Podcast appearances and mentions of andrea layne

Today we have Andrea Layne on the podcast. Andrea is a business and accountability coach, mom, and wife. After a successful career in the corporate world as an IT professional, Andrea started her first of several businesses. Today she looks back on a decade of learning and growing and shares how she’s found harmony in her personal and business life.

This week, guest Andrea Layne lays out an easy to follow roadmap to simplicity in the life of an entrepreneur. What if it could be simple? Step 1: Limit your information intake to 3-5 people Step 2: Choose to start your marketing and content sharing in one place Step 3: Simplify your client offers Items Mentioned in this episode: Follow Andrea @ andrealayne.com Robert's Link Tree Boss Move of the Week: Take a sheet of paper. Fold it in half. On one side write all the things you do in your business that you like. On the other, what you don't like. Automate, delegate, or eliminate all the things on the side of things you don't like. (P.S. I did this activity this weekend and it was a gamechanger! Don't miss out on extraordinary results by failing to take action.) Thank you so much for checking out this episode of Productivity Boss Moves. If you have any questions, topics suggestions, or just want to say hello, visit robertprice.co. If you haven't done so already, please take a minute and leave a quick rating and review of the show on Apple Podcasts or any platform you listen. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It’s a crazy, all consuming time with the worldwide coronavirus pandemic. As business owners, we want to lead the way in times of stress, but what can we do? How can we continue to serve our people in the face of uncertainty? What can we do behind the scenes that will make a difference in our businesses? First of all, realize that you are a leader. If you are a business owner, you are a risk taker who took a bold step to set up a business. You are a leader and can lead through these uncertain times.  Today I’m sharing 8 actionable items that you can put into action to help you get through this time in business and in life. 1. Create a Strategy If you need help creating a strategy, check out Episode 5. If you want someone to walk you through strategy, you can reach out to me for a strategic mapping. I have a community of operators who would love to partner with you in this.    Having a strategy in your business is a requirement today.    “Businesses who have a strategy have cash reserves.”    If you don’t have a strategy, there's never been a better time to create one. Start by defining your mission, vision and values. Figure out the way you show up, why you show up, what your future looks like and from there create a strategic plan to get you to that place.    If you do have a current strategy, it’s time to revisit it... because you will have to adjust.   2. Serve and Sell Continuously serve your audience, your customers, and your followers. Lean into them and continue to sell. Putting money into circulation will be vital.     “Don’t stop selling… the economy requires us to continuously make transactions.”   Another way to serve organically is through content. You will have more time to work on things that have been on the back burner. Stay in front of your audience so they will remember you when it's time to buy again.   3. Focus on Your Relationships Nurture your previous relationships. When we are strapped for time, we go to the revenue generating activities. But now that you have more time: nurture the people who have bought from you or who follow you build new relationships  create new partnerships pour into communities and build strong relationships   4. Revisit Your Good, Better, Best Goals “A Good goal covers expenses, a Better goal gives discretionary spending, and a Best goal is wildly beautiful.“   During times of crisis, focus on the good goal and do everything in your power to hit it. This means you might need to change your offers. Also, look at your financials and cancel tools you aren't using or subscriptions you aren't taking advantage of.    During these times, you might be asking “Do I need to cut my team?”    If you are scaling your business, and want to remain a scaled business, the last resource you want to cut is your team. Don’t cut the talent that has grown you to this point. These are the people who are going to help you innovate.    “In times of economic crisis, the people who win are those who can get the products out the fastest.”   5. Innovate You can create great new products and offers during down time. Look back to your values.  Have you let money guide your decisions? Are you working with the audience you want to? Are the products you’ve created aligned with your values? Right now, we have pause, and can change the ways we are showing up for people.    Take the opportunity to decide what aligns with you and how you are going to prepare your audience and your business so you are ready to shoot out of the gates when the time comes.   6. Communicate You have people who are paying you and listening to you, and I want you to connect with them frequently. If you are a service provider and others are depending on your services, show up and lead the leader. Most of the world has their kids at home. If you are someone who is delivering services, practice the best communication ever so they know what to expect from you. This will provide an amazing amount of value.   7. Clean Up Clean up your files, existing workflows and processes, website, Google Drive, email sequences… whatever! This actually requires you to sit down, be focused and do some of the grunt work. Take 30 minutes a day to do this, and it will feel like a gift.   8. Give Grace Connect with people on a human level. Realize you are potentially working with people who have loved ones affected with coronavirus. People are mostly good, I want you to extend these people lots of grace because if you give grace at this time, it will come back to you.    I’m rooting for you! Love your family, wash your hands, pay attention to the backside of your business, and know that you are in good hands.   Previous Episodes Mentioned Episode 5: Seven Pillars to Your Business Strategy with Andrea Layne   Other Ways to Connect with Me: Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast/37.

