Podcasts about pens

Mark starts the second hour of the show talking to Paul Zeise about the Sidney Crosby rumors as well as about the last Steelers game, before being joined by former Pirates play-by-play announcer Lanny Frattare. Ask Mark Anything!See omnystudio.com/listener for privacy information.

Mark starts the second hour of the show talking to Paul Zeise about the Sidney Crosby rumors as well as about the last Steelers game, before being joined by former Pirates play-by-play announcer Lanny Frattare. Ask Mark Anything!

Congrats to Pat Harris! Check out his new book "A Season On The Drink!"

Congrats to Pat Harris! Check out his new book "A Season On The Drink!"

Mon enfant, J'ai beaucoup d'Amour pour toi. Je suis ton Berger; tu n'as rien, rien, rien à craindre. Je suis toujours avec toi, où que tu sois et quoi que tu fasses. Parce que l'Amour nous aime, nous devenons l'amour!  

In this episode of The Penguins Collective Podcast, Josh and Louie dive into the latest buzz surrounding a potential sale of the Pittsburgh Penguins — and what it could mean for the franchise's future. From roster shakeups to cap strategy, we're diving deep into what it all means for the team heading into next season — all from a fans-first perspective.

Tras la acción de la semana 1 de la temporada este es nuestro análisis de 3 de los temas más relevantes que nos dejó el fin de semana.

Colombo & Company | 09.09.25 H1: Chicago crime, "just let it happen!" | Lebron James pens an essay for Chinese state newspaper Co-hosted with Crane DurhamSee omnystudio.com/listener for privacy information.

Petite perle précieuse que Je porte sur Mon Coeur, Je veux t'exprimer Ma joie de te regarder, de te contempler, le jour et la nuit. Tu es un baume pour Mon Coeur blessé. J'aime ces moments d'intimité que tu Me permets d'avoir avec toi. Parce que l'Amour nous aime, nous devenons l'amour!  

See omnystudio.com/listener for privacy information.

In episode 273 of the Parker's Pensées Podcast, I'm joined by Dr. Yujin Nagasawa to discuss his new book, The Problem of Evil for Atheists. It's a fantastic book that summarizes the start of the art of the problem of evil literature in the philosophy of religion but it also breaks new ground as Dr. Nagasawa advances new problems of evil for atheists and multiverse pantheists, as well as traditional theists. He also points to some ways to get past these problems, especially for theism. Find the book open source here: https://academic.oup.com/book/56378→Sponsors/Discounts Check out https://murdycreative.co/PARKERNOTES and use promo code PARKERNOTES at check out for 10% off your entire order!!Grab a Field Notes notebook or memo book wallet like the one from the video from my affiliate link here to support my work and use promo code PARKERNOTES for 10% off your entire order: https://fieldnotesbrand.com/products/daily-carry-leather-notebook-cover?aff=44I'm finally a Saddleback affiliate so if you like their stuff buy something from my link and you can also support my work! Check out the catalog here: https://saddlebackleather.com/leather-moleskine-cover-medium/?ktk=d0pac01BLWJmZWY1MmZiYTFiJoin this channel to get access to perks:https://www.youtube.com/channel/UCYbTRurpFP5q4TpDD_P2JDA/joinJoin the Facebook group, Parker's Pensées Penseurs, here: https://www.facebook.com/groups/960471494536285/If you like this podcast, then support it on Patreon for $3, $5 or more a month. Any amount helps, and for $5 you get a Parker's Pensées sticker and instant access to all the episode as I record them instead of waiting for their release date. Check it out here: Patreon: https://www.patreon.com/parkers_penseesIf you want to give a one-time gift, you can give at my Paypal: https://paypal.me/ParkersPensees?locale.x=en_US Check out my merchandise at my Teespring store: https://teespring.com/stores/parkers-penses-merch Come talk with the Pensées community on Discord: dsc.gg/parkerspenseesSub to my Substack to read my thoughts on my episodes: https://parknotes.substack.com/

Leicester City confirm the arrival of goalkeeper Francisco Vieites, who joins us on a two-year contract, subject to international and league clearance. #LCFC #Transfers #transferwindow #transferwindow2025 #freesigning #Leicester #Leicestercity #leicestercityfc #epl #foxes #championship #efl #football #soccer Hosted on Acast. See acast.com/privacy for more information.

El polémico analista y parlamentario Juan José Rodríguez Prats, explora escenarios poco comunes para él. Desde los más sencillos hasta algunos complejos. ¿Siempre supo que sería político? ¿Es un “mecha corta”? ¿Pensó en dejar la actividad, el retiro está en puerta? ¿Cuándo se dio cuenta que no era un político popular? ¿Fracasó su generación? ¿Fue una de gobiernos fallidos? ¿Cómo habría sido como gobernador? ¿Tuvo posibilidades reales? ¿En qué basa su dicho de que cada vez será más difícil defender a AMLO? ¿Cómo ve a los hijos de Obrador? ¿Su propia familia pagó el precio de su pasión por la política? ¿Sus amigos? ¿Cuál es el saldo para él, tras tantos años? ¿Cómo se perdió la amistad con Andrés Granier? ¿Haría algo distinto de tener la oportunidad de corregir? ¿Hay amargura? ¿Se equivocó al romper con la dirigencia nacional del PAN? ¿Se arrepiente? ¿A quién admira hoy? ¿Qué expectativa tiene Tabasco? ¿Su clase política? Sigue aquí los detalles de la entrevista.

No podcast ‘Notícia No Seu Tempo’, confira em áudio as principais notícias da edição impressa do jornal ‘O Estado de S.Paulo’ desta segunda-feira (08/09/2025): A decisão do Banco Central de bloquear a venda de parte do Banco Master para o Banco de Brasília (BRB) deixará fundos de pensão e pelo menos um banco estatal expostos ao risco de calote. Essas instituições fizeram investimentos em letras financeiras do Master, que não têm garantia do Fundo Garantidor de Créditos (FGC), informam Alvaro Gribel e Gabriel Baldocchi. Entre essas instituições, estão o Banco da Amazônia; a Rioprevidência, fundo de previdência que administra recursos dos servidores públicos do Estado; e a Amapá Previdência, que tem entre os seus conselheiros o advogado Alberto Alcolumbre, irmão do presidente do Senado, Davi Alcolumbre (União-AP). E mais: Política: Ato em defesa da anistia faz aceno a EUA e cita ‘tirania de Moraes’ Metrópole: PF acusa agências de receberem R$ 331 milhões do crime organizado Esportes: Verstappen faz valer a pole e vence GP da ItáliaSee omnystudio.com/listener for privacy information.

Qu'est-ce que la pensée positive (et ce qu'elle n'est pas)La pensée positive, ce n'est pas se dire que « tout est parfait » ni se voiler la face devant les difficultés.C'est plutôt une manière d'orienter son esprit vers ce qui est constructif et utile pour l'action.Elle s'appuie sur un mécanisme psychologique bien connu : le biais de focalisation. En d'autres termes, ce sur quoi vous concentrez votre attention prend plus de place dans votre esprit — et influence directement vos émotions et vos comportements.Pourquoi la pensée positive est-elle si efficace ?Les recherches en psychologie et en neurosciences démontrent plusieurs bénéfices majeurs :Elle réduit l'impact du stress et de la peur d'échouer.Cette dynamique favorise une meilleure prise de décision sous pression.Enfin, elle stimule la motivation et l'engagement sur la durée.Les sportifs de haut niveau qui utilisent l'autosuggestion positive récupèrent plus vite après un échec.Dans ce podcast, découvrez les 3 outils simples pour activer votre dynamique positive.

Tasmanian musician and long-time footy supporter, Charles Touber, joins Kaz and Tubes to discuss the chant-worthy anthem he’s written for the Tasmanian Devils.See omnystudio.com/listener for privacy information.

Mon tout-petit, Ma toute-petite, demeure dans la très grande humilité. Plus tu descends dans l'humilité, plus tu t'approches de Moi et plus tu deviens capable d'accueillir Mon Amour. Plus Mon Amour te transforme, plus tu peux être comblé de charismes. Parce que l'Amour nous aime, nous devenons l'amour!  

