Hack Your Own PR

In this episode of Hack Your Own PR, we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life's final chapters with grace, humanity, and proactive planning. Over the past year, Melissa's voice has been everywhere, from AFR, The Australian and ABC to SmartCompany, Mamamia, and Women's Agenda. Her work is not just about practical end-of-life planning but about igniting broader social conversations on ageing, living well, and preparing for what lies ahead. Melissa shares how learning to DIY her PR, including her experience with Authority Brand and Meet The Media, and working with Hack Your Own PR host Odette Barry as a mentor, has amplified her message and driven real impact. We dive into the strategies behind her media wins, her approach to thought leadership, and why being proactive—whether for your media presence or your life—is a game-changer. In this episode, Melissa shares: The importance of proactive planning: Whether it's for end-of-life care or PR strategy, preparing early can prevent stress and ensure clarity. How to DIY your PR effectively: Melissa explains why founders and social change leaders should learn the PR ropes themselves before outsourcing. Why testing and iterating is critical: She reveals how experimenting with messaging and being open to feedback helped her find a narrative that resonated widely. Key Lessons: Plan ahead: Like preparing a birth plan, planning for life's final chapters or your PR strategy can make all the difference. Stay authentic in PR: Don't fully outsource your voice. Keeping close to your messaging ensures it remains true to your mission. Embrace feedback: Testing your messaging and refining it based on responses can lead to stronger, more effective communication. Melissa Reader suggests avoiding: Vanity metrics in PR: Instead of chasing meaningless numbers, focus on measurable, tangible results. Avoidant language around death: Using direct and honest language helps normalise important conversations. Over-extending yourself as a change maker: Self-care and setting boundaries are essential to avoid burnout. With her thoughtful approach to both social change and PR, Melissa Reader offers invaluable insights for changemakers, social entrepreneurs, and anyone looking to build a meaningful media presence. Watch the Big Ideas Masterclass https://diyprhub.mykajabi.com/Big-Ideas-Masterclass  Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Melissa Reader online: https://www.linkedin.com/in/melissa-reader/ https://www.meetviolet.ai/

In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's challenges, and the art of pitching stories that stand out. Calum shares his career journey from Mumbrella to his current role, offering insights into the Australian media industry and what it takes to navigate a dynamic newsroom. He reflects on his experiences covering everything from the ABC and News Corp to emerging trends in podcasting and the influence of public broadcasters like the BBC. Listeners will gain valuable knowledge on how to approach journalists, craft thoughtful pitches, and understand the nuances of media and marketing storytelling. Whether you're an industry expert looking to build media relationships or a PR professional wanting to refine your pitching approach, Calum's perspective is a masterclass in thoughtful engagement with the press. In this episode, Calum shares: His media career journey: From London to Melbourne, Calum discusses his transition into journalism, the impact of working at Mumbrella, and his move to The Sydney Morning Herald and The Age. Evolving role of a media writer: How the shift away from the traditional Monday media section has changed his workflow and the broader approach to storytelling at The Age and The Sydney Morning Herald. Effective pitching tips: Why personalised, thoughtful pitches work best and the importance of avoiding generic or mass-sent emails. Key Lessons: Be direct and personal: Calum appreciates when PRs reach out with personalised, relevant insights rather than blanket pitches. Understand the audience: Tailoring your pitch to fit The Age and Sydney Morning Herald's style and readership is crucial to gaining traction. Embrace genuine conversations: Whether over the phone or through email, building authentic relationships with journalists can lead to more meaningful coverage. Calum Jaspan suggests avoiding: Generic pitches: Avoid sending mass emails without personalisation or understanding the journalist's beat. Jargon and over-complication: Keep your language clear and accessible, ensuring your message resonates with a broad audience. Last-minute requests: Respect a journalist's time by providing well-prepared and relevant information upfront. With his down-to-earth approach and insider insights, Calum offers a wealth of knowledge for anyone looking to navigate media relations with authenticity and strategy.   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Calum Jaspan online: https://www.linkedin.com/in/calum-jaspan-a61411154/ https://www.smh.com.au/by/calum-jaspan-p536wx

In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of building a two-day event that fuses creativity, small business, and purpose, offering a insights on how to navigate the public speaking circuit with intention, and as a true advocate of the events that you're keen to speak at. We dive into: The inspiration behind Ripple Festival and why Mia and co-founder Fiona Johnston decided to build a festival from scratch. How Mia balances creativity with business strategy to deliver impactful campaigns and events. The challenges and opportunities that come with pitching and speaker selection, what Mia looks for when deciding who takes the stage at Ripple Festival. The importance of building relationships, knowing your audience, and staying true to your values when crafting pitches. Why small businesses are key to Mia's approach, and how Ripple Festival is designed to serve the community and create lasting impact. How to effectively use ChatGPT to stretch and strengthen your big ideas for speaking engagements Mia also opens up about the creative process, embracing uncertainty, and how women entrepreneurs can take risks and trust their instincts. Key Takeaways: How to pitch yourself creatively and authentically for speaking engagements Tips for building meaningful partnerships and finding the right collaborators. The importance of “building in public” and being transparent in your entrepreneurial journey.   If you're a small business owner, entrepreneur, or marketer looking to make a big impact, this episode is packed with actionable insights and inspiration to help you step up your game. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Mia Fileman online: https://www.ripplefestival.au/  https://www.instagram.com/ripple_festival/ https://www.instagram.com/campaign_del_mar/ 

