Podcasts about gkic

Back to Back trips to Canda to sit down with a multi-millionaire entrepreneur, author, and sought-after coach who empowers driven men to achieve massive success while enjoying an incredible life. He touches on:Exit Strategy HelpLessons from working in Multiple Sectors: (BadAss Brotherhood (current coaching and consulting business). Former owner of McLean Insurance, Perth Blue Wings Junior Hockey Club and the Father & Sons Barbershop in Perth Ontario, Canada)Present Bank v Future BankBusiness Without Excuses: How to “Get It All Done” and Have Fun Doing ItKnown for his no-nonsense approach and unwavering generosity, Michael McLean has built a thriving business and passionately supports numerous charities.A former professional hockey coach, Michael disrupted the insurance industry by tripling his father's agency's size in just three years. He's a renowned speaker, a 2009-10 GKIC "Marketer of the Year" award winner, and a champion for children's literacy and animal welfare. Michael splits his time between his Canadian and Florida homes with his wife, daughter, and beloved Black Lab.**Support the showIf you want the freebie from our guest, have a question for the host or guest, or are looking to become a guest or show partner, email Danica at PodcastsByLanci@gmail.com to get connected.Music Credits: Copyright Free Music from Adventure by MusicbyAden.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comTampa Counseling and Wellness: www.tampacw.com

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick's incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.Guest IntroductionNicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he's passionate about helping businesses build high-impact sales teams that get results. He's an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.Building High-Impact Sales Teams - Key TakeawaysNick emphasizes that if you're serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they're not naturally great at sales.Today's buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.Finding the Right SalespeopleNick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.Your job postings should work like your marketing: they must attract the right candidates and repel those who aren't a fit.Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.The Pandemic's Impact on the Info SpaceThe pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.Building Trust in Today's MarketRegularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.Expanding Marketing...

Welcome to the inaugural episode of the Sales Mavericks & Marketing Rebels Podcast, hosted by Nicholas Loise and Marco Salinas! In this kickoff episode, we dive deep into the essence of authenticity in sales and marketing and unveil the immense power of podcasting for business growth.Nicholas Loise, co-host and founder of the Sales Performance Team, kicks things off with a nostalgic nod to the 70s, discussing the yacht rock classic that sets the tone for today's conversation. This introduces a discussion on how people have found connections—from newspapers to modern platforms like Tinder and Craigslist—highlighting the evolution of networking and its importance in today's business landscape.Marco Salinas, head of Pina Colada Marketing and Pina Colada Podcast, joins Nicholas in exploring the world of podcasting. They emphasize that in an age where honesty and transparency are paramount, podcasting offers an unparalleled medium for business owners to connect deeply with their audiences. Referencing thought leaders like Gary Vaynerchuk, they advocate that every business owner should consider starting a podcast.The hosts aim to build a thriving community of entrepreneurs and sales professionals. They discuss how every podcast episode can provide profound insights into niche subjects, making it an invaluable tool for business growth. Marco touches on the “Pina Colada principle,” emphasizing the importance of nurturing existing clients through repurposing podcast content.Nicholas Loise shares his journey, highlighting his time at GKIC and the foundation of the Sales Performance Team. He discusses the distinct roles of entrepreneurs and small business owners, emphasizing innovation and continuous diversification. The conversation is a candid reflection on what it means to be authentic in networking and sales, noting that genuine connections often yield the best business opportunities.Ending on a high note, Nicholas and Marco encourage listeners to dive into the world of podcasting, offering tips for first-time hosts and underlining the importance of good communication and positioning in branding. They outline upcoming plans to bring inspiring guests on the show to share their entrepreneurial journeys.Join us in this episode to learn how embracing authenticity and leveraging podcasting can transform your business strategy. Take the first step in becoming a sales maverick or marketing rebel by tuning in now!Show Sponsors:The Sales Performance Team, founded by Nicholas Loise, is dedicated to helping small businesses and entrepreneurs excel in their sales endeavors. They offer an array of services including sales playbook creation, sales team management, and outsourced sales support. Their primary focus is on improving sales processes and systems to drive performance and results. By leveraging their expertise, they equip businesses with the necessary tools and strategies to enhance their sales operations and achieve sustained growth.https://salesperformanceteam.com/Pina Colada Media is a full-service Podcast media agency dedicated to empowering business owners with top-notch podcasting services. Marco Salinas, the mastermind behind Pina Colada Media, runs his team with precision and creativity to help you reach your marketing goals. From creating dynamic sales pitches to helping businesses harness the power of podcasting, Pina Colada Media stands out by creating compelling content that engages and converts. Their expertise extends beyond tech industries, with a strong affinity for aiding thought leaders, entrepreneurs, and non-tech businesses in amplifying their voice through tailored marketing strategies.The secret behind Pina Colada Media's stellar success lies in its unique approach, aptly named the “Pina Colada Principle.” This principle emphasizes nurturing existing clients and repurposing podcast content for emails and newsletters, creating a cohesive and continuous engagement strategy. If you're an entrepreneur looking to elevate your marketing game, Pina Colada Media is your go-to partner to navigate the ever-evolving digital landscape. Visit their website today to learn how they can help you make waves in your industry.https://www.pinacoladamedia.com/Sales Mavericks and Marketing Rebelshttps://businessinnovatorsradio.com/sales-mavericks-and-marketing-rebels/Source: https://businessinnovatorsradio.com/business-and-marketing-insights-with-nicholas-loise-and-marco-salinas-first-episode

Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success.

MAGICAL CUSTOMER EXPERIENCEDoes creating a magical customer experience sound like a bunch of marketing pie in the sky?Well, today's Summer Classic guest is a Disney management alum, and he says that you don't need a roller coaster or nightly fireworks to create a magical customer experience. What You'll Discover About the Magical Customer Experience:* How to adopt the magical customer experience for your business* How small gifts create a magical customer experience and increase revenue* How to get ideas for making your own magical customer experience* How Disney's Law of Unlimited Abundance fits into the magical customer experience* How to keep new hires from ruining the magic* Salvaging the magical customer experience when things go wrong* 2 ways businesses diminish the magical customer experience* And MUCH more. Guest: Vance MorrisVance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience.After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton.2015-2019 Longest Reigning Marketer of the Year, GKIC & Dan Kennedy Award WinnerRelated Resources:If you liked this interview, you might also enjoy our other Customer Satisfaction episodes.Contact Vance and connect with him on LinkedIn, Facebook, and Twitter.Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential.Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful.Follow on your...

Send us a Text Message.Discover the secrets of successful entrepreneurship as we welcome Nick Loise to the Elevate Media Podcast. From his days in corporate America to becoming the President at GKIC, Nick's journey is inspiring. Learn how working with marketing legend Dan Kennedy shaped his approach to business and the strategies he used to build a supportive entrepreneurial network. Nick emphasizes the power of direct response marketing and shares invaluable insights on leveraging experience to drive business success.Unlock effective messaging and marketing strategies that elevate your brand's presence. We dive into the importance of video content in today's marketing landscape, exploring how platforms like TikTok, YouTube, LinkedIn, and Facebook can be game-changers for engagement. We also discuss hosting events to create repurposable content and the importance of timely follow-ups with tools like Google Alerts and LinkedIn notifications. Stay ahead of industry trends and client needs with strategies that ensure your messaging stands out.Finally, we delve into the evolution of sales strategies, highlighting the necessity of personalization and research to make meaningful connections. From personalized videos and direct mail to creative tactics for engaging B2B clients, this episode is packed with actionable insights. Learn how to engage multiple decision-makers and maintain post-purchase solid relationships effectively. With unique touchpoints like personalized holiday cards and welcome boxes, discover how to break through the noise and make a lasting impression in your sales efforts. Join us for this episode filled with practical tips and creative ideas to boost your sales game.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Support the Show.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

After you've finished your copy, how do you know that you got everything right and haven't left anything out? There are several good ways to double-check, but I don't think there's one more fun than Jack Turk's Killer Copy Checklist. It's an 8-page PDF, written and presented like a comic book. But it's serious stuff, in an easy-to-take form. Today Jack's going to tell us about the checklist and make it available to you free… free… free of charge. To understand why this is such a good checklist, you need to know a little bit about Jack. He's our returning champion, and we're really happy to have him back today! Jack has decades of experience writing for corporations like Microsoft and Kodak, as well as a number of small businesses including dentists, attorneys, even magicians. As the voice of Dan Kennedy at GKIC and many other high-profile thought leaders, his sales copy has generated millions of dollars in sales and he's now known as the world's FASTEST Copywriter. Jack was also host of the highly successful Copywriting Summit, and was kind enough to invite me on to talk about headlines and hooks. Today he's going to walk us through his Killer Copy Checklist. It's as good as anything I've ever seen, and a whole lot more fun! Get yourself a free copy of Jack's Killer Copy Checklist here: www.writekillercopyfast.com/checklist Download.

For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.” That happened in Chicago in the early 1900s. Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it's time to update the definition. Donnie is our returning champion. He was on a couple months ago to talk about his great new book, Subject Line Science. But this time, he's got a new idea that may stop you in your tracks. Donnie knows whereof he speaks. He has generated over $130 million in sales for his clients, which include Agora Financial, Dan Kennedy's GKIC and Early to Rise. And he has shared the stage with copy legends like Parris Lampropolous, Clayton Makepeace and the other David, David Deutsch. We take a deep dive into Donnie's stunning new idea today. Donnie's Book, Subject Line Science: https://www.amazon.com/dp/B0CPRRS2LKDownload.

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out. A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer. MagneticMarketing.com NoBSLetter.com

What do the world's most experienced, successful copywriters really think? What if I could get them all together in one room and ask them to share their best ideas and techniques on specific copywriting topics they know most about? If you've ever wondered those things, you're not alone. Our special guest today, Jack Turk, wondered the same thing. And next week, he's going to give you an answer, at no cost to you, to hear what some of the world's top copywriters have to say. Including David Deutsch, Dave Dee, and another David, I can't remember his name right now. Plus many more! Jack's going to tell us all about it midway through the show. You should know he has decades of experience writing for the big guys, like Microsoft and Kodak. Plus many smaller businesses including dentists, attorneys, even magicians. As the voice of Dan Kennedy at GKIC and of many other high-profile thought leaders, Jack's sales copy has generated millions upon millions of dollars. Plus, he's now known as the world's FASTEST Copywriter. You can sign up for free access to the Copywriting Summit here: https://go.360summits.com/t?orid=579093&opid=150 Download.

In this episode, Nina Hershberger interviews Jack Turk, a fast-writing copywriter with decades of experience and expertise in the field.Jack shares his journey from being a technical writer to becoming the head copywriter at GKIC, where he became the voice of Dan Kennedy. He also shares his experience in performing radio comedy shows with famous comedian Tim Allen.Jack emphasizes the importance of writing copy fast, as it allows copywriters to be more productive and generate revenue. He also explains how AI has changed the world of copywriting and how it can be used as an assistant for brainstorming and generating ideas. However, he advises copywriters to provide clear direction to AI tools like ChatGPT in order to get the desired results.When it comes to small business owners, Jack emphasizes the need to understand direct response principles and the importance of creating compelling offers. He advises small business owners to focus on building relationships with their audience and providing value in their copywriting. He also suggests joint ventures with related businesses to offer added value to customers.He highlights the power of personality in marketing and encourages small business owners to be unique, entertaining, and relatable in their copywriting.He is hosting an upcoming Copywriting Summit, where he and 25 other experts will share valuable insights and strategies to improve copywriting skills. The event is virtual and free to attend.To learn more about Jack Turk and the Copywriting Summit, visit www.copywritingsummit.com.Key Points:Writing copy fast is essential for productivity and revenue generation.AI can be a valuable assistant for brainstorming and generating ideas, but clear prompts are necessary.Small business owners should focus on understanding direct response principles and creating compelling offers.Building relationships and providing value in copywriting is crucial for success.Personality and entertainment can make copy more engaging and relatable.The Copywriting Summit, featuring 26 experts, is a free virtual event that offers valuable insights and strategies for copywriting improvement.MegaBucks Radio with Nina Hershbergerhttps://businessinnovatorsradio.com/megabucks-radio-with-nina-hershbergerSource: https://businessinnovatorsradio.com/jack-turk-explore-the-possibilities-of-using-ai-tools-like-chat-gpt-for-brainstorming-ideas-and-generating-creative-copy

When you sit down to write an email, you are presented with a barrage of questions and problems. Not only how to get it opened, but how to get click-throughs. An even bigger problem which most people don't deal with is, how does your subject line affect the number of sales you ultimately make? Our guest today, returning champion Donnie Bryant, has spent a lot of time thinking about these questions—and a lot of time rigorously testing different approaches to come up with some definitive answers. Donnie has written a great new book, “Subject Line Science,” which we'll talk about today. To refresh your memory, since it's been three years since Donnie was on the show, Donnie has generated over $130 million for his clients, which include Agora Financial, Dan Kennedy's GKIC and Early to Rise. He's shared the stage with copy legends like Parris Lampropoulos, Clayton Makepeace and the other David, David Deutsch. Today Donnie is going to zero-in on his current focus, which is email subject lines. I've read his book and you should too—I've learned a lot. But even before you see his book, you're going to learn plenty on the show today. Get Donnie's book here: https://subjectlinescience.com/ Download.

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Rob Anspach interviews the magnificent Dave Dee on attraction marketing, selling from the stage, plate lickers, mastering your craft, GKIC, origin stories and why most entrepreneurs muddle their sales process. The post Ep 254 – Becoming A Client Attraction Machine first appeared on Rob Anspach's E-Heroes.

Sales Performance Team founder Nicholas Loise returns to the Cold Star Project. He was President of Glazer Kennedy Inner Circle - GKIC/Magnetic Marketing, involved with GKIC 8 years; Owner of a Direct Response Agency and Outsourced Sales Leader Company; Adjunct Professor of Marketing, North Park University; MBA from North Park; VP Sales & Marketing Provena Mercy Medical Center 9 yrs, a $156 Million division. With host and fellow sales expert Jason Kanigan on the Cold Star Project, Nick illuminates how brick and mortar business owners who lead sales teams can get better results. Not only can they increase their enterprise valuation figure, but they can also see lower sales cycles, better visibility into what's happening, and of course improved revenue. Is there a hole in your sales process, or do you have to create your sales process? Join us and find out! USEFUL LINKS: Nick Loise email at Sales Performance Team: nick@salesperformanceteam.com Nick Loise phone number: 847-720-4264 Playlist: https://www.coldstartech.com/play Subscribe: https://www.coldstartech.com/subs Talk to Cold Star: https://www.coldstartech.com/bookcall

In this episode of the Millionaire Mindcast, we have an incredible guest Scott Hallman who talks about his moments of failure as an entrepreneur, his greatest learning lessons, the formula on how to implement things, the process of building a business, the right mindset for entrepreneurs, profit-optimization, the importance of having a business recession system, and selling successful companies! Scott Hallman is a serial entrepreneur, profit optimization expert, CEO and founder of 2 Inc 500 listed companies, #1 bestselling author, top speaker, active investor, hyper growth management consultant, business and leadership coach, and mentor to multiple Inc. 500/5000 companies and industry leaders including Tony Robbins, Joe De Sena, Chet Holmes and other business celebrities. He has been a featured speaker at Tony Robbins Business Mastery, Eben Pagan's Altitude and Accelerate Seminars, GKIC's SuperSummit, Jay Abraham events and has spoken at countless other events and seminars around the world. His focus is helping companies increase profits and significantly increase valuation, especially those Baby Boomers owned companies. He is providing growth strategies and coaching to entrepreneurs, to accelerate growth, profit, and maximize business valuation! All entrepreneurs who did successful business have got through bumps and bruises. Business ideas are everywhere but it's always hard to implement them. Scott went through all of these from building, creating a business system that is recession proof, to selling a business. He has the mindset of always trying to elevate people up. His job is to make everybody better. Presently, Scott helps other entrepreneurs to start and thrive their business. Applying all his knowledge to actual business, and helping them with the latest market strategy.   Some Questions I Ask: Who is Scott Hallman? What was it about you that had attracted those quality leaders of success to want to get partnership with you? Where did entrepreneurship start for you? How did you go about creating systems and what's your hiring process look like? What were some of the key things that have helped you beyond systems that scale the company, your time and skills? How did you carry out that delivery of vision, and maintain the culture of excellence? What are some of the things that you are proudest of your organization? How did you get to a point where you knew it was time to sell? Where do you guys start on identifying how to create that business growth? What are other important success-drivers for hyper-growth for any organization? What do some of your financial rhythms look like? How did you bounce back from selling your first business? What did you learn about wealth, and what wealthy means to you?   In This Episode, You Will Learn: Why system is a vital in business Creating excellence momentum in the company Pre-preparation to get the business to sell The 2 reasons why entrepreneurs sell their business The profit-drivers that increase the value of a company   Quotes: “If you don't know where you were in the past, it's pretty hard to predict where you will go in the future.”   Connect with Scott Hallman on:   The 7 Success Drivers to Hyper Growth book by Scott Hallman Scotthallman.com HyperGrowth Business Podcast Facebook Twitter LinkedIn   Sponsor Links: Policy Genius Talkspace use code for $100 off: MINDCAST GoBundance  - Text: MILLIONAIRE to 844.447.1555 Credit Investor List - Text DEALS to 844.447.1555 Free Financial Audit: Text XRAY to 844.447.1555   Connect with Matty A. and Text me to 844.447.1555  Show Brought To You By: TheRichLifeAcademy.com Episode Sponsored By: TheRichLifeStore.com Questions? Comments? Do you have a success story you would like to share on the show? Send us an email to Questions@MillionaireMindcast.com

Welcome to the Evolvepreneur Secrets Show Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Jack Turk ... For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. But on my 50th birthday, I marched into my boss's office at Microsoft and told him “I'm quitting to become a magician.” Because even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride – with plenty of ups and downs. I'm an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy legends. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy's company – GKIC – where from 2012 to 2015 I led the copy team as Head Copywriter... becoming known as the voice of Dan Kennedy. Today I provide marketing / writing services and counsel to a variety of clients in many different industries. My key superpower – I write FAST. Extremely FAST. I was the fastest writer at Microsoft and I daresay I'm likely the World's FASTEST Copywriter today. My passion is helping small business owners and entrepreneurs discover how write their own marketing materials FASTER.

Vance Morris is a Customer Service Speaker and Service and Marketing Strategist at Deliver Service Now Institute, where he shares insider secrets of how the magic of customer and guest service is created. He is a 10-year Disney veteran, having spent 10 years working for the mouse at Walt Disney World in Orlando, Florida. His Disney service and direct response marketing business allows him to coach companies that create Disney-style service systems and then monetize them through direct response marketing. Vance is also the longest-reigning marketer of the year at GKIC. In this episode… Nobody does a lasting experience like Disney. Imagine if you knew all the insider secrets Disney uses to create jaw-dropping experiences that turn customers into lifetime ambassadors. The good news is, Vance Morris is here to share the secrets and help you attract lifelong clients. Vance shares insight into how Disney goes out of its way to repeatedly create the best first impression, ensure that employees love what they do, and he shares how you can implement these techniques in your business. There's so much packed into this episode, including how answering the phone can be a game-changer.  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring 10-year Disney Veteran, Vance Morris. They discuss the value of creating an experience out of mundane tasks, what Disney can teach you about attracting and turning prospects into lifetime clients, and lots more. 

Thoughts on customer experience from a recent interview Brian saw between Russell Brunson and Dan Kennedy. https://www.youtube.com/watch?v=AI2tkJrjpck Transcription Brunson, Kennedy and customer experience. Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Yesterday we were talking about the VIP treatment, and how Disneyland has been able to do that for years with their club 33. Very exclusive thing. And I'm going to draw on where Walt may have gotten one of those ideas from in a future episode. But let's continue the concept of VIP treatment, and how to really be able to offer as much as possible to the small group of people involved in your customer base that are willing to pay large amounts of money. Okay. So, this, this harkens back to in fact, it's a principle that Dan Kennedy teaches, which is ironic that Dan Kennedy was recently his while his intellectual property was all under the auspices of a company called magnetic marketing and magnet magnetic marketing was just purchased by Russell Bronson's company Click Funnels. And so Bronson and Kennedy are working together. And directly which is funny because Bronson learned a whole lot of what he got from Kennedy initially. It's a very good match, I would say, and what you're starting to see some really cool stuff that Bronson is starting to put out, starting to take a lot of this material that's been out there for a long time and make it a lot more accessible. So there's already been a gold membership for $97 A month and a, and a diamond membership for, you know, $297 a month. And they, these are amounts of stuff that you get in the mail or access to online. That that gave you a certain amount, then you're getting, you're getting all this material in on a monthly basis to help you with marketing for your business. This is the basic idea of magnetic marketing. Instead of going through the details, you're welcome to go and look into it. It's a great deal. They got a great organization over there. What's really interesting is that they introduced a third level, which has not, there hasn't been anything like this for quite a while and magnetic marking previous to that GKIC and so forth. That organization has not offered this third level. And they just came out with what they call the Insider Circle. And you can find out more the insidercircle.com. I don't get paid or anything from Russell or Dan or anybody. So I'm just showing you kind of an example of somebody offering a higher tier. So you go from $97 a month to $297 a month and the people who really want like, everything that's currently available, or for the most part that's for sale by Dan Kennedy, you can get that boy that looks horrible with my shirt hanging down like this. You can get that the includes what they call the whole enchilada, which is most of everything that's out there for sale by Dan Kennedy search engine that you can find this stuff though. You've got people that can actually support team that will actually help you to implement these ideas and new tools to be able to do that that they've never had before. They're charging $1,000 A month or $10,000 a year for this whole big thing called the insider circle. It just shows you what's possible. What if, what if you can offer everything What if you can offer the moon? And what would be a reasonable price for it? It's something that you ought to think about for your own business. What if you were just after that small bout, I mean honestly, in most businesses it's between the top one to 5% of all your ongoing customers, your regular customers, out of that group of regular customers is about one to 5% that will possibly fit in probably even smaller, they'll possibly even fit that high end that VIP experience. And that and not that they don't have higher things. They have masterminds and so forth available for magnetic marketing, but this was the next rung on the self,

MAGICAL CUSTOMER EXPERIENCEDoes creating a magical customer experience sound like a bunch of marketing pie in the sky? Well, today's guest is a Disney management alum, and he says that you don't need a roller coaster or nightly fireworks to create a magical customer experience. So stay tuned and let's find out how. What You'll Discover About the Magical Customer Experience (highlights & transcript):https://businessconfidentialradio.com/?p=126307&preview=true# (HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT) * Unpacking the magical customer experience [01:26] * How to adopt the magical customer experience for your business [04:25] * How small gifts create a magical customer experience and increase revenue [07:28] * How to get ideas for making your own magical customer experience [08:28] * How Disney's Law of Unlimited Abundance fits into the magical customer experience [12:05] * How to keep new hires from ruining the magic [15:10] * Salvaging the magical customer experience when things go wrong [17:17] * 2 ways businesses diminish the magical customer experience [20:07] * And MUCH more.  ♥ Share this episode with someone you think will benefit from it. ♥ ♥ Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential )♥ Guest: Vance MorrisVance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience. After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts. Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, http://www.deliverservicenow.com/ (Deliver Service Now!), consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it. Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton. 2015-2019 Longest Reigning Marketer of the Year, GKIC & Dan Kennedy Award Winner Related Resources:Contact Vance and connect with him on http://www.linkedin.com/in/vancemorris (LinkedIn), https://www.facebook.com/DeliverServiceNow (Facebook), and https://twitter.com/DlvrProfitsNow (Twitter.) Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential) Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful. Follow on your favorite podcast app http://bit.ly/bcnlisten (here) as well as on https://twitter.com/businessconfid (Twitter), https://facebook.com/businessconfidentialnow (Facebook), https://www.youtube.com/c/HannaHaslKelchner (YouTube),...

