Podcasts about obm

Most people hire help too early, delegate the wrong things, and wonder why they're somehow busier than before. I've made every one of those mistakes - so this episode is the conversation I wish I'd heard back when I was hiring my first team members.This one's a little different. My friend Sarah Noked, founder of OBM School, had me on her OBM Show to talk about the client side of a long-term OBM relationship: what actually happens after the honeymoon phase, after the first launch together, after you've handed over real ownership. I've worked with my online business manager, Cortni, for almost eight years now, and I loved the conversation so much I wanted to bring it here to Work Less, Earn More.We get into when you're truly ready to hire an OBM (hint: it's not a revenue number), the difference between hiring help and hiring leadership, and why more time won't save you if nothing in your business is working yet.In this episode, I cover:The real difference between hiring a VA and hiring an OBMThe one sign you're actually ready to hire (it's not a revenue number)Why more help won't save a business that isn't working yetWhat made me pass on the cheaper candidate and never regret itHow trust really gets built with an operational leaderThe work you should never hand off, no matter how busy you areResources:Get matched with an accredited OBM: https://www.obmschool.com/matchmaking/Become an accredited OBM: https://www.obmschool.com/gillian-perkins/Find out more about Sarah: https://www.sarahnoked.comWork with Gillian Perkins:Get your online biz started with Startup Society: https://startupsociety.comThe 100K Method - my free limited podcast series on building an automated sales funnel: https://www.gillianperkins.com/100k-method-signupLearn more about Gillian: https://gillianperkins.comInstagram: @GillianZPerkins

Can you run a successful business with ADHD? If you are a neurodivergent VA, OBM, or Done-For-You service provider who feels stuck, overwhelmed, or unsure what to niche into, this episode is for you. Today I talk with Maisie Rose, a business coach who started as a VA and spent about a year sensing she had outgrown it without knowing what to grow into. She shares how Foundations to Flow helped her name the work she was meant to do, coaching other neurodivergent business owners, and how she pushed past the imposter syndrome that made her doubt she was qualified.We talk about ADHD and shame, why asking for help is a strength rather than a weakness, and how the right accountability and support can change how you show up. Maisie also gets practical for the VAs and OBMs who work with neurodivergent clients, sharing simple ways to break big projects into tiny steps, why detailed SOPs make such a difference, and how bringing fun and nervous system regulation into the work helps things actually get done.

The ASX 200 closed unchanged on futures expiry day at 8841, after an afternoon rally in the banks gathered pace, with CBA up 1.8% and NAB gaining 1.3%. The Big Bank Basket continued its recent run higher to $285.73. Financials were generally firmer, with SOL up 3.3% and GQG gaining 1.1%. REITs also pushed higher, led by SCG up 0.5% and SGP rising 2.0%. Industrials and technology stocks found buyers, with WES up 1.2% and ALL gaining 0.3%, while retailers edged higher as JBH rose 1.8%. Healthcare stocks also regained some poise, with CSL and RMD both moving higher. In the technology sector, buying returned to XRO and WTC, while REA had a strong session, up 6.6%, after reporting growth in listings. That helped lift CAR and SEK as well.Resources, however, were once again out of favour. BHP's quarterly failed to excite the bulls, with the stock down 2.3%. RIO also slipped, while FMG fell 1.1%. Lithium stocks remained under pressure, with PLS falling sharply and LTR following suit. Gold miners were mixed, with NST down 0.1% while GMD gained 1.5%. Oil and gas stocks eased as crude prices slipped, with WDS down 1.5%, while coal and uranium stocks also drifted lower.In corporate news, NWL reported record funds under administration (FUA). PPT announced it had received an improved takeover proposal from EQT, TNE maintained its FY26 guidance, and OBM warned of lower gold production in FY27 alongside higher all-in sustaining costs (AISC). On the economic front, Korean stocks were volatile again after the BoK raised rates.Asian markets were weaker, Japan down 3%, HK up 2.1% and China flat Kospi down 6%.US futures mixed - Dow up 45 and Nasdaq up 1. Oil off 0.5%. European markets set to rise a little.Marcus Today – Daily Market InsightsMarcus Today provides clear, practical commentary for self-directed investors – covering markets, portfolios, education, and decision-making without the noise.If you'd like to go further:Start a free 14-day trial of Marcus Today http://bit.ly/mt-trial-podcastJoin Marcus Today Use code MTPODCAST for 10% off http://bit.ly/mt-join-podcast-offerMT20 – Managed ETF Portfolio A professionally managed portfolio run by Marcus Padley and the team, using ASX-listed ETFs with active market timing. http://bit.ly/mt20-podcastPrinciples – How We Think About Investing A short video series on timing, behaviour, and decision-making. No stock tips. http://bit.ly/mt-principles-podcast—Disclaimer This podcast is general information only and does not consider your personal circumstances. It is not personal financial advice.

