Podcasts about outdoor industry

It takes a lot of dedication, hard work and patience to make it in a saturated hunting industry filled with online content creators.  There are different avenues many follow during their own growth, and some are better than others.  This week our host Sam dives into the mindset of a Brand Ambassador in the outdoor industry.  The key takeaways from this episode include setting you and/or your brand apart, developing and cultivating quality relationships, building trust and authenticity, and certainly what NOT to do along the way.  Sam views the Brand Ambassador from the perspective of both the creator and the organization and highlights the importance to representing both your affiliates and hunting in general with respect.  If you have the words "Brand Ambassador", "Field Staff" or "Pro Staff" next to your name, or if you are thinking about representing an organization in such a capacity, then this is a must listen. Fall Obsession Podcast is sponsored by:Hoot Camo Company (https://hootcamo.com/)Bear River Archery (https://www.bearriverarchery.com/)Trophy Edits (https://trophyedits.com/?ref=fallobsession)The Outdoor Call Radio App (https://www.theoutdoorcallradio.com/)

In this episode, we sit down with the incredible Raised Hunting family to dive into their journey—how it all began, how it's evolved, and the powerful vision behind "Raised Hunting." From humble beginnings to becoming a cornerstone in the outdoor community, their story is one of passion, purpose, and unwavering dedication to the hunting lifestyle. We're beyond grateful to call these folks friends and to share not only this conversation but also the woods with them. Their impact on the outdoor world is nothing short of inspiring—can't wait for you to hear their story! Rack Hub: https://www.rack-hub.com/pages/the-rut-giveaway Use Buckmasters25 and receive 25% off your next purchase of Rocky boots! Rocky Boot: https://www.rockyboots.com Easton: https://www.google.com/search?client=safari&rls=en&q=easton+archery&ie=UTF-8&oe=UTF-8 Support us by subscribing, liking, and sharing! New Merch: https://www.buckmasters-store.com/collections/2024-merchandise Grab your subscription and merch: https://www.buckmasters-store.com/ Follow us on: Facebook: https://www.facebook.com/buckmasters/ Instagram: https://www.instagram.com/buckmastersnation/ TikTok: https://www.tiktok.com/@buckmastersnation Twitter: https://twitter.com/bmnation YouTube: https://www.youtube.com/buckmastersmagazine

This episode features a deep dive into the evolving world of outdoor content creation, brand partnerships, and community building with Aaron Lutze, former Red Bull field marketing manager turned full-time content creator and YouTuber behind "Super Rider." The conversation is rich with insights on how challenger brands can effectively partner with creators, the value of long-term brand relationships, and the future of media in the outdoor industry.Aaron shares his journey from being an OG trials rider and VHS tape producer to his corporate career at Red Bull, and his eventual return to content creation. He explains his belief in building value and community over time rather than chasing viral hits. Central to his philosophy is the idea that content is king, but distribution is queen. He discusses the challenges and rewards of building a YouTube channel from scratch, his dream of reviving the Japanese trials show "Super Rider," and why authenticity and long-term partnerships are key for brands working with creators.The conversation also explores field marketing, the art of creating "double secret handshakes" to unlock hyper-local opportunities, and how brands can connect meaningfully with communities rather than simply imposing their agendas.Show Notes:Learn more about KORE & the KORE SummitAaron's YouTube channel: Super RiderAaron's podcast: Second Nature The Second Nature Slack channelThe Infinite Game - book by Simon SinekInfluencers vs Content Creators - interview with Patrick CrawfordSix at 6 newsletter by Billy Oppenheimer 

Jason Bolt has successfully built and sold companies in the outdoor industry, but more importantly, he's been a mentor to many well-known brands in the space. As the founder of Revant Optics, he shares his journey, complete with the ups and downs along the way. This conversation ends with a powerful call to action for the entire outdoor industry, offering a solution to taking care of the outdoor playgrounds that we all know and love. Jason Bolt: https://www.linkedin.com/in/jasonbolt/ Revant: https://www.revantoptics.com/ Society43: https://society43.com/ Evo: https://www.evo.com/ 5 Stages of Business: https://hbr.org/1983/05/the-five-stages-of-small-business-growth 16 Personalities: https://www.16personalities.com/ Shwood: https://shwoodshop.com/ Josué Rivas: https://www.linkedin.com/in/josuefoto/ Arkema: https://www.arkema.com/usa/en/product/technicalpolymers/rilsan-family-products/rilsan-pa11/ Foto Foto: https://fotofoto.io/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Tariffs enacted by President Trump are disrupting the global markets, and today Sun outdoors reporter Jason Blevins talks about how Colorado outdoor manufacturing companies are trying to find their way in the changing tides.See omnystudio.com/listener for privacy information.