What is the future of funnels...? With meta-verse coming, what should we be focused on now!? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man? Josh Forti: I'm doing awesome, man. How are you? Russell: Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it? Josh: Yeah, it did, a little bit. It was super good. Russell: …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy. Josh: It's tough. Russell: It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song? Josh: Let's do it. Russell: Let's go. Josh: Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find something." And I'm like, "oh, all right." And so- Russell: "You tell me." Josh: I do what I all always do and I go to the community and I'm like, if the community tells me... I loved Poland's presentation at Funnel Hacking Live it's like, "Ask, go ask your community. What did they tell you?" And so, that's what we did. I went to my Facebook group and I went on my Instagram and luckily, I have a pretty engaged following that will give us lots of feedback back. And this theme that kept coming up was funnels. And obviously, this is your world. But it was interesting because I've been talking with several different higher level people that are like, "How are all the funnels, they made tens of millions of dollars or whatever?" And it's like, "This funnel's not really working anymore. This funnel's kind of working here. This type of funnel is working." And so there's like, I feel like we're in this phase of funnels are almost evolving, where it used to be that you could run an ad to a webinar and sell a 9.97 product, and make a million bucks, and high profit margins, and you can make it work. But I was talking to Dan Henry the other day and he's like, "Dude, I can't even make that work anymore." And he's like, "And I'm brilliant at ads." And like Sam Ovens, I was talking to him the other day- Russell: Dan Henry, "I know everything." I love Dan. Josh: And Sam Ovens was like, "Man, we're probably going to shut down our front-end $2,000 program and we're going to transition up and evolve the way we do funnels." And so, funnels are the thing, obviously. They're going to be around forever, they've been around forever, you popularized them. But I want to go and take this into two parts and see where this goes. But number one, what is the foundation of funnels? What are the things that like... it doesn't matter how it's executed, the funnel itself, this is the thing that works. Because I think a lot of people get confused that... Whenever I talk to a lot of my students that are building funnels, they're like, "Should I do this type or this?" And I'm like, "The core essence of funnels doesn't change," so what are the core essence of funnels? And then two, what is the future of what that looks like rolled out with technology? Because I mean, I know it's not here yet and one of the things we'll talk about, but- Russell: Metaverse. Josh: We got Metaverse. And my wife was like, "Oh my gosh, ask Russell. If I want to be able to walk into Metaverse and Russell's going to be right there being like, "'Hey, do you want to buy my funnel cake,' click this button and you go into a portal. Instead of another page, you enter a new world that is Russell's world, that'd be so cool." But let's start with the foundation of funnels. When someone is building a funnel, when they're looking at it, what are the core pieces that they're actually looking at? Take us back to the foundation of that because I think a lot of people miss that or forget. Russell: Yeah. So, I'll take you back in history back in time so back to my beginning. Think what example I have sitting here on my desk that I can show you. So, the core, the thing you have to understand why funnels are essential, and why they'll always be here, comes back to my favorite Dan Kennedy quote of all time which is, "Whoever can spend the most money to acquire customer wins." This is the foundation but... Everything else you have understand- Josh: Like 7,000 speakers at Funnel Hacking Live all said that. Russell: Yeah, because it's the thing. In fact, you'll see, if you look at the... And maybe we'll get into this. My next move, what's happening next year for me? I'm looking at this, all ties into that as well. Why did I buy Dan Kennedy's company? Why am I doing these things? And I'll show you it's literally to solve that exact same question. So, when I got started 20 years ago, people didn't have offers yet they just had a product. So, you would be... Just say a book, like, "Okay, here's my book," and I would just sell a product, and that was what I was selling. And it worked for a long time and then guess what? Everyone else is like, "Oh, dude's making money with this product, I can make a product," they make the same product. Now you got 10 people selling a product that's similar. And so, then it's harder to compete because now you're no longer a unique thing, you are a commodity. And anytime you're a commodity, the person with the lowest price always wins. So, as soon as everyone's doing it, you got to drop at the bottom and then you lose your margin and then life sucks because if you don't profit what's the point of what we're doing? So, there's the first phase. So, then the next phase is like, "Okay, well I got a product, everyone's got the same product but how do I turn this from a product into an offer?" That was the first evolution. It's like, "Hey, when you buy my book, you also get my book, but you're also going to get my video course, my audio course, and then my checklist and my..." And all of a sudden you make something truly unique again where it's like, not just a product, but this is my offer that's specific, unique to me, that nobody else has. So that was the next evolution. And we got really good then in making offers that were sexy. It's like, "Oh yeah, everyone's selling this, but mine, if you get mine, you also da da, da, da, these other things." Right? And that's where this whole offer development started happening. In my mind, probably 15 years ago is when this became the thing that we all focused on. And whoever had the best offer was going to win because ads didn't ship that much. It was just like you're competing so now you're competing with six different people or 10 different people. So because that, Google ads AdWords cost went up, because there's 20 people bidding on the same keyword versus just you, initially. Now you're coming in, you make a better offer. Then you get the lion share people buy from you because your offer is the best. That was kind the next phase. And then of course the market evolves. Everyone gets smart. Everyone starts making good offers. Now it's like, maybe they're unique offers, but they're all good offers. Now it's like the market's getting fragmented up again. And so this is where the evolution now of funnels started happening where... And it was before. We didn't have one click up-sales back in the day. But the first thing was like: you buy my potato gun DVD, fill in your credit card, you buy it. The next page, you're like, "Do you want the potato gun kit? Cool. Get your credit card back out and fill it out again." And they'd fill out all the credit card again. Josh: Dang. Russell: But even with that, there's no one-click up-sales, man, like 15, 20, 30% people would buy the second thing. And all of a sudden, I'm selling a potato gun DVD, but I'm making 200 bucks on the back of the kit and nobody else selling potato gun DVDs was doing. I could outspend them all. So even though costs me more per click, I was able to get all the clicks because I made way more money than anybody else. So I was able to dominate the market. And that was kind of the next phase. And what's interesting is that depending on the market you're in, depends on where this is. For example, I'm in a fun phase where I wanted some side projects. So I'm launching a couple supplement companies. The first supplement company launched is called Zooma Juice. It's a green drink company. And some of you guys know, I actually worked with Drew Canole and his team back in the day on Organifi, and helped them launch that when it first came out seven years ago, and helped him build an actual funnel. And what's interesting is because of that... The green drink market is sophisticated. I went and funnel hacked, probably, 30 green drink offers before we built Zooma Juice. And all of them have pretty advanced funnels. Everyone's doing the best practices pretty well. Second company that we are starting, I acquired a bone broth company. And so I took... Got bone broth company and went funnel hacked every bone broth offer. And that market's new. Nobody had a funnel, not one. They have an offer, they have a product, that's it. And I'm like, "I'm walking into virgin funnel territory." We'll be the biggest bone broth company on the planet in like 30 days? Because there's nobody who understands any of what we're talking about. We'll outspend everybody 10 to 1 because we understand the funnel structure. So depending on what market you're in, some markets haven't even evolved to the funnels yet. Some have, that's exciting. If they have, it's like, "Cool. We got... We can funnel hack. We get good ideas of what's working." If it hasn't like, "Man, you can bring all the stuff we know into these markets and just dominate and destroy them all." It was funny, as we were buying, I was funnel hacking the bone broth offers, I was like, "There's literally not single upsell, order form bump, email sequence. Like nothing." I was just like, "This is like, oh, embarrassing. Almost too easy." That was next phase though. And then to your point, initially it was like... In fact, I remember 10 pre-click funnels. Almost every funnel was the same. It was a video sales letter order button order form upsell one, upsell two, down-sell, down-sell. Thank you, basically. That was what a funnel was. In fact, if you look at, before we launched ClickFunnels, the first T and C event, Ryan Dice and Perry, and they had this whole team event talk about, "Here's the funnel." And they had a funnel and there's only one. And it was just like, "This is the five steps of every funnel." And it fits. It was like trip wire. They had these five steps like trip wire, profit maximizer, and they five or six... They had a name for each page. And it was like, "This is the funnel." And in reality, that was the funnel. There weren't funnels. It was like, "This is a funnel. This is kind of the one." And at the time when I was writing The Dot Com Seekers book and we had been playing with different ones, but there wasn't a lot of this thing out there. Was just kind of like, for the most part, there was a funnel. After ClickFunnels came out and it gave people the ability to create things fast and start innovating, creating ideas, that. And then I was like writing all my ideas in the book and people are doing stuff. It started evolving quickly. Last seven years have evolved where now there's been like a million different funnel things come out, from webinar funnels, auto webinar funnels, high funnels, low ticket funnels, trip wires, SLOs VSLs, challenges, paid challenges, free challenges, challenges to a webinar challenges to high tickets, a webinar to high ticket. There's a billion variations that come from that which probably gets people overwhelming. And so this os what I want to tell them because, this kind of comes back to your first questions, what is it? The reality is, it's going to be shocking for most of you guys, what funnel type you use doesn't really matter. They all work. The thing that matters is the offer. You still have to make the sexiest offer. That's still the most important. We acquired Dan Kennedy's company and we're doing this merger. And like I've spent I podcast episode this morning driving to the office. I've been up every single morning at 5:00 AM because I'm so excited. Because we have a fun, we picked a funnel on structure, we have all of products. I spend a week every morning at 5:00 AM, from 5:00 till like 7:30, when my kids are getting up, in there writing the page for the copy and the offer, and then tweaking and tweaking. That's the thing. The sexiness of the offer that gets people in is the key. So I can get them in, I can use this to get them in a webinar, in a challenge, in a free plus shipping. It doesn't matter. It's like the offer is the thing that puts people in a momentum. And the thing that I'm selling, I could sell it in the webinar. I could sell it in the challenge. I like there's I could sell in all the different funnels. It would fit in all of them. I'm picking the one that I'm using because I think it's going to go... For like the launch campaign, it the one that'll probably get sells the fastest, but it'll work in all of them. And So it's understanding that, it's still coming to the core fundamentals. The funnel structure is the sales process. All of them will work. You just got to figure out better way to sell. Like that's the harder thing that people are missing. Josh: All right. So let's talk... I want to dive into that offer. When you say specifically here... Because I think, and this is just from coaching with a lot of people, the questions that I get asked when I talk about this type of stuff. You talk about the offers, the sexy thing, but how does the offer affect getting somebody to opt in? How does the offer affect my ad? How does the offer affect the training? I don't show my offer until the end after the whole thing. So how does that affect every other step of the funnel? Russell: Okay, great question. So if I can see one here. Right, sorry. I had all the examples here a second ago. Oh, well. I'll just tell you the story. So when Dan Kennedy started his newsletter, in the Dan Kennedy company, the newsletter's the foundation of everything. And we could do a whole podcast episode just on psychology of the original GKIC, when Bill Glazer was running it with Dan. But the newsletter- Josh: Sounds like a sexy topic. Russell: Yeah. It'd be really fun, actually. I love... In fact, it's funny because I spent so much time with Bill Glazer geeking out about. I knew their business really well. And when that they sold it the very first time people bought it and didn't understand the business. And I saw within weeks of them destroying the foundation, I was like, "You guys literally don't know what you bought. You should have asked some questions before you wrote a check that big anyway." But the core is the newsletter. And so I had a chance to go back in the archives. I literally... they gave me, "Here's Google drive. Everything's ever been created." So I'm like, "This is... It's insane." for nerdy Russell, everything Dan's ever said is in this drive. And most of it, no one's ever seen before, so I'm freaking out. But the newsletter started back in like 1995 ish. I was like 15 years old when it started and it was just a newsletter. That's all it was right. It's like a product. That's how they sold it. And from '95 till I think I was probably 23, 24. So, 2004, 2005 ish was when Bill Glazer bought out the company from Dan and kind of ran it, and then they launched it. Instead of a newsletter, they launched it as an offer. And the offer at the time... I still remember the day it happened because I got like 400 emails from my Yanik Silver and all the different gurus at the time. They all started emailing about this Dan Kennedy offer. And it was called the most incredible free gift ever. And in fact, internally in the company called the MIFGE offer, M-I-F-G-E, the most incredible free gift ever. And what it was, it was like, "Hey, when you sign up for magnetic marketing net letter, what you're going to get is you're going to get..." I think it's like, "$639.93 for the money making material from Dan Kennedy himself." So it was like, "We'll give you all this cool stuff when you sign up for the newsletter." And it was the bribe. It's kind of like, if you guys remember back in the day, sports illustrator. It's really hard to sell sports illustrated issues. So what they would do is they would have TV commercials were like, "Here's sports illustrator, 12 issues year about the best sports. When you sign up today, we're going to give you..." And then they had their version of the most incredible free gift offer. It was this huge football clock and the sports illustrator swimsuit issue. That was the MIFGE offer for sports illustrator. And so Dan had their... They had their MIFGE offer, and they went from having five or 600 subscribers at that time to... Bill built it up to over, I don't know, 10, 15, 20. I don't know how big it got it as peak, but 10,000 plus members. And it was because they took a newsletter and they made it an offer. And that's how they launched initially. And so the MIFGE is how they did it. Now, fast forward to Russell gets access to all this stuff. I'm like, "This is amazing." So I'm trying to sit... I sat down Monday morning. No, sorry. It was last Saturday. Saturday. I wanted to write... I didn't want to do all the pages in the offer. So I have some of my team do the upsells and down-sells. I was like, "The landing page, this is mine." I want to write because I want to make sure I get the offer right and everything. Because this is... everything hinges on this. The landing page is broken, nothing works. And so I went and I funnel hacked. I every newsletter, sales letter, I could find throughout time. I just went deep in my archives, way back machine. People I knew who publishing newsletters, looked at every variation of theirs for the last 10 years. I totally geeked out like Russell does. Funnel hacking. I want to understand how people are structuring their newsletter offers. Gore's got a ton of them. So I'm looking at tons of them and everyone I looked at, I come back to like the Dan Kennedy one I'm like this offers just not sexy. More like $630 of money making information sounded cool in 2003. But today, it's like every opt-in, people are giving a thousand dollars worth of free crap. It wasn't that sexy- Josh: Right. Inflation, baby. Oh my word. Russell: Yeah. And then I'm like, "Now my funnel nerds are going to go and they're going to sign for this newsletter, and they're going to get this newsletter from Dan. He's talking about direct mail and faxing. And they're going to be confused and they're going to cancel." I have this weird opportunity. I was like, "This is just not the right thing." And I was like, "How do I make this sexy excited? How do I get myself excited to email about it?" And then Dan's email. I got to get affiliates on board and other people. How do I make this sexy so that I can create the noise? So that when there's an ad, there's a good enough hook in the ad that people are going to click? Because if the ads like, "Old marketing, grumpy marketing genius is going to give you 300 or $639 money making material for free when you join this newsletter," no one's going to click on that. The hook sucks now. It was good in 2003, horrible in 2021. And so I'm like sitting there and I spent three hours just going to yourself. And I was like, no matter how I tried, the offer just didn't feel right. And I explain to other knight, I was like, "I know I wouldn't click and I know I wouldn't buy it. And I don't want to even email my list tell them about it because it's not that exciting. How do I structure this in a way that's going to be really exciting?" And so that the problem. This is where I got stuck at. Right. And then, after about three hours of it is when I had the light bulb, I was like, "Oh my gosh." So all of the current Dan Kennedy customers, they love Dan. They're obsessed with them. And actually, this is a fascinating step. You'll appreciate this. Have you read a thousand true fans? Josh: Yeah. I love that book. Russell: It was crazy. So Dan's company was sold initially like 10 years ago, from Bill Glazer sold it. In the last 10 years, they haven't bought a single ad. So that's the attrition of the company, that's been happening. And I'm acquiring it like, "Oh, let's buy some ads." But what's crazy is 10 years since they bought the last ad, there are almost, to a T, it's like 990 something active paid subscribers still on a newsletter a decade later, without any ads at all. A thousand true fans. Is that crazy? Josh: That's insane. Russell: Really? Josh: And you're one of those true fans because you bought the whole company. Russell: Yeah. I thought that was a fascinating side note. So anyway, that's crazy. Like Dan's people love Dan. They love him talking. If they want Dan, but they need funnels. And I'm like, I don't want to come and be the guy who acquires the company and just starts emailing his own offer. I need them to.. I need to indoctrinate them to want it. So it's like, they're going to read Dan's newsletter and how do I bridge that to ClickFunnels? And I'm like, my funnel nerds are going to read his newsletter and be like, "I don't understand. This isn't..." They need it. They don't know they want it yet. If I can indoctrinate them for a while, they'll be like, "Oh my gosh, I get this," but it's going to take a while for them to really respect it enough that they'll get it. I was the same way. First time I heard Kennedy, I was like, "This guy's old, boring, and doesn't relate to what I'm talking about." And after I went deep in, I was like, "Oh my gosh, everything he says is literal. He's handing gold nuggets out." And I was just like, I didn't notice them. Now I'm like, "Oh my gosh." And so I was like, "I need this bridge." And some people know, when I first joined the Kennedy world, we actually launched my first print newsletter right afterwards. It was called The Dot Com Seekers Journal. It morphed from The Dot Com Seekers Journal to eventually call it, The Dot Com Seekers Labs. And then it became a Funnel Report and then it became Funnel University. So I actually ran a print newsletter for 14 years. We shut it down two years ago, but 14 years I ran a print newsletter. Josh: Yeah. I remember when you shut it down actually. Russell: Yeah. And I loved it, but I just, anyway... There's reasons like the person who was publishing it, she had a baby and she retired and all these things. I was just like, "Ah. I'm, I'm focusing ClickFunnels. Don't even worry about this right now." So we shut it down. But I loved that part of it. And I was like, what if I create an offer where the concept, the story, the hook of this whole entire thing is like, "Russell bought Dan company and they're coming together to give you two things like the best foundational direct response in the world. Plus the best in the marketing, the cutting edge, the new things are happening. So you can have both sides. So you understand the foundation you need to be able to survive Facebook slapping you and all these things happening and media shifting and changing. But you also have like what's working today so you can capitalize on things in real time." What if we took those two worlds together? The baby. And so instead of just being like, "You're signing for the new, from the Dan Kennedy newsletter," what if it was like, "Dan Kennedy, Russell Brunson?" Two different newsletters. You get two newsletters for the price of one. I was like, "That's the offer. That's the hook. That's what gets affiliates excited, to get ads excited, everything gets excited around this offer." And then, every mornings at 5:00 in this morning, or 5:00 AM every morning this week, I woke up and I'm writing copy for this page of like, "Okay, here's the hook. They're coming in. And there's Dan and there's Russell." How these things are coming together. And the story behind that, how it worked and then the offer instead of just like, "Here's $697 worth of free stuff," it's like, "you get two newsletters. You get the best direct response, best of Russell, every two weeks." So you get one in the mail and then 14 days later, you get the next one. And you're getting both of these. You get the old and the new but you only pay one price. You get both for the price of one. And then you get all Dan's bonus, all Russell's bonuses. Now becomes this like insane offer where, now, it's like, "I'm excited to mail my list." We bought Dan's company, you get all my best stuff in this to get, and it's this combination. And then affiliates will be excited. It just... And maybe the hook bombs, I don't know. But it gave me the energy, just like, "Okay, now, this is exciting and sexy." And so I can turn that into webinar where it's just like, "Dan Kennedy and Russell Brunson coming together to literally blah, blah, blah, blah, whatever." Like, "Opt in here to find our webinar," and people would opt in because the story, the hook is exciting or I can do a challenge like, "The seven day challenge. Me and Dan are going to go through how to destroy your business and blah, blah, blah, blah, blah." And in the end, I'm selling a newsletter or it could be a VSL telling the story with a newsletter or could be... all of them work. The book is the secrets of story. Josh: Well, what it sounds like... Correct me if I'm wrong here, but it sounds like you just created this story about the offer. And now that you know what the offer is, and there's a reason that that came together and like, "That's what it is," now, you understand the story behind that. I'm trying to think of it like an analogy. For example, Disney world. That offer is so good. You're literally going into a different world that pretty much sells itself once you put it out there. And so once you have the story, once you have that idea around what the offer does and how it's unique and how it's it's own unique thing, then you can just take that and then it fills the rest of the funnel. Because everybody wants that thing because now the offer itself is so good. And I think one of the problems that I had, man, for so long is, I was trying to convince people that they wanted my thing be... Or convince people that they had this problem, and then that they wanted this thing, and then I would make them an offer on it. And they wouldn't get to... they wouldn't even know about the offer, or what the offer did, or like anything about it, until like forced or like right before the offer. And they'd be like, "And then I've got this offer? Boo." And because of that, there was no story around it. There's no congruency with it. And so then it was like, "Oh, I didn't even know. That's what I was here for." And then I would like try to sell them something and it wouldn't sell. And I feel like that's the problem that got solved right there, is like first you created the offer and the story around the offer and you made it sexy. And then that made everything else on the funnel super, super easy, because you were just pointing them back to that. Russell: Everything, the funnel plus all the ads. Because now the ads are fun. "Why Dan Kennedy came out of retirement? Dan Kennedy almost died. What's he doing today?" All a sudden, all these hooks that tie into that. "Why did Dan Kennedy partner with the owner ClickFunnels? Why did... Is it true that ClickFunnels was built off the back of all Dan Kennedy principles?" There's so many stories I can tell now that are hooks. That'll grab his people in or my people in or... And then the landing page. And then... It creates everything. And the people that the best in the world of this, and they also make the most money, is Agora. The good Gora publishing. They're selling newsletters. That's all they sell. Right. But every single time they have these insane stories like Porter Stan's got... I think maybe not still, but for like a decade and a half, the highest of all the Agora divisions. I think he'll do like 1.5 or 2 billion dollars a year. Like these are big divisions. Porter's letter one. And, the story was like, "The railroad across America." And it was talking about like, "The original railroad, how it happened and all the people made money along the way. And this is the next railroad that's being built. It's the digital highway and all this stuff." And that offer was selling a newsletter. But it's the story behind it that became this thing that built a billion dollar company. And they're good. They're so good at figuring out the story, those kind of things. And I think sometimes we're like, "Hey, I've created a course in the passed. You should create a course too. I made money. It's going to be awesome." And then like, "You should buy my course creating software or whatever." Like, "That's not the thing." We're so bad at telling stories. We brag about our result. We tell them making the same result and that's it. It's like, no, that's not the key. It's the story. It's the entry. It's the... We want to be entertained. We want to be courted. We want to be... that's the game we're playing in marketing. And so when you figure that out... The offer is actually sexy. And then why is that sexy? The sexiness is not just, "You get a bunch of crap." The sexiness is the story about like how this was created. Josh: Literally what it does that. Russell: That's the fascinating part. Josh: Yeah. Yeah. Catherine Jones. One of her favorite things is, "When your stories become their stories, then your solutions become their solutions." and that's literally what this is. If you can tell them a story where they like it and they're like, "Oh my gosh, this is amazing," then, go and do it. So for example, Harry Potter world. The story, it... My wife freaking loves Harry Potter world. I mean, that was her thing. When we went down to Funnel Hacking Live, it was like, we were going to take a half a day just to go to Harry Potter world. So we showed up and then it was like, "Hey." Miles is like, "Dude, the buss is leaving for Harry Potter world." There wasn't much convincing that has to be done. The story is, "Oh my gosh, Harry Potter world's amazing. It's Harry Potter. I want it" She wanted that thing because of the story that was leading up to it. There was no, "What's Harry Potter world? Is it any good? What's this?" It's like, "No, it's Harry Potter world." And you're like, "Oh, okay. Yeah, I want it." That's like the story with that. So that's super, super interesting. So where do you see the future of funnels going? Because obviously there's a lot of changes coming with ClickFunnels and ClickFunnels 2.0, which, oh my gosh, I'm so excited. Gusting. Gusting hits me up. Probably... Dude, he probably hits me up once a week and is like, "Hey, guess what? ClickFunnel 2.0 is awesome. And you don't have it." And I'm like, "I heard you. Stop." Russell: He actually built out the magnetic marketing funnel hub right now for me, which is cool. Josh: So, yeah. So anyway, but what's the next evolution? And we don't have really have too much to talk about metaverse and where that goes. But we're entering this new world. I mean, the world is changing very, very, very rapidly. COVID is one of those things that we thought the internet was a big deal, and internet marketing was a big deal, pre-COVID, and then we watch zoom blow up by like 3000% or something like that. And they ruin zoom for us. But anyway, so where are things going that people should be paying attention to and going actually studying and understanding about the future of funnels? Because one of the things that I've been really, really focused on and we're kind of getting dialed in, is community funnels, Specifically, I think for me, one of the things that I've noticed is that it's very, very... It's getting increasingly harder to sell things unless you have a community that's tied with it. And so like for me, one of the things we're focusing on is how do we build funnels inside of our community where our community actually becomes part of the funnel? Which is kind of a cool concept. What do you see as those future things of where funnels are headed, where the big opportunities are going to be? What's the next add to webinar to a 9 97 course? You know what I'm saying? What's the future? Where we're heading? Russell: I hate to make it sound simple, but if I come back to the fundamentals we talked about the beginning of this call. Like Dan Kennedy, whoever can spend the most money to acquire customer wins. So you look at it through that lens. Went from a product, to an offer, to a funnel. And now with the funnel, I have more ways to make money. And then, from there, the next evolution was like from funnel to value ladder. Right now, it's like, I have a break even funnel and move people up a value ladder and that's how I may lose money or break even on my book funnel, but then my webinar funnel's going to make money or vice versa. Right? Josh: Right. Russell: That was the next phase. And I think, for me, where I'm playing because I'm trying to play for the next 10 years. How do I win this game? We're doing well. I want to.. How do I get a point where, Shopify, or Salesforce is like, "I want to write you a check for 20 billion because you're such annoyance." The way I'm going to do that, for me, is... and it comes back to why did I acquire Magnet Marketing? Why did I buy Brad Callin's company? Why am I doing this? Because I'm not looking at breakeven funnels anymore. Breakeven funnels, awesome. I'm going one chair back or I'm building breakeven businesses. So magnetic marketing, the only gold magnetic is to break even. The entire company, the value ladder, the coaching, the everything. So every penny made side of magnetic marketing be dumped back into ads, want 100% of the profits dump back into ads. So this company's blowing up. And I get now all these things dumped into my value ladder for ClickFunnels. Like that's it. Voomly doing 40 million a year? Why do we acquire that company? Tons of lead flow. Now, right now there's... it was 10 million dollars a year net profit. All that money now is being dumped directly into lead flow as a breakeven business, to acquire customers for ClickFunnel. So I think it's going deeper. It's looking past... from product to offer, to funnel, to value ladder, to how do I buy or acquire or create something where the only goal of this entire business is just get customers for free that can put into here. And I thing, for me, that's the next level is just like that thought. Josh: You just blew my mind, dude. Holy cow. You're creating an ecosystem, but in a very specific way. It's interesting, as you just told that out, just, "First, it was this. Then, it was this." The thing before it didn't change. That's still part of it. Russell: It's both the same. Yeah. Josh: Right. But it's kind of that next evolution, that next piece of where that comes out. That's fascinating. I think a lot of people need to just really rewind that, go listen to that clip again and let your brain sit on that. Russell: That's how I'm playing the game. Yes. Hopefully I'm four step ahead everyone else, but I'm all for showing that with you guys. And so I just... Again, for everyone to start thinking that, because it's going to get harder. It's going to get more expensive. It's going to get more... We've seen that this year. Ad costs have gone up. It's not going to get cheap. It's not going to bounce back down and be cheaper. It's going to keep doing that. The people who only had a product back in the day are out of business. People only had an offer back in day, they're out of business. People don't have a funnel are out of a business. People don't have a value ladder out of a business. So it's just thinking ahead of that. Metaverse or whatever next step is, doesn't really matter. It's the principle still is the same for me. For 20 years, whoever can spend the most money to acquire customer wins. Josh: Wins. Russell: How do I do that in a way that serves the customers, brings them in and then... I'll end on this, because it back to what you said. And I did a podcast on this. It's in the facts I got from Dan Kennedy. After the company sold last time, he was super mad at the company that had jacked up his brand and his legacy and stuff. And so like he sent this 25 page facts, like all the things to do to fix it. And there's one paragraph where he said, "There's difference between why customers come in and why they stay." He said, "People think they're the same things." He's like, "No, no, they're different." Why they come in is because they see the hook of like, "Ooh, the scene." They come in from that. They stay for something different. And you have to understand that. So like I had my inner circle meeting, right. Everyone paid 50 grand to be in the room. We had a hundred entrepreneurs in the room and I told them. I said like, "Well, you guys all because you want to learn funnels from Russell." But I'm like, "The reason why you came is not why you were going to stay here. The reason I get sick year, after year, after year is because of the community." That's it. That's why I sat in Dan Kennedy rooms for six years of my life is because the community built and I wanted to be around these people. I came for Dan stuck for the community. And I think that you start understanding that, that's how you get these people to come in on a front end, but they stay and they buy over and over and they stay on continuity. They stick because it's like.. They come in from a hook, but they stay for the something different. And so really understanding that and then weaving everything you're doing like you're doing now with the community funnels, which is perfect. Josh: That's amazing. That's amazing. All right. Well I think that's a good ending point for that topic. Russell: There's episode number two of our hangout today, which was amazing.

David Garfinkel - The World's Greatest Copywriting Coach The World's Greatest Copywriting Coach David Garfinkel joined the The Next 100 Days podcast to discuss the Old Masters of copy. Our plan was to run through 6 copywriting tips from from the Old Masters. We managed 3 in this episode. The good news is David completed all six by covering the rest in Episode 294. Introduction to David Garfinkel David is a copywriting coach to business owners and professional copywriters. His sales letters and webpages have brought millions of dollars in for his clients. David has worked as a copy consultant to publisher Agora Financial. He critiques copy for small business owners in the GKIC network. Author of "Breakthrough Copywriting" and is the host of "Copywriters Podcast". Born in Washington DC, David made a decision to get as far away from there as possible, without leaving the United States. He moved to San Francisco. His kryptonite is buying guitars. This passion dates back to 1966 when he turned 13 and got a Gibson guitar. Copywriting Tips from the Old Masters As Graham said, they are all dead! The first Old Master is Claude Hopkins. His material dates from the early part of the 1900s. David is a direct response copywriter. The most famous British advertising man was David Ogilvy. He told a story about Ogilvy who published an old estate with a £600 budget. Ogilvy used a postcard and got them to take action. In real life, says Garfinkel, you have to give people an incentive to take action. Direct mail was the original direct response copywriting. Graham's business Finely Fettled still provides this service. Resources from the David Garfinkel The Next 100 Days Podcast This link covers material covered in Episode 293 and Episode 294 (Part 2 of the David Garfinkel podcast) Click here for David Garfinkel Resources Claude Hopkins Hopkins said the demonstration and sampling are most powerful forms of selling. http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Claude-Hopkins.mp4 People and technologies have changed these days, but the principles still apply. Such as offering a free chapter in a Kindle book. Another example is the software 30 day trial, after which the software stops working. In car retailing, many of us have been hugely influenced by test drives. David spoke about the silver polish example provided by Claude Hopkins early sales experience. We discussed other transformational benefits. Like, the lady of the house's mother in law wouldn't by looking down on her so much. That speaks to embarrassment and guilt. Woman are infinitely better pragmatists than men. She buys silver polish as it helps her get it done quick! Demonstration takes features and benefits a step further forward. They can see the transformations and outcomes. John E Kennedy Canadian John E Kennedy also worked at Lord and Thomas in Chicago, like Hopkins. He was credited with the 'reason why' approach to copy. Reason why is about logic and evidential. http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Reason-Why-Copy.mp4 Gary Bencivenga was a proponent of reason why copy. Here's what fellow A-list copywriter, Doug D'Anna said of Gary Bencivenga: “If a copywriter beats the control one out of four times, you've got a really good copywriter. (And) If he beats it two out of four times, you've got a great copywriter. If he beats it seven out of eight times, you've got Gary Bencivenga.” Gary write copy for Boardroom mail order promotions. He worked on general interest products in health and financial interest. We want something emotionally, then we search for all sorts of reasons until we feel okay about buying. Listen to Gio Marcus about celebrity copywriting in Episode 289. Robert Updegraff "Obvious Adams" http://thenext100days.org/wp-content/uploads/2021/09/Garfinkel-Obvious-Adams.mp4 How do I get to the simplest, most obvious way to convey my message to market?

Sheila Farragher-Gemma moved to the States in 1989 for a job in Boston. She figured she would stay a few years before returning home to Ireland, but 30 years later, with a husband, two children, and a handful of successful businesses under her belt, she may be here to stay. Sheila has an entrepreneurial spirit which has led her to the world of marketing consulting. She loves studying business - watching and understanding what professionals do, and why they do it. Some of her successful business ventures include Scalliwags, a children's indoor playground and sought after birthday party venue, Foreclosuresmass.com and Government Deal Funding – both Real Estate Investing education companies, and Affiliate Mastermind Group - an association bringing structure, innovation and collaboration to businesses in need, and Connected Sponsors where she secures amazing sponsors for her clients and teaches others how to do the same. She was in Bill Glazers mastermind for several years and attributes a lot of her success to all that she learned through GKIC. Sheila, through her company Connected Sponsor, helps event promoters monetize their events by building long standing relationships and partnerships with Sponsoring companies. Some events she promotes are Thrive, Archangel, ProfitCon, Perfect Life Retreat, MFA Live, Disruptive Innovation and Nor-Cal Fitness Summit.Her keys to success are tenacity and empathy. Once she gets her teeth into something she doesn't let go. Her dream is to own a business that is so powerful it can run on auto pilot. Think Facebook. She also loves to travel, and Asia is currently at the top of her bucket list. In this episode, we discuss:Focusing on what you are good at and letting others take of the things you can't so your business operates in the most efficient wayBuilding your business in a way that will support any lifestyle that you wantHow strategic partnerships and Sponsorships are a win-win for all parties involved and can help bring your business to the next levelThe importance of networking and building relationships and the opportunities that they can present for your businessFollowing the checkbook and how that tactic can reveal inroads to successI hope you will find this episode as exciting and informative as I have. Over the course of her life Sheila has learned that we can make a business work for us on our terms without sacrificing success. Please let me know your thoughts!Connect with Rob Website: https://connectedsponsor.com Twitter: https://twitter.com/SheilaFarragher LinkedIn: https://linkedin.com/in/sheilafarraghergemma Connect with Kent Lloyd and Harmon Brothers UniversityWebsite: https://harmonbrothersuniversity.com/start-homeYouTube: https://www.youtube.com/user/harmonbrothersFacebook: https://www.facebook.com/groups/harmonbrothersuniversityLinkedIn: https://www.linkedin.com/in/kent-lloyd/Instagram: https://www.instagram.com/harmon.brothers/Twitter: https://twitter.com/harmonbros

The Celebrity Entrepreneur, Clint Arthur, has been guiding entrepreneurs to step into the limelight and showcase who they really are and to position themselves as rockstars.3 Key Talking Points will be:The power of personal branding5 real ways to build a personal brand for freeHow to create meaning in your life Clint Arthur is aWharton Business School graduate, Dan Kennedy's GKIC Info-Marketer of The Year, with 20 years experience running his own gourmet food company.Clint's #1 Bestsellers include Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, then Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest manifesto: Celebrity Entrepreneurship. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference.Support the Show.

The Celebrity Entrepreneur, Clint Arthur, has been guiding entrepreneurs to step into the limelight and showcase who they really are and to position themselves as rockstars. 3 Key Talking Points will be: The power of personal branding5 real ways to build a personal brand for freeHow to create meaning in your life  Clint Arthur is aWharton Business School graduate, Dan Kennedy's GKIC Info-Marketer of The Year, with 20 years experience running his own gourmet food company. Clint's #1 Bestsellers include Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, then Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest manifesto: Celebrity Entrepreneurship. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference.

The Celebrity Entrepreneur, Clint Arthur, has been guiding entrepreneurs to step into the limelight and showcase who they really are and to position themselves as rockstars. 3 Key Talking Points will be: The power of personal branding5 real ways to build a personal brand for freeHow to create meaning in your life  Clint Arthur is aWharton Business School graduate, Dan Kennedy's GKIC Info-Marketer of The Year, with 20 years experience running his own gourmet food company. Clint's #1 Bestsellers include Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, then Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest manifesto: Celebrity Entrepreneurship. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference.

With Craig Valine, a Marketing Performance Strategist, known among many as "The [Former] Struggling Consultant." Craig supports entrepreneurial consultants, coaches, experts, and service professionals in increasing growth and profits without spending a lot more time, money, and effort in the process - all based on his own experience of rising from a long period of failure to consistent success as a consultant. Craig helps entrepreneurial businesses and professional practices enhance their current marketing performance by first testing and gaining leverage on current marketing strategies/tactics/campaigns to get a far better result for about the same time, money, and effort they are already spending. Craig is also known for helping his clients uncover "hidden marketing assets" and under-utilized or overlooked opportunities for profit within their business. The goal is always to find "more" profit within a business, starting with marketing. Join us for this conversation where we hear how Craig's business journey (and entrepreneurial philosophy) started at age 11 with paper routes, sales contests, and lawn mowing. Craig shares some early wins in his youth on his entrepreneurial path, and how struggles at home contributed to his drive to achieve as an entrepreneur. Craig also discusses business fundamentals, including his view points on split testing, on the language that we use in our business, in our sales & marketing, and the importance of simplicity. He shares the role that Tony Robbins played at a critical time in his life which reconnected him with his entrepreneurial roots, but then led to him becoming a "struggling consultant." He shares how there is always a recipe for success, and that so often in business, we think we know better than someone else, or are willing to learn but not implement, and how this can keep people stuck and not growing. Make sure you stick around to hear about the "hidden pot of gold" in your business - Craig believes there are 5 sources of power in your business that are often largely untapped. Visit the show notes at www.legalwebsitewarrior.com/podcast for more information about Craig and for any links mentioned in today's episode.

Brian shares some of his paid and free newsletters he's gotten over the years to show examples of offline content marketing. https://www.youtube.com/watch?v=qLIEpyzmBZA Transcription Is offline content marketing possible? Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live. Today I want to talk about content, I mean, we talk a lot about content marketing here. It's kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about. Can you do something that's mainly referred to just on the digital end of things, right? Can you do that offline? Well, of course you can, it all started offline. Content Marketing has always been around, what is content marketing? Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message. So a whole lot of what you're watching on YouTube is content marketing, guaranteed one way or the other, they're trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube. But in general, it's content marketing for somebody, since everything's content marketing, even if you think it's just entertainment. But here's a great example. What I'm holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012. When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing. I've always known about it to some extent, because I've experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy's books in January of 2012, January and February of 2012, it changed my life. And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club. Now in this newsletter, you can see it's good size, I mean, you pay for this, you get you got 24 pages back in that day. It's very simple. It wasn't very flashy back then, and it's got an article by him. It's got advertising. Well, here's that table of contents. It's got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout. He has ads for here's that here's an ad for one of his books, but it's built into the content. So it's content, it's useful stuff, and you can see the highlighting and everything is all done by me. It's all useful, fabulous information. But at the same time, it's selling you other things. Here's another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he's got other people writing articles. There's one by Doc Nielsen, here's one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian. So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff. Whoa, here's one by Ryan Deiss. Those of you who are familiar with him from Digital Marketer, boy, Yannick Silver, all these so many of these names still very present out there, Dr. Charlie Martin. And so one thing after another, all fabulous content at the same time, I mean, at the very end page, here's all the different things that you can purchase the value ladder that you can build your way up within the gcic system. Ways that you can go further and further by paying more money on a monthly basis, right? I mean, that's what it's all about. If you've got any type of club like that, you have to allow people to pay more if they want more. And of course,

Sheila is originally from Tuam, County Galway in Ireland and moved to the States, thinking that it will just be for a while. Fast forward to today, through her company Connected Sponsor, Sheila helps event promoters monetize their events by building long standing relationships and partnerships with Sponsoring companies. Some events she promotes are Thrive, Archangel, ProfitCon, Perfect Life Retreat, MFA Live, Disruptive Innovation and Nor-Cal Fitness Summit. Sheila always had an entrepreneurial spirit from she was young. Some of her successful business ventures include Scalliwags, a children's indoor playground and sought-after birthday party venue, Foreclosuresmass.com and Government Deal Funding – both Real Estate Investing education companies and Affiliate Mastermind Group - an association bringing structure, innovation and collaboration to businesses in need and Connected Sponsors where she secures amazing sponsors for her clients and teaches others how to do the same. She was in Bill Glazers mastermind for several years and attributes a lot of her success to all that she learned through GKIC. In this episode, we discuss: ·     The businesses that she previously had and why she decided to exit those ·     What her current business is about, her motivation behind it, and what makes it a win+win+win situation ·     What has changed in doing events during the pandemic? Has it helped the industry? I hope you will find this episode as exciting and informative as I have. One of Sheila ‘s key to success is empathy, she believes that money is just database and it's more important to deal with people, knowing that if you don't have them, you don't have anything. She also has tenacity, once she gets her teeth into something she doesn't let go. Her dream is to own a business that is so powerful it can run on auto pilot. Please let me know your thoughts!   Connect with Sheila Farragher-Gemma: Website:       www.connectedsponsors.com Facebook:    facebook.com/ConnectedSponsors/ LinkedIn:       https://www.linkedin.com/in/sheilafarraghergemma/ Email:            info@connectedsponsors                    Connect with Steve Eschbach Website: https://www.tworld.com/locations/naperville/ or https://eschbachassoc.com/  YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA  LinkedIn: https://www.linkedin.com/in/speschbach/  Instagram: https://www.instagram.com/steveeschbach/  Twitter: @SteveEschbach Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guest today is Donnie Bryant, a direct response copywriter and marketing consultant. Since 2007, he's written sales copy in more than a dozen niches. Agora Financial, Dan Kennedy's GKIC, and Early to Rise have all been clients. He's also shared the stage with legends such as Lamar Tyler, David Deutsch and the late Clayton Makepeace. I heard Donnie speak on an invitation-only copywriting webinar hosted by Agora Financial a couple years ago. He said some things about curiosity and neuroscience, as they related to copy, that caught my interest so much I knew I wanted to have him on this podcast some day. That day is today, and we’re lucky to have him. Here’s what I asked him: So we can both admit neither of us remember exactly what you talked about on that Agora call, but I believe you are a big fan and ongoing student of neuroscience, as it applies to copywriting. Could we start with this question: 1. What's the most surprising thing you've discovered about how neuroscience affects how copywriting works? 2. You have said that “salesmanship in print” is an outdated term. Especially considering that you live in the great city of Chicago, where the phrase was coined, that’s a little surprising. Why do you say it’s outdated? 3. At one time in your life you used to sell jewelry face-to-face. I believe you learned a tactic then that makes it painful not to buy! Could you tell that story? 4. I hope you’ll forgive me for bringing up Chicago again, but it is the home to some of our greatest comedians, Donnie. You have a technique copywriters can use to engage readers’ minds more deeply… and you say this can be done by swiping a technique mastered by top comedians. Tell us about that. 5. OK, let’s get into neuroscience again for a second. What is the REAL neurological reason it is critical to nail your headline and lead on every piece of copy? 6. You have said that AIDA should really be CDA. What do you mean by that?Download.

Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance.  They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest. “If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer “First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta Some Topics We Discussed Include: How Bill & Rob held the last live event in the world How to create campaigns that your competitors won’t even think about What happened when Super Mario got in the elevator with a very well known marketer? How to make yourself stand out (it’s simple as changing your attire) What’s very important to take pictures of on your vacation (and it’s not photos of the beach) How to use shock and awe in your campaign What it means to S&D your way to better marketing And much, much more! Resources From Bill Glazer & Rob Cuesta: HustleandFlowchart.com/Outrageous - sign up now for Bill & Rob’s event on November 16-18, 2020 Outrageous Marketing Book Vol. 2 References and Links Mentioned: Marketing Sidekick by Matt Bacak Overdeliver by Brian Kurtz Evolved Enterprises by Yanik Silver Have Your Forgotten? by Vincent Zirpoli Predictably Irrational by Dan Ariely Influence by Robert Cialdini Flipnosis: The Art of Split-Second Persuasion by Kevin Dutton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett  How To Make Affiliate Marketing A Main Income Source - Dean Holland

What's going to help you generate more reach and attract the right ideal clients? Magnetic Marketing! If you are a content creator, you know it's vital to stand out, deliver a strong message and allow your audience to see you above the noise. How do you do that in a world where there is so much competition? Kacy believes sharing your vulnerability, honesty and openness is the key that will bring heighten your reach and attract those you want in your circle. What you will learn: - How to shift your money mindset to achieve abundance - How to share your message in a way that's authentic - How to increase your social influence through networking - How to manifest the business of your dreams So, Who's Kacy...? Kacy Barron is an online CEO and speech-language pathologist. She helps online entrepreneurs increase their income with magnetic marketing, increasing visibility, and mastering their energy alignment with her program The Aligned CEO Accelerator. She’s also an intuitive, psychic medium, and soul connector. You can connect with Kacy using the links below: Instagram: https://www.instagram.com/kacybarronslp/Facebook: https://www.facebook.com/kacybarronslp LinkedIn: https://www.linkedin.com/in/kacy-barron-192543a9 If you would love to join the community of heart-centered business owners who are looking to connect and collaborate, feel free to jump into the Serving Circle today using the link below: https://www.facebook.com/groups/theservingcircle/

Welcome to this new episode of “Bootstrapping Your Dreams show”. I am Manuj Aggarwal and I will be having a very interesting conversation with Clint Arthur about his experiences regarding the transformation, and how he changed from an introvert to the person he is today.Clint is a celebrity entrepreneur who holds a degree in Entrepreneurial Management from the Wharton School of Business. He is the host of The Greatest Show of All Time on 77WABC Radio in New York City, #1 Talk Radio station in the #1 Market in America. With 20 years experience running his own gourmet food company, Clint is the #1 Bestselling author of Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, followed by Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest work: Celebrity Entrepreneurship.Clint is one of today's most in-demand motivational & inspirational speakers, addressing audiences on some of the most prestigious stages including Harvard, NASDAQ, Coca-Cola, New York City Bar Association, and even West Point Military Academy. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference. Clint has appeared on more than 100 television interviews on every television show in America, including The TODAY Show.Here Clint talks about:(2:03) Clint talks about the entertainment industry and his first few years. (8:10) Why do you not keep the secrets to your success to yourself? (15:26) Clint shares how he changed from an introvert to the person he is today. (17:40) Clint shares his experiences regarding the transformation. (21:30)Clint shares his views on the changes to come in the public speaking industry. ( 26:38) Clint's advice on how to alleviate profiles and be prepared for the upcoming changes? (29:10) What do you mean by well-rounded and how can we become so? (31:16) Do you think we should find out what we lack and use this time to be good at that? Find Clint on:Twitter: https://twitter.com/clintarthurInstagram: https://www.instagram.com/clintarthur.tv/Facebook: https://www.facebook.com/ClintArthurLinkedin: https://www.linkedin.com/in/clintarthur/Reach us on:Facebook: https://www.facebook.com/manuj.aggarwalInstagram:https://instagram.com/manujagroLinkedin: https://www.linkedin.com/in/manujaggarwalManuj's stories:Read Manuj's story here: https://him.innerget.comAnd his entrepreneurial journey here: https://www.InnerGet.comThank you for tuning in!Thanks so much for being with us.Have some feedback you'd like to share? Please leave a note in the comments section!Hope you enjoyed the episode.Kindly share it with your friends.Check out this case study:49,900% ROI in 6-monthSupport the show (https://tetranoodle.com)

In this episode, hear from guest speaker Clint Arthur, a celebrity entrepreneur & personal branding expert, a Wharton Business School graduate and a Dan Kennedy's GKIC InfoMarketer of The Year. With 19 years experience running his own gourmet food company, Clint is the #1 Bestselling author of Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, followed by Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest work: Celebrity Entrepreneurship. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference. You can visit Clint at his website at: https://www.clintarthur.tv/Visit the Entrepreneur Presenters for July 12th at their Websites:Ash Seddeek with Trustscore.io, a sharing economy that helps you speed up traction and user base trust currency in record time. It protects your digital identity, reviews history from all your sharing economy platforms (Airbnb, Uber, Lyft, Yelp, etc), at https://trustscore.io/Dara Weislo with The Blurbb Spot, a unique location-based kid-friendly, inclusion app geared toward families and people with different capabilities. Users can write and read about nearby parks, places for food & desserts, entertainment, travel and more, at https://theblurbbspot.com/.Brian Asingia with DreamGalaxy TV, a multimedia platform providing multicultural shorts, films, animations and series from all cultures and every country, as well as a film festival and monthly multicultural audience award and seasonal retreats with Eco Hub Africa, at https://www.thepearldream.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

In this episode, hear from guest speaker Clint Arthur, a celebrity entrepreneur & personal branding expert, a Wharton Business School graduate and a Dan Kennedy's GKIC InfoMarketer of The Year. With 19 years experience running his own gourmet food company, Clint is the #1 Bestselling author of Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, followed by Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest work: Celebrity Entrepreneurship. A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference. You can visit Clint at his website at: https://www.clintarthur.tv/Visit the Entrepreneur Presenters for July 12th at their Websites:Ash Seddeek with Trustscore.io, a sharing economy that helps you speed up traction and user base trust currency in record time. It protects your digital identity, reviews history from all your sharing economy platforms (Airbnb, Uber, Lyft, Yelp, etc), at https://trustscore.io/Dara Weislo with The Blurbb Spot, a unique location-based kid-friendly, inclusion app geared toward families and people with different capabilities. Users can write and read about nearby parks, places for food & desserts, entertainment, travel and more, at https://theblurbbspot.com/.Brian Asingia with DreamGalaxy TV, a multimedia platform providing multicultural shorts, films, animations and series from all cultures and every country, as well as a film festival and monthly multicultural audience award and seasonal retreats with Eco Hub Africa, at https://www.thepearldream.com/. Visit https://passagetoprofitshow.com/ for the latest updates and episodes.

