Podcast appearances and mentions of henrik becker

Points of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik's Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik stress that CRMs and operational tools should address fundamental business issues, adopting a first-principles approach to technology.04:49 – 07:04 – Common CRM Problems: Henrik identifies signs of ineffective CRM use, such as Excel dependency, poor adoption, and data inaccuracies, which undermine sales and marketing efforts.09:18 – 11:24 – CRM Implementation is a Process, Not an Event: CRM implementation requires ongoing adjustments as the business evolves, rather than being treated as a one-time project.11:25 – 13:16 – Steps for a Successful CRM Setup: Henrik outlines a structured CRM setup approach: align on the problem, document processes, define requirements, design solutions, and implement incrementally.16:06 – 18:24 – Focus on Simplicity and Quick Wins: Starting with a simplified CRM setup to deliver quick wins builds momentum, avoiding over-engineered systems.18:25 – 20:42 – Avoiding Operational Complexity: Henrik and Marcel advise against overly complex systems, advocating for implementations aligned with team capabilities.20:43 – 23:08 – Agile vs. Waterfall in CRM Implementation: Henrik critiques improper Agile usage in CRM projects, recommending clear planning and incremental adjustments over chaotic trial-and-error.23:09 – 25:13 – Adapting to Change: Successful CRM implementations require regular updates to keep systems relevant and aligned with business evolution.29:24 – 32:08 – Marcel's Choice to Build at Scale: Marcel shares his decision to scale Parakeeto, balancing cash flow, risk, and long-term enterprise value.36:06 – 38:54 – Final Words of Advice: Henrik emphasizes prioritizing processes, accountability, and alignment before choosing or changing a CRM system, as software is secondary to clear operations.Show NotesConnect with HenrikLinkedInRevHopsLove the PodcastLeave us a review here.

Het SaaS bedrijf PointerPro telde 10 mensen toen de founders merkten dat ze een managementlaag nodig hadden. Maar, ze wilden dat niet zonder 'operating system' en daarom kozen ze voor EOS: het Entrepreneurial Operating System. In deze aflevering hoor je PointerPro-founder Stefan Debois en EOS consultant Henrik Becker over EOS en hoe het van waarde kan zijn voor een groeiend SaaS bedrijf. Boek Traction: https://www.bol.com/nl/nl/p/traction/1001004011845946/?bltgh=tkU4t8Si8Rgw5MhJhwJECg.4_14.15.ProductImage Website PointerPro: https://pointerpro.com/ LinkedIn profiel Henrik Becker: https://www.linkedin.com/in/henrikbecker1984/ Website Henrik Becker: https://www.bedrijfopderit.nl/ Podcast sponsor Leadinfo: leadinfo.com/saasbazen SaaS Summit De hele SaaS wereld uit de Benelux bij elkaar brengen op 1 dag - dat is ons doel met SaaS Summit Benelux 2023, op 8 november in de Rijtuigenloods in Amersfoort. SaaS Summit Benelux is een exclusief evenement dat volledig gewijd is aan SaaS. Als community willen we graag kennis, inzichten en ervaringen delen met gelijkgestemde SaaS professionals zoals jij! Er is volop gelegenheid om te netwerken met je collega SaaS Bazen, potentiële partners en investeerders. Meer informatie & registreren: https://saassummit.io/ Word lid van SaaS Bazen SaaS Bazen is de plaats waar SaaS Bazen bij elkaar komen om te bouwen aan een succesvolle SaaS business. Stop met het wiel opnieuw uitvinden en krijg toegang tot de kennis en connecties die je nodig hebt om betere beslissingen te nemen. Je bent in een paar klikken lid en wordt direct onderdeel van het grootste SaaS ondernemersnetwerk van Nederland. Wat je krijgt: Korting op onze event, persoonlijke introducties, exclusieve deals bij partners en 1 keer per jaar een 1:1 coaching sessie met Johan de Wit, Jan Aleman of één van de andere coaches naar keuze, op een moment naar keuze. Word lid: https://saasbazen.nl/leden/ Toegang tot de SaaS Campus Slack community? De SaaS Campus is een Slack Community voor iedereen die werkzaam is bij een SaaS bedrijf uit de Benelux. De community is gericht op het delen van kennis, ervaring en resources. Natuurlijk delen we er ook struggles en wins. Wil je toegang? Vul dan het formulier in en dan spreken we je snel! https://saasbazen.nl/saascampus/