Thinking about building a VA agency or scaling because you have more clients than you can handle? Before you do, hear this. I replaced my 9 to 5 income in five months, had too many clients, and did the one thing Google told me to do, which was build an agency. It turned out to be the biggest mistake of my business, and the reason is that it worked. Why can success actually take you further from the business you want? How do you tell the difference between momentum and real direction? And what is the one question I skipped that would have saved me years? If you are a VA, OBM, or done-for-you service provider growing on autopilot, this one is for you. In this episode:✨ Why success in the moment and aligned success are not the same✨ How building an agency took me further from what I wanted✨ The one question to ask before you scale or niche✨ Why your clients might be building your business for you✨ How to tell if you are growing on intention or just momentum 

Do you feel like your business has too many offers and not enough focus? If you are a VA, OBM, or Done-For-You service provider who keeps adding services to attract more clients, this episode might change how you think about growth. Last week I paused a group program I had already built, and instead of spiraling, it felt easy. Why does adding more offers actually push clients away? When is letting something go a strategic win instead of a failure? And how do you take the emotion out of a hard business decision? I am sharing the exact question I asked myself, and why editing your business, not adding to it, is what creates real growth. In this episode:✨ Why adding more offers repels clients instead of attracting them✨ How to tell the difference between quitting and editing✨ The one question to ask before you keep or cut an offer✨ Why passive income falls flat without a solid foundation first✨ How to take the emotion out of a hard business decision 

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What does an Online Business Manager actually do?   And where does the CEO role stop?   In this behind-the-scenes episode, Tori and her OBM Meredith unpack exactly how they work together inside Big Money Strategies, from strategic vision through to day-to-day execution.   As businesses grow, there comes a point where holding everything in your head simply isn't sustainable. Scaling requires more than hard work. It requires clear roles, strong systems, trust, and a team that knows exactly who owns what.   Tori shares how she approaches her role as CEO, why she believes strategy should always come before execution, and how Meredith turns big ideas into structured, repeatable systems that keep the business moving forward.   They also discuss AI, delegation, coaching, decision-making, and why having someone who challenges your thinking—not simply agrees with you—is one of the biggest advantages a growing business can have.   If you've ever wondered what happens behind the scenes of a successful online business, this episode offers an honest look at the systems, leadership, and collaboration that make sustainable growth possible.  

Does your business not feel like you anymore? If you are a VA, OBM, or done-for-you service provider quietly building toward someone else's version of success, this episode is your permission slip to stop. Today I am getting vulnerable and sharing something I hid for a decade, and how it changed the way I think about building a business that actually fits your life. Why does the obvious next step so often lead to burnout? What happens when you build around who you used to be instead of who you are now? And how do you tell the difference between direction and pressure? I am sharing my story and the questions that helped me, and my clients, build a business that finally feels aligned. In this episode:✨ Why clinging to an old identity keeps your business stuck✨ How to tell the difference between direction and pressure✨ Why burnout is often an alignment problem, not a pricing problem✨ The question to ask before you scale or niche down✨ What it actually takes to build a business around your life 

In this special Behind the Scenes episode, Tori sits down with her OBM (Online Business Manager), Meredith, for an honest conversation about systems, scaling, leadership, and what it really takes to support a business beyond the founder.   For years, Tori built Big Money Strategies through a combination of strategy, delivery, and sheer determination. But as the business grew, it became clear that scaling would require more than just working harder.   It required systems. It required structure. And it required support.   In this episode, Tori and Meredith pull back the curtain on their working relationship, how Meredith transitioned from client to OBM, and the operational changes that helped create a more scalable business model.   They also explore the difference between a Virtual Assistant and an OBM, why trust is essential in leadership teams, and how having someone who thinks differently can strengthen business growth.   If you've ever wondered whether you're doing too much yourself, or what support actually looks like behind the scenes of a successful business, this episode offers a refreshingly honest look at what scaling really requires.  

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Does your income feel unpredictable even when your work stays the same? If you are a VA, OBM, or done-for-you service provider stuck in the good month, slow month cycle, the problem is usually not your rates, your visibility, or your number of leads. So why does one month feel amazing and the next leave you anxious about what is coming? Why do retainer clients still keep you checking Stripe first thing in the morning? And why is the real fix so different from getting more clients? This episode gets into why income feels so unpredictable for so many service providers, and the one shift that finally makes it feel stable.In this episode:✨ Why unpredictable income is a structure problem, not a visibility problem✨ What reactive income is and why it keeps you stuck✨ Why more clients will not break the good month, slow month cycle✨ The real reason retainer clients still leave you anxious✨ The one question to ask about your last five clients 

There's a version of business advice that tells you to just follow the strategy. Map the plan, hit the milestones, stay consistent. And there's another version that says trust your energy, move with the seasons, follow what feels right. But what if you didn't have to choose between the two? In this episode, Adrienne Donnelly sits down with Kathleen Amy, OBM, soulful VA, and host of the Soulful Strategies podcast. Kathleen shares how eight years in business have shaped her philosophy of structure with soul, and what it really looks like to build a sustainable business that holds you through the low seasons, the full seasons, and everything in between. You'll hear about Niching by values and energy rather than industry or job title Building visibility systems that run even when you're in a low season How to tell the difference between genuine rest and avoidance Knowing when to refer out and why it builds trust Creating strategy that fits your actual life, not just a plan on paper Running a service-based business doesn't mean being on all the time. This conversation is a reminder that structure and soul aren't opposites and that the most sustainable businesses are built with both. Take what lands for you today.

