MarTech Podcast // Marketing + Technology = Business Growth

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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcas…

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    • Aug 15, 2022 LATEST EPISODE
    • daily NEW EPISODES
    • 19m AVG DURATION
    • 1,331 EPISODES

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    Latest episodes from MarTech Podcast // Marketing + Technology = Business Growth

    CRMs that Improve Digital Marketing Performance -- Chip House // Insightly

    Play Episode Listen Later Aug 15, 2022 18:20

    Chip House, Chief Marketing Officer at Insightly, discusses the role and importance of CRMs in improving digital marketing. Every business that deals with customer data needs a system to manage it. Yet, even sizable businesses today do not have a CRM and are still defaulting to spreadsheets to do the job. Today, Chip talks about CRMs that improve digital marketing performance. Show NotesConnect With:Chip House: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Cybersecurity & Marketing Integrity -- Yoel Israel // Wadi Digital

    Play Episode Listen Later Aug 14, 2022 12:50

    In this second episode with Yoel, he talks about the cybersecurity challenges that marketers are facing and what are the basic things they can do about it, how influencer marketing and cybersecurity are connecting to work together through a piece of content instead of the brand via his other company, Scie Influencer. Show NotesConnect With:Yoel Israel: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    LinkedIn and Other Lead Gen Strategies -- Yoel Israel // Wadi Digital

    Play Episode Listen Later Aug 13, 2022 20:25

    Yoel Israel from Wadi Digital talks about how LinkedIn is the primary growth channel for B2B tech companies, why remarketing in LinkedIn is unique, and other marketing channels such as YouTube and their barriers to entry. Show NotesConnect With:Yoel Israel: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Avoid or Resolve IP Disputes -- Michelle Seiler Tucker // Seiler Tucker Inc.

    Play Episode Listen Later Aug 12, 2022 14:09

    For this episode, Michelle talks about how to handle and avoid IP disputes as a marketer. She also talked about ways you can look at resolutions, how important it is to have lawyer specializing in IP upfront and then asking for different opinions. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A Marketer's Role in Asset Valuation -- Michelle Seiler Tucker // Seiler Tucker Inc.

    Play Episode Listen Later Aug 11, 2022 18:41

    In this episode, Michelle talks about the finer points of doing an asset valuation that will increase a company's likelihood of a high exit. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 Pillars of IP -- Michelle Seiler Tucker // Seiler Tucker Inc.

    Play Episode Listen Later Aug 10, 2022 16:02

    For this episode, Michelle talks about the six pillars of intellectual property including IP real estate which is the most relevant for marketers. She also talked about the difference of patent and trademark, the valuation of databases, and the common mistake in contracts. Show NotesConnect With:Michelle Seiler Tucker: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Google Your Business Card? -- Jason Barnard // Kalicube

    Play Episode Listen Later Aug 9, 2022 15:53

    Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you're a new business, your brand will be Googled. Unfortunately, what many organizations don't understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What is #BrandTech? -- Jason Barnard // Kalicube

    Play Episode Listen Later Aug 8, 2022 15:03

    Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company's billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there's no understanding of how they function. Today, Jason talks about what brand tech is. Show NotesConnect With:Jason Barnard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growth and Loyalty Loops -- Will Fraser // SaaSquatch

    Play Episode Listen Later Aug 7, 2022 13:01

    “Loyalty is a euphemism for revenue optimization at its core when you break it down.” That's one of our key takeaways in our final episode with Will for this series. We also discussed how loyalty loops right now have such ability and broad range where you can apply them as a revenue source. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Use of Positive Reinforcement in Marketing -- Will Fraser // SaaSquatch

    Play Episode Listen Later Aug 6, 2022 14:44

    “The time to use negative reinforcement is when you really need to push someone to make a decision. But, positive reinforcement helps build habits.” That's one of the key takeaways we have in this episode with Will from SaaSquatch. We also discussed what is the ROI for generosity, and using “surprise and delight” moments to your advantage. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch

    Play Episode Listen Later Aug 5, 2022 17:37

    “A really well done referral program is actually seen as a feature by your customers.” That's one key takeaway in this episode with Will from SaaSquatch. We also discussed the tracking and analytics behind marketing referrals and weaving your referral program in the customer journey experience. Show NotesConnect With:Will Fraser: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    6 Figure Platforms -- Luis & Fonzi Camejo // BIZBROS

    Play Episode Listen Later Aug 4, 2022 21:55

    Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you've laid the right foundation, they'll be more inclined to mention you to their friends when the need arises. Today, Luis and Fonzi talk about developing six-figure content platforms. Show NotesConnect With:Luis & Fonzi Camejo: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Fail Proof B2B Content -- Luis & Fonzi Camejo // BIZBROS

