321Go Podcast

1. Double down on what works, ditch what doesn't. 2. Act how you want your members to act 3. Fail quickly, fail often Sign up for the 2018 Gathering in Park City before it sells out.

In today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery. Join the 321Go Hub to begin changing your business TODAY. Our new Accelerator Program for gym owners serious about execution. Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode: Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

In today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja. Join the 321Go Hub to begin changing your business TODAY. Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode: Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Wes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again. And he's grateful it happened to him. In his words: "becoming disabled saved my life." To be honest, I started this show as another "here's how to start an Adaptive Athlete program" show; just another litany of tactical bullet points from landing page to coaches' pay. Ten minutes into the show I knew we'd never get there. We'd never get there because the answer to "how do I ____?" is embedded in Wesley's story. How? How do you respond to adversity? Is difficulty an opportunity or an obstacle? Are you afraid to take massive action toward your goals for fear of failure? Sometimes we need a massive wake-up call. Sometimes tragedy is the only thing that gets us out of our own way. But, it doesn't have to be. We can choose to look at the world differently; to see a competitor moving in down the street as a chance to refine your product; that problem coach as a way to define and stick to your core values; another month in the red as a sign that things need to change. So, the answer to "how do I start an adaptive athlete program?" (or barbell club, or kids program, or corporate wellness, or whatever) should actually be: "How do I respond to the unknown? To failure? To an obstacle?" With a shift in mindset, you can start anything. Follow Wesley on Instagram, Facebook, Snapchat, Twitter and YouTube: iamweshamilton Follow Disabled But Not Really on Instagram & Facebook: @disabledbutnotreally and Twitter @DBNR_KC Join the 321Go Hub to begin changing your business TODAY. Our new Accelerator Program for gym owners serious about execution. Sign up for the 2018 Gathering in Park City before it sells out.

In today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the approach that he will be the most expensive in his market. Dig into today's episode to learn why and how. Join the 321Go Hub to begin changing your business TODAY. Our new Accelerator Program for gym owners serious about execution. Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode: Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Our new Accelerator Program for gym owners serious about execution. Chalk Up for Burpees Josh's Veteran's Day Event Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode: Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Join us for the 2018 Hubster Gathering in Park City, UT for some fun, education, and business transformation. In today's episode of the FAQ project we tackle the topic of adding new programs and expanding to new markets. We dig into excerpts from Jason Khalipa's Growth Summit Q&A as well as some quotes from Ryan Holiday's The Obstacle is the Way. Q: What have you found is best when reaching out to companies for wellness programs? Q: How would you recommend reaching out to schools for kids/teens classes? Q: How would you reach out to an active adult community for starting a "Legends" program? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Today we're joined by our Director of Training, Josh Snyder. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's Episode: 1. Early lessons - what did the gym look like before? 2. Training new staff 3. Staff meetings - communication & staying on the same page 4. Providing new opportunities to coaches - buy-in that goes deeper than pay 5. Our new Accelerator Program for gym owners serious about execution. 6. Chalk Up for Burpees Josh's Veteran's Day Event Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out OPEX

The FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week. The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Ben Bergeron on trust and relationships: I heard you say you're not in the fitness industry. What does that mean? 2. Jason Khalipa on Competitive Advantage: What do you do to differentiate and win in your gyms? 3. Sara Nay on the importance of a plan: How do I save money on marketing by having a plan first? 4. Josh Sturgeon on Social Media marketing: How is trust built online before someone becomes a customer? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Join the 321Go Hub to begin changing your business TODAY. In today's episode, we turn the mic and Matt is interviewed by the host of the GSD Entrepreneur Podcast, Julie Weldon. We chat about all things family, life, and business. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James for a frank discussion on why we implement this in all of our gyms, how it can benefit yours, and how you can grow your business in whatever model you are in. James is the founder of OPEX (Formerly OPT) and The International Center for Fitness. When not coaching, he’s a full time husband, father and fitness athlete. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nutritional and lifestyle balancing techniques and training of other coaches has made OPEX a sought after method of bringing fitness to a Higher Order. Jim Crowell loves doing 2 things over all else….Building businesses and mentoring coaches and business owners to enjoy long, inspiring, fulfilling, and profitable careers. His love of fitness and his desire for his own growth goes all of the way back to his childhood. Either he was playing sports or he was trying to figure out his next business move (likely it was cutting the neighbor’s grass haha). As a 5 sport athlete in high school and then as a member of the Big Ten Men’s Tennis Team at Penn State time was a challenge. He not only had to learn how to compete and earn his victories, he had to learn how to prioritize his time and energy into those projects that yielded real growth. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out OPEX

