Podcasts about gotowebinar

SUMMARY: In this episode of The Ops Experts Club Podcast, hosts Terryn and Ben discuss the resurgence of webinars, comparing tools like Zoom, Zoho, GoToWebinar, and EverWebinar. They highlight the cost-effectiveness and features of these platforms, emphasizing the importance of making webinars engaging and interactive. Terryn and Ben delve into the strategic value of webinars in modern marketing, noting their ability to showcase expertise, engage audiences, and drive sales. This episode provides essential insights into product design, customer engagement, and effective marketing strategies.   Minute by Minute: 0:00 Value ladders and things learned from Scott Benham 8:51 The comeback of webinars 10:56 The unholy pricing of Zoom webinars 12:26 More reasonably priced options for webinars  24:04 Storage isn't the only thing you pay for 

Webinare sind in den letzten drei Jahren zu einem der wichtigsten Digitalprodukte für die Online-Kommunikation, das Marketing von kleinen und mittelständischen Unternehmen emporgeklettert. Der erfahrene Digital-Marketer setzt sie als Teil von Marketing- und Sales-Funnels ein. Dieser Podcast beschäftigt sich mit der Konzeption und den Erfolgsfaktoren von Webinaren für KMU. Dazu habe ich die Expertin Magda Bleckmann in meiner Show, die uns darüber aufklärt, wie man erfolgreiche Webinare aufsetzt. Sie ist keine Theoretikerin, sondern setzt diese in ihrem eigenen Marketing erfolgreich ein.

Richard Maclauchlan is always hired to get things off the ground, such as the FIFA World Cup Trophy Tour by Coca-Cola in his B2C agency days. He pivoted to B2B tech when he led the development of brand and activation for LogMeIn's portfolio of enterprise SaaS products, including GoToWebinar. Now, Richard is VP of brand at Workhuman. It probably needs no introduction, but Workhuman is a leading enterprise HR platform, where Richard is currently taking an emotion-led approach to brand marketing. Listen to this podcast to learn more about Richard's career shift, how he's making the end user a central focus at Workhuman and why you should think about emotion in your own B2B marketing strategy. Support the show

Your podcast is a powerful marketing tool for your business. It sits at the top of the funnel to bring people into your world and start them on the sales journey. You simply need to build it properly. The whole process of a funnel doesn't need to be confusing. In this episode, learn to create your listener path to use your podcast to attract high-ticket clients. As we go through this, I want to give you a free resource. Mike Filsaime is doing a special Free MasterClass this week that shows you The Single Best Way to Beat Inflation and Skyrocket Your Income While Avoiding Hundreds of Hours of Blood, Sweat and Tears of Frustration. He'll show you how to get a complete set of tools so you too can "do wonderful things." He believes in people. So, his company has a ".cm" domain. Why? Well as he says: "Dot C M because Customers Matter." Here's what you can expect when you attend this MasterClass: EXPOSED: How the old, clunky, expensive, and outdated platforms you use to run your online business are not optimized to squeeze every ethical penny out of your marketing funnel. When you realize how much money you're leaving on the table it may instantly make you sick, and we expose this on this special master class! Revealed: The 18 areas in your company where you are flushing money down the toilet and how you can fix that overnight! Uncover a Platform with a powerful A.I. system that plays detective to find where affiliate fraud is happening in your business. We will show you how this one Fraud Alert system saves over 15% and tens of thousands of dollars a month on affiliate payouts. And how you can have access to this A.I. detective software for FREE! Discover the shockingly simple online sales platform that is faster and easier to use than the current solutions most online business users are struggling with. Why you can give up monthly fees and expensive continuity payments that often drown a new business before it's ready to launch. How to quickly create a 6-figure business even if you don't have any product, and without the hassle of inventory or packing and shipping boxes yourself. Four powerful opportunities for you to dominate the search engines with your branded web presence Mind-blowing powerful case studies of insanely profitable businesses you can clone instantly for your business starting today! How To Make Your Web Pages Load Faster, Convert Better, and Simplify Your Life… This is a MasterClass you don't want to miss. Save your seat, and register today at www.PodcastTalentCoach.com/Groove. This training is amazing. Set aside some time and get ready to take a ton of notes. Let's get rid of some of the confusion around funnels. WHAT IS A FUNNEL A purchase funnel is basically your customer's journey with you. First, your listener becomes familiar with you. Then, the listener decides if they like you and trust you. If you spend quality time building rapport with your podcast, your listener might decide to buy something from you. The success with their initial purchase combined with your time nurturing the relationship, your listener decides to go all in with your high end product. In 1898, Elias St. Elmo Lewis created a model highlighting the stages of a customer's relationship with a business. This model can be used with your podcast as well. St. Elmo Lewis called it the "AIDA" model. It describes 4 stages every prospect encounters as they take the sales journey. "AIDA" stands for: Awareness Interest Desire Action At the Awareness stage, prospects become aware that they have a problem and that a solution exists. This is where you focus your podcast content. The prospect then becomes interested in a few products or services as the potential solution for them. This is your podcast call to action. The next step is desire. This is where the prospect evaluates a particular solution. Finally, they take action and decide whether or not to buy. A conversion funnel is similar to a purchase funnel. Conversion funnel is the term used to describe the course a consumer follows online. Both of these are described as a funnel, because fewer and fewer people make it to each stage, like an upside down triangle. For instance, at the desire stage a portion of the prospects will decide your solution isn't right for them. Therefore, fewer people move through the funnel to the next stage. YOUR PODCAST So, how can you build a funnel with your podcast? First, you need to get in front of new potential listeners. This is phase 1 of Awareness. This is how people get to know you exist. Next, your podcast demonstrates what you know and what you're all about. This is phase 2 for you. This is where people decide if you are right for them. It is about building rapport and qualifying your listeners. Phase 3 is desire. You create desire by offering them additional help. Show them what you do and then how they can get more of this. This step is educating your listener on your solution. In phase 3 you would offer them a free resource in exchange for their name and e-mail address. This could be a report, checklist, or some other piece of value. You talk about it on your show and encourage them to take the next step in the funnel. This free resource is typically referred to as a lead magnet. It is designed to attract leads for you. If you want a list of 21 lead magnet ideas, get it at www.PodcastTalentCoach.com/magnet. To complete step 3, you need a landing page builder and a way to deliver your free resource. This is what resources like ClickFunnels, LeadPages and GroovePages will do for you. ClickFunnels and LeadPages will cost you a monthly fee. Or, you can get GroovePages along with 17 other tools to build your business. See the training at www.PodcastTalentCoach.com/groove. GroovePages is a full page and funnel builder. This will allow you to build brand websites with full navigation. Sell your products with 1-click upsells. With Groove, you even get custom domains, free bandwidth and hosting. It comes with free upsells, downsells and order bumps to help boost your sales. You can actually buy the entire platform, all 18 different apps, for one price and own it for life. However, the deal is going away at the end of the month. Then, it will be $399 a month. It is a no-brainer to get Groove for one price and own it for life. But, you probably want to see how it works. That's what the training is all about. It is only available this week at www.PodcastTalentCoach.com/Groove. Don't miss it. BUILD THE RELATIONSHIP You now have your listener's e-mail address and a way to communicate with her on a regular basis. You can continue to build the relationship using the great content on your podcast and the value you provide in your e-mail. If she loves what you've given her for free, she may take that next step. That is phase 4. This is where they buy what you're selling. This could be your e-book, course, product, service or something else. This is where resources like SamCart, Shopify and GrooveSell come into play. Again, you can pay a monthly fee for SamCart or Shopify. Or, you can get GrooveSell for life as part of Groove. Just one flat price and own it for life at www.PodcastTalentCoach.com/Groove. GrooveSell is a complete and robust shopping cart and affiliate program. It is content delivery made easy. You also get great analytics and data. GrooveAffiliate gives you a complete affiliate system. This allows you to connect with others and help sell each others stuff for an affiliate commission. Even if you don't have anything to sell, you can sell affiliate products and make money. There is GrooveAffiliate Marketplace to help you sell products from other experts and make money. Just like I do here with Groove. You can own these tools for life for a limited time. At the beginning of September, Groove will be $399 per month. If you get in now, you get lifetime accounts to all 18 Groove apps, like GroovePages, GrooveSell and GrooveAffiliate. No future payment ever required. This is how you use your podcast to move your prospects through your funnel. Now, you can add additional layers. But get these pieces to get started. GROOVE This Groove opportunity allows you to get an account for life with no future payments. You can also get unlimited contacts with GrooveMail if you get in before the end of August. GroovePages is an incredibly powerful funnel builder. You also get full access to GrooveMail and GrooveKart and the other apps they will be releasing soon. Just check out the free training to see how you can use Groove to beat inflation and skyrocket your income while avoiding hundreds of hours of blood, sweat and tears of frustration. Just visit www.PodcastTalentCoach.com/Groove. The free training goes away at the end of the month. Watch it today. You can get lifetime access to the entire Groove suite. This is amazing. It includes GrooveMail, GrooveMember, GrooveVideo, GrooveKart, GrooveWebinar, GrooveCalendar and so much more. But, the lifetime deal is going away at the end of August. Groove is coming out of beta and making it's debut to the world. It will be $399 per month. But you can own it for life if you act now. You can get full access for a one-time payment and never pay a monthly fee. They are just rolling it out with a big launch. Buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Visit www.PodcastTalentCoach.com/Groove. GrooveMail is powerful, automated, behavioral-based email marketing system based on tagging. This allows you to send e-mail to all of those fans who gave you their e-mail address for your great resource. This is similar to ActiveCampaign or Aweber without the monthly fees. You can build a membership site with GrooveMember. This would be like Kajabi. Except you aren't paying the monthly fee when you buy it outright. Vimeo is a great tool to host your marketing and course videos. You can do that with GrooveVideo. It is powerful video marketing built right into the platform. Are you paying monthly for Zoom or GoToWebinar? You can save that fee. GrooveWebinar is a webinar platform built right into Groove. OTHER FEATURES How do you schedule your meetings? If you are like me, you've probably been using something like Calendly. Well, GrooveCalendar is part of Groove. It is a powerful scheduling system built right in. There is also GrooveStream, similar to StreamYard that will allow you to live stream. You get help desk software with GrooveDesk. Now, they are still building out more features. Still putting the finishing touches on them. But they are all coming. You can buy it now before it converts to a monthly payment and get lifetime access to all of these tools to build your business. Just watch the training to see how it all works. Visit www.PodcastTalentCoach.com/Groove. If you added up all of the monthly payments you would be making for all of these third party applications, you would be spending over $29,000 per year. Or, you can buy Groove for one flat price that is a fraction of that. It is a seriously great deal. Watch the training at www.PodcastTalentCoach.com/Groove. I would give you the price, but it keeps going up the closer they get to a full launch. Eventually, it will be a $399 monthly fee just like the other platforms. However, if you get in now you can get lifetime access for one price and never pay again. Don't snooze and let this slip by you. If you are serious about building a business around your podcast, watch the training at www.PodcastTalentCoach.com/Groove. If you have any questions about it, you can always e-mail me any time at Coach@PodcastTalentCoach.com. This is a no-brainer once you watch the training at www.PodcastTalentCoach.com/Groove. The training is available this week and the deal disappears at the end of the month. Don't wait. Jump in now. Thanks again for being here. Have a great week.

¿Quieres saber cuáles son las mejores herramientas para crear Webinars gratis o de pago y sus alternativas? ¡Comenzamos!https://borjagiron.com/mejores-herramientas-crear-webinars/Un Webinar o evento virtual es una clase online gratis o de pago fijada a una hora y día en la que se vende algo al final.Los webinars pueden ayudarte a generar ventas, hacer lanzamientos de cursos o productos y son una estrategia muy interesante de Marketing Digital.Las características de estas herramientas para crear Webinars es que integran todo en uno:Puedes crear webinars automatizados a partir de las grabaciones.Puedes crear webinars en directo.Se pueden añadir botones de compra y pago.Se mandan emails de seguimiento para avisar antes durante y después del webinar.Se mandan emails a quien compra y no compra.Hay chat integrado.Permiten crear landing page para que la gente se apunte.Ofrecen sincronización con calendarios como Google CalendarOfrecen estadísticas.…Ahora te dejo el listado de estas herramientas para crear webinars que ofrecen todo eso:Listado mejores herramientas para crear WebinarsEstas son las mejores herramientas todo en uno para crear Webinars:Webex Events: Gratis hasta 100 participantes y 50 minutos.Livestorm: Gratis con hasta 20 minutos por sesión de webinar.Livewebinar: Gratis hasta 5 personas con 2h de grabación.Getresponse Webinars: 10 días gratis sin dar datos de pago.Goto Webinar: 7 días gratis sin datos de pago.Webinargeek: 14 días gratis sin datos de pago.Demio: 14 días gratis sin datos de pago.Classonlive Webinars: Prueba 15 días gratis sin datos de pago.Webinarninja: 14 días gratis con datos de pago.Easywebinar: 14 días gratis con datos de pago.Everwebinar: 14 días de prueba por 1$ yendo a precios y luego a cerrar para que aparezca popup con oferta.Webinarjam: 14 días de prueba por 1$ yendo a precios y luego a cerrar para que aparezca popup con oferta.Alternativas a herramientas de WebinarsPodemos crear Webinars de forma más manual nosotros mismos usando distintas herramientas como Zoom o alguna alternativa con alguna herramienta de email marketing o usando Setmore por ejemplo.Incluso podemos simplificar todo el proceso únicamente usando Telegram que permite realizar vídeos en directo compartiendo pantalla dentro de los grupos.O incluso haciendo directos en Instagram o YouTube.O incluso usando herramientas como Restream o Stream Yard que permiten transmitir en varias redes sociales a la vez.Estas serían una buena alternativa para empezar e ir probando a crear webinars.

When managing a marketing team, success is not necessarily a straight line. No instant inputs and outputs. After all, your team isn't just filled with employees, it's filled with human beings.Complex, fallible, emotional, confusing, questioning human beings. All of us, together, experiencing the human condition while trying to be productive, together, working in an organization.I say this because, if you're not careful you might just fast forward to ramming your way through to the goal. The real challenge is to coax fellow humans along to that goal. Enabling them. Preparing them.In our free digital marketing course, we describe it this way – Website Strategies: 4 ways to prepare your marketing team to increase conversion rates (https://meclabs.com/course/lessons/website-strategies/). Not just, how to get higher conversion rates. No. Ways to prepare your team. And our latest guest manages with the same philosophy. “Pre-sell key ideas internally,” she says. “Build strong CFO relationships,” she says. Don't just charge ahead with gusto. Lay the groundwork for success.Those are just some of the lessons Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai (https://www.onescreen.ai/), shared with Daniel Burstein in our latest podcast episode. Hopkins was the Chief Marketing Officer of MarketingSherpa (https://www.marketingsherpa.com/) and sister publication MarketingExperiments (https://marketingexperiments.com/) before this podcast's host even started here, and he's  been here 13 years. She's had 11 C-level or VP-level marketing roles in her career. And today Hopkins leads a team of 19 (with three more hires slated for this quarter) and manages a $6.2 million budget. In other words, she has a wealth of experience that I thought you could learn a lot from. Stories (with lessons) about what she made in marketingSome lessons from Hopkins that emerged in this discussion:Build strong CFO relationships.Pre-sell key ideas internally.Allow your team to shine.Loyalty first. Hire in batches.Remember your interns.Related content mentioned in this episodeThe Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) (https://www.marketingsherpa.com/article/interview/long-term-growth-business)Table Fries (Hopkins' podcast) (https://tablefries.com/)How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template) (https://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/)Customer Loyalty Chart: Just how big of an effect does customer satisfaction have on loyalty? (https://www.marketingsherpa.com/article/chart/loyalty-effect-customer-satisfaction)Get more episodesTo receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersAbout this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages

4 Fragen von euch – 4 Antworten von unserer Expertin. Wie kann ich ein Webinar möglichst automatisiert und mit wenig manueller Arbeit umsetzen? Was gibt es für Möglichkeiten in der Umsetzung? Was benötige ich in der Vorbereitung? Wie wähle ich das richtige Tool für mich aus?

HRS514B Education, Hawaii Condo Boards. The host for this show is Raelene Tenno. The guest is Mike Golojuch. Our discussion today is on HCCA's upcoming Board of Director Training on Saturday, April 30, 2022 via the GoTo Webinar platform. This all day training and includes a lunch delivered via Bite Squad to most locations on Oahu. The registration cost is $189.00 and if you are a condo board member is payable from your condo association. The speakers are 4 of the most highly regarded condo industry professionals, attorneys; Jane Sugimura, Christopher Shea Goodwin, R. Laree McGuire and Sue Savio of Insurance Associates. Registration Deadline is April 15, 2022. The training workbook is mailed to each person with a paid registration. Registration can be done online at HawaiiCouncil.org or with your Property Manager/Managing Agent. You can email any questions to HCCA>HCAAO@gmail.com The ThinkTech YouTube Playlist for this show is https://www.youtube.com/playlist?list=PLQpkwcNJny6ljqy0AFMzlEaxzpk_ydmpe Please visit our ThinkTech website at https://thinktechhawaii.com and see our Think Tech Advisories at https://thinktechadvisories.blogspot.com.

In influencer marketing, and certainly in marketing overall, there are generally two types of focus. The one we talk about more often is consumer marketing, also know as business-to-consumer or B2C. Then there's business-to-business, or B2B. B2B brands sell software, equipment or services to businesses, sometimes for price tags far too high for an individual purchase. So think of complex IT systems, office equipment, construction machinery or even professional services like legal, accounting, human resources or even marketing agencies. B2B sales cycles are longer … sometimes in excess of 12- to 18-months. So there's a lot more for a brand to do to attract prospects, build relationships and trust, educate the prospect about the product and ultimately get them to commit sometimes significant corporate dollars to pay for it.  That relationship building and trust is key. And for many B2B brands, that's where influencers come in. But not Instagrammers and TikTok-ers, per say. B2B influencers are those that have deep knowledge and trust in very specific communities. They're often academics, industry analysts, executives, researchers and more. Often, their influence can't be measured by their number of online followers. As such, B2B influencer marketing is often more difficult.  Justin Levy is the director of social media and influencer marketing for Demandbase. It is a company that provides software to manage the account-based experience. So think of CRM software that also ties your content marketing into the sales process. It keeps your database of prospective customers, a record of all the times and ways you've communicated with them, where they are in the sales process, and what content you should serve them next to move them along to purchase. Justin spent several years at Citrix managing the GoToMeeting and GoToWebinar social and influencer connections, so he has a lot of experience building B2B influencer relations. We caught up with Justin to talk about how he finds influencers for his B2B efforts, what kind of engagements he and the Demandbase team engage them for, and then how his company uses content in an innovative approach to meet the prospect and other stakeholders where they are in the process.  He gives us good insight into how a B2B brand works and thinks of influencers. I'm sure the conversation will inform and inspire you, even if your focus is more B2C. This episode of Winfluence is presented by Tagger. It is a complete influencer marketing solution. You can find out more for yourself at jason.online/tagger.  In this episode, we visit with Alexandra Walsh from 3 Day Blinds, a premium window treatment brand, about how she uses Tagger.  To start building your own experiences with my influencer marketing software of choice, go to jason.online/tagger today. Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world of ever-changing team dynamics. How do we use listening and communication as a tool to help individuals and teams adapt well to change, manage conflicts and challenges, learn and grow?  How do team structures influence finding solutions to big challenges while creating meaningful people experiences? And what are the various ways we foster listening to help us in decision-making?   Heidi Helfand is the author of the book Dynamic Reteaming. She coaches software development teams using practical, people-focused techniques, with the goal of building resilient organizations as they double and triple in size.   Heidi is currently VP of Engineering at Kin Insurance, which offers affordable coverage to homeowners in catastrophe-prone regions. Her 20+ year career in SAAS launched Procore Technologies and AppFolio to IPO and Expertcity to acquisition by Citrix. She was on the original development team that built GoToMeeting and GoToWebinar. Heidi is based in Southern California.   In this episode, Heidi shares how she nerds out with listening because it is hard and a life-long practice. She highlights that to have effective communication, it pays to give someone the space for them to articulate what they want to convey. Often, solutions can be found which help craft decisions, whether their or yours.   She also talks about her book 'Dynamic Reteaming' which focuses on building effective teams amidst continuous team change.    "People are going to come; people are going to go; your teams are going to change. Focus there. Don't go for the quest for stability, because it's unrealistic." - Heidi Helfand    Listen IN Notes:   03:22 - On discovering the power of listening: You rediscover the power of listening all the time, if you take the time to stop talking and try to focus on another person or what's going on around you, you get clues that might surprise you.   03:46 - A moment she was surprised by the clues when she stopped talking: When you're talking to another person, and you leave space, they most likely say things or offer solutions to their challenges that you wouldn't have thought of.    05:44 - Leveling the playing field and getting all voices heard: suggesting self-management strategies   08:26 - Facilitation techniques for small and bigger groups so that all voices are heard and everyone's participation is encouraged.   13:02 - What makes listening important: be generous with your attention, it might really be life-changing for the other person because they feel like its a gift, especially when they have experienced otherwise.   15:03 - What it feels like for Heidi to experience that gift of listening   16:50 - Talking about her book on dealing with team change: Dynamic Reteaming by Heidi Helfand    21:07 - What she thinks about team change: When you find that team chemistry, which I think is almost magical, in some cases, you want to keep it . But just like other things, nothing stays the same; enjoy it while you have it.   22:24 Sharing how writing her book was a process of discovery and how she used grounded theory.   26:32 - Building a communication strategy around a structure: You have a picture of the current state and the future state. And then you write an FAQ document as one structure. Then you talk to different groups of people and iterate this document that tries to bring everybody to the same point of understanding about this change that we're going to have.   38:42 - Heidi's advice to a new manager: You might not feel like you're always prepared from the start when you're doing something new. But you don't have to be perfect. You're going to learn along the way.   41:51 - Inspiring words to hear from Heidi: It's a busy world right now. It can feel quite chaotic and overwhelming, with everything we're dealing with, with COVID, with working differently. Take care of yourself, prioritize your health and your family's health, and just do the best you can. There are a lot of new challenges that we're facing, globally. Give people a little grace and space and allow for messiness. We're all in this together. Key Takeaways:    "I think you can reteam for learning and fulfillment to get into a better place. We want people to feel like they're excited to come to work each day, they're working and they're learning, and they're challenged. And it's an enjoyable experience.” -  Heidi Helfand   “You might not get it right the first time when they join a team. But in talking with people, listening to what they want to do, where they want to go. Really cultivate a kind of career conversation and you can figure out how you can best support them." - Heidi Helfand   "I try to listen as the default. Sometimes it's hard if you're particularly excited about a topic. You might want to get your words in. But I find that if you leave the space, it just allows other things to happen, and that's probably a good thing because it's more collaborative." - Heidi Helfand "You want to engage people in problem-solving, so they come up with their solutions. They figure out how they want to roll them out, and then they reflect on them and try to apply this as learning going forward." - Heidi Helfand     "I do always think you need a persistent visual of all of your people in teams. This is not an org chart. I'm talking about the software development companies that work in cross-functional teams; how you're organized is important. And I just like doing that in an open, accessible way, like a Google sheet where anybody can make changes to it. Because as the teams change and own their change, people are going to move around. And so everybody keeps this shared thing updated." - Heidi Helfand    "It's always this continual need to…refocus out and pay attention to other people. (When you focus and listen), it helps make decisions that help you figure out what to do." - Heidi Helfand Notes/Mentions:   Dynamic Reteaming by Heidi Helfand: https://www.amazon.com/dp/1492061298/ref=cm_sw_r_cp_api_glt_i_PFYJ9Z3G4YAG9H54MPS3 Brene Brown: https://brenebrown.com/ Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead : https://www.amazon.com/Daring-Greatly-Courage-Vulnerable-Transforms/dp/1592408419 The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick Leoncioni: https://www.amazon.com/Advantage-Organizational-Everything-Business-Lencioni-ebook/dp/B006ORWT3Y The Leader Lab: Core skills to become a better manager, faster: https://www.amazon.de/Leader-Lab-Tania-Luna/dp/1119793319   Connect with Heidi Helfand:   Website: https://www.heidihelfand.com/ Email: heidihelfand@gmail.com   Connect with Raquel Ark: www.listeningalchemy.com Mobile: + 491732340722 contact@listeningalchemy.com LinkedIn