Nicholas Loise has quite the resume, headed by his current role as Fractional Sales & Marketing Leader, Founder/Owner, Sales Performance Team. It includes being President of Glazer Kennedy Inner Circle - GKIC/Magnetic Marketing, involved with GKIC 8 years; Owner of a Direct Response Agency and Outsourced Sales Leader Company; Adjunct Professor of Marketing, North Park University; MBA from North Park; VP Sales & Marketing Provena Mercy Medical Center 9 yrs, a $156 Million division. On the Cold Star Project with host Jason Kanigan, Nick explores: Why he choose “execution-focused” sales areas of business Where clients have told him they need help in sales What he sees that is wrong in selling and sales processes today, that Nick is earnestly driven to correct...and how does this improvement lead to organizational results? When he believes clients should be approaching Sales Performance Team for expertise In his experience, how often is the salesperson in need of improvement vs the sales process? [In Jason's experience over the past 25 years, he has seen companies large and small who do not control or have consistency in their sales process. You can walk across the hallway and find a salesperson who is doing the job completely differently from their fellow sales employee.] What are the consequences of this lack of consistency? How does it affect buyer experience? And financial results? Ability to determine what went wrong or even what went right? What does Nick hear that tells him, “This is going to be a great project”? What did he see at his years of GKIC and his own agency that caused Nick to start Sales Performance team? Sales Performance Team website: https://salesperformanceteam.com/ Sign up for email notifications of new episodes: https://www.coldstartech.com/msb Talk to Cold Star: https://www.coldstartech.com/bookcall

Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a copywriter. He gets into the steps on how you can write copy without investing a million years into each word and phrase! By the end of the episode, you will learn how to develop yourself in whatever space you're in, understand your communities' identity, and engage with it to help others.   “You can write your own copy. Give it a good shot!” – Jack Turk   On this episode: Finding your niche in any business you're in and connecting with it. Knowing who you're writing to in your copy Where should you focus on as a new copywriter? Find the starving crowd! Turn off the editor in your head. Write the copy that you can write fast! Remember to use tools. Don't underestimate the power of templates and magazine ads. Copywriting is just putting all the pieces together. Make sure to find those pieces.   --- Jack's Book: 101 Fast, Good , Cheap Hacks for Writing a KILLER Sales Letter https://www.amazon.com/Cheap-Hacks-Writing-KILLER-Letter-ebook/dp/B01MS73SXX How to Write Killer Copy Fast https://www.amazon.com/How-Write-Killer-Copy-Fast/dp/1693647036 Jack's Website: https://writekillercopyfast.com/ About Jack Turk: For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation, I bounced around at different jobs across the country – Michigan, Texas, Boston – having a great run writing for high-tech companies. But on my 50th birthday, I marched into my boss's office at Microsoft and told him “I'm quitting to become a magician.” Even though my job as game writer for Flight Simulator, Age of Empires, and multiple XBox titles had been a blast, I still wanted to go for my dream of making a living as a professional magician and entrepreneur. It was quite the ride – with plenty of ups and downs along the way. I'm an excellent kidshow performer, but the magic of a successful business only became real after I discovered the power of direct response copywriting in the mold of Dan Kennedy, John Caples, and other copy greats. I extended my business to help other magicians successfully sell their services… through webinars, live events, and products. Eventually, my success as a marketer and copywriter led me to join Dan Kennedy's company – GKIC – where for over three years I led the copy team as Head Copywriter. Now I provide marketing / writing services and counsel to a variety of clients in many different industries. My key superpower – I write FAST. Extremely FAST.  I was the fastest writer at Microsoft and I daresay I'm likely the World's FASTEST Copywriter today. Helping YOU write faster is why I created this site - because getting your copy written faster means you can get it DONE and out the door where it can help your customers and make you some money. ---   Link for the free E-Guide https://tomgaddis.com/secret Connect with Tom Gaddis: Website - http://tomgaddis.com/ LinkedIn - https://www.linkedin.com/in/tomgaddis Facebook - https://www.facebook.com/tomgbiz

What You'll Learn From This Episode: How to have an effective direct mail campaign A 200% guarantee of your mail being delivered and read by your leads Consistent way to find and convert customers and patients without the changing rules of the online platforms Related Links and Resources: Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well: https://book.3dmailresults.com/3-step-process-book Summary: Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read. As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies. His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients. He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who's Who List” of top direct marketers in the world. Here are the highlights of this episode: 2:15 Travis' ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands. 3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it. 4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner. 5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing. 6:47Travis' Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

What You’ll Learn From This Episode: How to have an effective direct mail campaign A 200% guarantee of your mail being delivered and read by your leads Consistent way to find and convert customers and patients without the changing rules of the online platforms Related Links and Resources: Grab the “The Simple 3 Steps Process that Ensure Direct mail Success” book which is for FREE which includes a video companion training as well: https://book.3dmailresults.com/3-step-process-book Summary: Travis Lee is Internationally known as the expert in getting direct mail delivered, opened and read. As a Co-founder and President of 3D Mail Results, he generates huge returns for thousands of businesses each year who use his innovative and effective marketing strategies. His unique, yet tested marketing methods have helped add millions of dollars in sales to a wide variety of businesses, from “kitchen-table-run” sole-proprietors, to National and Multi-National businesses mailing millions of pieces of mail a year, consistently providing a positive returns of 200% to over 3500% for his clients. He is the “Go-To-Guy” to many of the top marketers in the country for 3D Mail ideas and implementation, including Dan Kennedy, and his company, GKIC, Bill Glazer, Chris Cardell, and his clients include a “Who’s Who List” of top direct marketers in the world. Here are the highlights of this episode: 2:15 Travis’ ideal Client: We work mainly with small to medium size businesses who are looking to grow their businesses with direct mail. We are working mainly with service-based businesses and professional practices like doctors, dentist, auto repair shops. And the common thing a lot of them have is that they are commonly overwhelmed with all the new shiny objects available especially online. They're looking for more consistent way to find and convert customers and patients without the changing rules of the online platforms. They are looking for a medium with some less competition. The mail boxes is not fully as they used to be. And if they are in the B2B sector, if they're looking to shorten their sales cycle and tighten up that time from time of first contact to the money-changing hands. 3:35Problem Travis helps solve: We allow people to have more conversations with the right person, develop deep relationships, because every transaction that happens, every business transaction or even in our personal lives starts with a conversation. So, having that coherent conversation, getting to know the person building that relationship leads to any other thing that we want in life. Whether we are looking for funding, whether we were looking for a new client, or whether we are looking at it. 4:36Typical symptoms that clients do before reaching out to Travis: The frustration with all the different things going on online. Ebbs and flows of sales, so high peaks when they turn the marketing on, and low values when they turn it off, that rollercoaster motion. And if they're living in the online world, their adds and cost are increasing, cost per click, cost per impression and all that stuff. Cost per acquisition is going up. and all that leads to one certainty which is what we don't want as a business owner. 5:46What are some of the common mistakes that folks make before finding Travis and his solution: The biggest problem I see, is they do the random acts of marketing. They walk into the office one day and say "crap, I need customers, I need new ones, I need my old ones to come back" and they turned the marketing faucet on. Marketing is not about random acts of marketing; it needs to be about systems. Any business is built on system, and same with advertising and direct mail. If you have system set-up then you can avoid the random acts of marketing. 6:47Travis’ Valuable Free Action (VFA): Especially right now given the circumstances that we're in, there's no better place to start than your lost customers and unconverted leads.

On this episode of the Main Street Author Podcast, I interview pro copywriter and author, Jack Turk..I first met Jack when he was the head copywriter for GKIC. He has an interesting and diverse background including being a game writer for some of the world’s most well-known computer games and has written copy that has generated millions of dollars in sales for corporations like Microsoft and Kodak, as well as small businesses including dentists, attorneys, physicians and even magicians.You can learn more about Jack by visiting WriteKillerCopyFast.com.

Jack Turk is a comedy writer, turned professional magician, and then a copywriter for Dan Kennedy’s company - GKIC. Yep. Magician. In this podcast, Yon and Colin hear about his fascinating entrepreneurial career and pick his brain about better writing techniques towards how an advisor can be their own copywriter. All while having a laugh - he was a joy to chat with. Jack Turk is the author of two fantastic writing books (yes, we actually read them): How to Write Killer Copy Fast and 101 Fast, Good, Cheap Hacks to write a KILLER Sales Letter. Check out his website: https://writekillercopyfast.com/

Met so many super business owners and entrepreneurs over those six years.

When I was but a wee lad, not even 40 years old yet, I worked in the Chicago News Bureau of McGraw-Hill as a correspondent for a number of niche business magazines. One of my most important clients was Engineering News Record, or ENR for short. Now this was an interesting challenge, since I had trouble screwing a nut on a bolt. And I’d never taken an engineering course in my life. I had to get up to speed super quickly on a whole range of things, to write about concrete, rebar, sheer forces, cantilevers, and all kinds of technical construction stuff that was a complete mystery to me. I did it, and it really paid off. I became ENR’s golden boy in the field, and when the San Francisco bureau chief job opened up, they lobbied to get me in it. And, for the first time in 40 years, San Francisco’s McGraw-Hill World News office had a new bureau chief: me. Now, the reason I’m bragging about this is to put some focus on a skill I developed that helped me get through many trials by fire. (That would be, each article I had to write for ENR.) The skill was, becoming a subject matter expert in a hurry. I’ve used this in copywriting, too. It’s one reason I’ve done work in more than 100 different industries. Today I’d like to share with you my step-by-step method for becoming an expert in a hurry. I’m going to share all my show notes on this episode with you on copywriterspodcast.com . So you can print them out and use them when it would be useful. -- Now I will say that my ENR experience came in handy 30 years later. That was when Kim Phelan, who was with GKIC at the time, asked me if I would do copy critiques for for some of their members. It turned out that Kim had worked for the Association of General Contractors and they all read ENR. So we had something from our backgrounds in common. But just as important was the way I was able to transfer the skill of becoming a subject matter expert in a hurry to any niche. I’ve been doing this on autopilot for years, but I decided to lay all the steps on the table and share them with you today. This is important because it gives you a comfort level in a new niche, and provides a kind of road map on where to go as you do the rest of your research. There are five things you need to become familiar with. I’m calling them “bricks” because together they form a little structure you can operate from. I guess I did learn something at ENR after all! Brick 1. Mindset Description/definition: The mindset is the way this market looks at things. When you’re writing for a niche or for a specific product, the first thing you need to accept is that they may not look at things the way you do, or the way a lot of other people do. Your job is to find out how they look at it. Example (keto): The keto mindset is: You can lose weight eating this way: By balancing healthy fats and proteins with a small amount of good carbs. With the right information and consistent action, you will succeed. With the wrong foods or the right foods in the wrong ratios, you won’t succeed. It’s possible to do, but you have to understand exactly how to do it, and then do it exactly that way. Questions to ask to build this brick: • What are they trying to accomplish? • What supports them in accomplishing that? • What keeps them from accomplishing that? Answering these questions helps you rapidly draw a rough outline of their world. Brick 2. Bias Description/definition: Possibly the only source of unbiased information in the U.S. is The Weather Channel, which boasts that it is the most trusted news channel on TV. But that’s only because there’s no constituency for bad weather. In other words, when it comes to weather, nearly everyone has the same bias. So, they pretend they’re not biased. But the fact is, everyone is biased. It’s just human nature. It’s not necessarily a bad thing, but it is a bad thing when a copywriter doesn’t understand the bias of the market they’re writing for. Understanding it is an important part of becoming an expert in a hurry. Example (keto): Keto is biased against traditional “food pyramid” advice as well as a lot of diet approaches that do not emphasize fats and minimize carbs. It’s not a world where “all diets are created equal, but this one might work for you.” It’s more a world where, the information you’ve been getting is wrong and could be dangerous to your health. But keto is a proven, effective path to weight loss and overall health. Questions to ask to build this brick • What do they focus on as true and important? • What do they see as misleading or unimportant? • Which people or groups do they see for them, and who do they see as against them? Example: Construction engineers see facts, data and physics as important. Professional motivational speakers, who I’ve worked for, see feelings and experience as important. Both are examples of bias. Both make perfect sense for each group. Both would be ridiculous as the primary values of the other group. Engineers building skyscrapers would be nuts to focus mainly on feelings as their basis for building decision. Motivational speakers talking to civilian audiences would be out of their mind to talk mainly about facts and data, when their job is to inspire hope. But both groups are entirely legitimate with their own biases, in the greater scheme of things. Brick 3. Jargon Description/definition: Jargon is the special language of a niche, market or community. People use it for at least two major reasons: To indicate they are insiders instead of outsiders, and as shorthand, to save time. A lot of people trying to become experts in a hurry start here. It’s better than not starting anywhere at all, but you’ll be so much better off if you have a working knowledge of the mindset and the bias before you dive into the jargon. Because, for one thing, you’ll sound more like you know what you’re talking about when you use the jargon. Example (keto): Keto has special terms of its own. The one that stands out in my mind is “the keto flu,” which is not a real flu, as best I can tell, but the body’s reaction to going into ketosis, which is part of the process of the keto diet. It feels like the flu. “Low-carb” is a big term they use. Also, some biochemistry terms, like MCTs (medium-chain-tricglycerides) and ketones. That’s just a few of them. Questions to ask to build this brick: • What are the “official words” people in this space use? • What are the “slang words” people in this space use? • Are there sayings and phrases that mean one thing everywhere else, but might mean something entirely different in this space (like “keto flu”)? Brick 4. Thought Process Description/definition: Every market has an overriding thought process. This becomes easier to understand after you’ve become an expert in a hurry in a few different markets. Golf’s thought process is about improving the game by making each component more efficient. Copywriting’s thought process is about improving numbers through better targeting of customers, messages, and offers. Financial informations thought process is about unique, credible techniques to improve cashflow from investments. The more you can get a sense of your niche’s thought process, the better you’ll be able to write for them. Example (keto): Keto’s thought process is basically, everything else is wrong, and keto is the way to go with your diet. It doesn’t work exactly the same for everyone, so you may need to make some adjustments. It’s based on solid science and proven to work Questions to ask to build this brick: • Are they more like a detective (following clues and eliminating possibilities to get to conclusions)? • Or are they more like an inventor (trying out new ideas to find out which one works)? • Do they have inclusive (everyone welcome) or exclusive (only the best can do this) mentality? Brick 5. Enemies Description/definition: Many people would like peace, love and harmony in the world, but even those people have enemies, though they’d rather not admit it. The enemies of peace, love and harmony are war, hatred, and discord. The reality of life on this planet is that everyone perceives enemies of some sort, real or imagined. Your job, as a copywriter, is to figure out who your market sees as their enemies. This can come in handy at time when you’re actually writing the copy, and it certainly will help you understand some of the things you learn along the way as you do further research. Example (keto): Keto has many enemies. Processed food. Traditional ways of eating. Big Agriculture (because of all of the grains and other carbohydrate-rich foods they produce). Nutritionists who give advice contrary to keto. Fast food. The candy industry. As just a few examples. Questions to ask to build this brick: • Who or what makes it easier for people in this world/on this path, to succeed? • Who or what makes it harder for people in this world/on this path, to succeed? • Who or what do people in this world think is an enemy — even if you don’t? Okay, so that wraps up our little crash course in how to become a subject matter expert in a hurry. As a quick review, the five “bricks” are: 1. Mindset 2. Bias 3. Jargon 4. Thought process 5. EnemiesDownload.

When I was but a wee lad, not even 40 years old yet, I worked in the Chicago News Bureau of McGraw-Hill as a correspondent for a number of niche business magazines. One of my most important clients was Engineering News Record, or ENR for short. Now this was an interesting challenge, since I had trouble screwing a nut on a bolt. And I’d never taken an engineering course in my life. I had to get up to speed super quickly on a whole range of things, to write about concrete, rebar, sheer forces, cantilevers, and all kinds of technical construction stuff that was a complete mystery to me. I did it, and it really paid off. I became ENR’s golden boy in the field, and when the San Francisco bureau chief job opened up, they lobbied to get me in it. And, for the first time in 40 years, San Francisco’s McGraw-Hill World News office had a new bureau chief: me. Now, the reason I’m bragging about this is to put some focus on a skill I developed that helped me get through many trials by fire. (That would be, each article I had to write for ENR.) The skill was, becoming a subject matter expert in a hurry. I’ve used this in copywriting, too. It’s one reason I’ve done work in more than 100 different industries. Today I’d like to share with you my step-by-step method for becoming an expert in a hurry. I’m going to share all my show notes on this episode with you on copywriterspodcast.com . So you can print them out and use them when it would be useful. -- Now I will say that my ENR experience came in handy 30 years later. That was when Kim Phelan, who was with GKIC at the time, asked me if I would do copy critiques for for some of their members. It turned out that Kim had worked for the Association of General Contractors and they all read ENR. So we had something from our backgrounds in common. But just as important was the way I was able to transfer the skill of becoming a subject matter expert in a hurry to any niche. I’ve been doing this on autopilot for years, but I decided to lay all the steps on the table and share them with you today. This is important because it gives you a comfort level in a new niche, and provides a kind of road map on where to go as you do the rest of your research. There are five things you need to become familiar with. I’m calling them “bricks” because together they form a little structure you can operate from. I guess I did learn something at ENR after all! Brick 1. Mindset Description/definition: The mindset is the way this market looks at things. When you’re writing for a niche or for a specific product, the first thing you need to accept is that they may not look at things the way you do, or the way a lot of other people do. Your job is to find out how they look at it. Example (keto): The keto mindset is: You can lose weight eating this way: By balancing healthy fats and proteins with a small amount of good carbs. With the right information and consistent action, you will succeed. With the wrong foods or the right foods in the wrong ratios, you won’t succeed. It’s possible to do, but you have to understand exactly how to do it, and then do it exactly that way. Questions to ask to build this brick: • What are they trying to accomplish? • What supports them in accomplishing that? • What keeps them from accomplishing that? Answering these questions helps you rapidly draw a rough outline of their world. Brick 2. Bias Description/definition: Possibly the only source of unbiased information in the U.S. is The Weather Channel, which boasts that it is the most trusted news channel on TV. But that’s only because there’s no constituency for bad weather. In other words, when it comes to weather, nearly everyone has the same bias. So, they pretend they’re not biased. But the fact is, everyone is biased. It’s just human nature. It’s not necessarily a bad thing, but it is a bad thing when a copywriter doesn’t understand the bias of the market they’re writing for. Understanding it is an important part of becoming an expert in a hurry. Example (keto): Keto is biased against traditional “food pyramid” advice as well as a lot of diet approaches that do not emphasize fats and minimize carbs. It’s not a world where “all diets are created equal, but this one might work for you.” It’s more a world where, the information you’ve been getting is wrong and could be dangerous to your health. But keto is a proven, effective path to weight loss and overall health. Questions to ask to build this brick • What do they focus on as true and important? • What do they see as misleading or unimportant? • Which people or groups do they see for them, and who do they see as against them? Example: Construction engineers see facts, data and physics as important. Professional motivational speakers, who I’ve worked for, see feelings and experience as important. Both are examples of bias. Both make perfect sense for each group. Both would be ridiculous as the primary values of the other group. Engineers building skyscrapers would be nuts to focus mainly on feelings as their basis for building decision. Motivational speakers talking to civilian audiences would be out of their mind to talk mainly about facts and data, when their job is to inspire hope. But both groups are entirely legitimate with their own biases, in the greater scheme of things. Brick 3. Jargon Description/definition: Jargon is the special language of a niche, market or community. People use it for at least two major reasons: To indicate they are insiders instead of outsiders, and as shorthand, to save time. A lot of people trying to become experts in a hurry start here. It’s better than not starting anywhere at all, but you’ll be so much better off if you have a working knowledge of the mindset and the bias before you dive into the jargon. Because, for one thing, you’ll sound more like you know what you’re talking about when you use the jargon. Example (keto): Keto has special terms of its own. The one that stands out in my mind is “the keto flu,” which is not a real flu, as best I can tell, but the body’s reaction to going into ketosis, which is part of the process of the keto diet. It feels like the flu. “Low-carb” is a big term they use. Also, some biochemistry terms, like MCTs (medium-chain-tricglycerides) and ketones. That’s just a few of them. Questions to ask to build this brick: • What are the “official words” people in this space use? • What are the “slang words” people in this space use? • Are there sayings and phrases that mean one thing everywhere else, but might mean something entirely different in this space (like “keto flu”)? Brick 4. Thought Process Description/definition: Every market has an overriding thought process. This becomes easier to understand after you’ve become an expert in a hurry in a few different markets. Golf’s thought process is about improving the game by making each component more efficient. Copywriting’s thought process is about improving numbers through better targeting of customers, messages, and offers. Financial informations thought process is about unique, credible techniques to improve cashflow from investments. The more you can get a sense of your niche’s thought process, the better you’ll be able to write for them. Example (keto): Keto’s thought process is basically, everything else is wrong, and keto is the way to go with your diet. It doesn’t work exactly the same for everyone, so you may need to make some adjustments. It’s based on solid science and proven to work Questions to ask to build this brick: • Are they more like a detective (following clues and eliminating possibilities to get to conclusions)? • Or are they more like an inventor (trying out new ideas to find out which one works)? • Do they have inclusive (everyone welcome) or exclusive (only the best can do this) mentality? Brick 5. Enemies Description/definition: Many people would like peace, love and harmony in the world, but even those people have enemies, though they’d rather not admit it. The enemies of peace, love and harmony are war, hatred, and discord. The reality of life on this planet is that everyone perceives enemies of some sort, real or imagined. Your job, as a copywriter, is to figure out who your market sees as their enemies. This can come in handy at time when you’re actually writing the copy, and it certainly will help you understand some of the things you learn along the way as you do further research. Example (keto): Keto has many enemies. Processed food. Traditional ways of eating. Big Agriculture (because of all of the grains and other carbohydrate-rich foods they produce). Nutritionists who give advice contrary to keto. Fast food. The candy industry. As just a few examples. Questions to ask to build this brick: • Who or what makes it easier for people in this world/on this path, to succeed? • Who or what makes it harder for people in this world/on this path, to succeed? • Who or what do people in this world think is an enemy — even if you don’t? Okay, so that wraps up our little crash course in how to become a subject matter expert in a hurry. As a quick review, the five “bricks” are: 1. Mindset 2. Bias 3. Jargon 4. Thought process 5. EnemiesDownload.

Clint Arthur is a Celebrity Entrepreneur & Personal Branding Expert, Wharton Business School graduate and Dan Kennedy's GKIC InfoMarketer of The Year. With 19 years experience running his own gourmet food company, Clint is the #1 Bestselling author of Break Through Your Upper Limits on TV, followed by What They Teach You At The Wharton Business School, followed by Speaking Game: 7-Figure Speaker Secrets Revealed, and his latest work: Celebrity Entrepreneurship.​A true master of Speaking to Sell, in 2016 Clint shattered the all-time sales record for an outside speaker at GKIC's Super-Conference.Clint's famous personal transformation experiences, keynote speeches, and frequent appearances on Network TV, iTunes Podcasts, and syndicated radio shows inspire millions of people to live larger, more intensely, and with more impact on the world. Hang out with Clint Arthur, Martha Stewart, Ice-T & Coco Austin, Dan Kennedy and more incredible entrepreneurs at Living Legends 2019.RESERVE YOUR TICKET with a CRAZY discount (just $297) at https://www.livinglegends19.com/michelleshaeffer Find out more about Clint: https://www.clintarthur.tv/ Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