Today Colin reflects on this past week when he and Producer Dave attended Functional Fabric Fair in Portland (Oregon) and takes a deeper look at what National Trade Shows should do in a world where the smaller shows are so effective.Then Colin is joined by Producer Dave and outdoor journalist and host of Open Container Doug Schnitzspahn to reflect back on the role Bob Woodward played setting the tone for the Outdoor Industry. RIP Woody.Remembering Rob Coppolillo. Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho.Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product run, a last-minute brand name change, and the realities of navigating co-founder dynamics. She also talks through the years-long process of expanding into snow outerwear and what it means to lead with intuition in a data-driven industry.This conversation covers decision-making under pressure, the challenges of raising capital and the unique energy that comes from building a brand with heart. It's a candid and insightful episode for anyone curious about what it takes to grow a purpose-driven business in the outdoor industry. Show Notes:Learn more about KOREWild Rye websiteSecond Nature Podcast with CassieTitle Nine PitchfestWomen-Led WednesdayTory Burch Foundation FellowshipCassie on LinkedInChristian on LinkedIn

With Parker McMullen Bushman of the National Association of Interpretation and Ecoinclusive How has the field of interpretation changed in recent decades? What opportunities do digital tools open up for interpreters? Where can we look for guidance in telling uncomfortable stories and reconciling with difficult truths? NAI Board President Parker McMullen Bushman covers all of these questions and reminds us why nature and heritage interpreters can have such a major influence on individuals and the public at large. Guest: Parker McMullen Bushman is the Chief Operating Officer of Inclusive Guide and founder of Ecoinclusive Strategies. She is also the Board President for the National Association for interpretation. Listed by Outside Magazine in 2022 as one of the 20 Most Influential People in the Outdoor Industry, Parker is a dynamic speaker and facilitator who engages audiences in new thinking around what it means to be a diversity change-agent and create dynamic organizational change. Parker's background in the non-profit leadership, conservation, environmental education, and outdoor recreation fields spans over 24+ years. Parker has a passion for equity and inclusion in outdoor spaces. Her interest in justice, accessibility, and equity issues developed from her personal experiences facing the unequal representation of people of color in environmental organizations and green spaces. Parker tackles these complex issues by addressing them through head-on activism and education.  Websites and Projects Inclusive Guide: https://www.inclusiveguide.com/ Personal: https://cparkermcmullenbushman.com/ Ecoinclusive: https://www.ecoinclusive.org/ Summit for Action: https://www.summitforaction.org/ Kweenwerk: https://www.kweenwerk.com Mentioned in episode: NAI's Legacy magazine: https://nai-us.org/nai/_resources/publications/Legacy_Magazine.aspx Story about “Stone Lagoon” on Yurok Tribe lands: https://www.parks.ca.gov/?page_id=30898#:~:text=On%20April%207th%2C%202022%2C%20the,within%20the%20State%20Park%20system Resources for nature and heritage interpretation: The National Park Classroom: A Guide to Designing Project-Based Learning Adventures The Big Book of Nature Activities — A Year-Round Guide to Outdoor Learning Heartbeat of the Earth: Connecting Children to Nature through Indigenous Teachings Animal Track Pack: Coyote, Deer, Squirrel, Hare, Owl, Crow (replicas) Enhanced Educator Outdoor Learning Kit Various nature guides … and many more *Episode edited by M. Angel Goñi Avila *Episode originally recorded in Summer 2023

In this episode of the Ducks Unlimited podcast, host Matt Harrison welcomes Doug Larson, co-host of DUTV. The conversation dives into Doug's journey in the outdoor industry, highlighting his early experiences and how he transitioned into the world of duck hunting. Doug shares insights into his background in marketing and writing, including his inspiration to author a duck hunting book. Tune in for an engaging discussion filled with stories and the history of Doug's involvement with Ducks Unlimited.Listen now: www.ducks.org/DUPodcastSend feedback: DUPodcast@ducks.org

