Podcasts about obm

Happy 10th Anniversary, ABA Inside Track! Yes, after 10 years of laughs, research discussion, and podcasting, we're finally reaching the Tin-phase of the show (because we're so durable). Though, beyond our long-winded trips down memory lane, we're still here doing what we do best: Creating amazing discussions about topics and research that matter to behavior analysts. Plus a Book Club! We kick the month off with some special guests including Dr. Kathleen Feeley who brings us up to speed on supporting children with Down syndrome using ABA methodology, and friend of the show, Dr. Casey Clay, who shows us how to extend preference assessment technology to the social interaction realms. Finally, we wrap up our regular episodes with a dip into OBM by reviewing the research on using public posting to improve employee performance. Then, our Spring Book Club sprouts with a very timely discussion of "The Anxious Generation" by Johnathan Haidt with Book Club Guy, Alan Haberman. Put down your social media feeds and pick up your mp3 players! It's learning time. In lieu of flowers and congratulations cards, you may think kind thoughts about us as you download all these episodes. Articles for March 2026 Down Syndrome and ABA w/ Dr. Kathleen Feeley (DUAL DIAGNOSIS) Feeley, K.M. & Jones, E.A. (2006). Addressing challenging behaviour in children with Down syndrome: The use of applied behaviour analysis for assessment and intervention. Down Syndrome Research and Practice, 11, 64-77. doi: 10.3104/perspectives.316 Feeley, K. & Jones, E. (2008). Strategies to address challenging behaviour in young children with Down syndrome. Down Syndrome Research and Practice, 12, 153-163. doi: 10.3104/case-studies.2008 Feeley, K.M., Jones, E.A., Blackburn, C., & Bauer, S. (2011). Advancing imitation and requesting skills in toddlers with Down syndrome. Research in Developmental Disabilities, 32, 2415-2430. doi: 10.1016/j.ridd.2011.07.018   Social Preference Assessments w/ Dr. Casey Clay Clay, C.J., Samaha, A.L., Bloom, S.E., Bogoev, B.K., & Boyle, M.A. (2013). Assessing preference for social interactions. Research in Developmental Disabilities, 34, 362-371. doi: 10.1016/j.ridd.2012.07.028 Morris, S.L. & Vollmer, T.R. (2020). A comparison of methods for assessing preference for social interactions. Journal of Applied Behavior Analysis, 53, 918-937. doi: 10.1002/jaba.692 Clay, C.J., Samaha, A.L., & Kogoev, B.K. (2018). Assessing preference for and reinforcing efficacy of components of social interactions in individuals with autism spectrum disorder. Learning and Motivation, 62, 4-14. doi: 10.1016/j.lmot.2017.03.008   Public Posting Nordstrom, R., Lorenzi, P., & Hall, R.V. (1991). A review of public posting of performance feedback in work settings. Journal of Organizational Behavior Management, 11, 101-124. doi: 10.1300/J075v11n02_07 Miller, B.G., Livingston, C.P., Zerger, H.M., Valbuena, D.A., & Miltenberger, R.G. (2023). Evaluating public posting, goal setting, and rewards to increase physical activity in children. Behavioral Interventions, 38, 105-117. doi: 10.1002/bin.1902 Ayvazo, S. & Naveh, M.E. (2024). Self-monitoring and public posting improve competitive youth cyclists' training performance. Journal of Applied Behavior Analysis, 57, 394-407. doi: 10.1002/jaba.1058 Perrin, C.J., Frederick, A., & Klick, S. (2016). Effects of public posting and goal setting on team performance in a residential setting. Behavioral Interventions, 31, 300-308. doi: 10.1002/bin.1451   The Anxious Generation Book Club (PATRONS) Haidt, J., (2024). The anxious generation: How the great rewiring of childhood is causing an epidemic of mental illness. Penguin Press.

