Podcasts about Thunder

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    ASMR Sleep & Relax Meditation
    2 Hours of Gentle Rainfall on a Cozy Tent

    ASMR Sleep & Relax Meditation

    Play Episode Listen Later Sep 13, 2025 120:01 Transcription Available


    Immerse yourself in the soothing soundscape of gentle rain tapping on a tent for 2 hours. The soft rhythm of raindrops creates a calming atmosphere that helps you drift into deep sleep, stay focused while studying, or relax during meditation. Picture yourself nestled inside a warm tent, safe and dry, as nature's rain surrounds you with peaceful comfort. Perfect for stress relief, concentration, and a restful night's sleep.Become a supporter of this podcast: https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/support.Lose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/support

    ASMR Sleep Recordings
    2 Hours of Gentle Rain with Singing Birds

    ASMR Sleep Recordings

    Play Episode Listen Later Sep 13, 2025 120:01 Transcription Available


    Welcome to a new episode of ASMR Sleep Recordings. In this episode, you will hear gentle rain with singing birds. Improve your health and happiness.The sound you hear in this episode creates a calm atmosphere and at the same time blocks out disturbing noises. This will help you de-stress, unwind, and rest. Enjoy two hours of relaxing sounds to help you relax, focus, study and fall asleep.About ASMR Sleep Recordings:The purpose of ASMR Sleep Recording is to help you sleep and concentrate better. This particular episode lasts two hours and has no ads in the middle, so you won't be woken up or disturbed while focusing or relaxing. When you listen to ASMR Sleep Recordings, you can lock your phone, so you won't get any bothersome stimuli from notifications and other sounds from your phone. You can switch between apps while studying or working without pausing the ambient sound.About our sounds:Water creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to running water is an ideal way to turn off all the stressful things life brings, and to de-stress. Some of our most popular sounds include a river, flowing creek, babbling brook, gentle waves on a lake, and a bamboo fountain. Rain also creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to rain is an ideal way to switch off all the stressful things life brings and to de-stress. Some of our most popular sounds are rain on an umbrella, hailstorms, hard rain, soft rain, gentle rain, wind and rain, rain on a car.White noise helps babies and children to get a better and deeper night's sleep. This is because external sounds are masked by the noise. With white noise in the background, your child will not hear annoying cars driving by or dogs barking in bed. This allows your little one to sleep better. And it also saves you as a parent a lot of hours!Pink noise is more common in nature than you might expect. It can be compared to continuous rainfall or wind. In addition to white noise, pink noise is also increasing in popularity, especially in business environments. Because it can increase productivity, concentration and creativity.Brown noise can be compared to waves of the sea, a river current, strong winds or the sound of thunder during a storm. Like pink noise, brown noise is very similar to white noise. However, the frequencies have been lowered even further and a lot more concentrated. This gives it a rougher/coarse tone than pink noise. It sounds a bit deeper and a bit bass-like. The benefits of brown noise are the same as the other types of noise. It provides relaxation, increased focus and improved deep sleep.DISCLAIMER: Be aware that loud noises can damage your hearing. If you can't carry on a conversation without raising your voice while playing one of our spheres, the sound may be too loud for your ears. Do not place the speakers directly next to a baby's ears. If you have trouble hearing or ringing in your ears, stop listening to the white noise immediately and see an audiologist or your doctor. The sounds provided by ASMR Sleep Recordings are for entertainment purposes only and are not a treatment for sleep disorders or tinnitus. Consult your doctor if you regularly have severe sleeping problems, experience fitful/restless sleep or feel tired during the day.

    Stack of Dimes
    SOD #473: Shart Trip

    Stack of Dimes

    Play Episode Listen Later Sep 12, 2025 71:23


    Roden just returned from a road trip, so he and Thunder talk about it. 

    KiddChris WEBN Radio Show
    09/12/2025 - The Return of Thunder Phones!

    KiddChris WEBN Radio Show

    Play Episode Listen Later Sep 12, 2025 38:20 Transcription Available


    Learn Thai | ThaiPod101.com
    Core Words and Phrases Season 2 S2 #38 - Core Words: How to Say "Wind," "Thunder," and More!

    Learn Thai | ThaiPod101.com

    Play Episode Listen Later Sep 12, 2025 9:02


    learn 10 high-frequency expressions, including vocabulary for the weather

    Unstoppable Mindset
    Episode 370 – Unstoppable Game Designer, Author and Entrepreneur with Matt Forbeck

