Podcast appearances and mentions of bill petrie

Send us a textToday I'm thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that's become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today's crowded marketplace.Bill's approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you're looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency.What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He's a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill's insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you'll walk away with actionable ideas to elevate your brand.If you're ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you're in the right place. Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

It's Friday and time for Ep. 15 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on the AMAZING Gen-X End User research from ASI. After that bit of fun, he is joined by the social media legend himself, Dana Zezzo, where they talk about how they would build their ideal distributor and supplier if they stared from scratch. Afterwards, Bill asks Dana “Five Easy Questions” so we can all get to know him a little better. Heck, he might even share his secret recipe for armadillo quesadillas or rattlesnake tartare with spotted owl aioli! A BIG thanks to our friends over at PromoPlacement Recruiting. They are the only recruiting firm exclusively dedicated to the promotional products industry and will help you hire smarter – saving you time and money! When you're ready to build your dream team, email them at info@promoplacementrecruiting.com!

It's Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better. A BIG thanks to our good friends at CoasterStone for sponsoring this fine broadcast. When you're looking for rock-solid merch for your clients, look no further than CoasterStone – home of the ORIGINAL absorbent stone coaster! Email them at promo@coasterstone.com!

It's Friday and time for Ep. 13 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it's not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, instead, experience triumphant success when it comes to a rebranding and play a little branding game. Afterwards, Bill asks Hillary “Five Easy Questions” so we can all get to know Hillary just a wee bit better. A HUGE thanks to our good pals over at Seven Sourcing for sponsoring this epic podcast. When you're looking to turn a great idea into something that becomes part of your client's iconic brand, email sales@sevensourcing.com and they will help you deliver bespoke fully-custom merch without the headaches.

It's Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools' Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Education Foundation (PPEF) to the industry. Afterwards, Bill asks Drew “Five Easy Questions” to get to know him better – you won't want to miss that! A HUGE thanks to our good pals over at Shepenco for sponsoring this almost-teenage podcast! Looking for the original eco-friendly merch for any Earth Day client function, Shepenco has you covered with an amazing array of sustainable writing instruments. Visit them at shepenco.com today!

It's Friday and time for Ep. 11 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his Spring Break experience with one of his sons and why it's finally time for Adult Spring Break. After that bit of nonsense, he is joined by the one and only Mandi Rudd from Genumark where they talk about what gives them the most career joy before diving into those pesky “Five Easy Questions” – and we mean NO disrespect! A BIG thanks to the good strongs over at Coasterstone for sponsoring this fine podcast. When your clients are looking for rock-solid branded merchandise that will be kept and used for years to come, email David Glenn at promo@coasterstone.com and he will help you find the perfect merch solution!

It's Friday and time for Ep. 10 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill takes a look at the bizarre merch drop from New Era and Major League Baseball – and the lesson we can learn from it. After that, he is joined by Travis Powell from Blue Phoenix Branding where they take a deep dive into the branding of movies and the overall movie-going experience before Travis is subjected to “Five Easy Questions” that you do NOT want to miss! A BIG thanks to our pals over at BEL Promo for sponsoring this fine podcast. When your clients ask you for merch available, with low minimums, epic decoration, and two-day production, you can tell them “I can absolutely BEL Promo that!” Check out all the fantastic merchandise options at belpromo.com today!

It's Friday and time for Ep. 9 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill is joined by the one and only Kirby Hasseman where they unveil the 2025 PowerHouse Women of Promo list! This is easily the favorite podcast of the year and the most fun to record. Trust us, you don't want to miss this episode. A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine podcast. When you're ready to elevate yourself from just a "promotional products distributor" to a true partner who delivers exactly what your clients crave – unique, custom-branded merchandise designed specifically for them – reach out to them at sales@sevensourcing.com.

It's Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to overcome to successfully market their businesses, and Bill's “dream guest!” As is our custom, Bill asks Dana some awkward “Five Easy Questions” that you do NOT want to miss! A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!

