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In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports media and branded content at Cricket Australia, plus years of freelancing and yoga teaching on the side, she brings both grit and creativity to a rapidly growing platform that now spans three weekly shows. We dive into the reality of producing high-calibre, independent content while raising kids, setting boundaries in business partnerships, and why personalisation matters more than ever when pitching to Ready or Not. On Hack Your Own PR, we unpack the art and science of media relations, publicity, and storytelling so you can DIY PR, amplify your voice, and share your message. In this episode, Lucinda breaks down: Her journey from journalism student to Cricket Australia, then into podcasting during parental leave How Ready or Not evolved from an interview series into three shows a week (Ready or Not, Witching Hour, and Ask Ready or Not) What it takes to run a podcast brand at professional standard while balancing freelancing and parenting How she and co-host Loz divide roles, manage workflows, and set boundaries (including "no WhatsApp on Wednesdays") The importance of diversity in guest selection and why she actively seeks different motherhood and career stories What makes for a great pitch, and the red flags that guarantee a "no" Key Takeaways: A strong pitch balances both story and audience: either a killer narrative or an engaged following (ideally both). Tailoring matters — if you've never listened to Ready or Not and send a generic pitch, you won't get far. Guests who amplify their own episode can drive as many downloads as "big name" talent. Honesty and openness make for the most compelling conversations — you don't need to have lived through tragedy to tell a meaningful story. Boundaries protect creativity and longevity: clear roles, set days for work, and rules about when not to message are part of their survival strategy. What to Avoid: Spray-and-pray press releases with no reference to Ready or Not's themes or audience. Long, attached PDFs — put the essentials in the email body. Overlapping pitches during book tours without disclosing where else the guest is appearing. Ignoring the importance of story amplification post-release. This episode is a candid masterclass in independent podcasting, building a brand with integrity, and pitching to a show that's fiercely loved by mums navigating the messy middle of ambition and motherhood. This episode is a masterclass in live TV pitching, producer relationships, and how to turn a great story into a compelling segment on Australia's breakfast screens. Access the Big Ideas Masterclass: https://diyprhub.mykajabi.com/Big-Ideas-Masterclass Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/ https://www.linkedin.com/in/odette-barry/ Find Lucinda McKimm online: https://www.instagram.com/lucindamckimm_ https://www.instagram.com/readyornot.pod
- How is Baseball going to react to fan interference going forward? - How Ready can The Texans get on a short week? - Why is LeBron James a Softboy? - Addressing The Texans Trade Rumors
They say in business, the first $100,000 is the hardest to make. This is truly a test of everything you are made of and you are starting at the bottom with everything from skillsets to network to unraveling beliefs you've previously held onto. I wish this series existed when I started so I'm going to give you my story and my thought processes through my first 6 figures which I hit around October of 2021. I want you to be equipped with the mindset because so many people are broke and unfulfilled and I don't want you to be one of them. Topics include: - My Story Prior to Entrepreneurship from 2013-2016 - How I Started with No Entrepreneurial Experience or Tendencies - The Importance of Self Awareness and Vision - Why You'll Never Go Through This Journey Alone (If You're Smart) - The Difference Between Good and Great - Preview of Next Week's Episode on the "How" ----------- Ready to Take the Next Step in Your Personal and Professional Development? Apply for Mind Design Complete Coaching - My 1-1 Flagship Coaching ----------- Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I encourage you to do that today. I don't want you to miss out on any episode. Click here to subscribe in iTunes! If you're a true badass, I would be super grateful if you left me a review over on iTunes, too. Those reviews help me climb the podcast ranks and extend the listenership and reach. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite episode was. Follow Me On Social Media Add me on Facebook! Follow me on Instagram! Connect with me on LinkedIn! Check out my Youtube Channel!
In this episode, Tee sits down with Benjamin Gibbs, Co-Founder and CEO of READY Robotics to talk about making robotics user-friendly to spark the future of industrial automation.Topics in this conversation include:How Ben came to start READY Robotics (1:39)What READY is about (3:44)How READY technology has been adopted (5:20)How many languages are needed outside of READY (9:01)How READY is re-skilling to build and learn robotics (10:14)READY became successful (12:00)READY geographic focus (12:46)How READY wants to grow (13:25)How READY has been affected by COVID (14:26)How READY is partnering with those whose jobs they are automating (16:49)What Ben is excited about in the coming future (18:27)Automating The Chain bridges the learning gap between business executives and their technical counterparts. In each episode, we learn from CTOs and experts in industrial automation as they explain their technology in an accessible way. For more information, or to subscribe, please visit https://www.automatingthechain.com/.
