:00:15):So you went as what?Franchesca Ramsey (00:00:17):As I was a red carpet reporter for.com. Oh yeah. I was on the red carpet. I interviewed like Kathy Griffin and Neil Patrick Harris. And I sang with Josh Groin. Like I had the best time. Right. And then I had to fly back to Florida and go to work. And I was heartbroken. I thought I was gonna get an agent. I thought I was gonna, I just thought like, this is it. I'm, I'm making it. And I did not make it.Michael Jamin (00:00:42):You're listening to Screenwriters. Need to hear this with Michael Jamin.(00:00:50):Hey everyone, it's Michael Jamin. Welcome back to another episode of Screenwriters. Need to hear this. I have a wonderful special guest today and she's extremely inspiring. And if you want to be a screenwriter, you need to hear how this woman broke in because it floored me. I'm here with Franchesca Ramsey and she has all, she's a multi-talented person cause she's an actor or writer performer. But she started as a YouTuber.Franchesca Ramsey (00:01:13):I started on the internet. It's honestly, it still blows my mind when I say it. But the internet opened so many doors for me and I could not be more proud of the career that it's helped me build.Michael Jamin (00:01:26):And you have so much. But I think what's most, like, I wanna talk about all your successes, but to me, what I really interested by are all the failures that led up to yourFranchesca Ramsey (00:01:35):Success,Michael Jamin (00:01:36):. Cause this is not overnight. No. that you made it.Franchesca Ramsey (00:01:39):No, absolutely not. And I really try to be transparent about those things because I know how it is when you're on the other side and you're watching people have all of these wins and you're comparing yourself to them and you're suing that everything is going their way. And the reality is, more oftentimes than not, there are so many nos behind the scene before they got to the yeses that you're getting to watch and experience. Right. So I, I've had a lot of them. ,Michael Jamin (00:02:09):We're gonna go through 'em, but lemme just tell everyone how we met. Cuz we only met on, on Friday. On Friday. I'm not big on Twitter, but I checked it for some reason, fate told me to check it. And someone had tagged me in a tweet saying, there are two screenwriters you need to follow me and you and your your, your Twitter is tr is is ChecheFranchesca Ramsey (00:02:26):Lee. Yeah,Michael Jamin (00:02:27):Chely. Which is, which is Lee's probably your middle name.Franchesca Ramsey (00:02:29):Lee is my middle name. Yeah.Michael Jamin (00:02:31):Okay. And so they tagged me and you and I, I didn't know you, so I was like, oh, look at her. And I clicked on your link and then I, and I realized, oh, what, you got a huge following and you have some interesting, you talk about interesting things. So I follow you. And then later that day, literally that day, I'm picketing cuz run, strike the Disney lot. And then you call out to me cuz you recognized me.Franchesca Ramsey (00:02:49):Yeah. Oh my God. I mean, I, I mean I, so I started following you on TikTok. It's been a while. I'm still pretty new to TikTok. I think I've only been on there like a year. I'd begrudgingly joined. I was one of those mm-hmm. . and so there's not a lot of TV people on there. Right. And the thing that I was saying to you at the Disney lot was, I appreciate that you have demystified the, the process and the business because there are a lot of people who love and enjoy television, talking about the business, and yet they have never worked in the business. And you come from a place of, yeah, I have sold shows. I've worked in hit series. I, you know, you've done so many things. And just being able to see someone who knows what they're talking about, but again, is making it accessible, is really inspiring. And it really is in line with the ethos of my work.Michael Jamin (00:03:39):And and you do all of that. I wanna talk about, jeez. Well, actually, actually, I should probably say how everyone knows you. Okay. Yes. You've done a ton. You first of all, you were a correspondent on the Nightly Show with, with Larry Wilmore, who Yes. It's funny I know so many writers and he, I, I think of him as a sitcom writer because he's written, he's a writer. Yeah. But he's also a performer's. Like you're singing yourself. He's a multi-talented person, but also decoded on m comedy Central. Mm-Hmm. Franchesca Ramsey (00:04:05):Mtv. Mtv. Decoded. Oh,Michael Jamin (00:04:06):Mtv. Yeah. Okay. I, Carly, which you did one season on Yeah.Franchesca Ramsey (00:04:09):The reboot. I, yeah, I did the first season of the reboot.Michael Jamin (00:04:12):Right. And that must have been, oh, I don't wanna talk about that. Yeah,Franchesca Ramsey (00:04:16):Yeah.Michael Jamin (00:04:16):We'll talk about that. We're gonna get into all that. You, you wrote for the Oscars in 2020. Mm-Hmm. you were, you were recurring on superstores an actor, right?Franchesca Ramsey (00:04:24):I was, yeah. I was recurring, recurring for 12 episodes in season six.Michael Jamin (00:04:28):Wow. That's, that's, that's,Franchesca Ramsey (00:04:29):Yeah. And I did that and I did that while I was a writer, producer on iCarly. So I had They didn't let you leave? They did let me leave. And I had many a times that I was on set at five o'clock in the morning to shoot, to go to shoot a superstore. And then I still had to get my outline and on time , and I did it. Oh my God.Michael Jamin (00:04:51):But, but Oh, and but you started mm-hmm. , even before this, you had a, you had a viral video Yeah. That went on YouTube.Franchesca Ramsey (00:04:58):Yeah. So I, I started making YouTube videos when I was in college. Not to date myself Right. But my senior year of college, YouTube was founded and I started making YouTube videos. And I had my very first viral video in 2012, which was Shit, white Girls Say to BlackMichael Jamin (00:05:15):Girls. Oh, you started, but you didn't start in 2012.Franchesca Ramsey (00:05:17):When did you start? No, I started in, I started in 2006.Michael Jamin (00:05:20):And then, right. So you had many, you did years of not making viralFranchesca Ramsey (00:05:25):Videos. Yes, yes, yes, yes. I was working as a graphic designer. I worked I worked in beauty and fashion mostly. So I worked at Maybelline, I worked in the package department. I was Photoshopping eyelashes on packages. The mascara does not make your eyelashes that long. , that was me. And then I also worked at Anne Taylor and I was working at Ann Taylor when I went viral in 2012.Michael Jamin (00:05:50):But did you not, did you, like when you were in high school, in college, did you want, I mean, guess, did you wannaFranchesca Ramsey (00:05:55):Be a writer performer? Yeah, no, actually I wanted to be an actor. I went to a performing arts middle and high school. There are a number of alumni from my high school. The person that most people know is Eric Andre. He's a comedian. Right. He was a year older than me. And there are a lot of us from my high school that are still in the business. And I went to college for acting. I went to the University of Michigan, but I left largely because I was struggling after losing my acting scholarship. I had a scholarship my first year, my second year I didn't. And I got a job. DidMichael Jamin (00:06:26):They, could you a scholarship for only one year? IsFranchesca Ramsey (00:06:28):That how works? Well, it was so it was not a need-based scholarship, meaning that it was not based on your parents' income. It was a talent based scholarship. So I auditioned for the school. I got a scholarship my first year. And then after that, the whole faculty voted on who got the scholarship. And because I was only a sophomore, I didn't know everybody. So most of the people that got the scholarship the next year were like juniors and seniors. So I was working part-time at school. I worked for the School of Public Health. I was working on their website. I was a self-taught designer had a bootleg of Photoshop and I'd gone to H T M L camp in middle school. And so I was like uploading files and shit, and I was getting paid 20 bucks an hour. And I was like, yo, this is it. I was like, maybe I should be a graphic designer. . So I left Michigan, moved back to Florida, which is where I'm from, and went to design school and was Oh, really? Studying graphic design. Yeah. And, you know, just I always kept a blog. I'd had a website since middle school. And when YouTube came out, I was like, yo, this is, this is really neat. ButMichael Jamin (00:07:34):This was just cuz you wanted personal expression.Franchesca Ramsey (00:07:37):Yeah. I just thought it was cool. I'd always, I was on live journal and I had dreadlocks at the time, and so I was always like taking photos of my hairstyles and like doing tutorials and just writing about my daily life. I mean, before, before there were digital cameras, I had like a scanner. And so I would go and get my photos developed and then I would scan them and I would post them on my little website. And it was just, I've always been a journaler. I've always like really loved, like just keeping track of my life. I am an only child, so I, I just like, I, that's just always been my form of expression. And so when YouTube came out, I felt like it was the perfect combination of all the things I was already interested in. Right. So I started making YouTube videos in 2006.Michael Jamin (00:08:21):But, and some of those, cause I went, I I scrolled down. You got a long list.Franchesca Ramsey (00:08:24):Yeah. I have so many .Michael Jamin (00:08:26):And some of them were just like, oh, here's, here's how I do my hair. And here's like, yeah. But then you started venturing off into more scripted, you know,Franchesca Ramsey (00:08:33):Compliment stuff. Yeah. I mean, so honestly what happened was I was watching Eric become a successful standup, and I remember him calling me and him saying, there are no black girls in New York doing standup. And I was like, really? And he was like, yeah. Oh my, this is my bad Eric. He's like, yeah, yeah, yeah. You got it. You got you. They're so funny. You should be doing this. And I was like, oh, I don't know. Like, I've never done standup. Right. And so I got a copy of the Comedy Bible, which is a great book that I recommend. Okay. And I used it to write my first standup set and was doing comedy in, in Miami and was making sketches and trying to promote my comedy career via YouTube. AndMichael Jamin (00:09:14):Was that working? I mean,Franchesca Ramsey (00:09:15):Yeah, it was. I mean, I was, it's so interesting because where we are with social media is just like, it just feels so accessible now. But like back in my day, I didn't know anyone that had a website. Right. And I had business cards that had my website, my YouTube on them, and I would go to comedy shows and I would say like, oh, you should watch my YouTube channel and like, get on my email list. And, you know, when I would do competitions at the Hollywood Improv, like I would send out emails and I would say, please come to my shows. And did people I Yeah, they did, they didMichael Jamin (00:09:51):Come. So these are your fans would come basically people who were on your email list? JustFranchesca Ramsey (00:09:55):People that I would, I would, I would, if you met me somewhere, I was asking you to be on my email list. Really. And after I graduated college, I got a job as the communications manager at the Miami Beach Chamber of Commerce. So I was doing all of their graphics and PR stuff. And so I was learning how to write press releases. And so like, I was using that to build my online community for my YouTube channel. Right. And I, yeah. And I entered a YouTube contest in 2008, I guess. Yeah. 2008. It was the Red Carpet Reporter contest. Really? And I went to the Emmy's. Yeah. And I I You,Michael Jamin (00:10:33):You entered and you won?Franchesca Ramsey (00:10:34):I entered and I won. And I, I , I really used the things I learned at the Chamber. Like I sent out a press release about myself, , to like, local news. And news was on like my local news. Wow. I threw a party so people would vote for me. Like .Michael Jamin (00:10:52):So this is like, it was a lot. Cause so many people say, well, you know, how do I get an agent? How do I, people expect agents, managers, producers to make their career. And that's not what you are doing. No,Franchesca Ramsey (00:11:03):No.Michael Jamin (00:11:03):You're doing it yourself and you're not asking for permission, you're doing it.Franchesca Ramsey (00:11:07):No, I, working at the Chamber was really eye-opening for me because I learned so much about the power of networking. Right. I always had business cards. Every time I would meet someone like a tip that I learned was I would keep a little sharpie in my bag and I would write a interesting tidbit about them on their, on their business card. And then I would email them and I would talk about something that they had said to me. So like, if you said, oh, I gotta leave for my kid's soccer game, I would email you and I'd say, it was really great meeting you at the, the Coffee with the President event. I hope your kid, you know, killed the soccer game. You know, some, just something like that. And then people would be like, oh my gosh, she was so thoughtful. Like, yeah.Michael Jamin (00:11:44):But these are people who you, you don't, are are these people that you think that can help you? Like, who are these people you're meeting that you want their business card, that you wanna wanna email them? No, they'reFranchesca Ramsey (00:11:52):Not, they're not people that I think can help me. Like, I, I just think of it as, you know, when you meet someone and you connect with them, it's not necessarily that they're gonna help you get further mm-hmm. . But like, if, if we have a connection and we like each other, like maybe there's a world in which we work together, or Yeah. I've got this, I'm doing this contest and I need as many votes as possible. And I met you at an event and we got along, or I'm doing standup now and I'm like, Hey, you know, remember I was kind of funny when we met, like come to the standup,Michael Jamin (00:12:22):But how often would you, if you met, I don't know, let's say, I don't know how many people we've met in a month, let's say it's a dozen. How often are you contacting them to stay in touch to let them know they'reFranchesca Ramsey (00:12:32):Live? So I was, so, so again, I was working at the Miami Beach Chamber of Commerce, which is a membership organization for small businesses. Mm-Hmm. . And we would put together events. We had a weekly coffee with our president every Friday. We had dinner galas, we had golf tournaments. We would go to like, opening of businesses. Like we were doing events all the time. And at every event I was just like, hi, hey, nice to meet you. And I was just meeting as many people as possible and I was doing some of this on Company Jam. I was sending emails and being like, Hey, I met you at this event, can I put you on my email list? You know? Right. soMichael Jamin (00:13:06):I How did you get to be so smart about this though? I mean, like, like did someone teach you this or is this like, I'll just gonna, I like thisFranchesca Ramsey (00:13:11):Idea. I, I will say I learned a lot from the Chamber because we had we had like a women's group and we had like a young professionals group. And because I worked at the Chamber, I was there for all of these events. And I will also add, this was my first job outta college. I am still friends with the people I worked with at the Chamber. I'm still friends with the members that, you know, I met when I did my book tour in 2018, I was able to do it at a bookstore that was one of the members of the chamber when I, you know, I was like trying to get something together. And the bookstore was like, yes, we will absolutely buy copies of your book. We remember you. Right. And right. And it's, I think oftentimes people think about networking for like, these selfish, you know, I'm gonna move forward.