Outside By Design

Lisa Congdon is a prolific designer, activist, adventurer, bike racer, joy monger, and self-described gay AF. Basically, she is a badass. We talk about designing a life that fits who you are today, not who you used to be, how to change things even if (especially if) you own a business, and how ease and joy and simplicity are where it is at.     If that doesn't get you excited, read this quote: I just woke up one morning and was like, I'm done being stressed out. I'm done. Like I had convinced myself for so long that all of the stress I was experiencing was worth it because I had built this business and, you know, this life. And and I was like, okay, well, now it's time for something new. And so I started making this list of everything that I spent time doing that maybe I loved, but also had an element of stressing me out... I was on all these boards of directors and I quit all of them.  I just started eliminating things that didn't feel meaningful. I used to say yes to pretty much every podcast, every project. And now I'm really picky about what I say yes to... And I was like, Oh, just because you have this successful business doesn't mean you have to keep running it in the same way that you have all these years. Just because you reached this level of success doesn't mean that you have to continue doing living your life in the same way. In fact, you might even have more freedom now to like, change things up. So let's look at that. Let's take advantage of that. " @lisacongdon YEWWW!   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe Athletic Brewing Creative Live  Creative Market  Descript   

Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by Adweek in 2010. Alex led some of the most celebrated and revered ad campaigns of the last few decades. But he left the ad industry behind, and we get a glimpse into his new path in life. You're going to want your SCUBA gear for this one... Alex dives DEEP into topics like infinite consciousness, releasing ego, love, and meditative journeys. Take notes, re-listen a few times, and let it all sink in. 303-718-7048   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe Athletic Brewing Creative Live  Creative Market  Descript 

"I am such a believer in taking the risk and finding your passion project." This week's guest is award-winning filmmaker Jordyn Romero. Jordyn discusses the act of living your purpose, the importance of passion projects, and the learnings she's found through navigating trauma and grief. Hear about Jordyn's latest film project, how she feels content in her current life, and the effect of on-set group dynamics.  Follow Jordyn: jordynromero.com @jordynromero   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe Athletic Brewing Creative Live  Creative Market  Descript 

This week on the show: Dersu Rhodes, former VP of Creative at MUDWTR, former Creative Director at VICE, current freelancer and all-around creative genius. Dersu discusses his career path, what his current phase of creativity looks like, how to discover your passion, and more. Dersu focuses on exploration, authenticity, and bravery. There may or may not be mention of puppets. This one is a can't-miss episode! Follow Dersu: dersurhodes.com @dersurhodes   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Athletic Brewing Creative Live  Creative Market  Descript 

"If I'm passionate about one thing, I'm passionate about being a curious human." This week we're joined by Emmy-nominated creative producer and photographer Tatiana Alexandra. Tatiana dives into her career journey and covers her propensity to enter into the unknown, how to find joy in being lost, and daring to break away from what's conventional. Follow Tatiana: tatianaalexandra.com @tatiana.alexandra   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Athletic Brewing Creative Live  Creative Market  Descript 

"When you look at a problem like human trafficking and you know you have the ability to help solve that problem, how can you not do that?" We're joined in our first episode of 2023 by Nic McKinley - former Air Force Pararescueman and CIA officer, founder + chairman of DeliverFund, all-around badass. Trust us, he's been called the "real-life Jack Ryan." Nic discusses how he ended up on the path of entrepreneurship starting DeliverFund, a counter human trafficking organization using data and technology to fight slavery around the globe. He also details how he defines success at this point in his career, the radical creative thinking his team uses to fight trafficking, and his stance on TikTok and internet regulation.  Follow DeliverFund: @deliverfund deliverfund.org   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Athletic Brewing Creative Live  Creative Market  Descript 

"If you're going to do anything, make it with intention." Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feeling like she belonged in the fine art world and then creating a niche for herself, getting out of your own way as an artist, and the importance of play.  Follow Jessa: @jessagilbert jessagilbert.com   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

Grab your shovel, this week we're digging DEEP! Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers to diverse creators, and being your own representation. This is an episode you don't want to miss! Follow Seirus: @seirus_gear seirus.com   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript   

This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a hummingbird?) and 5 main reasons she and the team have made the big switch.  Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