Compassion and accountability are often seen as opposites in Organizational Behavior Management, but we believe they work best together. We break down how OBM, at its core, is simply ABA applied to organizations and how it can be implemented in ways that feel supportive rather than cold or purely data-driven.We discuss how assessments, data analysis, and feedback can prioritize clarity, honesty, and relationships. From pairing with reinforcement when entering an organization to involving staff in problem-solving and aligning expectations with real-world barriers, we share practical ways to move performance management away from compliance and toward collaboration.We also highlight the importance of values, authentic reinforcement, and listening as foundations of compassionate leadership. When staff are viewed as humans and not just performers, it becomes possible to reduce burnout, increase job satisfaction, and build systems that truly support long-term success.What's Inside:Why compassion and accountability are not opposites in OBMHow to apply core ABA principles to organizations at multiple levelsPractical strategies for compassionate performance managementUsing values, relationships, and authentic reinforcement to drive changeMentioned in This Episode:Compassionate ABA: Enhancing Social Skills, Tolerance, and Trauma-Informed CareEpisode 224: Beyond Compliance: Why Relationships Are the Heart of Compassionate ABAHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

Signing a new client feels exciting. The discovery call goes well, the proposal is accepted, and you're officially “in”. But what happens after that? In our industry, we talk a lot about attracting and onboarding clients. And yes, those stages matter. But if you want a sustainable, profitable VA or OBM business, the real work and the real opportunity sits in everything that follows. In this episode, Adrienne Donnelly chats with Michelle Broadbent, business mentor and founder of Accountability Circle, about the four stages of the client lifecycle and how to manage each one with clarity, confidence, and professionalism. Michelle works closely with female founders and brings a refreshingly honest perspective on what makes client relationships thrive, and what quietly causes them to unravel. Together, they unpack how to position yourself as a trusted partner, protect yourself with strong foundations, deepen retainer relationships, and confidently navigate renewals or endings when the time comes. You'll hear about:

When we think about improving client outcomes, it's easy to focus on goals, programs, and data collection. In this episode, we zoom out and talk about what's happening behind the scenes. We dive into Organizational Behavior Management (OBM) and how the systems we work within, including training, communication, leadership, and culture, have a powerful ripple effect on everyone involved.We explore how OBM applies the same ABA principles we use with learners to organizations, teams, and leadership. From analyzing systems using an ABC framework to pinpointing key metrics like staff performance, burnout, and treatment fidelity, we discuss how small, strategic changes can lead to meaningful, sustainable impact. We also talk about leadership, feedback loops, and reinforcement systems, and how clear expectations and compassionate data use can build trust and alignment.Ultimately, we reflect on the ripple effect of strong systems. Better supervision leads to stronger future BCBAs and improved outcomes for clients and families. When we strengthen the system, we strengthen the forest, not just one tree.What's Inside:What Organizational Behavior Management (OBM) really is and why it matters in ABAHow systems and leadership directly impact client outcomesUsing behavioral systems analysis and data to drive meaningful changeThe ripple effect of strong supervision and organizational practicesMentioned in This Episode:Supervision Resource BundleCEU Event: Organizational Behavior Management (OBM) for BCBAs: Driving Change and Improving Workplace Performance with BCBA Mellanie PageHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

Some seasons of business feel exciting and full of possibility. Others feel like you're carrying a lot of “what now?” questions around with you, especially if you're coming out of a traditional career and wondering what's next. You might be craving more flexibility, more creativity, and work that actually fits your life, but the idea of starting or growing a VA or OBM business feels big, messy, and a little unknown. If you're somewhere in that in-between space, this conversation will help you feel less alone and a lot more grounded about what's possible. In this episode, Adrienne Donnelly chats with Hannah Caruso, the creative behind Virtually Hannah and a solutions-driven virtual assistant who moved from the legal world into flexible, values-led virtual support. Hannah shares how she went from “wizard of the legal realm” to small-but-mighty business owner, what surprised her most about running her own business, and how she's learning to slow the noise, back herself, and build something that feels like her. You'll hear about:

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.I hate to break it to you, but it's not them. It's your messaging.You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.Find the full post at:  https://brandimowles.com/272Want More Like This? ⬇️

    Chapters 00:00 Introduction to Kara Williams 01:53 Kara's Coaching Journey and Entrepreneurial Background 03:20 The Importance of a Simplified Tech Stack 05:51 Common Mistakes in Tech Selection 07:09 Exploring AI in Business 08:16 Creating the Proof First GPT 10:47 Learning and Executing with AI 12:04 Common Challenges Faced by Entrepreneurs 13:50 Guiding New Entrepreneurs 14:59 Misconceptions About Low Ticket Offers 16:18 Refining Messaging and Offers 17:29 The Role of Automation in Business 18:34 Understanding Automation Needs 19:36 Testing Freebies and Building Relationships 20:29 Lessons Learned in Business 21:20 Future Plans and Refinements 22:31 Final Tips for Entrepreneurs Episode # 180 Today's Guest: Kara Williams, Founder, GHL Mastery Academy She is the founder of GHL Mastery Academy, where she helps CEOs stop being the bottleneck in their business by turning their VA, OBM, or EA into a trained backend powerhouse. Website: Kara Williams Youtube: GHL Mastery Academy What Listeners Will Learn: Why "cheap tool stacking" quietly becomes expensive (money + time + broken trust) How to think about systems like a real business owner (not a hobbyist) Why reliability matters more than feature-count in early-stage tech stacks How entrepreneurs can use AI to validate offers before building full courses or funnels What automation is actually for: visibility, testing, and removing blind spots How to simplify business operations without losing flexibility or creativity Resources: Website: Kara Williams

