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Unstoppable Mindset
Episode 363 – Unstoppable PR Expert and Entrepreneur with Kent Lewis

Unstoppable Mindset

Play Episode Listen Later Aug 19, 2025 67:43


Kent Lewis grew up in the Seattle area. In college he studied business and marketing. After college he went to work for a PR agency but left to go into the digital marketing industry in 1996. Kent has formed several marketing agencies during his career. He is quite up front about challenges he faced along the way as well as what he learned from each issue he faced.   Kent's philosophy about community is quite interesting and well worth adopting. He believes very much in giving back to his community. Today his day job is serving as “Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving”.   Kent gives us many relevant and timely business insights. I hope you agree that this conversation gives us some good business lessons we all can use.     About the Guest:   Kent Lewis, Executive Director, NextNW Lewis is currently Executive Director of NextNW, a non-profit trade association that unifies the Pacific Northwest advertising & marketing professionals interested in professional development, sharing best practices, and collaborative problem-solving. He is also Founder of pdxMindShare, Portland's premier career community, with over 12,000 LinkedIn Group members. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in digital marketing. Since then, he's helped grow businesses by connecting his clients with their constituents online. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company.  After selling his agency in March 2022, he became a CMO for the acquiring firm. Beyond co-founding SEMpdx, Lewis co-founded two agencies, emailROI (now Thesis) and Formic Media. As a long-time entrepreneur, he's advised or invested in a host of companies, including PacificWRO, Maury's Hive Tea and ToneTip. Lewis speaks regularly at industry events and has been published in books and publications including Business2Community, Portland Business Journal, and SmartBrief. For twenty years, he was an adjunct professor at Portland State University, and has been a volunteer instructor for SCORE Portland since 2015. Lewis tours nationwide, averaging 30 speaking engagements annually, including a regular presenter role with the Digital Summit conference series. Active in his community, Lewis has been involved in non-profit charity and professional trade organizations including early literacy program SMART Reading and The Entrepreneurs' Organization (EO).  Industry recognition and awards include Portland Business Journal's Top 40 Under 40 Award, American Marketing Association Oregon Chapter Marketer of the Year, and Top 100 Digital Marketing Influencers by BuzzSumo.   Ways to connect with Kent:   Links https://kentjlewis.com/   And LinkedIn profile: https://www.linkedin.com/in/kentlewis/     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hi everyone, and welcome to another episode of unstoppable mindset. Today. We get to chat with an award winning entrepreneur, and he just told me a really interesting factoid. We'll have to, we'll have to talk about it, just because it is about one of the most fascinating things I've heard in quite a while, and a very positive thing. But I'm not going to give it away, because I'm going away, because I'm going to let him talk about it, or at least start the discussion. I'd like you all to meet Kent Lewis. Kent has been an entrepreneur for a while. He helps other entrepreneurs. He works in the non profit arena and does a variety of different kinds of things. And rather than me telling you all about it, you could read the bio, but more important, meet Kent Lewis and Kent, welcome to unstoppable mindset.   Kent Lewis ** 02:05 It's, it's a pleasure to be on the show. Thank you for having me, sir.   Michael Hingson ** 02:10 Now where are you located? I'm based in Portland, Oregon, yeah. So you're, you are up up the coast, since I'm in Southern California. So yes, you know, one of these days I'll be up that way again. Well, Alaska Airlines will fly me up there.   Kent Lewis ** 02:27 Yeah, totally right. Yeah, good   Michael Hingson ** 02:29 to have you, unless you come this way first. But anyway, well, I'm really want to welcome you to unstoppable mindset. And why don't we start? I love to do this. Tell me a little bit about kind of the early Kent growing up and all that stuff.   Kent Lewis ** 02:44 Yeah, so I grew up in Seattle, Washington. I think something that's influenced me is that my dad was is, or is, a retired architect. And so there was always this design esthetic, and he was an art collector enthusiast, I should say. And so I was always surrounded with art and mid century, you know, furniture and there's just style was a it was a thing. And then my mom was always in when she was a social worker and went into running nonprofits. And so I grew up around that as well of just giving back. So if you ever heard that common term, you know, learn, earn, return. Start your life you're learning, then you're maximizing your earnings during your career, and then when you in and around later in life, you start giving back, right, returning, right. And I learned from my mom that you never stop you never stop learning. You never stop returning. And my my mantra as an entrepreneur is never stop earning right? So, so I've always been giving back and donating my time, and I've always appreciated sort of good design and well thought out things. And I think that's influenced my career in marketing and as an entrepreneur, business owner, and now more of an advisor, Coach type,   Michael Hingson ** 03:59 well, so growing up in Seattle, did you visit pikes market very often?   Kent Lewis ** 04:04 My dad used to work right, right, like, two blocks away. So I would go there all the time. In fact, I remember when there was just one Starbucks when I was a kid, yeah, at Pike Place Market, and they used to sell large chunks of delicious, bitter sweet chocolate, I know, you know, in the behind the counter, and it was a very hi and you could smell the teas and all that. It was a very different experience, very cool place. And so, yeah, love   Michael Hingson ** 04:33 the pipe waste market. I understand that they don't throw the fish anymore. No, they do. They do. Oh, yeah, absolutely. Maybe it was just during the pandemic that they decided not to do that, but   Kent Lewis ** 04:44 think you're right about that. But they definitely, they, they're still, it's still a major attraction. It's too big of a thing to stop.   Michael Hingson ** 04:51 Wow, that's what I was thinking. And that's just way too big of a thing to to stop. My probably not the greatest fish fish catcher, I've been there, but I. I never caught a fish.   Kent Lewis ** 05:02 Yeah, that's only got, like, one or two in my life. And I don't, I don't do it much, but   Michael Hingson ** 05:08 Well, well, that's the place to go anyway. So where did you go to college?   Kent Lewis ** 05:13 I went to Western Washington University in Bellingham, uh, just 1020 minutes from the Canadian border, because, in part, when I was in school, it was a 19 year old drinking age in Canada, so I was 20 minutes away from my earlier drinking age. Turns out, I grew up going to Vancouver, BC quite often for the soccer exchange program when I was a real young youngster. So I fell in love with Vancouver, and as I've had been fortunate enough to travel the world a bit, I realized that it was one of my favorite cities, and it still is. It is such a global, amazing egalitarian, like, no matter your color, race, creed, you could be a millionaire or you could be a bus driver. There was no not the same class, classism you see in other US cities or around the rest of the world. It's truly an amazing and it's also, of course, beautiful   Michael Hingson ** 06:04 there. I found that true throughout Canada, and I've enjoyed every Canadian city I've ever been to. One of my favorites is really going to Toronto. I was always impressed as to how clean it really was.   Kent Lewis ** 06:17 You know, that's true. I've been there a couple times in conferences, and I found it to be clean and impressive, you know, and then, but my, one of my favorite, other cities I only spent overnight, there was Montreal. What a beautiful, beautiful place, absolutely stunning. I   Michael Hingson ** 06:35 spent two days in Montreal once when I was selling some products and turn the TV on at 1131 morning that I was there and watched the Flintstones in French. That was unique. That was unique. Cool. How cool is that? Yeah, it's awesome. That was kind of fun. But, you know, so you, you went to college. What did you major in?   Kent Lewis ** 06:58 I majored in business with a marketing concentration, which is great because I ended up doing marketing for a career, and for 22 years ran my own agency, or my own business, basically.   Michael Hingson ** 07:10 So what did you do when you got out of college?   Kent Lewis ** 07:14 I went immediately into the world of public relations agency life. I always wanted to be a found out after college that I, what I really wanted to be was a copywriter, you know, writing ads. I just coolest thing as a kid. I just didn't know that. It's, I didn't realize what it, what it you have to go to Ad School. You can't, you can't graduate regular college and become a copier. At least you weren't able to when I was, you know, back in the mid 90s. So I started in PR because it sounded hard to pitch the media and try and get them to say what you want them to say about your brand, your client and your brand. And that did me well, because when I got in from went from PR in 94 to digital marketing, SEO, search engine optimization 96 my PR background was extremely helpful. You know, in in that, in that whole world. So because doing PR builds Domain Authority, which builds your rankings in Google, and the rest is history. So, so it was very helpful. It gave me a bit of an edge. And then my business background meant I was better equipped to to go from doing the work to managing people, they're doing the work, to doing my own thing, you know, and running a instant running team, I was running a business. So that was super cool. You   Michael Hingson ** 08:38 know, it's interesting. I've especially because of the World Trade Center, but not only, but before it as well, I learned a lot about dealing with the press. And I've, I've watched a lot of press interviews today, and it's, it's amazing how often and then people have said that this is the way you should do it. No matter what the press person asks you, you answer with the with the answer you really want to give, whether you answer their questions or not. And I think that's an interesting approach, and I suppose it can be positive, but especially for for politicians who don't want to answer the tough questions. But I I know that for me, I've always tried to structure my answers in such a way that it gets them to take the question that they originally asked that I might sort of answer and reframe it so that I will answer a lot of times that, for example, talking about blindness and blind people, there are just so many misconceptions about it and and all too often, like first time I was on Larry King lives, Larry was asking questions about guide dogs. And he said, Now, where did you get your guide dog? And I said, from San Rafael, California. He said, well, but the but the main. School is a new is in Michigan, right? And I said, No, it's a different organization. And what we learned after doing that interview was that the way to deal with Larry was to program him and send him questions in advance with answers. Then he did a lot better, because the reality is, he didn't really know necessarily the answers in the first place. It's just amazing how you know how a lot of times it's just shallower. The Press tends to over dramatize. But I appreciate what you're saying about marketing and PR, I've done so much of that over my lifetime, and for so many reasons, in so many ways, I know exactly what you're talking about.   Kent Lewis ** 10:47 Yeah, yeah. That's, yeah, it's, it's a fascinating world that I've, that I've, you know, been live, living and working in. And I, yeah, I'm impressed, yeah, Larry King Live. That's pretty cool. And, you know, hopefully you've helped people just side note, you know, get a clear understanding of what it is, what it is both like to be blind and then how you navigate this world successfully, as if you're, you know, fully sighted. You know,   Michael Hingson ** 11:18 well, one of the things that I actually learned over the last couple of years is something that I've actually written an article and had it published about, and that is that we've got to change our view of disabilities in general. People always say, well, disability is a lack of ability. And I say, and I always say, No, it's not. And they say, Well, yes, it is. It begins with dis. And I said, then, how do you equate that with disciple, discern and discrete? For example, you know they begin with D is the reality is, disability is not a lack of ability. You think it is. But I've added to that now when I point out that, in reality, every person on the planet has a disability, but for most people, their disability is covered up. Thomas Edison invented the electric light bulb, or at least we give him credit for it back in 1878 so for the last 147 years, all we've done is spent so much time improving on the technology that provides light on demand, which just covers up your disability, but it's still there. And I realized that one day I was at a hotel in Los Angeles at three in the afternoon when we had a power failure, and everybody started to scream, even down in the lobby, when they had all these nice big windows that were letting in all sorts of light, but it wasn't giving them the light that they wanted and the amount that they wanted, and people panicked. So I realized then, oh, well, now the reality is they're light dependent, which is as much a disability as my light independence is. It's just that it manifests itself differently, and there are a whole lot more light dependent people than light independent people. But we've got to really change our definition and how we view it. So   Kent Lewis ** 12:58 that's really insightful. It's good to think about.   Michael Hingson ** 13:01 Yeah, it's kind of fun. But, you know, so, so where did you, where did you go off and go to work in the in the marketing world? So you did? You didn't go to Copyright School? Or did you? No, no,   Kent Lewis ** 13:13 I just know. I once I talked to the creative director at this agency in Seattle where I did my first internship. He's like, Yeah, you'd have to go back to art school. And I was like, what school I just finished? So, you know, it didn't really matter. And we So, with that said, we, you know, I moved into PR, and then I moved to down to Portland from Seattle, because I could actually get a paying job because the internship I did three months full time, virtually, basically no pay, I found a low paying job instead in Portland. So I moved I only knew one person here in Portland, my cousin. She's still here. We both have families now, and I know a lot more people, but I basically have, since moving here to do my second agency job. I've been, I've been a part of 10 agencies in my career. I've been, I founded two, co founded two, fired from three and exited the four that I created, or co, co founded, basically. And so right now I have a consultancy. I could say that's my 11th agency, but I don't even really count it as an agency. I'm just a fractional CMO, you know, marketing advisor at this point, just a few hours a month, because my my day job as of January, is running a nonprofit called next northwest.org which is a it's a trade organization for marketing and advertising and creative community, the creative services world. And it has 119 year history in Portland. And now it's, it's now expanded to five states and into Canada. And so I've got this I'm working. I manage a board of, you know, decent sized board, and a decent sized advisory. Committee that I created, and just the last couple months, and we do learning events for the creative community and networking events and celebrations, like, you know, awards, award shows to celebrate the work. So that's kind of my day job. And then I also speak and write a lot you and I share a passion for for education and learning and sharing knowledge. And so I've been, I've probably averaged 25 speaking engagements a year for the last 20 years, and last year was 30. For instance, I fly yours, mentioned your your travel. I'm flying to Tampa on Sunday to present on Monday, on a panel about AI in the senior care space, for instance. And then I come back and I, I, you know, got it. I got one or two more. But I, you know, I typically do a dozen fly flying gigs, and then I do a lot of webinars and local gigs as well.   Michael Hingson ** 15:55 So what are you what are you going to say? What are you going to say about AI in the senior care space?   Kent Lewis ** 16:01 That's a great question. So what my focus as a marketer is, here's how you can use AI to streamline and automate and maintain or improve quality. So it's not meant to it's not a secret hack, cheat code to lay people off. It's a It's get more out of your current resources, basically, and do more with less, and do it more effectively. That's kind of, that's, you know, that's my, what I'll be talking about is the how you know how to use it for research, ideation, content creation, content editing, reporting, synthesizing information, customer service, that kind of thing. So I only have, you know, it's a panel event, so I'm only doing like a 10 to 15 minutes part, and then there are other presenters doing their part, and then we have a little Q and A, usually, I'm a sole presenter on whatever topic, usually digital marketing or employee engagement, which is what I got passionate about. Once I sold my agency. After 22 years, I became an employee at that the agency that acquired my company, and I was immediately underwhelmed and disappointed in what it was like to be an employee, and wanted to fix it. So that's what I had been focusing on when I given a choice. I want to evangelize. You know, what I learned from my experience, and I've done a good amount of research, and, you know, two weeks ago, I presented in Portland on the topic to entrepreneurs. Then the next day, I flew to Denver and did the same presentation to a group of agency owners. And then the next day, I did a webinar for similar group of entrepreneurs, you know, so three versions, three days in a row, a 3060, and 90 minute version. So,   Michael Hingson ** 17:42 pretty fun. Yeah. So how many books have you written?   Kent Lewis ** 17:47 Ah, I knew you'd say that so or ask that. I have not written any books, but I have, darn but I've written, you know, probably 200 articles. I could easily AI them into some sort of book, if I wanted to. You know, I went from writing 80% to 90% of my art content was on digital marketing for the first 20 years. And then the last 10 years, I focused almost exclusively on writing about entrepreneurship and and business ownership, leadership and employee intention, retention, engagement. And, you know, so I mostly syndicate my articles, like business journals, occasionally in Ink Magazine, etc. So if I were to write a book, it would be about the business side of things, instead of the second, I would write something about digital marketing. Not only am I no longer an expert, and consider myself an expert relative to others, those books are outdated the second they're printed, right? So, so it doesn't make sense to really write a book on digital marketing, and everything's already been said, etc. So, so if I wrote a book, it would be probably more on the employee engagement side versus anything. But I will say that I don't know if you know who Seth Godin is. He's the number one marketing blogger in the world. He's written many best sellers, Purple Cow, permission, marketing, etc. He's remarkable guy. And I had was fortunate to talk with him and then meet with him over lunch in New York City 15 years ago. And he said, after our two hour lunch, he charges $75,000 for speaking engagement. So it gives you a sense of who he is. He has for for 20 years. And so he said, Kent, you've got a book in you. I was like, I wish you hadn't said that, because now I don't want to, I don't want to disappoint him, right? So there you go.   