Rooted in Retail

What does it take to build a successful independent retail business—and keep it thriving for decades? Carol Schroeder, co-owner of Orange Tree Imports, joins us to share her journey as a retailer and local business leader. From launching a gift and gourmet shop to navigating the shift to e-commerce, Carol offers grounded insights on team leadership, community-driven business, and how to stay relevant in a changing retail landscape.In this episode, you'll learn how collaborative management can transform your store culture, why thinking of your online shop as a second storefront matters, and how independent retailers can thrive by tapping into local connections.[5:42] How Carol started Orange Tree Imports and built long-term success[8:02] What “participative democracy” looks like in a retail team setting[19:38] The power of community and collaboration in independent retail[24:42] Why your e-commerce store should be treated like a second physical location[25:04] Tips to connect with your local audience and build partnerships with community groups[29:03] Carol's biggest challenge as a retailer—and how she works through itJoin the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

How are tariffs shaping sourcing decisions and inventory management in retail? In this episode of Rooted in Retail, Nathan Sheth from Management-One breaks down the real impact of tariff changes on margins, supply chains, and operational efficiency.Discover how to build a resilient sourcing strategy, evaluate new vendor partnerships, and optimize inventory to maintain cash flow and avoid costly overstock or stockouts. Nathan also shares insights on consumer behavior trends and practical habits that help retailers protect profitability.If you want to strengthen your retail business against global disruptions, this episode is packed with actionable advice![2:25] The journey in building Management One [6:37] How the tariff's temporary relief impacts retailers' sourcing strategies[8:56] Concerns regarding margin impact[12:20] Advice on evaluating new partners and building a more resilient supply chain[15:02] Implementing inventory strategies to maintain cash flow while avoiding overstock or stockouts[22:30] Trends in consumer behavior[29:23] Operational changes that protect cash flow and improve profitabilityJoin the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

What makes great packaging more than just a pretty box? Julie Rotuno—a self-proclaimed “packaging nerd” and retail expert—joins us to break down the overlooked power of thoughtful packaging. From low-budget strategies to major industry trends, Julie shares how packaging shapes brand perception, impacts sustainability, and elevates customer experience.In this episode, you'll learn how to approach packaging even on a tight budget, why materials matter more than ever, and what future-facing brands are doing to stand out on the shelf and in the hearts of consumers.If you're building a product-based brand or just want to deepen your understanding of design and consumer psychology, this one's for you.[2:52] Julie's journey into the retail world[5:16] How to start building packaging on a small budget[9:14] Creating packaging that elevates the customer experience[13:55] How packaging influences buyer intent and perception[24:00] Breaking down plastic vs paper packaging choices[30:28] The biggest packaging trends shaping the industry todayJoin the Rooted in Retail Facebook Group to continue the conversation Love Rooted in Retail? Join IndERA—just $25/month, or go Pro and save $503 with code FM503 by 5/31. Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

A strong brand is more than just a logo—it's a feeling, a story, and sometimes… one powerful word.In this episode, we follow Lucy's incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might just be the best thing for your brand, and how to ride the waves of trends without losing your identity. Whether you're in retail, branding, or interior design, this conversation is packed with insights that will level up how you think about your business.[3:08] Lucy's start in retail and the lessons that shaped her[6:23] How a scholarship shifted her design career path[11:18] A sneak peek into design school and personal branding[14:22] Why the strongest brands catch on fast[15:52] What's the one word that defines your brand?[26:25] Why great brands set “unreasonable” rules[34:49] How Lucy navigates trends in a noisy space[38:06] The evolving future of interior designJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Scaling isn't the only path to growth—sometimes, the real magic lies in simply improving what's already there.In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to grow by getting better—not just bigger.[2:21] Focusing on improving vs. the constant scale and growth[2:39] Why improving can organically lead to business growth[3:25] How to deliver incredible experiences using a simple framework[4:53] The value of refining what already works[6:42] Making a big impact by improving just one touchpointJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

There's retail—and then there's retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt.Ever walked into a store and felt the difference? That's what Jan has created with Stocks Culinary Goods. Since 2012, she's been flipping the script on traditional retail—curating local products with care, crafting content that hits home, and staying in step with trends without losing her brand's voice. In this episode, Jan shares how she built a retail space that's not just about selling, but connecting! [3:00] Jan's journey from dream to brick-and-mortar[6:01] How she curates a product mix that feels personal[7:52] The power of speaking your audience's language[14:33] Real-talk content: showing up online without the fluff[23:35] Staying ahead of trends—but never a trend chaser[26:09] Why listening to customers keeps her brand evolvingJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