On this episode you will hear the final part of Russell’s first presentation at last year’s Funnel Hacking Live. Here are some of the amazing things to listen for in this episode: Find out what the creativity switch is and how it can help you grow your company. Why the backend of your Value Ladder should never change. And how you can avoid getting stressed out and overwhelmed by the surplus of information you are receiving in this presentation. So listen here to hear the final part of this amazing presentation at Funnel Hacking Live 2018, and get excited for this year’s event coming up soon! ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. This is day three of three from this presentation. So this was the very first presentation I gave at last year’s Funnel Hacking Live event. I hope you’ve been enjoying it. There’s so many cool things that we cover in here and I just thought, you know what, if I want to get people excited about Funnel Hacking Live, those who are coming this year for the first time, I want to share this. And for those of you guys who don’t have your tickets yet, hopefully it will push you over the edge to realize, “Man, that was just one presentation. Can you imagine what would happen if I was there for four days?” So if you don’t have your tickets yet, go to funnelhackinglive.com and get them. And with that said, let’s queue up the intro music and let’s jump back into the last part of my presentation. Thanks so much you guys and I will see you soon in Nashville. Now again, the problem us entrepreneurs, if we can figure out the what and the how and make a million bucks, and then we’ll be like, “I’m bored. I need to do something.” You’re freaking out and you’re trying to create the next thing. So what I want to talk about now is the creativity switch. This is what took us to the next level, when I learned this about myself. The thing that makes entrepreneurs great is also the thing that holds the rest of the company back at a certain level. I was the one that was able to get it to the spot, but I was the one who was hurting it. And I knew that, and I was like, “What do I do?” I wanted to create all these other things, and that’s when I figured out this next step, which is the creativity switch. I had to shift my creativity from figuring out the what and the how to get this thing into orbit, now it’s in orbit, I have to shift my creativity or else I’m going to go insane. I shift my creativity as an entrepreneur to the next thing, which is going from 7 to 8 figures.  Now, I’ll write this down really quick. Jay Abraham, one of my mentors, he told me there are only three ways to grow a company. And at first I was like, “Nope, you are wrong. There’s tons of ways. There’s Facebook ads, there’s Twitter ads, there’s YouTube ads.” And he’s like, “No, no, no. There’s only three ways to grow a company.” And at first I didn’t understand. And then he mapped it out and said there’s three ways. Who here knows what the three ways are? What’s number one? More customers. Okay, what’s number two, let me write this real quick, “One is more customers. Number two, getting them to spend more.” I know what it is, I just need to show you on the slide, to spend more. “Spend more money.” And then number three, who knows what number three is? “More often”. Okay, so that’s the three things. Get more customers coming in the door, get those customers to spend more money with you, and to get them to buy more. So I always translate things into funnels. So I’m like, “Well, how do funnels do that? How does this whole thing word?” and I was like, “Wait a minute, I know how this works. More customers are acquisition funnels. Funnels that get people into the front door.” That’s it. And I’m like, “Getting people to spend more are what we call ascension funnels, gets somebody to ascend up with our side of our business. And number three, getting people to buy more often are just monetization funnels.” I’m walking through all those things, but as soon as I saw that I was like, “Oh my gosh. I know exactly what to do. I know how to shift my creativity now to grow this company.” If you come back here to Clickfunnels, this is, again, our value ladder, if you look at it. When we launched the company, the core funnel was in the middle, that’s where I figured out the what and the how, and we launched this thing and it was going awesome. And now it’s like, now I gotta figure out other ways to grow the company. So I started looking at this, started to say, “Okay, the webinar is working good, everything is coming in. How do I get more customers?” And I was still doing the webinar, but I was like, “What else can I do to get more customers?” and I was like, “Wait a minute, what if I build front end acquisition funnels?” So I started building acquisition funnels. So how many of you guys, shortly after we launched Clickfunnels remember me launching this book? That guy is awesome. So the reason why we launched this book was not because I wanted to write a book. Writing a book is horrible. Who’s ever written a book before? I’ve never given birth but I’m pretty sure it’s like comparable in pain. It’s really, really hard. So we got this first book done, and the goal of this book, like I love selling books and stuff, but the only reason I want any of you guys, I wanted anyone on earth to buy this book, I wanted them to buy this book and then read it, and to then know that they needed to get Clickfunnels, my core offer. The whole goal of this was to acquire new customers, indoctrinate them into my way of believing and thoughts, and then ascend them up to the actual thing I’m selling. And then a little while later Russell got all panicky and stressed out again, and I was like, “I need a new funnel.” So I wrote another book, I gave birth again. It was painful, but it was awesome. So we launched this book to acquire new customers in. So I started creating front end funnels to acquire people in, but not at first, not until after we were at a million dollars. A book funnel is probably one of the harder funnels to get to work. Most people are like, “I’m going to write a book.” And spend the next 8 years of your life trying to write a book, trying to figure out a funnel. It’s like, you should just make money now and sell something in the middle of the value ladder. Start there, and when it starts getting ad, and some people start seeing it, it starts getting more expensive to buy ads to your webinar, that’s when you come back and start creating new funnels to bring people in as customers. Does that make sense? I didn’t write the books until my webinars were fatiguing and I needed something new to get people to raise their hand and say, “I do think I’m an expert.” I would love to figure out how to share my message with more people.” I’m like, “Cool, here’s the book to teach you how to do it, but then there’s this tool that actually you need to do it.” And they’re like, “Oh my gosh, I need Clickfunnels.” And I’m like, “yeah, you do.” And they naturally will ascend up. So acquisition funnels. If you guys look at our business, we create new acquisition funnels all the time. I actually want to go back a step to this. One thing I want to talk about before I go too deep into this, because this has been a common mistake I’ve seen most of our people make over the last year. They create a value ladder and they start creating more and more and more things, they’re always creating more backends and more…for most of your businesses you should create one core offer (I’ve got one, clickfunnels), one backend offer, you know what that is, and then you never create anything else in the value ladder again after that. Ever. It’s done. All you should be focusing your creativity on afterwards is like, what are cool front end offers I can get to get a different set of people to raise their hand and come to me? Last, uh, two months ago, three months ago, these are some front end offers. Again, Dotcom Secrets book, Expert Secrets book, and then a couple of months ago I was like, looking at different marketing segments that we don’t have yet and I was like, “you know what, there’s not very many network marketers using Clickfunnels. How do I get more network marketers? How do I get that segment of the world to come in and start using funnels.” They just don’t understand how it works, right. It’s the same concept I had before Expert Secrets. How do I get all these people who are thought leaders to come and start using Clickfunnels? So I message Julie Stoian, who you guys are going to meet in two days up here. Wow, her reputation precedes her. I messaged Julie, “Hey um, I want to write a book teaching network marketers how to do this thing.” And then we sat down and I created like a six hour course, she watched the whole course, and then like two days later she gave me the book. And I was like, “That was really, really fast.” So we put together this book and in about a week or two we’re rolling this out to the network industry, getting network marketers to understand what funnels are and they come into our world. We create new front end offers to bring people in different segments. You’ll see we also have an ecomm funnel, a book coming out, we’ve got other ones. What are different segments I want to go into and I create front end offers to get those customers and bring them in and I can go up. So your business, again when you have your value ladder, after you create the backend of your value ladder, you should never touch it again ever. That should give you guys some freedom of, “Ah sweet. I can quit creating stuff.” If you go to a Tony Robbins event, you’ll notice from the past 20+ years his backend hasn’t changed. You read a book, you go to UPW, you go to Day with Destiny, that’s his value ladder, 20+ years. And 20 years later he’s like, “I’m going to write a new book.” So he wrote the money book, Money Master of the Game, which brought in a whole new audience for him. And then guess what he did when they came in? Send them to UPW and send them to Day with Destiny. That’s it. So don’t keep trying to create other things. Do it once and then it’s done and you can be like, “Oh sweet. I can relax and I don’t have to stress about this anymore.” The backend is done and now this where we shift our creativity to like, “what cool front ends can I create?” You start having fun with that. That’s where we focus our entrepreneurial creativity. So again, we moved down a step in the value ladder and started creating really fun frontends to bring people in. So that’s number one, more customers. Number two now is how do we get these customers to spend more? These are called ascension funnels, to get somebody to ascend up. I learned this concept initially from Bill Glazer. Bill is, he was like my marketing dad or grandpa. When I got in this business I went to his mastermind group for six years and he was like, telling me how to do all sorts of stuff. And one of the coolest things I learned at GKIC back when Bill was in charge of it was this concept of ascension. How many of you guys are GKIC members, or were back in the day when Bill was running it? Alright. A lot of you guys don’t know about it. So I’m going to walk you through their business model because it’s brilliant. They had different continuity programs. They had a GKIC gold member, which I think was $49 a month, then there was a silver member, which was like $199 a month, then there was another one like $250 a month, and there was peak performers at like $6800 a year, then there was platinum at $15k and titanium at $25k. So that was their business. So all they focused on was customer acquisition to this $49 thing. So they would drive ads for everyone to buy this thing. As soon as you bought this thing, it was crazy. All they would do is focus on getting you to ascend from here to here. That was it. So if you were on this, if you signed up for this program, you were shifted to a different list, and they focus on ascending you from this to this. Every campaign, everything they did was getting you to move from this to this. They do big huge events, like “Come to the event.” And they’d sell something at the event and say, “Hey, if you’re a gold member it cost $10,000. But if you’re a silver member it’s only $5. Click this button and we’ll upgrade you right now.” And they’re like, upgrade. And they got everyone to move up here. Every product they put out the only goal was to get people to ascend. And then as soon as you ascended to silver, all the marketing shifted for you and the whole thing was about getting you to ascend to here. That was it. So the marketing would focus on ascending and then all the sudden, boom, they ascended there. And then you shift and all the marketing is focused there. And I saw him do it for years and I watched him grow this company, all focusing on ascension. And I don’t know anybody in our world that really does that. So last year at Funnel Hacking Live, who was here last year at Funnel Hacking Live? So at Funnel Hacking Live last year was the first time I was like, how do we ascend people in Clickfunnels and so we did a presentation that some of you guys were part of called Follow up Funnels. How many of you guys saw this presentation? Nobody saw it? You saw it if you had a Confusion Soft t-shirt at the end of it. How many of you guys remember that one? My entire goal of this presentation, of this one was to ascend people from Clickfunnels to Actionetics. That was the ascension path, right. And we moved them up right there. Right now about 20% of all Clickfunnels members have ascended up to that. Anyone need help to do the math on that? We make more from our Actionetics level than we do from Clickfunnels right now. It’s insane. I didn’t have to resell those people anything. All I did was told them, “hey, this is awesome. This is even cooler.” And I get people to step over and ascend up. How many of you guys think I’m going to try to ascend you to some things this weekend maybe. I’d be doing you a disservice if I didn’t right. Because my goal inside of this, when someone comes in my core offer of CLickfunnels, they’re in Clickfunnels, and then as soon as they’re in Clickfunnels how do we get them using our entire platform? How do we ascend them up to Actionetics? And then people come to Clickfunnels and how else can I ascend them? I ascend them up to my backend things as well, to my higher end coaching programs, so I can serve them at a higher level. It’s all about ascension. When somebody comes in, you get a customer coming in it’s all about how do I ascend them? How do I serve them more at a higher level? What can I do? What can I create? What can of marketing? What kind of funnels can I use to ascend people up? So we started creating ascension funnels to get people to spend more money with us, so we could serve them at a higher level. That was number two. So for me, as the entrepreneur, this is where I get to use my creativity. How can I get people to ascend up? And now I’m not focused on some new business I want to create, I’m focusing on this problem. How do I solve this? That’s the magic. We start focusing our entrepreneurial efforts on these kinds of problems and we’re not focusing on creating new businesses, this how we started growing and scaling our company. So ascension funnels. And the third type of funnel are Monetization funnels. How do we get people to buy more often. Okay, now the very first thing you were selling someone, your what and your how, if you read the Expert Secrets book, initially you’re always offering them an opportunity to switch. You’re switching them from some opportunity to your new opportunity. If you don’t know what I’m talking about go back and read Expert Secrets, and we’ll actually talk more about this in two days, but that’s the first thing. Monetization funnels are what we’re doing in an opportunity switch. These are where we’re offering our audience other, different products to help them as well. So some examples, we have our software secrets product, which is a monetization funnel. We have funnel scripts, which is a monetization funnel. Funnel university, these are other things we sell our audience to help them on their journey with us. And those are monetization funnels. So for us as entrepreneurs, when we’re going from a million to ten, this is where our focus needs to be at. It’s not creating a new offer, new business, new company. It’s how do I create front end funnels to acquire more customers? How do I create ascension funnels to get these people to ascend from this level to this level to level? And then what else does my audience need to be more successful? What else can I create to give them? How many of you guys has Funnel Scripts made your job so much easier when you build your own funnels? Yeah, it’s insane huh. That was something we created to help people more in their journey with us. All these things are. So that’s the monetization funnels. So if you look at the order of this. When we launched, when you’re going from zero to seven figures, you figure out your core offer first, then from there we open up our backend offer, after we build up pressure. A whole bunch of people, customers coming in, we open up the backend offer. Then we come down and start focusing on our ascension funnel, that’s where we start bringing people in. Alright, like I said, the back of the value ladder never changes. You just create, your focus should be creating new creatives on the front end to bring more people in. Okay, I’m going to walk you guys through some businesses of some people here in the room that you may know. The first one is Brandon and Kaelin, give them a huge round of applause. They’re over here somewhere. Kaelin’s going to be speaking with you guys here in a few minutes and I’m excited because man, their journey has been so much fun to watch, as they went from zero to a million, a million to ten, and now they’re on their journey from ten to a hundred. And it’s just, it’s awesome. But if you look at this, if you look at their journey, if you reverse engineer this, and I’m obsessed with reverse engineering what people are doing, they followed this process to a t. When they first came out, the very first thing they launched was this program. It was a webinar they launched, I think $150 lifetime access or $30 a month. That was their first thing. Their what and their how.  And they grew this to over a million dollars before they came out with the next new thing. They built up all this pressure. The people they were serving, they were changing lives, all this was things happening. After they had this audience of people who loved and then they were like, “how else can we serve these people?” Now they open up the next thing, and they brought people in with their supplements. Boom, they launched their supplements day one and it just blew up. One of the biggest supplement companies online overnight because they built up so much pressure on their first thing. If they had launched a supplement company first guess what would have happened? Nothing. There’s an order, there’s a sequence. They figured out their what and their how and they focused, they focused, they focused. I’ve been telling people for two years now that you need to do a live webinar every single week until you make at least a million dollars. Most people don’t. How many of you guys do that right now? So Kaelin and Brandon said, “We’re going to do what Russell says.” They created the hashtag, dowhatrussellsays, and she started doing a webinar every single week, every single week, every single week. I think she did thirty or forty webinars live before she ever tried to automate it. You figure out the what and the how. The reason why I tell people that, do it live, is because that’s going to help you figure out the what and the how. Your audience will tell you. You’ll feel it, they’ll give you feedback and you’ll make the tweaks and the changes you need to do. So they did that, launched their supplement and afterwards they launched their coaching. So if you look at their value ladder, the front end, figure out the what and the how, they sold that. After someone buys that they ascend up to supplements, then from there they ascend them up to coaching. Alex and Layla, where you guys at? You guys will have a chance to hear from them tomorrow, I don’t remember when, in a day or two. So I’ll tell you more of their story later. But Alex and Layla literally launched their new company in April and you may have noticed they stood up when we did the Two Comma Club X awards. From zero to ten million dollars since April, insane. I still don’t know how they did that, that’s gotta be a record. But if you look at their funnel, same thing. They figured out their what and the how, people bought this. They built up pressure and they released the next thing. And that’s the whole game. Figure out the what and the how, build up pressure, release the next thing. And they haven’t even gone to the point where they had to build new front end funnels. They’ve just been killing it with this so much right now. Look at their value ladder, they aren’t even on step number three yet. They got the what, the core offer, the what and the how figured out, built up pressure, launched the next thing, monetized it, and someday I’m going to get Alex to build a frontend or a webinar or something and it’s going to be amazing. He said, “No.’ Anyway, like I said, there’s 17+ other stories just like these that I want you to understand, sitting here in this room with you. The path and the process is the same. Understand that. Again, we’re going to come back to the creativity switch. Step number one going from zero to a million is figuring out the what and the how. You transition your creativity as an entrepreneur to figure out ascension, acquisition, and monetization funnels. If you’re not in that spot yet, don’t stress about this at all. Like, “I know Russell did something really fancy there, but I’m not ready for that. I’m focusing on the what and the how.” For those of you guys who are there, it’s like, “Okay, that’s my focus. That’s where I need to be focusing all my creative energy.” And after you go from there, then the third phase of going from ten million to a hundred million, this is where I’m focusing all my effort at right now, is this piece right now. And it’s focusing on getting mass traffic. Now, I’m not going to spend a ton of time during this presentation right now, going through the traffic part of this. But my creativity right now is focused on what kind of ads can I make that are insane that are going to get more people to raise their hand on all sorts of platforms? Here’s a couple of them that you guys may have seen. This is one we did on Instagram the other day, “Hey, this is Russell Brunson. My new book Expert Secrets is literally on fire. Get your free copy by swiping up right now. Swipe up to get your copy of the Expert Secrets book. Quick, it’s on fire, you get a free copy. Just cover shipping and handling and we’ll mail one out to you.” So if anyone ever lights a book on fire, this is what we learned, first off, you can’t just light a book on fire, it doesn’t burn. Second off, you have to douse it with gasoline, but if you douse it with gasoline while you’re holding it and then you light it on fire, the flames will come down to your arm. I learned that, that night. That’s why I’m like, “Ahh, ahh, ahh.” And we did videos like this for Facebook, YouTube, all these videos of books burning. It was horrible. Number three, when you burn books on ads, people complain in the comments, so you shouldn’t burn books on ads. So we learned a lot of fun things. But here I’m like, this is what I do with my creative energy. Like, how can we sell more books? Let’s light one on fire. Or the other day I was walking past our, in our office we have potato guns because that’s kind of the whole beginning story. So I found a potato gun and we had this big mud pit behind our office and Dave was like, “Let’s go take the jeep out.” So we spin the jeep in the mud, I got a potato gun and then we found the prospector, we had this big cardboard cutout of the prospector. I was like, “Oh my gosh, I got an idea for an ad.” Five seconds later we’re set up and this is the ad that came from that one. “Hey, my name is Russell Brunson and I’m a potato gun expert. (Thud) and I just finished my new book called Expert Secrets. Expert Secrets tells you how you can become an expert in anything. I’ve done it with potato guns, I’ve done it with other things as well. Inside the Expert Secrets book I tell a story about how I started my entire business as a potato gun expert. I was making DVDs teaching people how to make potato guns, how to shoot them, it was a ton of fun. And I turned that little idea, that hobby into a career. And you can do the same thing with the things that you’re good at. “What are you good at? What are you passionate about? What do you have opinions on? What do you have a lot of advice about? What is something that you love, that you’re an expert at, that you can share with the world? Just like I made money selling potato gun DVDs, now I make money teaching people how to market their businesses, you can make money with your passion, your idea, and the way to do that is all included here inside the Expert Secrets book. “Now I have pre-bought a whole bunch of copies of this, if you want you can go to Amazon.com, go order it from there, you’ll see tons and tons of five star reviews, or if you want, you can get a free copy. All you gotta do is go to expertsecrets.com, I already bought the book, if you cover a tiny shipping and handling fee, I will ship you out your very own copy, then you can read this book and find out how to find your message, how to build your tribe, and how to make a whole bunch of money teaching people whatever it is that you’re amazing at. “Now, this book has literally helped hundreds and hundreds of people around the world to take their passion, their talents, their ideas, their hobbies, their advice and turn it into a full time business. And you can do the same thing as well. All you gotta do is go to expertsecrets.com, get your free copy there and you’ll also see all the other bonuses and other cool stuff I’m going to give you as well, when you go and get your free copy. So now is the time, wherever you’re at watfching this, on Facebook or YouTube, wherever you’re watching this, stop what you’re doing and go to expertsecrets.com and get your free copy. I will ship this out and this will teach you how to take your ideas and turn it into a business. “Thanks so much, again my name is Russell Brunson and I cannot wait for you to get your first copy of the Expert Secrets book.” You’d think as you go from zero to a million, a million to ten, and ten to a hundred you’d get more mature, but I think it’s the opposite. Because now it’s like, literally we’re thinking, anyway, the weirdest things possible. But that’s the focus, as an entrepreneur, when you get to that point you don’t need more offers. There’s a point where you have enough offers, your value ladder is in place. Now it’s like, what can I do to promote this more? All my creative energy has been focusing on new ads, new ad types, new platforms, new things like that, and the last phase in here. Going from ten to a hundred million is that. I’m going to be doing another presentation here in a little over an hour, it’s called Conversation Domination. I’m going to go deeper into some traffic stuff. I’m not going to touch it too much right now. But this is the fun part, I’m just focusing….You’ll be able to tell when I do these presentations, this is where most of my focus is at right now, and it’s a lot of fun. So I wanted to come back to this. This is the vision I want you guys to understand over the next three days. Because I know that with so much stuff happening, some of you guys are going to feel overwhelmed. But if you understand, this is the vision of where you’re going, you don’t have to stress about the overwhelm. Okay, you look at this and say, “Okay look, zero to a million. This is the category I’m in, all I’m going to focus on is the what and the how, the what and the how. For every presentation I here, I’m going to listen for how does this company figure out what it is I’m selling and how I’m selling it.” And I want you to stress about, think about that. In that process, if you look at in that first circle that little triangle, that’s from the Expert secrets book, in fact, my next two presenters who are going to be speaking are going to be talking about this part. Because going from zero to a million, a lot of it is figuring out the what and the how, but a lot of it is figuring out yourself too. If you’re the one selling the product, how do you build your following? How do, yourself as an expert, how do you position yourself, how do you put yourself out there in a way that’s a lot of times not very comfortable, but in a way that’s going to attract people to you? So the next two presentations are going to be going deep into that. But every presentation for you guys, if that’s the phase you’re in, just think about that, the what and the how, the what and the how. That’s the key for you guys going from where you are today to Two Comma Club. That’s it. Now for those of you guys who are in the Two Comma Club and you’re like, “Sweet, I want more.” You should be focusing on all the different funnel types, like, “Okay, there’s this one and this one, what should I do to acquire more customers and those kind of things?” And those who are growing beyond that, you’re focusing on all the traffic presentations, how to scale your traffic and get more and more people in. But that’s what I want to explain, because I know that so many of us, especially as our community as a whole has been growing. It’s been fun watching, if you look at four years ago, the first Funnel Hacking Live event, if I would have said, “How many people here are making over a million dollars?” It was like one or two people. Now we’re at like almost 300. If you look at 17 at ten and it just keeps growing and scaling, it’s so much fun. And I think as a community, as a whole, we’re all growing together. But I want everyone to understand, this is the vision, this is where you should be focusing, this is what you should be doing, because I don’t want you guys focusing on eight and nine figure creativity problems if you don’t have your what and your how figured out. And visa versa. You focus on where you’re at, built that piece out, figure it out, and then you can switch and again, the market will tell you when you’re ready to make the switches and the transitions. Okay, to end this presentation I want to come back and I want to show you the video I showed you at the very beginning, one more time because, two reasons. Number one, after I watched it, I watched it like 30 times more, and it’s really fun so I’m going to show it again. And number two I want you guys, as you’re listening to it, to understand that this video is talking about you. We’re not normal, you guys know that, right? Most people don’t wake up in the morning, figuring out how can I change the world? How can I sell more products, how can I serve more people? That’s not a normal thing. Most people wake up in the morning, they’re depressed, they’re tired, they go to work, they’re miserable, they come home again, they’re miserable. Most people don’t spend all their extra time, energy, and money flying to here to hear people talking about selling stuff through funnels, for crying out loud. You guys are different and that’s good. So I want to show you guys the video one more time, and let’s watch it. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

Behind the scenes at SalesForce’s DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. ---Transcript--- Good morning everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast. Today I am streaming from the Golden Gate Bridge. Hey everyone, so welcome to this episode. I am literally 100 feet away from the Golden Gate Bridge, we snuck down past the “Do not walk past this spot” signs. And we snuck down here to get some videos and some footage, and we’re waiting for the sun to rise on the Golden Gate Bridge. It’s all cloudy and foggy and it’s starting to appear, but there’s like 15 or 20 minutes until the sun pops, so I thought, I need to just bring you up on some cool things I want to share with you guys. So a couple of things, I am out right now in San Francisco, obviously, at Sales Force’s big, huge event, it’s called Dream Force. And when we decided to come out here everyone kept asking, “Why are you going to Sales Force’s event, what’s the point of it?” So I wanted to kind of tell that story so you understand why we’re here, and the reason why I got excited, because hopefully it will help you guys as well. So Sales Force is the biggest company in my world. I think they said that last year they did 13 billion dollars in sales, this event had 171,000 businesses that came to it. So my little Funnel Hacking Live, that I thought was so cool and so big, is tiny in comparison. Anyway, it’s funny because as we were talking about coming out here, and thinking we should come, I remembered a story that I thought was really, really important. So when I got started wrestling, I was in 8th grade when I started wrestling. So I started a little older than most people, most people start when they’re kids. But for whatever reason I started in 8th grade and I remember in 8th grade I kind of liked wrestling, it was okay. But the end of the season there was a state tournament, my Dad took me to the state tournament. So we went there and I remember sitting in the stands and watching the people in the state of Utah, the best of the best, wrestling and competing. And I remember in the finals, two guys from my high school ended up in the finals, and they both ended up winning. One was named Matt Wood, and our heavy weight, I can’t remember his name off the top of my head right now, but they both made it to the finals and they both won. And I remember sitting there watching it and I was like, “Oh my gosh, there’s these guys from my high school who won a state title.” I remember going back home and I was like, “I wanna be a state champ.” Like that just, that thought went through my head and I was like, “I’m gonna be a state champ.” And I set that as my goal, I set it as a target and I started going and started running and started moving. And fast forward now a couple of years, my junior year in high school I won the state title. It was awesome and amazing and everything and it was kind of cool. And fast forward I went to college, and some of you guys know in high school I took second place in the nation, I was an All-American and then I went to college. In college I never went to the NCAA tournament, I never went to nationals, I never saw those things. I had it as a goal, I was like “I wanna be a national champ.” But I’d never actually seen it. In fact, the first time I actually went to the NCAA wrestling championship was after I had graduated from Boise State, which means I never actually made it to the tournament. I missed my goal every year, I never actually made it. And I remember thinking one day, I actually had a friend, BJ Wright, and he told me his dad used to always take him to National tournaments, and because of that he didn’t care about being a state champ, he just wanted to be a  national champ, he kept going trying to be a national champ. That was his goal. I remember thinking, “Gosh, I love that my dad took me to the State Championship, he gave me a goal and I was able to see it and I was able to go run and achieve that thing.” But because I’d never seen a national tournament, I didn’t know what it looked like. It’s hard to run towards something you haven’t seen. You know what I mean? And I remember always thinking, “Man, I wish I would have went in high school to the NCAA wrestling tournament. So I could have seen it, because then I would have known what the goal was.” I would have seen, this is what I’m trying to get to. So fast forward now until this event. Last year a bunch of guys from my team came out to this event, and they were telling me, “there are 170,000 businesses, they shut down San Francisco, there’s like 50 different place….” I think they said there’s 2600 keynote speakers that are happening this weekend. It’s massive, it’s like a whole different level. And as they were telling me about it, I was like, “Oh my gosh, that’s the next level.” I was like, I look at the market that I’m in and I was like okay when I got started and we were looking at things, who was out there? Bill Glazer had GKIC and that was the biggest event company. And then Ryan Diess  had Traffic and Conversion, and Infusion Soft was there and Lead Pages….I had these known people and I was able to see who the other people we’re trying to..not compete against, I guess in some situations compete against. But I saw those things. I’d seen GKIC with 1200 people, I know what that event looks like, so I was able to go out there and build a company and get to a 1200 people event. And then I saw Ryan Diess and those guys had done Traffic Conversion with like 3000 people, so last year we’re like, boom, we got to 3000 people. But now it’s like, we surpassed all these people, it’s like what’s the next thing? I don’t know where to go. So we found out Sales Force had 170000 businesses here, they do 13 billion dollars a year in sales. I was like, that’s the next level. I need to go and witness, go see it, just like I needed to go to the national tournament. Because as soon as I could see it, then it becomes real, then I got a goal in my mind. In some of the podcast episodes in the past I’ve talked a little bit about this, how I’ve just, it’s been harder and harder for me to see the vision because we’ve kind of surpassed everything, all the known things, all the known levels that I was aware of that I knew I wanted to try to get. I had seen those levels, and we worked toward them and we surpassed them, and we had accomplished those goals. Now it’s like trying to figure out, okay, now we got these goals what’s the next goal? So we came here to be able to see here’s the next target. And it’s funny because even on the way here, literally we’re coming  here and I’m like, in my mind I’m like, it’s so big. 170,000 businesses, I don’t even know if I want to go that path. It just seems so hard and so big and so far away. And then yesterday we got here. So we flew in, in the morning, and after we got here, we started and we went and got our name badges and we started experiencing it. We started walking around and I noticed some really, really cool things. So if you’ve read the Expert Secrets book, you know a lot of my beliefs on how to build your own culture. And we talked about, your tribe has to call themselves something right, they have to be something like a future based cause they’re all moving towards, all these different things. And I started as we were going around, I started noticing and watching all these things. I looked at, Sales force is the name of the company, Dream Force is the name of the event, and then when you come inside of it, all the themeing and branding for their company is all around this camping theme. So they had this thing called Trail Head, and Trail Head is their company success platform. Someone comes to Sales Force they go to Trail Head and Trail Head walks you through the steps you need to go on to be successful. So you have Trail Head. So then you have, they call their people Trail Blazers, so everyone is like, “I’m a trail blazer” so you look at all the success story videos that they showed, “Here’s so and so, a trail blazer.” They show all the companies that use Sales Force, “Here’s this company, they’re a trail blazer.” And associating everybody, if you look at all the signage everywhere it’s interesting. All their sponsors, instead of having a sponsorship sign, they took the sponsors and had their designers match it. Let’s say IBM was one of their sponsors, “IBM is a trail blazer.” And then they have all the design and branding of IBM but mixed in theirs, so it’s like this co-branding opportunity. So now it’s like all these companies almost taking credit for their success. Like, “Oh IBM is a trail blazer. So and so is a trail blazer.” Similar with what we do with our Funnel Hackers, right. Lady Boss is Funnel Hackers, all the different companies we work with are Funnel Hackers. So that was really fun to see. It’s interesting, in each of their core departments, so they have their service delivery department, they’ve got their…I can’t even think off the top of my head, it’s too early in the morning right now. But each department has an actual character. So they have these characters who are on the trail head, and they’re all trail blazers, it was just cool the way the branding all synced together. So it’s fun to see some of those things. Alright, so that’s the first thing. The next thing is I’ve been talking more about this, I don’t know if I’ve talked about it much on the podcast, but there’s a really cool book that I had my entire team read called Play Bigger. And Play Bigger is this book about creating your own category, I could probably do a whole podcast episode on it. But the basic gist is that in every market there is a category king and the category king sucks up like 90% of the business, and then the last 10% is fought over by everybody else. If you look at, for any of us, when we’re developing a business, a company, you don’t want to be one of the 10% that is fighting over the scraps inside of a category. You want to develop your own category. So that book, Play Bigger is all about how to design and develop your own category, it’s really, really good. A lot of similarities to the Expert Secrets and creating your new opportunity, which is interesting. But I digress, we’ll come back to that another day. But one thing that’s interesting is that first phase of becoming a category king is you create the need to find a category, the second phase then is you build an ecosystem to support the category. So you’ll notice in Clickfunnels in the next month or so, us launching things that will be all about us building an ecosystem for the category that we own. We are the sales funnel category, so we’re building this ecosystem. So it was cool here as well, to see the ecosystem. If you read Marc Benioff’s book called Behind the Clouds, you’ll see strategically he is like, “We’re building this thing that’s the Sales Force, but we need to build an ecosystem for the people who can build off our platform. Our product isn’t a product, our product is a platform.” And you start looking at what you’re creating as a platform instead of just a product. That’s when you can start building out your own ecosystem. So I know for some of you guys, you’re just in a spot where you’re just building a product and you’re selling it and that’s awesome. But I want you to start thinking, I want you to open your vision of like, what’s a platform I could create? You know for me, obviously it’s a software platform, but there’s platforms that aren’t just software platforms. There are training platforms, anything can be a platform if you just shift how you think about it, right. So anyway, they built this platform, Sales Force, and then they built this ecosystem where people could plug into the platform and businesses could be built on top of it. In fact, it’s funny when we launched Clickfunnels, I remember thinking about Infusion Soft, where Infusion Soft has built this ecosystem of people that all these jobs have been created because of Infusion Soft. So when we were building CLickfunnels we were like, “We want to do the same thing. We want to build this really cool platform where there’s this whole ecosystem, this whole, all these companies pop out and become companies because of CLickfunnels.” In fact, a little while ago we were doing the math on how many jobs have been created because of Clickfunnels and it’s fascinating. There’s the jobs of our employees, then there’s the jobs of our customers, all the 65000 customers, all their employees. Then there’s the external jobs, the copywriters, the designers, the programmers, all the other things. I think we were doing the math and we were trying to be conservative, and our conservative guess was 250,000 jobs were created because of Clickfunnels. We’ve created a whole ecosystem of people. But what Sales Force has done, they’ve taken it to the next level which is like, it was blowing my mind. We’re walking through these things and we see, they had vendor booths right, and the vendor booths were like tiny. I think some of the booths people were paying, the small ones were 3 or 4 feet wide, it was like 20 grand a booth. The bigger ones were like 150-200 grand. The really big ones were like a million dollars for these booths. They were beautiful booths right. But each of the booths, they all integrate with Sales Force. It wasn’t just like, “Here’s the sponsor.” It was like, “Here’s the sponsor, a Sales Force company.” Everything is cobranded back to it. So all these people are building products that plug into sales force and now it’s like, Sales Force is expanding its reach with all these other companies, even though they don’t own those companies. They don’t hire the employees, they don’t hire the developers, but every time a new company plugs in, Sales Force grows because they built this platform. They are the category king of CRM’s, so anybody else who builds anything that’s related to CRM has to plug into them. So all those 10% of people who are fighting over the scraps, instead of not having part of that business, you open up the ecosystem and plug people into your platform and now when those people grow, you grow. Everybody grows together, which is how you maintain your status as the category king. Ah, so much fascinating marketing theory I could go into if I had more time. But alas the sun is rising over the Golden Gate Bridge and it’s looking beautiful, so cool. Anyway, what was cool watching this, as all these companies who were there, they weren’t just sponsoring the booth, they were all people who were part of the ecosystem, they’re all Sales Force partners. And you know, I don’t know how many hundreds of millions of dollars they made just on the booth space alone, but it was really cool to see that. Alright, I’m going to share one more thing and then I think I’m going to wrap it because my nose is starting to run and it’s getting cold, my fingers are cold. But Dana Derricks who is one of my favorite people, he was at Inner Circle meeting last week, and he shared something that was really, really powerful that relates back to what we’re talking about here. So he was talking about, if you read Dotcom Secrets, you know I talk a lot about the concept of the Value Ladder, right. Someone comes in on your value ladder, if they receive value they naturally want to ascend up to the next level of the value ladder. And if they find value there, they’ll naturally ascend to the next one, and they’ll keep going up this value ladder. So Dana drew this value ladder, he’s like, “Russell’s been preaching this for 10 years, here’s the value ladder. What’s interesting if you look at this value ladder on the left hand side, what’s happening? All the marketing, all the selling, all the things that you are currently doing, it’s increasing desire for a thing.” So if you think about the books I’ve written, the webinars I do, the products I sell, everything I’m doing, I’m trying to sell my products, but what’s really happening is I’m creating desire in the marketplace for sales funnels and for all the things around sales funnels. I’m creating this huge desire. So that’s the left hand of this value ladder. What Dana did, at the top of the value ladder he went down the other way and built the backside and went down, so it looked almost like a mirror image of the value ladder. So it ended up looking like this pyramid that goes up and goes back down the other side. He said, “What’s interesting, if you look at it from what Russell talked about earlier,” I had talked about this concept of category kings and building your own ecosystems, “If you look at it from that standpoint, the left hand side we’re creating desire,” and this is the whole supply and demand, “so it increases the demand for it. So the left hand of the value ladder is all about increasing demand and desire for the thing you’re selling, the category that you’re developing and designing, and then the right hand side of the value ladder…” I wish I could draw this out for you because it would be more clear, but this where because of the demand the left hand side is going up, it’s creating this whole market place. There’s now demand, I just look at my world, because of everything we talk and teach about, now there’s demand for copywriters, for logo designers, for graphic designers, for funnel builders, for traffic generation. All these new jobs and opportunities and things have become more desirable. There’s more desire, there’s more need for it, the demand has gone up.  So the second side of your business now, the backs of the value ladder is where you create the supply, you create the ecosystem. Sales Force comes out and does 13 billion dollars in sales talking about CRM, they have this huge market place of 171,000 businesses who are here, who knows how many are actually using their platform, it’s insanely big, they’ve created this huge demand for it. So now the second side of their business is they fill up the supply. So now all these other companies are able to plug in to Sales Force’s machine and Sales Force is tied into all these things, and Sales Force is getting paid on every sing interaction. Somebody with, every single booth that was there at this place, any of these booths, when they plug into Sales Force, they become a Sales Force company. They’re not necessarily getting purchased by Sales Force, some of them are, but they’re plugging into it, their platform is integrated with the other platform. They plug into it, now all those people when they plug in, and I think Sales Force calls their’s the app store or something, similar to apple, what apple does with their app store. But their platform it’s like, you plug into their platform and then you get access to the whole sales force universe. So all this huge built up demand, then you are creating, the people who are plugged into the other side of the ecosystem are creating the supply to feed the demand and it’s interesting. Man, for me to go really deep on this topic for you guys, it would take like an hour to kind of map it out on a white board. So hopefully I’m not doing it too shallowly or missing out on anything. But understand as you define your category, like “I’m going to become the category king in this business, in this market.” Then on the other side it’s all about you can now create things that fuel this demand. You can make money on both sides of the value ladder. For us we’re launching Funnel Rolodex, which is this whole ecosystem of providers, and we’ll make a tiny transaction on it, every of the services that happens on this thing, but we’ve created a demand for it. We have 65,000 customers who are demanding sales funnel services and people are trying to find them now and it’s just not been organized. We’re building this unified marketplace where everything is together and then we’ll plug that supply into the huge demand we’ve created, and we make money on both sides of the transaction. Then our customers become more successful because they have access to this huge supply and then more customers come in and then it just kind of keeps building itself I think. It helps building your dominance as the actual category king. So cool, so fascinating. So there you go guys. So that’s why we’re here. We’re here because I wanted to see Sales Force. I wanted to see what the next level was. And it’s funny because coming in yesterday I was a little intimidated. But after sitting in that room with I don’t know, 5,000 other businesses and watch Marc Benioff deliver his keynote and seeing the people, and seeing the software, and seeing the innovations, seeing the ecosystems, seeing all the stuff, I don’t know about you but me personally, I look at that and I was like, “This is doable.” In my head ahead of time it was so big, it was just like the wrestling national tournament, I’d never been there so in my head it was this huge deal, so because it was this huge deal I was freaking out, I was stressed out and I choked every single year trying to get there because in my head it was a bigger deal than it was. I remember when I actually went to the national tournament for the first time, I remember sitting there and I was watching it and I was like, “This is just another tournament. It’s on a bigger stage, but I could compete at this level. I wish I would have seen this 5 years ago because I would have shifted everything, I would have had more belief, because when you believe you can actually accomplish.” So for me it was the same thing. I flew in here to San Francisco yesterday scared and nervous and awkward. And after seeing it, I was like “Oh my gosh, what they’ve created is amazing but it’s doable.” I see the path now. For us to create something like this, we could do it, we can do it. The path has been trail blazed for us, we use their terminology for it. It’s there, and even from a financial standpoint. When Sales Force went public they had the same sales revenue as Clickfunnels does today. So it’s like, and I think they’re like 8 years ahead of us. So in like 8 years from now, this could be Clickfunnels. I’m going to do it a lot faster though because we got funnels and they don’t, so we’ll speed up the process. But now I see the vision, I see the direction, I see it’s possible, and now I know it’s possible we can go and we can accomplish it, because now we believe. So that’s why I came here. So for you guys, hopefully there’s a bunch of lessons here in this for you guys. Lesson number one, first lesson for you is to go see, whatever you’re aspiring to become like, go and find that and experience it so you can see it, so it’s not this scary weird thing, but it’s tangible like, “Oh my gosh, that’s what it is. I can do that.” Once you see it, you can believe it. Then you can go and do it. So that’s number one, number two I would read the book Play Bigger to figure out what your category is. We were talking about this as a team, we didn’t understand these principles when we launched Clickfunnels, but at the time, if you look at this, if we would have come in and said, “Clickfunnels is a CRM.” Sales Force was, is the category king. And if you look at what’s fascinating throughout history and throughout time, almost never, very rare does a category king ever get disrupted. Once you define your spot as the category king, you’re pretty much there unless the government interaction comes and shuts you down, or something like that. But other than that, if you define the category and you become the king, you’re there, you’re not losing it. So if we would have come in and been like, “Clickfunnels, we are the best CRM in the world.” we never would have had success. Infusion Soft has been marketing automation.  If we came out like, “We’re the best marketing automation platform in the world.” We wouldn’t have succeeded. If we came out, “We’re the best landing page builder in the world.” We wouldn’t  have succeeded because there were defined category kings in each of those categories. When we came out we said, “We are the best sales funnel builder in the world.” We were the only sales funnel…well, there were some crappy ones. But for the most part, we were the only sales funnel builder in the world. We define the category, then we created the category and now we are the category kings.  And we’re in a spot now where unless I screw up or the government shuts us down or our servers explode, we’re not leaving. We have carved out our spot there. So for you, it’s like you gotta figure it out. We easily could have positioned ourselves as a landing page builder, we could have positioned ourselves as a these other things. But we didn’t, we transitioned and we created our own category. So for you, if you’re in this spot where you’re like, “Oh my gosh, there’s a category king in my market.” You can keep fighting over the 10% of the scraps or you can say, “How do I redesign this category where I am the only one there? Where I can become the category king?” It’s the shift from CRM to sales funnels, from Marketing Automation to sales funnels, from landing pages to sales funnels, you know what I mean. That was the shift for me, that was the shift for Clickfunnels, what’s your shift? That’s the next thing. And the third big take away from this hopefully is, after you figure out the category and you’re creating all this demand and desire for the product and services you’re selling, then the third step in this process is how do you come back and how do you create the ecosystem to support yourself as the category king? If you build a strong ecosystem there’s no way you can crumble. I think the strongest thing that Sales Force has, is not their software, their software is not that good. I think their movement is pretty cool, a lot of their branding is cool, but I think honestly, the most powerful thing that Marc Benioff did when they built Sales Force was they opened up their app store and they built their ecosystem. When I look at this thing here in San Francisco, and I wish I could take you all on this journey with me and you could walk around and see this thing, it’s insane. 171,000 businesses are here, the entirety of San Francisco is shut down, literally. I can walk into any restaurant in San Francisco and if you don’t have your Sales Force badge on they will not let you in. And if they let you in, all the food is free. Sales Force paid for all the food in San Francisco this week. They shut the city down. It’s literally insane. If I look at, what was the core thing that actually caused that, again, it’s not the software. The core thing I believe, what has maintained them as the category king and continued to level them up, is the building of the ecosystem, the focus on the ecosystem. The ecosystem is the foundation that solidifies your spot in the market. So think about that for yourself. What is the ecosystem for what you’re building? You’re building up all this demand and desire through the products and services you’re selling through your value ladder, and the back side of that, what are the things you can create and orchestrate to create an ecosystem for people to plug into? An app store for people to plug into? Whatever that is to fulfill the demand that you’re creating. For some of you guys it’s going to be, you’re going to certify people to do the training that you do. That’s an ecosystem. Some of you guys are going to be building, you have your software, opening your platform. That’s one of our big initiatives over the next year is open form platform, so that everyone can be building on Clickfunnels. We want 100, we want 1000, we want 10,000 app developers developing amazing apps that plug into Clickfunnels. That’s part of the vision because that’s part of the ecosystem. I want to open up the marketplace so that there are jobs that we’re facilitating. We’re taking this pent up demand and desire we’ve been building and plugging it into all the people who want to be doing the services, and plugging those things in, as we do that those companies will grow dramatically, the software companies will grow, all these people who could be our competitors will all become our partners. And it will solidify us even stronger as the category king and keep us stable. The same thing you should be thinking as well. So this was a long one. There’s a lot of cool things in there. I hope you guys got some value from it. Go and figure out who your Sales Force is, and go to the big stage and check it out and be inspired and see the path of where you gotta go next. Alright guys, with that said, my fingers are frozen. I’m going to go and watch the sunrise here on the Golden Gate Bridge. We appreciate you guys. If you haven’t, if you don’t follow me on Instagram, you totally should because I’ve been Instagramming all this. You would have seen me today sneaking past the “Do not trespass” sign, sneak down to where I’m filming right now, you’d see us doing all sorts of crazy stuff. We’re filming our life in the Instagram stories all the time. You get to meet my daughters, my kids, my wife, everyone. So if you want to hang out with us in real time as we’re going on these journeys, you should go follow me on Instagram. Just go to instagram.com/Russellbrunson, if you have the app on your phone just log on 5 times a day and just check in and see what we’re doing. A lot of fun stuff is happening every day. It’s basically my reality show. So if you want to know what in the world I’m doing day by day, you want to see while we were at Sales Force, you could be watching us behind the scenes, see me at Benioff’s keynote, all those things are happening. Tomorrow, actually tonight, tonight we’re flying to Chicago and then we’re going to be jumping in Grant Cardone’s new Gulf Stream Jet, and we’re flying and we’re going to be building a funnel for him, with him, 30,000 feet in the air, it’s going to be insane. And all that stuff will be Instagrammed. So if you want to like follow these things in real time, come join our reality show over at Instagram.com/russellbrunson go watch our stories, because we’re living this marketing lifestyle and there you can kind of follow me on these journeys. Alright guys, appreciate you all, thanks for listening to the podcast. If you enjoyed this episode, take a screen shot of it on your phone and then go and share it on Instagram, share it on Facebook, and tag #marketingsecrets, and tag me that way I can see as well, that would be really cool.  Appreciate you guys sharing, appreciate you listening, and we’ll talk to you guys soon. Bye everybody.