Come scegliere l'argomento per il tuo prossimo webinar aziendale in modo che le persone giuste abbiano voglia di partecipare.I webinar sono fantastici, perché teoricamente puoi davvero parlare di tutto. Teoricamente, perché se poi il tema non interessa, nessuno si iscriverà. Oggi vediamo insieme come scegliere l'argomento per il tuo prossimo webinar aziendale e trovare il tema, giusto che spinga le persone che vuoi raggiungere a partecipare.NOTE DELL'EPISODIO

Per chi non lo sapesse un webinar non è altro che un seminario/conferenza organizzato online. Un incontro solitamente in diretta dove, ad esempio, puoi parlare a una platea di persone di un determinato argomento e magari presentare un servizio o un prodotto. Un webinar quindi può essere uno strumento utile per attirare nuovi clienti. È sufficiente avere una webcam, un microfono, una connessione a internet e una piattaforma tipo Zoom, Google Meet, GoToWebinar ecc. Questo episodio sarà focalizzato su come organizzare i contenuti per ridurre l'abbandono e massimizzare le conversioni, cioè trasformare il partecipante in cliente, segui la seguente sequenza per ottenere il massimo dei risultati. Articolo completo su: https://www.infomyweb.com/digital-marketing/come-generare-clienti-con-i-webinar-in-7-mosse/ Per commenti, suggerimenti o ricevere maggiori informazioni e consulenze per migliorare il tuo marketing: scrivici a podcast@infomyweb.com seguici su Facebook, Instagram e LinkedIn visita il nostro sito www.infomyweb.com dove troverai numerosi suggerimenti per il tuo marketing e tutti i servizi vieni a trovarci presso la nostra sede a Viterbo. #marketing #marketingitalia #agenziamarketing #viterbo #infomyweb #webmarketingitalia #socialmarketing #marketingstrategico #obiettivi #motivazione #squidgame #productplacement Podcast Italiani | Podcast Business | Podcast Consigliati | Podcast Crescita Personale | Podcast Economia | Podcast Marketing | Podcast Comunicazione | Podcast Gratis | Migliori Podcast | Podcast Più Ascoltati | Podcast Motivazionali --- Send in a voice message: https://anchor.fm/infomyweb/message

Do you know how most organizations and frameworks advocate for keeping stable teams? Where there is little change in team composition? Today we're talking about doing the exact opposite. Where a change in team structure is welcome.Heidi Helfand, the author of the book Dynamic Reteaming, sits down with us to discuss the benefits that could be achieved by having more occurring change, rather than keeping things the way they are.  What you'll discover in this show:-        How Dynamic Reteaming relates to the Tuckman model-        What the effect is on the delivery of value-        What potential could be missed when keeping teams the way they are   Speakers:Heidi HelfandAuthor of Dynamic ReteamingHeidi Helfand is the author of the book Dynamic Reteaming. She coaches software development teams using practical, people-focused techniques, with the goal of building resilient organizations as they double and triple in size.Heidi is currently VP of Engineering Growth at Kin Insurance, which offers affordable coverage to homeowners in catastrophe-prone regions.  Her 20+ year career in SAAS launched Procore Technologies and AppFolio to IPO and Expertcity to acquisition by Citrix. She was on the original development team that built GoToMeeting and GoToWebinar. Heidi is based in Southern California.  Contact Heidihttps://www.heidihelfand.com/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it's healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.orghttps://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources: Find the book:https://www.heidihelfand.com/dynamic-reteaming-book/     Support the show (https://www.patreon.com/masteringagility)

In this "Throwback Tuesday" HCI Podcast episode, Dr. Jonathan H. Westover talks with Douglas Flory about empathy mapping, generating buy-in, successful organizational change, and his journey at LogMeIn (Originally aired June 11, 2020). See the video here: https://youtu.be/A3vEf33-AUU. Douglas Flory (https://www.linkedin.com/in/douglasflory/) is leading and coaching thru times of change and waves of transformation. In his current role as leader of Change Management at LogMeIn, Douglas has leveraged change management techniques to help their company, culture, and employees transition through Covid-19. He has 15+ years of experience as a leader, consultant, and coach. Additionally, he is a very involved in ACMP (Association of Change Management Professionals) and Prosci communities. What is LogMeIn? A top 10 global SaaS company with products such as GoToMeeting, GoToWebinar, LastPass, and Rescue. These products enable companies, organizations, communities, and individuals to connect globally yet in a remote capacity to work without boundaries. Check out Dr. Westover's new book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo.  Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy.  Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine.  Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/ Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/ Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/ Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/ Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/

Escucha la edición de Septiembre de Industry Feedback, acompañado por Belcky, Victor y Alex con las notas más interesantes de la industria AECO. Que lo disfrutes! La red BIM de gobiernos Latinoamericanos abrio el proceso de licitación de empresas consultoras para la elaboración de un documento que recopile las estrategias y acciones aplicadas por los Gobiernos de la red en su implementación de BIM. https://docs.google.com/forms/d/e/1FAIpQLSdySNvqF-9YjnyXoeGZpFhwkkhlxuT8oDPPzGxhTQUqkFOfjQ/viewform Archicad iniciará su curso de Programa BIM Manager, que iniciara el 11 de octubre del 2021, donde intercambiar opiniones y experiencia sobre proyectos BIM utilizando Archicad. https://okt.to/kw5xty Graphisoft lanza Community, una mezcla de Archicad Talk y el centro de ayuda en ingles de la plataforma, lo que permitira a los usuarios acceder a los comentarios de sus compañeros y expertos de Graphisfot cuando tengan alguna duda de la herramienta. https://community.graphisoft.com/ Que es BIM Love BIM ❤️ Love (big love.org)? . Es un evento BIM con propósito y causa, en esta ocasión para ayudar a Libia Gutierrez con sus quimioterapias. Será un evento online donde participaran más de 30 expositores, contando con charlas, talleres, y especializaciones sobre temas BIM EUBIM congreso Internacional BIM se estará realizando de manera online y completamente gratuito. Este se realizará el viernes 01 de octubre a las 16:00 horas España. El próximo viernes 1 octubre 2021, a las 16:00h (UTC+2) a través de Gotowebinar para los inscritos tendrá lugar EUBIM 2021. La jornada es totalmente gratuita y contará con la presencia participativa de las mejores comunicaciones de 2020 y 2021. Revolución de la energía nuclear con un reactor de torio. En el desierto de Gobi, científicos chinos podrán en marcha este mes un reactor nuclear experimental que funcionará con torio. https://acortar.link/n8qWcC Una monstruosa multiturbina flotante para abastecer luz a 80,000 hogares. La descabellada idea trata de unificar en un solo diseño 100 turbinas de 1MW para conseguir una eficiencia de hasta cinco veces la de la turbina actual más grande.https://acortar.link/zdsJ17 Evergrande es uno de los desarrolladores inmobiliarios más grandes de China. La compañía es parte de Global 500, lo que significa que también es una de las empresas más grandes del mundo por ingresos. FLex de autodesk es un modelo de pago por uso, que está tratando de ser la solución para pequeñas y medianas empresas que desean hacer el salto a herramientas digitales. La manera de adquirir esta facilidad de pago es por medio de token y asignación de token por producto. https://adsknews.autodesk.com/news/introducing-flex Servicio en línea 2 del Cablebús se interrumpe por 50 minutos, los usuarios quedan suspendidos https://acortar.link/1Njrlo Autodesk nos sorprende con su cambio de imagen https://adsknews.autodesk.com/news/new-autodesk-logo-2021 Un cuartel militar impreso en 3D se abrirá pronto en Texas. Icon, con sede en Austin, dijo que el proyecto de 350 metros cuadrados es la estructura impresa en 3D más grande de América del Norte. --- Support this podcast: https://anchor.fm/shared-coordinates/support

In today's brief episode, Rob reflects on the anniversary of the first lockdown during the Covid-19 pandemic and asks his listeners how it's been for them? What are your plans moving forward and do you see this as an opportunity? Rob makes his recommendations on great opportunities for your post lockdown. Also, hear about Rob's latest book  ‘Opportunity – Seize the Day, Win at Life' and be sure to pre-order your copy. KEY TAKEAWAYS The property market shows no signs of slowing down, it's still rising. You now have the freedom to view properties again, so get out and start viewing!   Leverage online using Clubhouse and other social media platforms. You can go from local to national to global using Zoom, Gotowebinar, Streamyard and by doing more ‘lives'. Hopefully, you've now got the trigger you need to create your communities all over the world.   Consider buying up struggling businesses. Many retail, brick and mortar type businesses have struggled during the pandemic. Also think about a joint venture, joint partner or acquisition opportunities that are out there.    There are lots of opportunities in e-commerce, it's on the rise. You might think that there's too much competition out there, but remember the Internet is still very young, just 30 years old.   BEST MOMENTS You can be a global firm, even if you're a local firm You've got to be ready to seize the opportunity There is limitless and infinite opportunity there in the unified field You have to know which opportunities to turn down VALUABLE RESOURCES https://robmoore.com/wp-content/uploads/2021/03/opportunity-copy.png https://www.amazon.co.uk/stores/page/0DFBFDF3-266B-4011-AE53-F71CDC49A05A?channel=robmoorepodcast https://robmoore.com/ bit.ly/Robsupporter     ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Rob's official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.

In today’s brief episode, Rob reflects on the anniversary of the first lockdown during the Covid-19 pandemic and asks his listeners how it’s been for them? What are your plans moving forward and do you see this as an opportunity? Rob makes his recommendations on great opportunities for your post lockdown. Also, hear about Rob’s latest book  ‘Opportunity – Seize the Day, Win at Life’ and be sure to pre-order your copy. KEY TAKEAWAYS The property market shows no signs of slowing down, it’s still rising. You now have the freedom to view properties again, so get out and start viewing!   Leverage online using Clubhouse and other social media platforms. You can go from local to national to global using Zoom, Gotowebinar, Streamyard and by doing more ‘lives’. Hopefully, you’ve now got the trigger you need to create your communities all over the world.   Consider buying up struggling businesses. Many retail, brick and mortar type businesses have struggled during the pandemic. Also think about a joint venture, joint partner or acquisition opportunities that are out there.   There are lots of opportunities in e-commerce, it’s on the rise. You might think that there’s too much competition out there, but remember the Internet is still very young, just 30 years old.   BEST MOMENTS You can be a global firm, even if you’re a local firm You’ve got to be ready to seize the opportunity There is limitless and infinite opportunity there in the unified field You have to know which opportunities to turn down VALUABLE RESOURCES https://robmoore.com/wp-content/uploads/2021/03/opportunity-copy.png https://www.amazon.co.uk/stores/page/0DFBFDF3-266B-4011-AE53-F71CDC49A05A?channel=robmoorepodcast https://robmoore.com/ bit.ly/Robsupporter     ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979     See omnystudio.com/listener for privacy information.

In today’s brief episode, Rob reflects on the anniversary of the first lockdown during the Covid-19 pandemic and asks his listeners how it’s been for them? What are your plans moving forward and do you see this as an opportunity? Rob makes his recommendations on great opportunities for your post lockdown. Also, hear about Rob’s latest book  ‘Opportunity – Seize the Day, Win at Life’ and be sure to pre-order your copy. KEY TAKEAWAYS The property market shows no signs of slowing down, it’s still rising. You now have the freedom to view properties again, so get out and start viewing!   Leverage online using Clubhouse and other social media platforms. You can go from local to national to global using Zoom, Gotowebinar, Streamyard and by doing more ‘lives’. Hopefully, you’ve now got the trigger you need to create your communities all over the world.   Consider buying up struggling businesses. Many retail, brick and mortar type businesses have struggled during the pandemic. Also think about a joint venture, joint partner or acquisition opportunities that are out there.   There are lots of opportunities in e-commerce, it’s on the rise. You might think that there’s too much competition out there, but remember the Internet is still very young, just 30 years old.   BEST MOMENTS You can be a global firm, even if you’re a local firm You’ve got to be ready to seize the opportunity There is limitless and infinite opportunity there in the unified field You have to know which opportunities to turn down VALUABLE RESOURCES https://robmoore.com/wp-content/uploads/2021/03/opportunity-copy.png https://www.amazon.co.uk/stores/page/0DFBFDF3-266B-4011-AE53-F71CDC49A05A?channel=robmoorepodcast https://robmoore.com/ bit.ly/Robsupporter     ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979     See omnystudio.com/listener for privacy information.

Joe Krebs speaks with Heidi Helfand about Dynamic Re-teaming, team names, re-org's and the 5 patterns for adaptive org-design. Heidi was on the original development team that invented GoToMeeting and GoToWebinar and she wrote the book “Dynamic Re-teaming”.

Abby Hull helped manufacturing companies run over 130+ webinars in 2020. This is no easy job. Every time I've worked with her, I have been awed by how she stays so organized.This is the story of how Abby got into the field of digital events, what she's learned behind the scenes, and systems she's setup so she can stay sane while talking to 30+ clients at any given time.In this episode you will learn:How Abby plans out her webinars, calendars, and structures her dayGardner Media's learnings on email promo over 2 years (and the model they follow today)Who's on the webinar team and what they doWhat are issues that can happen live? How do you handle them?Why Gardner stopped using GoToWebinar and what they use now insteadWhat to do when a natural disaster is heading to your office, right before your webinar starts

My guest today is Brian Watkins, former VP of eCommerce for Bulletproof 360, the diet and supplements company. This is Part 2 of the interview where we explore how he grew the Bulletproof business.This is the free edition of Marketing BS. Premium subscribers got access to part 1 of Brian's interview yesterday and twice the content every week.You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).This interview is sponsored by GoToWebinar:Save up to 23% on GoToWebinar Annual Plans!GoToWebinar eliminates the headache and hassle from webinar hosting. No matter your goal or skill level, you'll quickly see why so many choose GoToWebinar for easy virtual event management, performance data, videos, polls, and email invites and reminders. Try GoToWebinar for free today!TranscriptEdward: This is part two of my interview with Brian Watkins. Today, we're going to dive into his experience as head of ecommerce at Bulletproof 360.Brian, can you start by explaining what Bulletproof does?Brian: Bulletproof is a health and wellness brand started by Dave Asprey about six or seven years ago now with the goal of radically improving your own life. What Bulletproof does is basically develop a line of supplements, protein powders, MCT oils, and just a variety of healthy intakes primarily driven around the ketogenic diet. But it resolves, at the end of the day, around the Bulletproof diet, which Dave Asprey created with the idea that by bringing in healthy food into your system you can have better energy, gut health, and mental performance.Edward: What are the main products that Bulletproof sells that drive the majority of its revenue?Brian: There are six main product lines. There's MCT oil, which is modified coconut oil, which is a high fat, low carb, zero carb enhancer for food and diet. There's a supplement business so vitamins and other items that you can take for mental clarity, energy, and immunity. There's protein bars, protein powders, ready-to-drink coffee, and packaged coffee. Those are the six main product lines that are offered to incorporate different parts of the Bulletproof diet throughout your day.Edward: That's a pretty wide variety. It's practically a packaged-goods firm. Are some of those more important than others, or they're all fairly evenly divided?Brian: Back in the day, when it first started, Bulletproof is highly focused on the biohacker. There's a lot around what MCT oil was, and Bulletproof truly developed that category in time. But then also the supplement of a collagen protein regime and then also supplements created with the biohacker community was focused on and looked for.As the company has grown, we've grown beyond what a biohacker is to help maximizers—people that just care or are naturally invested in their health. A lot of this runs back to my days of considered purchases within jewelry because if you're going to be consuming something that you want to know about, there's a little bit more research and a little bit more pause. It made sense as we shifted from biohacking to broader consumer goods, how could we bring education in the consumers along in that process?Edward: Initially, your customers were primarily people who knew your founder, who read his books and were bought into his philosophy rather than his products?Brian: Dave started by blogging (more than anything else) about his own personal journey with food, and energy, and health. He ended up using content in building this foundation and then starting to provide very simple rudimentary products they wanted just falling because they were asking for. Dave, can you get us this? Can you show us this? Can you provide this for us? That then developed into what we know today. As you go down, it ships because what you had day one was a highly knowledgeable person making these purchases. Fast forward today, Bulletproofs at Whole Foods, and Walmart, and Target and it changes the overall value proposition of how you communicate the brand, the brand values, and also what it can do for you in terms of performance onto a single package as you're walking down the shelf.Edward: How do you do that, beyond the fact that he has built a reputation for himself and has a blog and has a book? How do you broaden the awareness and consideration for Bulletproof beyond that core audience?Brian: There's a couple of things. This is what brought me to the company is the product's work. One, people are making these purchases and then coming back like, wow, I can feel a difference. You start with just a very basic repeat-and-referral. You're developing these core pockets of influencers that are starting to communicate out. From that, you can build a foundation.When I think about Bulletproof, especially on the digital acquisition side, we started from the bottom of the funnel and moved up. We were very focused on repeat-and-referral businesses building our email communication and our content. What we did unique about the content is we didn't just spend time talking about the Bulletproof diet, ketogenic diets, or about these products. We went back and said, what are the things we're trying to solve? Are you having a problem with sleep? Are you having a problem with your energy? Are you having midafternoon crashes?What we would do is create content that was more solution-oriented. What that allowed us to do is move up the funnel and get highly qualified prospecting traffic to our brand where they weren't aware of the brand, but they were aware of their issue. We were able to provide a solution both in content and also product recommendations that would help expand that group over time.Edward: I often think of many products as being either Tylenol or vitamins. Either they're solving a specific problem, or they're making your life better in a way that you weren't even aware that you needed. It sounds like Bulletproof started, hey, we make your life better in a way you didn't know you needed and then shifted to be, no, we can solve these specific problems. Were you doing search marketing for people searching for how do I improve my sleep?Brian: We did some of that—this goes back to analytics [...]. We would take all the search marketing information, all the keyword information. You'd also be using the Google search webmaster information to understand keyword volume. If you think about a three-dimensional Rubik, you could understand where's the keyword traffic coming from, what issues are out there.We can then overlay that with the Bulletproof product line, which product lines are doing immunity versus health versus energy versus sleep. Then you could understand the phase of that consumer either based on their search queries—have they already been to the website or whatnot—within this very dimension. Then you have a consumer journey you can communicate to. Is this a prospecting visit, is this a repeat purchase, or is it the subscriber that might be thinking about unsubscribing? You can tailor these journeys to each of these consumers, and we used it across three channels at all times. You had the digital side for sure. Out there, either Facebook look-alikes or Facebook prospecting and Google-branded terms and non-branded terms, depending on what the ROI was. But then we also integrated that very tightly into look-alikes and [...] within Facebook, and then we also did physical mail as well—direct mail. With that, we were touching people across multiple communication channels with their need-solution in mind. That's what helped to elevate the awareness of the brand.Edward: How did you target with direct mail? Was it broad-based, or did you have the equivalent of look-alikes on your direct mail?Brian: We started by focusing on just our existing consumer. Step one was saying look, we know—from our email database—how many of our physical mail addresses have been purchasing or moved to inactive. We started by doing very basic inactive work, which is, hey, we haven't seen you in three months. We've sent you a ton of emails. You haven't opened them, so we're going to send you a physical email. We'll give you a small offer to see if we can get you to re-engage on our website.Edward: How did you know those people hadn't switched to buying at Whole Foods?Brian: We don't, technically. We don't have a single source to a thread online and offline consumer consumption. But what we found is that it's an issue around convenience. If people would typically have shifted to one medium or the other, if they like that, it doesn't matter what we're trying to communicate with them. It's not going to happen. How we thought about our value proposition fell into four lines across all of our channels. The first one was the price. We made sure that Bulletproof maintained the same price. If you're going to buy something at Whole Foods, Walmart, or online, you'd find within 5% or 10% depending on the pricing strategies of certain retailers, but the price would be the same. It definitely was online. The second thing was product selection. Whole Foods was only going to offer two or three items within a protein powder versus online, where we offer the entire assortment. You had a different set of selection. Convenience, nothing could beat that up. You're already at Whole Foods checking out and you're buying that. We can't win on that.Ecommerce convenience is around shopping at home, delivery from home. If you have Amazon, you could have fasted delivery. Then you're left with the brand experience. It's a long way of saying that we knew consumers for passing back and forth between channels. They weren't necessarily passing back and forth because of price. Even by incentivizing some of the 10% coupon or 20% coupon, we typically found they stayed in the channel that they wanted to be in versus having people optimize between channels overtime.Edward: When you found someone who had dropped out of your online purchase channel and you sent a direct mail to them, the assumption was they dropped out of the online channel. They hadn't switched to Whole Foods, they just dropped out completely. I assume you ran a test and control. You held back some people, sent direct mail to others, and saw whether the reactivation made sense in the long run.Brian: Exactly right. What we found is it absolutely did. It had almost a 2X improvement with our test sample size, and we do this for 3-, 6-, 9-, 12-month lapse customers so we could track and see their interaction over time. The other thing you can do is you can go back through and see—if you're using Amazon or whatnot—you can also start to mirror in your shipping addresses across multiple platforms as well. Those other ways to consider overtime, narrow that list of who is inactive versus who is just maybe moved on to a secondary channel.Edward: Talk to me about the Amazon channel. How did you work with Amazon?Brian: You got to love them in Seattle, and there's no doubt they're highly successful. But it's hard to be a brand on Amazon—I say that cautiously. At Bulletproof, we ran a 3P relationship. That means that we were managing our own data on our own pricing within the Amazon ecosystem, and that was important to us because it goes back to this, we wanted to have consistent pricing. We didn't want people to figure out or feel like there is differentiated pricing between our channels. We've grown to be one of the largest 3P sellers within Amazon. We use FBA, fulfilled by Amazon. We ship our product to Amazon, Amazon executes, and ships our product out to the consumer. But what's hard is that when you're in that Amazon ecosystem, you get two types of buyers. One is, you have people who are very brand loyal. It's just more convenient. To be on Amazon, you're going to get it in two days, you can add it to a broader order. Some of their subscription tools are just cleaner. You have brand loyalists that are already on Amazon that have a great LTV, and then you have this group there just discovering.What's hard about that is how do you stay top of mind in your Amazon search results. Because unless you have a brand recall, there are so many places within a page for Amazon to compete against you, either from their own brands or their 1P brands, which are brands that they're buying the merchandise for and selling on behalf of the other brand, or just other product placements and advertising. You're constantly trying to work that piece of it.And then you have to respect part 3 of that is there's a lot of data that shows if you look at where Amazon searches occur—and I don't have this data but Amazon does—but if you were to geolocate people as they are on an Amazon app, what you'll find is there's a lot of people shopping in an aisle at Target, pulling up an Amazon search result. Not because they plan to buy on Amazon or check the price, but because they're looking at the reviews. They're looking for a clean way to know what is the best product to look on the shelf of Target. They're not going to target.com. They go to Amazon because that's a large market. You also have to plan that to create credibility in some of your offline channels as well.Edward: You need the reviews on Amazon in order to drive conversion rates in other places. Is that just an assumption or do you have any data to make sure that's actually happening?Brian: There's a decent amount of research that shows that that is occurring. We never did. I'd have to think through it a little bit more, but I don't think we ever did a tremendous amount. We never plotted our review rates on Amazon to our conversion rates across channels or our adoption rates across channels. In general, if we found that we had a lower product rating in general on Amazon, that was a weaker product across our entire assortment. Is that just because it was a weaker product, to begin with, or was it an Amazon umbrella effect? We don't know. But when you talk to a lot of people working within Amazon advertising within the VC community for CPG goods, they do talk about this additional conversion effect, where Amazon advertising now is lifting overall conversion across a lot of channels outside of just Amazon.Edward: Amazon is definitely a distribution channel for you, people who are looking for Amazon and the review factor. Would you find that it was effective at all for discovery?Brian: It is if you're willing to make that investment. The question there goes into the efficiency of that listing and how are you going to get promoted. The key thing within Amazon is to be on the first page. If we're not doing branded keyword searches, but you're just typing in protein powder. The first question is, are you on that front page? Because if you're on that front page, you need to pay to make sure you're on that front page. If you're on that front page, the question is, are you getting the right traffic, the right keywords, and the organic lift you want to have? That's the key thing to brand awareness or prospecting marketing. When you go out and bid on the keywords of protein powder, it is so highly efficient out there that it goes back to the days of Google where it's probably break-even at best. Then you have to have that following and understanding which says, a first-time protein buyer on Amazon, what's the likelihood they will rebuy your brand on the second purchase? What you'll find is there are certain categories because what we've got at Bulletproof is you research that there are certain categories in certain product lines to have a high propensity of repeat and branded options. Those are the areas where we would spend exponential dollars in or incremental dollars in to promote those products. These just aren't going to be Amazon products that we can do profitably, so we leave that as a distribution solution to our loyal brand followers, but we're not going to use that for prospecting within that ecosystem.Edward: Did you use any of Amazon's display network stuff or only on their merchandising, only on their core search results?Brian: We did display as well. When you think about Amazon display, we viewed it as there are three different ways to apply it. Once again, I'll go back to the marketing funnel in reverse order which is, you could do display advertising around the realm of loyalty.Which one of the benefits of selling supplements is I know that there are 30 capsules in that bottle, which means in about 30 days you need to repeat order. What we do is we run loyalty display campaigns to go re-find those consumers if they had not already placed an order to date.Edward: You are using retargeting, not so much like look-alike audiences.Brian: On a delayed basis, retargeting. That would be one channel. The second channel would be straight retargeting right after they first did their search. That's remarketing. They've probably already seen our results once, chase them down for the next three days, don't know if they've made a purchase or not, make sure that they know about Bulletproof, and then the final one is that prospecting look-alike.What's the benefit of what Amazon does there in their display network is they have a tremendous amount of sub-genres and look-alikes, and so you can use that to mirror it over time. The hard part about Amazon display—and they definitely heard it a lot from us—is that they like to report out on view-based conversions.One of the difficulties with the display is trying to understand the role of view-based, which might make sense at the prospecting level. But it sure doesn't make sense when you get down to this reactivation loyalty level because you only want to spend that if you know it's driving an incremental unique conversion. It has to get down to that click-through because I already know they're converting. I need to know if that display ad drove that conversion or we got them from some other means, and that makes the data very difficult in those situations.Edward: I'd imagine that if you're retargeting, so many of those people are going to come back and buy from you anyway. If you're going to give them credit to anyone who sees the view, effectively, you're just stealing all this attribution you would have had anyway.Brian: There'd be a lot of meetings where they'd come and be like, oh my gosh, you should triple your display budget. It's going incredibly well. I can't take any of that money to the bank because those conversions were happening at a consumer level, but we couldn't attribute back to that channel. That's such a critical piece to this when you get down to the lowest part of the funnel is understanding what role that final conversion piece is. We wanted to use Amazon display more and more for loyalty and for cart abandonment, but we couldn't effectively always deploy it in a way and therefore, it's left in middle effectiveness in terms of a channel.Edward: Let's talk about your physical distribution and retail. How do you drive more sales there? Is it the same thing, hey, get on end carts and do lots of demos?Brian: Yeah. That's one more like, yeah, you should talk to our retail and brand group. Edward: Fair enough because you were only doing ecommerce.Brian: I was only doing ecommerce. I'll tell you two things. One is that it goes back to the days of Ritani, they play off of each other. There's something to be said that when you move your product into Whole Foods, Sprouts, Walmart, or Target and people see it, that's going to help grow the overall awareness of the brand. There's no doubt. The flip side is when we're doing the right things online and we're getting our information out there and we're showing it to people, that's going to help the in-store as well. What we would do a lot of times in store—which goes back to being an ecommerce person, where you can track that transaction, you can track that conversion so much easier—is you find things like we would do in-store demos. It's just really hard to understand. By the time you put a demo team in there—are they a product expert and people are trying it—and then you look at that store lift both that day and then 30, 60, or 90 days later, I'm not convinced that in-store demos truly drive a real change. I think the retailers love it because it's a value add to their consumers walking the aisles pre-COVID, but I'm not sure the economic proposition is there.Edward: Is it the equivalent of a view-through conversion?Brian: Yeah, in my mind it is. It absolutely is. Maybe that's why I don't end up helping out on the in-store marketing is because it's harder for me to quantify that next dollar. I feel confident when I say, hey, I'm going to put a dollar into this channel. I have a 90% degree of certainty I'm going to return X% back, be it two-time, three-time, or four-time [...].When I do an in-store demo or when I do high-level brand impressions and campaigns, I'm told, in 3-6 months, what we hope to see is a lift of X%, and that's important at some point. I always joke around like I appreciate the people of Budweiser when they run the six Super Bowl ads because I think they're hilarious. But as a marketer, I would have such a hard time trying to justify that sixth spin because I couldn't quantitatively put it back into where that sale occurs based on that investment.Edward: Brian, this has been fantastic today. Before we go, tell me about your quake book and how it changed the way you think about the world.Brian: I'll give you two because they are the very far extremes of book reading. One, I'm a huge Dr. Seuss fan. Maybe I created the lowest bar ever for Marketing BS. But Oh, the Places You'll Go! is an outstanding book to create perspective around one's journey. especially if you've ever done a day-one startup or gone through really hard career items. That book summarizes what it feels like and the highs and the lows. The other one that comes around with management is—Gallup produced a book several years ago called 12. It's around the 12 questions of employee engagement. That was a game-changer for me because when you influence people, you have three ways to influence them. You have role power. Being a previous CEO or head of the department, you walk around with this red neon light that says, I can fire you. It turns out people are going to laugh at your jokes and they're going to do what you say you do. That's role power.You can also have expertise power where you can walk in, and because you've done this for so long or you know the patterns better, the people are going to follow you because you've done it and you have this understanding that they don't have.But the real power is around relationship power. The book of 12 talks about highly engaged teams and how do you create engage-core forces over time. It all goes back to a high EQ and emotional understanding of teams. When I finally realized that and understood how to develop teams like that, it's just been a complete game-changer to how I look at my career and how I managed teams going forward.Edward: Brian, thank you so much for being here. This has been fantastic.Brian: Thank you so much. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com