GET THE QUACK MONTH SHIRT HERE:

durée : 00:23:03 - Orthodoxie - par : Alexis Chryssostalis - Une émission sur quelques écrits de Nicolas Vélimirovitch, évêque serbe mort en 1956, dont la sainteté a été proclamée en 2003. Ces textes sont parus dans une traduction française aux Éditions des Syrtes, sous le titre "Pensées sur le bien et le mal suivies de Leçons spirituelles". - réalisation : François Caunac - invités : Lioubomir Mihailovitch Traducteur d'ouvrages serbes

Dans le parcours parfois complexe de l'orientation, il est facile de se sentir perdu face à la multitude d'informations à retenir. Le calendrier de l'orientation AZIMUT est l'outil indispensable pour ne rien manquer et rester serein tout au long de l'année.Pensé pour les parents, ce calendrier regroupe toutes les dates clés de l'orientation en un seul endroit. Plus besoin de chercher sur des dizaines de sites : tout est là.Il vous informe des salons d'orientation à venir, pour rencontrer des écoles, poser vos questions et affiner votre projet. Vous y trouverez également les Journées portes ouvertes (JPO) de nos partenaires : une occasion unique de découvrir les campus, les formations et l'ambiance des établissements. Il recense aussi les webinaires thématiques organisés par AZIMUT et nos partenaires tout au long de l'année. Pratiques, interactifs, accessibles en ligne, ils vous permettent de vous informer à distance, où que vous soyez.Autre atout majeur : l'intégration des dates officielles de Parcoursup, dès qu'elles sont connues, pour ne manquer aucun délai important (inscriptions, vœux, confirmation, réponses…). Avec AZIMUT, fini les oublis ou les démarches de dernière minute.Les vacances scolaires y sont également indiquées, pour organiser vos visites ou planifier du temps pour travailler sur l'orientation en famille.Le calendrier est mis à jour régulièrement, ce qui garantit la fiabilité des informations. En un coup d'œil, vous avez une vision claire de ce qui vous attend.Que vous soyez en pleine réflexion ou déjà sur un chemin bien tracé, le calendrier de l'orientation AZIMUT vous accompagne à chaque étape.Rendez-vous sur notre site : https://azimut-orientation.com/calendrier-orientation/ℹ️ SUIVEZ L'ACTUALITÉ DE L'ORIENTATION Inscrivez-vous à l'Hebdo de l'orientation : https://azimut-orientation.com/abonnez-vous-a-la-newsletter/ ( vous recevrez un cadeau de bienvenue)

Dans ce nouvel épisode, l'animateur a le plaisir d'accueillir Mme Labrisky, une passionnée du bien-être et une entrepreneure reconnue dans l'industrie de la santé.Mme Labrisky partage des réflexions sur son parcours de promotion de meilleures habitudes alimentaires et de développement personnel. Elle souligne l'importance de la conscience de soi, de l'alimentation consciente et de la pensée positive.La discussion aborde sa transition de la création de recettes santé vers le lancement d'une large gamme de produits alimentaires en épicerie, ainsi que les défis rencontrés dans l'industrie agroalimentaire. Elle évoque aussi ses projets futurs, dont une nouvelle académie et une approche axée sur le bien-être holistique.La conversation touche également à ses luttes personnelles, à l'importance de célébrer ses réussites et à sa foi inébranlable dans le potentiel humain. Les grands thèmes abordés incluent l'entrepreneuriat, l'intuition, le pouvoir de la pensée positive et l'équilibre entre vie personnelle et professionnelle.

Mon enfant, aucune souffrance qui se présente à toi n'est inutile. Qu'elle soit petite ou grande, légère ou profonde, courte ou longue, elle est d'une très grande importance pour toi. La souffrance est aussi nécessaire à l'être humain pour son épanouissement, que la pluie à la plante. Parce que l'Amour nous aime, nous devenons l'amour!  

Mon enfant, laisse-toi aimer. Plus tu deviens malléable, plus tu deviens un instrument que Je peux utiliser; plus tu éprouveras de joie à être fidèle à tes oui, tout en étant libre de dire non après un bon discernement. Tendrement, Je t'aime. Parce que l'Amour nous aime, nous devenons l'amour!  

Salut c'est Ibby,Dans cet épisode, on parle des pensées négatives. Celles qui t'envahissent, qui te paralysent et qui finissent par t'empêcher d'avancer. Je t'invite à les regarder en face, à comprendre d'où elles viennent et surtout à ne pas les laisser prendre le contrôle de ta vie.Je partage avec toi des réflexions et des conseils pour les transformer en moteur plutôt qu'en frein. Parce que tes pensées, si tu apprends à les canaliser, peuvent devenir ta plus grande force. Tu n'as pas à rester prisonnier·e de ton mental, tu as le droit de créer un espace de paix à l'intérieur de toi.Alors prends un moment pour toi et rejoins-moi dans cette réflexion bienveillante. Rappelle-toi : le plus bel amour, c'est celui que tu te portes à toi-même.N'hésite pas à lâcher un 5 ⭐️⭐️⭐️⭐️⭐️ et un petit commentaire

In this episode of The Penguins Collective Podcast, Josh and Louie break down the Penguins' offseason moves and analyze the bold decisions made by GM Kyle Dubas. From roster shakeups to cap strategy, we're diving deep into what it all means for the team heading into next season — all from a fans-first perspective.

Research done right here in the Maritimes indicates no. But there are places in the world where some kinds of sharks are drawn to aquaculture pens for some reasons. Alex Mason's interview with DFO research scientist Marc Trudel is followed by an extended version of his conversation with shark researcher Chris Harvey-Clark.

Aujourd'hui, Bruno Poncet, cheminot, Emmanuel De Villiers, chef d'entreprise, et Barbara Lefebvre, professeur d'histoire-géo, débattent de l'actualité autour d'Alain Marschall et Olivier Truchot.

durée : 00:03:14 - Le Regard culturel - par : Lucile Commeaux - Des chanteuses de k-pop qui chassent des démons dans un univers animé survitaminé : voilà le pitch du nouveau film le plus vu de Netflix, "Kpop Demon Hunters". Un produit de consommation bourré d'ingrédient magiques plutôt indigeste.

Aujourd'hui, Abel Boyi, éducateur, Charles Consigny, avocat, et Flora Ghebali, entrepreneure dans la transition écologique, débattent de l'actualité autour d'Alain Marschall et Olivier Truchot.

Peut-on réconcilier l'écriture manuscrite et la productivité numérique ? C'est le défi relevé par PaperSlate, une jeune entreprise française qui lance un tout nouveau bloc-notes numérique, à la croisée du papier et de l'intelligence artificielle. Dans cet épisode, je reçois Ruben Dahan, cofondateur de PaperSlate, qui nous présente ce produit innovant conçu pour les professionnels.Pensé comme un outil de travail à part entière, ce bloc-notes repose sur un écran e-ink, un stylet passif, et une interface minimaliste, le tout propulsé par un système Android ouvert. L'objectif ? Offrir un appareil sans distraction, capable de retranscrire automatiquement le texte manuscrit, mais aussi les formules mathématiques, diagrammes, et schémas, grâce à une couche d'intelligence artificielle.Dans cette interview, Ruben Dahan revient sur :La genèse du projet et son héritage familial issu de la liseuse française Bookeen.Les cas d'usage visés : professionnels nomades, avocats, notaires, architectes, enseignants…Les choix technologiques : écran e-ink rétroéclairé, compatibilité Google Play Store, stylet sans batterie.Les différences entre les deux modèles (standard et Pro), avec un positionnement tarifaire agressif.L'importance de concevoir un produit sans distraction, axé sur la productivité pure.Les fonctionnalités phares : export automatique vers le cloud, configuration personnalisée, service client réactif en français.-----------♥️ Vous aimez ce podcast ? Soutenez-le !https://donorbox.org/monde-numerique

durée : 00:57:44 - Avec philosophie - Le mot se développe en France au 17ᵉ siècle, mais s'entoure, dès son apparition, d'une certaine ambiguïté. Le libertinage ne se laisse pas facilement appréhender. Que nous dit-il ? - invités : Michèle Rosellini Maîtresse de conférences en littérature française du XVIIème siècle à l'ENS-LSH de Lyon.; Adrien Mangili Docteur du Département de français moderne de l'Université de Genève

Un acteur du monde du foot est l'accusé du soir. Il est ensuite défendu avant le verdict du juge.

¿Pensás que tener una web es caro, complicado o que ya no sirve para nada? Esos mitos te están haciendo perder clientes y dejar tu negocio en manos de las redes sociales. En este episodio vengo a decirte porqué sigue siendo clave tener tu propio sitio web y cómo la IA se convirtió en tu mejor aliada para crearlo.

