Critical Mass Radio Show

With over 30 years of experience in wealth management, Rhonda Ducote is a respected leader and expert in the financial advisor industry. As President and Principal of Apriem Advisors, she is known for crafting personalized financial strategies that focus on both outstanding results and exceptional customer service. Rhonda's dedication to her clients goes beyond business, as she considers them an extended family, pouring her heart into ensuring their financial success. Rhonda is also passionate about empowering women in finance. Through the creation of Women of Wisdom, she provides a platform for women to take control of their financial futures, helping to bridge the gender gap in financial literacy and boosting confidence in financial decision-making. Rhonda's husband, children, granddaughter and two pups are the driving forces for everything Rhonda does! -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Craig Cooke is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With extremely limited resources of $1,300 and an Apple computer, he started RhythmNet.com. Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies, such as American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy, Allergan, Abbott Labs, Takeda Pharmaceuticals, and many other B2C and B2B brands. Craig has also participated as a speaker in many conferences and seminars, including “Connections” by ExactTarget, The “Res Conference” by the National Center for American Indian Enterprise Development, The Integrated Marketing Forum, and numerous other events. He has also served on the boards of the California American Indian Chamber of Commerce as Vice-President and the American Advertising Federation as Interactive Chair. Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He continues his training in martial arts, continuously learning and evolving his skills. Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people. He has a Doctorate Degree of Chinese Energetic Medicine from the Temple of Change and Transformation. Craig incorporates his skills, knowledge, and expertise in energetic practices into the world of business to provide a truly unique perspective and method in working with professionals across a wide variety of industries. Outside of his consulting and qigong practice, Craig enjoys spending time with his wife, two kids, and two dogs in Southern California. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Meghan Clem and Katie Webb Brundige are the creative forces behind Intertwined Inc., bringing decades of experience in hospitality, events, marketing, and design to the art of crafting luxury experiences. Their hospitality collection of brands offers wedding and event production services, social media marketing, and room block management. Known for their creativity, precision, and heart, they also lead RAD Camp, their nonprofit organization dedicated to empowering individuals with disabilities through life- changing and inclusive experiences. Meghan, a University of Southern California graduate with a degree in Public Relations, launched her career in event planning and public communications for the City of Anaheim, later expanding her talents into large-scale production, nonprofit consulting, and social media strategy. Katie, who holds a Bachelor's degree in Hospitality and Tourism Management with a focus in Event Management from San Diego State University, began her journey planning major events for Fortune 500 companies before building a reputation for bespoke event design and multi-day productions across the globe. Together, they've woven social impact into the very fabric of their business model because they believe that luxury and generosity are not mutually exclusive. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Susan Howington is the CEO and Founder of the outplacement and executive coaching firm called Power Connections Career Services, Inc, and equity owner of Career Partners International. She is a sought-after expert in the career management field due to her experiences as a career consultant, executive coach, author, and speaker. Her life-long goal is to help professionals manage and advance their careers through effective work relationships and strategic management growth, which ultimately leads to greater success for them and the companies for which they work. Susan made her mark in the industry throughout her executive tenure with the firm of Lee Hecht Harrison, a global player in outplacement and executive coaching services. Under Susan's leadership as Senior Vice President and Managing Director of the Southern California region, the company was branded as the premier Executive Coaching service in Orange County, California. She received Lee Hecht Harrison's Global Leadership Consulting Award and participated as a member of the Company's Executive Strategic Planning Committee. Widely recognized, Susan was profiled by OC Metro Magazine as one of “15 Orange County Women Who Inspire Others”. She has appeared in national and regional media outlets that include the Orange County Register, Los Angeles Times, and the Wall Street Journal. She is the author of the book on Amazon.com called “How Smart People Sabotage Their Job Search: 10 Mistakes Executives Make and How to Fix Them.” Susan is an Associate Certified Coach (ACC)™ through the International Coaching Federation. Her experience includes coaching C-level executives and key senior management. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

As founder of OC Growth Advisors, Marla works with business owners and their employees to improve focus and processes for growth and greater profitability. She has run several successful organizations, including one she sold in 2015 for 15 times EBITDA. Marla has served on multiple non-profit boards as well as two for-profit Boards. She is also a chapter chair for WPO, Women Presidents' Organization, which is an international organization of women business owners. Marla's clients range from service industries to construction to manufacturing, in the $2 million to $50 million range. Her clients say she helps keep them focused on the business, versus working in the business. Her 14 years in Vistage and 11 years in WPO have trained her to be continuously looking for tools to help the businesses run more efficiently. She wants her clients to enjoy their business until they wish to sell or transition the business to employees or children. Marla is a CPA and an MBA and has taught at Chapman University and UCI. In addition, Marla volunteers to help new or developing businesses succeed. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Drawing on years of hospitality industry expertise, Ms. Almada excels as the Chief Executive Officer of DKN Hotels. Since joining the organization in 1998, she has held various roles, including Vice President, Regional Director, General Manager, and Assistant General Manager. In this current capacity, she oversees all personnel, ensuring they have what they need to reach their goals. Additionally, Ms. Almada conducts site visits, manages growth strategies, and collaborates with team members to motivate and inspire them. An expert in her field, Ms. Almada earned a bachelor's degree in tourism and hotel management from Universidade Anhembi Morumbi before joining DKN Hotels as a front desk clerk. Subsequently, she expanded her professional knowledge by completing an MBA with emphasis in leadership and management from the University of San Diego. In conjunction with her work, she is aligned with Vistage Worldwide, Inc., a chief executive officer coaching and peer advisory organization through which she has dedicated herself to continued improvement and mentorship since 2009. Likewise, Ms. Almada has dedicated herself to her community through the Girl Scouts from a young age and the Woman's Leadership Council. In light of her professional achievements, Ms. Almada has received numerous awards and nominations for her dedication to industry excellence. Most recently Ana has been recognized as one of HOTEL MANAGEMENT Magazine's 2025 Forty Over 40! This distinction celebrates exceptional leaders who exemplify dedication, innovation, and influence within the hospitality industry. Ana's unwavering commitment and passion continue to inspire us all, shaping a legacy of excellence here at DKN Hotels.  DKN Hotels was also named the Best Place to Work in Orange County in 2017 and received the Nation's Top Workplaces through USA Today in 2024. While her career has been filled with highlights, she takes the most pride in developing DKN Hotels' company culture and establishing new hotels. Though hard work and dedication have brought her far in her career, she credits her success to the collective efforts of everyone she works with. Her team generously gives their time, knowledge, and patience to fulfill the company's desire to make a difference. She also notes that education, research, and drive have kept her on the path to success. Looking toward the future, Ms. Almada intends to ensure that DKN continues to develop and manage their portfolio of hotels, expands the business, extend its management services to other hoteliers, and inspire and develop more passionate individuals in the hospitality industry. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Brandon is the Founder and CEO of AURA, a firm specializing in providing fractional controllers and CFO services to marketing agencies. With over 15 years of professional experience, Brandon helps marketing agencies scale and become more profitable by understanding the value of accurate data around their decision-making process. AURA has had several clients successfully sell with eight figure exits, and their professional experience eclipses nine figure businesses. Brandon is the treasurer of the Newport Beach Police Foundation, along with a member of the Entrepreneurs Organization where he serves on the Strategic Alliance Partners committee. In his spare time, Brandon loves to spend time with his three rambunctious young boys, as they drive the coast in search of a new park to explore. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Dr. Sophia Nnenna Ononye, PhD MPH MBA is a Yale-trained Cancer Research Scientist, Entrepreneur, Podcaster, Speaker, Certified Corporate Director, Board Advisor, Women's Health/FemTech Strategist, NMQF 40 under 40 Minority Health Leader, and Mentor. Dr. Ononye has over 15 years of cross-functional experience in the biopharmaceutical industry across drug discovery, medical affairs, strategic marketing, and corporate communications with a specialty training and focus on oncology and women's health. A contributing writer to several leading outlets including Inc,, Entrepreneur, Life Science Leader, Cell & Gene, MIT Technology Review, and WebMD, Dr. Ononye is a Yale Entrepreneur in Residence, Daré Bioscience Board Advisor and previous Independent Board Director and Member of the Nomination and Corporate Government (NG&C) and Compensation Committees, EY Entrepreneurs Access Network inaugural member, Dell Women's Entrepreneur Network Advisory Council Member, and former President of the Healthcare Businesswomen's Association (HBA) New York Chapter. Dr. Ononye's list of honors includes a 2023 National Minority Quality Forum (NMQF) 40 under 40 Minority Health Leader Award. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Chandan Shiroy brings over two decades of experience in manufacturing and engineering to his role as Vice President of Sales and Operations at S&D Industrial Tool Supply. Since joining the company in January 2023, he has spearheaded initiatives in digital transformation, talent development, and market expansion, including the implementation of vending solutions for customers. Chandan's strategic vision and leadership are instrumental in positioning S&D for sustained growth in the competitive industrial tool supply market. With over 30 years of experience in machining and sales, Darren Dives serves as Vice President of Sales at S&D Industrial Tool Supply. His deep understanding of shop floor applications and commitment to customer service have been pivotal in nearly doubling the company's annual sales. Darren has also led the expansion of S&D's product offerings, including MRO supplies, safety equipment, and advanced cutting tools, reinforcing the company's reputation for delivering comprehensive solutions to its clients. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

As President of the C.W. Driver family of companies, Karl is responsible for the overall direction and leadership of three leading construction firms: C.W. Driver, Driver SPG, and Good & Roberts. C.W. Driver was established in 1919 and is the longest-operating contracting firm in Southern California. The firm provides sophisticated preconstruction/estimating and construction services with a focus on technology and innovation. Karl understands that outstanding leadership involves bringing out the unique qualities and abilities each person brings to the company. His vision for the company is to set the "gold standard" for service in the construction industry while also providing a work environment that people enjoy and where they can succeed. C.W. Driver Companies' purpose is "Building Better Communities and Lives Together."  Karl is a catalyst at C.W. Driver Companies, inspiring the team to think big, work hard, and work together. Karl serves as the Board Vice Chairman on the Executive Committee with Discovery Science Center, Home Aid Orange County Board of Directors, Cal State University Fullerton Center of Leadership Board of Directors, and Cal State Long Beach College of Engineering Dean's Advisory Council. He enjoys meeting challenges head-on, overcoming adversity, and succeeding as a team. Karl has found that it doesn't matter whether it's work, coaching, or playing sports; being a great leader means motivating, mentoring, and supporting his team members.   -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Hernan Ricaurte is the President of Ricaurte Precision Inc. (RPI), an Orange County based contract manufacturer specializing in precision (CNC) machining for the aerospace, space, defense, and medical device industries. RPI works with some of the world's most advanced and demanding OEMs. Hernan has over 20 years of international experience spanning manufacturing and healthcare including a decade living and working in Japan. His commitment to leveraging advanced technologies, streamlining processes, and fostering a culture of continuous improvement has driven RPI's year-over-year growth of more than 20% for the past three years. Hernan holds a Bachelor of Arts in Economics from San Diego State University and is certified in advanced Japanese language proficiency. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Caecilia Gotama earned her Bachelor and Master's Degrees in Mechanical Engineering from California State University, Fullerton and a Master's in Business Administration from the Graziadio School at Pepperdine University. She is also an LEED-accredited professional due to her passion for sustainable engineering. Caecilia is a licensed Mechanical Engineer who is a Fellow of American Society of Mechanical Engineers, where she served on the Board of Governors. Ms. Gotama was awarded the “Vision and Visionary” award from California State University, Fullerton, signifying her achievements as a successful business owner in the engineering field, as well as her contribution to her community. The world needs more engineers, and Caecilia realized that the engineering profession can be much more inclusive in its design approach. Her drive to contribute to her community and her entrepreneurial nature has led her to start BRDG - bridge to connect, a social non-profit organization that provides a bridge program for first generation STEM college students. With the contribution of highly qualified volunteers, this program benefits these young students, as well as the people they will serve in their professional lives. “The ability to solve problems and create knows no boundaries, class, race or gender. And yet, the training to be able to effectively invent and solve problems is still mostly available to those who know someone in this field. As the world needs more people with critical thinking ability, it becomes the duty of all of us in the technical fields to reach out and open doors for this next generation.” Caecilia Gotama -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Carlo Odicino is the CEO and Founder of One TEAM Partners. He specializes in helping early-stage companies bring their innovations to market without succumbing to the burnout often faced by start-ups. With 24+ years of experience scaling businesses of all sizes, he guides CEOs and leadership teams through complex challenges to achieve extraordinary results. Carlo holds an MBA from the University of Notre Dame and directs high school theater in his spare time. He lives in Costa Mesa, CA, with his wife and two sons. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Frank M. Campbell is a financial services veteran with over 30 years of experience in the insurance industry. He holds designations as a Chartered Life Underwriter, Licensed Life & Disability Analyst, and Chartered Financial Consultant. Frank's primary focus is ensuring his clients' life insurance policies deliver the necessary protection and financial stability, providing peace of mind to families nationwide. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Jessica Huang is a seasoned restaurant marketing expert with over 10 years of experience in brand strategy, digital marketing, and third-party delivery optimization. She has worked with a diverse range of restaurant concepts, from quick-service and fast-casual brands to full-service and multi-unit operators, helping them develop strong, sustainable marketing strategies that drive growth and customer engagement. As the founder of Restaurant Marketing, Jessica leads a team specializing in comprehensive marketing solutions for the hospitality industry. Her expertise includes brand development and management, social media strategy, food photography and media production, influencer and partnership marketing, and third-party delivery strategy. She has consulted for renowned brands such as Yogurtland, Wood Ranch, and Finney's, among many others. Additionally, she has orchestrated high-impact co-marketing initiatives with major brands including Cheetos Corporate, Bear Naked, Inc., and DreamWorks, bringing innovative collaborations to life. Before launching her agency, Jessica was a key part of the Postmates team, where she worked closely with enterprise brands such as Panda Express, Papa John's, Applebee's, IHOP, and The Halal Guys. She played a crucial role in executing national and regional co-marketing campaigns, developing go-to-market strategies, and optimizing restaurant performance on the Postmates platform, ensuring maximum visibility and profitability for partner brands. With a deep understanding of restaurant operations and consumer behavior, Jessica and her team continue to help brands navigate the ever-evolving digital landscape, create compelling brand narratives, and implement data-driven marketing strategies that elevate their presence in a competitive market. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