Unlock powerful business growth strategies through smart tool use and automation in your small or local service-based business. In this episode, Lindsay chats with Danielle McGuinness, an online business manager (OBM) and automation expert, about the common pitfalls small business owners face when adding tools and how to avoid costly overlaps.  Learn how optimizing your existing tools and automating key processes like lead generation, onboarding, proposals, and offboarding can save time, reduce overwhelm, and create a consistent, excellent client experience. You'll discover: Why blindly adding software can hurt your business growth strategies How local business owners can automate client intake, proposals, and payment processes efficiently Tips to maintain a personalized touch even with automation How to assess your current tools and avoid unnecessary expenses The role of automation in scaling service-based business growth If you're a small business owner looking for actionable ways to grow and streamline your business, this episode is packed with essential business growth tools and tips. Connect with  Danielle McGinnis at https://cuttingedgeoperations.com ---------- The next cohort of Sell With Confidence LIVE is in September 2026.  Join the waitlist at https://lindsayfletcher.co/waitlist to be notified when enrollment is open and for special bonuses!

If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the goal you are building toward was never actually yours to begin with.This episode gets into the difference between direction and pressure, why so many capable service providers end up chasing borrowed visions, and three questions to help you figure out which one you are actually in right now.Key Points Covered:✨ The difference between direction and pressure (and why they can look identical from the outside)✨ What a borrowed vision is and how most business owners end up with one without realizing it✨ Why a better strategy will not fix a goal that was never yours✨ A client story: she came in wanting an agency and discovered something completely different✨ Three questions to help you find your own direction right now✨ Why friction in your business might be a vision problem, not a strategy problem

Running an eCommerce business while stuck in a mountain of emails and admin tasks? Jess Whatman from AgentSync joins me to talk about how to actually figure out what to hand off, the difference between a VA, an OBM, and an executive assistant, and why the real risk is staying stuck doing everything yourself. We also get into how AI and automation are changing what offshore support looks like, and why 80% done by someone else beats 100% done by you at midnight.

If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and it is not the corner you want to be in.This episode gets into why those posts exist, what happens when you say yes to them, and the real shift that gets you out of that market entirely and into one where clients are seeking you out.Key Points Covered:✨ Why $25/hr OBM job posts are not the market rate, just one corner of it✨ What happens in a client relationship that starts with a fundamental mismatch in value✨ The two ways to get clients and why only one of them leads to being sought after✨ Why applying to more listings will never get you paid what you are worth✨ What having a clear method actually means (and it is not niching into a weird narrow specialty)✨ How to use that frustration as information about where you have outgrown 

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing  Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix for it.In this episode, I walk through the two-bucket income model that my clients use to build stability and growth at the same time, without burning out or maxing out their calendar.Key Points Covered:✨ Why the hourly retainer model creates a ceiling no matter how good you are✨ The invisible drain of scope creep, fires, and cognitive overload that comes with it✨ The two-bucket model: foundational income and growth income✨ What a core offer is, how it works, and why it is not based on hours✨ A real client example: 8 clients, $4,800/month, 30 hours a week, and what changed✨ Two questions to ask yourself to build the model that fits your life 

If you've been told the only way to grow your business is to hustle harder, post more, and chase every lead — this episode is the antidote. Ashley sits down with Nathalie Ekobo, a French-born business coach who blends 25 years of business strategy with energy work, neuroscience, and spirituality to help women entrepreneurs build businesses that feel as good as they perform. No grind. No guru-on-Instagram performance. Just clients who feel called in instead of chased down. Here's what we get into: Why "fixing yourself" is the wrong starting point — and the structural shift that actually moves the needle (jump into creating first, then deal with the blocks) The difference between 3D problem-solving and creating from source — and why most entrepreneurs are stuck running their business from the wrong one A real-time exercise to feel the shift from "incomplete and prickly" to "whole and complete" — try it while you listen Why desperation repels clients (Nathalie's "guy in the bar" analogy is going to stick with you) The "double bubble" practice — how looking at your worst-case scenario actually helps you relax into the best-case one The seven generations of inherited survival mode showing up in your business right now — and what to do about it Inspired action, decoded: not just "a thought you're called to do," but a specific practice you can apply this week to magnetize the right clients For the OBM who's tired of pushing, this one is going to land. If you've got a crystal on the desk or a card pulled this morning — you're going to feel right at home. Find Nathalie: Text "alchemy" + your full name and best email to +1-602-881-3040 (WhatsApp preferred) to grab her free Alchemy Creation Code — a 7-step process for creating with more ease. Her signature program, Become Your Business Alchemist, is launching soon.

