Podcasts about personalize

Are your donor relationships thriving—or just surviving?Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.Here's the truth:Connection isn't about the channel.It's about intentionality..After 30+ years in fundraising, I've learned what actually works in a digital world:→ Personalize every touchpoint.“Dear Friend” won't cut it. Use your CRM to reference gifts, interests, and conversations.→ Show impact with stories & visuals.A quick video tour or photo diary is more memorable than a spreadsheet.→ Automate routine, but keep it human.Tools like ThankView free you up for real conversations—not replace them.→ Make giving frictionless.Test your donation process. If it's clunky, fix it—fast.→ Invite two-way engagement.Host virtual coffees, send surveys, and ask for feedback. Donors want to be heard.TL;DR: Tech will keep evolving, but authentic connection is the real differentiator.How are you making your major donors feel truly seen in a digital age?Listen to the full episode.Resources: Show notes, links, and resources mentioned in this episode.Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way. Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Our latest podcast episode unpacks the 2025 JAMA Review on Type 2 Diabetes

Austin shares 5 high-ROI job search activities that will help you land more interviews and offers in less time!Time Stamped Show Notes:[0:47] - Personalize your resume[2:08] - Perform Company Research[4:14] - Engage on LinkedIn[5:17] - Build a Focused Portfolio[7:14] - Create & Share ContentWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

Ever wish you had an extra set of hands - or better yet, an AI assistant - to take care of all those repetitive tasks in your business? In this episode, I'm taking you behind the scenes to share the exact AI-powered workflows I've built and now rely on every week at Speaking Your Brand. From automating my podcast production (yes, even these show notes!) to cloning my voice for a brand-new companion podcast, you'll get a sense at what's possible - and what's already working. I walk you through real-world examples of how I'm using AI to: Save time with automated content workflows Personalize client communication at scale Build an AI-powered knowledge base Launch a 100% AI-generated podcast using my frameworks and brand voice   I also share how these automations free up my time to do the more human work I love, including coaching, speaking, and creating programs like Automate & Amplify with AI, where I teach you how to build these systems for your own business. Whether you're a solopreneur or have a small team, this episode will get your wheels turning on what's possible when you stop doing the repetitive tasks and start building with AI. Plus, I talk about: The difference between using ChatGPT and building true automation Why I created “AI Carol” to answer podcast listener questions How we're developing a DIY version of our Signature Talk framework with ChatSYB   If you've been curious about using AI in your business, but you're not sure where to start, this is the episode to listen to. Watch the video version with slides and demos at https://www.speakingyourbrand.com/433/ Learn more and apply for the Automate & Amplify with AI program at https://www.speakingyourbrand.com/ai/   Links: Show notes at https://www.speakingyourbrand.com/433/  Check out my new companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/  Join our Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/  Learn how we can work together on your thought leadership and signature talk: https://www.speakingyourbrand.com/work-with-us/coaching/  Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 432: AI Will Impact You: Here are 4 Ways to Think About It Episode 429: What Most Speakers Miss: 3 Secrets to Insightful and Inspirational Presentations  

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com NoBSLetter.com

Today's guest is Kevin Smith, who is co-founder of Snipd, one of the world's most popular podcast apps.With Kevin, we talked about his journey in tech, starting from quantitative finance and then running an AI team in a high-growth startup up to actually founding one with Snipd. Then we segued into talking about Snipd itself and what are the technical challenges of working with AI models all the time. And finally, we discussed the future of learning, what are Kevin's favorite podcasts, what makes them good, and how AI enables personalized learning at scale.01:26 Introduction01:45 Kevin's journey in tech04:18 AI giant leaps07:38 Sponsor08:50 Kevin's transition to founder16:30 What is Snipd?18:20 On AI models21:25 Snipd technical challenges29:49 How to improve quality in AI output31:30 AI in team management and dev processes34:19 AI coding enhancements38:05 Learning with modern tools42:50 Personalize learning with AI45:51 Kevin's favourite podcasts47:58 What makes a good podcast good?—This episode is brought to you by Swarmia! The engineering intelligence platform that serves some of the best software companies in the world.You can get 20% off by booking a demo at swarmia.com/refactoring!—You can also find this at:•

Think ChatGPT is just for writing emails? Think again. In this episode, Chris Green drops real-world prompts and jaw-dropping use cases that will make you rethink how you engage every prospect and client.Is AI just another shiny object… or the secret weapon your agency has been missing?In this high-energy episode of Insurance Town, the Flood Guru himself, Chris Green, steps into the Mayor's office and throws down example after example of how he's using ChatGPT right now to:✅ Personalize client interactions✅ improve your team's experience✅ build your own in house They ask you answer intranet ✅ Simplify complex insurance language ✅ Improve response times ✅ Drive more leads ✅ And yes… actually close more businessIf you've ever said, “I don't have time to figure out this AI stuff,” this is the episode you can't afford to skip. Chris lays out a playbook so practical, you'll be tempted to pause and try it mid-episode.

Discover how self-learning AI engines are revolutionizing client acquisition by automatically finding and acquiring clients through autonomous data analysis, decision-maker identification, and personalized outreach - all without manual intervention. Visit https://muncheye.com/june-2025 for details. MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/

Are your compensation strategies sabotaging employee engagement? In this episode of Leveraging Thought Leadership, host Peter Winick sits down with Stephan Meier, Chair of the Management Division at Columbia Business School and a leading voice in behavioral economics. Stephan shares insights from his journey—from academia to the Federal Reserve to corporate advisory—exploring how behavioral science can reshape the way organizations understand motivation, incentives, and employee experience. They dive into why traditional, money-centric reward systems fall short—and how many leaders still default to outdated playbooks. Stephan challenges organizations to look beyond perks and pay, and instead design work environments that leverage autonomy, purpose, and learning. The conversation introduces the concept behind his new book, "The Employee Advantage", and draws a powerful parallel: Treat employees like customers. Personalize their experience. Listen deeply. Improve constantly. This episode offers practical, research-backed ideas that any leader can implement to drive performance, engagement, and retention. If you think a ping-pong table is the answer to your culture problems, think again. Three Key Takeaways: • Money isn't enough – Beyond a certain point, financial incentives have limited impact on motivation. Intrinsic drivers like autonomy, purpose, and learning matter more. • One-size-fits-all doesn't work – Just as customer experience is personalized, employee experience should be too. Engagement improves when organizations tailor motivation strategies to individual needs. • Culture is built through systems – Perks like ping-pong tables won't fix disengagement. Real impact comes from designing systems that listen to employees and support continuous improvement. If Stephan Meier's insights on behavioral economics and humanizing the workplace sparked your interest, you'll want to check out this powerful conversation with Ryan McCarty and Mark Goulston. While Stephan focused on the science behind motivation and engagement, Ryan and Mark dive into the heart of it—how purpose, empathy, and service can transform leadership and culture. It's a natural next step in rethinking what truly drives people at work. Discover how servant leadership can elevate your impact and deepen connection across your organization: Listen to the episode.

