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What's in and what's out in ski design? And how have U.S. ski companies been doing over the past few years? At Blister Summit 2024, we discussed this and much more with Moment Skis CEO, Luke Jacobson, and Icelantic Skis founder, Ben Anderson. We cover notable trends; why skis cost what they do; the challenges of manufacturing skis in the U.S.; whether a core-shot-proof ski is possible, and more.And, if you'd like to check out the video of this conversation, then head over to the BLISTER YouTube channel to watch this, plus other panel sessions from all of our Blister Summits, plus new brand lineup videos, etc.RELATED LINKS:Blister Rec Shop: Lone Pine Gear ExchangeGet Covered: BLISTER+VIDEOS: BLISTER YouTube ChannelTOPICS & TIMES:Introductions 3:21Manufacturing Challenges 8:08Ski Costs vs. Ski Prices 14:10Exciting New Ski Materials? 26:01Audience Questions 35:50CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister PodcastOff The Couch Hosted on Acast. See acast.com/privacy for more information.
So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more.TOPICS & TIMES:What is Icelantic? (5:34)Ben's background (7:22)When did you decide to start a ski company? (12:55)College (15:54)Names & Logos (25:22)Funding (32:04)First Tradeshow (36:18)Manufacturing (38:48)Prototyping & Development (46:30)Expanding into Other Product Lines (54:03)Winter on the Rocks (1:05:15)What's Next? (1:19:15)RELATED LINKS:Become a BLISTER+ MemberCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour Hosted on Acast. See acast.com/privacy for more information.
Hanna Whirty is the marketing director at Icelantic Ski company, where she focuses on cultivating a community of people with a genuine love for the outdoors and skiing. She has a passion for the great outdoors and loves adventure. Before joining Icelantic, Hanna worked the agency grind where Icelantic was one of her clients. Knowing the client was slipping away from the agency, Hanna was bold enough to ask the owner of the company to hire her. It worked out, because now she's been in-house at Icelantic, a local, independent and female-run ski company, for the past 3 years making an impact on the brand through new and exciting marketing tactics.Episode Summary: In this episode, we're excited to chat with Hanna Whirty, marketing director at Icelantic Skis. Hanna gives her adventurous perspective toward marketing and the downhill sport, how to keep your brand real and authentic and shows us how to consistently fight for what you believe you deserve. Her approach to making an intense sport more approachable is fun and relatable. Also, learn how to navigate making a sustainable product. Tune in to hear more of what Hanna has to say!Key Takeaways: Hanna shares how to build a brand through art and community.We discuss how keeping it real and authentic is easy when you stand behind the brand you market.Hanna shares how she's cultivated a community of loyal customers and how taking risks by trying new things can reap major benefits.How striving for progress not perfection has allowed the company to make big strides toward getting climate neutral certified.We learn how consistently fighting for what you want can get you the dream job you deserve.