(00:13:57):Right. But if you come from a genuine place of just getting to know people and, and showing real interest, my dad always says, be interested. Not interesting. Right. Actually, just like getting to know people and connect with them, you will find that people are like, yeah, you know what? I could throw you five books. You know what? I got a place that you can host a comedy show a actually I will buy a book. Like, people wanna help you. And I was really fortunate I got that job not knowing what it was. And I say all the time, it really like laid the foundation for me when it came to the power of networking and that people like who, you know, really does help you get ahead. But it also enriches your life and your career.Michael Jamin (00:14:38):But how else did it help you knowing any of these people later? Like how, how else did it, you know, materially Okay. I get, yes, you had a and you could, you could do a signing at the store, but how else did it help you?Franchesca Ramsey (00:14:50):I think just helped me to see people that like believed in me. You know, when it was time for me to have comedy shows and stuff. And especially there's so many places where you have to ha bring 10 people. Oh, okay. You, you, you gotta do a bringer show if you're gonna get on stage. And so, you know, kind of corralling my email list to get people to come and support me when I did that YouTube contest and I needed people to vote for me. Right. I, there was a member who had a nightclub and so I threw a party at the nightclub and it was genuinely me just being like, can I throw a party here? And they were like, yeah, no problem. Your, are your friends gonna buy drinks? Right? Yes. . So I set up little laptops and I had people voting for me at the party and Wow. And I, and I won the contest.Michael Jamin (00:15:35):So these are just so small, little, little unexpected ways that just pay that just pay off. But you don't know how or whenFranchesca Ramsey (00:15:41):Yeah. Pay off. No, you, you never, you never know. And, you know, on the topic of knows and failures, I went to the red carpet for the Emmy's in 2008 and I swore that was gonna be my big break. I thought, I was like, I'm never going back to the chamber. Like I, I remember my boss. WellMichael Jamin (00:15:57):You went as what? AsFranchesca Ramsey (00:15:59):I was a red carpet reporter for people.com. Oh yeah. I was on the red carpet. I interviewed like Kathy Griffin and Neil Patrick Harris and mm-hmm. , I sang with Josh Groin, like I had the best time. Right. And then I had to fly back to Florida and go to work and I was heartbroken. I thought I was gonna get an agent. I thought I was gonna, I just thought like, this is it. I'm, I'm making it. And I did not make it. I went AndMichael Jamin (00:16:24):How did you get that job to begin with? The, you know, the red carpet shop? I, because you didn't have an agent?Franchesca Ramsey (00:16:29):I, I entered the YouTube contest. So theMichael Jamin (00:16:31):Contest that was just from that.Franchesca Ramsey (00:16:31):Okay. Yeah. So you had to send in a video of you doing an interview. And I interviewed like my boyfriend at the time and my dog. And then I, you know, I was in the finalist and then I went on the streets of Miami Beach and I just interviewed people. Right. And and then it was voting. So then I, you know, I was doing all, I was hustling to get votes.Michael Jamin (00:16:50):It's so funny cause you are not shy. I mean, no, like, that's how I met. I mean, right. And good for you and good for you. I mean, who else is gonna advocate for you, if not for yourself? I think people want agents. Like they want an advocate. Well be your own advocate. HowFranchesca Ramsey (00:17:02):About that? No. Yeah, no, it's totally true. And look, I, I, I did that red carpet reporter contest and I, you know, I was kind of thrown to the wolves in that nobody was helping me. Right. interview people. They gave me a list of potential celebrities and I watched as many shows that were nominated as possible. I wrote jokes. There was a person under the camera poking me in the leg being like, you gotta hurry it up, wrap it up, wrap it up. I was like, I don't know what I'm doing. Like, I just was going for it. And I really thought, and my videos were, they were funny, the clips were viral. I was doing great. And then nothing happened. Like, it was it,Michael Jamin (00:17:39):Did they ask you back the year later? Or No?Franchesca Ramsey (00:17:41):No. Nothing. No. They didn't even do the contest again. It just, it just was over. I thought people, people.com was like, we loved you. And I was like, great. Do you wanna hire me? And they were like, no, ,Michael Jamin (00:17:53):No. What makes you, why, why would you think we wanna hire you ?Franchesca Ramsey (00:17:57):I was so heartbroken. I moved, I moved to New York the next year, Uhhuh, and I did kind of like the little tour. Like I went to the people offices. I got all dressed up and I was like, remember me? I won that contest. And they were like, yes. When like, what, what do you want? I was like, I, I thought I would get a job. .Michael Jamin (00:18:14):Really? Yeah. And so then what happened? So, okay, good, good. , you got, you're here and then you fell back a couple pegs. That's fine. And then what happened?Franchesca Ramsey (00:18:21):Yeah, so I was kind of pounding the pavement in New York. I did all sorts of jobs. I stuffed envelopes for like a a temp agency. And, you know, I'd gone to school for graph graphic design and I was going to lots of events in New York. Like I went to social Media week in New York. Right. And I met a guy at Social media. He probably was trying to date me in, in hindsight, I had a boyfriend. Right. But I met this guy at Social Media Week and he worked for a creative temp agency. And he was like, oh, well I can help you find a job. And I was like, really? And he was like, yeah. So as this, at this temp agency, I was just doing design for a bunch of different places. So I did some design for the botanical gardens. I had to ride a hour plus train up to the freaking Bronx. Mm-Hmm. . And I was, you know, pushing pixels around for the for the botanical garden. I also worked for this place that did like a big book of I guess it was like a, it was like a fashion book that got put out every year. I, I don't really remember what it was, but I was, you know, just doing a lot of photo editing and stuff. And that's, and then I got the Maybelline job through a friend.Michael Jamin (00:19:32):But that wa I, I wanna, but Okay. But then all the while you're still putting out YouTube videos, right?Franchesca Ramsey (00:19:36):Yeah, I was still making YouTube videos. I was usually like waking up early and editing. I was stealing my neighbor's wifi so I would upload before I went to work because Uhhuh, that was when nobody was on the internet. Youtube was very slow back then. So Yeah. You to like, leave your computer uninterrupted to upload videosMichael Jamin (00:19:57):And, but, but pe people were slowly finding you at this point, or no?Franchesca Ramsey (00:20:01):Yeah. I mean, I was building a little bit of an audience cuz I was making those hairstyle videos. And remember I had had a website in middle school and high school. Right. So I had, I was building my audience. Like I was in this live journal community called, oh no they didn't, which was like a gossip community. Uhhuh . So I posted my videos there. I was in a dreadlock community called Get Up, dread Up, and I would post my hair videos there. And, but atMichael Jamin (00:20:28):Some point you, you decided to make a leap Cause you you had that one video that went viral.Franchesca Ramsey (00:20:32):Yeah, so actually before that, I entered another contest in 2011 called the YouTube Next Up Contest, Uhhuh . And and I won that contest. It was a contest to find like YouTube's next big stars. Right. And it was me and 25 other people. And we each won $35,000. Nice. And we spent a week at YouTube learning how to like better produce our videos and we got new cameras andMichael Jamin (00:20:57):Out here YouTube and, and my, inFranchesca Ramsey (00:20:59):New York? InMichael Jamin (00:21:00):New York. Oh, New York. Okay. Yeah. You know, my partner and I ran a show by from Renton Link.Franchesca Ramsey (00:21:04):Oh, well yeah. I love them.Michael Jamin (00:21:05):Yeah. They're, they had a show, YouTube offered them money, like a lot of money to make a sitcom and they hired us to, to be the right to run.Franchesca Ramsey (00:21:11):Oh, cool. Yeah. No, I love, I love them. I was in one of their, I was in the old collab video with them years ago. Oh wow. Yeah. So I got to meet so many YouTubers from that, and actually my current writing partner, I met her through the YouTube. Next up she was a freelance producer at YouTube and they put us in little teams and had us make YouTube videos, Uhhuh. And she and I, she and I really hit it off and we stayed friends. And the, the year after I did next up is when I had my first big viral video. And I really believe that next up taught me a lot about, you know, tentpole content. Like thinking about my content around holidays and special events and trending stories and finding ways to infuse my personal voice. And so I started kind of like changing my content right. Where I was just doing hair stuff. Right. And I was doing random comedy things, just being more focused.Michael Jamin (00:22:03):And what was your focus?Franchesca Ramsey (00:22:04):Well, my focus was more of looking at trends and finding ways to infuse myself in them uhhuh. And looking at what everybody's talking about and how can I put my own unique spin on it. Right. And so what happened was, there was a viral video called Shit Girls Say. Right. And it was a guy in a wig just doing a bunch of different things that girls say. And there were lots of parodies. There was like, shit, black girls say shit, moms say shit, dad say, and I was trying to figure out, I was like, I wanna do one, but I don't know what I wanna do. And I had gone home for the holidays and I was at a party, a Christmas party mm-hmm. and everyone was drinking and I was not, because I was the designated driver. And as my friends were getting drunker, people were starting to say some things to me that just were at the time things that a lot of my white suburban friends would say to me.(00:22:57):And I wouldn't think twice about, but because I had this video in my head, I was like, oh, maybe this is the video. People were like touching my hair and, you know, just saying things that I don't believe were coming from a bad place. Right. But I was like, something is in this. But I was like, I don't know, like, I don't know what to make this. It's like, I was like, shit black girls say, I was like, shit, white girls say, and I hate to even say it. My ex was like, maybe it should be shit white girls say to black girls. And I was like, no, that doesn't make sense. The the meme is shit. Girls say so it has to be that. And my ex was like, why, why does it have to be like that? And I was like, I dunno, I don't, I really wrestled with it. And then I thought, well, maybe that's what it'll be. So I wrote down all of the things that people had said to me. Right. I shot the video, I uploaded it before I went to work. And by lunchtime it had like a million views. And my email was just like blowing up. My phone was just like going nuts. No one at Ann Taylor knew I made YouTube videos, Uhhuh . And I was like freaking out. It was like, what? The frick is happening?Michael Jamin (00:24:02):Freaking out. Because you were worried you were just in trouble, Atara, or what? No,Franchesca Ramsey (00:24:06):No, I was just freaking out in the sense that I was feeling overwhelmed because my inbox was suddenly, you know, NPR wants to interview you and the Huffington Post wants to write something about you. Yeah. And like all of these agents and S n L reached out to me and they were like, we would love for you to audition for S N L. And I was like, what the f I was at work while this was happening. Wow. And I was like crying at my desk and, and my coworkers were like,Michael Jamin (00:24:31):What is all like tears of joy. No tears.Franchesca Ramsey (00:24:33):Yeah. Tears of joy, but also tears of like, I'm very emotional. I was very, I was just overwhelmed. Like, I don't know how to handle this. And, butMichael Jamin (00:24:43):That video is, is wonderful. Yeah. obviously I watched it, but were you, I mean you were making a statement?Franchesca Ramsey (00:24:50):Yeah. I mean, I don't think I knew I was making a statement. I thought I was just genuinely, I thought I was making a video about being from West Palm Beach, going to private school, where oftentimes I was the only black person in my class. And having my friends who were well-meaning say things to me that I knew made me feel uncomfortable, but I wasn't really sure why.Michael Jamin (00:25:14):You weren't sure why?Franchesca Ramsey (00:25:15):I wasn't sure why, but I knew I, but I knew there was something funny about it. Right. And I, and I think my surprise was realizing that I had captured a universal experience that other black people and just marginalized people in general experience where people in their lives are like, you're different from me. And they're acknowledging it in a way that is not necessarily malicious, but it does still feel uncomfortable.Michael Jamin (00:25:39):But, but some of them were kind of cringy. Some were like, Ooh, did someone, some of them really say that to you?Franchesca Ramsey (00:25:45):Like, oh my god, really? Oh my God. Yeah. Yeah. And, but that's also what was incredible to me about it is because the comments were like, this is my life. The comments were saying, I am the only black girl in my school in Idaho, and this has happened to me. And, and I'm, I'm watching these comments coming come in and realizing like, oh, I did something with this that I didn't anticipate. Yeah. I, you know, I got invited to be on Anderson Cooper. They did a whole segment about me in that video. I had never been on national television before. And, and, and I, I was like, I had no agent. I had no help. I did my own makeup, which mm-hmm. I think I did good. But like, I was like, I don't know what I'm doing. And I stillMichael Jamin (00:26:25):Have How did your friend, how did your friends react to it though when they saw it?Franchesca Ramsey (00:26:29):Oh my God, they thought it was amazing. My whole, I I mean this was, butMichael Jamin (00:26:32):But they were the ones who said these things to you.Franchesca Ramsey (00:26:34):Yeah. And they were like, this is really fun. One of the girls that like was the main culprit came