Does your gym really need more leads, or are you wasting the leads you already have?In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads. Even small improvements in your lead-nurture process can produce huge returns—just one extra sale per month can add over $17,000 in revenue to a gym.John explains:How and when to contact leads.How to personalize lead nurture so your gym stands out. How to use long-term lead-nurture tactics that convert cold leads into paying clients months down the line.How to use automations without losing the human touch.He even shares a never-miss script you can use verbatim to start more conversations.Tune in to hear all six strategies, then start implementing them today to convert more leads into high-value gym members who stay for years.  Links2026 Two-Brain Summit TicketsGym Owners UnitedBook a Call 0:29 - Call your leads7:55 - Follow up with leads11:12 - Optimize availability15:32 - Personalize lead nurture20:49 - Long-term lead nurture

Caris Life Sciences (CAI) CEO Brian Brille discusses their IPO and using AI in medical care. Caris is a precision oncology company that offers personalized treatment using genomic sequencing and data. “We're a pioneer in genomics…more information equals more power.” He explains the company's process and why AI is a useful tool in the field. He also talks about their unusual partnership structures with other companies.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

The conversation is about email marketing and the importance of leveraging existing databases to generate ROI. The guests, Anthony and Nick, share their expertise in email marketing and provide insights on how to improve email campaigns. They discuss the need to focus on the back end of marketing and the importance of personalization and customization. They also highlight the recent changes in email marketing regulations and provide tips on how to warm up cold leads. Overall, the conversation emphasizes the value of email marketing and the potential for businesses to maximize their ROI by effectively utilizing their existing databases. In this conversation, Nick and Anthony discuss email marketing and its importance in business. They emphasize the need for short, conversational emails that open up a conversation with the recipient. They also discuss the idea of a free community that leads to a paid community, and the importance of building anticipation and excitement around joining the community. They touch on the percentage of revenue that should be spent on marketing, and the need for personalized and value-driven email marketing. They conclude by highlighting the importance of staying optimized and constantly adapting to changes in the market.Takeaways• Leverage your existing database for email marketing to generate a higher ROI.• Focus on the back end of marketing and optimize your email campaigns.• Personalize and customize your emails to resonate with your audience.• Stay updated on email marketing regulations and ensure compliance.• Implement strategies to warm up cold leads and engage your audience. Short, conversational emails can open up a conversation with the recipient.• A free community that leads to a paid community can be a valuable marketing strategy.• Building anticipation and excitement around joining a community can drive engagement.• The percentage of revenue spent on marketing depends on various factors.• Personalized and value-driven email marketing is crucial for success.• Staying optimized and adapting to market changes is essential.Sound Bites• We're talking about the best ROI you're gonna make when it comes to investment ever.• Why people will walk over their own database and their own database is going to make them a lot more money.• What are your open rates like and how many emails a week are you sending?" •Short, under seven words. And very conversational too.• Getting away from the email blast because people are going to be joining our community.• We would not put links in those emails. We would just build up a crazy amount of anticipation and excitement.Listen & Subscribe for More:

One of the #1 ways to quickly and efficiently grow your show is to be a guest on other people's podcasts. But pitching yourself as a guest takes more effort than sending out a copy-and-paste e-mail template and hoping for the best. To successfully pitch yourself, you need to avoid 4 major mistakes that make podcasters skip over your pitch. This week, episode 11 of Successful Podcasting Unlocked answers the question: What are common podcast pitching mistakes people make?In this episode, I share:Before pitching, take the time to research the show, listen to some episodes and find ways that you can add value to their already existing content. Personalize your pitch in a way that shows genuine interest and appreciation for the host AND their audience.Engage with and support the host outside of your pitch to build connection and trust.People are busy, so if you're not following up on your pitch, you may miss an opportunity.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Proud member of the Feminist Podcasters Collective.

Website: http://www.brministry.org | App: http://get.theapp.co/725c Dr. Logan shares to the students at Calvary Bible College in Kansas City about the importance of personalizing scripture. Scripture is living and active, and we need to apply it to our life.

Are you building a land business—or just following someone else's blueprint? In this episode of The Land Academy Show, Steven Jack Butala and Jill DeWit explore the power of personalization in your land investing journey. From crafting standout offer letters to finding your own niche (like tackling tricky title issues!), they share real-life examples of how investors are stepping away from the cookie-cutter model—and seeing massive results. You'll hear why making this business your own isn't just encouraged—it's essential for long-term success. Plus, find out how seasoned pros are evolving The Land Academy tools and strategies in ways even Jack didn't see coming! If you're ready to level up and leave the copy-paste game behind, this episode is your permission slip to innovate and own your land investing path.

If you're serious about building a high-trust, high-retention culture, personalization matters. But how do you scale those handwritten notes, thoughtful gifts, and one-on-one moments without burning yourself—or your team—out? In this episode of Recruiting Conversations, I walk through a step-by-step framework to institutionalize care inside your culture. I'll show you how to move from random acts of kindness to intentional rhythms of significance that don't just look good—they build loyalty and attract better talent. Episode Breakdown [00:00] Introduction – The leadership challenge: how to personalize value adds without burning out. [01:00] Personalization vs. Automation – Why automated systems can't replace intentional human touchpoints. [01:30] Step 1: Shift the Mindset – From occasional gestures to systemized care moments. [02:00] Step 2: Create a Shared Playbook – Give your team a menu of high-touch actions to draw from: Handwritten notes Milestone cards Book gifts Welcome kits Video shoutouts [03:00] Step 3: Assign Ownership – Build a “care team” and give them freedom, budget, and responsibility to lead the rhythm. [03:30] Step 4: Tie It to Culture – Reinforce your values through the touchpoints. Show people what “living the mission” looks like. [04:30] Step 5: Track It – Use a Google Sheet, Trello board, or CRM tab to log every gesture, who received it, and why. [05:30] Final Shift – You're not scaling volume. You're scaling intentionality—doing the right thing for the right people at the right time. [06:00] Final Challenge – Define your five core touchpoints. Then pick one way to systematize them this week. Key Takeaways Systemize the Heartbeat – Make personalized leadership part of your culture's rhythm, not an afterthought. Give the Team a Menu – Most people want to care—they just need ideas and structure. Build a Culture of Care – Highlight moments that align with your values. Make it part of the identity. Track It to Scale It – Thoughtful doesn't mean chaotic. Structure creates sustainability. Lead with Intentionality – You don't need more volume. You need more moments that actually matter. In a world full of automation and shortcuts, the leaders who lead with care always stand out—and they build teams that last. Want help creating a high-touch leadership rhythm inside your team? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let's scale your leadership without losing your personal touch.