Ian Garlic is CEO at authenticWEB. He started his career in marketing about 15 years ago as a consultant for one of the world's largest information companies – back when good video production required hiring high-end, expensive, technically-savvy videographers. When Google purchased its video competitor, YouTube ten years ago, Ian saw opportunity, left the information company, and started authenticWEB. As a video marketing agency, authenticWEB crafts journey-stage-specific, people-story videos designed to reach “the right customers at the right time.” The goal: to engage potential customers with emotionally riveting content to “earn their love.” For each client, the agency develops 10 to 100 video packages from micro content to 15- to 20- minute mini-documentaries. The different types of videos they produce include:  the overview video (most people's commercials),  service commercials (covering the different services provided),  how-to videos,  process videos (explaining complex processes so people understand what happens at different times),  topical video blog posts (including social),  videos covering frequently asked questions,  About Us videos (Ian notes that “About Us” is the second most useful page on a website, an important page for conversion, and that people usually go from the “About Us” to making contact with a company), and video case stories. The most effective video case stories involve interviewing a client's customers and searching for that gem of a story that will evoke a positive response in viewers. Ian says there is no way of telling who will give a good interview and who won't. From raw footage, authenticWEB parses different edits and formats for different clients at different stages of the customer journey. Ian develops videos content to help customers identify a client's business as an “authority” and “a new best friend.” The agency's clients include attorneys, doctors, dentists, and other agencies (because agencies often have a hard time marketing themselves).  YouTube: The Next TV In this interview, Ian elaborates on the increasing importance of YouTube in marketing outreach – he likens it to “the next TV.” YouTube videos need a “to be on point, perfectly messaged, and . . . delivered at the right time.” A website only gives you a piece of the interaction data. YouTube gets all the interaction data: including total and percent view time. That kind of feedback facilitates cross-platform video and content improvement. Online video production does not require the same high-end equipment used in the past. Ian notes that today he does his own videography and that he travels “light.” The production process is simpler, so that the focus stays on story and editing the story for the audience. Ian recommends reusing content. He explains, if you drive traffic to your YouTube videos, YouTube will increase your rankings. YouTube's search engine is second only to Google. A Google search will start a well-indexed video at the exact moment in the recording where the answer to the searcher's question is provided.  Some people think they can buy YouTube followers . . . enough to get their own URL. Ian reminds us, “You can't buy love.” Purchased followers won't necessarily view your content, so view time is sacrificed. Ian also discusses some of the advantages and disadvantages of some of the online production tools. He can be reached on Linked in or on his agency's website at: https://authenticweb.marketing/. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm joined today by Ian Garlic, CEO at authenticWEB based in Orlando, Florida. Welcome to the podcast, Ian. IAN: Rob, it's great to be here. Thank you for having me. ROB: It's excellent to have you here. I think you've got a very distinct perspective that our audience will enjoy. Why don't you start off by telling us about authenticWEB and what your superpowers are? IAN: We've been around for a little over 10 years. We are a video marketing agency. We do some other stuff too, but it's all around delivering people-story video. We're really good at finding that story, understanding how these videos have to be crafted depending on where they are in the customer journey, and then crafting them to deliver and get a response. We create anywhere from 10 to 100 video packages for clients, and then ongoing we create video, do video SEO. Really, what we do is, like really good marketers, we help connect the client's story to their prospect's story and make them the authority. When someone walks through the door, they feel like already they're their best friend and the authority, and that's what the video does for our clients. So that's what we've been doing for about 10 years. We've worked with all sorts of professionals. We work with attorneys, doctors, dentists, and we're working with actually a lot of other agencies now. We have a lot of other agencies, which is fun, because the agencies have such a tough time marketing themselves. I have that problem. It's nice for us to help other agencies market themselves. ROB: Fascinating. I think I heard you say 50 to 100 video packages. That sounds like a lot. Is that different formats for different platforms, different edits? Or is that just that much content? How do you put that together? IAN: It's a little bit of all of it. It's different edits, different formats. You've got to consider where they are in the customer journey. One of the things we're known for is our video case stories. People fly me around to interview their clients to get that story out. I don't try to make people cry, but I kind of do. When you can ask the question the right way, you get that emotional response from your customers, and you have this powerful tool. We get these 30-minute interviews with their customers, and parts of that story need to be used in different ways, in different parts of the journey, from early on, just to get attention and awareness, to longer form customer stories. We're doing some 15-20 minute ones, like mini-documentaries. And then pulling micro content, little clips out of there. Plus, we make essentially 9 to 10 different types of videos. We make your overview video, which is most people's commercials. We make this thing called a service commercial – because most of us have different services, and we want to have a little commercial for each service. How-to videos, which are important, especially on YouTube. Video blog posts, where someone's discussing a specific topic. Under that video blog post, I consider a lot of social posts. We just call it video blog posts. Frequently Asked Questions are a big one. The core videos that we make besides those are micro content, but besides that, we're really known for video case stories and About Us videos. That's the second most useful page on a website. Most people throw up either a bio or some funny video, but really it's a converting page. If you look at your analytics, it's not only going to be in your top three or four pages – it can be out of there depending on what you're doing, but it's top three or four pages. But where people usually go after that is some sort of contact. So really having a converting video on there. And then process videos. We make a lot of process videos because people don't know what happens at different points. The more complex it is, the more people need to understand what's going to happen next and how this is going to look. When you add it all up and you do all the different points and all the different variations, it really quickly adds up to a ton of content along the customer journey. ROB: I've talked to people where they feel like they're intimidated to ask their customer to be on this sort of video. What have you found in terms of overcoming that fear? Is it ever really well-founded, or would people be surprised that more of their customers are willing to get on camera than they might ever expect? IAN: They'd be surprised. There's people you'd think would be great on camera that aren't. It's a numbers game. There's people you'd think would be poor, but have these amazing stories. One of the other things we do is audio interviews like this and then make them into videos with pictures, so it makes it a little easier. But it's the timing of asking, it's how you're asking. One of the things I always tell people is never ask for a testimonial. I don't even like using the word “testimonial” because that's when people really freeze up. If you've done an amazing job for someone and they're really, really happy and you ask them for a testimonial, it's like, “Oh my God, these people did such a good job for me. I'm really nervous about screwing this up for them.” They get nervous. So, I always tell people to ask someone for their story. Talk about something specific that you know is important. That will help. But this is the number one piece of advice I can give for anyone's marketing: install asking for those stories into your process at different points. People want to know what the onboarding is like. What is it like right after the sales process? What's it like if you have a strategy? What's it like a year after you're done with your project? Ask along the way. And you can ask the same people multiple times. You've got to dig for those, though. You've got to make it a habit. ROB: You mentioned you have been at this for a little bit. I think you said around 10 years. Talk about the difference in – I think there used to be a perception of video as being expensive, and it's probably still more costly than some methods of marketing. You mentioned I think a little hack in there of being able to take audio and turn it into a video. But how has your production process changed with the advance of different production equipment and tools over your time running the business? IAN: When I started 14-15 years ago now in marketing, I was in New York, and I would hire high-end videographers. I saw that, especially when we came online, we didn't need that high-end production. Now, I think production value is very important, but I see it inflate a lot because people are like, “I need this gear and this gear and this gear.” I've definitely trimmed down our production gear. Especially since I travel, I like it light. [laughs] I would say that's the number one thing. It's gotten lighter and easier to set up. There's a lot of cool things you can do now, especially with B roll, to make it interesting. So, it's easier now to – everyone can have a gimbal, everyone can have a slider. There's a few of these other things – you can get a nice 4K camera inexpensively. So we're doing a lot of that stuff still, but as far as the production process, we tweak it, but for the most part we've just been improving how we get the story, how we edit the story, what parts need it. I would say the biggest evolution – I started really in video around when YouTube was purchased by Google. That's when I was like, “Hey, this is going to be a big thing. This is going to be huge. You're going to have this search intense, and people are going to be able to find things on Google and find your video right at that perfect moment.” At that point, we still edited really well. We had a process for editing, but our editing process has evolved and evolved and evolved because now there's so much content out there. Your video needs to be on point, perfectly messaged, and needs to be delivered at the right time. Those are the things that we constantly improved, adding more copywriting principles into our video process and that type of thing. Those are the big ones, and then post-production has definitely evolved. We've evolved the post-production side and we're constantly talking about that. What can we do to make this look different, be exciting, be entertaining on the post-production side? ROB: There's a lot of acquisitions that show up as sort of interesting. What do you think it was about Google acquiring YouTube that really made you sit up and pay attention? IAN: (A) It was Google, and (B) video was just happening. There was this idea that you can get your face and your voice in front of someone using video. We can do that, but now Google was not going to let YouTube – that was doing okay at the time; it was having these moments – it wasn't going to let it go away. Then when they started blending the YouTube videos into the Google search results, that's when I was like, this is going to be a game-changer. If you get a video thumbnail into the Google search results, you can be anywhere on that page and people are going to click on it. They're going to recognize your face. They're going to recognize your voice more often. I knew that was going to be the game-changer. Google wasn't going to let that not happen. ROB: In hindsight, the acquisition price was significant. I think it was around $1.5 billion or so. What I think is interesting there is there's actually a cohort between them, Twitch, and Instagram. All of them, I think, were around $1+ billion in acquisition and all of them are probably right in the middle of what you do every day now. IAN: Yeah, for sure. Look at the YouTube acquisition; at $1.5 billion. Of all the acquisitions, that was a steal. It's the second most used search engine. We're putting all of our time and effort into YouTube because it's going to be the next TV. It already is. My son watches it. He's 6 years old. He knows exactly how to navigate it. My niece wants to be a YouTube star. She asked me all about the stats, and she's 10 years old. “What's the view time? How many subscribers does that person have?” At 10 years old. Other stuff will come and go; YouTube is not going away, and if anything it's an essential part of our life. ROB: Just got to keep her away from the comments a little bit – but we probably all should stay away from the comments. IAN: [laughs] For sure, for sure. ROB: Ian, what led you down this path to start authenticWEB in the first place? What were you doing before, and what made you head in this direction, which can be a little bit intimidating at times for some people? IAN: When I first moved to New York, I was still getting back into working in a hedge fund. Worked for one for a little bit, didn't like that. I worked simultaneously in commercial real estate. I was trying to decide – and I worked at one of the top restaurants in the world, actually, as a bartender. Just like, “Okay, what do I want to do when I grow up?” type thing. I was looking at the theme, and the theme was always marketing. I loved marketing, and I always loved digital. I've been on a computer since I was like 6 years old, which is a big deal because I'm not a millennial. [laughs] It all made sense. So, I went to work for one of the largest information companies as a marketing consultant. Loved it, but the advent of Google and YouTube I knew was going to be a huge thing, and also, I saw them not spending time getting to know the client story and really making good marketing. Everything looked and felt the same. It really did an injustice to especially the smaller people with the smaller budgets, because at that point it was who threw the most money at that search channel or whatever. Now, we separate it out and go, “I can serve and connect people with their perfect clients, and when they do that, they're going to love their business so much more. When people walk through the door and they know them already, they're going to love their business.” That's really cool when I get that phone call. It's like, “Man, you're right. People feel like they know me when they walk through the door, and it changes how we run our business,” which I always love. I knew we could do it better, so I started the agency, and yeah, it was easy since then. No, I'm just kidding. [laughs] Not easy. It's always this endless cycle of – you get the improvement, everything's awesome. It's a rollercoaster. We improve with systems and stuff over the years. Spent a lot of money on consultants, spent a lot of money on a lot of information, and it really improved and created all of our systems. That's helped a lot, but there's always things that are going to come up. But I always know, too, all I have to do is go look at LinkedIn one time and look at jobs and I'm like, “I cannot imagine having to go to a job.” I mean, I guess a lot of people aren't going to a job now, but I cannot imagine someone telling me what to do. [laughs] ROB: [laughs] A couple of looks at a job posting and maybe whatever some people have to wear to their office when they go to offices and that's enough? IAN: Yeah. I just look at LinkedIn for a few minutes and I'm like, “Oh no, I could never do this.” I could never go for another job interview. I'm officially unemployable. ROB: I think I heard you speak a little bit about discoverability within YouTube and video. You could sort of call it SEO, with YouTube, as you mentioned, being the second largest search engine. We've talked a good bit about the evolution of SEO for web on this podcast; we haven't really talked a lot about the evolution of search on video. Is search on video still fairly understandable? Are there hacks that people used to use that are busted and gone and bad tactics to listen to if you hear them? IAN: Yeah. There's hacks, but unlike a website – a website you kind of get some interaction data. YouTube gets all the interaction data. Yes, keywords are still important – matching up the keywords, understanding the keywords, going for the longtail – but getting that view time – that's why I talk about getting that reaction, getting them to take action. Total view time and percent view time are huge, huge things. So really understanding those “content hacks” of getting the view time is super important. Those are the big ones. I actually had someone the other day like, “I think I'm going to buy followers so I can get my own” – because when you get to I think 1,000, you get your own URL. I'm like, “But if you go and buy followers, on a percentage basis you lose that view time because they're not going to watch your videos. You're going to have these followers that aren't watching your videos and aren't interacting and you're going to lose that visibility.” Those are some big ones.  I would say those are the big things. And then always be reusing your YouTube content. One of the things I see so much that people don't do is they don't use their YouTube content in other places. You can email it out on a regular basis. If someone has seen it before, they can see it again, as long as it's not just a straight-up ad, if it's informational. Send that content back out. Those are the big ones because if you're driving traffic to your YouTube videos, YouTube is going to reward you with higher rankings. ROB: Got it. In some ways, Google may have seen this on YouTube first, because now in search they'll look at where you land; if that site is running Google Analytics and you stay there longer, they'll consider that as a search ranking factor. But it may have almost been inspired from the video realm. IAN: Yeah, the scroll and everything. It's a lot of the same stuff, I'm sure of it. They can't actually tell what you read, but they can tell what you scroll through. Also, now with YouTube, they're now indexing inside of the videos, and if you add the different parts of your video into your description with links to it, you can actually get indexed for that exact moment inside of Google, which is pretty cool. So if you answer one question in there, Google could pop it up and show – I'm sure we've all seen this now – where it starts the video at 3 minutes in because you answered this one question I just googled. That's another little bit of a hack I think everyone needs to be doing. ROB: That seems true certainly across really almost anywhere Google is doing structured meta data. They don't collect that data for nothing, and if you see them start to add that sort of meta data – they do this for recipes, for song lyrics, for your sitemap – they're going to use it at some point if you give it to them, it seems like. It's great that that makes sense on video as well. Ian, you've been doing authenticWEB for a little while now. If you were starting over today, what are some things you've learned along the journey that you might do differently if you were starting fresh right now? IAN: I would've niched down faster and harder. People fight the niching down, and I think it's more important than ever. I would've gone into paid ads for us faster, I would've been emailing my list more, and I would've spent more time on my sales through onboarding systems. We did a lot on our backend systems. I was always big into that. Within a couple years, we had it down to almost an assembly line. Obviously, there's art inside of there, but it allows us to fix things when they go wrong. But I didn't spend enough time on my sales and onboarding systems, and I've really nailed that down and it makes such a difference. ROB: What made you realize that you needed to focus? Was it outside feedback? Was it one day where you realized for the bajillionth time you didn't have quite what you needed? How did you come through on that? IAN: All of the above. I'm constantly looking at the business as a whole. Yes, I'm the technician and I like to know a lot about marketing. I love it. I have a podcast, the Garlic Marketing Show, and I'm always learning stuff. We just did the Giants a video learning from 40 experts' techniques. But really working on the business as a whole is a constant, constant struggle. Not a struggle, but it's exciting. It's like, “Hey, what can I tweak here? Where did this go wrong and how can in fix this?” That's a big, big thing. I've been in masterminds. We've had consultants. I'm still in a lot of groups. I talk to other agency owners all the time. And that's another mistake I made, too: thinking early on that I needed to do this all on my own and that everyone was my competition. Now I don't even view people inside that do the exact same thing as my competition. It's the same thing I told my clients Day 1, and I didn't listen to myself. We all want to work with someone slightly different, and if you market yourself right, you're going to get that person. The more of a community you can develop around yourself, the better you're going to be. ROB: That part definitely makes a bunch of sense. Ian, you've been in this for a while; there's always talk about new platforms, new exciting things. What is coming up for authenticWEB or maybe video marketing in general that you're genuinely excited for and think is worth paying more than a little bit of attention to? IAN: I still think it's YouTube. Honestly, I think using YouTube – here's another shift that we did. Once again, it wasn't in production, but it was a distribution shift. I'm always looking at how we're distributing the videos. YouTube used to be the platform that we'd put on the website and people would watch the video there. Now we're really trying to drive people onto YouTube as a whole because we want to get them into those suggested videos. We want them to watch more of our content. They want to watch video content. And when you're a professional, if you're an agency owner, if you're any type of service business, and you get people to see your face and hear your voice on a constant basis, that is the best marketing out there because you get that mere exposure effect. They will trust you more and more. YouTube is going to keep evolving it. They're getting better and better and better. They're changing around the algorithms, and it's hooking people more and more and more. I think TikTok is evolving, and if they don't completely screw with it with the government, I think it's got some legs now. But as far as really marketing a business and becoming an authority, I think it's all-in on YouTube. The other part is it's really hard to get spammed on YouTube because there's no messenger or anything. LinkedIn feels like it's gotten almost too spammed. I think people are going to have a tough time killing YouTube. ROB: Sure. It's certainly 5 to 10 requests a day that are straight-up pitches for business, at least, in my experience. IAN: Yeah. ROB: Are there any platforms – you mentioned TikTok; TikTok seems promising but early for both paid and organic. YouTube is pretty mature for both. Are there any platforms that are maybe not primary for organic content that you still see as being pretty effective for paid, even if that gets into ad insertions in other digital formats? How are you thinking about that? IAN: I honestly think TikTok for B2C, almost everyone needs to be there. If you think that moms and dads are not there, they are. They're watching their kids and then they're getting hooked. I think organic-wise – they have this crazy algorithm, too, that's so good at suggesting stuff for you. I think it's a great place also to test. But as far as other platforms go, then moving back to webinars, I think webinars are coming back. Using Zoom in a different way, using more of this course work, and we're going to figure out new ways to have groups on and have smaller groups. I think webinars are making a resurgence because so many people are now used to being on Zoom for a little while, where they weren't before and they couldn't really pay attention. Now they're used to it and you can really control the messaging there. ROB: Got it. I heard you mention Zoom, and I was wondering – is Zoom especially good at the webinar thing, or is it simply that the average person's familiarity with Zoom at this point is so common that it's not even worth trying to force them to learn something else? IAN: I think it's the latter. Everyone's on Zoom all the time. I remember with GoToWebinar, you have to download software and whatever, and some of these other webinar platforms are really glitchy. Zoom, yes, it had a shutdown recently, but for the most part it's pretty smooth. I think other things will evolve out of there and we'll get used to them, but Zoom works well for livestreaming. I personally use Ecamm, which I love, but Zoom is easy for people to use. I think that's the big thing. ROB: I'm not as familiar with Ecamm. For those who aren't, what does Ecamm bring to the table that's worth paying attention to? IAN: I've been doing a lot more livestreaming. The algorithms are really paying attention to the livestreaming. Plus, if you do it right, Ecamm allows really high quality, almost like a TV show, to your livestream. You can add text overlays really easily. You can do different scenes, you can do an intro. You can essentially be your own TV show manager with Ecamm. I loved it. It does really, really cool stuff and makes your livestreams that much more interesting. You can pull people in, pull people out. The other day I was on a livestream with Gino Wickman from EOS and people were making comments, asking questions. You can instantly pull their questions up from the comments onto the screen, which is really nice interaction. I do love things like Zoom and livestream because of that. We're seeing this hyper-personalization. And that leads into the other one, stuff like Bonjoro that make it really easy to hyper-personalize videos for clients and send them to them right away. That's where I'm seeing things going, this interaction – because you get that feedback and then you get improve your videos and improve your content and get across a few different platforms, getting that feedback and improving your content constantly. ROB: You're talking about that live TV show. One thing I just started playing around with a little bit, and I wonder if you've seen this and how it compares – have you seen this package called Mmhmm? It's very hard to pronounce. IAN: Yes, I have seen it. I haven't used it yet. I have seen it. It's similar to what Ecamm does. I think it has a few different features. But yeah, that's the kind of thing I think we're going to see more and more of, because you've got to keep them engaged. Those tools allow you to add that to your livestream videos. It's not just the livestream; you can keep them engaged and do a lot of those cool things. ROB: Right. The tools just keep on getting more impressive. Certainly, at the beginning of this pandemic, some good news was it was filmed from a home, but it was filmed with a real production team behind it. But the tools keep on getting pushed down and simpler, and you start to be able to imagine producing this Daily Show-looking production just with you and a pretty simple piece of software. It's shifting. It's remarkable. IAN: It is. That's where we have to get better at the content, which is great for everyone. It has to be more about the content, understanding who you're talking to, getting niched down and super specific about who you're talking to. It's not just about having video. ROB: That's true with search, that's true with video, and it's true with the production quality of the video. Everything seems to keep coming back to content and all the little tricks. You can play a trick on TikTok and get somebody to loop your video one more time than you thought by lying to them, but it's all going to catch you in the long run unless you make good content. It sounds like that's what you all at authenticWEB are focused on doing. IAN: Yeah, always making it better and better, figuring out better ways to get it, better ways to deliver it. That's what we do. ROB: Brilliant. Ian, when people want to find you and authenticWEB, where should they go look for you, other than sending a spammy LinkedIn request? IAN: You can send me a LinkedIn request. Just don't make it spammy. Tell me who you are. Tell me you heard me here when I was talking to Rob. That's a great way. Or you can go to authenticweb.marketing, check out our website, and hit me through the form there. Seriously, if you want to open up a conversation and text me on LinkedIn, go ahead and do it. Now, I do get a lot of LinkedIn messages every day that are 90% spam, so if I don't respond to you for some reason, I apologize. Feel free to follow up and say, “Hey, I just wanted to make sure you saw this.” ROB: Fantastic. Ian, thank you for joining us on the podcast. Thank you for sharing that journey and so much excellent knowledge, especially thinking about how to go deeper on YouTube and realizing that that ship has not sailed, that game is not over, and good content can still win there. IAN: Yes. It was great. Thanks for having me on, Rob. I appreciate it. ROB: It's a pleasure. Be well. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