This episode of Critical Mass Business Talk Show is our contribution to #Podcasthon2025, the world's largest podcast charity initiative, bringing together podcasters globally to raise awareness for charitable cause. Craig Kausen is the Chairman of the Chuck Jones Center for Creativity, a nonprofit organization dedicated to fostering creativity through educational programs and community outreach. As the grandson of Chuck Jones, the renowned animation director behind Looney Tunes classics such as What's Opera, Doc? and Duck Amuck, Craig has worked extensively to preserve and perpetuate his grandfather's creative impact on generations. He also oversees Linda Jones Enterprises and the Chuck Jones Galleries, which showcase animation and fine art inspired by Jones' and other animation luminaries' work. In addition to his role at the Center, Craig has a background in computer engineering, business management and entrepreneurship. He has been involved in various ventures, including retail, licensing, and experiential events, with a focus on combining creative content with commercial applications. His work has included developing partnerships with museums, educational institutions, and corporations to expand the reach of innovative education and creative development initiatives. Craig frequently speaks on topics related to animation history, creative process, and the impact of art in education and business. He has presented Keynote presentations and lectures at industry conferences, universities, museums, and corporate events, sharing insights on how creativity can be applied to problem-solving and innovation. His experience in both business, technology and the arts provides a practical perspective on the value of creative thinking across many diverse fields. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Jenny Zhan, CEO, founded and leads all areas of business and operations for Beyond International. She brings more than 20 years of investment experience focused on institutional investing and managing multi-asset strategies. As a Charted Financial Analyst (CFA), she specializes in international wealth management and has managed investments in real estate assets and global equities markets for large institutional investors. Previously, Ms. Zhan was a portfolio manager and managing director at GMO, a Boston-based global investment leader (AUM $68B), from 2002 to 2011, where she was recognized for the firm's successful Greater China equity research and emerging market portfolio management. Prior to founding Beyond, she was the President of Good Hope Investment, a subsidiary of CreditEase Corporation. With her initiative and leadership, Good Hope quickly established its position as a top player in global investment immigration during her five-year tenure. Ms. Zhan also served as Chief Strategy Officer of Ambow Education Holding Ltd. She is recognized as one of the most influential and powerful leaders in the investment migration industry globally. Ms. Zhan earned her B.E. from East China University of Science and Technology and her M.S. in Chemical Engineering from the University of Maryland. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

With over 30 years in the industry, Daren Lauda is a highly accomplished and versatile professional with a rich background in the technology and business sectors. Daren began his career as an Infantry Team Leader in the US Army. Leveraging his military experience, he transitioned into the corporate world and made a lasting impact in senior leadership roles at Fortune 500 technology companies like Fortive, PTC, and Salesforce. He also helped grow notable start-up companies, including Arbortext, Tririga, Mavenlink, and DispatchTrack. He is also the Founder of two companies, Outset and Second Step. Daren holds a Bachelor of Science in Management from Pepperdine University. He also has an MBA from California State University at Long Beach. Daren is married with two children and lives in Southern California. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Zarina Bahadur is the CEO & Founder of 123 Baby Box, a monthly subscription box for babies. Zarina received a full scholarship to the University of California Irvine for both her bachelors and masters degree. She founded the company while a masters student in business school.  Zarina has won 1st place in five national pitch competitions and has scaled her company to international markets reaching parents all over the world. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Gernado G. Abrams is the entrepreneur and independent business owner of Bungi Enterprises, a full-service creative executive professional management and accounting services company. He has been a creative professional for over twenty-five (25+) years, working in the music, entertainment, and broadcasting network industries for decades. From a radio host to creating an independent record label, “Boss Music Online B.M.O.”, producing music, releasing street mix tapes, singles, EPs, and LPs. He is also a solo artist that manages other artists on the label—artists that write music on relatable topics about life, pain, loss, happiness, love, overcoming struggles, and success. This independent record label has a catalog of commercial, upbeat feel-good music within the genre of hip-hop, reggae, R&B, and gospel. From being a CEO, artist, producer, and songwriter to founding a not-for-profit corporation, ‘Stop The Violence Use Your Talents', a movement that was developed after losing two brothers in the streets of Florida. Stop The Violence Use Your Talents (S.T.V.U.Y.T.) was created to expose talents through multimedia, from community events, documentaries, and TV shows such as ‘Stop The Violence TV Show | S.T.V. TV.' As the producer and host of the TV show, he also created a series of Stop The Violence Public Service Announcements (PSA) commercials placed into TV broadcast and cable network rotations to help send a positive message of hope to audiences throughout U.S. public broadcasting stations, reaching millions of viewers. He is a U.S.-born Floridian artist living bi-coastal, a true sunshine boy hailing from the northern coastal parts of the sunshine state of Florida to the southern shores of the great golden state of California. He is not the average entrepreneur but a multi-talented businessman. He is also an established author who has written and published several self-help books through his independent self-publishing company, Bungi Abrams Publishing. Currently in the process of releasing more material—from music and books to an animation series and film—he is truly a brand all to himself, an original ‘G' being useful and never giving in. The meaning behind the name of his enterprise, BUNGI. He is also the CFO / Controller for two companies in Orange County, Cal Pac Sheet Metal and OC Metals, Inc. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Alexander Harmsen, a tech entrepreneur passionate about AI, finance, and autonomy. He founded PortfolioPilot.com, an AI Financial Advisor with over $30 billion in assets on platform. Previously, he founded and sold Iris Automation, worked on NASA's Mars Helicopter, and went through Y Combinator. He's raised over $30M in venture capital and was recognized by Forbes 30 Under 30. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Shelley Iocona is the Founder of ON ITS AXIS, a consultancy that helps companies achieve sustainable growth through digital and operational transformation. With over 20 years of experience in product development, operations, and strategic leadership, Shelley blends technical expertise with a deep understanding of organizational dynamics to deliver results-oriented solutions. As a General Partner at 360 Venture Collective, Shelley invests in early-stage startups, offering strategic guidance and operational insights to help them scale. Her passion for innovation and impact shines through in ArcAccelerator, a distinctive offering from ON ITS AXIS designed to empower entrepreneurs and intrapreneurs to unlock growth opportunities and scale their companies with a focus on wellness and responsible innovation. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Kristin Epperson is the driving force behind Charity Matterz, an organization dedicated to strengthening the structural foundation and sustainability of nonprofits. Charity Matterz empowers organizations by providing strategic guidance in leadership development, operational optimization, and fostering long-term sustainability. By embedding social equity into every aspect of its work, Charity Matterz ensures that its solutions are inclusive and impactful. As the Founder and CEO, Kristin brings a wealth of expertise in nonprofit management and business strategy. Her skills in negotiation, organizational design, and data-driven decision-making have positioned Charity Matterz as a trusted partner for nonprofits aiming to build sustainable and resilient systems. Kristin's innovative approach emphasizes the importance of developing structures that enable nonprofits to achieve their missions effectively and sustainably. In addition to leading Charity Matterz, Kristin holds influential roles such as President of the Laguna Niguel Rotary Club and U.S. Ambassador to FODEMA in Malawi and LifeLink Rwanda. Her work with nonprofits like Otra Mas has been transformative, where she has implemented robust systems, optimized resource allocation, and fostered strategic partnerships that promote long-term viability. Charity Matterz is driven by a mission to build sustainable nonprofit organizations that uplift all aspects of human life. By fostering a culture of collaboration and addressing the needs of the most vulnerable, the organization envisions a future where effective structures and partnerships lead to lasting and meaningful change. Charity Matterz celebrates the intrinsic value of every individual, creating a legacy of empowerment, compassion, and sustainable impact. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Ashleigh Louis, PhD, and Jeff Soilson, JD, co-founded Quantum ADR to help people stay out of court and avoid legal fees through mediation. As a dual-licensed psychologist and marriage and family therapist alongside a former family law litigator, they weave together their combined five decades of psychology and family law experience to facilitate negotiation, insight, and value-aligned decision-making. Their fully online practice meets clients where they are in order to support them through conflict as effectively and efficiently as possible. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

In his role as COO and Co-Founder at Stratus Financial, Brandon Martini spearheads strategic initiatives and oversees day-to-day operations to drive growth and ensure operational excellence. Together with Stratus FInancial's exceptional team, he has played a pivotal role in shaping the company's vision and implementing a customer-centric approach. Stratus' mission is to revolutionize the financial landscape by offering comprehensive and intuitive solutions tailored to meet the unique needs of its clients. Brandon has been flying since 2014 and holds Commercial Pilot Certificates along with CFI/CFII/MEI instructor ratings. He has a deep knowledge of part 141 and part 61 flight school operations in addition to training guidelines set forth by syllabuses and the FAA. With expertise in flight instruction and a deep understanding of pilot student loans and private finance, Brandon leverages his skills to create innovative solutions in the aviation industry. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Naushad Huda is a Senior Principal at Slalom, a global management consulting firm, where he leads customer strategy for Contact Center Transformations. He leads with a passion for research, problem-solving, and actionable insights. His career is marked by an unwavering belief in human potential, a trait that fuels his optimism and commitment to creating meaningful connections. Naushad's curiosity is boundless, driving him to explore new ideas and continuously learn. This insatiable curiosity has not only propelled his professional achievements but also inspired his passion project, VINOPOP™. This unique venture's mission is to “bring the tasting room experience out of the tasting room”, offering intimate wine-tasting events led by winemakers. By understanding the nuances of why people love visiting winery tasting rooms, Naushad crafted an experience that blends storytelling with personal enjoyment. The success of these pop-up events has led to the launch of VINOPOP™ Private, which offers personalized wine-tasting experiences for both home gatherings and corporate events. Naushad attributes much of his success to three key qualities: curiosity, humility in acknowledging what he doesn't know, and a strong commitment to trust and integrity. He encourages others to nurture their curiosity, embrace the learning process, and maintain a reputation of honesty and reliability. His journey is a testament to the power of asking questions, embracing new challenges, and building trust. Through VINOPOP™, Naushad continues to create memorable and educational experiences, emphasizing that it's not just about the wine, but the stories, connections, and moments shared. As Naushad looks to the future, he remains excited about expanding VINOPOP™ and bringing the magic of the tasting room to more people in innovative and engaging ways. His story exemplifies the impact of curiosity, integrity, and human connection in both personal and professional realms. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Anoushka Mirchandani is the founder of SIMMER, a financial literacy platform designed to make managing money simple and approachable. With almost two decades of experience in the financial services industry, including leadership roles at Morgan Stanley and BlackRock, Anoushka has a proven track record of driving innovation and building strategic solutions. At SIMMER, Anoushka focuses on offering bite-sized lessons and interactive tools through a gamified approach, helping users build confidence and take control of their financial futures. With the platform set to launch in 2025, Anoushka is dedicated to making financial literacy accessible and actionable for the next generation. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Steve Healis graduated from Cal Poly Pomona with an engineering degree but quickly realized he did not want to be an engineer. Procter & Gamble only hired engineers for their entry-level supervisory positions because engineers would have a better understanding of the technology – BUT they had to find engineers who also had people skills. Steve started as a supervisor in the laundry detergent (Tide, Bold, etc.) packaging department and, after two years, was promoted to warehouse manager. During this time, he learned how to hire, fire, discipline, motivate, and manage professionally. Later, he was recruited by Frito-Lay as the Sales Operations Manager, overseeing distribution facilities and the truck fleet in the Pacific Northwest. His last corporate job was as Sales and Customer Service Manager for Technicolor Videocassette in Newbury Park, CA. They duplicated videocassettes for all the major studios (Disney, Warner Brothers, MGM, etc.), and it was here that Steve learned about corporate sales and customer service. Six years of corporate jobs, combined with his engineering background, prepared him perfectly for business ownership. In 1988, a friend from Procter & Gamble asked Steve to join him in growing his part-time janitorial business. Steve said yes, and in six years, they grew the company from one employee to 50. Seeking more, they split in 1994, and Steve started Avalon Building Maintenance, Inc. with 20 employees. Over the next five years, he grew it to 450 employees, making the Inc. 500 list. Engineers with Steve's degree were known as “efficiency experts,” and he incorporated a limousine as a mobile office, equipped for work on the go. In 2002, Steve was approached to sell his company but declined because key employees would be let go. Instead, in 2003, he sold the company to his top employees with a 50-year royalty agreement. This allowed Steve to create a unique way to sell businesses that gives the seller a lifetime of residual income while enabling employees to buy the business with no money down. He has since helped many other businesses sell their companies this way (PassTheBaton.com). This reduced schedule over the last 21 years has allowed Steve the time and resources to launch various businesses, including an employment agency, a computer company, and a home cleaning company. He has started 25 total businesses with 28 partners, employing over 1,500 people, and recently launched a logistics company that helps people receive, inspect, store, deliver, and install high-end furniture in their new home or office. Steve lost his only daughter to mental illness and got divorced in 2018. In 2021, Steve met Andressa in Brazil, and they got married in 2023. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Mark T. Hebner is the founder and CEO of Index Fund Advisors, Inc., (IFA), author of the highly regarded book Index Funds: The 12-Step Recovery Program for Active Investors, focused on investor education. Mark's current book and previous editions received praise from financial industry experts and academic luminaries, including John Bogle, David Booth, Burton Malkiel, and Nobel Laureates Harry Markowitz and Paul Samuelson. The book has been nominated as one of the three all-time greatest investment books, along with the writings of John Bogle and Warren Buffett. This book details the possible perils associated with stock picking, mutual fund manager picking, market timing, and other wealth-depleting behaviors. Hebner's 12-Step Program teaches the differences between active and passive investing, explains the emotional triggers that impact investment decisions, and offers an enlightening education on evidence-based investing that may forever change the way an investor perceives the stock market. Hebner is a respected speaker, frequent news contributor and authority on investing. His life's mission is to “change the way the world invests by replacing speculation with education.” Hebner is especially knowledgeable about index funds, portfolio construction and the research indexes designed by Nobel Laureate Eugene Fama and Kenneth French. These indexes provide the building blocks for the prudent evidence-based investment strategies that Hebner implements for his IFA clients. Mark is a Wealth Advisor (Series 65) and has an MBA from the University of California, Irvine and a Bachelor's in Nuclear Pharmacy from the University of New Mexico. He was a member of the Young Presidents' Organization for over 20 years and is currently a member of the World Presidents' Organization and the Chief Executives Organization. Prior to founding Index Fund Advisors in 1999, Mark was President, CEO and co-Founder of Syncor International (previously a public company - SCOR) from 1975 to 1985. In Jan. 2003, Cardinal Health acquired Syncor for approximately $850 million. As a division of Cardinal Health, it is the world's leading provider of nuclear pharmacy services. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

