Podcasts about pushcrew

This new distribution channel may be the biggest thing since email. I’m always saying how important it is not to get married to any SINGLE distribution channel or platform for your traffic… Like depending solely on Facebook, or Google, or Instagram, or YouTube, or email, or chatbots, or texts. Why? Because relying on just one source is dangerous to your business because algorithms change, policies change, rules change, and customer BEHAVIOR changes. I can’t tell you how many times over the years I (and my entrepreneur friends) have found our traffic sources completely dry up or go bye-bye at one point or another. That’s why you have to protect your distribution channel. That’s why I’m SO excited about this new platform that just came out called, Community. It’s a texting platform. What I love is that it bypasses all the same behemoth platforms we’ve all been using for years. With Community, open rates for texts are INSANE and click-through rates are CRAZY high. How would you like to see it in action? I’ll even answer your questions! Then check out this Marketing Secrets episode and I’ll give you ALL THE DETAILS! ---Transcript--- Hey everybody. This is Russell Brunson. Welcome back to the marketing secrets podcast. Today, I want to talk to you guys about something very cool and very important, and it is adding more distribution channels to protect your business from the inevitable. All right. So if you've read traffic secrets, you've heard me talk a lot about this, about the fact that traffic changes all the time. Google snaps and Facebook snap. So all the things that are happening. And so for me, I'm always looking at how do I protect my business? How do I protect my distribution channels? And so for you, my question is what are you doing? Do you have a list? Do you have multiple lists? There was a time when if you had a big fan page on Facebook, you post a video or something, you get millions of views. And now the reach died, right? Some people have email lists and they were sending emails back, 10, 15 years ago and getting 50, 60%, 60% open rate, where now you're lucky if you get 20%, right? You have your Instagram following, YouTube channel, all these things, right. And there's times when they're really good and you get a lot of traffic and things from it. And other times where it goes down and you can lose tons of the effort you put into something. And so I'm all about diversification and protecting your assets and protecting yourself. And there's new platform that just came out. I'm excited for, I've seen it for a while. I saw Gary V use it. I saw other people use it. And it's this really cool platform called Community. It's something that I fought against a little bit until this weekend. I was actually speaking at Tony Robbins' event, hanging out with the speakers afterwards and Trent Sheldon, who, if you don't know Trent, he is awesome. He's such a cool dude. And he was showing me his Community platform. I think, I don't know exact numbers, he has almost a 100,000 people that are on his texting platform. And he spends time everyday trying to respond to as many people as he can. But then every morning sends out a mass text with different quotes and things like that. And then when he has a new video come out or a new offer or whatever his new book comes out, he sends a text message out, letting people know about, "Here's my new video, go check it out and go comment", or "Here's my new thing", whatever. And what's so crazy is it's it bypasses all the traditional things, right? Bypasses email, bypasses Zuckerberg or YouTube or whatever. It bypasses everything and gets directly into people's phones. And he was showing me his stats and it's crazy. The open rate on his texts were 90 something percent, versus email, which you're lucky if you get 15 to 20%. But his click through rates like 23%, which typical email you're looking at like one to 3% click through rate. So it was crazy. And I got excited. So I started my Community... I joined the Community platform. I started sending out something to Instagram last night just to see how it worked. And I got hundreds of people who joined it. And I spent all my last night having conversations with people, it was so much fun. And my goal over the next year or so is trying to build that list up to a 100,000 people, right? It's another distribution channel. Something that if email disappears, I still have this distribution channel that can bypass email. It can bypass other things. Right? And so it's really cool. In fact, if you guys want to see I'm doing experiment, in fact, there's an ad that's going to run through this podcast episode. I just create the ad to start promoting them, start putting this on every single podcast episode. I want you guys joining this thing because that way I'll notify you when every new podcast episode comes out, plus you can get free quotes and I'm going to be sending out different frameworks and whole bunch of really cool things to text everyday. And I want to make sure you're on that list. So to get on the list, all you do is text spirit out area code (208) 231-3797. Okay. One more time. It's (208) 231-3797. If you texted me there, you're going to see the process and it's cool. You'll text me and you'll get a message back. Basically says, "Hey, you know, go join the community in that way". It adds you to my phone. And then I can see you and your name, how old you are, your birthday, all that of stuff. It's kind of cool. And they'll send you my V card where then you can add that to your phone and you'll