Podcasts about georganne bender

Lakefront property—yep, every retail location has some. Along with speed bumps, these are some of the most powerful, money making spots in your store.Georganne Bender of Kizer and Bender is a consumer anthropologist, keynote speaker, author, and consultant who has helped tens of thousands of businesses in retail and countless other industries since 1990. During our conversation, Georganne explains how the store transformations she has been a part of have been all about layout, often not changing more than the first 12 feet. You have to hear advice for checkout counter location and a great tip for tracking the path to purchase.We also talk about signage, something that, frankly, not enough stores are utilizing. Georganne breaks down the two kinds of signs: Storytellers and Product Sellers, how to use them, and who they're for.Your displays, your layout, your staff's appearance—all of these affect the vibe and tone of your store. Another factor? Music. We discuss how to play music legally to avoid future trouble and provide some great resources to do so.If you want consumer centered advice and tips to keep your store fresh, looking its best, and maximizing sales,  do not miss this super actionable episode!I'm rooting for your success.What's Inside:What are the most crucial spots of store layout space?Tips for merchandising to increase sales.What do consumers really think about your staff and other in store visuals?Storytellers and product sellers: store signage tips.Music in your store? There are rules to follow. Mentioned In This Episode:Kizer and BenderEVOLVE 2024 in Denver, CO - Crystal MediaSocial Media Hooks and Hacks - Crystal MediaCrystal Media InsidersCrystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

In this edition of the Retail Adventures podcast Rich Kizer, Georganne Bender, Jeremey Sea and Ian Scott discuss Halloween sales, membership/subscription services, Amazon Local Selling and Amazon 4 Star stores, plus what's expected to happen on Black Friday, and everything else in between! October 27, 2021

In this issue of the Retail Adventures Podcast the international team is back together to talk about what’s happening at retail. Rich Kizer, Georganne Bender, Jason Baum, Ian Scott and Jeremey Sea tackle a myriad of topics including vaccines and vaccine passports, leasing circa 2021, what’s happening in the UK as non-essential stores re-open, and more.

Consumer anthropologists, Rich Kizer and Georganne Bender, discuss their watershed moments and how the pandemic has changed the retail landscape for the better. Despite the rise of eCommerce, Brick & Mortar is here to stay.  KEY TAKEAWAYS We are at a fork in the road moment for many businesses right now.  Another fork in the road in retail was when Big Box retail entered the US retail landscape, especially for small town retailers.  It required a shift in thinking. Stores are living organisms — constantly changing. You think you're in control of your business and of your life — you're not! The pandemic has forced all of us to rethink who we are, what we do, and how we do it. It will make all of us better in many ways.  This is not the “new normal.” It's the “now normal.” Future of retail: Once an online retailer hit's a certain plateau, it is too expensive for them to grow sales online without a brick and mortar platform. Visiting a store is the “icing on the cake” for customers. Buy Online Pickup In Store will be a large driver for brick and mortar. Shopping is social - that will never go away. People are looking for experience, and for many products they want to touch and feel things. How is the consumer changing? Customers have always held the cards, but since COVID they hold every single card. Retailers have to figure out how to engage them and keep them loyal. Where consumers go will depend on what the retailer does to attract them - BOPIS, curbside pickup, and other conveniences, as well as how the store keeps them safe.   To contact Rich and Georganne, you can reach them at info@kizerandbender.com. Or find them on LinkedIn at Rich Kizer and Georganne Bender. If you'd like to be a guest on the podcast, reach out to Clint O'Rear at Clint@CreativeRetailTalks.com. Learn how Clint and his team at Creative Sales Consulting connect suppliers & retailers in the creative arts industries to build stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products. ______________________ Music: "Carpe Diem" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Consumer anthropologists, Rich Kizer and Georganne Bender, discuss generational diversity and the retail experience with Clint O'Rear. KEY TAKEAWAYS As a supplier or retailer, it is important to understand the changing needs of your consumer base. One of the biggest demographic trends in America is the aging of the population, and many retailers and suppliers fail to think about what changes are necessary to adapt to the needs of these aging consumers. Georganne - “You have to adapt to what each generation needs, when they need it - not when you think you're ready to do it.” Rich - “You have to be a mind reader - by watching customer interaction in the stores, and by using the store as a live entity/organism that interacts with you.”  Don't wait 10+ years to check the lumen density of lights Watch how fixtures are set that might create shadows on layouts If you are in a business that interacts with customers in any way, you are in the retail business, but you may not think of yourself as a retailer. (Example: funeral home operators) There's never been a better time to study, learn, create, and impact retailing than in the current COVID environment. It will change the way we look at everything in retail.  Retailers should give their team members in the stores both responsibility AND authority to present the store to the customer in the best way.   SUGGESTED ACTIONS For Retailers: When you are merchandising a section that aging consumers might shop, think about how limitations such as arthritis, vision impairment, and limitations to lifting heavier items can impact shoppability. Use a store layout and shopping aids, like shopping carts and baskets, that will be easy for aging consumers to navigate and use. Check store lighting to see if it is adequate for aging consumers - it takes 3x's the amount of light to see as well in your mid 60's as it takes in your mid 20's. Make your store environment safe for aging consumers - if they feel safer in your store they will subconsciously want to visit your store more often without even fully knowing why. Rotate and change your floor in some way regularly so the customer isn't seeing the same thing.  50% of your store is never seen by customers because they shop on their desired path.   For Suppliers: When you are developing packaging for products that older consumers might purchase, think about layout and font for customers who have impaired vision. Help retailers with creative new products, and creative new ways to display products.   For Both Retailers and Suppliers: Use the current COVID retail environment to assess what you need to change to adapt to the new ways customers are buying and interacting with information.   To contact Rich and Georganne, you can reach them at info@kizerandbender.com. Or find them on LinkedIn at Rich Kizer and Georganne Bender. If you'd like to be a guest on the podcast, reach out to Clint O'Rear at Clint@CreativeRetailTalks.com. Learn how Clint and his team at Creative Sales Consulting connect suppliers & retailers in the creative arts industries to build stronger relationships and strategic sales growth, in order to bring joy to consumers through artistic creative and decorative products. ______________________ Music: "Carpe Diem" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