    Unstoppable Mindset

    Play Episode Listen Later Sep 12, 2025 61:10


    Matt Forbeck is all that and so much more. He grew up in Wisconsin as what he describes as a wimpy kid, too short and not overly healthy. He took to gaming at a pretty early age and has grown to be a game creator, author and award-winning storyteller.   Matt has been designing games now for over 35 years. He tells us how he believes that many of the most successful games today have stories to tell, and he loves to create some of the most successful ones. What I find most intriguing about Matt is that he clearly is absolutely totally happy in his work. For most of Matt's career he has worked for himself and continues today to be an independent freelancer.   Matt and his wife have five children, including a set of quadruplets. The quadruplets are 23 and Matt's oldest son is 28 and is following in his father's footsteps.   During our conversation we touch on interesting topics such as trust and work ethics. I know you will find this episode stimulating and worth listening to more than once.     About the Guest:   Matt Forbeck is an award-winning and New York Times-bestselling author and game designer of over thirty-five novels and countless other books and games. His projects have won a Peabody Award, a Scribe Award, and numerous ENnies and Origins Awards. He is also the president of the Diana Jones Award Foundation, which celebrates excellence in gaming.    Matt has made a living full-time on games and fiction since 1989, when he graduated from the Residential College at the University of Michigan with a degree in Creative Writing. With the exception of a four-year stint as the president of Pinnacle Entertainment Group and a year and a half as the director of the adventure games division of Human Head Studios, he has spent his career as an independent freelancer.   Matt has designed collectible card games, roleplaying games, miniatures games, board games, interactive fiction, interactive audiobooks, games for museum installations, and logic systems for toys. He has directed voiceover work and written short fiction, comic books, novels, screenplays, and video game scripts and stories. His work has been translated into at least 15 languages.   His latest work includes the Marvel Multiverse Role-Playing Game Core Rulebook, the Spider-Verse Expansion, Monster Academy (novels and board game), the Shotguns & Sorcery 5E Sourcebook based on his novels, and the Minecraft: Roll for Adventure game books. He is the father of five, including a set of quadruplets. He lives in Beloit, Wisconsin, with his wife and a rotating cast of college-age children. For more about him and his work, visit Forbeck.com.   Ways to connect with Matt:   Twitter: https://twitter.com/mforbeck Facebook: https://www.facebook.com/forbeck Bluesky: https://bsky.app/profile/forbeck.com Threads: https://www.threads.net/@mforbeck Instagram: https://www.instagram.com/mforbeck/ LinkedIn: https://www.linkedin.com/in/forbeck/ Website: https://www.forbeck.com/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Hi everyone, and welcome to another episode of unstoppable mindset today. We get to play games. Well, not really, but we'll try. Our guest is Matt Forbeck, who is an award winning author. He is a game designer and all sorts of other kinds of things that I'm sure he's going to tell us about, and we actually just before we started the the episode, we were talking about how one might explore making more games accessible for blind and persons with other disabilities. It's, it's a challenge, and there, there are a lot of tricks. But anyway, Matt, I want to welcome you to unstoppable mindset. We're glad you're here.   Matt Forbeck ** 02:02 Well, thank you, Michael for inviting me and having me on. I appreciate it.   Speaker 1 ** 02:06 I think we're going to have a lot of fun, and I think it'll work out really well. I'm I am sure of that. So why don't we start just out of curiosity, why don't you tell us kind of about the early Matt, growing up?   Matt Forbeck ** 02:18 Uh, well, I grew up. I was born in Milwaukee, Wisconsin. I grew up in a little town called Beloit, Wisconsin, which actually live in now, despite having moved away for 13 years at one point, and I had terrible asthma, I was a sick and short kid, and with the advent of medication, I finally started to be healthy when I was around nine, and Part of that, I started getting into playing games, right? Because when you're sick, you do a lot of sitting around rather than running around. So I did a lot of reading and playing games and things like that. I happen to grow up in the part of the world where Dungeons and Dragons was invented, which is in Lake Geneva, Wisconsin, about 30 miles from where I live. And because of that I was I started going to conventions and playing games and such, when I was about 12 or 13 years old. I started doing it when I was a little bit older. I started doing it professionally, and started doing it when I was in college. And amazingly enough, even to my own astonishment, I've made a career out of it.   Speaker 1 ** 03:17 Where did you go to college? I went to the University   Matt Forbeck ** 03:21 of Michigan over in Ann Arbor. I had a great time there. There's a wonderful little college, Beloit College, in my hometown here, and most of my family has gone to UW Milwaukee over the years. My parents met at Marquette in Milwaukee, but I wanted to get the heck out of the area, so I went to Michigan, and then found myself coming back as soon as we started having   Speaker 1 ** 03:42 kids well, and of course, I would presume that when you were at the University of Michigan, you rooted for them and against Ohio State. That was   Matt Forbeck ** 03:50 kind of, you know, if you did it the other way around, they back out of town. So, yeah, I was always kind of astonished, though, because having grown up in Wisconsin, where every sports team was a losing team when I was growing up, including the Packers, for decades. You know, we were just happy to be playing. They were more excuse to have beers than they were to cheer on teams. And I went to Michigan where they were, they were angry if the team wasn't up by two touchdowns. You know, at any point, I'm like, You guys are silly. This is we're here for fun.   Speaker 1 ** 04:17 But it is amazing how seriously some people take sports. I remember being in New Zealand helping the Royal New Zealand Foundation for the Blind. Well now 22 years ago, it's 2003 and the America's Cup had just finished before we got there, and in America beat New Zealand, and the people in New Zealand were just irate. They were complaining that the government didn't put enough money into the design of the boat and helping with the with the yacht and all that. It was just amazing how seriously people take it, yeah,   Matt Forbeck ** 04:58 once, I mean, it becomes a part of your. Identity in a lot of ways, right for many people, and I've never had to worry about that too much. I've got other things on my mind, but there you go.   Speaker 1 ** 05:08 Well, I do like it when the Dodgers win, and my wife did her graduate work at USC, and so I like it when the Trojans win, but it's not the end of the world, and you do need to keep it in perspective. I I do wish more people would I know once I delivered a speech in brether County, Kentucky, and I was told that when I started the speech had to end no later than preferably exactly at 6:30pm not a minute later, because it was the night of the NCAA Basketball Championship, and the Kentucky Wildcats were in the championship, and at 630 everyone was going to get up and leave and go home to watch the game. So I ended at 630 and literally, by 631 I timed it. The gym was empty and it was full to start with.   Matt Forbeck ** 06:02 People were probably, you know, counting down on their watches, just to make sure, right?   Speaker 1 ** 06:06 Oh, I'm sure they were. What do you do? It's, it is kind of fun. Well, so why did you decide to get started in games? What? What? What attracted to you, to it as a young person, much less later on?   Matt Forbeck ** 06:21 Well, I was, yeah, I was an awkward kid, kind of nerdy and, you know, glasses and asthma and all that kind of stuff. And games were the kind of thing where, if you didn't know how to interact with people, you could sit down at a table across them and you could practice. You can say, okay, we're all here. We've got this kind of a magic circle around us where we've agreed to take this one silly activity seriously for a short period of time, right? And it may be that you're having fun during that activity, but you know, there's, there's no reason that rolling dice or moving things around on a table should be taken seriously. It's all just for fun, right? But for that moment, you actually just like Las Vegas Exactly, right? When there's money on the line, it's different, but if you're just doing it for grins. You know, it was a good way for me to learn how to interact with people of all sorts and of different ages. And I really enjoyed playing the games, and I really wanted to be a writer, too. And a lot of these things interacted with story at a very basic level. So breaking in as a writer is tough, but it turned out breaking as a game designer, wasn't nearly his stuff, so I started out over there instead, because it was a very young field at the time, right? D and D is now 50 years old, so I've been doing this 35 years, which means I started around professionally and even doing it before that, I started in the period when the game and that industry were only like 10 or 15 years old, so yeah, weren't quite as much competition in those   Speaker 1 ** 07:43 days. I remember some of the early games that I did play, that I could play, were DOS based games, adventure. You're familiar with adventure? Yeah, oh, yeah. Then later, Zork and all that. And I still think those are fun games. And I the reason I like a lot of those kinds of games is they really make you think, which I think most games do, even though the video even the video games and so on, they they help your or can help your reactions, but they're designed by people who do try to make you think,   Matt Forbeck ** 08:15 yeah. I mean, we basically are designing puzzles for people to solve, even if they're story puzzles or graphic puzzles or sound puzzles or whatever, you know, even spatial puzzles. There the idea is to give somebody something fun that is intriguing to play with, then you end up coming with story and after that, because after a while, even the most most exciting mechanics get dull, right? I mean, you start out shooting spaceships, but you can only shoot spaceships for so long, or you start out playing Tetris, and you only put shapes together for so long before it doesn't mean anything that then you start adding in story to give people a reason to keep playing right and a reason to keep going through these things. And I've written a lot of video games over the years, basically with that kind of a philosophy, is give people nuggets of story, give them a plot to work their way through, and reward them for getting through different stages, and they will pretty much follow you through anything. It's amazing.   Michael Hingson ** 09:09 Is that true Dungeons and Dragons too?   Matt Forbeck ** 09:13 It is. All of the stories are less structured there. If you're doing a video game, you know you the team has a lot of control over you. Give the player a limited amount of control to do things, but if you're playing around a table with people, it's more of a cooperative kind of experience, where we're all kind of coming up with a story, the narrator or the Game Master, the Dungeon Master, sets the stage for everything, but then the players have a lot of leeway doing that, and they will always screw things up for you, too. No matter what you think is going to happen, the players will do something different, because they're individuals, and they're all amazing people. That's actually to me, one of the fun things about doing tabletop games is that, you know, the computer can only react in a limited number of ways, whereas a human narrator and actually change things quite drastically and roll. With whatever people come up with, and that makes it tremendous fun.   Speaker 1 ** 10:04 Do you think AI is going to enter into all that and maybe improve some of the   Matt Forbeck ** 10:09 old stuff? It's going to add your end to it, whether it's an ad, it's going to approve it as a large question. Yeah. So I've been ranting about AI quite a bit lately with my friends and family. But, you know, I think the problem with AI, it can be very helpful a lot of ways, but I think it's being oversold. And I think it's especially when it's being oversold for thing, for ways for people to replace writers and creative thinking, Yeah, you know, you're taking the fun out of everything. I mean, the one thing I like to say is if, if you can't be bothered to write this thing that you want to communicate to me, I'm not sure why I should be bothered to read this thing well.   Speaker 1 ** 10:48 And I think that AI will will evolve in whatever way it does. But the fact of the matter is, So do people. And I think that, in fact, people are always going to be necessary to make the process really work? AI can only do and computers can only do so much. I mean, even Ray Kurzweil talks about the singularity when people and computer brains are married, but that still means that you're going to have the human element. So it's not all going to be the computer. And I'm not ready to totally buy into to what Ray says. And I used to work for Ray, so I mean, I know Ray Well, but, but the but the bottom line is, I think that, in fact, people are always going to be able to be kind of the, the mainstay of it, as long as we allow that, if we, if we give AI too much power, then over time, it'll take more power, and that's a problem, but that's up to us to deal with?   Matt Forbeck ** 11:41 No, I totally agree with that. I just think right now, there's a very large faction of people who it's in their economic interest to oversell these things. You know, people are making chips. They're building server farms. A lot of them are being transferred from people are doing blockchain just a few years ago, and they see it as the hot new thing. The difference is that AI actually has a lot of good uses. There's some amazing things will come out of llms and such. But I again, people are over the people are selling this to us. Are often over promising things, right?   Speaker 1 ** 12:11 Yeah, well, they're not only over promising but they're they're really misdirecting people. But the other side of it is that, that, in fact, AI as a concept and as a technology is here, and we have control over how we use it. I've said a couple times on this this podcast, and I've said to others, I remember when I first started hearing about AI, I heard about the the fact that teachers were bemoaning the pack, that kids were writing their papers just using AI and turning them in, and it wasn't always easy to tell whether it was something that was written by AI or was written by the student. And I come from a little bit different view than I think a lot of people do. And my view basically is, let the kids write it if with AI, if that's what they're going to do, but then what the teacher needs to do is to take one period, for example, and give every student in that class the opportunity to come up and defend whatever paper they have. And the real question is, can they defend the paper? Which means, have they really learned the subject, or are they just relying on AI,   Matt Forbeck ** 13:18 yeah, I agree with that. I think the trouble is, a lot of people, children, you know, who are developing their abilities and their morals about this stuff, they use it as just a way to complete the assignment, right? And many of them don't even read what they turn in, right, right? Just know that they've got something here that will so again, if you can't be bothered to read the thing that you manufactured, you're not learning anything about it,   Speaker 1 ** 13:39 which is why, if you are forced to defend it, it's going to become pretty obvious pretty fast, whether you really know it or not. Now, I've used AI on a number of occasions in various ways, but I use it to maybe give me ideas or prepare something that I then modify and shape. And I may even interact with AI a couple of times, but I'm definitely involved with the process all the way down the line, because it still has to be something that I'm responsible for.   Matt Forbeck ** 14:09 I agree. I mean, the whole point of doing these things is for people to connect with each other, right? I want to learn about the ideas you have in your head. I want to see how they jive with ones in my head. But if I'm just getting something that's being spit out by a machine and not you, and not being curated by you at any point, that doesn't seem very useful, right? So if you're the more involved people are in it, the more useful it is.   Speaker 1 ** 14:31 Well, I agree, and you know, I think again, it's a tool, and we have to decide how the tool is going to be used, which is always the way it ought to be. Right?   Matt Forbeck ** 14:42 Exactly, although sometimes it's large corporations deciding,   Speaker 1 ** 14:45 yeah, well, there's that too. Well, individuals,   Matt Forbeck ** 14:49 we get to make our own choices. Though you're right,   Speaker 1 ** 14:51 yes, and should Well, so, so when did you start bringing writing into what you. Did, and make that a really significant part of what you did?   Matt Forbeck ** 15:03 Well, pretty early on, I mean, I started doing one of the first things I did was a gaming zine, which was basically just a print magazine that was like, you know, 32 pages, black and white, about the different tabletop games. So we were writing those in the days, design and writing are very closely linked when it comes to tabletop games and even in video games. The trick of course is that designing a game and writing the rules are actually two separate sets of skills. So one of the first professional gig I ever had during writing was in games was some friends of mine had designed a game for a company called Mayfair games, which went on to do sellers of contain, which is a big, uh, entry level game, and but they needed somebody to write the rules, so they called me over, showed me how to play the game. I took notes and I I wrote it down in an easy to understand, clear way that people had just picked up the box. Could then pick it up and teach themselves how to play, right? So that was early on how I did it. But the neat thing about that is it also taught me to think about game design. I'm like, when I work on games, I think about, who is this game going to be for, and how are we going to teach it to them? Because if they can't learn the game, there's no point of the game at all, right?   Speaker 1 ** 16:18 And and so I'm right? I'm a firm believer that a lot of technical writers don't do a very good job of technical writing, and they write way over people's heads. I remember the first time I had to write, well, actually, I mentioned I worked for Kurzweil. I was involved with a project where Ray Kurzweil had developed his original omniprent optical character recognition system. And I and the National Federation of the Blind created with him a project to put machines around the country so that blind people could use them and give back to Ray by the time we were all done, recommendations as to what needed to go in the final first production model of the machine. So I had to write a training manual to teach people how to use it. And I wrote this manual, and I was always of the opinion that it had to be pretty readable and usable by people who didn't have a lot of technical knowledge. So I wrote the manual, gave it to somebody to read, and said, Follow the directions and and work with the machine and all that. And they did, and I was in another room, and they were playing with it for a couple of hours, and they came in and they said, I'm having a problem. I can't figure out how to turn off the machine. And it turns out that I had forgotten to put in the instruction to turn off the machine. And it wasn't totally trivial. There were steps you had to go through. It was a Data General Nova two computer, and you had to turn it off the right way and the whole system off the appropriate way, or you could, could mess everything up. So there was a process to doing it. So I wrote it in, and it was fine. But, you know, I've always been a believer that the textbooks are way too boring. Having a master's degree in physics, I am of the opinion that physics textbook writers, who are usually pretty famous and knowledgeable scientists, ought to include with all the text and the technical stuff they want to put in, they should put in stories about what they did in you bring people in, draw them into the whole thing, rather than just spewing out a bunch of technical facts.   Matt Forbeck ** 18:23 No, I agree. My my first calculus professor was a guy who actually explained how Newton and Leipzig actually came up with calculus, and then he would, you know, draw everything on the board and turn around say, and isn't that amazing? And you were, like, just absolutely enamored with the idea of how they had done these things, right? Yeah. And what you're doing there, when you, when you, when you give the instructions to somebody and say, try this out. That's a very big part of gaming, actually, because what we do this thing called play testing, where we take something before it's ready to be shown to the public, and we give it to other people and say, try this out. See how it works. Let me know when you're starting out of your first playing you play with like your family and friends and people will be brutal with you and give you hints about how you can improve things. But then, even when you get to the rules you're you send those out cold to people, or, you know, if you're a big company, you watch them through a two way mirror or one way mirror, and say, Hey, let's see how they react to everything. And then you take notes, and you try to make it better every time you go through. And when I'm teaching people to play games at conventions, for instance, I will often say to them, please ask questions if you don't understand anything, that doesn't mean you're dumb. Means I didn't explain it well enough, right? And my job as a person writing these rules is to explain it as well as I humanly can so it can't be misconstrued or misinterpreted. Now that doesn't mean you can correct everything. Somebody's always got like, Oh, I missed that sentence, you know, whatever. But you do that over and over so you can try to make it as clear and concise as possible, yeah.   Speaker 1 ** 19:52 Well, you have somewhat of a built in group of people to help if you let your kids get involved. Involved. So how old are your kids?   Matt Forbeck ** 20:03 My eldest is 26 he'll be 27 in January. Marty is a game designer, actually works with me on the marble tabletop role playing game, and we have a new book coming out, game book for Minecraft, called Minecraft role for adventure, that's coming out on July 7, I think, and the rest of the kids are 23 we have 423 year olds instead of quadruplets, one of whom is actually going into game design as well, and the other says two are still in college, and one has moved off to the work in the woods. He's a very woodsy boy. Likes to do environmental education with people.   Speaker 1 ** 20:39 Wow. Well, see, but you, but you still have a good group of potential game designers or game critics anyway.   Matt Forbeck ** 20:47 Oh, we all play games together. We have a great time. We do weekly game nights here. Sometimes they're movie nights, sometimes they're just pizza nights, but we shoot for game and pizza   Speaker 1 ** 20:56 if we get lucky and your wife goes along with all this too.   Matt Forbeck ** 21:00 She does. She doesn't go to the game conventions and stuff as much, and she's not as hardcore of a gamer, but she likes hanging out with the kids and doing everything with us. We have a great time.   Speaker 1 ** 21:10 That's that's pretty cool. Well, you, you've got, you've got to build an audience of some sorts, and that's neat that a couple of them are involved in it as well. So they really like what dad does, yeah,   Matt Forbeck ** 21:23 yeah. We, I started taking them each to conventions, which are, you know, large gatherings gamers in real life. The biggest one is Gen Con, which happens in Indianapolis in August. And last year, I think, we had 72,000 people show up. And I started taking the kids when they were 10 years old, and my wife would come up with them then. And, you know, 10 years old is a lot. 72,000 people is a lot for a 10 year old. So she can mention one day and then to a park the next day, you know, decompress a lot, and then come back on Saturday and then leave on Sunday or whatever, so that we didn't have them too over stimulated. But they really grown to love it. I mean, it's part of our annual family traditions in the summer, is to go do these conventions and play lots of games with each other and meet new people too well.   Speaker 1 ** 22:08 And I like the way you put it. The games are really puzzles, which they are, and it's and it's fun. If people would approach it that way, no matter what the game is, they're, they're aspects of puzzles involved in most everything that has to do with the game, and that's what makes it so fun.   Matt Forbeck ** 22:25 Exactly, no. The interesting thing is, when you're playing with other people, the other people are changing the puzzles from their end that you have to solve on your end. And sometimes the puzzle is, how do I beat this person, or how do I defeat their strategy, or how do I make an alliance with somebody else so we can win? And it's really always very intriguing. There's so many different types of games. There's nowadays, there's like something like 50 to 100 new board games that come out and tabletop games every month, right? It's just like a fire hose. It's almost like, when I was starting out as a novelist, I would go into Barnes and Noble or borders and go, Oh my gosh, look at all these books. And now I do the same thing about games. It's just, it's incredible. Nobody, no one person, could keep up with all of them.   Speaker 1 ** 23:06 Yeah, yeah, yeah, way too much. I would love to explore playing more video games, but I don't. I don't own a lot of the technology, although I'm sure that there are any number of them that can be played on a computer, but we'll have to really explore and see if we can find some. I know there are some that are accessible for like blind people with screen readers. I know that some people have written a few, which is kind of cool. Yeah.   Matt Forbeck ** 23:36 And Xbox has got a new controller out that's meant to be accessible to large amount of people. I'm not sure, all the different aspects of it, but that's done pretty well, too   Speaker 1 ** 23:44 well. And again, it comes down to making it a priority to put all of that stuff in. It's not like it's magic to do. It's just that people don't know how to do it. But I also think something else, which is, if you really make the products more usable, let's say by blind people with screen readers. You may be especially if it's well promoted, surprised. I'm not you necessarily, but people might well be surprised as to how many others might take advantage of it so that they don't necessarily have to look at the screen, or that you're forced to listen as well as look in order to figure out what's going on or take actions.   Matt Forbeck ** 24:29 No, definitely true. It's, you know, people audio books are a massive thing nowadays. Games tend to fall further behind that way, but it's become this incredible thing that obviously, blind people get a great use out of but my wife is addicted to audio books now. She actually does more of those than she does reading. I mean, I technically think they're both reading. It's just one's done with yours and one's done with your eyes.   Speaker 1 ** 24:51 Yeah, there's but there's some stuff, whether you're using your eyes or your fingers and reading braille, there's something about reading a book that way that's. Even so a little bit different than listening to it. Yeah, and there's you're drawn in in some ways, in terms of actually reading that you're not necessarily as drawn into when you're when you're listening to it, but still, really good audio book readers can help draw you in, which is important, too,   Matt Forbeck ** 25:19 very much. So yeah, I think the main difference for reading, whether it's, you know, again, through Braille or through traditional print, is that you can stop. You can do it at your own pace. You can go back and look at things very easily, or read or check things, read things very easily. That you know, if you're reading, if you're doing an audio book, it just goes on and it's straight on, boom, boom, boom, pace. You can say, Wait, I'm going to put this down here. What was that thing? I remember back there? It was like three pages back, but it's really important, let me go check that right.   Speaker 1 ** 25:50 There are some technologies that allow blind people and low vision people and others, like people with dyslexia to use an audio book and actually be able to navigate two different sections of it. But it's not something that is generally available to the whole world, at least to the level that it is for blind people. But I can, I can use readers that are made to be able to accept the different formats and go back and look at pages, go back and look at headings, and even create bookmarks to bookmark things like you would normally by using a pen or a pencil or something like that. So there are ways to do some of that. So again, the technology is making strides.   Matt Forbeck ** 26:37 That's fantastic. Actually, it's wonderful. Just, yeah, it's great. I actually, you know, I lost half the vision of my right eye during back through an autoimmune disease about 13 years ago, and I've always had poor vision. So I'm a big fan of any kind of way to make things easier,   Speaker 1 ** 26:54 like that. Well, there, there are things that that are available. It's pretty amazing. A guy named George curser. Curser created a lot of it years ago, and it's called the DAISY format. And the whole idea behind it is that you can actually create a book. In addition to the audio tracks, there are XML files that literally give you the ability to move and navigate around the book, depending on how it's created, as final level as you choose.   Matt Forbeck ** 27:25 Oh, that's That's amazing. That's fantastic. I'm actually really glad to hear that.   