with, with me to Anderson Cooper .Michael Jamin (00:26:39):But aren't they supposed to apologize for, I mean, they're not supposed to think it's funny. They're supposed to say, I'm sorry. I said those things.Franchesca Ramsey (00:26:45):, you know, I, I I think it's also just a symptom of where I was in my life because at that time now we talk about privilege and microaggressions in a way that feels, you know very forward thinking and, and progressive. And in 2012, we were not. Right. And so again, while I knew that those comments made me uncomfortable, I did not have the language to explain why. Right. And I, and I did not believe my friends were malicious, and I still don't believe that they were malicious. It's just a symptom of your privilege. And that is something that people do all of the time, right? Mm-Hmm. , like straight people do that to gay people. Right. Gay bodied people do that to disabled people. Like cis people do that to trans people. It happens across every dynamic and, and every identity. And so I don't think my friends, some of them did feel like, oh my God, this makes me like look bad. Right? But I didn't have anyone that felt like, oh, Francesca hates me. Like, everybody knew I was making comedy content. Mm-Hmm. . And a lot of my friends that were sharing it across all backgrounds were like, oh my God, this has happened to me. Or Oh my God, I need to check myself. Because Right. In the context, this doesn't seem great. Right.Michael Jamin (00:27:59):Do Now I imagine putting yourself out there, cause I know what it's like, it exposed you to backlash too. And myFranchesca Ramsey (00:28:07):God. Oh my God, yes.Michael Jamin (00:28:09): What, what and what was that like for you the first time? And what's your advice? For me itFranchesca Ramsey (00:28:13):Was r it was really hard. It was really hard. So that video got about 12 million views in the first week. Right. And, you know, again, today 12 million views maybe. Doesn't seem like a lot.Michael Jamin (00:28:24):No, it's a lot. It's aFranchesca Ramsey (00:28:25):Lot. I mean, I, I, you know, TikTok, people are blowing up all the time, but it was really big for me. Right. But again, because I was talking about race, there were a lot of people that were uncomfortable and there were people that were calling me a racist. They were saying that I hate white people and you know, this is not right. And if it was reversed and, and I, for better or for worse, am very accessible. So I was in the comments, like fighting with people. I was arguing back and forthMichael Jamin (00:28:52):And why? So that's the thing.Franchesca Ramsey (00:28:54):Yeah. And I, and I do youMichael Jamin (00:28:55):Should you do that?Franchesca Ramsey (00:28:57):No, I, I think you really have to pick your battles mm-hmm. . And I think that, I think that there are some people that are always gonna dislike you no matter what. And they always have, they already have their mind made up about you. Yeah. And so you have to decide like, what is the purpose of me engaging with this person? And for me, especially on Twitter, even if I engage with someone who I disagree with, if I think I can make a broader point about the misconception, or I can clarify something, or I can use them as an example of how to better defend yourself on certain topics, I'll do it. Versus there are a lot of people I just don't engage with at all. ButMichael Jamin (00:29:37):You, I I'm gonna guess I'm taking a wild guess though. I'm gonna guess that you've never once changed anybody's mind.Franchesca Ramsey (00:29:45):I dunno that that's, I don't, I I'm gonna push back and say I don't necessarily think that that's true because I got a lot of emails from people that said that I did change their minds. Really. But I think, but I think it's, again, it's also a matter of what your approach is. And it also has to be somebody who actually wants to have their mind changed. There's a difference between somebody that just wants to argue. Right. And someone who genuinely says, I don't understand this thing and I want to, and I think whether it's online or in real life, we have to be better at gauging the difference because it is a waste of your time to argue with the person who already has their mind made up. Mm-Hmm. versus to engage with the person who says, you've made me think about this differently. I'm not sure I agree yet, but I'm like close to figuring out if, if I could be.Michael Jamin (00:30:31):And that makes you feel good knowing that, I mean,Franchesca Ramsey (00:30:34):Yeah. I mean me, it'sMichael Jamin (00:30:35):Exhausting. That's all. Yeah.Franchesca Ramsey (00:30:37):It isMichael Jamin (00:30:37):Exhausting. It really is.Franchesca Ramsey (00:30:39):It is exhausting. But I think what that video taught me about myself, and it really kind of shaped the direction that my content went in Yeah. Is that there's a lot of, that comedy is really powerful, that we can tell stories that we can tell the stories of people that don't necessarily see themselves represented and feel like they're being heard. We can expose people to new ideas. Mm-Hmm. , we can get people to think about the world that they inhabit and how they move through the world differently. And I realized like using comedy to talk about serious stuff is something that I wasn't seeing other people do on YouTube. And so I really started like shifting my content Yes. In that direction.Michael Jamin (00:31:19):That's almo. Would you say that's kind of your brand now? I mean, what? Whatever that means.Franchesca Ramsey (00:31:23):Yeah. It was, and I'm, I don't know. It's hard. I'm trying to get out of it if I'm being honest.Michael Jamin (00:31:28):Why? Okay. Yeah. Why?Franchesca Ramsey (00:31:29):Because it is exhausting. Because, because as a black woman moving through the world, I'm constantly being asked to justify my existence and educate people mm-hmm. and talk about serious topics all the time. Right. So then to do that for my job is, is dually exhausting. And, and I, I struggle with it because I know I'm good at it. Right. And I know it's important, but it takes a lot out of me. Yeah. It ta and, and you know, like, I'm dealing with this right now with the writer strike where I'm making a lot of content about the strike because I think it's important. But I'm also being asked and pulled and every direction where people like, explain this will tell me this, well, it makes sense, da da da da da. And I'm like, this is actually my livelihood. Like this is not just a trending topic on Twitter. Like this is about how I'm gonna continue to make a life for myself, you know?Michael Jamin (00:32:21):But Okay. So you're, are you're still, are you still making original content on YouTube? No. No. Why not? I think you should Franchesca Ramsey (00:32:29):I have, I have a, cause I, I have a complicated relationship with YouTube Uhhuh. I guess the, the best way to say it is, you know, after, after, after I went viral, I got an agent. I left my day job, I started auditioning and, andMichael Jamin (00:32:45):The, and the, I say want, I wanna slow it down. The agent reached out to you?Franchesca Ramsey (00:32:49):Yes. Yes. Okay. Yes. Okay. And I will also add that prior to that, I had made DVDs of all my standup and all my sketches, and I had mailed them out to every agent in New York. And not one person got back to me.Michael Jamin (00:33:03):This is exactly what Okay. So I do a, a monthly webinar, free webinar where I talk about Hollywood and how to break in, this is exactly what I talked about yesterday. Yeah. Is that you have to make them beg Yeah. If you're begging them, it's not gonna happen. Right. It's not gonna happen. Right. They have to look at you like you are, like you have dollar signs on your face Yeah. And you're a big bag of money. And when they see money on your face, they'll come after you. Yeah. Which is what they saw with you. Okay. This isFranchesca Ramsey (00:33:27):Someone, it was like the, it was like the year prior I had sent out those DVDs and I did not get one person to get back toMichael Jamin (00:33:33):You. Same person, same talent. Yeah. You just didn't have the platform yet.Franchesca Ramsey (00:33:37):Yeah. And then suddenly everybody wanted me. So then I, you know, I got this agent and, you know, I got the opportunity. I, I met with a manager and she said like, what's your dream? And I said, I want my own TV show. AndMichael Jamin (00:33:50):She What kind of show, by the way?Franchesca Ramsey (00:33:52):Well, I didn't really know. I just knew I wanted a show. And she looked at my YouTube channel and was like, well, we should pitch like a sketch show. So I was out pitching the sketch show, nobody bought it. Mm-Hmm. . And one of the places I went to though was M T V. And M T V was like, well, we really like you. We have this show about feminism and and pop culture that's doing really well. Would you be interested in developing something similar about race? And I was like, yeah, that sounds cool. So I met with this production company called Corn Neighbor Brown. Mm-Hmm. , we started developing what then became M T v Decoded mm-hmm. . And, you know, I, Dakota has opened so many doors for me. I'm, I'm so proud of that show. But I dealt with so much harassment because of that show so much. And YouTube, for Better for worse, did not really support me. And, and I, and I, and I really struggled with that becauseMichael Jamin (00:34:45):What kind of support were you hoping to get from them?Franchesca Ramsey (00:34:48):Well, people were making death threats. Oh. People were taking my content and they were editing together videos of me to make me say that I hate all white men and I hate all white people. Oh my God. And I think people should die. And, and, and, and YouTube was like, well, you know, it's not a copyright violation. And I was like, how is this not a copyright violation? Like, soMichael Jamin (00:35:07):What do you do when that hap what do you do when that happens?Franchesca Ramsey (00:35:10):I mean, what I did was I ended up walking away. I mean, I did it for six years. And again, I am so thankful for all the doors that it opened, but I had to ask myself like, is this worth it in terms of what I want? And what I want is to be a comedy writer. I don't want to be a professional educator. I don't want,Michael Jamin (00:35:29):But I imagine you were also monetizing this from YouTube. You were making monies, right?Franchesca Ramsey (00:35:32):Well, it was MTV's content. So I was not making, I was making a flat rate on every episode. I was credited as executive producer because I had developed the show. So I was being paid as the host and executive produ producer, and I was paid anytime I wrote an episode mm-hmm. . And I wrote about, I'm gonna say I wrote about like 50% of the episodes, and then I got hired on the nightly show. Right. So I was on TV and I was doing Dakota at the same time. So we brought in writers. Right.(00:36:02):so I was making a flat rate. I wasn't making, I wasn't making a ton of money. I I I, I worked part-time jobs. I worked as a writer for Upward for three years. Mm-Hmm. , I was speaking at colleges, I was doing like little TV things here and there, but I was M T V was not paying all my bills. Right. and so when I really like took a step back and looked at where I wanted to go in my career, I was like, I just don't wanna be an internet personality for the rest of my life. Mm-Hmm. . And I don't wanna be the girl who just talks about race. And I was like, I'm glad that this is given me a platform and opened all these doors for me. But I would meet people and they would, they were surprised that I was funny. And, and I would say, well, I'm a comedian. They're like, no, you're not. I see you onde coded. And I'm like, right. Well, Dakota is like an educational show. I'm, I'm not, I'm not know. But the thingMichael Jamin (00:36:54):Is, people say to me, I'm afraid about, like, they're not even in the business yet. I'm afraid about being put into a box. Right. I'm afraid of about doing this one thing that getting stuck in the box. And my attitude is get in a box first. You know, you need to get work.Franchesca Ramsey (00:37:06):Yeah. Get in the box first. Yeah. And thenMichael Jamin (00:37:07):You worry about getting out of the box.Franchesca Ramsey (00:37:09):Yeah. Right. Yeah. And I, and I would, yes, I, I agree. Like, and if, for me, I didn't know I was getting into a box. I was following what was being successful for me and what I was enjoying and what I was good at. And I did that for six years. You know, I was on the nightly show. And, and even that, like, I started for a minute. I was like, oh, I think I wanna be a late night host. And then I was realizing like, oh, this is really hard. Like mm-hmm. talking about the news and, and, and writing about news, writing about what's happening in the world and trying to put in a funny spin is just a, it's hard. It's so hard. And again, I learned so much, but I think what I really learned was, I was like, if I have a TV show one night a week, I don't wanna do five nights a week, .Michael Jamin (00:37:51):But even on your channel, which I poked around, I was like, oh my God. Like you interviewed Michelle Obama. I was like, what? Like what? How did that come about? ?Franchesca Ramsey (00:37:58):Yeah. I mean that was, that was through YouTube. I, so, because I was so active and I had won that Emmy's contest and I won that next step contest, like I had a relationship with YouTube, like I would speak at events there. Mm-Hmm. one time they had this party where they had an airplane circling LA with like celebrities. And I hosted the plane. Like I was speaking over like the, the speaker in the plane. It was so weird. It was very fun. But like, that was because of YouTube. And so they would regularly reach out to me and say like, oh, we're doing this event which you hosted, or would you speak on this panel? Or whatever. SoMichael Jamin (00:38:36):Leaving, it must've been very hard for you because on the one hand, they were good too. You on the other hand,Franchesca Ramsey (00:38:41):Yeah. I mean, I wasn't getting paid for a lot of those things. Like I Oh really? No, no, it was justMichael Jamin (00:38:45):Exposure.Franchesca Ramsey (00:38:46):Yeah. It was just ex it was exposure. And that was also part of it. Like, that was me making a conscientious decision that I wasn't gonna do unpaid work anymore. Uhhuh. . But I started saying like, okay, cool. Like, you guys are happy to have to fly me out and have me speak on a panel, but I then have to run back to my hotel room and like write these articles because I'm, I don't have money. You know? And like, my visibility, I think a lot of times people think like, oh, I see you everywhere. So that must mean you're making a lot of money. That must mean you're, you're, you're crushing it. And that's just not always the case.Speaker 3 (00:39:23):Hey, it's Michael Jamin. If you like my videos and you want me to email them to you for free, join my watch list. Every Friday I send out my top three videos. These are for writers, actors, creative types. You can unsubscribe whenever you want. I'm not gonna spam you and it's absolutely free. Just go to michaeljamin.com/watchlist.Michael Jamin (00:39:47):But even on your videos of, on your YouTube videos, you were mon like, cause you can't monetize them. Yeah. You just didn't, you weren't getting a lot. That'sFranchesca Ramsey (00:39:53):No, I wasn't, I I was never one, I was never consistent largely because I always had a regular job. Like I, I tried being a full-time YouTuber and I just, the money is so inconsistent. It's a once a month paycheck. Yeah. And you don't know how much it is because some months you have a really good month and your views are really up. Other months your views are really down. The, I don't know what they're like now, but at the time your ads did not automatically come on your video. Sometimes the ads wouldn't show up for like a day or two. Uhhuh . So if you got all your views in those first two days and then they dropped off by the time you got ads, you didn't make any money.Michael Jamin (00:40:30):Oh, interesting.Franchesca Ramsey (00:40:31):And then there's like certain times of year that were really good, I was always trying different things. Right. Like I was making Holiday vi, I made these Christmas card videos. I made these videos that you were supposed to send to people for their birthday. I did Parodies, lady Gaga came out with a song. So I did a video for like, you know, I stayed up all night like editing this video. So Yeah,Michael Jamin (00:40:50):You did Gwen Stefani, you sounded just like her. Yeah. I was like, that was great. I wouldFranchesca Ramsey (00:40:53):Do all these impressions and I was, I was just realizing that the amount of hours I was putting in were not, it wasn't paying off for me is what I was realizing. And that was a big part of my transition into like, I want to be in tv. Right. That's always been the goal. You know, I, I went to acting school. I didn't know I was gonna become a writer and, and I was so glad that I was doing that, but I was like, this is, I don't wanna be on YouTube for the rest of my life. I don't wanna make videos in my apartment. I don't wanna make videos about my life. I want to work in tv. So really focusing on that, and again, doing Decoded was awesome, but I realized what I have to do is I gotta get a sample. Right.