Michael Hingson ** 19:31 Well, if you write one at some point, you have to send us a picture of the cover and we'll stick it in the show notes whenever. Yeah, that sounds great, but yeah, I you know, I never thought of writing a book, but in 2002 we went to the AKC Eukanuba canine championship dog show in Orlando. It was in December, and among other people I met there. Here I met George Berger, who was at that time, the publisher of the American Kennel Club Gazette, and he said, You ought to write a book. And I went, why? Well, because you you have a great story to tell. You should really write a book. Well, it took eight years and a lot of time sitting in front of Microsoft Word to get notes down, but eventually I met someone named Susie Flory who called because she was writing a book called Dog tails. And it was a story of what she wanted to write stories of, actually, 17 different dogs who had done some pretty interesting and miraculous things. And she wanted to write a story about my guide dog at the World Trade Center, Roselle. And she said, Tell me your story, if you would. And I did. And when we were done, there was this pause, and then she said, You need to write a book. And since I've written books, I'll help you. And a year later, underdog was published, and it became a number one New York Times bestseller. So that was pretty cool.   Kent Lewis ** 21:01 That's fantastic. Congratulations. Very impressive.   Michael Hingson ** 21:04 And then last year, well, in 2013 we published a children's book called running with Roselle, but more adults by a thing kids, because it's not a picture book, but it tells the story of me growing up and Roselle growing up, and how we met, and all that. So it isn't really as much a World Trade Center book. But then last year, we wrote, live like a guide dog. And the intent of live like a guide dog is to say to people, look fear is all around us, and so many people just allow themselves to be paralyzed, or, as I say, blinded by fear, so they can't make decisions. They don't learn how to control it. But if you learn how to control fear, you can use fear as a very powerful tool to help you stay focused, and you'll make better decisions. So we use lessons I learned from my guide dogs on my wife's service dog to write, live like a guide dog. And so it is out there, and it's it's a lot of fun, too. So you know, it isn't the easiest thing to write a book, but I would think you have a book in you, and you should, well, I   Kent Lewis ** 22:03 appreciate that vote of confidence. And hey, I mean, you did it, and you had an amazing story, and you've done it multiple times. Actually, it's great inspiration for me.   Michael Hingson ** 22:16 Well, I'm looking forward to reading it when it comes out. You'll have to let   22:20 us know. Yeah, will do so   Michael Hingson ** 22:23 you at some point, switched from being an employee to being an entrepreneur. How did that all happen? Why? Why did you do it? Or what really brought that about?   Kent Lewis ** 22:38 Well, I kept getting fired.   Michael Hingson ** 22:40 So why'd that happen?   Kent Lewis ** 22:42 Yeah, so that's the fun part. So I I've never been fired for cause like a legit clause. I'm a high powered, high performer, and so I actually, that's why. So the first time I was fired was by the guy that invited me to co found an agency. His name was Ryan Wilson. He was my he was my boss. And then he was fired by our larger agency. He ran a team that I worked on. I worked for him. I was inspired by him. I I was mentored by him. I thought the world of him. So when he came to me three months after he got fired, it was about, it's always about a girl. So he he basically, he got divorced. And so this other woman, they met at the office, and they were soul mates, and they he had to clean up his life. And he did, and he said, I've got an agency die. I've got two clients ready to sign. I need key employees, and you're one, one of them, then I would hope you would join me. I said, No, the first time he got his act together. I said, yes, the second time, and that. So I we built an agency together with, you know, we start with six people. I brought in two other people and another gal that ran the PR side. I was running the digital side. She brought in somebody said we had six of us on day one, and a year later, we didn't have a formal share shareholder agreement for our percentage of the company that went from being worth zero to being worth a few million dollars, and we felt that we should have something in writing, and before he could, we could get something formally in writing. My, my other partner, she, I didn't really want to do the business with her, but I didn't really have a choice. I want to do the business with him. She said, I'm asking for more equity. I said, Okay, I feel like that's fair. I think we've earned it, but, and I'll, I'll be there with you, but I wouldn't have done this if she hadn't said, I'm going in. Are you with me? So when I we asked, she asked me to make the ask. I wasn't necessarily prepared or thinking about it, and it really offended him. He was really mad, and he was playing to fire her, and by me teaming up with her, he felt, you know, slight. And he fired us both, and the next week, I started anvil, my agency, Anvil Media, that I ran for 22 years, I did a couple other starts, one with a college friend and a guy I had met at that that at one of the first, one of the earlier agency agencies I'd worked at. He and we, he and I and my college buddy started an email marketing agency in 02 and then I decided, well, this isn't for me, but I now learn it's not that scary to hire employees. So then I started hiring employees at anvil and late 03 and so I ran anvil with employees for, you know, 20 years. Two of those first two years were just me and some contractors and and then, oh, wait, I started a second agency because I needed a more affordable solution for my partners in small business called Formic media. Ran that for five years before I merged it with with anvil. But in between, I was also fired. When I first started anvil, I was it was just a hang of shingle in 2000 to do some consulting, but I wanted a full time gig, and a year later, I had an opportunity to run my my team from the agency. I was fired from that company. That agency was sold to another agency for pennies on the dollar. And when my old boss died, rest in peace, we hadn't really cleared the air yet, which is it still is one of my greatest regrets. You know, for nine months we didn't talk, and then he passed away. Everybody peace, not before he passed away, I was able to get, yeah, his his soul mate. They weren't married yet, but they were going to get married. She told me that two weeks before he died, he expressed regrets and how we had ended the relationship, how he had fired me, and he was looking forward to reconnecting and re engaging our friendship. And so that made that meant the world to me. I had a lot of peace in knowing that, but I so the first the second place I got fired was this agency again about a girl. So the first time was a girl telling me, you need to ask the boss for more money or more equity. And I did, and that offended him. And the second time was my girlfriend at the time, who's who moved over from that agency to the new agency where my my old boss died before he could really start there. She was dating on the side the Creative Director at that agency, and he'd been there over 20 years. And so when I started there, I saw something was up, and I was like, Is there anything going on? She's like, No. And so eventually I just broke up with her anyway, because I just it wasn't working, even if she wouldn't admit that she was having a side relationship. But I was eventually fired because he was a board, you know, he was on the board. He was, he wasn't my boss, per se, but he was one of the senior partners, and they just wanted me out. You know, she might have money. Wanted me out. He definitely wanted me out. So that was the second time I got fired. And then the third time I got fired was it kept the stakes get given, getting bigger. When I sold my agency 14 months later, they fired me, really, not to this day, not for any cause. It's that they asked me to take an 80% pay cut a year into my buyout, and I and then I they were going to close my Portland office, which I was, I own the building, so I didn't want to lose my own myself as a tenant, so I offered to reduce my rent 30% so I basically, for two and a half months, worked for free for this agency that had bought my agency. So they were making payments to me. I was carrying the note, but they they couldn't. A year later, they're like, I'm sorry. So they a year later, I took a pay cut for two and a half months, and when I asked them, you know, when am I getting back to my pay? They said, Well, you know, we can't guarantee. We don't have a path for you back to your full pay. And I was like, Okay, well, then I told my wife, let him inform them that we're going to go back to, we are going to go back to our full rack rate on our rent. And when I, when we notified them, they they totally, they totally fired me. So they canceled the lease, and they fired me, and so they so it. And you know, I, my team was slowly being dismantled, a 10 of us, 11 of us, I guess 10 or 11 us went over, and within a year, there were only two wait. Within two years, there was only one person left on my team. So it was a really sad, sad experience for me. It wasn't as hard to sell my business as I thought. It wasn't as hard, you know, just emotionally, it wasn't as hard to sunset my brand after 22 years. Wasn't easy, but it was way easier than I thought. What was hard for me was watching them was was closing the office. It broke my heart and and then watching them dismantle my team that I spent, you know, two decades building, most of that team was within 10 years, the last 10 years, last even five years of of our business. Us. There was a relatively new team, but we were so tight, and it was just heartbreaking. So, you know,   Michael Hingson ** 30:09 yeah, wow. So what do you think was your biggest mistake in running your own agency?   Kent Lewis ** 30:19 That's a great question. I think the biggest, biggest mistake was not understanding the Hire great people and get out of the way. Lee Iacocca, you know, to paraphrase him, I hired great people and I got out of their way. But what I didn't do was make sure they had all the proper training, alignment of core values that they had, there was enough trust between us that they could come to me with they were struggling or failing. Apparently, I was a fairly intimidating figure for my former my young recruits, but most of that time, up until the last five years, I always had a senior VP my right hand. I hired her with the attention that she might take over the business someday, she was totally creating a wall between me and my employees, and I didn't know it until 2012 and so, you know, I had 10 years to try to undo what she had created the first 10 years, basically of a fear based management style, so that that didn't help me, and I didn't believe it. I didn't really see it. So then I rebuilt the company, and from the ground up, I blew it up in 2013 so 10 years after of having employees, 13 years of having the business, I completely dismantled and blew it up and rebuilt it. And what did that look like? It started with me just not wanting to go to work in the building, and I realized I can't quit because I'm the owner, so I have to fix it. Okay? I don't mind fixing things. I prefer to fix other people's problems instead of my own, but I really a lot of people do, right? Yeah. So I wrote a credo, basically, what would it take for me? What are, what are it got down to 10 truths, what? What are the truths that I need to go into work and that others around me, co workers, team members, need to also agree on so that we can work together successfully. So it went from being about clients to being about the team and being about accountability. And you know, it was so it was so decisive. It was so radical for my current team that had been with me five to 10 years of they lose clients, I get more clients. And I eventually told them, I can't replace clients as fast as you're losing them. It's not a sustainable business model, so you need to be accountable for your actions and your decisions. That's the new anvil. You and you're out. I gave them 72 hours to think about it and sign it. Signed literally to these credo. It's not a legal document, it's just a commitment to credo. And half the team didn't sign it, and they quit. And then within 12 months, the rest of the team either quit or we've I fired them because they did not fit in the new anvil. And it's funny because everybody else that I brought in didn't even it didn't even register. The credo was so unremarkable to them, because we were already aligned by the time we hired them, we'd done our research and the work to know who fit, and so they didn't register. So eventually we just dropped the credo was no longer needed as a guide or a framework. It's still on the website, but, but you don't, you know it doesn't really matter. But that's what I got wrong, is I did not build the trust. I did not have I had processes in place, but but without the trust, people wouldn't tell me how they felt or that they were struggling. So a lot of process wasn't recognized or utilized properly. So I rebuilt it to where and rebuilt the trust to where the team that was with me when I sold I was very close with them. There was 100% trust across the board, a mutual respect, arguably a mutual love for the craft, for each other, for the company, for our clients, and it was a lot of fun to work with them. I didn't sell because I was unhappy. I sold because I was happy, and I thought now's a good time to go and find a good home. Plus my wife was my operations manager for five years, and she wanted out. Frankly, I thought it was easier to sell the business than try to replace my wife, because she was very good at what she did. She just didn't like doing it, yeah? And she also didn't like, you know, me being her boss. I never saw it that way. But once she explained it, after I sold, she explained, like, you know, you boss me around at work, and then you try to boss me around at home, and I'm not having it. You pick one? Yeah, so, so I was like, I think, like, I bossed you around. And she's like, Hey, you just, it was your company. It was always going to be your company. And, you know, that's fine, but you know, I want to move on. I was like, Okay, why don't we just sell and so that, yeah, they the operational people. And so it took her, took that load off of her. She's worked for. Nonprofit now, so she's happy, and so that's good.   Michael Hingson ** 35:05 Well, it also sounds like there were a lot of people that well, first of all, you changed your your view and your modus operandi a little bit over time, and that's why you also got you fired, or you lost people. But it also sounds like what you did was you brought in more people, not only who thought like you, but who really understood the kinds of goals that you were looking at. And so it was a natural sort of thing. You brought in people who really didn't worry about the credo, because they lived by it anyway.   Kent Lewis ** 35:38 Yeah, that's exactly right. And that was, that was my lesson. Was, you know, I always knew there's a concept called Top grading. You know, you thoroughly vet client, you hire slow and you fire fast. Most entrepreneurs or business owners hire fast and fire slow, and it's very, very expensive and but, you know, I got that part and I just better. I was far better at, I was far better at, what would I say, creating processes than kind of feeling, the love? And so once I figured that stuff out, it got a lot it got a lot better.   Michael Hingson ** 36:16 It's a growth thing. Yes,   36:18 exactly, yeah. Well, you   Michael Hingson ** 36:21 have something, and you sent me something about it. You call it Jerry Maguire moment. Tell me about that.   Kent Lewis ** 36:28 Yeah. So that's, you know, I just, I just sort of backed into the story of just being unhappy. But what ended up happening more specifically that Jerry Maguire moment was putting my son to bed in March of 2013 and I mentioned that feeling of not of dread. I didn't want to go to work. I was frustrated with my team, disappointed in my clients, not appreciating the work we were doing, frustrated with some of my partners. You know, in the business, I felt disconnected from the work of digital because I'd worked on the business for longer than I'd worked in the business by that point, and so I just, it was, it was, I was a bit of a mess. And I realized, like, I need a reason to get up and go to work in the morning. And that's when I came up. I was inspired by Jerry Maguire's manifesto from from the movie, and apparently you can find it online. It's a 28 page manifesto. So I ended up distilling into those 10 truths that we called the credo, and so what happening is just again to recap, it took me a like a couple days. I had instant clarity. I like I fell asleep like a rock. Once I realized I had a plan and I had a framework, I felt better about it, even though there was much work to do. So as I mentioned, you know, half the team quit within the first week, the other half bled out over the next year. That meant 100% employee turnover for two years in a row. As like as I upgraded my team, that was painful. I had to hire three people in order to keep one good one. You know, as I as I search, because we don't have formal degrees in the world of digital marketing, right? So it's hard to find the talent, and you want to hold on to the good ones when you get them. So it took a long time to get the team dialed. Meanwhile, my clients got tired of the turnover. As I was trying to figure it out, they started leaving in droves, and so in 2014 in March, a year later, exactly, I lost my five biggest clients in a 30 to 45 day period. So I lost, you know, 40, over 40% of my revenue vaporized, and I could not replace it fast enough. So I didn't take a salary for nine months. I asked two senior execs to take small pay cuts like 10% and as we hunkered down, and so I didn't have to lay off any good talent, and so I didn't, and we sprinted, we rebuilt, you know, the pipeline, and brought some new clients in. By the end of the year, I paid back my my two senior employees, their 10% that they pay cut. I paid them back, but I didn't take a salary for nine months of that year. It was the worst year I'd ever had, and the only time I ever had to take a pay cut or miss a paycheck myself. So that was the price I paid. The plus side is once I realized that the focus should be on the employees, which was what the credo was, I didn't realize at the time that it wasn't about my clients anymore. They were the life blood. They were the blood flow, right? But we have this organism that needed love, so we I breathe life back into it, one employee at a time until we had a higher functioning group. So it took me five or six years, and in 2019 so six years after I blew the business up, I had an offer on the table, had a sale agreement finalized, and we were less than a week away from funding, and I backed out of the deal because I felt, one, it wasn't a good cultural fit, and two, there was more work to do. It wasn't about increasing my valuation more. It was about finishing my journey of an employee first agency and. Three years later, I sold for one and a half x higher multiple, so an additional seven figures to to another agency based on a stronger profitability, even though the revenue is about the same, stronger, you know, profitability right better. Happy clients, stable clients. It was a lower risk acquisition for them and the so that was the high point. The low point was becoming an employee and wanting to be the best damn employee that agency had ever seen to being a very disappointed, disengaged, disheartened, disheartened employee. And I then I decided I started writing notes of everything, not to do that they were doing wrong. And I decided, once they let me go, I need to focus on this. I think I needed to help my other fellow entrepreneurs ways to avoid going through what I went through as an employee, because I had just been one, and most of my employ, my entrepreneur friends, haven't been an employee for over 10 years. You easily, quickly forget what it's like to be an employee, and I want to remind them and as other senior leaders, how important it is to put your employees first, otherwise you can never deliver on your brand promise no matter what it is, because they won't deliver to your standards. Because it's you know, they don't feel the same attachment to a business if they as if they're not owners, right?   