Nick Hammond, self-described Creative Consultant/Marketing + Design Admiral, joined us on the show to talk all things creativity. Nick and Lisa nerd out on creative philosophy, how technology sometimes isn't designed for the human mind, the importance of asking questions, and more. Nick even flips the script and asks Lisa some fascinating questions toward the end of the episode.   Follow Nick: nickhammonddesign.com linkedin.com/in/nhammonddesign dribbble.com/nhammonddesign   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth and exploration, and more. This episode will get you all sorts of fired up, take a listen! Follow Nicole: mammut.com @mammutna @nicolehandel   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript   

She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This one will make you smile for sure!   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

"Really great ideas come from anywhere." This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he frames his creative process, and more. This one is full of gems! Follow Jason: jasontisser.com   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

"You don't end up working in the outdoor industry if you don't love nature and the outdoors." This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Kat discusses her learnings over 20 years of leading design teams, rebranding a brand internally, being a creative director at a brand versus at an agency, and so much more. Follow Kat: @katschoewe @outdoorresearch   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Support the show by shopping from our Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @drawingfromnature) to interview us and hot damn, she nailed it! Lisa and Iris chat with Andrea about how they express their creativity, what they've learned from the podcast, what design really is, and how conflict and curiosity impact creativity. This episode dives DEEP, so don't forget your SCUBA gear. Follow Lisa, Iris, and Andrea: @lisa_by_design @iristheflower02 @drawingfromnature   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a vision can be, dealing with the "oh shit" moments in business, balancing motherhood and entrepreneurship, and so much more. Follow Drifted: drifted.co @driftedco   Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

What kind of outdoor clothing do women actually want?   Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and more in this jam-packed episode. Tune in for tons of insights and a special promo code at the end!   Follow Alder: @alderapparel alderapparel.com Promo Code: OutbyDesign15   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Athletic Brewing Creative Live  Creative Market  Descript 

The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip Adventures to talk all things TikTok! Megan and Tyler discuss balancing authenticity with the chaos of TikTok, what makes this platform different than other social media platforms, ending up on the wrong side of TikTok, and how the app led to a new product offering for Good Trip. Learn from their strategy, laugh at their jokes!  Follow Good Trip Adventures:  TikTok @goodtripadventures  Instagram @goodtripadventures  goodtripadventures.com    Follow us on Instagram: @wheeliecreative  View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast  Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Creative Live  Creative Market  Descript     

"Our goal is to be the best workwear brand out there, regardless of gender."   This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed development, crossing the line between trades and outdoor, how they focus on sustainability, and building a business out of a need in the market. Grab a cup of coffee and some headphones and prepare to be inspired!   Note: Kate had some microphone issues toward the beginning of the podcast, but we were able to improve the sound as the episode goes on. Thanks for bearing with us!   Follow Dovetail: @dovetailworkwear dovetailworkwear.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe  Creative Live  Creative Market  Descript 

This week we had the opportunity to speak with two of the founders of The Futurist Project's Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, what their goals are for the participants, and how you can get involved. This one is all about mentorship, community, and learning - enjoy!   To apply: thefuturistproject.com Use code OUTSIDEBYDESIGN for a free application Deadline to apply: April 1st.   Follow The Futurist Project: LinkedIn   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Athletic Brewing Creative Live Creative Market Descript

This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and designing from a place of generosity. So much is packed into this episode - enjoy! Follow Casey: @caseyskylar   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Creative Live Creative Market Descript  

"The people and the brands that I'm most drawn to are the ones that are really authentic."   This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story, bringing your whole self to work, advice for freelancers, and what makes a good pitch. If you're curious about the editorial process or want to learn from a professional storyteller, this episode is for you!   Follow Kristin: @kriscann kristincanning.contently.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Creative Live Creative Market Descript

"When you're not authentic, people don't listen to you." We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what makes a virtual presentation different than an in-person one, and how to utilize storytelling to keep your listeners interested. This is an INCREDIBLE episode for anyone who gives presentations in a work setting.  Follow Hannah: @articulatewithhannah articulatewithhannah.com YouTube   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show! Affiliate Links: Adobe Creative Live Creative Market Descript  

This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicating with creative team members, gracefully rolling with supply chain issues, and more.  Follow Katherine: @trewgear trewgear.com @katherinejondro   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!    