In this absolutely fascinating episode, Dr J interviews the President of No B.S. Inner Circle, formerly GKIC, Nick Loise. Get to know the man running this powerful marketing organization and pick up some great tips along the way. The rapport between these 2 powerful business leaders is really fun to listen to.

Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’s a drop of blood, a hair, a small piece of skin, or any number of other tiny little pieces of a person’s body at the scene of a crime, the detective who finds DNA has struck gold. That’s because DNA leaves clues. There’s another kind of DNA you might not have heard of yet. It’s called Breakthrough Copywriting DNA. This kind of DNA leaves clues, too. For example, the first type of Breakthrough Copywriting DNA we’ll talk about today left the clue of $2 billion in the Wall Street Journal’s bank account. In short, Breakthrough Copywriting DNA is a collection of seven themes that have proven themselves to be big winners for copywriters across a wide variety of industries. A few of them are featured as Emotional Action Sequences in today’s episode. But first, let’s feature this: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Emotional Action Sequences What They Are Templates for telling simple stories in your copy that lead your prospects through different defined and predetermined powerful emotions. They serve two purposes. First, to get your prospects “out of their heads” and into their feelings. (Emotion: In music. In movies. To motivate anyone to do anything. Necessary in Buying.) Second, these particular emotions, in these sequences, will not only get prospects into their emotions. They will get into particular emotions that make them much more likely to buy. Their Origin I developed these for my $5000-a-seat Breakthrough Copywriting seminar in Las Vegas. After I gave the people there a 10-year head start on the marketplace, I released them in my book Breakthrough Copywriting, which went on to be a #1 bestseller. People have told me they are so useful that I thought I would share some of them on the podcast. How You Can Find More Of Them Available for about 12 bucks on Amazon, as a Kindle or a paperback. Why You Need To Know Them I critique copy for a wide variety of copywriters and business owners. Last year I did 5 to 10 critiques a month for GKIC. I work with Agora Financial. I also have individual mentoring and critique clients from all over the world. Everyone has their own strengths and weaknesses, but one thing I’ve noticed nearly all copywriters have in common is not enough effective, believable emotion. Sometimes there’s nothing there at all – it’s too logical. Sometimes it’s so over the top that it’s not believable. And often it’s so sappy and contrived that it just doesn’t ring true. It ruins the magic of the rest of the copy. The Emotional Action Sequences can help you make your copy more natural and believable, by using everyday situations in a very powerful way. Today’s Selection: Three Types of Breakthrough Copywriting DNA Themes in Advertising History that have made millions. Because these are primal stories that touch and move the emotions in a deep way. Breakthrough Copywriting DNA Type 1: “The Secret Formula For Success & Prestige” WSJ letter – greatest tracked ad in history -- $2 billion The Book Think and Grow Rich – 20 million copies sold. WSJ Letter and Think and Grow Rich: Really the same story. One’s corporate; one’s entrepreneurial. That’s how DNA works. It can adapt to any form. So, for our example, let’s start with the WSJ letter, which has made more money than any other tracked ad in the world, as far as we know. Most high-end public seminars have some version of this DNA in their marketing. Whether it’s for copywriting, marketing, personal growth, or some other specialized niche, very often you’ll find this DNA threading through the marketing materials for the event. Breakthrough Copywriting DNA Type 2: “Your Unrecognized Greatness Has Been Discovered” - The underlying reason people pay: thousands for expensive watches… hundreds of thousands for luxury cars… and millions for yachts. That is, the people who buy them believe they are great, but not getting the recognition for it that they deserve. And by flashing the watch, driving the car, or appearing on the yacht, their greatness will be discovered. - Most people have a feeling that there is greatness inside them that has not been suitably recognized by the world. That’s why this is such a powerful theme to put in copy. - The example I gave in the seminar and I give in the book is Gary Halbert’s famous “Coat of Arms” letter, which has been mailed more than 600 million times. The idea here is: If your family has a coat of arms, then they must be really special. Therefore, you must someone special. In other words, you have unrecognized greatness that has been discovered. Breakthrough Copywriting DNA Type 3: “You Worked Hard and You Deserve A Reward” - Certainly, the concept of social security and private pension plans, like 401Ks, are examples of this type of DNA - Despite recent fashionable ideas like the four-hour workweek and the 10 minute workday, most people, deep down, believe you have to work hard and then you get rewarded for your hard work. - It’s also been my personal experience that, once I learned what were the valuable kinds of work I could do and once I learned how to do them really well, the best rewards came after hard work. -The example from the book is Joe Karbo’s “The Lazy Man’s Way To Riches” full-page newspaper ad. He ran it over and over again in newspapers all across the country and sold tons of books with it. The start of the ad is how he used to work long hours every week and he was still behind on his bills. But once he discovered his lazy man’s way to riches, everything changed. He started making a lot of money and had plenty of time to do other things besides work. I think an important part of what made the copy work was that he showed how he earned the right to make a lot of money, doing less work – by working hard, very hard, at first. His “reward” was the privilege of doing less and earning more. This is a very powerful theme and DNA type. Recap Breakthrough Copywriting DNA types are more than just useful templates for increasing emotion in your copy. They are universal themes that have been proven to work in highly successful tracked sales letters and ads. You can also find them in great works of literature as well as movies and TV shows. What’s important about them is that they resonate with people at a deep level, and when you use them correctly, they can multiply your sales from a piece of copy. So keep them in mind the next time you write. Here are the three we covered today: • The Secret Formula for Success and Prestige • Your Unrecognized Greatness Has Been Discovered • You Worked Hard and You Deserve A Reward How to Get The Complete Set Of All 7 Breakthrough Copywriting DNA Types Chapter 10 of Breakthrough Copywriting Download.

Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’s a drop of blood, a hair, a small piece of skin, or any number of other tiny little pieces of a person’s body at the scene of a crime, the detective who finds DNA has struck gold. That’s because DNA leaves clues. There’s another kind of DNA you might not have heard of yet. It’s called Breakthrough Copywriting DNA. This kind of DNA leaves clues, too. For example, the first type of Breakthrough Copywriting DNA we’ll talk about today left the clue of $2 billion in the Wall Street Journal’s bank account. In short, Breakthrough Copywriting DNA is a collection of seven themes that have proven themselves to be big winners for copywriters across a wide variety of industries. A few of them are featured as Emotional Action Sequences in today’s episode. But first, let’s feature this: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Emotional Action Sequences What They Are Templates for telling simple stories in your copy that lead your prospects through different defined and predetermined powerful emotions. They serve two purposes. First, to get your prospects “out of their heads” and into their feelings. (Emotion: In music. In movies. To motivate anyone to do anything. Necessary in Buying.) Second, these particular emotions, in these sequences, will not only get prospects into their emotions. They will get into particular emotions that make them much more likely to buy. Their Origin I developed these for my $5000-a-seat Breakthrough Copywriting seminar in Las Vegas. After I gave the people there a 10-year head start on the marketplace, I released them in my book Breakthrough Copywriting, which went on to be a #1 bestseller. People have told me they are so useful that I thought I would share some of them on the podcast. How You Can Find More Of Them Available for about 12 bucks on Amazon, as a Kindle or a paperback. Why You Need To Know Them I critique copy for a wide variety of copywriters and business owners. Last year I did 5 to 10 critiques a month for GKIC. I work with Agora Financial. I also have individual mentoring and critique clients from all over the world. Everyone has their own strengths and weaknesses, but one thing I’ve noticed nearly all copywriters have in common is not enough effective, believable emotion. Sometimes there’s nothing there at all – it’s too logical. Sometimes it’s so over the top that it’s not believable. And often it’s so sappy and contrived that it just doesn’t ring true. It ruins the magic of the rest of the copy. The Emotional Action Sequences can help you make your copy more natural and believable, by using everyday situations in a very powerful way. Today’s Selection: Three Types of Breakthrough Copywriting DNA Themes in Advertising History that have made millions. Because these are primal stories that touch and move the emotions in a deep way. Breakthrough Copywriting DNA Type 1: “The Secret Formula For Success & Prestige” WSJ letter – greatest tracked ad in history -- $2 billion The Book Think and Grow Rich – 20 million copies sold. WSJ Letter and Think and Grow Rich: Really the same story. One’s corporate; one’s entrepreneurial. That’s how DNA works. It can adapt to any form. So, for our example, let’s start with the WSJ letter, which has made more money than any other tracked ad in the world, as far as we know. Most high-end public seminars have some version of this DNA in their marketing. Whether it’s for copywriting, marketing, personal growth, or some other specialized niche, very often you’ll find this DNA threading through the marketing materials for the event. Breakthrough Copywriting DNA Type 2: “Your Unrecognized Greatness Has Been Discovered” - The underlying reason people pay: thousands for expensive watches… hundreds of thousands for luxury cars… and millions for yachts. That is, the people who buy them believe they are great, but not getting the recognition for it that they deserve. And by flashing the watch, driving the car, or appearing on the yacht, their greatness will be discovered. - Most people have a feeling that there is greatness inside them that has not been suitably recognized by the world. That’s why this is such a powerful theme to put in copy. - The example I gave in the seminar and I give in the book is Gary Halbert’s famous “Coat of Arms” letter, which has been mailed more than 600 million times. The idea here is: If your family has a coat of arms, then they must be really special. Therefore, you must someone special. In other words, you have unrecognized greatness that has been discovered. Breakthrough Copywriting DNA Type 3: “You Worked Hard and You Deserve A Reward” - Certainly, the concept of social security and private pension plans, like 401Ks, are examples of this type of DNA - Despite recent fashionable ideas like the four-hour workweek and the 10 minute workday, most people, deep down, believe you have to work hard and then you get rewarded for your hard work. - It’s also been my personal experience that, once I learned what were the valuable kinds of work I could do and once I learned how to do them really well, the best rewards came after hard work. -The example from the book is Joe Karbo’s “The Lazy Man’s Way To Riches” full-page newspaper ad. He ran it over and over again in newspapers all across the country and sold tons of books with it. The start of the ad is how he used to work long hours every week and he was still behind on his bills. But once he discovered his lazy man’s way to riches, everything changed. He started making a lot of money and had plenty of time to do other things besides work. I think an important part of what made the copy work was that he showed how he earned the right to make a lot of money, doing less work – by working hard, very hard, at first. His “reward” was the privilege of doing less and earning more. This is a very powerful theme and DNA type. Recap Breakthrough Copywriting DNA types are more than just useful templates for increasing emotion in your copy. They are universal themes that have been proven to work in highly successful tracked sales letters and ads. You can also find them in great works of literature as well as movies and TV shows. What’s important about them is that they resonate with people at a deep level, and when you use them correctly, they can multiply your sales from a piece of copy. So keep them in mind the next time you write. Here are the three we covered today: • The Secret Formula for Success and Prestige • Your Unrecognized Greatness Has Been Discovered • You Worked Hard and You Deserve A Reward How to Get The Complete Set Of All 7 Breakthrough Copywriting DNA Types Chapter 10 of Breakthrough Copywriting Download.

Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell. But sometimes I like them – not as advertising, really, but as works of art. There’s a very intriguing commercial running right now for Alfa Romeo, the luxury Italian sports car. What intrigues me the most is their tagline. In Italian, it’s La Meccanica Delle Emozioni. And, it’s trademarked. A close translation of the phrase is: “The Mechanics of Emotion.” Today we start our occasional series called Accessing Emotion. And for today’s show, I don’t want to step anywhere near Alfa’s trademarked phrase, but I’m inspired by it. So we’ll call what we’re going to talk about today: Emotional Action Sequences, Part 1. Emotional Action Sequences are proven templates for adding sales-enhancing emotion to your copy. They’re easy to use and I’ll share some powerful ones with you today. But first, and I hope I don’t get too emotional about this: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Emotional Action Sequences What They Are Templates for telling simple stories in your copy that lead your prospects through different defined and predetermined powerful emotions. They serve two purposes. First, to get your prospects “out of their heads” and into their feelings. (Emotion: In music. In movies. To motivate anyone to do anything. Necessary in Buying.) Second, these particular emotions, in these sequences, will not only get prospects into their emotions. They will get into particular emotions that make them much more likely to buy. Their Origin I developed these for my $5000-a-seat Breakthrough Copywriting seminar in Las Vegas. After I gave the people there a 10-year head start on the marketplace, I released them in my book Breakthrough Copywriting, which went on to be a #1 bestseller. People have told me they are so useful that I though I would share some of them on the podcast. How You Can Find More Of Them Available for about 12 bucks on Amazon, as a Kindle or a paperback. Why You Need To Know Them I critique copy for a wide variety of copywriters and business owners. Last year I did 5 to 10 critiques a month for GKIC. I work with Agora Financial. I also have individual mentoring and critique clients from all over the world. Everyone has their own strengths and weaknesses, but one thing I’ve noticed nearly all copywriters have in common is not enough effective, believable emotion. Sometimes there’s nothing there at all – it’s too logical. Sometimes it’s so over the top that it’s not believable. And often it’s so sappy and contrived that it just doesn’t ring true. It ruins the magic of the rest of the copy. The Emotional Action Sequences can help you make your copy more natural and believable, by using everyday situations in a very powerful way. Today’s Selection: Three Breakthrough Copywriting Emotional Triggers • Breakthrough Copywriting Emotional Trigger 1: “Anger to Envy to Offer” The psychology of the trigger: Anger and jealousy are two of the most powerful motivators known on Earth. A therapist might tell you they are not healthy emotions, but nobody would argue that they are not widespread. And no matter how emotionally well-balanced we think we are as individuals, they are common to all of us. Nathan, let’s say you and I had a business specializing in helping frustrated corporate refugees start there own businesses. We could use this trigger as part of our copy: The company Terri worked for posted record profits this year, so it really stung when she was turned down for a raise for the third year in a row. She was steaming because the division she ran had brought in more money to the company than anyone else. To rub salt in the wound, Wanda got a sizeable raise and a huge promotion. Terri suspected that was because Wanda spent a lot more time practicing office politics than she did producing for the company. Terri called it The Wanda Insult. She was so mad at the unfair treatment that resolved to start her own business to make things right. And the first people she contacted was us, since we specialize in helping people who were superstars for someone else become superstars in their own business. • Breakthrough Copywriting Emotional Trigger 2: “Appeal To People’s Sense of Larceny” You might think good people don’t steal, and you might be right. But what people who have self-control actually do and what they really want to do are often not the same thing! When I say “appeal to people’s sense of larceny,” I don’t mean sell them instructions on how to rob a bank. The psychology of this trigger has some much more socially acceptable names: “Getting good value for your money,” “Never paying retail,” even “getting something for free!” Fact is, if you can show someone how they can get away with paying less, or even nothing at all, for something they want – in a story – you will stimulate powerful urges that can propel them to buy what you are selling. Here’s an amusing example, I heard on the radio yesterday. It was an ad for blink.com, a home security company. It was for home security cameras. First they talked about no contracts, no wires – and then the announcer said, “You can get three of our cameras for what the other guys charge for one. Plus, use this special code and we’ll give you a 15% discount.” Selling burglar alarms by appealing to people’s sense of larceny. I think that’s ironic! But that’s exactly what they were doing. • Breakthrough Copywriting Emotional Trigger 3: “Factual Format For Emotionally Provocative Language” This is one of my favorites, because it is so convincing. You use the objective language of journalism to establish believability with facts, and you continue to present your information in the factual format of a newspaper article. But notice how the copy gradually transitions into a lot of emotion, which prepares the prospect to be receptive to your offer. This could be for a diet information product: A diet followed by everyday people in Europe for centuries is sweeping the United States like wildfire – and people who could never lose weight before are having some success with it. Called the Mediterranean Diet, this traditional European way of eating has been keeping millions of people fit and healthy for generations with little fanfare. But Americans who have just discovered it are melting belly fat and dropping dress sizes in weeks. And they are shouting from the rooftops! - Notice how it goes from facts in the first three sentences to highly emotional language in the last sentence But Americans who have just discovered it are melting belly fat and dropping dress sizes in weeks. And they are shouting from the rooftops! - But the factual format remains the same. Makes the wild claims more believable! Recap You need to provoke emotion to get people in a buying mood. What we talked about today provides an easy way to do that. Three Emotional Action Sequences: - Anger to Envy to Offer - Appeal to People’s Sense of Larceny - Factual Format for Emotionally Provocative Language How to Get The Complete Set Of All 11 Breakthrough Copywriting Emotional Triggers They’re all in Chapter 10 of Breakthrough Copywriting. 12 other chapters as well!Download.

Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell. But sometimes I like them – not as advertising, really, but as works of art. There’s a very intriguing commercial running right now for Alfa Romeo, the luxury Italian sports car. What intrigues me the most is their tagline. In Italian, it’s La Meccanica Delle Emozioni. And, it’s trademarked. A close translation of the phrase is: “The Mechanics of Emotion.” Today we start our occasional series called Accessing Emotion. And for today’s show, I don’t want to step anywhere near Alfa’s trademarked phrase, but I’m inspired by it. So we’ll call what we’re going to talk about today: Emotional Action Sequences, Part 1. Emotional Action Sequences are proven templates for adding sales-enhancing emotion to your copy. They’re easy to use and I’ll share some powerful ones with you today. But first, and I hope I don’t get too emotional about this: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims… and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity… you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. Emotional Action Sequences What They Are Templates for telling simple stories in your copy that lead your prospects through different defined and predetermined powerful emotions. They serve two purposes. First, to get your prospects “out of their heads” and into their feelings. (Emotion: In music. In movies. To motivate anyone to do anything. Necessary in Buying.) Second, these particular emotions, in these sequences, will not only get prospects into their emotions. They will get into particular emotions that make them much more likely to buy. Their Origin I developed these for my $5000-a-seat Breakthrough Copywriting seminar in Las Vegas. After I gave the people there a 10-year head start on the marketplace, I released them in my book Breakthrough Copywriting, which went on to be a #1 bestseller. People have told me they are so useful that I though I would share some of them on the podcast. How You Can Find More Of Them Available for about 12 bucks on Amazon, as a Kindle or a paperback. Why You Need To Know Them I critique copy for a wide variety of copywriters and business owners. Last year I did 5 to 10 critiques a month for GKIC. I work with Agora Financial. I also have individual mentoring and critique clients from all over the world. Everyone has their own strengths and weaknesses, but one thing I’ve noticed nearly all copywriters have in common is not enough effective, believable emotion. Sometimes there’s nothing there at all – it’s too logical. Sometimes it’s so over the top that it’s not believable. And often it’s so sappy and contrived that it just doesn’t ring true. It ruins the magic of the rest of the copy. The Emotional Action Sequences can help you make your copy more natural and believable, by using everyday situations in a very powerful way. Today’s Selection: Three Breakthrough Copywriting Emotional Triggers • Breakthrough Copywriting Emotional Trigger 1: “Anger to Envy to Offer” The psychology of the trigger: Anger and jealousy are two of the most powerful motivators known on Earth. A therapist might tell you they are not healthy emotions, but nobody would argue that they are not widespread. And no matter how emotionally well-balanced we think we are as individuals, they are common to all of us. Nathan, let’s say you and I had a business specializing in helping frustrated corporate refugees start there own businesses. We could use this trigger as part of our copy: The company Terri worked for posted record profits this year, so it really stung when she was turned down for a raise for the third year in a row. She was steaming because the division she ran had brought in more money to the company than anyone else. To rub salt in the wound, Wanda got a sizeable raise and a huge promotion. Terri suspected that was because Wanda spent a lot more time practicing office politics than she did producing for the company. Terri called it The Wanda Insult. She was so mad at the unfair treatment that resolved to start her own business to make things right. And the first people she contacted was us, since we specialize in helping people who were superstars for someone else become superstars in their own business. • Breakthrough Copywriting Emotional Trigger 2: “Appeal To People’s Sense of Larceny” You might think good people don’t steal, and you might be right. But what people who have self-control actually do and what they really want to do are often not the same thing! When I say “appeal to people’s sense of larceny,” I don’t mean sell them instructions on how to rob a bank. The psychology of this trigger has some much more socially acceptable names: “Getting good value for your money,” “Never paying retail,” even “getting something for free!” Fact is, if you can show someone how they can get away with paying less, or even nothing at all, for something they want – in a story – you will stimulate powerful urges that can propel them to buy what you are selling. Here’s an amusing example, I heard on the radio yesterday. It was an ad for blink.com, a home security company. It was for home security cameras. First they talked about no contracts, no wires – and then the announcer said, “You can get three of our cameras for what the other guys charge for one. Plus, use this special code and we’ll give you a 15% discount.” Selling burglar alarms by appealing to people’s sense of larceny. I think that’s ironic! But that’s exactly what they were doing. • Breakthrough Copywriting Emotional Trigger 3: “Factual Format For Emotionally Provocative Language” This is one of my favorites, because it is so convincing. You use the objective language of journalism to establish believability with facts, and you continue to present your information in the factual format of a newspaper article. But notice how the copy gradually transitions into a lot of emotion, which prepares the prospect to be receptive to your offer. This could be for a diet information product: A diet followed by everyday people in Europe for centuries is sweeping the United States like wildfire – and people who could never lose weight before are having some success with it. Called the Mediterranean Diet, this traditional European way of eating has been keeping millions of people fit and healthy for generations with little fanfare. But Americans who have just discovered it are melting belly fat and dropping dress sizes in weeks. And they are shouting from the rooftops! - Notice how it goes from facts in the first three sentences to highly emotional language in the last sentence But Americans who have just discovered it are melting belly fat and dropping dress sizes in weeks. And they are shouting from the rooftops! - But the factual format remains the same. Makes the wild claims more believable! Recap You need to provoke emotion to get people in a buying mood. What we talked about today provides an easy way to do that. Three Emotional Action Sequences: - Anger to Envy to Offer - Appeal to People’s Sense of Larceny - Factual Format for Emotionally Provocative Language How to Get The Complete Set Of All 11 Breakthrough Copywriting Emotional Triggers They’re all in Chapter 10 of Breakthrough Copywriting. 12 other chapters as well!Download.

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers. On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today’s episode: Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them. What it means to create a universe in your company and how some of Russell’s followers have been able to do it. And why you should be thinking about how to create a universe of your own for people to follow and get excited about. So listen here to find out how Russell has surpassed a few legends and how he’s been able to build his own universe inside of Clickfunnels. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, tonight on the Marketing Secrets podcast I want to talk to you about creating your very own universe. Hey everyone, I’m not sure if you listened to yesterday’s podcast but I recorded that like 5 minutes ago, and I’m still walking around the track and I just got excited about another idea that I want to share with you. So here we are. So today when I was at my kid’s field day, all day, boiling in the sun I was listening to Dan Kennedy and man, I just love listening to Dan Kennedy’s stuff. Of all the marketing, of all the people I study, he’s the one I most consistently go back to. So take that for what it’s worth, I don’t know why.  I think he is the most entertaining, he always stimulates my brain with these new ideas, thoughts, beliefs, and patterns, it’s really cool. One thing that was interesting, this is kind of a tangent, hope you don’t mind. It’s funny, you know when you learn about legends, and there’s this legend and you’re like, “Oh my gosh, this person is amazing.” After I gave Dan Kennedy, this huge, talked about how great he is, now I’m going to kind of tear him down accidentally. I don’t mean to, he’s still the man. But it’s so funny, for example in the wrestling world, the greatest wrestler, the legend is Dan Gable. He’s like the Michael Jordan of our sport. He went through high school and college and didn’t lose any match. And his last match his senior in college, he lost it. And then he became so obsessed with that he started training again and ended up three years later winning a gold medal in the Olympics, and what’s crazy about it is not a single person scored on him in the Olympics. In fact, before going to the Olympics the Russians were like, “We’re going to create an athlete specifically designed to beat Dan Gable.” They just wanted to beat the American’s so bad. That was the whole goal of the Russian team, “Let’s beat Dan Gable.” Which was crazy. And they, as legend goes Dan would work out for about 7 hours a day here in the states and then he’d have to go to bed at night. And then he knew as he was going to bed at night that the sun was rising in the Soviet Union, that the Russians were training and he couldn’t handle that, so he’d wake up at night and he’d go out and run at night because he didn’t want to be laying on his back sleeping while the Russians were training, which is so many cool metaphors. So Dan is the man, he is the legend, he is wrestling. But what’s interesting now, you fast forward, and I’m actually going to give Dan credit for this. So Dan brought his style of wrestling to Iowa, the Hawkeyes, made the Hawkeyes the dominant team forever and everyone rose up to the Hawkeye level.  And I look at wrestling today, it was built off the shoulders of Dan Gable. It’s pretty cool to watch. But the other day I went back and I watched some of Dan Gable’s wrestling matches, because now we have YouTube and everything is archived, it’s so cool. I’m watching Dan Gable’s wrestling match, again, the legend, the Michael Jordan of wrestling, the greatest of all time. I’m watching these matches, in fact, I watched the match he lost his senior year in college. I’m watching this match and I’m like, this feels like a high school JV wrestling match. The level that we compete at today as a country is insane. It’s way better. Most people nowadays could go back and would have competed against Gable and they would have destroyed him in his prime. But he was the legend and he pushed the sport forward and now you look at you know, fast forward however many, 40 years later and because of his influence this whole things has grown. But if you look at him pound for pound versus the dudes who win the NCA pound for pound, they would destroy Gable. It wouldn’t even be close. So I tell you this story because I had this funny thing. When I was learning the public speaking world, I studied Kennedy. Kennedy would tell these stories, him going to these Peter Lowe events, there’d be 20 thousand people in the stadium, they’d be selling stuff, and that’s where I got my inspiration. That’s where I started studying and learning and where I mastered stage presenting because I wanted to be like Dan Kennedy, which is insane. I studied him forever, and I studied all the people he trained. That’s my whole foundation of where Perfect Webinar and Expert Secrets book and all this stuff that I teach comes from. Fast forward to 3 or 4 months ago and I’m speaking at Grant Cardone’s 10x event and there’s 9 thousand people in the room. I remember thinking, I bet this is what it was like when Kennedy spoke at the old Peter Lowe events when there was 20 or 30 thousand people in the stadium. Can you imagine, they would do that once a month around different parts of the country. They were on these circuits and they were speaking and I was like, he must have made so much money. I did my pitch, made $3 million dollars in 90 minutes and I’m just like, I am experiencing a little bit of what Dan Kennedy experienced. And then what’s crazy, it’s so crazy. So I’m listening to him today in his training course and he’s talking about Peter Lowe events again, and I’m boom, pulled back a decade ago when I was first learning about stage presenting and all this stuff, and what was crazy, as he’s telling these stories and he’s talking about how much money he would make at a Peter Lowe event, he said, “We’d have 20 thousand people in the room, I knew exactly how much money I would make. I would average from a typical stage presentation in that room, I would walk away with $100,000 in my pocket.” I was like, “Wait, what?” which means he would make $250,000 or so, he’d get half of it, that’s the way the speaking world works. He’d walk away with 100,000 and take that home every single time. He’s like, “I’d speak twice a week, sometimes. But at least once a month, but I was making over a million bucks a year as a speaker.” I was like, “What?” This comes back to my Dan Gable. I’m like, “Dan Gable, if I would have lived when you lived and I was as good as I was today, I could have beat you at a wrestling match. I could have beat Dan Gable, the legend. How crazy is that.” Now I’m looking at this and I’m like, “Oh my gosh, I’ve literally beat the Dan Gable of the marketing world. I beat Dan Kennedy. I did more in 90 minutes than he did in an entire year at the Peter Lowe events, speaking at 20 thousand plus persons multiple times throughout the year.” Anyway, it just blew my mind. So that’s one of those weird things, but if you look at it like, if it wasn’t for Dan Kennedy’s influence on me and his influence on other speakers that I learned from, this whole thing, he evolved the entire thing to put it where it’s at today. But I bet you right now, especially after going back and looking at, recently Dan’s old presentations and old pitches, my guess is any of you guys that master the perfect webinar could out sell Dan without even blinking. In fact, I would bet a lot of money on that. So it’s fascinating. I don’t know why I went on that rant for the last 6 ½ minutes, but I thought it was interesting. So there you go. So let me praise Dan again now, because he is the man. I’m talking about both Dan Gable, in case he listens to this someday, and he’s like, “Russell, you’re a punk.” No Dan, you are the man. So please, all bow to the legend Dan Gable, you are the man, I love you. Same with Dan Kennedy, so I’m going to talk about Kennedy though. Like I just said, of all the guys that I study, it always comes back to him, he’s the one I study and learn from, I love it. In the course I was going through today, which is crazy, 5 hours of being out in the sun on 1 ½ times speed, which means I got like 8 hours of Kennedy smushed in my brain today, which was really, really fun. And a bunch of cool things wrapped around that I could share. I could do days worth of podcasts on the cool stuff I learned, but this is the one that was really, really fascinating. So he was talking about companies, and he spent a lot of time talking about Disney and about their enterprise and how Disney works. How it was created, how it was crafted, how they built these universes and inside there’s characters and there’s storylines and there’s all these things happening inside the context of this universe that Disney’s created. Then he started talking about Jim McMahon, the WWF, talking about this universe. There’s opponents and people and fans and merchandise, he built this entire universe. There’s good guys, there’s bad guys, and people want to live in and experience this universe. Then I started thinking about WWF, excuse me not WWF, the MMA. Looking at that whole world that Dana White created. It’s this whole universe. He started talking about other ones, he talked about Playboy and Penthouse, and Hustler. Anyway, from all sorts of aspects of life, from Disney to pornography and filth and everything in between. But he talked about these companies that are so big. He started talking about the net worth of these individuals. He talked about, I can’t remember exactly, the WWF dude, Jim McMahon, or whatever his name is. I think WWF does like 2 or 3 billion dollars a year and McMahon’s net worth is 500 million dollars or something crazy like that. He said the reason why he’s had so much success, the reason why these things live on beyond a product or anything is they created an entire universe. Inside that universe there’s all these things. There’s characters, there’s heroes, there’s villains, there’s storylines, there’s all this stuff, there’s merchandise, there’s all these things that have been created. Then he said, “You know, I’ve tried to create some portion of that here inside of GKIC.” and I started, again, started flashing back to a decade ago when I first got into GKIC world, which is Glazier Kennedy Inner Circle, and I joined Bill Glazier’s mastermind and I started going to Dan Kennedy events. I remember because I’d listen to all the CD’s ahead of time, and I would hear these stories about these people. The Ron LeGrand’s of the world, and Rory Fatt and I’m blanking off the top of my head all of these guys. John Alanis and all these people who are using Dan Kennedy style marketing. I remember listening to his tapes and I remember going to these events, this universe and I remember seeing these people I’d heard about. I heard them on CD’s and tapes and Dan talking about them. I remember meeting them and shaking their hands and being so awkward and so nervous and wanting to get autographs. I remember going there and buying Dan Kennedy t-shirts and courses. I was in this marketing, nerdy universe. I started thinking about that and I was like, “Oh my gosh.” Without really knowing pieces of it, and obviously I’ve known pieces of it, you’ve read Expert Secrets, I talked about creating a mass movement and trying to take people. But I was like, if you really look at this, I feel like inside of the Funnel Hacker movement, inside Clickfunnels. We’ve created a universe. And it’s not just, it’s multifaceted. I remember when Todd and I were first brainstorming on Clickfunnels, one thing he said, “I want to build something that creates a whole ecosystem of other companies around it. We kind of saw this a little bit with InfusionSoft, they didn’t really capitalize on it that well. But I want people who’s full time jobs are using Clickfunnels to help businesses.” It’s funny, we were, I was speaking at this government thing, you guys probably heard the episode a couple of podcasts back. But before that, I was trying to figure out, how many jobs have been created inside the Clickfunnels universe? I was like, you know what, as of today we’re at 64 or 65 thousand members, let’s just say each of those entrepreneurs are using Clickfunnels, it becomes a job. So 65 thousand jobs right there. But the average company has anywhere from 3 to 30 employees, so let’s say 3, so it’s conservative. So 60 thousand turns into 100 thousand. And then you think about the other businesses that have popped up. The agencies, the designers and the freelancers, and the copywriters, and the customer support. All these other sub-jobs that come. And then you look at when somebody, when we sell t-shirts, there’s the entire t-shirt company, there’s all those jobs that are created. When we’re selling physical products, books, CD’s….When I do a bestselling book, it’s not just me that makes money on that. There are the publishers, the printers. We were trying to do the math and we got to about half a million jobs conservatively created because Clickfunnels is a thing. Half a million jobs and probably more than that, but that’s what we were able to draw a line to as we were doing our low case estimates. So it’s probably more than that. So in this universe it’s created half a million jobs. Inside of it there are heroes. I look at, you know, people I talk about all the time, speakers at Funnel Hacking Live, the stories I tell on my podcasts, and my Facebook Lives and my different places. These people become heroes, and then besides heroes there’s villains. I remember, if you guys watched the book launch last year, we had Julie Stoian who is like the hero and Dan Henry who is like the villain, and there’s fighting back and forth and there’s things happening. It’s just crazy. You come to our events and we’ve literally done two comic book animated videos at the events. We’ve got t-shirts that everybody buys, we have people right now who will only where Clickfunnels clothes. We have our swag store coming out where we have socks and watches and hats and coats and merchandise. Anyway, it’s fascinating because, I always tell people this and you’ve probably heard me talk about this, the hardest part is seeing the pattern, but as soon as you see the pattern and you’re aware of it, then it’s like, “Oh my gosh, now I see the pattern, now I can amplify it.” So now that I’m aware that my job is to create this universe, it’s like, wow how do I actually create this universe? How do I create super heroes? If you’re at the Funnel Hacking Live event when Kaelin Poulin got onstage she talked about how you have to give your customers an identity shift. You’re shifting their identity and you’re bringing them into your universe. They’re coming to this universe to have a whole new identity. And then what she said was so cool. They make millions of dollars of their swag drops. Twice a month they do swag drops, they sell clothing, and they said the swag drops, the clothing is like giving a cape to a super hero. They’ve had an identity shift and now you’re giving them a super hero cape and now they are a part of this person. I was like, oh my gosh. That’s what we’re doing, we’re bringing people in this universe to give them an identity shift. We’re giving them a cape in clothing, we’re giving them a name, a place to belong, and it’s just excited. Anyway, I shared that with you because today as I was sitting there in the heat listening to him talk about these companies and the universes that have been created, that people were plugging into, that is the new vision, that’s the pattern. Now that I’m aware of it, it’s like, how can I amplify it? What else can I do? What did WWF do to build their universe? What did Marvel do? What has DC done? What has Disneyland done? Now it’s time to start studying these companies that have built these universes and try to replicate and figure out what they’re doing. So that’s the next thing I’m going to be geeking out on. So I just wanted to share with you guys, so hopefully you guys can start that journey with me. It’s been fun. One of the cool side benefits or side effects of me being in this role of the chief cheerleader of Clickfunnels is I get to share these thoughts I have and I get to test them out on our community. And then I get to see people who are grabbing onto them and implementing the same stuff. It’s fascinating. When we started this whole Funnel Hacker movement and I was like, I think I’m onto something. It was like an inner circle meeting where I shared it and Brandon and Kaelin were there, and Kaelin’s company at the time, Brandon and Kaelin’s company, it was Tuelle Time Fitness, which was Kaelin’s maiden name. And after talking about the Funnel Hacker movement, people need to self identify with the cause and the movement. And she was like, “Oh my gosh, no one is ever going to self identify with my last name.” So on the flight home she sat there, “I gotta change everything.” And they had a million dollar business and they still were like, “We have to change everything, if we’re going to actually take this to the next level we have to shift our branding, our name, everything.” Which is crazy. I guarantee 99% of people, if they would have heard me in that same room they would have been like, “Nope, my brand is good. People know who I am.” Instead they’re like, “No, if we want to get to the next level, we have to change everything.” So they went and changed, on the flight home she renamed it, she landed and voxed me like, “Russell, it’s Lady Boss Weight Loss, we’re starting our movement.” I’m like, “What? You changed?” “Yep, we’re deleting everything, we’re changing everything. We’re on.” And boom, within weeks the whole thing was moved over and it was launched and it was rocking and rolling, which is just insane. They’re doing stuff, and they’re pushing the edge, they’re teaching me stuff now. I’m like, oh my gosh. This is so cool. I look at Alison Prince came into our world a little over a year ago. Some of you guys know she spoke at Funnel Hacking Live this year, and same type of thing. We’re talking about these movements and talking about Lady Boss, and she was like, “Well how do I create my own movement, my own universe, my own whatever you want to call it?” So she created one called The Because I Can Clan. Why do you call it that? Because I can. Why do we do this? Because I can. She’s like, “I want to create people that have the ability to do whatever they want in life because they can. I don’t want people that can’t do that.” So she created this movement called the Because I can Clan. And now she’s doing it and she’s taking this and building a whole community and she’s made millions of dollars now inside of her business, but she’s building a movement and people are having success with it, and it comes back to this whole concept of because I can. And now she’s doing this and I’m able to watch what she’s doing. I’m like, all these things I’m learning back from her, because she’s taken this idea. So in case you’re wondering, why does Russell share all this random stuff that he’s thinking about? It’s because I love it when I share it and I see you guys implement as well. Because we all have different perspective on it. When I hear universe, I think of one thing, you hear something else. The way I implement is going to be different than the way you implement. So please take this stuff and implement it, if you’ve got a business. If you don’t have a business yet, listen to yesterday’s episode and let’s get something up and cranking for you so then you can start geeking out and going deeper on these things. But if you’ve got something happening, start thinking about this. This is a world we create. You think about just the comic books, DC and Marvel. Think about how many movies are in that franchise and what’s happening, it’s been fun to watch. I  was never a comic book guy growing up, but man, I’ve been obsessed with the movies because it’s so fun to see what they’ve done inside these universes and how they bring all the characters together. It’s exciting, there’s a lot to learn from it, that we can apply back to our businesses. Alright guys, with that said, this is one of my longer podcasts. I didn’t know what I was going to talk about and I got excited. There you go. Appreciate you all, you guys. Now it’s time to start crafting and creating your own universes. With that said, appreciate you. If you love this podcast or get anything from it, please go to iTunes and subscribe. We’re going to be doing a lot of new stuff here in the very near future, with the new channel and I’m excited and would love to have your guys’ feedback. Appreciate you all, have an amazing day, night, where you are in the world, and we’ll talk to you soon.