(00:41:36):Like I have to, I have to put together a packet. Like I have to start doing the things that are gonna move me into the next phase. Mm-Hmm. . And I think kind of to your point about being in a box, I think you have to be open to, if you're in a box or people are seeing you one way, being open to saying, what else can I do? And like, how can I show people that I'm more than this one thing? Mm-Hmm. and taking that risk and believing in yourself is really scary. But it's essential because I could have done decoded for the rest of my life and I don't want to do that ,Michael Jamin (00:42:11):You know? But then, so iCarly was prob was your first scripted? Yeah.Franchesca Ramsey (00:42:15):And then it wasMichael Jamin (00:42:16):What, so how did you get that? Cuz that's a big leap you have toFranchesca Ramsey (00:42:19):Write. Yeah. So before iCarly, what did I do before iCarly? So I did the nightly show and then I sold a pilot to Comedy Central. Mm-Hmm. . And the pilot was with the same producers that did Decoded and it was kind of like a late night sketch type show, Uhhuh . And we didn't go to series. They actually gave us a mini room and I did not know it was a mini room at the time. I was just happy that I was getting a writer's room. And so we wrote 10 episodes of the show. We didn't go to series. I wrote a book. Right. I did a book tour.Michael Jamin (00:42:54):And how, how did the, how did the book come about? Which the book is called, well that escalated quickly, , which I imagine and the memoir and memo, it's memoir Mistakes of an Accidental Activist, which is Yeah, that's a perfect idol. Cause I think that's exactly what you were, right?Franchesca Ramsey (00:43:08):Yeah. Yeah. I mean, it, it really was a collection of essays about a lot of the mistakes that I had made in communicating with other people on the internet and talking about things that were important to me and all the lessons that I had learned along the way. And after Shit White Girls say Went viral, I had a number of people reaching out to me, asking me to write a book, but I just didn't know what I wanted to write a book about. TheseMichael Jamin (00:43:32):Were agents or publishersFranchesca Ramsey (00:43:34):Literary agents saying like, you should write a book. And I just didn't know what I wanted to write a book about. I kept putting it off funny. And then after I was a nightly show was still on the air and I, I decided, I think I wanna give this a chance. And I finally had initially I wanted it to just be called Accidental Activists and that was gonna be the title. And I started putting together a book proposal and meeting with literary agents. And I met this great literary agent and she gave me like really good notes on my proposal. She really ripped it apart . Mm-Hmm. . And I was so happy because I had felt like she was the first person I talked to that wasn't like blowing smoke up my ass. She was the first person that was like, this is good, but it could be better. Right. and so she and I worked together for like two months on the proposal and then we went and did a number of meetings. I think we met with like six publishers andMichael Jamin (00:44:28):I And you didn't wanna write it first, you wanted to pitch it first as get it sold first?Franchesca Ramsey (00:44:32):Yeah. So in with non-fiction, you don't have to write it first. With fiction, usually you do have to write it first. Right. If you've written a book before the fiction proposal usually don't have to write the whole thing. But for non-fiction you usually write like two or three chapters mm-hmm. and then you do like a summary of what the book is about and a bio and who you are and, and why this book and you know, what are books that are in the same family as yours and Right. What your plan for press would be and all that stuff. And I'm, you know, I went to school for graphic design, so I made like a really beautiful book proposal with like photos and Oh wow. Artwork and I drew all these little charts and graphs and stuff cuz that's kind of like, I love infographics. And so yeah, we went to maybe six or seven publishers and I got four offers. Wow. And they went kind of head to head and my agent was pitting them against each other. Wow. yeah. And I got a six figure book deal, which was a big deal. .Michael Jamin (00:45:30):That is a big deal. Yeah.Franchesca Ramsey (00:45:32):And thenMichael Jamin (00:45:33):Did they help you, what, you know, promote it, put you on tour?Franchesca Ramsey (00:45:36):Yeah, so I mean, that's part of when you work with a publisher is they have a a publicist, like an in-house. I was at Grand Central Publishing, so they had a publicist and we did a photo shoot for the book. And I spent my own money, like I got a publicist. I also had a website built for the, for the book. And then we did an eight city book tour and I got cities added because I really wanted to do something in Florida where I'm from. And that was where I reached out to some of my contacts from the chamber and got my local Miami bookstore.Michael Jamin (00:46:09):Why these, the only eight cities, though. Like, what, when they say they're putting on tour, like, I don't know.Franchesca Ramsey (00:46:14):Well, they looked at, they looked at the analytics from like my Facebook and my Instagram and, and my YouTube to see like where my audience was at. Okay. And they used that to pick what citiesMichael Jamin (00:46:25):And then people came out. Yeah. And, and you read, you read and signed books.Franchesca Ramsey (00:46:28):Yeah. Yeah. So I kind of, I picked, I reached out to friends in different cities and I had different people as kind of like my co-host in each city. And it was awesome. But it was, it was exhausting. It was really exhausting. And I was doing that at the same time that I was doing my comedy Central pilot. And all of this is to say that like, in that moment I thought like, I'm making it. I was like, I'm making it. I'm like, I'm about to be like a star .Michael Jamin (00:46:55):That's what I would think. But you know,Franchesca Ramsey (00:46:56):It wasn then my showed didn't go. No. Cause then I showed it didn't go. ButMichael Jamin (00:46:59):That's normal. Most shows don't goFranchesca Ramsey (00:47:01):Right. But I didn't know that didn know that. I, I, I didn't know that. I, I thought I'm a failure. Especially because, like, really think about it. Yeah. Well, think about it this way. When, when you, when a pilot gets announced, right? I, this is my first time having a, having a pilot ever. Mm-Hmm. , a pilot gets announced and people that don't work in TV think that means you have a TV show. They're like, where is the show? And I'm like, oh, well I'm making the pilot now. And they're like, well, when does it come out? I'm like, I don't know. It hasn't been ordered a series. So like, people were writing articles about me, like 10 Reasons Franchesca's gonna change late night. And like, we need Franchesca's show. And like, she's amazing. And Larry Wilmore had gotten canceled. So it was like Franchesca Ramsey's gonna be the only black woman late night host. And like all of this hype was coming for me, and my book was coming out and, and, and, and my publisher was really like, this is it. We're gonna time it with the show. And then, and youMichael Jamin (00:47:54):Were believing this too.Franchesca Ramsey (00:47:56):And I was believe of course I was, of course I was believing it. I was like, oh my God, I want this so badly. Yeah. You know? And and hindsight is 2020. Like it was not the show for me. I'm glad that I didn't end up making that show because I, I really don't wanna host a late night show about identity. Right. I, I thought I did, but I don't want to anymore. And so like, when it didn't go to series, and then, well, we, we did the mini room and, and that was kind of like a consolation prize, but even then I was like, it was another year of staffing and, and, and putting the room together and trying to figure out what the show was, and then waiting around for Comedy Central. And then they said, we're not going to series. They were like, well, let's sell it somewhere else. So I was like, shooting these sketches. And we,Michael Jamin (00:48:44):That doesn't, that doesn't happen. . Right. But that so rarely happens, but, okay.Franchesca Ramsey (00:48:47):Right. Well, especially because other networks are like, well, you didn't want it. Why do we want it?Michael Jamin (00:48:51):Yeah. We don't, they don't want damaged goods. You don't,Franchesca Ramsey (00:48:53):You don't. You didn't want it. So now you think I'm gonna make the show. Like, yeah. Right. Again, and I'm just kind of like, I, I'm just like, I'm just going along. Right. Like Right. I'm going and taking these meetings and, and you know, you have meetings and they're like, we love you. You're amazing. You're great. We're passing, you know, .Michael Jamin (00:49:09):Yeah. Yes. I know. All those meetings. .Franchesca Ramsey (00:49:11):Right. And so I was just like, I was just like, oh my God, my career is over. And I got a writing job on yearly Departed, which is was a late an end of the year comedy show. Mm-Hmm. . And that was through Twitter. BES Calb, who was our showrunner, followed me on Twitter. We were friendly, and my reps were like, Hey, there's this late, this end of the year comedy special, do you wanna take a meeting? I took the meeting and Bess was just like, I love you. I think you're super funny. She had read my sample and yeah, it was kind of, it was like a series of eulogies for different things throughout the year. Uhhuh .(00:49:54):And we did it over Zoom Oh, wow. During the Pandemic. And I was still auditioning, and that's when I booked Superstore. I booked Superstore while I was doing Yearly Departed. So I went to LA to do Superstore and it just worked out that it was at the same time that yearly was gonna film. So I got to go be on set and, and Seeba happened. And and after being here for Superstore again in the middle of the pandemic, I was like, I don't really wanna go back to New York. Right. What if I just stay ?Michael Jamin (00:50:25):Well, you, but you're married, aren'tFranchesca Ramsey (00:50:26):You? I was, I got divorced. You was? Okay. I got divorced in 2019.Michael Jamin (00:50:30):Okay. So you don't have to worry about your husband coming overFranchesca Ramsey (00:50:32):Here. No, no. We got divorced before, before I got hired on that show. Yeah. I mean, right. Like the year before the pandemic. Right.Michael Jamin (00:50:42):And then how did I, Carly come about then?Franchesca Ramsey (00:50:45):My managers were just like, Hey, you know, I, I told them I wanted to staff. Right. And so, yeah, I took a meeting with Ally Shelton, who was our showrunner, and again, she read my sample. And I think what she really appreciated was that I had this background as an internet person and mm-hmm. You know, Carly is an internet person personality, and I had actual experience and dealing with trolls and dealing with going viral and Yeah, of course. Live streaming and course bands and social media course. And so Allie was a perfectMichael Jamin (00:51:18):Choice. Yeah.Franchesca Ramsey (00:51:19):Yeah. Allie was like, you really understand this world. And I I came, I went into my meeting and I had watched episodes of iCarly and I pitched some ideas as for what I felt like would be the direction that I would be interested in going in. And and prior to that, I had my friend Shameka that I mentioned that I had met through YouTube. She and I had sold a pilot to Fox. And so I learned a lot about the scripted process through that. Right. Just through development. It was with Kay Cannon and and Kay is amazing. I learned so much from her.Michael Jamin (00:51:55):But was it intimidating for you to be, cuz now you're in out of your element again, you haven't done scripted, soFranchesca Ramsey (00:52:01):It, it wasn't intimidating. I, and I, again, I really feel very fortunate because I was able to work with a friend of mine that I had known for, you know, almost 10 years. And she and I had made YouTube videos together and we had come out to LA for pilot season as actors and we got an apartment together. And through the audition process we were like, all of these scripts are bad, we could fucking do this. Right. We were like, we could write a script better than this. . Yeah. Right. And so we wrote like a treatment. We didn't even write a full script. And then we, through our agents, went and took a bunch of meetings and we met with Amy PO's company. Mm-Hmm. . We, we went to Kay Cannon, which is K and l. We went to a whole bunch of places, but Kay and Laverne, her business partner, we just, we just loved them. And they were like, we wanna develop this with you. And so they really taught us how to develop and structure a scripted pitch. ThatMichael Jamin (00:52:57):Was the Fox show.Franchesca Ramsey (00:52:58):Yeah. Yeah. Okay. I had never pitched a scripted project before. Everything was like sketched late night. Yeah. Variety. And so yeah, off of that, again, we didn't go to series, but we wrote the pilot. And so I used that as like a sample, even though I'd written it with someone else. And then I had a sample that I'd written by myself, and then I had like all my decoded videos and I had sketches from my Comedy Central pilot an