see a message from me. So it's pretty cool. So when you guys test it out, you can see the process, but I'm sharing this because... And maybe you're going to use Community in your business. Maybe you won't, it doesn't matter. I just want you guys all thinking about adding multiple distribution channels to everything that you're doing. What are the new distribution challenges you can do? You know where the other ones I'm looking at, a lot of... There's a really cool tool called PushCrew. There's a couple of companies that do this, but basically happens is it is on your Chrome browser. When someone comes to your page, it can drop down, says, "Hey, join notifications from Russell or from Neil Patel" or from whoever I see Neil Patel is probably the guy doing the best in our industry and you click on it and now he can send out broadcast to you through your browser. So, let's say Google shuts you down, but if you're using Chrome, you can open up and you can send notifications to people through their Chrome browser. Which is so cool for another distribution channel, which I'm going to be focusing on heavily in building that list up as well. I just, I don't know... As long as I've been in business, I just know that lose your distribution channel, you're in trouble. You'll see some cool moves I'm doing in the next week or two. I'll probably be announcing next week, maybe two weeks from now, I'm acquiring a company specifically because I want their distribution channel. And it's a different distribution channel. It's an offline distribution channel, but I'm acquiring the company specifically because I want the distribution channel. Right? If you look at, I talked about some traffic secrets, you look at shark tank, like all the sharks that are there, are there because they, they understand, they know one distribution channel, right? Like Damon John, his distribution channel is retail, right? He's really good at getting clothing down these distribution channels. He spends his career building this distribution channel. So if he has a new product, he's like, "I know my buyers want this". He can push it through his distribution channel. Right? Other sharks are good infomercials. Lori Greiner's really good to QVC. If she sees a product, she's like, "I can put this on QVC and make a ton of money because I know exactly how that game is played". Right? So every shark has a different distribution channel they're good at. For us as internet nerds, right? What are our distribution channels? We have our email list, which is big. Which is still is probably the most profitable distribution channel we have in our company. So you have your email list, you have your social following. So your followings at Instagram, YouTube, Facebook, things like that. Facebook messenger was awesome for about a year as a distribution channel. And then it literally disappeared, it doesn't work very well anymore. For a while that was awesome. We were building up and having so much fun until it stopped being amazing. You know, they're always coming and they're going, I think text message is a big one. I'm going to be focusing on now, PushCrew's another one. So it's like, what are the distribution channels you can build to give you and your business stability? Because the only thing that we know is not going to change in our businesses is the fact that's going to change all the time. So anyway, that's what I share with you guys is just thinking about that. If you want us to come and play in the new distribution channel that I'm doing, which is this Community app, which I'm really excited for. Then, like I said, text me (208) 231-3797. Just texts me anything. You can be like, "Blah". And then it opens a live chat with me. And then you can ask me a question. And right now in the last 12 hours, since I launched this, I've answered hundreds and hundreds of text messages. Some people are freaking out, it's kind of fun. I won't be able to keep up the pace as they go from a couple of 100 people to a couple 1000, to hopefully a 100,000 people. But as right now, I'm trying to respond as many questions as I can. And I'm going to spend probably 20 to 30 minutes a day responding to questions. So feel free to come drop me a message and hopefully have a chance to respond to you personally. So I appreciate you. Thanks for hanging out. And like I said, give me a text. All right, thanks everybody, will talk to you soon.

Why Dave Decided to talk to Joe and Matt: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely love showing people how simple it really is to get seen online in competitive industries. They share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). Having generated over $100 million for themselves and their clients, Matt and Joe pride themselves on helping other business owners who want to be seen,  and give great advice on affiliate marketing strategies and audience growth systems. Tips and Tricks for You and Your Business: Traffic strategies (2:30) SEO strategies (4:10) Creating content around affiliate offers (7:30) Using ManyChat as live chat (12:40) Funnel Stacking (15:50) Quotable Moments: "People want to be talked to as a human, not an automated bot" Tools: Yoast SEO EvergreenProfits.com/funnelhacker Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Well everybody. Welcome back to funnel hack Speaker 2:     00:18       radio. I'm your host, Dave Woodward. You guys are in for a treat today. I have opted to have two amazing podcast host as well as guys who are absolutely crushing it. So let me know just to you guys, Joe and Matt