In this episode, Micah interviews internet marketing legend Dave Dee. Dave shares his incredible story of how he went from being a struggling magician, to becoming one of the world’s most sought after marketers and head of marketing for GKIC. He credits this transformation to one big shift in his thinking. In this interview, Dave explains how membership site owners can use that same type of mind shift to transform their business for the better. This isn’t focused on certain tricks or gimmicky sales tactics for membership sites. Dave shares his best (and proven) sales advice that any membership site owner will be able to take advantage of.

David T. Fagan is a columnist for the Beverly Hills Times Magazine and the host of the California Cable TV show, The Hollywood Entrepreneur. He is also the former CEO of Guerrilla Marketing, which sold over 23 million books in 62 languages all over the world, as well as the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. David is regularly sought out by the media on entrepreneur education and cracking the icon code. He has recently been featured on Fox & Friends, the Today Show with Matt Lauer, The Washington Post, Forbes, Investor’s Business Daily, Your World with Neil Cavuto, Fox’s The Five, and What’s Happening Now. And most recently won the award for Entrepreneur Educator of the Year from Infusionsoft. He is a best-selling author and an International Speaker in places as far away as Bangladesh and Australia. He has shared the stage with everyone from Former Secretary of Defense Dr. Bob Gates to Mark Victor Hansen. David’s company, Icon Builder Media, is based out of Southern California where he lives with his wife and his 8 children. For more information please visit: www.IconCoach.com www.IconMembership.com www.IconCoachingCertification.com Media Contact: Donnie Knips (310) 709-3413 Donnie@DavidTFagan.com To learn about the League of Young Entrepreneurs: Go to http://gkic.com/teens For entrepreneurs who want to go to SuperConference and bring their kids for the League of Young Entrepreneurs too got to https://gkic.com/superconference/ Call GKIC direct to speak with GKIC concierge at (800) 871-0147 Learn more about your ad choices. Visit megaphone.fm/adchoices

5 Things You Should Never Say, Always Say If You Want to Make More Money. Clint Arthur takes us through key components to make more money. Make more money have more fun. Conquer your fear of public speaking become a confident and charismatic person you've always wanted to be. I just want to introduce you to a. Highly motivated guy Clint Arthur. He's gonna be our guest today. And Clint is the bestselling author of Speaking game seven finger secrets revealed says that there are five things you should always say if you want to make more money and Five Things You Should Never Say If you want to make more money and I'm looking at the cover of his book which is pretty cool seven figure speaker secrets revealed. Make more money have more fun. Conquer your fear of public speaking become a confident and charismatic person you've always wanted to be.. Clint. I'm just so excited you could be here because I know this is going to be a lot of fun. Thank you. It's a pleasure to be with you I really appreciate your taking the time to record this and I'm excited to help everybody in your audience to have more fun make more money and gain more confidence and charisma.   Every time they open their mouth to say whatever to anybody to their kids to their spouse to their boss to a boardroom full of people to a hundred people at the PTA meeting or to a thousand people at some kind of conference if you ever open your mouth and speak this next 30 minutes is going to change the way you speak and the impact that you have on the world and influence you can make on the world and on your pocketbook and bank accounts forever.   That's awesome because we're really all in speaking game no matter what we do aren’t we. Every time you open your mouth you are trying to influence somebody if you want to go to a certain movie or to a particular restaurant or if you want your kids to clean their room or if you want to get your boss to give you a raise or to implement something or if you're trying to negotiate with a customer or with a contractor this is going to apply to you.   Every time you talk and the things that we're going to talk about here are going to be things that you can do every single time you speak to anybody so that you can have more influence and impact and income that's so cool.   Yeah because we all need to work better on being better is so that we can be better at everything. I know that’s not the right thing. Exactly. Sure, what the heck. No no, no, we need to be better. That's exactly right. And you know Donald Trump is whatever you may think about him politically. Let's cast that aside let's just think about how successful that guy was as a speaker. He gets paid a million dollars to go show up and talk for an hour. That's not a bad paycheck even for Donald Trump. That's not a bad paycheck. And that's all because he's a good speaker. And what are some of the funny things that he says you know I do this bigly you know so you're right. We all need to be better at this.   That's right. And it's not your words. It's not it's not necessarily the words that you say. It's really how you say things that is the biggest impact. However today we're going to talk about five things you should never say if you want to make more money and then we're going to talk about five things you should always say if you want to make more money and words have an important part of this whole thing but when you get into the speaking game book and you start learning the methodology of the speaking game you start playing the speaking game every day.   When you talk you'll see it's much less about what you say and it's much more about how you say it. But for today's purposes because this is a sales oriented moneymaking oriented podcast, let's talk about the Five Things You Should Never Say if you want to make more money and the first thing you should never say if you want to make more money is, let me think about it. See, I recently learned from one of my friends who is a founding member of the National Speakers Association that I make more money than 99 percent of the speakers in the National Speakers Association. And I've only been doing this for about five years now as a as a professional speaker and my ascent has been meteoric you know in GKIC world. I set the all-time record for a speaker selling from the stage at GKIC.   No one's ever sold as much as me and I really do believe that I know what you should do, what you shouldn't do when it comes to speaking and making money and the first thing you should never do is say let me think about it because decisive people make more money and people who make more money are very decisive.   You go to a restaurant with a person who makes a lot of money. They take a quick look at the menu and they know what they want and they say I'll have the steak, I'll have, fish tacos, I'll have the shrimp whatever they want to have. They just look at it they decide and then they say it. And when you're talking to somebody we all know what it means if somebody says if you say let me think about it.   What that really means is no but I just don't have the guts to tell you no to your face. I don't want to have that kind of confrontation with you to tell you no. So really what you do is you're opening up a loop. You're making the contractor or the salesperson call you back and find out. Well do you want to do it or not. Then at that time you'll say no or maybe you'll be such a chicken that you just keep blowing them off and never respond and get to squeeze everybody’s time. The way to make money is to waste less time and to be direct and decisive and say yes or no and decide.    So that's the first thing you should never say to make more money is let me think about it.    The second thing you should never say if you want to make more money is you should think about it. Don't tell customers or prospects to think about it. Encourage them to take action and be decisive. You and I know you know as a contractor as a sales person. It's a numbers game. You got to go through x number of proposed rules in order to get X amount of Yeses.   And on the other side of that you've got to go through x No’s. However, many no’s it's now. So if you're selling 2 percent you need to get a no for every yes. So, you have to get a no because that means you're one step closer to getting a yes. So, don't encourage customers or prospects to think about anything encourage them to make a decision and say hey you got all the facts here's the price here's what we're going to do. Would you like to move forward? Yes or no. And then when they say they wanted to say let me think about it. What do you need to think about? Here's. All right here. Is it a yes or no. I'm happy either way I'm going is happy with. No as I am with a yes. You're not hurting my feeling right.   It's I think about it that drives me nuts because it's more time sucking out of my schedule. That's right. And we all know think about it means it means no. But it just means you got a follow up and make another call and or two or three or four or whatever.   The third thing you should never say is you want to make more money is I woulda coulda shoulda. Now in life you're going to win some you got to lose some you're going to break even on some don't have regrets just learn lesson. Some lessons come cheap some lessons come expensive. I've had $50,000 lessons where it just came right out of my pocket 50 grand. Those were expensive lessons but I learned the lesson and I don't regret what I did. I have learned the lesson I paid the price and a lot of times some of the most expensive lessons are the best lessons. So, I don't regret them. Just learn your lessons and move on.   They call them seminar. It’s an expensive seminar I went to. Yeah I get it then a lot of travel I had to travel to China my most expensive seminar, geez.   All right then the fourth thing you should never say if you want to make more money is: Let me give you a discount. That drives me nuts. Don't offer people discounts. First of all, you're not doing anybody any favors giving them a discount when you give somebody a discount. They feel like they're getting less value. The only way to give a client a great experience is to charge him a lot of money and make them pay full price. If you don't charge them full price if they get the discount. Now they're looking for flaws in the product. Now they're feeling like they didn't get as good of craftsmanship or workmanship or it didn't happen as fast or the alternative is you may feel like you're entitled to delay the job or not deliver it as quickly as possible or as well as you should have.   Because well after all I gave the guy a discount. And that's a really bad recipe for success. It's not going to bring you the best success the highest paid people don't give discounts. Do you think Tony Robbins is getting any giving any discounts? You think Dan Kennedy is giving any discounts. Never. Never. They pay they charge full price and they give full value and that's the way to do it.   And then the fifth thing you should never say if you want to make more money is the the other side and that is. Can you give me a discount? Yes. Now a lot of people ask for discounts and that's a really negative way to approach things you're going to make a lot more money focusing on making money than you will if you try to save money especially on little things like you go into a shop or you. You're dealing with a vendor and you say hey man can you give me a discount on this and you're really much better off being the vendor's favorite customer being the customer who pays full price money on the spot.    Yeah all the time. And then you'll get the special treatment and the special favors that you need when you're in a crunch and that's when it really is more important that you get the service and the quality that you need is when you really need their help. You can only get that by being the best customer. That's why I always pay full price and I pay. Boom. Johnny on the spot. When I when I owe people money or when I hire a vendor or a contractor I always pay promptly because I want them to feel like I'm their best customer because I get the best treatment that way.   So those are the five things you should never say. Think about it. Let me think about it. I wish I would have could have should or let me give you a discount or can you give me a discount. Yeah those are two words I hate discount. Give me a discount. Can I have it now. That's not even in my vocabulary. I just, drives me crazy.   You really have to educate customers to understand that discounts are not in anybody's best interests. Really. Even in the customers worsening trust to give them a discount, I have a guy that I was talking to not too long ago. He is a roofing infighting and window guy in Rhode Island and I was just talking about marketing, one of my favorite subjects. We are talking about how he's grown his business from one and a half million, to 15, five million in the last couple of years.   And I said well what's your best marketing piece. He said You're not going to believe this. If I tell you I believe anything he goes I have a door hanger. When my crews are out I'll go to a few houses run and they'll put it on and open anything. It’s basically a coupon for a 0 percent discount. Wow.   And he said and then I go to explain him why we don't give discounts because in order for us to give you a discount we are going to have to raise the price. And that's not valuable to you. Wow that's very interesting technique. Yeah. I love doing podcasts because you learn so much from listening to this stuff.   And let's get into the five things you should always say. You want to make more money and this is some really fun ones.   The first thing you should always say if you want to make more money is your full name.   Now when I call people I always say hey this is Clint Arthur. Saying your full name is a very subtle power grab and a very subtle power statement. You're saying my full name is important. I am somebody and I'm not just Clints I'm not just Joe I'm not just Jack or JR I am Clint Arthur the one and only Clint Arthur.   And all celebrities do this. And you have to look at what celebrities do because they're playing the toughest most competitive game of all which is the celebrity game and what they're trying to do is to position themselves as somebody important. And ultimately you know that whole saying people need to know, like, and trust you before they're going to do business with you.   I don't agree. I think that's wrong. They need to admire you like you and trust you they need to think that you are better than them in many ways. Certainly, they need to admire your ability to deliver a contracting job on time. And for better houses than theirs they're not going to nobody in a mansion is going to hire a tract home contractor to come in and do work.   He's only going to hire a guy who's done work on the best mansions to come and work on his OK mansion and they're always going to look for somebody who is the most admirable, the high-status person they can get in the category that they're looking to hire.   And by saying your full name it positions you as somebody who is that important. You can even do this with restaurant reservations you call them and say hey this is Joe can I get a reservation for two at eight o'clock. Or you could call up and say hey this is Joe Smith I'd like to come in with my wife for dinner at eight o'clock. And what the reservation is just thinking at that point is who the heck is Joe Smith.   He must be somebody and you know it's kind of funny just listening to you say that you know this is Joe and then this is Joe Smith. There's a different influx in your town when you say your first and last thing name. Interesting.   Yeah I was talking about this with one of my financial advisor clients and he told me that he started implementing this technique and the very first call that he answered that way he said. Jeremy Montrenga, when he answered his phone. That's what he said. Jeremy Montrenga and that set the tone for the whole entire customer intake and it resulted in the biggest client ever brought on board because the tone was a certain direction and power right from the beginning and that's what you can get when you use that kind of full name technique.   The second thing you should always say if you want to make more money. Give me the money. Now that may mean there's different ways to say that essentially. Essentially that's what you're saying is give me the money. Now this is the very first thing they taught me when I was a student at the Wharton Business School is get the money. That's what they teach you at business school. How do you get the money? How do you get it as fast as possible? The number really this is one of the most important things you can do is ask the customer to give you the money if you don't ask for the order you have a lot less chance of ever getting the order.   There's very few customers who are going to say hey I want to buy this thing. Let me give you the money. There's very few who are going to do that. Your job as a salesperson is to ask for the order which is asking for the money. So, don't ever be chicken about that. Always be happy to allow the customer or the prospect this opportunity to make a decision to give you the money. It's very important.   Yes. When the customer has asked you to be there, has asked you for a proposal it is not time to be shy and not ask for the order. I agree. And too many people too many salespeople never do ask for the order.   Now the third thing you should always say if you want to make more money and this is really important is I'm the only one in the world who does this. Now this is a marketing stance or positioning statement that's so important you don't want to be one of 10 window contractors who install certain windows. You want to be the exclusive licensed distributor of Fleetwood windows.   You want to be the exclusive distributor of Fleetwood windows in this region. And if somebody wants to get Fleetwood windows they have to come to you. Otherwise they don't get Fleetwood windows and I know I'm building my dream house right now in the Hollywood Hills. I haven't a whole house full of Fleetwood windows.   That's what they're going to be. You know why. Because when I go to sell that house 10 15 years down the road those fleet windows are going to add value. I'm going to be able I'm going to be able to say hey my house. Every single window in this house is top of the line Fleetwood that's money and I'm and I'm going to do that and I'm going to pay up for the exclusive Fleetwood guy to come in and install them and buy them for me and bring them to me and install them perfectly because I know that and I try to do the same thing in my work too.   So, for example I invented the speaking game and I'm on www.speakinggame.com  if you want to play the speaking game, I’m the only one selling the speaking game there is nobody else talking about how do you play this game. How do you make money when you speak like this? There is nobody else doing this so if you want to learn speaking game you've got to go to speakinggame.com and you have to buy the speaking game book and you have to opt in and give me your email address to get the free bonus videos because there's no other way to get it. Alternatively.   Auto repair shop owner named Dave Steagall and he came to my local TV publicity training program. Oh, you know I got. You know. Shawn King from risk free guaranteed. Yeah that's who I was talking about Shaun King. He's a client of mine. Is your song King. Yes, song King came through celebrity launch pad. He's done 30 television appearances. No, it was because he was at the seminar I was at.   In Rhode Island and it was kind of funny because we were talking about that and he was positioning himself to open up different places throughout the United States. And he's already going to be the number one guy because he's already got credibility from TV station.   Yeah, he was on Fox Los Angeles. He booked so many of those shows that my celebrity launchpad. Then he went books a whole bunch more off cold calls the way I taught him how to do it. And if you want to do that I'm the only guy in the whole world who teaches how to book yourself on local TV news and talk shows.   So, if that's of interest to you then you can get that from me and that's a powerful position and you as a contractor you need to figure out a powerful unique position for yourself so that you can take advantage of this third thing. You should always say if you want to make more money. Like we've been talking about and then the fourth thing is I don't discount but I can give you this bonus.   When people ask you for a discount. It's you can't just shut them down cold the smart way I believe to shut down the request for the discount is hey I can't give you a discount but I will throw in this bonus for you because I really like you. So for example you know what can we do. Well I could install I'm thinking of a good a good thing for a contractor. I know. When we're doing the alarm system I could install a bonus with regard to like a camera that you could have. I'm not going to discount the price but I'll throw this in extra for you just to make you feel better.   In a mechanic situation if they say Hey can I get a discount on this brake job. Five hundred bucks for the brakes is a lot of money. No I don't do discounts. But what I will do is I will detail your car for you. While it's in the shops and when you pick it up it'll be all nice to clean because I like you. That's the way to handle the discount request and that's the fourth thing you should always say if you want to make more money.   And the last thing is the fifth thing you should always say if you want to make more money is I'm very grateful for this that or the other thing. Look we live in the United States of America. We many contractors are fortunate enough to be entrepreneurs. Owning your own business and we should be grateful every freaking day man.   I mean the opportunity that we have the lifestyle that we lead we made the best lives on the whole planet. And I'm grateful every day for my opportunities to make money when I talk and to have great clients like Shawn King or Dave Steagall or other people who come through my trainings and pay me a lot of money to teach them this stuff so that they can go out and make their unique impact on the world make the world a better place.   I think that you know the contracting industry delivering homes and improving homes for people is such an important and valuable service. And I'm I'm grateful for all the contractors in the world. I've been working with one I'm building my I'm building my dream home right now and I'm very grateful every day and I try to express gratitude as much as I can for the benefit of others and also for myself so that I can stay grounded and be grateful for what I have because gratitude man, that is a powerful ingredient of a happy life.   Oh yeah. There's so many people that they’re who have a lot of money they're not grateful on their kids. They're just miserable all the time because they haven't learned the gratitude effect. Amen. So there you have it man. Those are the five things you should never say and the five things you should always say what do you think about that.   Hey I'm with you on all of that stuff. You know like I don't discount but I can give a bonus. That is my favorite one because I hate giving up the cash. Yes. It's so funny. You know there's like some kind of ego with attachment to the cash and getting paid what you're worth or what you're not worth.   And yeah, I think too many guys are. And you know and here's a funny thing is I think a lot of you know people that do discount and it goes back to what they're always looking for discounts. They figure in order for people to buy from them they have to give a discount which is just totally wrong thinking   One hundred percent man, it all comes down to are you the guy, are you the ball or are you the player that you always wanted to be. Like I say to a lot of my clients. When you drive up to the valet parking stand you're the guy that every valet parker is hoping is going to come up to the valet parking stats. You got money you've got a car that runs. You've got a great lifestyle and you're the guy who should be tipping them two three five dollars. You're the guy.    And the only way you can be the guy or lady as the case may be the only way you can be the guy is to be the guy. Right. There's nobody who is going to put that five-dollar bill in your hand for you. You got to pull the five and put it in the valet parkers hand and beat the guy. And that's the whole thing about discounts. And asking for discounts or giving discounts if you give or ask for discounts, you're not being the guy.   No definitely not because you're, like you said you're taking the value away from yourself and what you can supply that customer. Yep you know I have it happened to me once was kind of funny and it came out of left field. You know usually you know when you're in the contracting business you can read people and you know how they're going to talk and react.   And I had this one lady you know is that your best price and I'm gone. Now this was a 2-million-dollar house and it's just you weren't thinking that. And I’ve gone “Oh, where did this come from?” So, I really had to think about aside, I did that I said “This is what I can do. I said I can give you I can upgrade the paint which was really you know from and that was not that much more expensive but it actually made my job easier.” And I said why don't we give a 10-year guarantee and the paint and you know all that stuff will up this 12 years and they were totally ecstatic about that.   Yeah. There you go. Cause I didn’t, wasn’t about the money. It was more about what kind of value can I give that. And in place of the money because I think in the long term like you know getting ready and you're going to put those windows in you're in your home you're not thinking about what it's going to cost you today. You're thinking about what is going to return me in the future.   That's right. And today especially today with quantitative easing QE 2 has printed up so much money. There's lots of money out there today. It's not about is there enough money. It's about people getting the experience that they want. It's about people feeling like they're getting the value. I'm not saying you should rip off customers and overcharge them. I'm not saying that. I'm saying you should charge the right price for what you do. You should get what you're worth, what you deserve and the price that the market will bear without ripping people off. I agree. Right.   And people are more concerned today about being treated fairly, getting great value and getting what they want. The experience that they want. Especially from a contractor who's going to deliver on time, deliver in a pleasant way not be sending drug addicts and alcoholics to their house. Not having unfortunate experiences where damage cases are done or accidents happen and it's just it's just about being professional and delivering a first-class experience to people today and then it's easy to get a lot of money people are happy to give you a lot of money for a first-class experience.   I agree wholeheartedly. Oh, cool man. Hey this has been a lot of fun. Any anything. I know we went through those five and five. Is there anything last minute that you to just share with our listeners on the back of your mind? Hey we covered a lot of stuff. If you are interested in the speaking game, go to speakinggame.com and get those free videos.   And the book, oh my gosh so proud of this book. It’s hardcover book. It's my first hardcover book. And I'm really excited about it if you do buy the hardcover, e-mail me your receipt and I'll immediately send you the Kindle book and some bonuses and if you want to find out more about my TV training like Shawn King had, or other ways that I help my clients to immediately position themselves for six figures and seven figure contracts like without changing who you are, I can change the way people perceive view.   And if you're interested in that go check out www.clintarthur.tv  and you'll see some of the ways that we do that and I'm happy to hop on the phone and enroll people into a much better and brighter financial future by repositioning yourself as a high money earner. Awesome.   Connect with Clint Arthur   http://www.clintarthur.tv/     There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.    4 Hot Marketing Strategies That Can Flood Your Business with Customers  If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.         Our sponsors  Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money    How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb    Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/      Visit these websites to know more details about Clint Arthur: www.speakinggame.com www.clintarthur.tv

Do you need to create a marketing offer? Graham gives us a masterclass in how to do it. A Marketing Offer Gets Motion. Your marketing offer needs to be compelling enough to get your customer or prospect to take action.  In particular, your offer needs to get prospects into motion in two directions. You want your best prospects moving towards you and those who are unsuited moving away from you. A good marketing offer both attracts and repels. How will your marketing offer be valuable to your customers and prospects? Are you: trying to educate your prospects? [a free report, seminar or webinar] trying to move your customers or prospects closer to a purchasing decision? [a free trial] do you want to re-activate a lapsed customer? [a free gift] To be valuable, your offer should address the problems, needs, interests and desires of your prospects and customers. Offers raise response rates to your mailings. Simply by including a free report, or invitation to a seminar or webinar, you can often double your response rate, when compared to a similar mailing without such an offer. The free trial removes the risk for your prospect. And if they are taking too long to make up their minds, then a free trial offer can help remove their procrastination. The same can be said for the money-back guarantee. This might be the final piece of the jigsaw that the prospect needs to reassure themselves that they are making the right decision to buy from you. Free gifts have the benefit that they are perceived as more valuable than the equivalent cash amount. A gift is more tangible and with a little thought can elicit an emotional connection with your prospect or customer. Your Step by Step Guide to Creating a Marketing Offer I'm indebted to GKIC (https://gkic.com) for the Offer Generator formula. STEP 1 - Create your marketing offer's name Your offer wants to be short, powerful and compelling. The right way to get this done is using this name formula: Example: I offer a complimentary review of prospect's and client's previous mailing packs. Using the marketing offer naming formula, this offer could become: The Ultimate “What Happened to My Mailing” Assessment The Ultimate (Adjective) “What Happened to My Mailing” (Problem/Solution) Assessment (Noun) The adjective should describe how awesome your offer is. It may be new, free, easy, advanced, money-saving or step-by-step! The next bit is the key problem (the problem you know your potential audience has, like an under-performing investment portfolio) or solution (what your company does to eleviate or rid the problem for the customer or prospect). Another client of mine helps people to sell their home quickly for full market value or they'll guarantee to buy the property. The noun could be assessment, sale, package, gift, toolkit, or formula. There are lots of nouns so there are plenty of options that will make your marketing offer's name truly unique and memorable. STEP 2 Identify Your Prospect's or Customer's BIG WIN So imagine you were to accept my Ultimate “What Happened to My Mailing” Assessment. What would be the prospect's big win? If I had to write down the transformation the prospect would go through once they had received the Assessment, that description would be how they'd be transformed as a result of the knowledge offered. The prospect might have been bemused with the results of their previous mailing. The mailing might have been expected to perform at a much higher level. So, what went wrong? The transformation after an assessment, which is qualitative, provides real evaluation, would point out the wood from the trees. The transformation is therefore insight. It's free research that can help the prospect make better decisions. Of course, from the assessment provider's point of view, the exercise is an excellent way to demonstrate marketing consultancy, or lead generation mastery, or direct mail consultancy knowledge.

When we launched The Copywriter Club Podcast, we made a list of copywriters we wanted to interview and the guest for episode 51, David Garfinkel, was at the top. Known as the World's Greatest Copywriting Coach, David is a world-class copywriter who regularly consults with clients like Agora Financial and GKIC along with several high-level copywriters to help improve the performance of their copy. During our interview, David talked about: •  how he got his start as a copywriter •  a “this will only work for me” method for finding your first project •  the story behind his $40 million dollar sales letter •  the mistakes he made as he was just starting his business •  how he made the shift to coaching and what he does as a coach •  the three things to look for in a copy coach •  how to overcome objections with your copy •  what mistakes he sees over and over again that you will want to avoid •  the importance of “relevant credentials” when making any sale •  when you should start coaching other writers •  the two or three things to go from good to great as a writer Plus David talked about what his business looks like today and he shared details about the breakout hit song he wrote for the urology department at the University of California’s Centennial celebration. (This is stuff he hasn't even shared on his own podcast.) To hear it, you need to click the play button below, or scroll down to read a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory McGraw Hill World News Gary Halbert’s Newsletter Aaron Sorkin Barbara (Bloch) Stanny Jay Conrad Levinson Jim Camp KOLBE Copy Chief Breakthrough Copywriting Garfinkelcoaching.com Kevin Rogers Scientific Advertising The Billion Dollar Copywriter Peak by Anders Erickson Agora Financial Fast, Effective Copy Homespun.com David’s Facebook Page The Copywriters Podcast Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at the Copywriter Club Podcast. Rob: You’re invited to join the club for episode 52 as we chat with the man who has been called the world’s greatest copywriting coach, David Garfinkel, about the lessons he’s learned coaching and working with so many copywriters, what it takes to be truly great as a copywriter, how his life away from copywriting makes him a better writer, and how to do an effective copy critique. Kira: David, welcome. David: Thank you. I’m glad to be here. Rob: Yeah, we’re excited to have you. Kira: It’s an honor to have you. Yeah, this is the highlight of my day. David: I know I’ve been looking forward to this for a while now. Kira: I feel like every time I think of you, David, I think of the beach because I listen to episode 13, Why Customers Buy, while I was running on the beach on vacation last month. I’m just happy anytime I hear your voice because it takes me back. David: Yeah. I think you mentioned that in an email to me. Which beach? Because I’m about six blocks from the Pacific Beach in San Francisco. Kira: Oh, this was Myrtle Beach. David: Oh. Yeah, I went there when I was in high school. I grew up in Maryland. We went there in the spring break or something. It was a very nice beach. Kira: Yeah, it was great. Rob: A great place to do some running, some copywriting learning. Kira: Exactly, yeah. David: Well, everyone has their own use for the beach. I think that’s a good one, frankly. Rob: Yeah, exactly. David,

Never under estimate the power of an exceptional partnership! In this episode, we take you behind-the-scenes of a Landmark Global Strategic Partnership and tell you what that means for you! Black Card Books is the fastest growing small business book publisher. Glazer Kennedy Insider Circle (GKIC) is the preeminent global community of Entrepreneurs. They’ve joined forces to […] The post Creating a Landmark Global Strategic Partnership with the CEOs of Black Card Books & GKIC – #046 appeared first on Multiply Your Business Podcasts.

Vito DeFrenza - is the Director of Sales for GKIC, prior to that he was an entrepreneur and restaurantor and distributor. After learning Marketing and the power of marketing for small business he came to GKIC two years ago to help spread their message. - Having a Marketing System. - Direct Marketing - Forget Telemarketing - Discovering Your Ideal Customer   New Interviews, and Inspirational videos will be posted every week on my Youtube Channel! Just go here: https://goo.gl/EA9x6D Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter.  

Without good copy, you're sunk….or at best fighting an uphill battle.     I love all the new tools for eCommerce that we have at our disposal.  From AI tools, to automation, to personalization, augmented reality etc.  But here's the deal.  None of that matters if you can't tell a good story or produce copy that compels people to buy.  Often, she who tells the best story wins…   I review dozens of eCommerce sites each week and it's very clear to me that good copywriting is a lost art.     My guest on this week's episode is Julie Boswell, co-founder of AskaCopyExpert.com.  Julie was the director of marketing for Bill Glazer and Dan Kennedy at GKIC for 4 years.  Her copy helped fill seats at the famous Super Conference and Info Summit back in their heyday.     In this session we dive into the power of strong copy to boost eCommerce sales.     Here's what we dive into:  - How to write emotional copy that elicits a response - Common copy mistakes to avoid - Copy tips for better product detail pages - Email copy tips - eCommerce companies to emulate who understand good copy - Plus more

President of GKIC, Top Results Producing Sales Executive, Entrepreneur, Leader, Marketing Expert, Experienced Sales and Marketer Executive that understands both sides of the growth equation and how it all works together, Creator of Top Producing Sales Teams.Multiple Year Presidents Club Winner, Ability to create Top Producing Quota Busting Sale and Marketing Teams and Programs together. Subject Matter expert contributing monthly columns to our Publications: Sales and Marketing Chalk Talk and the creation of two sales training programs: Sales Mastery and Creation of Highly Effective Sales Teams. Worked for Private Equity Owned, and Venture Owned Companies along with Privately Held $2 Billion in Revenue and Fortune 100 Companies. Seasoned sales and marketing focused executive with experience in running start-ups and focusing on new business growth, driving revenue and top-line growth. Started over Three Companies, Obtained Seed and Second Round Funding Expert in Marketing, Sales, Sales Management, Sales Team, Sales Training, New Business Development Marketing, Lead Generation, Traffic and Conversion Strategies, Direct Mail, Advertising, Mobile Marketing, Relationship strategies, Business Development, Internet Sales, Online Marketing, Technology Sales, Media Sales and Professional Service Sale. Presidents Club Winner: 2012, 2011, 2010 then went into Sales Leadership Highest Volume Production Office/Division, Highest Production of New Clients Achieved Year over Year Growth and Quarter over Quarter Growth Currently 142% over previous quarter Learn more about your ad choices. Visit megaphone.fm/adchoices

So many companies try Daily Deal Marketing, run the standard by $10 for $5 discount, and wonder why they literally lose money and gain virtually zero long term customers from the promo. In this podcast Small Business Stacey is interviewed on GKIC on strategies to make Daily Deal Marketing work in your business. If you like our podcast please subscribe or leave us a comment. Episode Transcript http://smallbizmarketingspecialist.com/show5   Currently Featured Marketing Programs: Daily Deals for Massive Profits - http://dailydealsformassiveprofits.com/ Silver Platter Marketing Membership - http://smallbizmarketingspecialist.com/silver-platter-marketing-membership/

Dave Dee talks to Graham and Kevin about sales presentations and webinars and reveals some of the secrets of Psychic Selling. When Dave Dee was 8 years old he wanted to be a magician. It was his passion. After university, he took the plunge and was getting 3 not particularly high paying shows per month. They were small shows. He was deep in debt. He had to decide about his career. He went to a motivational rally in Atlanta. Zig Zigler was one of the speakers and Norman Schwarzkopf was the keynote. He got fired up. Dave mentioned the late Jim Rohn's quote “motivation alone is not enough. If you have an idiot and you motivate him, now you have a motivated idiot.” The last guy to speak at the rally was Dan Kennedy. Dave had never heard of Dan. Dan spoke of direct response marketing. Dave realised what Dan was selling – Magnetic Marketing - was the thing that would transform his magician's business. Except, Dave got up and left without buying it, because it was $279. When Dave got home he knew he'd made a mistake. He had no way of contacting Dan – it was pre-internet! His wife said as they were $80k in debt, what was another $279! Dan Kennedy followed up the conference with a physical letter. A follow up. Most entrepreneurs would have concluded they had just given their best pitch, the prospect(s) saw the best stuff, they didn't buy, therefore they're not going to buy. But, the fortune is in the follow up! Dan's letter was red over and over. It followed him around the house! Contrast this with nowadays sending an email. Would it have even been opened? With spam traps, the chances are the follow up via that method would have been useless. The letter had a clear offer. Stamped on the order form was if you order by the DEADLINE, you can still get the same deal. After picking up the phone to call the customer services line, Dan's wife Carla, Dave asked whether it would work for magicians. Carla said “I've no idea”, which sort of did it for Dave, he purchased Magnetic Marketing. It arrived on a Friday, and he proceeded to lock himself in a spare bedroom over the weekend and red the materials cover to cover. On Monday, he started to implement everything he could possibly do. Most of it didn't work. But some of it did. He went from 3 shows a month to 20 shows a month in less than 90 days. In the 4th month he did 57 shows. By the end of the year he paid off his debt, he'd bought a new house, a new car, his wife quit her 2 jobs and became a stay-at-home mother. Everything changed for Dave. It was MASSIVE implementation. It wasn't sequential implementation, do this then try that. He just did it all. Dave wasn't a copywriter, he just did it. He wasn't afraid to fail. The lesson is things can change fast. It is more important to be a master marketer than simply trying to get better at your deliverable – like being a magician, doing magic tricks. Dave became successful as an entertainer. He then became a trainer of other entertainers. Then other business owners noticed his work and he offered consultancy and a number of done-for-you solutions. Dan Kennedy and his partner Bill Glazer sold GKIC to a private equity investor. Dan recommended they hire someone who knew how to do what GKIC was all about. So, Dave joined GKIC and for four years worked for them until recently. He has left to pursue his own entrepreneurial ambitions, but still retains GKIC as a client doing coaching programmes Dave Dee's new business makes an OUTRAGEOUS claim! I can help you sell more of your products and services in a day, than you now do all the year! That is called a USP or a unique selling proposition. Everyone needs one of those for their business. Short, powerful, a little outrageous and you've got to live up to it too! If Dave said “I can help you sell more of your products and services in a day, than you now do all the year!” to you your natural response would be “How do you do that?”

