Outgrow's Marketer of the Month

How NaaS Is Simplifying Enterprise ConnectivityIn this clip, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains how Network as a Service is reshaping connectivity.It enables flexible, digital delivery of services like Ethernet and IP access to the cloud. Through Network Functions Virtualization (NFV), traditional hardware, like routers or firewalls, can be virtualized at the provider edge.Instead of managing physical devices on-site, customers can activate services in a plug-and-play way. The result: a smoother end-to-end experience and greater value for enterprises.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Eduardo-Perez #Outgrow #Podcast #EduardoPérez #ColtTechnologyServices #NaaS #NFV #DigitalInfrastructure #TelecomInnovation

Winning Consumers Starts with IssuersFor Brice van de Walle, EVP Core Payments Europe at Mastercard, consumer value starts with strong partnerships.As a B2C business, Mastercard's priority is making sure banks and issuers fully understand the benefits behind every Mastercard, so they can clearly communicate that value to cardholders.By closely supporting partners with the right tools, materials, and insights, Mastercard ensures its value proposition reaches consumers in a way that truly resonates. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Outgrow #Podcast #Mastercard #Payments #CustomerValue #B2C #BankingPartners

In an AI World, Creativity Matters More!In this clip, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI is reshaping the creative landscape.With channels more fragmented than ever and AI democratizing content creation, more people can produce more content, faster. That inevitably creates noise.But noise only increases the need for true creative cut-through. The difference between fleeting impressions and real engagement comes down to talent, craft, and human insight.In a world where everyone can create, standout creativity becomes even more valuable.Listen to the full podcast now- https://premade.outgrow.us/interview-with-andy-hood #Outgrow #Podcast #AndyHood #WPP #CreativeIndustry #AIinMarketing #CutThrough

AI's Next Phase of Economic Impact!In this clip, Sam Altman, CEO of OpenAI, shares how he sees AI evolving over the next few years.First, agents begin doing real work at scale, especially in coding. Then AI starts accelerating scientific discovery, potentially driving major breakthroughs. After that, the shift moves from the digital world to the physical one, with robots becoming meaningful economic contributors.He adds that lasting value will come from stronger infrastructure, smarter models, and the societal “scaffolding” that helps integrate AI everywhere.#Outgrow #Podcast #SamAltman #FutureOfAI #AIAgents #Robotics #Innovation

Trust Users, Then Iterate.In this clip, Samuel Beek, Chief Product Officer at VEED, explains how real user testing shapes what actually ships. Before launch, products are put in front of large groups of users, and especially a panel of super users, to see how they're really used, not how the team assumes they'll be used.Sometimes VEED takes a bet and ships early, then refines based on what they observe. The big insight?

Beauty Tech from the Inside Out!Moutia Khatiri, Global CTO for Online & Omnisales at L'Oréal Groupe, explains how Beauty Tech is more than innovation; it's a deep transformation.Launched around 2018–2019, the program began with a major IT overhaul and evolved into dedicated teams building AI and cutting-edge tech into digital products. The goal: ✨ Empower employees ✨ Augment consumer experiences ✨ Use technology in the service of beauty, not the other way aroundBeauty Tech is about putting tech at the heart of transformation, internally and externally. Listen to the full podcast now- https://premade.outgrow.us/interview-with-moutia-khatiri #Outgrow #BeautyTech #LOréal #DigitalTransformation #AIinBeauty #CustomerExperience #FutureOfRetail

Leadership at Scale: Why Energy, Empathy, and Curiosity Matter More Than Solutions ⚡

Vishnu Acharya is a well-rounded technology leader and speaker with over 20 years of experience spanning engineering and operations. He has worked both as an individual contributor and in senior leadership roles. Currently, he is an engineering leader at Uber, where he focuses on hyperscale production network engineering, infrastructure, and software automation. Known for his natural curiosity to break and fix things, Vishnu is driven by a passion to learn, teach, create, and bring order out of chaos.On The Menu:Scaling Uber's infrastructure from 16 to 4,000 engineersBuilding systems that survive 10x, 100x, 1000x growthNetwork bottlenecks in AI factories and GPU connectivityHow Uber for Business started from a random networking requestAngel investing lessons: backing founders over trends and hypeChina expansion: cranes, windows, and creative data center solutionsAutonomous vehicle push in 2016: when innovation moved too fast

