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DMJ Ep 479 with Jason Lucash Live from PPAI EXPO - DisRUPTing Promo by Kirby Hasseman
Jason Lucash and Mike Szymczak, the two founders behind one of the industry's most ingenious company's Origaudio, are back. Jason and Mike sold their very successful company, Origaudio, to HPG in 2018, and after a few years, both retired from the industry. The two entrepreneurs, known for their innovation in product, production, and distribution, have launched a new brand with a bold new mission. The company is called Rupt — and it sounds just as it was intended, an idea meant to disrupt the industry, particularly the status quo when it comes to transparency in sustainability.
It's Friday and time to drop episode 84 of the Promo UPFront podcast with Kirby Hasseman and Bill Petrie on an eager world! This week the marketing mavens talk about Jason Lucash leaving HUB Promotional Group and his legacy in the promotional products industry, discuss the insane growth of Amazon and their amazing marketing revenue, banter about M&M's morphing their mascots for inclusivity, ponder about the “Love Cloud,” chat about Super Bowl NFTs, laugh at the prop bets for the big game, and so much more! HUGE thanks to our friends at PromoPulse and their amazing AMP marketing services for sponsoring this guacamole-level podcast!
On Friday, when we got the notice about Jason Lucash's departure, all three of us immediately agreed to have one last conversation before Jason rides off into the sunset. There are so many lessons to learn unpacking Jason's journey so we explore multiple areas.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Jason Lucash.
On this episode of Delivering Marketing Joy I talk with Jason Lucash about innovating in business...and how to do it anywhere!
In this week's episode of the PPAI PromoTalks podcast, "PPB Presents Innovation: Why It’s Vital For A Thriving Business," special guests discuss the power innovation has to transform a business and disrupt an industry. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Vicki Ostrom, trend editor at SanMar Corporation and author of the new trends blog, Trendependent, and Jason Lucash, senior vice president marketing and innovation at HPG brands. In this forward-thinking 45-minute discussion, guests dive into how businesses can benefit from innovation, why innovation should be a priority and where inspiration can come from. Listeners will leave with actionable first steps to cultivate and encourage more innovation in their companies.
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Jason Lucash from HPG.
On Tuesday, September 1, 2020, we hosted our first-ever live skucast episode! This skucast Live offered attendees the opportunity to peek behind the curtain and discover how Jason Lucash and the HPG team developed the Batch & Bodega concept.
Businesses make major investments in time, energy and resources to participate in trade shows, job fairs and other events meant to introduce your brand to prospects, yet most Companies devote little time and energy devising a strategy for success at these events. Jason Lucash from OrigAudio joins me to reveal their strategies for maximizing your investment at future events and the ways they "win" at these events
On this Episode of Delivering Marketing Joy we chat with Jason Lucash from OrigAudio about his recent acquisition and what it's like to keep innovating. This DMJ is brought to you by Gold Star Pens with the eversmooth ink and frictionless transaction. You can check out more about them at goldstarpens.com and we hope you enjoy this Delivering Marketing Joy. Kirby Hasseman is the CEO of Hasseman Marketing and Communications and the host of this show Delivering Marketing Joy. To learn more about him or his business head to hassemanmarketing.com!
In this episode, Jason Lucash, CEO, CMO, and Co-founder of Origaudio, discusses the marketing decisions that have led to Origaudio becoming one of the most original brands in the promotional products industry.
On Sept 14, Hub Promotional Group rocked the industry by announcing that they had acquired Origaudio and that Jason Lucash and Mike Szymczak were joining the Hub management team. To some, it felt like Origaudio would never sell, to others they felt that Jason and Mike might not fit in at a more traditional, larger supplier. So in true PromoKitchen fashion, we wanted to get to the bottom of it to find out why and how this deal went down.
Today I talk with Jason Lucash from Origaudio about lessons he has learned as an entrepreneur and how to stay innovative.
Join Mark Graham and Jason Lucash in a conversation of epic proportions. This podcast features upcoming PPAI Expo Keynote speaker Johnny Earle a.k.a Johnny Cupcakes, maverick t-shirt entrepreneur. He has created a global phenom of his brand and in the next 50 minutes you'll get a taste of what it takes to do this same thing for your own brand. Want to learn how to create a frenzy for your product? Limited number of tickets are available for a special session with Johnny Cupcakes after his Expo keynote. Visit www.promokitchen.org/cupcakes for info.