In this deeply moving and insight-rich episode of Gratitude Through Hard Times, host Chris Schembra welcomes Sara Hardwick, the Community Relationship Strategist at the Gift•ology Group and steward of the late John Ruhlin's enduring legacy. What begins as a conversation about gifting quickly unfolds into a masterclass in human connection, spiritual resilience, and the transformative power of long-game generosity.Sara shares her unexpected journey into this world of relational marketing—how a nudge from her college roommate and a single Google search led her to John's work, and how her bold outreach blossomed into a mentorship, a career, and a calling. Chris and Sara reflect on how the principles of Beyond Gift•ology are not just business strategies—they're spiritual frameworks for living well, loving deeply, and leading with purpose.The episode pays tribute to John Ruhlin, a father, husband, and business visionary who turned gifting into an art form and relationship-building into an enterprise. John passed away in 2024, but his wisdom—"Relationships can take you places marketing can't"—lives on in the systems, stories, and spirit that Sara now helps shepherd to the world.Together, Chris and Sara unpack practical strategies from Beyond Gift•ology: how to build a business based on Return on Relationship (ROR), how to gift without branding or ego, and how to become what Adam Grant calls a “strategic giver”—someone who gives generously and wisely without burning out.They explore the nuances between swag and soul, between a gift that gathers dust and a gift that transforms a relationship, and between a one-off act of kindness and a lifestyle of sustained generosity. Sara also speaks vulnerably about her faith journey, how her relationship with God guides her every decision, and how grief, gratitude, and giving are all connected.Chris draws parallels between his own work at the dinner table and John's commitment to elevating relationships through thoughtful gestures. They explore how tiny, consistent acts—handwritten notes, engraved knives, warm introductions—create ripple effects that build not just revenue, but legacy.Whether you're a founder, a sales leader, a service-based professional, or simply someone who wants to live more intentionally in your relationships, this episode offers a generous mix of soul and strategy. It's a reminder that business doesn't have to be cold, marketing doesn't have to be manipulative, and giving—when done well—can be your greatest competitive edge.What You'll Hear in This Episode➤ A Powerful Opening TributeChris opens with a personal story of how a 20-minute call with John Ruhlin in 2017 changed his life. That call turned into a two-and-a-half-hour conversation, a lasting mentorship, and the permission to go “all-in” on human connection.➤ Sara's Origin Story: From College Gifting Club to Gift•ology LeaderYou'll hear how Sara's best friend Chloe encouraged her to Google “gift giving company”—a search that led to John Ruhlin's work and, eventually, to Sara founding the internet's largest gifting community while still in college.➤ The Long Game of Generosity: ROR > ROISara and Chris dive deep into the difference between Return on Investment (ROI) and Return on Relationships (ROR). Sara explains why short-term thinking in business keeps us stuck—and how giving first, without expecting anything in return, can actually become your greatest long-term growth engine.➤ Gifting as Strategy, Not SwagSara outlines the key rules of strategic gifting:It's not about you—it's about the recipient. No logos, ever. Personalize for their life, not your brand. Love on the inner circle—spouses, kids, even the family dog. Focus on “practical luxuries” that create 5,475+ moments of thoughtfulness over time.➤ The Rise of the Rich Relationship SocietySara introduces the R.I.C.H. framework:Reciprocal Influential Connected HumbleShe shares how this system is designed to help entrepreneurs and service-based professionals build referral-based businesses rooted in trust, warmth, and mutual growth.➤ Jesus, Dinner Parties, and the Divine Power of a KnifeIn one of the most personal moments, Sara credits her faith—and specifically, her renewed relationship with Jesus—as the compass guiding her work. They connect the dots between Jesus' Last Supper, dinner tables as sacred community spaces, and how something as simple as a personalized kitchen knife can become a legacy of love.➤ Beyond the Business Tactic: Legacy as the Ultimate ROIThe episode closes with a powerful reminder: while gifting is a strategy, true generosity is a posture of the heart. Sara shares that she's not just playing for business success—she's playing for eternity. Key TakeawaysGenerosity isn't a transaction—it's a transformation. Strategic gifting isn't about getting something back immediately. It's about creating meaningful moments that compound over time.Your swag isn't a gift—it's a billboard. The most powerful gifts are useful, personal, and logo-free.Business is human-to-human. In a world overrun with AI, algorithms, and advertising, it's the relationships built at your dinner table—not your Instagram grid—that truly move the needle.Legacy is built in the little things. A handwritten note. A kitchen knife. A prayer. A hug. These are the moments people remember. Links & ResourcesBeyond Gift•ology by John Ruhlin – Buy the bookLearn more about the Rich Relationship Society – giftologygroup.comContact Sara Hardwick – sara@giftologygroup.comConnect with Sara on LinkedIn – linkedin.com/in/sarahardwickGiftology (Original Book) – Buy here

What if your casino could spot churn before it happens? Or send campaigns your players actually care about—without working late? This episode explores how AI can help small but mighty casino marketing teams save time, predict player behavior, and finally move from reactive to proactive. Whether you're skeptical or curious, this is your realistic roadmap for AI that actually fits. Read the full blog post at jcarcamoassociates.com Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcamp.com/

In this episode, I unpack three guiding principles for using technology to personalize and improve learning. From designing tech-enhanced instructional models to using tools to remove barriers and collect better data, this conversation will help you shift from simply using tech to using it well. If you've ever felt frustrated or overwhelmed by technology in the classroom, this one's for you. Related Blog: 3 Principles for Using Technology in the Classroom to Personalize and Improve Learning Learn more about my Summer Learning Kickoff Series from June 2-6, 2025!

#591 Parkinson's Disease and the Microbiome Breakthrough | Martha Carlin of BiotiQuest | Gut-Brain Health Revolution

Today's guest is someone who knows a thing or two about business growth and profitability—Mike Michalowicz the entrepreneur behind three multimillion-dollar companies and the bestselling author of Profit First, Clockwork, The Pumpkin Plan, and his latest book, All In. He's also been a small business columnist for The Wall Street Journal and a business makeover expert on MSNBC. These days, he travels the world helping entrepreneurs simplify their businesses, grow sustainably, and—most importantly—avoid burnout.His mission? To lift the weight off the entrepreneurial spirit. In this episode, Mike sits down with Kendra Johnson, International Car Wash Association Senior VP of Growth, to talk about practical, no-nonsense ways car wash owners can streamline their business and set themselves up for long-term success. You'll learn:Simplifying Business Finances – Car wash owners often feel overwhelmed by the numbers, but Mike's NFN (Now, Future, Next) model cuts through the noise and makes managing finances easier.Smart Hiring & Employee Retention – Finding and keeping great employees is critical. Mike shares why hiring for the right reasons is key and how business owners can:Give employees authority and control so they take ownership.Personalize the experience (like putting their names on a company truck) to boost engagement.Initiate knowledge—the more employees know, the more invested they become.Provide psychological equity, which makes employees feel valued beyond just a paycheck.The Power of Recognition – Not all employees want recognition the same way—Mike explains how to tailor it, so it actually means something to your team.Training & Growth – Striking the right balance between employee contribution and personal growth leads to a stronger, more committed team.Identifying Your Best Customer – Here's a surprising truth: your best customer might not be who you think! Mike breaks down:Why you shouldn't just trust what customers say—trust their wallets instead.How to evaluate if a customer is truly valuable to your business.The intersection of customer value and your excitement—the sweet spot for business success.Customer Retention Strategies That Work – Want to keep customers coming back? Mike shares why subscriptions are a game-changer.

When you search online for ways to live a healthy life, you're bombarded by charismatic speakers, some with medical degrees or PhDs, promising miracle cures. From cancer treatments to fat-burning morning rituals and an endless array of supplements claiming to unlock the fountain of youth, the noise is overwhelming. Some of these claims contain a grain of truth; others are pure fiction. But in nearly every case, they distract from what truly matters—focusing on minor details that won't meaningfully impact your health tomorrow, next year, or even a decade from now. The fundamentals of health, fitness, and longevity may not be flashy, but they are essential. In this week's podcast, we hear from a PhD researcher and educator whose work focuses on healthspan and longevity. Listen and learn: Why the science community often lacks the communication and marketing skills for their ideas How quickly simply-sounding health data can be misinterpreted The real risk of sarcopenia (muscle loss) and what to do about it Why your health in later life is often the compounding of small behaviors over years or decades Links: www.rachelepojednic.com @rachelepojednic About Our Guest: Dr. Rachele Pojednic is a researcher specializing in human performance and healthy aging, serving as the Director of Scientific Research at Restore Hyperwellness and a faculty member in Stanford's Program in Human Biology. She also leads education at Stanford Lifestyle Medicine and is a research affiliate at Harvard Medical School's Institute of Lifestyle Medicine. With a PhD in nutritional biochemistry from Tufts and postdoctoral training at Harvard, her work explores the impact of nutrition, supplementation, and physical activity on muscle physiology and longevity.  Like the Show? Leave us a review Check out our YouTube channel

Welcome back to The Brand Is You Podcast! In today's episode, I'm diving into a topic that's never been more important: how to personalize your brand in an AI-driven world. AI is powerful—no doubt. I use it daily. But as content becomes more robotic, curated, and eerily predictable, one thing is standing out above all else: humanness. If you've been feeling like the digital space is losing its soul—or wondering how to stand out without sounding like everyone else—this episode is for you. We're talking about what it really means to build trust, make people feel seen, and show up as you online. Because in a world of automation, the most powerful thing you can be… is real. Whether you're building your first brand, evolving your message, or trying to reconnect with your audience, this episode will remind you that personalization is your secret weapon. What You'll Learn in This Episode: ✔️ Why trust—not tactics—is the foundation of every successful brand ✔️ How to share your story in a way that connects and converts ✔️ The truth about authenticity (and why it's harder than it sounds) ✔️ 3 simple ways to personalize your brand this week ✔️ How to treat your audience like real people, not just followers ✔️ Why vulnerability and imperfection actually boost your credibility ✔️ What AI can do for your brand—and what it never will Resources & Next Steps:

Mike Antognoli, Allstate's mobile product director, said the insurer's app, which has five million monthly users, uses driving information to tailor risk management and offer cost savings for safe driving. The app also aims to build connections to alert customers to where to park, cheap fuel, and potential weather hazards, he said. 