Lily talks with Ben Anderson, founder and CEO of Icelantic Skis. Ben shares about how, as a young college drop-out, he had the confidence, knowledge, and novelty to break into an industry dominated by huge players. Support the show (https://www.patreon.com/user?u=41749354)
Sam Warren - a Colorado native, Sam is one of the first five team members of Icelantic Skis and the founder of The Pinecone Project. He has created and produced over 100 large-scale music festivals/experiences over the last decade and is the Founder and producer of Icelantic's Winter on the Rocks - the only Winter concert at Red Rocks Amphitheatre. Sam continues to work in the SnowSports and Live Events industries and loves creating and producing unforgettable, premier experiences. Sam is passionate about building & assembling teams of incredible individuals that exceed the goals and objectives of his partners & clients. Some notable recent projects include seven years of Creative Direction for Bumbershoot Music Festival, VIP Design/Curation for Rocklahoma Music Festival and Born & Raised Music Festival, Creative Direction for The Climate Pledge Arena's Grand Opening Week of Festivities, Official Production partner for Red Bull's Illume, Production Partner and Chief Fun Officer for Velocity Global, and Managing Director for Casa Pacifico in Todos Santos, BCS. Bobby is joined by Sam to discuss Icelantic Skis, Skiing, Desing, Art, Travis Parr Studios, Backcountry Skiing, World Travel, Surf, Red Rocks Amphitheater, Winter on the Rocks, Colorado, Outdoor Life & much more. Please subscribe or like us on our social media platforms for updates on shows, events, and episode drops. Become a Mountain Side Patron Here for exclusive footage.www.TheMountainSidePodcast.comwww.ThePineconeProject.comwww.IcelanticSkis.comSponsor Linkswww.UnCanna.comMountain Side listeners use Discount code TMS to receive 10% off all Uncanna products!www.Drizly.comAlcohol delivery to your door Mountain Side listeners Discount Here!www.ONNIT.comMountain Side listeners use Discount code TMS to receive 10% off ONNIT products!Other Affiliates Links
Today we are airing one of the panel sessions we held this past February at the Blister Summit, and this is a great conversation. We brought together four very accomplished artists and designers to discuss the intersection of art and the ski and snowboard worlds, as well as the broader outdoor industry. Our panelists are Yorgo Tloupas, co-founder of Black Crows Skis; Geoff McFetridge (who has worked with brands like Patagonia, Nike, & Apple; has appeared twice previously on the Blister Podcast, and is Jonathan Ellsworth's telemark coach); John Fellows, who lives in Crested Butte, designed our Blister Summit logo, and whose artwork is displayed all around the outdoor industry); and Travis Parr, co-founder of Icelantic Skis, and the person behind Icelantic's very distinctive artwork.TOPICS & TIMES:Intros: Yorgo Tloupas (4:03)Geoff Mcfetridge (5:29)John Fellows (7:01)Travis Parr (8:00)The current state of art in the ski world (11:13)Skis as a canvas? (19:54)Ski art vs snowboard art (21:31)Icelantic Skis artwork (24:40)Is artwork getting better in the ski world? (36:46)If you were the Art Czar… (53:33)Parting Thoughts, Further Questions (1:03:04)RELATED LINKSBlister YouTube ChannelRegister for the 2022 Blister SummitThis Week's Gear GiveawayGear Giveaway / Newsletter SignupBecome a Blister Member / Get our new Buyer's Guide See acast.com/privacy for privacy and opt-out information.
Annelise joins Dan to talk about starting a ski company with childhood friends, building an authentic community of skiers, inspiration behind the art that makes it onto their skis, being an entrepreneur in the ski industry, and much more. Icelantic is one of our favorite ski brands, and Annelise is one of the best people in the industry.
Luka Koppa, Sascha Anastas, Kara Williard, and Jonathan Ellsworth offer a bit of a recap of our inaugural Blister Summit in Mt. Crested Butte, then discuss a number of skis from 4FRNT, Rossignol, Wagner Custom Skis, Dynastar, Icelantic Skis, WNDR Alpine, and Folsom Custom Skis that we spent time on at the Summit. TOPICS & TIMESBlister Summit Recap (00:42)4FRNT MSP 99, 107, & MSP CC (13:50)The new 4FRNT Hoji (17:19)Dynastar MFree 108 - 182 vs 192 cm lengths (23:09)Rossignol Rallybird TI (27:26)Rossi Soul 7 vs Rallybird (29:10)Rossi Sender vs Sender TI (32:34)Wagner Skis’ custom ‘Blister Summit’ skis (36:49)WNDR Alpine Vital 100 & Intention 110 (45:50)Iclenatic Nia Pro (54:45)Folsom Cash 106 & Folsom Primary 104 (57:16)What We’re Celebrating (1:09:19) See acast.com/privacy for privacy and opt-out information.