In today's episode, I chat with Steve Sudell, founder of Prehab to Perform and inventor of The Neck Hammock Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Steve shares with us his journey of inventing a product and bringing it to market. 2. What happens when a technician becomes and entrepreneur? 3. How does the current model of healthcare stifle innovation? How can adversity improve innovation? 4. What is the best way to integrate other professional services in your gym? 5. The E-Myth as mandatory reading. 6. Off-loading duties as your business grows and investing money wisely. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out The Neck Hammock

In today's episode, I chat with Chandler & Dave, founders of Out of the Cave Media. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. The early days of the CrossFit Affiliate model 2. Knowing yourself and your brand; should you re-brand? 3. Chandler shares with us his journey starting Stone Age Fuel in 2013 4. What does it ACTUALLY take to generate a lead? 5. Selling vs. Building a Friendship (relationship marketing) 6. Avatars - getting the RIGHT people, not MORE people 7. Building Strategic Partnerships for the purpose of marketing 8. Is automated email marketing dead? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out. Out of the Cave Media

In today's episode, I chat with Matt Walrath, founder of Beyond Macros. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Matt shares with us his digital nomadic living experience and how he landed in Australia 2. How did Matt find performance-based training and, ultimately, land on sustainable nutrition? 3. How can coaches and gym owners shed light on nutrition as the foundation of fitness? 4. Why is profitability the MOST IMPORTANT thing in business - even nonprofit businesses? 5. How was scaling Beyond Macros similar to scaling a CrossFit Affiliate? 6. How can gym owners begin to offer and communicate nutrition services to members? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out. MDI Apparel

In today's episode, I chat with Eli Slossberg. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. Eli discusses his return to his family apparel business from an affiliate owner. 2. Striking the balance between passion and execution; business sense and energy. 3. What misconceptions did you have going into gym ownership? 4. What makes for a good partnership? What lessons have you learned? 5. How can gym owners re-frame the way they go about spending and investing money? 6. Changing apparel from a cost center to a profit center. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review! Take a moment to check out. MDI Apparel