My reasoning behind my recent investment. On today's episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business. Here are a few things you should listen for in this episode: What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it's so ambitious. So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There's a weird echo. That is why…..I think yesterday I did one from my house. We're not even in a car anymore, we should change the title of this thing if we're going to keep this pattern down. Just kidding. I'm here tonight because I am actually in Scottsdale, Arizona and I've had a bunch of people asking me why I'm here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I've been in mastermind groups a lot for ten years now. And I joined Bill Glazer's back when my business was floundering and I didn't realize how much it cost to join the mastermind group, all I knew was that I'd gotten some Dan Kennedy cd's in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I'd ever heard. So I was like “Holy cow I just wanna be in that room.” So I called up GKIC the company at the time, I said, “Hey I want to be in Dan's platinum group. I heard about it and I wanna be in it.” They're like, “Sorry, it's sold out for three years.” I'm like, “No I need to be in it.” They're like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You're accepted fine. Here's the money.” And they sent me the order form and I didn't realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn't have that money, but I didn't want to tell that after I bragged about how cool I was to get into the group that I couldn't afford. So I just did it. And I jumped right in and went to my first event and I thought it was Dan Kennedy's mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he's someone I love and respect a ton. He's like my marketing dad. And he was in the room and I didn't know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me. For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won't mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn't have any luck. Finally I was like, “you know what? If I'm going to do this, I need to create it. I don't think there's anyone who's created what I wanted. So that's when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it's just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we're going to start adding to our meetings. So it was really awesome. So it's been really, really good but at the same time it's really hard. When it's your event you have to be on the whole time. You don't get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I'll say this now. I joined Joe Polishes 25k group, and if I'm completely honest the networking was amazing. I would say the networking is second to none. But I didn't get what I…..what I want a mastermind for is different. Networking is good, but that's not why I'm there. I'm there because I'm trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn't planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I'm in. A couple reasons why and I want to share them with you because hopefully it will help you understand why I'm here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he's done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar. Part of me wants to do an infomercial or a radio deal and he's been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I'm a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn't want to lose….I wasn't planning on rejoining 25k because I didn't get what I was looking for out of it. But I didn't want to lose that relationship with Joe because there's a lot of value there. He's super cool, and super connected to everybody on planet Earth. So I was like, I don't want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe's is, I know other people have done it, but he was one of the first pones that's done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it's going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That's what I'm really excited for, that piece of it. Then I'm trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I've thought about doing a 100k group before. I don't know if I will or wont, I have no idea. I've thought about it but I was like I can't ask somebody to give me 100 thousand dollars, if I haven't given somebody 100 thousand dollars. There's something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind. Because I'd spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like,  “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can't remember the number, but it was like 18 people paid them $25k off the first promotion. They didn't even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It's so cool. But it gave them, the best part, we gave them permission. I think it's funny how sometimes we're not congruent with ourselves. We want to ask people to buy stuff, but then we don't buy things. I have friends who pirate everything. They don't pay for videos or movies or games or anything. So they're basically stealing everything and then they're trying to sell people their products. There's some kind of incongruence there that, I don't think it's possible. I'm sure it's possible for some people. I have a friend, there's this pirating website, and I don't know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it's kind of like internet marketing Napster. Every product ever is on there. I had a friend that was on that site and he was downloading everybody's products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I'm going to ask people for money, and I'm not willing to pay money then I'm a bad person and I'm not going to be successful. I canceled my membership to the account, deleted the account  and then started buying people's things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.” So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I'm not going to be freaking out because I'll know, was it worth it for me? I'm going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that's why I'm here. I'm going to be here the next two days and I'm excited to see what I get, what I learn, if I get any big aha takeaways, I'll come back and report and share with you the good stuff. But it's also good to just step away, I'm so much in the heat of business for a long time, it'll be nice to sit back and be able to think. That's what's happening. That's why I'm in Scottsdale and that's why I invested that much money. Hopefully the fruits of this will be good. I'm going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool. My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We're trying to get to 30 thousand by the end of the year. We're getting close. We're pressing a little. We got a big campaign in December, those things should hit it. And then next year we're trying to get to 100 thousand. It's a more than 3x leap, which companies don't do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal. Anyway, we set the big goal and that's what we're trying to do next year. If I'm going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually  working. We will find out what I will know soon. That's the game plan. Appreciate you guys, I'm going to go to bed, because I'll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it's time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don't know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

My reasoning behind my recent investment. On today’s episode Russell talks about being in Scottsdale, Arizona for a $100k Mastermind group. He talks about how he can justify spending so much money and how he believes it will help his business. Here are a few things you should listen for in this episode: What $100k Mastermind group Russell joined and why he thinks he needs to invest that kind of money in others, so that people will invest in him. How he thinks this Mastermind group will teach him to think differently and how that will help Clickfunnels grow. And what Clickfunnels goal for growth is this year and next year and why it’s so ambitious. So listen below to find out why Russell is spending $100k to be a part of this Mastermind Group. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Hotel Room. There’s a weird echo. That is why…..I think yesterday I did one from my house. We’re not even in a car anymore, we should change the title of this thing if we’re going to keep this pattern down. Just kidding. I’m here tonight because I am actually in Scottsdale, Arizona and I’ve had a bunch of people asking me why I’m here, second off, more specifically why am I here? Because I recently joined a part of…..I mean, I’ve been in mastermind groups a lot for ten years now. And I joined Bill Glazer’s back when my business was floundering and I didn’t realize how much it cost to join the mastermind group, all I knew was that I’d gotten some Dan Kennedy cd’s in the mail that were Dan Kennedy talking about his platinum group and I listened to them and it was the most amazing conversation I’d ever heard. So I was like “Holy cow I just wanna be in that room.” So I called up GKIC the company at the time, I said, “Hey I want to be in Dan’s platinum group. I heard about it and I wanna be in it.” They’re like, “Sorry, it’s sold out for three years.” I’m like, “No I need to be in it.” They’re like, “Sorry.” We keep going back and forth and finally after I bugged them enough, I had a friend on the inside who got me in. And they said, “You’re accepted fine. Here’s the money.” And they sent me the order form and I didn’t realize it, I thought maybe it was 5 grand or something but it was $25 thousand. I was like, “Goll!” So I didn’t have that money, but I didn’t want to tell that after I bragged about how cool I was to get into the group that I couldn’t afford. So I just did it. And I jumped right in and went to my first event and I thought it was Dan Kennedy’s mastermind group, and I got there and Dan Kennedy was nowhere to be seen. There was this old guy in the back, who later became one of my first real mentor. His name was Bill Glazer and he’s someone I love and respect a ton. He’s like my marketing dad. And he was in the room and I didn’t know what to expect when I sat down, and it was my first mastermind. The experience at first it confused me and then it transformed me. For the next six years I was in that mastermind group and it went from having a tiny business to making a million dollars a year to making ten million dollars a year to losing it all and then growing it back up. Kind of this huge cycle of my life, it was awesome. Then Bill sold the company and I decided to not keep going to it. I was looking for other mastermind groups, and I joined a couple other ones. I won’t mention their names because none of them were that awesome. I plugged in and there were pieces that were good and people that were good, but it was just never home for me. So I tried a couple of times and just didn’t have any luck. Finally I was like, “you know what? If I’m going to do this, I need to create it. I don’t think there’s anyone who’s created what I wanted. So that’s when I created my Inner Circle which has become amazing. As you know, last month, or this month, we did 8 days of meetings that were a hundred people in the Inner Circle. We have 4 groups of 25 and it’s just amazing. I facilitate mine very similar to how Bill Glazer used to facilitate his. Although at this meeting, the last meeting we had, Garrett White came and added some really cool things, we’re going to start adding to our meetings. So it was really awesome. So it’s been really, really good but at the same time it’s really hard. When it’s your event you have to be on the whole time. You don’t get to sit back and just be there. So I kind of miss that. And I was hoping and looking and joined a couple other programs, and I even…..and I’ll say this now. I joined Joe Polishes 25k group, and if I’m completely honest the networking was amazing. I would say the networking is second to none. But I didn’t get what I…..what I want a mastermind for is different. Networking is good, but that’s not why I’m there. I’m there because I’m trying to learn in a different plane, different level, different vibration, whatever you want to call it. Learn on a different level and I never got that in 25k. So I wasn’t planning on renewing and then I was there, they offered this 100 thousand dollar thing, so I thought about it for 5 seconds and I said I’m in. A couple reasons why and I want to share them with you because hopefully it will help you understand why I’m here and hopefully it will give you guys permission to invest back into yourselves. The first reason is Joe Polish is running it with Dean Graziosi. Dean has been on more successful infomercials, has done more successful infomercials than anyone I have ever met. And he’s done it with books in the financial space, which is “hey, by the way, I have a book coming out in financial” or the how to make money space. Similar. Part of me wants to do an infomercial or a radio deal and he’s been crazy successful in infomercials and radio and events and a bunch of things that is in the avenue of business I’m a part of, so that gets me excited. Second Joe Polish is one of the best network connectors I have ever met in my life. And I didn’t want to lose….I wasn’t planning on rejoining 25k because I didn’t get what I was looking for out of it. But I didn’t want to lose that relationship with Joe because there’s a lot of value there. He’s super cool, and super connected to everybody on planet Earth. So I was like, I don’t want to lose that relationship and this could be the ability to have that at a higher level. Third thing is that, you know ever since me and other people have 25 thousand dollar group, a lot of people have them and a lot of people get into them. Joe’s is, I know other people have done it, but he was one of the first pones that’s done 100k group. And I thought the people signed up to do a 100k is typically a different caliber of people. Those that can write a check for 100k is a different caliber of person. So it’s going to get me the ability to be in the room with people at a higher level and hopefully plug in and find out the next two days what we get. Hopefully they have some different ideas and different things that are thinking different levels that I typically do. That’s what I’m really excited for, that piece of it. Then I’m trying to think of the reasons. I know the last one. The last one is one that hopefully will be good for you guys. The last one is because I’ve thought about doing a 100k group before. I don’t know if I will or wont, I have no idea. I’ve thought about it but I was like I can’t ask somebody to give me 100 thousand dollars, if I haven’t given somebody 100 thousand dollars. There’s something about that. After Bill Glazier took my 25 thousand dollars happily I decided I wanted a mastermind group and I sent out an email while I was at the first mastermind group and I got 30 applications and I launched my first mastermind. Because I’d spent 25 thousand dollars I felt like I had permission to do that. Justin and Tara Williams, when they joined my Inner Circle the first time, they had a $2,000 product, and I think the very first meeting, we were all like,  “You should launch a $25 thousand program.” And I think it was partly because they had done it, they had paid 25 grand, second off, they got permission from all of us and they went and did it. I think they said, I can’t remember the number, but it was like 18 people paid them $25k off the first promotion. They didn’t even have a sales team in place. They just sent some emails and took credit cards, which is nuts. It’s so cool. But it gave them, the best part, we gave them permission. I think it’s funny how sometimes we’re not congruent with ourselves. We want to ask people to buy stuff, but then we don’t buy things. I have friends who pirate everything. They don’t pay for videos or movies or games or anything. So they’re basically stealing everything and then they’re trying to sell people their products. There’s some kind of incongruence there that, I don’t think it’s possible. I’m sure it’s possible for some people. I have a friend, there’s this pirating website, and I don’t know the call but, where you can get basically every internet marketing course known to man is on it. You have to have a secret login and then you can download…kind of like Napster back in the day, but it’s kind of like internet marketing Napster. Every product ever is on there. I had a friend that was on that site and he was downloading everybody’s products and courses and going through them. And he told me that for 5 or 6 years he never made money online, despite the fact he had every course known to man. Then one day he woke up he realized that, “If I’m going to ask people for money, and I’m not willing to pay money then I’m a bad person and I’m not going to be successful. I canceled my membership to the account, deleted the account  and then started buying people’s things. And just by the nature of me no longer stealing and actually investing, people were more willing to invest in me. I grew a company and business because of it.” So another big part for me is just that. I should be able to invest something like this so that when if I ever someone for 100 thousand dollars, I’m not going to be freaking out because I’ll know, was it worth it for me? I’m going to create something that will be worth it for them. Those are the best couple of reasons. So that is why I joined the 100k group, that’s why I’m here. I’m going to be here the next two days and I’m excited to see what I get, what I learn, if I get any big aha takeaways, I’ll come back and report and share with you the good stuff. But it’s also good to just step away, I’m so much in the heat of business for a long time, it’ll be nice to sit back and be able to think. That’s what’s happening. That’s why I’m in Scottsdale and that’s why I invested that much money. Hopefully the fruits of this will be good. I’m going to be speaking to the group actually tomorrow about some ninja funnel stuff, which will be really cool. My real goal of this, some of you guys know, Clickfunnels we just passed 23 thousand active customers, maybe more than that now. We’re trying to get to 30 thousand by the end of the year. We’re getting close. We’re pressing a little. We got a big campaign in December, those things should hit it. And then next year we’re trying to get to 100 thousand. It’s a more than 3x leap, which companies don’t do that. Especially now with DC capital. We did, we set a goal, a big hairy audacious goal. Anyway, we set the big goal and that’s what we’re trying to do next year. If I’m going to do that I gotta think different. I gotta look at things differently and have a strategy going into it. Some of the people in this room I think are going to be key to that strategy actually  working. We will find out what I will know soon. That’s the game plan. Appreciate you guys, I’m going to go to bed, because I’ll be busy tomorrow and I need to get some rest. Appreciate you all. Thanks for listening and now it’s time for you to go join a 100k group, or 25k group, or 10k or whatever it is for you. Because that investment will somehow magically give you the ability to let people invest in you too. I don’t know how it works, but it does. There you go. Alright you guys, appreciate you all. Have a good night, talk to you all tomorrow.

Meredith Bell is co-founder and President of Performance Support Systems, a global software company that has published award-winning assessment and development programs. She’s an expert in helping companies develop the people side of their business. Meredith also has been a featured speaker at prestigious conferences such as GKIC, where she spoke to 900 entrepreneurs and small business owners. 

Motivational Speaker Zephan Moses Blaxberg, Author, Life Re-scripted, Podcast Host, Year of Purpose Zephan helps small business owners, entrepreneurs or online marketers who need a professional videographer and video editor. His name is Zephan Blaxberg, he is a self-employed videographer and he has worked with some of the top companies in the world including (but not limited to) AAA, Merrell Shoes, The White House, Netflix, Uber and more. Zephan provides high quality, fast turn around edits and filming so that professionals, business owners, entrepreneurs, and marketers can get their message out to your viewers. One of the major benefits that you get to enjoy when you work with him is that his background is in direct response marketing. His experience is that he has worked with Dan Kennedy and Bill Glazer (two of the top copywriters and marketers in the world) and now Zephan brings that same unique marketing strategies to help businesses through video! You probably ask – what is direct response marketing? Direct response marketing is a type of marketing that elicits a specific, measured response resulting from a consumer’s direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response. Basically, I make awesome videos that encourage your customers to buy from you. If you’re looking for a videographer and editor, look no further than ZMBmedia. Whether you need a VSL (Video Sales Letter) for your marketing or a promotional video edited for your business, Zephan can help! ZMBmedia is a Baltimore based video production company providing online marketing videos a promotional content to high end clients including AAA and Merrill Shoe Company. We have been invited to the White House and the Senate floor to provide photography and video services and produced animations that display at the Philadelphia Eagles Lincoln Financial Field and the Philadelphia Flyers Wells Fargo Center. Backed by marketing experience from his employment with Dan Kennedy and Bill Glazer as the producer of NO B.S. Live TV and videographer for all of the GKIC (formerly known as Glazer-Kennedy Insider’s Circle) events and conferences, I have built a skill set of invaluable high converting marketing tactics that will allow you to see new leads, new clients and more customers. Using my marketing background and my experience as a cinematographer, I provide top-notch services to marketers nationwide including Bill Glazer, Dan Kennedy, Mara Glazer, Michael Lafido, Pat Mussieux, and many more. ZMBmedia has also provided services including promotional headshot photography, wedding and event photography, WebTV show production and more.   Zephan Moses Blaxberg is also the Author, of Life Re-Scripted (Available On Amazon) on this show 024   He is the Host of The Year of Purpose Podcast (Available on iTunes)   Zephan, tells us What Every Happy Person Has In Common   Why people take risks?   Reasons You Should Re-Write Your Story starting Today   Zephan says, over the past two and half years he has been travel hacking his way around the country*, couch-surfing in strangers homes and redesigning his story (to build a highly successful business and turning a dream life into a reality).   he also says that travel, exploring new places he says is only one of the ways you can live on purpose…   He works with amazing coaching clients who love what they’re creating in the world.   Zephan started from scratch and made $15,000 in his first six months after quitting his job…and close to $60,000 with a little elbow grease and patience (less than 2 years later)   He was able to “hack” over 25 FREE flights around the country and still run his business from the road (in fact, he booked just as much work on the road as he would at home)   Zephan has created a free course:   “Find Your Purpose in 8 Days“   so at the end of the interview, we will tell you how you can Check out Zephan’s course, remember he shows you the right way.   the next lesson a unique tactic that entrepreneurs use to generate millions in revenue…and he is going to tell us how to use it for your purpose driven life. He tells us the juicy, insider-secrets of lifestyle design (he says, there are many …and he promises to share several of them with you in on his podcast), but he needs you to do two things: so you will have to Listen Up today to find out what they are   A single tool that will change the way you approach life and tough decisions (I’ve adopted this from Elon Musk and it works wonders for every aspect of your life) & How you can apply this single tool to your life…     1) What one thing Contributes most to your success Personal Story – Tell us a little bit about your background and how it ties in to how you are helping people today. Tell us about the mission and vision for your company What are the reoccurring themes that you experience as an aspiring entrepreneur that you can summarize for the benefit of other aspiring, startups looking for help and resources to either startup, and grow a business or get experience as an intern or find a job. What do you think are the most common mistakes other startups or entrepreneurs or students interested in business make that delay or prevent their success? Can you give us some of the essential understandings entrepreneurs/students need to have the proper mindset to deal with the daily challenges they face? Where does the drive come from to be successful and to make a difference in this world. Tell us about your ACHIEVEMENTS Resources for other aspiring entrepreneurs to start their own business – from UD or other things you have used When did you discover you were a business leaders/that you wanted to help other members and be resourceful tells us about a challenging moment as a business leader / (owner or entrepreneur) Fast Round –  1) Best business advice that you have received / If you had a billboard and could put anything on it what would it be – 2) Next, the “inspirational book” which is sponsored by mitchellchadrow.com/audible – name a book that has helped you in either business family or life 3) What flaws have turned out to be strengths 4) App that you use to help you in business, family or life 5) A quote or mantra that you use to inspire and motivate 6) Less than $100 purchase that has impacted your life the most – 7) Fun fact: 8) Worse advice being given to young entrepreneurs today – 10) When you think of the word successful what first name comes to your mind 11) What kind of systems do you have in your life 12) Two years from now what are you doing?   How can people get in contact with you: What we learned today Write down stuff you always wanted to do for 30 days and circle those items that constantly come up. Make yourself a resource and become more resourceful. Develop an awareness and notice and receive those opportunities that present themselves to you. The show is sponsored by:   Books – I love books and so do our guests. Start your Free 30 day trial and get one free download with your free 30 day trial. Looking for special resources to help start a business, generate ideas or help gain employment there are premium resources at Website – Newsletter, Subscribe for Your Free Premium Resources iTunes – Provide an honest written review of the Listen Up Podcast in iTunes. Shopping – For all your shopping needs. Subscribe – thank you for subscribing to my podcast at So many lessons learned on today’s show 024 so check out the full show and all the links. To Listen Up to our last Show with Jeremiah Joseph De Lion and get the show notes and resource links. The post Motivational Speaker Zephan Moses Blaxberg Create Your Life on Purpose with Show 024 appeared first on Startup Entrepreneur Listenup Show.

Discover how to stop leaving so much money on the table and plug all the profit leaks in your business.    Dan Bradbury and Darcy Juarez talk about Traditional Advertising Vs Direct Response and show how simple changes can add up to large rewards over time. Visit Dan at danbradbury.com Visit Darcy at darcyjuarez.comdarcyjuarez.com  

Today’s guest is Dave Dee of GKIC, and his mastery is getting into the heart and mind of your customer quickly, especially using online tools. Dave inspires entrepreneurs and business owners on how to have more successful business that give them more freedom, more money, and more personal fulfillment. On today’s episode we’re going to cover the 4 most powerful questions you can use right away to identify your ideal client and create the perfect lead magnet to attract them through online methods. You’re also going to get a super cool free tool that you can use to see what search words people are using in your industry, plus learn a special technique to show you where your ideal prospect needs help and how can you communicate in a way that stands out to them.

Vance Morris is a Service Trainer & Management Alumni of the Walt Disney Company. He now coaches companies to create magical and profitable service cultures in their businesses through his companies; DELIVER SERVICE NOW INSTITUTE (DSNI) and The Marketing & Entrepreneurial Growth Alliance (MEGA).  With Vance’s background and experience, he wanted to find a business that he could add his special touch of high level customer experience to. He found a franchise to work with that had strong systems and processes already in place. “They already had a framework that I could work from and then take that and be able to add to it what makes me special, and provide a complete service powerhouse.” Vance shares about a service technique that he uses in setting the tone for reciprocity by providing a housewarming gift to clients. He was able to implement different qualities and concepts from Disney into his business, including providing a monthly newsletter highlighting the company’s level of customer service and detail. “I think it is very important that you educate your clients and educate your customers, especially when it comes to the details you are providing.” Another thing Vance has implemented from Disney is having a set of service standards. He notes that for over 50 years, Disney has had the same standards in place. “You know Disney only has four (guiding principles) that have been with them for 50 years now and they are: Safety, Courtesy, Show, and Efficiency. I have taken that 100% into my business.” Vance feels that businesses have been too focused on profitability and cost cutting, which has led to a major decline on customer service. “They have created a department called Customer Service when in fact it should be everyone’s job” He is really excited about being part of a mastermind group, and says the help and support you can get from other businesses owners is phenomenal. We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here! INTERVIEW LINKS: www.DeliverServiceNow.com www.GKIC.com www.Vistage.com www.facebook.com/DeliverServiceNow/home “Be Our Guest” by Disney Theodore Kinni “Good To Great” by Jim Collins  

Is it just me or does this happen to you too? On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower. Here are three things to listen for in today's episode: Why Russell has three computer monitors and why you should too. How A.D.D. contributed to Russell's losing focus and getting bored with projects he works on. And why he thinks A.D.D. is actually a superpower. So listen below to hear how Russell gets stuff done even though he has A.D.D. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, I'm still having an identity crisis. I'll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morin's event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun. Now I'm back and I've got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. It's pretty cool. Right now I'm heading to the office to get come stuff done. The kids are all at school and it's a rainy, rainy day. I'm just excited to go and actually sit behind a computer with three monitors and work. I don't know about you, but I can't stand working on a laptop. I can't get stuff done, the screen's so tiny. I'm addicted to having three huge monitors. In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, “Dude, it feels like you're in a space ship!” He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that that's how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. I've given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and you'll love it. If you don't want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, you're just like, “I don't even know how people work on laptops.” I honestly can't stand it. I haven't gotten hardly anything done in the last two or three weeks, because of that. Today I'm going to go get some stuff done. I've got a huge to-do list, I'm going to pound through it all. I'm really excited actually. I know that's sad, most people are like, you get home from a long trip, you want to take the day off. I feel like I've been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where I'm taking a legitimate week off. I won't even have, I'll have my laptop, but that's about it. I'm excited. I have a question for you guys. Is it just me, or if all you guys are this way. I'm guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it. Then it gets worse, and worse, and worse, and I'm juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and I'm like, “I'm going to launch like twenty new things.” I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows. Have you guys done that before? That's been my pattern for twelve years now. It drives me crazy, but that's how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and it's growing and it's doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things. It's just hard. I want to have a supplement line I'm designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and it's stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost? I don't know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that it's going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. There's my conundrum. I'm sure you guys deal with that as well. I'm trying to figure out a happy medium between the two. I don't know what the answer is yet. I'm sure I'll find it eventually. I just wanted to let you guys inside my brain for a little bit. I'm guessing that some of you guys are the same way. Based on this, I would tell you guys this, I'm guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, “I can't even pay attention to what they are saying.” I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldn't just be sitting there quietly with my arms folded like they want you to do. I can't do that. Most entrepreneurs can't. That's the trick, as an entrepreneur, if you're trying to focus and you can't, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. It's weird. It's our super power, though, right? I'm guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place. What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. That's how, for the last twelve months, I've been able to focus on Click Funnels. It wasn't just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that. Just something to kind of help you guys to know that you're not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, “Oh I can just focus.” No, I can't. It's impossible. It's in our DNA, it's how our brains are wired up. It's not a bad thing, it's a good thing. It's why we are all crazy successful, because of that. It's just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome. The only other question, I don't have the answer to, is after you've done that and it's growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you don't think I'm that weird. I hope you guys feel the same way, because it's hard. It's really tough. I'm going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldn't be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. That's what we've got to do. I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, I'm going to check off. I'll talk to you guys all again very, very soon. Thanks everybody! Talk soon.

Is it just me or does this happen to you too? On this episode Russell talks about how he focuses despite having A.D.D. and why he views it as a superpower. Here are three things to listen for in today’s episode: Why Russell has three computer monitors and why you should too. How A.D.D. contributed to Russell’s losing focus and getting bored with projects he works on. And why he thinks A.D.D. is actually a superpower. So listen below to hear how Russell gets stuff done even though he has A.D.D. ---Transcript--- Hey everyone, this is Russell Brunson, and welcome to Marketing in your Car, or Quickies in your Car. Marketing Quickies, I’m still having an identity crisis. I’ll figure this out soon. Hey everybody, hope everyone is doing amazing today. I just got back from most of my whirlwind trips around the world. I think I told you guys, two weeks ago I was in New Zealand, Australia, Phoenix all in seven days. From there I had a week home, then I went to Utah. My dad got put in the Utah Wrestling Hall of Fame. Then went to Denver, spoke at a GKIC event. We closed $200,000 in sales, which is always exciting and fun. Then went to Armand Morin’s event out in Phoenix again. The groups a lot smaller and I think I did about $24,000 in sales, something like that, not too bad. $225,000 or so in sales on the week, which is fun. Now I’m back and I’ve got a week to be with my family and kids, and then we are packing up and flying to London to go have some fun. It’s pretty cool. Right now I’m heading to the office to get come stuff done. The kids are all at school and it’s a rainy, rainy day. I’m just excited to go and actually sit behind a computer with three monitors and work. I don’t know about you, but I can’t stand working on a laptop. I can’t get stuff done, the screen’s so tiny. I’m addicted to having three huge monitors. In fact, I remember the very first time I went and met Rich Shefren, I went in his office and he had three of the thirty inch Mac monitors. I was like, “Dude, it feels like you’re in a space ship!” He said there is some study that proved that the more desktop space you have, the more productive you are. Of course I had to, because the studies proved that that’s how it works, I had to go get some. Anyway, I would never go back. I think one of the best things to do to increase your productivity is buy more monitors. I’ve given you all permission to get three, not one, not two, three thirty inch monitors, so you can get more stuff done, and you’ll love it. If you don’t want to get three, at least get two. You can just switch from one to two, it will change your world dramatically. Then when you go to three, you’re just like, “I don’t even know how people work on laptops.” I honestly can’t stand it. I haven’t gotten hardly anything done in the last two or three weeks, because of that. Today I’m going to go get some stuff done. I’ve got a huge to-do list, I’m going to pound through it all. I’m really excited actually. I know that’s sad, most people are like, you get home from a long trip, you want to take the day off. I feel like I’ve been taking too many days off. I want to go and get some stuff done, that way I can relax and have some fun when we are in the UK, where I’m taking a legitimate week off. I won’t even have, I’ll have my laptop, but that’s about it. I’m excited. I have a question for you guys. Is it just me, or if all you guys are this way. I’m guessing you guys are like me. You probably all have horrible ADD. For the last, let me walk back, for the last twelve years of my business, this is how my process has been. I get an idea, and I focus on it and make a whole bunch of money, and as soon as it makes a bunch of money, I get bored. Then I go and I want to launch like ten things, and I launch like ten things. Then one or two of those ten things will make money, but then everything else suffers because of it. We never increase our income from it. Then it gets worse, and worse, and worse, and I’m juggling a million things all at once. Then I finally decide to cut everything except the one thing that is making me money. I focus on that and it starts growing and it makes tons of money, everything is awesome again. Then I get bored and I’m like, “I’m going to launch like twenty new things.” I launch like twenty new things, and one or two of them actually make any money, but everything else drops down. Then we start losing money, and then I start spiraling down. I get stressed out and then I cut everything again. I focus on one thing and it grows. Have you guys done that before? That’s been my pattern for twelve years now. It drives me crazy, but that’s how my brain works. For example, right now a year and a half ago we started cutting everything. We cut our supplement. Everything outside of my coaching program, we cut so we could focus on Click Funnels. Guess what happened? Click Funnels grew and it’s growing and it’s doing amazing now. It is so hard now, because the more successful it is, and the more hands off and more automated it is, the more I want to do more things. It’s just hard. I want to have a supplement line I’m designing, I have this really cool real estate thing that I think is the greatest idea of all time. Real Estate slash air b and b thing that I want to do. Then I have all these things I want to do now and it’s stressing me out because I know that if I do, everything else will collapse. I keep trying to push them off, and they keep nagging at me. They are these little ideas that are really good ideas, like everyone in and of itself, if we launched it this year, would do between three and five million dollars. I have no doubt in my mind. But at what cost? I don’t know what the answer is, you guys. This is my therapy session for the day. I have so much stuff I want to do and I know that if I do, then Click Funnels will, not that it’s going to struggle, but my eye will be taking off that ball. I need to focus my eye on that ball. I owe it to my partners, my team, my friends, and to all of you guys who love Click Funnels. There’s my conundrum. I’m sure you guys deal with that as well. I’m trying to figure out a happy medium between the two. I don’t know what the answer is yet. I’m sure I’ll find it eventually. I just wanted to let you guys inside my brain for a little bit. I’m guessing that some of you guys are the same way. Based on this, I would tell you guys this, I’m guessing that most of you, if you are entrepreneurial, you have the same issue. Entrepreneurs are really bad at focusing on one thing. I remember in school, I used to always struggle, teacher would talk and I would say, “I can’t even pay attention to what they are saying.” I learned that if I would do multiple things, if I tapped my pencil and moved my fingers, and flip a coin in my hand when a teacher is talking, somehow magically I could pay attention. I couldn’t just be sitting there quietly with my arms folded like they want you to do. I can’t do that. Most entrepreneurs can’t. That’s the trick, as an entrepreneur, if you’re trying to focus and you can’t, grab something in your hand. Start tinkering. Start moving. Start drawing. You have to be doing two or three things for you to be able to focus on one. It’s weird. It’s our super power, though, right? I’m guessing that most of you guys who are entrepreneurs that are listening to this are probably the same way, right? You get excited and you start focusing on a business that starts growing and you want to start tinkering all over the place. What I would say, what I would coach Russell through, if I was coaching me, is just focus on one thing. Find something that you are passionate enough about that you can create new front ends and new things to drive all traffic and leads into that one thing. That’s how, for the last twelve months, I’ve been able to focus on Click Funnels. It wasn’t just Click Funnels, it was what other things can I create to bring people into Click Funnels? I was able to use my ADD super power to focus it on and towards that. Just something to kind of help you guys to know that you’re not alone. I do the same thing. Even like you would think after twelve years of this, I would be like, “Oh I can just focus.” No, I can’t. It’s impossible. It’s in our DNA, it’s how our brains are wired up. It’s not a bad thing, it’s a good thing. It’s why we are all crazy successful, because of that. It’s just learning to harness that which can be really, really hard. If you are in that phase right now, I would say find something to focus on. What you focus on will grow. Then use your ADD to figure out multiple ways to make that thing grow and that becomes awesome. The only other question, I don’t have the answer to, is after you’ve done that and it’s growing through multiple facets, then what? Do you launch a new supplement line or do you just not? These are the voices in my head yelling at me. Appreciate you guys. I hope you don’t think I’m that weird. I hope you guys feel the same way, because it’s hard. It’s really tough. I’m going to go in there and focus today on things I need to do. Then slowly push forward some of those things that I probably shouldn’t be doing, but keep me engaged and keep me excited. Keep me waking up in the morning. That’s what we’ve got to do. I appreciate all you guys. Thanks for listening to my rants, my rambles. I hope you get some value out of this. With that said, I’m going to check off. I’ll talk to you guys all again very, very soon. Thanks everybody! Talk soon.

In this edition of BWN, I speak with celebrity maker, Clint Arthur. In order to position yourself ahead of the pack, you need to stand out! In this conversation, Clint reveals his strategies (typically reserved for top tier clients) for getting on Television and talks about why everyone NEEDS to be TV, as well the many benefits that come with being seen as a celebrity/authority.

Devin Herz is Founder of DMC aka Dynamic Marketing Consultants. He has 20 years experience of helping businesses get more customers with direct marketing.  Past clients include University of Colorado, AllState, GKIC, FightNight Productions and numerous small businesses like dentists, lawyers and fitness professionals.     http://www.inspiredinsider.com/devin-herz-one-question-inspires/

I interview Simon Aronowitz “The Testimonial Guru” about testimonials and customer reviews. I have worked personally with Simon on my testimonials as well as other marketing strategies. He is a fantastic all around marketer as well as an expert on testimonials and consumer reviews as well as referrals. He is also the author of “The Untapped Goldmine in Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales” I consider Simon a personal friend of mine. Learn the #1 mistake businesses make regarding testimonials and customer reviews. Learn why your testimonial and review process cannot be an afterthought. Simon teaches the Big 4 Questions to ask your customers regarding consumer online reviews. Simon worked with me to develop my Bill of Rights for my dealers. Every business should have a Bill of Rights for the their customers.  I remember when Simon introduced me to my friend and thought leader in the furniture and mattress industry Jeff Giagnocavo at a GKIC conference. Simon does a deep dive into how to get consumer reviews to battle the potentially devastating effects of consumer review sites. He gives you the two questions that you as a business owner must ask yourself when you get a negative review. Simon holds nothing back including sharing his secret that he employs to make sure the 5 star consumer reviews are actually posted.  Simon also invites our listeners to continue the conversation after the podcast at http://www.fountainfeedback.com. Go there and download for Free Simon's book “The 7 Fatal Mistakes Businesses Make With Testimonials”. While you are there contact Simon about his Free mastermind group coaching call. For our complete show notes Click Here http://peteprimeau.com/episode-007-interview-with-simon-aronowitz-the-testimonial-guru/

Hey, welcome to the Step Up! Podcast, we are now going to be talking with Kim Walsh-Phillips. She is a speaker, an author. She is a strategist. She is CEO of IOCreative and she really is an example of tenacity and energy and everything that you want to have as a CEO. She has been after Dan Kennedy to work with her through, obviously, Dan Kennedy's world. If you don't know Dan Kennedy is, you can look that up. He really started the whole copy writing industry and through his GKIC insiders circle, Kim got involved with Dan and basically just got on his radar screen and now they are writing a book together. It just blows my mind. This is just really cool. This is one of those situations where you can say, look, tenacity and a goal, a little perseverance really makes sense. Kim is a go getter. You're going to love a lot of tips she has throughout this interview. They're just so solid. Lots of good ideas. She goes through couple of her products sets which I think are really interesting. You're going to love this one. And of course, don't forget to stop by at AgencyBloom.com for the best in wholesale digital marketing services.