In this episode, Amanda discusses how virtual assistants (VAs) may already be performing tasks aligned with the role of an Online Business Manager (OBM) without realizing it. She outlines key signs that indicate a VA might be ready to transition into an OBM role, including the types of tasks they perform, their proactive approach to work, and their leadership skills.    Sign up for an OBM Sprint (30 days of Slack coaching): https://www.amandamcvicker.com/obm-sprint    Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast    Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5

In this episode, we sat down with Mellanie Page, BCBA, MBA, and founder of The ABA Collective, to dive into the world of Organizational Behavior Management (OBM) and how it can transform the way we experience our work. We talked about why so many BCBAs feel burnt out or stuck in leadership and supervisory roles and how OBM offers practical, behavior-analytic solutions that go far beyond surface-level self-care.Mellanie shared how OBM can help us pinpoint high-impact problems, improve workplace culture, and increase job satisfaction—whether we're clinicians, supervisors, or business owners. We explored why burnout isn't just an individual issue, how small behavior changes can create meaningful ripple effects across teams, and why reinforcing the process matters just as much as reinforcing outcomes.This conversation is full of practical insights, real-world examples, and a refreshing reminder that we can apply the science we already know to organizations, leadership, and even ourselves. If you've ever wondered how to use ABA to improve your work life, this episode is for you.What's Inside:What OBM is and why it matters for BCBAsUsing behavior analysis to address burnout and job satisfactionApplying OBM to leadership, supervision, and workplace culturePractical examples of small changes with big organizational impactMentioned in This Episode:The ABA CollectiveThe OBM Practitioner ProgramHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

In this episode, I'm joined by John Guercio for a wide-ranging and practical conversation about leadership through a behavioral lens. John and I dig into what it actually means to lead in applied behavior analysis, especially when so much of the existing leadership literature is vague, mentalistic, or disconnected from observable behavior. We start by talking about the need to operationalize leadership in behavioral terms and explore the four leadership hats developed by Dr. Paulie Gavoni: leading, training, coaching, and managing. We break down what each of these roles looks like behaviorally, how they function across time, and why effective leaders need to move flexibly between them rather than relying on a single style. A major theme of the episode is the role of positive reinforcement in leadership. John shares real-world examples from his OBM coursework and his work at Cornerstone Behavioral Services, highlighting how difficult—but necessary—it can be to shift away from punitive and avoidance-based management strategies. We discuss why punishment often "works" in the short term, why leaders continue to rely on it, and how reinforcement-based leadership creates better outcomes for both staff and organizations. We also spend time unpacking the distinction between leadership and management. John reflects on his own strengths and limitations, describing how he focuses on vision and direction while intentionally surrounding himself with strong managers who excel at systems, logistics, and follow-through. This leads to a powerful discussion about positional authority, seniority, and the myth that leadership status entitles people to treat others poorly. Throughout the episode, we return to the importance of psychological safety, consistent feedback, and emotional regulation in leadership roles. John shares practical strategies for navigating tough conversations, including how to balance empathy with accountability, how to manage staff expectations, and how to avoid letting emotion drive professional communication (including when not to send that email). We also talk through concrete tools and exercises for improving leadership practice, such as symbolic problem-solving activities to surface unspoken team issues, written acknowledgment systems, and using assessment tools like the Performance Diagnostic Checklist to guide supervision and coaching. John closes by sharing future directions for developing empirically grounded management assessment tools, along with a preview of his upcoming work and conference presentations. This is a practical, honest conversation for anyone supervising staff, leading teams, or trying to build reinforcing, values-consistent organizations in human services. Resources & Links Mentioned in This Episode RBT Course for Adult Services (the 'bridge' course too!) Sims and Szilagyi (1975). Leader reward behavior and subordinate satisfaction and performance Stone Soup Conference Registration (use code PODCAST26 at checkout) Carr and Wilder (2015). The Performance Diagnostic Checklist—Human Services John's previous BOP appearances Session 274: Psychological Safety in the Workplace (Supervision CEU!) Additional Books, Articles, and Ideas Discussed John's books on Amazon Komaki (1998). Leadership from an Operant Perspective McGregor (1960). The Human Side of Enterprise Daniels and Daniels (2023). The Measure of a Leader Elliot (2012). Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius Covey (2020). The 7 Habits of Highly Effective People, 30th Anniversary Edition Harley (2013). How to Say Anything to Anyone Grenny et al. (2021). Crucial Conversations (Third Edition): Tools for Talking When Stakes Are High Sponsor shoutouts! Office Puzzle: A thriving ABA practice depends on systems that actually support your team, not slow them down. If you've struggled with software that's buggy, hard to navigate, or offers little support when you need it most, you're not alone. That's why so many practices are switching to Office Puzzle. Go to officepuzzle.com/bop to learn more! HRIC Recruting. Cut out the middleman and speak directly with Barbara Voss, who's been placing BCBAs in great jobs all across the US for 15 years. The 2026 Stone Soup Conference! This is one of the best values in the online conference space. I'm actually going to be one of the speakers at this year's event, along with a great cast of other characters you're probably familiar with. Save on your registration by using promo code PODCAST26 Behavior University. Their mission is to provide university quality professional development for the busy Behavior Analyst. Learn about their CEU offerings, including their 8-hour Supervision Course, as well as their RBT offerings over at behavioruniversity.com/observations. Don't forget to use the coupon code, PODCAST to save at checkout! The 2026 Verbal Behavior Conference! Taking place March 26–27, 2026, in Austin, Texas, or livestream and on-demand on BehaviorLive. Presenters will include Drs. Mark Sundberg, Patrick McGreevy, Caio Miguel, Alice Shillingsburg, Sarah Frampton, Andresa De Souza, and Danielle LaFrance will share how Skinner's analysis of verbal behavior can guide the assessment and treatment of generative learning challenges in children with autism and other developmental disabilities. And don't miss the special pre-conference workshop on Wednesday, March 25. CEUs from Behavioral Observations. Learn from your favorite podcast guests while you're commuting, walking the dog, or whatever else you do while listening to podcasts. New events are being added all the time, so check them out here. 