Speaker 1 ** 27:28 So, yeah, it is kind of fun. So there's a lot of technology that's that's doing a lot of different sorts of things and and it helps. But um, so for you, in terms of dealing with, with the games, you've, you've written games, but you've, you've actually written some novels as well, right?   Matt Forbeck ** 27:50 Yeah, I've got like 30, it depends on how you count a novel, right? Okay, like some of my books are to pick a path books, right? Choose Your Own Adventure type stuff. So, but I've got 35 traditional novels written or more, I guess, now, I lost track a while ago, and probably another dozen of these interactive fiction books as well. So, and I like doing those. I've also written things like Marvel encyclopedias and Avengers encyclopedias and all sorts of different pop culture books. And, you know, I like playing in different worlds. I like writing science fiction, fantasy, even modern stuff. And most of it, for me comes down to telling stories, right? If you like to tell stories, you can tell stories through a game or book or audio play or a TV show or a comic, or I've done, you know, interactive museum, games and displays, things like that. The main thing is really a story. I mean, if you're comfortable sitting down at a bar and having a drink with somebody, doesn't have to be alcohol, just sitting down and telling stories with each other for fun. That's where the core of it all is really   Speaker 1 ** 28:58 right. Tell me about interactive fiction book.   Matt Forbeck ** 29:01 Sure, a lot of these are basically just done, like flow charts, kind of like the original Zork and adventure that you were talking about where you I actually, I was just last year, I brought rose Estes, who's the inventor of the endless quest books, which were a cross between Dungeons and Dragons, and choose your own adventure books. She would write the whole thing out page by page on a typewriter, and then, in order to shuffle the pages around so that people wouldn't just read straight through them, she'd throw them all up in the air and then just put them back in whatever order they happen to be. But essentially, you read a section of a book, you get to the end, and it gives you a choice. Would you like to go this way or that way? Would you like to go beat up this goblin? Or would you like to make friends with this warrior over here? If you want to do one of these things, go do page xx, right? Got it. So then you turn to that page and you go, boom, some, actually, some of the endless quest books I know were turned into audio books, right? And I actually, I. Um, oddly, have written a couple Dungeons and Dragons, interactive books, audio books that have only been released in French, right? Because there's a company called Looney l, u n, i, i that has this little handheld device that's for children, that has an A and a B button and a volume button. And you, you know, you get to the point that says, if you want to do this, push a, if you want to do that, push B, and the kids can go through these interactive stories and and, you know, there's ones for clue and Dungeons and Dragons and all sorts of other licenses, and some original stories too. But that way there's usually, like, you know, it depends on the story, but sometimes there's, like, 10 to 20 different endings. A lot of them are like, Oh no, you've been killed. Go back to where you started, right? And if you're lucky, the longer ones are, the more fun ones. And you get to, you know, save the kingdom and rescue the people and make good friends and all that good stuff,   Michael Hingson ** 30:59 yeah, and maybe fall in love with the princess or Prince.   Matt Forbeck ** 31:02 Yeah, exactly right. It all depends on the genre and what you're working in. But the idea is to give people some some choices over how they want the story to go. You're like, Well, do you want to investigate this dark, cold closet over here, or would you rather go running outside and playing around? And some of them can seem like very innocent choices, and other ones are like, well, uh, 10 ton weight just fell on. You go back to the last thing.   Speaker 1 ** 31:23 So that dark hole closet can be a good thing or a bad thing,   Matt Forbeck ** 31:28 exactly. And the trick is to make the deaths the bad endings, actually just as entertaining as anything else, right? And then people go, Well, I got beat, and I gotta go back and try that again. So yeah, if they just get the good ending all the way through, they often won't go back and look at all the terrible ones. So it's fun to trick them sometimes and have them go into terrible spots. And I like to put this one page in books too that sometimes says, How did you get here? You've been cheating there. This book, this page, is actually not led to from any other part of the book. You're just flipping   Speaker 1 ** 31:59 through. Cheater, cheater book, do what you   Matt Forbeck ** 32:04 want, but if you want to play it the right way, go back.   Speaker 1 ** 32:07 Kid, if you want to play the game. Yeah, exactly. On the other hand, some people are nosy.   Matt Forbeck ** 32:15 You know, I was always a kid who would poke around and wanted to see how things were, so I'm sure I would have found that myself but absolutely related, you know,   Speaker 1 ** 32:23 yeah, I had a general science teacher who brought in a test one day, and he gave it to everyone. And so he came over to me because it was, it was a printed test. He said, Well, I'm not going to give you the test, because the first thing it says is, read all the instructions, read, read the test through before you pass it, before you take it. And he said, most people won't do that. And he said, I know you would. And the last question on the test is answer, only question one.   Matt Forbeck ** 32:55 That's great. Yeah, that's a good one. Yeah,   Speaker 1 ** 32:57 that was cute. And he said, I know that. I that there's no way you would, would would fall for that, because you would say, Okay, let's read the instructions and then read the whole test. That's what it said. And the instruction were, just read the whole test before you start. And people won't do that.   Matt Forbeck ** 33:13 No, they'll go through, take the whole thing. They get there and go, oh, did I get there? Was a, there's a game publisher. I think it was Steve Jackson Games, when they were looking for people, write for them, or design stuff for them, or submit stuff to them, would have something toward the end of the instructions that would say, put like a the letter seven, or put seven a on page one right, and that way they would know if you had read the instructions, if you hadn't bothered to Read the instructions, they wouldn't bother reading anything else.   Speaker 1 ** 33:42 Yeah, which is fair, because the a little harsh, well, but, but, you know, we often don't learn enough to pay attention to details. I know that when I was taking physics in college, that was stressed so often it isn't enough to get the numbers right. If you don't get the units right as well. Then you're, you're not really paying attention to the details. And paying attention to the details is so important.   Matt Forbeck ** 34:07 That's how they crash from those Mars rovers, wasn't it? They somebody messed up the units, but going back and forth between metric and, yeah, and Imperial and, well, you know, it cost somebody a lot of money at one point. Yeah. Yeah. What do you   Speaker 1 ** 34:21 this is kind of the way it goes. Well, tell me, yeah. Well, they do matter, no matter what people think, sometimes they do matter. Well, tell me about the Diana Jones award. First of all, of course, the logical question for many people is, who is Diana Jones? Yeah, Diana Jones doesn't exist, right? That's There you go. She's part game somewhere? No, no, it doesn't be in a game somewhere.   Matt Forbeck ** 34:43 Then now there's actually an author named Diana Wynne Jones, who's written some amazing fantasy stories, including Howell's Moving Castle, which has turned into a wonderful anime movie, but it has nothing to do with her or any other person. Because originally, the Diana Jones award came about. Because a friend of mine, James Wallace, had somehow stumbled across a trophy that fell into his hands, and it was a pub trivia trophy that used to be used between two different gaming companies in the UK, and one of those was TSR, UK, the United Kingdom department. And at one point, the company had laid off everybody in that division just say, Okay, we're closing it all down. So the guys went and burned a lot of the stuff that they had, including a copy of the Indiana Jones role playing game, and the only part of the logo that was left said Diana Jones. And for some reason, they put this in a in a fiberglass or Plexiglas pyramid, put it on a base, a wooden base, and it said the Diana Jones award trophy, right? And this was the trophy that they used they passed back and forth as a joke for their pub trivia contest. Fell into James's hands, and he decided, You know what, we're going to give this out for the most excellent thing in gaming every year. And we've now done this. This will be 25 years this summer. We do it at the Wednesday night before Gen Con, which starts on Thursday, usually at the end of July or early August. And as part of that, actually, about five years ago, we started, one of the guys suggested we should do something called the emerging designers program. So we actually became a 501, c3, so we could take donations. And now we take four designers every year, fly them in from wherever they happen to be in the world, and put them up in a hotel, give them a badge the show, introduce them to everybody, give them an honorarium so they can afford to skip work for a week and try to help launch their careers. I mean, these are people that are in the first three years of their design careers, and we try to work mostly with marginalized or et cetera, people who need a little bit more representation in the industry too. Although we can select anybody, and it's been really well received, it's been amazing. And there's a group called the bundle of holding which sells tabletop role playing game PDFs, and they've donated 10s of 1000s of dollars every year for us to be able to do this. And it's kind of funny, because I never thought I'd be end up running a nonprofit, but here I'm just the guy who writes checks to the different to the emerging designer program. Folks are much more tied into that community that I am. But one of the real reasons I wanted to do something like that or be involved with it, because if you wander around with these conventions and you notice that it starts getting very gray after a while, right? It's you're like, oh, there's no new people coming in. It's all older people. I we didn't I didn't want us to all end up as like the Grandpa, grandpa doing the HO model railroad stuff in the basement, right? This dying hobby that only people in their 60s and 70s care about. So bringing in fresh people, fresh voices, I think, is very important, and hopefully we're doing some good with that. It's been a lot of fun either way.   Speaker 1 ** 37:59 Well, I have you had some success with it? Yeah, we've   Matt Forbeck ** 38:02 had, well, let's see. I think we've got like 14 people. We've brought in some have already gone on to do some amazing things. I mean, it's only been a few years, so it's hard to tell if they're gonna be legends in their time, but again, having them as models for other people to look at and say, Oh, maybe I could do that. That's been a great thing. The other well, coincidentally, Dungeons and Dragons is having its best 10 year streak in its history right now, and probably is the best selling it's ever been. So coinciding with that, we've seen a lot more diversity and a lot more people showing up to these wonderful conventions and playing these kinds of games. There's also been an advent of this thing called actual play, which is the biggest one, is a group called Critical Role, which is a whole bunch of voice actors who do different cartoons and video games and such, and they play D and D with each other, and then they record the games, and they produce them on YouTube and for podcasts. And these guys are amazing. There's a couple of other ones too, like dimension 20 and glass cannon, the critical role guys actually sold out a live performance at Wembley Arena last summer. Wow. And dimension. Dimension 20 sold out Madison Square Garden. I'm like, if you'd have told me 20 years ago that you know you could sell out an entire rock stadium to have people watch you play Dungeons and Dragons, I would have laughed. I mean, there's no way it would have been possible. But now, you know, people are very much interested in this. It's kind of wild, and it's, it's fun to be a part of that. At some level,   Speaker 1 ** 39:31 how does the audience get drawn in to something like that? Because they are watching it, but there must be something that draws them in.   Matt Forbeck ** 39:39 Yeah, part of it is that you have some really skilled some actors are very funny, very traumatic and very skilled at improvisation, right? So the the dungeon master or Game Master will sit there and present them with an idea or whatever. They come up each with their own characters. They put them in wonderful, strong voices. They kind of inhabit the roles in a way that an actor. A really top level actor would, as opposed to just, you know, me sitting around a table with my friends. And because of that, they become compelling, right? My Marty and my his wife and I were actually at a convention in Columbus, Ohio last weekend, and this group called the McElroy family, actually, they do my brother, my brother and me, which is a hit podcast, but they also do an actual play podcast called The Adventure zone, where they just play different games. And they are so funny. These guys are just some of the best comedians you'll ever hear. And so them playing, they actually played our Marvel game for a five game session, or a five podcast session, or whatever, and it was just stunningly fun to listen to. People are really talented mess around with something that we built right it's very edifying to see people enjoying something that you worked on.   Speaker 1 ** 40:51 Do you find that the audiences get drawn in and they're actually sort of playing the game along, or as well? And may disagree with what some of the choices are that people make?   Matt Forbeck ** 41:02 Oh, sure. But I mean, if the choices are made from a point of the character that's been expressed, that people are following along and they they already like the character, they might go, Oh, those mean, you know that guy, there are some characters they love to hate. There are some people they're they're angry at whatever, but they always really appreciate the actors. I mean, the actors have become celebrities in their own right. They've they sell millions of dollars for the comic books and animated TV shows and all these amazing things affiliated with their actual play stuff. And it's, I think it, part of it is because, it's because it makes the games more accessible. Some people are intimidated by these games. So it's not really, you know, from a from a physical disability kind of point. It's more of a it makes it more accessible for people to be nervous, to try these things on their own, or don't really quite get how they work. They can just sit down and pop up YouTube or their podcast program and listen into people doing a really good job at it. The unfortunate problem is that the converse of that is, when you're watching somebody do that good of a job at it, it's actually hard to live up to that right. Most people who play these games are just having fun with their friends around a table. They're not performing for, you know, 10s of 1000s, if not hundreds of 1000s of people. So there's a different level of investments, really, at that point, and some people have been known to be cowed by that, by that, or daunted by that.   Speaker 1 ** 42:28 You work on a lot of different things. I gather at the same time. What do you what do you think about that? How do you like working on a lot of different projects? Or do you, do you more focus on one thing, but you've got several things going on, so you'll work on something for one day, then you'll work on something else. Or how do you how do you do it all?   Matt Forbeck ** 42:47 That's a good question. I would love to just focus on one thing at a time. Now, you know the trouble is, I'm a freelancer, right? I don't set my I don't always get to say what I want to work on. I haven't had to look for work for over a decade, though, which has been great. People just come to me with interesting things. The trouble is that when you're a freelancer, people come in and say, Hey, let's work on this. I'm like, Yeah, tell me when you're ready to start. And you do that with like, 10 different people, and they don't always line up in sequence properly, right? Yeah? Sometimes somebody comes up and says, I need this now. And I'm like, Yeah, but I'm in the middle of this other thing right now, so I need to not sleep for another week, and I need to try to figure out how I'm going to put this in between other things I'm working on. And I have noticed that after I finish a project, it takes me about a day or three to just jump track. So if I really need to, I can do little bits here and there, but to just fully get my brain wrapped around everything I'm doing for a very complex project, takes me a day or three to say, Okay, now I'm ready to start this next thing and really devote myself to it. Otherwise, it's more juggling right now, having had all those kids, probably has prepared me to juggle. So I'm used to having short attention span theater going on in my head at all times, because I have to jump back and forth between things. But it is. It's a challenge, and it's a skill that you develop over time where you're like, Okay, I can put this one away here and work on this one here for a little while. Like today, yeah, I knew I was going to talk to you, Michael. So I actually had lined up another podcast that a friend of mine wanted to do with me. I said, Let's do them on the same day. This way I'm not interrupting my workflow so much, right? Makes sense? You know, try to gang those all together and the other little fiddly bits I need to do for administration on a day. Then I'm like, Okay, this is not a day off. It's just a day off from that kind of work. It's a day I'm focusing on this aspect of what I do.   Speaker 1 ** 44:39 But that's a actually brings up an interesting point. Do you ever take a day off or do what do you do when you're when you deciding that you don't want to do gaming for a while?   Matt Forbeck ** 44:49 Yeah, I actually kind of terrible. But you know, you know, my wife will often drag me off to places and say we're going to go do this when. Yes, we have a family cabin up north in the Upper Peninsula of Michigan that we go to. Although, you know, my habit there is, I'll work. I'll start work in the morning on a laptop or iPad until my battery runs out, and then I shut it down, put on a charger, and then I go out and swim with everybody for the rest of the day. So it depends if I'm on a deadline or not, and I'm almost always on a deadline, but there are times I could take weekends off there. One of the great things of being a freelancer, though, and especially being a stay at home father, which is part of what I was doing, is that when things come up during the middle of the week, I could say, oh, sure, I can be flexible, right? The trouble is that I have to pay for that time on my weekends, a lot of the time, so I don't really get a lot of weekends off. On the other hand, I'm not I'm not committed to having to work every day of the week either, right? I need to go do doctor appointments, or we want to run off to Great America and do a theme park or whatever. I can do that anytime I want to. It's just I have to make up the time at other points during the week. Does your wife work? She does. She was a school social worker for many years, and now as a recruiter at a local technical college here called Black Hawk tech. And she's amazing, right? She's fantastic. She has always liked working. The only time she stopped working was for about a year and a half after the quads were born, I guess, two years. And that was the only time I ever took a job working with anybody else, because we needed the health insurance, so I we always got it through her. And then when she said, Well, I'm gonna stay home with the kids, which made tons of sense, I went and took a job with a video game company up in Madison, Wisconsin called Human Head Studios for about 18 months, 20 months. And then the moment she told me she was thinking about going back to work, I'm like, Oh, good, I can we can Cobra for 18 months and pay for our own health insurance, and I'm giving notice this week, and, you know, we'll work. I left on good terms that everybody. I still talk to them and whatever, but I very much like being my own boss and not worrying about what other people are going to tell me to do. I work with a lot of clients, which means I have a lot of people telling me what to do. But you know, if it turns out bad, I can walk I can walk away. If it turns out good, hopefully we get to do things together, like the the gig I've been working out with Marvel, I guess, has been going on for like, four years now, with pretty continuous work with them, and I'm enjoying every bit of it. They're great people to work with.   Speaker 1 ** 47:19 Now, you were the president of Pinnacle entertainment for a little while. Tell me about that.   Matt Forbeck ** 47:24 I was, that was a small gaming company I started up with a guy named Shane Hensley, who was another tabletop game designer. Our big game was something called Dead Lands, which was a Western zombie cowboy kind of thing. Oh gosh, Western horror. So. And it was pretty much a, you know, nobody was doing Western horror back in those days. So we thought, Oh, this is safe. And to give you an example of parallel development, we were six months into development, and another company, White Wolf, which had done a game called Vampire the Masquerade, announced that they were doing Werewolf the Wild West. And we're like, you gotta be kidding me, right? Fortunately, we still released our game three months before there, so everybody thought we were copying them, rather than the other way around. But the fact is, we were. We both just came up with the idea independently. Right? When you work in creative fields, often, if somebody wants to show you something, you say, I'd like to look at you have to sign a waiver first that says, If I do something like this, you can't sue me. And it's not because people are trying to rip you off. It's because they may actually be working on something similar, right already. Because we're all, you know, swimming in the same cultural pool. We're all, you know, eating the same cultural soup. We're watching or watching movies, playing games, doing whatever, reading books. And so it's not unusual that some of us will come up with similar ideas   Speaker 1 ** 48:45 well, and it's not surprising that from time to time, two different people are going to come up with somewhat similar concepts. So that's not a big surprise, exactly, but   Matt Forbeck ** 48:56 you don't want people getting litigious over it, like no, you don't be accused of ripping anybody off, right? You just want to be as upfront with people. With people. And I don't think I've ever actually seen somebody, at least in gaming, in tabletop games, rip somebody off like that. Just say, Oh, that's a great idea. We're stealing that it's easier to pay somebody to just say, Yes, that's a great idea. We'll buy that from you, right? As opposed to trying to do something unseemly and criminal?   Speaker 1 ** 49:24 Yeah, there's, there's something to be said for having real honor in the whole process.   Matt Forbeck ** 49:30 Yeah, I agree, and I think that especially if you're trying to have a long term career in any field that follows you, if you get a reputation for being somebody who plays dirty, nobody wants to play with you in the future, and I've always found it to be best to be as straightforward with people and honest, especially professionally, just to make sure that they trust you. Before my quadruplets were born, you could have set your clock by me as a freelancer, I never missed a deadline ever, and since then, I've probably it's a. Rare earth thing to make a deadline, because, you know, family stuff happens, and you know, there's just no controlling it. But whenever something does happen, I just call people up and say, hey, look, it's going to be another week or two. This is what's going on. And because I have a good reputation for completing the job and finishing quality work, they don't mind. They're like, Oh, okay, I know you're going to get this to me. You're not just trying to dodge me. So they're willing to wait a couple weeks if they need to, to get to get what they need. And I'm very grateful to them for that. And I'm the worst thing somebody can do is what do, what I call turtling down, which is when it's like, Oh no, I'm late. And then, you know, they cut off all communication. They don't talk to anybody. They just kind of try to disappear as much as they can. And we all, all adults, understand that things happen in your life. It's okay. We can cut you some slack every now and then, but if you just try to vanish, that's not even possible.   Speaker 1 ** 50:54 No, there's a lot to be there's a lot to be said for trust and and it's so important, I think in most anything that we do, and I have found in so many ways, that there's nothing better than really earning someone's trust, and they earning your trust. And it's something I talk about in my books, like when live with a guide dog, live like a guide dog, which is my newest book, it talks a lot about trust, because when you're working with a guide dog, you're really building a team, and each member of the team has a specific job to do, and as the leader of the team, it's my job to also learn how to communicate with the other member of the team. But the reality is, it still comes down to ultimately, trust, because I and I do believe that dogs do love unconditionally, but they don't trust unconditionally. But the difference between dogs and people is that people that dogs are much more open to trust, for the most part, unless they've just been totally traumatized by something, but they're more open to trust. And there's a lesson to be learned there. No, I   Matt Forbeck ** 52:03 absolutely agree with that. I think, I think most people in general are trustworthy, but as you say, a lot of them have trauma in their past that makes it difficult for them to open themselves up to that. So that's actually a pretty wonderful way to think about things. I like that,   Speaker 1 ** 52:17 yeah, well, I think that trust is is so important. And I know when I worked in professional sales, it was all about trust. In fact, whenever I interviewed people for jobs, I always asked them what they were going to sell, and only one person ever answered me the way. I really hoped that everybody would answer when I said, So, tell me what you're going to be selling. He said, The only thing I have to really sell is myself and my word, and nothing else. It really matters. Everything else is stuff. What you have is stuff. It's me selling myself and my word, and you have to, and I would expect you to back me up. And my response was, as long as you're being trustworthy, then you're going to get my backing all the way. And he was my most successful salesperson for a lot of reasons, because he got it.   Matt Forbeck ** 53:08 Yeah, that's amazing. I mean, I mean, I've worked with people sourcing different things too, for sales, and if you can rely on somebody to, especially when things go wrong, to come through for you. And to be honest with you about, you know, there's really that's a hard thing to find. If you can't depend on your sources for what you're building, then you can't depend on anything. Everything else falls apart.   Speaker 1 ** 53:29 It does. You've got to start at the beginning. And if people can't earn your trust, and you earn theirs, there's a problem somewhere, and it's just not going to work.   Matt Forbeck ** 53:39 Yeah, I just generally think people are decent and want to help. I mean, I can't tell you how many times I've had issues. Car breaks down the road in Wisconsin. Here, if somebody's car goes in the ditch, everybody stops and just hauls them out. It's what you do when the quads were born, my stepmother came up with a sign up sheet, a booklet that she actually had spiral bound, that people could sign up every three three hours to help come over and feed and bathe, diaper, whatever the kids and we had 30 to 35 volunteers coming in every week. Wow, to help us out with that was amazing, right? They just each pick slots, feeding slots, and come in and help us out. I had to take the 2am feeding, and my wife had to take the 5am feeding by ourselves. But the rest of the week we had lots and lots of help, and we were those kids became the surrogate grandchildren for, you know, 30 to 35 women and couples really, around the entire area, and it was fantastic. Probably couldn't have survived   Speaker 1 ** 54:38 without it. And the other part about it is that all those volunteers loved it, because you all appreciated each other, and it was always all about helping and assisting.   Matt Forbeck ** 54:48 No, we appreciate them greatly. But you know every most of them, like 99% of them, whatever were women, 95 women who are ready for grandchildren and didn't have them. Had grandchildren, and they weren't in the area, right? And they had that, that love they wanted to share, and they just loved the opportunity to do it. It was, I'm choking up here talking about such a great time for us in   Speaker 1 ** 55:11 that way. Now I'm assuming today, nobody has to do diaper duty with the quads, right?   Matt Forbeck ** 55:16 Not until they have their own kids. Just checking, just checking, thankfully, think we're that is long in our past,   Speaker 1 ** 55:23 is it? Is it coming fairly soon for anybody in the future?   Matt Forbeck ** 55:27 Oh, I don't know. That's really entirely up to them. We would love to have grandchildren, but you know, it all comes in its own time. They're not doing no well. I, one of my sons is married, so it's possible, right? And one of my other sons has a long term girlfriend, so that's possible, but, you know, who knows? Hopefully they're they have them when they're ready. I always say, if you have kids and you want them, that's great. If you have, if you don't have kids and you don't want them, that's great. It's when you cross the two things that,   Speaker 1 ** 55:57 yeah, trouble, yeah, that's that is, that is a problem. But you really like working with yourself. You love the entre