In this episode of Hack Your Own PR Odette Barry is joined by one of Australia's most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my beloved and all time fave podcast, ABC Conversations. Kellie has been a pioneer in the Australian media landscape, with a career spanning radio, digital news, and podcast production. She helped launch the now-iconic ABC Conversations with Richard Fidler back in 2005, long before podcasting became mainstream. As an early adopter of the medium, Kellie played a key role in shaping podcasting in Australia and went on to establish the ABC's entire podcast division, overseeing hit shows like Ladies, We Need to Talk and The Pineapple Project. Now heading her own production company, Deadset Studios, Kellie works with a diverse range of clients—from social enterprises to major corporations—helping them create impactful, audience-first audio content. In this episode, Kellie shares the essentials of DIYing your PR and pitching to podcasts: Insights on the evolving podcasting landscape and what it takes to stand out. How to craft the perfect pitch to get booked as a guest. The storytelling techniques that make podcast content truly captivating. Pitching to a Podcasts? Kellie Riordan recommends: Know your audience. Kellie highlights the importance of understanding your listeners' needs, pain points, and habits. An audience-first approach ensures your content resonates and delivers value. Master storytelling. Using tools like the “once upon a time” structure and vivid details, Kellie explains how to craft compelling narratives that captivate audiences. Support smaller organisations. Through her “podcast doctor” service, Kellie helps social enterprises and non-profits overcome challenges and create effective audio content, even with limited budgets. Pitching to the wrong shows. Research is critical—understand a podcast's format, tone, and audience before reaching out. Neglecting the basics. Kellie stresses the importance of good audio quality, clean artwork, and a clear narrative structure. Starting too big. Build credibility with smaller, niche shows before pitching to high-profile podcasts. With decades of experience and an audience-first mindset, Kellie Riordan is a true innovator in the podcasting world. Watch my free Big Ideas Masterclass https://diyprhub.mykajabi.com/Big-Ideas-Masterclass  Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/  Find Kellie online https://www.linkedin.com/in/kellieriordan/  https://www.instagram.com/deadsetstudios/  https://www.deadsetstudios.com/

In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer of It's A Lot with Abbie Chatfield, Lem has been instrumental in transforming the podcast from a casual, couch-recorded project to a top-ranking hit in its sixth season. With a core audience of women aged 19–35 and strong ties to the LGBTQ+ community, the podcast covers everything from reality TV to politics and current affairs. Lem shares how she strikes the perfect balance between supporting Abbie's unfiltered “stream of consciousness” style and introducing strategic structure to enhance the listener experience. Beyond her work on It's A Lot, Lem is breaking new ground with her venture, Bedou, a business bridging the gap between brands and digital creators, and curating a roster of high-profile influencer talent. On Hack Your Own PR, we always explore the art and science of media relations, publicity, and storytelling to help you to DIY PR, amplify your voice and share your message. In this episode, Lem provides an insider's perspective on: The challenges and opportunities of producing a top-tier podcast. Practical tips on how to craft a killer pitch and build strong relationships with media teams. Her vision for the future of brand partnerships in the creator economy. Key Takeaways: Know your audience and personalise your pitch. Tailored, thoughtful pitches that align with a show's tone and audience are far more effective than generic ones. Build relationships with producers, not just talent. Behind-the-scenes teams often hold the key to successful collaborations. Persistence pays off. Lem reminds us that it's often the second or third follow-up that gets a response, so don't give up after the first attempt. What to Avoid: Generic copy + paste pitches. Personalisation is key, and impersonal pitches rarely work. Surface-level or clichéd content. Pitches around generic themes like “empowerment” can fall flat unless deeply aligned with the show's tone and values. Underestimating corporate processes. Creative ideas often need multiple layers of approval in corporate media, so set realistic expectations. Unclear communication or surprises. Unexpected changes, especially around compensation, can jeopardise relationships. This episode is packed with actionable insights and behind-the-scenes wisdom for anyone in PR, media, or the creator economy. Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Lem online https://www.linkedin.com/in/lamazakharia/  https://www.instagram.com/lemzakharia/ https://bedou.com.au/

Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and InStyle. In this episode, Justine shares her insider knowledge on: The evolving media landscape and the role of magazine covers in driving meaningful conversations. How to pitch successfully to  InStyle  and other top publications, including tips on building relationships, embracing affiliate partnerships, and crafting original content that resonates. The challenges of covering social issues while maintaining editorial integrity in a fast-changing industry. Whether you're a publicist, small business owner jumping into a little DIY PR, or someone eager to elevate your personal brand, this conversation is packed with actionable advice. Key Takeaways: Relationships are key.  Personal connections and tailored story ideas are far more effective than generic press releases. Affiliate partnerships matter.  Many publications now favour pitches that include an affiliate component. Originality wins.  High-quality, fresh content that aligns with a publication's mission is essential to stand out. What to Avoid: Generic, impersonal press releases—they're unlikely to get noticed. Overlooking affiliate partnerships when pitching products. Submitting repetitive or unoriginal content—fresh insights are a must. If you're ready to learn how to pitch like a pro and get published in top-tier publications, tune in to this episode with the incredible Justine Cullen.   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Justine online:   https://www.instagram.com/justine_cullen/ https://www.linkedin.com/in/justine-cullen-8444932b/ 

Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you'll find at the helm of a glossy mag - and she's back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales.   In September last year, Georgie took on the prestigious role leading the vision and team as editor of Marie Claire. As you'll hear in this episode, she's keen to use her platform to campaign for better outcomes around gendered violence, neuro inclusivity and inspire the next generation of change makers.   Speaking of change makers, Georgie touches on the Marie Claire woman of the year awards, which are an incredible celebration of women doing incredible things in our community.   If you're a woman championing social issues, driving change in your industry or who is looked towards as a pioneer or leader, this episode is for you.   Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr     Find Georgie Abay online: https://www.instagram.com/georgieabay/ https://www.linkedin.com/in/georgie-abay

Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class.    Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly business and first class on the cheap.    I invited Steve to the podcast because I have seen his name everywhere. From ARF, news.com.au, Sky News, The Project, you name it - he's been featured there. With over 40k followers on Linkedin, and a hungry audience of travellers looking to stretch out their leggies, I'm not surprised that he's so well loved by media.   Now, Steve is a bit of the dream when it comes to PR - this guy has never ever pitched a media story or paid for a publicist. Instead journalists and producers are often chasing him for comment.   Why? Because he's always providing tips and hacks to help other folks fly flat at a fraction of the price - his website suggests for us business owners - you could be flying 2x per year business class…so why wouldn't you check him out.   In our discussion, Steve shares unconventional marketing tactics that are perfect for startups, how he's navigated the media and halo effect for the iflyflat brand.   Find Steve online:  https://www.iflyflat.com.au/why-use-points https://www.linkedin.com/in/stevenhui/  https://www.instagram.com/iflyflat/    Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand   https://instagram.com/odetteandco    https://instagram.com/hackyourownpr

 I think you're going to enjoy this episode if you're a beauty or lifestyle brand.   Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc.   With over 30 years of combined experience in journalism and media, Sarah and Sherrine have seen it all when it comes to PR pitches.    Sarah Tarca is a former magazine editor (Marie Claire, Girlfriend, Cosmopolitan), beauty journalist and Sherine Youssef is a beauty editor, who has worked across Madison, Stellar, marie claire, Gritty Pretty and Badlands Journal over the past almost two decades.    Both of these two a big fans of Sunscreen - and you should be too, but they're also fans of a headline.   You'll learn that achieving a 60% open rate on their newsletter has come with a fair amount of sister and friend advice, but a fair bit of brain sweat.   In today's episode, they share their insider knowledge on what makes for a standout beauty story, discuss the dos and don'ts of pitching experts and the importance of tailored outreach.   Whether you're a beauty brand, healthcare company, or influencer, you'll walk away with practical tips you can start using immediately to get your message in front of the right audiences.  Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr     Find Sarah Tarca online:  https://www.instagram.com/tarca/ https://msha.ke/sarahtarca https://www.linkedin.com/in/sarah-tarca-8572019/   Find Sherine Youssef online:  https://www.instagram.com/sherineyoussef/ https://www.linkedin.com/in/sherineyoussef/   Find gloss etc online:  https://glossetc.co/ https://www.instagram.com/gloss.etc/

Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review.    Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very happily writing for The Financial Review.   In this episode, Euan shared how he generates story ideas through one-on-one conversations with industry sources, the challenges of balancing idea generation with writing and insights into how much weight he applies to performance data and how that informs his storytelling.   Euan gave us a glimpse into the market trends and topics he explores, from the influence of Gen Z workers to the future of hybrid work.    He also offered plenty of advice to improve our pitches, either as an expert or case study…and the importance of building a relationship.   If you're keen to learn exactly how to tap into the AFR's 3.5 million audience, you'll want to tune in.    Find Euan Black online:  https://www.linkedin.com/in/euanblackuk/ https://www.instagram.com/eaunblack/    Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr  

Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women's lifestyle media space, when she visited Australia on a ‘quick working holiday' and found the perfect job at Mamamia, she's never left!    Polly walks us through the contrasting stories you'll find on the home page of Mamamia, from the latest Kate Midleton theory to hard-hitting, gritty contributor pieces from survivors of domestic violence - there isn't anything like Mamamia in the Australian media landscape.    We hear about what it means for content to “walk in her shoes” and how you can strategically hook your contributor pieces to a timely news event or trending conversation.    She explains what she's looking for in a contributor pitch, and most importantly…the question that's on everybody's lips: how to ace your pitch subject line to get the attention of her and her team, giving us tangible examples of what that looks like. Gold!    If you have a vulnerable story to share, a trending hot take, or you're an expert who has something important to say, stick around - this episode is for you.    Find Polly Taylor online:  https://www.linkedin.com/in/polly-taylor-189439144/ https://www.instagram.com/p/Bp_l_-9BaWUseQSODgVvXmdfCFAnf8NPXk0asM0/    Find Odette Barry online:  https://www.odetteandco.com.au/authority-brand     https://instagram.com/odetteandco     https://instagram.com/hackyourownpr 

Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age.    With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream media narrative about issues that truly matter.   In a time when mainstream media is copping heat left right and centre for its misrepresentation and downright misbehaviour, Wendy occupies a corner of the media where she has the time to thoroughly and thoughtfully interrogate heartbreaking and sensitive issues that matter, but also, very delicately work with stories and spokespeople that require careful thought, unwavering honesty, support through the process of shining light on very personal circumstances.   In this episode, Wendy shares her approach, from running 10+ stories concurrently in her mind, the power of brave, courageous and outspoken spokespeople, the importance of humanising tough stories with lived experience, and her ridiculously patient approach to receiving and supporting young PRs in the industry.   From the ‘why do you need to know this right now', to the power of 3, and tips on how to lighten Wendy's load with deep backgrounding of the industry, Wendy generously shares how change makers and social warriors fighting for a more just world can get on her highly coveted pages.   Get in touch with Wendy Tuohy https://www.theage.com.au/by/wendy-tuohy-h15ltx wendy.tuohy@theage.com.au  https://www.linkedin.com/in/wendy-tuohy-a22689b0/   Find Odette Barry online:  https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr 

Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily.   The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as he's tackling a slower, deeper style of journalism, that allows him and the team to interrogate issues in the business ecosystem with more time - and perhaps a little more finesse.   With new content series coming out on video, a new membership for women, and a deeper focus on the female-led startup ecosystem, Sam walks us through what the Forbes readership get excited about, and how to win a pitch with him.   If you're a startup innovating and changing the way things are done, or a thought leader with incredible industry insights to share, this episode will help you understand how to score a feature or contributor seat at the Forbes Australia table.   Find Samuel Hussey online:  https://www.linkedin.com/in/samuel-hussey-b59b1b8a/ https://www.instagram.com/samuel__hussey/   Find Odette Barry online  https://www.odetteandco.com.au/authority-brand   https://instagram.com/odetteandco    https://instagram.com/hackyourownpr 

This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women's Agenda.   Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month.    Tarla shares insights into Women's Agenda's demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories.    Tarla speaks on the importance of understanding what Women's Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication's content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence.   We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources.    You'll get actionable steps to pitch successfully to Women's Agenda and how offering yourself as a contributor and a feature differs. Hint: it's all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience's interests.   So, if you're ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women's Agenda, you'll want to tune in.    Find Odette Barry online  https://www.odetteandco.com.au/authority-brand   https://instagram.com/odetteandco    https://instagram.com/hackyourownpr     Find Tarla Lambert online https://www.instagram.com/tarlalambert/ https://www.instagram.com/womensagenda/  https://www.linkedin.com/in/tarlalambert

Meet Nicole Maycroft, the PR & Communications Manager at Kic.     Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events.     We get to hear the behind-the-scenes strategy for Kic's latest ‘feel good' January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me' toxic messaging that the health and wellness industry communicates.    Nicole tells about the importance of working with brands and publications that share a like-minded audience who align with your mission and why you should always follow up your initial pitch with a new story angle - it might just be the one that lands you top-tier coverage!    Stick around to learn how this iconic brand has successfully landed thousands of media mentions and prestigious partnerships and how you can adopt elements of Kic's PR strategy in your own business.

This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.   Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem.   In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network of industry allies and partners, and launch her book, The Complete Australian Guide to Pregnancy.   We break down the key steps involved in Sophie's journey, and some of the challenges she had to overcome to keep showing up as a voice of change in her industry.   This episode gives you an insight into the steps to build authority and how Sophie has relentlessly committed to offering her expertise, applied storytelling to advocate for a reduction in birth trauma and reaped the benefits of rattling the cage.   After 7 years hosting the podcast and 6 months PR campaign run by the Odette & Co team, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff.   If you're keen to understand what it takes to build credibility and want to be a driving force of change in your industry, you'll want to tune in.   If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you're dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook    Find Sophie Walker Online https://www.linkedin.com/in/sophie-walker https://www.instagram.com/australianbirthstories/  https://open.spotify.com/shows    Find Odette Barry Online  https://www.odetteandco.com.au/authority-brand   https://instagram.com/odetteandco   https://instagram.com/hackyourownpr   

In this episode of the Big Ideas Miniseries we're putting our big ideas to work!     Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine's newly launched contributor portal.   Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of your story, how to create ‘clickability' and the importance of storytelling to sell your ideas.   If you're breaking new ground, have big ideas that need to be shared with senior leaders, CEOs and those that aspire to leadership - this episode is going to be a goodie for you.   Grab a copy of my comprehensive State of Thought Leadership Playbook. If you're dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook     You can check out The CEO Magazine's contributor portal here: https://contentportal.theceomagazine.net/    Find Odette Barry Online https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr   Find Jodie Darlington Online https://www.linkedin.com/in/jodie-darlington-6a0129177/

The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.    Side note: Don't get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ.    I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum.    This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I'm about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field.   Also expect a lil' shake up, as I respectfully ask you to get the fuck out of your out own way to make all of this happen.    If you want to see change happen, if you want to build visibility. This is the episode for you.    Grab a copy of my comprehensive State of Thought Leadership Playbook. If you're dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook     Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at www.odetteandco.com.au/bigstages    Find Odette Barry Online  https://www.odetteandco.com.au/authority-brand https://instagram.com/odetteandco https://instagram.com/hackyourownpr

In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea.    I don't want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can't create impact.    Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a hot take, a perspective that many others already agree with and have already vocalised.   In this episode you'll learn to observe the media landscape with a critical lens, how to refine and disqualify your ideas so you're not pitching a basic b!tch concept and what the substantiation process looks like when you get to the pointy end of validating your idea.    It's not an overnight process, but one piece of really deep thought leadership research will give you rich content to lean on at every touch point, from your initial pitch to presentations, media interviews and inclusions within your book.   If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you're dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.    Find Odette Barry Online  https://www.odetteandco.com.au/authority-brand  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr  

Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon.    I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We're in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we need innovation AND simplification, we need fierce clarity and gentle compassion. We are ready for a new generation of leadership and business.   We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough.    This podcast miniseries is designed to support you to build out your arsenal of big ideas. To build the confidence to present these ideas on big stages, in news media and pitch your ideas to publishers.   In this first episode, I uncover what's happening in the media landscape and why thought leadership PR is key to shifting the dial for your brand. We establish the groundwork to shift your big idea from your notes app, Google Document or journal into a 30-second bit, a 5-minute pitch and a 45-minute keynote.    You'll walk away with a greater knowledge of what is a ‘big idea' and the trending topics for 2024 and we touch on the importance of not being a basic bitch with your ideas and the essential do's and don'ts of releasing your big ideas into the wild.    If you're a little fed up with the state of play and have ideas about how we can make a more just and equal society, these bite-sized episodes will equip you with the motivation and inspiration to make 2024 your year to genuinely and confidently make an impact, leaving a legacy for a more positive future.    If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you're dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.    Find Odette Barry Online  https://www.odetteandco.com.au/authority-brand  https://instagram.com/odetteandco https://instagram.com/hackyourownpr 

In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it's important to showcase the chef! Grace has over 16 years of experience in food journalism and has written about a plethora of chefs and restaurants  — from one-man-show hawkers to critically acclaimed Michelin-starred chefs and everything in between. Grace regularly contributes to CNA, Straits Times, Travel & Leisure SEA, and Tatler Dining.    Find Grace online  https://www.linkedin.com/in/gracepages/  https://www.instagram.com/littlehappyideas/?hl=en    Find Lynda online https://www.hackyourownpr.sg/  https://www.instagram.com/hackyourownpr.sg/ 

Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR's do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.    In this episode, Madieson walks us through Great Wrap's humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments.   We dive deep into what has really worked in the Great Wraps PR strategy, why PR has been the cornerstone of the brands marketing efforts and how Madieson has utilised the power of micro-influencers in the sustainability industry to boost their brand visibility.   If you're a founder in the early stages of business and are looking for cost effective ways to get your brand in front of an audience that will convert into dollarydoos, this chat's for you.   Find Madieson online:  https://www.linkedin.com/in/madieson-ryan https://greatwrap.com.au/ https://www.instagram.com/great_wrap/     Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.    As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you're willing to open up, be a lil vulnerable, and if you're bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers.   Laura shares exactly what her and the team are looking for from travel, lifestyle, beauty roadtests, where to shop, eat, and those human interest stories.   Find Laura House online: https://www.linkedin.com/in/laurahouse  https://www.instagram.com/laurhouse/    Address for product mailouts: Daily Mail Australia Level 12 207 Kent Street, Barangaroo NSW, 2000    Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients.  Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands.  Luke talks about what the ‘forensic' process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands.  We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does.  This is a goodie, even if you're not ready to go through the B-Corp certification process, I'd still encourage you to tune in and consider what your brand could be doing better for the planet and your people.  Find Luke Dean-Weymark  https://www.instagram.com/compass_studio/?hl=en https://www.linkedin.com/in/lukedeanweymark/ 

Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.   In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it's the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs.    She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk.    If you're planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending.    This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns.

In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.   My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.   Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia's iconic brands.   This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business.    In this delightful episode Fiona chats through the content pillars, audience profile, and what she's looking for in a pitch - hint: lean into the messy real human side of business.   If you're a founder looking to get in front of more founders - or if you're looking for a bluddy lovely chinwag, you will enjoy this episode.     https://www.instagram.com/mydailybusiness_/ https://open.spotify.com/show/5FO8yii8JufRvMLOU0h05E?si=86e30544814f4392  hello@mydailybusinesscoach.com

Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking. Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary's events are some of the most beautiful, clever and strategic I've seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what  Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to. As you'll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief. If you're looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you're ready to spend up on a special event, Mary's interview will no doubt spark ideas about the next step forward.   Find Mary online:  https://www.linkedin.com/in/mary-christina/ https://www.instagram.com/minni.agency/ https://www.minni.com.au/ 

Carmen Braidwood is a confidence on camera coach and modern media trader.  After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight.  These days she teaches entrepreneurs and founders how to speak more confidently online. In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence.  It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it.  Find Carmen Braidwood online https://www.instagram.com/oncamerawithcarmen/  https://course.carmenbraidwood.com.au/links https://www.carmenbraidwood.com.au/

It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris' podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work. As executive producer of these top-ranking podcasts, it's Jess' role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark's unwieldy and oftentimes off-script approach to interviews. If you're an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie.   Find her online https://www.linkedin.com/in/jessica-smalley/  https://podcasts.apple.com/au/podcast/the-mentor-with-mark-bouris/id981791133    Find Odette Barry online: https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.    As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand's tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.   Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.   In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.   If you're a fashion or lifestyle brand, or even a restaurant you'll want to tune in to hear Alice's expert advice on how to land in the cult-following pages of Broadsheet.    Find Alice Jeffery online:  https://www.linkedin.com/in/alice-jeffery/ https://www.instagram.com/alicejanejeffery/     Find Odette Barry online:  https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr 

Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia's first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for.  PRIMER is a women's media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls).  When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche.  Anna's career spans NZ's social affairs newsrooms,  British marie claire, The Sunday Telegraph's Stella magazine (UK) and as executive editor of marie claire Australia. I thoroughly enjoyed this interview, and even if we veered off track a lil, if you're a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories. https://www.linkedin.com/in/anna-saunders-02796824/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many.  With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year' and B&T ‘Best of the Best - Journalist'. In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role. Thanks to a firm focus on searching and solving problems for their readers with a mix of style, and health advice through to tipping off their readers to the latest in pop culture, gadgets and luxury cars the platform has grown from a team of 4 to 14 with no signs of slowing down. As Nick shares in this episode, experts and thought leaders are in high demand by his team of writers spanning tech, culture, luxury lifestyle and health advice. If you're a product or service who wants to connect with stylish men, this episode will be a gold mine.   Find Nick Hall online https://www.linkedin.com/in/nick-hall21/  https://manofmany.com/  https://www.instagram.com/slicknvck/?hl=en    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr   

Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.  Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.  In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia's leading mastheads.  Sarah explains what makes the health and lifestyle readers tick, where she's looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you're interviewed by her.  As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you're pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field.  If you're a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really lovely human. In this episode, Anaita walks us through how she has built both Hero and her personal brand, and the importance of building a personal brand as a product-based business. To respond to the tight economy, Anaita shares some solid gold to give founders a leg up, in particular, using free strategies to grow your audience reach - especially, TikTok, LinkedIn and PR! If you're not already following Anaita on TikTok and IG…you're doing your business a disservice.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Fina Anaita online https://www.tiktok.com/@sellanythingonline https://www.instagram.com/sellanythingonline  https://www.instagram.com/hero.packaging/?hl=en  https://heropackaging.com.au/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr   

Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture.  She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food. With her audience front of mind, Charlotte is keen to write about the latest trends and issues that affect women each and every day.  We talk all things beauty and fashion round-ups, tried and tested, what drives her analytics wild and how to nail a pitch.  This a punchy and helpful episode loaded to the brim with tips.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Charlie online https://www.instagram.com/charliebegg/ https://www.linkedin.com/in/charlotte-begg-84a099153 charlotte.begg@mamamia.com.au   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco https://instagram.com/hackyourownpr 

In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the formula of content behind the mammoth 3.5 hours of programming.  Josh walks through the essentials of calling out the sell, the takeaway and the stap in your pitch - and if you have no idea what I'm talking about make sure you're listening around the 23-minute mark.  This is a juicy and super informative episode, and I think like me, you're all going to love Josh's super generous and open approach to the media. This is a goodie.  And if you have no idea how to write a pitch, or are struggling to put pen to paper, then don't forget I've pulled together the ChatGPT Cheat Sheet that walks you through step by step, exactly how to write a pitch using the AI platform.   Grab the ChatGPT Cheat Sheet https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet   Find Josh online jdelpozo@nine.com.au  https://www.linkedin.com/in/joshua-del-pozo-03197b49/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco https://instagram.com/hackyourownpr 

If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around!  This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund.   In fact, I didn't just speak with Adrian on this poddy, we also recorded a masterclass for the DIY PR Hub that walks through exactly how to create a brief that will have publishers like Vogue, Daily Mail, Pedestrian and Broadsheet publishing headlines about your next product launch.  As you will hear in this podcast, he is incredibly passionate about building and fostering growth and impact for both brands and publishers.   Prior to Linkby, he held various sales leadership roles at Australia's biggest publishing brands including Nine Entertainment Co and Pedestrian Group.  We cover the nuts of performance media, why publishers love it and how brands are using this to weaponise their content.  And if you love this episode and want to learn more, check out the Product PR masterclass in the DIY PR Hub that features not just the brief writing module with Linkby, but also a series of theory explainers about the various approaches you can take to secure media coverage for your products, but also interviews with ARE Media's Jayde Malifa - Jayde looks after the digital footprint for the likes of Gourmet Traveller, Country Style, New Idea, Who and Australian Women's Weekly Food.  If you're a product-based business and you're ready to put your foot to the floor can I recommend saving all of your pennies (more than a few!) and dipping your toe into the world of performance content with the likes of Linkby.    Find Adrian online Adrian Fagerlund adrian@linkby.com https://www.linkedin.com/in/adrianfagerlund/  https://linkby.com/  Mention the Hack Your Own PR podcast when you sign up to access Creative Services free of charge   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr   Links to products mentioned  ChatGPT Cheat Sheet: https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet  DIY PR Hub waitlist: https://www.odetteandco.com.au/diy-pr-hub-waitlist 

Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK editions, Channel News Asia, and various luxury lifestyle and inflight magazines, Chris is a sought-after voice in the world of travel and luxury media. During our conversation, Chris shares his perspective on the media landscape in Hong Kong and gives us a glimpse into what he's excited to write about in 2023. He also emphasises the importance of effective communication and building strong relationships in the media industry (hint: he's a total fan of a phone chat). Tune in to this episode to discover more about the world of food and luxury travel media, and gain valuable insights from Chris Dwyer's experience and expertise. Find Chris Dywer online: https://www.chrismdwyer.com/ https://www.instagram.com/chrismdwyer/ https://www.linkedin.com/in/chrisdwyerhk/  Find Lynda Williams online: https://www.hackyourownpr.sg/  https://www.instagram.com/hackyourownpr.sg/  https://www.linkedin.com/in/lyndajw/ 

Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media,    With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and PR goals.   Jayde developed a love for travel, food, and women's lifestyle content while working at independent publisher Sitchu.    Joining Are Media in September 2022, Jayde works across some of Australia's most popular lifestyle and food brands, including Now to Love, New Idea, Who, Gourmet Traveller, and Women's Weekly Food.   In this episode we talk about Jayde's Samoan heritage and her passion for representation and diversity and exactly who, what and when to pitch across the ARE Media portfolio.   If you're a fashion, lifestyle or food product or service, you are going to get a tonne of value from this episode.   Find Jayde Malifa online https://www.instagram.com/jaydemalifa/  https://www.linkedin.com/in/jayde-malifa/  jayde.malifa@aremedia.com.au   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the interview…I kind of love. Lauren walks us through the Peppermint brand DNA her passion for long-form meaty positive and informative articles, her considered approach to both media production and consumption and really, just about everything you need to know if talking to conscious consumers will be helpful to your mission. Sit tight, Lauren is warm, delicious and just a great human.   Find Lauren Baxter online https://www.instagram.com/baxterlauren/ https://www.instagram.com/peppermintmagazine/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR.   Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen.   Marie Claire is the nation's number one selling fashion title and one of the country's fastest growing digital magazines. It is known for its depth of interviews and subject matter, for rattling the cage of taboo topics and issues that affect women, all while also profiling high gloss beautiful fashion and glamour.   In 1995 Nicky actually helped to launch Marie Claire into the Australian market. Now, she has a celebrated career working across News Corp titles, and many of Australia's high profile daily, weekly and monthly publications.   Nicky walks us through exactly what makes Marie Claire's readers tick, the DNA of the magazine, the print and digital touch points. She also chats through who's who in the zoo.   So if you are an emerging business or you're working with an emerging brand, you'll want to stick around for this episode as Nicky tells us how you can get your foot in the door.    Find Nicky Briger online https://www.instagram.com/nickybriger  https://www.linkedin.com/in/nicky-briger   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Join us on the latest episode of Hack Your Own PR Podcast, where I sit down with the talented Cait Emma Burke, the Editor of Fashion Journal Magazine.  Since launching in 1991, Fashion Journal has gained a reputation as one of Australia's leading independent fashion titles that champions emerging talent and highlights important voices. In this episode, Cait takes us on a behind the scenes tour of Fashion Journal and its key pillars, discussing what the magazine represents and how it curates content in a meaningful and authentic way. Stick around to hear Cait's creative process, her steps to assess what makes a bluddy' good pitch and how you can land yourself into the pages of this iconic mag.    Find Cait Emma Burke online https://www.linkedin.com/in/caitemmaburke/ https://instagram.com/caitemmaburke?igshid=NTdlMDg3MTY=    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

If you're a female founder I feel pretty confident you'll be familiar with my guests today.  I'm joined today by the dynamic duo from top-rated business podcast Lady-Brains, Anna Mackenzie and Caitlin Judd.  Beginning as an invite-only supper-club in Melbourne for like-minded women who were starting their own brands, Lady-brains is the true embodiment of the power of connection and conversations.   These days, Lady-brains looks a little different, moving away from the dinner table from where it all began. The podcast shares the stories of successful and inspiring founders and asks the hard-hitting biz questions.   Anna and Caitlin give us an AMAZING formula for how to craft the perfect pitch for the lady-brains podcast, what themes and ideas they're on the lookout to explore for in 2023 and how to be a very excellent podcast guest.     Find Anna Mackenzie online https://www.instagram.com/annaclmack/?hl=en  https://www.linkedin.com/in/annaclmack/    Find Caitlin Judd online  https://www.instagram.com/caitjudd/?hl=en  https://www.linkedin.com/in/caitlinjudd/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

Although the ol' term ‘multihyphenate' is being thrown around everywhere, Cjay Aksoyoglu is a true chameleon.   I had the honour of chatting with Cjay about how she completely pivoted her career, beginning with a Juris Doctor in law and then working with amazing brands such as MECCA and Time Out Melbourne.  Now? She's in tech, having jumped on board as co-founder of an app called Crcle. Join me as Cjay walks us through what it's like having been on all sides of the media, shaking things up everywhere she goes.   Whether you're a seasoned pro or an early-stage founder, you'll learn valuable insights on how to stay ahead of the curve as Cjay shares her 2023 marketing trend predictions and be reminded that confidence really is one of our biggest and brightest super-powers.    Find Cjay Aksoyoglu online https://www.linkedin.com/in/cjay-aksoyoglu/  https://instagram.com/ceejeats?igshid=YWJhMjlhZTc=  https://crcle.com.au/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

Sarrah Le Marquand is the founding editor-in-chief of Stellar magazine and the National Entertainment Editorial Director for News Corp Australia. The list goes on, Sarrah also hosts the Stellar longform weekly podcast Something To Talk About and is a regular co-host of The Project and guest contributor on ABC Radio.  At Stellar she oversees the whole editorial offering, from print to digital and podcast, ensuring that the brand's unique voice that we know and love remains consistent and trusted.  This episode is absolute GOLD. Sarrah takes us step-by-step through how to create a unique and tailored pitch to stand out from a crowded inbox, the pillars of Stellar, so you know exactly where your story can fit and why cold-calling is an absolute no-go for her and her team. Dreaming of dancing in the Stellar spotlight? You'll want to tune in.    Find Sarrah Le Marquand online  https://www.instagram.com/sarrahlemarquand/?hl=en  https://www.linkedin.com/in/sarrah-le-marquand-b3276096/    Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr 