Why One P&L Changed Everything at Media MonksIn this snippet, Funs Jacobs, former Senior Director of Innovation at Monks and Founder of Brand of Insiders, shares how Media Monks evolved from a production studio in the Netherlands into a truly global, end-to-end agency.After its acquisition, instead of operating like a traditional agency network, Media Monks integrated everything into one single entity, one brand, one team, and one P&L.That structure made real collaboration possible across strategy, creative, and execution, globally, yet locally relevant. And in the end, it's the client who benefits most.Listen to the full podcast- https://premade.outgrow.us/interview-with-Funs-Jacobs#Outgrow #Podcast #FunsJacobs #MediaMonks #AgencyTransformation #CreativeIndustry #EndToEndMarketing #GlobalTeams

Simplifying Access to the Digital World!In this snippet, Eduardo Pérez, Senior Lead of Strategy & Innovation at Colt Technology Services, explains what global digital infrastructure really means in practice. Listen to the full podcast.For Colt, it's about enabling enterprises to access the digital world more simply, whether through connectivity, security, or both. The focus is on deeply understanding what businesses across different industries truly need from telecom providers.The goal?

What's Really Driving the Next Wave of Fintech?In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what's fueling the momentum in fintech today.From single APIs and lower transaction costs to real-time payments and cross-border transfers, the industry is moving fast. Pavan connects these shifts to the growing impact of AI and digital assets, which together are reshaping how financial services are built and delivered.The outcome?

People First, AI in the MiddleIn this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, shares what AI looks like inside one of the world's largest creative organizations.At WPP, teams across creative and media agencies now have equal, safe access to generative AI through WPP Open, a shared platform bringing major AI models into one interface.But Andy is clear:

Dianna Wilusz, MBA, SPHR, SHRMSCP, is a dynamic executive leader serving as Vice President of People Experience and Operations at SoftBank Robotics America, where she architects solutions advancing human experience through robotics, AI, and data-driven decision making. As CEO and Founder of The Pendolino Group since 2009, she specializes in organizational performance, leadership coaching, and strategic planning. With over 75 years of collective team experience in human resources and executive leadership, Dianna focuses on integrating AI technology with humanity while revolutionizing workplace culture and propagating excellence in leadership and innovation across diverse industries.On The Menu:The intersection of humanity, robotics, and emotional intelligenceThree levels of AI integration in organizational structuresHandling employee resistance to automated systems with empathyThe future of employee experience in AI-augmented workplacesBuilding trust through transparent AI communication strategiesThe importance of patience in AI adoption journeysEmerging tech trends are reshaping human potential in workplaces

How Different Generations Use ChatGPT?In this snippet, Sam Altman, CEO of OpenAI, shares a fascinating take on how ChatGPT is used across age groups.He describes some users, especially students, treating ChatGPT like an operating system, connecting files, using complex prompts, and building workflows around it. Others rely on it as a life advisor, making decisions with the help of its growing memory and context.Sam's breakdown:

Making Responsible AI Scalable!In this snippet, John Hearty, Vice President & Head of AI Governance at Mastercard, talks about the surge in AI adoption following generative models like GPT-3.5, and why governance had to evolve just as fast.At Mastercard, the focus is on making it easier to build and procure responsible AI. That means providing teams and partners with the right tools, guidance, and support to pass rigorous validation.John shares how their generative AI evaluation service helps both internal teams and third parties ensure AI systems are effective, transparent, and reliable, reducing hallucinations and increasing confidence in real-world use.Responsible AI isn't just a principle. It's a practice. Listen to the full podcast now- https://premade.outgrow.us/interview-with-John-Hearty #Outgrow #Podcast #JohnHearty #Mastercard #AIGovernance #ResponsibleAI #GenerativeAI #TrustInAI

Applying AI Across Industries, From Chips to Clean Energy!In this snippet, Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa, shares how his work spans building digital services and software solutions across multiple industries.From quality control systems in semiconductor manufacturing to service assurance and network optimization for telecom operators, and even distributed energy storage to support a smoother zero-carbon energy transition, AI is at the core of it all.His work highlights how intelligent software can solve real operational challenges, no matter the industry.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Jukka-Pekka-Salmenkaita#Outgrow #Podcast #Elisa #AIApplications #IndustrialAI #TelecomInnovation #CleanEnergy