In this episode, Amanda discusses the concept of building an intentional OBM business. She emphasizes the importance of being deliberate in business practices, understanding one's capacity, setting boundaries, and recognizing when something isn't working. Through personal anecdotes and practical advice, Amanda guides listeners on how to create a sustainable and fulfilling business that aligns with their values and goals.   Sign up for an OBM Sprint (30 days of Slack coaching): https://www.amandamcvicker.com/obm-sprint    Grab the FREE VA to OBM Transition Workbook: https://www.amandamcvicker.com/va-to-obm-workbook-podcast    Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

What happens when your business looks successful on the outside but you're miserable behind the scenes? I'm getting vulnerable today and sharing three major business mistakes I made as a VA and OBM that led to complete burnout, even though I was making consistent income and had replaced my 9-5 in just five months. If you're in a business that technically works but isn't flowing like you want it to, this story is for you.In this episode, I'm walking through my biggest mistakes...exactly what happened, why it happened, and what I wish I'd known back then.Because if your business technically works but something feels off, you're not imagining it.Does any part of my story feel familiar? Are you successful on paper but miserable behind the scenes? I'm offering a limited number of free 45-minute business audit calls!Send us a textThank you for being a part of the Soulpreneur Scaling Stories community!

Not Private Property From Rebbetzin Chaya Mushka, OBM, and Hey Teves — to Serach bat Asher and Yocheved, who was born between the walls: how the very existence of a single child completes the Jewish people.(Parshat Vayigash)