It's Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff uncertainty and what inspired Bill to take up (gulp) running. As is our custom, Bill asks David some awkward “Five Easy Questions” that aren't to be missed...and there might be a rapid fire at the end! A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!

It's Friday and time for Ep. 6 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill goes on a rant about specific social posts that slam branded merchandise suppliers and why those posts accomplish nothing. After that, Bill is joined by Alex Paschal from Warwick where they talk about specific professional lessons they've learned that have helped them in their personal lives and what they have learned from role models (and what they hope to teach). Plus, Bill asks Alex some awkward “Five Easy Questions” that you don't want to miss. A HUGE thanks to our friends at CoasterStone for sponsoring this fine broadcast! With a combination of stone-cold quality, striking decoration, low cost-per-impression, and unmatched value, CoasterStone will help you make a rock-solid impression with your clients. Email them at promo@coasterstone.com today!

It's Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age gap. Plus, as always, Bill asks Lindsay “Five Easy Questions” to get to know her a bit better. A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It's 2025 and time to elevate your offerings with fully custom branded merchandise. Russ Mogell and his team will demystify the custom overseas sourcing process and make YOU the hero of their brand story. Email them at sales@sevensourcing.com today!

Time for Ep. 4 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares some thoughts on tariffs and how toxic the conversation has become and how the fact that Super Bowl ads come out make the gameday experience “less than.” After that, Bill is joined by Brett Schaffer from Soapbox to talk about the most memorable Super Bowl ads – both good and bad and how each of them is integrating AI into their everyday businesses. Plus, as always, Bill asks Brett “Five Easy Questions” to get to know him a bit better. A HUGE thanks to our friends at Artwork Services USA for sponsoring this fine broadcast. When you're looking for the right partner to help you hit your 2025 goals, AWS is ready to work with you. Whether its Virtual Assistants, ERP solutions designed for the promo industry, or even an entire website, AWS has you covered. Visit them at artworksolutionsusa.com today!

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!

Time for Ep. 3 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on the passing of Fred Albrecht and some very questionable (and irritating) email marketing practices before being joined by Brittany Frase from HIRSCH where they discuss shedding bad industry energy and who Bill's promo grandpa (i.e., mentor) is in the industry. Plus, as always, Bill asks Brittany “Five Easy Questions” to get to know her a bit better. A HUGE thanks to our friends at SHEPENCO for sponsoring this fine broadcast. For 92 years – and four generations – SHEPENCO has defined stability in the branded merchandise industry. When your clients have a need for the best writing instruments available, visit shepenco.com!

Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children's toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable. A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!

That's right, it's Ep. 236 and the FINAL Promo UPFront #podcast…EVER! This week, hosts Kirby Hasseman and Bill Petrie share the reasons why they decided to end their run – as well as their podcasting plans for the future, discuss one more Promotional Products Professionals post on Facebook that was anything but professional, Kirby surprises Bill with some questions that might surprise you, Bill rounds up one last “rapid fire” so he can tell Kirby he's wrong, and so much more! A HUGE thanks to our friends over at Seven Sourcing for sponsoring. When you're ready to show your clients something more – like merchandise that's thoughtfully curated for their unique brand – email Russ Mogell and his team at sales@sevensourcing.com.

And here we go with Ep. 1 of the Between 2 Brands podcast with your host, Bill Petrie. This week Bill shares some thoughts on the end of the Promo UPFront podcast and his plans for this new piece of content before being joined by the one and only Nick Lateur from Merch.ai discussing topics that range from rebranding the Gulf of Mexico to how restaurant branding influences eating habits on the road. Plus, as always, Bill asks Nick “Five Easy Questions” which you do NOT want to miss. A HUGE thanks to our friends at CoasterStone for sponsoring this inaugural broadcast! When you're looking for rock-solid branded merchandise that's unmatched in quality, durability, and gorgeous edge-to-edge decorating, look no further than CoasterStone. Email them at promo@coasterstone.com to start your next project today!

It's Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO's, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! A BIG thanks to our friends over at AWS. If you're looking for a trusted partner that will transform your business in 2025, look no further than AWS. Heck, you can even visit with them in person at PPAI Expo by heading to booth 2754!

