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We had an idea: What if we took a talented but financially struggling artist, and paired them with a coach who helps artists build businesses? The result was magic! Today, you'll hear art-business coach Carolyn Edlund work with photographer Matthew Cortellesi. At the start, Matthew was selling occasional photos but had no idea how to create a real business. By the end, he had a new website and an entirely new sales strategy. This episode is for anyone who makes something they love, but can't figure out how to make money doing it. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Artist Business Plan we sit down with artist advisor, Carolyn Edlund. Carolyn flips a lot of the concerns artists may have about growing their careers as a business into positive opportunities for full artistic expression. She teaches us to use tools you learn from the “survival” or day job and bring those lessons to sell your art to your art business. Then we dive deep into the ins and outs of a successful website including: uncluttered information, pictures of your gorgeous portfolio EVERYWHERE, price transparency, an FAQ page, and more!! Make it easy for people to buy your art. Grab your notepad and take some notes, then get out there and make it happen! "Know what you want so you can create a roadmap to get there.”- Carolyn Edlund Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. She is also the Sales and Events Director for The Clark Hulings Fund for Visual Artists, dedicated to helping artists build strong, sustainable businesses. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace. https://www.artsyshark.com/ (https://www.artsyshark.com/) For more information on applying to Superfine Art Fair as well as recordings of this and all of our past podcasts, just visit http://www.superfine.world/ (www.superfine.world ) IG: https://www.instagram.com/artsy_shark/?hl=en (@artsy_shark) IG: https://www.instagram.com/superfineartfair/?hl=en (@superfineartfair) Hosted and Executive Produced by James Miille and Alexander Mitow Executive Producer/Producer : Kelsey Susino Written by: Kelsey Susino, Alexander Mitow, and James Miille Audio Edited by: Federico Soler Fernandez
In this episode of the Thriving Christian Artist Podcast, I’m joined by a friend of mine that you’re just going to love, Carolyn Edlund. She’s been in the art business making a big impact for the last 20 years as an artist influencer, teacher, and marketing expert. Carolyn was a key part of my journey early on and I can’t wait for you to hear what she has to share with us. You can learn more about Carolyn online at her website, www.ArtsyShark.com. Connect with Matt online at www.MattTommeyMentoring.com or on Instagram and Facebook @thethrivingchristianartistGet encouraged and connect with other artists on the Thriving Christian Artist Facebook Page https://www.facebook.com/thethrivingchristianartist/Support the show (https://www.matttommeymentoring.com/)
“There is no one who can replace you in knowing what you want and telling your story.” Carolyn Edlund on success in tough times, and how the CHF Conference can help. Part II/II The post Virtualize Your Art Career: Part 2—Carolyn Edlund appeared first on Clark Hulings Fund.
Sales Strategy expert Carolyn Edlund discusses how artists can succeed during uncertain times and invites you to The Virtualize Your Art Career™ Conference Oct 19-30. Part I/II. The post Virtualize Your Art Career: Part 1—Carolyn Edlund appeared first on Clark Hulings Fund.
There are thousands of artists in the U.S. who participate in art fairs for years and years. There are many who drop out after a few years (it's a lot of work!). Then there are those who take their art fair experience to build their own business, leaving the street behind. A fair number have become show organizers: Jim Delutes in Colorado, Bonnie Blandford in Michigan, Donna Beaubien in Michigan, Bill Kinney in the East and Carla Fox in Oregon. We'll be hearing from these entrepreneurs: Carolyn Edlund, founder of Artsy Shark, a top ten art blog, who spent 20 years running a production studio making and selling jewelry, and now writes and consults on business topics for artistsDrew Hendrix, President of Red River Paper, founded in 1997 with over 40 years experience in fine papers that are integral to many art fair artistsLuke Block, a veteran of art fairs as a potter, who is part of the team at FlourishDisplays.comJeff Abele, GrandStandApps.com, a software developer focused on the art fair business who has developed a state-of-the-art app to enable artists and art fairs to connect with their audiencesMarissa Wagley of US Weight, a company that works with artist/inventor Jim Eaton to market the weights he designed for his art fair booth Learn how each of them took their life experiences and extended them to a new business.
This is an in-depth and longer format episode. It's the first interview I have shared and it's a good one. Carolyn Edlund is a wealth of art marketing savvy advice. Her website, Artsy Shark is consistently ranked among the Top Ten Art Blogs. She recently took a new position working for the Clark Hulings Fund for Visual Artists and we spend some time discussing the great work that the organization is doing for the artist community. And of course, she had plenty of solid advice and excellent thoughts to share, from marketing strategies to website best practices. Get out your pen and paper. You will want to take notes! Enjoy!