John Forsyte has led Pacific Symphony since 1998, during which time it has emerged as the largest orchestral institution founded in the U.S. in the past 50 years. Under his leadership, the Symphony has grown in national and international stature. Pacific Symphony made its debut at Carnegie Hall in 2018 as one of two orchestras invited to perform in Philip Glass' 80th birthday celebration. That same year, the Symphony embarked on its first tour of China, performing in five major cities. The 2017-18 season culminated with the Symphony's first nationally televised appearance on PBS's Great Performances. During the COVID-19 pandemic, Forsyte spearheaded innovative community engagement efforts, including hundreds of video productions for schoolchildren and nonprofit partners. The Symphony also launched Symphony on the Go, a mobile stage concert series offering free performances in neighborhoods throughout the region. For its dedication to serving the community during this challenging time, Pacific Symphony was recognized as the Nonprofit of the Year for the Central/South Orange County region. Forsyte's decades-long collaboration with Music Director Carl St.Clair has pioneered new concert formats and audience engagement methods, helping build an audience base that better reflects the demographics of Orange County. These initiatives include semi-staged opera productions, annual children's offerings, the innovative Café Ludwig chamber music series with Orli Shaham and Pacific Symphony principal musicians. A major milestone in Forsyte's tenure was the creation of the American Composers Festival (ACF). The festival has featured thematic and contextual programs, world premieres, commissioned works, and performances of rarely heard pieces, highlighting the Symphony's commitment to innovative and compelling programming. Over the years, the ACF has garnered critical acclaim and featured prominent composers such as John Adams, Philip Glass, and William Bolcom, and has attracted a wide range of audiences, further solidifying Pacific Symphony's reputation as a leader in promoting American music. During Forsyte's tenure, Pacific Symphony became the only orchestra in California to receive a James Irvine Foundation New California Arts Fund Grant. This supported the creation of the Building Communities Concert Series, featuring cultural celebrations such as Lunar New Year, Nowruz, and a free family festival around the Lantern Festival, further expanding the Symphony's engagement with the region's diverse communities. Pacific Symphony has expanded its community engagement programs, creating transformative initiatives like arts-X-press (a middle school arts immersion camp), Heartstrings (a partnership with 47 nonprofit organizations), the free Lantern Festival, Strings for Generations in partnership with the South Coast Chinese Cultural Center, and Santa Ana Strings. Under Forsyte's guidance, the Symphony's award-winning music education offering, the Freida Belinfante Class Act program, has grown from 7 to 30 schools. A strategic priority during Forsyte's tenure has been the expansion of the Pacific Symphony Youth Ensembles program. This initiative now includes four distinct groups: Pacific Symphony Youth Orchestra, Pacific Symphony Youth Wind Ensemble, Pacific Symphony Santiago Strings, and Pacific Symphony Youth Concert Band. Together, these ensembles serve over three hundred students annually, offering exceptional training and performance opportunities for young musicians across Southern California. The program's transformative impact is demonstrated by the high rate of students accepted into leading music conservatories and universities. Under Forsyte's leadership, Pacific Symphony has maintained a balanced budget for more than two decades while significantly increasing its fundraising efforts. Contributed income has grown fivefold, and the organization has raised an additional $35 million for its endowment during this period. Forsyte's contributions to the arts have been widely recognized. He has been honored with the Helen M. Thompson Award from the American Symphony Orchestra League and the Helena Modjeska Cultural Legacy Award by Arts Orange County. He currently serves on the Chief Executive Roundtable at UC Irvine and the boards of Arts Orange County and Orange County Music and Dance. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

LaVal Brewer is the President & CEO of South County Outreach in Irvine, CA, a nonprofit organization dedicated to preventing hunger and homelessness by helping people help themselves. With over 30 years of experience in nonprofit management and more than a decade in executive leadership, LaVal is a seasoned expert in board development, strategic planning facilitation, and fostering high-functioning teams. LaVal's journey in the nonprofit sector began at age 16 when he took a part-time summer job with Culver City Parks, Recreation and Community Services Department, igniting his passion for community service. Growing up in South Los Angeles, his middle-class upbringing instilled in him an appreciation for stability and the importance of giving back. For 21 years, LaVal held leadership roles in Southern California YMCAs, including nearly a decade as Executive Director of three large branch facilities. His innovative leadership and commitment to community development propelled his success in those roles. Later, as Executive Director of Playworks Southern California, LaVal championed the transformative power of play in schools. At OneOC, he drove organizational growth through corporate partnerships and employee engagement as Director of Business Development and Partnerships. Since joining South County Outreach, LaVal has spearheaded transformative initiatives, such as reimagining the Food Pantry into a welcoming, grocery store-like environment. His vision includes creating partnerships with cities, funders, and corporations to provide rent and utility assistance while empowering families to break free from the cycle of hunger and homelessness. In addition to his professional achievements, LaVal is a trusted facilitator of The Five Dysfunctions of a Team, helping boards and leadership teams strengthen trust, communication, and effectiveness. His skills in strategic planning and executive coaching are sought after by organizations looking to align their vision with impactful outcomes. LaVal holds a bachelor's degree in Human Services from Springfield College and is deeply involved in his community. He has served as an Elder at the Presbyterian Church of the Master in Mission Viejo and contributes his leadership as a member of the Board of the Orange County Continuum of Care (CoC) and the Public Law Center. He also serves as a Commissioner for the City of Mission Viejo Planning Commission. LaVal resides in Mission Viejo with his wife and three daughters, whose love and inspiration fuel his passion for building stronger communities. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Gregg Hemphill is the CEO of Nexbelt, LLC, a leader in premium belts and accessories. After graduating from the College of William and Mary, where he played on the golf team, Gregg worked in a variety of roles until 2001, when he met John Ashworth as he was starting a new golf brand with Quiksilver. Gregg joined the brand and worked there until 2006, later moving to tMax Gear as VP of Product. At tMax, Gregg oversaw global accessories for TaylorMade/Adidas Golf, including golf bags, gloves, and headwear. In 2011, he joined Oakley as Director of Men's Apparel, overseeing surf, snow, training, golf, and lifestyle categories. Gregg was later recruited back to Callaway Golf by his former CEO to oversee global accessories and licensing and eventually became the GM of Ogio, a brand Callaway had acquired. In 2021, Gregg was recruited to Nexbelt, where he has led the company's growth, including the acquisition of Lejon Leatherwood's, a maker of leather belts and accessories with production in Corona, CA. Gregg enjoys spending his free time running, surfing, and playing golf. He grew up in Newport Beach and has been married to his wife, a teacher at JSerra High School, for 28 years. Together, they have two sons: one pursuing a PhD in Organic Chemistry at UNC and the other studying finance as a senior at USC. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Meg Treat, APR is a public relations agency leader, running industry professional, entrepreneur, and educator. She is the owner and CEO of Treat Public Relations, the endurance event industry's premier public relations and strategic communications partner. Her award-winning firm represents some of the largest endurance sports events in the United States. Meg founded Treat PR in 2016, looking to unite her passion for her profession with her passion for endurance sports. Meg is an avid endurance athlete whose running resume includes seven 26.2-mile marathons and a 31-mile ultra marathon. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Since founding Powerhouse+Co. in 2015, Kristin has advanced its standing as one of Orange County's premier agencies by highlighting innovation, thought leadership and entrepreneurism. She has continued to reimagine the firm's approach to PR, influencer and social media programs to tell powerful client stories. Last year, Kristin redefined what it means for Powerhouse+Co. to be sought for its industry expertise, recognizing the agency could accelerate client growth by leveraging generalist PR knowhow and wide-ranging communications proficiencies to engage with new clients in unique sectors, including technology. This shift yielded the most diverse client roster in company history, plus impressive revenue growth. Beyond growing the agency, Kristin has fostered a transformative culture defined by creativity, development and achievement. In many ways, she has molded Powerhouse in her own likeness. It's an upbeat, innovative, high-energy workplace where team meetings yield productivity and laughs, unique personalities are always welcome, and collaboration is ubiquitous. With Kristin at the helm, Powerhouse+Co. is a dynamic organization that's greater and more impactful than the sum of its individual parts. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Alison Lehmann Edwards is the CEO of the nonprofit organization Groundswell, she has been involved with the organization since 1998, serving as the director for the BRIDGES Safe and Respectful Schools Program, then Deputy Director of the organization before becoming CEO in 2018. Ali has degrees in Ethnic Studies, American Studies and Cultural Studies. Groundswell is the organization that tracked and reported hate activity for the County of Orange and produced their annual hate activity report for 30+ years. The non-profit now focuses its work on bringing diverse people together to co-create belonging in OC classrooms, courtrooms, board rooms living rooms and beyond. In her downtime, Ali enjoys playing soccer, going camping and getting into good trouble with her partner Chris and children Ellie and Sam. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Sohail Sadeghi is the founder and principal of Atlantis Tax Group & Financial Services, a firm revolutionizing the tax industry by providing strategic tax planning services that go beyond traditional preparation. With over a decade of experience in both the public and private sectors, Sohail is committed to helping clients achieve their financial goals through proactive and innovative tax strategies. Sohail's career began as a tax preparer at Liberty Tax, followed by a role at Squar Milner, Orange County's largest public accounting firm at the time, where he worked as a Tax & Audit Associate. There, he gained invaluable expertise in public accounting, auditing, and financial compliance. Transitioning to the private sector, Sohail held high roles in finance at various private firms. His work focused on corporate accounting, tax optimization, and financial analysis, helping corporations streamline operations and achieve tax efficiency. In 2023, he founded Atlantis Tax Group & Financial Services to deliver personalized and comprehensive tax and financial solutions for individuals and businesses. Sohail has extensive experience advising clients in diverse industries, including real estate, construction, and financial services. He specializes in tax strategies, entity structuring, and leveraging accounting tools like QuickBooks and Oracle NetSuite to drive operational efficiency. A strong advocate for proactive tax planning, Sohail's advisory services include guiding clients on tax-efficient investments such as cost segregation studies, bonus depreciation, and payroll structuring for W-2 employees or 1099 contractors. His focus extends beyond tax preparation, as he helps clients navigate complex financial scenarios like 401(k) withdrawals, retirement planning, and entity structuring to align with long-term goals. Sohail earned a Bachelor's degree in Accounting from Cal Poly Pomona and an MBA from the University of California, Irvine (UCI). He is currently an Enrolled Agent and admitted to practice before the IRS, and he is also pursuing his CPA certification to further solidify his professional credentials. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Jasmina (Jass) Brooks is President, Electrophysiology, Johnson & Johnson MedTech (formerly Biosense Webster, Inc.), a global leader in the science, diagnosis and treatment of heart rhythm disorders. Jass is a seasoned leader with more than 25 years of experience in the cardiovascular field, primarily focused on electrophysiology. She has accountability for setting the J&J MedTech Electrophysiology end-to-end global strategy as a leader in cardiac ablation, advancing its innovation agenda, and driving execution to position the organization for continued growth. Previously, Jass was Vice President, Global Strategic Marketing, Biosense Webster, Inc. In this role, she worked with cross-functional and international teams to set the strategy and shape the company product pipeline to drive growth, market share, and profitability. Having joined Biosense Webster in 2014, Jass held positions of increasing scope and responsibility in the Global Strategic Marketing Organization. Prior to joining Johnson & Johnson, Jass spent 15 years at GE Healthcare, where she held various roles in commercial marketing, global strategic marketing, product development and engineering in the US and EMEA. She holds a Bachelor of Science in Biomedical Engineering from Louisiana Tech University. Jass has dedicated her career to championing excellence in patient outcomes and solving unmet medical needs. She is a collaborative leader with a deep knowledge of the electrophysiology space, a track record of successfully driving growth and market leadership, as well as a deep commitment to developing talent and fostering a culture of collaboration and inclusivity. In 2023, Jass was named as one of LA Times' Healthcare Visionaries. In 2024, she was honored as one of Orange County Business Journal's Women in STEM and was also celebrated as one of the publications 2024 “OC 500,” an annual Directory of Influence that honors the most impactful leaders, innovators, and changemakers in the OC business community. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Joshua Dominic is the Co-Founder & CEO of Dreamstar Lines, the premier overnight sleeper train service in North America. Joshua co-founded Dreamstar after experiencing the significant shortfalls in today's travel and realizing other countries had a working solution, but one needing further development for the American market. By developing a luxury rail service that solves many of those issues, Dreamstar Lines was born. Joshua is responsible for the company's overall vision and direction, based on 13 years of experience in startups, finance, strategy and logistics. Prior to creating Dreamstar, Joshua served in the United States Air Force Reserves specializing in logistics and mobility before going on to graduate with a degree in Economics from Columbia University. After a brief financial career focused on corporate strategy and acquisitions, Joshua transitioned to start-ups focused on business development for Darktrace and Cloudkitchens. Lastly, he was a partner and co-founder in Falcon Funds, a search fund focused on finding, acquiring and operating businesses in the lower-middle market. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Bita Safari is the founder and CEO of GIGO Clean Technology. GIGO Clean Technology provides a platform for an application that works like Uber for the cleaning industry. Starting from a small office in Santa Ana, California, the company plans to provide services nationwide by 2028. Bita Safari is an effective leader with an extensive project management background. Under her vision and leadership, GIGO Clean is revolutionizing the cleaning industry. Born in Iran, living under a socially unjust system, experiencing war and revolutions, and witnessing many traumas, she experienced additional challenges when she emigrated to the United States. As she acclimated to United States business norms, her personal life and career have been a roller coaster taking her up and down many challenging and complex paths. But she does not give up. “I am like the city of Venice, built out of desperation and survived unimaginable circumstances," says Bita. "We are both strong as ever, even with an uncertain future." While Bita is a dedicated business leader, founder, and President of successful commercial cleaning company Simply Crystal Clean, she is also a devoted wife and a loving mother. She loves to spend time with her family and friends. Additionally, Bita truly believes in giving back to society. “As we all have responsibilities toward ourselves and our family, we all have responsibilities toward the society that we live in and the environment,” Bita says. Safari has volunteered for an organization, Moms Against Poverty, that has been awarded the prestigious Jefferson Award and Jacqueline Kennedy Onassis Award for the past 15 years. Despite her busy life schedule, she has never passed on her duties as a volunteer helping others. A chemical engineer, Bita's skill in management and leadership have been learned through hard work in top level management positions over the past twenty years at busy operations. These experiences have shaped her into a strong leader who knows how to overcome obstacles and challenges of business. She is a visionary entrepreneur, a hard worker, and a very disciplined individual. At the same time, she takes her role as a mother very seriously. Nothing is more important than her daughter to her. Residing in Southern California with her husband, daughter, and her German shepherd, she has a beautiful and happy family. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Bryan Crain is the President of Orange County Rescue Mission, Bryan's entrepreneurial career began 28 years ago as an undergraduate at the University of Southern California. He co-founded what became the largest independent radio show prep company in the nation, serving over 2,000 radio morning shows with daily written and audio content. After selling the company in 2014, Bryan was hired as the Chief Operating Officer at Orange County Rescue Mission. In his role as COO, Bryan led the development of diverse programs and facilities such as Tustin Veterans Outpost, Restoration Roasters, Double R Ranch, and emergency housing for human trafficking survivors. He was promoted to CEO in 2023. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Jennifer Strong is the founder of Cognitive Diagnostic Associates (CDA), the largest special education company in the United States. An accomplished School Psychologist with specialized expertise in School Neuropsychological Assessment. Boasting an illustrious background in the field, Jennifer has embraced the role of Board Member and Region 9 (IX) Representative for Orange County within the California Association of School Psychologists (CASP). Furthermore, she actively mentors aspiring School Psychologists through the National Association of School Psychologists (NASP) mentorship program. She has pursued advanced post-graduate training in school neuropsychology, garnering the Diplomate distinction from the American Board of School Neuropsychology. Raised in the diverse landscape of Alaska, Jennifer's unique perspective is enriched by her upbringing alongside her father, Dr. Larry Reynolds, a distinguished Physician in the state of Alaska who earned legislative recognition for his remarkable contributions. Her extensive experience in educational settings includes her recent leadership involvement in shaping policies and procedures for Special Circumstances Instructional Assistance (SCIA) at her previous district. She possesses a profound passion for Special Education Case Law and adeptly provides clients with expert guidance concerning their children's Individualized Education Programs (IEPs). Jennifer has exceptional expertise in ADHD/ADD, behavioral disorders, autism spectrum disorder, traumatic brain injuries, 504 plans, manifestation determinations, as well as comprehensive assessments of memory, attention, and learning. Beyond her professional pursuits, Jennifer finds joy in skiing, gardening, and culinary exploration. A devoted mother and former athlete, she actively contributes to philanthropic initiatives, including her engagement with the Newport Beach Chamber of Commerce, membership/involvement with the 11-99 Foundation, and developing “Cans 2 the Curb” with her sons—a meaningful endeavor dedicated to giving back to the Special Education Department of their local school. Jennifer also participates in the Boy Scouts of America's Wreaths for Veterans program with her sons. Furthermore, as the Chair/Head of the Scholarship Program for School Psychology in Graduate Schools, Jennifer is deeply committed to empowering and supporting aspiring school psychologists in their educational endeavors, through a focus on health, wellness, and balance. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Jay Rogers is an investment professional and entrepreneur with almost three decades in the financial services industry. His career began with such firms as Morgan Stanley, Wells Fargo and Bear Stearns and later transitioned to working full time with family offices and creating diverse investment portfolios. Alpha Strategies was established in 2009 by a group of highly experienced investment professionals with a shared belief that qualified investors are still underserved in their access to deep domain expertise in alternative investments generating consistently high levels of “pure” alpha. It has since grown into a diversified financial services company with specialties in alternative investment consulting and management. Jay has been a trusted advisor to multiple family offices and is instrumental in syndicating private investment opportunities among family offices and institutional investors nationwide. These opportunities include real estate, private debt & equity, and venture capital. Jay also acts as advisor to Native American Tribal Nations for economic development and investment opportunities. An advocate for tribal independence he has provided financial solutions to several tribes and is the founder of the Native Made Foundation, championing the purchase of goods and services originating on Native American Reservations. Jay is also a frequent speaker at industry events on family office and alternative investment issues. He has appeared on CNN's Your Money and is frequently quoted and interviewed for financial publications including the Wall Street Journal, Bloomberg News and NPR. He has presented to audiences at IMN, Opal Financial, IvyPlus, World Research Congress, Marcus Evans, Institutional Investor, and other investment conferences around the country. Jay is a guest lecturer at USC Marshall School of Business and provides expert witness services including testimony for litigation involving securities and investment industry matters. Jay holds a BS from Northeastern University, is a graduate of the USMC Officer Candidate School in Quantico, VA and has completed graduate courses at UCLA and the Wharton School of Business at UPENN. He held multiple securities licenses and was a member of the CFA Institute and the CFA Society of Orange County (CFAOC). Currently residing in Ladera Ranch with his wife and children, he is active in his local community as President of the Board of Directors for Ladera Ranch Community Services (LARCS), a community services organization. Mr. Rogers is also on the boards of Family Office Association, Altriarch Capital Partners, and several private companies. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Chris Skaling is the visionary founder and CEO of NAITIVE, an innovative AI Consulting Agency that is transforming the consulting landscape. With over 15 years of experience in AI integration and cloud transformations, Chris is at the forefront of pioneering AI-driven solutions that redefine how businesses operate. At NAITIVE, Chris leads a team dedicated to offering a fresh, personalized approach to consulting. One notable achievement includes developing an AI Agent team for a real estate firm. This groundbreaking solution autonomously scans specialized data to identify target clients, generates personalized marketing material, and translates complex data queries into real-time insights—all through natural language processing. Such innovations empower clients to make informed decisions with unprecedented speed and precision, exemplifying NAITIVE's commitment to transforming industries. Chris's journey from architecting data solutions for global tech giants to founding NAITIVE reflects his passion for challenging the status quo and delivering exceptional value. Under his leadership, NAITIVE aims to be the only partner businesses need to integrate and leverage artificial intelligence, ensuring they stay ahead in the new era of AI.   -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Polina Kratova is the Founder and CEO of RiseUP Stars, a pioneering organization in youth enrichment and education. With over a decade of experience working with tech-enabled startups and building impactful programs, Polina has dedicated her career to empowering young minds through innovative, hands-on learning experiences. RiseUP Stars is a leading provider of enrichment programs that span before, during, and after-school settings, as well as structured recess and out-of-school camps. Under Polina's leadership, the organization has expanded to reach thousands of students in California, offering unique opportunities in STEAM (Science, Technology, Engineering, Arts, and Math), wellness, and mindfulness education. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Tom Wood is a seasoned entrepreneur and industry expert with a passion for helping business maximize profits and increase their bottom line. As the CEO of Silent Streams, he has successfully saved companies millions of dollars and increased employees' benefits at the same time. With a keen eye for innovation and a commitment to excellence, Tom is dedicated to changing the way business owners approach cost containment and risk mitigation. Silent Streams is an industry leader and completely revolutionizes the way businesses operate by providing innovative solutions in cost containment and value-added services. Our cutting-edge technology and expert team help businesses dramatically increase bottom line profits and create healthier and more profitable work environments for their employees. Whether you're a small business owner or a large corporation, we can help you achieve your goals and drive growth without risk or financial investment. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.   