This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from corporate life, staying engaged with side creative projects, and being the kind of boss that rolls up their sleeves and gets stuff done.    Follow Jamie: Personal: @heydaylab  Work: @fernhaus.studio   People/Coaches Jamie referenced:  Executive Coach - Sari De  Life Coach - Jillian J Journaling & Meditation - AM Yoga Experiential Agency that built the Fit for Adventure Tour Bus - The Field Scout    Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"Community is everything to us." Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor apparel brand. They also cover the nuances of marketing to kids and their parents, interesting consumer trends, approaching gender as a kids' apparel company, and building an outdoor business community in Steamboat Springs.    @townhallco_ @robinhallco   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your marketing calendar, streamlining processes, and telling your brand's story through a blend of creativity and logistics.   troyleedesigns.com @troyleedesigns   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"Mindset over skillset." After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital rebrand program will leave you with a fully-custom, updated brand with a plan. And our guest for this episode is no stranger to rebranding and revamping an existing outdoor brand. Bonie Shupe is the GM and Director of Product at Ibex, a brand that once went out of business but was brought back from the ashes. Bonie discusses navigating a brand's identity as both an old and a new company, rebuilding trust through authenticity, and reframing Ibex's mission and values into the future.   Follow Bonie: @bonieshupe LinkedIn Ibex Insiders   wheeliecreative.com/rebrand   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/blog Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"More people are thinking about climate in a serious way than ever before." This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came to be, the certification process for brands, and why they launched in the outdoor industry. Austin also discusses what creatives can do about the climate crisis, who leads these certification processes inside companies, and how to get involved. This episode is jam-packed! Follow Climate Neutral: @beclimateneutral climateneutral.org   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"How do you be real - and can you be real - to everyone at once?" We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!   Follow Matt: LinkedIn @mattburbach mattburbach.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what's happening, what the impacts will be, and what you can do about it.   Deeper information: Facebook for Business on How iOS 14 May Affect Your Ads and Reporting BGR on How Anti-Tracking Is Hurting Facebook Adlucent on How Advertisers Can Prepare Fast Company on Stats For Tracking Uptake   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned." This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former Social Media Manager at Osprey. Kami joins us to talk about finding a brand voice, talking about tough topics as a brand, and being relatable to both beginners and seasoned athletes. How can a brand stand up for what it believes in? And do you have to sacrifice personal values for the interest of a brand? Listen in to find out! Follow Kami: @followthebeartracks @wild_rye_ wild-rye.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about these first-time outdoorists. Iris chats about these findings and what they mean for industry marketers for the coming years. If you're curious about engaging these brand new outdoor customers and turning them into lifelong adventurers, listen in!    ​Read The Report Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a great, quick listen for you! Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"Your creative agency shouldn't be in the friend-making business." Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a creative director or agency. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"The most exciting thing in skiing is women." We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski industry has evolved, and what the future of skiing holds.  Follow Elyse: @elysesaugstad On My Own Terms   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Is your brand missing out on the power of Instagram reels? Let's fix that!   Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to reach outdoor-minded users. We can't wait to see what you post!   Reels referenced: Red Bull, Black Diamond, PinkBike, Specialized, Simms, SMITH Optics, prAna, Keen, United By Blue, Oboz, REI, Icebreaker   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!  

"I do think that we in this industry, as small as we are, we are mighty." We're joined by pro skier, artist, producer, founder, and woman of many other titles Lynsey Dyer! Lynsey talks about the state of being a pro skier in this world, moving past beauty standards, using your creative talent the right way, and her time on a reality TV show. Follow Lynsey: @lynseydyer lynseydyer.com unicornpicnic.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