Ben Anderson is the Founder of Icelantic Skis. Icelantic started as an idea that Ben had in high school. After a short stint studying Industrial Design at Western Washington University, Ben moved back to his home town Evergreen, CO and started building skis in his parents garage in 2002. After a lot of trial and error and with the help of a few good friends this dream became a reality and Icelantic was born in 2006. Ben's favorite part of his role is the creativity that comes with the job and being able to come up with ideas and bring them to life. In the offseason you will find Ben on the river fly fishing or at the ocean, sailing, surfing and swimming. Bobby is joined by Ben to discuss Icelantic Skis, Skiing, Desing, Art, Travis Parr Studios, Backcountry Skiing, World Travel, Surf, Fly Fishing, Red Rocks Amphitheater, Winter on the Rocks, Colorado, Outdoor Life & much more. Please subscribe or like us on our social media platforms for updates on shows, events, and episode drops.www.TheMountainSidePodcast.comwww.IcelanticSkis.comSponsor Linkswww.ONNIT.comMountain Side listeners use Discount code TMS to receive 10% off ONNIT products!www.TraegerGrills.com
We talk about the different models of Icelantic skis we are getting this year and what they are good for. Like GEAR:30 on Facebook https://www.facebook.com/GEAR30/ Follow GEAR:30 on Instagram https://www.instagram.com/gear_30/?hl=en For the best deals on amazing outdoor gear, check out our deals of the week at https://www.gearthirty.com Check out gear reviews and watch other great videos from GEAR:30 here: https://www.youtube.com/watch?v=g8bAS978OE4 . Don't forget to subscribe.
We share our experiences and opinions on a variety of skis at the WWSRA ski demo at Snowbasin, UT. Like GEAR:30 on Facebook https://www.facebook.com/GEAR30/ Follow GEAR:30 on Instagram https://www.instagram.com/gear_30/?hl=en For the best deals on amazing outdoor gear, check out our deals of the week at https://www.gearthirty.com Check out gear reviews and watch other great videos from GEAR:30 here: https://www.youtube.com/watch?v=g8bAS978OE4 . Don't forget to subscribe.
Hey Fam. This was such a fun interview ... as this is such a fun person! I grew up in Breckenridge, Colorado, where people live and breathe skiing. What a life, huh? Anyway, one of the most popular ski brands growing up was Icelantic. Fast forward a decade or so, and I find myself sitting in front of their creator, Ben Anderson. And can I say, this dude is the actual sh**. Really. Like the kind of person you just always want to be around all the time. His energy and outlook on life are contagious. I am truly so honored to call him a friend. One of his mantra's is ... if you give it your all (your actual all) you cannot fail. And I freaking loved that. So give this a listen, and apply it to whatever you've been daydreaming about. Just freaking do it with every ounce of your soul. Thanks for the advice, Ben. Find Icelantic Skis here. And Ben's Instagram here. Both are fantastic. Ans as always, find me here.
Annelise Loevlie, CEO at Icelantic Skis - This episode co-produced by Verde Brand Communications and the Snowsports Industries of America (SIA) Unless you’ve been happily living under a rock, if you’re in the outdoor recreation industries, you’ve heard about specialty brand leader, Annelise Loevlie. She’s the beloved CEO of Icelantic Skis, a brand that’s figured out how to be concurrently established, yet also, new and young. Icelantic Skis are designed and manufactured in Colorado, and the brand is well known for changing it up in terms of distribution, events and brand activations. That’s what we’re here to talk about today; how Icelantic leverages a continually refreshed channel strategy. She and the team are constantly hacking what works with their channels to be where their brand fans and consumers want them to be. It focuses on wholesale partners, their own sell direct channel, and is driven by an innovative mix of content marketing, social media and good, old-fashioned embedding with their community in-person. How many CEO’s do you know who work a promotional sale with retail, in person, over the long Labor Day holiday - every single year? Back in 2006, Icelantic Skis won ISPO’s “Best Hardgood for the Year,” in Munich, Germany, which launched them in the ski industry world-wide. The team at Icelantic Skis has not stopped making headlines or catalyzing the conversation online since. In this episode, you’ll hear first-hand how Annalisa has led a direct-first brand through continual evolution of a multiple channel strategy driven by what their target consumer wants from them. Their strategies include unique approaches to the festival scene, innovative artistic partnerships, video content, consistent relationships with key brick and mortar shops, showcasing of product at resorts, online sales and more. Icelantic’s success is community-inspired and that can only work with an independent, yet nimble brand within the outdoor recreation industries. Annelise Loevlie is CEO at Icelantic Skis, an award-winning and internationally recognized ski brand with a stalwart and highly engaged following. The company prides itself on American craftmanship, top of the line materials and cutting edge graphic art.