This Podcast Is Episode 647, And It's About FEA Contractor Success MAP Podcast Farewell Episode   Hello and welcome back to another episode of the Contractor Success MAP Podcast. I know it's been a while, but I didn't forget you. This is Norhalma, and today I'm here with a message that feels both bittersweet and full of hope. After more than a decade of serving contractors through Fast Easy Accounting… after countless conversations, resources, templates, job costing tips, and systems… today's episode marks the closing of a chapter — and the beginning of a brand-new one. This will be my final episode under the FEA Contractor Success MAP Podcast. But it is not the end of this journey. It is simply the next step forward. Whether you've been a long-time listener since Randal started this podcast, tuned in last year when I took over, or this is your first time, I want you to hear this message clearly and personally. Today is about gratitude, transition, and what comes next in 2026. First, thank you. Truly. To everyone who has listened over the years: Thank you for showing up. Thank you for learning, for growing, for improving your business, and for caring enough about your future to invest time in education. Contractors are the backbone of every community. You build the world around us — homes, roads, businesses, and safe spaces for families. Your work deserves tools and systems that support your success. Through the years, this podcast has tried to give you precisely that: Better job costing better bookkeeping habits better business clarity better workflows and practical steps to run a more profitable company And it has been an honor to be part of that journey. Why is this transition happening now? Fast Easy Accounting has reached the end of its chapter. The business is closing, and with it, the FEA-branded podcast comes to a natural end. At the same time, contractors' needs have evolved. Ten years ago, the most significant questions were: "How do I job cost properly?" "How do I keep my books clean?" "How do I avoid cash flow surprises?" Today, contractors ask: "How do I get better leads?" "How do I keep track of my quotes and jobs?" "Do I need a website?" "How do I manage all the digital tools?" "How do I make my business run smoother without working 80 hours a week?" The world changed. The industry changed. And the way contractors run their companies has changed. That's why I'm shifting my work into something new — something built for the modern contractor. Introducing Cobuildery – launching in 2026 Cobuildery is my new brand and focus. It's designed to help contractors build not just projects… but systems that support their entire business. Cobuildery will focus on: Contractor Websites Professional, clean, mobile-friendly sites that actually bring in leads — not just sit online. Website Care & Monthly Maintenance Plans Most contractors don't have the time or desire to deal with updates, plugins, hosting issues, or security. Contractor OBM (Online Business Manager) Services Ongoing support to help you handle: digital organization lead tracking communication systems workflows scheduling tools templates business structure This is the back-office support many contractors wish they had—and can now access. What happens to the podcast? This is not truly a goodbye. Instead, it's a pause. In 2026, the podcast will return — under the Cobuildery name. It will still be focused on contractor success, but with new topics that match what contractors need today: How to set up a contractor website that actually converts How to organize your digital tools How to track jobs without chaos How to simplify the business side How to market your contracting business How to build systems that save time and increase profit Same heart. Same mission. New tools. New energy. New chapter. If you've loved this podcast, you'll feel at home when we reopen in 2026. A message to long-time listeners. Some of you have been here since the earliest years of FEA. You've been through slow seasons, busy seasons, business transitions, challenges, and growth. And you've trusted this podcast to walk alongside you. I want you to know that trust means the world to me. You are the reason this podcast exists. You are the reason the next chapter exists. And I hope you'll join me when Cobuildery launches. What you can do next. If you want updates when the new Cobuildery podcast launches in 2026: Stay subscribed — the feed will update when the new show begins. Follow the launch of Cobuildery next year — especially if you need help with website setup, digital systems, or OBM support. I am not leaving the industry. I am simply shifting into a space where I can help contractors more powerfully and sustainably.   Bookkeeping services will not be offered at this time. However, the QuickBooks Online service specifically for contractors will be reintroduced. If you've relied on our bookkeeping support in the past, please know that while this part of the business is closing for now, the QuickBooks Online solutions tailored for contractors will be available again as part of the Cobuildery relaunch.

Send us a textThis week on Branded & Booked, we're reflecting and celebrating the year of 2025.Since moving to Florida, we've stepped into a whole new level of alignment. Finding our people, building community through in-person events, and calling in opportunities that feel more expansive and intentional than ever.And with the year wrapping up, we're also sharing some big life updates: ✨ Kailee buying her first home ✨ Tina entering into a new, beautiful relationshipIn this episode, we talk about:How much can transform when you're aligned with your environmentThe power of community and showing up locallyWhy celebrating your wins is a business strategyHow we're expanding, evolving, and dreaming even bigger for 2026Slowing down enough to feel proud of the work you've already doneWhether your year felt fast, slow, messy, or magickal — this conversation is your reminder to pause, reflect, and give yourself credit for the growth you've lived through.---✨ Follow us @brandedandbookedpodcast