Michael Hingson ** 41:22 But it sounds like you also, when you did sell, by that time, you had employees, one who had bought into the credo, into the philosophy, and two were satisfied. So it was a much better situation all the way around. Anyway,   Kent Lewis ** 41:38 exactly. It's right? And that's, that's the thing is, I realized it's not about throwing money at a problem. It's about throwing time and care at a problem. And the problem is that most employers, there is no loyalty employ to employees anymore, and therefore there's no employee loyalty to brands anymore, to their employers. And so I'm trying to unwind that. And it's not about pension plans, per se. It's not about bonuses, really at all. That's one of 120 items on my punch list of auditing and employee journey is, yeah, do you have a bonus program? Mine was basically spot bonuses, little spot bonuses for timely things, because the big cash bonuses blew up in my face. You know, i i the biggest bonus check I ever wrote. The next day he quit and created a competing agency. Now, he had planned that all along it, the bonus was only helped him do it faster, but I realized there was no appreciation for the bonuses. So stop doing that. So instead, I would bonus, reward the team with experiences rather than cash. And they the cash they got from a really, I paid over market, so that money was not an issue, and so that experiences were the memorable part and the fun part, and it helped motivate when we'd have a little contest with, you know, the wind being a dinner or whatever it was, something fun, right?   Michael Hingson ** 43:00 I was, earlier today, talking with someone who's going to be a guest on the podcast. He's in Germany, and we were talking about the fact that there's a major discussion in Germany right now about the concept of a four day work week, as opposed to a five day work week, and in the four day work week. Inevitably, companies that subscribe to the four day work week have higher productivity, happier employees, and some of those companies have a four day work week with a total of 36 hours and up through a four day work week with 40 hours, which is, of course, 10 hours a day. And what he said, I asked the question, did it make a difference as to whether it was 36 or 40 hours? What he said was mainly not, because it was really about having three days with family, and that that whole mental attitude is really it that we, we have forgotten, I think, in this country, about employee loyalty so much, and we just don't see anything like what we used to see.   Kent Lewis ** 44:09 100% you are correct,   Michael Hingson ** 44:13 and so it is. It is an issue that people really ought to deal with in some way. But you know now the new chancellor in Germany wants to go back to a five day work week, just completely ignoring all the statistics and what's shown. So the discussion is ongoing over there. I'll be interested to see how it goes.   Kent Lewis ** 44:36 Yeah, yeah, totally. I would be in Troy. Yeah. We know for whatever reason, for whatever reason that they've you know that well, I guess it kind of makes sense. But you know, you wouldn't think you could be more productive fewer days a week, but the research is showing that these people, that you know, that the like the Northern Europeans, are the, you know, Finnish and Scandinavians are like the half. People on the planet, despite not being in maybe the friendliest climate, you know, 12 months of the year because of a lot of how they value, you know, work life balance and all of that. And I think that's the thing, you know, we we came from an industrial age where unions got us the weekends off. You know, it's a very different we've come a long way, but there's still a lot more to go, so I, I will be interested to see what happens with the with that concept that four day work week.   Michael Hingson ** 45:26 Well, the other part about it is we had the pandemic, and one of the things that came out of the pandemic, at least, I think, in the minds of a lot of employees, was even working at home, and having to do that, you still got to spend more time with family and people value that. Now I don't know how over time that's going to work, because I know there's been a lot of advocating to go back to just everybody always being in the office, but it seems to me that the better environment would be a hybrid environment, where, if somebody can work at home and do at least as well as they do at the office. Why wouldn't you allow that?   Kent Lewis ** 46:04 Right? Yeah, I think it's that's the other thing is, I do believe hybrid work is the best solution. We were doing three three days, two days in the office, required, one day, optional flex. I ended up going in most days of the week before I, you know, even after we sold and we sell at the office, because I like, I'm a social being, and I really enjoyed the time at the office. And it was, it was, I designed the space, and it was, you know, as my place, and it was my home away from home, you know. So I feel like I've lost a little bit of my identity, losing that office. Yeah, so, but yeah, I do think that it makes sense to be able to do remote work, whatever, wherever people are most effective. But I do know there is a reality that companies are fully remote have a struggle to create cohesiveness and connectiveness across distributed teams. It's just it's just science, right? Psychology, but you can be very intentional to mitigate as much as you can the downside of remote and then play up as much as you can the benefits of remote people having their life and they see, on average, I heard that people valued their remote work about to worth about $6,000 on average, that there's a number that they've quantified.   Michael Hingson ** 47:21 Wow. Well, I know I've worked in offices, but I've also done a lot of work at home. So for example, I had a job back in the late 1970s and worked and lived in Massachusetts until 1981 and the company I worked for was being pursued by Xerox. And the the assumption was that Xerox was going to buy the company. So I was asked to relocate back out to California, where I had grown up, and help integrate the company into Xerox. And so I did. And so that was the first time I really worked mostly out of home and remotely from an office. And did that for two and a half, almost, well, a little over two and a half years. And my thanks for it was I was terminated because we had a recession and the big issue really was, though, that Xerox had bought the company and phased out all the people in sales because they didn't want the people. They just wanted the technology. And I've always believed that's a big mistake, because the tribal knowledge that people have is not something that you're going to get any other place. Totally, totally agree. But anyway, that occurred, and then I couldn't find a job, because the unemployment rate among employable blind people was so high, since people didn't believe blind people could work. So I ended up starting my own company selling computer aided design systems, CAD systems, to architects. Some of the early PC based CAD systems. Sold them to architects and engineers and so on. So I did have an office. We started, I started it with someone else, and had an office for four years, and then decided I had enough of owning my own company for a while, and went to work for someone else, and again, worked in an office and did that for seven years. Yeah, about seven years, and then I ended up in at the end of that, or the later part of that time, I was asked to relocate now back to the East Coast, because I was selling to Wall Street and New York and Wall Street firms really want, even though they might buy from resellers and so on, they want company, companies that make products to have them an office that they can deal with. So I ended up going back and mostly worked out of the office. But then, um. I left that company in 1997 and it was, it was a little bit different, because I was, I I had my own office, and I was the only person in it for a little while. We did have some engineers, but we all kind of worked in the office and sometimes at home. But for me, the real time of working at home happened in 2008 I was working at a nonprofit and also traveling and speaking, and the people who ran the nonprofit said, nobody's interested in September 11 anymore. And you know, you're you're not really adding any value to what we do, so we're going to phase out your job. Yeah, nobody was interested in September 11. And three years later, we had a number one New York Times bestseller, but anyway, your face yeah, so I ended up opening the Michael Hinkson Group Inc, and working out of home, and I've been doing that ever since. I enjoy working in an office. But I can work at home and I can, I can adapt. So my exposure to people and working not at home is when I travel and speak and get to go visit people and interact with them and so on. So it works out   Kent Lewis ** 51:05 that's, that's fantastic, congratulations. That's awesome.   Michael Hingson ** 51:10 It is, it is, you know, sometimes a challenge, but it works. So for you, what is your philosophy? You obviously do a lot of giving back to the community nowadays, is that something that has kind of grown over time, or you always had that? Or what's your philosophy regarding that?   Kent Lewis ** 51:29 So I I believe that, as I mentioned, I believe earlier that learn and return us. I believe that you should giving, giving back your entire life, as soon as you're able to, in whatever way. And so I, you know, when I first moved to Portland, I barely knew anybody. I was volunteering at this local neighborhood house where it was, you know, as tutoring this kid, and ironically, in math. And I'm terrible at math. Then I went to Big Brothers, Big Sisters for a while, and then I for the last 19 for last 25 years, I've been a volunteer, and for eight or nine of those years, I was on the board of smart reading. It's a, it's a, it's not a literacy program in that you're not teaching kids to read. You're teaching kids a love of reading. So you just sit with, you know, title, title, one school kindergarteners in an area near you, and you sit and read with them for 10 to 15 minutes, that's it. And it's a game changer, because some of them didn't own any books. And then they get to take books home with them, you know, like scholastic style books. So anyway, I I decided, of all, like I have friends, that their their passion is pets, others, it's like forests or planet or whatever. To me, I think I can, I can solve all of those problems if I invest in children, because they're shaping our future, and we can put them on a trajectory. So for instance, statistically, prison capacity is based on third grade reading levels in blue. So if you're if you can't learn to read, you can't read to learn, so you need to have a be a proficient reader by third grade, or you're left behind, and you're more likely, 10 times more likely, to be in the system, and you know, not in a good way. So I realized, well, if I can help these kids with a love of reading, I was, I was slow to learn reading myself. I realized that maybe we, you know that one kid that you find a love of reading, that finds books they love and is inspired by the books and continues to read and have a successful educational career, then that's that person may go on to solve cancer or world hunger or whatever it is. So that's kind of how I look at so that's my theory in general about giving. And then specifically my passion is children. So that's kind of my thing, and I think there are a lot of different ways to do it. Last night, I was at my wife's auction or the fundraiser for her nonprofit, which is around the foster system. It's called Casa court, important court, court appointed special advocate. So these kids in the foster system have an advocate, that that's not a lawyer or a caseworker, you know, by their side through the legal system. And I think that's a fantastic cause. It aligns with my children cause. And I was, I had seven my parents fostered seven daughters, you know, Daughters of other people, and the last two were very that I remember were transformative for me as an only child, to have a sister, you know, foster sister that was living with us for, in one case, two years. And it was invaluable and helpful to me. She helped me find my love of reading, helped me learn my multiplication tables, all that things that your parents might be able to do, but it's so much cooler doing with somebody that's, you know, I think she was 17 when she moved into our house, and I was, like, nine, and she was so helpful to me, so inspiring. So in a nutshell, that's, that's what we're talking about   Michael Hingson ** 54:55 when you talk talk about reading. I'm of the opinion and one of the best. Things that ever happened to reading was Harry Potter. Just the number of people, number of kids who have enjoyed reading because they got to read the Harry Potter books. I think that JK Rowling has brought so many kids to reading. It's incredible.   Kent Lewis ** 55:14 Yeah, yeah. 100% 100% I Yeah. I think that even you may, you know, you may or may not like rolling, but I as a person, but she did an amazing thing and made reading fun, and that that's what matters, yeah, you know,   Michael Hingson ** 55:33 yeah, well, and that's it, and then she's just done so much for for children and adults. For that matter, I talked to many adults who've read the books, and I've read all the books. I've read them several times, actually, yeah, now I'm spoiled. I read the audio versions read by Jim Dale, and one of my favorite stories about him was that he was in New York and was going to be reading a part of the latest Harry Potter book on September 11, 2001 in front of scholastic when, of course, everything happened. So he didn't do it that day, but he was in New York. What a you know, what a time to be there. That's fantastic. But, you know, things happen. So you one of the things that I've got to believe, and I think that you've made abundantly clear, is that the kind of work you do, the PR, the marketing, and all of that kind of interaction is a very time consuming, demanding job. How do you deal with work and family and make all of that function and work? Well,   Kent Lewis ** 56:41 good question. I, I believe that that the, well, two things you have to have, you know, discipline, right? And so what I've done is really focused on managing my time very, very carefully, and so I have now keep in mind my oldest, I have three kids, one's graduating college as a senior, one's a sophomore who will be a junior next next year, and then The last is a sophomore in high school, so I'm there at ages where two are out of the house, so that's a little easier to manage, right? So there's that, but similarly, I try to maximize my time with my youngest and and with my wife, you know, I built in, you know, it was building in date nights, because it's easy to get into a rut where you don't want to leave the house or don't want to do whatever. And I found that it's really been good for our relationship at least once a month. And so far, it's been more like almost twice a month, which has been huge and awesome. But I've just intentional with my time, and I make sure 360 I take care of myself, which is typically working out between an hour and an hour and a half a day that I'm I really need to work on my diet, because I love burgers and bourbon and that's in moderation, perhaps sustainable, but I need to eat more veggies and less, you know, less garbage. But I also have been at the gym. I go in the Steam Room and the sauna, and I'm fortunate to have a hot tub, so I try to relax my body is after my workouts, I've been sleeping more since covid, so I work out more and sleep and sleep more post covid. And because I'm working from home, it's really I find it much easier to get up and take breaks or to, you know, just to manage my time. I'm not traveling like I used to, right? That's a, that's a big factor. So, so anyway, that's, that's kind of my take on that. I don't know if that really helps, but that's, that's kind of where I'm at.   Michael Hingson ** 58:59 The other part about it, though, is also to have the discipline to be able to be at home and work when you know you have to work, and yeah, you get to take more breaks and so on, but still developing the discipline to work and also to take that time is extremely important. I think a lot of people haven't figured out how to do that   Kent Lewis ** 59:19 right exactly, and that is so I do have an immense amount of, I do have an immense amount of, what would you say discipline? And so I don't know, yeah, I don't have that problem with getting the work done. In fact, my discipline is knowing when to stop, because I get into it, and I want to get things done, and I want to get it off my plate, so I tend to do sprints. But the other lesson I have from covid is listening to your biorhythms. So, you know, we're a time based society, and we look, you don't want to be late for this and that I you know, that's great, fine. But what's really more important in my mind is, um. Is to, is to be thinking about, is to let your body tell you when it's tired, if and and more importantly, is to not stress about in the mornings when I wake up early. By that, I mean between four and 6am before I really want to get up at 630 and I just if I'm awake, then I'll write stuff down to get it out of my head, or I will just start doing my start my day early and and not stress about, oh, I didn't get enough sleep. My body will catch up, yeah, it will tell me to go to bed early, or I'll sleep better the next day, or whatever it is. So that was important, and also to learn that I'm most I can get a lot of tasks done in the morning. And I think bigger picture, and that's what, that's why I wake up early, is all the things I need to do that I forgot. I didn't write down or whatever, and I think of them at between four and 6am but the other is that I do my best writing in the afternoon, like between four and six. So I told my, my wife and my, you know, my my kids, you know, my first figures out when they were both in the House. I was like, I may be working late, jamming out an article or doing whatever right before dinner, or I might be a little late. Can we can wait for dinner for a little bit? They're like, Yeah, that's fine. We don't care, right? So, but normally I'd be like, I gotta get home because it's dinner time. But now that I'm already home, I just keep working through, and then, and then, oh, I can take a quick break. But my point is, they're totally adaptable.   Michael Hingson ** 1:01:27 But you communicate, yes, communication issue is key. Is key, absolutely. That's really the issues that you do communicate.   Kent Lewis ** 1:01:36 It's all about setting expectations. And they had no expectations other than eating dinner. And we've been eating dinner later. Just, just a natural evolution. So it's not, it's not even an issue now, because I don't want to, I don't want to, what, right? What? Late at night, I just found it late afternoon, I just in a zone. Anyway, yeah, you listen to your body, and I'm way less stressed because I'm not worried about, oh my god, I have to get to bed at a certain time or wake up at a certain time. It's like, just kind of run with it, you know, and and go from there. So what's next for you? What's next? So I want to shift from going from speaking for free to speaking for a fee. There you go. And the re the reason why is I never asked for, and I'd even waive, you know, honorarium or pay because I got more value out of the leads. But now that I don't have an agency to represent, two things. One is, I want to get paid to do my employee engagement retention talks, because it's I'm getting great feedback on it, which is fun. But I also am being paid now by other agencies, a day rate, plus travel to go speak at the conferences. I've always spoken on that like me and want me and I just represent. I just changed the name that I'm representing. That's it, you know,   Michael Hingson ** 1:02:56 well, and there's value in it. I realized some time ago, and I k