This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!The Things: 1. How brands should involve creators.2. Being ready to shift social strategies quickly.3. Brands and creators creating genuine authenticity4. The difference between Influencers versus creators5. Understanding that creators and influencers are growing their versatilityHosts: Joey Scarillo, Kylie MacDonald, Shylene RadinskyTo subscribe to our newsletter, click HERE

Azher Ahmed left Pakistan at the age of 3. He ultimately grew to build his career in overseeing the digital marketing and transformation initiatives for top marketing agencies and Fortune 500 companies. Azher speaks about the impact  his Pakistani culture and Islamic faith had throughout his career.His expertise includes:  brand strategy, sponsorships, data-driven personalization, performance marketing, consultancy, product development, and creative/content strategy, all of which are deeply rooted in data & technology.His accomplishments have resulted in multiple awards, opportunities for speaking engagements and press including Social Media Week, SXSW, Advertising Week, Internet Week, judging for Advertising Age, Clios, and American Marketing Association.

Running the Bases today with Adam Chronister: Digital Marketer, Speaker, Investor, and Philanthropist.  The 2021 Spokane Washington winner for best SEO Company - the Founder of Enleaf MarketingAdam is a fun and passionate entrepreneur, small business owner, digital marketer, speaker, investor, world traveler, philanthropist, student, husband, father and some might say Fashionista.   How many of us have matched clothing or in his case their glasses to their laptops?  Hailing from the Great State of Washington, this Spokane business entrepreneur founded his successful digital marketing company in 2009 and has contributed to digital marketing campaigns for some of America's largest brands including Smiths, The Dallas Fort Worth Airport, and the University of Idaho.  His insights and training tools have appeared in Social Media Week, MarketMuse, SEMRush, SERranking,and many more. This hardworking and dedicated entrepreneur is often on the road traveling for speaking engagements or just dedicated travel to see the world.Key LessonsAdam Chronister encourages entrepreneurs to invest in themselves and seek out mentors to open up growth opportunities.He suggests wearing something unique to conferences to make a lasting impression.He offers free SEO tools to his clients.To learn more about Adam and Enleaf visit: www.Enleaf.comFree SERP Preview ToolHeadline AnalyzerGet Local SEO and Digital Marketing information from 38 Digital MarketListen and subscribe to our show on iTunes, Spotify, Amazon Music, Google Podcast, iHeart Radio, Pandora or TuneIn.Follow 38 Digital Market on our Social Accounts:FacebookLinkedInTwitterYoutubeInstagram