    Nerd Shit!
    Thor: Love and Thunder

    Nerd Shit!

    Play Episode Listen Later Sep 12, 2025 72:18


    The Nerds step back into the MCU and take a look back at 2022's Thor: Love and Thunder!

    The Graveyard Shift w/ Mr. Davis
    I'm a Cryptozoologist & I Have a Story To Tell - NoSleep Stories w/ Rain & Thunder Sounds

    The Graveyard Shift w/ Mr. Davis

    Play Episode Listen Later Sep 11, 2025 50:29


    Story written by Anonhttps://www.creepypasta.com/the-fairies/Get my newest audiobook here! https://www.audible.com/pd/Bite-Audiobook/B0FPXR3LBZ?qid=1757549040&sr=1-12&ref_pageloadid=not_applicable&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=P748GKM53479AHD7115K&plink=mavbuIV0rFCk0GYA&pageLoadId=5fMYcGYd2mIrEzZE&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c&ref=a_search_c3_lProduct_1_12

    KNGI Network Podcast Master Feed
    The Bonus Stages Episode 17 – Mish-Mash Mind

    KNGI Network Podcast Master Feed

    Play Episode Listen Later Sep 11, 2025 121:35


    We still out here, its August's (late) episode of The Bonus Stages hosted by DJ LvL! Not a whole lot to say this week other than I've got two hours of the very best in dance and VGM, so tune in, turn up, and jam out. Tracklist: Justin Thornburgh feat. Dewey Newt, Chromatic Apparatus - Hollow Knight "Hallownest Below the Wastes" [OC ReMix] Ben Briggs - No Yoshis Allowed (Super Mario World)   [Bandcamp] Nero - Innocence   [Amazon Music] PrototypeRaptor - Nullification   [OC ReMix] Ed Solo - Age of Dub   [Beatport] SARE - Dearly Beloved   [Bandcamp] djpretzel - Final Fantasy VI "The Sveldt"   [OC ReMix] halc - Secret of Mana "Sunny with a Chance of Thunder"   [OC ReMix] Jokabi - Newbark Town   [Bandcamp] Wasei “JJ” Chikada - Techno Rebellion (Layer01)   [Bandcamp] Pete Frogs - Fairy Fountain   [Bandcamp] Arkasia - Open (Original Mix)   [Bandcamp] Mega Ran and Mister Wilson - Unite! (feat. Tha Kure)   [Bandcamp] arthur x medic, N i i - Bubblegum K.K. (Animal Crossing: New Leaf)   [Bandcamp] Grimecraft - Chemical Plant   [Gamechops] SARE - VS. Yinu   [Bandcamp] Ben Briggs - Damn Nature, You Scary!   [Bandcamp] VGR - Gourmet Race   [Bandcamp] bLiNd - Jet Force Gemini "Anthem Anubis"   [OC ReMix] dj-Jo - Katamari on the Rocks   [Gamechops] Reso - Sungaze (Original Mix)   [Bandcamp] VARIA feat. Pixels & Paradiddles, Mel Decision, Moebius - Castlevania: Aria of Sorrow "Going Deeper"   [OC ReMix] zircon - Adrenalyne Kick (w/ Big Giant Circles, Liontamer)   [Bandcamp] MkVaff - Secret of Mana "Fear of the Flava"   [OC ReMix] Gareth Emery, Ashley Wallbridge, PollyAnna - Lionheart feat. PollyAnna (Hixxy Extended Remix)   [Bandcamp] VGR - Super Smash Bros. Brawl Main Theme   [Bandcamp] James Landino - Mirage Saloon Zone   [Bandcamp] FFmusic Dj - Final Fantasy VI "Celces (Dance)"   [OC ReMix] Esc x Mineral - Soul Toucher (Original)   [Bandcamp] RoBKTA - Can You Feel the Sunshine? (from "Sonic R") (Electronic Version)   [Bandcamp]   Stay funky -DJ LvL   Note 1: Bandcamp links always provided when able. Beatport tracks can usually also be found on AmazonMusic at a lower price and the advantage of unlimited cloud backup, but at a fixed fidelity. Note 2: "Age of Dub" seems to have been removed from beatport? I've never see that before, I've linked Ed Solo's Beatport page.

    Pillar of Truth: Radio Podcast
    The Sons of Thunder, Part 1 |Common Men, Uncommon Calling

    Pillar of Truth: Radio Podcast

    Play Episode Listen Later Sep 11, 2025


    A study of God's love James and John needed to learn about agape love, sacrificial love. They ultimately learned from Christ what it meant to love God and love people.  It's interesting that Jesus used love to mold James and John and their personalities. Jesus taught them lessons about love, and truth, and obedience. Travis shows us the lessons Jesus taught the… The post The Sons of Thunder, Part 1 |Common Men, Uncommon Calling appeared first on Pillar of Truth Radio.

    ThunderCast
    State of the Thunder 11: Mozilla Connect Updates

    ThunderCast

    Play Episode Listen Later Sep 11, 2025 53:49


    State of the Thunder is back after a short hiatus for a new season of answering questions and providing our community with updates on all our products, from mobile and desktop clients to the upcoming Thunderbird Pro! In our first episode of the new season, Alessandro and new cohost Michael Ellis tackle a new batch of your questions with help from members of the Thunderbird team and community. Then they provide updates on the 20-ish top Thunderbird suggestions in Mozilla Connect.  ★ Support this podcast ★

    Space Cats Peace Turtles
    420: Thunder's Edge Lore Teasers

    Space Cats Peace Turtles

    Play Episode Listen Later Sep 10, 2025 103:05


    Hunter and Absol sit down this week to talk about all of the lore teasers that we have for where the story of Twilight Imperium is going to be headed into the upcoming expansion, Thunder's Edge. She is absolutely an expert in this arena and she has a lot of really good information that is public that you might not know about because you might not have read all of the TI books for the RPG, so check it out! For Twilight Imperium Tournaments and SCPT live-shows, click here: https://linktr.ee/spacecatspeaceturtles Music provided by Ben Prunty. Find more at benpruntymusic.com or benprunty.bandcamp.com Additional Music and Sounds by Brian Kupillas. https://wanderinglake.bandcamp.com/ Art by Sun To learn more about our Discord, Patreon, Merch, and more, visit https://spacecatspeaceturtles.com/

    Posted Up with Chris Haynes
    Latest on Kawhi, NBA Northwest Division breakdown with Steve Jones + NFL week 1 reaction with Justin Boone | The Kevin O'Connor Show

    Posted Up with Chris Haynes

    Play Episode Listen Later Sep 10, 2025 108:11


    Kevin O'Connor & Steve Jones break down the Northwest Division heading into the 2025-26 NBA season. The pair dive into the Thunder's title defense, Denver Nuggets' revamped depth and whether the Minnesota Timberwolves belong in the true contender tier. Plus, could the Trail Blazers play with two bigs? And how will the Utah Jazz's promising young core and cast of veterans impact their development? Then, Justin Boone joins to break down early fantasy football surprises and key NFL storylines after Week 1. From J.J. McCarthy's breakout with the Vikings to Caleb Williams' accuracy concerns, waiver wire pickups and head coaches who might already be on the hot seat—all this and more on The Kevin O'Connor Show. (0:30) Kawhi Leonard update(13:09) Josh Giddey re-signs with Bulls(15:49) Northwest Division preview with Steve Jones(16:10) Thunder preview(26:26) Nuggets preview(37:01) Timberwolves preview(44:08) Trail Blazers preview(53:05) Jazz preview(1:02:58) NFL Week 1 recap with Justin Boone

    Topic: Thunder Podcast
    Episode 711: Everything is Thunder-adjacent

    Topic: Thunder Podcast

    Play Episode Listen Later Sep 10, 2025 40:23


    Alex and Dylan link up to discuss the following: The Kawhi/Clippers fiasco How this affects the Thunder Thomas Sorber's injury Future financial implications for the Thunder Third 2-way spot Josh Giddey gets paid What happened to Ben Simmons? And more...

    ASMR Sleep & Relax Meditation
    2 Hours of Ocean Waves Crashing Against a Rocky Shore

    ASMR Sleep & Relax Meditation

    Play Episode Listen Later Sep 10, 2025 120:01 Transcription Available


    Immerse yourself in the powerful rhythm of ocean waves breaking against rugged rocks by the sea. This two-hour soundscape is perfect for deep sleep, meditation, or focused work, capturing the raw energy of the coastline. Ideal for stress relief and reconnecting with nature's vastness.Lose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/supportLose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/support

    ASMR Sleep Recordings
    2 Hours of Rain in the Tropics

    ASMR Sleep Recordings

    Play Episode Listen Later Sep 10, 2025 120:01 Transcription Available


    Welcome to a new episode of ASMR Sleep Recordings. In this episode, you will hear the rain in the tropics. Improve your health and happiness.The sound you hear in this episode creates a calm atmosphere and at the same time blocks out disturbing noises. This will help you de-stress, unwind, and rest. Enjoy two hours of relaxing sounds to help you relax, focus, study and fall asleep.About ASMR Sleep Recordings:The purpose of ASMR Sleep Recording is to help you sleep and concentrate better. This particular episode lasts two hours and has no ads in the middle, so you won't be woken up or disturbed while focusing or relaxing. When you listen to ASMR Sleep Recordings, you can lock your phone, so you won't get any bothersome stimuli from notifications and other sounds from your phone. You can switch between apps while studying or working without pausing the ambient sound.About our sounds:Water creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to running water is an ideal way to turn off all the stressful things life brings, and to de-stress. Some of our most popular sounds include a river, flowing creek, babbling brook, gentle waves on a lake, and a bamboo fountain. Rain also creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to rain is an ideal way to switch off all the stressful things life brings and to de-stress. Some of our most popular sounds are rain on an umbrella, hailstorms, hard rain, soft rain, gentle rain, wind and rain, rain on a car.White noise helps babies and children to get a better and deeper night's sleep. This is because external sounds are masked by the noise. With white noise in the background, your child will not hear annoying cars driving by or dogs barking in bed. This allows your little one to sleep better. And it also saves you as a parent a lot of hours!Pink noise is more common in nature than you might expect. It can be compared to continuous rainfall or wind. In addition to white noise, pink noise is also increasing in popularity, especially in business environments. Because it can increase productivity, concentration and creativity.Brown noise can be compared to waves of the sea, a river current, strong winds or the sound of thunder during a storm. Like pink noise, brown noise is very similar to white noise. However, the frequencies have been lowered even further and a lot more concentrated. This gives it a rougher/coarse tone than pink noise. It sounds a bit deeper and a bit bass-like. The benefits of brown noise are the same as the other types of noise. It provides relaxation, increased focus and improved deep sleep.DISCLAIMER: Be aware that loud noises can damage your hearing. If you can't carry on a conversation without raising your voice while playing one of our spheres, the sound may be too loud for your ears. Do not place the speakers directly next to a baby's ears. If you have trouble hearing or ringing in your ears, stop listening to the white noise immediately and see an audiologist or your doctor. The sounds provided by ASMR Sleep Recordings are for entertainment purposes only and are not a treatment for sleep disorders or tinnitus. Consult your doctor if you regularly have severe sleeping problems, experience fitful/restless sleep or feel tired during the day.ASMR Sleep Recordings is the white noise and nature sounds podcast to help you sleep, study or soothe a baby. ASMR Sleep Recordings has uploaded more than 400+ episodes in the 4 years that the podcast has been online. You can listen to all episodes of the podcast on your favorite podcast platform. People use white noise for sleep, focus, sound masking or relaxation. This podcast has the sound for you, whether you're using white noise to study, to soothe a baby with cramps, to fall asleep, or to just enjoy a quiet moment. You don't need to buy a white noise machine if you can listen to these sounds for free.

    A Breath of Fresh Air
    Leo Sayer Still Feels Like Dancing - The Life and Music of a Pop Legend

    A Breath of Fresh Air

    Play Episode Listen Later Sep 10, 2025 52:00


    Leo Sayer, born Gerard Hugh Sayer in Shoreham-by-Sea, England, in 1948, has been one of the most enduring figures in pop music for more than five decades. Known for his curly hair, soulful voice, and boundless energy, Leo's journey from art student to international pop superstar is the stuff of legend. His career has taken him from intimate folk clubs in the UK to packed arenas across the globe, making him one of the most recognisable singer-songwriters of the '70s and beyond.Leo first found success as a songwriter. He co-wrote Giving It All Away, a hit single for The Who's Roger Daltrey in '73. That track helped put him on the map, showcasing his knack for heartfelt lyrics and memorable melodies. With management by Adam Faith, Leo soon made the leap into performing, bringing his own distinctive sound and image to the stage. His debut album included the poignant single The Show Must Go On, which became his first major hit.By the mid-'70s, Leo Sayer was everywhere. His unique mix of pop, soul, and soft rock resonated with audiences worldwide. He scored a string of unforgettable hits, including Long Tall Glasses (I Can Dance), Moonlighting, and the chart-topping ballad When I Need You in 1977, which went to number one in both the UK and the US. Around the same time, You Make Me Feel Like Dancing stormed the charts, earning him a Grammy Award for Best R&B Vocal Performance – a rare feat for a British artist in that era. These songs not only defined the sound of the late '70s but also cemented Leo's reputation as one of pop's most versatile performers.Leo's albums consistently sold well across Europe, the US, Australia, and beyond. Tracks like More Than I Can Say and Orchard Road showcased his ability to blend catchy hooks with heartfelt emotion, ensuring his songs stood the test of time. He also became a fixture on television variety shows, his charisma and instantly recognisable look making him a favourite with audiences everywhere.Unlike many of his contemporaries, Leo Sayer has never stopped working, recording, and performing. In the 2000s, he scored an unexpected resurgence when a remix of his '77 song Thunder in My Heart topped the UK charts in 2006. He has since continued to tour extensively, particularly in Australia, where he eventually made his home and became a citizen in 2009. His live shows are legendary for their energy, warmth, and connection with the audience – proof that Leo remains every bit the showman he was at the height of his fame.Leo Sayer's contribution to pop and rock music is undeniable. His voice, both tender and powerful, has influenced countless singers. His songs have been covered by artists across genres, and his longevity proves the universal appeal of great songwriting. Beyond his hits, Leo is admired for his resilience – navigating the highs and lows of the music industry while staying true to his craft. Few artists can boast a career that spans from the glam-pop era of the 1970s to the streaming age of today, but Leo Sayer has managed it with style and authenticity.Away from the stage, Leo is known for his wit, warmth, and thoughtful reflections on life in music. He's also a talented visual artist, having studied graphic design before music, and he continues to express himself creatively in different ways. Our interview reveal a man who is grateful for the opportunities he's had, candid about the challenges he's faced, and passionate about continuing to create and share his art with the world.Now in his late seventies, Leo Sayer shows no signs of slowing down. He continues to release new music. His tours regularly sell out, with fans old and new eager to experience the magic of his live performances. Whether he's singing one of his timeless classics or unveiling a new track, Leo brings the same enthusiasm and sincerity that made him a star in the first place.Look out for him performing in a city near you.https://www.leosayer.com/

    Diet Coke & Lilith's House of Snax
    #168 – Calorie, Mate!