Dynamic Reteaming: The Art and Wisdom of Changing Teams by Heidi Helfand Heidihelfand.com Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for reteaming effectively. Engineering leaders will learn how to catalyze team change to reduce the risk of attrition, learning and career stagnation, and the development of knowledge silos. Based on research into well-known software companies, the patterns in this book help CTOs and team managers effectively integrate new hires into an existing team, manage a team that has lost members, or deal with unexpected change. You’ll learn how to isolate teams for focused innovation, rotate team members for knowledge sharing, breakthrough organizational apathy, and more. You’ll explore: Real-world examples that demonstrate why and how organizations reteam Five reteaming patterns: One by One, Grow and Split, Isolation, Merging, and Switching Tactics to help you master dynamic reteaming in your company Stories that demonstrate problems caused by reteaming anti-patterns About Heidi Heidi Helfand is author of the book Dynamic Reteaming. She coaches software development teams using practical, people-focused techniques, with the goal of building resilient organizations as they double and triple in size. Heidi is currently Director of R&D Excellence at Procore Technologies. She draws on her vast experience from coaching there, as well as at AppFolio and Citrix Online, where Heidi was on the original development team that invented GoToMeeting and GoToWebinar. Heidi is based in Southern California.

Change is always tough to manage, especially when it comes to changing the solutions you use in your tech stack. What can be even more challenging, however, is getting your end users up to speed on these new tools.In this episode of Where’s the Any Key?, Ryan talks with JumpCloud’s Senior Customer and Partner Training Specialist, Nicole Petruccione, about just that. With over ten years of SaaS education experience, Nicole shares the tips and tools she uses to help users adopt new solutions and features — even if they’re working remotelyHelpful links for tech found in today’s episode:GoToWebinar and Zoom video conferencing softwareTechsmith digital education video editing platform

I’m excited to bring today’s presentation to you because this is a business model that is different from everything else that you may have tried. And it’s something that generates income month after month, year after year.With this model, you’ll be able to tap into Amazon’s nearly 500 million customers.Note: I didn’t say subscribers. Amazon has half a billion customers, all with credit card numbers on file with Amazon—all of them ready to buy what you have to sell.One of the easiest and most profitable things to sell on Amazon is ebooks. With us in this webinar is someone who is known as the Amazon Kindle King. He’s been doing this for a long, long time—and he’s going to show you a simple 3-step process that he uses to make a killing publishing Kindle ebooks. He makes a consistent monthly passive income through Kindle.He’s a family guy, someone who cares for and adores his wife and children. If you follow him on Facebook, you’ll see that he and his family are world travelers. From London to Thailand, from Canada to France, and all over the Caribbean, they travel while his Amazon income continues to come in.So, with that said, I want to bring on Mr. Ty Cohen.When it comes to creating passive income streams, this guy is a master.===He Turned Kindle Into a Passive Income Stream in Just 3 Steps!We’re always looking for new passive income streams and although it doesn't happen too often, once in a while I meet someone who blows me away.Ty Cohen used to be a stock clerk at a Walgreens pharmacy making minimum wage. And he literally "unlocked the secret" to publishing 20-40 page reports and eBooks to Amazon's Kindle—and his first couple of books still bring in over $3,000 per month in recurring revenue on autopilot month after month after month.Oh yeah—and get this—he doesn't write one word of any of the material that he publishes because he's also found a clever way to get others to write each report or ebook for him for as little as $100 and he sells them over and over making thousands of dollars!How many times would you invest $100 to make a few thousand? 5 times? 10 times? As many times as  possible?Well, he has it so dialed-in, he has duplicated the process dozens of times. This is what you call a real business, with real recurring revenue. Best of all, you're tied into and get paid by Amazon.com, a multi-billion dollar company who sends you a check the beginning of every month.No, this guy is not a guru. In fact, he failed English 101 in high school not once, but twice!! So between you and me, he's also not the sharpest tool in the shed (he admits!).He's just a regular person who figured it out after lots of trial and error.We spent over 2 hours on the phone recently—and I’m impressed with the simple 3-step system that he uses to make all of this money, as well as his willingness to share.But here's why I’m really excited ... because whether you already have an existing online business (or not), here are a few things that really amazes me about his system.In order to make this work for YOU…You DON'T need a list.You DON'T need a web site.You DON'T need to host any webinars.You DON'T need affiliates.You DON'T need JV partners.You DON'T need to run a launch.You DON'T need traffic. If you already have a business generating revenue, this will ramp it up (and help you double your list size). If you don't have a business generating revenue—well, you really can't afford to miss this.Mark your calendar—because in just a few short days I've asked him to train you on his entire 3-step system for free. Trust me, this will forever change the way you think about building a true lifestyle business.Register for the free training session right now:https://musicbizcenter.isrefer.com/go/jokrwebreg/jokrkcfSee you on Thursday, July 23rd, at 7:00 p.m Eastern / 4:00 p.m. Pacific.P.S.—We’re using GoToWebinar where there’s a 1,000 seat maximum. So, to ensure your spot on this webinar, register now:https://musicbizcenter.isrefer.com/go/jokrwebreg/jokrkcf This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a result, the marketing technology for LogMeIn needs to be scalable and capable of dealing with millions of daily records.   Luckily, Paul found some time to have a 30-minute chat with us! During the interview we discuss loads of topics, some of them include: Which tools are in the LogMeIn Martech stack? How does Marketo help LogMeIn to manage the peaks in demand? Best practices in implementing marketing automation Highlighted tools and platforms include: Marketo, Blueconic, DemandBase, Terminus and Sitecore Some less well-known tools that Paul shares: Siftrock (acquired by Drift) and Vertify. LinkedIn Paul Johnson: https://www.linkedin.com/in/pcjohnson6/ Website LogMeIn: https://www.logmein.com/   If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Enduring CME will expire on 7/8/2022. The presentation was recorded live via GoToWebinar. Objectives: 1. Learn about TAVR indications and work up process 2. Learn about common TAVR valve types, clinical trials and scientific evidence for TAVR therapy 3. Learn about current challenges and opportunities for scientific research for TAVR. Disclosures: - There is no commercial support for this activity - The speakers have disclosed that there are no relevant personal or financial relationships Accreditation and Designation: The Northeast Georgia Medical Center & Health System, Inc. is accredited by the Medical Association of Georgia to provide continuing medical education for physicians. The Northeast Georgia Medical Center & Health System, Inc. designates this live activity for a maximum of 1 AMA PRA Category 1 Credit(s) TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

The Webinar Geek team believes that a webinar can be an added value to any organisation. Software should never be the reason to not start with webinars. This is why they are developing software that not only is user friendly, but is also pleasant to work with and can help you be successful.We were looking for a suitable webinar platform for Napier: we wanted to deliver focussed webinars to a relatively small audience and wanted to see if there was a better solution than the well-known big providers such as Goto Webinar and Webex. When we found Webinar Geek, we subscribed and have been delighted with the platform, so we asked if we could interview one of the team.We were lucky to be able to interview Remy Gardien, who is the CTO at Webinar Geek. His knowledge of webinars, and experience helping the many customers at Webinar Geek, meant he was able to pass on a wealth of knowledge. If you are not running a webinar, this might be the podcast episode to inspire you to start.