What happens when you lose a business partner who was also your closest collaborator and friend? In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she's navigating growth and grief after losing her business partner.From building lasting rep-retailer relationships to finding strength in memory, this conversation is a tribute to purpose-driven business and human connection.If you're a brand founder, rep, or retailer looking to deepen your partnerships and build a resilient business, Michelle's story and insight will guide you with authenticity and heart.[3:25] Michelle's retail journey[5:02] What is a go-to-market (GTM) strategy?[6:41] The unique relationship between reps and retailers[9:03] Top tips to help strengthen rep and retailer partnerships[14:26] Talking about Barbie (her partner)[19:04] After Michelle's loss and moving forward[21:24] Honoring Barbie's memoryJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a retail business isn't just about products—it's about people.In this After the Show segment, we dive into why connections matter and how you can start building and working your network with intention. From asking for help to putting yourself out there, today's conversation is all about turning relationships into opportunities.[1:30] How you can build a connection and work your connection[6:20] You never know what kind of opportunity can show up in one connection[7:15] Work your network and build them[9:40] Reach out and ask for help[10:16] Leverage your network[11:21] Put yourself out thereJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing relationships is the key to long-term success.If you're an indie brand, retailer, or creative entrepreneur looking to level up your wholesale game, Robin brings the wisdom you need. [3:02] Robin's start in retail [4:32] Building Red Boots from scratch [5:55] Why empowering brands matters [7:40] Honoring your skillset in business [10:17] Must-know strategies for product-based brands [12:49] How to get the best ROI at trade shows [19:25] Common wholesale mistakes retailers make [25:38] The power of diversifying your revenue streamsJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a retail business can feel isolating—but it doesn't have to be.  In this After the Show segment, we're talking about the power of community and why surrounding yourself with the right people is key to long-term success. Whether it's finding local networking groups or connecting with other business owners who *get it*, this episode is packed with real talk and practical advice.  [0:50] Why a strong community is crucial in retail  [1:36] Building connections with fellow business owners  [6:25] The challenge of finding people who understand your journey  [7:00] Making smart, data-driven decisions  [8:12] Tapping into local communities and networks  [9:54] Surrounding yourself with positive, forward-thinking people  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity, and staying relevant in a noisy market.If you're a dreamer, doer, or indie retailer ready to break the mold, this episode will fire you up.[2:35] Ash's retail journey[4:34] How a business partnership sparked a brand[9:54] The highs and lows of working in a creative retail space[15:56] Why collaboration is a superpower[18:39] Real talk on starting a glass line[25:43] How to reach people in today's crowded marketJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy,  retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business.Katie shares what she's learned managing Affordable Treasures, a successful retail shop that's thriving without an e-commerce presence. From leadership language shifts (like eliminating “follow through”) to dealing with tough decisions like terminations and change management, this episode explores how the right team can give you space to grow, lead, and breathe.If you're a retail founder, team leader, or just trying to create a culture of real support—this one's for you.[0:17] Why your team needs to support *you*, not just your business  [4:35] Behind the scenes of Katie's brick-and-mortar success story  [6:11] The bold choice to grow without e-commerce  [7:00] Why “follow through” is the wrong language for team leadership  [12:15] Using the tools you already have to build efficiency  [18:20] Navigating terminations with empathy and leadership  [27:50] Why redundancy planning is essential for sustainable success  [28:53] Communicating the “why” behind organizational change  [32:49] How to proactively address team conflict before it escalates  Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/building-a-team-that-has-your-back/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

In today's After the Show segment, we're getting real about what it takes to thrive in modern retail. Spoiler alert: being dull won't cut it anymore.From navigating setbacks to elevating your customer experience, this episode breaks down the mindset and strategy shifts you need to build a resilient and future-ready business. If you're ready to level up and lead with energy, this one's for you.[0:57] Building a resilient business and becoming a modern retailer  [2:07] Industries have normalized dull—why you can't afford to  [4:35] How your worst moments can become your biggest growth points  [6:15] Why paying attention to your numbers and your customers matters  [8:02] Adopting a “bring it on” mentality in business  [11:02] Delivering next-level experiences that keep customers coming back  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

What does it really take to stand out in today's noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing.In this episode, Mark shares why social media engagement might be overrated, how to push past fear without being loud, and why awe is one of the most underutilized forces in marketing today. If you're a brand builder, creative, or entrepreneur seeking deeper connection with your audience, this conversation is for you.[2:43] Writing his 11th book  [3:50] About Mark Schaefer and his impact on marketing  [6:06] Why today's consumers are evolving fast  [8:53] Taking risks and the first step to get past fear  [9:52] Audacity in branding doesn't have to be loud  [12:24] The power of awe in marketing  [18:05] Why social media engagement is overrated  [27:26] Showing up in unexpected places for your customers  [32:57] Rethinking how you position your productJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Gen Z isn't just scrolling—they're shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to keep Gen Z coming back for more.