If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a fully registered agency with a team of eight handling backend systems, launch management, website builds, and social media for women founders.In this episode, we get into exactly what shifted in her VA to OBM to agency transition, how she built her client base so fast, and what she is still figuring out along the way.Key Points Covered:✨ Why Sakshi cold-messaged 20 OBMs when she wanted to level up✨ How getting her offers clear was the turning point that changed everything✨ The word-of-mouth and referral strategy that filled her agency fast✨ What it actually feels like to hand your client work to a team✨ Why 80% of VAs are probably already doing OBM-level work✨ The mindset block that kept her calling herself a VA longer than she should have Connect with Sakshi:WebsiteInstagramInstagramLinkedInGet The Founder's Backend Toolkit FREEFree 30-Minute “Backend Clarity Call”Send us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists

Kise Shannon is VP of Business Development at Gridmatic, an AI-first power company helping Bitcoin miners and other flexible loads turn energy market volatility into opportunity. Drawing on more than 20 years in the US energy industry – starting in Texas the moment the state deregulated – Kise has built her career across both global energy majors and startups, and now leads Gridmatic's push into the Bitcoin mining vertical from her base in Houston. Why you should listen Most retail electricity providers evolved out of legacy utilities, and it shows: slow innovation, rigid contracts, and pricing models that punish flexibility. Gridmatic was built differently. The company applies foundational AI models – the same forecasting and optimization engine that powers its wholesale trading desk and its battery storage business across ERCOT and CAISO – to the question every miner is trying to answer in real time: when do I run, when do I curtail, and what is my true effective rate? Kise walks Andy through how that AI layer ingests hundreds of thousands of data points to forecast prices down to specific nodal locations, automating the financial trading between day-ahead and real-time markets while the miner stays focused on operations. It's a clear-eyed look at what "AI-powered energy optimization" actually means once you strip away the buzzwords. The conversation then turns to one of the most underdiscussed problems in mining economics: collateral. New mining LLCs have no trade history, which means traditional retail suppliers demand large upfront deposits at exactly the moment a miner is bleeding cash on land, interconnect, containers, and ASICs. Gridmatic has solved this through partnerships with OBM, Synota, and Satoshi Energy's Bitcurrent platform, all of which enable daily settlement in place of monthly invoices. Layer in Strike for Bitcoin-to-USD conversion and miners can effectively pay their power bill in BTC each day without parking working capital as collateral. Kise also explains why contractual flexibility matters more than ever as miners blend ASIC and AI compute on the same site – two very different load profiles requiring very different energy strategies. Kise makes a strong case for why Texas remains the best home for flexible mining despite tightening competition for interconnects. Abundant land, a state government that has actively welcomed the industry, deep renewable penetration, and natural synergies with the oil and gas sector all combine to make ERCOT uniquely suited to flexible loads. More importantly, Bitcoin miners are not just consumers of Texas power – they are critical grid resources, capable of fully shutting down when supply tightens in a way AI data centers (which often demand five-nines uptime) simply cannot. On the AI-versus-Bitcoin debate, Kise sees coexistence rather than replacement: miners with land and interconnects are partnering with AI customers, and new flexible load is still arriving in Texas. The hot take round closes things out with thoughts on a 10-year vision of Gridmatic as "the power company of the future," why every professional should be using AI now rather than fearing it, and a fitting May the 4th nod to The Martian. Supporting links Stabull Finance Gridmatic Andy on Twitter  Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.

We're diving into the all-important topic of role clarity within your business - especially when you're collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the past seven years.Together, we're breaking down the exact division of responsibilities and exploring how we seamlessly co-coach to support our clients inside the Scalable Freedom Mastermind. We'll share our systems, communication strategies, and the boundaries that allow us to work efficiently, move quickly, and deliver exceptional results for our clients.You'll learn:00:00 Clarifying roles for project success03:32 How we work together on funnels and launches07:02 Working with a support coach effectively11:17 Planning projects and setting timelines12:33 How we organise and assign tasks20:13 Managing client communications26:45 Building trust in co-coaches28:45 Practical advice on role delineationIf you've ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!LINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Inspired by Matthew McConaughey stepping away from rom-com roles to pursue more meaningful work, this is what happens when service providers become typecast in their own businesses. Maybe you're the VA who wants to move into OBM work. The social media manager craving a strategist role. The designer who no longer wants to spend her days designing. You're capable of more, but the business you built no longer reflects who you've become. We talk about the real symptoms that often sit underneath this feeling: undercharging, people-pleasing, dud clients, feast-and-famine cycles, a packed calendar, and content that no longer converts because it doesn't feel aligned. When you're stuck in the wrong chapter, it becomes harder to sell with conviction. And no amount of surface-level fixes can solve a deeper mismatch between your identity and your offer ecosystem. You're allowed to evolve, reposition, raise the standard, create new offers, and become known for something that excites you now. What You'll Learn in This Episode What The McConaughey Effect is and how it shows up in business Why success can still feel misaligned The costs of staying known for work you've outgrown How undercharging and over-delivering often connect to this pattern Why mindset tweaks alone won't solve an identity mismatch What becomes possible when you reposition into a new era "The root cause is that you no longer align with the business you've created and you are ready to do a McConaughey." Step into my festival world...

Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she has some really refreshing takes on how to build a business that actually fits you.We talk about what it means to niche by values instead of industry, the identity shifts that come with every big pivot, and what it really looked like to bring a team in front of clients for the first time. We also get into a mindset reframe that I think you should literally write down.Key Points Covered: ✨ Niching by values instead of industry✨ Identity shifts that come with every pivot✨ "I trust myself to figure it out", the mindset that builds resilience✨ Using a psychology background to do human-first operations work✨ Introducing your team to clients when it doesn't go smoothly✨ Treating your business like your VIP client✨ Knowing your stopping point, and why that's a power move

Motivation is a crutch, and if you keep leaning on it after the leg has healed, eventually it breaks. In this episode, I dig into why traditional motivation fails us and introduce the concept of origin-based motivation, which is rooted in the simple but powerful question: why are you doing this? The simpler your answer, the more unstoppable your follow-through. Key Takeaways Motivation, like Advil, only lasts a few hours before life wipes it out completely. Traditional motivation is external by nature, which means you are always at the mercy of an outside stimulus to get started. The etymology of "motivation" simply means the origin of why you do something, not a hype-up experience. Origin-based motivation (OBM) means anchoring yourself to a clear, honest reason for what you are pursuing, no matter how simple or vain it seems. The more complex your motivational system, the more points of failure it has. Simplicity is your greatest asset. Action Steps Pick one goal you are currently working toward and write down one single sentence explaining exactly why you want it. Keep it honest and keep it simple. The next time your playlist, podcast, or affirmations are not hitting, stop chasing the feeling and go back to that written reason instead. Audit every external motivational crutch in your routine and ask yourself whether it is supporting your progress or replacing it. Notable Quote Motivation has to be a byproduct of something deeper. It can't just be what you're after. You can't just chase motivation.

Kara Williams is a business strategist and tech simplifier who helps entrepreneurs turn ideas into streamlined, scalable systems. As the founder of GHL Mastery Academy, she works with CEOs to remove themselves as the bottleneck by translating their vision into clear, actionable roadmaps — then training their VA, OBM, or EA to execute inside one cohesive platform. With over 15 years in online business and more than 1,000 coaching calls in the past year, Kara has supported 600+ entrepreneurs in simplifying their backend, launching digital offers, and scaling without the usual tech overwhelm.Kara is known for helping clients move faster and follow through. She works closely with coaches, service providers, and consultants to bring digital offers to life, whether that means hands-on implementation or strategic guidance to get it done right. Her focus stays on clarity, momentum, and execution so business owners can run lean, scale with confidence, and stay focused on growth instead of getting stuck in the weeds.Kara's Links:Website: https://helpmekara.com/oneloginonevaFacebook: https://www.facebook.com/helpmekaraInstagram: https://www.instagram.com/helpmekaraLinkedIn: https://www.linkedin.com/in/kara-williams-tech/The Impatient Entrepreneur's links:Facebook: https://www.facebook.com/TheImpatientEntrepreneurPod⁠LinkedIn: https://www.linkedin.com/company/theimpatiententrepreneurpod/⁠Instagram: https://www.instagram.com/theimpatiententrepreneurpod/YouTube: https://www.youtube.com/@TheImpatientEntrepreneurPod⁠Online: https://www.theimpatiententrepreneurpod.comConnect with us⁠⁠: https://www.theimpatiententrepreneurpod.com/contact⁠Kwedar & Co.'s links:Facebook: https://www.facebook.com/kwedarco⁠LinkedIn: https://www.linkedin.com/company/kwedarco⁠Instagram: https://www.instagram.com/kwedarco⁠YouTube: https://www.youtube.com/@KwedarCo⁠Online: www.kwedarco.comConnect with us: https://www.kwedarco.com/book-consultation

This week we're going back to the widget factory with a discussion of OBM research related to public posting. But don't worry: You can use this feedback technique anywhere and everywhere! From the classroom to the auto plant to the bicycle track, we review the research to see if this visual feedback technique is worth the tape needed to hang the data on the wall. And, even more important, if the folks whose behavior you're hoping to change are ok with having their performance out where everyone else can see it! This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Nordstrom, R., Lorenzi, P., & Hall, R.V. (1991). A review of public posting of performance feedback in work settings. Journal of Organizational Behavior Management, 11, 101-124. doi: 10.1300/J075v11n02_07 Miller, B.G., Livingston, C.P., Zerger, H.M., Valbuena, D.A., & Miltenberger, R.G. (2023). Evaluating public posting, goal setting, and rewards to increase physical activity in children. Behavioral Interventions, 38, 105-117. doi: 10.1002/bin.1902 Ayvazo, S. & Naveh, M.E. (2024). Self-monitoring and public posting improve competitive youth cyclists' training performance. Journal of Applied Behavior Analysis, 57, 394-407. doi: 10.1002/jaba.1058 Perrin, C.J., Frederick, A., & Klick, S. (2016). Effects of public posting and goal setting on team performance in a residential setting. Behavioral Interventions, 31, 300-308. doi: 10.1002/bin.1451 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, the two episode secret code words, and answers to the knowledge check questions to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.

I had a client ask me recently: "Do I need to get an OBM certification?"I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they know. It has to do with what they do with the knowledge they already have.9 times out of 10, the answer is no, you don't need another certification. Because clients don't hire certifications. They hire people who can solve their problems.In this episode, I'm breaking down when certifications actually help versus when they're just a bandaid on a deeper issue, and what you should focus on instead. 

You're fully booked and the money is coming in, but you're more overwhelmed than ever. You haven't built a business... you've built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn't collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it.

You're fully booked and the money is coming in, but you're more overwhelmed than ever. You haven't built a business... you've built a high-pressure job. In this episode, Sarah Noked (founder of OBM School) and I dig into what it actually means to scale yourself OUT of the day-to-day so your business doesn't collapse the moment you step away. We talk about why web designers are often the biggest bottleneck in their own growth, and exactly what to do about it.