Denise and Sarah kick things off with something lighthearted—our recent Instagram poll on pen preference. Yes, pens! Because sometimes delighting in the little things—like whether you love a bold gel pen or a fine-tip ballpoint—really does matter.Then we'll turn to something deeper as we hear Dawn's story from Italy. She shares how God has been at work in her life and how attending the Velvet Ashes In-Person Retreat opened the door for her to say yes to sabbatical. You won't want to miss this beautiful reminder of God's invitation to rest and renewal.We want to share more of your stories this season on the Legacy podcast! Do you have a story of a way you have seen God work? A way he has brought comfort or joy in a hard season? A cool answer to prayer? Email us at info@velvetashes.com if you are interested in sharing your story on a future podcast! Sign up for the VA Monthly NewsletterCheck out the ⁠Re-entry Retreat⁠Find out more about this year's ⁠Equip Conference⁠ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Velvet Ashes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Velvet Ashes on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Featured music is "Daughters and Sons" by Eine Blume. Check out more from them on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠iTunes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or wherever you get music!We are grateful to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Barnabas International⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for sponsoring this podcast! Barnabas is a member care organization that shepherds global workers and trains global shepherds. Learn more about them ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.List of people's favorite pens from our recent poll: S-GelsZebra fine pointSharpie fine tipG2 .038Pentel RSVPBIC fine point ballpointFelt tipSharpie gel 0.38Sharpie S-Gel 0.7Papermate Ink Joy (many colors)Bic Cristal Xtra Life ballpoint - blueG2 (cheaper pens)Lamy fountain penPilot precise v5 RT 0.5Sharpie gel penZebra Z grip retractableG2 gel penLePenClip Click IncMr PensBic click stickSharpie S-Gel .07 mm medium tipPentel black pensJapanese Frixion pensPapermate Profile

GET THE QUACK MONTH SHIRT HERE:

Le concept de "crime de la pensée", exposé par George Orwell dans son roman 1984, nous permet d'aller au cœur de sa réflexion. Comment une dictature peut détourner la philosophie, pour la mettre au service de la domination politique ? La thèse d'Orwell, présentée fidèlement dans cet épisode, soulève l'un des problèmes contemporains les plus essentiels : la relation entre le pouvoir et la pensée.➔ Regardez la version vidéo de cet épisode : https://youtu.be/tucQqnXDNyE➔ Rejoignez-moi sur Patreon : https://www.patreon.com/ParoledephilosopheMembre du Label Tout Savoir. Régies publicitaires : PodK et Ketil Media._____________Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Happy International Workers Day, everyone! If you get a long weekend, we really hope you make the most of it. (Andy's going to the SF Pen Show, for example!) Before we go off and celebrate, we're coming atcha with some new Fresh Points, including some new Blackwings, a cool film camera, and the question that plagues our minds, “why is loose leaf paper so terrible?”. Show Notes and LinksErasable PatreonErasable Podcast Discord inviteAEnima by ToolIn Case You Were Napping by PusciferTrue Writer Killarney fountain pen Automatic Noodle by Annalee NewitzLessons in Magic and Disaster by Charlie Jane AndersSlow HorsesMission Impossible Final ReckoningSnipe Hunter by Tyler ChildersBlackwing Volume 292Kodak EtkarNahvalur TriadBlackwing x Fender San Francisco Pen ShowMonoc Evo by Schon DesignYour HostsJohnny GamberPencil RevolutionAndy Welfleandy.wtfTim Wasem

durée : 00:58:53 - Concordance des temps - par : Jean-Noël Jeanneney - Existe-t-il une spécificité des intellectuels dans une révolte armée ? Alya Aglan revient sur la vie et le combat de Jean Cavaillès, ce résistant de la première heure, tombé injustement dans l'oubli. - réalisation : Vincent Abouchar - invités : Alya Aglan Historienne de la Seconde Guerre mondiale. Elle a codirigé avec Jean-Pierre Azéma "Jean Cavaillès résistant ou la Pensée en actes" (Flammarion, 2002)

Donna Leon's memoir, "Wandering through Life," gave her fans a colorful tour through her life, from childhood in New Jersey to adventures in China and Iran, to her love of Venice and opera. Nowhere, however, did she discuss her writing life.Now in her new collection of essays "BACKSTAGE: Stories of a Writing Life," Donna reveals her admiration for, and inspiration from, the great crime novelists Ruth Rendell and Ross Macdonald, examining their approach to storytelling as she dissects her favorite books of theirs. She expresses her love for Charles Dickens's Great Expectations and her appreciation for Sir Walter Scott's generosity of spirit. And she chronicles the amount of research she undertakes to be able to present her characters and work authentically.

Happy Labor Day weekend,   Switchers is a time-travel, coming-of-age thriller praised for its fast pacing and compelling characters.   Sponsored by author Robert Kamarowski, Moravian Sons Distillery and Doc Chavent.   It's about a group of suburban teens in 1996 who get pulled into a time travel war against their adult selves, who time-travel by body swapping with their teen counterparts. They're all trying to get back to the safety of 1996 before the time travel window closes permanently.   Listen in for a chance to win a signed copy of Switchers. Copyright (c) 2025. Emma Blogs, LLC. All rights reserved.

There are rumors Penn State hockey and Michigan State will play an outdoor game at Beaver Stadium. Gavin McKenna is the top prospect in all of hockey. Can the Pens find a way to land McKenna? TK thinks Evgeni Malkin is the most underrated player in hockey history. TK played in the Winter Classic in Buffalo.

Hour 1 with Joe Starkey and Tyler Kennedy: There are rumors Penn State hockey and Michigan State will play an outdoor game at Beaver Stadium. Can the Pens find a way to land Gavin McKenna? Multiple people around the Penguins expect a sale to the Hoffmann family soon thinking "it feels real." The money seems to be more than what Mario Lemieux and Ron Burkle want to spend.

By Matthew Nemeth Welcome to The United Cast, our podcast for Man United, this, for our Grimsby Town 2-2 Man United (12-11 Pens) Click here for the ad-free podcast Click here for a list of our iTunes feeds. Information matthew@entertainmenttalk.org Read More

Mark is joined by Steigy to talk the Penguins Hall of Fame. Guy Gadowsky, Penn State Hockeys Head Coach joins to talk about the season ahead for the Nittany Lions. Ask Mark Anything! See omnystudio.com/listener for privacy information.

Mark is joined by Steigy to talk the Penguins Hall of Fame. Guy Gadowsky, Penn State Hockeys Head Coach joins to talk about the season ahead for the Nittany Lions. Ask Mark Anything!

John Doll lives in San Francisco. His novel, "St. James Park," is a 1933 noir set in San Jose, about a kidnapping of a department store heir. It came out August 19th, 2025.

The Steelers preseason is over. Bubba Chandler is now a Pirate. Pitt gets ready to debut 2025 against Duquesne in football, but won't play them in basketball. And the Hoffmann family is allegedly interested in buying the Penguins. Learn more about your ad choices. Visit megaphone.fm/adchoices

GET THE QUACK MONTH SHIRT HERE:

Kiera is joined by Zaneta Hamlin, owner and founder of Cusp Dental Boutique. Zaneta, who built her practice from the ground up, shares with Kiera her journey, reflecting on what got her to this point and what she would've changed and focused more on if she were to start over again. Plus, Zaneta talks about how she's turned even the smallest items and exchanges into branding opportunities for her practice. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today I am so giddy. I have one of my favorite humans in the entire world. Like that is not an exaggeration. She's got a million dollar smile. She's one of the funniest people I've ever met. She makes me laugh all the time. She really does. Like Zaneta when you smile, is the world just makes like it's just a happier place. Zaneta Hamlin, one of my favorite doctors. This woman can brand like nobody's business. Surprise fact, I even have her all of her branding sitting here. I have her stickers.   I love the business card. That was my favorite thing that you added in for me was a business card for me. But Zaneta Hamlin, one of our clients, one of my faves, welcome to the podcast today. How's your day today?   Zaneta Hamlin (00:39) Great, how are you? I'm happy to be here in the chat.   Kiera Dent (00:43) I'm so happy to have you. My day has been amazing. It's been podcast day and by far my favorite podcast is you today. So I'm really, really excited because I have wanted this podcast to come out for so long. So Zaneta I don't want to like do you a disservice. I just said a few things as to why I wanted you to come on the podcast. Like I said, being a part of our community, I just watch you and something I've noticed about you since literally the day one is you dress incredibly well and you're always branded. Like you're a walking   machine of branding every event I've seen you at you have Cusp Dental I know where you are I know your colors you have everything branded you think so intentionally but you're just an amazing human so Zaneta kind of tell us and honestly I want to go with you and do ⁓ dentistry in other countries that's something that you and I are gonna do outside of that so to fill our listeners in a little bit Zaneta kind of walk them through who is Zaneta Hamlin how did you get to be into Cusp Dental just kind of give us a little background on who you are the dentistry you do   Zaneta Hamlin (01:29) Absolutely.   Kiera Dent (01:40) Whatever you feel like sharing, this is Zaneta's time. And I want everybody to get to know you because you're just an amazing human. So walk us through, how did you get from where you were to where you are today?   Zaneta Hamlin (01:46) Bye.   So am   a second generation dentist. ⁓ I started off as an associate. I went to my dad's alma mater, went to Howard University College of Dentistry around this area in the Virginia Beach Hampton Roads area. I would say Howard is the real HU, so that's going to probably offend some people great. Yes, yes.   Kiera Dent (02:01) Amazing.   That's okay. She's here for it. There's no shame. Zenita, this is your podcast. You get to say whatever you want   today. No filtered.   Zaneta Hamlin (02:19) yeah. So second gen dentist, ⁓ I started off as an associate. So I associated for about nine years, ⁓ until I, ⁓ birthed the idea for Cusp Dental Boutique. It was initially going to be an acquisition. That was the plan I was with, ⁓ coaching prior, but it was more, it was geared more towards, ⁓ acquisitions and   That didn't work out for me. ⁓ just, everything just didn't work out. And the type of practice that I was looking to create ⁓ just didn't fit in the other practices. So ⁓ my husband actually found the space that we are in ⁓ and we just built it from scratch. It was a shell. ⁓ And then we have Cusp Dental Boutique. Now, ⁓ yeah, I do like to brand. So.   Kiera Dent (03:12) That's amazing.   Zaneta Hamlin (03:17) you   Kiera Dent (03:17) Please do, I want you   to, because I also hope people hear, like I said, I brought you on for a reason, Zaneta. This is where I want you to brag. I want you to share about who you are, because I think so often we don't, and so many times dentists feel they're doing it all alone. So trying to bring different dentists, different perspectives. So brag, Zaneta, I'm gonna brag about you too. So this is your show, brag as you should.   Zaneta Hamlin (03:38) I do love my practice. I love how we do things differently. There's a lot of technology. mean, lately I've had a few temps in my office. And so just having the temps has shown me how much my office does that others don't. And so, the expectations are bit higher with what they should do. ⁓ But everyone comes in and like, my gosh, this doesn't feel like a dental office. doesn't smell like a dental office.   ⁓ even the swag they get is different. Now, yeah, I'll give the Cusp Dental Boutique chapstick or things like that, but the koozies, the ⁓ wine tumblers, because you can have wine. ⁓ I think one of the things that you might be referring to is ⁓ my luggage ⁓ cover.   Kiera Dent (04:18) Why not? Why not?   Yes. Yes.   Zaneta Hamlin (04:30) I   do have that because look, your bags, when you check a bag, even if you are rolling, like it's carry on, people see it as you're dragging it wherever. So it's advertising, you know, they might be in a different state. You might come visit Virginia Beach. You what? I was on a flight to Detroit and I saw, you know, this Cusp Dental Boutique. I want to see where that is. Maybe they have an emergency. Top of mind.   Kiera Dent (04:37) Mm-hmm.   don't   disagree with you. This is why I brought you on the podcast because the way you think about branding and advertising, like I remember meeting you first at this conference and like you're repping it. Like you've got your Cusp Dental Boutique and it makes me so happy because that's also, think why you do so well in your practice. Like you love what you've built. You can see the love and the passion and the pieces. Yeah. The luggage. just wrote it down. Dental A Team needs to freaking put those on because we travel everywhere. Think of how many dentists are traveling to conferences and we are not branding. So   Zaneta Hamlin (05:22) All the time, yes.   Kiera Dent (05:27) Dental A Team, if you're listening, which most of them do, ⁓ surprise, maybe it'll be your holiday present. Shelbi, we need to get these. So, you know, there we go. Yeah, it's brilliant.   Zaneta Hamlin (05:33) There we go.   They are great.   Nobody's gonna rep your brand better than you. So if you aren't proud of it, you know, so you gotta rep it. And yeah, I put it on anything. We went, ⁓ our family went on a Disney cruise, our first ever Disney cruise. And I just randomly saw, cause ⁓ a sorority sister of mine told me we need those ⁓ clips for your beach chair to put your towel on so it doesn't fly away.   Kiera Dent (05:45) Mm-hmm. I love it.   ⁓   right. Of course. Of course you can.   Zaneta Hamlin (06:03) Well, I happen to find there are stretchy versions, like ⁓ elastic versions, and you can customize them. So of course, mine, one side says   Cusp Dental Boutique, the other side says Cusp Untethered. So either way, you're getting something. And it went on. So on the Disney Cruise, you could see four chairs. Cusp Dental Boutique, Cusp Untethered. You know.   Kiera Dent (06:19) Something.   Amazing.   It's incredible. So, okay. So I think Zaneta, something that you do so well is you built this practice. And I mean, even, I think people seeing the clips of this online, I mean, you doesn't even look like you're sitting in a dental practice. Like you're in this very different vibe, different feel. So walk me through how has it been being an owner? And then I want to go through like what have been the struggles, what have been the good things? Like you have this amazing space, people you've got raving fans.   Like you have built this boutique dental practice, which I think is so great to stand out when I think dentistry has been a little bit tricky. And I think you're doing a great job of that. And then we're going to pivot to like some of your favorite brand. I mean, she's already listed her luggage covers. can like literally Zaneta. feel like if there's something she can put a logo on, she will like, it is like, Oh, I could put this here. I could have a bracelet. I mean, your jacket, I guarantee you there's a Cusp Dental pin. I guarantee. Yep.   Zaneta Hamlin (07:15) Really.   yeah,   I mean the back of my jean jacket says untethered on it.   Kiera Dent (07:26) It's all there. She's constantly, it's constant. Like Zaneta, I think you are one of the few people that thinks in their branding so much that it is a part of you. It's what you do. It's who you are. It's not like I'm Zaneta and here's work and here's Zaneta. It's I am these pieces. So walk me through, you started this scratch start. How's it been going?   Zaneta Hamlin (07:27) The symbol is right there.   you   Kiera Dent (07:50) The wins, the stresses, the struggles, like where are you at on the business ownership path?   Zaneta Hamlin (07:56) I mean, there have been ups and downs. I will be very honest and frank about that. I've never been a business owner. So this is my first kick at it. ⁓ But I'm very frank with my team, like, hey, guys, I'm learning too. And I rely on them to also give me their feedback. Now, I always take it into consideration. It doesn't always mean like, hey, we're going to do what you recommended this time around. But I do like to listen to them and see what they think, because they have great ideas. But you won't know unless you actually listen to them.   It's been up and down. Like when people opt to leave the practice to go somewhere for whatever reason, ⁓ I've taken it personally in the past. Now, ⁓ my gosh, I mean, hopefully Dana has seen how much I've grown in that department.   Kiera Dent (08:38) I was,   I would agree. Dana's been coaching you for quite a while and Zenita, I will even say not being in the day to day with you all the time, you have grown exponentially. It used to be this, I remember being in the Dr. Masterminds, different places. It was just this like complete stress. And I feel like you have definitely grown as a business owner, as a leader, and I'm really proud of you. And you seem happier, but you still haven't lost your flair of like loving your practice. Like it didn't jade you even though it stressed you out. And agree, Dana, Dana will for sure be watching this and she will be so proud of you.   