I asked my OBM, Nivek Harrison, why she thinks our business is successful, and her answers shocked me. As the festive season rolls in and I'm deep into planning for 2026, I figured it was the perfect time to pause and reflect on what's already working. I've been trying to identify our strengths so we can really leverage them in the new year, and Nivek's perspective gave me three insights that I think will shift how you think about your own business too.In this episode, I break down the three things Nivek said so quickly, straight off the cuff, as though she'd been sitting on the answers. First, we talk about moving fast with intention and why smart speed is completely different from reckless rush. I share how we know when to hit the gas on ideas that align with our strategy and when to park shiny distractions. Second, we explore decisiveness and why trusting your gut while filtering advice through what feels right for your business changes everything. The secret isn't to overthink or freeze with indecision, but to execute thoughtful actions quickly.The third insight was about embracing the chaos and handling the many moving parts that come with running a business without making a fuss about it. I share the trick to knowing which issue is the top priority while accepting some messiness along the way, because business, much like life, isn't always tidy. This episode is about sharing what's worked for us so maybe it can help you too as you plan and dream big for the next year.LINKSPrevious episode mentioned: BTS of my decision making process, taking action and being in the liminal spaceConnect with Ellie: Doors are NOW OPEN for The Mastermind Model ellieswift.com/model  Apply for the Scalable Freedom Mastermind hereFREE Private Podcast “Inside a 7-Figure Mastermind Business” hereWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Are you updating your Instagram bio for the millionth time, trying to figure out if you're an OBM, VA, or project manager? Every time you say one of those titles, it feels like wearing someone else's clothes that don't quite fit. You pick "OBM" because it sounds legit, but then clients expect you to do everything, and half of it you don't even want to do.Industry labels like OBM and VA are just buckets. They're helpful for LinkedIn searches, but they don't communicate your actual value or attract the clients who need what you're brilliant at. In this episode, I'm breaking down why trying to fit yourself into these generic labels is killing your business, how it's attracting the wrong clients, and exactly how to create your own positioning that makes you the obvious choice for your ideal clients.Key Points Covered:✨ Why industry labels are descriptive, not prescriptive, and how using generic terms attracts generic expectations✨ The real reason you're burnt out: you're attracting clients who want everything when you only love doing specific things✨ How to create your own positioning that makes your ideal clients say "this is exactly what I need" (plus a real client transformation story)

The Online Business Manager role is exploding and for good reason. More entrepreneurs want leadership, strategy, and someone who can own operations instead of just checking off tasks. In this episode, we're diving into how to become an OBM – a role that so many VAs and freelance service providers naturally grow into. And if you've been feeling tugged toward leadership or higher-value strategy work, Sarah Noked is here to shorten your learning curve. She breaks down everything from real pricing to red flags to the unsexy parts of the job.Sarah Noked is the founder of OBM School, where she trains service providers to become skilled Online Business Managers. She also leads a thriving OBM agency that pairs entrepreneurs with the operational support they need to scale. Her CPD-accredited program is one of the most recognized paths for freelancers ready to level up into a true operations leader.Listen to learn more about:How to become an OBM and how to know if you're secretly already doing the workReal talk about OBM hourly and retainer pricing Why VAs burn out, and how the OBM role solves (and sometimes creates) different problemsRed flags, green flags, and the actual responsibilities of the OBM roleWhat kind of clients are the best fit for an OBMIf you realized you're already doing half the OBM job, this episode will give you the trade secrets and next steps you need to fully claim that role.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Grab Sarah's FREE OBM Starter Kit*: for VAs or Online Service Professionals ready to be seen as an indispensable OBM. Discover the tools, tips, and tech to bring your OBM business to life.Already doing OBM-level work? Sarah's OBM Accreditation course* is the premium, CPD-accredited certification program—six months of high-level coaching, digital badges, and the full OBM framework to help you step into the role with authority.Sarah also has a smaller course: OBM Accelerator* is the perfect starting point for service pros who want to explore the OBM role, build foundational skills, and launch an OBM business using a proven “business in a box” approach before diving into full accreditation. Looking to hire an Online Business Manager? Submit your job opp at hireaunicorn.com and I'll share it with my Workgroup community of vetted freelance marketers. Or browse our

Do you ever catch yourself saying "I'm just good at planning" or "I just see the big picture"? If you're downplaying what comes naturally to you because it feels too easy, you're hiding the exact thing your ideal clients are desperately searching for.Most service providers think they need to offer everything, strategy, implementation, daily management, to be successful. But here's what actually happens: you end up burnt out, doing work you hate, and attracting clients who want all the things instead of the one thing you're brilliant at. In this episode, I'm breaking down why you keep talking yourself out of your zone of genius (what I call your unique magic), and exactly what to do about it so you can build a business around what you actually love.Key Points Covered:✨ Why the thing you're calling "just something" is actually your most valuable skill, and how to own it✨ The truth about industry labels and why you don't have to fit yourself into what an OBM or VA is "supposed" to do✨ How specializing in your zone of genius attracts premium clients who specifically want what you're brilliant at (plus a real client example) 