This podcast. There aren't words. It's the PromoKitchen Podcast Rebel Edition, episode no. 2. Listen in as industry ruckus rousers and misfit box of toys, Jason Lucash of OrigAudio, Kevin Mullaney of Brandito, Mark Graham of commonsku, Roger Wasson of Elite Promotions, and Bill Petrie of Brandivate, talk shop. If Jason's intro doesn't say something about what this 44 minutes will hold, nothing will. Welcome to PromoKitchen Podcast #107 - order up!
Several months ago Mark Graham and fellow chef Jason Lucash were talking about a fun theme for an episode or two. The idea was to explore what it means to be a rebel. For anyone who knows Jason Lucash, they won’t be surprised that the idea of rebellion is something that comes pretty naturally. When asked who should be the first guest on this so-called rebel show, he said: “That’s easy: Johanna Gottlieb.” So, let’s turn attention towards Johanna ... Johanna is a Senior Branding Specialist at Axis Promotions. Fluent in both English and Spanish, Johanna holds a Master’s degree in Mass Communications from the New York Institute of Technology and an undergraduate degree from Iona College. Johanna worked at the Axis New York City office for almost 7 years before packing up her promotional bag of tricks in 2012 and moving to Chicago. In Chicago, she lives with her husband (who she met at Axis) and her daughter, Olivia Bella. Johanna loves running, being a mom and making a ruckus in the promotional products industry. Her mom was born in Cuba, so she knows a thing or two about cooking. Her father was born in Argentina and, together, they can dance a mean tango.
Mark Graham, co-founder of commonsku and fellow chef and rabble rouser Jason Lucash, President of OrigAudio have a special episode lined up for you today as they speak with one of the emerging entrepreneurs in our industry, Adam Walterscheid. Ask Adam how his day is going and the response you get is “It’s great, just another day in t-shirt paradise.” The son of a cotton farmer, Adam learned early how cotton was made and distributed for wearables. Being a Division 1 Athlete taught him that it’s not just about you, it’s about the team around you. In 2003, Adam founded Pony Express, one of the first screen printers in the USA to introduce soft hand water base/discharge printing to corporate markets. In 2010, he sold Pony Express and promptly starting thinking about his next venture. And on January 1, 2011, he established that venture when T-shirt Tycoon Solutions, Inc. was born. T-Shirt Tycoon is an expert in apparel and apparel decoration, private labeling and merchandising a company’s brand through wearables. Since its founding, the company has experienced exponential growth and has been recognized as one of the industry’s fastest growing suppliers for the last few years. In 2015, Adam was selected as Supplier Entrepreneur of the Year by ASI. I remember sitting in the audience at the awards show thinking to myself “this is someone to watch.” The future is bright for T-Shirt Tycoon, with a goal of becoming a $40 million company in the next five years. Let’s find out how he’s going to get there.
Founded in 2009, OrigAudio -the ‘origami of audio’- was named to Time Magazine’s 50 Best Inventions of 2009 and appeared on ABC’s ‘Shark Tank’, gaining worldwide recognition. Co-founded with his business partner Mike Szymczak, Jason Lucash was honored as Entrepreneur Magazine’s “Entrepreneur of the Year” for 2013. Join Jason and chefs Mark Graham and Danny Rosin as they discuss key issues and opportunities facing suppliers in the industry, including: how a small supplier can gain traction within a massive industry, using social media to change the conversation with customers, design thinking when developing products, and balancing retail and promotional markets successfully.
Steve Rosol, President and CEO of Mars Air Systems discusses how his firm experienced business growth through exporting. Mars Air Systems manufactures high quality air curtains that protect building environments from energy loss and wind-borne dust, dirt and fumes, along with flying insects. Mars Air Systems just unveiled new branding to celebrate their Golden Anniversary, and is looking forward to 50 more golden years. Jason Lucash, Co-Founder of OrigAudio joins our show after winning Orange County Business Journal's "Excellence in Entrepreneurship Award" and being named Entrepreneur Magazine's “Entrepreneur of the Year”. Jason will discuss how he managed to grow his company into a multi-million dollar internationally known company in just three years. OrigAudio offers innovative solutions for music portability by providing an outlet for customers to become creators of style, set their own trends, and showcase their unique music personalities.