Welcome! Craig’s walking you through a deep dive of the Pros and Cons of Online Collaboration Tools for Businesses and the Security implications for Businesses who have Regulatory Requirements.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Twitter wants to know if you meant to share that article DHS Warns on New Exploit of Windows 10 Vulnerability FBI Says Sudden Increase in Mobile Banking Is Heightening Risks For Users What COVID-19 Teaches Us About Social Engineering UPnP flaw exposes millions of network devices to attacks over the Internet --- Automated Machine-Generated Transcript: We just talked about NBC news to put their competition out of business when it comes to Zero Hedge. Well, now we're going to talk about what they did to The Federalist. What does it mean to free speech in America? [00:00:17] Hey everybody, Craig Peterson here. Thanks for being with me today. I'm a little worked up about this, as you can tell, and you know probably already, I'm an immigrant to the United States. I don't know. Sometimes I think immigrants, we care, I don't know that we care a little bit more, but we tend to be a little more vocal when some of our rights, the rights that we went out of our way to obtain when those rights are taken away from us. [00:00:45] It's just crazy. Well, NBC also was behind a crackdown on the Federalist, according to Fox news. This is absolutely crazy. Now our friends over at Google said, Oh, no, no, not at all. We, we talked to the Federalist and, yeah, yeah, yeah. They've, they've straightened out their games, so we're not going to demonetize them. [00:01:11] Can you believe that? No, I'm glad to learn NBC news is the role in trying to stop the Federalist, from saying anything that might be conservative or libertarian heaven forbid. Right? it's just absolutely crazy here, but. Many members of the media out there are activists disguised as journalists. [00:01:36] It's just, it's crazy. They're not reporting the news. So I think they've just exposed themselves for who they are. Frankly. It's clear that they don't have any objectivity. Now it's become even more clear. Ben Shapiro was talking about that this week as well. There's the Federalists ended up taking down the comment section after Google deemed it dangerous and derogatory, that's the part that just blows my mind away. No, the comment section, that's kind of like the letters to the editor. I get it that it is more of the wild West, right? There are certain things newspapers would never have published, in the editorial section, certainly. and would never have published in letters to the editor. [00:02:27] So I, I get that. Right. But, and frankly, Looking at websites and some of the comments, some of these comments are just out, out outlandish. Unbelievable. So I get all of that stuff, but Hey man, we need an equal footing out there somehow. And I don't know, I don't know where to go. I have been using parler. [00:02:52] Or Parler, P A R L E R, which is a new app. It is also a website and it is really for free speech. That's what they're for. You can basically say anything on there. Obviously slander, libel, is not welcome there. But there are a lot of great conservative voices. So you might want to check it out. Parler, P A  R L E R  and I, I do think he came from Parler pronounced par-lay, which is a French word for all of that sort of thing. But man, things are, they've gone too far and I don't know what's going to happen. You know, the typical pendulums swing we've seen over the years may or may not work now. Some of our listeners are going to be dropping off because my whole show is not carried on all stations. [00:03:44] And so I just want to let you know, we're going to be doing deep dives and you may miss part of it, but you can get. All of it. If you go to Craig peterson.com online. [00:03:59] Okay. So we're talking about Go-to-meeting, Cisco's WebEx. We'll be talking about Microsoft Teams and Zoom. We're doing deep dives into all of these, and if you're on my email list, we're working right now. [00:04:15] On a special report that totally deep dives into all of this stuff and tells you the pros and cons. we're putting together a little table of some of the features on these. We might be adding a couple of others as well beyond these four, which are really the top ones out there. [00:04:35] We're not going to be getting into Slack really, because although that is somewhat of a collaboration platform and it does have some conferencing abilities, it's really not like the other ones. So I don't know that we'll really get into that one very much, but a Slack is something I've used in the past. I don't use it anymore. Cause I'm using Cisco WebEx, which has pretty much all of the features that Slack has, they were aiming for Slack parody in some of the angles. [00:05:05] Of course they're much better than Slack in some of the other angles. So if your station is dropping me off, make sure you're on my email list. Craig peterson.com/subscribe. I'll be sending something out. Probably this week, but maybe not until the week after where we get into these deep dives on these collaboration platforms, we may also be doing some lives on Facebook and on YouTube, maybe on webinars, you know, we'll, we'll figure this out. [00:05:36] Love me. No. How about we do this, everybody? What's the best platform for you? Send an email to me, M E at Craig Peterson dot com. You know, I answer all of them. It might take me a day or two or three because I do have a lot of emails I have to go through and I do try and answer them all personally, but send me an email. [00:05:57] It's me. M E at Craig Peterson dot com. I'm not going to be harassing you. Okay. And this is all wonderful free stuff. And it's the stuff you need to know to deal with. If you're on that at Craig peterson.com/subscribe, you'll be sure to get that email once we've got the special report on the collaboration systems, ready to go. [00:06:19] So we'll be sending that out. You can download it. I'm not somebody that's just going to be harassing you continually. if you're on my email list, you're going to get it. And you don't have to sign up for anything. You don't have to pay for anything. It's not part of some big upsell or anything else it's just there and it's there for you. [00:06:39] So Craig peterson.com/subscribe. We're getting, going into all of that here in just a few minutes, as I said, a lot of you guys are going to be dropping off. So before you drop off, I want to let you know about a couple of big issues this week. We already talked about it. Windows 10, 2004. Now that's not, when it was released, Microsoft has gone to this. [00:07:07] Basically they have daily internal builds and then they name the release after the build number. So it's 2004 and the major problem that's happening right now with their raid alternative. If you miss that, make sure you visit me online. Craig peterson.com or. Just subscribe to my podcast as well. [00:07:28] It's everywhere. And I described what it was, what it's all about, but we also have a major problem right now with D-link. You know, we are not upgrading our firewalls. We're not upgrading our wifi routers. Particularly in our homes. And how many of us as business people are using consumer-grade homes systems to try and protect our small businesses. [00:07:57] We see it every day. We just, just on a Thursday this week, I was talking. With one of our lead techs and he was helping a business that helps businesses with their networks and securities and backups. And it turned out that they had a major, major problem. That they weren't aware of at all until we installed some special security software, the stuff we use with all of our clients. [00:08:26] And we found out that his backup software was not anywhere near compliant with even the most basic of regulations. It's just crazy. But anyway, we have to upgrade the firmware in our routers. So right now we've got a new release from d-link that we're getting warnings about from everywhere. They've got a firmware update to address three major security flaws that are impacting one of their home router models. [00:08:58] They're not going to mention the model number because I want you guys to everybody, whether you're running on something from dealings or from somebody else, make sure you upgrade it. But, this is just crazy here. They've got a command injection attack problem. They've got a cross-site request, forgery high severity, by the way, both of these critical severities, it goes on and on they're pseudo-random number generator, major problem, by the way, not fixed, not fixed. [00:09:29] Anyhow, make sure he visited me online. Get on that email list. So you don't miss a thing. Craig peterson.com/subscribe. Go there right now, everybody. Hey, have a great day. If you're losing me, if not stick around, because we're going to be getting into this, we've got a lot more to come. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Welcome! Craig’s walking you through a deep dive of the Pros and Cons of Online Collaboration Tools for Businesses and the Security implications for Businesses who have Regulatory Requirements.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Twitter wants to know if you meant to share that article DHS Warns on New Exploit of Windows 10 Vulnerability FBI Says Sudden Increase in Mobile Banking Is Heightening Risks For Users What COVID-19 Teaches Us About Social Engineering UPnP flaw exposes millions of network devices to attacks over the Internet --- Automated Machine-Generated Transcript: We've talked about, go to meeting Microsoft teams. We've mentioned the WebEx team. We've mentioned Zoom. Now we're going to start delving into that even more. We're going to be talking right now about Zoom, the pros, and cons. It's probably the one you've been using. [00:00:23] How do I know it's probably the one you've been using because that's kind of been the default. Zoom has a lot of advantages and some serious disadvantages as well. So we'll talk a little bit about those, but the number one problem that we've had with Zoom over, frankly, the years has been security and lies. [00:00:47] Did you know that Zoom has misrepresented so many times about, their ability to encrypt what they're doing, where they're routing. It is been, it's just been crazy what these guys have been up to. So it is no end to end encrypted. Let's just start with that, which means that anybody who is potentially in the middle. [00:01:12] Which is by the way, Zoom itself is somebody who can listen in on the conversation. Now, remember what I said about zoom and that their developers are many of them. At least I think it might be most of them, but they're in China. And we had a big story that I don't think I ever really talked about on the radio here, but it had to do with China and Zoom routing people's phone calls to China, which was absolutely a huge thing. [00:01:46] Then zoom had excuses for it. Well, you know, we have data centers all over the world. We try and run them back and forth. Oh, okay. Yeah, exactly. I absolutely get it. But there are articles online, have a look at the intercept. For instance, they are generating their encryption keys in China for Zoom that's absolutely incredible. [00:02:11] Zoom has also just in the last week or so it's been exposed. They have been cutting off some of the Zoom user's meetings because China objected to China. I didn't want some of these people who were talking about China and some of the bad things China has been doing. And in reality, we haven't been talking about these anywhere near enough here in the United States, but Zoom. [00:02:40] Has capitulated to the Chinese government, the socialist over there. It's absolutely amazing. What has it been going on? And they're using some old versions of encryption that have been easily hacked. They've got the worst type of AES keys out there. Then, the researchers have confirmed that they're using 128-bit keys for their communications. [00:03:08] In other words, Even the encryption that they have, which is extremely limited, is extremely poor. It's just amazing. And they keep saying, Oh, you know, we're fixing it. Or we have fixed it. And they keep getting caught in what the media has been calling lies again. And again. And these encryption keys in China and routing the data through China and capitulating to what China wants them to do. [00:03:36] I don't know about you, but to me, that's a very, very big concern, right. These guys just have not been upfront and honest with people. It's, it's a terrible situation. Zoom is something I absolutely would never. Use for anything that really mattered. So if you're talking about some business process that might be confidential, if you're talking about some intellectual property things which is confidential business information. If you're talking about banking information, if you're talking to your accountant, if you're talking about anything that could be used by hackers or nation-States anybody malicious. Don't use Zoom. Now I get it. I understand why people used it. I have used Zoom and I'm probably still going to continue to use Zoom for certain things. [00:04:30] The big advantages to Zoom are. Number one it's easy to use and set up and manage. It is quite straightforward. Now. Unfortunately, unlike WebEx teams, you do have to install a client. You have to install software on your computer. Guess what? That's another area. Zoom has been caught doing some things that are very, very poor practices from a programming standpoint and nefarious. If you want to look at this through a slightly different lens, when it comes to Mac computers, they were installing a whole server on your computer that allowed remote access to pretty. Everything on your computer. Can you believe these guys?  It's really crazy, but you know, Zoom, you don't need its team to manage it. [00:05:18] You don't need to have somebody like me come in and get everything set up, help explain it to you. Cause there are not very many functions in it. There are not very many features. It's not like a WebEx team, the room, and spaces that can all be tied into other devices and get set up on your mobile devices. [00:05:38] And maybe like I have sitting right here, I have this amazing WebEx teams displayed. It's just absolutely amazing. We were using it yesterday for a meeting and it has a built-in whiteboard and I'm just drawing on this screen. It's it is really quite impressive, but. You don't need any of that with Zoom. [00:05:56] And that's why so many people went on and used it. And frankly, they've more than doubled in size over the last six months or so. It's been huge. So you with Zoom, you can get up to a hundred participants standard on your Zoom account. You can have a quick one-on-one meeting, which is handy. You have your own Zoom room. [00:06:16] In fact, the Zoom rooms have been where most of the Zoom bombing has been going on, where people drop in and just take pornography in the middle of your meeting. It's been happening for schools. It's been happening for everybody. Who's been using them by the way. If you're a school, don't use Zoom, get something good. [00:06:33] Get again, WebEx teams, Hey, listen, we sell it. We use it. We do that because we love it. Believe me. It's just phenomenal. You can have your meetings on Zoom phone webinars, chats on Zoom, which is really kind of handy. They do also have the ability to with browsers tend, excuse me, some of the meetings. They have conference rooms and mobile devices. [00:07:01] I really like conference rooms. That's what I used to run the FBI's InfraGard webinars for a couple of years. It works pretty darn well for that sort of stuff. Zoom also has some of these one-on-one or excuse me, all in one in appliances, which makes it even simpler to deploy, manage, and scale the room experience. [00:07:21] But again, Those all in one appliance have been found to be anything but secure. It's just crazy. These guys,, they just don't get it. They either don't know anything about security or they just don't care about it. Right. So these all in one appliance has it been shown from Zoom to be very, very insecure and it's very cheap. [00:07:46] It's inexpensive to do it. And it does have some integrations with Google and Microsoft. So you can use their app marketplaces over 200 integrations with things like Slack and PayPal and many others. In fact, that's what we did with the FBI InfraGard program. We had some that were paid, some of these meetings that were paid, and that went over like a lead balloon. [00:08:11] Let me tell you, but at any rate, that was kind of one of the final straws when I left doing that for the FBI InfraGard program, because so much of this information, I'm trying to get it outright. Why should people have to pay for some of these webinars where the presenters are, volunteers, like me running the webinars for the FBI InfraGard program volunteers, and then they start charging people. [00:08:38] And then there, they, in a couple of cases, they actually paid behind the scenes, the people who were doing the presentations, but for the most part, they weren't getting paid anyway. So I don't know, maybe that's a little inside baseball. Okay. Now, why am I still going to use Zoom? In some cases, Zoom is just what everybody knows. [00:08:58] It's what everybody uses. It just makes life so easy. And I think I would probably continue to use it for some people. Some people have a hard time with anything new, but you know what, now that the majority of people know how to use zoom, because they've had to, because of working from home. With the coronavirus thing, the zoom is going to be a platform that's going to be around for quite a while. [00:09:24] And yeah, it's got its drawbacks as I just talked about, but the fact that it's kind of ubiquitous, everybody knows that everybody can use it. Everybody has used it. It is not going away anytime soon. So stick around if you missed any of today's show, make sure you go to Craig peterson.com. You'll find it all there as well as on your favorite podcast app and stick around. [00:09:49] Cause we're going to talk about my favorite collaboration system when we get back. So stick around. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Welcome! Craig’s walking you through a deep dive of the Pros and Cons of Online Collaboration Tools for Businesses and the Security implications for Businesses who have Regulatory Requirements.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Twitter wants to know if you meant to share that article DHS Warns on New Exploit of Windows 10 Vulnerability FBI Says Sudden Increase in Mobile Banking Is Heightening Risks For Users What COVID-19 Teaches Us About Social Engineering UPnP flaw exposes millions of network devices to attacks over the Internet --- Automated Machine-Generated Transcript: Now, we're starting to talk about collaboration systems, the things you can use, like I did for a wedding, and people are using constantly now for business. Which are the best ones? What should you be using? You know, it's time for us to get our act together because we are back in -- business. [00:00:23] I think we're going to start here with the oldest one. The oldest is Go To Meeting. We'll start there because it's actually the most mature in some ways of all of these products. What we're going to talk about is the pros and cons of different features. You're going to want to look at them and the problems with 'em. You know, and that's part of the pros and cons. [00:00:44]Since we're starting with Go To Meeting, let's start about the con, okay. The basic con for this is, it is only really for meetings. It lets you do some collaboration in meetings, but it is really mainly for meetings, unlike the two teams product we're going to be talking about as well that are for ongoing collaboration and meetings. [00:01:10]Go To Meeting here's the big, big things that you're going to want to consider. First of all, it is the easiest to use collaboration product on the market, even though it is aimed mostly at meetings, it lets you collaborate during those meetings. It has video conferencing in high definition and it just plain works. [00:01:35] They have been able to, because they've been around so long, really master the whole concept of high availability and high bandwidth streaming to multiple locations.  There is nothing better on the market today when it comes to having the ability to have conferences and meetings with people that might be on very slow internet lines that may be sharing their home internet with users who are watching TV. You know, they're streaming Netflix while you're trying to have a meeting, what's a matter of these people. [00:02:13]Go To Meetings is very good for that sort of thing and again, very mature product. It provides generally a great experience for people who are on it and because it's the oldest, it is well understood in the business world. Now it's not that well understood how to use it by a lot of people who are new to this online space. [00:02:38] Those people are most likely to use Zoom. And I'll tell you why. I just used Zoom just a couple of weeks ago at my daughter's wedding, but this is one of the big reasons is Go-to-meeting is known. It's used a lot by business and has been for a very long time, but it is not well known by end-users. So, you know, you've got to consider that as well. [00:03:07] You know, how well is it known by people, but it is pretty easy to use. And it started in 2004, they use the screen-sharing technology from GoToMyPC and go to assist and they have changed ownership back in 2017, I think it was, it became a product of Logmein. I know a couple of the founders over there Logmein. [00:03:30]So kind of a small world, I guess when you get down to it, Now Go-to-meeting also supports mobile users. Cause it's allowing people to attend meetings on Android devices, as well. As of course Ipads and Iphones and you can host go to meeting very well on an iPad or an iPhone. It's really, this is a business-centric product, very business-centric, as are some of these others, these team applications. [00:04:01] Now you can achieve a significant return on investment because of the features that they have. They've got HD faces video. They have a flat fee, but I got to say. Of all of them go to meetings. Fees can be pretty high. So it depends on whether or not you need that kind of high availability flexibility when it comes to the devices that you're watching it on, et cetera, pretty easy to manage a lot of administrative capabilities. [00:04:32] It combines this practicality with cost-effectiveness and it has. Very good security. Now Zoom, when we get into it, I'm going to have a lot of complaints about security and how Zoom effectively has lied to us over and over again. You're not going to see that with GoToMeeting, Zoom routed these meetings through China, Zoom uses Chinese developers, which is all well and good, except remember that in China, almost everything is owned by the people's liberation army and is run by it. So when they're routing meetings through China, There are some problems with Zoom, Go-to-meeting. Doesn't have any of that. We'll talk about the Zoom stuff when we get around to Zoom here, but it is very good on the security side and it is something that you can use to increase sales. [00:05:29] You know, me guys, if you have been following me for a long time, you know, I run webinars, these free webinars, right? In some of them, I offer some products for sale. In some of them, I offer some information products, some hardware products. You know, we talk many times about what you should be doing as a business, not using some of the home equipment for a small business because that can be a nightmare. [00:05:56]I'll have webinars and I'll talk about it and I'll make an offer for people who want it. Right.  I don't do anything high pressure, but that's something to consider. When it comes to Go-to-meeting, is there something that you want to offer and would do well in a webinar Go-to-meetings at a great webinar platform. [00:06:16] I use a product called, a Webinar jam for webinars. I have really liked it because for having webinars where I'm interacting with people who are really potential clients or just trying to learn. I like, I like Go-to-webinar for that, but it's not secure. That's where you get Go-to-meeting.  [00:06:39] So let's talk about three big things Go-to-meeting has that you might want, it is great for presentations, so it can help you with, if you're a sales, professional marketing professional, to get prospects and gauge target audiences and qualified leads. Now we use Go to a meeting, you know, I've been involved with the state reopening I'm on the governor's task force for reopening schools. [00:07:07] Of course, I'm on the technology task force. We used Go to meeting it. Wasn't my choice. It wasn't my account. It's something the state had. It worked really well for that. It's also great for demonstrations. So if you are a sales rep of some sort and you want to conduct live demonstrations of products for prospects or give one-on-one impromptu presentations during cold calls. [00:07:34] It's a great way to do it a very easy way to do it. but I gotta say. I have a little bit of a preference for Zoom for those types of meetings where you are just doing something impromptu because so many people now know Zoom. Okay. But go to meetings. It's been good for that for a long time. It's good for collaboration. [00:07:57] Every professional who wants to collaborate in real-time can get on there. It worked really well for us and the governor's task force and Go-to-meeting can grow so that you have thousands of people at a meeting as well. All right. You can share any application on the presenter's desktop, even if the application is not installed on the attendee's computers, and we're seeing this more and more Zoom still requires an application to be installed, but a WebEx does not and Go-to-meeting does not. [00:08:32] It'll just run right there in your browser. And I think that's a very important thing because who wants to install software, particularly in this day and age where you don't know if it's legitimate or if it's malicious, et cetera. On the followup side. There is an extra trip that people have to take some times, but Go-to-meeting has some really great stuff for followup. [00:08:58] It lets you put URLs over in the chatbox that can stay there. So if there are some materials you want people to get pumped. Right up there in the chatbox and it stays there even though the chatbox may be strolling scrolling, I should say that goes right to the top of that chatbox, which makes it really nice. [00:09:20] And well, I've used that many times where I'm doing training with GoTo meeting where we've got a URL that we want people to see. So there it is. And that's part of the thing I like about webinar jam as well as I can put things out there. I can have links, I can put graphics in there and it just stays there. [00:09:40] So it, it does help you with converting leads, tie up loose ends, review contracts, closed deals a lot faster. So Go-to-meeting. Great alternative. Been around a long time. 2004 is a long time, particularly in this space, and is something you should seriously consider. And I consider it as well. I tend to not use it, frankly. [00:10:09] Because I think people nowadays are much more in tune to use Zoom. Now that's great when it's initial talking, but if I am doing something with a prospect that we have a. A signed contract with, even if it's just a nondisclosure agreement, I would never ever use Zoom for those. I use WebEx for a very, very good reason. [00:10:37] And you can still get it for free by the way, WebEx, I think it's through the end of July, I might be wrong on that, but the real commercial versions, like the ones that we use where everything's integrated. You must, must sign up through a reseller. We're a reseller of that, just, you know, just to make sure I've got all my proper disclosures, in fact, sitting right here, right next to me right now. [00:11:04] I've got this demo unit. That is, it's just absolutely amazing from our friends at Cisco and Cisco owns WebEx. Now they have for a while, but this thing is just so cool. It's a 27-inch display and it is set up. It's got a camera on the top. Of course, it's an HD camera and they also have the 4K cameras and everything right here, it's a touch screen. I've got a whiteboard I can make phone calls as well as get into my WebEx rooms and conferences and chat rooms. It's it's dedicated. It is just absolutely amazing. It also ties in with our phone system, which we have. We have a WebEx phone system that lets us make private call secure calls, end to end, as well as get on calls with people who are outside of our business. So it's very, very cool. I think this is like a $12,000 device. It is not cheap, but it's very, very cool. [00:12:08] Most of the time I'm just using either my computer, or my phone or, my smartphone with WebEx. It just, it ties into everything. It's phenomenal. [00:12:17] We've been talking about Zoom. We've been talking about WebEx and some of the real pros there. And we're also going to be talking about Microsoft teams when we get back. So keep an eye on that. And when I'm talking about WebEx, by there, I'm talking about WebEx teams, not just the stuff for video conferencing. [00:12:35] Alright. Stick around. Visit me online. Craig peterson.com is we're losing some of you guys right now. Again the station's going away. Craig peterson.com/subscribe. And you can hear the whole thing. Stick around. We'll be right back.   --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Welcome! Craig’s walking you through a deep dive of the Pros and Cons of Online Collaboration Tools for Businesses and the Security implications for Businesses who have Regulatory Requirements.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Twitter wants to know if you meant to share that article DHS Warns on New Exploit of Windows 10 Vulnerability FBI Says Sudden Increase in Mobile Banking Is Heightening Risks For Users What COVID-19 Teaches Us About Social Engineering UPnP flaw exposes millions of network devices to attacks over the Internet --- Automated Machine-Generated Transcript: We're going to finish up our discussion about Microsoft teams. What are some of the things you might want to use it for? What is this? How was it different from Zoom and everything else on the market? So let's get going. [00:00:21] Hi everybody. Craig Peterson here. Thanks for being with us today. I really appreciate all your comments to me M E at Craig Peterson dot com. A lot of people just respond to my weekly show notes. You get those by signing up for my email list to find out what's going on, what you should be doing, what free trainings we have, what paid courses there are. [00:00:46]We are coming out with a free again, free, free, free. I'm trying to help out here. It really is for you. Okay. A free, special report about all of these apps we're talking about today. So Karen's been working really hard on that with me, and we hope to have it out either this week or maybe the week after. [00:01:09] And it's going to be. Pretty detailed about some of the pros and cons when you should be using it, what policies should you have in place for your employees when it comes to these collaboration apps? So I think it's very important topic, you know, so many of us just knee jerk our way into this with the COVID-19 thing, and we needed something now, please, anything. [00:01:36] And we jerked into Zoom. Most of us, some of us started using Slack. All of these things are, are up in usage. In fact, WebEx had so many people applying for it because it's really the only one. If you're a business that you should be using. That they had to cut back. They were giving it away for free for like two or three months. [00:01:58]Even though they have a huge worldwide infrastructure, they still had some problems with the onboarding, getting everybody set up and ready. So there may or may not be free WebEx stuff going on right now. They're supposed to go. Maybe it was through the end of June until the end of July. I'm not sure what it is right now, but anyway, We're talking about Microsoft teams right now. [00:02:21] Okay. so as I mentioned at the very end with Microsoft teams, you need to integrate your Skype went and we already know Skype is not. Considered to be overly secure. It was actually a little more security before Microsoft bought it. And then Microsoft changed its entire architecture to one where it goes through Microsoft servers. [00:02:45] And that way, if you're in China, Microsoft can sensor you. Or if the law enforcement agencies in the US want to hear what you're saying, Microsoft can provide it to them and they couldn't do it before. So yeah. A little bit of resentment there. You probably noticed in my voice, right, Danielle, back to Microsoft here. [00:03:07] The second big thing is it has this integration that a lot of people are looking for with your business apps. So you can use word Excel, PowerPoint, one-note planners, share 0.1 drive. All integrated with Microsoft teams. And that is a huge win because all of that stuff is right there. Now the integration isn't as clean or as neat or as easy as maybe it should be. [00:03:36] But it is there and it will get better over time. You can still use all of those tools, word, Excel, PowerPoint, et cetera, et cetera, with pretty much any of these apps. They're all designed to be integrated to varying degrees, but Microsoft ultimately will win this battle. Because they own the source code, right. [00:03:58] They own the programs. They're going to take care of themselves first. And they've been sued about that before. So no, no news there. Next point, customized workspace, and every team is different. So Microsoft teams is customizable so that you can integrate it with third-party apps, as well as Microsoft apps. [00:04:21] You know, that's really the trend right now. I see that across all of the industries, Cisco has done an interesting thing, and that is a couple of years ago. They decided to do a policy called API first. Now Microsoft is not doing this, but the whole idea behind API first is. That I'm like Microsoft that tries to play everything close to the chest and give itself advantages over all of its competitors. [00:04:49] Right. And we've seen suits on that forever, like integrating internet Explorer, right into the kernels, supposedly. And so that you could not use other browsers. You always had to have a ye initially, and then they allowed other browsers, but you still had to have I E, and then the courts ruled against them yet again. [00:05:09] And so unlike Microsoft's approach to try and lock you in, Cisco has decided that they want to make. All of the Cisco software uses the same interfaces that third-party vendors have to use. And that is phenomenal when it comes to integration. So if you want to use WebEx or WebEx teams or any component of any of the Cisco stuff, including their firewalls and the routers, et cetera, et cetera, you can. [00:05:41] They've got API APIs for everything. Cause that's the only way they can access their own software. It says absolutely phenomenal. So Microsoft teams do have some third party integration available on it, which can be handy. You also get real-time communications, which as I mentioned can be a problem. [00:06:02] This isn't just true with Microsoft. This is true for WebEx teams and Slack and everything else out there. But it's real-time. So a smart person's going to do something different with email excuse me. something caught in my throat, but, email, you typically try and delay, right? I try and read my email once a day and that's it. [00:06:29] And if someone really needs to get ahold of me, but they probably know how to really get ahold of me. Right. So I'm not getting interrupted. I can work on the stuff I need to get to work on. No, I'm putting his stuff. Together for my lives for my webinars, for my radio show for everything else. And if I get interrupted, particularly if I'm doing some programming work, it can cost me hours of time. [00:06:56] So I put off email and only go through it maybe once a day. Sometimes I'll go two or three days without really paying attention to my email. So I apologize to you. If you send me an email and you're hoping for a quick answer, I don't always get back to you very quickly. Right. I have other people in my team that that's what it's for. [00:07:15] So when we're talking about communicating in real-time with some of these collaboration apps, It's a double edge sword. So instead of having emails, bouncing back and forth, which might take hours and hours, right? Because someone says something and half an hour later, another person reads it and responds. [00:07:36] Now, then that first person an hour later read to them a response, you can just have it go over very quickly. It's phenomenal for productivity. When you need quick productivity, the high priority initiatives that you have can really move a lot faster because it's not an email. It's not getting a push back while you were waiting. [00:07:57] This is really instant messaging. Think of it like texting, right? So everybody can be on the same page with these team's apps you can see who has seen your messages and people can respond to them. They can start a thread. normally how does it work? You're well, you might send an email to everybody. Giving them an update, right? [00:08:18]they reply to you, but maybe not to everybody that happens all of the time. I know people that I, you know, I expect them to copy all because I, you know, I've got two or three people on it that are need to know, and they don't, they just reply directly to me. with these types of teams, apps, everybody's on the same page. [00:08:39] Everybody can see everything. This conversation with email can split into a bunch of different conversations with ideas, being directed at one person when it really should be a group discussion. So keep that in mind as well. When you're considering some of these team's applications, everybody knows what's going on, what the status is, and productivity. [00:09:04] Just keeps flowing. You're listening to Craig Peter's son. I appreciate your being with me today. And of course, you can get me online as well. Craig peterson.com. Make sure you sign up to my email list. Kirk peterson.com/subscribe. And that gets you an email every week. Oftentimes it's Saturday mornings lately. [00:09:27] It's been more like Mondays, you know, summertime COVID-19 every excuse in the book, right. As to why it's been a little bit more delayed, but you know, expected by Monday. And it's got my summary for the week. It's got links to my podcast and also info about classes and courses and lives when they happen. [00:09:46] And then of course, here on the air, take care of everybody. We'll be right back, stick around. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Welcome! Craig’s walking you through a deep dive of the Pros and Cons of Online Collaboration Tools for Businesses and the Security implications for Businesses who have Regulatory Requirements.  For more tech tips, news, and updates visit - CraigPeterson.com --- Read More: Twitter wants to know if you meant to share that article DHS Warns on New Exploit of Windows 10 Vulnerability FBI Says Sudden Increase in Mobile Banking Is Heightening Risks For Users What COVID-19 Teaches Us About Social Engineering UPnP flaw exposes millions of network devices to attacks over the Internet --- Automated Machine-Generated Transcript: Hey, do you know what demonetization is? Well, besides being a trend, it is, in fact, making a major impact on what you are seeing online. So we're going to get into that right now. [00:00:19] Hi, everybody, of course, Craig Peterson here. Thanks for joining me. And, this is, this is just something that's been bothering me all week. I have to talk about this. It's been in the news. You know, I went to Google news and did a search for this and you know what? It doesn't show up in Google news anymore. [00:00:39] This is crazy because it really hit all of the news really when it was it probably Wednesday this week. It's crazy. But here's, what's happened. Google banned a website called Zero Hedge from its ad platform. And, you know, we've been looking at this for a while. What happens, what's going on with these ad platforms, right? [00:01:07] If, if you're basically, libertarian, as if you're conservative, you don't want to shut down free speech. If you are a socialist-communist or fascist, of course, you want to shut down free speech. And that's exactly what's been happening here. You see places like Zero Hedge require advertising revenue in order to stay in business. [00:01:32] Right. Is that what news organizations have done for forever? You have an article, people read your newspaper, your magazine, your website, in order to get at that article. And you've got ads, right? Used to be, you'd have classified ads and one section of the newspaper, right. You'd go to the C section and that was sports, or maybe it was B in your newspaper and there'd be ads for sportspeople in that write an ad for things like that, you know, baseball gloves that are, or games or maybe movies that are things they thought you'd be interested in were in that section of the newspaper. In the business section, they're not going to have ads that are for kids clothes. Right. That's very unlikely. But that's how they stay in business. It's all about advertising and the advertising revenue. So what's happening right now. What's going on and why is this happening? [00:02:34] It's happening more and more. Frankly, it's getting scarier and scarier. The left has figured out that if they complain if they say I was insulted by this content, They will pull the content. Right. What happened to the days when the editorial page had all kinds of stuff on there.  Frankly, they designed in some ways to get people to talk about it. [00:03:01] Cause that means we're thinking about it, right? It's just like these statues that are being pulled down. The problem I have with it is if they're up and we're talking about the things that these people had done that were evil, in some cases, we're talking about it. We're thinking about it. It's just like barring any part of history that we don't like, and don't agree with, it doesn't help us today. Yet, somehow these people just don't get it. Do they? These people are saying, Oh, we're going to tear this down. They're tearing it down. They're stopping free speech because they don't agree with it. [00:03:46] What happened to the days when universities were the place where free speech was praised, right? You remember way back when you might be too young to remember this? I know I'm, iffy too young to remember some of this stuff, but it used to be that in universities, there was very liberal thought. No. I'm not talking about liberal the way that for instance, Hillary Clinton defined it, which was early 20th century liberals in the United States, which was then renamed, the communist party of America, which people didn't like. [00:04:17] So they changed it to the liberal party. Right. So same people, same methodologies, same thinking, same idiocy. Right. and we seem to have forgotten about that. That somehow frees speeches bag that, does that make sense to you? The speech that should be protected the most is probably the most insensitive speech because people who are saying things that are racist or otherwise are obviously idiots at the very least. [00:04:54]Now we know they're not people that you really should be hanging out with. Don't you. Yeah, it just doesn't make any sense to me. So the left, which once touted itself as a bastion of free speech, when conservatives were running the universities nowadays, it's not so much, right. We can't have conservative-speech on campus. [00:05:19] We're going to protest, we're going to riot. We're going to make anything possible to make a free speech. More available. We're going to get rid of it. We're going to stop it, which is really concerning to me. So that's why I had to print this up, right? Yeah. [00:05:37] Yeah. We're going to get into the online collaboration tools. I think it's an important thing for us to discuss, but so is this so Google ban of the website, Zero Hedge from its ad platform. That's Demonetization. And in other words, zero hedge, if it was reliant on ads from Google, which it was in order to generate revenue can no longer generate revenue from that side. [00:06:09] Now the part of the problem is as a conservative or libertarian, we look at it and say, okay, well, Google has the right to do, basically whatever it wants with his platform. That's our knee jerk reaction. Of course, the less knee jerk reaction is that that's evil. You can't. No, no, you can't do that. You can't do that. [00:06:31] You can't have that speech. Well, The problem we have right now when we're starting to see this President Trump's been talking about it. But the problem that we have right now is Google and Facebook and Twitter. Some of these other platforms are protected under the law as an open forum. So if somebody says something on one of those sites that are offensive, or maybe even would normally be considered, something that under tort law could be prosecuted. [00:07:07] It doesn't matter because they are protected. So now here they are, they're protected from publishing people, publishing things on their platforms that other people might be offended by, or that might be against the law, frankly, Frankly, any other platform and they are censoring what's being said. So in this case, Google ban of Zero Hedge from its ad platform. [00:07:36] Over comments that were made on articles about the riots that are going on. No, of course, you know, the news. If they reported it at all, NBC reported it as a Google's banning website, Zero Hedge from its ad platform over comments on protest. Again, civil libertarians conservatives were all for free speech. [00:08:01] If you want to have a group of people in the streets, protesting something, by all means, please do it. It's part of free speech. It's part of what so many lives have been lost over so much. Blood has been shed over in this country is free speech. So do it. [00:08:21] However, writing doesn't fit in. So Google said, because of things, users have commented because of things that comments have said on your platform, we're going to ban you now. [00:08:38] Behind this is also NBC. Apparently it was NBC that reported this to Google saying, ah, people who are saying bad things about the protests going on, they're calling them riots and rioters, and we've got to stop that. In other words, one so-called news platform complaining about another news platform. [00:09:14] To get them to put out of business because that's effectively what happens when you're demonetized. So when we get back, I got a little bit more to talk about this here. this is something else because guess what? It's not just Zero Hedge. It's the Federalist, another conservative online. News site so stick around. [00:09:36] We'll be right back. This is Craig Peterson and online Craig peterson.com. --- More stories and tech updates at: www.craigpeterson.com Don't miss an episode from Craig. Subscribe and give us a rating: www.craigpeterson.com/itunes Follow me on Twitter for the latest in tech at: www.twitter.com/craigpeterson For questions, call or text: 855-385-5553

Enduring CME will expire on 6/12/2022. The presentation was recorded live via GoToWebinar. Goals: • Increase awareness of common tick-borne illnesses in the U.S. • Improve understanding of specific vectors (i.e., which ticks transmit which illnesses) and the geographic distribution of specific illnesses Learning Objectives: • Name two tick-borne illnesses not treated with Doxycycline as first line • Correctly identify common tick-borne illness with the appropriate vector • Discuss why rickettsial diseases should be treated empirically and with what Rx • Describe the treatment for tick paralysis Disclosures: - There is no commercial support for this activity - The speakers have disclosed that there are no relevant personal or financial relationships Accreditation and Designation: The Northeast Georgia Medical Center & Health System, Inc. is accredited by the Medical Association of Georgia to provide continuing medical education for physicians. The Northeast Georgia Medical Center & Health System, Inc. designates this live activity for a maximum of 1 AMA PRA Category 1 Credit(s) TM. Physicians should only claim credit commensurate with the extent of their participation in the activity.