Wintrust Business Lunch
Wintrust Business Lunch 8/15/25: Tariff impact on prices, BLS data, small business survey, Social Security anniversary

Wintrust Business Lunch

Play Episode Listen Later Aug 15, 2025


Segment 1: Michael Miller, Economics Professor, Western Washington University and Professor Emeritus at DePaul University, joins John Williams to talk about how tariffs will impact general prices, why markets are still hitting all-time highs, when the Fed might cut interest rates, and to explain why initial labor report numbers are typically not reliable. Segment 2: Mike Spriggs, […]

Smart Energy Voices
Grid Chaos and Data Centers: Where To Go From Here

Smart Energy Voices

Play Episode Listen Later Aug 8, 2025 26:34


In this episode of Plugged In, host Chuck Hanna welcomes Brian Janous, Co-founder of Cloverleaf Infrastructure and former leader of Microsoft's global energy team. They explore the energy sector's changing dynamics, driven by skyrocketing demand from data centers and a shift in emphasis from buying energy to securing capacity. Janous shares insights from his 25-year career in the power and utilities industry, highlighting the current strain on the grid, the role of utilities, and the importance of building energy resilience.  You will want to hear this episode if you are interested in... Janous's career journey (01:10) Grid challenges today (02:59) Short-term and long-term viability of the new technologies (04:38) Alternatives for resilient backup power (07:21) Cloverleaf Infrastructure's business model (08:29) Competitive vs. regulated markets (13:55) Outlook on the grid's future (18:38) For full episode show notes, click here. Connect with Brian Janous On LinkedIn Brian is the Co-founder and Chief Commercial Officer of Cloverleaf Infrastructure. Cloverleaf aims to solve the critical problem of expanding grid capacity to support the largest electric customer loads to spur economic growth and investment. Previously, Brian served as VP of Energy at Microsoft, supporting the development and execution of Microsoft's global cloud and AI energy strategy. This included oversight of energy policy, procurement, renewable energy, distributed generation, and overall environmental impact. Prior to Microsoft, Brian worked as a consultant at Brubaker & Associates, assisting Fortune 500 companies with energy procurement, policy, and sustainability matters.  Brian serves on the board of VEIR, a pioneer in superconducting transmission technology, and Protect Our Winters. He also holds advisory board positions with LineVision, a leader in dynamic line rating technology, LevelTen Energy, operator of the largest marketplace for renewable energy buyers, and the Institute for Energy Studies at Western Washington University. Brian holds an MBA from Webster University, a Bachelor of Science in Finance and a Bachelor of Arts in Philosophy from the University of Missouri. Connect with Constellation Follow Constellation on LinkedIn Follow Chuck Hanna on LinkedIn Learn more about Constellation sustainability solutions Connect with Smart Energy Decisions Follow us on LinkedIn Subscribe to Smart Energy Voices onApple Podcasts, Google Podcasts, Android, Spotify, Stitcher, TuneIn Radio, aCast, PlayerFM, iHeart Radio If you're interested in participating in the next Smart Energy Decisions Event, visit smartenergydecisions.com or email our Community Development team at attend@smartenergydecisions.com

The Wednesday Match Play Podcast presented by MemberText
Jason Olsen, Club Leader 360 | Episode No. 466

The Wednesday Match Play Podcast presented by MemberText

Play Episode Listen Later Jul 23, 2025 62:47


Club Leader 360 is a leadership development platform tailored specifically for professionals in the private club industry. It offers tools and coaching to help club leaders enhance their effectiveness and align with their club's culture and values. On this episode of The Wednesday Match Play Podcast, presented by Eden Mill St Andrews, Jason joins us to provide a detailed overview of Club Leader 360. He explains how he got involved with the organization and what his role looks like today. Jason also discusses his connection with Crystal Thomas, outlines what Club Leader 360 offers, and walks us through the methodology behind the LCBA. He talks about the importance of curiosity in leadership, demonstrates how the platform works, and shares insights from his time as an adjunct professor at Western Washington University. This was a data-driven discussion and an honor to have Jason on the show. Let's tee off.

The Best Advice Show
Become the Animal You Are with Morrison Gong

The Best Advice Show

Play Episode Listen Later Jul 16, 2025 8:45


Sign up for Morrison's online class, EXTREME PRIVATE EROS: PHOTOGRAPHY & DIARISTIC WRITING at The School of Making of Thinking. MORE INFO HERE @ https://www.theschoolofmakingthinking.com/private-eros.html---Morrison Gong is a Chinese photographer with a background in performance and experimental filmmaking. They invoke the body as a site of haunting, wounding, conjuring and mythmaking. Their work converses with photography's ability to anchor eros and losses within the realm of the physical and the metaphysical. They have been invited as a visiting critic and guest speaker at esteemed institutions such as the Center for Photography at Woodstock, SUNY New Paltz, Haverford College, and Western Washington University. Their video works have been shown at Anthology Film Archives, Microscope Gallery, Vox Populi Gallery, CROSSROADS presented by San Francisco Cinematheque, Hong Kong Arthouse Film Festival, among others. Their photography has been featured on It's Nice That, Whitehot Magazine and Lomography Magazine. Gong received their BFA from Parsons School of Design and their MA at the New School for Social Research. They are based in Brooklyn, NY.---Howl with Laura HawleyGet Froggy with Lauren Helmbrecht ---Help Zak continue making this show by becoming a Best Advice Show Patron @ https://www.patreon.com/bestadviceshow---Fill out the TBAS listener survey to help Zak get to know you better.https://forms.gle/f1HxJ45Df4V3m2Dg9---Call Zak on the advice show hotline @ 844-935-BEST or email him a voice-memo at ZAK@bestADVICE.show---Share this episode on IG @BestAdviceShow

Sound Investing
12 Million Dollar Decisions

Sound Investing

Play Episode Listen Later Jul 16, 2025 133:31


In November 2020 The Merriman Financial Education Foundation released “We're Talking Millions!  12 Simple Ways to Supercharge Your Retirement.”  The purpose of the book was to focus on a series of very simple steps any investor might take to improve their financial future.  "Understanding how to invest wisely for your future can be daunting. Many people never get started for fear of making mistakes. Others make choices based on hearsay and hope, sold on hype or risk aversion. In "We're Talking Millions!" you will learn why and how to make a handful of smart choices that can turn modest regular savings into a secure future. You'll discover "12 Small Steps with Big Payoffs," each of which can add $1 million or more to your retirement nest egg if you start in your 20s or 30s. These steps are well known.”The book has had a huge impact on an untold number of readers.  The numbers are unknown because the Foundation offer the book free as a pdf, as well as a free link to the audio version  (LINK) that was read by Truth Teller Don McDonald.While the book has had almost 400 online Amazon reviews (averaging 4 1/2 stars), the approximately 100 written reviews have over 95% 5 star ratings.  Here is one from a young student (age 19 at the time) who is now in medical school!  5.0 out of 5 stars Life-changing book for young people interested in investingReviewed in the United States on December 17, 2020Format: Paperback Verified Purchase"We're Talking Millions" was a life-changing book. I am a 19 year-old college student who was directed toward Mr. Merriman's book as a great resource for first time investors. His book was the perfect resource for someone with little to no prior knowledge about investing.It starts by outlining the twelve steps to boost a retirement fund, listing tips and tricks along the way. One of the most helpful parts for me was that all of the investment lingo was clearly defined and explained, and I could get a very clear sense as to how each of these small steps fits into the overall puzzle. The book then outlines how to get started: explaining the "Two Funds for Life" investment plan, what investment companies are best to use, and suggesting specific investment funds.I cannot recommend this book enough!! I feel confident about my investment plan after reading this book, and I plan to share it with as many of my peers as possible. I have already given it to my sister and best friend. If you are looking for information about investing and don't have the energy to read a long, dense investing book, then "We're Talking Millions" is the book for you! It is interesting, short, and extremely informative, and I hope that it helps you as much as it helped me.Now Paul has recorded this podcast and video to discuss the 12 steps.  The video was produced as part of a special offering to introduce Western Washington University alumni to The Merriman Financial Literacy Program that is working to educate all WWU students on the personal finance topics that will be an important part of their future.Our hope is you will pass along these links to others in your life who might benefit from this free educational information.Is there someone in your life you think could benefit from the discussion of these 12 huge decisions? Here are several ways to access this information:  The following link is to a free pdf of our book, "We're Talking Millions! 12 Simple Ways to Supercharge Your Retirement.”   A second and third link takes you  to a 2 hour video  and podcast on the 12 million dollar decisions.  And finally a very short (12 minute) podcast or video review of the 12 decisions.  