She already is, but you have definitely grown in the time that we have known you. And I'm really proud of you because I don't think everybody does grow. Some people just stay stagnant, but you have wanted to grow. You've wanted to evolve. You listen to what people say. You've made friends in our community. You and Christie have become BFFs. Christie Moore, she's been on the podcast too. Super excited to hang out in person, but you do a good job of executing and implementing Zenita. You're very humble. You're very coachable. And you're also just a ton of fun. Like you keep the Zenita piece of you while also growing and evolving too.   Zaneta Hamlin (09:38) Thank you. Yeah, I mean, it's there's no way you can't change stuff if you don't accept it. Because if it was working the way you were doing it, then why are you coaching? So no, it's it's been up and down. I've learned to delegate. I wasn't doing that before. And I'm still learning to ⁓ give deadlines because sometimes I will suggest that something needs to be done and not say when I need it done by and in my mind, that means you've done it already.   Kiera Dent (09:45) Right.   Zaneta Hamlin (10:04) ⁓ so working on that, but I am doing better with letting others, ⁓ do things for me and that I don't have to do all of it. And I have a great team that understands that I will do it all if not, if they don't step in and they will be like, no, no, no, I got it. You go do something else or maybe go eat. about that? so, ⁓ I think it's who you surround yourself with that. ⁓   Kiera Dent (10:18) Mm-hmm.   Yeah. Yeah. Good.   Zaneta Hamlin (10:33) helps and like you mentioned like Christie, for example, I was talking to another doctor when I went to a master class a couple of weeks ago for the AGD and he was telling me like, hey, when you are looking to move your practice into different levels, like moving up, like for example, me, you know, trying to add an associate and grow, he was like, talk to people who have done it or people who ⁓   Kiera Dent (10:54) Mm-hmm.   Zaneta Hamlin (11:02) have been in that seat before, or coaches that can help you. And I was like, well, definitely my coach can help me with that. And to like, you know, talking to somebody like Kristy, who's been there, done that, probably even read a book about it, you know. So ⁓ it's who you surround yourself with too, that can help you.   Kiera Dent (11:20) Yeah, no, I think you've done an amazing job and it's just fun. It's fun to watch you evolve as a leader. It's fun to watch you. I mean, I remember some of our first emails were I'm staying here so late. Everything's on my plate. I don't know how to do this to now hearing you of I delegate and I built this culture of a team that knows who I am. They give it had to change yourself as Anita. That's something I love about you is I don't feel you. There's been a huge change of Anita. I think there's been like Zenita 2.0 is Anita 3.0.   where you just keep like, keep the core of who you are, but you evolve as your business evolves and like letting the team know, yes, this is who I am and this is what I'm expecting. And I'm very honest and very frank. I think it's really helped you tremendously. And like, let's give some snaps. You are bringing in an associate. You are evolving your practice. You are growing into these things. And so if you were talking to somebody, say in your shoes, they just found this space, they found the shell. They're super excited. There's Anita, who you were at the beginning.   Zenita today, what would you maybe tell that practice owner of some things of like, hey, as the wiser version of me, this is what I would maybe do or I would execute on XYZ or I would do this again of something that I did. What would you say are some of those tips you would give maybe a Zenita coming in doing a similar path?   Zaneta Hamlin (12:36) probably would have learned to delegate earlier. I think, yeah. Yeah.   Kiera Dent (12:40) I agree.   Yeah, I remember   some long emails and some hard nights on NotDelegate and a lot of hours at the practice unnecessarily.   Zaneta Hamlin (12:48) Yeah   I was quick focusing it. Don't do quick,   you can, but why? know, like, I can't believe I did that and how much time I put, but it's interesting though, like some, the things that I have delegated, I'm still busy. I still have to do things. it's like, now I'm like, how did I have time to do that? Like, no wonder why I was stressed. No wonder why I wasn't sleeping, you know, like, so I would have definitely, ⁓   Kiera Dent (12:57) I agree. I agree.   Yes.   Zaneta Hamlin (13:20) delegated sooner. I would have gotten an aura ring earlier. That's something she knows talking to her about. I would have gotten that earlier. ⁓ But I also would have trusted my intuition more a earlier. I mean, I did, but not at the level in which I do now. Like, for example, if I extend an offer or like,   Kiera Dent (13:24) Right? ⁓ It works great. Yes, agreed. Okay.   Zaneta Hamlin (13:49) you know, I make a decision, because I like to make decisions pretty quickly. Like it's this and we're going with it, right? I don't go back and like ponder it like, oh, did I really make this mistake? Like, was this a mistake? Should I have done this? Should I have done that? I've had those thoughts before, but then I quickly am like, no, no, no, it's, this is the way we should go if an offer was made and it wasn't accepted.   Kiera Dent (13:53) Mm-hmm.   Zaneta Hamlin (14:17) It's because that wasn't for me and it probably would have been a headache. You know, I've gone down that route with like negotiations and stuff like that. And I thought to myself, hey, had that actually worked, it would have been a disaster. So I'm glad it didn't. So definitely ⁓ intuition, like leaning into that and just going with the flow.   Kiera Dent (14:35) Yeah.   Mm hmm. No, and I do. I do think that there's so many times that we feel like there's all these other experts, which I do agree like great job. Kudos to you. You you jumped into consulting and you hired coaches and you talk to mentors and talking about Sheena and Christie like you use your doctor community around you and you work with other mentors. But I do believe that there's an internal knowing that I think we often lose by thinking I've never done this before. So how am I supposed to know? But I do think that there's a core knowing that   I really love that you brought that up, that people really do need to trust themselves. They need to execute on that more. ⁓ So many people are like, well, someone told me I shouldn't do this. And I'm like, but you know, like you know what you need to do and you're gonna, you'll figure it out and it will work. So, okay, I love your story and I love what you've done. And I'm so happy that you're sharing with other people. And now I wanna pivot to, let's talk about your branding. Talk me through, you said everything is branding opportunities. Every single possible thing that you do.   Zaneta Hamlin (15:18) It doesn't feel right.   Kiera Dent (15:36) Like has this always been a part of you? Did it just come with buying the practice? And then I want you to walk through some of the specifics that you do of branding intentionally, maybe even like who you use or where you get these things. Like, I don't think people realize like marketing is a lot easier than they think it is. You did a scratch start. So you have had to figure out how to market yourself with no money. So kind of walk us through like, how have you done this? How has the marketing been for you? How has it been finding more new patients like?   Zaneta Hamlin (15:54) Mm-hmm.   Kiera Dent (16:02) I don't know, whatever you want to take on this branding, because honestly, you are one of my queens of branding that I've met as a dentist. You do it so well. So walk me through just whatever, however you want to take this branding, marketing side of the business.   Zaneta Hamlin (16:15) No judgment. Okay. Ready? Okay. One of the cheapest things you can get and y'all don't, well, let's just go through it. So ⁓ pens. Okay. So I would go to Pens.com. They always run promos and stuff like that. Get some pens, get your favorite pen. ⁓ they send you, they'll send you something. See exactly. Yeah.   Kiera Dent (16:17) No judgment. I'm ready.   No judgment, we already put it there.   You do.   I have it. It's literally right there.   Zaneta Hamlin (16:42) What I, how I started was, mean, of course, Studio 88 did my logo, my colors and all that stuff. That was a process to get to what it is now, right? Because there were different versions of it, right? And then I started putting it on pens. So here's what I would do. would, when I go to a restaurant, family, friends, myself, whatever, you know, they give you a pen, a Bic pen or some whatever pen.   Kiera Dent (17:08) Mm-hmm.   Zaneta Hamlin (17:10) I will sign with my pen and I will leave that pen.   Kiera Dent (17:13) You're so clever. Okay, keep going.   I want to hear all these ideas. I'm writing them down by the way. They're brilliant.   Zaneta Hamlin (17:20) So   I always have a bajillion pens on me in my purse or in my pocket. wear scrubs, so I have them in my pockets and stuff. Like even where, like my car, where I take my car to get it serviced or I'll change whatever. They've got my pens floating around too. The wine shop that I go to with, that I have membership at, they've got my pens. They always ask me, what color is coming out next? You know, like, cause I do different colors based on different seasons, as long as it's within brand.   Kiera Dent (17:45) Smart.   Zaneta Hamlin (17:48) So I can tell when that pen was from because we've only been orange orders. And black was the last order we had. We have a teal one now. That was a mistake, but still I have 500 of them. So we're gonna work through that. Yeah. And then I also did a partnership with a restaurant that's not too far from my office, half a mile away. They're out by the water. They gave me gift cards that I can give to new patients.   Kiera Dent (17:54) That's incredible.   So we're giving them out. Yeah.   