In today's episode, I chat with Jason Rule, Founder of Driven Nutrition. Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal In today's episode: 1. What is Jason's entrepreneurial story? 2. How did Jason find focus through adversity? 3. Challenges with scaling his company 4. How does Jason find his ideal customer? 5. How can you invest your time up front building systems to save yourself years in the future? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Phil White is an Emmy-nominated writer and the co-author of Game Changer with Fergus Connolly and Jim Harbaugh, Unplugged with Brian Mackenzie and Dr. Andy Galpin, and The 17 Hour Fast with Dr. Frank Merritt. PhilWhiteBooks.com Join the 321Go Hub to begin changing your business TODAY. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal From Churchill to Wearable Tech, Phil White knows his stuff. In Unplugged, Brian Mackenzie, Dr. Andy Galpin and I provide a blueprint for using fitness tech more intentionally and, as the name suggests, when to disconnect from our devices and reconnect to our instincts and environment. Game Changer distills Michigan Football performance director Fergus Connolly's experiences working with teams in Premier League soccer, the NFL, NBA, national team rugby and more into an athlete health-focused model that helps coaches and athletes win more games sustainably. In today's episode: 1. How does writing a book compare to training or coaching? 2. How to take action as an entrepreneur without a manager? 3. How can we fight the battle of increased tech distracting from our products and service? 4. How can we tell better stories? 5. What are good metrics to measure? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Clay Weldon and Matt Scanlon sit down for a chat with NC Fit Founder, Jason Khalipa Join the 21-Day 2018 Marketing Challenge starting DECEMBER 1ST. Go into the New Year with a clear marketing strategy. A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal Jason Khalipa is the Founder of NC Fit & 8 Time CrossFit Games Athlete Jason is a champion in the fitness world; competing in 8 different CrossFit Games, finishing consistently in the Top 10, holding all the podium positions, undefeated in every Regional competition he has competed in and won the Spirit of the Games in 2009. The attitude and AMRAP Mentality that made Jason a champion in CrossFit, he extends beyond the gym. Jason works hard everyday to be a champion in other areas of life such as fatherhood, as fitness entrepreneur and as an advocate of spreading awareness for pediatric cancer. In 2008, Jason opened CrossFit Santa Clara a month after winning the CrossFIt Games. Using his passion for fitness, Jason expanded his business footprint and is pioneering widespread corporate fitness. He has redefined fitness in the hospitality sector and has helped to change the way people, CEOs, and athletes think about fitness. In today's episode: 1. Focus and AMRAP Mentality 2. Corporate Wellness Strategies - how did Jason grow this aspect of his business? 3. Multiple Locations - are you ready? 4. Goals - why is it important to have these clearly defined? 5. Next steps - how can we begin to become more action oriented? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing plan. Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more and redeem November's offer. What healthcare options do you have as a small business owner? The answers are few: 1. From your spouse's plan, 2. The Marketplace, or 3. None at all. Vaughn has been in insurance for 18 year and insures nearly 2500 Affiliates. In today's episode, we dig into the specifics of AffiliateShare - a healthcare solution for Affiliates, their families, and coaches. Learn more: http://affiliateguard.info/affiliate-share/ Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more. What is a Win-Win-Win in your business? After a recent article - "Leave No Client Behind" - made its way around the inter webs, I received a TON of requests to have Patty on the show. Well, here it is. Patty is an OG in the CrossFit world, as you'll hear in some of his stories. He's tried every potential business model, but always found it lacking in one of three areas: profitability for the business, opportunity for coaches, and sustainability for clients. He's landed on what he believes to be optimal solutions on all three fronts. After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry. Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." Interested in learning more about what Patty is up to at MadLab Click Here. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