[0:50] - Simple ways to attract the next generation[1:13] - Why Gen Z deserves your full attention[2:14] - The impact of retail tariffs and what they mean for you[3:10] -  How escapism plays into Gen Z's shopping behavior[3:57] - Turn your store into a social media playground[5:15] - The power of building real relationships with customers[6:01] - Why limited-time drops work[7:25] - Storytelling sells: how to craft narratives Gen Z cares about[10:10] - Turning Gen Z shoppers into loyal brand ambassadors[14:50] - Make shopping fun, engaging, and full of curiosityJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother's store and shaping it into a space that brings joy—both through plants and meaningful relationships.  In this episode, Liz dives into the privilege of retail, the power of understanding your market, and how she balances family life with running a successful business. Whether you're a retailer, plant lover, or entrepreneur, there's something to learn from her story.  [2:40] Liz's journey into retail  [3:40] How houseplants bring small moments of joy  [5:44] Why retail is more than just selling—it's a privilege  [6:41] Lessons from taking over a family business  [10:00] How The Sweet Bay Shop connects with customers  [11:37] The importance of understanding your market  [13:50] Balancing family life with running a business  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Trust is everything in the collectibles industry—whether you're buying, selling, or running a multi-location business. In this episode of Retail Therapy, we dive into how Jimmy and Jonathan built Roadshow Cards into a trusted, coast-to-coast brand that's redefining the card-collecting experience.  With four stores in four different states, their biggest challenge isn't just growth—it's consistency. How do you ensure every customer has the same great experience? How do you build a strong leadership team across locations? Business strategist Kareen Walsh shares key strategies on scaling with integrity, strengthening team culture, and making sure your brand values shine through at every touchpoint.  If you're in retail, collectibles, or any business that relies on trust and consistency, this episode is packed with actionable insights to help you grow with confidence.  [4:09] The story behind Roadshow Cards and their unique business model  [7:55] How to create a strong, supportive team culture  [12:17] Maintaining trust and consistency across multiple locations  [12:43] Why understanding your internal brand is key to success  [14:47] Leadership strategies that set the right tone for growth  [16:56] How to ensure your management team upholds your business standards [20:01] Encouraging open communication to strengthen team trust  [23:40] Innovative revenue streams in the collectibles market  [33:23] Making your business agenda clear, actionable, and consistent  [49:50] The impact of Roadshow Cards' expansion and customer trust  Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/building-trust-scaling-success-how-roadshow-cards-is-revolutionizing-the-collectibles-industry/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations.From pricing strategies to platform usage, we break down how to leverage digital trends to boost engagement and drive sales.[0:33] Pricing strategies and tips to maximize revenue  [1:28] Understanding mindshare vs. wallet share  [3:10] Insights on Americans' average screen time  [4:38] Social media usage trends by generation  [7:02] Which platforms each generation is using  [12:00] The connection between screen share, mind share, and wallet share Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

How do you turn your retail store into a must-visit destination? In this episode, Mary Liz Curtin, co-founder of Leon & Lulu, shares her expert insights on creating unforgettable customer experiences, hosting successful events, and staying financially strong in the ever-changing retail landscape.  Discover how to keep customers entertained, attract them to your events, and balance trends without losing your brand's identity. Whether you're a seasoned retailer or just starting, this episode is packed with actionable strategies to help you thrive!  [6:38] Mastering customer entertainment  [9:14] How to get customers excited to attend events  [10:38] The best strategies for driving event attendance  [17:53] Why financial stability is key to long-term success  [23:26] Trends vs. mandates—how to stay true to your brandJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

A great product isn't enough—your online presence matters just as much!  In this After the Show segment, we're diving into how retailers can use LinkedIn to stand out. From positioning yourself as a thought leader to generating leads, we'll break down how to make the most of this powerful platform. If you want to elevate your brand and connect with the right audience, this episode is for you! [1:19] Focusing on what you can control  [2:54] Viewing retail through a tech company lens  [4:21] The untapped potential of LinkedIn for retailers  [6:17] Establishing yourself as an industry expert  [13:14] How to build leads and drive business growth  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Is your retail business equipped to stand out in today's competitive market? In this episode, Warren Shoulberg shares expert insights on how independent retailers can adapt, stay relevant, and grow. Learn how to identify key retail trends, simplify e-commerce, and take inspiration from big-box stores—without losing your unique identity and customer experience.  If you're looking for actionable strategies to future-proof your retail business, this episode is for you!  [1:12] About Warren Shoulberg[3:55] How independent retailers can stay competitive  [7:03] Why visiting other stores is crucial for growth  [8:50] Key retail trends and challenges to watch  [15:00] A simple and profitable approach to e-commerce  [19:56] Lessons from big-box stores that work for independent retailers  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a business isn't just about making sales—it's about making smart financial decisions and setting yourself up for long-term success. In this episode, retailer Kayla Albrecht and therapist Kareen dive into the emotional and financial aspects of entrepreneurship, from compensating yourself properly to setting boundaries between work and home life.  Kayla shares her experience as both a business owner and operator, breaking down the challenges of paying yourself while growing your business. Kareen provides insights on avoiding burnout, the importance of valuing your own work, and how people-pleasing can drain you—financially and emotionally.  We'll also explore how to create a compensation strategy that supports both your business and personal well-being, and why finding the right industry associations can help you grow.  [6:17] How to compensate yourself as an owner vs. an operator  [9:07] The challenges of playing an operating role in your business  [15:00] Why paying yourself and others is crucial for business success  [23:50] The cost of people-pleasing in business  [25:02] Setting clear boundaries between work and home life  [39:59] How industry associations can support your business growth Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/paying-yourself-paying-others-and-finding-balance-with-kayla-albrecht/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