It's time for Ep. 234 of the Promo UPFront #podcast and it's also the final episode of the year! This week, hosts Kirby Hasseman and Bill Petrie talk about the biggest stories of 2024, share end of the year book recommendations, applaud a fantastic feel-good story from Kaeser & Blair, discuss planning big events around big games, and so much more! A BIG thanks to our pals over at BEL Promo for sponsoring this fine broadcast. They have something HUGE in the works and can't wait to share with all the promo world on January 15, 2025. If it's from BEL Promo, you know it's going to be amazing!

It's the final Friday before the holidays so you know it's time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit! A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don't want “promo fomo,” there is still time to register for the PPAI Expo. Head over to ppai.org/expo and get registered today!

If it's Friday, then it's time to drop Ep. 232 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the Pantone Color of the Year and the surrounding hoopla on the annual reveal, the efficacy of Amazon getting into the automobile sales business, KFC “rocks” a new promotion on their famous chicken bucket, Kirby gets quizzed on how long he could survive only drinking certain beverages, and so much more! A BIG thanks to our friends at ArtworkServicesUSA (AWS). For 24 years, AWS has been the trusted industry partner for complete back-office and innovative technology solutions. They are ready to help you transform your business in 2025 – visit them at booth 2754 at PPAI Expo or head over to artworkservicesusa.com to learn more!

Baby, it's cold outside which means it's time to drop Ep. 231 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the big move at American Solutions for Business which kicks off the BMSS (Branded Merch Silly Season) and make some predictions for what might be announced in the coming weeks, discuss an interesting Australian law that will ban social media access for children under 16, applaud Virgin's use of AI to combat scammers, opine on what to do when a rebrand falls flat (we're looking at you, Jaguar), and so much more! GIANT thanks to our pals over at Seven Sourcing for sponsoring this fine broadcast! When you're looking to turn your next idea into something truly iconic for your brand, look no further than the team at Seven Sourcing as they completely demystify the direct overseas sourcing process. Email them at sales@sevensourcing.com today!

It's the blackest of all Friday's, so you know it's time to drop Ep. 230 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about weird email habits that need to stop immediately, Hasseman Marketing celebrates 20 years in business, people are up in arms about an orange juice packaging redesign, Bill and Kirby share things they are thankful for in the branded merchandise industry, and so much more! A BIG thanks to our friends over at Shepenco for sponsoring this platinum-level podcast! For over 90 years – and four generations – they have been the pillar of stability in the industry by caring about your success. Visit them at shepenco.com today!

It's the last Friday before Thanksgiving, so you know it's time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more! A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don't forget to make plans to attend the 2025 edition of “The Pitch” taking place Monday, January 13 at 3:30 PM PT in Mandalay Ballroom J!

It's the Ides of November and absolutely time to drop Ep. 228 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about how to best maximize your most important piece of digital real estate, why one might attend one large industry trade show in January over another, the biggest heart in the industry makes a huge impact on hurricane relief, a toy manufacturer has a “wicked” marketing problem, the return of rapid fire, and so much more! A HUGE thanks to our pals over at Logo Mats for sponsoring this fine broadcast. NOW is the time to speak with your clients about utilizing bold, bright, and colorful winter floor mats for the coming season. Visit Logo Mats at logomatsllc.com to see all the amazing options!

You know it's Friday when a fresh-from-the-oven episode of the Promo UPFront #podcast is delivered piping hot direct to you! This week hosts Kirby Hasseman and Bill Petrie talk about the recent branded merchandise recall involving HALO and how it's a blueprint for handling similar situations, the impact of a potential breakup of Google forced by the U.S. Department of Justice, specific rules outlined for passenger compensation when air travel goes awry, a ridiculous study paid for by your tax dollars regarding large passenger vehicles, and so much more A HUGE thanks to our good friends over at ArtworkServicesUSA for sponsoring this fine broadcast. AWS builds websites that skyrocket your conversion rates as evidenced by their 2024 gold pyramid award. Schedule your free demo to ensure your website works FOR you in 2025 by visiting artworkservicesusa.com today!