    Diet Coke & Lilith's House of Snax

    Play Episode Listen Later Sep 10, 2025 39:56


    Diet Coke and Lilith enjoy Calorie Mate Block Cheese Intro voiceover by Jarett Raymond Music & Sounds used during the intro & Outro: Hall of the Mountain King by Kevin MacLeod (incompetech.com) Thunder by lennyboy (freesound.org) Door, Front, Opening, A - InspectorJ (freesound.org) Noise - Juandamb (fresound.org) Walking through Mud - Breviceps Strong wind inside house _ Viento fuerte interior casa - SonoRec (freesound.org) Tape Start - unfa (freesound.org) video_recorder_load_cassette_02 - Magedu (freesound.org) creaky door - m_marek (freesound.org) Door, Front, Closing, A - InspectorJ (freesound.org) Door closing, door closed - steinhyrningur (freesound.org) Door_Heavy_Reverb_Open_Close - LamaMakesMusic (freesound.org) video_recorder_eject_cassette - magedu (freesound.org) Music used for snack descriptions: Soft Synth Pad Chord Progression 95 bpm - tyballer92 (freesound.org)

    ASMR Ambient Sounds
    Rain on a Plastic Roof

    ASMR Ambient Sounds

    Play Episode Listen Later Sep 10, 2025 65:05 Transcription Available


    Follow our ad-free Rain Playlist here: https://open.spotify.com/playlist/1MMT1HDdPHNtxUWhcgjSEl?si=16f05b6327c74056---Welcome to a new episode of ASMR Sleep.In this episode, you will hear the rain on a plastic roof.What sounds would you like to hear next time? Leave a comment in the review

    Little of Column A, Little of Column B
    Thunder Muscle Matchup of the Week, NFL Locks & NBA Integrity Talk

    Little of Column A, Little of Column B

    Play Episode Listen Later Sep 10, 2025 80:17 Transcription Available


    Join hosts Will Alimonos and co-host Zach Bishop for a fast-moving, opinionated episode covering everything from airline deals to the biggest sports controversies of the weekend. Expect lively banter about Frontier's new Go Wild $300 annual pass (what's the catch?), the pros and cons of budget carriers, and a playful imagining of what a pass-powered bachelor party might look like (00:01:37). On the NFL front the hosts unpack Week 1: the shocking pre-kick ejection and spitting incident that altered the game narrative, Christian McCaffrey's last-minute injury scare and subsequent strong outing for San Francisco, Caitlin Clark's season-ending announcement, plus fantasy fallout for names like Jamar Chase and Derrick Henry. They run through picks and betting angles for major matchups — Commanders at Packers (00:11:06), Jaguars vs. Bengals (00:15:13), Giants at Cowboys (00:18:42), Bears vs. Lions (00:22:17), Rams at Titans (00:29:09), Patriots at Dolphins (00:30:15), and the tongue-in-cheek Thunder Muscle Matchup of the Week (00:31:09). Listeners also get play-by-play reactions to dramatic finishes: 49ers at Saints (00:38:10), Bills at Jets (00:40:47), Seahawks at Steelers (00:47:38), Browns at Ravens (00:50:15), Broncos at Colts (00:52:02), Panthers at Cardinals (00:53:47), Eagles at Chiefs (00:54:51), Falcons at Vikings (00:56:32), Buccaneers at Texans (00:57:49), and Chargers at Raiders (00:59:27). Betting notes include favored bets, parlays, a weekly “lock,” and contrarian fantasy insights. The episode also pivots to college football — why this past week felt underwhelming (01:02:04), UCF's hot start, bounce-back teams to watch, and quick takes on the weekend's matchups. Finally, the show closes with NBA drama: the growing scandal and investigation (01:04:09) and the implications of Kawhi Leonard's Clippers contract situation (01:10:52). Will and Zach debate ethics, potential punishments (fines, draft consequences, cap adjustments), and broader integrity concerns for the league. Expect sharp opinions, humor, sponsor bits, listener-friendly betting ideas, and candid fantasy advice. If you want to know which games Will and Zach are backing, which parlays they're excited about, and how to think about Week 2 betting and fantasy moves, tune in for a full recap and preview wrapped in quick-hit takes and on-air chemistry.

    ASMR Sessions
    Rain and Thunder

    ASMR Sessions

    Play Episode Listen Later Sep 10, 2025 64:59 Transcription Available


    Follow our ad-free Rain Playlist here: https://open.spotify.com/playlist/1MMT1HDdPHNtxUWhcgjSEl?si=16f05b6327c74056---Welcome to a new episode of ASMR Sessions.In this episode, you will hear the rain and thunder.What sounds would you like to hear next time? Leave a comment in the review

    Brain Ladle Trivia
    Episode 378 - Down Under Thunder Tournament 2

    Brain Ladle Trivia

    Play Episode Listen Later Sep 9, 2025 67:37


    Another week, another session of Brain Ladle doing the DUTT!  Nicole delivers yet another labyrinthine quiz filled with fame, changes, heroes and a space oddity.  Will the BLTP crew have the hunger to survive or will they all fall to Earth?

    Unstoppable Mindset
    Episode 369 – Unstoppable Marketing Strategist with Aaron Wolpoff

    Unstoppable Mindset

    Play Episode Listen Later Sep 9, 2025 64:03


    Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

    Beyond Shakespeare
    393: Doctor John Faustus (Chapter 21)

    Beyond Shakespeare

    Play Episode Listen Later Sep 9, 2025 14:57


     The History of the Damnable Life and Deserved Death of Doctor John Faustus, is the book that is the source for Christopher Marlowe's play. Chapter by chapter we will wander through the twists and turns of this story. Chapter Twenty-One: How Doctor Faustus was carried through the air up to the heavens to see the whole world, and how the Sky and Planets ruled, after the which he wrote a letter to his friend of the same to Leipzig, and how he went about the world in eight days.   Our patrons also get an exploring session looking in detail at the text - join our chat here. Thunder sfx thanks to zapsplat.com Our patrons received this episode in August 2024 - approx. 13 months early. They have also received the next 14 chapters and exploring sessions! The Beyond Shakespeare Podcast is supported by its patrons – become a patron and you get to choose the plays we work on next. Go to www.patreon.com/beyondshakespeare - or if you'd like to buy us a coffee at ko-fi https://ko-fi.com/beyondshakespeare - or if you want to give us some feedback, email us at admin@beyondshakespeare.org, follow us on Twitter, Facebook & Instagram @BeyondShakes or go to our website: https://beyondshakespeare.org You can also subscribe to our YouTube channel where (most of) our exploring sessions live - https://www.youtube.com/channel/UCLa4pXxGZFwTX4QSaB5XNdQ The Beyond Shakespeare Podcast is hosted and produced by Robert Crighton. 

    Episode One
    E2 #95 - Paragons of Truth 6: Beef World and the Three Luxuries [Patreon Preview]

    Episode One

    Play Episode Listen Later Sep 8, 2025 3:19


    Reid Gimball (Branson) pays a visit to his old friend Curtis Hong (Andrew) to explain his theory that a Jesus Christ A.I. is coming to digitize millions of the faithful. And Reid heard that Donald Trump said he was going to destroy the Etruscan Book of Thunder. Full episode on Patreon: https://www.patreon.com/posts/e2-95-paragons-6-138439515

    Pod of Thunder
    620 - Vanilla Ice - The Horny Song

    Pod of Thunder

    Play Episode Listen Later Sep 8, 2025 84:04 Transcription Available


    620 - Vanilla Ice - The Horny Song: Chris, Nick, and Andy break down "The Horny Song" from the 1998 album Hard to Swallow by Vanilla Ice. 

    ASMR Sleep & Relax Meditation
    2 Hours of Flowing River Through a Peaceful Canyon

    ASMR Sleep & Relax Meditation

    Play Episode Listen Later Sep 8, 2025 120:01 Transcription Available


    Listen to the steady flow of a river winding its way through a quiet canyon for two hours of natural calm. This soundscape is perfect for sleep, meditation, or focused work, bringing the grounding energy of moving water into your space. Ideal for stress relief and relaxation.Lose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/supportLose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/support

    The Riley Black Project
    On the Road to Next Level: Snacks, Lasers & AI

    The Riley Black Project

    Play Episode Listen Later Sep 8, 2025 64:10


    Send us a textHit the road with us for this special Riley Black Project episode, recorded on the way to the Next Level Laser Conference 2025!

    ASMR Sleep Recordings
    2 Hours Rain on the Roof

    ASMR Sleep Recordings

    Play Episode Listen Later Sep 8, 2025 120:01 Transcription Available


    Welcome to a new episode of ASMR Sleep Recordings. In this episode, you will hear the rain on the roof. Improve your health and happiness.The sound you hear in this episode creates a calm atmosphere and at the same time blocks out disturbing noises. This will help you de-stress, unwind, and rest. Enjoy two hours of relaxing sounds to help you relax, focus, study and fall asleep.About ASMR Sleep Recordings:The purpose of ASMR Sleep Recording is to help you sleep and concentrate better. This particular episode lasts two hours and has no ads in the middle, so you won't be woken up or disturbed while focusing or relaxing. When you listen to ASMR Sleep Recordings, you can lock your phone, so you won't get any bothersome stimuli from notifications and other sounds from your phone. You can switch between apps while studying or working without pausing the ambient sound.About our sounds:Water creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to running water is an ideal way to turn off all the stressful things life brings, and to de-stress. Some of our most popular sounds include a river, flowing creek, babbling brook, gentle waves on a lake, and a bamboo fountain. Rain also creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to rain is an ideal way to switch off all the stressful things life brings and to de-stress. Some of our most popular sounds are rain on an umbrella, hailstorms, hard rain, soft rain, gentle rain, wind and rain, rain on a car.White noise helps babies and children to get a better and deeper night's sleep. This is because external sounds are masked by the noise. With white noise in the background, your child will not hear annoying cars driving by or dogs barking in bed. This allows your little one to sleep better. And it also saves you as a parent a lot of hours!Pink noise is more common in nature than you might expect. It can be compared to continuous rainfall or wind. In addition to white noise, pink noise is also increasing in popularity, especially in business environments. Because it can increase productivity, concentration and creativity.Brown noise can be compared to waves of the sea, a river current, strong winds or the sound of thunder during a storm. Like pink noise, brown noise is very similar to white noise. However, the frequencies have been lowered even further and a lot more concentrated. This gives it a rougher/coarse tone than pink noise. It sounds a bit deeper and a bit bass-like. The benefits of brown noise are the same as the other types of noise. It provides relaxation, increased focus and improved deep sleep.DISCLAIMER: Be aware that loud noises can damage your hearing. If you can't carry on a conversation without raising your voice while playing one of our spheres, the sound may be too loud for your ears. Do not place the speakers directly next to a baby's ears. If you have trouble hearing or ringing in your ears, stop listening to the white noise immediately and see an audiologist or your doctor. The sounds provided by ASMR Sleep Recordings are for entertainment purposes only and are not a treatment for sleep disorders or tinnitus. Consult your doctor if you regularly have severe sleeping problems, experience fitful/restless sleep or feel tired during the day.ASMR Sleep Recordings is the white noise and nature sounds podcast to help you sleep, study or soothe a baby. ASMR Sleep Recordings has uploaded more than 400+ episodes in the 4 years that the podcast has been online. You can listen to all episodes of the podcast on your favorite podcast platform. People use white noise for sleep, focus, sound masking or relaxation. This podcast has the sound for you, whether you're using white noise to study, to soothe a baby with cramps, to fall asleep, or to just enjoy a quiet moment. You don't need to buy a white noise machine if you can listen to these sounds for free.

    The Bookish Banter Podcast
    Ep 21: Interview with KX Song

    The Bookish Banter Podcast

    Play Episode Listen Later Sep 8, 2025 42:46


    I know you've all heard me obsess about The Night Ends with Fire, well, book 2, The Dragon Wakes with Thunder, is finally available, and I had the pleasure of chatting with KX Song about creating this fantastical world. If you haven't had a chance to read this one, maybe this episode will convince you. Make sure to follow her on Instagram for more updates. This episode is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lemon Lee⁠⁠⁠⁠⁠. Use code BBPOD25 to save.Please subscribe, leave us a 5-star review, and follow along on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tiktok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @TheBookishBanterPodcast. Check out the website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! If you want to check out our Patreon, click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for behind-the-scenes content and bonus episodes!!! Follow Tatyana on ⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tiktok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    Storm Surge: A Carolina Hurricanes Podcast
    Growing Youth Hockey - Interview with Carolina Thunder Coach Kevin Kamenski - Episode 157

    Storm Surge: A Carolina Hurricanes Podcast

    Play Episode Listen Later Sep 8, 2025 23:14


    On today's episode Interviewing Coach Kevin Kamenski of the Carolina Thunder The importance of youth hockey in the South We hope you enjoy! Please follow us on Facebook, X, and Instagram @stormsurge_pod Email us at stormsurgecanespod@gmail.com Check out our website stormsurgepod.com

    Haunting U
    Episode 101-HAH The Event Recap & Halloween Preps

    Haunting U

    Play Episode Listen Later Sep 8, 2025 74:34 Transcription Available


    Episode 101-HAH The Event Recap & Halloween Preps Released 07 September 2025 Hosts: John Schelt, Keoni Hutton & Leslie Reed Sorry we're late! We've been super busy getting the haunt ready for opening. Hear all about it in this episode while we sprinkle in some of the best moments from HAH the Event III.  Resources mentioned during this episode: Haunters Against Hate The Event: https://www.hahtheevent.com/ Haunting U can be found at www.hauntingu.com. Sanguine Creek Estates: www.scehaunt.com Chamber of Haunters Website: https://chamberofhaunters.com/ Sound Effects: Music: Dance of Death http://www.purple-planet.com/ Thunder: Recorded by Mark DiAngelo Uploaded: 07.29.11 http://soundbible.com/1913-Thunder-... License: Creative Commons Attribution 3.0 Modifications: Inserted over Dance of Death Music Evil Laughter: Recorded by Himan Uploaded: 03.13.13 License: Public Domain  http://soundbible.com/2054-Evil-Lau... AI Text to Speech Generator: https://www.hume.ai/ We couldn't continue to bring you awesome content without the support of our sponsors, particularly our Premium sponsors, the Chamber of Haunters, and VFX.  Learn more here: www.chamberofhaunters.com https://vfxcreates.com/ Haunting U is a production of Sanguine Creek Entertainment LLC published under the Creative Commons Attribution 3.0 license. All rights reserved.  

    Sleep Calming and Relaxing ASMR Thunder Rain Podcast for Studying, Meditation and Focus
    BONUS: 10 Hours of Heavy Rain and Thunder Sounds for Sleep

    Sleep Calming and Relaxing ASMR Thunder Rain Podcast for Studying, Meditation and Focus

    Play Episode Listen Later Sep 8, 2025 594:37


    Description:Immerse yourself in the soothing ambiance of heavy rain and rolling thunder with this special 10-hour episode, designed to help you unwind, fall asleep, or simply relax. Whether you're looking to create a peaceful background for meditation, focus, or deep rest, these natural sounds can provide a comforting escape from daily stress. Let the steady rhythm of rainfall and distant thunder calm your mind and body, promoting restorative sleep and tranquility.Take some time for yourself—press play, close your eyes, and let the stormy sounds wash over you. We hope this episode brings you the calm and relaxation you deserve.Join us next time on the Be Calm and Relax Podcast for more serene soundscapes and tips for peaceful living.DISCLAIMER

    Packers Coverage
    Monday, September 8th: Peter Bukowski Joins Middays With Thunder!

    Packers Coverage

    Play Episode Listen Later Sep 8, 2025 18:58


    Locked On Packers Host & The Leap Co-Founder Peter Bukowski joins Middays w/ Thunder to break down the Packers' huge win over the Lions yesterday. Peter can't emphasize enough the impact of Micah Parsons & the Packers getting the ball first.

    ASMR Ambient Sounds
    Small Waterfall Ambience

    ASMR Ambient Sounds

    Play Episode Listen Later Sep 8, 2025 60:39 Transcription Available


    Follow our ad-free Rain Playlist here: https://open.spotify.com/playlist/1MMT1HDdPHNtxUWhcgjSEl?si=16f05b6327c74056---Welcome to a new episode of ASMR Sleep.In this episode, you will hear small waterfall ambience.What sounds would you like to hear next time? Leave a comment in the review

    Sleep Calming and Relaxing ASMR Thunder Rain Podcast for Studying, Meditation and Focus
    18-107 10 Hours of Gentle Rain, Thunder, and Visuals for Sleep

    Sleep Calming and Relaxing ASMR Thunder Rain Podcast for Studying, Meditation and Focus

    Play Episode Listen Later Sep 7, 2025 595:45


    Description:Settle in for a full 10-hour experience designed to help you unwind, sleep, or simply find a moment of peace. This episode brings together gentle rain, soft thunder, and calming visualizations to soothe your mind and body. Whether you're looking to drift off to sleep, create a tranquil background for work, or ease anxiety, these relaxing sounds and guided imagery are here to support your well-being.Take a deep breath and let the sounds of nature wash over you. Remember, even a few minutes spent in calm can make a big difference in your day.Join us for more peaceful moments on the next episode of Be Calm and Relax Podcast.DISCLAIMER

    The Graveyard Shift w/ Mr. Davis
    I Summon Demons in my Free Time - NoSleep Stories w/ Rain & Thunder Sounds

    The Graveyard Shift w/ Mr. Davis

    Play Episode Listen Later Sep 6, 2025 45:44


    Check me out on YouTube & Audible!https://www.youtube.com/@GraveyardShiftwMrDavishttps://shorturl.at/vWxFQStories by FlakyPorcupine & populaireband731https://nightscribe.co/s/1023/three-red-secondshttps://nightscribe.co/u/770/flakyporcupinehttps://nightscribe.co/s/6008/around-the-bendhttps://nightscribe.co/u/6588/populaireband731

    ASMR Sleep Recordings
    2 Hours of a Babbling Brook

    ASMR Sleep Recordings

    Play Episode Listen Later Sep 6, 2025 120:01 Transcription Available


    Welcome to a new episode of ASMR Sleep Recordings. In this episode, you will hear a babbling brook. Improve your health and happiness.The sound you hear in this episode creates a calm atmosphere and at the same time blocks out disturbing noises. This will help you de-stress, unwind, and rest. Enjoy two hours of relaxing sounds to help you relax, focus, study and fall asleep.About ASMR Sleep Recordings:The purpose of ASMR Sleep Recording is to help you sleep and concentrate better. This particular episode lasts two hours and has no ads in the middle, so you won't be woken up or disturbed while focusing or relaxing. When you listen to ASMR Sleep Recordings, you can lock your phone, so you won't get any bothersome stimuli from notifications and other sounds from your phone. You can switch between apps while studying or working without pausing the ambient sound.About our sounds:Water creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to running water is an ideal way to turn off all the stressful things life brings, and to de-stress. Some of our most popular sounds include a river, flowing creek, babbling brook, gentle waves on a lake, and a bamboo fountain. Rain also creates a natural white noise. Infused with the relaxing quality of nature and the sound-masking properties of white noise, listening to rain is an ideal way to switch off all the stressful things life brings and to de-stress. Some of our most popular sounds are rain on an umbrella, hailstorms, hard rain, soft rain, gentle rain, wind and rain, rain on a car.White noise helps babies and children to get a better and deeper night's sleep. This is because external sounds are masked by the noise. With white noise in the background, your child will not hear annoying cars driving by or dogs barking in bed. This allows your little one to sleep better. And it also saves you as a parent a lot of hours!Pink noise is more common in nature than you might expect. It can be compared to continuous rainfall or wind. In addition to white noise, pink noise is also increasing in popularity, especially in business environments. Because it can increase productivity, concentration and creativity.Brown noise can be compared to waves of the sea, a river current, strong winds or the sound of thunder during a storm. Like pink noise, brown noise is very similar to white noise. However, the frequencies have been lowered even further and a lot more concentrated. This gives it a rougher/coarse tone than pink noise. It sounds a bit deeper and a bit bass-like. The benefits of brown noise are the same as the other types of noise. It provides relaxation, increased focus and improved deep sleep.DISCLAIMER: Be aware that loud noises can damage your hearing. If you can't carry on a conversation without raising your voice while playing one of our spheres, the sound may be too loud for your ears. Do not place the speakers directly next to a baby's ears. If you have trouble hearing or ringing in your ears, stop listening to the white noise immediately and see an audiologist or your doctor. The sounds provided by ASMR Sleep Recordings are for entertainment purposes only and are not a treatment for sleep disorders or tinnitus. Consult your doctor if you regularly have severe sleeping problems, experience fitful/restless sleep or feel tired during the day.ASMR Sleep Recordings is the white noise and nature sounds podcast to help you sleep, study or soothe a baby. ASMR Sleep Recordings has uploaded more than 400+ episodes in the 4 years that the podcast has been online. You can listen to all episodes of the podcast on your favorite podcast platform. People use white noise for sleep, focus, sound masking or relaxation. This podcast has the sound for you, whether you're using white noise to study, to soothe a baby with cramps, to fall asleep, or to just enjoy a quiet moment. You don't need to buy a white noise machine if you can listen to these sounds for free.

    The Ringer NBA Show
    Reflecting on 25 Years of NBA Evolution With Ben Taylor

    The Ringer NBA Show

    Play Episode Listen Later Sep 5, 2025 73:29


    The Ringer's J. Kyle Mann is joined by Ben Taylor, author of ‘Thinking Basketball' and creator of the Thinking Basketball YouTube channel to reflect back on the last 25 years of basketball, how the game has evolved since 2000, as well as the new series on Ben's YouTube channel, "21st Century Peaks". They also discuss unique skill sets of players like Jason Kidd and James Harden while also speculating on the future of the game, including innovative offensive strategies and defensive adaptations.(00:00) Welcome to The Ringer NBA Show!(03:13) Ben's YouTube series, "21st Century Peaks"(09:02) Reflecting on Jason Kidd's career(20:03) Issues when discussing James Harden(28:45) Tracy McGrady's decisive ranking(33:20) What made the 2008 Celtics team special on defense(41:00) Explaining how the Grizzlies were trying to set up their offense last season with Noah LaRoche(45:47) Are screen assists important now?(50:18) Will teams look to copy Tyrese Haliburton and the Pacers' style of offense?(01:00:40) Franz Wagner's importance to unlocking the Magic's full potential(01:05:29) How will the 2024-25 Thunder be remembered 20 years from now?Host: J. Kyle MannGuest: Ben TaylorProducer: Jessie LopezAdditional Production Support: Ben CruzSocial: Keith Fujimoto Learn more about your ad choices. Visit podcastchoices.com/adchoices

    Fantasy NBA Today
    Players to Avoid & Target: Atlantic Division & Thunder Win Total

    Fantasy NBA Today

    Play Episode Listen Later Sep 5, 2025 67:02


    Rick Kamla and Dr. A dive into the Atlantic Division, going team by team to break down which players you should target and which ones to avoid in your Fantasy Basketball drafts. Plus, they continue the FanDuel Win Totals series with a deep look at the Oklahoma City Thunder and their lofty over/under of 62.5 wins. This episode is presented by FanDuel! Download the SportsEthos App on the APP Store and Google Play! FantasyPass now includes DAILY PROJECTIONS—perfect for DFS and head-to-head leagues. Join the Discussion on DISCORD for real-time advice and community support. Subscribe, Rate, and Review on Apple and Spotify for expert updates and tips!

    ASMR Sleep & Relax Meditation
    2 Hours of Gentle Rainfall Over a Quiet Lakeside

    ASMR Sleep & Relax Meditation

    Play Episode Listen Later Sep 5, 2025 120:01 Transcription Available


    Unwind with the soft sound of gentle rain falling over a calm lakeside surrounded by nature. This two-hour soundscape is perfect for deep sleep, meditation, or quiet focus, offering a soothing rhythm to ease stress and promote peace.Lose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/supportLose the AD intros by becoming a subscriber!https://www.spreaker.com/podcast/asmr-rain-recordings--5347561/support

    Unstoppable Mindset
    Episode 368 – Unstoppable Creator and Visionary with Walden Hughes