Wolfe. What can the show guys? Hey man, how you doing? Thanks for having us on. I'm so happy to have you guys. So these guys are the cohost of hustle and Flowchart, which is an amazing, amazing a podcast. They've got cool, cool guys on there. I just know she had Tom Breeze on a couple of other guys. I've noticed obviously Billie Jean and the whole list. I'm like, Gosh, these events. Read them. Know a lot of these guys. Good Friends of mine. So it's a mucks. The most important thing that I want to make sure those guys who are listening. The reason I wanted to have Joel and Matt on today is these guys are almost anti agency and I want to kind of address why would, why we bring up anti agencies. Speaker 2:     01:06       The main specialty they really have is driving massive amounts of content. Also a of traffic, I'm sorry, using ads and content, podcasts being one of those content pieces, but one of the really cool things these days right now is they have this weird like super power of being able to be seen everywhere, but by the right people. Everyone these days talks about being seen everywhere. It really doesn't matter if you've seen everywhere, if no one cares about you, so we're going to talk today about is how to get seen everywhere by the right people, how to do affiliate marketing the right way, how to actually use ads, content traffic, so hold on tight guys. It's gonna be a fun podcast and super excited at both you guys on the show. This is our favorite topic is just kind of opening up some eyeballs to how traffic can actually be done effectively and not extensively and it's a super easy. Speaker 2:     01:53       Once you get that foundation layer, well do I know that's one of the biggest things most people struggle with is this feels like to do traffic. I got to spend thousands and thousands of dollars. I never know which dollar really works and which one doesn't. It's kind of proverbial going back to the old branding days and you know, 50 percent is going to work. I just don't know which 50 percent it actually is. So with that, let's kind of dive right in guys. So tell me what, where do we start? How does, where do you want to take this thing? All right, so you know, probably the best way to approach this. I'll kind of give a quick breakdown of our traffic strategy and then you can kind of pick it apart if you want and we'll just dive deeper and deeper into it. So the way we drive traffic, is it sort of a combo of Google ads, Seo and facebook ads? Speaker 2:     02:32       Um, so what we'll do is we'll create a piece of content around the problem that our product solves. So a blog post on our wordpress blog, we'll create a piece of content and we'll go to google and we'll find what people are searching for keywords around the content that our problem solves. We're not trying to sell them on that first touch. So for example, one of the examples I gave on a previous podcast was, um, let's say you have a home remedy for, okay. Um, somebody goes to Google and says a in, how do I cure heartburn at home? Right? Well, that person is looking for a solution to their problem. You put content in front of them with some tips on home remedies for heartburn. Now that they've used that content, they essentially raised their hand and said, look, we've got this issue. That's how we know that this problem is interested now, or this person is interested in what we have to offer. Speaker 2:     03:23       Now what we're gonna do is we're going to retarget the heck out of them everywhere. So they're gonna start seeing our ads to our product offering on facebook, on Google display network, on youtube ads onto Bula. Uh, you name it. We've probably experimenting with retargeting on those places, so the key ideas use google search ads so that people are searching for the problems that they have, put content in front of them related to that problem and then just retarget them everywhere once they viewed that piece of content. So that's the sort of game plan in a nutshell that, that we operate under and we do it with both our own products and with affiliate products Speaker 3:     03:56       in our podcast and our podcast. So I'm really curious because Seo is one of the things I just suck at. I've never done anything. You get this thing out. The whole idea as far as google content scares me. It's how do you, how do you really do this thing effectively without having to outsource all of it or do you outsource at all? So there's a combo. We do outsource a little bit. We actually hired some interns and have have a little team as well. We're lean and mean, so we're not a big company so. But it appears that we have this massive budget, which is really cool. It's only being shown to the right people. All these ads, so for Seo, we always use a yoast seo plugin for wordpress sites, so just the free version can do a lot for you if you just turn the all the lights inside the plugin green. I mean that's a good first step. I mean everyone should be doing this and we didn't focus on that for a very long time. We did that for about two months with all the previous existing posts and now what do you know? Organic traffic is the number one player for us. That's how we get most of our traffic. So the retargeting Seo while ast, is that right? Why O a s t a r y s t, Speaker 2:     05:05       yeah, and if you're not familiar with that plugin and essentially what you do is you install it and then we write a new blog post. It says what keyword you're trying to rank for. You plug in that keyword and then we'll give you a whole bunch of