    Play Episode Listen Later Aug 3, 2022 18:02

    Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there's merit to prioritizing your message over production value initially. Once you've got a clear message that speaks to your target audience, the key to creating content at scale is breaking your content down into multiple formats. Today, Luis and Fonzi talk about fail proof B2B content. Show NotesConnect With:Luis & Fonzi Camejo: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    De-risking Audio Advertising -- Scott Simonelli // Veritonic

    Play Episode Listen Later Aug 2, 2022 16:31

    Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. In order for your marketing efforts to be effective, your ads actually have to be seen by humans. Likewise, audio ads will have no effect if the right audience isn't hearing them and tracking their performance means looking at multiple tools. Today, Scott discusses de-risking your audio advertising. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Podcast Ad ROI -- Scott Simonelli // Veritonic

    Play Episode Listen Later Aug 1, 2022 23:52

    Scott Simonelli, CEO of Veritonic, talks about how to accurately measure the ROI of your podcast. Podcasts are here to stay, and with audio ever evolving, podcast advertising is making its way up the ranks. While podcast advertising is growing, its fragmented nature makes it a lot more difficult to capture the data required from all sources for optimization and post-campaign results. Today, Scott discusses measuring podcast ad ROI. Show NotesConnect With:Scott Simonelli: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Perils of Personalization in a Privacy-First World -- Gowthaman "G'man" Ragothaman // Aqilliz

    Play Episode Listen Later Jul 31, 2022 13:04

    “Personalization is a double-edged sword.” That's one of the key takeaways in this episode with Gowthaman as we discuss the overlaps in personalization and privacy, finding the right balance of communication in personalizing an outreach, and treading the fine line of privacy and not overstepping the boundaries. Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Data management is More than privacy Compliance -- Gowthaman "G'man" Ragothaman // Aqilliz

    Play Episode Listen Later Jul 30, 2022 17:19

    "In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and the technology in a post-cookie world. Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Avoid SPAM traps -- Sam Tuke // Lightmeter

    Play Episode Listen Later Jul 29, 2022 24:09

    Sam Tuke, Founder and CEO of Lightmeter, talks about email deliverability for scaling sales teams. When executed correctly, email marketing can drive a lot of great results for companies. However, if Google doesn't consider your content relevant for the intended recipient, your emails are a lot less likely to make it to your prospects' and customers' inboxes. Today, Sam discusses deliverability email 101. Show NotesConnect With:Sam Tuke: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Self-Serve Outperforms Outbound Marketing -- Russ Heddleston // DocSend at Dropbox

    Play Episode Listen Later Jul 28, 2022 19:18

    Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. There's no denying that organic growth takes time to scale whether it's SEO or product-led growth. However, building in the sharing aspect into your product from the start sets you up for success and kick starts the growth of your organic growth channels. Today, Russ discusses why self-serve outperforms outbound marketing. Show NotesConnect With:Russ Heddleston: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating a New Product Category -- Russ Heddleston // DocSend at Dropbox

    Play Episode Listen Later Jul 27, 2022 19:06

    Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. When bringing a new product to market, it's easy for us to get caught up trying to make it the most optimal for a specific target audience. DocSend turned that concept on its head completely and launched the product first, then saw who was using it, and doubled down on their marketing efforts in those areas. Today, Russ discusses creating a new product category. Show NotesConnect With:Russ Heddleston: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Developing Your Business Through LinkedIn -- Petra Zink // impaCCCT

    Play Episode Listen Later Jul 26, 2022 15:24

    Your network is your net worth.” In this last episode, Petra discusses how to develop business through LinkedIn, ways to get the message out there with the right people, growing an audience with LinkedIn, how you are building your brand with everything you do. Show NotesConnect With:Petra Zink: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Build a Personally Branded Career -- Petra Zink // impaCCCT

    Play Episode Listen Later Jul 25, 2022 21:20

    In this episode, Petra talks about building a strategy of a modern, personal brand and figuring out your core strengths and your distinct advantage. Ben and Petra also discuss how making a decision to position yourself is not about having a single variable decision and how it is more important to get insights rather than information. Show NotesConnect With:Petra Zink: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Make Your Funnel Convert Higher in 24 Hours -- Dan McGaw // McGaw.io

    Play Episode Listen Later Jul 24, 2022 17:40

    “Build customer development by asking non-leading questions.” That's one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Drive Awareness with Marketers -- Dan McGaw // McGaw.io