As you lead your business, do you experience mental blocks, time challenges, or the desire to bring in more revenue? Every entrepreneur experiences these issues while battling feelings of overwhelm because she’s trying to do it all.  In this episode, I talk with two-time A-Team alum Veronica Staudt, owner of Vintage Meet Modern, about what the A-Team is, how it works, and what you’ll get out of it.  If you’re ready to take care of the backside of your business, the A-Team is the way to get it done. Veronica is a great example of how A-Team can help a business transform and increase revenue by focusing on the operations side of business.   Veronica’s Business Before A-Team Veronica started selling jewelry through eBay in 2009 after 20 years of working in the personal shopping and jewelry business. She realized she was bringing home increasing revenue, but she wanted to provide a more personalized experience for her shoppers, so she launched her own site.  Before A-Team, Veronica: Felt overwhelmed, tired, and heavy because she knew leaner times were ahead. Had a business that wasn’t growing how she wanted. Was trying to do everything at once. “We cannibalize some of our own energy with negative thinking.” - Natalie Gingrich The A-Team gives you practical strategies to personalize what works for you and your business.   Veronica’s Business After A-Team As a result of going through A-Team, Veronica stopped getting up every day trying to do it all with a mega-long to-do list.  Through the program, Veronica:  Discovered what she’s more passionate about so she could focus on those areas. Gained confidence in knowing what roles needed to be filled in her business. Learned that “efficiency is everything.” Completed homework and exercises that allowed her to measure results.    “If you’ve got an idea, if you’ve got a product, I can help you be successful.” - Natalie Gingrich When you do the work in A-Team, you realize all you do in your business and how you spend your time. Veronica found the group component very helpful because it provided both accountability and motivation.  “Putting the processes into place, and doing the work, and going through A-Team is what has made our business move forward.” - Veronica Staudt   A-Team Content We walk through the seven pillars of business and spend one month on a strategic objective. “The more you get into A-Team, the less overwhelmed you feel.” - Veronica Staudt The A-Team is a safe place where you talk about real struggles and how to grow your business right now.    A-Team Time Commitment We meet for one hour every single week. Here’s the weekly breakdown: Week 1: Live training with Natalie Week 2: Implement Week 3: Mastermind Week 4: Get It Done Day   A-Team Investment  You’ll recoup your investment because you get your time back and once you learn the system, you can continually implement it over time.   Veronica went from her business revenue being down by 20% to being up by 46% six months later. This came as a result of implementing what she learned in A-Team.   “We don’t do things that we know could easily move us forward in our business… so when you’re doing it in a group, and when you’re holding yourself accountable… it becomes a lot less scary.” - Veronica Staudt   Ready to sign up on the waitlist for the A-Team? Go here. Previous Episodes Mentioned Episode 5: The Seven Pillars to Your Business Strategy with Andrea Layne   Connect with Veronica Staudt: Website Facebook Instagram   Veronica Staudt is a Jewelry Stylist, Speaker, Entrepreneur and thought leader based in Chicago, IL. Veronica’s passion is helping women look and feel their best by dressing in details and setting themselves apart from the rest.  Veronica learned at a young age the power jewelry has to help a woman feel transformed without having to step foot into a dressing.    In 2009, Veronica founded Vintage Meet Modern, and online and in-person pop-up vintage jewelry and styling boutique. She uses her 20 years of styling expertise to show women and even retailers how easy it was to mix vintage jewelry with modern clothes, with great support from both clients and brand partnerships, Vintage Meet Modern is exactly that “vintage meet modern.”  Other Ways to Connect with Me: Website Private Facebook Community Facebook Page Instagram This episode was first published at theopsauthority.com/podcast16.  