Darren Josey is an outdoorsman, bird watcher, spouse, father of two, and the founder of First Seed Sown.   First Seed Sown is a sales and marketing agency serving fellow BIPOC-owned businesses, brands looking to improve their DEI initiatives, and municipalities with environmental justice communities who want to make the outdoors more equitable for everyone in their city.   Connect with DJ or join his "Marketing on a $0 Budget" class: https://www.firstseedsown.com/workshops   This is a longer episode than usual, but it's FULL of helpful perspectives for freelancers. Here are some timestamps so you can find parts to listen back to a second time!:     (03:00) - What First Seed Sown is and why DJ founded this company (04:31) - How finding your purpose and mission takes time (05:30) - Getting his start at Vibram and the opportunities DJ created for himself (06:30) - How Vibram maximized the start of social media, a hole in the marketplace, and a book launch to dominate the market (07:30) - The issues leading to Vibram's downturn (09:00) - How to apply Vibram's growth to the current market (09:30) - Why starting your product-based brand as narrow as possible is key to success (10:25) - The importance of listening to your market and pivoting when your users ask you to change (13:24) - How working in retail shaped DJ's entire career and how it applies to you and the industry (15:25) - How products move from a brand to a sales rep to the retail store and why it matters (16:15) - The sales knowledge you can only learn from retail (16:30) - What you need to know about wholesale vs direct to consumer business if you're a small brand (18:23) - Why understanding the retail ecosystem is essential for creatives and service providers (20:55) - How the product, sales, and marketing teams influence each other (24:40) - The relationship between price and value of a product (25:58) - What the sales team determines at a brand (26:16) - When the product, sales, and marketing departments are at their best (27:00) - The role of the CEO in leading a brand (28:50) - The in-house complexities all freelancers should know about when waiting for your next contract (31:17) - The person you're working with at a brand is overworked and under-resourced (33:10) - Why AI isn't going to solve our overwork issues (33:55) - Why working for himself has been key to DJ meeting his own potential (36:32) - What two strategies you need to implement to successfully pitch your next client in the outdoor industry (40:19) - The factor most freelancers forget to think about when it comes to pitching to brands (42:24) - Your future clients want to hear from you and not just to be sold your services (44:40) - Who will actually read your pitches at a brand and who won't (45:16) - Why meeting people in person is still essential to building relationships with potential clients (47:57) - The outdoors industry is still a handshakes and shoe leather business (50:00) - Building in-person relationships is a muscle we all need to strengthen post-pandemic (51:15) - The privilege of leveraging big contracts as an opportunity to create and sell additional work (52:20) - The responsibility we have to our fellow creatives by creating more transparency and not undervaluing our work (55:45) - Why DJ structures his pricing the way he does and how it ties into his mission (56:20) - The importance of having different rates for different kinds of work and different results (58:08) - DJ's move from Vibram to Topo Athletic and what he learned from handshakes and beer trades (59:08) - Why "building a hometown brand" is your next marketing strategy (1:01:17) - DJ's role at Polartec and the impact of mixing with the biggest brands in the outdoors industry (1:02:13) - Your favorite brands use the same fabric but position it differently and you can too (1:03:52) - The power of creating environmental justice communities and the impact of shifting from brand to cities partners (1:06:46) - The powerful vision behind First Seed Sown and the impact of a wholistic approach in Malden, Massachusetts (1:08:26) - What a wholistic approach can create for environmental justice communities (1:09:27) - Sharing outdoor industry jobs with the next generation of leaders (1:11:02) - DJ's commitment to supporting BIPOC-owned companies as the root of founding First Seed Sown (1:12:10) - Why supporting diverse communities is essential to growing the outdoors industry (1:13:40) - How DJ's approach of paying it forward is a foundational tool to cultivating business relationships (1:15:52) - DJ's work as a core advisor of REI's Path Ahead Ventures and how programs like this create equity in business (1:17:04) - Why having brands made by diverse founders is a smart business move and how to navigate the attacks on DEI programs (1:18:26) - How DJ supporting up and coming BIPOC brands with the wholistic ecosystem (1:19:07) - Why timing matters as a business owner, especially when you're thinking about bringing on support (1:19:48) - Future things to be on the lookout for to benefit from DJ's extensive expertise (1:21:24) - How to strengthen the industry by introducing brands to DJ's work, hiring more diverse voices on your projects, and supporting outdoor ethnic affinity groups (1:23:29) - How DJ stays optimistic and focused by doing mission-aligned work that supports businesses increase their profit and prioritize people   Connect with Justine: https://www.justawildthought.com   Was this episode helpful? Screenshot this and tell a friend to go to justawildthought.com/podcast! Please rate and review Creatives in the Wild on Apple Podcasts, Spotify, or wherever you listen.

Today on the show we start by helping to break the news about Brands For Public Lands, a coalition of outdoor industry businesses who are speaking up on behalf of our sacred public spaces. Colin is joined by the Executive Director of The Conservation Alliance, Paul Hendricks, who gives the background on this new coalition, how it came together, and what will happen next. Then Mountain Gazette's Kyle Frost returns to The Rock Fight. Last weeks edition of Kyle's newsletter, Here & There, discussed partisanship in nature. He and Colin dig into the examples Kyle offered that show we are not always united when it comes to outdoor conversations. They also talk about the current tariff situation and get Kyle's point of view from an American currently living abroad.To learn more about participating in Brands For Public Lands click here. Subscribe to Here & There by clicking here or by subscribing to Mountain Gazette.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

What else could The Rock Fight's normal Monday crew of Colin, Outdoor Industry Insider Eoin Comerford, and Producer Dave be talking about today but the recent announcement of tariffs and their impact on the business of going outside.They start off by getting into the broader impact of the announcement and the idea that higher tariffs could drive manufacturing back to the US. Then they talk about the how the tariffs will specifically impact the outdoor industry and offer suggestions on what brands and retailers should expect ahead of the delivery of Fall 25 products.They wrap things up with The Parting Shot where they take a look at some of the better 2025 attempts by brands to pull off an April Fools Day joke on social media including the following posts:Eoin: The Hoka Speed LoaferLIVSN: Adventure Pants CapitalGarage Grown Gear: Move To AnalogGnara: Netflix n Chill PantWild Rye: Ski BalletDarn Tough: Dating AppSkratch Labs: MarathongCheck out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Today on the show Colin takes a look back at an age old outdoor industry problem. The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie Abel, the founder and CEO of Wild Rye, who provides a unique perspective on the challenges and progress regarding women's inclusion in outdoor spaces. Throughout their conversation, Cassie & Colin take a look at the historical patterns of inequality, significant steps taken been taken, and the ongoing obstacles that hinder true equity. Cassie also articulates the necessity for women in leadership positions to in order to create meaningful change and highlights the importance of collaboration over competition among outdoor brands. Basically as Cassie puts it, "it's time to prop up the girls club."Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

The one and only Kelli Jones joins host Christian Rawles to talk about how she's grown Noso Patches from creating a patch to repair her beloved puffy jacket to a thriving business on a mission to keep outdoor apparel out of the landfill. Kelli has been instrumental in creating the Title 9 Pitch Fest and has worked hard to support and advocate for other female founders in the outdoor industry.This conversation covers how Kelli puts the 'show' in trade show, how she decided to go all-in on Noso, growing a business in a mountain town like Jackson & the work Noso is doing to keep outdoor apparel going for longer.Show Notes:Learn more about KORE OutdoorsNoso Patches websiteNoso Patches on InstagramGoggleSocTraction book & the EOS SystemRocky the RocketConnect with Kelli on LinkedInConnect with Christian on LinkedIn

Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the recent movement that is encouraging outdoor enthusiasts in Europe to look locally for their outdoor products in protest of recent "political" developments in the US. (06:46)They also talk about Academy forging ahead with plans to open 25 new doors in 2025 and Lululemon's recent earnings report showing double digit growth. (21:10)Then they crack open listener feedback that came in after last week's episode regarding the evolution of innovation in the outdoor industry. (30:38)They of course wrap things up with The Parting Shot where this week we have a look back on a busy first quarter of 2025 in the Outdoor Industry. (44:34)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Register For Obōz Trails For Tree Challenge at trailsfortrees.com. Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Welcome Episode 500 of the Outdoor Adventure Lifestyle Podcast . . . Today I'm joined by Lindsay Cousley — a seasoned executive leader with deep roots in the outdoor, sporting goods, and wellness industries. He's helped build and scale global brands with heart, empathy, and a whole lot of strategic know-how. Outside the boardroom, Lindsay surfs, cycles, backpacks, hikes, and even plays rugby — living proof that adventure fuels leadership. Show Notes Lindsay Cousley Linkedin   What Backpacking the Alps at 14 Taught Me About Building Global Brands What Happened: When I was 14, I wasn't reading business books or plotting a career. I was deep in the Alps, sweating under a too-heavy pack, trying not to get left behind by a youth leader named Paul who thought “rest day” was code for “hike faster.” We carried everything on our backs, got lost a few times (intentionally or not, I still wonder), and somehow made it from France to Italy and back through Switzerland. It was magic. But here's the kicker—I didn't know it then, but that summer was shaping how I'd lead teams, sell products, and build brands. Fast forward a few decades, and I'm sitting in a boardroom, helping turn around an outdoor company. It's go time. No time for perfect plans, just the instinct to act, adapt, and trust the people around you. Sound familiar? That's wilderness training 101. Principle: Adventure doesn't just happen in the mountains. It shows up in every tough decision, every product pitch, and every “what now?” moment in business. The most successful leaders in the outdoor space don't wait for permission—they act, they adapt, and most importantly, they care. Passion for the outdoors isn't a cute brand trait—it's the fuel that drives resilient leadership. Transition: Too many folks think a successful outdoor career comes from the right resume or the right LinkedIn connections. But what's really holding them back isn't lack of experience—it's a lack of direction. They're stuck waiting to be “qualified,” not realizing that leadership often comes from showing up, not showing off. That's Why: That's why this episode is a must-listen. Lindsay Cousley doesn't just talk outdoor—he's lived it. From hauling gear across Europe as a teen to reviving struggling companies in the U.S., his journey is a masterclass in how passion, people, and a little grit can fuel leadership at any level. Call to Action: Still feeling like you're stuck watching others make moves in the outdoor space while you spin your wheels? That "meh" feeling about your impact isn't just in your head—it's a sign you need a new approach. Let Lindsay's story show you what's possible when you blend passion with purpose.

Today on the show Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford have some innovative suggestions for the outdoor industry.Innovation in the outdoors is a misunderstood word. It's often only applied to the performance of the apparel, gear, and footwear that the industry produces. And while there will surely be advances that will improve the stuff we make the opportunity for the industry to innovate lies more within our approach to making and marketing that stuff.On this episode we take a look at what can be learned from (gasp!) fast fashion as well as the opportunities that lie within experiential marketing. We of course wrap things up with The Parting Shot by lobbing a rock at the latest news to come out of Authentic Brands.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Second Nature turns 1 year old on March 22, 2025 and a lot has happened in the outdoor industry during that time. Two specific topics came up this past week, and we wanted to take some time to discuss the impact on the industry: OnlyFans supporting athletes and Outside's latest news cycle. An interesting time for the outdoor industry, to say the least. Show Notes: Big Alta: https://www.daybreakracing.com/big-alta-50k Sabrina Stanley: https://www.instagram.com/sabrinaleannstanley/ Escape Collective Article: https://escapecollective.com/theres-a-wildfire-outside/ Ikigai (Book): https://amzn.to/4hgIgeq Brand, Product, Content: Eric's Film (Trailer): https://www.youtube.com/watch?v=avuV-EKwQz8 Anton x La Sportiva: https://www.instagram.com/p/DHEAYSPOu_j/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

On this special episode, it's the two co-hosts of the On Our Mark podcast talking about how each of them got their start in the industry. For our avid listeners who want to get into the outdoor industry, it can mean quitting a job with nothing else lined up or just as simple as being in the right place at the right time. But getting your foot in the door can be a process and on this one Luke and Tyler are talking about how they got their start.In this episode we discuss: - Who are Tyler and Luke - Dream jobs as a kid- Getting into the outdoors industry - Being in the right place at the right time - Sleeping in a car for the first couple days - Finding a job that aligns with your passion - Luke's journey to the industry and Weatherby - Life tips and advice - Favorite rifles in the lineup - What do you want to be when you grow up View Weatherby career openings: https://weatherby.isolvedhire.com/jobs/ Connect with Weatherby! Instagram: https://www.instagram.com/weatherbyinc/ Facebook: https://www.facebook.com/Weatherbyinc/Follow our shotgun page! Instagram: https://www.instagram.com/wbyfieldandflight/ Facebook: https://www.facebook.com/WBYfieldandflight