It's the first Friday of November which means it's absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much more! A HUGE thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! When you're looking for a trusted partner that will not only demystify custom direct importing but help you turn your client's brand into something truly iconic, email Russ Mogell and his team at sales@sevensourcing.com!

It's Friday which means it's time for Ep. 225 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie talk about the disparity in spending on election promo, missed merch opportunities at tourist attractions, ways to remove friction (both internally and externally) to help fuel growth, the efficacy of flying cars, and so much more! A BIG thanks to our friends over at Logo Mats for sponsoring this world-class broadcast! When your client needs point-of-purchase floor mats that are bright, bold, and durable, visit logomatsllc.com to see all their amazing product offerings!

If it's Friday, then you know it's time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more! A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until December 5, 2024, your cost is only $50 so snag your ticket for the best networking at PPAI Expo!

You bet it's time for Ep. 223 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie wish an industry icon and friend, Paul Kiewiet, Godspeed as he approaches retirement, share some strategies to ensure you have an amazingly profitable fourth quarter of 2024, opine on the value of Home Depot forcing management to spend a day working in the retail stores once per quarter, more fun in the Promotional Products Professionals Facebook page, share a TRUE Marketing Genius of the Week, and so much more! A HUGE thanks to our friends at AWS. For 24 year they have helped both suppliers and distributors reach new heights through innovative technology-driven solutions and virtual assistant programs. To learn how AWS can dramatically help your business grow, visit them at artworkservicesusa.com today!

Do you need more sales? Is your marketing not up to stuff to generate interest in leads? If that sounds familiar, then today's Success Stories guest Bill Petrie with Brandivate will be just the ticket. For years, Bill has been actively helping companies succeed in educating the promotional products industry with his blend of humor, unique perspective and clarity of thought. He is one of the industry's leading sales thought leaders. This episode is one you're going to recommend to your staff and probably listen to more than once. So get your pin ready!

Of course, it's time for Ep. 222 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie discuss PPAI's Leadership Development Conference event in Dallas and share some key takeaways, applaud the promo do-gooders who are helping folks in the wake of the devastation caused by Hurricane Helene, ponder about how and what to communicate to clients in relation to the longshoreman's strike, share their thoughts on Pink Floyd selling their music catalog (as well as band name and likenesses) to Sony, the return of “Party in the Back,” and so much more! A HUGE thanks to Russ Mogell and his team at Seven Sourcing. When you're looking to take your idea and turn into something iconic for your client's brand with fully custom merchandise, email them at sales@sevensourcing.com!

Heck yes, it's time for Ep. 221 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share some thoughts on the purchase of AIA by iPROMOTEu, how each would approach fixing Tupperware after their recent Chapter 11 filing, discuss board leadership shift taking place at PPAI, have a giggle (or two) at an Australian ad campaign to help people overcome “poo paranoia,” and so much more! A BIG thanks to our friends over at BEL Promo for sponsoring this fine podcast! When it comes to lowest minimums, the deepest inventory, 5-Star and A+ service, and simplified pricing…yeah, you can BEL Promo that! Visit them over at belpromo.com!

You bet your sweet bippy it's time for Ep. 220 of the Promo UPFront #podcast! This week the original good-time player-men (Kirby Hasseman and Bill Petrie) talk about the Koozie Group/Tervis partnership and how it may impact the promotional products industry, share some trends for CMOs, dig deep into a fascinating Return to Office study, ponder why a formerly secret government agency would launch a public podcast to recruit talent, hope that new podcast deals result in a mega-payday, and so much more! A HUGE thanks to our friends over at Logo Mats for sponsoring this fine broadcast. NOW is the time to get your clients “winter ready” with mats that will help keep facilities clean and safe while showcasing a brand. Head over to logomatsllc.com to see all the fabulous mats – all made in the USA – today!