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 2 of our conversation, we discuss integrating MarTech software to maximize your ROI. Show NotesConnect With:Henrik Becker: Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 2 of our conversation, we discuss integrating MarTech software to maximize your ROI. Show NotesConnect With:Henrik Becker: Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 1 of our conversation, we're going to talk about buying MarTech software. Show NotesConnect With:Henrik Becker: Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. In part 1 of our conversation, we're going to talk about buying MarTech software. Show NotesConnect With:Henrik Becker: Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

On Episode 153, Henrik Becker is in to chat about SaaS and B2B marketing. Henrik’s a marketer who helps prepare companies for the next step in their growth. That involves marketing strategy, marketing automation, and laying the operational foundation for dealing with growth. It all sounds good, doesn’t it? Links of InterestHenrik Becker on LinkedInHenrik’s website

If you were to ask your marketing and sales teams a question, would they give you the same answer? Are your teams aligned, or do they have different goals?As marketing works hard to nurture leads to move them along in their buyer’s journey, what does the hand-off process to sales look like? Does your team have one established?Jennifer Lynn Schneider discusses this conundrum with 3x Salesforce Certified Ohana Member, Marketing Strategist, and Technology Consultant, Henrik Becker, to talk through some of the problems that organizations face and best practices for creating an established hand-off process. TakeawaysHave marketing and sales get on the same page about what both departments are working toward to battle against silos.Dedicate the time to put a process in place and to have on-going training for your team to have a polished lead to opportunity, marketing to sales, hand-off. If each department has a different answer to a question about your company goals, your team is not aligned.“You can’t automate a process that is not there.” - Henrik BeckerMarketing automation done well, should make prospects feel like they are being taken care of.As a marketer, be strategic, take a step back and ask why are you doing this particular marketing activity? What goal is this activity trying to achieve?Think about the customer journey you want to create when designing your marketing touchpoints for prospects. If you were the prospect, what kind of journey would you want to have?Don’t hesitate to begin the process of aligning your marketing and sales teams, you have to start somewhere. #PardotLifeHacksBring your digital marketers into your B2B demand gen process. - Show them how they are impacting sales and revenue with dashboards and reporting and then designate them responsibilities that tie into your Salesforce campaigns. Useful Links:Henrik Becker LinkedIn: https://www.linkedin.com/in/henrikbecker1984/Henrik Becker Twitter: https://twitter.com/beckerhenrik #Social#PardotLifeHackers#TrailblazerTalk#Ohana#Martech#MOPS#marketingadmins

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // LinkedIn // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining us today is Henrik Becker, the Director of Marketing at Net-Results which is the number one solution for buying marketing automation software. Prior to his current role, Henrik was a marketing automation consultant and an in-house employee at a variety of SaaS startups. Show NotesConnect With:Henrik Becker - Net Results // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this episode we talk to Henrik Becker, Marketing Director at Net-Results. Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success: Marketing Automation Software - Massive Amounts of Organizational Change Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial The Importance of Creating Buy-In with all the Stakeholders/Departments Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/

Henrik Becker has been a freelance marketing automation specialist for years. He has worked with solutions like Salesforce Pardot, Oracle Eloqua, Marketo, and Hubspot. In this interview -held by host Elias Crum, CEO at Marketing Guys- he shares his vision on how to avoid mistakes when implementing and selecting a software vendor. Just recently Henrik has accepted the position of Marketing Director for Net-Results Marketing Automation for which he and his family will leave the Netherlands and move to Denver, Colorado (US).

On this episode of the Freelance Transformation Podcast, we get to talk about what it’s like to sell to and work with corporate clients. And when we say corporate clients, that typically means companies that are bigger than what we’d normally consider a small business. They have proper departments, multiple shareholders, and tens, hundreds or thousands of employees. Companies where you’re dealing with multiple stakeholders involved in decisions. And of course, usually bigger budgets. To speak to this topic is Henrik Becker. Henrik is a marketing automation consultant that very quickly realized that corporate clients are a much better fit for his services than smaller businesses, so he has focused on serving them. On this episode, we will discuss how he found his corporate clients, the reasons why he focuses on this group and some of the strategies around how to successfully work on contracts in the corporate environment. https://freelancetransformation.com/episode163