    Unstoppable Mindset

    Play Episode Listen Later Sep 5, 2025 65:05


    As you will learn, our guest this time, Walden Hughes, is blind and has a speech issue. However, as you also will discover none of this has stopped Walden from doing what he wants and likes. I would not say Walden is driven. Instead, I would describe Walden as a man of vision who works calmly to accomplish whatever task he wishes to undertake. Walden grew up in Southern California including attending and graduating from the University of California at Irvine. Walden also received his Master's degree from UCI. Walden's professional life has been in the financial arena where he has proven quite successful. However, Walden also had other plans for his life. He has had a love of vintage radio programs since he was a child. For him, however, it wasn't enough to listen to programs. He found ways to meet hundreds of people who were involved in radio and early television. His interviews air regularly on www.yesterdayusa.net which he now directs. Walden is one of those people who works to make life better for others through the various entertainment projects he undertakes and helps manage. I hope you find Walden's life attitude stimulating and inspiring. About the Guest: With deep roots in U.S. history and a lifelong passion for nostalgic entertainment, Walden Hughes has built an impressive career as an entertainment consultant, producer, and historian of old-time radio. Since beginning his collection in 1976, he has amassed over 50,000 shows and has gone on to produce live events, conventions, and radio recreations across the country, interviewing over 200 celebrities along the way. A graduate of UC Irvine with both a BA in Economics and Political Science and an MBA in Accounting/Finance, he also spent a decade in the investment field before fully embracing his love of entertainment history. His leadership includes serving as Lions Club President, President of Radio Enthusiasts of Puget Sound, and long-time board member of SPERDVAC, earning numerous honors such as the Eagle Scout rank, Herb Ellis Award, and the Dick Beals Award. Today, he continues to preserve and celebrate the legacy of radio and entertainment through Yesterday USA and beyond. Ways to connect with Walden: SPERDVAC: https://m.facebook.com/sperdvacconvention/ Yesterday USA: https://www.facebook.com/share/16jHW7NdCZ/?mibextid=wwXIfr REPS: https://www.facebook.com/share/197TW27jRi/?mibextid=wwXIfr About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset, where inclusion, diversity and the unexpected meet. We're going to deal with all of that today. We have a guest who I've known for a while. I didn't know I knew him as long as I did, but yeah, but we'll get to that. His name is Walden Hughes, and he is, among other things, the person who is the driving force now behind a website yesterday USA that plays 24 hours a day old radio shows. What I didn't know until he told me once is that he happened to listen to my show back on K UCI in Irvine when I was doing the Radio Hall of Fame between 1969 and 1976 but I only learned that relatively recently, and I didn't actually meet Walden until a few years ago, when we moved down to Victorville and we we started connecting more, and I started listening more to yesterday, USA. We'll talk about some of that. But as you can tell, we're talking, once again, about radio and vintage radio programs, old radio programs from the 30s, 40s and 50s, like we did a few weeks ago with Carl Amari. We're going to have some other people on. Walden is helping us get some other people onto unstoppable mindset, like, in a few weeks, we're going to introduce and talk with Zuzu. Now, who knows who Zuzu is? I know Walden knows, but I'll bet most of you don't. Here's a clue. Whenever a bell rings, an angel gets his wingsu was the little girl on. It's a Wonderful Life. The movie played by Carol from Yeah, and she the star was Carolyn Grimes, and we've met Carolyn. Well, we'll get to all that. I've talked enough. Walden, welcome to unstoppable mindset. We're glad you're   Walden Hughes ** 03:19 here. Hello, Michael boy, I mean, you, you had John Roy on years ago, and now you finally got to me that's pretty amazing.   Michael Hingson ** 03:25 Well, you know, we should have done it earlier, but that's okay, but, but you know what they say, the best is always saved for last.   Walden Hughes ** 03:34 Hey. Well, you know, considering you've been amazing with this show on Friday night for the last year. So here yesterday, USA, so we you and I definitely know our ins and outs. So this should be an easy our place talk.   Michael Hingson ** 03:47 Yes. Is this the time to tell people that Walden has the record of having 42 tootsie rolls in his mouth at once?   Walden Hughes ** 03:52 That's what they say. I think we could do more, though, you know. But yeah, yeah. Well, we won't ask, miss, yeah, we won't ask you to do that here. Why not?   Michael Hingson ** 04:03 Yeah, we want you to be able to talk. Well, I'm really glad you're here. Tell us a little about the early Walden growing up and all that.   Walden Hughes ** 04:12 I'm my mom and dad are from Nebraska, so I have a lot of Midwestern Nebraska ties. They moved out here for jobs in 65 and I was born in 1966 and I was the first baby to ever survive the world Pierre syndrome, which means I was born with a cleft palate, being extremely near sighted and and a cup and a recession. So I was the first baby through my mom and dad debt by $10,000 in 17 days, and it was a struggle for my folks. You know, in those early days, without insurance, without any. Thing like that. You know, people really didn't think about medical insurance and things like that in those days, that was not an issue. So, um, so I've always had extremely loving family. Then I went through five retina detachments, and starting when I was seven years old, up to I was nine, and I finally woke up one morning seeing white half circle so the retina detached. Sometime in the middle of the night, went to the most famous eye doctor the world at times, Dr Robert macchermer, who was the one who invented the cataract surgery and everything. Later, he wound up being the head of Duke Medical that was down in Florida, and they took one last ditch effort to save my sight, but it was a 2% chance, and it didn't work out. So they went blind in November 75 and went into school for people who may or may not know California pretty aggressive in terms of education, and so when I wear hearing aids, so I parted a hard of hearing class. Newport school. Mesa took care of the kids who were hard of hearing and the blind children went up to Garden Grove. So when I walked my site, went up to Garden Grove. And so that was my dedication. I was always a driven person. So and I also had a family that supported me everything I ever did. They didn't it just they were ultimately supporting me in education, all sorts of stuff. So I wound up in the Boy Scout Program. Wound up being an Eagle Scout like you, wound up being visual honoring the OA. And this was always side of kids. I was sort of the organizer all decided kid, and there was Walden that was right, I was that way in my entire life, which is interesting that the most kids are all hanging out. We were sighted and and even the school district, which was pretty amazing to think about it, Newport, they told my mom and dad, hey, when Wong ready to come back to his home school district, we'll cover the bill. We'll do it. And so my freshman year, after my freshman year in high school, we thought, yeah, it's time to come back. And so the Newport school, Mesa picked up the tab, and so did very well. Went up, applied to seven colleges, Harvard, a Yale Stanford turned me down, but everybody else took me   Michael Hingson ** 07:53 so, but you went to the best school anyway.   Walden Hughes ** 07:57 So I mean, either like Michael Troy went to UCI and I graduated in three years and two quarters with a degree in economics, a degree in politics, a minor in management, and then I went to work as a financial planner with American Express and then a stockbroker. I always wanted to go back get my MBA. So I got my MBA at UCI, and I graduated with my MBA in accounting and finance in 1995 so that's sort of the academic part Wow of my life.   Michael Hingson ** 08:32 How did your parents handle when it was first discovered that you were blind? So that would have been in what 75 how do they handle that?   Walden Hughes ** 08:42 They handle it really well. I think my dad was wonderful. My dad was the one that took, took me my birth, to all the doctor appointments, you know, such a traumatic thing for my mom. So my dad took that responsibility. My mom just clean house. But they, they My dad always thought if I were going to make it through life, it was going to be between my ears. It could be my brain and I, I was gifted and academically in terms of my analytical abilities are really off the chart. They tested me like in 160 and that mean I could take a very complicated scenario, break it down and give you a quick answer how to solve it within seconds. And that that that paid off. So no, I think, and they they had complete and so they put in the time.   Michael Hingson ** 09:47 What kind of work did your dad do? My dad   Walden Hughes ** 09:51 wound up being a real estate agent, okay, and so that gave him flexibility time. My mom wound up working for the Irvine camp. Attorney, which is the big agriculture at that time, now, apartments and commercial real estate here in oil County and so. So with their support and with the emphasis on education, and so they helped me great. They helped my brother a great deal. So I think in my case, having two really actively involved parents paid off, you know, in terms of, they knew where to support me and they knew the one to give me my give me my head, you know, because I would a classic example of this. After I graduated from college at UCI, I was looking for work, and mom said, my mom's saying, oh, keep go to rehab. Talk to them. They're both to help you out, give it. I really wasn't interested, so I sat down and met with them and had several interviews, and they said we're not going to fund you because either A, you're gonna be so successful on your own you pay for your own stuff, or B, you'll completely fail. So when I, and that's when they flat out, told me at rehab, so I I had more more luck in the private sector finding work than I did ever in the public sector, which was interesting.   Michael Hingson ** 11:39 I know that when I was in high school, and they it's still around today, of course, they had a program called SSI through the Department of Social Security, and then that there, there was also another program aid of the potentially self supporting blind, and we applied for those. And when I went to UC Irvine, I had met, actually, in 1964 a gentleman while I was up getting my guide dog. He was getting a guide dog. His name was Howard Mackey, and when I went to college, my parents also explored me getting some services and assistance from the Department of Rehabilitation, and I was accepted, and then Howard Mackey ended up becoming my counselor. And the neat thing about it was he was extremely supportive and really helped in finding transcribers to put physics books in braille, paid for whatever the state did it at the time, readers and other things like that that I needed provided equipment. It was really cool. He was extremely supportive, which I was very grateful for. But yeah, I can understand sometimes the rehabilitation world can be a little bit wonky. Of course, you went into it some 18 to 20 years later than that. I, in a sense, started it because I started in 6869 Yeah. And I think over time, just the state got cheaper, everything got cheaper. And of course, now it's really a lot different than it used to be, and it's a lot more challenging to get services from a lot of the agencies. And of course, in our current administration, a lot of things are being cut, and nobody knows exactly what's going to happen. And that's pretty   Walden Hughes ** 13:30 scary, actually. When I went to UCI, the school picked it up the pic, the school picked up my transcribing. They picked up my readers and all that. So interesting. How?   Michael Hingson ** 13:39 But did they let you hire your own readers and so on? Or do they do that?   Walden Hughes ** 13:43 They just put out the word, and people came up and and they paid them. So they just, they were just looking for volunteer, looking for people on the campus to do all the work. And, yeah, in fact, in fact, I had one gal who read pretty much all my years. She was waiting to get a job in the museum. And the job she wanted, you basically had to die to get it open. And so she for a full time employee with the read, can I be taking 20 units a quarter? Yeah. So I was, I was cranking it out. And in those days, everybody, you were lucky they I was lucky to get the material a week or two before midterm. Yeah, so I would speed up the tape and do a couple all nighters just to get through, because I really didn't want to delay, delay by examinations. I wanted to get it, get it through. But, uh, but, you know, but also, I guess I was going four times just throughout the quarter, set them into the summer. Okay, I wanted to get it done. Yeah, so that's, that's how I   Michael Hingson ** 14:50 did it. I didn't do summer school, but I did 16 to 20 units a quarter as well, and kept readers pretty busy and was never questioned. And even though we have some pretty hefty reader bills, but it it worked, no and and I hired my own readers, we put out the word, but I hired my own readers. And now I think that's really important. If a school pays for the readers, but lets you hire the readers, that's good, because I think that people need to learn how to hire and fire and how to learn what's necessary and how to get the things that they need. And if the agency or the school does it all and they don't learn how to do it, that's a problem.   Walden Hughes ** 15:36 If fashioning is just a sidebar issue, computer really became a big part. And with my hearing loss, TSI was really, yeah, telesensory, the one Incorporated, right? And they were upscale, everybody. It was, you know, $2,500 a pop. And for my hearing, it was the was for the card, the actual card that fits into the slot that would read, oh, okay, okay, right. And eventually they went with software with me, a lot cheaper, yes, and so, so my folks paid for that in the early days, the mid 80s, the computers and the software and a lot of that were trial and error terms of there was not any customer support from the from the computer company that were making special products like that, you were pretty much left on your own to figure it out. Yeah, and so time I went to graduate in 1990 we figured, in the business world, financial planning, I'm gonna need a whole complete setup at work, and we're gonna cost me 20 grand, yeah, and of course, when we have saying, We biking it, we're gonna finance it. What happened was, and this has helped with the scouting program. I knew the vice president of the local bank. And in those days, if it was, if it was still a small bank, he just went, he gave me a personal loan, hmm, and he, I didn't have to get any code centers or anything. No, we're gonna be the first one to finance you. You get your own computer set up. And so they, they, they financed it for me, and then also Boyle kicked in for 7500 but that was, that's how I was able to swing my first really complicated $20,000 units in 1990   Michael Hingson ** 17:33 the Braille Institute had a program. I don't know whether they still do or not they, they had a program where they would pay for, I don't know whether the top was 7500 I know they paid for half the cost of technology, but that may have been the upper limit. I know I used the program to get in when we moved, when we moved to New Jersey. I was able to get one of the, at that time, $15,000 Kurzweil Reading machines that was in 1996 and Braille Institute paid for half that. So it was pretty cool. But you mentioned TSI, which is telesensory Systems, Inc, for those who who wouldn't know that telesensory was a very innovative company that developed a lot of technologies that blind and low vision people use. For example, they developed something called the optic on which was a box that had a place where you could put a finger, and then there was attached to it a camera that you could run over a printed page, and it would display in the box a vibrating image of each character as the camera scanned across the page. It wasn't a really fast reading program. I think there were a few people who could read up to 80 words a minute, but it was still originally one of the first ways that blind people had access to print.   Walden Hughes ** 18:59 And the first guinea pig for the program. Can I just walk my site in 75 and they, they wanted me to be on there. I was really the first one that the school supply the optic on and has special training, because they knew I knew what site looked like for everybody, what Mike's describing. It was dB, the electronic waves, but it'd be in regular print letters, not, not broil waters, right? What   Michael Hingson ** 19:25 you felt were actually images of the print letters, yeah.   Walden Hughes ** 19:30 And the thing got me about it, my hand tingled after a while,   Michael Hingson ** 19:35 yeah, mine   Walden Hughes ** 19:36 to last forever,   Michael Hingson ** 19:38 you know. So it was, it wasn't something that you could use for incredibly long periods of time. Again, I think a few people could. But basically, print letters are made to be seen, not felt, and so that also limited the speed. Of course, technology is a whole lot different today, and the optic on has has faded away. And as Walden said, the card that would. Used to plug into computer slots that would verbalize whatever came across the screen has now given way to software and a whole lot more that makes it a lot more usable. But still, there's a lot of advances to be made. But yeah, we we both well, and another thing that TSI did was they made probably the first real talking calculator, the view, plus, remember   Walden Hughes ** 20:25 that? Yep, I know a good sound quality.   Michael Hingson ** 20:28 Though it was good sound quality. It was $395 and it was really a four function calculator. It wasn't scientific or anything like that, but it still was the first calculator that gave us an opportunity to have something that would at least at a simple level, compete with what sighted people did. And yes, you could plug your phone so they couldn't so sighted people, if you were taking a test, couldn't hear what what the calculator was saying. But at that time, calculators weren't really allowed in the classroom anyway, so   Walden Hughes ** 21:00 my downside was, time I bought the equipment was during the DOS mode, and just like that, window came over, and that pretty much made all my equipment obsolete, yeah, fairly quickly, because I love my boil display. That was terrific for for when you learn with computers. If you're blind, you didn't really get a feel what the screen looked like everybody. And with a Braille display, which mine was half the screen underneath my keyboard, I could get a visual feel how things laid out on the computer. It was easier for me to communicate with somebody. I knew what they were talking   Michael Hingson ** 21:42 about, yeah. And of course, it's gotten so much better over time. But yeah, I remember good old MS DOS. I still love to play some of the old MS DOS games, like adventure and all that, though, and Zork and some of those fun games.   Walden Hughes ** 21:57 But my understanding dos is still there. It's just windows on top of it, basically,   Michael Hingson ** 22:02 if you open a command prompt in Windows that actually takes you to dos. So dos is still there. It is attached to the whole system. And sometimes you can go in and enter commands through dos to get things done a little bit easier than you might be able to with the normal graphic user interface, right? Well, so you, you got your master's degree in 1995 and so you then continue to work in the financial world, or what did   Walden Hughes ** 22:35 it for 10 years, but five years earlier? Well, maybe I should back it up this way. After I lost my site in 1976 I really gravitated to the radio, and my generation fell in love with talk radio, so I and we were really blessed here in the LA market with really terrific hosts at KBC, and it wasn't all the same thing over and over and beating the drum. And so listening to Ray Breen, Michael Jackson, IRA for still kill Hemingway, that was a great opportunity for somebody who was 10 years old.   Michael Hingson ** 23:18 Really, they were all different shows. And yes, I remember once we were listening to, I think it was Michael Jackson. It was on Sunday night, and we heard this guy talking about submarines, and it just attracted Karen's and my attention. And it turns out what it was was Tom Clancy talking about Hunt for Red October. Wow. And that's where we first heard about it, and then went and found the book.   Walden Hughes ** 23:45 But So I grew up in the talk radio, and then that, and I fell in love with country music at the time on koec, and then Jim Healy and sports, yep, and then, and then we were blessed in the LA market have a lot of old time radio played, and it was host like Mike was here at K UCI, John Roy, eventually over KPCC, Bob line. And so my relatives said you should listen to this marathon KPFK, which was a Pacific did an all day marathon. I fell in love with that. Jay Lacher, then one night, after I walked my site, I tuned in. Ray bream took the night off, and Bill balance had frankly sit in. And the first thing they played was Jack Armstrong, and this is where Jack, Jack and Billy get caught up in a snow storm and a bone down the hill. And Brett Morrison came in during the one o'clock two o'clock hour to talk about the shadow. And so my dad took me to, oh, I'm trying to think of the name of the record. Or if they gave away licorice, licorice at the at the record store tower, yeah, not Tower Records. Um, anyway, so we bought two eight track tapes in 1976 the shadow and Superman, and I started my long life of collecting and so. So here we up to 1990 after collecting for 15 years. Going to spill back conventional meetings. I knew Ray bream was going to have kitty Cowan at the guest. Kitty Cowan was a big band singer of the 40s who later the fifth little things mean a lot. And I figured nobody was going to act about her days on the Danny Kaye radio show. And so I called in. They realized I had the stuff. I had the radio shows, they took me off the air, and Kitty's husband, but grand off called me the next day, and we struck up a friendship. And so they were really connected in Hollywood, and so they opened so many doors for me. Mike I Katie's best friend with Nancy Lacher, SR bud with the one of the most powerful agents in town, the game show hosting, who could come up with a TV ideas, but did not know how to run a organization. So that was Chuck Paris, hmm, and Gong Show, yeah, so I wound up, they wound up giving me, hire me to find the old TV shows, the music, all that stuff around the country. And so I started to do that for the Sinatra family, everybody else. So I would, while we do the financial planning, my internet consulting thing really took off. So that wound up being more fun and trying to sell disability insurance, yeah. So one wound up doing that until the internet took over. So that would that. So my whole life would really reshape through kitty Carolyn and Ben granoff through that. So I really connected in the Hollywood industry from that point on, starting 1990 so that that really opened up, that really sure reshaped my entire life, just because of that   Michael Hingson ** 27:28 and you've done over the years, one of the other things that you started to do was to interview a lot of these people, a lot of the radio stars, The radio actors   Walden Hughes ** 27:39 and music and TV, music,   Michael Hingson ** 27:44 yeah.   Walden Hughes ** 27:45 And I think when Bill Bragg asked me to interview kitty Carol, and I did that in 2000 and Bill said, Well, could you do more? And so one of Kitty friends, but test Russell. Test was Gene Autry Girl Friday. He she ran kmpc for him. And I think everybody in the music industry owed her a favor. I mean, I had Joe Stafford to Pat Boone to everybody you could think of from the from that big band, 3040s, and 60s on the show. Let's go   Michael Hingson ** 28:24 back. Let's go back. Tell us about Bill Bragg.   Walden Hughes ** 28:29 Bill Bragg was an interesting character all by himself. Born in 1946 he was a TV camera man for CBS in Dallas. He was also a local music jockey, nothing, nothing, big, big claims of fame boys working for channel two. And then he in Dallas, he was at a press conference with LBJ, and LBJ got done speaking, and the camera crew decided that they were going to pack up and go to lunch. And Bill thought it'd be fun to mark what camera, what microphone the President used for his address, and the guys were in a rush door in the box, let's go have lunch. So Bill lost track, and that bothered him. So he started the largest communication Museum in 1979 and he collected and was donated. And so he had the biggest museum. He had a film exchanger. So in those early days of cable TVs, you know, we had a lot of TV stations specializing in programming, and there were channels, I think this was called a nostalgic channel, wanted to run old TV shows and films. They had the film, but they didn't. Have the equipment. And they got hold of Bill. He said, Okay, I'll do it for you. But what you're going to give me is games. Bill was a wheel and dealer, yeah. And Charlie said, We'll give you your own satellite channel. And I was talking to Bill friend later, John women in those days, in the 1983 when Bill got it, the value of those satellite channels was a million dollars a year, and he got it for free. And Bill would try and figure out, What in the world I'm going to do with this, and that's when he decided to start playing with old time radio, because really nobody was playing that on a national basis. You had different people playing it on a local basis, but not really on a national basis. So Bill was sort of the first one before I play old time radio. I became aware of him because of bur back, so I was trying to get the service on my cable TV company. Was unsuccessful.   Michael Hingson ** 30:58 So what he did is he broadcast through the satellite channel, and then different television stations or companies could if they chose to pick up the feed and broadcast it. Did, they broadcast it on a TV channel or   Walden Hughes ** 31:13 on radio public asset channel. Okay, so remember note day a lot of public it would have the bulletin boards with the local news of right community, and lot of them would play Bill can't   Michael Hingson ** 31:28 play Bill's channel because the only because what they were doing was showing everything on the screen, which didn't help us. But right they would show things on the screen, and they would play music or something in the background. So Bill's programs were a natural thing to play,   Walden Hughes ** 31:44 yeah, and so Bill wound up on a stout then he wound up being the audio shop Troyer for WGN, which was a nice break and so. And then Bill got it to be played in 2000 nursing homes and hospitals, and then local AMFM stations would pick us up. They were looking for overnight programming, so local throughout the country would pick it up. And so Bill, Bill was a go getter. He was a great engineer, and knew how to build things on the cheap. He was not a businessman, you know, he couldn't take it to the next level, but, but at least he was able to come up with a way to run a station, 24 hours a day. It was all the tapes were sent down to Nash, down to Tennessee, to be uploaded to play into the system. Eventually, he built a studio and everything in Dallas. And so,   Michael Hingson ** 32:38 of course, what what Weldon is saying is that that everything was on tape, whether it was cassette or reel to reel, well, reel to reel, and they would play the tapes through a tape machine, a player or recorder, and put it out on the satellite channels, which was how they had to do it. And that's how we did it at kuci, we had tape, and I would record on Sunday nights, all the shows that we were going to play on a given night on a reel of tape. We would take it in and we would play it.   Walden Hughes ** 33:13 And so that's how it's done in the 80s. Eventually built bill, built a studio, and then started to do a live show once a week. Eventually, they grew up to four days a week. And so here is about 1999 or so, and they were playing Musa from kitty cat, and did not know who she was. I would quickly, I would quickly give a couple background from AIM hang up. I didn't really they had no idea who I was yet. I didn't talk about what I would do and things like that. I was just supplying information. And eventually, after two years, they asked me to bring kitty on the show, which I did, and then I started to book guests on a regular basis for them, and then eventually, the guy who I enjoyed all time radio shows listening to Frank Percy 1976 built decided that I should be his producer, and so I wound up producing the Friday Night Live show with Frankie, and eventually we got it up and running, 2002 So Frank and I did it together for 16 years and so that so Bill built a studio in Texas, mailed it all to my House. My dad didn't have any engineering ability. So he and my bill got on the phone and built me a whole studio in six hours, and I was up and running with my own studio here in my bedroom, in 2002 and so overhead, I'm in my bedroom ever since Michael, you know, there you go.   Michael Hingson ** 34:58 Well and to tell people about. Frank Bresee Frank, probably the biggest claim to fame is that he had a program called the golden days of radio, and it was mainly something that was aired in the Armed Forces Radio and Television Service on the radio, where he would every show play excerpts of different radio programs and so on. And one of the neat things that's fascinating for Frank was that because he was doing so much with armed forces, and doing that, he had access to all of the libraries around the world that the Armed Forces Radio and Television Service had, so he could go in and oftentimes get shows and get things that no one else really had because they were only available in at least initially, in these military libraries. But he would put them on the air, and did a great job with it for many, many years. Yeah, Frank   Walden Hughes ** 35:53 was an interesting character, a pure entrepreneur. He invented a game called pass out, which was a drinking game, board game, and he for 20 years, he spent six months in Europe, six months in United States. And he was making so much money in Europe, he would rent out castles and lived in them, and he would and he would spend months at a time in Germany, which was the main headquarter of art, and just sit there in the archives and make copies of things he wanted to play on his show, yeah. And so that's how he built that. And then he he started collecting transcriptions when he would to 10 he was a radio actor, and so he had one of the largest collection, collection, and he his house, his family house was in Hancock Park, which was the, it was Beverly Hills before Beverly Hills, basically, what did he play on radio? Well, when he was, he was he was deceptive. He was the backup little beaver. When someone Tommy, writer, yeah, when, when Tommy Cook had another project, it was Frank be was a substitute. And so that was a short coin of fame. He did bit parts on other shows, but, but that's what he did as a kid. Eventually, I think Frank came from a very wealthy family. He wound up owning the first radio station when he was 19 years old on Catalina Island in 1949 and then he wound up being a record producer. He worked with Walter Winchell, created albums on without about Al Jolson worked on Eddie Cantor and Jimmy Durante and anyway, Frank, Frank had a career with game with creating board games, doing radio and having an advertising company. Frank was responsible for giving all the game shows, the prices for TV and the way he would do it, he would call an advertise, he would call a company. He said, you want your product. Beyond on this section, go to say, yes, okay, give us, give us the product, and give me 150 bucks. And so Frank would keep the cash, and he would give the project to the TV shows,   Michael Hingson ** 38:17 Dicker and Dicker of Beverly Hills. I remember that on so many shows   Walden Hughes ** 38:23 so So Frank was a wheeling dealer, and he loved radio. That was his passion project. He probably made less money doing that, but he just loved doing it, and he was just hit his second house. The family house was 8400 square feet, and so it was pretty much a storage unit for Frank hobbies, right? And we and he had 30,000 transcriptions in one time. But when he was Europe, he had a couple of floods, so he lost about 10 to 20,000 of them. Okay? Folks did not know how to keep them dry, but he had his professional studio built. And so I would book guests. I arranged for art link writer to come over, and other people, Catherine Crosby, to come over, and Frank would do the interviews. And so I was a big job for me to keep the Friday night show going and get Frankie's guess boy shows. I would have been. He died,   Michael Hingson ** 39:22 and he was a really good interviewer. Yeah, I remember especially he did an interview that we in, that you played on yesterday USA. And I was listening to it with Mel Blanc, which is, which is very fascinating. But he was a great interviewer. I think it was 1969 that he started the golden days of radio, starting 49 actually, or 49 not 69 Yeah, 49 that was directly local, on,   Walden Hughes ** 39:49 on Carolina, and K, I, G, l, which was a station I think heard out in the valley, pretty much, yeah, we could pick it up. And then, and then he started with on. Forces around 65   Michael Hingson ** 40:02 that's what I was thinking of. I thought it was 69 but,   Walden Hughes ** 40:06 and well, he was, on those days there were armed forces Europe picked them up. And also, there was also the international Armed Forces served around the far eastern network, right? Yeah. And so by 67 he was pretty much full on 400 stations throughout the whole world. And I that's probably how you guys picked him up, you know, through that capability.   Michael Hingson ** 40:30 Well, that's where I first heard of him and and the only thing for me was I like to hear whole shows, and he played excerpts so much that was a little frustrating. But he was such a neat guy, you couldn't help but love all the history that he brought to it   Walden Hughes ** 40:46 and and then he would produce live Christmas shows with with the radio. He would interview the guest he, you know, so he had access to people that nobody generally had, you know. He worked for Bob Hope, right? So he was able to get to Jack Benny and Bing Crosby and yes, people like that, Groucho Marx. So he was, he had connections that were beyond the average Old Time Radio buff. He was truly a great guy to help the hobby out, and loved radio very much.   Michael Hingson ** 41:21 Well, going back to Bill Bragg a little bit, so he had the satellite channel, and then, of course, we got the internet, which opened so many things for for Frank or Frank for, well, for everybody but for Bill. And he started the program yesterday, usa.net, on the radio through the internet,   Walden Hughes ** 41:44 which he was the first one in 1996 right? There's a great story about that. There was a company called broadcast.com I bet you remember that company, Mike. Anyway, it was founded by a guy who loved college basketball, and he was a big Hoosier fan, and he was living in Texas, and so he would generally call long distance to his buddy, and they would put up the radio. He could went to the basketball games. And eventually he decided, well, maybe I could come up and stream it on my computer, and all these equipment breaking down, eventually he came up with the idea of, well, if I had a satellite dish, I could pick up the feed and put and stream it on the computer, that way people could hear it right. And he hired bill to do that, and he offered bill a full time job installing satellites and working Bill turned them down, and the guy wound up being Mark Cuban. Yeah, and Mark Cuban gave every every employee, when he sold broadcast.com to Yahoo, a million dollar bonus. So Bill missed out on that, but, but in exchange, Mike Cuban gave him broadcast.com While USA channel for free. So Bill never had to pay in the early days, until about 2002 so when Yahoo decided to get out of the streaming business for a while, then that's when we had to find and we found life 365 eventually, and we were paying pretty good. We're paying a really good rate with like 265 Bill was used to paying free, and we were paying, I think, under $100 and I knew guys later a couple years, were paying over $500 a month. And we were, we were, but there was such a willing deal able to get those things for really dope less   Michael Hingson ** 43:45 money, yeah. Now I remember being in New Jersey and I started hearing ads for an internet radio station. This was in the very late 90s, maybe even into 2000 W, A, B, y. It was a company, a show that a station that played a lot of old songs from the 50s and 60s and so on. And it was, it was, if you tuned on to it, you could listen. And after four or five hours, things would start to repeat, and then eventually it disappeared. But I started looking around, and I don't even remember how I found it, but one day I heard about this radio station, www, dot yesterday, usa.net. Right, yep.net.com,   Walden Hughes ** 44:31 yep, and yeah. And   Michael Hingson ** 44:33 I said, Well, oh, I think I actually heard an ad for it on W, A, B, y, when it was still around. Anyway, I went to it, and they were playing old radio shows, and they had a number of people who would come on and play shows. Everyone had an hour and a half show, and every two weeks you would have to send in a new show. But they. They played old radio shows, 24 hours a day and seven days a week, except they also had some live talk shows. And I remember listening one day and heard Bill Bragg talking about the fact that he was going to have his standard Friday night show with Walden Hughes, it would start at nine o'clock. I had no idea who Walden was at the time. And the problem is, nine o'clock was on the in Pacific Time, and it was, I think, Midnight in New Jersey time, as I recall the way it went anyway, it was way too late for me to be up. And so I never did hear Walden on yesterday USA, or I may have actually listened. Just stayed up to listen to one and fell asleep, but the show, the whole innovative process of playing radio all the time on the internet, was intriguing and just opened so many opportunities, I think. And of course, the internet brought all that around. And now there are any number of stations that stream all the time. And Bill Bragg passed away. What in 2016   Walden Hughes ** 46:15 2018   Michael Hingson ** 46:18 1819 2019 Yeah. And Walden now is the person who directs, operates, and is the manager of yesterday USA. And so when I go ahead,   Walden Hughes ** 46:30 it's fascinating. In the height of the station, there was 15,000 internet radio stations out there in 2000 they did a survey yesterday, USA was number three in the world, behind the BBC and CNN, which I thought was a pretty nice number to be concerned. We had no budget to promote, right? And the last time I saw the numbers been a couple years, we were number 44 in the world, which I don't think of, 15,000 radio stations. Not bad. No, not at all. You know, really not bad. But now there is more talk than there used to be, because Walden and the gasmans, who we had on years ago on this podcast, but   Michael Hingson ** 47:16 have interviewed a lot of people, and continue to interview people. And of course, so many people are passing on that. We're trying to talk to people as much as we can, as they can, and all of us now, because I've started to come a little bit and become a little bit involved in yesterday USA. And as Walden said on Friday night at 730 Pacific Time, see it's earlier, we we do a talk show. Bob Lyons, who did a lot of radio out here, and for 50 years, had a program called Don't touch that dial. And John and Larry and Walden and I get on the air and we talk about, Gosh, any number of different things. We've talked about Braille, we've talked about sometimes, everything but radio. But we talk about a lot of different things, which is, which is a lot of fun.   Walden Hughes ** 48:04 And I think it probably is, you know, in the old days, it would pretty much no entertainment, and Bill telling some stories and things like that. But with me, I always had a focus in interviews, but it's so much more fun to do radio as a co host. And that's when Patricia and I connected back in the 2007 I knew was in 2005 she's my co host. And Patricia didn't grow up with whole town radio. She became a fan after she found yesterday, USA into 2000 but she's a very articulate person, and so through the shows, what she and I did on Saturday night, the audience grab it and just we should talk about everything, and I just generate calls. I mean, when she and I were doing eight hours a night, we would average about 18 calls a night, which was pretty amazing, but we would cover the gamut, and I think a really good talk show host had to know a little bit about a lot of things. Yes, he got it. You got to be flexible. And Patricia and I compliment each other that way, that we're able to cover history and politics and music and just everything. And so when I do a show with her, you never know what direction we go with where. When I'm with John Roy, it's more radio centric. So it depends on what night a week people tune in, is what you're going to   Michael Hingson ** 49:40 get. And Walden has Patricia on now Tuesdays, Thursdays and Saturdays, but we know why she's really on there, because she likes hearing Perry Como song Patricia that starts out every show Walden plays that he's in love with Patricia. One of these days, there's still the possibility. But anyway, we. We, he, we love it when he, he has Patricia on, and it's every week. So, so it is really cool. And they do, they talk about everything under the sun, which is so fascinating. Tell us about Johnny and Helen Holmes.   Walden Hughes ** 50:15 Ah, well, it's an interesting story. I I say the second biggest old time radio station in the country, after yesterday USA. It's about half the size in terms of audience basis. Radio once more, and you can find them at Radio once more.com and they do a good job. No else with probably yesterday USA branch offers own internet radio station, and he found he would go to the east coast to the nostalgic convention, and he connected with Johnny and Helen. Holmes and Johnny and Helen are people who love to attend nostalgic convention and get autographs and things. And they became really friends. So Neil convinced them, why don't you come on? Just come on radio once more. And so after a while, they do the presentation the coffee shop. Neil convinced them to take it, take it to the air, and they started to have their own show, and I was aware of them, and I produced the spirback convention, 2017 in Las Vegas. So Johnny helm came to the convention, and Johnny wanted to say hi to me. I said, I know who you are. I think he was for by that that I knew who he was, but I invited Johnny and Helen to come on with Patricia and I one night to talk about their coffee shop presentation and their show on Radio once more. And we just bonded very quickly and easy to bond with Johnny. They really are really fabulous people. He's really a generous guy, and so over the last six, seven years, we have developed a great friendship on you, and almost have created a whole subculture by itself, playing trivia with them. Every time they come on,   Michael Hingson ** 52:17 they do a lot of trivia stuff, and Johnny produces it very well. He really does a great job. And he'll put sound bites and clips and music, and it's gotten me such a major production with Johnny and Helen. And people look forward to it. I sometimes count the interaction people hanging out in the chat room, on the phone, email, about 18 to 20 people will get and get an answer question, was it amazing that that many people will be interested in trivia like that? But and, and Johnny also collects, well, I guess in Helen collect a lot of old television shows as well. Yep. So we won't hold it against him too much, but, but he does television and, well, I like old TV shows too, you bet. Well, so you know, you are, obviously, are doing a lot of different things. You mentioned spurred vac oop. They're after you. We'll wait. We'll wait till the phone die. You mentioned, well, I'll just ask this while that's going on. You mentioned spurred back. Tell us a little bit about what spurred vac is and what they've been doing and what they bring to radio.   Walden Hughes ** 53:23 Sprint vac started in 1974 it's the largest full time radio group in the country, called the society to preserve and encourage radio drama, variety and comedy. John Roy Gasman were two of the main driving force behind the club. It reached up to a membership of 1800 people, and they've honored over 500 people who worked in the golden days of radio and to speak at their meeting, come to the special conventions. And so I attended some dinners at the Brown Derby, which was a great thrill. I started attending their conventions, and it was just, it was wonderful. So I so I really got to meet a lot of the old time radio personality and become friends with Janet Waldo and June for a and people like that. And so I eventually got on the board. I eventually became one young, somewhat retired. I wound up being the activity person to book guests, and started producing conventions. And so that became a major part of my life, just producing those things for spur back and in other places, and I first started to do that for reps. Was it the Old Time Radio Group in Seattle in 2007 so they were actually the first convention I produced.   Michael Hingson ** 54:54 And rep says radio enthusiasts of Puget Sound,   Walden Hughes ** 54:57 right? Reps online.org, G and so I would produce new convention. I was helping super vac, and I also helping the Friends of all time radio back in New Jersey and so. And it probably helped my contact, which is 300 pages long, so, and I would book it. I would also contact celebrities via the mail, and my batting average was 20% which I thought were pretty good. I got Margaret. I got Margaret Truman. She called me, said, Walden, I got your order, and I forgot that I did the show with Jimmy Stewart. I'd be happy to come on talk about my memory. You know, she talked about Fred Allen on the big show, and how, how Mike Wallace had a temper, had a temper. She was a co host. Was among weekdays, which with the weekday version of monitor. Monitor was weekend and weekday, we see NBC. And so she was just fabulous, you know, so and I would get people like that 20% bad average, which was incredible. So I met, that's how it's up to two, my guess was, so I, I was sort of go to guy, find celebrities and booking them and and so in that help yesterday, USA helped the different conventions. And so it and so you're so you're booking the panels, and then you're coming up with ideas for radio recreations. And so I produce 37 of them, ranging from one day to four days. And I get counted, over the last 18 years, I've produced 226 audio theater plays with it. A lot at least, have an idea of how those things   Michael Hingson ** 56:55 work. So right now, speaking of recreations, and we're both involved in radio enthusiasts of Puget Sound, and for the last couple of years, I've participated in this. Walden has done radio recreations, and twice a year up in the Washington State area, where we bring in both some some amateurs and some professionals like Carolyn Grimes Zuzu and so many others who come in and we actually recreate old radio shows, both before a live audience, and we broadcast them on yesterday USA and other people like Margaret O'Brien who won   Walden Hughes ** 57:46 Gigi Powell coming this year. Phil Proctor. David Osmond from fire sign theater. Chuck Dougherty from Sergeant Preston. John Provo from Timmy from Lassie, Bill Johnson, who does a one man show on Bob Hope. Bill Ratner from GI Joe. Bill Owen, the who might have had he is the author of The Big broadcast, Ivan Troy who Bobby Benson, Tommy cook from the life O'Reilly Gigi parole, a movie actress of the 50s, as you mentioned, Carolyn grime, Beverly Washburn and others, and it's just the radio folks are really down to earth, really nice people, and you get to break bread with them, talk to them and reminisce about what was it like doing that radio show, this movie, or that TV show, and then They still got it, and they can perform on stage,   Michael Hingson ** 58:43 and they love to talk about it, and they love to interact with people who treat them as people. And so yeah, it is a lot of fun to be able to do it. In fact, I was on Carolyn Grimes podcast, which will be coming out at some point in the next little while, and Carolyn is going to be on unstoppable mindset. So keep an eye out for that. Bill Owens program is coming out soon. Bill and I did a conversation for unstoppable mindset, and we're going to be doing Bill Johnson will be coming on, and other people will be coming on. Walden has been very helpful at finding some of these folks who are willing to come on and talk about what they did, and to help us celebrate this medium that is just as much a part of history as anything in America and is just as worth listening to as it ever was. There is more to life than television, no matter what they think.   Walden Hughes ** 59:40 And also, we do a Christmas thing too. And hopefully Mike, if his speaking engagement allow him, will be with us up at Christmas saying, Well, I will. I'm planning on it. We're gonna do, It's a Wonderful Life. Keith Scott, coming over from Australia, who's a he's the rich little of Australia. And we'll do, It's a Wonderful Life. We'll do. The Christmas Carol, milk on 34th Street film again, Molly Jack Benny will have a great time.   Michael Hingson ** 1:00:07 These are all going to be recreations using the the original scripts from the shows, and that's what makes them fun. And for those of us who don't read print, we do have our scripts in Braille, absolutely so that's kind of fun. Well, Walden, this has been absolutely wonderful. We're going to have to do it some more. Maybe we need to get you, John and Larry all together on that. That might be kind of fun. But I really, I don't think we need a host if you that. No, no, we just, you know, just go on. But this has been really fun. I really enjoy it. If people want to reach out to you, how do they do that?   Walden Hughes ** 1:00:45 Oh, I think they can call my studio number 714-545-2071, I'm in California, or they can email me at Walden shoes at yesterday, usa.com, W, A, l, D, E, N, H, U, C, H, E, S at, y, E, S T, E, R, D, A, y, u, s a.com, I'm the president of radio enthusiast sound, that's reps online.org or on the board of Sper back, which is S, P, E, R, D, V, A, c.com, so while waiting shakes me down, when   Michael Hingson ** 1:01:25 will the showcase actually occur up in Bellevue in Washington?   Walden Hughes ** 1:01:30 That will be September 18, 19 20/21, and then our Christmas one is will be Friday, December five, and Saturday, December the sixth. And then we're also going back and spir back, and I bet we'll see you there. We're going to go back to the Troy Blossom Festival next April, 23 to 26 and we'll know, are we set up to do that now? Yep, looks like that gonna happen? Yeah? Oh, good, yeah. So kick out the phone with Nicholas here a few days ago. So everything's gonna go for that, so that will be good.   Michael Hingson ** 1:02:03 Yeah, we will do that. That's cool. Well, thank you for being here, and I want to thank you all for listening. I hope you had fun. This is a little different than a lot of the episodes that we've done, but it's, I think, important and enlightening to hear about this medium into to meet people from it. So thank you for listening wherever you are. We hope that you'll give us a five star review of unstoppable mindset wherever you're listening or watching. Please do that. We'd love to hear from you. You can reach me at Michael H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and you can also go to our podcast page if you don't find podcasts any other way. Michael hingson.com/podcast, that's m, I C, H, A, E, L, H, I N, G, s, O, n.com/podcast, singular. So thanks again for being here and for listening to the show, and Walden, once again, I want to thank you for being here. This has been great.   Walden Hughes ** 1:03:01 Thank you, Michael,   Michael Hingson ** 1:03:07 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