Happy 10th Anniversary, ABA Inside Track! Yes, after 10 years of laughs, research discussion, and podcasting, we're finally reaching the Tin-phase of the show (because we're so durable). Though, beyond our long-winded trips down memory lane, we're still here doing what we do best: Creating amazing discussions about topics and research that matter to behavior analysts. Plus a Book Club! We kick the month off with some special guests including Dr. Kathleen Feeley who brings us up to speed on supporting children with Down syndrome using ABA methodology, and friend of the show, Dr. Casey Clay, who shows us how to extend preference assessment technology to the social interaction realms. Finally, we wrap up our regular episodes with a dip into OBM by reviewing the research on using public posting to improve employee performance. Then, our Spring Book Club sprouts with a very timely discussion of "The Anxious Generation" by Johnathan Haidt with Book Club Guy, Alan Haberman. Put down your social media feeds and pick up your mp3 players! It's learning time. In lieu of flowers and congratulations cards, you may think kind thoughts about us as you download all these episodes. Articles for March 2026 Down Syndrome and ABA w/ Dr. Kathleen Feeley (DUAL DIAGNOSIS) Feeley, K.M. & Jones, E.A. (2006). Addressing challenging behaviour in children with Down syndrome: The use of applied behaviour analysis for assessment and intervention. Down Syndrome Research and Practice, 11, 64-77. doi: 10.3104/perspectives.316 Feeley, K. & Jones, E. (2008). Strategies to address challenging behaviour in young children with Down syndrome. Down Syndrome Research and Practice, 12, 153-163. doi: 10.3104/case-studies.2008 Feeley, K.M., Jones, E.A., Blackburn, C., & Bauer, S. (2011). Advancing imitation and requesting skills in toddlers with Down syndrome. Research in Developmental Disabilities, 32, 2415-2430. doi: 10.1016/j.ridd.2011.07.018   Social Preference Assessments w/ Dr. Casey Clay Clay, C.J., Samaha, A.L., Bloom, S.E., Bogoev, B.K., & Boyle, M.A. (2013). Assessing preference for social interactions. Research in Developmental Disabilities, 34, 362-371. doi: 10.1016/j.ridd.2012.07.028 Morris, S.L. & Vollmer, T.R. (2020). A comparison of methods for assessing preference for social interactions. Journal of Applied Behavior Analysis, 53, 918-937. doi: 10.1002/jaba.692 Clay, C.J., Samaha, A.L., & Kogoev, B.K. (2018). Assessing preference for and reinforcing efficacy of components of social interactions in individuals with autism spectrum disorder. Learning and Motivation, 62, 4-14. doi: 10.1016/j.lmot.2017.03.008   Public Posting Nordstrom, R., Lorenzi, P., & Hall, R.V. (1991). A review of public posting of performance feedback in work settings. Journal of Organizational Behavior Management, 11, 101-124. doi: 10.1300/J075v11n02_07 Miller, B.G., Livingston, C.P., Zerger, H.M., Valbuena, D.A., & Miltenberger, R.G. (2023). Evaluating public posting, goal setting, and rewards to increase physical activity in children. Behavioral Interventions, 38, 105-117. doi: 10.1002/bin.1902 Ayvazo, S. & Naveh, M.E. (2024). Self-monitoring and public posting improve competitive youth cyclists' training performance. Journal of Applied Behavior Analysis, 57, 394-407. doi: 10.1002/jaba.1058 Perrin, C.J., Frederick, A., & Klick, S. (2016). Effects of public posting and goal setting on team performance in a residential setting. Behavioral Interventions, 31, 300-308. doi: 10.1002/bin.1451   The Anxious Generation Book Club (PATRONS) Haidt, J., (2024). The anxious generation: How the great rewiring of childhood is causing an epidemic of mental illness. Penguin Press.

I took on my last OBM client even though I saw red flags on the discovery call. I needed the income, so I dismissed the tingles and took her on anyway. It was not great. Not great at all.Here's what nobody tells you about discovery calls: You're not a candidate hoping to get picked. You're a business owner deciding whether this is someone you want to work with. It's a two-way decision.In this episode, I'm sharing five questions to ask on discovery calls that will reveal whether someone is actually a good fit, what red flags to watch for, and why the real solution isn't better questions, it's having a clear offer that pre-qualifies people before they even book the call.Because when your offer is clear enough, you shift from "audition mode" to "vibe check mode."⚡️ New free resource: 10-minute Scaled Chaos Assessment at dancingleafsolutions.com/chaosSend a textThank you for being a part of the Soulpreneur Scaling Stories community, where VAs & OBMs turn unstructured expertise into a signature method and a business that pays them for outcomes, not hours.