In this powerhouse episode, the team unpacks real-world, actionable marketing tactics that restaurant owners can implement immediately to drive traffic, create loyal customers, and boost profits—without relying on gimmicks or deep discounts. From the power of thoughtful guest experiences to bounce-back promotions and handwritten letters to lapsed customers, this is a masterclass in doing marketing the right way. Packed with humor, strategy, and personal stories, this episode delivers the perfect blend of inspiration and execution—proving that even the smallest marketing effort can lead to big results when it's done with intention.   Key Takeaways: Elevate the Guest Experience A warm welcome, fast service, accurate orders, and friendly follow-through are marketing tactics in disguise. Great hospitality = repeat business = higher lifetime customer value. Menu Design is Strategic Use the Golden Triangle of eye movement to highlight your most profitable items. Your specials should be "special" for both the customer and the operator—easy to execute, high margin, and memorable. Host In-House Events Wine tastings, trivia nights, and theme dinners on slower weekdays are powerful tools to build community and fill tables. Partner with vendors who may help cover costs or provide promotional support. Bounce-Back Offers Done Right Get guests to return with limited-time offers—but only after their first visit. Examples: "Come back in 7 days for a free dessert" or "Next visit appetizer on us." Use Guerrilla Text Marketing Borrow tactics from political campaigns (urgency, personalization, exclusivity). Build a list and send targeted, engaging messages like "You've been hand-selected" or "Spots are filling up." Turn Customers into Promoters Make your restaurant Instagram-able (photo walls, branded hashtags). Personalize touchpoints—birthdays, anniversaries, and even beta-tester panels for new dishes. Community & Loyalty Engage schools, PTAs, and neighborhood leaders—support them and they'll support you. Feature a "Customer of the Month" to spotlight regulars and drive local goodwill.  

Episode Overview In a sea of sameness, your story is your superpower. In this insightful episode, John Kitchens sits down with Colorado-based agent and branding expert Sam Basel to break down his biggest takeaways from the Thousand Watt Conference—a premier real estate branding and marketing summit now rebranding as Signal. Together, they explore how real estate professionals can stand out in a noisy, AI-fueled market by mastering emotional storytelling, clarifying brand identity, and delivering consistent, human-centered marketing. From building deeper buyer personas to using AI without sounding like a robot, this episode is packed with takeaways to help you resonate with today's AI-empowered clients—and tomorrow's. Key Takeaways 1. Lead with Emotion, Not Just Data Facts tell, stories sell. Buyers make decisions emotionally and back them up with logic. Don't just market homes—tell the story of the life lived inside them. 2. Your Brand Must Be Crystal Clear Your identity is your magnetic field. Sam's “Alpine Legacy” brand speaks to second-home buyers drawn to the Colorado mountains. Align your messaging with who you are and who you're best equipped to serve. 3. Drill Down into Buyer Personas Know their lifestyle, not just their budget. Break down buyer types into motivations, life stage, and emotional triggers. The more personal your messaging, the more powerful your results. 4. Use AI to Enhance, Not Replace AI is your assistant—not your voice. Personalize outputs with detailed prompts that reflect your brand tone. Use AI for story refinement, persona mapping, and message clarity—not copy/paste posts. 5. Trust Comes from Authenticity Over Time Your story needs to be yours. Perfection is boring—show up human and real. People resonate more with your worst video than your most polished one. 6. Content That Connects > Content That Sells Market to the customer's journey, not your résumé. Tell stories of past client transformations—not just property specs. Bonus Concepts Beware of AI Sameness: Without intention, AI outputs will make your brand blend in—not stand out. Social Media Is the Skill That Elevates Everything: Improving your content helps you sell, lead, negotiate, and relate better. Branding is Gardening: Prune distractions, nurture key assets, and design for growth. If You Experiment Enough, Success Becomes Inevitable: Action over perfection. Be Kind. Help People. These are your most powerful brand values—always. Resources Mentioned Signal (formerly Thousand Watt) — thousandwatt.net CoachKitchens.AI — John's custom AI-powered real estate coaching tools The Gap and The Gain by Dan Sullivan Buy Back Your Time by Dan Martell Who Not How by Dan Sullivan The Obstacle Is the Way by Ryan Holiday   “Marketing isn't just a tool—it's how you connect deeply in a distracted world.” — Sam Basel   Connect with Us: Instagram: @johnkitchenscoach LinkedIn: @johnkitchenscoach Facebook: @johnkitchenscoach   If you enjoyed this episode, be sure to subscribe and leave a review. Stay tuned for more insights and strategies from the top minds. See you next time!

Welcome to episode 277 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Armando Leduc, CEO of Leduc Entertainment, a social media management company to discuss leveraging social media for branding, creating valuable referral partnerships through podcasts, and utilizing a strategic content creation process to enhance online presence. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.   What you'll learn about in this episode:   1. Social Media & Confidence - Leverage social media for branding and building confidence. - Create consistent content to showcase expertise and personal interests. 2. Podcasting for Partnerships - Use podcasts as an effective tool for branding and forming valuable referral partnerships. - Personalize the approach to nurture connections with potential referral partners. 3. Strategic Content Planning - Follow a strategic content creation process to maintain an engaging online presence. - Use a variety of content types—such as videos, podcasts, and Q&A sessions—to keep followers interested. 4. Engaging Diverse Audiences - Use actors in fun videos to appeal to different audience preferences. - Analyze organic response to focus on creating more of what works best. 5. Multi-Benefit Podcast Strategy - Leverage podcasting for branding, thought leadership, and referral partnerships. - Create a nurture sequence with touch points to enhance relationships with referral partners.   Resources:  Website: https://www.leducentertainment.com/ Facebook: https://www.facebook.com/leducentertainment Twitter: https://x.com/Armandoleduc LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Tanya Applied: Episode 207: How to Personalize Pesach: Yetziyas Mitzrayim in Our Lives: Review of Chapters 12.24A journey into the deepest teachings of the Torah and their application to our personal, emotional and psychological lives.The Tanya Applied radio show is broadcast every Saturday night, 10–10:30PM ET onWSNR 620 AM – Metro NY areaWJPR 1640 AM — Highland Park and Edison, NJOnline: www.talklinenetwork.comBy phone: Listen Line: 641-741-0389Many of us may be familiar with some of the central ideas in Tanya – including the battle of the two souls; what defines man and makes us tick; how we can control our temptations; how we can become more loving; what we can do to curb and harness our vices, like anger, jealousy, and depression; the formula for growth; how we can develop a healthy relationship with G-d; and why we are here. In this 30-minute program, you will learn how these ideas can be applied to your life today. You will discover secrets to a successful life that will transform you and your relationships.Rabbi Simon Jacobson is the best-selling author of Toward a Meaningful Life, and he is the creator of the acclaimed and popular MyLife: Chassidus Applied series, which has empowered and transformed hundreds of thousands through Torah and Chassidus.Now, Rabbi Jacobson brings his vast scholarship and years of experience to Tanya. Please join Rabbi Simon Jacobson for this exhilarating journey into your psyche and soul. You will come away with life-changing practical guidance and direction, addressing all the issues and challenges you face in life.For more info: www.chassidusapplied.com/tanyaMusic by Zalman Goldstein • www.ChabadMusic.coms of the Torah and their application to our personal, emotional and psychological lives.