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! If you saw Kirk Franklin on IG this week you know you had this question: What happened to the old school names? We start out giving our favorite ones to let him know he might not be alone in his thoughts! A good Johnnie Mae, Cleophus, Geraldine might do all of us some good LOL! This week was a toss up of crazy. Between debating whether throwing away or deleting old photos is enough to leave someone, the men doing labor stimulation (we are bringing someone in to try), and the best and worst way to find out your partner is cheating, we had fun! Heads up: someone was caught because they weren't ashy anymore. SMH. Let us know your best and worst! Cheers!The Sip: Elderflower Margarita & The Shot: Lime Drop Shot

It's time to talk about the D-word.  Disruption. Angel Bellon, Senior Director of Insights and Cultural Intelligence at Paramount, joins Little Bird Marketing's CEO, Priscilla McKinney, and divulges a deluge of facts, hacks, and insights around disruption and trend forecasting. It's a drenching downpour of mindset-shifting expertise that will change YOUR game. The truth is that business cannot go on as usual. The ever-changing digital landscape and especially *cough cough* Gen Z are disrupting the role of marketing altogether. It's the role of generations to disrupt, but we're now living in constant disruption with generational disruption on top of a fast pace of technological disruption and it's a lot to make sense of at once. It's even harder for brands to move forward in a meaningful way.  To operationalize disruption, we first need to get clear on the definition. While innovation and disruption are often used interchangeably, they are not the same. Innovation is something new. Disruption is a shift in the industry or with an audience, by redefining how a category typically is perceived.  On the flip side, “a trend is a shift in consumer behavior and values,” says Angel. They discuss why trend forecasting much start with not only understanding your consumer but also being willing to look at your “anti-consumer.” You must ask difficult questions like:  Who is not buying my brand? Who does not value our category?  Who are we repelling with our marketing messages or strategies?  To tackle this holistic endeavor, Angel created a trend toolkit workshop at Paramount, and he generously reveals a significant portion of its content, providing us with valuable perspectives and strategies.  After this episode, you'll feel like you're drunk from a firehouse, but you'll at least realize you're not alone.  Angel Bellon is a Senior Director of Insights and Cultural Intelligence at Paramount. A hybrid strategist and cultural anthropologist with over 15 years of experience, Angel fuses consumer insight with cultural foresight to forecast consumer behavior. At Paramount, Angel oversees thought leadership studies to push organizational thinking both internally and externally with Paramount's advertising partners as well as inject culture-forward inspiration into the branded content creative process. Previously, Angel founded the Cultural Anthropology department at VaynerMedia, which included designing the agency's insights methodology and overseeing the department's output across all agency accounts and agency deliverables such as digital and social campaigns, audio/voice and brand strategy. Angel has presented at Advertising Week, Social Media Week, WPP Stream and the United Nations. Angel holds a Master's in Media Studies from The New School and is a frequent guest lecturer at The University of Southern California (USC). *All opinions in this episode are of Angel Bellon, not Paramount.” Shoutout to this episode's sponsor: The Insights Association 2023 Conference.  We're looking forward to being in glorious Hilton Head, South Carolina, April 24th through the 26th for the Insights Association Annual Conference. Known for providing exclusive research and objective brand-presented content. The agenda for this year's IA Annual has been expanded to deeply examine four important disciplines: qualitative research, experience management, data analytics and quantitative, and behavioral research. Within each, we'll explore immerging trends, quality advancements, DEI progress and tangible business impact. More information on the agenda, which includes presenters from TD Bank, Mondelez, Masonite, Delta Faucet Company, Fidelity Investments, AARP and many other leading brands can be found at insightsassociation.org Use promo code ACBird to get 15% off your registration. We hope to see you there.