Wintrust Business Lunch
Wintrust Business Lunch 7/11/25: Tariff power, immigrant economic impact, Candl birthday app

Wintrust Business Lunch

Play Episode Listen Later Jul 11, 2025


Segment 1: Michael Miller, Economics Professor, Western Washington University and Professor Emeritus at DePaul University, joins John Williams to talk explain how one person has so much power over tariffs and the economy, the role immigrants play in our economy, why fertility is falling across the world, and how much weather forecasters can impact the economy. Segment […]

Sound & Vision
Debbi Kenote

Sound & Vision

Play Episode Listen Later Jul 3, 2025 78:59


Episode 481 / Debbi KenoteDebbi Kenote is a painter who lives and works in Brooklyn, NY. She holds an MFA from Brooklyn College and a BFA from Western Washington University. Her recent solo and two person exhibitions include Baker-Hall in Miami, Duran Contemporain in Montreal, Cristin Tierney in New York and My Pet Ram in New York. Selected group exhibitions include Kate Werble in New York, Fir Gallery in Beijing, Cob Gallery in London, Hawkins Headquarters in Atlanta and SOIL Gallery in Seattle. She has been an artist in residence at Stove Works, The Ucross Foundation, PLOP, the Saltonstall Foundation, Vermont Studio Center, DNA, Nes, CAI Projects, and the Mineral School. Her work is part of the permanent OZ Art Collection and has been featured in The Art Newspaper, Art Fuse, Maake Magazine, Suboart, Art of Choice, Two Coats of Paint, and Hyperallergic. She is a curator at the NYC based gallery Below Grand. She is represented by Cristin Tierney gallery in New York and Duran Contemporain in Montreal.Even the stump agrees, solo show on view at Baker-Hall in Miami, FL through July 12. Mindscape is a Pattern, group show, curated by Caetlynn Booth on view at Project Art Space in New York, NY.

KGMI News/Talk 790 - Podcasts
Dr. Laurie Trautman: Cross Border Relations

KGMI News/Talk 790 - Podcasts

Play Episode Listen Later Jul 2, 2025 17:20


KGMI's Jason Upton speaks with Dr. Laurie Trautman, director of Western Washington University's Border Policy Research Institute, about where relations stand between Canadians and Americans as we enter the summer tourism season including up-to-date border crossing numbers, the effect of Canada's recent election, what efforts are being made to improve relations and much more.

Nurse Educator Tips for Teaching
SIFT-ing Through Misinformation: Reflection Notebooks to Teach Critical Digital Literacy

Nurse Educator Tips for Teaching

Play Episode Listen Later Jun 25, 2025 20:02


Learn how a nurse educator and a teaching and learning librarian at Western Washington University created an innovative approach to teaching digital information literacy. In this podcast, Emily Spracklin and Christine Espina used professional fact-checker strategies, a reflection notebook, and an information literacy framework to develop student competency in information evaluation skills. Read their article for more details about how they teach students to sift credible information from a myriad of online sources and engage in patient-centered communication and education.

Work Stoppage
Ep 261 - Mismanagement Disguised as Innovation

Work Stoppage

Play Episode Listen Later Jun 3, 2025 88:29


We start with some check-ins Starbucks' war on workers, the fight by workers at Butler Hospital, and the continuing cruel attacks on workers by the Trump Administration. We've also got headlines this week from Duke, Western Washington University, Sutphen Corp, Golden Gate Nursing Home, and UPMC. Canadian port workers in British Columbia are fighting attempts to replace their jobs with robots. Farm workers in New York are fighting the brazen refusal of farm owners to abide by their legal contract. A recent piece in Labor Notes reports on efforts by both the SEIU and the Machinists to return their union siblings home after being abducted by ICE. Finally, video game workers have been organizing in bigger numbers every year, and this week saw workers at Zenimax reach a new milestone with a first contract. Join the discord: discord.gg/tDvmNzX  Follow the pod at instagram.com/workstoppage, @WorkStoppagePod on Twitter,  John @facebookvillain, and Lina @solidaritybee

Apologetics Profile
Episode 291: What Is Intelligent Design? With Casey Luskin and Kristin Marais of Discovery Institute Part Two

Apologetics Profile

Play Episode Listen Later Jun 2, 2025 50:36


How many invisible entities does it take to explain the origin of the universe? Is the origin and existence of the cosmos ultimately best explained by a host of invisible theoretical entities or is it all best explained by a single, intelligent Agent? We continue our conversation from last week on the topic of Intelligent Design with Discovery Institute associates Dr. Casey Luskin and his wife Kristin Marais. Casey Luskin is a scientist and an attorney with graduate degrees in science and law, giving him expertise in both the scientific and legal dimensions of the debate over evolution. He holds a PhD in Geology from the University of Johannesburg He earned a law degree from the University of San Diego. His B.S. and M.S. degrees in Earth Sciences are from the University of California, San Diego. Dr. Luskin has been a California-licensed attorney since 2005, practicing primarily in the area of evolution-education in public schools and defending academic freedom for scientists who face discrimination because of their support for intelligent design (ID). https://www.discovery.org/p/luskin/Kristin Marais has roughly 15 years of educational experience spanning the traditional building classroom, online classroom, curriculum development, and tutoring. She graduated from the University of California Riverside with a BS in biochemistry and then completed a MS in Teaching through Western Washington University. Kristin is a Washington state certified teacher with endorsements in chemistry, biology, and general science. https://discoveryinstitute.academy/chemistry/Featured Audio Clips Sources:Joe Rogan and Steven C. Meyer: https://youtu.be/jYYnULUru-w?si=7CgKmkolObKXZIBw andhttps://youtu.be/tb1Ubw1Iu5w?si=MPojWnmHhFQLSpQBEric Hedin: https://www.youtube.com/watch?v=TA4QutvxX88&t=92sFree Resources from Watchman Fellowship Naturalism: https://www.watchman.org/Naturalism/ProfileNaturalism.pdfScientism: https://www.watchman.org/scientism/ProfileScientism.pdfPanpsychism: https://www.watchman.org/files/ProfilePanpsychism.pdfPostmodernism: https://www.watchman.org/files/ProfilePostmodernism.pdfAtheism: https://www.watchman.org/profiles/pdf/atheismprofile.pdfAdditional ResourcesFREE: We are also offering a subscription to our 4-page bimonthly Profiles here: www.watchman.org/FreePROFILE NOTEBOOK: Order the complete collection of Watchman Fellowship Profiles (around 700 pages -- from Astrology to Zen Buddhism) in either printed or PDF formats here: www.watchman.org/NotebookSUPPORT: Help us create more content like this. Make a tax-deductible donation here: www.watchman.org/GiveApologetics Profile is a ministry of Watchman Fellowship For more information, visit www.watchman.org © 2025 Watchman Fellowship, Inc.

Writing Westward Podcast
075 - Coll Thrush - Wrecked: Unsettling Histories from the Graveyard of the Pacific

Writing Westward Podcast

Play Episode Listen Later Jun 1, 2025 68:52


A conversation with historian Coll Thrush about their book Wrecked: Unsettling Histories from the Graveyard of the Pacific (University of Washington Press, 2025) Coll Thrush is Professor of History and associate faculty in Critical Indigenous Studies at the University of British Columbia. He earned a B.A. from Fairhaven College at Western Washington University and PhD in History from the University of Washington. His first book, Native Seattle: Histories from the Crossing-Over Place (University of Washington Press, Weyerhauser Environmental Book Series, 2007) won the 2007 Washington State Book Award and came out in a 2nd edition in 2017. In 2011 Thrush and Colleen E. Boyd co-edited Phantom Past, Indigenous Presence: Native Ghosts in North American Culture and History (University of Nebraska Press, 2011). His next monograph was Indigenous London: Native Travelers at the Heart of Empire (Yale University Press, Henry Roe Cloud Series on American Indians and Modernity, 2016). Just last week, he published his new book Wrecked: Unsettling Histories from the Graveyard of the Pacific (University of Washington Press, Emil and Kathleen Sick Book Series in Western History and Biography, 2025).   The Writing Westward Podcast is produced and hosted by Prof. Brenden W. Rensink for the Charles Redd Center for Western Studies at Brigham Young University. Subscribe to the Writing Westward Podcast on Apple Podcasts, Stitcher, Spotify, Google Play, and other podcast distribution apps and platforms. Follow the BYU Redd Center and the Writing Westward Podcast on Facebook, Bluesky, or X/Twitter, or get more information @ https://www.writingwestward.org.   Theme music by Micah Dahl Anderson @ www.micahdahlanderson.com

Sound Investing
Vanguard vs. Mutual Shares, Who is the Long Term Champ

Sound Investing

Play Episode Listen Later May 28, 2025 32:28


In this episode, Paul Merriman details his upcoming presentations at Western Washington University, where he will be connecting with students, professors, and staff about the critical importance of personal finance education. Paul also gives practical investing advice, including a hands-on guide to using Morningstar's chart and comparison tools to analyze mutual funds and ETFs.Special Feature: Free Online Financial Literacy CoursePaul spotlights a fantastic, free multi-week financial literacy course led by Alan and Katie Donoghan—nationally recognized educators from the UK. This course is perfect for first-time investors of any age, as well as anyone looking to build a solid foundation in personal finance.Course Dates:The next session starts 2 June 2025 at 8pm UK time. Sessions run weekly throughout the summer.What's included: Engaging lessons on investing basics, budgeting, mortgages, and money management—delivered in a fun, approachable style.Format: Live online sessions (with replays on YouTube), each followed by an expert Q&A.Who's it for: Anyone—from college students to adults in their 40s or 50s—looking to take control of their financial future.Previous students give rave reviews: Over 15,000 people have enrolled, with glowing testimonials from participants who now feel confident and empowered about their finances.How to join: Register here for free and find the intro video and full schedule. All sessions are accessible worldwide.Morningstar Tools & Tables Referenced:Paul walks listeners through using Morningstar's chart and comparison features, specifically referencing the following funds and time periods:VFINX (Vanguard 500 Index Fund):Time period: From August 31, 1976 to May 23, 2025Used to illustrate long-term S&P 500 performanceTESIX (Franklin Mutual Shares Fund):Time period: From August 31, 1976 to May 23, 2025Compared side-by-side with VFINX to show how a value fund performed versus the S&P 500 over nearly 50 yearsDFLVX (DFA US Large Cap Value Fund):Time period: From 1993 to 2025Compared with TESIX and VVIAX for large cap value performanceVVIAX (Vanguard Value Index Fund):Time period: From 1993 to 2025Used for comparison with DFLVX and TESIXDFSVX (DFA US Small Cap Value Fund):Time period: From 2000 to 2025Compared with TESIX for small cap vs large cap value performanceAVUV (Avantis US Small Cap Value ETF):Time period: From 2021 to presentCompared with DFLVX and VVIAX for recent small cap value performanceHow Paul Uses Morningstar:On Morningstar, Paul suggests:Navigating to the “Chart” tab for each fundSelecting “Max” to see the longest available performance historyEntering ticker symbols (like VFINX, TESIX, DFLVX, VVIAX, DFSVX, AVUV) in the “Compare” box to view multiple funds together- make sure any funds being compared to the primary fund have a track record from a date at least as long as the primary fundUsing Morningstar's Chart and Compare tools:Compare VFINX vs TESIX (1976–2025)Compare DFLVX, VVIAX, and TESIX (1993–2025)Compare DFSVX vs TESIX (2000–2025)Compare AVUV vs DFLVX and VVIAX (2021–present)PDF showing the above comparisons

The Steep Stuff Podcast
Sophie Wright - Pre Sunapee Scramble Interview

The Steep Stuff Podcast

Play Episode Listen Later May 28, 2025 17:36 Transcription Available


Send us a textEver wonder what happens when you take a collegiate mile record holder and unleash her on mountain trails? Sophie Wright is showing us exactly that as she transitions from Western Washington University track star to mountain running phenom. Fresh off her selection to the 2025 Trail Team Elite Team, Sophie joins the Steep Stuff Podcast to discuss her approach to the upcoming Sun of Peace Scramble race.With a resume that includes the mile record at her university, a top-five finish at the legendary Mount Marathon race, and an overall win at Cirque Series Alyaska, Sophie brings serious credentials to this qualifying event. What makes her story particularly fascinating is the contrast between her track background and her growing prowess on technical mountain terrain. "I've been trying to get out of that mentality from college running where every hard workout is on the track," Sophie explains, detailing how she's focused on accumulating vertical gain and threshold training rather than traditional speed work.The Sun of Peace Scramble's unique double-loop format presents strategic challenges, with Sophie planning to "stay calm and collected" on the first loop before attacking the more technical second section. Despite never having raced on East Coast trails, her confidence stems from years navigating Alaska's notoriously challenging mountain routes. Her goal? A top-four finish that would earn her a spot representing Team USA, a lifelong dream. "I do want to race hard for everyone who has helped me grow up to be this runner," she shares, capturing the blend of personal ambition and community gratitude that fuels her running. As Sophie prepares to relocate to Colorado immediately after the race, we're witnessing the exciting evolution of a rising trail running star who refuses to place limits on what she can achieve. Subscribe now to follow Sophie's journey and hear more compelling stories from the trail running world.Follow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podUse code steepstuffpod for 25% off your cart at UltimateDirection.com! 