30% of your life is spent at work. How are you showing up there?   Lisa's on the minisode to talk about corporate culture, leadership training, and bringing humanness to work. Plus, she hints at a top secret project in the works to help everyone level up. Listen in!   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain biking, how he uses color in his photos, his role in impacting the diversity of the outdoor industry, and why being an athlete helps him in his role as an action sports photographer.   Follow Evan: greenevan.com @thegreenevan   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week on the podcast we’re joined by Kopal Goyal, the *ONLY* female outdoor filmmaker in India and founder of @inspire.crew. Kopal talks about how her passion for climbing and her chosen career path were at odds with her upbringing and how she still grapples with the pull of societal expectations and tradition. She also shares about her film, Project Wild Women, which features female athletes across India who are pushing their sport and breaking barriers - and it was accepted into @banffmountainfestival in 2020! This episode covers pursuing your dreams against the odds, the power of a camera, and climbing as an escape from the naysayers.    Follow Kopal: @kopal.goyal7 @inspire.crew inspirecrew.com Project Wild Women   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!  

Let's talk bad marketing habits! Iris is on the show today to share 5 common bad habits we're leaving behind as we head into 2021.    Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week we're joined by Justine Mulliez, life and small business coach and founder of Just A Wild Thought. Justine shares her coaching style, her journey to a career change, the struggles she often sees creatives face, and her entrepreneurial hunger. This is a jam-packed episode about leveling up yourself! Follow Justine: @justawildthought justawildthought.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

It's time for a minisode! This week Iris dives into all the trends we're expecting to see on social media next year. From types of content to calendar scheduling to social shopping, 2021 is going to be an exciting year - and this is where you can get a head start on your social strategy planning! Happy listening!   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Devin Dabney is a man of many, many hats. He brought all those hats to the podcast to chat about creativity, the intersection of music and climbing, how route setting isn't all about giving people what they want, and sharing authentic feelings through many forms of writing. This is a jam-packed episode about leveling up your creativity.   Follow Devin: @deuceishiphop   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"Every time you pick up a camera, I urge you to consider how you can use the power of photography in a positive way." This week Lisa takes on the minisode and explores the power of photography - the responsibility photography holds, how sonder relates to the implicit and explicit messages sent by photographs, and how we can be more truthful when crafting images. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"The decision to sit down and write a full book... it really came from a craving, a need to purge this story." This week we're joined by former Silicon Valley analyst-turned-storyteller Natasha Buffo. Natasha covers a wide range of topics including finding spirituality in nature, listening to your intuition, slowing down in her outdoor pursuits, how to use nature to navigate grief, and why sex should be treated as any other adventure. Oh, did we mention she's also writing a book? This is a jam-packed episode you won't want to miss. Follow Natasha: dirtandtears.com @dirtandtears   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Can you hear the jingle bells yet? Iris can! As a self-described holiday fanatic, Iris has delved into research on how holiday shopping will change this year and is here to relay her findings on to you. Find out how shipping delays, online research, local shopping campaigns, and more are changing the landscape for businesses as we head into the final stretch of 2020.  Read more: Morning Consult Survey 5 Big Shifts In Holiday shopping Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

We're not sure we could pack more useful information into one episode than Dawn Rae Knoth did in this one! Dawn Rae is a trend, color, and merchandising expert and she joins us to share aaaaaalllll the knowledge. Dawn Rae talks about how color tells a story, how designing must take all bodies into account, how aesthetics play a role in happiness, and how it feels to see a design in the wild. Curious about gear design, color forecasting, or how brands can predict future trends? This is your episode! Follow Dawn Rae:@dawnraekdawnrae.com Follow us on Instagram: @wheeliecreativeView past episodes, transcripts, and more info about the show: wheeliecreative.com/podcastDon't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing managers, or anyone else who needs fired up! Follow us on Instagram: @wheeliecreativeView past episodes, transcripts, and more info about the show: wheeliecreative.com/podcastDon't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"It's really critical to have people behind the lens that can kind of tease out these nuances in photography."We're joined this week by Eric Arce - freelance photographer, Specialized ambassador, and co-founder of Pedal 2 The People. Eric speaks about infusing BIPOC experience into his photos, how a camera can be both a tool and a weapon, and how facing his mortality led him to find what he really wanted to do. This episode is jam-packed with insights and thoughtfulness, don't miss it!Follow Eric:@pedalhomie@pedal2thepeopleEric Arce Photography Follow us on Instagram: @wheeliecreativeView past episodes, transcripts, and more info about the show: wheeliecreative.com/podcastDon't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!