La Normativa Euro 7 se nos presentó como una revolución medioambiental, pero ha resultado ser una farsa burocrática que esconde sus verdaderas intenciones. Durante años, la Comisión Europea nos vendió una historia de terror: la "Euro 7 Hard" iba a ser tan estricta que encarecería los coches 2.000 euros y supondría el fin del motor de combustión. Sin embargo, la industria plantó cara. Ocho países, liderados por Francia e Italia, preguntaron a Bruselas por qué debían invertir miles de millones en perfeccionar una tecnología (el motor de combustión) que la propia UE ha decidido prohibir en 2035. Y Bruselas reculó. La Euro 7 final, la que entrará en vigor sobre 2027, es una broma... si solo miramos el tubo de escape. Para los turismos, los límites de emisiones son idénticos a los de la actual Euro 6d. No cambian los NOx, no cambia el CO2. Es una Euro 6 con una pegatina nueva. El problema es que nos han hecho mirar al tubo de escape, mientras las verdaderas trampas venían por otro lado. La Paradoja del Coche Eléctrico Por primera vez, una norma "Euro" regula emisiones que no son del escape: las partículas de los frenos y el desgaste de los neumáticos. Sobre el papel suena bien, pero ¿qué coches son los que más pesan y, por tanto, más castigan frenos y neumáticos? Exacto, los coches eléctricos. La UE ha creado una norma que penaliza directamente al vehículo que nos quiere imponer. La Trampa Real: El "Gran Hermano" OBM El verdadero golpe de la Euro 7 se llama OBM (On-Board Monitoring). Es la consecuencia del Dieselgate: la UE ya no se fía de nadie. El OBM obliga al coche a vigilarse a sí mismo, midiendo sus emisiones en tiempo real. Aquí está el engaño: la norma exige que el coche cumpla con las emisiones (las de la Euro 6d) durante 10 años o 200.000 kilómetros. Esto no es una norma sobre coches nuevos; es una sentencia de muerte para los coches usados. Un catalizador o un filtro de partículas pierden eficiencia con el uso. Hasta ahora, un coche de 8 años con 160.000 km podía pasar la ITV sin problema. Con la Euro 7, en el momento en que el OBM detecte una mínima pérdida de eficiencia, se encenderá un chivato. Será un fallo que no se podrá borrar. En la ITV, conectarán la máquina y leerán el aviso: "Eficiencia del catalizador fuera de rango". Desfavorable. La única solución será cambiar el sistema completo: una factura de 3.000, 4.000 o 5.000 euros. Si tu coche de 9 años tiene un valor de mercado de 6.000 euros, se convierte en un siniestro total. Es la obsolescencia programada convertida en ley. Es el mecanismo perfecto para destruir el mercado de segunda mano y forzar la sustitución del parque móvil. Mientras tanto, la Euro 7 sí es dura con los camiones y autobuses (el verdadero problema de contaminación urbana), usando el pánico de los coches como una cortina de humo para colar la trampa del OBM.

In this episode we're delving back into the world of OBM with special guest Dr. Doug Johnson. And after giving us a crash course in meaningful instrucitonal design, Dr. Johnson discusses many of the ways that meaningful teaching can leverge amazing business trainings. Shockingly tons of video and flashy graphics don't actually make your new employee orientation webinar good. There are rules about this kind of stuff, and Dr. Johnson points out some of the most important ones. This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Johnson, D.A. (2021). The foundations of behavior-based instructional design within business. In Houmanfar, R.A., Fryling, M., & Alavosius, M.P. (Eds.), Applied behavior science in organizations. (pp. 65-80). Routledge. doi: 10.4324/9781003198949-3 Johnson, D.A., Li, A., McCalpin, A.L., & Laske, M.M. (2024). The advancement of training within business using behavior-based instructional design. Journal of Organizational Behavior Management, 44, 150-171. doi: 10.1080/01608061.2023.2225792 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.