Dave Dee helps run Glazer Kennedy Inner Circle known as GKIC. Dave started a small chain of magic shops and a karate school before pursuing his dream of being a professional magician. After applying direct response marketing, Dave went from doing three shows a month to averaging over 25 shows a month in less than 90 days. Now for over 16 years he has been teaching these same methods to tens of thousands of entrepreneurs.     http://www.inspiredinsider.com/dave-dee-one-question-inspires/

Alyson Lex is a former GKIC copywriter and is one of the few copywriters I truly respect and someone I frequently speak to when in need of a critique. Listen in while we talk about really random things, business strategies and most importantly what Alyson learned at GKIC

The keys to a winning offer, and a few other cool things. On today's episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It's six in the morning. It's snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that's warm and a normal hour because right now, I'm recording this at a not normal hour and it's snowing outside, and it's freezing but I'm here because today, we have our event. I'm excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I've been working with for six to eight months or so that I've never met face-to-face. That always makes me excited. I'm anxious, nervous, and excited and everything all wrapped into one. It's going to be a ton of fun. I'm driving right now to the event center where we're going to be at, and I'm praying that I don't slide off the road and die because it's really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They're awesome. I want to talk to you guys today about a couple of random things more so than anything because there's some stuff that's been on my mind that I think is pretty cool. I don't have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don't do anything. I had a really cool experience yesterday. There's a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There's one that's called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there's a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What's that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That's it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they're a bunch of punks and they're taking half my money. That's always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It's not fair, that's my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he's giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It's to be able to serve people and help people. They've built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It's just inspiring to see people who are using what they're doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here's another one I was thinking about. The workshop today is called “The Perfect Webinar.” It's funny, I've been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I'm at this event and I'm learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I'm doing the math. I think he was selling a $2000 package. I'm doing that two, four, six, eight. I'm like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he's selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn't dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I'm like, “Oh, I got to figure this out. They can't be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy's and Bill Glazer's, and Armand Morin's, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I'm just going to give that out. I think I'll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I'm not sure. It's not there today but in the future it will be there and I'll give away the template for free. It's basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That's not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don't do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I've ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it's a funny backstory but I'll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I'm like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I'm too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime's event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I've never closed 34% of the room before.” We went home, we started doing webinars, and it's funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That's not too bad but I thought we'd do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I'm not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy's company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn't believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That's what's happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We're going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we're going to be doing script, and tomorrow, we're doing sequencing. What's cool is that at this event, this is what I'm most nervous about is I'm going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I'm going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I'm either going to bomb and make no money or I'm going to crush it and make as much money in front of everybody. Anyway, I'm nervous but you guys are going to see what I'm saying. I'm going to have 100 people in my audience here in Boise listening and watching me, and I'm going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don't screw it up, I'll just close a ton of people. Anyway, it's going to be super fun. I'm nervous. I'm nervous because half the time, hotel internet doesn't even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it's going to be really, really cool. We're going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there's everyone here so what can you do? It's going to be fun. We'll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it's so much more than just watching a webinar to get it. There's a lot about just the way you present and the way you pitch live. It's going to be fun. The last core thing, I'm almost to the event center which is cool. I'm early. I'm never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I've had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I'm about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you're going to do but they give it to me and they're like, “Here's my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It's a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It's being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that's hard to teach. How do you become prolific? You're prolific or you're not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I'm like, “Man, everyone's secret is the back end. That's not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it's no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you're doing and what I'm doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You're very interesting and you got to figure that thing out. You can't just answer it in your head. You can't be like, “Oh, it's a back end sales funnel. I've listened to 30  webinars and they talk about this.” That's the first piece is being prolific. The second piece is being specific. In this guy's presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There's this or that, different things. There are a whole bunch of things you can do.” That's the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I'm going over the edge but that's what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you'll see it. I have a video there that sells. It's one of our front ends for our coaching program, and I'm very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I'm very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it's very, very true. You have to be very specific and absolute. It can't be like, “Oh, there's a bunch of ways to do this.” It has to be there's only one path to success, this is what it is, do not deviate from it because that's what people respect. That's what gets them inspired and to want to give you money, that there's a specific path. You've got it. Nobody else does. Even if there are other paths, you don't tell them about it. You tell them about the path, the specific one that you want them to go on, and that's it. For example, this whole perfect webinar thing, this is the only path. You notice that I'm very, very specific. If you look at the way we're selling this and teaching it, these are the slides, this is the order, do not deviate from it or you're going to screw it up, very, very specific. I think it's prolific too but we'll leave that. We'll find out when this offer goes live and see how it works. That's the key, guys. When you're making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can't be un-prolific and give people tons of options. If you do, you're never going to be successful. This is a long podcast, guys. We're at almost 18 minutes but I'm at the event center. I'm going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you're not in our inner circle yet, what are you waiting for? Come on, now. There's nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There's no one that gives as much as I do because there's no one that cares as much as I do. I care about you guys, so if you're not in our inner circle or our Ignite coaching program yet, it's time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I'll talk to you soon.

The keys to a winning offer, and a few other cool things. On today’s episode Russell talks about the event he has going on today with his Inner Circle and Ignite members.He also tells his story of his first experiences selling to large groups of people and what he learned. Here are some of the cool things you will hear in this episode: Find out the story behind how Russell has been developing The Perfect Webinar. And how it helped him generate more sells in Clickfunnels. Why being prolific is 90% in the name of your product. And why you need to be very specific in what you are teaching. So listen below to find out how to be more prolific and specific. ---Transcript--- Hey everyone, this is Russell Brunson. It’s six in the morning. It’s snowing outside. I want to welcome you guys to an awesome Marketing in Your Car. Hey everyone, so I hope that you are listening to this at a time that’s warm and a normal hour because right now, I’m recording this at a not normal hour and it’s snowing outside, and it’s freezing but I’m here because today, we have our event. I’m excited. Those who have been following us for any amount of time, if you know, we have an Inner Circle mastermind group and we have an Ignite coaching program. Three times a year, we get together and hang out, and we talk about cool stuff, and today is that day. I was up late working on stuff getting everything ready, and up early because I was nervous and excited, and had a chance to meet a bunch of our students I’ve been working with for six to eight months or so that I’ve never met face-to-face. That always makes me excited. I’m anxious, nervous, and excited and everything all wrapped into one. It’s going to be a ton of fun. I’m driving right now to the event center where we’re going to be at, and I’m praying that I don’t slide off the road and die because it’s really icy out here and wet. This podcast could also be my last will and testament if I do. If I do, my wife gets everything and my kids. They’re awesome. I want to talk to you guys today about a couple of random things more so than anything because there’s some stuff that’s been on my mind that I think is pretty cool. I don’t have any other format to share stuff like that, so here you are. You get to hear it. First thing I want to talk about was for yourself, I know all of us in our businesses focus on growing and what we can do, all that kind of stuff but my first question for you is what are you guys giving back. I know some people who listen to this give back a ton, and some people don’t do anything. I had a really cool experience yesterday. There’s a little handicapped boy who goes to church with me. I talked about him on other podcasts. His name is Jesse, just one of the neatest people in the world. He gets $20 a week from the state for food and for things like that to survive. Sunday, we took him to church. Everybody takes turns picking him up and taking him. We took him on Sunday. We got there, and as soon as we sat down in the seat, he pulls his wallet out of his thing and gets out his tithing, which is 10%, right? Of his $20, he pulls out two dollars. Then in our church, there are a couple of other funds. There’s one that’s called a fast offering fund which is money that goes towards people who are less fortunate, helps feed them, and things like that. Then he puts five dollars into the fast offering fund, which was one fourth of the money that he gets to survive each week. Then there’s a missionary fund which helps missionaries to support themselves. He put two dollars in the missionary fund. What’s that, five, six, seven, eight, nine, so almost 50% of his income, he gave back. He was so excited to do it. You should have seen him. He was jumping around, so excited and so grateful that he had a chance to give to those who are less fortunate than him. This guy makes $20 a week. That’s it. He struggles to walk and talk, and all these types of things. I just look at how many excuses that a lot of us have, especially as your business grows. I still complain about government because they’re a bunch of punks and they’re taking half my money. That’s always frustrating. I try never to complain about church because we pay 10% of our income to the church. That number gets bigger and bigger and bigger. I hear people who struggle about that, and whine and complain. It’s not fair, that’s my money, things like that. It drives me crazy. I look at someone like Jesse who literally gives everything, 100% almost of what he has. He keeps the last 60% so he can buy his food for the week but everything else, he’s giving for the Lord. I thought that was a really neat thing. I look at some of my friends in this business. One of them that always inspires me is Stu McLaren and his wife Amy. His whole mission of his business is not to make a ton of money. It’s to be able to serve people and help people. They’ve built this charity out in Kenya. We had a chance to go out to Kenya a couple of years ago with them. It’s just inspiring to see people who are using what they’re doing to help others as opposed to just helping themselves all the time. Anyway, that is lesson number one for you all today. Some other stuff, here’s another one I was thinking about. The workshop today is called “The Perfect Webinar.” It’s funny, I’ve been doing some version of webinars or teleseminars for over 10 years now. I remember when I first started doing them, I would go and I remember the very first one. I was actually at an Armand Morin seminar. I signed up. I had $2000 I think for the seminar. I was so excited, my first internet marketing seminar. I was going to go meet internet marketing people which I was really excited about. I’m at this event and I’m learning all this stuff. The first speaker gets up and he starts speaking, and at the end of his presentation, he closes. He tells people to run at the back of the room and go buy his thing. I look and I see people running to the back of the room. I had never seen that before. I’m doing the math. I think he was selling a $2000 package. I’m doing that two, four, six, eight. I’m like, “That guy made $40,000 right there.” The next speaker gets up and does the same thing. Boom, he’s selling a $5000 package, five, 10, 15, 20, “Dang, in an hour.” The next speaker gets up. After three days of watching this, shy little Russell who didn’t dare to talk to anyone, who loved my internet business so I could hide behind the computer was like, “I got to learn how to do what these guys are doing because I want to be able to do that,” and started being on this quest, this 10 year quest to figure out how in the world to sell from stage. I remember the first couple of times, I was so embarrassed. I would try to mimic what people were doing. I go and do my pitch, and crickets at the end. Nobody would budge. I would be standing there at the front, and it would be so awkward. I literally would go up to my hotel room and shut the door, and just hide in there because I would be so embarrassed. I seriously, there would be events where I would spend three days at the event hiding in the hotel room because my stage pitch bombed and I was too embarrassed to see the promoters or other attendees, or anyone. I would just be embarrassed and hide up there. This is me 10 years ago. This would give you guys comfort for those of you guys who are nervous to do this kind of thing. I was scared out of my wits. I kept seeing people do it. I’m like, “Oh, I got to figure this out. They can’t be that much smarter than me,” so I started studying. I went through 10 or 12 different public speaking courses. I went to Dan Kennedy’s and Bill Glazer’s, and Armand Morin’s, and on and on. Each time, I learned little pieces and little nuggets that would get me closer and closer to having the perfect webinar. Anyway, I kept doing that for over 10 years now, just getting that webinar better and better. A little while ago, I put together a template for what I call the perfect webinar. I was putting together this template called “The Perfect Webinar.” It was basically all the pieces I had learned, I tried to sketch them out in one cool spot. I think in the future, I’m just going to give that out. I think I’ll do a free plus shipping on it. In the future, if you go to I think I own PerfectWebinar.com or ThePerfectWebinar.com, I’m not sure. It’s not there today but in the future it will be there and I’ll give away the template for free. It’s basically all these pieces put together to a really cool template that you can use, and you plug in the pieces. After I built that, the first presentation I did was one called “High Ticket Secrets,” and I went and created the whole thing and launched it. We did 70 or 80 grand from the webinar. I was like, “That’s not too bad.” Then of course, stupid Russell, when things work, I forget about them sometimes and don’t do them. Then I had some coaching clients who came through who I knew for what they were doing and wanting something, “You guys need this. You need to use the webinar script.” I gave them the script, trained them, and coached them on it. Person after person we gave it to, boom, knocked it out of the park. It just kept happening over and over again. I was like, “This thing is really good. This is one of the best little pieces of paper I’ve ever put together.” Then about three or four months ago, I had to do a webinar. We had actually, it’s a funny backstory but I’ll share it with you guys because you are Marketing in Your Car fans and you guys are hanging out with me all the time. Nobody else really knows this but when we launched Click Funnels initially, it was a smashing failure. You thought I was going to say smashing success. No, we launched it. It shocked me how few people signed up. We got people in there but my goal was at least 10,000 people. I think from the entire launch, we got about 1000. I was like, “Are you kidding me?” I was sick to my stomach, spend a million dollars on a program, you want it to work. We were all frustrated. Then a month later, Mike Filsaime is like, “I want you to come to my event and you guys sell Click Funnels.” I was like, “Right now, Click Funnels is a dollar, a free trial. How am I going to sell it? We got to package this thing up.” Two days before the event, literally, I’m like, “Okay, I got to start on a presentation,” so pulled out the perfect webinar script, and I just followed it to a T. I was like, “You know what? This is 10 years of work. I’m too tired and too worn out to try to reinvent this thing.” I just took “The Perfect Webinar,” spent two days going through and plugging in the PowerPoint slides, following my script to a T. Two days later, I got to San Diego for Filsaime’s event, stepped on stage, never gave this presentation before, super nervous, got up there and did it, and closed 34% of the room. I was like, “Dang, I’ve never closed 34% of the room before.” We went home, we started doing webinars, and it’s funny, we did the first webinar on a Thursday morning and we did $30,000 in sales. I thought, “That’s not too bad but I thought we’d do better.” I had another webinar four hours later. I went through all the questions that people had asked me during the webinar. I was like, “Okay, these are all the sticking points that I’m not explaining things well enough,” so I went back and we tweaked things, tweaked things, and got it better and better. Then four hours later, did the webinar again, same size audience, same everything, almost identical demographic, and did $120,000 in sales. I was like, “Dang, this keeps working better and better.” I did that webinar four or five times, and wound up doing I think about a million dollars the first three weeks doing that webinar, and then what was cool was Dan Kennedy’s company, GKIC, asked me to come speak at their event so I went out there and did it, the same presentation. We closed 49% of the room, almost 50%, one more dude and I would have tipped it over and had half the room buy. Anyway, I was so proud. I couldn’t believe that worked. I came back and said, “You know what? This whole perfect webinar idea, we need to focus more on it.” That’s what’s happening in the next two days here. Everyone in my high end coaching program is coming in for two days. We’re going to build out perfect webinars. 50% is the script and 50% is the sequence. Today, we’re going to be doing script, and tomorrow, we’re doing sequencing. What’s cool is that at this event, this is what I’m most nervous about is I’m going to go out on stage right after lunchtime and I have about 900 people registered for a webinar today. I’m going to sit up on stage live in front of everyone and do the webinar with a whole audience listening in. I’m either going to bomb and make no money or I’m going to crush it and make as much money in front of everybody. Anyway, I’m nervous but you guys are going to see what I’m saying. I’m going to have 100 people in my audience here in Boise listening and watching me, and I’m going to stand up on stage for 90 minutes and do my pitch. Hopefully, if I don’t screw it up, I’ll just close a ton of people. Anyway, it’s going to be super fun. I’m nervous. I’m nervous because half the time, hotel internet doesn’t even work so people might not even be able to hear the presentation. There are so many things that could go wrong but if it goes right, it’s going to be really, really cool. We’re going to try it out. Typically, when I do things, I like hedging my bets. When I do things that can make me look stupid, I do them in private so that if a webinar bombs, nobody knows except for me but this time, there’s everyone here so what can you do? It’s going to be fun. We’ll have a good time with it, right? Hopefully these guys will be forgiving if I screw it up, but if I do it correctly and execute it right, I think it will be a good learning opportunity to have them see how I do it because it’s so much more than just watching a webinar to get it. There’s a lot about just the way you present and the way you pitch live. It’s going to be fun. The last core thing, I’m almost to the event center which is cool. I’m early. I’m never early to these kind of things. My wife would be very proud of me right now. The last thing, as I was going through my presentation last night, building my presentation for today, I’ve had a lot of people who have gone through “The Perfect Webinar” script and given it back to me. The advice I’m about to share with you is important for perfect webinars, for video sales letters, for any kind of selling that you’re going to do but they give it to me and they’re like, “Here’s my thing. I go through it, I watch it.” The difference between a webinar that makes you $1000 and one that makes you a million dollars is not much. It’s a very fine line that gets you from one spot to the other. The thing that I think pushes you over the edge are two things. It’s being prolific and being specific. Let me elaborate on it. The first one is being prolific. This is one that’s hard to teach. How do you become prolific? You’re prolific or you’re not. You got to think about that. How do you become prolific? With this one guy I was critiquing, he had this big buildup about what his big secret thing was. The secret was in the back end. I’m like, “Man, everyone’s secret is the back end. That’s not a unique thing.” Your big reveal can still be the back end but you got to call it something different. Being prolific is 90% how you name things. It can still be the exact same thing as everyone else is doing but just the naming it, what do you call it? If you call it the back end and everyone else calls it the back end, it’s no longer exciting. I was telling him because the thing he was selling was very similar to something I was selling that we call the black box funnel. I was like, “What you’re doing and what I’m doing are very similar.” I said, “You called yours the back end. I called mine the black box funnel. Which one sounds more prolific?” The black box funnel, “Whoa, what is that?” You’re very interesting and you got to figure that thing out. You can’t just answer it in your head. You can’t be like, “Oh, it’s a back end sales funnel. I’ve listened to 30  webinars and they talk about this.” That’s the first piece is being prolific. The second piece is being specific. In this guy’s presentation, he kept coming back to, “Oh yeah, and then you can do Google Ads or Facebook. You can do five different kinds of back ends. There’s this or that, different things. There are a whole bunch of things you can do.” That’s the opposite of sales. What sales is, “This is the exact specific thing you have to do to be successful. If you deviate from this one iota, you will fail.” It sounds like I’m going over the edge but that’s what sells, being very, very specific. Again, if you look at the Black Box Funnel, I think the video as of right now is still there if you go to BlackBoxFunnel.com, you’ll see it. I have a video there that sells. It’s one of our front ends for our coaching program, and I’m very, very specific, “This is how you do it. This is what the first page has to look like. The second page has to look like this. This is how the ad has to look like.” I’m very specific. I tell them things in absolutes. If you guys watch Star Wars where they say that only Siths deal in absolutes or whatever, it’s very, very true. You have to be very specific and absolute. It can’t be like, “Oh, there’s a bunch of ways to do this.” It has to be there’s only one path to success, this is what it is, do not deviate from it because that’s what people respect. That’s what gets them inspired and to want to give you money, that there’s a specific path. You’ve got it. Nobody else does. Even if there are other paths, you don’t tell them about it. You tell them about the path, the specific one that you want them to go on, and that’s it. For example, this whole perfect webinar thing, this is the only path. You notice that I’m very, very specific. If you look at the way we’re selling this and teaching it, these are the slides, this is the order, do not deviate from it or you’re going to screw it up, very, very specific. I think it’s prolific too but we’ll leave that. We’ll find out when this offer goes live and see how it works. That’s the key, guys. When you’re making any kind of content or sales presentation, whatever, always think in your head over and over and over again, prolific and specific, prolific and specific. Those are the keys. You can’t be un-prolific and give people tons of options. If you do, you’re never going to be successful. This is a long podcast, guys. We’re at almost 18 minutes but I’m at the event center. I’m going to go in and get things unpacked, get things rocking and rolling. I appreciate you guys listening. I hope you enjoyed this. If you’re not in our inner circle yet, what are you waiting for? Come on, now. There’s nobody that gives as much as I do. We not only do events three times a year, you also get me live on Voxer, which Voxer is like a walkie-talkie coaching program through the phone, which means you can literally walkie-talkie me. I have some guys in our inner circle that walkie-talkie me three or four times a day asking me questions. There’s no one that gives as much as I do because there’s no one that cares as much as I do. I care about you guys, so if you’re not in our inner circle or our Ignite coaching program yet, it’s time to do it. What are you waiting for? Just go to Ignite.DotComSecrets.com. You can apply there and you can be hanging out with me at the next event. I appreciate you and I’ll talk to you soon.

http://www.UltimateMarketingMagician.com founder Nationally Recognized Direct Response Marketing Expert & Three Time Best-Selling Author Seth Greene interviews GKIC 2013 Marketer of the Year Finalist Dr. Dustin Burleson

Facebook Marketing - How You Can Generate New Business With It In this session of The Smart Agency Master Class, I chat with Kim Walsh-Phillips who is going to share with us how to get new business through Facebook marketing, which is one of the most powerful marketing tools out there. Kim is the CEO of IO Creative Group and is a speaker, author, and a ROI enthusiast. Why your current Facebook engagement is so low. Because Facebook is free, you may have just jumped on all willy-nilly and started posting. According to Kim, that's not the way to go about it. After all, you wouldn't do that with a direct mail campaign, would you? No, of course not. You would put a lot of strategic thought into what you were going to say. Kim suggests thinking of each Facebook post the same way. Your posts have the potential to be seen around the world, so each should be part of a strategy for your Facebook marketing. The engagement formula to make Facebook work for your ad agency. Your Facebook marketing posts should be 85% PBS and 15% QVC. Meaning, you spend 85% of the time offering free, valuable content, and only 15% of the time doing self-promotion. It's a formula designed to gain trust and position you as an authority figure. Your page focus shouldn't be on lead generation. Kim points out that only 2% of people will return to your page after their initial visit. You're trying to impress the newbies, so put yourself in their shoes. Would you like to see valuable content or a bunch of self-promotional posts? In other words - brag sparingly. Ideally, you'd have one post per day, and only one of those per week would be promotional. It's not that you won't be promoting at all. Create ads that look like post which show up in the News Feed of your target audience.   Here is the type of content should you be posting on Facebook. You want to create content that is liked, commented on, and shared. The more of that kind of engagement you get, the more your stuff will show up in Facebook's feed. Kim suggests the following types of posts: Offering original content - tips, information, and resources Celebration - highlight a fan of the week Communication - ask a question of your audience Don't feel overwhelmed with the amount of posting. Automation is your friend. Kim and her team schedule posts in batches, 30 days in advance. Her tool of choice is Hootsuite. Kim's Tips on how to get UNSTUCK and to the next level in your business. Read Dan Kenny's book, No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses. Once you're done reading that, become a member of GKIC. And stop being afraid of letting go of clients that aren't the right fit anymore. It's okay to out grow them, and it's okay to say goodbye. If a client doesn't help you reach your end goal, every hour you spend with them is one you'll have to make up elsewhere. Find the A+ players, get yourself involved with them, and make yourself known as a specialist. For more information on Kim Walsh-Phillips, check out IO Creative Group, or follow her on Twitter. More About Me We have talked about using Facebook marketing for your agency but it's also time to focus on the other hurdles and obstacles that are stopping your agency moving to the next level. I have all the advice you need. No matter what you need advice on, I have more than likely covered it. From topics such as how a poor website design can affect your leads to how your agency can cope while you work through a recession. Or maybe you want to know the four phases of growth within your agency and want extra help in easing through agency growing pains? I have all the information you need to help you through it. You can learn more about my life and business experience as well as lots of tips, tricks and insights by check out my blogs that cover a wide variety of topics. And if videos are more your thing, i've got you covered! Check out more from my Ask Swenk series and more of my videos on my Youtube channel. There you will find advice from myself and other agency experts.

In this weeks episode, Greg and Nick discuss their trips to both the G.K.I.C. Super-conference and to New York City for the Expy® Awards! There was a lot going on – TV show shoots for Times Square Today (right next … Continue reading →

In this weeks episode, Greg and Nick are talking about a simple subject. Books! There is a significant power behind books when it comes to serving your business. Not only can it help start a business, but to help propel … Continue reading →

Dave Dee is one of the world's leading information publishers and also works at GKIC. In this interview he discusses his unique launch model which has earned his clients hundreds of thousands of dollars.

Today is part 2 on Bret and Bryan discussing why customers are demanding convience of companies they buy from and how you can work to give that to them.

About Today's Guest Mara Glazer The Sales Podcast 68 ( https://www.flickr.com/photos/thesaleswhisperer/14300161855 ) Mara Glazer was a miserable slave to a corporate job in NYC making $35,000 a year working for a not-so-nice female person. (Edited here to keep our PG rating!) At the age of 23 she convinced her dad, Bill Glazer, to allow her to work for him at the company he founded, Glazer-Kennedy Insider's Circle (a company he built into the world's largest provider of marketing and money-making information to small business owners around the globe). He gave her one job: figure out how to make money with social media, OR she was out! (At the time, she didn't even know what social media was.) So Mara spent the next months inhaling all of the information she could get her hands on about making money using social media...implementing that information...testing that information...and tracking that information... The Result? An additional 7 figures in less than 278 days using social and alternative media! Soon after, she ventured out on my own and launched Mara Glazer Cut The Crap Business Coaching and her newest venture, Best Damn Biz Team (formerly known as Mara Glazer Media Works), which you can find out more about at www.BestDamnBizTeam.com ( http://www.bestdamnbizteam.com/ ). Rubber-Meets-The-Road Tip * Nobody has a plan. * Social media is not free. Especially these days. You now need to advertise on FB, Twitter, LinkedIn and even Pinterest. * Pay to play. If you're not willing to pay to play. Social media can be worth it so look into it and create a plan. * Work your plan. It's more than 5 minutes a day. Set time to implement. * If you hire a social media manager... * They must create strategy for your social media marketing efforts. * Must be good at speaking in your own voice and that's not easy. * Trust them once you find them. If you have to approve everything it will hold you and the team back. * Have at least a monthly meeting if not more. * Give them access to your marketing calendar. (Most don't have a marketing calendar.) * They must login daily and interact and be present in your social media. * Look for people that are good at FB advertising. It's different than Google AdWords. * Popups still work. She uses PopUp Domination ( http://01ab5rsqzqzn1vfauktm0s4p6d.hop.clickbank.net/ ). * Get a marketing coach to help you create a marketing plan. Start with a 3-month plan. Without a plan you are probably broke. * You'll make a lot of pivots and shifts so by month four things will change so look to recreate these every 4 months. * If you don't have baseline revenue and recurring revenue that covers your bills every month, figure that out first. Then focus on list-building both actively and passively. Passive list-building is critical. Lead magnets like free reports. Use PPC to drive visitors and leads. * You can also sponsor events / tele summits, etc. to generate leads. It's active but it works. * Mara prefers email newsletters. She knows they work. Printed newsletters work as well. They worked with GKIC, with her clients, etc. * But email newsletters keep you top-of-mind. She does a weekly but she bi-weekly is fine but monthly is not frequent enough. * It's good at building a relationship. * It's good for promotions and let people know you have an event coming up. * Paid advertising. She is good at Facebook advertising. Start NOW! It's still cheap on Facebook but that is changing. * Use social media to put people into your funnel. Building your brand is important, but building your list is key. * Create an automated funnel. * She loves Infusionsoft ( https://crm.isrefer.com/go/viewdemoicc/wschaeffer/ ). * Add as many media touch points as possible. * Besides email she loves live human calls. This was hard to learn for her. She had to learn how to have sales conversations. Her first 50 sales conversations were a mess. She didn't close any of them. (Insert Sales training flash cards and 30 Day Sales Growth.) *You have to learn how to sell* ( http://30daysalesgrowth.com ). * “If you can't sell you're in trouble.” Learning to sell makes you a better marketer. It helps you learn who you're talking to. * Hire somebody to write for you if you need help creating your email newsletter. * If your budget is tight, do it yourself. Get over your own fear. * You'll end up connecting, making somebody smile, you'll give a tip that transforms someone's life and you'll grow. * Getting PR. Mara can help you with an article writer that creates a 400-800 word article that gets syndicated on ABC, Fox, etc. “Dirt Cheap $297." support@maraglazer.com. * Mara was overweight and “dorky” as a kid. Even her teachers told her she'd never be successful from 6th to 10th grade. All of those feelings came out when she launched her business. She hired a mentor ( http://thesaleswhisperer.com/private-monthly-consulting/ ) to help her get over those issues. * Ready Fire Aim. Focused on selling. * The first thing she sold was VIP consulting days for $10,000. (“That's how much I wanted to make so that's what I charged.”) * Those high-dollar clients are a greater pleasure. * She steers implementation clients to her VA business. * She wanted and needed to make money. It gives you the freedom and opportunity to do a lot of things. * She didn't have a website and made her first $200,000. * Get a list and make offers. * Most of her $10,000 clients had never heard of her or GKIC. She just launched and asked for the sale. She started with her own savings. * Her email list is not big according to industry standards but she knows how to sell. * She had never owned a business before. “If a 28-year old blonde chick...” * She took some time off after GKIC but she started building an email list. She had a $500/mo for 6 months coaching program called Jump Start. (no longer offered) * Now using Google Hangouts and live events. * BizConLive ( http://maraglazer.com/events/ ). She'll share the blueprints to build a profitable online business. * And offering mentoring into her mastermind. Links Mentioned * Mara Glazer's home on the web ( http://maraglazer.com ) * Connect with Mara Glazer on Twitter ( https://twitter.com/maraglazer ) Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Order a signed copy of Wes's new book, *" The Sales Whisperer® Way ( https://info.thesaleswhisperer.com/way-book ) "* Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out earlier episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). * Episodes 51 to 60 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-51-60 ). * Episodes 61 to 70 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-61-70 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

About Today's Guest Kim Walsh-Phillips On The Sales Podcast Session 80 ( http://www.thesaleswhisperer.com/80/ ) Kim Walsh-Phillips is an Online and Offline direct response marketer, author and consultant to the direct response marketing king, Dan Kennedy ( http://amzn.to/UXafGF ). But she didn't even know what direct response marketing was five years ago. Hear her story of taking fast action and producing massive results both online and offline and how you can, too. Rubber-Meets-The-Road Tip * Kim took massive action. As soon as she heard about "direct response marketing" she applied it to her own business she had owned for 10 years. It was a tough change but she wasn't making money in her "image-advertising agency." > > > > Kim “was the hardest working poor person.” > > " How did @ KWalshPhillips ( https://twitter.com/KWalshPhillips ) stop being the "hardest working poor person?" * After getting married and getting pregnant she realized things had to change. She prayed and “ Dan Kennedy ( https://gkic.infusionsoft.com/go/rcmm/wschaeffer/ ) was the answer to her prayers.” (He loves it when she says that.) * She applied these direct response marketing ideas taught by Dan Kennedy to her own business to prove they worked then did them for her clients. * Working harder was not the answer - and IS NOT the answer. * Maybe you're doing the wrong things. * Kim had to change her strategies. She sought out people that “appeared” successful then verified that they were successful then applied what they taught. Ask them for advice, for book ideas. * Within this hour you can start collecting leads via LeadPages ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) , get the word out on a Facebook Fan Page, etc. > > > > Kim says to create a free GoToWebinar account (free for 30 days), setup a LeadPages > ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) account (maybe > $47 for the first month) then create great content on a Facebook Fan Page > to promote selling a consulting service that runs $97 per session. Write > three posts per day and leverage Facebook's Ad Manager to focus my ad on > the right people. Spend maybe $25/day. In two weeks start promoting this > via email. > > * Think strategically. GoToWebinar will collect emails for you and send reminders. Personalize those messages. * Kim is placing thousands of dollars a day into Facebook advertising and all industries can leverage Facebook ads. * Find the right mix between ALL sales and NO sales in your advertising and messaging. * Be engaging vs. entertaining if your industry does not lend itself to being cute and creative. * If you do a Desktop Newsfeed Likes promotion - Fans of FanPages convert to buyers at a lower cost per transaction. So build your Likes with a little focus but get their email address by redirecting new Likes to a Tab on your FanPage and then offer them a bonus for signing up. * “Click Like If You Believe Marketing Should Produce Results” * Make the initial Like to cold traffic about (15 minutes) * Run a Likes Ad to your audience with an image of both of us from the podcast and drive them to a Page with a bonus offer so I get their email address. * LeadPages ( http://link.leadpages.net/aff_c?aff_id=2640&offer_id=6 ) will publish straight to Facebook Tabs. * Kim only spends money on direct mail on clients that spend at least $30. * Maybe warm up the clients before the course starts. * But she will spend money on high-dollar prospects. * She uses direct mail heavily in the customer acquisition process for hard-to-reach prospects like doctors. She'll Fedex packages to them. > > > > Export LinkedIn Contacts and import them into Facebook and advertise just > to them. So Kim will send those doctors a Fedex package, a Facebook ad, an > email and a voice broadcast. Facebook will let you target professions in > someone's title or college major such as “dental” or “dentist.” > > * Kim's accountability partner recommended Dan Kennedy ( https://gkic.infusionsoft.com/go/rcmm/wschaeffer/ ). Now she does all of his social media marketing. * *Google+* * Great to be on it because Google loves it. * Post all of your blog content to it. * Write down 25 questions your prospects have and just write the audience. * TextBroker ( https://www.textbroker.com ) will write content for you. * Post your old stuff, too. * Post your link to your old stuff * *Twitter* * Not good for selling anything but good at getting media stories, list building and interviews. * Find people you want to connect with and go to their accounts and see what they share or retweet and use with hashtags and share content under those categories. * Kim has not found great ROI on advertising on Twitter but in general it's not cheap. * *Pinterest* - can be excellent for a visual market. * *LinkedIn* is good for one-to-one selling. * *Facebook* is still the best ROI for one-to-many. * Kim teaches this live from time to time. Check out Six Social Media Secrets ( http://sixsocialmediasecrets.com ) and Get on her list to get notified. * GKIC came to Kim two weeks ago and let her know that Facebook is bringing them better clients at a better ROI. * You can do this yourself and you should get educated yourself before you hire someone to help you. > > > > Reach, clicks, impressions DO NOT MATTER. Cost per acquisition is the key! > > > "Reach, clicks, impressions DO NOT MATTER. Cost per acquisition is the key!" says @ KWalshPhillips ( https://twitter.com/KWalshPhillips ) " Links Mentioned * Kim's live training, Six Social Media Secrets ( http://sixsocialmediasecrets.com ) * Connect with Kim Walsh-Phillips on Twitter ( https://twitter.com/KWalshPhillips ) * Visit Kim on the web at IO Creative Group ( http://www.iocreativegroup.com ) and Kim Walsh-Phillips dot com ( http://www.kimwalshphillips.com ). * Buy her book, Awareness Campaigns are Stupid: And Other Insider Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing (Volume 1) ( http://amzn.to/1kiDiQR ) * Get content written by TextBroker ( https://www.textbroker.com ). Get all of the show notes for every episode of The Sales Podcast ( https://www.thesaleswhisperer.com/podcasts/ ) with Wes Schaeffer, The Sales Whisperer® ( https://www.thesaleswhisperer.com/ ). Use these resources to grow your sales: * Sell More This Month ( https://www.thesaleswhisperer.com/30-day-sales-growth ) * Hire Better Salespeople ( https://talentgenius.simplybook.me/v2/ ) * Hire The Best Keynote Speaker ( https://www.wesschaeffer.com/ ) * Find Your Best CRM ( https://info.thesaleswhisperer.com/best-crm-quiz ) * Join the Free Facebook Group ( https://www.facebook.com/groups/theimplementors/ ) Check out early episodes of The Sales Podcast: * Episodes 1 to 10 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten ). * Episodes 11 to 20 ( https://www.thesaleswhisperer.com/blog/the-sales-podcast-episodes-11-20 ). * Episodes 21 to 30 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-21-30 ). * Episodes 31 to 40 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-31-40 ). * Episodes 41 to 50 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-41-50 ). * Episodes 51 to 60 ( https://www.thesaleswhisperer.com/blog/sales-podcast-episodes-51-60 ). Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy