Podcast appearances and mentions of katie macarelli

Part 4: Agencies Katie Macarelli is the Senior Account Manager at Thorpe Marketing, and agency that work for brands. In this conversation, Katie shares the importance of thinking outside the box and being creative when approaching companies for sponsorship. She also emphasizes that being authentic - knowing who yo are, what you stand for - is key to building your personal brand. We talk about how both athletes and influencers have their place in marketing, and finally, how cycling could do a better job at inviting non-endemic sponsors into our sport. _______________ What is the state of sponsorship in professional off-road cycling right now? How has social media changed the landscape of sponsorship? How can an athlete evaluate how much they are worth? Are results and pure racing still valuable? How do company choose who they will work with? So many questions to ask on this subject that is not often talked about. The goal of this podcast series is to paint a portrait of sponsorship in off-road cycling by talking with different key players of the industry.  It will be a 4 part series where I'll interview: 1- Athletes / 2- Social Media Managers / 3- Marketing Managers / 4- Agencies 

BSS0087: This week Mr. David Palan and I reconnect with Katie Macarelli to discuss the Women on Wheels challenge that Elite is having on BKOOL cycling simulator.  We also get in the weeds a bit about the current state of cycling trying to recover from the COVID year we just had.   Then our old friend Miki Vuckovich stops by the shop and gives us a skateboarding lingo quiz with some interesting connections to cycling.   Bike Shop Show socials: Instagram - Twitter   Mr. David Palan socials: Instagram - Twitter   If you'd like to support our listener supported show check out our Patreon site at: https://www.patreon.com/bikeshopshow  become a member at any level to unlock our bonus content including some blog posts, show out takes and more.

Ericka Sóuter, a nationally recognized voice in the realm of parenting news talks to us about how Messenger Kids from Facebook can help with learning and connecting to friends. Ron Berger, Chief Academic Officer, for EL Education discusses the importance of social-emotional learning and healing as a critical foundation for academic success. Katie Macarelli, a cycling enthusiast, works with Topeak and shares ideas for biking and walking to school as an alternative to the bus or car. Victoria Rowell chats about her new show on AMC Networks, "Trash Verses Treasure."

Now that the weather is nice and people are out riding their bikes, Katie Macarelli talks about Topeak and how you can best take care of your bike. She also gives tips for teaching your child how to learn to bike. Michelle features Tessa Tessa Krippaehne, and her business, 7 ate 9, the apparel company making really cute quarantine, birthday and holiday clothes for kids, men and women. Ritika Gunnar from IBM talks about their recognition of women in the artificial intelligence field.

For Katie's husband Aaron, everything changed on December 14, 2019. A compound tibia and fibula fracture with a dislocation was not the ideal way to kick off Christmas. So even though today may not be about bikes, it is about family, and what could be more important? Follow TGL today: Facebook - Instagram - Twitter Subscribe to The Gravel Lot on the Wide Angle Podium Network and become a member TODAY and get access to EXCLUSIVE bonus content. Be Free Ride Bikes: The best kit on the market, customized to YOUR specifications. Learn more about WORX Powertools: Use code "GEARUP" at checkout for 15% off Grimpeur Brothers Coffee: Purchase The Full Schleck or Hello Cyclocross Friends Espresso and support WAP today! Handup Gloves: Use code "PEBBLE$" for 20% off EVERYTHING in store. Noxgear: Use code "pebbles" for 35% off your order Exclusive Preview of Unknown Country: One man's inspirational journey to the Dirty Kanza XL Visit The Gravel Lot website for our latest podcast, Real Talk videos, Bonus Content, shop, social media, and everything in between. Learn more about Undertipper and download their latest album “Y'all” at: http://undertipper.bandcamp.com/

Katie Macarelli has been busy since we talked to her last. She has started a new job, has helped launch countless new products, and was an integral part of the renewed excitement behind the Colorado Classic. All while still being one of the most fun humans on the planet. Follow TGL today: Facebook - Instagram - Twitter Subscribe to The Gravel Lot on the Wide Angle Podium Network and become a member TODAY and get access to EXCLUSIVE bonus content. Be Free Ride Bikes: The best kit on the market, customized to YOUR specifications. Learn more about WORX Powertools: Use code "GEARUP" at checkout for 15% off Grimpeur Brothers Coffee: Purchase The Full Schleck or Hello Cyclocross Friends Espresso and support WAP today! Handup Gloves: Use code "PEBBLE$" for 20% off EVERYTHING in store. Noxgear: Use code "pebbles" for 35% off your order Exclusive Preview of Unknown Country: One man's inspirational journey to the Dirty Kanza XL Visit The Gravel Lot website for our latest podcast, Real Talk videos, Bonus Content, shop, social media, and everything in between. Learn more about Undertipper and download their latest album “Y'all” at: http://undertipper.bandcamp.com/

Katie Macarelli talks to Molly today about parenting, getting kids into cycling and interested in the outdoors and being active.      If you enjoy the show, please consider supporting it by a) rate and review on your preferred app! Easy and Free! Thank You! b) Pre-Order Shred-Girls by Molly Hurford https://amzn.to/2RBDlJy c) Donate to the Podcast www.wideanglepodium.com/donate  

What does that fine line look like between working really really hard, because hard work is in your blood and your work ethic won't allow you to do any less... and burnout? When do you know it's time to chance careers or jobs, especially when you love the work you're doing and the people you're working with? How do you know when it's time to pivot? How much health, happiness, connection, family, and exercise can we give up before a job has taken too much from us? Explore these topics with us as I interview one of my very best friends, Katie Macarelli.

There’s no bad weather, just bad clothes. That’s what Katie Macarelli would say. Katie is a local Colorado hero in the cycling world and I spoke to her on today’s podcast episode. She was one of my inspirations to start commuting to work. I remember seeing the pictures she’d post on Instagram of her gear or being positioned on the bike, snow on the driveway, with s big smile on her face and thinking, “if Katie can commute to work, why can’t I?” In this episode Katie and I talk about how she started commuting to work, the gear she uses, and her proudest moment of commuting. If you’ve ever considered commuting by bike or are just curious how much fun it can be, give it a listen. --- Support this podcast: https://anchor.fm/grinandgrindit/support

This week Mr. David Palan and I recorded the show while live streaming on FB Live.  We talked with Katie Macarelli from Feedback Sports about sponsorship, things to do and not do, along with "What are you workin on" and Listener questions on tubeless yes or no, Disc brake rotor size and where to get good bike maintenance instruction on the net. Email: BikeShopShow@gmail.com

This week I have a discussion with David Lee from SRAM about CX-1 and ZIPP products then I announce the winners of the Pro Gold give away and discuss disc brake rotors and finish off the show with a great discussion with Katie Macarelli and Tim Allen from Feedback Sports.