All this month in the HUB we're focusing on building your leadership and culture. Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more. What Does Culture Really Look Like In Your Gym? One thing is for certain. Your gym has its own culture. Culture is one of those topics that, when brought up, tends to elicit varying responses and reactions. Good leaders see it as the very lifeblood of their business and the primary driver which determines the success or failure of their bottom line. In this session, Hoby will teach us what it takes to have an irresistable culture. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. What's your mission? Understanding your mission/passion/purpose is a critical component to making good, intentional decisions. In this session, Julie will help you get clear on your purpose and help give you a lens to see your future through. By hearing her story, you’ll be able to get crystal clear on why you’re doing what you’re doing. Julie is a four-time CrossFit Games athlete, CrossFit Level 1 staff member, and current resident physician at the Cleveland Clinic. She’s consistently placed in the top 5 at the CrossFit Games including two podium finishes in 2012 (2nd place) and 2014 (3rd place). An Achilles tendon rupture ended her final competitive season at the 2015 Central Regional, and she has now turned her focus to completing her medical training and using her knowledge of both CrossFit and medicine to empower individuals to access their full potential. She hosts a biweekly podcast called Pursuing Health, and runs the TRAIN program which provides online training for busy individuals who want to make the most out of their hour in the gym. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. Grab your copy of the Training Journal today! Today we're joined by Raph Freedman from the Mind Muscle Project and CrossFit Creature. We chat about Raph's experience on Australian Shark Tank and what he learned from the experience. We also chatted about his recent experience doing a Kickstarter campaign and - more broadly - what it means to do relentless marketing: sharing your story dozens of times before people will take action. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. How do you value your business? The short answer it - it's really complicated. Check out today's show with Rigquipment founder Clayton Ferrer. We discussed different methods for creating an accurate valuation of your business. But, what's the takeaway? The takeaway is that we should operate our business as if our ultimate intention is to sell. What if we operated as if we plan to sell our business in 12 months? What would you do? Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. Do you learn more from your success or mistakes? Today's episode is a candid discussion with CJ Martin about the inception of Invictus and how that vision has shifted over the years. We also dive into the most difficult challenges CJ's experienced in the last few years. In the latter part of the interview, CJ helps us break down the ways in which we can begin to experience positive change in our businesses. It comes down to: Execute, make mistakes, and adapt. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Did you miss any of the Gym Owners Growth Summit Sessions? Grab your 30 Day Summit Pass Ready to EXECUTE on everything you learned? Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses. Already a Hub Member? Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot Today's Partner - InBody USA A huge thank you to our partner for today's episode, InBody USA. For the entire month of October, InBody will pay your 1st month's payment on a 24 month, 0% interest plan and extend your warranty for 2 years FREE. Email John.Ross@inbodyusa.com to learn more. How does decisive leadership help your gym grow? My biggest takeaway from the growth summit is this - There is no "one thing" anyone's done to get more members. There is no "best way to..." There is just decisive action followed by failure followed by learning from those failures. The leaders we all look up to are great leaders because they execute and adapt. This is especially true for today's guest, Chris Marhefka. Chris is probably the busiest guy you know. He routinely has 4-5 HUGE projects in the works, but manages to run several companies, record a TV show, and lead a team. It comes down to a few principles: Core Values, Decisiveness, and Trust. Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Growing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade, Chris Spealler is a true ambassador for Fitness. He lives in Park City, Utah with his wife, 2 kids, and their dogs Oakley and Avalanche.You can frequently find him on the slopes and single track in Park City putting his fitness to use. In today’s episode, we talk extensively about programming for your affiliate. We answer the following questions: What trends does Chris see in programming? How much fitness can you achieve in just an hour a day? How should you accommodate competitive athletes from within your general population? How does Chris recommend you layer in additional work? Jump in on Chris’s offer for a free trial of Icon Athlete programming by visiting http://iconathlete.com/

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Jason's Episode: 1. How to maintain a positive outlook and focus on what really matters. 2. Are you prepared when life throws you a curveball? 3. What are the major needs Jason sees for the majority of Affiliate owners? 4. What would Jason do differently when he first opened his Affiliate? 5. What can an affiliate do to begin building a more sustainable business? 6. How does Jason maintain culture and vision in all his locations? 7. How did Jason break into the “corporate” market? 8. Are you ready for a second location? 9. Do you actually need a marketing plan? 10. Partnerships 11. Action items to begin to scale your business. Stay up-to-date with Jason on Instagram: @JasonKhalipa @BoxToBusiness @EMOMoftheDay

Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. This week we're talking all about social media marketing. We answer the following: Should I begin to pay for Google Adwords? How much should I expect to pay per click? How should I target and measure the effectiveness of my digital advertising? What is the difference between a “Boosted” post and the “Ad Manager” on Facebook? How do you create an effective “Audience” on Facebook? Where should you place your Facebook and Instagram Ads? How should you follow up with your leads from paid advertising? Josh wraps up the show giving you a step-by-step guide for advertising on Facebook for the first time.

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Leading up to the Growth Summit we'll be highlighting some content from our guests. This week we look back on an interview with Ben Bergeron. Ben will be presenting at the free Growth Summit on Friday morning. Establishing and being confident in your Core Values is essential for every part of running a business. Your values are what should drive every decision you make. In this session, Ben draws from his experience and his core values and will discuss the key things to pay attention to when hiring and firing people.

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Bubba is a serial tech entrepreneur who has built and sold 5 companies - ranging from sports and outdoors tech to groundbreaking mobile hardware. Bubba is the real deal and shares with us some great stories of entrepreneurship. The overarching themes of today's episode are twofold: Learn from failures and create value in your company independent of yourself. This is the key to a sustainable and healthy company. Learn more about Triib by visiting https://triib.com Head over to iTunes and leave us a rating and review. See you next week!