Open any online marketing publication, e-book, webinar or YouTube video of a presentation about  app marketing, chances are it will be about doing marketing for B2C (stands for Business Two Customers) apps. In fact, the bulk of available materials cover techniques, hints, tricks, use case of how to market a mobile app to an end user. That's cool but there is the other part of the equation - B2B apps marketing and businesses need information about it as much as for B2C. On this episode we want to fill in the gap for marketers and business owners who need to find users for their B2B apps. Our guest is Philipp Stelzer, who is in an excellent position to talk about both B2C and B2B app marketing and what sets them apart. He spent several years being part of Wooga mobile game studio and was heavily involved with mobile games marketing to end users. Now Philipp is with LogMeIn software company, known to you by such well known brands as GoToMeeting, GoToWebinar and others, and he's immersed into marketing for B2B apps, in particular SAAs apps. Today's Topics Include:

Open any online marketing publication, e-book, webinar or YouTube video of a presentation about  app marketing, chances are it will be about doing marketing for B2C (stands for Business Two Customers) apps. In fact, the bulk of available materials cover techniques, hints, tricks, use case of how to market a mobile app to an end user. That's cool but there is the other part of the equation - B2B apps marketing and businesses need information about it as much as for B2C. On this episode we want to fill in the gap for marketers and business owners who need to find users for their B2B apps. Our guest is Philipp Stelzer, who is in an excellent position to talk about both B2C and B2B app marketing and what sets them apart. He spent several years being part of Wooga mobile game studio and was heavily involved with mobile games marketing to end users. Now Philipp is with LogMeIn software company, known to you by such well known brands as GoToMeeting, GoToWebinar and others, and he's immersed into marketing for B2B apps, in particular SAAs apps. Today's Topics Include:

If you've ever wanted to run webinars to promote your business but were too intimidated to get started, you're going to love this week's episode. My conversation is with Daniel Waas, the Director of Marketing at GoToWebinar. Originally from Germany, Daniel is on a mad mission to end all dull webinars. In this episode, Daniel shares over 20 specific tips for getting started with webinars, including when to schedule your webinar, how to get more people to show up, and how to boost engagement of your audience during your trainings.   For transcripts, show notes, and more, go to Leadpages.com/podcast  About the PodcastThe Lead Generation Podcast features small business origin stories and marketing lessons for coaches, consultants, service professionals, and leads-dependent entrepreneurs. Our goal is to fire you up for your own business and shorten your pathway to profit while you make a positive impact on your audience. 

In this episode, Kim Walsh Phillips, Mike Stodola, and Kelly LeMay discuss their top three tools that they use in their business.  Key Takeaways! Mike's 3 Tools (1:29) Infusionsoft. This is a customer relationship and marketing automation tool that allows you to collect all your leads and will automatically send out campaigns and emails to them easily and pain-free. (1:38) Leadpages. You can use this tool to create all your landing pages with little effort. You can get a free Leadpages pro account if you join their Powerful Professionals group. (6:57) Go Spiffy. This tool utilizes online order forms through Infusionsoft, and allows you to insert images, videos, etc. to make your forms more user-friendly and aesthetically pleasing. (7:49)   Kelly's 3 Tools (3:53) Shutterstock. Facebook works directly with Shutterstock and you can plug the images directly into your Facebook Ad Manager. (4:02) PDF Converter. You can use a PDF converter to compress your PDF's into a size that can easily be sent without losing quality on the imagery. (5:08) A Color Matching Plug-In. This tool will allow you to match colors super easily on anything you need to, saving you so much time. (5:50)   Kim's 3 Tools (9:04) Zoom. This tool allows you to host video meetings and webinars very easily and simply. (9:11) GoToWebinar. This tool has built in series, which allows you to opt in people for all of your different webinar videos, and you don't have to keep adding them with every new video. (10:26) Instant Teleseminar. You can use this tool to screen share whenever you are doing meetings over video. The great part about this tool is that is allows you to click on screen to make a purchase, which is very helpful when you are making your call to action. (11:11)   Resources Mentioned in this Episode Website: Morningcoffeemarketer.com How to get 10,000 Facebook fans in 3 days or less 3daysto10k.com

There are more cool tools on the market than most of us will ever have to investigate. If we do invest the time in exploring the latest and greatest thing, we usually follow the same pattern: sign up, get busy, and forget to learn how to use the tool to our fullest advantage. After our experiments, all we have left is a $40/month charge on our Chase Visa card. Sure, we get the Ultimate Rewards points, but we didn't get any benefit from our investment. Eventually, the annoyance of seeing the charge on our credit card statement sufficiently motivates us to cancel our account. With tool-signup regret in mind, I'm running through my list of top tools. These are tools my businesses have been using for a long time and still use today. I don't hesitate to pay their monthly fees because they help my businesses grow. Some of these tools will give you a discount if you use the links on this page. Some will give me some cold, hard cash as an affiliate commission. Here's the good stuff… 1. Search Engine News These folks send a monthly newsletter about capturing business online. They focus on search engine marketing, but they also give other advice. They are a big part of why our website gets more than 1 million visitors each year. It takes me 20 minutes a month to read their publication. (They even send an audio summary if you prefer.) You're probably paying people for search engine optimization services, and you likely don't have a clue whether they know what they're doing. Get educated. We've subscribed to Search Engine News for more than a decade, and their advice has helped us achieve astonishing website traffic from Google. There is nothing you can buy that will deliver more value. It's cheap, easy to read, understandable, and actionable. 2. Ruby Receptionist We once hired a receptionist without doing a criminal background check. It turned out that she had killed a star NFL running back at point-blank range with a shotgun after robbing a bank. Yep. Now we outsource all of our phone answering to Ruby Receptionist. When you call our firm and press zero on the auto attendant, you're talking to Ruby. Oddly, we get more compliments about Ruby than we ever did with our in-house team. Initially, we experimented by using Ruby as a backup service. We went all in when it worked so well. You'll get $100 off your first invoice if you use my link. Ruby doesn't charge a setup fee, so you'll be up and running in an instant. As far as I know, Ruby Receptionist hasn't killed anyone. 3. SweetProcess When your assistant stumbles onto the subway tracks and gets run over by the train, it's curtains for your business if you don't have your systems documented. Your systems are your business. Most of us lack an easy, accessible, comprehensive approach to documenting systems. We've tried it all from Google Docs to hosted wikis, but nothing worked. SweetProcess helps us get things done. We use this tool in our firm to document our systems and procedures. Our entire team has access, so they know how to do whatever needs doing. Turn your 14-day free trial into a 28-day free trial in just two steps: Register for the 14-day free trial. Then send an email to owen@sweetprocess.com and mention our special code “White Oak.” 4. WP Engine This service hosts our North Carolina Divorce site and Rosen Institute. We've tried a bunch of others, but these folks are the best. They cost more, but not too much more, and they're worth it. Saving $20 a month on web hosting is penny wise and pound foolish. The first time you call customer support, you'll realize that your $5/month host is costing more than you thought. WP Engine provides powerful, robust servers with excellent stability and customer service. It doesn't provide all the flexibility of some other providers in an effort to lock things down and prevent issues. We're making tradeoffs in favor of reliability, and we're very satisfied customers. 5. CoSchedule You wouldn't be reading this right now if we didn't have CoSchedule. This tool drives our site and our law firm forward. It brings our team together and imposes discipline. It keeps us on schedule, and it automates production, scheduling, and social media promotion. It works. CoSchedule is a calendar on steroids. We use it to schedule content for our law firm site, including articles, videos, FAQs, and more. It's tightly integrated with WordPress, and it allows for assigning and tracking tasks among multiple team members. It's the secret sauce that keeps us on schedule and productive, which results in fresh material on our sites. Freshness matters in the eyes of Google, so CoSchedule helps us rank well in the search engine results. 6. Stamps.com There are law firms still using postage meters---seriously. Do they still use legal pads, file folders, and dictation equipment too? If that's you, then step into the future. We now have refrigeration, antibiotics, and horseless carriages. It's nice here on earth. Join us. Stamps.com lets you print postage on your computer. There's no need to go to the post office. This system works much better than your old-fashioned postage meter or rolls of stamps. 7. Zoom You know that camera on your phone? You also have one on your computer. Why aren't you using it to make yourself more money by building strong, visual connections with your clients and referral sources? We used to use GoToMeeting and GoToWebinar for group calling and videoconferencing. We switched when we realized those products were crappy and that they cost more than Zoom. Zoom is not crappy. It's slick, smooth and easy. We use it for business meetings and for dirty talk with our side action. (Just kidding---I wanted to see whether anyone was still reading.) It's a great audio- and videoconferencing product that delivers high-quality voice and pictures. 8. Salesforce We use Salesforce as our practice-management system. It runs our business. We couldn't live without it. We've customized it extensively to meet our needs. Salesforce is incredibly powerful. We use it instead of products like Clio, MyCase, or RocketMatter. But it's expensive---very expensive---especially once you factor in the cost of development and add-on products. Should you use Salesforce instead of a simpler, less expensive practice-management system? Probably not. Sure, you'll make compromises when you go with a less complicated, less expensive product, but life is filled with compromise, and a good enough product is probably good enough. Salesforce is probably our most important tool, so I couldn't leave it off the list. But going all in on practice management isn't for everyone, and that's especially true if you're small. 9. LastPass "AWESOME#1" is probably not the best password to use on every site you access. In fact, you should be using passwords with about 15 characters, in random order, mixing upper- and lowercase characters, plus numbers and special characters. And you should use a unique password each time. You already knew that, right? I think someone mentioned the password thing back in 1995. But you're ignoring that advice, so just for fun, I'm going to pay some Russian dude $17 to hack your device, grab those photos (along with your client's secret asset info), and post that picture of your great big… boat… on 4chan. Okay? With LastPass, you can easily set unique passwords, have them auto fill on your laptop and phone, and share them with your team without revealing the password itself. It's ugly, a little clunky, and less convenient than using your middle name for everything. But it gets the job done and prevents embarrassment and bankruptcy when you mistakenly lose control of your client data because you failed to follow basic security best practices. 10. Freedom While I love writing for you, I'd rather browse Facebook and the New York Times. That's why I use Freedom to disable Facebook, Instagram, the New York Times, and other time-wasting sites so I can get work done. I use this product to lock down my web browser and phone to force myself to focus. It's ridiculous that I need this product, but it works like a charm. Get 20% off of any plan if you use the code FREEDOM20OFF. 11. VyperVPN I switch VPNs as often as I change socks (pretty freaking often). That's because switching VPNs is cheap and easy, and it seems necessary when older products slow down or fail to keep up with the latest software developments. Working from coffee shops, courthouses, and other remote locations creates a security risk when you're transmitting data over public Wi-Fi. A virtual private network (VPN) helps keep your private information private. This is the service I chose because it's inexpensive and simple to use. Lately, I've been playing with a packet sniffer and watching traffic in the coffee shops where I work. It's incredible what I can see on the public Wi-Fi. I'm learning things about nearby people that make me hesitate to sit on these shared cushions again. 12. ConvertKit Ready to turn email into money? We do it, and it's our most powerful marketing tool. You can try Infusionsoft or HubSpot, but most lawyers end up spending lots of money on the product plus a consultant, then end up with something unfinished after working on it for a year. ConvertKit is up and running nearly instantly. We use it along with AWeber and GMass (a very cool product tightly integrated into Gmail). It's the easiest product we use, and it's more powerful than either of the other legacy products we employ. Basically, you can send prewritten emails to prospective clients (or others) over time. It's fully automated, and it's easy to customize your emails based on user behavior. Users who visit certain pages on your site can get specific emails. Clients can get emails that are different from other groups' messages. People who open emails frequently can get more emails than others, etc. You can better understand the behavior and interests of your prospects based on link clicks and purchases and then cater campaigns specifically to them. 13. Google Analytics This is Google's free website tracking and analytical tool. It's a must-have for anyone with a website. When you couple Google Analytics with the free Google Tag Manager, you have a powerful combination, allowing you to carefully measure your marketing with detailed specificity. It's valuable to know what's working and what's not working so you can spend your marketing budget wisely. Thankfully, you won't spend any of it on these free Google services. They are the best marketing deal around. It's Time to Move Forward That's my list for now. We use these tools every single day. Each of them adds to our bottom line. I'd have a tough time living without any of them. They are our favorites because they work. If you sign up for any of these services, do yourself a favor and do the following four things: Take note of the date you signed up. Pick a date 90 days from your sign-up date. Make a note on your calendar to cancel the service on that date. When that date arrives, cancel if you're not actively using the product. There are so many amazing products and services with the potential to help you grow your practice. It's awesome, but it's also overwhelming. Move deliberately with a plan in mind. Tackle one thing at a time. Winning is about moving forward a little each day. Sign up, experiment, implement, and keep executing. And if you fail, cancel and move on without regret.

You are in for a treat in today's episode. Danny Schreiber is the marketing director at Zapier, an app automation tool that helps professionals get more done. Zapier is a service that connects your web apps together to automate the tedious parts of your job or business. For example: when someone registers for a GoToWebinar session of yours, trigger a new lead in Aweber or your CRM monitor tweets about you in a Google Sheet get email notifications, push notifications, or SMS messages if someone mentions you on Reddit or fills in a WuFoo form replicate your blog posts across WordPress blogs or social media auto-blog (aggregate) your favorite YouTube videos and WordPress posts on one site And so much more. Zapier integrates almost any website together, including Twilio, Slack, Evernote, Facebook Lead Ads, Dropbox, MailChimp, Trello, HubSpot, InfusionSoft, and Instagram, just to name a handful. Resources Zapier (Website) AirTable (Site) Big List of Zapier hacks for marketers (Site)

Catchphrase of the Week: See a movie or go to the park. Quote of the Week: "The number one reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten." - Unknown Marketer of the Week: Gary Ambrose (show someone how to "make a million dollars in five minutes" -- his membership hosting platform includes pre-made membership content, sales letters, emails, just click and it's in) Seven Passive Income Business Models 1. Fiverr services (Profit Dashboard) 2. Tiny little $7 reports: it's all about the upsell (Income Machine) 3. Low-ticket webinar: fake out and drop the price down to $7. Anything to get them buying. (Webinar Crusher) 4. Platinum coaching program: seminar, application, recurring GoToWebinar. (Membership Cube) 5. Yearly software: license table, updates, developer license, lifetime access. (This is how we sell and market Backup Creator). 6. Webinar membership sites: 4 or 8 week class, fixed term site, deactivatable software, checklist, pain of disconnect like a directory. (You can use the WP Notepad and WP Kunaki plugins for this, included for free in Membership Cube.) 7. $2400/mo Websites for Offline Businesses (we don't have a training for this but we use Backup Creator to re-use our template.) 8. Kindle books: (Make a Product is our Amazon publishing course.)

After you've mastered consistent new customer flow, then you're allowed to do this… On this special 200th episode Russell talks about his Funnel Scripts Webinar and closing 45% of people on it. He also talks about if you put out more stuff for people to buy, they will buy it. Here are three fun things you'll hear on today's episode: Why people will buy more from you, as long as you continue have new things for them to buy. One of the cardinal sins of why people's businesses have shrunk or disappeared. And what two things you need to do for your business to be successful (gaining new customers, and having new products for them to buy). So listen below to hear why you need to both gain new customers, and keep them around by having new products for them to buy in order for your business to continue to grow and be successful. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing….oh crap….In Your Car. I just ran a red light. Oh man today is already starting out amazing. Welcome everybody I hope everyone is doing awesome. I think this is episode 200, if not then tomorrow will be, but I think it's today. I think today is the day that we crossed 200 episodes. That means you guys who have been my faithful followers, have been listening to me for 10 minutes a day for 200 days-ish. I think we've been recording it now for 3 years and I love it. So thank you for listening and subscribing. I always hear people I meet at an event and who are like, “Russell, I ran into one of your podcasts, then I binged and I went through all of them in the next week. And I'm like, “holy cow, that's a lot of intense listening.” So I appreciate all of you guys, glad to have you and hopefully these have been valuable and have served you for a long time. What to talk about today…….Well, today on our, hopefully…I should've known this before I jumped on, but I'm already driving and I don't want to search. Anyway, I think this is the 200th episode and if it is, we have a special episode for today. I wanted to talk about something important, some of you guys know yesterday I did a webinar for a new product we created called Funnel Scripts, and we had 5,038 people register for the webinar, which is crazy. Goto Webinar only let 1,000 people on, we had all sorts of technical issues. I can't even tell you all the problems that came with it, but even with those things in place, we closed 45% of those who were on. Like 450 sales which was nuts. It was not what I was planning, I was thinking 100 would be awesome, 200 if I did well, so yeah it was insane. And I was thinking about that and it reminds me of when I started working with Drew Canole at Fitlife TV. He had one product he'd been selling for 5 or 6 years and they sold an insane amounts of them, but pretty much the market had bought his product and they were struggling financially, they couldn't do anything else. Outside of trying to fix and tweak their existing funnel, which we did. Next thing, I was like, “These people want to buy from you. I bet if you offered something else, they would buy.” In fact, I knew because I bought Drew's stuff and then he had nothing else to buy. He had one thing, a 100 dollar kit, it came with a vegetable scrubbing brush, a water bottle. Anyway, I bought that, and he told me I was one of three people that ever bought that. I was like, “I want to buy more stuff from you, I assume everybody else wants to buy from you as well.” And I think that us, as marketers, we have this thing where we feel guilty, even if we don't think we do, we feel guilty selling more stuff, because we're like, Man, they already bought this thing, I don't want to sell them more things.” But the reality is people like to buy things. One of my friends and mentors, David Fry, I few years back he told me, “The reason why I don't make more money, is I don't make more offers. Russell, you make more money than me because you make more offers. You put more offers out there and people continue to buy because you give them stuff to buy.” It's been interesting the last year of my business. We pretty much stopped promoting affiliate offers, we don't really sell other people's products anymore, which has been a good thing. Except for obviously I miss the revenue that came from that, but we're trying to keep everything more internal. We've sold Clickfunnels a lot, in fact I've talked about it probably everyday for the last 18 months. Because I'm in love with it. And we've sold a lot of it, we've got 11,000+ active members now. It's growing rapidly, it's been amazing. But I haven't really sold anything else, we haven't really come up with another product. We've had some little things here and there, but nothing…We have little free+ shipping offers to get people into Clickfunnels, but nothing big and new and exciting. So This is the first thing. So similar to what happened with Drew Canole, they launched their new supplement called Organifi and now they sell a million dollars a month selling Organifi to an existing audience who was just waiting. They were bursting at the seams just waiting to give him more money. It kind of happened to us yesterday, I think. We had a 45% close rate which is crazy. But people are looking for more stuff, they want to continue to buy and consume. What I wanted to talk about, is that, but I wanted to also give a huge warning sign because I've been doing this a long time. 12+ years now, and one of the, I'd say the cardinal sins of why people's businesses shrink and eventually disappear, I've seen it, I can't tell you how many friends and partners and guru's and things that I've seen in the last 12 years go through the cycle. I've got a lady literally going 3 miles an hour in front of me right now. Are you kidding me? You're not even above 5. Alright, she's gone. Oh and now she's about to turn into me, holy moly. Anyway, that was weird. I've seen these people who've had business who have shrunk and just disappeared and they've lost relevancy and I think the reason why is because they just start selling their existing audience more stuff, and so while I think that there is a spot when you can sell your audience more stuff, this is the big warning and the big caveat, is that you should only start selling your existing audience more stuff is if you have a front end funnel that's bringing in new traffic, new leads, new blood into your business. If you don't have that, this is what happens. This is the pattern, I've seen it hundreds of times to people who, I've seen them at the top of the world. They come in and they've spent a some amount of time building up a list. Sometimes it's through a product launch, sometimes it's through whatever, and they get this audience. Let's say the audience is 30,000 people and then they stop doing things that get new blood in. They have this 30,000 person list, then realize the way I make money, I sell something new to this audience, and they make a new thing. And they make a new thing. And they make a new thing. And they make a new thing. And they keep doing that and every time they do that the list goes from 30,000 to 29,000 to 28,000 to 27,000 to 26,000 and it keeps getting smaller and smaller and smaller and smaller and smaller and smaller. Because their entire business consists of creating new things to sell to their existing audience, and you can do that for a while, but you have to be very, very careful because that will eventually disappear. And I'm not saying that in theory, I'm saying that, in I've seen it hundreds of times in people who were ten times more successful than me who are no longer relevant, who've disappeared because their entire existence, their income became on just completely selling new things to their existing audience and they stopped focusing on front end traffic. So this is the lesson and this is the warning. The lesson is, you've got to have two things. One is a front end funnel that's bringing in new blood into your ecosystem, your world. That's number one, and number two, then when you have that, if and only if you have that first, then I will allow you to go and start creating new offers for this existing audience. One really good example, if you look at Agora publishing. So Agora spends insane amounts trying to create new front end offers so they can bring new traffic into their whole world. They set up a whole team that's what they're doing and that's what they're best at in the whole world. So they're bringing all these people on their $50 a year newsletter, they upsell them on lifetime access for $500 and that's their break even funnel, then after people are in, they do once a month webinar selling their new training course, and that's where they're actually making money. But they have insane amounts of time and effort all focused on bringing new blood into their world. And then once a month they do a big internal promotion to those existing customers  selling them the next thing. They're doing, I think on average, 12 new webinars a month to now monetize this audience. Not a month, year. 12 new webinars a year to monetize this audience. So that's a really good strategy, but it works for them because they continue to be adding new blood, new leads, new people into their world. So I want to make sure that you understand a couple things. First off, you can't turn off the spigot that fuels your company. Because that's going to be a temptation because you'll be like, “Wow, I made more money selling my existing audience.” Yeah, you will but that happens and that works because you had the faucet filling up the audience bucket and you cannot turn that off. That's the first thing. Keep an ey on that, keep that up, keep that happening. Keep doing your weekly webinar. Go back to the archives of Marketing In Your Car you should listen to the one that's called, “The Model for the Next 12 Years” That episode is one of the best episodes we've ever done in all the 200 episodes of ours. Where I walk through the webinar model. That should be the fuel you're never turning off. That should be happening every single week. Every single Thursday you should be doing that. That has to stay, now while that's happening, now on the other side, now you can start focusing on what are cool things I can create to monetize this audience. What are other products and services and things they will want? Now when you start thinking through that its exciting because there's a million things you can do, there's a million partnerships, there's a bunch of stuff. I would steer you heavily away from doing traditional affiliate things. Because that's another way people burn their lists out really quick, they start promoting other people's offers, they're like, “I don't' want to create something else, I'm going to create, promote this person's offer.” And you do that but the problem is as soon as you promote that person's offer, those people are on that person's list and you lose them. You lose you brand you lose your credibility. So if you look at the webinar I did yesterday with Jim Edwards, he had a bunch of software that wrote sales letters, so if he would have come up to me initially and said, “Hey Russell, would you promote my sales letter course to your audience?” I would have told him no, because it didn't make sense for me. I would have been diluting my audience, I would have been pushing them over to somebody else's business. It didn't make sense for me, but he was very strategic and very smart.  He said, “Hey let's partner on this thing. Let's build it together, I will customize it to your script, to your brand, to your thing.” So we created this thing called Funnel Scripts. And now this is a new product I get to add to my arsenal, it's a new thing under my brand, under my umbrella. It helps build my company, helps build my business, but it was a partnership. So the joint ventures I look for now are ones that are more strategic like that; where it's building my company, my business, our brand, all those kind of things. And so it gives very smart, very strategic for him. So look for that in your side, either create your own thing or find people you can partner with, but you can bring it under your own brand. That'll help your existing audience stay within your world and continue to buy, to send up, and to keep buying your cool things. So that's my suggestion. Anyway, I hope that was helpful for you guys. Again, create new stuff to sell to your existing audience, that's important, but only if you have dialed in the front end faucet to drive new leads into your business. That's more important. More important is getting new customers into your business and making sure that is consistently running. If that‘s doing it, if that‘s running, if it's working, then I recommend now creating new offers and new things to sell that existing audience. And that's what I got for you guys. Hope that gets you excited. We've got a bunch of cool things coming out. Funnel Scripts is obviously doing well. We're gonna do a bunch a replays the next few days and see how many more people we can get into that program before we shut down the initial beta, and then with Funnel University coming out next. We rebuilt from the ground up our whole survey software, which is part of what's going to be inside Funnel University which is exciting. That should be happening. My birthday is March 8th, so if you guys want to pre-plan presents, send them to me. Just kidding. I'm totally kidding don't give me presents, unless they're Gold or Silver. Those are exciting. I'm just kidding again. But my goal is to launch that either on my birthday, or the day before, day after. Somewhere in there. So look for that, because that'll be our next big, cool, exciting, fun, amazing thing we have rolling out. After that it's just focusing on filling the event. Oh, and we have this really cool thing called Funnel Graffiti coming out too. Dang, we got too many cool things happening. It's fun, right? Alright, guys that's what I got. Happy 200th episode, or maybe 199, but I think it's 200. If not, we'll celebrate again tomorrow, which would be awesome. We can celebrate our birthday twice in a row? Why not? Alright, guys, appreciate you, have an amazing day and I'll talk to you again soon.