suggestions of how to optimize that post so that it ranks for that keyword. So you just kind of follow the list. If you follow the list, there's a little light that starts out red saying you're not optimized. If you follow the list, the light turns green and you're now on Speaker 3:     05:26       page optimized for Seo tools. I'd love to see. Yeah, I mean it's great for existing content. We're all sitting on a bunch of it, so let's optimize that and then you can go further with some new keywords. So how you guys didn't use that on your podcast Speaker 2:     05:42       and cast. We specifically try to rank for our guest's name. That's kind of our big game plan with the podcast is anybody who comes on our show, we want to be on page one for that guest's name. We want our episode with them to be on page one so people will search for, let's say had dave Woodward on our show. They searched Dave Woodward. We're ranked number three probably below your site and you know, maybe click funnels and some of the stuff you're involved in, but ideally we show up on page one as, um, an interview with you that people are interested in. They click into our blog, they click deeper into our blog, defined other, you know, other things, and then based on what they look at on our blog, we then retarget them with offers. Awesome. So you're taking that podcast, make a transcript out of it as a blog article, taking that blog article using seo yoast and other tools to then rank for that Speaker 3:     06:29       guess. Yeah, exactly. And we see it as a big segmentation tool. Any piece of content, no matter what you're producing, we just, she's podcast. It's easy for us. We have a system and it's multipurpose, you know, we can go across the web and upload a transcript to things like a medium, you know, or use that on medium.com. You can make them into slideshare, pdfs and then get traffic that way. So we're big into repurposing, but bringing it into our, bringing people into our ecosystem so we can let those retargeting pixels do their work. Speaker 2:     06:58       Yeah, I love it. Well, I'm really curious on the affiliate side of things because this is one of the things that people are always bugging me about. You know, at first obviously you click phones, has our dream car award winning thing, so you get 40 percent recurring commission plus if you get to a hundred accounts on a monthly basis, you get $500 a month for your car twitter accounts, you get a thousand. So we've always got people saying, how do I get a car, how do I get a car, how do I get this money? And one of the things people I struggle with trying to help people understand is there's more to it than just taking our current links and blasted him everywhere. You are just magical at really creating content around affiliate offers. I want to spend some time on that. Sure. Speaker 3:     07:37       Sounds good. Um, yeah, so we start with I guess our approach. We'll start there as we like to work with tools that we love and ones that we use in our own business so we can put our knowledge, our experience behind all the content that we create around that tool. So, uh, yeah, we'll, we'll usually also work with folks that we kind of know who probably have act like better the relationships we have with that affiliate offer, let's just say that helps the entire thing. So we'll start with creating content and we'll select probably the top five common objections and then from there, you know, that's where we can start pointing ads on Google for instance. And then, um, that's more or less our first touch from Google ads to a piece of content. And then from there we have pixels for Google, facebook, youtube, there's, I mean there's all sorts of different platforms you can retarget on. That's where we call it our cleanup crew. More or less, you didn't buy on the first touch. There's always a call to action inside the value giving a blog post there. But we know that it's gonna take multiple touches. So we feed the Pixel. That's what the guys like. Vince Reed, Billie Jean, all those guys, you mentioned a Tom Breeze, they're all big on feeding the pixel. I think that's the big thing. People have to get over it. Speaker 2:     08:50       Don't go what that means because we hear that term feed the pigs all the time, but I don't people really understand what feed the pixel really needs. Yeah. So if you want to do retargeting, which is, you know, you, someone lands on your website once and now they're cookie cookie drops onto their browser. That's the pixel that you would grab from a facebook or Google ad platform. Uh, so that would be the pixel we're talking about there. And for retargeting you can build this audience. So the Pixel is essentially creating this new audience of visitors who are engaging with your content. So basically the idea is you put a piece of content in front of people, your pixels on there, anybody who views this piece of content is going to see our other ads. So we want to get as many eyeballs on this piece of content as possible so that more people see our other ads. Speaker 2:     09:37       So that's essentially what feeding the pixel is so that our ads are being retargeted all over the place to more and more and more people. I love it. Super Cool. And I guess one little wrap a bow on that, a lot of folks try to get super targeted on, uh, the, you know, the platforms she feed the pixel, you're leveraging their algorithms and the, yeah, the rocket scientists that work at Google and facebook, let's leverage what they've done really well, feed that