This week on Vatican Insider, the interview segment is a repeat but it features a compelling storyteller and fascinating guest, Fr. Bill Petrie. At the time of our conversation, Fr. Bill, a priest of the Order of the Sacred Hearts of Jesus and Mary (SSCC), was pastor of St. Damien parish on the Hawaiian island of Molokai'i. We've been friends for a number of years and usually met at Kalaupapa on Molokai'i to talk about Sts. Damien, SSCC, and Marianne Cope and their work there with victims of leprosy. We met at the home of some mutual friends in Honolulu on the island of Oahu to talk about his 25 years of work with St. Mother Teresa! 25 years! Tons of insight and remarkable stories about this holy woman, whose feast day we celebrated recently. I cannot find my photo of our Honolulu encounter but there was a rainbow over Fr. Bill's head as we finished our talk! Fr. Bill now lives on Oahu. I have been focussing on St. Teresa recently, as you know from my recent interview segment when my guests were the producer and stars of the film, “Mother Teresa and Me.” The film was released by Fathom Events in select U.S. theaters for one night only on Oct. 5 2023. (Originally aired on 9/30/23)

Heck yes, it's time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more! A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year than by attending the premier show in the promotional products industry. Head over to ppai.org/expo to register today!

This week on Vatican Insider, the interview segment is a repeat but it features a compelling storyteller and fascinating guest, Fr. Bill Petrie. At the time of our conversation, Fr. Bill, a priest of the Order of the Sacred Hearts of Jesus and Mary (SSCC), was pastor of St. Damien parish on the Hawaiian island of Molokai'i. We've been friends for a number of years and usually met at Kalaupapa on Molokai'i to talk about Sts. Damien, SSCC, and Marianne Cope and their work there with victims of leprosy. We met at the home of some mutual friends in Honolulu on the island of Oahu to talk about his 25 years of work with St. Mother Teresa! 25 years! Tons of insight and remarkable stories about this holy woman, whose feast day we celebrated recently. I cannot find my photo of our Honolulu encounter but there was a rainbow over Fr. Bill's head as we finished our talk! Fr. Bill now lives on Oahu. I have been focussing on St. Teresa recently, as you know from my recent interview segment when my guests were the producer and stars of the film, “Mother Teresa and Me.” The film was released by Fathom Events in select U.S. theaters for one night only on Oct. 5 2023. (Originally aired on 9/30/23)

You KNOW it's time for Ep. 218 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share strategies to disconnect and maintain mental health, discuss the importance of resurrecting the concept of boredom, laugh at the silliness of the viral TikTok trend of essentially robbing a bank using your own account, Kirby blind ranks the top five foods to eat while watching football, and so much more! A HUGE thanks to our pals over at Seven Sourcing. With over 25 years of experience, they completely demystify direct custom overseas sourcing and helps you turn your next idea into a truly iconic brand. Shoot them an email at sales@sevensourcing.com to get started today!

It's 5150 time which means we are dropping Ep. 217 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review how PPAI manages elections to the board, discuss the efficacy of a musical “artist” securing the naming rights to a college football stadium, share strategies on how to handle a nightmare order, Bill interviews Kirby about the new book he wrote with his dad, and so much more! A big thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. They are running a free freight/free setup special on four of their most popular writing instruments – simply head over to shepenco.com and click on the “specials” tab for all the details!

Time for Ep. 216 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the dynamic duo discuss overcoming digital marketing fatigue, invasive hotel room searches for conferences, whether glass cases protecting items from theft at stores creates consumer friction, a deep dive into who would win the bizarre competitions on “The Ocho,” and so much more! A BIG thanks to our pals at Hirsch for sponsoring this fine broadcast! They are the perfect combination of quality, innovation, and credibility! Check them out at hirschpromo.com!

If it's Friday, you know it's time to drop Ep. 215 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair dig deep into the amazing ASI End-Buyer survey, discuss whether tradeshows should take place over a weekend, finally debate whether cold calling is alive and well or as dead as the dodo, and so much more – you can't even imagine how much more. A BIG thanks to our friends over at Logo Mats for sponsoring this fine broadcast! For 20 years, Logo Mats has provided a thankful industry of indoor, outdoor, and point of purchase mats that are bold, bright, durable, and made right here in the USA! Visit them at logomatsllc.com today!

