Outgrow's Marketer of the Month

Product Leadership Is a Jack-of-All-Trades!In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares what product leadership really looks like at scale.From finance and legal to HR, culture, and product planning, no two days look the same. It's a role that demands being boundless across disciplines, balancing deep thinking with the occasional emergency firefighting.At the senior level, Adam explains, the real advantage is being able to define your own job. With strong teams handling the day-to-day, the focus shifts to a few high-impact, differentiated problems each year, the ones that truly move the business forward.Listen to the full podcast- https://premade.outgrow.us/interview-with-Adam-Harmetz#Outgrow #Podcast #AdamHarmetz #Microsoft #ProductManagement #ProductLeadership #TechCareers #BuildingAtScale

AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:

One Model. Many Lives.In this snippet, Sam Altman, CEO of OpenAI, shares a powerful vision for personalized AI, one that people can use across services, categories, and throughout their lives.He acknowledges there's still a lot to build, but also emphasizes how far the technology has come. The models are already incredibly strong, improving fast, and capable of doing many things exceptionally well.That's what makes ChatGPT compelling today:

The Future of Identity: One Size Won't Fit All!In this snippet, Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, shares why it's an incredibly exciting moment for the identity space, but also a complex one.With so many identity solutions emerging, she emphasizes the need for a collective, progressive approach. Because what works in one region won't work everywhere.In many emerging or rural markets, high-tech solutions simply aren't accessible, and businesses must recognize and respect that.Her message is clear:

Grow People or Grow Output?In this snippet, Sam Altman, CEO of OpenAI, calls out a big-company trap: growing headcount without growing output.He argues for small teams, busy people, and giving researchers, engineers, and product builders huge responsibility.Because when companies scale without shipping more, you get bloated meetings, slow decisions, and no real progress.OpenAI's approach?

Altaf Patel is VP, Data Analytics and AI at PepsiCo, bringing over two decades of global experience in data-driven transformation across Fortune 500 companies including PepsiCo, Tesco, BT, and GE. He leads enterprise BI strategy and AI-powered analytics across global business functions, managing a community of 600+ BI analysts and 6K+ self-serve users. Altaf has architected generative BI solutions incorporating GenAI, semantic layers, and agentic AI to deliver real-time decision intelligence directly to executives.On The Menu:Altaf Patel's career journey in data analytics and AI leadershipBuilding unified data foundations for AI scalabilityEmbedding autonomous AI agents into business workflowsForecasting the changing role of BI professionals in AI eraPractical examples of AI use case timelines and improvementsThe power of rationalizing reports to enhance decision-makingImportance of metadata and platform abstraction for AI success

The Future of Video Is Generative, And It's Closer Than You ThinkIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a bold prediction: Video is currently going through a crazy transformation, and staying relevant online now means producing tons and tons of video.But creating all that manually?

Building a Rock-Solid GTM in Financial ServicesIn this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what it really takes to build a successful go-to-market strategy in the complex financial services ecosystem.According to him, the foundation rests on four core pillars:Technology- getting it right from day one.Organization- aligning legal, regulatory, operational, technical, marketing, and consumer-facing teams.People- motivating and bringing together like-minded talent.Licensing- ensuring every piece of compliance is locked in.Once these are in place, the GTM plan becomes clear:

Moutia Khatiri serves as Global CTO for Online & Omnisales at L'Oréal Groupe, a tech accelerator, bringing extensive expertise as a technical architect and cloud computing specialist. With years of cross-industry experience, he has established himself as a DevOps authority and innovation leader. His diverse sectoral background provides him with unique insights into technology implementation across various business environments. As a passionate technologist, he focuses on accelerating digital transformation through cutting-edge cloud solutions and architectural excellence. His role involves driving technical strategy and fostering innovation in the rapidly evolving digital landscape. On The Menu:Beauty Tech transformation program launched in 2018-2019.AI products augmenting both employees and consumer experiences.Virtual try-on technology developed with ModiFace startup. Data governance crucial for maintaining quality and trustQuantum computing poised to revolutionize model trainingGenerative AI still at beginning of transformation waveTechnical architects evolving role in the AI era

AI, Ethics & Elections: Why Standards Matter More Than EverIn this snippet, Matthew Blakemore, CEO at AI Caramba!, opens up about a critical concern: AI being used the wrong way to influence politics.Driven by the need for stronger guardrails, Matthew stepped into the world of global policy and standards…⚙️ Working with the British Standards Institute

Real Brands Start with People, Not Logos!When your team lives the brand, your customers feel it.

Dr. Satyajit Wattamwar is a Data Science & Digital Expertise Leader with over 17 years of professional experience in enabling digital transformation across manufacturing, R&D, and innovation processes. He currently leads the development of in-house cloud AI platforms and data science technologies for cross-country, cross-functional business initiatives. His expertise spans predictive modeling, IoT analytics, advanced process control, and manufacturing analytics.On The Menu:Data scientist empowerment through AI-powered digital assistantsScaling digital solutions across 180+ global factoriesIndustry 4.0 ROI measurement strategies and KPIsDigital twin technology revolutionizing manufacturing operationsQuantum computing's potential impact on process optimizationExplainable AI methodologies for industrial safety applicationsSupply chain optimization using predictive data science

John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees. On The Menu:Trust as foundation: Mastercard's AI governance philosophy explainedEvaluating AI systems for efficacy, fairness, and transparencyGenerative AI's transformative impact on marketing and creativityBuilding responsible AI solutions with external suppliers effectivelyThe evolution from R&D to AI governance leadershipThe future of marketing in chatbot and agent-based systemsCreating shared AI capabilities that elevate entire organizations

The Changing Economics of IoT

Building a Compliant and Scalable FinTech Ecosystem

⚙️ Optimizing Data for Better ROI and Efficiency

Public + Private Innovation Will Shape the Future of PaymentsEric Tak, Head of Division, Digital Euro Product Proposition, European Central Bank, emphasized that while crypto isn't likely to take off in everyday retail payments yet, the bigger picture lies in the collaboration between the public and private sectors.The Digital Euro will provide a secure, stable platform for basic payments, a foundation on top of which licensed financial institutions and fintech players can build new services, user experiences, and value-added layers.In other words, the innovation isn't replaced, it's enabled.The Digital Euro sets the rails.The private sector drives the train. Listen to the full podcast now- https://bit.ly/4lk6zer#DigitalEuro #CentralBankDigitalCurrency #ECB #PaymentsInnovation #Fintech #FutureOfMoney #FinancialInfrastructure #PublicPrivatePartnership #EuropeFintech #CBDC

Harish Sarma is an accomplished executive with extensive experience spanning technology, sports, media & entertainment, built on a foundation in investment banking. As VP of Business Development and Partnerships at Yahoo Mail, he focuses on growing key metrics through strategic partnerships and business development. On The Menu:Yahoo Mail's revolutionary Catchup feature for inbox managementThe shift from TikTok to Yahoo Mail leadershipHow consumer behavior changed content consumption foreverPartnership strategies for explosive platform growthInteroperability across Gmail, Outlook, and Yahoo MailFuture of broadcasters and legacy media adaptation

☁️ Hybrid Cloud + AI = The Future of Modern BankingAccording to Kamini Belday, Head of Global Payments, IBM Cloud, hybrid cloud isn't just a tech upgrade; it's a transformation strategy.It allows banks to leap from legacy monolithic systems into flexible, microservice-based architectures while still maintaining compliance and control.With a hybrid cloud, financial institutions can:✅ Leverage AI to deeply understand customer behavior

"Money with Context, The Magic of Managing Clients and Cash Together" For Oz Alon, Co-founder & CEO, HoneyBook, true business clarity begins when creatives manage clients and cash in one place.

Andy Hood is Vice President of Emerging Technologies at WPP, where he leads innovation across 100,000+ creative professionals through the WPP Open AI platform. A night owl who discovered creative technology at 28, Andy has spent 25 years at the intersection of creativity and emerging tech, from his early days at AKQA to serving as jury president at Cannes Lions 2017. On The Menu:Why generative AI is transforming advertising and marketingThe role of human creativity in an AI-driven worldHow AI does the production legwork, not creative thinkingM-shaped professionals: The future of creative techWPP's creative technology apprenticeship program explainedWPP Open platform: Democratizing AI for creative teams

⚖️ The EU AI Act's Biggest Hurdle: Regulating AI That's Already in UseMatthew Blakemore, CEO at AI Caramba!, highlights a pressing challenge with the EU AI Act. While the framework does a strong job of classifying AI projects into risk categories, it faces a dilemma with tools that are already in widespread public use. Many existing systems, some of which likely fall into high-risk categories, have already been trained and adopted by millions. The question becomes: should they be withdrawn, despite their popularity, or adapted under new rules? Listen to the full podcast now- https://bit.ly/40GZ9bw #AI #ArtificialIntelligence #AIRegulation #TechPolicy #AICompliance #AIInnovation #AITransformation

Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans.On The Menu:Data-Driven Sports Partnership Strategies at TikTokTikTok's Unique Value Proposition for Sports PublishersGen Z Sports Discovery Through Creator ContentLong-term Strategic Alignment Beyond Viral CampaignsCreative Content Formats: Split-Screen Highlights InnovationCross-Platform Attribution: Direct Broadcaster Deep Links

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, emphasizes that while AI has traditionally been used to optimize tasks like refining marketing messages or improving conversion strategies, its real potential lies in augmenting human creativity rather than replacing it. He advocates for a balance where AI supports experimentation and exploration, enabling teams to dream bigger and envision possibilities beyond what the raw data suggests. AI becomes an innovation partner, enhancing human ingenuity instead of constraining it.Listen to the full podcast now- https://bit.ly/41yIYPc#AI #HumanCreativity #Innovation #DataDriven #MarketingTech #IgorMikhalev #Outgrow"

Mareme on Green Innovation & Entrepreneurship CultureMareme Dieng, Partner at 500 Global and a Forbes Afrique 30 Under 30 honoree, explains, “How do we let green ignite excitement in the world, even by itself?”She believes that culture plays a crucial role in shaping entrepreneurship:"In the U.S., young people are taught early to spot opportunities. It's not just about building companies, it's about recognizing why and how you build them."

Matthew Blakemore, CEO at AI Caramba!, reflects on the recent debates around AI regulation with a healthy dose of scepticism. He highlights how companies like OpenAI, having already secured a competitive advantage through their vast training data, may now be pushing for regulation not purely from an ethical standpoint, but as a way to protect their lead and limit competition.He acknowledges the importance of frameworks like the upcoming EU AI Act, which will play a critical role in shaping how AI is built and deployed in the future. The real test is ensuring safety and accountability without stifling innovation and fair competition.Listen to the full podcast now- https://bit.ly/40GZ9bw#AI #EUAIAct #MatthewBlakemore #TechRegulation #ArtificialIntelligence #Outgrow

Igor Mikhalev, Partner and Head of Emerging Technologies Strategy, EY-Parthenon, explains that creating innovative solutions is both an art and a science.Science provides the data, a clear, centered perspective of where the world is and where it was just days ago.But true breakthroughs, he says, come from human creativity and ingenuity, stretching the limits of what's possible.""The symbiosis of data and human imagination is where the real magic happens,"" Igor emphasizes.✨ Data guides us. Creativity drives us forward.Listen to the full podcast now- https://bit.ly/41yIYPc#IgorMikhalev #Innovation #ArtAndScience #Creativity #DataDriven #FutureOfTech #Inspiration #TechThoughts"

Kai Hackbarth, Head of Product and Solutions at Bosch, shares that he has been a strong believer in open standards because they are what bring communities together and enable the growth of ecosystems.He explains that alongside open standards, open source plays a crucial role. At Bosch, this has been a long-standing commitment, with the company actively promoting initiatives like the Eclipse Foundation and building open-source projects that form the foundation of their IoT platform.

Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, reflects on the natural evolution every founder experiences. In the early days, she explains, entrepreneurs must be a jack of all trades, handling everything from marketing and bookkeeping to, as she humorously puts it, “being the janitor in your food room.”""Specialization happens eventually, and that's healthy. Founders need to discover where they're best suited in their own business and let go of the rest,"" Tanis emphasizes.Growth requires evolution. Listen to the full podcast now- https://bit.ly/4m4OyA4#TanisJorge #Entrepreneurship #Startups #FounderJourney #BusinessGrowth #Leadership"

Eric Tak, Head of Division, Digital Euro - Product Proposition, European Central Bank, emphasizes that while most people today have few problems paying digitally, there are still challenges for those without modern smartphones or who prefer not to use them. “We see these pockets where people struggle,” he explains.Eric adds, “Privacy remains the biggest concern for more than 50% of people when paying digitally. That's why we aim to offer not just high privacy, but even cash-like anonymity for offline digital euro transactions.”“We want to make sure these transactions can never be stored, retrieved, or seen by anyone else,” Eric says.

Rolandas Juteika, CEO & Chairman of the Board at Revolut Securities Europe and Head of Wealth and Trading at Revolut, explains, “FinTech companies are faster, more flexible, and cheaper compared to traditional banks.”He says, “They don't struggle with old, inflexible core systems. Instead, they're plug-and-play businesses, easily integrating new services.”⚡

Samuel Beek is the Chief Product Officer at VEED.IO, one of the world's fastest-growing online video editing platforms. With a strong background in engineering and design, Sam combines creativity with strategic thinking to build tools that empower millions of content creators globally. On The Menu:1. Creative pragmatism philosophy in product decision-making2. AI-first approach to video editing innovation3. Growth hacking through Google search trend analysis4. Building VEED's ChatGPT store integration success5. Cross-departmental collaboration between product, engineering, and marketing6. Social media addiction challenges for tech leaders7. Future vision for AI-generated versus human-created contentClick here for a free trial: https://bit.ly/495qC9UFollow us on social media to hear from us more -Facebook- https://bit.ly/3ZYLiewInstagram- https://bit.ly/3UsdrtfLinkedin- https://bit.ly/43pdmdUTwitter- https://bit.ly/43qPvKXPinterest- https://bit.ly/3KOOa9uHappy creating!#SamuelBeek #Veed #Outgrow #Marketing #Shipping #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Hugo Hamad, Head of AI/Gen AI Factory, AXA en France, ex-director of AI, Decathlon, points out a common pitfall in how organizations approach AI adoption. “Many companies invest in platforms, clusters, and big data without realizing that what we truly need are data engineers, ML engineers, and AI experts,” he explains.He continues, “Some businesses focus only on hiring data scientists. But in reality, we need much more than data scientists alone to deliver real value and build AI solutions.”According to Hugo, tech companies often emphasize practice and talent but neglect implementing the right AI technologies and tools. “To succeed, we must concentrate on three pillars: process, platform, and people. Only then can we deliver meaningful AI solutions, whether for clients or internal teams.”⚡ The AI equation isn't complete without balance: People + Process + Platform.Listen to the full podcast now- https://bit.ly/46iLetz#AI #MachineLearning #DataScience #FutureOfWork #TechInnovation #DigitalTransformation #Decathlon

Kamini Belday, Head of Global Payments, IBM Cloud, highlights that “fraud is at the center of everything we do.” She explains that the real challenge isn't just combating fraud after it happens, but predicting and preventing it with the power of predictive AI, something she finds far more exciting for the future of global payments.“Whether it's your checking account, mortgage, stablecoin, or card credentials in your Apple Wallet, security must travel with you everywhere.” The goal, she explains, is to ensure people can use the same secure credentials seamlessly across different payment methods, devices, and geographies, without losing trust or time.