What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why! But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal? Our marketer of the Week is Robert Cialdini, author of "Influence": I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors? Scenarios We're Talking About Today... Are You Guilty of Any Of These I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page. I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how to start your sales letter soon. What?! I sold a WP sales letter that wasn't actually on WordPress. Better fix it. Selling an "alternate" webinar service but you're pitching it on GoToWebinar. Selling an "alternate" landing page plugin but you're selling it on LeadPages. Blog post saying not to use "admin" as your WordPress login because it's easy to see if it's a valid account. I go to their WP login page, admin is a valid user on that blog. Selling a podcast course, no podcast. Or just one short episode of a podcast. That tells me you're not a master. Checklist to "Check For Holes" to Your Own Business Background: What does someone find when they do their quick "research" on you, or Google search? Selling a book writing course, better have a book in print. Article course, better have some articles. Something impressive. Testimonials: better check the URLs under each testimonials in your sales letter (don't hyperlink them though) to see if the websites are still there. If not, remove the URL and ask your list for some fresh testimonials. Bottlenecks: is there an area of your sales letter that "scares" people? Long video, mentioning of too much work (3 weeks) Negative Social Proof: 100 copies total, only 96 remaining? No one wants it! Beware of Victim Copywriting: I suffered for 20 years making this so you don't have to. Great, so you'll only get buyers who "delight" in your pain. This is 500 pages, 50 hours, no one cares! Now you're talking me out of a sale. Gray Areas: fake scarcity, countdown timer, launching/closing/reopening. Unpredictability and urgency to a point. It's a booster, but don't let it become a crutch. Internet Marketing Lessons Don't overthink it, but put your best foot forward. You don't have to be a master with 20-50 years experience, but don't leave yourself vulnerable to research. Be very careful with "distractions" like live action video, demos, lots of features and case studies to understand it -- less is more! Because I Can: you're free to say whatever you want, the only consequence is they "vote with their wallets" -- don't condone customer bullying. Life Lessons from Robert Plank Any action is better than no action. It's easier to edit crap than air. Time sorts out impostors from those who are truthful. Meaning, people aren't going to pay for ads or pay to keep a site going forever if it's not making money. What to Do Now Check out Speed Copy to get the best copywriting training out there and close the bottlenecks on your websites Download and install Paper Template to get your sales letter the best it can be (with a copywriter built into the software) Setup Your Income Machine (SEO blog, autoresponder sequence, traffic, etc.) to setup a passive income business

I broke my ankle in two places this past Saturday evening. I was dancing at a wedding and walked over a wet spot on an already shiny, slippery, coated cement floor. There was water (or maybe wine) spilled in a little spot that I didn't see, and I slipped and landed on it with all my weight. The technical term is a "fibular and medial malleolar fracture" and they had to reset (or I guess "reconfigure") the bones (very painful) and I'll be hopping around on crutches for a few weeks and keeping it elevated in bed. What I found interesting is that the orthopedist, emergency room doctor, nurse, etc. kept asking me... what do you do for a living? Is this going to affect your work? Luckily I've "worked" from home for 6 1/2 years and I'm glad I don't have to worry about that kind of thing. In fact, the last couple of days have been hugely productive in my business. I've been making leaps and bounds in productivity, getting my upcoming "Website Remote" wordpress tool ready for our November 11 launch date, even from bed (currently "My Little Pony" sheets): I'll give you ten quick reasons why you can run a business, even if you're bedridden and only have a few hours per day: Lesson 1: The Best Productivity Tool at Home: Camtasia + GoToWebinar + Google Calendar Many internet marketers consider themselves in "learning mode" which really means they're spending all their time studying (and doing a good job of it) but not implementing, but if they are implementing, they're just dabbling, taking action on the fun or small stuff, and not what's going to make them money. Or they can self-label as a "procrastinator" which is just a fancy way of feeling sorry for yourself. The best thing I did in my online business (which I delayed for years) was recording video for products instead of writing them. You can whip up an easy $47 or $97 product in 1 to 3 hours -- do it all in one take and don't worry about the "umm's." Don't nickel and dime yourself looking for "free" or "cheaper" alternatives. You'll end up piecing together lots of things that don't do what you want and wasting money and time on the wrong tools. Use Camtasia (free trial) and a $30 Logitech ClearChat USB headset. Show whatever you need to show on your screen (PowerPoint, web browser, or software) to teach someone how to do something (edit video, trade in the stock market, soup up your race car). Then, use GoToWebinar to meet and record each "module" of your course if you want to do it live (using Camtasia to save the video for sale later). Use GoToWebinar for a bonus Q&A session and even to pitch the course later. We give you a free GoToWebinar at WebinarCrusher.com and even if you were a cheapskate, you could knock all this out within 30 days and only have to make one payment. Also use Google Calendar to show up on whatever webinar Q&A, product creation, pitch sessions, or even meetings. Use them to meet your deadlines, i.e. even just to create one 1-hour module each day for 4 days, whip up a 1-hour sales letter on the 5th day, and so on. Lesson 2: The Best Productivity Tool Away from Home: iPad + LogMeIn + Evernote What do you do if you're not at home? What have I been doing while laying in bed and still building my business? It's simple. You don't need to drag the computer to bed or find a crappy iPad version for the apps you want to use for coding, word processing, and web page editing. Heck, you can get most things accomplished using a web browser... But for many desktop tasks such as coding and web page editing, I prefer to use LogMeIn, which is a remote desktop program. Install the LogMeIn "control panel" on your desktop, and then you can remotely control it from your iPad. See your screen, click, drag, and type. I use an iPad Air. You want to get the cellular version so you can connect even if you're not on Wifi (AT&T only costs me $29.99/month for this). A 64GB iPad Air 2 costs $729 and a 32GB iPad AIr 1 costs $579.

Webinars are the best use of your time and the best way to make money. You've probably wondered out of all the things that you do, can you outsource some of that? Can you just be the creative person and do the few things that make the most amount of money? When we're talking about webinars, we're not talking about a Google HangOut or a YouTube video or a Periscope broadcast or anything "fancy." We're just talking about showing what's on your screen and saying what you're going to say in just 1 hour. It's that simple! What if you could turn whatever you're selling into a mini-launch event for a week? You could say, "On this Wednesday I am going to open the doors to my new course." Or, it could be your service, such as a package for consulting services on how to run your own business (i.e. set up sales funnels, etc.). You can put the description of your product/service that you're selling on your sales page. That's great if people read the entire thing but many of them won't and for some people, it can just be sort of dry and boring and they won't read it or at the least finish it. What can you do to compress all the different things about your product (or service) that you want to get across to people? You could make a video which makes it a little more entertaining to your audience. But, what if instead you take the points you were going to make in your sales letter and your video and make it into a one-hour live show, at a specific time and date. There's no showing of your face involved. Instead, you are showing the screen. It could be a web browser, a piece of software or a PowerPoint presentation. If you have a one hour webinar it takes you exactly one hour to create that and you make sales through that webinar. If you were going to make a 1-hr video that wasn't live, how many days would that actually take you? You'd probably be tempted to start adding a bunch of 'fancy' elements like graphics and music. There'd end up probably being too much scope creep in that and you would drive yourself crazy. Just get it on the calendar, show up and get it done and knock it out. Pitch Webinars You want to run a webinar when you have something for sale. That's the most important part. We don't want to run a webinar "just because." "Just because" includes teaching a big concept. For example, if you teach a one hour course on InfusionSoft and give them all these business ideas, you've created 2 situations: Either they're going to be confused about what to do with all the information with no way to apply it and/or they're going to go to your competitor to actually buy it because YOU didn't give them the option to buy right now. If someone wants to buy something, you want to give them the chance right then and there. What if you've got the idea but have not actually created the course yet? Then, in the sales letter you want to list all the things you're GOING to have and just put a future date of availability on it. That allows you to still sell it and then deliver it at a later date. To see what a sales letter looks like, go to WebinarCrusher.com. This is a way to also present to your webinar attendees that since everyone is starting it together at a set date, that you're "all in it together" and everyone's participation will shape the way that the course is created. Or, if you don't have a product created yet, you can go to www.clickbank.com (which is a huge site of affiliate listings) and see all of the products in your niche that you can promote as an affiliate. Then what you would do is have your website, set up the webinar in GoToWebinar (included with Webinar Crusher), and send out emails/invites to your list about your webinar. If you already have the product, you can look at the things that the sales letter talks about and think what sort of aspects you can make exciting for the attendees. What sort of cool demos can you do? Don't be afraid of webinars! People who show up for your presentation have already ma...

What is a webinar? A webinar is an online seminar, hence the name webinar, web seminar. Some webinars are presented live and attendees have to attend at that time, others are pre-recorded and attendees can choose a time that suits them. Some webinars are delivered like a powerpoint presentation. Other webinars are delivered via live stream. Why are webinars good? A webinar is a good lead generator first of all. If you said to people, come to my sales pitch they would run a mile. But ask them to come to your super helpful, super informative webinar and many will want to do that. The key is you have to give them some really good valuable information during the webinar, so that even if they don't decide to buy it was still very much worth attending. Giving great content away for free will build some “know, like and trust” with that person. Webinars are able to keep people engaged for a significant period of time unlike many other forms of online marketing. Webinars can go on for hours sometimes. But generally people wouldn't spend hours of time reading an emails, or hours time reading an article, or hours time doing pretty much anything, perhaps with the exception of videos and podcasts, webinars have the positioning of high value and being worthy of giving up a significant amount of time to attend and consume. Because of the sheer time spent on a webinar you are able to say all that you need to say to make the sale without having to rush yourself or skip important information. And finally you can use webinars to sell at the end of the presentation. Once you have given great information and pre-sold people with your content, there is a natural opportunity to offer them with “what next” how you can help them to a larger degree. Because you have been so helpful already most people will be far more open to your pitch and therefore often times conversions from a webinar can be really high. Automated webinars also allow you to automate your business, you record it once and then it can be selling for you 24/7. What's bad about webinars? Some people get the pitch to content ratio of a webinar all wrong. It's nothing more than an extended advert, very low information and just sell, sell, sell. This gets peoples backs up and makes them not want to attend webinars anymore because that's not the reason they wanted to attend and you've let them down on the promise of attending. You should pre-sell throughout your webinar but that's different. Give excellent, high value information away that will naturally educate them as to why what you are offering will help them. Another gripe I have about webinars now is that in some markets they have been grossly overused and abused, for this reason the people in those markets have become more sophisticated and will not attend a webinar so willingly, they've been on some bad ones in the past and their perceived value of webinar went down. For this reason you have to market your webinar even better to get people to attend, really offer them something special if they come to your webinar and then really deliver. You'll gain a reputation in your market for being one of the good ones. If using automated webinars, some people do not like to feel like they have been tricked into believing the event is happening live. If you get caught doing this you'll certainly lose the trust of your audience. So for this reason do not make claims that your pre-recorded webinar is live. Who is webinars for? Everyone can try webinars, certainly some industries are more suited to webinars but you would be surprised at what weird, unexpected things can be sold via a webinar it just takes a little creativity and outside the box thinking to make it work. That said if you sell information of some kind or have a coaching/consulting business then webinars are a natural fit. Software sells very well on webinars. And even physical products of many different kinds can be sold by webinar. How to do a webinar? First you need to choose how to host your webinar. If it's a live slideshow style webinar I would recommend go to webinar. If it's a live stream type of webinar then Google hangouts is a great option. If it's a recorded webinar then stealth seminar is my favourite option. Next you need to get people to attend your webinar. Use the 9 traffic methods I gave you earlier in this series to drive traffic to your webinar page. Use copywriting to give a compelling mini pitch for people to attend your webinar. When people register use email to follow up with them and keep reminding them about the upcoming event or they may forget. When people attend your webinar give great information away and make it really worth time having attended. Keep them engaged and attentive by asking questions and getting their responses throughout the webinar. And at the end give an incredible offer and call to action. After the webinar remember to follow up. Follow up with those who bought, follow up with those who attended but didn't buy and those who registered but didn't attend in different ways so try and make more sales. For those who registered but didn't attend, send out a time sensitive replay for them to watch. If you would like to go deep with webinars, how to get people to register, how to get people to attend, how write a great webinar that attendees will love and how to give a great pitch that will make sales then go check out the online marketing club. It's for you.