How Ready are You? Burton Andrew Ross, Lead Pastor Matthew 8:5-11 Thank you for listening to this message from The Assembly. If you would like to connect with us online go to theassemblyflorene.org ( http://theassemblyflorence.org ) or find us on Facebook ( https://www.facebook.com/TheAssemblyFlorence.SC/ ) and YouTube ( https://www.youtube.com/channel/UCveIfALQlvMVsbMK5hmHwpw ). *Giving Options:* If you would like to give to The Assembly feel free to do so through * Secure online giving at ( https://pushpay.com/g/theassemblyflorence?src=hpp ) https://pushpay.com/g/theassemblyflorence?src=hpp * Securely via text by texting SCASSEMBLYGIVE to 77977. * Mail giving to: * The Assembly * 2925 W. Palmetto St. * Florence, SC 29501 *Prayer:* If you would like us to pray for you you can submit your prayer request here and we will get it to our team: https://theassemblyflorence.churchcenter.com/people/forms/94372 *Message Response:* If this message impacted you and you would like to share how you responded please fill out this form https://theassemblyflorence.churchcenter.com/people/forms/85696 *Keep up with The Assembly:* Please Subscribe rate and Share this Podcast with your friends and family!
Does the thought of introducing allergenic foods to your kids terrify you? We wanted to bring on an expert to help us understand food allergens and children so we brought on Katie Marks-Cogan, a board-certified allergist and the chief allergist at Ready, Set, Food!, a company that has created a way to introduce common food allergens to your kids. Katie breaks down a lot of the myths we hear about food allergies. She shares how food allergies are developed over time and the differences between an intolerance and an allergy. You’ll hear how food allergies have become more of an epidemic compared to previous generations and how you can use Ready, Set, Food! to prevent food allergies for your little ones. WHAT’S IN THIS EPISODE: Katie’s experience of being on Shark Tank and getting a deal with Mark Cuban How food allergies have changed over the past generations Managing the differences between an allergen and an intolerance Myths and facts about early allergen introduction How Ready, Set, Food! was founded and what it does for babies
“Not everyone needs to be running a business. Not everyone is willing to do what it actually takes, because you have to go through fire.” There are many important questions to answer when starting a business. The most important (and seemingly obvious) question is, “do you actually want to have a business?” Whether we set out with clear expectations, or begin a new venture on short notice, we have to answer this one question. In episode 55, we cover everything you need to be able to answer this question for yourself. Entrepreneurs are a certain type of person. Most of times, we are driven, motivated, and ready to take any risk necessary to get us to our goals. It doesn’t require you to be an extrovert or become something that you’re not, but it does require you to be willing to do what it takes to get results over time. The game of business is not a short sprint, it’s a long game that requires determination and focus that is not for the faint of heart. “If you’re in it for the short game, running a business is not for you.” Often times, it can be difficult to get clarity around the question of what we really want. This can lead to business ventures that are misaligned with who we truly are, and not a the life-giving work that we want to be doing. Clarity is non-existent when we’re running a business that is misaligned with what we really want, or what our natural skills and abilities offer. “Too many women are pushing a misaligned business up a hill, just trying not to be a failure.” When you focus in on your strengths as a business, and the work that you want to do in the world, it’s also much easier to see your wins. As business owners we HAVE to keep track and celebrate our wins more than we focus in on the negative aspects of what we do. It’s essential to running a business that supports the life we want to live, and that gives us freedom to make the biggest impact in the world. “The impact that you want to make in the world will not happen in a misaligned business.” Some Topics we talk about in this episode: Introduction - 1:50 Do you Actually want to have a Business? - 2:30 The Psychological Profile of Entrepreneurs - 5:12 The Things that Make an Entrepreneur an Entrepreneur - 9:44 The Long Game of Business - 12:30 The Pioneer Penalty - 15:01 The Myths of Entrepreneurship - 18:30 The Financial Landscape for Women in Business - 20:55 Pushing a Misaligned Business Uphill - 23:00 How Ready are You to Take on the Next Challenge? - 27:28 Talking about Your Wins - 30:02 Wrap-up and Takeaways - 32:50 How to get involved Join the Women in the Business Arena Group on Facebook and continue the discussion starting next week! https://www.facebook.com/groups/womeninthebusinessarena Reach out to us - we’d love to hear more about where you’re at in life and business! Find out more at www.womeninthebusinessarena.com If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Segment 1. Russ is the GOAT but last night drove home why it's so crucial that PG stays in OKC for at least one more season. Thunder need to be seen as a team, not just a vehicle for Russ to put up historic numbers. Skip and Shannon need to watch all of the Carmelo Anthony interviews Segment 2. How Ready is the Thunder for the postseason? Steven Adams on Grizz making life tough for OKC. Melo says the season is what it is. Segment 3. ten years fly by quick. Nick Collison's true impact on the Thunder is about how the organization operates. We need to keep in mind that not everyone's experience is the same. Black Thursday could some out of work head coaches be assists to OKC Learn more about your ad choices. Visit megaphone.fm/adchoices
Andrew is the Player One in Ready Player One this week as he lays down the references hard! How Ready is this Player One? Pretty Ready! How was Ready Player One? Well, Andrew was surprised. Watch him eat his words this week as he goes over how fun Ready Player One is. Also hear his top five favorite and bottom five least favorite references from the movie. Join us below: Twitter: @poppopculturepd Facebook: @poppopculture Gmail: poppopculturepod@gmail.com
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