    Play Episode Listen Later Jul 23, 2022 20:08

    The middle of the funnel is where a lot of people get screwed because there's not enough focus on the right content at the right time. That's one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Privacy vs Identity Resolution -- David Finkelstein // BDEX

    Play Episode Listen Later Jul 22, 2022 23:49

    David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. When most of us get onto a website for the first time, chances are we're not reading the fine print before opting in to have them track our data. And, though there are a lot of issues around data privacy, in reality, this data powers better marketing and more optimal user experiences. Today, David talks about privacy versus identity resolution. Show NotesConnect With:David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building a Data Tool 101 -- David Finkelstein // BDEX

    Play Episode Listen Later Jul 21, 2022 25:53

    David Finkelstein, CEO of BDEX, discusses the overlap of data, privacy, marketing and technology. Building a data application nowadays is much easier than it was in the past with no code services and other available technology. In fact, building a data tool really boils down to networking to find the resources to manipulate the data in ways that are useful to your business. Today, David talks about building a data tool. Show NotesConnect With:David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Leveraging New Media to Generate Visibility, Leads, & Revenue -- Steve Olsher // Podcast Magazine

    Play Episode Listen Later Jul 20, 2022 17:00

    In our third and final episode with Steve, we discuss the different ways of monetizing content, how digital media is driving monetization, and analyzing if ads and sponsorship are the only lucrative way to be profitable with podcasting. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Profiting from Podcast -- Steve Olsher // Podcast Magazine

    Play Episode Listen Later Jul 19, 2022 15:38

    In our second episode with Steve, we discuss building influence and bringing them in the monetization net, the value of a core visibility strategy instead of spreading yourself thin in different channels and developing relationships with other icons as the most cost-efficient path to building profitable influence in the podcast. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Become an 'Icon' in Your Niche -- Steve Olsher // Podcast Magazine

    Play Episode Listen Later Jul 18, 2022 15:08

    In this episode, we'll talk about how brands and businesses take advantage of the podcast space by having clarity of your profit path, understanding the value of a captive audience specific to podcast channels, and driving visibility, leads, and meaningful revenue. Show NotesConnect With:Steve Olsher: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    A Martech Vendor's Media Coverage Guide -- Azadeh Williams // AZK Media

    Play Episode Listen Later Jul 17, 2022 13:17

    In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Growing Your Martech Business in the APAC Region -- Azadeh Williams // AZK Media

    Play Episode Listen Later Jul 16, 2022 17:41

    In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Executive's Thoughts on MarTech Tools -- David Siegel // Meetup

    Play Episode Listen Later Jul 15, 2022 13:57

    David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. While we've seen our cold email outreach strategies produce less conversions, it's still a solid strategy for a bootstrapped startup. On the other hand, if your target audience is younger than 30, you need to be leveraging TikTok as a marketing channel. Today, David offers an executive's thoughts on modern marketing. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Community Tips From Meetup's CEO -- David Siegel // Meetup

    Play Episode Listen Later Jul 14, 2022 15:34

    David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. Community marketing literally puts your best customers first. It's a non-intrusive and effective way to get in front of the right audience, but it starts with finding the right community organizers who are as passionate about your business as you are. Today, David offers tips for community building online. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Great Resignation's Effect on Marketers -- David Siegel // Meetup

    Play Episode Listen Later Jul 13, 2022 11:56

    David Siegel, CEO of Meetup, discusses what's happening in marketing from an executive's perspective. The pandemic brought with it work from home mandates which were wholeheartedly embraced by many employees. As the world tries to resume normalcy, many companies are having trouble retaining their employees due to the lack of connectedness they feel to their employers, colleagues, and jobs overall. Today, David talks about The Great Resignation's effect on marketers. Show NotesConnect With:David Siegel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Social Selling for Compounding SaaS Growth -- Nicholas Thickett // Alignd

    Play Episode Listen Later Jul 12, 2022 18:46

    Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you're doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Accelerate Your Pipeline With Comments -- Nicholas Thickett // Alignd

    Play Episode Listen Later Jul 11, 2022 18:11

    Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments. Show NotesConnect With:Nicholas Thickett: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Marketing Automation Platforms Impact Revenue -- Kristina Alexandra // Pareto Pi Consulting

    Play Episode Listen Later Jul 10, 2022 15:30

    In our second episode with Kristina, we discuss the things that drive the most value out of marketing automation, the right communication to develop, and some of the best practices in assigning value to your marketing automation efforts. We also talked about the role of understanding multi-touch attribution in the overall scaling process. Show NotesConnect With:Kristina Alexandra: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why Marketing Implementations Fail -- Kristina Alexandra // Pareto Pi Consulting