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event. Today we're joined by the Co-Founder and CEO of Fitbot, Casey Jenks. Casey shares his story of gym ownership, serial entrepreneurship, and building up a rockstar team. We also dive into some lessons gym owners can take away from the tech industry. Fitbot does all the heavy lifting for you so you can focus on your clients. You can create individualized workouts, communicate with your clients, and track & visualize progress all from the comfort of your browser. No more living in email & spreadsheet hell — Fitbot helps you reach your goals and your clients’ goals. Learn more at: https://thefitbot.com/ Please take a moment to head over to iTunes and leave us a rating and review. We'll see you next week!

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. We're joined this week by CEO of Working Against Gravity, Adee Cazayoux. In this episode we discuss: 1. History of Working Against Gravity. 2. How struggle breeds innovation and great entrepreneurs. 3. How to handle leadership if you've never viewed yourself as a leader. 4. The importance of an inner circle. 5. Keeping your business model simple and scaling while maintaining quality. 6. How to handle clients that quit. 7. Coaching behavior change. 8. How to brand the un-sexy. 9. The importance of providing nutritional services in your gym. Follow WAG on Instagram @WorkingAgainstGravity and Adee @AdeeCazayoux For more information on the WAG Affiliate model, email info@workingagainstgravity.com Visit www.GymOwnersGrowthSummit.com to register FREE for the first ever digital growth summit in our industry.

A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. This week is all about getting sh&t done. We're joined by the #GSD entrepreneur, Julie Weldon. Julie is the co-founder of A Salty Rim - a business consulting firm and host of the GSD Entrepreneur Podcast. Today's format is a little different. Julie and I each bring in an article or an excerpt from a book to dig a little deeper. Julie brings in an article she wrote for Box Pro Magazine - "How to Quit Something Well" http://boxpromag.com/how-to-quit-something-well/ We chat through the idea of putting in the required work to find success vs. knowing when to throw in the towel. We share some examples of gym owners we really respect who have seen incredible results once they stopped looking for magic bullets and started putting in the REAL work. I brought in an excerpt from The Daily Stoic by Ryan Holiday. "Today I escaped from the crush of circumstances, or better put, I threw them out, for the crush wasn't from outside me but in my own assumptions." - Marcus Aurelius We chat through what it means to serve the greater mission and to control the things within your own purview. Register for the Gym Owners Growth Summit: http://gymownersgrowthsummit.com

A huge thank you to our sponsors, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses. We're joined by the Founder and CEO of 321GoProject - Clay Weldon. We open the show chatting about Clay's early days as an entrepreneur; getting laid off during the recession and providing for his family during the most difficult of times. We also talk about the toll that entrepreneurship can have on a marriage and appreciating the good times after coming out of the more difficult times. Clay and I also talk about our upcoming Gym Owners Growth Summit - a free, virtual educational and motivational seminar with a guest list that includes Ben Bergeron, Jason Khalipa, Chris Spealler, Julie Foucher, Hoby Darling, and many, many more. Reserve your spot and block out your calendar NOW: http://gymownersgrowthsummit.com/

Today I deviate from the typical interview format of the show to revisit a theme we’ve explored in previous interviews with gym owners - Tipping Points. In this show I share the story of my career before owning a gym and the benchmarks that fundamentally shifted the way I approach business. Here are the tipping points in order on the show: 1. Finding my “why” 2. Failing in another business 3. Leaving my full-time job 4. Hiring our first coach. Stay tuned to the end of the episode where we drop a HUGE announcement you won’t want to miss. Today’s show is brought to you by Icon Athlete Affiliate programming. Visit IconAthlete.com/321Go to learn more.