Apologetics Profile
Episode 290: What Is Intelligent Design? With Casey Luskin and Kristin Marais of Discovery Institute Part One

Apologetics Profile

Play Episode Listen Later May 26, 2025 48:18


Critics call it creationism in a cheap tuxedo. Some think is merely religion masquerading as a pseudo-scientific theory, but many others believe it to be a viable scientific theory that should be taken seriously. So what exactly is the theory of Intelligent Design (ID)? This week and next on the Profile, we'll explore the answer to that question with two very knowledgeable proponents of ID, Dr. Casey Luskin and his wife Kristin Marais from Discovery Institute in Seattle, Washington. Casey Luskin is a scientist and an attorney with graduate degrees in science and law, giving him expertise in both the scientific and legal dimensions of the debate over evolution. He holds a PhD in Geology from the University of Johannesburg He earned a law degree from the University of San Diego. His B.S. and M.S. degrees in Earth Sciences are from the University of California, San Diego. Dr. Luskin has been a California-licensed attorney since 2005, practicing primarily in the area of evolution-education in public schools and defending academic freedom for scientists who face discrimination because of their support for intelligent design (ID). https://www.discovery.org/p/luskin/Kristin Marais has roughly 15 years of educational experience spanning the traditional building classroom, online classroom, curriculum development, and tutoring. She graduated from the University of California Riverside with a BS in biochemistry and then completed a MS in Teaching through Western Washington University. Kristin is a Washington state certified teacher with endorsements in chemistry, biology, and general science. https://discoveryinstitute.academy/chemistry/Featured Audio Clips Sources: Dr. Marco Fasoli: https://youtu.be/jYYnULUru-w?si=7CgKmkolObKXZIBwRichard Dawkins: https://www.youtube.com/watch?v=M_5gVn6G_1YJoe Rogan and Steven C. Meyer: https://youtu.be/jYYnULUru-w?si=7CgKmkolObKXZIBw andhttps://youtu.be/tb1Ubw1Iu5w?si=MPojWnmHhFQLSpQBFree Resources from Watchman Fellowship Naturalism: https://www.watchman.org/Naturalism/ProfileNaturalism.pdfScientism: https://www.watchman.org/scientism/ProfileScientism.pdfPanpsychism: https://www.watchman.org/files/ProfilePanpsychism.pdfPostmodernism: https://www.watchman.org/files/ProfilePostmodernism.pdfAtheism: https://www.watchman.org/profiles/pdf/atheismprofile.pdfAdditional ResourcesFREE: We are also offering a subscription to our 4-page bimonthly Profiles here: www.watchman.org/FreePROFILE NOTEBOOK: Order the complete collection of Watchman Fellowship Profiles (around 700 pages -- from Astrology to Zen Buddhism) in either printed or PDF formats here: www.watchman.org/NotebookSUPPORT: Help us create more content like this. Make a tax-deductible donation here: www.watchman.org/GiveApologetics Profile is a ministry of Watchman Fellowship For more information, visit www.watchman.org © 2025 Watchman Fellowship, Inc.

NOURISH
109: Herbalism, maiden to mother transition, and connecting with the elements with Amber Young

NOURISH

Play Episode Listen Later May 6, 2025 40:58


Today, I'm joined by Amber, an experienced herbalist and teacher, deeply passionate about connecting with nature and supporting women, especially mothers. Amber shares her journey from a nature-loving child to a dedicated herbalist and mother. We delve into her special connection with chamomile and discuss the importance of an ancestral, nutrient-dense diet in preconception. Amber highlights the significance of aligning with the natural world and reducing toxic exposure for overall health and fertility. She also recommends herbal remedies, including chamomile, lavender, and nettle, that support women on their journey to motherhood. This conversation is a gentle reminder to cultivate our relationship with nature and nourish our bodies spiritually and physically in preparation for life's biggest transitions. Let's dive in.About Amber:Amber Young was born and raised in the Pacific Northwest and currently resides on the traditional lands of the Squaxin, Nisqually and Coast Salish Peoples in Olympia, WA. She is a child of an Aquarius Sun and Scorpio Moon. This celestial alignment has propagated the humanitarian spirit that is innate in her. Amber loves facilitating women's circles and honoring and practicing the Wise Woman Ways.She was recently initiated as Mother after free-birthing her daughter Sequoia Moon. She has been profoundly changed and humbled by the experience of supporting and nourishing life through pregnancy, giving birth, and mothering. Her intention is to help support Womban in their birthing year and beyond through ritual arts and herbal medicines. Amber earned a Masters in Education with a focus in Social and Emotional Learning through the University of Washington. She studied elementary education and anthropology at Western Washington University and has been an educator for 11 years. She studied herbalism through the School of Evolutionary Herbalism. Amber has completed mentorships in alchemical Earth Wisdom through the Academy of Oracle Arts and methodologies in Indigenous curanderismo, healing arts, and music through Intikhana School of Intuitive Arts. To connect with Amber:IG: sacred.rite Earthwisemothering.com

The Steep Stuff Podcast
#92 - Sophie Wright - 2025 Trail Team Elite Selection

The Steep Stuff Podcast

Play Episode Listen Later Apr 22, 2025 33:14 Transcription Available


Send us a textSophie Wright is a name you need to know in the American mountain running scene. Fresh off completing her collegiate career at Western Washington University—where she holds the school record in the mile—this Alaskan-born trail runner is ready to make waves on the professional circuit as a 2025 Trail Team Selection athlete.Growing up in Palmer, Alaska provided Sophie with the perfect training environment. Surrounded by Hatcher Pass, Pioneer Peak, and Lazy Mountain, she developed technical skills on some of the most challenging terrain North America has to offer. The tight-knit Alaskan mountain running community, featuring inspirational figures like Denali Foldager-Strabel and Christy Marvin, helped shape Sophie into the competitor she is today.Sophie's racing resume already impresses with accolades including the 2022 Cirque Series Alyeska championship and top-five finishes at the iconic Mount Marathon race. Now, with her collegiate career behind her, she's focusing entirely on mountain running with ambitious goals for 2025, including making the U.S. Mountain Running Team at the Sunapee Mountain Race and competing in prestigious events like the GoPro Games in Vail.What makes Sophie particularly dangerous is her versatility. She combines elite track speed with technical mountain skills, excelling on uphill sections while actively working to improve her downhill capabilities. Her self-described 9/10 competitiveness extends beyond running into everyday life, fueling her drive to succeed at the highest levels of the sport.As Sophie relocates to Colorado for summer training and joins the 2025 Trail Team under coach Andy Wacker, she represents an exciting new generation of American mountain runners poised to make an impact on the international stage. Follow her journey this season as she transitions from collegiate track star to professional mountain running talent—this is just the beginning for Sophie Wright.This episode was brought to you by Ultimate Direction use code steepstuffpod for 25% off your next purchase !Follow Sophie on IG - @wrightsophie_Follow James on IG - @jameslaurielloFollow The Steep Stuff on IG - @steepstuff_pod

Mind the Track
Onomatopoeia | E59

Mind the Track

Play Episode Listen Later Apr 18, 2025 103:16


BAM! KERPOW! From winter to spring in a matter of a couple days, the boys chase the change in season with an East Side pow mission and new trail construction on Mount Hough. Pow Bot laments the “get off my wave” localism culture of surfing that's creeping into splitboarding, Trail Whisperer ASS rants about @sugarbowl opening Palisades to only elite athletes in a competition and the disdain he has for National Parks, a listener critiques Pow Bot for using “jazz hands” while snowboarding and Trail Whisperer gets his very first splitboard after being a lifelong skier. The boys chat more about wolves, public river access issues in Hirschdale, five finger shoes, DOPE OR DERP Nordic skiing and the favorite sounds snow makes when you're slashing it. 2:40 – Spring has sprung!3:40 – All about boots and shoes and Trail Whisperer's love of Vibram 5 finger shoes.11:40 – Pow Bot does an east side Sierra Nevada pow hunting mission.14:10 – The territorial “get off my wave” surfing mentality and culture creeping into backcountry skiing.16:55 – Trail Whisperer works a 40 hour work week for the first time in years.20:35 – New trails on Mount Hough in Quincy.24:10 – Pow Bot is back to being a weekend warrior after a winter off from work.27:10 – Listener feedback – more about the wolf conversation. Nevada issuing moose hunting tags for the first time in history.37:00 – DOPE OR DERP – Jazz Hands when snowboarding. Tanner on Insta says Pow Bot uses his hands too much while snowboarding.39:30 – Pow Bot got his love for jazz hands from some of the best surfers in the world – Tom Curren's first wave at Jeffrey's Bay.41:30 – Trail Whisperer gets his first splitboard!!50:05 – Pow Bot learns about the concept of onomatopoeia.52:10 – Favorite sounds that snow makes when slashing pow.56:15 – Lauren on Insta – group of fishermen in Hirschdale fighting with a private landowner over public access to the Truckee River.58:50 – DOPE OR DERP – Nordic Skiing1:04:30 – ASS RANT – Sugar Bowl opens Palisades for only one day, and for only elite athletes in the Silver Belt competition. Never opened to season passholders.1:11:50 – DOPE OR DERP – Planning a vacation around a national park in 2025 and an ASS RANT about national parks.1:21:30 – Swan John gets inducted into the Western Washington University sports Hall of Fame for rowing1:27:57 – ON A MUSICAL NOTE – Lady Gaga is on Pow Bot's shit list because she stole the Mayhem logo from Matt Biolos and his surfboard brand, …Lost and Mayhem.1:34:15 – When our favorite sports like surfing, snowboarding and mountain biking go mainstream, but still keeping the identity and culture of the sport.1:38:03 – Event calendar over the next few weeks – 10th Annual Rally for Rocker on 4/26, SBTS Spring Epic in Quincy on 5/15-18, Truckee Dirt Union Loam Masters Rally 5/23-24.

Supply Chain Now Radio
How The NOW Generation Crushed a Supply Chain Case Competition

Supply Chain Now Radio

Play Episode Listen Later Apr 7, 2025 71:53 Transcription Available


In this episode, Scott Luton and guest host Deborah Dull welcome Dr. Peter Haug, Sam Nocera, and Joshua Young from Western Washington University to explore how the next generation is shaping the future of supply chain management.They discuss a first-of-its-kind case competition hosted by the university, where student teams tackled the challenge of creating a circular supply chain model for industrial pumps—an ambitious problem grounded in real-world complexity. Sam and Joshua, both first-year students, share how their team designed an innovative and decentralized repair hub strategy that leveraged predictive maintenance, digital passports, and augmented reality tools.Deborah and Dr. Haug offer context about the program's industry-partnered education model and share how mentorship, internships, and case-based learning are preparing students to solve tomorrow's challenges today.Jump into the conversation:(00:00) Intro(01:16) Getting to know the “now generation”(12:20) Dr. Haug's passion for military logistics(25:04) The case competition experience(30:41) Deborah's scholarship initiative(32:40) Exciting case competition results(33:19) Philanthropy and scholarships in supply chain(34:28) Innovative solutions for a sustainable future(38:32) Benefits of participating in case competitions(42:45) Mentorship in supply chain education(46:56) Overview of Western's Supply Chain program(54:54) Empowering tomorrow's leadersAdditional Links & ResourcesConnect with Deborah Dull: https://www.linkedin.com/in/deborahdull/Connect with Dr. Peter Haug: https://www.linkedin.com/in/peter-haug-mscm/Connect with Sam Nocera: https://www.linkedin.com/in/samnocera/Connect with Joshua Young: https://www.linkedin.com/in/joshua-young-9b19b3331/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkThis episode was hosted by Scott Luton and Deborah Dull and produced by Amanda Luton and (I'll insert additional producers). For additional information, please visit our dedicated show page at: https://supplychainnow.com (and I'll add the slug)

John Williams
Economics professor Michael Miller: Tariffs overall are negative on an economy and on the people

John Williams

Play Episode Listen Later Apr 3, 2025


Michael Miller, Economics Professor, Western Washington University and Professor Emeritus at DePaul University, joins John Williams to talk about President Trump’s tariff proposal that he announced yesterday. Does Michael believe these tariffs will help or hurt the economy?

WGN - The John Williams Full Show Podcast
Economics professor Michael Miller: Tariffs overall are negative on an economy and on the people

WGN - The John Williams Full Show Podcast

Play Episode Listen Later Apr 3, 2025


Michael Miller, Economics Professor, Western Washington University and Professor Emeritus at DePaul University, joins John Williams to talk about President Trump’s tariff proposal that he announced yesterday. Does Michael believe these tariffs will help or hurt the economy?

WGN - The John Williams Uncut Podcast
Economics professor Michael Miller: Tariffs overall are negative on an economy and on the people

WGN - The John Williams Uncut Podcast

Play Episode Listen Later Apr 3, 2025


Michael Miller, Economics Professor, Western Washington University and Professor Emeritus at DePaul University, joins John Williams to talk about President Trump’s tariff proposal that he announced yesterday. Does Michael believe these tariffs will help or hurt the economy?

The Rambling Runner Podcast
#675 - Sarah Crouch: From Top American at Chicago to Best-Selling Novelist

The Rambling Runner Podcast

Play Episode Listen Later Mar 26, 2025 64:22


Sarah Crouch was one of the best American long-distance runners of the 2010's and has transitioned to best-selling novelist. During her collegiate career at Western Washington University, she was an NCAA Division II All-American thirteen times and won the 2011 NCAA Division II National Championship in the 10,000m. In one of her first races as a professional runner, she finished fifth at the U.S. 10 Mile Championships. In 2011, she made her marathon debut in New York and qualified for the U.S. Olympic Marathon Trials, and in 2012, she qualified for the U.S. Olympic Trials in the 10,000m. Sarah finished 7th at the 2014 Chicago Marathon, 9th at 2016, and the top American in 2018 despite have a benign tumor removes from her quad a few weeks before the race. You can buy her debut novel, Middletide, wherever books are sold and it is also available as an audiobook. Sponsors ASICS - Checkout the upcoming Novablast 5 and pre-order this amazing shoe at www.asics.com. Peregrune - I've been using Peregrune supplements, including their Runner Multivitamin and Runner Joint, everyday since 2023 and for good reason. They are NSF and third-party tested. They are also for runner, created by runners. Save 15% on your purchase at www.peregrune.com by using code "RAMBLING" at checkout. Rambling Runner Resources Personalized Coaching - Are you looking to work with a running coach? I am here for you! I've been working with runners of all ages and abilities for five years - from newer runners, masters runners looking to PR, and folks hoping to break 3:00 in the marathon. You can learn more by going to www.mckirdytrained.com, where I coach, or by emailing me at ramblingrunnerpodcast@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pot Lucky: A Weed Sommelier Podcast
My Brother's Bong and Isabelle Correa

Pot Lucky: A Weed Sommelier Podcast

Play Episode Listen Later Mar 26, 2025 55:11


https://writebloody.com/products/good-girl-and-other-yearnings-by-isabelle-correa ABOUT THE AUTHOR: Isabelle Correa is a poet from Washington state living in Mexico City with her partner and their three dogs. She studied creative writing at Western Washington University, is a Pushcart Prize nominee, and is the author of the chapbook Sex is From Mars But I Love You From Venus. She is the winner of the 2024 Jack McCarthy Book Prize with Write Bloody Publishing for her debut full-length collection, Good Girl and Other Yearnings, which you can pre-order now. Her work has appeared in Hobart, Pank, The Rebis, and more. Find her on Instagram: @isabellecorreawrites and on Substack: A Poem Is A Place. Discussed this week: creative writing for fiction and literary magazines, Good Girl and Other Yearnings, the Excel poem, Sex is From Mars But I Love You From Venus, having 12 siblings, older sisters, TBLTs, Chapbook, Washington State, Western Washington, living in Mexico for 3 years and Vietnam for 6 before that, the ease of access of Mexican mushrooms and other drugs, Bruce Beasley, Dianne Seuss poet, slam poetry the class, 1960s lit, Buddy Wakefield, AWP conference, Taylor Mali, Button Poetry, Frank O'Hara, Kim Addonzio, Ocean Vuong, the importance of PREORDERS BEFORE APRIL 18TH, desire, poems into songs, pronouncing silences, writing poems on company time, loathing your salaried job, the Jack McCarthy award, the evolution of books, Shel Siverstein, ruderal species, Isabelle's news letter and Substack, and more!

unDivided with Brandi Kruse
S1 Ep546: Oops … did I do that? (3.6.25)

unDivided with Brandi Kruse

Play Episode Listen Later Mar 6, 2025 60:23


Democrats are having a “powerful gathering” and you're cordially not invited. Bill would let juvenile murderers out of prison early, even if they've killed more than once. Washington's GOP Congressional delegation leads the way in censure of Rep. Al Green. Western Washington University connects students with doctors who'll help change their gender.

