Podcasts about crossfit illumine

SELF-AWARENESS. How can we realize our potential and maximize our impact? In our next installment of the Expert Insight summer series, Scott interviews Brian Alexander, entrepreneur, strength and conditioning coach, and founder of CrossFit Illumine and Expressing the Genius Within. Brian brings more than fitness instruction to his community-- he talks through his experiences through business, entrepreneurship, failure, career change, and personal growth. He offers his unique perspective on the ever-evolving world of mindfulness, habit formation, and self-actualization. RESOURCES: Brian Alexander: CrossFit Illumine Expressing the Genius Within Mentioned in the podcast: Kolbe Index Creative instincts that govern actions, reactions and interactions. Tao Te Ching A book by Lao Tzu. The Untethered Soul A book by Michael Singer. The Power of Habit A book by Charles Duhigg. Atomic Habits A book by James Clear. SUMMER SERIES: Continue to tune in to the Life Is The Future “Summer Series.” Included in these summer months are quick tips for health and wellness as well as a slew of expert interviews to give listeners some insight into the many topics of life. Teaching insight, blog posts, and more from the Health Education classroom: LifeIsTheFuture.com

In this episode, Brian (Founder and Owner of Crossfit Illumine) shares what Crossfit did for him and how he’s trying to use Crossfit as a vessel to help others reach their highest potential. Please enjoy my conversation with Brian Alexander.

Sarah is the Assistant Strength and Conditioning Coach at her alma mater, Loyola Academy.  Sarah also coaches CrossFit, as well as individual athletes who have qualified for national competitions, and some Masters athletes who have competed at Worlds at her home gym, CrossFit Illumine.  Listen in on how she juggles to strike a balance in her life in several areas such as food, training, and recovery through training and coaching. Follow her @_sarahsquats & @_sarahsquats_squad

Brian Alexander, owner of Illumine Fitness & Nutrition and business coach for Two Brain Business. Brian is a very thoughtful leader and business owner. He began his formal career path in sales for CDW, working his way up to a top sales position before realizing his heart was elsewhere: transforming the lives of others by utilizing fitness to demonstrate the power of daily habits and discipline to all areas of life. In this episode Brian shares his story, how he lost a $200,000 loan from his parents, his time spent as a bouncer at clubs, the rise at CDW, and then going for it to build CrossFit Illumine.

Brian is CEO/Founder of CrossFit Illumine and Illumine Fitness in Chicago.  He has a rapidly growing business with two locations and a clear distinction between Illumine and his competitors. Having found CrossFit after a decade of hitting the weights and running at the gym, Brian hasn't looked back.  He always says CrossFit makes you a better human being physically, mentally and emotionally and is passionate about everything he does.  When he found CrossFit it was a “Lightbulb” moment and he knew he had to share it with the world.  His biggest assets are his leadership and motivation skills.  Three passions in life are Nutrition, Fitness, and Pitbulls. CrossFit Illumine is a direct reflection of his philosophy on Fitness and Life in general.  He teaches people about the big picture, longevity and taking risks.

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model.This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Seminars. My Rx is not your Rx. Brian Alexander of CrossFit Illumine in Chicago is my guest. Brian owns one of the top CrossFit gyms in the country and is a mentor at twobrainbusiness.com.Despite having a booming gym, it was not too long ago that Brian was feeling disconnected from his members. He realized that to truly COACH people, he needed to know where they were headed. He decided to start a google doc and use it to track members' goals. It failed. But he tried again, and this evolved into Brian re-engaging with his members and helping them passionately pursue their goals. Today he uses lifetick.com to track goals and engage with his members.Throughout the episode, Brian talks about the importance of settings goals and how this strategy has helped his business grow to new heights. Personal engagement with gym members is extremely important and is many times the reasons good gyms are good and bad gyms are bad. Being personable and writing each member their own prescription is an essential part of growing your gym and helping members reach their goals. The mindset is as important as the practice.We talk about how to write this personalized prescription and how you can get started helping your members today.Timeline:1:25 The Stratified Model3:22 Brian Alexander Introduction4:04 Your Duty as a Coach7:12 Good gyms vs Bad Gyms8:36 The No Sweat Intro11:04 "Mrs. Jones" - Sample Consultation16:19 Identifying your Best Clients - (here's the Mike Michalowicz interview)20:24 Goal Setting with Clients24:59 Meeting with Members - Brian uses the InBody (TwoBrain members get a discount) 27:09 Reaching Goals30:15 Results of Good Goal Setting32:31 How Important is Goal Setting?36:02 The Best Opportunity to Help More39:32 Fitness Coach vs Physician: Our Scope of Practice The "Swim Coaches vs Lifeguards" talk is here.Contact:Brian Alexander: Brian@crossfitillumine.com http://www.crossfitillumine.com/ This week's sponsor is Forever Fierce.

Every gym owner is aware of the "Baby Boomer" market--that massive way of the newly-retired--but most aren't sure how to attract seniors into their program. The key, says Alexander, is to understand what THEY want--or what their kids want FOR them. Many of these 50-60-year-olds are watching their parents decline into decrepitude, physically and mentally, and think, "That's never going to happen to me." At the same time they might perceive a regular CrossFit class to be beyond their capacity. Some, like Wayne, will seek Personal Training; but others will be attracted to Alexander's model. And we go through the pricing, programming and marketing components in this episode. Tyler Belanger is cofounder of IgniteGym and co-author of Enrichment Through Exercise. His daily BrainWODs are being used in gyms around the world to help special populations and add cognitive enrichment to exercise classes. BrainWODs can be a differentiating element in your Seniors' program, and research shows it's the ONLY buttress against cognitive decline. IgniteGym's "101" course launches today (they only take 50 gyms at a time.) Full show notes at: http://www.twobrainbusiness.com/episode-16-the-legends-of-illumine/

Brian Alexander, owner of CrossFit Illumine, shares a familiar story about a CrossFit Athlete turned business owner. Brian chats about the lessons he took from his previous business experience and applies it to the box business model. Chief amongst these principles is the idea of "CEO Hours" - something we talk about in the 321Go Project Academy.