AI Can Generate. Creatives Define ‘Good.'In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, explains the real role of AI in creative production.Yes, tools like top-tier video generators can create impressive scenes. To most people, they look good enough. But a trained director sees the gaps, in framing, pacing, lighting, sound, and storytelling.Andy's point is clear:

Adapt Fast or Get Left Behind!In this snippet, Sam Altman, CEO of OpenAI, explains why organizations struggle when change accelerates, and why startups keep winning. He points to slow, rigid systems where decisions take months or even years, while the world moves in real time. That gap fuels creative destruction: startups adapt fast, and legacy players fall behind. Sam predicts many large companies will spend years resisting AI's impact, until a last-minute scramble makes it too late. He sees the same pattern in people, too. The generational divide in how AI tools are used today mirrors the early days of smartphones, and it's just as stark. The takeaway?

Why Every AI Project Needs an Ethics CommitteeIn this snippet, Matthew Blakemore, CEO at AI Caramba!, stresses why AI ethics committees shouldn't be optional.He shares that every project he's worked on included one, because it's extremely difficult for companies to ethically assess their own products in isolation. Independent voices matter.By collaborating with external experts, including the University of Bath, and bringing in outside perspectives, Matthew believes companies can build stronger, more trustworthy AI systems.His advice is clear:

Gregory Van den Top is a seasoned cybersecurity leader and the Field Chief Information Security Officer (CISO) at Cloudflare, where he is dedicated to “helping build a better internet.” With extensive experience in cybersecurity strategy and risk management, Gregory plays a pivotal role in strengthening internet infrastructure and advancing security practices worldwide.On the Menu:Cloudflare's "customer zero" approach to security tool developmentBuilding C-suite influence as a modern security leaderWhy technology must adapt to humans, not vice versaThe underestimated risks of artificial intelligence adoptionBuilding a better internet through community and collaborationQuantum computing threats and preparing for post-quantum encryption

Building Match Hubs That Put Partners FirstIn this snippet, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, explains how TikTok is rethinking sports discovery with match hubs.These hubs live on high-traffic pages and connect fans directly to broadcasters.

Why Creatives Need Both Structure & FreedomIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a key insight on creative work: Creativity thrives on constraints and space.A few guardrails help guide ideas but creatives also need a blank canvas to truly express themselves. Samuel explains how VEED once relied on highly restrictive templates. While they looked great and performed well on social media, users didn't love them.The learning?True creative satisfaction comes from choice, flexibility, and freedom, not just polished outcomes.Listen to the full podcast- https://premade.outgrow.us/interview-with-Samuel-Beek#Outgrow #Podcast #SamuelBeek #VEED #CreatorEconomy #ProductDesign #CreativeFreedom #UXDesign

Ivan Branco is a data-driven leader with over six years of experience in business intelligence, analytics, and information management. As the Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, Ivan stands at the forefront of operational excellence and digital transformation, redefining how data shapes smarter decisions and resilient systems. On The Menu: Data's role in Volvo's service-oriented business transformationWhy is governance structure foundational to data strategyCustomer satisfaction as the ultimate business compassFraud detection through data insights at Volvo GroupTechnology should solve problems, not drive strategy choicesHuman factors remain essential despite AI advancementTrust-based leadership in technology and data teams

The Vision for a Core AI SubscriptionIn this snippet, Sam Altman, CEO of OpenAI, outlines a bold ambition: making OpenAI the core AI subscription people rely on every day.Built on experiences like ChatGPT, the vision includes:

Leading by Going Deep, When It Matters.In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares how he balances strategy with hands-on leadership.At his best, Adam focuses on the big picture, creating the right environment and giving senior leaders the autonomy to go deep, where the real work happens. But there are moments when leaders must dive in themselves.He goes deep to be a role model for new team members, during major culture shifts, and especially now with AI. By actively using AI and encouraging others to do the same, leaders send a clear signal: adaptation matters.Drawing from past transformations at Microsoft, from design-led thinking to today's AI wave, Adam shows how deep engagement, even in projects that don't “win,” can shape an organization's future.Listen to the full podcast now- https://premade.outgrow.us/interview-with-Adam-Harmetz#Outgrow #Podcast #AdamHarmetz #Microsoft #ProductLeadership #AITransformation #LeadershipMindset #TechCulture

Efficiency First: Building a Climate Strategy from the Ground Up”In this snippet, Monika Tenerowicz, ex-Climate Officer at Orange Polska, currently Deputy Head of Communications and Marketing at Upstream Poland Division, Orlen SA, shares how the company's climate journey took shape.While Orange Polska officially published its climate ambitions in April 2021, the work started much earlier, through scattered initiatives driven by one core belief: efficiency should be the way forward.By 2020, the team began calculating its carbon footprint and identifying priority areas. As an infrastructural telecom, their focus naturally turned to scope 1 and 2 emissions, from network operations, fuel use in fleets, and the energy required to power the network.A clear reminder that meaningful climate action starts with measurement, focus, and operational efficiency. Listen to the full podcast- https://premade.outgrow.us/interview-with-Monika-Tenerowicz #Outgrow #Podcast #MonikaTenerowicz #OrangePolska #ClimateStrategy #Sustainability #CarbonFootprint #GreenTelecom

Deepfakes & Democracy: A Dangerous LineIn this snippet, Matthew Blakemore, CEO at AI Caramba!, raises serious concerns about the rise of deepfakes, especially during elections.With examples already online of people appearing to say things they never said, the risk is clear. A flood of deepfakes before an election could heavily influence outcomes, and that's deeply problematic.Still, Matthew points to a hopeful sign: when parties publicly call out and clarify deepfakes, it helps protect democratic processes.The takeaway?

Rakesh Doddamane is a seasoned technology leader with over 25 years of experience specializing in Generative AI, UX Design, and Digital Transformation. Currently serving as Leader of Gen AI & UX at Philips, he has established the Generative AI Centre of Excellence and spearheaded AI governance frameworks across global organizations. On The Menu: Value-driven approach to scaling generative AI solutionsStrategic AI investments across Philips' business functionsCloud infrastructure governance and cost optimization frameworksGen AI Ninja Certification: three-tier upskilling programCustomer insights leveraging AI for product innovationFuture of autonomous agents and orchestration governanceNavigating EU AI Act compliance in regulated industries

Financial Services Is an Ecosystem, Not a Solo Act!In this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, explains why building in financial services is never a one-play show.Success requires aligning multiple moving parts:

Product Leadership Is a Jack-of-All-Trades!In this snippet, Adam Harmetz, Vice President of Product Management at Microsoft, shares what product leadership really looks like at scale.From finance and legal to HR, culture, and product planning, no two days look the same. It's a role that demands being boundless across disciplines, balancing deep thinking with the occasional emergency firefighting.At the senior level, Adam explains, the real advantage is being able to define your own job. With strong teams handling the day-to-day, the focus shifts to a few high-impact, differentiated problems each year, the ones that truly move the business forward.Listen to the full podcast- https://premade.outgrow.us/interview-with-Adam-Harmetz#Outgrow #Podcast #AdamHarmetz #Microsoft #ProductManagement #ProductLeadership #TechCareers #BuildingAtScale

AI Does the Legwork. Humans Bring the Spark.In this snippet, Andy Hood, Vice President of Emerging Technologies at WPP, reflects on how AI has quietly become a foundational part of our everyday lives.With generative AI now doing the heavy lifting in the middle, creating images, films, and more, the technology feels almost mind-blowing compared to just a few years ago.But Andy makes one thing clear:

One Model. Many Lives.In this snippet, Sam Altman, CEO of OpenAI, shares a powerful vision for personalized AI, one that people can use across services, categories, and throughout their lives.He acknowledges there's still a lot to build, but also emphasizes how far the technology has come. The models are already incredibly strong, improving fast, and capable of doing many things exceptionally well.That's what makes ChatGPT compelling today:

The Future of Identity: One Size Won't Fit All!In this snippet, Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, shares why it's an incredibly exciting moment for the identity space, but also a complex one.With so many identity solutions emerging, she emphasizes the need for a collective, progressive approach. Because what works in one region won't work everywhere.In many emerging or rural markets, high-tech solutions simply aren't accessible, and businesses must recognize and respect that.Her message is clear:

Grow People or Grow Output?In this snippet, Sam Altman, CEO of OpenAI, calls out a big-company trap: growing headcount without growing output.He argues for small teams, busy people, and giving researchers, engineers, and product builders huge responsibility.Because when companies scale without shipping more, you get bloated meetings, slow decisions, and no real progress.OpenAI's approach?