Wintrust Business Lunch
Wintrust Business Lunch 2/25/25: Work resilience, American productivity, tariff impact

Wintrust Business Lunch

Play Episode Listen Later Feb 25, 2025


Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about how America prioritizes sensitivity over resilience (has America gotten soft?), the importance of fighting through down times to find happiness, and what college graduates can expect in a shifting job market. Segment 2: Michael Miller, Economics Professor, Western Washington University and Professor Emeritus […]

Soundside
The trade war is off—for now. What would tariffs mean for Washington?

Soundside

Play Episode Listen Later Feb 4, 2025 22:20


The threat of a trade war against the United States' nearest neighbors is off for now. Last week President Donald Trump said he was placing a 25% tariff on goods from North American trading partners Mexico and Canada. In an executive order, Trump said he was using the United States’ economic leverage to push the countries into better border enforcement. He also said he was seeking to balance out a trade deficit. The announcement led to widespread anxiety and confusion across US borders. However, yesterday we learned that tariffs on Mexico have been paused for a month after negotiations with Mexico’s president Claudia Sheinbaum, who activated 10,000 national guard members to the US border on Monday. In a last minute deal, Canada also announced their U.S. tariffs were pausing for 30 days after outgoing Prime Minister Justin Trudeau announced he was appointing a “fentanyl czar” to tackle drug trafficking. The saga has rankled the historic friendship between the two countries—one with which Washington has deep ties. Guests: Laurie Trautman, director of the Border Policy Research Institute with Western Washington University based in Bellingham Joshua McNichols is a reporter here at KUOW and the co-host of “Booming,” a podcast about the local economy Related Links: Booming - An economy podcast from a city that (almost) never stops growing Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/soundsidenotes Soundside is a production of KUOW in Seattle, a proud member of the NPR Network.See omnystudio.com/listener for privacy information.

The Chinese History Podcast
The Northern Wei: An Interview with Professor Scott Pearce

The Chinese History Podcast

Play Episode Listen Later Jan 25, 2025 52:09


The Northern Wei was a nomadic conquest dynasty that existed in north China between 386 and 535 CE. It was founded by the Tuoba (Tabgach) clan of the Xianbei (Särpi) peoples, a nomadic-pastoralist people originating from the Mongolian steppes. The Northern Wei is particularly noted for unifying northern China in the first half of the fifth century, bringing an end to the chaotic Sixteen Kingdoms period that plagued China for almost a century. In addition to bringing relative peace to north China, the Northern Wei also saw the firm establishment of Buddhism. The culture, institutions, and practices of the Northern Wei would have a tremendous impact on China, for it was the precursor to two great Chinese dynasties - the Sui and the Tang. Professor Scott Pearce, an expert on the Northern Wei, joins us to talk about about this nomadic regime. Contributors Scott Pearce Scott Pearce is a Professor of History at Western Washington University, specializing in the intersection of Chinese and Inner Asian histories in the medieval period with a particular focus on dynasties of Inner Asian origin that ruled northern China during the 4th through the 6th centuries CE. He recently completed a volume on the Northern Wei, a nomadic regime founded by Xianbei peoples, which ruled northern China from 386 to 535 CE.  Yiming Ha Yiming Ha is the Rand Postdoctoral Fellow in Asian Studies at Pomona College. His current research is on military mobilization and state-building in China between the thirteenth and seventeenth centuries, focusing on how military institutions changed over time, how the state responded to these changes, the disconnect between the center and localities, and the broader implications that the military had on the state. His project highlights in particular the role of the Mongol Yuan in introducing an alternative form of military mobilization that radically transformed the Chinese state. He is also interested in military history, nomadic history, comparative Eurasian state-building, and the history of maritime interactions in early modern East Asia. He received his BA from UCLA, his MPhil from the Hong Kong University of Science and Technology, and his PhD from UCLA. He is also the book review editor for Ming Studies. Credits: Episode no. 20 Release date: Recording date: December 10, 2024 Recording location: Bellingham, WA/Los Angeles, CA Images Terracotta soldiers in Northern Wei uniform, from the tomb of Sima Jinglong (Image Source) The Northern Wei, c. 500 CE (Image Source) Another map of the Northern Wei, with major settlements marked (Image Source) Figurines of Northern Wei court ladies (Image Source) Buddhist sculptures and murals from the Mogao caves, dated to the Northern Wei (Image Source) Select References: Beckwith, Christopher I. “On the Chinese Names for Tibet, Tabghatch and the Turks.” Archivum Eurasiae Medii Aevi 14 (2005): 7–22. Chen, Sanping. Multicultural China in the Early Middle Ages. Philadelphia: University of Pennsylvania Press, 2012. Pearce, Scott. Northern Wei (386-534): A New Form of Empire in East Asia. Oxford: Oxford University Press, 2023. Shimunek, Andrew. Languages of Ancient Southern Mongolia and North China: A HistoricalComparative Study of the Serbi or Xianbei Branch of the Serbi-Mongolic Language Family. Wiesbaden: Harrassowitz, 2017. Zhang, Fan. “Cultural Encounters: Ethnic Complexity and Material Expression in Fifthcentury Pingcheng, China.” PhD diss., New York University, 2018.

Sound Investing
Introduction to Boot Camp

Sound Investing

Play Episode Listen Later Jan 22, 2025 36:18


The podcast starts with a brief history of the growth of the Merriman Financial Literacy Foundation.  From it's small beginning in December 2012, it has produced over 1000 videos, articles and podcasts, published 6 books, spoken at many national conferences, underwritten a university class on investing for non finance majors at Western Washington University, produced portfolios for do it yourself investors, produced recommended mutual funds and ETFs to build the portfolios.  Most recently there is a new effort to give every Western student a meaningful exposure to personal finance.  This is being done under the Merriman Financial Literacy Program at Western. Two years ago we introduced the Merriman Boot Camp.  The purpose of the project is to help investors make the best financial decisions.  In the podcast Paul discusses 14 of those decisions and how we are enlarging our educational efforts.  He also notes that the Boot Camp pages will also contain a new Q&A section on each topic as well as additional information from our list of Truth Tellers.

Keen On Democracy
Episode 2302: Laurie Trautman on the Covid-19 Tragedy and the Future of Borders

Keen On Democracy

Play Episode Listen Later Jan 13, 2025 43:21


From MAGA and the UK's Reform Party to the German AfD, aggressively nationalist borders controls are back in political fashion. According to Laurie Trautman, an expert on immigration at Western Washington University, we can date much of this back to 2020 and the Covid-19 tragedy. The co-author of When the World Closed its Doors, Trautman sees the global Covid crisis as the unintentional trigger for much of what is being taken for granted around the world now in terms of limiting or even eliminating immigration. But Trautman, who directs the Border Policy Research Institute at Western Washington University, offers a practical internationalist alternative to the reactionary nationalism of MAGA and the AfD. Dr. Laurie Trautman is the Director of the Border Policy Research Institute at Western Washington University. She engages in a range of research on the US - Canada border, particularly in the Cascadia region. Topics include trade, transportation, human mobility, and security. In addition to working with faculty and students, she collaborates with the private sector and government agencies to advance policy solutions that improve border efficiencies and strengthen the region. Laurie participates in a number of working groups focused on cross-border collaboration, including the Pacific Northwest Economic Region, the International Mobility and Trade Corridor Program, the Canada - US Transportation Border Working Group, and was recently appointed to the steering committee of the Cascadia Innovation Corridor.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

FOX 12 Now Podcast | News, Things to Do in Portland Oregon and Beyond

In today's episode, we talk to Jackie Caplan-Auerbach, a Seismologist and Geologist with Western Washington University about how researchers are predicting that the Axial Seamount volcano could erupt in 2025.

KERA's Think
How Trump's deportations will work

KERA's Think

Play Episode Listen Later Dec 19, 2024 46:02


President-elect Trump has promised mass deportations starting day one of his second term; how far will he really be able to take it? Edward Alden is a columnist at Foreign Policy, the Ross distinguished visiting professor at Western Washington University and a senior fellow at the Council on Foreign Relations. He joins guest host John McCaa to discuss this unprecedented effort to expel undocumented immigrants, how Trump might utilize the military, how the economy might be impacted and how this might shape immigration policy going forward. His article is “The Great Deportation of 2025.”

Sound Investing
The 4-Fund Strategy That Beats the S&P 500

Sound Investing

Play Episode Listen Later Oct 30, 2024 59:03


Watch the video here.Paul Merriman, a former wealth manager turned financial educator, joins us to share investing wisdom that could reshape how you think about your money.We kick things off talking about portfolio diversification. Paul suggests a simple four-fund strategy that includes large cap, small cap, and value stocks. He says this mix has historically beaten the S&P 500 with lower risk.We then dive into international investing. Paul explains that while adding international stocks doesn't necessarily boost returns, it can help smooth out the ride. He keeps half his equity portfolio in international stocks, even at age 81.Got kids? Paul's got some advice for you too. He tells us about putting money aside for his new granddaughter, aiming to fund her Roth IRA as soon as she can earn income. He breaks down how investing just a dollar a day from birth to age 21 could turn into millions by retirement age. It's a powerful lesson in starting early and the magic of compound interest.We also chat about some common investing mistakes. Paul stresses that young investors often underestimate the power of stocks over bonds for long-term growth. He shares some eye-opening numbers: $100 invested in bonds since 1928 would have grown to about $12,000, while the same amount in small cap value stocks would be worth nearly $15 million.Paul wants you to think of investing as a partnership with businesses. When you buy a mutual fund, you're becoming a senior partner in thousands of companies. At first, your contributions drive most of the growth. But over time, market returns take over, and you become the junior partner to a much larger fortune.We wrap up with Paul sharing his excitement about a 40-hour financial education program he helped create at Western Washington University. It's designed to teach students essential money skills throughout their college years, from budgeting as freshmen to understanding 401(k)s as seniors.Throughout our chat, Paul's message is clear: start early, stay diversified, and think long-term. He believes that with the right education and mindset, anyone can build a solid financial future.4 Fund Combo GuideTable NumbersQuilt ChartsHistorical Risk and Return TablesPortfolio ConfiguratorTimestamps:Note: Timestamps will vary on individual listening devices based on dynamic advertising run times.0:00 Intro to Paul Merriman and podcast topic0:57 Two-fund portfolio strategy3:55 Four-fund portfolio strategy explained5:31 Large cap performance concerns7:06 S&P 500 vs Total Market Index10:59 AI impact on large companies14:43 Market trends and historical performance20:41 International equity in portfolios25:26 ETFs vs index funds29:41 Non-US investor asset allocation38:41 Setting up kids financially43:57 Early investing importance48:37 Common investor mistakes50:25 Investing as business partnership52:51 Evolving financial education landscapeFor more information visit the show notes- https://affordanything.com/550-paul-merriman-the-4-fund-strategy-that-beats-the-sp-500/

Afford Anything
Paul Merriman: The 4-Fund Strategy That Beats the S&P 500

Afford Anything

Play Episode Listen Later Oct 18, 2024 65:13


#550: Paul Merriman, a former wealth manager turned financial educator, joins us to share investing wisdom that could reshape how you think about your money. We kick things off talking about portfolio diversification. Paul suggests a simple four-fund strategy that includes large cap, small cap, and value stocks. He says this mix has historically beaten the S&P 500 with lower risk. We then dive into international investing. Paul explains that while adding international stocks doesn't necessarily boost returns, it can help smooth out the ride. He keeps half his equity portfolio in international stocks, even at age 81. Got kids? Paul's got some advice for you too. He tells us about putting money aside for his new granddaughter, aiming to fund her Roth IRA as soon as she can earn income. He breaks down how investing just a dollar a day from birth to age 21 could turn into millions by retirement age. It's a powerful lesson in starting early and the magic of compound interest. We also chat about some common investing mistakes. Paul stresses that young investors often underestimate the power of stocks over bonds for long-term growth. He shares some eye-opening numbers: $100 invested in bonds since 1928 would have grown to about $12,000, while the same amount in small cap value stocks would be worth nearly $15 million. Paul wants you to think of investing as a partnership with businesses. When you buy a mutual fund, you're becoming a senior partner in thousands of companies. At first, your contributions drive most of the growth. But over time, market returns take over, and you become the junior partner to a much larger fortune. We wrap up with Paul sharing his excitement about a 40-hour financial education program he helped create at Western Washington University. It's designed to teach students essential money skills throughout their college years, from budgeting as freshmen to understanding 401(k)s as seniors. Throughout our chat, Paul's message is clear: start early, stay diversified, and think long-term. He believes that with the right education and mindset, anyone can build a solid financial future. 4 Fund Combo Guide https://www.paulmerriman.com/4-fund-combo#gsc.tab=0 Table Numbers https://soundinvesting.com/wp-content/uploads/2020/04/Table-Numbers.pdf Quilt Charts https://soundinvesting.com/wp-content/uploads/2021/01/2020-Year-End-Podcast-Charts.pdf Historical Risk and Return Tables https://www.paulmerriman.com/historical-risk-and-return-tables#gsc.tab=0 Portfolio Configurator https://lookerstudio.google.com/u/0/reporting/a941a5d4-0929-45ea-b22e-3bb82dc334ff/page/99wxc?s=hqmha3-AK5k Timestamps: Note: Timestamps will vary on individual listening devices based on dynamic advertising run times. 0:00 Intro to Paul Merriman and podcast topic 0:57 Two-fund portfolio strategy 3:55 Four-fund portfolio strategy explained 5:31 Large cap performance concerns 7:06 S&P 500 vs Total Market Index 10:59 AI impact on large companies 14:43 Market trends and historical performance 20:41 International equity in portfolios 25:26 ETFs vs index funds 29:41 Non-US investor asset allocation 38:41 Setting up kids financially 43:57 Early investing importance 48:37 Common investor mistakes 50:25 Investing as business partnership 52:51 Evolving financial education landscape For more information, visit the show notes at https://affordanything.com/episode550 Learn more about your ad choices. Visit podcastchoices.com/adchoices