Pixel and let them do the hard work. Yeah, we'll follow up when it comes to advertising. We've actually kind of gotten in the habit of selecting less and less options inside of facebook and Google and letting facebook and Google optimize for us. So you know, we're going to start with some, some very broad like interest targets on facebook, you know, we may start with like digital marketing or something like that which has $20 million fans, but it's still pretty broad and then we won't set any other targeting and if you let it run for like a week or two overtime, facebook's going to start to figure out which of these people are converting and which aren't. Speaker 2:     10:35       And they're going to start putting more of the right people in front of your ads. So I love that idea. That is super cool, so on the affiliate side, because affiliate marketing is one of the most can be a struggle for a lot of people because they have so many other people competing for the same type of words. Everything else. What are some of the key things you guys are doing? I know you guys, first of all said you take is find out what are the five objections or things about what else? I think there's a lot of ways with affiliate marketing that we go probably way above what most people are willing to do, which is why we've been so successful at it. Um, you know, real quick, I want to make sure we talked about that kind of success because you guys are just your normal affiliate marketers who are making a couple hundred thousand 100 bucks, a thousand bucks or even 100,000. Speaker 2:     11:18       You guys are like seven figure affiliate award winning marketer. I mean, you guys totally get this thing right now. Eighty percent of our business affiliate marketing is our main income stream. We do sell courses and things, but affiliate marketing is our main revenue stream. Um, if you want to learn how we're doing it, that's what we have the courses for, but we make enough money doing what we do. So, um, so, so as far as affiliate marketing goes, there's so many things that we'll do. So, a, we always like to create a landing page so we're never going to send straight to our clickfunnels affiliate link. We're going to send them to some sort of a piece of content that maybe compares click funnels to other alternatives that are there, that explains the various ways we're using click funnels in our business, things like that. We're going to create a lot of content around click funnels and why you should want click funnels. Speaker 2:     12:01       So that's where we're going to drive our Google ad traffic to. Um, another thing that we do is on our landing pages, we always put a little mini chat. I'm not sure if you're familiar with mini chat, but a little of course chat Bot that basically will allow people to communicate with you over facebook messenger. We put that on all of our, all of our pages everywhere across the Internet. So if somebody's interested in affiliate product and they have a question, they get access to me or joe or one of our two team members that are actually in mini chat fielding questions. So we'll actually get into mini chat and close sales over mini chat of products that we don't even own. Um, now I'm want to stop you there because this is one of the things that people screw things up with many chat is they've had this idea as far as it set it and forget it type of approach. Speaker 2:     12:44       You guys are actually, that's one of the things I love about what you guys do. You guys actually using mini chat as live chat, which is something most people don't even consider. It's like, you know, I don't want to do that. I'm just going to set it up and let it run and whatever happens happens. So yeah, we used to use, which was kind of the same idea, a little button thing that said, hey, do you have any questions? They message us and then we'd go into the dark app and respond to people when the mini chat opened up the version where you can do the, essentially the same thing, but it goes to facebook messenger. We got rid of our can just put that on there instead. But yeah, I mean the first two messages are actual automated messages. Like, Hey, what do you need help with, you know, select one of these options that applies. They click one, maybe there's a link to like an Faq or a video or something. And then beyond that a real person jumps in and actually communicates. Speaker 3:     13:32       And we have a whole system. So this is, I'm happy to bring this up because no one is doing this, not even for their own products. And we've had a, we just actually spoke to Mike mcalary of profit first and he bought a product from us and uh, and he noted he was like, you do better customer service than the actual product owners do affiliates doing this because of the follow up. And people want to be talked to like a human, not an automated Bot. People mainly think it's about talking to them. I'm like, no, no, no, no. This is joe here. This is Matt and I'll even do. We'll sometimes do loom videos where it's a customized screen capture maybe a minute or 200 percent of the time. Ninety eight percent of the time people are like, holy crap, you just took that time for me. Like personalized and by then you're pretty much close. They're telling everybody else about their experience. So it's super cool. Not very many chats. Amazing. You can do a lot, but flipping it to be pushed. Personalized and humanlike I think is the key. Um, so deeper down the, the affiliate funnel, Speaker 2:     14:36       no, the list around every