It's Social Media Week but First things First: Our First LIVE in-audience show this week! This was on our goal list and we are so excited to be checking this off! We can't wait to tell you all about it next week!Let me remind you of our categories: “Bish Whet?!” “Please Stop.” and “Truuueee!” We had a few this week that really did a number on us lol! We came in HOT with a question on shower and nap dates and then some comments on phrases men hate… this is our effort to show you we try not to bash yall LOL. Let us know what you think! Cheers!The Sip: Sour Valentine & The Shot: Love Berry

Show Notes: Today's minisode on Social Media Week is devoted to rethinking your relationship to social media and controlling your scroll! To listen to this week's full-length topic episode or any of the supporting minisodes, go to: AF.AngelFenix.com/KS Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Squeeze In - SqueezeIn.com  Resource Links: KayAndShi.com Instagram.com/KayAndShi AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.

Show Notes: Today on Social Media Week, Kay & Shi offer their suggestions for how to use social media responsibly, so you don't become a slave to the scroll! To listen to this week's full-length topic episode or any of the supporting minisodes, go to: AF.AngelFenix.com/KS Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Squeeze In - SqueezeIn.com  Resource Links: KayAndShi.com Instagram.com/KayAndShi AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.

Show Notes: In today's minisode on Social Media Week, Kay & Shi are about the perils and pitfalls of social media! To listen to this week's full-length topic episode or any of the supporting minisodes, go to: AF.AngelFenix.com/KS Recorded Live from Angel Fenix Productions Studios: AngelFenix.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Squeeze In - SqueezeIn.com  Resource Links: KayAndShi.com Instagram.com/KayAndShi AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.

Show Notes: Did you know the average person spends 147 minutes on social media each day? That's close to 70 waking hours a month! This week on The Kay & Shi Show the sisters are talking about Social Media. Tune in as Kay & Shi share their insights on social media use and how to keep it from controlling your life. Be sure to join us every day this week as Kay & Shi discuss the dangers and benefits of social media, how to use it responsibly, and the bridge of hope that will take you away from too much time on social media platforms and back to regular reality.  To listen to this week's full-length topic episode or any of the supporting minisodes, go to: AF.AngelFenix.com/KS Recorded Live from Angel Fenix Productions Studios at Musician Rehearsal Center: AngelFenix.com | MusicianRehearsalCenter.com Show Sponsors: The Neuroencoding Institute - Neuroencoding.com Squeeze In - SqueezeIn.com  Resource Links: KayAndShi.com Instagram.com/KayAndShi AngelFenix.com ***License to use music contained in this program was issued by ASCAP (License #: 400009234) and BMI (License #: 60993608) for use by Fenix Media, Sparks, NV.

On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller is joined by some of Adweek's Europe Team, Brand Editor Rebecca Stewart and Creative Editor Brittaney Kiefer. With Social Media Week and Brandweek Europe officially over, Stewart and Kiefer discuss the year's worth of work behind the event, intentions behind themes and speakers, and general programming thoughts. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Building Brand Advocacy, Paul Archer, Founder, and CEO of Duel and the host of the Building Brand Advocacy Podcast, shares insights into laying the groundwork from the start to achieve brand success strategically.Paul is a World Record-breaking Adventurer, Best-selling Author, and founder of Duel and the Daredevil Project. He founded Duel to democratise and decentralise marketing for brands. Duel is solving the lack of emotional connection and social proof in often clinical-looking online stores by rewarding customers for creating visual testimonials and advocating among their friends rather than wasting millions on advertising to drive sales. Paul is also an experienced speaker, moderator, and conference host. Including TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute, and Retail.Tech, as well as guest lecturing at the British School of Fashion.LinkedIn: https://www.linkedin.com/in/paulkarcherWebsite: http://www.duel.techBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

Co- Founder of THE BOARD, a curated community of over 180 value-driven consultants bringing c-level “dream team” expertise to companies like FARFETCH, MODA OPERANDI, and Hello Sunshine. Former Interim CEO at ONDA Beauty co-founded by Naomi Watts, responsible for pivoting the company and supporting a CEO transition. Prior to that April served as CEO at Violet Grey, a highly coveted content and commerce company, where she rebuilt a world class team, and led and executed the company's growth strategy across all channels. Under her stewardship VIOLET GREY increased revenue by 3.5x in less than 3 years and became primed for acquisition. As the Chief Brand Officer at tech start-up and digital shopping destination Spring April led brand strategy and curation, bringing over 1,800 brands (from Warby Parker to Gucci) to the platform. Prior to Spring she spent 25 years in fashion, where she worked with both large global and emerging brands, and for 9 years was the EVP of Global Sales & Strategy at DVF, where she played an essential role in developing DVF into an iconic global brand. April has long been considered a thought leader, speaking at key industry events including Fast Company's Innovation Festival, FIT's Global Conference, Social Media Week, NYU's Disruption in Luxury Retail Conference, Create and Cultivate, and MasterCard's Women in Wireless Event, and is a sought after participant for panels and podcasts. April is passionate about supporting emerging talent and served as a mentor in the prestigious CFDA Incubator program for 6 years. April is equally passionate about giving back. She sits on the board of Lake & Skye, the Beauty Board at GLAM4GOOD , and Advisory boards for TRYNOW, and ZIP. April is a self proclaimed “accidental activist” and is a founding member of IAMAVOTER - a non partisan public awareness campaign that aims to create a cultural shift around voting and civic engagement. The New York Business Journal honored April as part of their inaugural Women of Influence Awards, and her leadership skills were profiled by Women@Forbes. --- Send in a voice message: https://anchor.fm/skincareanarchy/message

I'm two weeks into being social media free, and it's much different than I expected. In this weeks bonus episode, we dig into what i'm learning and the importance of why taking a break from instagram, facebook, twitter, TikTok, and all other social platforms is much better for your mental health, business, productivity, and relationships.  CONNECT WITH ME Instagram  @TheGirlWhoCanPodcast  Support: TheGirlWhoCanPodcast@Gmail.com

Afiya Addison joins us to discuss her role as the Independent Agency Lead at LinkedIn. As a woman of color, she speaks about the challenges that she faced and how she advocated for herself to receive promotions and transition to several positions within the company. Her upbringing in a Trinidadian household has instilled values in her that she attributes to her success. Afiya has spoken at Social Media Week in NYC, Obility's Marketing Loves Sales, TSP Live, Hootsuite's Social Breakfast, Hubspot's INBOUND, and LinkedIn's TransformHER conference, and various ad agencies and ad-tech companies across the country.

S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA). He writes and speaks about marketing and event management, and recently presented at Adweek's Social Media Week. In his words, he shares: How events have changed over the past two years Why consumers (and employees) are becoming pickier about the brands they invest in His favorite resources for marketing and events Read the transcript here. --- Send in a voice message: https://anchor.fm/thefutureofmktg/message

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! NYAK Cognac made this Social Media Week so fun! We started out with a BISH WHET… always know: we never mean to be judgmental and if anything comes across hurtful, please allow us grace. So, Jame started wild! 30 minutes of head + a micro penis + parental advisory… y'all will hear! Next, we asked an age-old question: “Men, if you could be a woman for a day, what would you do?” The responses were hilarious, and we think the first thing they should all have to experience is a ‘cycle.' Who agrees?? We had a bit of disagreement with one topic, couldn't decide if it was a “Please Stop” or “Bish Whet” tell us whose side you're on: VJs or James? There was also a question about why ladies aren't showing up in a trench coat anymore? Let's just say there are multiple reasons LOL. Let us know your thoughts! Cheers!The Sip: NYAK Sangria & The Shot: Alien Superstar

On today's episode of the Entrepreneur Evolution Podcast, we are joined by Martin Adams, Founder of Codec.ai. He speaks internationally on innovation, creativity, Artificial Intelligence, and digital transformation in the private and public sectors. Recent talks include keynotes to the European Commission, Deloitte, Unilever, Arabian Business and Social Media Week. As an entrepreneur, Martin has brought his own ideas to life and as an investor, advisor, and consultant he has helped hundreds of other people do the same. He has experience in business strategy, fundraising, go-to-market, growth (paid and organic), and commercial strategy. However, he's also collaborated with companies across areas including blockchain, consumer brands, decentralized finance, education, entertainment, FinTech, media, and mental health. In the last 10 years Martin has worked with companies to achieve a number of exits, £40m in investment and £100m in revenue. He knows that creativity and out-of-the-box thinking leads to wildly efficient growth and so he's keen to pass his hard-fought learnings on through podcasting. He is also eager to help people earn freedom to take more risks to build original products and services, pursue projects that matter to them, and create innovative businesses that succeed. Martin believes that making your own unique contribution to the world leads to a more interesting life, and a happier and richer world. To learn more about Codec.ai, visit https://www.codec.ai/ We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support

Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week's #5Things! The Things: The TikTok Tapes Elon Musk Outlines Final Steps Required to Finish Twitter Deal Snapchat Developing a New ‘Snapchat+' Subscription Service Offering Exclusive New Features Instagram Testing Full-Screen Video Viewing Meta Launches New Creator Monetization Initiatives, Including More Reels Payments and NFTs Sources: Buzzfeed, Social Media Week, The Verge Hosts: Joey Scarillo, Tommy Boyce, Julie Bentley To subscribe to our newsletter, please enter your email HERE! Email us: Podcasts@Grey.com Choice.crd.co

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! Simply Lemonade Spiked is finally on the shelves in MD so we had to a “A Sip and A Shot Taste Test”! We tried all 4 flavors: Spiked Lemonade, Watermelon Lemonade, Blueberry Lemonade, and Strawberry Lemonade. You know we're honest to a fault lol so we had to give our top faves! We also gave you guys some ideas on making some ‘Sips' with it!We haven't done a good Social Media Week in so long that we actually missed it, so we had to bring you some craziness! The most interesting topic that's been everywhere is BEYONCE is coming back! We don't when, we don't know where but we know she is coming back! So you can only guess which category we filed that under! We gave our take on Young Miami's new Podcast ‘Caresha, Please!” and the conversation between her and Diddy. We had to say “Truuuuee” to a few lessons taught on there! We got to dive in a little deeper into the Lori Harvey situation and share WHY all of us need to have a little of her in us! Remember: we can be Caresha, Lori, or Ciara but NEVER Rasheeda LOL. Cheers!The Sip: Summer Breeze & The Shot: Strawberry Shortcake Shot

Takin' Care of Lady Business with Jennifer Justice Episode 037: Trust Your Process: Pivoting Without Fear Co- Founder of THE BOARD, a vetted network of value-driven consultants bringing c-level “dream team” expertise to growing companies. As the former Interim CEO at ONDA Beauty a global clean beauty destination co-founded by Naomi Watts, April was responsible for pivoting the company and supporting a CEO transition. April has long been considered a thought leader, speaking at key industry events including Fast Company's Innovation Festival, FIT's Global Conference, Social Media Week, NYU's Disruption in Luxury Retail Conference, Create and Cultivate, and MasterCard's Women in Wireless Event, and is a sought after participant for panels and podcasts. April is passionate about supporting emerging talent and served as a mentor in the prestigious CFDA Incubator program for 7 years. April is equally passionate about giving back. She sits on the board of Lake & Skye, the Beauty Board at GLAM4GOOD , and Advisory boards for QUADPAY and CAMERA IQ. April is a self proclaimed “accidental activist” and is a founding member of IAMAVOTER - a non partisan public awareness campaign that aims to create a cultural shift around voting and civic engagement. The New York Business Journal honored April as part of their inaugural Women of Influence Awards, and her leadership skills were profiled by Women@Forbes. Listen to this Takin' Care of Lady Business episode where April breaks down how THE BOARD helps connect businesses, and how her decision to pivot careers helped her reach her personal goals:   Here is what to expect on this week's show: How collaborative communities like THE BOARD are helping female-founded businesses grow and flourish What you can learn from April's decision to pivot away from the fashion industry and pursue her other passions in tech and entrepreneurship Conceptualizing your professional life as a non-linear process, and recognizing when it might be time to leave your current position for something you are passionate about Tips on managing the deluge of new information, skills, and processes that come with pivoting careers   Connect with April and THE BOARD: WEBSITE: http://wearetheboard.co/ LINKEDIN: https://www.linkedin.com/in/april-uchitel-2b56b414/ INSTAGRAM: https://www.instagram.com/apriluchitel/ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week: A huge focus on creators NFTs as it relates to social media The idea of DAOs as frameworks for content ownership Shift community, and what that means for brands today A focus on creators points of view of authenticity Hosts: Amanda Davis, Tommy Boyce and Julie Bentley Note: There will be no show next week, but feel free to recap while you're at the beach or on the road while headed out of town. Email: Podcasts@Grey.com

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! We haven't done a good Social Media Week in so long that we actually missed it, so we had to bring you some craziness! The most interesting topic that's been everywhere is the trial between Johnny Depp and Amber Heard. We give our take on what's happening between the infamous former couple and let's just say Justice for Johnny! This week Social Media gave us a first: Waffle Stomp. When y'all listen, you'll see why it was a first and we had to say “Bish Whet?!” We also had a mix of “Please Stop” and “Bish Whet?!” when a man cancelled a 4-day trip over $100. We also had a great debate on which friend we're choosing: the “my man is calling, I leaving” friend or the “I'm bringing my man tonight for girls night” friend. Let us know your thoughts! Cheers!The Sip: Strawberry Orange Bourbon Smash & The Shot: Vegas Bomb

Here at Adweek, we produce some of the top marketing events of the year including Brandweek, Mediaweek and Social Media Week. In fact, we've pretty much cornered the market on most of the events with the word “week” in the title—plus gems such as Challenger Brands, our Convergent TV Summit and more.During these events, we have the honor of bringing icons from the worlds of music, television, sports and film to the stage to discuss their careers, and more importantly, the marketing tactics that have made them icons in the field.Introducing Adweek Presents..., a new series hosted by Adweek Podcast Network senior producer, Al Mannarino. Tune in each week as Al dives into the event archives and presents the best of the best from among Adweek's exclusive talks with showrunners, athletes, hosts, actors, marketing executives—and even a global music star.Follow Al on Twitter: @almannarinoSubscribe to Adweek Presents... on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. See acast.com/privacy for privacy and opt-out information.

Happy Mardi Gras! Not only is it Social Media Week but we also had a special guest tonight! Mike Lee from Sankofa Bottling Company joined us! Mike shares with us how he and his family started Sankofa Bottling Company and why they chose to start with Gin! Let us tell you, the Sankofa Bottling Company Gin is amazing! Not often can you put the words “Gin” and “smooth” in the same sentence – but with this one you can! Mike also joined in on Social Media Week and discussed what QOTD we found: At what point is it ok to take where a bonnet at your man's house? We had a good time with this one y'all! No spoilers this week! Cheers!The Sip: Hurricane & The Shot: She-Hulk

It's hard to believe I haven't even known Marcus for a year yet. What started as a unsolicited outreach by me to Marcus, via LinkedIn, has turned into what I believe will be a life-long friendship.Marcus has accomplished so much at such a young age, but throughout the journey also had to relearn what matters most to him...his family. He has an uncanny way of seeing and creating opportunities that help both some of the largest companies in the world and also individuals like myself. The work I did with Marcus changed me by helping me better understand myself, which happens to be the same person I so intentionally want to help. "We are Noah's walking home together."Join us as we talk about:Identity and growing up in a bi-racial familyNot being black enough or white enoughAlmost losing the thing that matters most to himHow building a play house for his girls changed everything The power of forgivenessConnection is everythingGet ready to enjoy this super rich conversation that covers so many important human topics.About MarcusMarcus Murphy is a business expert who cares deeply about the flourishing and success of entrepreneurs. He previously worked for Yelp in San Francisco, going from start-up to a multi-billion dollar giant. He sits on the advisory board at Linkedin and is a sought after speaker and trainer to LinkedinLearning's more than 22 million students. Marcus worked at Keap as the Global Partner Development Manager where he developed and broadened new international markets throughout Europe, Asia, Latin America, and Africa. Marcus was a senior member of the executive team at DigitalMarketer and is widely known for his business partnerships with people and brands like Tony Robbins, Daymond John, Gary Vaynerchuk, and Linkedin. Marcus is a speaker with keynotes at conferences like INBOUND, Hypergrowth, Dreamforce, Social Media Week, ICON, Digital Sales and Marketing Day, and many more. He is also the host of Traffic and Conversion Summit and Affiliate Summit, boasting more than 20,000 attendees between them. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.  On a more personal note Marcus is a husband to his beautiful and talented wife Gina and their two amazing daughters Florence and Pearl.Social:  LinkedIn 

Today I speak with Toby Daniels, Chief Innovation Officer at Adweek, and the founder of Social Media Week. Working at the intersection of technology, media and marketing for over two decades, Toby is a thought leader in media, marketing and technology, and has been featured in mainstream and trade media, including articles on CNN.com, The New York Times, The Next Web, Huffington Post, AdWeek, PSFK and Fast Company. Having served as the co-founder and former CEO of Crowdcentric Media, a global media and events company, Toby is an advisor to a number of companies, and speaks regularly at conferences and has given talks at PdF Latin America in Chile, Social Media Brazil, The Co-Creation Conference in Phoenix, and SXSW. Recorded on 4th February 2021.

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! Let's start by saying we recorded this episode at 1am on a Tuesday/Wednesday night/morning… so govern yourselves accordingly lol! We started the episode with a “Bish Whet”and it went downhill from there! Trying to figure out reasons why you tossed something out of window through us for a complete loop! We then discussed some of the great costumes we saw over the weekend and had to address Suki's thoughts on the Selena costume being used. One of us said “Truuuee” is while the other said "Please Stop!" We had another tie with the ideas of how to stop men fromFighting and we decided to be a little vague on that one lol! We wrapped up with the tweet heard around the world: a man leaving his girlAfter he “comes up” - VJ and Jame had a slight disagreement with that one! Let us know your thoughts! Cheers!The Sip: Berry Apple Cocktail & The Shot: White Russian

"Please Stop” “Bish Whet” & “Truuueee” are some of the reactions we have while on social media. See what got those reactions this time! This week was a good week of “Truueee!” With a sprinkle of “Bish Whet?!” We started with Some love and hip hop advice to set reminders! Listen sometimes you do need a reminder to make sure you remain YOU! Then we had to jump over to WWYD scenario: what happens if the answer to a proposal is no? Is the relationship over? Drake also shared he has an emotional budget, we just had to discuss what that was and if we had it. QOTW: bringing your own koolaid to a restaurant, yay or nay? Let us know! Cheers!The Sip: Calypso Water & The Shot: Scooby Snack