Upfront summary: Why engage a prolonged fast of >24 hours?1. HUGE benefits – enormous change in your physiology. Too valuable to miss.2. EASE: Fasting is much easier than you think. The mythical ideas in your head are bad ideas and not facts. Yes, you can and should exercise while fasting. If you feel bad fasting this is simply more evidence that your physiology is in disarray and your need for fasting is greater. Anyone can train their body to burn fat. It's not a trick, it's basic physiology that your body owns and can execute.3. NOTHING: it requires you to do NOTHING. Having said that we will show you exactly how to do it.4. Personalize it – make it your own journey – how long and how often but include it in your overall life plan. Daily, weekly, monthly, quarterly.

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.Timestamps:00:00 - Intro01:44 - Overview of productized services and funnel building03:21 - How to build a niche-focused service07:59 - Implementation of funnel templates and ads11:10 -  Funnel Strategies in 202514:43 - How to make a great VSL18:54 -  Funnel Strategies in 2025 pt221:05 - Where to use funnels23:51 - Demonstration of Perspective funnel building29:48 - Using funnels to validate startup ideasBuild your next sales funnel: https://try.perspective.co/4i8i3dkviavyKey Points:• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue1) The Productized Service RevolutionAgencies are shifting from service-heavy to product-heavy models using AI + automation.Some are scaling to $1M/MONTH with 80% profit margins by:• Targeting specific niches (bakeries, lawyers, etc)• Delivering business-critical results• Using ONE killer funnel templateThe best part? You can run this with just 1-2 freelancers + AI agents.2) The Two Most Profitable Service ModelsAcross thousands of agencies using Perspective, two business models consistently outperform:A) RECRUITING FUNNELSHelp businesses find talent through automated systemsB) LEAD GENERATION FUNNELSDeliver qualified prospects to businesses3) The "One Funnel, Sell Twice" StrategyThe most successful agencies:• Pick ONE industry (preferably not tech-savvy)• Create ONE funnel template that delivers results• Use AI to customize it for each client• Automate fulfillment with AI agentsTop agencies in Perspective convert at 26-28% on COLD traffic! 4) What Makes High-Converting Funnels Work?The best performing funnels focus on:• SPEED: Pages loading less than 1 second convert 2.5X better• INTERACTIVITY: Quiz elements that create engagement• PERSONALIZATION: Tailoring content based on responses• CONSISTENCY: Matching ad messaging to landing pageThese elements create a "dopamine hit" similar to social feeds.5) The VSL (Video Sales Letter) FrameworkFor creating high-converting video content:• Focus intensely on the HOOK (first 5 seconds)• Provide genuine EDUCATION and value• Show PROOF that builds credibility• Create a natural progression to the OFFER6) How To Build Your First FunnelThe process is simpler than you think:1. Start with a mobile-first approach (95% of paid social traffic is mobile)2. Use quiz elements to qualify leads3. Personalize follow-up based on responses4. A/B test continuously (Perspective makes this easy)7) The Startup Validation Strategy1. Build an audience on social2. Create a funnel to test messaging3. Send organic traffic to validate4. Collect quiz data to understand pain points5. THEN build your productKEY TAKEAWAY:The future of services is PRODUCTIZED.With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:• Focusing on one niche• Delivering one critical result• Using one killer funnel• Automating with AILCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NIELS ON SOCIALInstagram: https://www.instagram.com/nielsklementLinkedIn: https://www.linkedin.com/in/nielsklement/

Plus, a TikToker sues Roblox over her Charli XCX ‘Apple' dance. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Retention Marketing Mastery: From Leaky Buckets to Loyal FansIn this eye-opening episode of The E-Commerce Podcast, host Matt Edmundson dives deep into retention marketing with Thomas Lalas, the self-proclaimed "subscription whisperer" who helps million-dollar e-commerce brands keep customers coming back for more. They explore why focusing solely on customer acquisition is like "adding more water to a leaky bucket" and reveal practical strategies for transforming one-time buyers into loyal subscribers.I wonder if you've noticed how the subscription economy has evolved? Thomas shares his journey from startup founder to retention specialist, explaining that his own business collapsed because they prioritized acquisition over retention. Now he's on a mission to help other brands avoid the same costly mistake.Are you missing opportunities in those crucial post-purchase moments? This conversation might just change how you think about customer loyalty and the true value of your existing customer base.Key Takeaways:Thomas challenges the common approach to e-commerce, suggesting that brands focus too heavily on acquisition while neglecting retention. He introduces several innovative concepts:Move beyond "subscribe and save" - Create offers that add genuine lifestyle value and support your customers' identity, not just discounts.Space out your freebies - Rather than front-loading all incentives, gamify the experience by spacing rewards across multiple orders.The post-purchase period is part of the product - The first two weeks after purchase should be considered part of your core offering, not an afterthought.Turn anxiety into excitement - Use the period between purchase and delivery to build anticipation and educate customers.Meet customers where they are - If you acquire customers from Facebook, build a Facebook group; if they're younger and mobile-first, consider an app.Education drives upsells - Create bite-sized masterclasses that educate customers and naturally lead to relevant upsells (Thomas reports a 33% conversion rate).Personalize based on signals - Use surveys and customer behavior to tailor offers to specific needs and concerns.Send more emails, not fewer - Most brands don't send enough post-purchase communication.I wonder how these strategies might transform your relationship with customers? Could turning product education into an event with "graduation" and rewards change how your audience perceives your brand?For more information about retention marketing strategies and to connect with Thomas Lalas, visit our website at ecommercepodcast.net.

Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content and personalize campaigns for maximum ROI. The secrets to hyper-efficient operations with Gemini, automating tasks and streamlining workflows. How to use Gemini to create next-level customer experiences that build loyalty and drive sales. Gemini Breakthroughs: 02:45 Supercharged Marketing: Generate high-performing content at scale. Personalize your messaging to connect with any customer. Analyze your marketing data to optimize campaigns and maximize ROI. Example: Kraft Heinz accelerated campaign creation with Gemini! 05:01 Hyper-Efficient Operations: Automate repetitive tasks and free up your team's time. Streamline workflows and eliminate bottlenecks. Make smarter decisions with data-driven insights from Gemini. Example: American Addiction Centers slashed employee onboarding time using Gemini. 07:02 Next-Level Customer Engagement: Personalize customer communications for a better experience. Analyze customer feedback to improve your offerings. Build stronger relationships and increase customer loyalty. Example: Mercedes-Benz enhances in-car experience with Gemini-powered conversations. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-for-growth-3-ai-breakthroughs-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever traveled for a leadership meeting or a branch visit and found yourself thinking, “I should've made more of that trip,” this episode is for you. I'm breaking down the five-step playbook I coach to leaders who want to turn quick trips into serious recruiting momentum. When you're only in town for 24, 48, or 72 hours, it's easy to let opportunity slip by. But with the right system in place, you can walk away with conversations that move the needle—and position you as a leader worth following. Episode Breakdown [00:00] Introduction – Why most leaders miss recruiting opportunities when they travel. [01:00] The Lazy Recruiter Trap – Just showing up without a recruiting plan is costing you big. [01:30] Presence Is Power – Being face-to-face in a digital world gives you a massive edge. [02:00] Step 1: Build a Hit List – Use data to identify the right people and sort them into three key buckets:  - Warm relationships  - Ideal profile leads  - Old conversations worth rekindling [02:30] Step 2: Personalize the Outreach – Lead with affirmation and specificity. No templates. [03:00] Step 3: Remove the Tension – Use one simple line to eliminate pressure and increase the yes rate. [03:30] Step 4: Stack Meetings Like a Pro – Optimize your schedule, tighten your drive time, and create scarcity. [04:30] Step 5: Follow Up with a System – The meeting opens the door. Follow-up builds trust. [05:30] Bonus Move: Use the Trip as Positioning – Make people feel chosen, even if they can't meet this time. [06:00] Final Challenge – Don't treat it like a work trip—treat it like a recruiting sprint. Key Takeaways A Trip Without a Plan Is a Missed Opportunity – Go in with a strategy, not vague intentions. Target the Right People – Use a segmented, intentional list to prioritize conversations. Affirm First, Recruit Later – Lead with value. Make it about relationship, not the ask. Create Efficiency and Scarcity – Stack your meetings, lock your schedule, and own your time. Follow-Up Is Where You Win – Thank-you notes, personalized check-ins, and consistent touches build the relationship. Next time you travel, treat it like a recruiting sprint. Make the list. Send the outreach. Stack the day. Follow up with purpose. This is how you dominate a market—even if you're only in town for 72 hours. Want help putting this system in place? Subscribe to my weekly email at 4crecruiting.com or book a session with me at bookrichardnow.com. Let's make your next trip count.