This week’s episode is brought to you by Icon Athlete Affiliate Programming by Chris Spealler. I’m joined this week by Jamie Gallagher of CrossFit Burke and leader of M3 Mastermind Groups to chat about what it means to be an affiliate in 2017. What are our non-negotiables as our brand matures? 00:00 - Pay your coaches! 8:30 - What can we outsource? 11:00 - Budgeting, Systems, and Processes? 16:30 - How to create (or re-create) your business plan? 27:00 - Best practices to onboard new members 36:00 - How to have the pricing conversation. 41:00 - Become OK with charging what you’re worth 47:00 - What’s the future of our brand look like? Please share with a friend and leave us a review! Ep 58 | Find a Good Trainer, Be Reasonable, and We Blow the Lid off Big Coconut We jump right into some listening questions from a previous episode related to ramping up your training and intensity. With some clarification, we determine that the client-trainer relationship was perhaps not a great fit. Other topics include: how to do a proper plank, are bodyweight exercises considered resistance training, and how do we reconcile the need to do increasingly more volume/intensity with your ability to recovery. The bulk this show is dedicated to a position statement from the American Heart Association related to saturated fat. The most salacious point in this statement has to do with coconut oil, specifically saturated fat in coconut oil. Thanks for listening, leaving a review, and sharing with a friend!

Pat Burke is a 6-time CrossFit Games Competitor as well as the Founder of MBS CrossFit in Colorado. In this episode, Pat shares with us the story of how he founded his Affiliate during a time in his life when he lost everything - including his house. In Pat's words - when you have nothing, all you can focus on is one thing. It's through this focus that Pat has gone on to open a second affiliate built upon the same principles. In this episode, we ask the following questions: - What is different in CrossFit today vs. 2008? - How do you balance your own training with owning your gym? - How do you distinguish between CrossFit the sport and what your members do everyday? - What is our strategic advantage over other Group Fitness models, like Gold's Fit or Orange Theory? You can find Pat's False Grips on Instagram @FalseGrips or shoot Pat an email Patrick@FalseGrips.com

Heather is the editor of Box Pro Magazine and Carrie is the Director of Events for Peake Media - the parent company of Box Pro. In this episode we ask: - What are the conversations you're having with box owners in 2017 that you weren't in 2016? - What are the generally recognized best practices when professionalizing your gym? - How can you get sponsors for your next event? - What are the common characteristics of a well-run event? To learn more about the 2017 Box Pro Leadership Summit, visit http://peakemediaevents.com/bpsummit/ or email Carrie@PeakeMedia.com

We're joined for part 2 of a 2 part series with Tex and Luke from Power Athlete. In this episode, we wrap up our discussion about starting a sports program in your gym. We dig into some of the principles of Power Athlete as it relates to athletic development. Specifically, we outline PA's athletic development pyramid: (from the bottom-up) 1. Nutrition 2. Limiting Factors 3. Body Awareness - Barbell/OLY lifts - Speed 4. Goal You can find the warm-ups we reference by visiting: http://powerathletehq.com/warmups/ as well as find other valuable content - including the PAHQ warm-up and cool down series on their YouTube Channel: https://www.youtube.com/channel/UCwX8jB8Pwb7JuR4NZIg840Q Find Tex and Luke at PowerAthleteHQ.com and PA Radio.

We're joined this week by Tex and Luke from Power Athlete to discuss ways to go about starting a sports-specific off season training program in your gym. In part 1, we identify some strategies to get your foot in the door with coaches as well as some ways that your coaches can begin to think about how they train and cue sports-specific athletes. Find out more about Power Athlete at http://powerathletehq.com/ and by subscribing to Power Athlete Radio on iTunes, Stitcher, or wherever you get your podcasts.

We’re joined this week by Steven Clarke and Julie Weldon of the GSD Entrepreneur podcast to chat about building business plans, outsourcing duties that don’t excite you, and scaling your business. Julie and Steven share each other’s entrepreneurial journey and the lessons they’ve learned along the way. We also deliver some practical advice for outsourcing lower-value roles within your company. Today's episode is brought to you by Icon Athlete Affiliate Programming. Learn more: https://iconathlete.com/321go/ Subscribe to GSD Entrepreneur and learn more by visiting: http://gsdentrepreneur.com/

In part 2 of our Kenny Kane series, Kenny begins to connect the dots between vision and practice. We take a look at coaching best practices and apply those at the affiliate level. Kenny shares several stories about his career as a coach, entrepreneur, and stand up comedian. Kenny relates to the fitness entrepreneur that may be struggling to enact their vision and gives some solid advice to the entrepreneur that may find themselves at a crossroads. Subscribe to the Body of Knowledge Podcast - a joint effort with Kenny and Dr. Andy Galpin. http://www.andygalpin.com/the-body-of-knowledge-podcast/