Zaneta Hamlin (18:17) I gave them a boatload of pens. So when they are having people sign their checks or whatever, you know, they finished their eating and all that stuff, they've got a Cusp Dental Boutique pen that people usually jack, they steal those. And so they've got 200 to sort through, whatever. So that's how I really started getting the brand out. I would wear what I had, if know, if I had t-shirts or something, I would wear those. Now I have sweatshirts and stuff too.   Kiera Dent (18:24) Mm-hmm.   Mm-hmm   Zaneta Hamlin (18:48) But it was just really wherever I can show folks. When I go with my kids to their games or their school or whatever, I might have something. And people ask, ⁓ are you the one that owns? Yeah, hi, you should come to this. You know, just really, so it could be anything. mean, again, pen is a simple and easy thing to do to carry, not a huge investment.   Kiera Dent (19:03) Yeah.   Zaneta Hamlin (19:16) you know, do that. And then when Stanley does promotions and they customize them, you do that too. Yep. Yeah. And koozies are cheap. ⁓ I use ⁓ Citi Paper. They are in Alabama. A friend of mine, another business owner, she's a pediatric dentist. Quinn, sent them or referred them to me and ⁓   Kiera Dent (19:23) On brand, on color. Excellent.   Zaneta Hamlin (19:44) They do all of my koozies, whether it's the regular size koozie or the tall ones, which we did one season for a beach, because we're right by the water. ⁓ And then even like our goodie bags, we don't do the traditional goodie bags at the office. They're cotton, because also check out the environment. I have to come up with something for my patients who bring theirs back to reuse them. Like, hey, maybe if you bring your bag back, so we can just refill it with your supplies if you need it.   Kiera Dent (20:02) Yeah.   Cute.   Zaneta Hamlin (20:14) ⁓ But things like that have been great and people love it because it's different. Now I use mine for like when I travel for makeup, like my makeup brushes. It's, you know, I've had patients that will use it for their sunglasses. We have Cusp sunglasses, which patients use when they're sitting in the chair anyway to protect their eyes and 90 % of the time they want to walk out with it anyway. So again, take it. has my logo.   Kiera Dent (20:25) Mm-hmm.   Take   it, please.   Zaneta Hamlin (20:44) Yeah,   take it. Yeah, by all means. So yeah, and sunglasses can be pretty cheap too.   Kiera Dent (20:47) ⁓   Mm-hmm. So what do you feel? Okay pens koozies sunglasses shirts sweatshirts reusable bags What do you feel are if I'm like on a budget? Pens obviously what else you feel has been I mean and also I'm hearing you you know your population You're by the beach. So you're thinking in beach like they're gonna want drinks. They don't want sand on those So koozies are gonna be great. Keep them cold. They're there   Zaneta Hamlin (21:02) Mm-hmm. Yes.   Kiera Dent (21:14) the towel thing at the beginning of the podcast. Well, yeah, that makes sense because you're at the beach. People need those are going to use those are going to see them. ⁓ I like what things would you say if I'm on a budget are going to be the best bang for my buck? I love the Stanleys. I didn't even think about like you're watching promotions on every single thing that your patients would use like sunglasses, clever. Again, you're a beach community. So what has been your best ROI?   Zaneta Hamlin (21:33) Yeah.   Yeah.   Kiera Dent (21:39) because branding is like awareness, but then there's also like, I need patients to come back with that. So what do you feel has been your best ROI that you could say these patients came from this if I could only choose like one or two of these items?   Zaneta Hamlin (21:53) If we, my team probably would have to help me with this, but if it's based on what people have asked for, I would say it's chapstick.   Kiera Dent (22:04) Interesting.   Zaneta Hamlin (22:05) Yeah, because you don't have to be at the beach to use chapstick like chaps you should keep these puppies moist like drink your water and Moisturize your lips ⁓ SPF all the things the chapstick folks have asked for like hey Do you guys still do the chapsticks because I think and I don't know I know there are different types, but the one we do is like the big daddy one I have one in my ⁓ pocket somewhere, but ⁓   Kiera Dent (22:14) Yeah.   You   Zaneta Hamlin (22:34) Um, people really like that. You know, someone once someone said to me, Oh yeah, a friend of mine was using it and I just liked how it went on. And, you know, she said she got at her dental appointment. I was like, Oh yeah. Okay. I'm glad you came because would you like one today after your appointment? can give you one.   Kiera Dent (22:52) because we've got   some and you can share them with all your friends.   Zaneta Hamlin (22:56) Yeah, so I think that has been great.   And then the koozies are the second ones because people ask for that again. You could be anywhere. I mean, my neighbors use the koozies when we're out in the neighborhood, you know, hanging out with the kids and stuff like that. So yeah. ⁓ look at that.   Kiera Dent (23:16) Mm-hmm.   Look at that. She has it. I'm telling you, this woman walks in her logo. I would not be shocked if you told me you had pajamas in it.   Zaneta Hamlin (23:28) That's it.   That's a good idea.   Kiera Dent (23:32) There you   go. Pajamas. know our team has been asking me for workout clothes, like tank tops. Um, and then also they want the branded shoes of Dental A Team shoes. So that way they're like, we do a different one every single year. Cause that way, like your team is always wearing stuff also. So like if it's stuff that they do, yes. Um, you can do that. We also found out you can make a custom Nikes. Uh, you can make other customs that.   Zaneta Hamlin (23:47) Yeah Chuck says it converse   Can you put lingo on   it?   Kiera Dent (24:01) So those are things, again, I haven't done it yet, but write down the, get your notebook. ⁓ But honestly, I think Zaneta, some of these things, even post podcast, if you can send me and we'll include it in the show notes, some of the suppliers that you use and some of the ideas that you have. like we've listed off, she's got the Stanleys that she brands, there's the ChapStick. But if you looked and if you saw on the video and if you miss it, it's not the cheap ChapStick. Like this is not a cheap ChapStick. There's some dental offices that give.   Zaneta Hamlin (24:29) They have...   Kiera Dent (24:30) Gross chapstick.   Zaneta Hamlin (24:31) yeah, the minis. I know!   Kiera Dent (24:33) The minis or the ones that just like get in your mouth and they taste disgusting or they like don't actually moisturize. They almost like dry it out worse. So you're like putting it on. ⁓ You know what I'm talking about. Excellent. Do you hear this? She's coming to our doctor in-person mastermind, which is in September and we're super excited about it. It's a doctor in leadership one and Zaneta is already thinking I'm bringing it for everybody. And that's not because these dentists.   Zaneta Hamlin (24:40) Yeah.   Yes. you're getting one. I think I'm bringing some for everybody when I come to the meeting.   and you get a chance to.   Kiera Dent (25:00) These dentists are not her client. We don't even live by her, but yet all of us are going to be wearing it. She never knows where one of us is going to be. I'm going to be on the airplane sitting there flying out to the East coast. Someone's going to see it. They're going to look it up cause they're going to love her logo. And lo and behold, they'll be like, ⁓ I saw some girl putting this chapstick on, on a plane. You never know where people are going to be. And that's very easy. I thought your restaurant idea was so clever and like pens. I did not even think about signing with your own and just leaving it there constantly.   the luggage, our team's getting luggage carriers. Like that's going to be part of their standard onboarding. Cause we fly all the time and dentists are on planes all the time. So Zenita.   Zaneta Hamlin (25:32) Thank you.   Dentists,   their assistants, their office managers, their spouses, somebody, it's fun. And I saw this cute lady walking by with this and took a picture of it and sent it to their spouse or whoever, best friend. Have you been in this company? Or why aren't you doing that?   Kiera Dent (25:43) Mm-hmm.   Uh-huh. Uh-huh. Uh-huh. It's a very, it's   so clever, Zenita. I think, okay, so what's your most random favorite thing that maybe wasn't the best ROI, but you just loved it. It was one of your favorite like things that you created that's been branded. I mean, you got a jean jacket that's unbranded. You've got your shirt, which is a super darling shirt. Like what have you loved that was like, yeah. And then you also said you got sweatshirts.   Zaneta Hamlin (26:16) Thank you, you really sound interesting.   Kiera Dent (26:20) What else do you have? Like, what was your favorite?   Zaneta Hamlin (26:23) well, I really like our, wine, ⁓ tumblers. I have a Yeti that has, ⁓ Cusp Dental Boutique on it, but we have tumblers or two versions again, depending on which one you break out. know when you got it because we only rotate certain things and we've, we've done some promos where like our Cusp Circle folks get, which we have to get better about it. But when people do our in office, ⁓   membership, yep, they get those things. So like the t-shirt, I'm not going to just give to like our regular PPO patient. Like it's going to be, you know, our membership folks that get those, like the nicer branded items. But I really like the ⁓ koozies or not koozies, the tumblers. ⁓ I use it often enough. ⁓   Kiera Dent (27:01) Mm-hmm.   Mm-hmm.   often enough, all the favorite things and you can have it as   a business write-off because you want them. They're branded. You pull them out for parties. You can put them on social media. Obviously, it's a complete business write-off. I agree. Yeah.   Zaneta Hamlin (27:24) Excellent. Yeah. I had   my previous coach, she would put when she would go to the beach or wherever she would go, she would take pictures with her wine tumbler in different places. I did like a, I think it's in my ⁓ Cusp merch on my Instagram, where it just shows people with Cusp Dental Boutique things in different places. ⁓ And sometimes I'll still do that. Like I'll set it somewhere or whatever.   