Plus AI Is Already EverywhereLike this? Get AIDAILY, delivered to your inbox, 3x a week. Subscribe to our newsletter at https://aidaily.usAI's 'Her' Moment: Revisiting the Film in 2025Spike Jonze's Her (2013) hits different in 2025. Back then, the idea of falling for your OS felt like sci-fi. Now, with AI companions and voice assistants becoming increasingly human-like, the film feels eerily prescient. As AI blurs the lines between tool and partner, Her serves as a poignant reflection on our evolving relationship with technology. AI Is Already EverywhereAt TED 2025 in Vancouver, AI's influence stretched beyond tech, touching art, parenting, and poetry. Anthropologist Sarah Hrdy pondered AI's role in child-rearing, while poet Salome Agbaroji critiqued systems of power, reminding AI it's not the first "artificial system" we've labeled intelligent. The consensus? AI's impact is vast and multifaceted.AI-Generated Résumés: Red Flags or Smart Moves?AI-crafted résumés are flooding recruiters' inboxes, sparking debates on authenticity. While some hiring managers view them as impersonal, others see them as a savvy use of technology. The key? Personalize and proofread. An AI-assisted résumé can showcase efficiency, but only if it reflects genuine experience and attention to detail. AI Will Take Your Job — CEOs Say Deal with ItCEOs are blunt: AI isn't just coming for your job—it's already here. Shopify's Tobi Lütke mandates employees prove tasks can't be done by AI before hiring. Fiverr's Micha Kauffman warns even his role isn't safe. The message? Upskill or risk obsolescence. Adaptability and AI fluency are the new workplace currencies.Why CEOs Should Think Twice Before Using AI to Write MessagesAI-generated messages might save time, but they can come off as cold and generic—especially when leaders need to show empathy. Harvard Business Review warns that while AI is fine for formal stuff like shareholder updates, it flops at human connection. Bottom line: if you're using AI to write to your team, be transparent and keep it real.Stanford's AI Report: Big Gains, Bigger QuestionsStanford's latest AI Index report reveals that while AI models are smashing benchmarks, the real-world benefits remain elusive. The U.S. leads in model development, but China is catching up fast. Public sentiment is mixed: 60% think AI will change their jobs, but only 36% fear replacement. Meanwhile, emissions from AI training are soaring, raising sustainability concerns. AI Is Powering Up Nuclear Reactors for the Data Center EraAs AI-driven data centers demand more electricity, nuclear power is making a comeback. Argonne National Lab's PRO-AID tool uses generative AI to monitor reactor conditions and assist operators. While legacy plants face upgrade challenges, startups like TerraPower and Oklo are integrating AI from the ground up to design next-gen reactors.

Please visit answersincme.com/BCQ860 to participate, download slides and supporting materials, complete the post test, and obtain credit. In this activity, an expert in breast cancer discusses use of TROP2-directed antibody-drug conjugates for the management of hormone receptor–positive, HER2-negative metastatic disease. Upon completion of this activity, participants should be better able to: Identify the available TROP2-directed ADCs for management of HR+, HER2- metastatic breast cancer (mBC); Outline the efficacy and safety of available and emerging TROP2-directed ADCs for HR+, HER2- mBC; and Apply personalization factors to help identify the optimal therapy for each individual patient with HR+, HER2- mBC.

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.Highlight Bullets> Here's a glimpse of what you would learn…. Future of affiliate marketing in e-commerceStrategies for brands to engage effectively with publishersImportance of agency partnerships in affiliate marketingNavigating relationships with publishers and overcoming competitionPerformance metrics and benchmarks for affiliate marketing successRecommended agencies for affiliate marketing supportBlending direct-to-consumer (DTC) and Amazon strategiesImportance of personalized outreach and tailored communicationLeveraging micro-influencers and niche creators for brand visibilityContinuous testing and adaptation of marketing strategiesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Leverage Agencies to Enhance ReachPartner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.2. Personalize and Strengthen Publisher RelationshipsTailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.3. Adopt a Dual Amazon-DTC StrategyBlend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaArcher AffiliatesDreamday on LinkedInJLS PR on LinkedInBlossom PMComscore on LinkedInImpactTikTok ShopDark Matter by Blake Crouch on AmazonChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Episode Summary: When it comes to fat loss, there is no one-size-fits-all approach to carbohydrates. In this episode, we dive into how to personalize your carbohydrate intake based on key factors such as your baseline diet, body composition, activity level, and even your unique blood sugar response. By understanding how your body processes carbs, you can fine-tune your intake for sustainable fat loss and optimal energy levels. Before we get started, grab your copy of my new Fat Loss E-Book! Here's the link. And, head over to my new YouTube channel to subscribe and turn on notifications before the new Carb Series kicks off next week.  What You'll Learn in This Episode: ✔ How to assess your baseline carbohydrate intake before making adjustments ✔ Why muscle mass and body fat percentage impact carb tolerance ✔ The role of activity level in determining your optimal carb intake ✔ How health goals (fat loss, performance, hormone balance) influence carb strategy ✔ Why food sensitivities and individual blood sugar responses matter ✔ Practical strategies for tracking and adjusting your carb intake Key Factors to Consider When Personalizing Carb Intake 1. Your Baseline – Where Are You Starting? Before making changes, assess your current carbohydrate intake. Track what you eat for a few days and consider factors like: Blood sugar response (using a glucometer or continuous glucose monitor) Insulin sensitivity (fasting glucose, HbA1c levels) Energy levels and hunger cues

In episode 669, Megan chats to Chris Panteli about how food bloggers can build high-quality backlinks and boost their domain authority using digital PR strategies. Chris Panteli is the co-founder of Linkifi, a digital PR link-building agency that specializes in securing high-quality media links for clients. His entrepreneurial journey took an unexpected turn when he was diagnosed with Type 1 diabetes at age 33, leading him to sell his family's fish and chip shop business. Panteli holds a Bachelor's degree in Business Economics from the University of Liverpool. In January 2022, Panteli co-founded Linkifi, which rapidly grew to generate $50,000 per month within its first year. The agency focuses on responding to PR requests from journalists on behalf of clients, helping them secure valuable online links and enhance their SEO performance. Panteli is also a podcast host, co-hosting "Market Movers: Building Brands and Links with Linkifi," where he shares insights on branding, SEO, and link-building strategies. His expertise in digital PR and link building has made him a respected voice in the eCommerce and digital marketing industries. In this episode, you'll learn how to secure backlinks from top-tier media outlets, optimize your website for PR success, and track your mentions to maximize SEO benefits. Key points discussed include: - Why backlinks matter: High-quality backlinks help increase domain authority, improve SEO, and drive organic traffic. - Best platforms for PR opportunities: Websites like Source of Sources (SOS), Quoted, and Press Flow connect bloggers with journalists looking for expert sources. - How to pitch journalists successfully: Personalize your pitches, highlight your expertise, and follow up politely to increase your chances of getting featured. - Optimizing your website for PR: A clear about page, professional social presence, and credentials help journalists verify and trust your expertise. - Tracking and securing unlinked mentions: Use tools like Google Alerts and Talkwalker to monitor mentions, and reach out to request a backlink if your name appears without one. - The evolving role of AI in PR: AI can assist with research and structuring pitches, but maintaining a human, authentic tone is essential. Connect with Chris Panteli Website | Facebook