ProBlogger Podcast: Blog Tips to Help You Make Money Blogging
How One Blogger Created a Directory that Attracts Readers We continue our Blogging Breakthroughs series with Carolyn Edlund, whose Artsy Shark blog focuses on the business of art. Carolyn shares the story of how she created a directory to attract readers to her blog instead of having to chase after them. It revolutionized her blog, and helped her build a successful business around it. Carolyn understands the importance of building strong business relationships and creating win-win situations through collaboration. Her directory identifies places artists can sell their art online. It also provides solid business information and helps artists gain exposure. To attract readers for your blog, ask yourself: What do your readers want? What problem can you solve for your readers? What issue can you help your readers overcome? Based on tips from Carolyn, what kind of magnet do you plan on creating to draw readers to your blog? Links and Resources for PB 262 - How Carolyn Started a Directory to Attract Readers to Her Blog: Artsy Shark Carolyn Edlund’s Directory Inbound Marketing book Success Incubator ProBlogger Job Board Courses Starting a Blog ProBlogger Pro – 31 Days to Build a Better Blog Join our Facebook group Full Transcript Expand to view full transcript Compress to smaller transcript view Darren: Hi there, friends! Welcome to episode 262 of the ProBlogger podcast. My name’s Darren Rowse, and I’m the blogger behind problogger.com, a blog podcast, events, series of ebooks, and courses, all to help you start an amazing blog that’s going to change the world in some way, make people’s lives better, but also hopefully be profitable for you. You can learn more about ProBlogger and all that we do at problogger.com. Now this week, I’m actually in Orlando. As this episode goes live, I will be at our Success Incubator Event, and I know some of you will be at that event, I’m looking forward to seeing some of you. And while I’m away, we’re continuing our blogger breakthrough series of content, where we’re featuring stories from listeners of this podcast, and we’re talking about their breakthrough moments. Now, today’s listener is Carolyn Edlund, who has a great blog called Artsy Shark. You can find it at arstyshark.com. Her blog is about the business of art, and she’s going to tell us a story today that I think will be interesting to many of you. It’s a way of drawing readers into your blog that’s going to stop you from having to chase your readers, but hopefully attract them to your blog, and this has revolutionized her blog and has helped her to build a really successful business around the blog that she has. You can find show notes today at problogger.com/podcast/262, where you’ll find links to Carolyn’s blog, and also the directory that she’s about to talk about as well, and a book that she mentions, too. At the end of her story, I’ll come back and pull out a few of the golden nuggets that I heard her share, okay? Now, over to Carolyn. Carolyn: My name is Carolyn Edlund, and I’m the founder of Artsy Shark, which is the blog about the business of art. Before I ever became a blogger, I was a self-employed artist for more than twenty years, with a successful production studio, and subsequently, I was a sales representative for an art publishing company. I had a lot of experience marketing and selling art, and I also led a business networking group where I learned a lot about the importance of building strong business relationships and creating win-win situations where both parties can benefit by collaborating with each other. I got into blogging sheerly by accident back in 2009, after I took a free course held at a local community college. At that time, I had no idea what I was doing, and I wasn’t quite sure what would happen. I got started by writing some business articles for ...
Butterflies of Wisdom is a podcast where we want to share your story. We want to share your knowledge if you have a small business if you are an author or a Doctor, or whatever you are. With a disability or not, we want to share your story to inspire others. To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out more about Challenge Aspen go to https://challengeaspen.org. To see how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel atamanda@bridgingbionics.org. On Butterflies of Wisdom today (Wednesday, September 20, 2017), Best-Selling Author, Win C welcomes Carolyn Edlund. Carolyn has an extensive background as an entrepreneur, writer, speaker, and art business consultant. Her experience includes owning a ceramic production studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally. To learn more about Carolyn visithttp://www.artsyshark.com/. To find out more about Win Kelly Charles visithttps://wincharles.wix.com/win-charles. To follow Win on Twitter go to @winkellycharles. To support Win on Instagram go to winkcharles. To assist win on Snapchat go to Wcharles422. To support win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton:http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bow2017. Butterflies of Wisdom sponsored by Kittr a new social media tool that is bringing about new ways of posting on Twitter. It's fun, full of free content you can use, helps you schedule at the best times, is easy to use, and it will help you get more followers. Visit Kittr at gokittr.com. This is a 20% off code forwww.gracedbygrit.com. The code will be XOBUTTERFLIES. If you would like to support Butterflies of Wisdom go tohttps://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go tohttps://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win
In Episode 10, special guest Carolyn Edlund tells us all about selling your art! The Understand Photography Show is live on Facebook.com/UnderstandPhotography every Friday at 4 p.m. ET. Each episode is then available as a podcast! Click here to subscribe to our podcast on iTunes! https://itunes.apple.com/us/podcast/landscape-photography-ft./id1189377019?i=1000379255578&mt=2
Carolyn's emphasis on the lifestyle of the artist as one of glamour and freedom is insightful and balanced by the call for creating a skill set to further one's deepest professional aspirations. The post The Enviable Lifestyle of the Working Artist – Carolyn Edlund appeared first on Clark Hulings Fund.
Carolyn Edlund tells of her journey into clay and into a thriving business with clay that eventually turned in to a passion to coach artists about the business of art.
Tired of encountering buy/sell at the art fairs? What can an art fair organizer do about it? What can an artist do about it? Our guests are: Carroll Swayze, a veteran of 40 years participating in the nation's juried art fairs has been gathering information to help keep these resellers (vendors) out of the shows. Carolyn Edlund, executive director of the Arts Business Institute, blogger at ArtsyShark.com, a jeweler who ran a production studio for 20 years and who has been "in the trenches" at large wholesale shows will share her experiences. Expect strategic information and steps you can take to keep buy/sell out of the fairs, including links to extend the information.