Kiera Dent (27:40) Ha ha ha!   Zaneta Hamlin (27:54) I've had patients who will send me pictures of themselves out in the wild with random Cusp Dental Boutique things. yeah, but the wine tumbler has been great because no one else has that. no dental offices, you know, like it's something you wouldn't think of for a dental office. So yeah.   Kiera Dent (28:09) Yeah.   Mm-hmm.   Totally. Well, and as you're   saying, I hope people picked up on, I wrote down some notes that I think you maybe don't even realize you're doing, but you don't call it a membership plan. It's called Cusp Dental Boutique Circle. So it's your, and as soon as you said it, I was like, that's her membership plan. But notice the way you say it, Zaneta, is you want your people to be part of your group. It's a community, it's a group, it's not, and like they're getting the special stuff. They're getting something that's different than everybody else. So you're setting it apart for people that are a part of your inner circle.   Zaneta Hamlin (28:27) Yes.   Kiera Dent (28:46) Then it said Cusp merch and I was like, probably gonna start selling your merch like honestly, but right now it's just on social media, which then helps patients realize they go, they tag you, you're gonna be putting it on there. People will see it. ⁓ You also are very clever. You said two versions and I was like, that's so smart because then people are going to want things at different times. They're gonna see other people getting it, which then creates retention of people wanting to come back because they saw the merchandise. They saw different things.   Zaneta Hamlin (28:51) Mm-hmm.   Kiera Dent (29:15) but also you strategically know like when were, when did I see them? Where were these pieces based on what they're, they're having? So it's a very like thought out process that I don't even think people, I don't even know if you realize like the depths of the pieces you're doing that are just very fun. And it seems like you just have a ton of fun doing it too.   Zaneta Hamlin (29:22) there.   I do. mean, it's, I don't know. It's, I, now I will say if you are wearing your brand, you can't be outside acting crazy. So you can be fun.   Kiera Dent (29:41) I would agree. I was going to say, do you ever get sick of like having people be   like, hi, who are you? Like, I'm like, no, sometimes I want to go incognito on a plane. Like I don't want anybody to know me. So.   Zaneta Hamlin (29:48) Yes, right. I   do have those times. Like tomorrow, I'm supposed to be going to Cape Charles with my husband. It's our wedding anniversary. I have gone back and forth because we're going to be visiting an artillery. I'm like, do I go? Because I will wear my Cusp baseball cap. I have it in three colors. My team, some of my team members have them.   Kiera Dent (30:01) No.   Thank   Zaneta Hamlin (30:15) I think one   of our videos, were wearing it for like, it's our like new patient welcome video we have for wearing the hats. But my husband wears his often. But I've thought, do I go to this place wearing my Cusp Dental Boutique hat? Because it has the symbol in the front ⁓ and the name of the practice in the back. ⁓ Or do I go incognito? Nobody should know who I am. But the Eastern Shore,   Kiera Dent (30:42) Mm-hmm.   Zaneta Hamlin (30:43) is close enough and we do have patients that have come from there. So just from talking to you, I'm thinking that I'm probably going.   Kiera Dent (30:50) at least have   like, there'll be a little Cusp Dental Boutique cameo if not the full show. So yeah, of course she's taking pens.   Zaneta Hamlin (30:55) I'm also taking pens. So I'm going to be leaving them at the   distillery strategically and the restaurant. ⁓   Kiera Dent (31:02) The pen, the pen.   And I will say, Zaneta, I mean, you shipped this to me at Summit, because this is where it came from. We were at Summit and I was like, I need a notebook. And you messaged in the chat, I saw it come through, Zaneta said, I'm sending you a notebook. And lo and behold, this shows up in like the super cute notebook. I still have it. It's got a beautiful, I mean, it's a real nice pen, Zaneta. She did, that's something else I'm noticing with you. You're not scrimping. Like this is a very heavyweight pen. It's a nice feel pen.   Zaneta Hamlin (31:14) It did.   Kiera Dent (31:32) which also is on brand with a Cusp Dental Boutique office. You're not going for this like hot, like you're not going for the burn and churn, which is fine. If you were, it'd be a different type of pen. Your stickers are very high end stickers. Your business card is high end. It's on brand. There's the untethered. There's the Cusp Dental Boutique. Like just, I mean, you guys, I still have these. They're very nice. They're cute. They are not, I feel like I'm selling Cusp Dental Boutique. Like I feel like we're on an infomercial. Like here, here we are.   Zaneta Hamlin (31:59) Please keep going.   Kiera Dent (32:02) But I think something like this pen is compared to some of these crummy ones, like, you know, Pens.com, they do send you some really junky ones. They also send you some really nice ones. But I've been in offices writing with pens, like from the Pens.com, like they ship them to me. I'll have a rose gold one. I'll have a white one. And in offices, the dental assistant's like, I love your pen. And I'm like, well, you can have it. Here you go. Like take it, write it, share it with everybody. But I do think there's something to be said. You do nice things.   Zaneta Hamlin (32:10) Thank you. Yeah.   Yeah.   Kiera Dent (32:31) rather than doing just cheap things to slap a brand, but your brand is higher end. Your brand is a nicer brand. So you're making sure it's very intentional with your brand.   Zaneta Hamlin (32:42) think when you are going to brand your items, and I get it, it depends on which season you're in in your practice, right? But when you are going to put your name on something, you want it to represent you well. And so yes, the things that I have done are probably, you know, I will always say they're top tier. But some of these things you can also get when they go on sale. Like they'll send me stuff like, it's now 85 cents.   Kiera Dent (32:48) Mm-hmm.   Mm-hmm.   Zaneta Hamlin (33:11) you know, to get this pen or 50 cents for that pen. I'm like, oh shoot, get it, get it now. We're gonna get this color. This is gonna be this season or 2024. This is the color, you know. So it's just, and it's something I think it's probably my mother, cause she's always like, like if I'm gonna go out with her, like sometimes I wanna just dress down and wear sweatpants, right? She's like, where are you going? You're not following me like that. You know, and so it's like, okay, all right, I get it. Like I gotta represent you and myself well.   Kiera Dent (33:20) Mm-hmm.   Mm-hmm.   You   Mm-hmm.   Zaneta Hamlin (33:41) So yeah, for things you're gonna put your logo on, you do wanna make sure it's something that people are gonna want, that it looks good and it represents you. So if you can't, maybe hold out till you can get the one that you really want. Because if it's crappy and you don't even like it and you're not gonna use it, why get it? Save your money, invest it in something else. Get AI.   Kiera Dent (33:55) Mm-hmm.   Yeah.   Get AI.   was a mastermind conversation we had this week. There is a podcast inspo'd by Zaneta. I will not say exactly which one. She knows, you guys can all guess on the podcast coming out. I recorded it right before this one, but Zaneta, I think it was just so fun. I really wanted to hear just about the different ideas. So anything you have of like, like you said, Pens.com or where you get your koozies or any of those. Cause I think that's also the hard part of there. So much out there, like who are the good brands? So even if you can send some of those that you like.   Zaneta Hamlin (34:06) You   Kiera Dent (34:30) I'd be happy to share those along. But I think if nothing else, I hope listeners today start thinking of differently of how can you brand your stuff? How can you do simple things? Where are your patients hanging out all the time that are the ideal patients you want? Not just patients, because we don't want all patients. We want your ideal patient. So like you said, they're going to be at the distillery. So you're going to a certain place. Like I picked up on that. You're not like I'm handing these out at, we won't say certain names.   Zaneta Hamlin (34:32) Yeah.   you   Kiera Dent (34:56) but I know you would not be dropping pens at certain places. You will be dropping them up. They don't go to all locations. They go to intentional locations where you know, it's like you said, there's a restaurant on the water. Well, I can already tell what type of a clientele is at that one based on where this restaurant is. So without Zaneta even telling you who her ICP is or ideal customer profile or avatar of patient, she's intentionally putting all of her brand in the places she wants people to be at her ideal patient base.   Zaneta Hamlin (35:10) You   Kiera Dent (35:25) to grow and Zaneta, mean, without even sharing any of your numbers, the fact that you've taken a scratch, start shell of a practice, built it with your own branding, your own pieces to now you're going to be bringing on an associate. think people can attest that some of the things you're doing clearly have been working really, really well. So thank you for sharing. I got excited. I I wrote a ton of notes over here and I hope other people did. And these are the type of conversations that come out at the mastermind.   Zaneta is talking about all of her problems, but then she's branding her Cuspware everywhere and all of us want it. So it goes like, you know, it's a good, it's a good thing. And honestly, Sheena needs to talk to you. She needs help on her branding. So and Sheena shout out to you. Just like, you know, you need like these are the things.   Zaneta Hamlin (35:57) Ha ha!   I would love to, but I do think   though, just, I probably picked this up from Studio 88, just because you're a dental practice, a dental office, you do not have to do everything dental. Like my logo doesn't have a tooth anywhere, right? It can, and that's great, but it doesn't have to. So just because it's a dental practice, like my logo or the things that I brand aren't specific to dental things. So my recommendation is,   Kiera Dent (36:20) Mm-hmm. Mm-hmm.   