A great product isn't enough—your store experience needs to be just as exciting!  In this After the Show segment, we're exploring how to inject fun into retail spaces. From interactive games to small moments of surprise, we'll share creative ways to engage customers and make shopping unforgettable. If you want to turn your store into a destination, this episode is for you.  [2:14] Stepping into a new environment to spark fresh ideas  [6:01] Understanding what fun looks like for your customers  [9:52] How to create memorable moments in-store  [10:07] Rolling the dice at checkout—turning transactions into games  [12:37] Retail Bingo: A fun way to boost engagement  [15:21] Gamifying the shopping experience for repeat visits Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Running a retail store is more than just transactions—it's about creating experiences that keep both customers and employees engaged. In this episode of Rooted in Retail  we are joined by Bryan Gaus and Anthony DiAmbrosio of American Dream as we explore how to balance business operations with a fun, vibrant culture that makes your store a place people love to be.   [9:26] How to embed fun into daily operations   [11:11] Keeping things fresh with surprise elements   [12:03] Leveraging tools to enhance the retail experience   [13:00] How business experiences shape memorable customer interactions   [16:52] A wow moment at American Dream   [20:43] Encouraging team members to take ownership in transactions   [22:01] Measuring ROI in creating a better retail experience   [27:05] Exciting trends and shifts in consumer behavior  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/balancing-your-store-while-having-fun-creating-an-incredible-retail-culture/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Success isn't just possible—it's inevitable when you align with the right mindset and actions.  In this episode, we're breaking down why your brain can't fully grasp the level of success you're capable of and how to step into that reality. From making tough decisions as a business owner to understanding the power of pruning for growth, this conversation will help you trust the process and recognize the clues guiding you forward.  [1:53] Your brain can't imagine the type of success waiting for you  [5:28] Why your success is inevitable  [6:00] The tough decisions business owners must make  [12:45] The rosebush analogy explained  [13:01] Why pruning your business leads to stronger growth  [13:31] Recognizing and following the clues to alignment  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--In this episode of Rooted in Retail, we dive into what it takes to build a million-dollar store. Our returning guest Heidi Hardman shares how being obsessed with your products and truly understanding your customers can set you apart. Learn how to overcome challenges, become “15-mile famous,” and create a thriving retail business that keeps customers coming back. [2:25] The journey to building a million-dollar store  [6:47] Why obsession with products and customer needs is key  [7:54] How to push through challenges when scaling to seven figures  [15:18] Strategies to become 15-mile famous  [20:23] The importance of truly understanding your customers  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/the-secret-to-building-a-million-dollar-retail-business-with-heidi-hardman/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a dance studio takes more than just a love for movement—it requires strategy, discipline, and smart decision-making. In this episode, Rose Kishner, owner of SF Dance Gear, shares how she applies structured planning and business mastery to keep her store thriving.  Rose opens up about the behind-the-scenes challenges of managing a dance business, from handling operations to making strategic financial decisions. She explains how the *Rapid Planning Method* has helped her stay focused, why mastering one part of the business at a time leads to long-term success, and how the shadowing process has sharpened her leadership skills. She also dives into why business owners should see themselves as their company's most valuable asset—and how reverse engineering goals can set you up for success.Whether you're a business owner, a creative entrepreneur, or someone looking to bring more structure into your work, this episode is packed with insights to help you refine your approach and build a business that lasts.  [3:56] The challenges of running a dance store behind the scenes  [8:10] How the Rapid Planning Method keeps business goals on track  [11:50] The power of mastering one part of your business at a time  [17:50] Why shadowing others can make you a better leader  [20:38] How to be intentional about where you put your focus  [22:20] Why the business owner should be the most valuable (and expensive) team member  [29:10] Setting targets and reverse-engineering success  [36:39] The importance of asking for help and building a support system  Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/building-a-business-with-precision-and-passion-with-rose-kishner/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Loving your product isn't enough—your customer needs to love it too.  In this After the Show segment, we're diving into what it takes to truly connect with your audience. From the three-second rule to spotting emotional touchpoints, we'll cover practical ways to see your business through your customer's eyes. If you want to create a frictionless experience and build deeper relationships with your customers, this episode is for you.  [1:11] Why your passion doesn't guarantee customer love  [1:46] The three-second rule: capturing attention fast  [6:21] Walking in your customer's shoes  [7:50] Identifying and eliminating friction points  [8:56] Finding emotional touchpoints in the customer journey  [12:23] The question every business owner should ask: What keeps your customers up at night?Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--It's a special episode as Rooted in Retail celebrates its 2nd anniversary! Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home. Plus, we dive into the balance between physical and online stores in today's tech-driven world. Be sure to check out! [3:36] Ginny's journey in retail[6:32] Why knowing your customers is critical for success[10:12] Simple, effective ways to gather insights[11:11] Using customer insights to curate space & atmosphere[17:55] Building brands that feel like friends[20:45] Balancing a physical and online store[32:48] Don't forget about your customer's experience---Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-retail-curation-customer-insights-with-ginny-carosso/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Success in retail isn't a solo journey—it's built on relationships, mentorship, and an abundance mindset.  In this After the Show segment, we're diving into why collaboration is key to growth. We'll break down how to shift away from a scarcity mindset, embrace opportunities to work with others, and confidently reach out for support. If you've ever hesitated to ask for help or felt like you're in it alone, this episode will remind you that success is a team effort.  [01:05] Why collaboration and mentorship matter in retail  [04:37] Overcoming the scarcity mindset  [07:56] The endless opportunities for partnerships  [09:17] How to ask for help without hesitation  [11:35] The power of simply asking  [11:45] Shifting to an abundance mindset  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--In this episode, retail expert Bob Negen from WhizBang! Retail Training shares the essential role employee training plays in building a thriving retail business. With decades of experience, Bob dives into what makes training a game-changer, how to implement a program that sticks, and the secret to completing any project. Learn how to keep your customers top-of-mind while boosting team performance.[3:30] Introduction to Bob Negen[8:53] A defining moment that has shaped retail today[12:55] Why training is critical in your business[19:17] How to get started building your retail training program[23:22] The secret to getting any project done[38:25] “What would my customer want?”[50:00] Maximize the potential in the space you already have---Get all of the resources in our show notes - https://rootedinretail.com/episodes/retail-success-starts-with-your-team-bob-negens-training-secrets-for-thriving-businesses/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a successful business goes beyond day-to-day operations—it's about leadership, vision, and leveraging the right frameworks to scale. In today's episode, we're joined by Maureen and business strategist/therapist Kareen Walsh to explore how to elevate your business and lead with purpose.  Maureen shares her retail journey, from early successes to learning how to balance control and leadership after scaling her business. Kareen brings her expertise in conscious leadership and explains how using the EOS (Entrepreneurial Operating System) framework can help business owners feel more in control and aligned with their vision.  We'll also cover how to adjust your management style, when to let go of control, and how to create a leadership strategy that works for your business at any stage of growth. [2:33] Introducing Kareen  [4:23] Maureen's retail journey  [9:19] Becoming a visionary leader for your team  [12:10] Using the EOS framework to scale your business  [15:58] Lessons in letting go of control  [16:57] Balancing leadership styles  [30:16] Leveraging frameworks while maintaining your unique business approach  Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/mastering-visionary-leadership-in-business-featuring-maureen-kareen-walsh/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Feeling creatively stuck? You're not alone—but there are ways to reignite that spark.In this quick After the Show episode, we'll explore three simple yet powerful methods to inspire creativity and bring new energy to your work. You'll learn how to flip the script, embrace unexpected combinations, and dreamstorm your way to fresh ideas. These strategies will help you break free from limiting habits and take a bold approach to thinking outside the box.[2:00] How feeling like you need to be a certain way holds you back[4:07] Comparing older styles to fresh ideas[4:58] The power of flipping the script[8:45] Using the “forbidden combo” method to generate fresh ideas[13:02] Embracing the opposite perspective[13:24] Dreamstorming your next big ideaJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--In this episode, Lisa Bach, a passionate leader in book publishing and the gift industry, shares insights on how retailers can boost their offerings with curated book collections. From her early retail days to becoming a leader in the book-gift community, Lisa reveals why books are the perfect addition to any store's product mix.Discover key trends, how to cater to niche audiences like men's gifting, and what makes certain books stand out in retail spaces. [1:10] Introduction to Lisa Bach[2:34] Lisa's journey in retail[4:29] Shifting to the sales side of the gift industry[7:16] Why independent retailers should add books to their product mix[12:11] Key trends in the book and gift community[14:31] Curating books for men's gifting[18:35] What makes certain books stand out in gift shops?---Get all of the resources in our show notes - https://rootedinretail.com/episodes/unlock-the-power-of-book-publishing-in-gift-retail-with-lisa-bach/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Building a retail brand takes more than just hard work—it takes strategic planning and continuous investment in long-term success. In this After the Show segment, we dive into how you can shape your brand and budget effectively to set your business up for future growth.From smart financial planning to leveraging data for decision-making, this episode covers the core steps to take your retail brand to the next level. Plus, we'll explore the importance of consistency and treating your brand like an asset to ensure sustained success.