Glenn Bridges is one of the UK's leading experts on webinar marketing. In this interview Glenn shows us how we can make more sales using webinars including... * Why Webinars can be used for any business type (even clothing, mattresses and cars have been sold via webinars, nothing is too obscure!) * The best tool for running live webinars * The best tool for running automated webinars * 5 tactics that can help double the amount of people who attend your webinar * The 4 types of webinar follow up that can increase your webinar profits by 45% * And much more! Just listen to interview or you can read the entire transcript below... Joey Bushnell: Hello, welcome to The Online Marketing Show! I'm your host Joey Bushnell. Today's special guest is Glenn Bridges... Glenn teaches direct response webinar and video marketing strategies. You can check him out over at videovanguards.com Glenn, thank you for being on the show. Glenn Bridges: Thank you for inviting me on Joey, it's a pleasure for us to speak. I've been following your interviews and the fantastic work you've been getting up to for a while now so I'm feeling very fortunate to be on the end of the phone this time and share some great stuff with your audience. Joey Bushnell: Brilliant! It's a pleasure to have you on. You're into online marketing, webinar marketing, video marketing, please tell us how did you get into this industry? Glenn Bridges: It's a good question, I'll give you the short version. It all started when I left college and decided I had two options... I could pursue a job or I could set up my own thing. The idea of the job seemed the most least appealing thing I could do. For my craziness, I ended up setting up a charity that works with young people and helping them get through challenges that I had growing up. I had a tough time in my childhood with a lot of problems that I'm sure people can relate to. Along the way I realized that you can have the best product or service in the world, that changes lives in the most sincerest and powerful sense but if you don't have fantastic communication to communicate with people, what you can do for them, how you can help them and over come all their fears and concerns, then it doesn't matter how good what you do is, you're not going to get any real results for them because you're never going to do any work with them. So I started to learn about marketing. I very naively believed in the beginning that I didn't need marketing and marketing was something that was not essential but I quickly turned my thinking round on that. Over the following years I became very interested in it, pursuing it and learning more about it and I realized how essential it was. Since then I've just been on this quest to learn as much as I can do and to implement as much as I can and get better at what I think is one of the most important skills that anyone with a message needs to learn. I ended up doing a variety of things... worked in a software company and had a big stake in that company and I stumbled across this amazing thing called webinars. We used that tool as a way to demonstrate and communicate our value with a specific target customer and ended up doing at one point, £1.5 million worth of sales just using webinars during the course of just over a year. It really started to get my attention and it made me think this is something that I need to connect to and learn more from. Since then I've been in this mad pursuit of learning more, implementing more and helping more people with it. Specifically, one of the biggest transformations I've had happen using webinars is something I'm sure everyone can relate to. After leaving the company and leaving the business, after the way it was being run, I naively thought that “Hey I will go and do this myself. I'm sure I'll be successful at it because I'm doing well here, making sales and customers are happy”. Only to have the shocking crash down of reality fall down right in front of me and realize it's actually a lot harder than that. I spent a long time going through what I think most people are caught in, that trap of generating interest, nurturing that interest in prospects and finally getting them to sign up for my stuff and take me up on offers then deliver the work only to go through that pain of doing that again and again. So going back to what I know worked really well, I started to implement webinars into what I was doing. That is when things really took off and my business transformed over night in a one 2 hour webinar that I ran to my audience, it really changed things. So that is how I got into it and I'm sure people listening will be able to relate to some elements of that story. Joey Bushnell: OK, so why would you recommend that we would use webinars, what is so good about them? Glenn Bridges: One of the things that I think is most important about webinars is, actually what I'll encourage you to do is to think very differently, let's not talk about webinars for a second, lets just talk about the idea of how you can communicate your message, offer, what it is you do and your value to many. Instead of going one to one, how you can do one to many? Now, if you really want to be able to build a significant business that is scaleable and something you can grow predictably, you are going to need to have the systems and processes, if you're into marketing it's what we call marketing funnels, for a way that you can duplicate yourself and you can talk not one to one but one to many with a lot of people in one go. Now it turns out for my business and for a lot of people listening to this, if you are a service based business, if you are in the information and advice business whether it's coaching, training or consulting, there is an immediate fit for you to use webinars. I've worked with people who have physical products, digital products a whole bunch of stuff in business to business, business to consumer who have got great results from webinars. However the webinar is just one tool you can use to communicate your value to a group of many people all in one go. I want people to think "How can I accomplish the same thing if I don't have that?" Some people use that through events, some people use that through really good direct response marketing, you can use it through video or a bunch of other stuff. The reason I love webinars particularly, so much, is I really love the power of them because how you can build a relationship with people in 90 minutes and do that on mass with a big group of people. The typical style of webinar is, it is very much based on content and giving really good information. I'm a pretty generous guy, if you bumped into me in Starbucks and had some questions for me, if I had the time I would stop and give you the time of day and the information you were after. I really like the fact that I can be that generous with a big group of people and I've got the conversion model locked into my business, where I can pretty much guarantee the more information I give away, the more I'm going to sell. So for me that is one of the most powerful methods. Most people have heard that webinars are a really powerful way of getting conversions because if you compared the conversions you can get on a webinar versus selling over the phone, writing to people via direct mail or all the different methods you could use, webinars is going to be one of those powerful tools you can use. But for me personally it's a great way that I can sincerely connect with people,give away great information and for the people that want to work with me I can also offer that service. So there's loads of benefits but that for me is one reason why I love it and why I encourage more people to take them up and do something with them. Joey Bushnell: You mentioned digital products and physical products, typically, specifically, what sort of stuff have you sold on webinars and what type of businesses do webinars work for? Glenn Bridges: That's a really great question and the answer is... you can pretty much sell anything on a webinar. I encourage you to be very careful with this. I was with a clothing company, one of my business partners has a clothing company and you can use a webinar for something even as standard as every day as clothing. How would you do that? It's about finding the right content angle. So let's go with this as an extreme example to show you... Let's say someone says “I can't do a webinar because I'm not selling a digital product, information or advice.” What I have just set out for a particular company is how they can use a series of webinars focused on talking to men about how they can improve their style. So it's going to be about how you can work out what your colors are, how to style yourself properly to "woo" the opposite sex. They have a whole series of webinars, a campaign of webinars all focused on different areas of men's style and men's grooming. Now for their particular type of customer and their target market that is something that is really relevant to their audience, so you just need to find a content angle. That's an extreme example, I'm just using to get you thinking differently about webinars and not just think it's a certain type of people. However, typically the people who it is easiest to work with is like I said, if you are a service based business where you offer any type of service where you can educate people about what it is you do, working with you and if you have a particular result they are looking to achieve, how you can do that. So service based businesses like a trainer, anything like that or if you have digital products or software. But again it's not just limited to that. We did a webinar campaign for a luxury car company, you might be familiar with them, Aston Martin. We did it as a live stream so they showed a car in action then they invited people on that webinar to attend a race track day where you would get to drive it and find out more about it. They sent that out to their 100 best customers and they used that as a way to funnel people to that event then at the event of course you could have the opportunity to buy that car. So you can use it for absolutely anything you just need to find the content angle. Being honest with you, there are certain businesses that are easier to do and others you need to be a bit more creativity but it can be used for any business and I'm still stretching those boundaries. The most obscure, I've seen a webinar done which has worked, is with a mattress company! The webinar was called “How to make the best of a third of your life” because we spend a third of our lives sleeping so they give some advice on that. Then said part of that was having a good mattress, we've got a great mattress so off you go. So if you have a really obscure business and are looking to do it, let's have a conversation and let's see how we can really stretch the boundaries of webinars. Joey Bushnell: That is awesome man, I've never ever heard of someone selling Aston Martins and mattresses via a webinar so that's really outside the box stuff. So Glenn you've convinced me that I should be using webinars, so what sort of tools and technology do we need to do a webinar? Glenn Bridges: That's a very good question, but I'm just going to play devils advocate and say that the tools, technology and medium are things that very easy to use once you've had a few goes with them and it's pretty standard. I have this belief that with good marketing, technology is about 10% of that or maybe less and 90% of it is good psychology. That is something I hear Joe Polish talk about all the time and it really makes sense to me. So I want to answer that question, I'm just going to say to anyone that is thinking about it, please don't get hung up on what equipment to use or what to do because this stuff is so easy to pick up. It's important but it's not as important as the bigger questions of what you are going to content and what you are going to offer people and how you are going to get that but I know we will come to that. So I do want to answer your question as it is a question people want to answers to and of course you've got burning there Joey, so... for my live webinars, I use GoToWebinar. It's a bit more expensive than other software out there. However I'm going to encourage you to use that better equipment and better tool because you never want to get into a situation, where you've got a big audience on a webinar and you are excited, you are going to give lots of great content and you might be making an offer at the end of it. You've got everyone there and you don't want to upset your audience or someone else's audience and the only thing that lets you down is the software. I'm happy to beat myself up about it if I've done a bad performance but I'm not happy if it's something out of my control and I can't do that. So I'm going to say spend a little bit more on GoToWebinar and if you get the conversion model, opt-in right, the ROI on what you pay for GoToWebinar will be minuscule in comparison to that. Is it easy to use? Yes. It will take a bit of time, like anything, to get familiar with, however I come from the belief that if you can answer email and send attached files and use Facebook and LinkedIn, which most people can do, then it's not too much to use GoToWebinar. A quick tip I will give you is... one of the things I do, if I'm working with someone on how to use webinars in their business or I'm working with someone who is on their first time, what I will do is encourage them to have someone else answer the commenting questions for them or I'll do it if I'm there with them. This is because I like to take the performance pressure off of someone when they are just starting out. I'm not going to paint this pretty picture that it's going to be the most amazing experience getting started. It's a bit like when you lose your virginity you have this massive build up and then it's like “Is that it?”. I bet you didn't think you were going to have that analogy used on your interview today did you Joey? Joey Bushnell: No, I didn't think I would! Glenn Bridges: So you're going to have all of these things going round in your head. You can be worried about what you are going to say, what are people going to think, will people show up, will they stay and if I make an offer will people take me up on it? All of these things will be buzzing round your head and the last thing you need to be worried about is the little details of the settings. So generally I would encourage you have someone to help you out, that you can have cover the comments and questions and look at the technology for the first couple of times you do it. Then what you will find is after a couple of times you will be more than confident and competent in managing the questions, technology, presenting your content, interacting with people and anything that may go on or happen. So that is my best bit of advice for anyone on the tools and technology side of things. Use GoToWebinar, have some one help you out and you will be rocking and rolling in no time. Joey Bushnell: You mentioned that was for live webinars Glenn, do you do automated webinars at all? Glenn Bridges: Yes I do, I'm going to encourage people to start with live webinars. Everyone has this dream fantasy of this idea of "Hey, I'll just use automated webinars, I don't have to be there and people can watch my stuff". Automated webinars are fantastic, it's a big portion of my companies revenue and just this week we've rolled out for one of our clients their first automated webinar program and it started bringing in sales within hours of it rolling, which is fantastic. However that success with that client only came after running about 4 or 5 live webinars. The thing I found is... if you don't know how to interact, engage and present content to an audience when you are live, when you go to do it recorded and you're doing it in an automated fashion, the content and the energy won't come across because you've not learned that skill of how to engage people. A client of mine insisted on doing automated webinars. I couldn't get him to do live webinars. I kept beating him up on it and I got really frustrated with him because he was paying me a good amount of money to help him and he just wouldn't take my advice. It's no surprise then and it came to me that it took him 10 webinars until he made a single sale and he was insistent on going on and changing the webinar every single time. I said to him "Look, run a live webinar get that working then go and automate it". The first time he did that - boom! Sales out the door. So I'm going to say... do automated webinars but don't run before you can walk. Start with a live. If you want to know what technology I use it's a platform called Stealth Seminar. I'm very familiar with the owner Geoff, I'm not an affiliate of his stuff but I do forgo my commissions to get people introduced to Geoff and get them a slightly discounted rate. So If you would like an introduction, I'm more than happy to help you out there. But Stealth Seminar for me is the most amazing platform because the support is incredible. I've had webinars where I have said to the support team “Hey, there is a change I would like to be made to this registration page or on a certain page in it, something in the funnel.” I would usually expect to pay several hundred pounds to a designer or to a coder to do that but they implemented that change in minutes for free. The team were incredible people and that's all included in the price of your webinar software. Geoff Ronning the guy who created it is a really good sport and really kind guy. He knows his stuff with webinars, so from the very get go all the settings that you would stress over like when should I have follow up step, when should I have this time set up, Jeff has already done the hard work for you. So if you took Stealth Seminar out of the box it will work for you. There are a couple of things I would recommend doing and if you are at a stage in your business where you are doing that, please reach out to me and I can give you some tips and tools on fine tuning it. But use GoToWebinar for live stuff and Stealth Seminar for automated stuff. You can use Stealth Seminar for both however, I just prefer to have that as my set up Joey. Joey Bushnell: I've heard you talk in the past about 3 webinar profit activators, do you mind telling us a bit about that? Glenn Bridges: Yes of course Joey, so I deliver a training sometimes by webinar and sometimes to a live audience. It's based on this idea that there are 3 core ways to trigger profits through a webinar in your business. It is also the 3 most common places people will have a profit pit fall. In other words there is leaking facets in their funnel which means they won't make any money from webinars. Now there are more but these are the 3 most common. First of all let me give you 2 scenarios... first case scenario is “I want to run a webinar” they might decide that they want to run an offer off that webinar, they might decide not to. They might decide give some great content, follow up with people, maybe offer a consultation at the end of it or maybe just build their audience. It could be any one of those things but when people decide they want to run an offer what they will do is promote the hell out of that webinar. They will shove emails, message and everything that you could imagine down that persons throat until the point where they get on it. Then on the webinar, typically it's this long boring story about them and how they have gone from rags to riches. Then maybe give a few little bits of content, they promise this massive amount of stuff you are going to learn then they gave a few bits of content and say “Hey, if you really want to get this then get this product.” I'm not in the fashion of doing that, it's not my style. I think that sort of stuff does work because people do make money doing it but it's kind of a one trick pony, you can do it once but after a while it wears thin. So what I decided from working with my clients in my programs, I realized there were 3 main challenges that people face and where, in my opinion, it maybe doesn't go wrong but there is a classier way of doing things. So the first profit activator... you want to focus on is getting attendance not registrations. Most people in their marketing messages will say to you “Hey come register for this webinar.” Wherever you are promoting your webinar, it could be by email, social media or in person, I've worked with telemarketing services who have done that, it could be by direct mail, whatever you are using, give people a reason to attend and use the language “Register and attend this webinar, when you attend this webinar, once you are on this webinar you will learn this,” then really start sewing that seed of a reason why. Just address the concern immediately that “I know it's difficult to attend this webinar, I know you have all of this other stuff going on, however I think it's really important because of this...” and give people a good reason why. That is the first way you can do things and if you focus on attendance, from first of all, communicating to people that they need to attend and not just register, then give them a really good reason. That is a massive way for you to unlock more profits because you are just going to get more people on to your webinar to offer your products and services to. There are lots of small things you can do and optimize. One of the things that we test a lot of is our registration pages and how we can get the maximum number of registrations. Through my clients I'm typically working with people who can drive say a few hundred people to a webinar, not thousands or tens of thousands. We hear in the marketing industry people doing webinars with 1000 people or a lot more than that. In reality most of my clients are only going to work with a few hundred people. I'm really guerrilla I like to look at how the small tweaks make a massive difference. You will want to start split testing your webinar registration pages and look to get as maximum a conversion as you can do. Some of our best converting webinar registration pages get between 50-70% of people signing up which is fantastic. So just by focusing on getting a maximum attendance as you can do and do all the little guerrilla like tweaks you can, that will mean you can get more profit from your webinar. If you are only able to increase your attendance by 10% that s going to have a significant impact on the revenue you are going to do. I was going to go on to the other two Joey but I feel you might have a question about that? Joey Bushnell: Yes, what did that mean in terms of numbers Glenn? Do you know what the difference was? For example let's say 50% of people who registered actually turn up, is that good or bad in your eyes? Or do you think we should be aiming for a lot higher than that? Glenn Bridges: Yes that is a very good question and it's one of those questions that there is no specific answer to. I'll give you some of the results that I've had and what I would look for. So you are going to hear a lot of people tell you 30% is great, if you can get 30% that's fantastic. That is a disappointing day for me, if I can't get 50% of people turn up, I'm having a bad day and that is not good. Typically 60% of people is high for me. I've had a few occasions where I have gone a lot higher than that, however that is the exception and not the rule. I'm disappointed if I can't get myself or help someone else get to a point where they can get to 50%. That should be pretty doable with the right communication up and before doing that. Joey Bushnell: What were the numbers like when you first started? Did you go from 30% up to 60%? Basically by applying these techniques did you double your attendance rates? Glenn Bridges: Yes, I started off with around 35-40% I think, specifically I think it was 37-38% if I can recall that number stuck out, as I did have a webinar calculator and I was trying to work out predictably what sort of revenue I could expect. So I started between the 30-40% mark and what has been able to drive up the attendance rate has been the quality of the communication I've had with people before hand. Whether it was by email, social media I typically use a lot of email, just giving people really good reasons to attend and really speaking to their pains and focusing on 3 things... Focusing on open rate of those emails, click through rates and registration rate of that webinar page. So when we have a brand new fresh list and we are offering a webinar to them we are going to get very high open rates say 30-40% and higher. I know some people say that's low but the industry I work in that's pretty good. Then focusing on getting click through rates I'd say 10-12% for that by using shorter form emails. Then when we get to the registration page just constantly split testing. If you want a really good tool to use for that we are currently using lead pages it has a built in split testing tool, the deigns are really good and it's working really well. So how does that answer your question Joey? Joey Bushnell: Yes very good, it's a third more people showing up so it is a very measurable difference. If you have a third more people to pitch to there is a good chance you are going to get a third more sales. So big, big reasons to not ignore this advice, it's very important. It could be the difference between a successful webinar or not, that is some great advice Glenn. OK, so my next question - When people are signing up, what are you doing after that? Let's say that they have now registered, what goes on between the sign up and the webinar? What else do they see from you and what else do you communicate to them in between? Glenn Bridges: It's very dependent on the webinar so to make things easier for people, you take a white board or piece of paper and you draw two lines down the page so you have it broken into 3 different sections... The first part you put in before unit, the second section during and the final part is after, this is something I garnered from the amazing Dean Jackson, who in my mind is one of the greatest living direct response marketers of all time. You can check him out at ilovemarketing.com. He is a wonderful guy, got great information and worth checking out. He gave me this idea of thinking in 3 stages. If you look at what we have discussed so far and profit activator number 1, we are really talking about getting registrations. The next thing of course is we need to get attendance. That is something I talked about in terms of the email copy but what has happened when somebody has made the first conversion and registered for that webinar. Again it's dependent on your webinar. With some people we will send them through some videos and build some rapport with them. If we are using cold traffic so if someone had sign up through a Facebook ad or a source of traffic where they don't know, like or trust us yet, what we will do is look to give more information before they sign up for the webinar and more information after they have signed up for the webinar. It would be a bit like me and you Joey, having never met, me walking up to you in a bar or restaurant and saying “Hey Joey, I know we've never met but would you like to spend the next 90 minutes with me talking about how great I am?” You just wouldn't do that. This is sounding a bit bromantic, sorry about that! But maybe I get your number we chat for a while, we might have a few more conversations,then we would decide if we were going to learn about each others businesses. I put that line in about businesses so it didn't sound quite as I came off at the start! You want to do the same with webinars, you don't want to be like “Hey you've never met me before, come and spend 90 minutes with me". You can do that to a certain element because if the promise of your content is so good people are going to sign up for it, having never heard from you. But if you want to build the relationship, optimized for their attendance and building a great relationship with them and making sales, then you want to invest in that relationship so they know you, they've got some great information from you, they've got that good will already. What I would encourage you to do is, by all means do send out emails after they have signed up, we even send out SMS integration saying "Hey, just a quick reminder we have a webinar tonight", anything you can do to build that relationship is good. However I will say that with when it's to mine own audience or to or an audience who that is really familiar with me. I really don't put too much effort in to doing a big campaign to those people, getting them to know me. It won't really drastically affect things too much, in fact you could find it could have a detrimental affect because people are bombarded by stuff and they already know you. So you need to do more work on cold traffic than warm traffic you can afford to not put so much effort in to the relationship building process at that stage. Joey Bushnell: That is cool and I love the text message tips because I have had that experience myself, where I've missed webinars in the past that I've signed up for, which I've was very interested in at the time but when the day came around I didn't check my inbox, I missed the reminder emails and I missed the webinar. But I've had it in the past where someone has sent me an SMS an hour before and it gave me that reminder I needed to get on the webinar and I attended, so that is a really cool tip. Glenn Bridges: We had a webinar we did back in the summer during the Olympics and I very egotistically thought my content was so good that it would pull people away from the Olympics which was a big mistake. I had my email list imported in an SMS file, when I was talking to people at the start of the webinar, I sent a text just a standard text on my phone saying "Hey, the webinar is just beginning". At that point I had not many people on the webinar about 80 people and it jumped to 150 in the course of 10 minutes as people thought "Oh crap, I forgot about this and jumped on it". So it really does work and it's a very fast way of getting people on it and it's very inexpensive to do, so just do it! Joey Bushnell: Awesome man, so just by sending that text it doubled the amount of people that showed up that is a really great tip. We've covered profit activator number one getting attendees not registrants, so what is profit activator number 2? Glenn Bridges: Number 2 is about compelling and motivating people with your offer, if you choose to make an offer. There's a bit of a discussion on this, some people are like "I just want to offer some information and then people will find out about me" or "I want to offer some information and I won't offer an offer at the end of it". Now it's OK to just do a webinar to build your audience of fans and build a relationship with people, I call it a good will webinar. I really do enjoy doing those. But listen up, most people have got a hang up about sales. They have a hang up about being sold to or selling to someone and I just want to give my 10 cents on it. You are not being Mother Teresa by not offering people a product or a service, if you believe that they could use that product or service and could do with your help. Let's say someone wants to get a certain result, they want to get from A to B. But you've shown them how to get half way there or you've given them information that could lead them directly in the opposite direction without information, advice or your help, whatever form or medium that comes in, you are actually doing them a disservice in doing that. I would really encourage you to put aside your own hang ups about offering a product on a webinar. You can do it in a classy, cool way where you can say “Hey, if you need some help with this I'd be delighted in doing so, this is how it can work in doing that.” So if that is something you decide to do, which I would encourage you to do in most situations, your focus needs to be on profit activator number 2, how can you compel and motivate people with your content, message and offer? So this is a much bigger conversation that we can have today, however I would like to give some advice and pointers on that. What I would encourage people to do is focus on two things... First of all focus on, of course, giving great value. Most people have come to this assumption that the more content I give away, the less I'm going to encourage people to work with me. That is absolutely not the case. If you've ever had an experience where you've given away so much information and you have not managed to convert that person into a customer or into a client, it was not down to how much great information you gave. It was down to the fact that you didn't really build the need for your product or service. In other words, you didn't show people just how much this can help them and really solve their problems. Let me give you an example... one of my clients is a personal trainer, actually that's an insult, he is one of the top body transformation experts in the UK and he has a program which he charges £10,000 for. We did a webinar and he was talking about the 5 bicep building exercises everyone needed to use to put on 1 inch of muscle in 30 days. Now if you're interested in going to the gym and building muscle that is a compelling argument for you to stay on a webinar. He gave away all great content and of course he had a product to offer at the end, he wanted to offer a DVD set with training on all of these different exercises. At the end of it what he turned around and said was "Look these exercises are fantastic they will really help you out and you will put on a lot more muscle, however I need to be frank with you. If you don't get your nutrition down you are going to spend a lot of time in the gym with very little gain. In fact you could work all the time you wanted in the Gym but if you don't know how to feed your muscles you will never put on that inch of muscle, let alone any inch of muscle. Which is why I have this training for you on what you need to eat, how you need to eat it as well as all the other exercises". Now that is an ethical stand point because if my client had just decided to send them off into the distance with all of this information, naively and without all of the right resources. They could easily spend the time and money going through the disappointment of never getting any results. Instead by saying "Look this is something you need to do and it is something that can help you, here it is". So I encourage you to really look at how you can give great value, build the need and most importantly, how you can really energize and engage the audience. You can't have an audience of passive people on the end of a webinar. They can't just be sat there twiddling their thumbs, checking Facebook while you're doing it, you need to keep it really engaged. So use lots of questions, really interact with your audience and that will help them to really engage with you and what you've got to say and ultimately that will result in more people taking you up on your offer. Joey Bushnell: OK, so what is profit activator number 3? Glenn Bridges: So number 3 separates the boys from the men. Sorry to be sexist I'm sure there are lovely ladies listening so it also separates the girls from the women! So if we come back to a typical situation from someone running a webinar, what they will want to do is promote their webinar, run their webinar, hope for some sales, have some sales go through then say "Great, fantastic! I'll stop that and do it again next week". That is a really naive way of looking at things. A more sophisticated way of looking at things is looking at the follow up. Now how many times have you heard ad nauseam, that the fortune is in the follow up? We have heard this time and time again, I'm sure you've heard this a million times too. This is no more true than on a webinar. There are 4 types of follow up that I like to do... Now If you can't do all of these in the beginning because it's a bit sophisticated, I realize I've got systems and I've done this a few times, I know what I'm doing there, just use a basic follow up. Let me give you the creme de la creme and you can decide which is best for you. I do a 4 part follow up. I do a follow up to the people who didn't attend my webinar, a follow up for people who didn't buy anything from my webinar, a follow up for people who didn't stay to the end of my webinar, as a 3 main part follow up, I'll tell you about the 4th in a minute but let's go through the 3 first... For those who didn't attend my webinar... I'm going to write to them and say sorry you missed my webinar, here is the next date you can catch it and here is where you can sign up to do that. That works great and you will find that is the easiest low hanging fruit. Don't take it personally if people don't turn up to your webinar, some people just have life happen, that happens all the time. I have one example of a follow up sequence for customers that didn't attend and one lady, who I didn't know who she was at the time but I just emailed her saying “Hey, sorry you missed the webinar, here is where you can get it again.” I wrote to her 3 times and each time she wrote back to me and said “Hey, Glenn I'm sorry this thing happened with my mum I'm sorry I missed it.” So I said just being generally concerned “Oh I'm sorry to hear that, how is your mum, what's happened?” I got into just a little bit of dialogue, this kept happening and I thought she's never going to watch this webinar. I thought that's fine but she was interacting with me and I liked having a bit of interaction with her. Anyway, the 5th time the email went out, it was a 5 part follow up sequence, she managed to get a webinar and she attended it and a week later, I had this influx of sales for a webinar at a time of day I didn't normally get sales through, it just doesn't happen that time of day. I wrote to each of these customers saying thank you so much, how did you hear about us? It turns out the lady I followed up with, had an email list, not very big but it was very responsive. She emailed them saying "this Glenn Bridges guy, you need to check him out not only is his content fantastic but he makes a massive effort of following up with me and did such a good process I can tell that he really cared about me, go and check it out". Now she hadn't told me that, I found out through new customers. So of course I jump on the phone to her and say "Thank you so much for doing that, it's really wonderful" and she was just really impressed with my follow up process. Things like that will happen for you. I can't guarantee that customers will start promoting your stuff for you but I can guarantee people will like it. So in the interest of time let me just rattle off the other follow ups, so that was for the people that didn't attend. Of course, the people that didn't buy that's an immediate opportunity for you to follow up and offer people another bite at the apple. Some people just don't like webinars and they won't buy on a webinar. They are in the minority but some people won't, so by recapping the offer or adding in a few more bonuses that can really push people over the edge and drive them to that sale. Then next follow up I do with people is, people who didn't stay on a webinar, so for whatever reason, they left. Some people leave because your content is boring, some people leave because it's not of interest to them, some people leave because the technology lets them down, their wife or child walks in the door and something happens or they just need to go because you are over running. Don't take it personally, just follow up with them. We do a follow up with those people and we don't get as good results as the first 2 follow ups but again it's another good opportunity or another bite at the apple. Then the final follow up we do is with people that bought. So normally we don't just stop and say thanks for buying our product, what we then do is offer them any other solutions that could be of use to them. It's a typical up-sell model, we call it up-solutions. I know that's cheesy but I'd prefer to think of it as.. what else can I offer these people that is of great use to them? Rather than how can I screw more money out of people and make it real transactional. So we will put people through a series of emails saying "Hey, how are you doing with this? Do you need any help with this? Is this really good?" and that brings additional sales for us. So that is our 4 part follow up process. That will increase your overall webinar revenue anywhere between 15-45 %, it really is a massive opportunity that you need to implement. Like I say if you can't do all four, just start with one because you will make more money from it. So that in a nut shell is the 3 profit activators for generating more sales from your webinar campaigns. Joey Bushnell: Awesome Glenn, so just to recap on those three profit activators because they are so important, if you miss any one of these out you're leaving money on the table. So profit activator number 1 was focusing on getting attendees and not registrations and in your case you were almost doubling the amount of people attending. Profit activator Number 2 was educating and motivating attendees to follow your call to action. Just out of interest Glenn, any sort of measurable improvements there in terms of how many you sold on the webinar itself? Glenn Bridges: Yes, so typically, we really measure a lot of this stuff so I could tell you what a £97, £197, £497, £1,000 product for different conversion rates for different traffic sources. So I can tell you it's going to be this much for cold traffic and this much for warm traffic. If you are looking to sell a product any where between under £100 to £500, with a particular content formula we use and the close we use, with warm traffic, that's traffic that knows you either by email, video or wherever you've got your database from. We easily do between 25-35% in sales. It can be higher if you are talking about lower priced products or if you've got more of a relationship with your list but that is good. But expect it to be slightly lower if you are doing it with cold traffic just because these people don't know you yet and they are not as familiar with your stuff. Joey Bushnell: OK so we are getting a lot of people on the webinar and maybe selling to about 25-35% of them. Then with the third step of advanced follow ups we can increase that by maybe a further 15%, 30% or 45% on top? Glenn Bridges: Yes, ideally in those 3 units we look to improve our attendance every time by 30%. We look to get conversions, with higher priced products its very difficult but perhaps with lower or medium priced products we look to get to about 30% conversion rate as a minimum. Then we look to close another 3rd on the follow up. I'd like to give one very quick tip - Webinars are not a selling event. Now that is going to sound very fly in the face to what you've heard, they are not a selling event. They are a selling process. So from the moment someone signs up with that webinar or clicks that first email and enters into that conversation with you, work on the basis that if they indicated any interest in whatever you have to talk about, assume then that in the next 2 years that they are going to invest in getting that problem solved with you or someone else. So really look at it as the webinar is the start of the conversation and your follow up could be the next 30 days after that webinar and you should be continuing that conversation for the next 18 months or more. So really look at it as the start of the conversation. You might close a great percentage of people on that webinar but if you want to close a much, much larger chunk of those people that signed up, think long term like the next year, two years, "How am I going to educate, compel and motivate these people to want to work with me?". Joey Bushnell: That is brilliant Glenn, thank you for that, it's some really good measurable results and improvements that can come by doing this stuff. What more can you offer us Glenn? Do you have anything else if we want to work closely with you or want more of this kind of information from you, if we are thinking of running webinars or we already run our own webinars but we could really do with improving the response, what have you got for us? Glenn Bridges: Yes I do, so what I have done is prepared something a little but extra special for your audience Joey because I really respect and admire what you are doing, the content and the great stuff you are doing out there and I wanted to do something a little bit special for your audience. So what I have for anyone listening today who thinks this is something I need to be doing or is maybe doing already and is looking to ramp up the revenue you can make on a campaign level by implementing these 3 profit activators and much more, is I have a strategy session with me that is completely free, I won't charge you for it. You can jump on the phone with me, we can diagnose your business or look at any campaigns you have run. We can look at how you can integrate webinars into what you are doing and come up with a game plan of how you can use webinars in your business to create a profitable webinar sales funnel. Now I am limited in space just as I'm sure you are, I'm very busy but I want to put aside some time to talk to you. So if you'd like a space to grab and secure your place go to videovanguards.com/session. Go there for the details on that page. Then someone from my team, probably a gentleman by the name of Claude who is my right hand man, will set up a time that is good for both of us to speak. We will spend about an hour on the phone and come up with an easy to follow and implement plan for you to bring webinars into your business. So take me up on the offer and jump on that now while spaces are still available. Joey Bushnell: Glenn that is really generous of you. It's not everyday you get an offer to work with one of the UK's leading webinar experts for free. So if webinars are something you do or are thinking about doing get in touch with Glenn, it's free which is incredible. Glenn thank you for that offer and thank you for all the brilliant content you have given us on the show today. Glenn Bridges: You are more than welcome. I want to extend my gratitude to you Joey, for allowing me to come and share some great content, I hope it's been useful to you and those listening. Thank you so much.

If you want to make a nice bundle of money online in a short amount of time, without doing a lot of work, and help the largest number of your customers at the same time, then you need to run a webinar class. I started doing this in 2008 (the same year I bought my house), more than doubled my online income the following year AND quit my job just a few shorts months after I started doing webinars... "How to Run a Webinar Class" FREE Report Subscribe on iTunes - RSS Podcast Feed Like the Robert Plank Show on Facebook Do you like the sound of getting paid for a product before you create it? What about making $497 or $997 per sale instead of a measly $5, $10, or $20? Today we're going to cover how you can use this thing called a live webinar to create information products that make you money before you create them, as you create them, after you create them, and over and over again. As someone who wants to make money from the information you have, this is the best, the fastest and the most profit-producing way to make money from your knowledge and create these things called information products. Topics covered: The exact steps you need to take today to go from idea to a real life rapid product launch The secret to modularizing your upcoming course (that way it's easy, fast, and fun for you to create -- PLUS your customers get quick and massive results from your training -- so they'll buy from you over and over again) My personal secret to customer engagement, retention, and results that most product creators miss -- but now you have the secret weapon How to run a webinar business so it doesn't take up any longer than 1-hour per week Check it out right now! This is a "normal-length" episode so you can listen to it even if you're a hurry, this is perfect timing for you if you're sitting on the fence about joining our upcoming Webinar Crusher class and need one last thing to push you over the edge...