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    Our friends told us that in Sant Llorenc the weather changes towards the end of August. Endless days of thick summer heat gives way to something altogether more dramatic. Ominous black clouds the size of cities. Rain drops like translucent grapes. Fork lightening like you see at the cinema. Thunder, that carves open the sky, like unimaginably huge boulders crashing downwards from the high mountain peaks.  We followed the river Muga out of Sant Llorenc, into the valley beyond. Our aim was to reach a reservoir which we thought may be a good place to leave the Lento box to make an overnight recording. Eventually, along rough tracks surrounded by dense trees and noisy cicadas, we reached the water. Our way however was blocked. Two white horses.  Impressive creatures. Standing astride the track. They had their backs towards us. We stopped, and watched, and kept our distance. Despite facing the other way the horses knew we were there. In low voices we shared ideas on what to do, whilst continuing to watch. Both stood firm. They were expressing only the smallest of movements through their tails.  Some time passed. It felt like they were communicating something to us. But what? The valley with all its assorted cicadas seemed, somehow, to have fallen silent. We decided not to try to pass them. Something perhaps in the way they moved their tails said turn back. So we turned back. Returning along the track we entered an area of the valley where the shallow river sounded unusually sonorous. The way the water tumbled over the rocks. the depth, and the particular arrangement of the trees. Just off the track a tree looked down into the gorge, so we tied the lento box to it. It was the perfect place for it to record. Perhaps, if we could have read the tails of the horses, this was what they were trying to say. Record back where you've come. Where it's sheltered. And where the river wrills. There's a storm. Coming.

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