Known as The Transformational Book Coach for “cause publishing,” Susie Schaefer believes that books are the gateway to creating a movement. Whether writing a book helps an author heal past trauma or raise awareness for social change, Susie empowers storytellers to be part of the global conversation and create a ripple effect for humanity, particularly when an author shares their own story in connection to their mission, message, and community. Susie's bestselling books include A Path to Purpose: Seven Inspired Stories to Discover Your True North, The Pivot Project: Stories to Inspire the Shift in Your Life, Your First Book: The Publishing Guide for New Authors, and The Escape: How to Leave Your Abusive Relationship Safely (International Impact Book Award). -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Shannon Chapman graduated from Mission Viejo High School in 2000, making her way to SDSU days before her 18th birthday. She wanted to be a teacher, so she majored in English & had her BA by 2004. She was 21 when she graduated college & set out to become a teacher abroad. Instead, she welcomed a baby boy at age 23 with half of her credential completed & a job as a substitute teacher. This was not exactly how she had imagined her pathway into teaching, but she knew she would somehow, someway, accomplish her goals. Fast forward a few years & she was living in Orange County again, working as an executive assistant for Pepsico. She was learning the beverage industry, but she was also learning how to run a business. A year or so later, she moved on to Pepsi Bottling Group, learning sales, marketing & anything she could about small-format business. She became the number one sales rep in CA, breaking records and exceeding quotas. From there she took over a dive bar for a friend who wanted out of the bar business. She took everything she knew and translated that into an extended “beverage” career as a bar owner, quadrupling sales within two months. She started baking cookies to sell in the bar & turned her side hobby into a multimillion-dollar manufacturing & distribution company for 15 years. Then, she was ready to transition. She moved back to Mission Viejo to be closer to her parents when her father was diagnosed with Leukemia & Lymphoma. Now a single mother with three boys & a new house, Shannon had a desire to try something new. The goal was to start a business where she could still coach little league, make good money & prioritize her boys. Construction was a perfect fit & fell in her lap when she began construction in her backyard. She's always loved construction & comes from a big family of men & women who are very handy & construction-oriented. Shannon was working from home, so she became a student of the construction process from beginning to end. She made friends with the General Contractor, took over the construction of her house, then asked him for a job as a project manager of his construction company. She proved she could do the job by bidding a handful of jobs, landing those jobs, then completing the work as a project manager—all while starting a new company in the self-storage world. Self-storage allowed her to do the construction she enjoyed, work the hours she wanted (mostly from home) & build generational wealth for her boys. She learned everything she could, built her team & took on a $17M ground-up development in AZ as her first project. Shannon is now a developer, doing her own projects as well as a vendor of services for other development companies. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Jenn Quader is President & CEO of The Smart Agency, a 30-year-old company she acquired in 2018 that is now the leading professional communications firm for commercial real estate and financial services companies in the United States. Her personal mission is to empower the next generation of confident communicators by sharing her voice in the global movement toward empathetic and human-first business leadership. Jenn honed her skills working on behalf of major companies such as Fox/MGM Entertainment, Ford Motor Company, Michelin, and Mazda before specializing in commercial real estate. Today, in addition to leading her company, she is a poet, author, and now a recording artist with her debut vocal jazz album called “Love, In All Its Forms.” -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.   

John Cervenka is the CEO and a co-founder of Starfish Social Media Inc. Starfish is a fast growing global social media platform that enables users to promote their good, connect with others that share common interests, and easily connect with the causes they about. Prior to launching Starfish, John was an Institutional Advisor with Morgan Stanley. Before joining Morgan Stanley, John was a producer and writer with FOX Studios, Sony Television, Spike TV and Game Show Network. John attended the University of Southern California and the Thunderbird School of Global Management. He and his wife, Kerry, live in Southern California and have 4 children. Steven Mott, COO and co-founder of Starfish Social Media Inc., is an experienced business professional with a focus on Real Estate Construction and Management. He has worked with Williams-Sonoma and Dole Foods, among other top-tier companies. Founding Starfish Social Media is the result of Steven's desire to create a legacy and make a difference with his time and treasures. Steven believes in the power of giving back through supporting the American Himalayan Foundation, his alma mater UC Berkeley and other nonprofits with needs both big and small. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com. 

Ian Tonks is an expert EOS Implementer at EOS Worldwide. Through the Entrepreneurial Operating System™, Ian Tonks combines timeless business principles with a set of simple, practical, real-world tools to help entrepreneurs get what they want from their businesses, enabling them to crystalize their vision, instill discipline and accountability throughout the organization, and build healthy, functional and collaborative work teams. His journey to EOS began in the late 1990s, when he spent seven years running a 650-employee company that provided youth sports programming to a variety of professional sports organizations, including Major League Soccer, the NFL and Jack Nickalus' Golden Bear International. After getting married in 2006, he traded the grind of 100,000+ flight miles a year for the short commute to a private Bay Area University, where he led several capital fundraising campaigns and saw the institution through its transition to NCAA division 2. In 2009, he launched a business development practice to pursue his true passion and purpose: helping business leaders plan more strategically, grow more reliably, and maximize the talent in their companies. His EOS light bulb moment occurred in early 2015, when a friend and mentor recommended he read the book “Traction,” by Gino Wickman. He instantly connected with the simplicity and practicality of its transformative message and seized the opportunity to create his own EOS practice. Today, he's an expert EOS Implementer with 750-plus sessions of real-world experience across an array of industries. Fusing three decades of executive and entrepreneurial experience, he customizes EOS's proven system to each client's unique situation and needs. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.   

Sebastian Zelger, born in 1988 in Germany, is the CEO of Liqui Moly USA. His early experiences with low-paying and physically exhausting vacation jobs during high school fueled his determination to pursue higher education and a successful career. While studying, Zelger gained hands-on experience at prominent companies like Porsche AG in Stuttgart and Carl Zeiss in Aalen. In 2014, Sebastian joined Liqui Moly as a junior export sales manager, where he underwent two years of intensive training. His hard work and dedication paid off when he was appointed CEO of Liqui Moly USA. At the start of his leadership, the company had just 10 employees and annual sales of $10 million. Over the span of eight years, Zelger successfully grew the business, expanding the team to over 70 professionals and increasing sales to more than $100 million annually. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County. Learn more about Ric at www.ricfranzi.com.