Andy Bethune has spent his career developing brand and marketing strategies for the biggest names in the outdoor industry and founder-led startups just getting started. In this episode, Andy breaks down the components of branding and provides actionable steps to creating a clear brand strategy.This conversation covers topics such as consumer psychology, branding fundamentals, marketing strategies for startup brands, and what the outdoor industry can learn from the hunting industry.Andy is the Principal Strategist and Founder of Black Ram Consulting. Show Notes:KORE OutdoorsOrigin Agency Stone GlacierGritty FilmsFirst Light / Meat EaterConnect with Andy on LinkedInConnect with Christian on LinkedIn

When Earl B. Hunter's son was seven years old, he took him on three-month, multi-state camping.  It was a positive, life-changing experience for them both.  But Earl was struck by the fact that over the entire trip, they saw just one other black family.  As someone who was working in sales in the outdoor industry, Earl saw an opportunity and went on to found the for-profit company, Black Folks Camp Too. Chapters: 02:01 Earl Hunter Jr.: Champion of Outdoor Diversity Earl B. Hunter Jr., founder of Black Folks Camp Too, shares his mission to increase diversity in the outdoor industry. He recounts his journey from a corporate background to pioneering efforts to make camping more accessible and enjoyable for everyone. 03:19 Earl's Awakening to the Outdoors Earl reflects on his late introduction to the outdoors at age 40, sharing how his professional journey led him to discover the joys of camping.  05:39 The Life-Changing Camping Trip Earl recounts a transformative three-month camping trip with his son, where they bonded over adventures and music. The trip opened his eyes to the lack of diversity in camping and sparked his desire to create change in the outdoor community. 08:16 The Healing Power of Nature Earl discusses his belief that the outdoors can unite people across all backgrounds and foster a sense of belonging. 11:43 Understanding Historical Barriers Earl explains the historical context behind the absence of Black individuals in outdoor spaces, addressing generational fears and systemic barriers.  17:24 Introducing Black Folks Camp Too Earl introduces Black Folks Camp Too, a business aimed at bridging gaps in the outdoor industry.  21:59 The Business Model of Inclusion Earl outlines the business model of Black Folks Camp Too, focusing on their outdoor education academy designed for the industry.  25:37 Addressing Deep-Rooted Challenges Earl discusses how the outdoor industry can tackle systemic challenges by understanding historical context and inviting diverse populations.  30:04 The Importance of Understanding ‘Why' Earl emphasizes the need to grasp the underlying reasons for the lack of diversity in outdoor spaces before implementing marketing strategies.  32:24 Breaking Historical Barriers Earl discusses the deep-rooted fears and historical trauma that prevent many Black individuals from enjoying the outdoors.  35:08 Consumer Engagement and State Parks Earl outlines the consumer marketing strategies his organization employs to ensure that outdoor spaces are ready to welcome new visitors. He stresses the significance of making positive first experiences to foster a lasting connection with nature. 39:43 Changing Generational Patterns Earl shares his views on the need to involve parents in outdoor activities to break generational patterns of disconnection from nature.  43:30 Unity in the Outdoor Community Earl introduces the Unity Blaze Way, a concept encouraging individuals to build friendships across racial lines and invite others to experience the outdoors. He believes that shared experiences in nature can foster understanding and unity among diverse communities. 51:29 The Future of Black Folks Camp Too Earl paints an optimistic picture of the future for Black Folks Camp Too, emphasizing the importance of transferring knowledge and love for the outdoors from older generations to younger ones.  55:02 A Call to Action for the Community Earl concludes with a heartfelt message urging listeners to support the recovery efforts in Western North Carolina and to engage with diverse communities. His optimism and commitment to inclusion serve as a powerful reminder of the potential for positive change. 

In this episode, Thomas and Nate discuss shed hunting, land management work, and day rate/partnership costs in the outdoor industry.  Other Topics Include: - Finding a 88" and 92"shed - Prescribed Fire do's and dont's  - Day Rate price - Product only gig's  - and much more!   Reach out at info@identicaldraw.com

In this episode of the KORE Outdoors podcast, host Christian Rawles talks with Rob Owens, the founder and president of Onward Up Sales and Marketing, an outdoor sales agency in Western Canada. Rob shares his journey from a sponsored climber and mountain guide to building a successful sales agency representing top outdoor brands. The discussion covers the crucial role of sales reps, strategies for early-stage brands, and the intersection of alpinism and entrepreneurship. Rob provides valuable insights on commitment, self-awareness, and risk management, all critical elements for thriving in the mountains and in business. This episode is packed with actionable advice for anyone involved in the outdoor industry.Show Notes:Learn more about KORE OutdoorsOnwardUp Sales & MarketingOutter Limits SaskatoonJack TackleMark Twain quote Storm CareLearn more about wuwei

Out of Office – E5 – Mikaela Shiffrin 100 Wins, Double BOA, Killington World Cup Your weekly dose of Outdoor Industry news, all within the past week including Mikaela's 100th World Cup win, double BOA tech updates, some thoughts on no Killington World Cup, and more…. daylight savings is here [...] The post Out of Office – E5 – Mikaela Shiffrin 100 Wins, Double BOA, Killington World Cup appeared first on Out Of Collective.