We’re excited to be joined by Kenny Kane for a 2-part series. In part 1, Kenny lays the groundwork for a discussion around the fitness “Market.” Specifically, we chat about how the affiliate owner or coach can begin to rise above the “noise” of the industry and adopt best practices from multiple disciplines. We wrap up part 1 by introducing the theme of longevity - both as an affiliate owner and as a coach. We ask the question: “What would it look like for someone to do this for the rest of their life?” If you don’t already, you MUST subscribe to the Body of Knowledge Podcast - a joint effort with Kenny and Dr. Andy Galpin. http://www.andygalpin.com/the-body-of-knowledge-podcast/

Carl is back on the show for a second time to bring a healthy dose of honesty and inspiration. Carl opens the show sharing with us his history growing up in Spain, getting involved in gymnastics, and receiving a degree in Marine Biology. Upon returning to San Francisco, Carl made a shift to athletics and coaching. Carl also shares with us some tough business decisions he’s had to make, their consequences, and what he did to adjust. We wrap up the show giving some practical advice on branding, content creation, and knowing what to tackle next. Keep up to date with Carl and see his upcoming seminars at http://freestyleconnection.com/seminars/

This week we’re joined by the guys from the Mind Muscle Project Podcast and owners of CrossFit Creature. We open the show discussion how Raph and Lachlan purchased three different gyms in Sydney, how the grow each new venture, and how they work as partners. In addition to a tactical discussion of the guys’ business development, we also chat about entrepreneurship in general. Specifically, we discuss the idea that each new member that joins your gym has a commensurate amount of fixed costs associated with servicing that membership. We make the case that more members and more space isn’t necessarily the only - or perhaps - the ideal business model for the CrossFit gym. Check out CrossFit Creature at https://www.crossfitcreature.com/ and the Mind Muscle Project at http://themindmuscleproject.com/

“The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results. You just need to be slightly better.” - James Clear We’re joined this week by 321Go Owner and Founder, Clay Weldon, to chat about our Marketing theme. We open the show discussing ways that gyms can strive to improve by 1%, incrementally compounding their advantage over the competition. In the latter half of the episode, we share some marketing tactics you can use this week. We challenge you to begin creating a broad plan, making that plan public, and filling in the gaps. For more information on these marketing strategy templates, visit hub.321goproject.com

We’re joined for part two with Chris Marhefka and Wade Swikle from the Attain Anything Podcast. Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach. On this week’s episode we dig into some of the formational content and habits that Chris and Wade attribute their success. We talk about influential figures, books, and daily cornerstone habits. We also explore some ways that entrepreneurs can focus more on action and less on ideas and knowledge to find greater success. Find Wade and Chris on the Attain Anything Podcast and AttainAnything.com

Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach. Today on the show we talk about the characteristics of successful entrepreneurs and business owners. Find Wade and Chris on the Attain Anything Podcast and AttainAnything.com

Dave Whitson is the Owner and Head Coach of CrossFit Soar in Hawthorn New Jersey. Dave shares the story of taking over an affiliate with 20 people attending and 12 people paying. From there, Dave took a look at membership and asked himself “who do I want to fill my gym with?” Dave also shares with us ways that he builds and sells his specialty courses. He gives some tips and tricks on marketing and filling up his courses. Follow Dave on Instagram @crossfitsoar and Facebook CrossFit Soar. http://crossfitsoar.com/

1. Consistency > Knowledge > Inspiration...and it’s really hard. 2. You’re not an island. 3. Opportunity will come when you’re ready. 4. No one cares about your community, programming, or coaching...yet. 5. You will need to learn to market - whatever that means. 6. If it’s not written down, it doesn’t exist. 7. Your clients don’t care about you nearly as much as you do about them. 8. You must actively protect your culture. 9. Measure and test everything. 10. Never. Stop. Moving.