[01:13] Building your brand and increasing awareness  [02:59] How to allocate your resources strategically  [04:44] The importance of data-driven decisions  [05:20] Start budgeting and planning for growth  [08:21] Focus on long-term brand awareness  [11:51] Why sales aren't immediate and why that's okay  [14:19] Treat your brand like an asset—invest in its future  [14:50] Maintaining a consistent look and feel across your businessJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Tired of high sales but low profits? It's time to flip the script.  In this episode, retail finance expert Christyne Gray brings over 20 years of experience to help creative entrepreneurs master their money. Discover how to shift your focus from just growing revenue to maximizing profitability. Christyne breaks down the percentages you should be spending, shares common money mistakes retailers make, and introduces realistic revenue mapping techniques that align with your long-term goals. If you're ready to take control of your finances and build a thriving, sustainable business, this episode is a must-listen! [3:27] Christyne's 20-year journey from retailer to financial expert  [7:09] The mindset shift: Why profitability beats revenue growth every time  [10:48] How holistic financial planning connects daily actions to long-term success  [15:21] Building financial frameworks that align with your business goals  [15:55] Realistic revenue mapping: The blueprint for sustainable growth  [21:17] The right way to plan and allocate your budget  [27:13] Avoid these common financial mistakes most retailers make  [29:40] Expense control problems? Here's why it's becoming a bigger issue  [33:49] Why up-to-date accounting is critical for business success  [38:41] Inspiring success stories from retailers who transformed their finances  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/boost-your-retail-profits-with-christyne-gray/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a business isn't just about profits and products—it's about purpose, passion, and, sometimes, pivoting when things don't go as planned. In today's Retail Therapy episode, we're diving into all of that with two incredible guests: Andrea Spresser, a seasoned retailer, and Kareen Walsh, a business strategist and therapist.Andrea shares her journey of growing her store since 2009, tripling her revenue after relocating in 2019, and navigating the challenges when her manager retired. She's now back in the driver's seat, managing her business, but grappling with the big question: “Is this what I want to do long-term?”On the other side, Kareen Walsh brings her expertise in conscious leadership and sustainable business growth. She helps entrepreneurs align their business strategies with their core values, avoid burnout, and reconnect with their *why*. Together, we explore how to balance personal wellness with professional success, the importance of choosing a business that aligns with your purpose, and how to stay connected to yourself while growing your brand.Whether you're a business owner, an aspiring entrepreneur, or someone feeling a bit off in your current journey, this episode is packed with insights to help you realign and refresh your perspective.[2:47] Meet Andrea and Kareen: Retailer and Therapist with unique insights  [6:46] Andrea's retail journey: From launching in 2009 to tripling revenue in 2019  [11:17] Facing an “off year” and the awakening that followed  [14:32] The power of redoing your front window (literally and metaphorically)  [16:12] Why choosing the right business matters  [18:09] Redefining the role women play in entrepreneurship  [19:24] How to sustain your personal wellness while growing a business  [20:20] When it's time to change your business trajectory  [26:00] Picking the strategy that works for you  [28:08] Hiring operators to handle the business so you can focus on growth  [29:52] Reconnecting with yourself—and your business—in a meaningful way  Get all of the resources in the show notes on our website: https://rootedinretail.com/episodes/reconnecting-with-your-business-and-yourself-retail-therapy-session-with-andrea-of-all-about-u/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a business means embracing both the highlights and the honest struggles. In this After the show episode, we explore the raw reality of entrepreneurship and discover practical ways to navigate through overwhelming moments.I'll also help you realize that success in business isn't about maintaining a perfect facade – it's about embracing the journey, acknowledging challenges, and leading with authenticity.[1:50] Real talk after recording - facing business challenges head-on[4:37] Tackling that never-ending to-do list without burning out[6:55] Why perfect balance in business might be a myth[8:03] Patience as your greatest business asset[8:54] Transform your mornings with simple gratitude practices[10:06] Being real with yourself and your team about where you're atJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Drowning in to-do lists? Your retail time management revolution starts here! Join powerhouse Fractional COO Colleen Carswell as she unlocks the vault of game-changing time hacks that transformed her 17-year hospitality career. From energy mapping to guilt-free productivity, discover why traditional time management is dead and what smart retailers are doing instead. Get ready to turn chaos into clarity and stress into success![4:55] Managing time like your bank account[7:52] Breaking free from the productivity trap[10:01] Time chemistry 101: The 4 energy zones that drive your day[14:13] Creating a fool-proof audit system[19:20] Burnout-proof your business. Warning signs you can't ignore[22:21]  Making busy seasons work for you[27:07] Why downtime is your secret weapon---Get all of the resources in our show notes - https://rootedinretail.com/episodes/time-is-money-how-to-transform-your-retail-success-with-colleen-carswell/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Retail spaces are more than just stores—they're immersive experiences designed to captivate, inspire, and connect.  In this After the Show segment, we dive into some of the most memorable store tour experiences and uncover what makes them stand out. From Dior's breathtaking lighting to Sephora's cutting-edge technology, and Hermes' rooted design philosophy, these spaces show us how retail is evolving to create a sense of belonging and influence.  Join me as we explore the power of thoughtful design, storytelling, and innovation in retail spaces, and learn how these elements can inspire your own business journey.  [0:57] Highlights from store tours: What makes them special  [3:39] Creating belonging: The emotional pull of a brand  [4:49] Dior's unforgettable lighting and its impact on experience  [7:52] How Hermes blends heritage into modern design  [10:10] Sephora's technological edge in engaging customers  [12:43] Restoration Hardware: Turning guest rooms into brand showcases  [15:59] Gentle Monster's stunning installations and artistic influence  [19:15] The power of influence: What retail spaces teach us about branding  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Are you spending your time and energy on what really matters for your retail business? In this solo episode, Crystal Vilkaitis dives deep into the essentials of modern retail marketing, customer connection, and creating unforgettable in-store experiences. Crystal also shares inspiration from attending the National Retail Federation, offering fresh perspectives on customer service, team adaptability, and creating demand for your store through meaningful connections. If you're ready to show up for your customers and your business, this episode is for you! [2:26] Why “showing up” for your customers changes everything  [3:21] Marketing is about connecting, not just selling  [5:19] The power of connecting with your local audience  [7:57] Building a sustainable marketing strategy that works  [18:55] How to maximize email marketing platforms  [22:24] Mastering the art of customer service  [27:57] The importance of investing in yourself as a business owner  [33:47] How community engagement drives success  [37:07] Hospitality as a tool to create memorable experiences  [38:23] Nurturing team adaptability to stay ahead  [42:41] Understanding the five customer archetypes  [43:43] Creating demand through remarkable in-store experiences  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/transforming-your-retail-strategy-this-2025/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Your business isn't just a source of income—it's an asset and a reflection of your vision.  In this After the Show segment, I explore the power of exit planning and how setting clear goals can unlock opportunities and foster resilience. From understanding the importance of seeing your business as an asset to aligning daily actions with yearly objectives, this quick episode will help you think ahead and create a solid exit strategy.  [0:41] Exit planning: Where to start  [1:40] Curiosity, knowledge, and opportunity  [2:56] Becoming a resilient retailer  [3:53] Your business as an asset, not your identity  [4:26] Why exit planning is crucial  [7:27] Setting goals for the year  [10:25] Aligning daily actions with your long-term vision  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Ready to step away from your business and ensure its continued success? In this episode, fan favorite Pete Mohr returns to share essential insights on creating a solid exit strategy, building long-term value, and knowing when it's time to let go. Tune in for expert advice on how to plan your exit while freeing yourself from the daily grind!  [4:23] Pete's retail journey recap  [7:14] Why every business owner needs a solid exit strategy  [12:09] First steps to escape the day-to-day grind  [15:34] Why being good at something doesn't mean you should do it  [18:57] The challenge of letting go and delegating  [28:17] Evaluating your business's dependence on key employees, customers, or suppliers  [29:05] The 8 key drivers for building company value  [34:00] The importance of benchmarking your business  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-your-business-exit-strategy-expert-tips-from-pete-mohr/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Running a retail business doesn't mean running on empty.  In this  After the Show segment, I talk about the importance of slowing down and reconnecting with yourself—even when life gets busy. We'll be diving into why taking a break isn't a setback but a setup for sustainable success.  From building systems to leaning on your team, this quick episode will inspire you to embrace balance, listen to yourself, and come back stronger.  What's Inside:[00:46] Why social media is the secret weapon for introverts  [01:45] How slowing down helps you show up better in business  [02:31] Struggling to stay motivated? You're not alone  [05:45] Permission to pause: Overwhelm is your cue to reset  [07:02] Systems and teams: Your secret to less stress and more success  Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--What happens when passion meets strategy in retail? Tanner and Erika, the dynamic duo behind "Famous in Oregon," turned their love for houseplants into a multimillion-dollar brand by harnessing the power of social media. In this episode, they share the secrets behind their success, from building a relatable brand to creating content that connects.  Discover how they started, the story behind their unique name, and how following demand—rather than perfection—can skyrocket your business. [1:55] Introduction to Tanner and Erika  [3:52] The journey to creating their thriving retail business  [8:24] How social media became the backbone of their success?[11:06] The inspiration and meaning behind “Famous in Oregon”  [14:59] Starting a business by following demand, not trends  [18:58] Why relatable content beats perfect content every time?[30:14] What's next for Famous in Oregon?---Get all of the resources in our show notes - https://rootedinretail.com/episodes/famous-in-oregon-how-a-houseplant-shop-became-a-social-media-sensation/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Are you giving your business the time it needs to grow?  I'm reflecting on my recent conversation with the Subscription Box Queen. One recurring theme? Patience. We often want results fast, but building a thriving business takes time, clarity, and consistent effort.  I'll share why patience is a game-changer in business, and how taking small but intentional actions can set you up for long-term success.  