Bill Simon, former executive of The North Face, Converse, Cole Haas, Marmot, and more talks about his start in the outdoor industry making technical garments in Taiwan in the late 70s, the shift to a global outdoor supply chain over the course of his career. Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU's website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

Jonathan Retseck founded RXR Sports to work with athletes, explorers and storytellers in outdoor brands. It didn't take long before RXR amassed what is arguably the dream team of athletes under management. Alex Honnold, Jimmy Chin, Rich Roll and many more are part of their stacked roster of talent. But the story goes well beyond the transactional nature of sponsorship - what RXR does to build deep partnerships with intention has led to some incredible media output, the most well known being films like Free Solo and Meru. In this unfiltered conversation with Jonathan, we talk about the founding of the agency and the challenges of maintaining a roster as heavy as theirs. Show Notes: Jonathan Retseck: https://www.linkedin.com/in/jonathanretseck/ RXR Sports: https://www.rxrsports.com/ Jimmy Chin: https://www.instagram.com/jimmychin/ Meru (Film): https://www.merufilm.com/ Free Solo (Film): https://films.nationalgeographic.com/free-solo Kate Courtney: https://www.instagram.com/kateplusfate She Sends Racing: https://www.shesends.it/ RXR Speakers: https://www.rxrsports.com/live Voicing Change Media: https://www.voicingchange.media/ BPC: Brand, Product, Content Shane Parrish - The Knowledge Project: https://www.youtube.com/@tkppodcast Farnum Street: https://fs.blog/newsletter/ Clear Thinking (Book): https://fs.blog/clear/ Small Brand Mentality (Channel): https://smallbrandmentality.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

In this episode of the KORE Outdoors Podcast, host Christian Rawles talks with Dan Durston, founder of Durston Gear. Based in Golden, British Columbia, Durston Gear is renowned for its innovative ultralight backpacking gear. The discussion covers valuable insights on product innovation, inventory management, and authentic marketing within the outdoor industry. Dan also emphasizes the importance of nurturing a passionate community and staying true to core values while leading a product-driven company.Show Notes :KORE OutdoorsDurston GearSlow ProductivityMontana Knife CompanyZenBivyAlpacka RaftsThermarestFounders Podcast

During the COVID-19 pandemic, the demand for outdoor gear skyrocketed, leading brands to ramp up production. But as the dust settled, it became clear that the industry had overestimated long-term consumer demand. Now, we're left with an oversaturated market, constant sales cycles, and a looming question: What do we do with all this extra gear?To help unpack this issue, I'm joined by Megan Davin, the founder of Adventurous Threads. We'll explore what led to this oversupply, how it's affecting retailers and consumers, and what steps companies and individuals can take to shift the industry toward a more sustainable future.Megan Davin is a passionate outdoor enthusiast with over 18 years in the outdoor industry. Based in Vermont, Megan has dedicated her career to blending the worlds of customer service, sales, and marketing to help brands tell meaningful stories that drive connection and sales. Megan is the Founder and Owner of Adventurous Threads, a Vermont-based mobile and online outdoor consignment business that provides affordable, high-quality gear to outdoor lovers. By keeping quality equipment in circulation, Adventurous Threads aims to make outdoor adventures accessible while reducing waste and promoting sustainable practices. Together, Megan and Adventurous Threads are dedicated to inspiring responsible, sustainable outdoor practices and connecting people to the outdoors in a way that fosters appreciation, understanding, and stewardship of nature.INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WEBSITE:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@theoutdoorminimalist⁠⁠⁠⁠⁠ORDER THE BOOK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠--------------------Adventurous ThreadsWebsite: https://adventurousthreads.com/Instagram: https://www.instagram.com/adventurous_threads

Today Colin is joined by Peter Whitcomb of Tersus Solutions, one of the players working to enable a thriving secondhand marketplace in the outdoor industry. Tersus Solutions acts as a backbone for brands striving to establish sustainable practices by managing their re-commerce efforts. Throughout their conversation, Colin and Peter examine the complexities and challenges inherent in fostering a circular economy for outdoor apparel, as well as the necessity for brands to embrace responsibility for their products beyond the point of sale. Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Jen Loofbourrow is the founder of Alpine Fit, an Anchorage-based brand focused on making functional outdoor apparel. As the name suggests, Alpine Fit has created multiple fits for its apparel so that customers can find the perfect size for them.In this conversation, we discuss the challenges that come with creating multiple fit styles and how this is an advantage that smaller brands have over larger ones. Jen talks about her experiences working for Lululemon and how the different seasons of her career prepared her for launching Alpine Fit.Links:Alpine Fit WebsiteAlpine Fit on InstagramLearn more about KORE OutdoorsConnect with Christian on LinkedIn