Friday mornings mean one thing and one thing only: time for a brand new, oven-fresh episode of the Promo UPFront #podcast! For Ep. 214, hosts Kirby Hasseman and Bill Petrie discuss the surprising acquisition of alphabroder by S&S Activewear and what it may mean for the industry, Elon Musk wages war (and files lawsuits) on potential advertisers, the myth of “made in China” meaning inferior merch, promo superstar Mandi Rudd launches an amazing project outside the branded merchandise space, dissecting an article suggesting the four things high performers do every Friday, and so much more! A HUGE thanks to our pals at Seven Sourcing for sponsoring this platinum-level podcast! When you're looking to demystify custom merchandise sourcing, hit up Russ Mogell and the experts at Seven Sourcing. You can email them at sales@sevensourcing.com and turn your client idea into truly iconic merchandise for your clients.

You know it's time for ep. 213 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the perfect marriage of Sweeter Cards and Maple Ridge Farms, the branding implications of Southwest Airlines moving away from open seating, the backlash for Google's “Gemini” commercial, the short and long-term efficacy of marketing clickbait, the “Marketing Genius of the Week,” and so much more! A BIG thanks to our friends at Certified Marketing Consultants for sponsoring this fine broadcast! Whether your looking to grow by acquisition, understand the value of your business, or someone to help you navigate the sale of your organization, the expert team at Certified Marketing Consultants is poised to help! Email them at info@certifiedmarketing.com today!

Of COURSE it's time for ep. 212 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review Bill's experience at the ASI Show and the Counselor Awards, more silliness in the Promotional Products Professionals Facebook page, whether educational webinars are impactful, the overreach of the International Olympic Committee when it comes to enforcing fake merch, the “Marketing Genius of the Week,” and so much more! A BIG thanks to our good friends at BEL Promo for sponsoring this fine broadcast! When it comes to the lowest minimums in the industry, the deepest inventory, 5 star and A+ service, and simplified pricing, yeah, you can BEL Promo that! Visit them at belpromo.com.

You know it's Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon's Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more! A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you're in Chicago, booth 1248.

If it's Friday (and it is), then you know it's time for Ep. 210 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how the dichotomy of the current economic perception and whether you should discuss it with your clients, the efficacy of Netflix turning vacant department stores into entertainment centers, share strategies for selling through a sales slump caused by uncertainty, review the most effective TV ads so far in 2024 and what, if any, lessons can be gleaned from that information, and so much more! A HUGE thanks to our friends at Logo Mats! If you're headed to ASI Chicago, stop by booth 1113 to see all the transformative merchandise made right here in the USA – including several new products your clients will love!

Even though it's a holiday weekend, it's time for Ep. 209 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the new PPAI website and a missed opportunity, lessons from communication failures, Bill shares a little about his first vacation in a decade, HIT Promotional Products makes a HUGE hire, advice for getting back into work-mode after a vacation, and so much more! A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast. When you're looking to turn your next client idea into something that becomes truly iconic, reach out to the team at Seven Sourcing at sales@sevensourcing.com.

You darn well know it's time for Ep. 208 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about industry media and the difference of reporting news and creating conversations, the inherent friction of updating phone apps, wonder if we are in a “promotion recession,” discuss a MASSIVE sports retirement, bring back rapid fire, and so much more! A BIG thanks to our friends over a Shepenco for sponsoring this fine broadcast! With four generations of family ownership over 91 years, Shepenco defines stability in an era of change. Head over to shepenco.com today!

You know it's time for Ep. 207 of the PromoUPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie celebrate officially eclipsing the amount of episodes of unScripted by listening to congratulatory messages from some VERY important Americans, talk about obscene room charges from hotels and how one clever supplier avoided them, discuss “telephoneaphobia” for people under the age of 40, debate the merits of a bill in New York State that would restrict children's access to social media, and so much more! A BIG thanks to our sponsor in BamBams who continue to change the game by working smarter, better, and faster to better serve distributors. Check them out at bambams.com!