Compassion and accountability are often seen as opposites in Organizational Behavior Management, but we believe they work best together. We break down how OBM, at its core, is simply ABA applied to organizations and how it can be implemented in ways that feel supportive rather than cold or purely data-driven.We discuss how assessments, data analysis, and feedback can prioritize clarity, honesty, and relationships. From pairing with reinforcement when entering an organization to involving staff in problem-solving and aligning expectations with real-world barriers, we share practical ways to move performance management away from compliance and toward collaboration.We also highlight the importance of values, authentic reinforcement, and listening as foundations of compassionate leadership. When staff are viewed as humans and not just performers, it becomes possible to reduce burnout, increase job satisfaction, and build systems that truly support long-term success.What's Inside:Why compassion and accountability are not opposites in OBMHow to apply core ABA principles to organizations at multiple levelsPractical strategies for compassionate performance managementUsing values, relationships, and authentic reinforcement to drive changeMentioned in This Episode:Compassionate ABA: Enhancing Social Skills, Tolerance, and Trauma-Informed CareEpisode 224: Beyond Compliance: Why Relationships Are the Heart of Compassionate ABAHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

When we think about improving client outcomes, it's easy to focus on goals, programs, and data collection. In this episode, we zoom out and talk about what's happening behind the scenes. We dive into Organizational Behavior Management (OBM) and how the systems we work within, including training, communication, leadership, and culture, have a powerful ripple effect on everyone involved.We explore how OBM applies the same ABA principles we use with learners to organizations, teams, and leadership. From analyzing systems using an ABC framework to pinpointing key metrics like staff performance, burnout, and treatment fidelity, we discuss how small, strategic changes can lead to meaningful, sustainable impact. We also talk about leadership, feedback loops, and reinforcement systems, and how clear expectations and compassionate data use can build trust and alignment.Ultimately, we reflect on the ripple effect of strong systems. Better supervision leads to stronger future BCBAs and improved outcomes for clients and families. When we strengthen the system, we strengthen the forest, not just one tree.What's Inside:What Organizational Behavior Management (OBM) really is and why it matters in ABAHow systems and leadership directly impact client outcomesUsing behavioral systems analysis and data to drive meaningful changeThe ripple effect of strong supervision and organizational practicesMentioned in This Episode:Supervision Resource BundleCEU Event: Organizational Behavior Management (OBM) for BCBAs: Driving Change and Improving Workplace Performance with BCBA Mellanie PageHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls.I hate to break it to you, but it's not them. It's your messaging.You're speaking to beginner-level problems when there's a whole world of champagne problems out there waiting for someone like you to solve them. And today, we're gonna fix it.If you're a service provider (VA, OBM, ads manager, copywriter, funnel builder) who's tired of attracting clients with beginner budgets and beginner problems, this is for you. I'm gonna show you exactly how to shift your messaging to attract premium clients who respect your expertise, make decisions quickly, and pay well.Beginner Problems vs. Champagne Problems: The distinction between survival-stage clients (uncertain, low budget, testing) and success-stage clients (established, scaling, delegating). Champagne problems are problems of growth, not getting started.Why Your Messaging Attracts the Wrong Clients: Service providers default to beginner messaging because it feels safer, more familiar, and less vulnerable—often driven by imposter syndrome or playing small.How Messaging Signals Client Level (and Budget): Language that focuses on “getting started,” affordability, or learning attracts beginners, while messaging that assumes success attracts premium clients who value expertise and delegation.The Tactical Messaging Shift to Attract Premium Clients: Auditing current messaging, reframing problems to assume success, and using language centered on delegation, ownership, scaling, and premium solutions.What Changes When You Speak to Champagne Clients: Higher-quality inquiries, shorter sales cycles, easier pricing conversations, faster decisions, and doing higher-level work instead of beginner hand-holding.Find the full post at:  https://brandimowles.com/272Want More Like This? ⬇️

In this episode, we sat down with Mellanie Page, BCBA, MBA, and founder of The ABA Collective, to dive into the world of Organizational Behavior Management (OBM) and how it can transform the way we experience our work. We talked about why so many BCBAs feel burnt out or stuck in leadership and supervisory roles and how OBM offers practical, behavior-analytic solutions that go far beyond surface-level self-care.Mellanie shared how OBM can help us pinpoint high-impact problems, improve workplace culture, and increase job satisfaction—whether we're clinicians, supervisors, or business owners. We explored why burnout isn't just an individual issue, how small behavior changes can create meaningful ripple effects across teams, and why reinforcing the process matters just as much as reinforcing outcomes.This conversation is full of practical insights, real-world examples, and a refreshing reminder that we can apply the science we already know to organizations, leadership, and even ourselves. If you've ever wondered how to use ABA to improve your work life, this episode is for you.What's Inside:What OBM is and why it matters for BCBAsUsing behavior analysis to address burnout and job satisfactionApplying OBM to leadership, supervision, and workplace culturePractical examples of small changes with big organizational impactMentioned in This Episode:The ABA CollectiveThe OBM Practitioner ProgramHowToABA.com/joinHow to ABA on YouTubeFind us on FacebookFollow us on Instagram