Today Colin opens the show by talking about the amount of outdoor industry events scheduled to be held in just a few months (aka Junepocalypse) as well as the recently announced details for The Summit at the Outside Festival.Then he is joined by outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford and "Producer" Dave to react to the recently launched Speed Loafer from Hoka. They also talk about how these big swings by brands can lead to a weaker outdoor industry and potentially put us on a path that would be similar to the fate currently being suffered by the surf industry. Lastly Colin wraps up the show with a Hoka themed edition of The Parting Shot!Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Help those who have been impacted by the Los Angeles wildfires by clicking here.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves.Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity in action sports, and how technology, particularly AI, is reshaping creative work. Trevor also reflects on the challenges and triumphs of running an agency, the significance of networking, and offers valuable advice for aspiring creatives and athletes.Trevor discusses: His transitioned to snowboarding after being inspired by early snowboarders.Photography became a way to document his passion for snowboarding. Networking played a crucial role in his career development.Nemo Design founded to create a collaborative agency environment.Authenticity as a core value in action sports and photographyEvolution of the outdoor industryAI changing the landscape of creative work.The importance of grit and perseverance.He encourages aspiring creatives to take initiative and be proactive.You can follow what Trevor Graves is up to on Instagram at trevorgraves Like what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Stacy Peralta, Wim Hof, Mike Cessario, Xavier de le Rue, Todd Richards, JJ Thomas, Gary Land. Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Send us a textJoin us on the Living the Dream podcast with Curveball as we explore the entrepreneurial journey of Seth Spears, a mission-driven entrepreneur who values purpose over profit. From his beginnings in collegiate admissions to building successful digital marketing and wellness companies, Seth shares his story of overcoming adversity and finding fulfillment through helping others. Discover insights into his ventures, including Spears Marketing, WellnessMama.com, and Rewild Gear, as well as his passion for angel investing in the health and wellness industry. Tune in for an inspiring conversation about business, personal growth, and the importance of connecting with nature.www.sethspears.comWant to be a guest on Living the Dream with Curveball? Send Curtis Jackson a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628631536976x919760049303001600

Wylie Robinson is the co-founder and Chairman of Rumpl. Up until November of 2024, Wylie was the CEO of Rumpl. In 2024, Wylie stepped down as CEO and brought in Josh Simpson to be the General Manager of Rumpl.This conversation covers the early days of Rumpl, building a brand, riding the wave of changes in social media, balancing the wholesale and e-commerce channels as well as how to build a team.Show Notes:Jeremy Koreski Old Growth photo Shawn Palmer - mountain bikerRumpl's original Kickstarter page with iconic imageRumpl websiteRock Fight podcast episode with Wylie Robinson & Josh SimpsonLearn more about KORE by visiting their websiteConnect with Wylie on LinkedInConnect with Christian on LinkedIn

In the future, will we still have public lands? Will new economic policies crash the outdoor industry? Will a popular drug actually get more people outside? Will we all soon be ski touring on e-skis (just like more and more people are riding around on e-bikes)? And will the phones in our pockets eventually replace satellite phones and our avy beacons? Jonathan Ellsworth and Paul Forward discuss all of this and more.RELATED LINKS:Get Yourself Covered: BLISTER+Join Us! Blister Summit 2025TOPICS & TIMES:The New Administration & the Outdoors (2:50)Tariffs & the Outdoor Industry (9:44)Public Lands Threatened (18:08)Ozempic & Outdoor Recreation (29:58)e-Touring Skis?? (40:45)The Future of Sat Phones (51:42)The Future of Avy Beacons (55:23) Hosted on Acast. See acast.com/privacy for more information.

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin & Producer Dave are joined by legendary outdoor industry analyst Matt Powell.Over the course of his five predictions for 2025, Matt highlights the need for a shift in the outdoor industry's business model and emphasizes that the current approach of relying heavily on winter sports is unsustainable. The discussion touches on the convergence of athletic and outdoor markets, the importance of embracing fashion within the industry, the need for inclusivity to attract a more diverse customer base, and a whole lot more.Read Matt's latest Sneakernomics column (for even more 2025 predictions) by clicking here.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Bill Amos is the Founder & CEO of NW Alpine based in Salem, Oregon. NW Alpine has been producing technical outdoor apparel in the US since 2010. For many of those years, NW Alpine produced everything in-house and was the contract manufacturer for several other brands.Here are a few of the topics covered in this episode:How alpinism prepared him for entrepreneurship Starting a USA-made brand in response to the 2008 financial crisisLessons learned from starting, growing and eventually closing a factoryWhy manufacturing in the US is critical for the future of the economyLearn more about NW Alpine and see their gear: NW AlpineLearn more about KORE: KORE OutdoorsConnect with Bill on LinkedIn:  Bill AmosConnect with Christian on LinkedIn: Christian RawlesWant to get in touch? Send an email: christian@koreoutdoors.org

Happy New Queer!

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin is joined by industry insider Eoin Comerford and Producer Dave to run down the top 10 outdoor industry rock fights from the past year. Going from 10 to 1 they provide their updated thoughts on the most popular industry focused episodes of 2024 and make predictions about what to expect in the future. This past year The Rock Fight explored trends and challenges within the outdoor industry, including topics like "zombie brands" and the impact of economic shifts on consumer purchasing habits. The topics that dominated the outdoor industry news cycle highlighted the importance of authentic engagement and innovation for outdoor brands, while also looking at topics such as the growing trend of secondhand markets and their potential to reshape consumer behavior. This year end episode offers a comprehensive look into the landscape of outdoor retail and the pivotal changes on the horizon. We are excited to continue to elevate The Rock Fight as your go to source for outdoor industry news and discourse in 2025!Here is the full list along with links so you can go back and hear the original conversation:10. Oct 28: Marmot: From Outdoor Pioneer To Zombie Brand?9. Sep 2: Outside Inc Goes Social8. May 6: Patagonia's New Movie7. Sep 23: Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better6. Sep 30: Is A Consumer Shift Coming To The Outdoor Industry?5. Aug 12: EMS Sells For A Song4. May 27: REI's Union Problem3. Aug 1: Let People Try: Inclusion In The Outdoor Industry2. Sep 16: Does The North Face Actually "Play Different"?1. Rock Fight Breaks The News! Sep 9: Backcountry Acquired/