Georganne Bender and Rich Kizer joined Tom Shay in a discussion about the differences in how women and men shop. We discussed what kind of signs are most attractive for each as well as what colors draw the most attention. This was one hour that was packed with a lot of information that you can put to use immediately.

Top-rated speakers Rich Kizer and Georganne Bender join host Gabe Schauf to discuss how to improve your business by seeing it through the eyes of the families you serve. They'll also provide a preview of the topic they'll present at the NFDA 2020 Virtual International Convention & Expo: Move Over Millennials – What it Takes to Connect with Generation Z. Join them at the Virtual International Convention & Expo on Wednesday, October 21 for this don't-miss session! Kizer and Bender are consumer anthropologists, speakers, authors and consultants whose client list reads like a "Who's Who" in business. Companies internationally depend upon them for timely advice on consumers and the changing retail marketplace. They are contributors to MSNBC's television program Your Business, and they made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers!

The "new normal" is going to be tough to navigate but luckily, we have the experts here to help. Marketing gurus Georganne Bender and Rich Kizer from Kizer & Bender joined us on our latest episode in the Back to Business to talk about how businesses can move forward as they begin to reopen. To find out more on Kizer and Bender visit here: www.kizerandbender.com/

Retail Adventures Podcast with KIZER & BENDER & BAUM will cover all things retail, beginning with what you can do right now to keep your store fresh and in front of customers. We're talking Non-stop, Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Ideas you just can't afford to miss! Rich Kizer and Georganne Bender are consumer anthropologists, keynote speakers, authors, consultants who have helped thousands of businesses in the retail, restaurant, hospitality, travel, beauty, funeral, sales, and service industries since 1990. KIZER & BENDER are contributors to MSNBC’s Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers and have been named two of Retailing's Most Influential People. As global retail thought leaders, KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. Their award-winning Retail Adventures Blog is consistently listed among important retail and small business blogs. KIZER & BENDER serve as BrainTrust panelists for RetailWire and are partners and emcees for the popular Independent Retailer Conference. Wait. KIZER & BENDER & BAUM? The Baum is Jason Baum, a brilliant marketer and a partner we have relied on for years. Jason is a voice actor, worked in television series development, had a radio show on WGLS-FM, and is a seasoned association professional for a number of industries, including the Craft & Creative Industry where we met. Jason is the perfect complement to our conversations about marketing and all things retail and we can’t wait for you to meet him.

Some call it fate, some call it destiny, sometimes it's as simple as a pin placed on a map. In the newest episode of the What's Up Downtown Podcast, highly accredited local business and marketing strategists Rich Kizer and Georganne Bender joined us in the DSCP offices to share not only how they arrived in and what they enjoy about St. Charles, but also share some great tips, tricks and insights into businesses and better business practices. Tune in to the "Perfect Pin" today and see What's Up... Downtown!

Bob Phibbs interviewed Georganne Bender & Rich Kizer, principals of Kizer & Bender, retail consumer anthropologists on the power of events, merchandising and changes in retail.

Daniel speaks with consumer anthropologists, Rich Kizer and Georganne Bender of Kizer and Bender about being a retailer in today's environment.

On our first ever live broadcast we interview Rich Kizer & Georganne Bender, professional speakers, retail strategists, authors and consultants whose client list reads like a “Who’s Who” in business. Companies internationally depend upon them for timely advice on consumers and the changing retail market place. Also joining us are the owners of Ben Franklin Crafts and Frame Shop in Redmond, WA. Bob, Shirley and Neil Ferguson.Their store opened its doors over four decades ago, in 1975.