The President's Inbox
The Trade Challenge, With Edward Alden and Ana Swanson (Election 2024, Episode 3)

The President's Inbox

Play Episode Listen Later Oct 1, 2024 39:29


Edward Alden, a senior fellow at the CFR and the Ross Distinguished Visiting Professor at Western Washington University, and Ana Swanson, a trade and international economics journalist at the New York Times, sit down with James M. Lindsay to discuss opportunities and constraints that the next U.S. president will confront on U.S. trade policy. This episode is the third in a special TPI series on the U.S. 2024 presidential election and is supported by the Carnegie Corporation of New York.   Mentioned on the Episode    Edward Alden, Failure to Adjust: How Americans Got Left Behind in the Global Economy   David Autor, Anne Beck, David Dorn, and Gordon H. Hanson, “Help for the Heartland? The Employment and Electoral Effects of the Trump Tariffs in the United States,” National Bureau of Economic Research   The U.S. Election and Foreign Policy, CFR.org For an episode transcript and show notes, visit The President's Inbox at: https://www.cfr.org/podcasts/tpi/trade-challenge-edward-alden-and-ana-swanson-election-2024-episode-3

John Williams
Wintrust Business Lunch 10/01/24: Firing Gen Z and a guaranteed minimum income

John Williams

Play Episode Listen Later Oct 1, 2024


Segment 1: Tom Gimbel, job expert and Founder of the LaSalle Network, talks about Gen Z being fired from companies and the workplace culture. Segment 2: Michael Miller, an Economics Professor at Western Washington University and a Professor Emeritus at DePaul University, discusses guaranteed minimum incomes and the immigrant labor force.

WGN - The John Williams Full Show Podcast
Wintrust Business Lunch 10/01/24: Firing Gen Z and a guaranteed minimum income

WGN - The John Williams Full Show Podcast

Play Episode Listen Later Oct 1, 2024


Segment 1: Tom Gimbel, job expert and Founder of the LaSalle Network, talks about Gen Z being fired from companies and the workplace culture. Segment 2: Michael Miller, an Economics Professor at Western Washington University and a Professor Emeritus at DePaul University, discusses guaranteed minimum incomes and the immigrant labor force.

WGN - The John Williams Uncut Podcast
Wintrust Business Lunch 10/01/24: Firing Gen Z and a guaranteed minimum income

WGN - The John Williams Uncut Podcast

Play Episode Listen Later Oct 1, 2024


Segment 1: Tom Gimbel, job expert and Founder of the LaSalle Network, talks about Gen Z being fired from companies and the workplace culture. Segment 2: Michael Miller, an Economics Professor at Western Washington University and a Professor Emeritus at DePaul University, discusses guaranteed minimum incomes and the immigrant labor force.

Wintrust Business Lunch
Wintrust Business Lunch 10/01/24: Firing Gen Z and a guaranteed minimum income

Wintrust Business Lunch

Play Episode Listen Later Oct 1, 2024


Segment 1: Tom Gimbel, job expert and Founder of the LaSalle Network, talks about Gen Z being fired from companies and the workplace culture. Segment 2: Michael Miller, an Economics Professor at Western Washington University and a Professor Emeritus at DePaul University, discusses guaranteed minimum incomes and the immigrant labor force.

The Potters Cast | Pottery | Ceramics | Art | Craft
A Ceramic Painter | Amy Rae Hill | Episode 1064

The Potters Cast | Pottery | Ceramics | Art | Craft

Play Episode Listen Later Sep 19, 2024 47:36


Amy Rae Hill is a ceramic painter who illustrates dramatic celestial scenes on pottery. After receiving her Bachelor of Fine Arts from Western Washington University, Amy worked at a pottery painting studio to develop her current craft. Amy paints with low-fire pottery glaze on earthenware to create her pieces. http://ThePottersCast.com/1064

New Books Network
Melissa Osborne, "Polished: College, Class, and the Burdens of Social Mobility" (U Chicago Press, 2024)

New Books Network

Play Episode Listen Later Sep 11, 2024 47:40


Why do people go to college? In Polished: College, Class, and the Burdens of Social Mobility (U Chicago Press, 2024), Melissa Osborne, an associate professor at Western Washington University, explores the experiences of students from low income and first-generation backgrounds who attend elite universities in the USA. The book offers a vital intervention for our understanding of the role of higher education and its connection to a range of social inequalities. It captures the sometimes difficult and ambivalent experiences of students from outside the traditional demographics for elite institutions. The analysis offers a nuanced understanding of the process of social mobility, showing the struggles of students and institutions, and the limits of individually-focused approaches to social change. Rich with ethnographic and qualitative data, as well as a powerful set of ideas for elite institutional change, the book is essential reading for educators everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

New Books in Critical Theory
Melissa Osborne, "Polished: College, Class, and the Burdens of Social Mobility" (U Chicago Press, 2024)

New Books in Critical Theory

Play Episode Listen Later Sep 11, 2024 47:40


Why do people go to college? In Polished: College, Class, and the Burdens of Social Mobility (U Chicago Press, 2024), Melissa Osborne, an associate professor at Western Washington University, explores the experiences of students from low income and first-generation backgrounds who attend elite universities in the USA. The book offers a vital intervention for our understanding of the role of higher education and its connection to a range of social inequalities. It captures the sometimes difficult and ambivalent experiences of students from outside the traditional demographics for elite institutions. The analysis offers a nuanced understanding of the process of social mobility, showing the struggles of students and institutions, and the limits of individually-focused approaches to social change. Rich with ethnographic and qualitative data, as well as a powerful set of ideas for elite institutional change, the book is essential reading for educators everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/critical-theory

New Books in Anthropology
Melissa Osborne, "Polished: College, Class, and the Burdens of Social Mobility" (U Chicago Press, 2024)

New Books in Anthropology

Play Episode Listen Later Sep 11, 2024 47:40


Why do people go to college? In Polished: College, Class, and the Burdens of Social Mobility (U Chicago Press, 2024), Melissa Osborne, an associate professor at Western Washington University, explores the experiences of students from low income and first-generation backgrounds who attend elite universities in the USA. The book offers a vital intervention for our understanding of the role of higher education and its connection to a range of social inequalities. It captures the sometimes difficult and ambivalent experiences of students from outside the traditional demographics for elite institutions. The analysis offers a nuanced understanding of the process of social mobility, showing the struggles of students and institutions, and the limits of individually-focused approaches to social change. Rich with ethnographic and qualitative data, as well as a powerful set of ideas for elite institutional change, the book is essential reading for educators everywhere. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/anthropology

Bitesize Business Breakfast Podcast
Human-centric communities likely to provide a higher ROI for stakeholders.

Bitesize Business Breakfast Podcast

Play Episode Listen Later Sep 9, 2024 25:53


09 Sep 2024. As the US gets ready for its first presidential debate, we look at what the latest jobs numbers mean for candidates with Hart Hodges of Western Washington University. We also speak to Mohamad Al Bahar, Head of Business Management, at Wasl who explains the importance of designing self-contained communities equipped with amenities that residents need, with projects tailored for various income levels. And, we look at where Dubai and Abu Dhabi feature on a list of the world's most transparent real estate markets with regional JLL CEO James Allan.See omnystudio.com/listener for privacy information.

The Keto Kamp Podcast With Ben Azadi
#837 Lose Weight and Prevent Disease by Doing This One Exercise Everyday with Mike Mutzel

The Keto Kamp Podcast With Ben Azadi

Play Episode Listen Later Jul 29, 2024 106:07


Today, I am blessed to have Mike Mutzel here with me. Mike has a B.S. in Biology from Western Washington University and an M.S. in Clinical Nutrition from the University of Bridgeport and is a graduate of the Institute for Functional Medicine's (IFM) Applying Functional Medicine in Clinical Practice (AFMCP). Mike regularly conducts workshops for health care practitioners, teaching leading-edge science in a concise format that can be utilized by progressive clinicians for the prevention of chronic disease. In this episode, Mike emphasizes walking as an essential part of daily life, regardless of diet or fasting regimen. He highlights studies showing that aiming for around 9,000 steps a day can significantly benefit overall health, with 12,000 steps daily helping to prevent various diseases. For those specifically looking to lose belly fat, Mike suggests breaking up walks into "exercise snacks," such as three or four sessions of 2,500 to 3,000 steps spread throughout the day. Tune in as Mike emphasizes exercise's significant role in enhancing fasting's benefits, particularly regarding autophagy. In this process, the body cleanses damaged cells and regenerates new ones. He discusses a study that showed physically fit individuals initiated autophagy markers much earlier in fasting than sedentary individuals. Resources from this episode:  Website: https://highintensityhealth.com/ Mike's Podcast: https://highintensityhealth.com/category/podcast/ Belly Fat Effect: https://www.amazon.com/Belly-Fat-Effect-Intestinal-Bacteria/dp/0991070313/benazadi-20 ZEN: https://www.mitozen.club/ketokamp Nic Nac: https://www.nicnac.com/ Mike on Instagram: https://www.instagram.com/metabolic_mike/ Mike on Facebook: https://www.facebook.com/MikeMutzelMS Mike on YouTube: https://www.youtube.com/user/highintensityhealth/ Spark: The Revolutionary New Science of Exercise and the Brain: https://www.amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514/benazadi-20 How to Improve Gut Function With The Ketogenic Diet | w/ Mike Mutzel: https://www.youtube.com/watch?v=MXvBeSXMNp4 / / E P I S O D E   S P ON S O R S  *BonCharge: Blue light Blocking Glasses, Red Light Therapy, Sauna Blankets & More. Visit https://boncharge.com/pages/ketokamp and use the coupon code KETOKAMP for 15% off your order. *BON CHARGE products are all HSA/FSA eligible, giving you tax free savings of up to 40% Beam Minerals: BEAM Minerals products are the perfect support for the keto/carnivore/fasting way of living as they won't break your fast, PLUS they taste just like water and will help you keep carb cravings at bay as you move into a fat-adapted state. Give BEAM Minerals a try today for an enhanced keto experience. Head to http://www.beamminerals.comand use the coupon code AZADI for a sweet discount! 

After the Fact
From Lab to Life: How Indigenous Knowledge Informs Science Today

After the Fact

Play Episode Listen Later Jul 26, 2024 19:01


Stat: 150%-300%: Beaches maintained with Indigenous management techniques experience 150% to 300% more clam production than beaches without.  Story: Conserving the environment sometimes requires people to actively manage a natural place and Indigenous communities across North America have shown the way for centuries. In this episode, Marco Hatch, associate professor of environmental science at Western Washington University and member of the Samish Indian Nation, discusses Indigenous stewardship practices, such as clam gardens on beaches, and how they inform conservation efforts today.

The Jason Rantz Show
Hour 2: Does the Outcome of the Donald Trump Trial Change you Vote?

The Jason Rantz Show

Play Episode Listen Later May 31, 2024 44:28


What’s Trending: A survey said that most people would have no difference in opinion about Trump is he was convicted on criminals charges, the survey coming from TheHill.com, GUEST: Congressional candidate Joe Kent reacts to the Trump verdicts // Big Local: There has been an agreement made at Western Washington University between the school and Gaza-War protesters who has a tent camp sett up on school grounds. There are going to be a large number of High School graduations in Tacoma at the Tacoma Dome, be ready for congestion on the road. // You Pick The News: A man in Ann Arbor Michigan was the defendant in a trial for driving with a suspended license, he joined the trial via zoom and the defendant was driving to the doctor’s office.

Dan Snow's History Hit
Mutiny on the Rising Sun: Smuggling in Colonial America

Dan Snow's History Hit

Play Episode Listen Later May 26, 2024 34:06


This is the story of a bloody mutiny aboard the Boston-based schooner, the Rising Sun. The ship had been on a routine smuggling voyage before it was violently seized by three opportunistic crew members. They had their sights set on the lucrative cargo she carried, but below decks, the Rising Sun hid an even more sinister secret; 15 terrified enslaved people, held in the ship's hold as the mutiny raged overhead.Dan is joined by Jared Ross Hardesty, a professor of history at Western Washington University and the author of ‘Mutiny on the Rising Sun: A Tragic Tale of Slavery, Smuggling, and Chocolate'. Jared takes us through this rebellion at sea from beginning to end and sheds light on the shady worlds of smuggling and slavery in 18th century colonial America.Produced by James Hickmann and edited by Dougal Patmore.Enjoy unlimited access to award-winning original documentaries that are released weekly and AD-FREE podcasts. Get a subscription for £1 per month for 3 months with code DANSNOW - sign up at https://historyhit.com/subscription/.We'd love to hear from you - what do you want to hear an episode on? You can email the podcast at ds.hh@historyhit.com.You can take part in our listener survey here.

The Jason Rantz Show
Hour 2: Western Washington University Starts a New Online Cannabis Course

The Jason Rantz Show

Play Episode Listen Later Apr 2, 2024 46:32


What’s Trending: There was a major accident on I-5 North near Arlington causing an 8-10 mile backup. King 5 News’s “Facing Race” is trying to get to the bottom of why gun violence disproportionately affects black and brown people. A man in  Eugene, Oregon was nearly sliced in half  by a runaway saw blade. // Big Local: Western Washington University is starting an online cannabis course for those that want to get in the industry.  A Walgreen’s employee in Graham was stabbed in the back by a man wielding a knife. // A new case of bird flu was detected in Texas and it is apparently highly contagious.