Zaneta Hamlin (36:33) Put your logo on something that you like and you would use outside of work. That is the best way to market your practice is on things that you would even want to use. It doesn't have to be like things you would expect from a dental office. You know what I mean? Like, hence the rumblers and yeah, the wine stuff.   Kiera Dent (36:52) right? The wine. Yep, yep. It's   stuff that you like, but also what I think is important is we often attract the people that are like us and as patients. And so Zaneta is doing things that make her happy, that make her want to do it, that are going to attract people that are very similar to her. Not everyone's going to love this pen. There will be some of you that will be like, that's too thick, that's too fat. Like I don't like how that one writes. And you would prefer another style of pen.   but people that like this high end vibe feel where it's this gel. mean, I already know Tiffany would love this pen and in the other colors. I also love that you do different colors. It's so clever, like so many fun things and you just have fun, but you do it. I'm really proud of you on an overhead budget. Good job. Like when it's on sale, when these things like, not just buying the Stanleys, you're literally being an intentional business owner too, which I think shows that you can do branding and marketing on like within an overhead budget.   and still have a ton of fun and make beautiful, high quality things. I mean, your logo just stands out even in this video. It's strong. It's, it's Anita. It's beautiful. And it just definitely represents who you are as a person too.   Zaneta Hamlin (38:00) And the final thing I'll mention about that is not every, like right now I'm the only one with the Stanley, but I will say my, if I make more of these, cause I wanted to try it out. I wanted to see how it would do. And my team members were like, I love that. You there are certain things that only squad members have. So like, right. So you want to get it. Like there's certain jackets or sweatshirts that we have.   Kiera Dent (38:14) Mm-hmm.   Zaneta Hamlin (38:28) You only get that if you're on my team. So ⁓ there are certain things you and like this t-shirt patients don't get this, you know, and it has our ⁓ humble hearts, skilled hands at the back. If they're wearing it out, they're like, well, where'd you get that shirt? Even if a patient from Cusp Circle wants a shirt, theirs is a little bit different, right? So again, strategically, you know, no, how'd you that? Cause only team members have that or whatever. So.   Kiera Dent (38:41) I love it.   Mm-hmm.   ⁓ Mm-hmm.   Zaneta Hamlin (38:56) If it's a little bit more expensive, yeah, maybe do that for your team during the holidays or their anniversary ⁓ or their birthday or something like that ⁓ that you're not just giving to anybody else.   Kiera Dent (39:05) Mm-hmm.   It's really clever. So for birthdays and anniversaries, do you have swag or gifts? I'm guessing it's all Cusp Dental Boutique. So tell us kind of about that. I mean, I didn't mean to go down this path, but I'm just very curious.   Zaneta Hamlin (39:20) So, not always, so give me some credit there, not always. our first, so for my office, the first anniversary, you get a Marc Jacobs tope.   Kiera Dent (39:24) Yeah, yeah. Okay.   I love it. I love it. No, there is no judgments   they needed. These are the things that make offices stand out. I love it.   Zaneta Hamlin (39:37) It's the mini though. So they get,   it's the maybe, I guess it's the small. So ⁓ far I've given four of those out. But anyway, you get that in whatever color. I order them, get them in bulk during the holidays. So I have them hidden somewhere in my office. So whenever someone's anniversary is, I can get in, I know what color they want, I can ask, and then they get that for their first anniversary. Second anniversary, what I've done is, ⁓   Kiera Dent (39:51) Mm-hmm.   Zaneta Hamlin (40:06) I have, we did like the, I think it's like the Turkish towels, because again, beach, and then ⁓ city paper put my logo on it. It's in like leather or something like that on the side. ⁓ So they have that, and you know, the Turkish towels have like, it's like tied at the bottom or whatever, like the things hanging off of it. So we did that in a wine. So the wine shop that I go to, they custom made a, they, brought the towel.   Kiera Dent (40:11) Mm-hmm. Mm-hmm. Mm-hmm.   Mm-hmm. Yep. Mm-hmm. Mm-hmm.   No.   Zaneta Hamlin (40:35) They put that in there with, so my team members that have gotten to their second year anniversary, they fill out a questionnaire from the wine shop that tells, ask them specifically what kind of wines they like. We put that in the box with other goodies from the wine shop. So it might be like truffle almonds or whatever that will pair well and little things based on what they like. And then that goes with it. And so that was year two.   ⁓ I'm still thinking what's gonna happen for those that make it to year three, ⁓ but it's always gonna be something different. They'll get at least something that has Cusp on it. It's just the first anniversary has the Marc Jacobs tote. And that started from like a joke that we had in the office, because people would walk around with these Marc Jacobs. And my admin at the time, Rachel, she was great before she moved. She had, and it's on social media somewhere where,   Kiera Dent (41:05) Mm-hmm.   Yeah, I love it.   Yeah   Zaneta Hamlin (41:32) She wrote on a brown paper bag, the tote, and she would walk around the office with it. And I was like, I get the hint. I get it. So that's when I bought it and I just made it a rule. Our first anniversary, that's what you get. So it's the same.   Kiera Dent (41:36) Mm-hmm.   You   It's amazing. And I love that you   think about like buying it on sale, there's different things. And then it's part of the Cusp. I love that it's called the Cusp squad. And you've got the Cusp Dental sort of like Boutique circle. So it's like you've got different names also for your groups that people want to be, which is so amazing. I have a friend and she does this in her dermatology and I didn't think about it. But she has it so exclusive that people like fly in from other places to go to her dermatology and be like, how did you get into joyful?   And she's just done a great job of branding it, of making things special, of making it to where this is only for, and I mean, I wrote so many notes because this is not my specialty. That's why I wanted you on the podcast, Anita, because I think hearing what other people do really can help us out. And like you are literally thinking in branding all day, every day, what can I do? But also doing it in such a beautiful aesthetic way as well that people want it. I mean, who doesn't want to Mark Jacobs bag that, yeah, I'm okay with it saying Cusp on it. Like I'll take that, right? ⁓   It's a beautiful thing that people do want, which is amazing. I love it. Well, Zaneta, I adore you. Any last thoughts you have, anything on branding or business ownership or anything that you feel leaving our listeners today would put a nice pretty bow on this for you today, because I've loved it. I've enjoyed all the tactical pieces, so many different fun things, like something so far from what I normally talk about that just makes me excited and psyched ready to do this. So any last things you want to add, any advice, any pieces?   to put a on our podcast today.   Zaneta Hamlin (43:19) Just make it fun, get stuff that you would use, doesn't have to be dental related. mean, ⁓ yeah, you can check in with your team too. They might have some great ideas that you can use, but yeah, just have fun with it and be obnoxious as you want to with it. Yeah.   Kiera Dent (43:40) I love it.   Amazing. Well, Zaneta, thank you. Thank you for coming on. Thank you for sharing. And I think this is just something really special about our dentist community of like people like you and Christie and Sheena and like, Jamin and all Kevin like so many cool amazing doctors that we get to hang out together. I didn't know how that community was going to shake. had visions of it becoming what it's been where you pop on your hair is always wrapped up because you're coming from patients on your computer hanging out.   Zaneta Hamlin (44:07) Yes.   Kiera Dent (44:09) And then all of a sudden I see the like eyes flash to the screen like what? And I'm supposed to do what? You guys want the what? But just like a fun community and having doctors like yourself that just bring special different ways. I think it's just amazing. So thank you for being on the Dental A Team's family. Thank you for being a part of our crew. It's just like, and thank you for sharing on the podcast today. I really appreciate you.   Zaneta Hamlin (44:30) Thank you for having me. Like, yeah, I'm glad Brandy got us to this point because, I'll definitely, I won't disappoint next month. I'll have some new ideas for you because my pin is going to be on, so you'll see that too, on my blazer.   Kiera Dent (44:41) I know you won't. Zaneta, I guarantee you. I can't wait.   I cannot wait. Yeah, you walk around with this pin. I'm telling you Zaneta dresses herself to the hilt with her brand and it's amazing. I love it every time and I never know what you're going to show up in and it's always different. You're always thinking but I also love that you highlighted because some people can go crazy and not be smart strategic business owners and you're able to do both and that's really what I wanted to highlight. So   Thank you and thank everyone. ⁓ And as always, thanks for listening and I'll catch you next time on the Dental A Team Podcast.  

In this episode, Mike Howell from the Oversight Project shares his investigative findings on Joe Biden's cognitive issues and the implications of the auto pens. Next, we hear from Josh Williams, an inspiring Ohio candidate who overcame homelessness to pursue a career in constitutional law and now aims for Congress. Lastly, Dr. Robert Marbut discusses Donald Trump's homelessness strategies and the recent federal involvement in D.C.'s Metropolitan Police Department.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.