We discuss Chase's favorite ski company: Icelantic. Handmade in Colorado and the best graphics in the industry . . . Like GEAR:30 on Facebook https://www.facebook.com/GEAR30/ Follow GEAR:30 on Instagram https://www.instagram.com/gear_30/?hl=en For the best deals on amazing outdoor gear, check out our deals of the week at https://www.gearthirty.com Check out gear reviews and watch other great videos from GEAR:30 here: https://www.youtube.com/watch?v=g8bAS978OE4 . Don't forget to subscribe.
Find power in your truth, not the life others design for you. This week’s guest blew us away: the amazing Annelise Loevlie, CEO of Icelantic Skis. Annelise shares her journey to feel like a real CEO and talks about focusing on self care first and embracing her own unique leadership style. This episode is a must-listen for any entrepreneurs, CEOs, or outdoor industry professionals. Follow Annelise: icelanticskis.com @icelantic_skis @anneliselovely Outside by Design is the podcast about the business side of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside. Follow us on Instagram: @wheeliecreative View episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Subscribe to our show and don't forget to leave a review wherever you listen!
People are looking for brands that reinforce who they think they are... or want to become. Blake Adams, Founder, Denver Flea Denver Flea is a platform on which Colorado brands are built. You know Icelantic Skis and Voormi clothing as great brands growing up in Colorado. Blake Adams of Denver Flea brought Andy Fleckenstein of Mountain Standard for “show and tell,” and a great conversation about building a brand based in Colorado. If you haven’t been to a Denver Flea – GO! And if you want a free ticket and haven’t yet subscribed to this newsletter - do it now and get a free ticket to the next Denver Flea!
We're talking about new backcountry gear and some of the changes to backcountry ski culture with the founder of Bentgate, Greg Floyd. Greg founded Bentgate in Golden, Colorado back in 1994, and Bentgate has become a cornerstone shop in the front range of Colorado for all things skiing and climbing.TOPICS & TIMES:How Bentgate got its start (2:20)How Greg has watched backcountry skiing culture change (6:05)Bentgate’s Backcountry 101 sessions (7:23)Sam Shaheen’s close call in Japan (19:04)Some of Greg’s favorite AT gear (23:25)Bentgate’s take on the Atomic / Salomon Shift binding (25:47)G3 Zed binding (28:07)Icelantic Skis (29:44)22 Designs bindings (31:04)Arc’teryx outerwear (32:00)Flylow Gear (33:36)Black Crows skis (34:32)Climbing skins: G3 vs. Black Diamond vs. Pomoca vs. Contour (35:31) See acast.com/privacy for privacy and opt-out information.
Icelantic Skis founder Ben Anderson talks with Adam about the formation of Icelantic Skis and his recent trip to Japan. Ben also talks about the upcoming Winter on the Rocks concert held in Denver, Colorado... The post S1|E2 Ben Anderson – Japan, Winter On The Rocks, and Icelantic Skis appeared first on Out of Bounds Podcast.
Icelantic Skis founder Ben Anderson talks with Adam about the formation of Icelantic Skis and his recent trip to Japan. Ben also talks about the upcoming Winter on the Rocks concert held in Denver, Colorado... The post S1|E2 Ben Anderson – Japan, Winter On The Rocks, and Icelantic Skis appeared first on Out of Bounds Podcast.