In this week's episode I'm joined by one of my FAVE humans of all time, Christa AKA my personal OBM for the past 4 years and my right hand woman! In this week's episode we have a real, down to earth talk about: When to actually hire support and specifically, an OBM (Hint: it's way sooner than you think)The difference between an OBM and VA and when to hire one versus the otherThe tasks that an OBM is great at helping support you with How to think, invest, and scale like a CEO in a way that's truly sustainable and so much more!This week's episode is honestly going to give you a huge sigh of relief if you feel like you've been trying to do it ALL and you're ready to scale to the next level without adding MORE to your plate. Wanna connect with Christa?! Follow her on IG here @virtualchrista 

In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.Key highlights include:When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a monthCharacteristics of Ideal Clients: Essential traits businesses should possess before hiring an OBM, such as willingness to delegate and a growth mindset.Using Virtual Assistants: Actionable strategies for those not yet ready for an OBMImportance of Project Management Tools: Their role in maintaining organized and efficient operationsNavigating Team Building Challenges: Recognizing that growing pains are part of the learning processLeadership Advice: Emphasizing the importance of relationships and company culture in scaling operationsThis episode offers valuable insights for entrepreneurs seeking to enhance their operations and achieve sustainable growth. Tune in for practical strategies to elevate your business!Download Sarah's free SOP Kit: OBMschool.com/WLEM-SOPChapters:0:07: Introduction to Team Growth1:38: The Freedom of Entrepreneurship1:58: The Journey of Sarah Noked4:30: Criteria for Hiring an OBM8:55: Understanding the OBM Role10:27: The Visionary vs. Integrator Dynamic16:06: First Steps in Hiring31:44: Hiring Before Reaching $10k50:41: Embracing Growing Pains54:11: Tools for Successful Team GrowthWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Amanda discusses the critical aspects of discovery calls for Online Business Managers (OBMs). She emphasizes the importance of preparation, conducting the call with confidence, and following up effectively to convert leads into clients. The conversation also touches on evaluating potential clients to ensure a good fit for the OBM's business. Connect With Amanda: amandamcvicker.com Instagram: @AmandaMcVicker_OBM Want to find out if you're ready to be an OBM? Take the quiz: https://www.amandamcvicker.com/quiz  Grab Your First 30 Days as an OBM Calendar, walking you through everything you need to do to start your OBM business: https://www.amandamcvicker.com/30-day  Learn the skills needed to be a stand-out OBM by downloading The OBM Tech Stack: https://www.amandamcvicker.com/obm-tech-stack Want to be a guest on The OBM Educator? Fill out this form: https://forms.gle/WCRrVx6VASG9Krit5 

The online space is full of bold, sweeping statements that do more harm than good, and if you're a service-based entrepreneur, they can send you down rabbit holes that leave you stuck, spinning, and questioning everything.In this episode I break down the misleading advice floating around online and share the real truth about what actually grows your business. From over-delivering being labeled as “people pleasing,” to the $10K coach trap, to the myth that sales copy is the most important business skill, you'll hear why these blanket statements are dangerous and what you should focus on instead.Whether you're a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur who's tired of bad advice keeping you stuck, this episode will help you cut through the noise and stay focused on what really drives results.You'll learn:Why over-delivering isn't always people pleasing (and why it can actually build loyalty)The toxic pricing culture in the coaching industry that leaves service providers undervaluedWhy sales copy is NOT the most important skill—and what matters more for sustainable growthHow to stop chasing cookie-cutter advice and trust your own strategic pathThis is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

If your business is growing but you’re feeling more pressure than peace, you’re not alone and you’re not doing it wrong. In this episode, we’re talking about what scaling without burnout actually looks like for small business owners, and why a Fractional Director of Operations (DOO) might be the missing piece between your vision and sustainable growth. You’ll learn: The real meaning of scaling (and why it’s not just about making more money) How to know if you’re ready for a strategic partner in your business The difference between a DOO, a VA, and an OBM Five ways a DOO helps you grow without adding more to your plate A real client case study showing what’s possible when you stop doing it all yourself If you’re stuck in the day-to-day, juggling team questions, tech fires, and endless decision-making, this conversation will show you how to protect your time, energy, and vision while still growing your business.

Visit today's blog post here. In this episode, I'm sharing the key leadership principles that have helped me, and many of my done-for-you service provider clients (i.e. website designer, accountant, VA, OBM, SMM, Podcast Managers), build sustainable, 6 figure businesses on a 3 day workweek. These principles are helpful for ALL business owners, and especially those who HAVE team members. In the episode, I dive into maintaining boundaries, managing mistakes, and fostering open feedback along with real examples of how I actually apply these principles in my own business and with my team (and how you can too!). –– Connect with Anna on Instagram: @heartcentered.entrepreneur