Angela talks to Joe Cohen, founder of SelfDecode about the power of DNA testing and how understanding one's genetic code can unlock insights into predispositions for diseases, optimal supplements, and dietary needs. Joe shares his personal journey of health optimisation, discussing the importance of combining genetic information with blood work to create actionable health strategies. KEY TAKEAWAYS DNA as a Health Compass: Your DNA holds key clues about your risks, strengths, and how to personalise your health plan. Not All DNA Tests Are Equal: Many tests look at too few variants. SelfDecode uses millions to give accurate, usable insights. Genes Aren’t Destiny: Even if you have high genetic risk, your environment and habits can still shape your outcomes. Precision Supplements: Knowing your genes can guide which supplements actually work for your body. Tracking Matters: Blood tests, wearables, and advanced genetic analysis together give the most powerful health roadmap. Smart Lifestyle Tweaks: DNA risk helps guide diet, exercise, and supplement choices so you don’t waste time guessing. Functional Goals > Diagnosis: This episode shifts focus from diagnosing disease to optimising performance and energy. TIMESTAMPS AND KEY TOPICS: 0:05 – Genetics can predict health risks, supplement needs, and more6:57 – Joe's health journey and obsession with optimisation9:47 – Do supplements harm your liver? Joe explains12:09 – Why testing (not just blood) is key to tracking health19:49 – LDL vs ApoB: how genes and lifestyle interact23:37 – Lp(a) is harder to shift due to strong genetic ties28:11 – What Joe takes to lower LDL naturally32:20 – Why Joe chooses to eat saturated fat38:17 – Not all DNA tests are helpful—many lack depth42:00 – MTHFR is just one part of the methylation picture47:52 – Why InsideTracker isn’t reliable for genetics54:53 – SelfDecode mimics & improves on other reports56:07 – What’s next: Angela will upload her results for part two VALUABLE RESOURCES Click here for discounts on all the products I personally use and recommend Get a free snapshot of your health and personalised report at www.yourtotalhealthcheck.com Join The High Performance Health Community A BIG thank you to our sponsors who make the show possible: LVLUP HEALTH: Slow aging, repair gut health boost collagen and recovery and more with LVLUP Health’s amazing products. Save 15% with code ANGELA at https://lvluphealth.com/angela Oxford Healthspan Primeadine: Target 9 out of the 12 Hallmarks of Aging - click here and use code ANGELA to save 15% Supercharge your energy and upgrade your mitochondria with Mitopure - go to timeline.com/angela and enter code ANGELA to save 10% ABOUT THE GUEST Joe Cohen transformed his health by ditching conventional medicine and decoding his DNA. Through a personalized approach, he discovered his genetic weaknesses and was able to optimize his health 10X better than he ever thought was possible. This success led him to create SelfDecode, the most advanced DNA & precision health software, providing AI-driven insights. Today, SelfDecode has helped over 200,000 people, thousands of clinics and 75+ companies which are built on the SelfDecode tech to bring personalized health with DNA to the masses. SelfDecode is trailblazing on the cutting edge of AI and genomics.Joe takes 200 supplements a day, fixed 75 health issues and has optimized 400 lab parameters, and has one of the lowest rates of aging in the world. On his free time, he's a health coach to some of the top health influencers. @Mrbiohacker Selfdecode.com ABOUT THE HOST Angela Foster is an award winning Nutritionist, Health & Performance Coach, Speaker and Host of the High Performance Health podcast. A former Corporate lawyer turned industry leader in biohacking and health optimisation for women, Angela has been featured in various media including Huff Post, Runners world, The Health Optimisation Summit, BrainTap, The Women’s Biohacking Conference, Livestrong & Natural Health Magazine. Angela is the creator of BioSyncing®️ a blueprint for ambitious entrepreneurial women to biohack their health so they can 10X how they show up in their business and their family without burning out. The High Performance Health Podcast is a top rated global podcast. Each week, Angela brings you a new insight, biohack or high performance habit to help you unlock optimal health, longevity and higher performance. Hit the follow button to make sure you get notified each time Angela releases a new episode. CONTACT DETAILS Instagram Facebook LinkedIn Affiliate Disclaimer: Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is under no obligation to use these links. Thank you for supporting the show! Disclaimer: The High Performance Health Podcast is for general information purposes only and do not constitute the practice of professional or coaching advice and no client relationship is formed. The use of information on this podcast, or materials linked from this podcast is at the user's own risk. The content of this podcast is not intended to be a substitute for medical or other professional advice, diagnosis, or treatment. Users should seek the assistance of their medical doctor or other health care professional for before taking any steps to implement any of the items discussed in this podcast.

Welcome to Episode 248 of Autism Parenting Secrets. We're excited to welcome back Julie Matthews to the show. In episode 201, she shared how science supports diet changes—and this week, we're diving even deeper.Julie Matthews is a Certified Nutrition Consultant and published researcher specializing in personalized nutrition for complex neurological conditions like autism and ADHD. For over 20 years, she's helped families use food to support their child's health and well-being.She's the author of the award-winning book Nourishing Hope for Autism and co-author of two research studies demonstrating the power of nutrition and therapeutic diets for autism.Her latest book, The Personalized Autism Nutrition Plan, was just released in March 2025. It's a step-by-step guide designed to help parents like you optimize nutrition for your child's unique needs.The secret this week is…Stop Guessing – PERSONALIZE Your Child's NUTRITION You'll Discover:Why PERSONALIZATION Is So Key (5:38)A Step By Step Plan To Diet Changes (9:10)Common Root Causes You Can Address With Diet (16:25)Gut Issues Are Easy To Miss (20:48)Intuition vs. Addiction (25:30)Ways To Help Your Child Get On Board (29:58)Why Comfort Foods AREN'T Helping Your Child (34:09)The Balance To Strike (38:54)About Our Guest:Julie Matthews is a Certified Nutrition Consultant and published researcher who received her master's degree in medical nutrition with distinction, from Arizona State University. She has specialized in children's nutrition and complex neurological conditions, most notably autism spectrum disorder, for over 20 years. Julie sits on the Nutritional/Medical Advisory Board of the Autism Nutrition Research Center and helps children, families, and clinicians from 146 countries with her online resources, nutrition programs, and professional training courses.Julie has educated parents and health professionals on how to use personalized nutrition and therapeutic diets to help children thrive at conferences in more than sixty-five cities over three continents including Medical Academy of Pediatric & Special Needs (MAPS), Integrative Medicine for Mental Health (IMMH), and American Academy of Anti-Aging Medicine (A4M). She has been featured in newspapers and blogs, and on podcasts, radio, and television including CBS. She has co-authored peer-reviewed research studies demonstrating the efficacy of nutrition and therapeutic diet intervention for ASD.When she is not studying the latest nutrition research, supporting families, or experimenting with new recipes in her kitchen, she can be found camping with her daughter, hugging redwood trees, and gardening.nourishinghope.comBioIndividualNutrition.comReferences in The Episode:The Personalized Autism Nutrition Plan: Nourishing Hope for Kids with ASD, ADHD, Anxiety, and Neurodevelopmental Delays by Julie Matthews, M.S.Autism Health Summit April 11-13, 2025 in San Diego, CA - use code AHS50 for a discountAdditional Resources:Take The Quiz: What's YOUR Top Autism Parenting Blindspot?To learn more about Cass & Len, visit us at www.autismparentingsecrets.comBe sure to follow Cass & Len on InstagramIf you enjoyed this episode, share it with your friends.