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his reaction to Gear Patrol's mention of THE ROCK FIGHT in their recent best products of 2024 list. Colin and Producer Dave use this mention to pump the tires of an outdoor media scene who has way more clout than many realize when it comes to how they cover the brands that drive the conversation in the outdoor industry.Then Eoin Comerford joins the show to showcase his recent deep dive into the evolving landscape of outdoor direct-to-consumer (D2C) brands based on his recent LinkedIn post. Lastly it's time for The Parting Shot where Eoin highlights the importance of inclusivity and diversity within the industry, emphasizing that these values should be seen as business imperatives rather than mere societal goals while Colin wants to reject your very thoughtful hand written thank you note.Follow Eoin Comerford on LinkedIn.Hurricane Helene Relief Links:Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundSign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

New federal data from the Bureau of Economic Analysis found that Oregon’s outdoor industry continued to see growth last year, earning more than $8 billion. Kate Porche is the director for Oregon State University’s Center for the Outdoor Recreation Economy. Randy Rosenberger is an economics professor in OSU's department of forestry. They both join us to break down the growth the industry has seen and what its future may look like.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about how the outdoor industry steadily operates from a position of fear.Then Eoin Comerford joins Colin to analyze the dynamics of big box retailers like Dick's Sporting Goods and Academy, looking at their struggles and strategies in a competitive landscape, and what specialty retail can learn from these big chains.The conversation then focuses on the recent collaboration between The North Face & Skims, where concerns about sustainability and brand integrity are highlighted before taking a look at the recent Under Armour investor day.Colin wraps up the show with The Parting Shot where he offers a warning to those aspiring to become the next big water bottle after news broke last week about a recall impacting Stanley water bottles.Hurricane Helene Relief Links:Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundSign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships.     Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/   KOA: https://koa.com/   Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/   Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/   Hest: https://hest.com/   Sensible Weather: https://www.sensibleweather.com/   USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/   Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en     BPC: Brand - Hest: https://hest.com/   Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner   Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV   Prenuvo Scan: http://www.prenuvo.com       Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with the founders of Fuel Goods, a new nutrition fulfillment brand looking to change up an entire category.Fuel Goods is reshaping the nutrition landscape within the outdoor industry by offering a subscription service that emphasizes the importance of proper fueling for athletes, outdoor enthusiasts as well as every day folks. Founders Laura Jorgensen and Courteney Lowe, both former professional cyclists, share their journey and insights on how nutrition is often overlooked in favor of more glamorous gear, despite its critical role in performance and recovery. With a focus on making nutrition more accessible and appealing, Fuel Goods aims to transform how people approach their dietary needs in an active lifestyle both going direct to consumer and, eventually, at wholesale.Lastly since Fuel Goods is based in Asheville, NC Laura, Courteney, and Colin talk about the lasting impact of Hurricane Helene and how everyone can still contribute to the still recovering mountain town.Hurricane Helene Relief Links:Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

In this episode of the Ducks Unlimited podcast, host Matt Harrison welcomes videographer and photographer Brandon Fien to the studio. Brandon shares his journey into the world of content creation, beginning at the age of 14 after transitioning from a focus on baseball to a passion for capturing the beauty of waterfowl. The conversation delves into Brandon's experiences and insights in the realm of wildlife photography, showcasing his dedication to producing high-quality content that resonates with waterfowl enthusiasts. Tune in for an inspiring discussion about passion, creativity, and the art of storytelling through imagery.Listen now: www.ducks.org/DUPodcastSend feedback: DUPodcast@ducks.org

Send us a textHow can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a light on the untapped potential around Lake Sam Rayburn. His remarkable work with projects like Brandon Belt Fishing—spanning social media content to a nationally televised show—illustrates the transformative power of strategic videography and imagery. Get ready to be inspired by Jared's journey and learn how he's elevating brands through unique outdoor content.We dive into the broader aspects of brand building with Jarrod, exploring beyond logos to define a brand's true identity. Many businesses struggle with articulating their core message, often swayed by fleeting trends. Through a compelling client success narrative, we highlight the virtues of patience and consistency in marketing. Jarrod shares insights on aligning business operations and underscores the importance of high-end vendor partnerships to maintain brand quality. Discover how these strategies can drive long-term growth and apply these best practices to enhance brand awareness across diverse industries.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry. Now, Aaron and I co-host another podcast called Second Nature where we talk about the Outdoor Industry, endeavoring to help people build brands, businesses, and careers in the space.    In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!   LISTEN TO SECOND NATURE   SIGNUP FOR SECOND NATURE NEWSLETTER   FOLLOW SECOND NATURE ON LINKEDIN   SIGNUP FOR THE FREETRAIL NEWSLETTER   Sponsors: Use code freetrail10 for 10% off Speedland Footwear Use code freetrail15 for 15% off Gnarly Nutrition Get 30% off your first subscription of Ketone IQ at HVMN.com/FREETRAIL30 Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

In this episode of the Backpacking Light podcast, Ryan and Lloyd discuss lessons learned from starting a business in the outdoor industry. To view the shownotes, click here.