In this episode, I'm joined by John Guercio for a wide-ranging and practical conversation about leadership through a behavioral lens. John and I dig into what it actually means to lead in applied behavior analysis, especially when so much of the existing leadership literature is vague, mentalistic, or disconnected from observable behavior. We start by talking about the need to operationalize leadership in behavioral terms and explore the four leadership hats developed by Dr. Paulie Gavoni: leading, training, coaching, and managing. We break down what each of these roles looks like behaviorally, how they function across time, and why effective leaders need to move flexibly between them rather than relying on a single style. A major theme of the episode is the role of positive reinforcement in leadership. John shares real-world examples from his OBM coursework and his work at Cornerstone Behavioral Services, highlighting how difficult—but necessary—it can be to shift away from punitive and avoidance-based management strategies. We discuss why punishment often "works" in the short term, why leaders continue to rely on it, and how reinforcement-based leadership creates better outcomes for both staff and organizations. We also spend time unpacking the distinction between leadership and management. John reflects on his own strengths and limitations, describing how he focuses on vision and direction while intentionally surrounding himself with strong managers who excel at systems, logistics, and follow-through. This leads to a powerful discussion about positional authority, seniority, and the myth that leadership status entitles people to treat others poorly. Throughout the episode, we return to the importance of psychological safety, consistent feedback, and emotional regulation in leadership roles. John shares practical strategies for navigating tough conversations, including how to balance empathy with accountability, how to manage staff expectations, and how to avoid letting emotion drive professional communication (including when not to send that email). We also talk through concrete tools and exercises for improving leadership practice, such as symbolic problem-solving activities to surface unspoken team issues, written acknowledgment systems, and using assessment tools like the Performance Diagnostic Checklist to guide supervision and coaching. John closes by sharing future directions for developing empirically grounded management assessment tools, along with a preview of his upcoming work and conference presentations. This is a practical, honest conversation for anyone supervising staff, leading teams, or trying to build reinforcing, values-consistent organizations in human services. Resources & Links Mentioned in This Episode RBT Course for Adult Services (the 'bridge' course too!) Sims and Szilagyi (1975). Leader reward behavior and subordinate satisfaction and performance Stone Soup Conference Registration (use code PODCAST26 at checkout) Carr and Wilder (2015). The Performance Diagnostic Checklist—Human Services John's previous BOP appearances Session 274: Psychological Safety in the Workplace (Supervision CEU!) Additional Books, Articles, and Ideas Discussed John's books on Amazon Komaki (1998). Leadership from an Operant Perspective McGregor (1960). The Human Side of Enterprise Daniels and Daniels (2023). The Measure of a Leader Elliot (2012). Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius Covey (2020). The 7 Habits of Highly Effective People, 30th Anniversary Edition Harley (2013). How to Say Anything to Anyone Grenny et al. (2021). Crucial Conversations (Third Edition): Tools for Talking When Stakes Are High Sponsor shoutouts! Office Puzzle: A thriving ABA practice depends on systems that actually support your team, not slow them down. If you've struggled with software that's buggy, hard to navigate, or offers little support when you need it most, you're not alone. That's why so many practices are switching to Office Puzzle. Go to officepuzzle.com/bop to learn more! HRIC Recruting. Cut out the middleman and speak directly with Barbara Voss, who's been placing BCBAs in great jobs all across the US for 15 years. The 2026 Stone Soup Conference! This is one of the best values in the online conference space. I'm actually going to be one of the speakers at this year's event, along with a great cast of other characters you're probably familiar with. Save on your registration by using promo code PODCAST26 Behavior University. Their mission is to provide university quality professional development for the busy Behavior Analyst. Learn about their CEU offerings, including their 8-hour Supervision Course, as well as their RBT offerings over at behavioruniversity.com/observations. Don't forget to use the coupon code, PODCAST to save at checkout! The 2026 Verbal Behavior Conference! Taking place March 26–27, 2026, in Austin, Texas, or livestream and on-demand on BehaviorLive. Presenters will include Drs. Mark Sundberg, Patrick McGreevy, Caio Miguel, Alice Shillingsburg, Sarah Frampton, Andresa De Souza, and Danielle LaFrance will share how Skinner's analysis of verbal behavior can guide the assessment and treatment of generative learning challenges in children with autism and other developmental disabilities. And don't miss the special pre-conference workshop on Wednesday, March 25. CEUs from Behavioral Observations. Learn from your favorite podcast guests while you're commuting, walking the dog, or whatever else you do while listening to podcasts. New events are being added all the time, so check them out here. 

In this episode we're delving back into the world of OBM with special guest Dr. Doug Johnson. And after giving us a crash course in meaningful instrucitonal design, Dr. Johnson discusses many of the ways that meaningful teaching can leverge amazing business trainings. Shockingly tons of video and flashy graphics don't actually make your new employee orientation webinar good. There are rules about this kind of stuff, and Dr. Johnson points out some of the most important ones. This episode is available for 1.0 LEARNING CEU. Articles discussed this episode: Johnson, D.A. (2021). The foundations of behavior-based instructional design within business. In Houmanfar, R.A., Fryling, M., & Alavosius, M.P. (Eds.), Applied behavior science in organizations. (pp. 65-80). Routledge. doi: 10.4324/9781003198949-3 Johnson, D.A., Li, A., McCalpin, A.L., & Laske, M.M. (2024). The advancement of training within business using behavior-based instructional design. Journal of Organizational Behavior Management, 44, 150-171. doi: 10.1080/01608061.2023.2225792 If you're interested in ordering CEs for listening to this episode, click here to go to the store page. You'll need to enter your name, BCBA #, and the two episode secret code words to complete the purchase. Email us at abainsidetrack@gmail.com for further assistance.