As a small business owner, you feel pulled in a thousand directions, right? Well, there are seven reasons for this because there are seven areas vying for your attention all day, every day. Keep in mind that in the corporate world, there’s a C-level position for all seven of these areas.    So what are the seven areas clamoring for your attention? How can you prioritize them? What are the questions you need to ask yourself as you build, grow, or scale your business? Tune in to this episode where guest and certified DOO Andrea Layne and I break down the seven pillars of your business and what you can do next to make your business thrive.   The Seven Pillars to Your Business Strategy  There are seven areas in your business pulling for your attention. Let’s break them down:   1. Financial Steadiness This is not all about revenue, but establishing a solid financial foundation. Ask yourself these questions as you think through this pillar: Are my business expenses categorized each month? Do I look at my profit and loss statement? Am I saving for taxes? Do I know how much I need to bring home? When will I carve out time to get this done?   In the corporate world, the CFO would oversee these responsibilities.  2. Visibility You may spend a lot of time here because you want people to be aware of your product, but don’t spend so much time here that you neglect the other six pillars.    Think through these questions: Is my getting name out there? Do people know me?   In the corporate world, the CMO would oversee these responsibilities.   3. Product Creation and Refinement This area is responsible for generating revenue. It’s exciting to dream up new products and services, but you must also integrate and execute these ideas within the context of your mission. You’ll also want to keep refining and improving your current products.    Ask yourself these questions as you think through this pillar: How will I strategically provide my product? How will I price it? How do I get it into the marketplace?   4. Operational Excellence This is about people, systems, and software coming together so your business works effectively. This pillar involves automations and workflows. You get time back when you systematize.    Ask yourself these questions as you think through this pillar: What processes will I automate? How will my processes fit together to make my business run effectively and efficiently? What standard operating procedures can I put in place? How can you systematize my business?   You can’t scale without systems. What do we mean by “scale?” There are three phases of business: The building phase is your start-up phase. The growing phase means you have established revenue and you’re looking to increase profit margin. Think of the growing phase as addition. The scaling phase brings in more team members to get products out faster. Think of the scaling phase as the multiplication.   In the corporate world, the COO would oversee these responsibilities.   5. Team Growth Who do you need on your team to scale your business? You need human capital to run and grow your business because it helps you multiply yourself. In this phase you may lean on a VA, DOO, strategists, or a graphic designer.    Ask yourself these questions as you think through this pillar: Am I providing a succession plan for my team members? How can I retain the people most helping my business? Do I bring people on as independent contractors or employees?   In the corporate world, the CAO would oversee these responsibilities.   6. Customer Experience This is about how you’ll delight your customers. Customer Experience involves thinking through what your client will do once she’s signed on. This pillar isn’t about gifts, but more about communication and interacting with your customer throughout your relationship together.    Ask yourself these questions as you think through this pillar: How will I onboard? What’s the process for contracts? How will I invoice my client? How will we communicate? What expectations do I need to set? What’s the best way to build a relationship with this client?   In the corporate world, the “Director of Happiness” or “Director of Community” would oversee these responsibilities.   7. Growth + Development This is about how your professional growth. Ask yourself these questions as you think through this pillar: What books, courses, paid groups, or masterminds will benefit me? What are my work boundaries, and am I articulating those to my family and clients? Do I need to stop learning and start doing?   Weekly Ops Activity Spend 30 minutes and prioritize these seven pillars for yourself. Label them from 1 through 7. Think about one task or project in each area that needs to be addressed.  Post your priority list in the FB group.   Note: In your business, you will spend most of your time on your top two to three pillars. Stay focused!   Key Quotes from the Episode: “Know that visibility is at the top for most businesses.” “When you can make your operations more streamlined and more efficient, that’s where you gain a lot of momentum.” - Andrea Layne  “You’re going to scale by using human capital to create growth in your business.” “So much of the customer experience comes down to clear communication.” “The seven pillars don’t go away. We just learn how to prioritize them better and outsource the weakest links.” “What happens with too many distractions? We never meet our vision.”   Connect with Andrea Layne Andrea Layne is a business engineer who helps her clients take their vision and put smart strategies behind it so they can build a business to last. She started her career in 1999 in a Big Five Firm and serving as a business consultant, then IT project manager for Fortune 100 corporations over 11 years. This experience gave her a foundation and process for helping businesses run more effectively. She has always loved design and art, and in 2011, she decided it was time to pursue this passion.    Andrea built a high-end wedding floral design company serving the Tampa Bay market until 2017. While she adored "playing with flowers" all the time, she realized it was taking her away from her family more and more as it grew. So after 6 years, she knew it was time to pursue a different option. That's when Andrea came back to her roots as a consultant, but this time working with creative, service-oriented entrepreneurs to guide them to financial success with less overwhelm.    She knows big business.... she has strategized systems and engineered software for giant corporations. And she deeply knows small business, because Andrea has been there in the trenches.... making mistakes and having successes. She knows what it's like to battle profit margins, feel the weight of wearing all the hats, and worry if she could ever make enough to actually pay her bills through her creative passion.   Andrea took all that she learned on this life journey to create services so her clients can breakthrough the ceiling of stress in their business and finally achieve their goals with sustainable foundations.   Andrea completed the Director of Operations Certification in 2018.   To connect with Andrea Layne, visit her here: Website Instagram Email: info@thecreativespring.co   Connect with Me: Website Private Facebook Community Facebook Page Instagram   This episode was originally published on theopsauthority.com/podcast/5

In this episode of Marketing Personalities, Brit Kolo speaks with Jacqueline and Minna, co-founders and podcast co-hosts of The Product Boss to discuss what it’s like being co-founders with exactly the opposite personality types. Links Mentioned: The Product Boss Website The Product Boss Podcast The INTJ Marketing Personality Type The ESFP Marketing Personality Type Podcast Episode – A Review of the Analyst Tribe with Andrea Layne (including INTJ) Podcast Episode – A Closer Look at the Analyst Tribe (including INTJ) Podcast Episode – A Review of the Explorer Tribe with Kristy Runzer (including ESFP) Podcast Episode – A Closer Look at the Explorer Tribe (including ESFP) Find your Marketing Personality Type here!

Andrea Layne is genuinely an entrepreneurial inspiration. Not only did she transform her life from working long hours in a…

In this episode of Marketing Personalities, Brit Kolo discusses the Analyst tribe of personalities, including the types INTJ, INTP, ENTJ, and ENTP, with Andrea Layne of the Creative Spring. Andrea is an OBM and Integrator, a true master of business workflows and systems, and an ENTJ. Links​: Andrea’s Website Andrea’s Free Offer Andrea on Instagram Dubsado My favorite Myers-Briggs Assessment Tool Find YOUR Marketing Personality Type