Psalms 119:11Your Bible reading will be transformed if in your time with the Lord daily you personalize the passage of Scripture. Memorizing, mixed with personalizing, will enable you to analyze.

SendSpark allows for personalized video outreach at scale. AI integration enhances the authenticity of video messages. Shorter videos are often more effective for prospecting. Customer success and onboarding can benefit from longer videos. Market volatility can create opportunities for agile startups. Maintaining a small team can enhance efficiency and communication. Cold emailing and calling are still effective outreach methods. Personalized communication can significantly improve customer engagement. Marketing strategies must adapt to the changing digital landscape. SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing. AI integration should be seamless for users. Customers prefer simplicity over complexity in tech. Pricing strategies should build trust with customers. It's important to experiment with pricing to find the right balance. Value addition can enhance customer loyalty. Raising prices can be a strategic move if done thoughtfully. External consultants can provide valuable insights. Loyalty to long-term customers is crucial for business. Offering additional value can differentiate your service.Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

In episode 659, Allea Grummert shares seven common email marketing mistakes and how to fix them to create happy, engaged subscribers. Allea Grummert is an email marketing strategist, conversion copywriter and tech expert who helps bloggers make a lasting first impression through automated welcome and nurture sequences. She helps her clients create strategic email sequences that engage email subscribers, build brand loyalty and optimize conversions for sales and site traffic. She is the host of Happy Subscribers podcast. In this episode, you'll learn why a thorough welcome sequence is crucial for building an engaged subscriber list and why you should clean out your email list regularly. Key points discussed include: - Welcome new subscribers properly. Many bloggers miss the chance to make a strong first impression—use a welcome page and an introduction video to engage them right away. - Make your first email personal. Avoid generic confirmation emails; instead, reflect your brand personality and set clear expectations for subscribers. - Set up a welcome sequence. A structured email sequence helps introduce new subscribers to your best content and builds a strong connection. - Personalize content wisely. Use segmentation to send relevant emails without overcomplicating your strategy. - Drive traffic back to your funnel. Regularly promote your freebies and opt-ins within your email list to keep subscribers engaged. - Clean your email list regularly. Remove inactive subscribers to improve deliverability and engagement. - Keep track of what's being sent. Maintain an SOP (standard operating procedure) to stay organized and ensure your emails align with your strategy. Connect with Allea Grummert Website | Instagram

87% of customers engage more with personalized emails—yet too much personalization can feel intrusive. This week on The Modern Customer Podcast, Malinda Sandman, Senior Director of Global Acquisition and Partner Marketing at Intuit Mailchimp, shares how brands can use AI responsibly to build trust, increase engagement, and drive results.  

How to Increase Your Revenue Without Finding New Customers Welcome to Grow My Business, the podcast for women in small business who are ready to ditch the hustle and grow with real sales and strategy. Today, we're celebrating episode 60—thank you for being part of this journey! In This Episode:

This week on The Modern Customer Podcast, I'm joined by Sheila Morin, CMO of Coveo, whose career spans L'Oréal, Danone, Cirque du Soleil, and now AI-driven CX at Coveo. Across industries, her focus has remained the same: creating seamless, customer-focused experiences that drive engagement and loyalty. We explore how Coveo helps leading brands like United Airlines, SAP, and Xero thrive with AI, the latest trends in generative AI, and what CX leaders need to know before implementing AI. AI has the power to transform customer experience—but only if it's built on trusted data and delivers real results. Sheila shares insights on how top companies make AI work, the biggest misconceptions about AI adoption, and why businesses must act now. Tune in to discover how AI is reshaping CX and what it takes to create personalized, frictionless interactions at scale. Thanks to Coveo for sponsoring this episode! Key Takeaways from the Episode 05:25 | Clarifying AI's Value: How Coveo Drives Relevance at Scale 08:34 | How Coveo's GenAI Supports Industry Leaders Like United Airlines 17:54 | Businesses Want AI That Delivers Real Results 20:58 | How CX Leaders Can Make AI Work Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

Welcome to Monday Morning Pep Talk! In Episode 268, I'm covering a simple but powerful principle that separates top advisors from the rest:

In the latest episode of Raising Private Money with Jay Conner, our esteemed guest Scott Aaron, a seasoned entrepreneur and LinkedIn expert, shares his inspiring resilience journey and the transformative power of leveraging LinkedIn for business success. Scott's story is a compelling testament to the power of mindset, community, and strategic action in overcoming life's toughest challenges.The Art of Resiliency: Scott Aaron's JourneyScott Aaron's journey is not just about entrepreneurial success but about mastering the art of resilience. Jay Conner introduces Scott's story, noting his initial triumph in selling his first business for a million dollars and his subsequent challenges, including facing a multimillion-dollar liability debt. Despite these setbacks, Scott never viewed them as failures but as the foundations of his comeback story.Growing up, Scott was thrust into leadership at a young age when his father, also an entrepreneur, was incarcerated. Taking over the family fitness business, Scott navigated significant personal and professional challenges. His father's advice to be his person rather than trying to emulate someone else was pivotal in shaping Scott's resilient mindset.Key Lessons in Overcoming AdversityScott emphasizes two key lessons from his experiences. Firstly, maintaining a positive outlook and focusing on solutions rather than problems. He believes that no matter what problem someone is facing, there is likely a solution for it. This mindset helped him to constantly find solutions and move forward.Secondly, Scott highlights the importance of putting pride aside and not being afraid to ask for help. He recalls a crucial turning point when a friend's question about his business sustainability prompted him to seek new opportunities. This openness to seeking help and learning from others was instrumental in his transition from the fitness industry to leveraging LinkedIn for professional growth.LinkedIn: From Personal Struggle to Business TriumphScott's shift to LinkedIn began out of necessity. Realizing that his in-person fitness training model wasn't sustainable for a fulfilling family life, he sought ways to reach his clientele online. Identifying LinkedIn as the ideal platform, he started connecting with business professionals and, within six months, matched his in-person earnings through online coaching.This success led to the realization that LinkedIn could solve a significant problem for others in his industry. Encouraged by a friend's feedback, Scott developed a business model around teaching others his LinkedIn strategies, which has since grown into a thriving enterprise. Together with his wife, Scott now runs multiple companies, all leveraging the power of LinkedIn to enhance business growth.Tips for Leveraging LinkedIn EffectivelyScott shares valuable insights on how to maximize LinkedIn for business growth. He emphasizes the importance of optimizing your LinkedIn profile with relevant keywords, professional descriptions, and showcasing testimonials. Here are some key takeaways:Profile Optimization: Ensure your LinkedIn profile is fully optimized with keywords that your ideal client or business partner might search for. This includes a detailed headline, a comprehensive about section, and a well-presented experience section.Networking Over Selling: Focus on building relationships rather than selling. Avoid spamming potential connections with generic, sales-focused messages. Personalize your communication to build genuine connections.Social Proof: Gather and display recommendations and testimonials on your profile. These serve as powerful social proof of your expertise and credibility.Continuous Engagement: Stay active by creating valuable content, engaging with your network's posts, and consistently connecting with new potential clients or partners.