Altaf Patel is VP, Data Analytics and AI at PepsiCo, bringing over two decades of global experience in data-driven transformation across Fortune 500 companies including PepsiCo, Tesco, BT, and GE. He leads enterprise BI strategy and AI-powered analytics across global business functions, managing a community of 600+ BI analysts and 6K+ self-serve users. Altaf has architected generative BI solutions incorporating GenAI, semantic layers, and agentic AI to deliver real-time decision intelligence directly to executives.On The Menu:Altaf Patel's career journey in data analytics and AI leadershipBuilding unified data foundations for AI scalabilityEmbedding autonomous AI agents into business workflowsForecasting the changing role of BI professionals in AI eraPractical examples of AI use case timelines and improvementsThe power of rationalizing reports to enhance decision-makingImportance of metadata and platform abstraction for AI success

The Future of Video Is Generative, And It's Closer Than You ThinkIn this snippet, Samuel Beek, Chief Product Officer at VEED, shares a bold prediction: Video is currently going through a crazy transformation, and staying relevant online now means producing tons and tons of video.But creating all that manually?

Building a Rock-Solid GTM in Financial ServicesIn this snippet, Pavan Bachwal, VP & Head of Financial Services at Ericsson, breaks down what it really takes to build a successful go-to-market strategy in the complex financial services ecosystem.According to him, the foundation rests on four core pillars:Technology- getting it right from day one.Organization- aligning legal, regulatory, operational, technical, marketing, and consumer-facing teams.People- motivating and bringing together like-minded talent.Licensing- ensuring every piece of compliance is locked in.Once these are in place, the GTM plan becomes clear:

Moutia Khatiri serves as Global CTO for Online & Omnisales at L'Oréal Groupe, a tech accelerator, bringing extensive expertise as a technical architect and cloud computing specialist. With years of cross-industry experience, he has established himself as a DevOps authority and innovation leader. His diverse sectoral background provides him with unique insights into technology implementation across various business environments. As a passionate technologist, he focuses on accelerating digital transformation through cutting-edge cloud solutions and architectural excellence. His role involves driving technical strategy and fostering innovation in the rapidly evolving digital landscape. On The Menu:Beauty Tech transformation program launched in 2018-2019.AI products augmenting both employees and consumer experiences.Virtual try-on technology developed with ModiFace startup. Data governance crucial for maintaining quality and trustQuantum computing poised to revolutionize model trainingGenerative AI still at beginning of transformation waveTechnical architects evolving role in the AI era

AI, Ethics & Elections: Why Standards Matter More Than EverIn this snippet, Matthew Blakemore, CEO at AI Caramba!, opens up about a critical concern: AI being used the wrong way to influence politics.Driven by the need for stronger guardrails, Matthew stepped into the world of global policy and standards…⚙️ Working with the British Standards Institute

Real Brands Start with People, Not Logos!When your team lives the brand, your customers feel it.

Dr. Satyajit Wattamwar is a Data Science & Digital Expertise Leader with over 17 years of professional experience in enabling digital transformation across manufacturing, R&D, and innovation processes. He currently leads the development of in-house cloud AI platforms and data science technologies for cross-country, cross-functional business initiatives. His expertise spans predictive modeling, IoT analytics, advanced process control, and manufacturing analytics.On The Menu:Data scientist empowerment through AI-powered digital assistantsScaling digital solutions across 180+ global factoriesIndustry 4.0 ROI measurement strategies and KPIsDigital twin technology revolutionizing manufacturing operationsQuantum computing's potential impact on process optimizationExplainable AI methodologies for industrial safety applicationsSupply chain optimization using predictive data science

John Hearty leads AI Governance at Mastercard, ensuring that AI systems the company builds or buys are fair, transparent, and effective. He drives responsible AI adoption, engages regulators, and advances tools, training, and research to embed AI ethics across the organization. With a background in R&D and global payments infrastructure, John holds 40+ patents and serves on ISO AI standards committees. On The Menu:Trust as foundation: Mastercard's AI governance philosophy explainedEvaluating AI systems for efficacy, fairness, and transparencyGenerative AI's transformative impact on marketing and creativityBuilding responsible AI solutions with external suppliers effectivelyThe evolution from R&D to AI governance leadershipThe future of marketing in chatbot and agent-based systemsCreating shared AI capabilities that elevate entire organizations