    Play Episode Listen Later Jul 9, 2022 16:56

    In this first episode with Kristina, we discuss the pitfalls of integrating sophisticated marketing tools, the value of having holistic marketing knowledge in the implementation, and understanding the trajectory of your business when choosing the right marketing toolset. Show NotesConnect With:Kristina Alexandra: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is Every Tech Company an Adtech Company? -- Auren Hoffman // SafeGraph

    Play Episode Listen Later Jul 8, 2022 12:58

    Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over the last 20 years, if you just invested on the ad side, you'd have done okay, but if you invested in the tech side, you would've done incredibly well. Today, Auren talks about whether every tech company is an ad tech company. Show NotesConnect With:Auren Hoffman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data Ecosystem & Accessibility Predictions -- Auren Hoffman // SafeGraph

    Play Episode Listen Later Jul 7, 2022 14:15

    Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren talks about the data ecosystem and accessibility predictions. Show NotesConnect With:Auren Hoffman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data Priorities Differentiation for Marketers -- Auren Hoffman // SafeGraph

    Play Episode Listen Later Jul 6, 2022 12:36

    Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. 10 years ago, even hundred billion dollar companies were unable to hire many great data engineers. Fast forward to 2022, and even the average company is able to hire plenty of good data engineers to analyze large amounts of data using the tools available. Today, Auren talks about data priority differentiations for marketers. Show NotesConnect With:Auren Hoffman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Inbound Marketing Lead Generation -- Will Haire // BellaVix

    Play Episode Listen Later Jul 5, 2022 15:38

    Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you're thinking about ways to drive additional traffic leads on Amazon, the answer usually lies in how much you're willing to spend. Amazon's focus on sponsored placements has transformed the eCommerce giant, and if you want all eyes on you, you'll need to pay to play. Today, Will discusses inbound marketing and lead generation. Show NotesConnect With:Will Haire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Using Amazon's DSP to Drive Demand -- Will Haire // BellaVix

    Play Episode Listen Later Jul 4, 2022 22:10

    Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you're selling higher-priced products, you must first build awareness and credibility before focusing on the bottom of the funnel. You'll have to deal with a longer consideration time, and you'll need an effective full-funnel advertising strategy. Today, Will discusses using Amazon's DSP to drive demand. Show NotesConnect With:Will Haire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Intrinsic Branding -- Justin Foster & Emily Soccorsy // Root + River

    Play Episode Listen Later Jul 3, 2022 18:19

    In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the psychographic profile of your audiences. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Humanistic Marketing & Brand Activism -- Justin Foster & Emily Soccorsy // Root + River

    Play Episode Listen Later Jul 2, 2022 17:09

    In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a business perspective and its connection with building confidence which is the ultimate attractor in branding. Show NotesConnect With:Justin Foster: Website // LinkedInEmily Soccorsy: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Internationalizing Marketing Automation -- Marwa Greaves // Hubspot

    Play Episode Listen Later Jul 1, 2022 14:18

    Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It's about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an effective marketing fly trap. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating the Marketing & Sales Handoff -- Marwa Greaves // Hubspot

    Play Episode Listen Later Jun 30, 2022 19:37

    Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don't just get led to a dead end. Today, Marwa talks about how to automate the marketing and sales hand-off. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bot Marketing Automation -- Marwa Greaves // Hubspot

    Play Episode Listen Later Jun 29, 2022 15:43

    Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It's critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get started with bot marketing automation. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Email Marketing Automation -- Marwa Greaves // Hubspot

    Play Episode Listen Later Jun 28, 2022 17:47

    Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we're looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Figure Out What to Automate? -- Marwa Greaves // Hubspot

    Play Episode Listen Later Jun 27, 2022 20:23

    Marwa Greaves, the director of marketing and global messaging at Hubspot, talks about how to build a more efficient marketing fly trap. There are many moving parts to consider when thinking about automation. So what should be your approach to this process? Today, Marwa sheds some light on how to figure out what to automate. Show NotesConnect With:Marwa Greaves: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    B2B Benefits of 24/7 Chat -- Nelson Bruton IV // Interchanges

    Play Episode Listen Later Jun 26, 2022 15:31

    In this second episode with Nelson, we talked about the benefits of having a human behind the chatbox 24/7 for B2B business and how it builds relationships during the early phase. We also discussed the costs associated in staffing and what's the process for dealing with site visitors who ask highly technical questions. Show NotesConnect With:Nelson Bruton: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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