Plus, we'll talk about why getting clear on what you want is the first step toward achieving it. Tune in and reflect. Retail might just be the opportunity you're looking for to increase sales!What's Inside:[00:30] The Subscription Box Queen recap  [01:12] How subscription boxes can add to your bottom line  [04:02] The importance of taking time and action in your business  [04:12] Why patience is your best asset  [08:28] Getting clear on your goals  [13:58] How retail can help boost your sales--Get all of the details in our show notes https://rootedinretail.com/episodes/building-your-business-one-step-at-a-time/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Want to know the secret to having 75% of your revenue guaranteed? Sarah Williams, the “subscription box” queen, is here to share how you can turn a simple idea into a thriving business that generates steady income. From building her own successful subscription box empire to coaching others to do the same, Sarah has cracked the code for turning passion into profit.  In this episode, Sarah reveals the highs and lows of her journey as a powerhouse entrepreneur, bestselling author, and coach. This conversation is packed with actionable insights to help you succeed in the competitive world of retail. [07:10] How Sarah got started in the personalized subscription box business  [09:10] Growing a subscription box business: The strategy and the grind  [13:46] Launching her coaching program “Launch Your Box” and how it's helping entrepreneurs [16:42] How Sarah navigated the challenge of building both an online and local presence [21:07] The challenges of starting a subscription box business and the lessons learned  [25:11] Why building strong connections is key to long-term success  [32:03] How to establish lasting success and set yourself up for growth  ---Get all of the resources in our show notes - https://rootedinretail.com/episodes/box-office-success-how-to-launch-a-thriving-subscription-box-business-with-sarah-williams/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Welcome to the final episode of Rooted in Retail for 2024! It's just me, Crystal, flying solo today, and we're closing out the year with a bit of reflection and a look ahead to 2025. This episode is all about recapping the highs and lows of a year that many of us, myself included, can only describe as weird. We'll pull back the curtain on some major changes I've experienced both personally and professionally, dive into what's next for Rooted in Retail, and explore where I believe retailers should focus their energy as we move into the new year. I'll also share my thoughts on making in-person connections, the power of change, and how these shifts have shaped my vision for the future. Grab your favorite drink, get comfy, and join me for a heartfelt conversation as we wrap up 2024 and gear up for an exciting 2025! [00:51] A reflection on why 2024 felt weird[05:31] Behind-the-scenes on rebranding and launching a mastermind[09:31] How we plan to reach more retailers[12:27] Two things indie retailers need to focus onGet all of the resources in our show notes.Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Ever thought about why you believe what you believe? It's time to question it. One takeaway that really stuck with me from my last episode with Ulla Hald was her advice to question your assumptions. In today's episode, I'm diving deeper into what that means and how it applies to your business. We'll explore how assumptions can stifle creativity and keep us from evolving. And I've got a simple, actionable exercise to help you challenge your assumptions. We'll use a common one in retail as an example. As you listen, think about one of your own assumptions to challenge and work through this exercise with me. Let's question, adapt, and evolve together! [00:00] It's Time to Question Your Assumptions - After the Show[01:43] What happens when we make assumptions in business[03:48] 5 ways to question your assumptions[07:11] An exercise to try when foot traffic feels slow--Get all of the details in our show notes https://rootedinretail.com/episodes/why-assumptions-are-your-biggest-roadblock/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Join the Rooted in Retail Mastermind: Resilient Together--Technology isn't just for big retailers. In this episode, Ulla Hald shares how small businesses can use innovative tools to streamline operations and build a stress-free, thriving store. Ulla created the FAVES app to empower boutiques, combining her experience at Apple with her love for tech that's actually easy to use. Her mission is helping indie retailers like you succeed in today's competitive world. In this episode, we're talking all about how tech can help you manage inventory, plan smarter, and take control of your business. Tune in for actionable tips that will give you peace of mind and the confidence to make your store more resilient and successful. [04:03] Where retailers should focus to simplify operations[05:54] Ulla's advice for retailers hesitant to adopt new technology[08:54] The biggest mistakes retailers make with inventory buying[13:25] Future trends Ulla sees shaping the retail industry[14:33] How technology can help retailers up their game[19:02] Ulla's resilience round[19:04] Best business book[20:01] Best retail technology[20:57] How do you keep up with the ever changing retail landscape?[21:48] What's an inventory management foundational best practice?[23:04] If you had to start your business all over again, what's one thing you'd do differently?[24:18] What do you think the future of independent retail looks like?---Get all of the resources in our show notes - https://rootedinretail.com/episodes/tech-solutions-to-simplify-your-retail-workflow-with-ulla-hald/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

We all hesitate to ask for help for different reasons. Today, I'm opening up about my own struggles with it in my business and why it's time to change. Whether it's the fear of burdening others or the desire to do it all ourselves, asking for help can be tough. In this episode, I'll explain why breaking that barrier is essential and why seeking support is crucial for growth. It's about focusing on what we love and excel at while letting go of the things that drain us. If you've struggled with asking for help, I hope my story encourages you to take that step.---Enter the EVOLVE GiveawayJoin the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!