Women's Health is a global, multi-platform brand and community of women with health, wellness and female empowerment firmly at its heart.   I had the amazing opportunity to chat with Editor-in-chief of Women's Health Magazine Lizza Gebilagin about the pillars, format and regular features of the publication, how she is using her role to create a more unique and diverse media landscape and what it takes to win a story with her.   During her multiple decades of media experience, Lizza has held senior roles across editorial, podcasts and video at iconic titles including CLEO, Dolly, Body + Soul and Women's Fitness. That's a whole lot of wisdom, this episode is not one you want to miss!   Find Lizza Gebilagin online https://www.linkedin.com/in/lizzagebilagin/ https://www.instagram.com/lizza_marie/   Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr  https://instagram.com/odetteandco  https://instagram.com/hackyourownpr

Mamamia placed an intelligent bet on podcasting, right at the moment that its second, more commercialisable (if that's a word…) wave was approaching. With 52 shows and over 250 million lifetime downloads, the publication now holds the largest independent podcast network in Australia and the largest women's podcast network in the world. I had the absolute pleasure of chatting with the woman at the helm of it all, Lize Ratliff, Head of Podcasts & Deputy Editorial Director at Mamamia. Despite her enormous responsibilities, Lize will always remain part of the creative process, or as she likes to put it, still able to ‘make the things' whilst fulfilling her management role. Lucky for us she doesn't skimp on any details, Lize walks us through Mamamia's creative process and how new podcasts are created through to the daily management of the shows. You'll want to hang around as Lize lets us in on her vetting process when she's on the hunt for podcast talent and what makes an amazing pitch (no generic pitches ploise').   Find Lize Ratliff online ●       https://www.linkedin.com/in/elissa-ratliff-audio/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

When you think of entrepreneurship, innovation, startups and venture capital funding Forbes immediately comes to mind.  Forbes Australia shares homegrown success stories and the up-and-comers in the nation today by tapping into the deep well of real stories about success, determination, leadership and creativity. On this episode of Hack Your Own PR, Forbes Australia reporter and special projects lead Anastasia Santorneos walks us through the early ideation process of a story to when it lands in print and online at Forbes digital platform.  Previously working with Yahoo Finance, Flux Finance and Money Management Australia, Anastasia's wealth of knowledge will offer an insight into exactly what it takes to land yourself a story in the world's most prestigious business publication.  We talk about the need-to-know details of Forbes Australia including the world renowned lists, key pillars and focus areas. Anastasia gets down to the nitty gritty of how to get on her radar including having a unique stand out story, growth stats and funding milestones. If you're a game changing business owner who wants to know if you're a good fit for Forbes Australia, stay tuned.    Find Anastasia Santorneos online https://www.linkedin.com/in/anastasia-santoreneos/details/experience/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Ever wondered what it takes to get your products in some of the most iconic magazines in Australia?  Introducing Paige Victoria Leigh, the market editor and stylist for The Australian Women's Weekly. She doesn't stop at that! Paige also manages to juggle the role of assistant to director of fashion at the Australian Financial Review magazine (AFR) and T Australia magazine.  As the trusted voice of Australian women for over eight decades, The Australian Women's Weekly delivers the news and current affairs with a human touch, through a woman's lens. An absolute coffee table necessity, The Women's Weekly delivers a unique combination of real-life stories, fashion, beauty, health, celebrity, craft, royals, and recipes. In this episode, Paige lets us take a peek behind the curtain of how she plans and coordinates the shoots for WW's pages, including the who's who and etiquette on set, how she picks products for fashion pages, and her advice on the must haves in a pitch that lands in her inbox. Tune in to discover how to ace your next product pitch as we dig deep into the do's and don'ts of all things fashion media.  Find Paige online https://www.instagram.com/paigevictorialeigh/ https://www.linkedin.com/in/paige-leigh-680a95181/ Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Hannah James is the deputy editor of Country Style magazine in Australia Now apologies in advance for the many outbreaks of laughter in this episode, Hannah is a bluddy good vibe and I thoroughly enjoyed this conversation. Hannah walks us through the DNA and readership of Country Style and exactly what to expect in each magazine.  She generously walks us through some of the regular features, from the profiles, the shopping pages and the homes and gardens that we know and love Country Style for. If you're a regional or rural business and want to score a feature in this highly covetable magazine, get your pen and paper ready, coz it's loaded to the brim! Find Hannah James online https://www.instagram.com/hannahjameswords/ https://www.linkedin.com/in/hannahjames2/?originalSubdomain=au Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

With over 20 years of experience editing and writing content for international women's magazines, newspaper supplements and digital platforms in London, Dubai and Asia Jo Upcraft is the seasoned journalist every small business trying to leverage their brand in the media needs to hear from.  Today, Jo is the Communications Manager at ANZA (The Australian and New Zealand Association in Singapore), and the editor of ANZA magazine and digital. Her role includes providing communications for the business, editing the bi-monthly mag, writing and overseeing content across all digital platforms including the website and social media, and preparing advertising and marketing collateral for ANZA events.  In this episode Jo reminisces of starting her career when researching a story looked like sitting in a library for hours searching through piles of books, and stresses the value of knowing your publication and audience before pitching to a journalist.  Find Jo Upcraft online  https://www.linkedin.com/in/joupcraftcontent/  https://www.instagram.com/jupcraft/?hl=en  Find Lynda Williams online  https://www.hackyourownpr.sg  https://www.instagram.com/hackyourownpr.sg/  https://www.linkedin.com/in/lyndajw/