single product we promote. So we have a list of people that are interested in click funnels. We have a list of people that are interested in thrivecart and other tool. We promote pushcrew yeah, we do push crew notification. So when, whenever we want do a promotion, we send it out to our entire push crew lists. Um, I don't know. We actually have an affiliate marketing course. It's got 120 different ways to promote products as an affiliate and if you just did them all, I mean there's no reason you can't make six figures a month doing it. Okay, so stop right there and tell people where they can get that because I've known them. People are going to go crazy. So how do they actually get that course? So that would be the best places to go to evergreen profits.com/funnel hacker. Speaker 2:     15:16       So you'll get a book actually, it's a little free book for the coastlines that all this traffic stuff and you'll have an opportunity to see the affiliate course and it's a piece of. It's a piece of a bigger funnel. We'll say that, which again, I want to make sure people understand. I think it's one thing I love about what you guys do is this I refer to is funnel stacking where they come in one funnel and they literally get stacked and layered and that layering is what allowed you guys to really crush seven figures as affiliates. Which is phenomenal. And I think too often people think that I'm going to create one funnel and it's just going to take care of everything for me. So explain kind of how your, how your funnel stacks work. Yeah. So everything is content based and we love to, you know, start with content and interest. Speaker 2:     15:58       Kind of like what Matt was lining out with, uh, you know, we'll have either topics around a specific product or maybe it's podcast and our case and we use that content to segment folks into these different funnels. So these are all different followup sequences based off of the type of content they just consumed. So they'll have, will have an email follow up sequence. Pushcrew has its own kind of marketing, a mini chat has tags as well, so we have the opera and then obviously have the pixels, the different ad networks that are going to show irrelevant affiliate offer or maybe it's additional training and other podcasts we want people to listen to. So that's the idea is using content to kind of leverage where we want to take them. We're personally choosing to go based off of the content. And then as far as far as like the actual funnel elements, you know, I don't want to say this is easy to do, you know, it's kind of a simple concept, but it's not easy to set up everything we do. Speaker 2:     16:53       So one of the things we do is we actually have a split test running all the time on all of our pages. So even when we're promoting affiliate products, let's say we have a landing page that promotes click funnels, I'm going to have two variations of my headline on that page going at any given time or two variations of our video explaining why you should get click funnels or two variations of the button. There is always, always 100 percent of the time I split tests running on both our landing pages and our various ads that we're running. So we're just optimizing, optimizing, optimizing. And I've just, I'm never satisfied. I've got some ads in Google where we're getting percent click through rates on them and I'm still trying to optimize them up into better click through rates. So that's awesome. Matt, go ahead. I was curious as far as when you're doing a split test, how, how often are you changing it? Speaker 2:     17:39       Because the problem I run across people that say I'm going to split test. I do, they set it and they forget about it. It's like dude, you're not doing anything with that. So split testing, so use vwo visual website optimizer to run our split tests and I actually I check in on them once a week, but it really depends on the amount of traffic going to a landing page. Some of our offers get a lot more traffic than others. You know, we've got paged at some pages that will get up, you know, a thousand visits a day on them. So those ones I can legitimately optimize on a once a week basis. Some of them, you know, they'll get a thousand visitors a month so I'm actually, I'm checking on them once a week but I'm actually only going in and making a new variation once. I feel like I've got enough data to really justify a new variation. Speaker 2:     18:20       So you know, so man, do you feel like a thousand is enough? Is that Kinda the magic number? It has got to be technically, I think if you were to talk to like a real hardcore conversion rate optimization guy, he would say that's not enough. Um, for me it's been working. It's been working. We're seeing incremental growth every month. So I'm, you know, I'm happy with the results we're getting out of it. That's the key thing that we had the Aha this year is I think as a business coach and said, okay, look at the little indicators that you have in your business, like conversion rate, uh, you know, traffic numbers, all of that. If you can increase those little bits, that little bits every week, I mean, just look at the compounded effort over 12 months and then look at where you're going to be over that span of time. Speaker 2:     19:00       You will, I mean conservative things about tripling your revenue. Now, you know, if you're just slowly doing just that and then optimizing your ads as well in the same way. And it's not rocket science, you just have to have a really solid offer or multiple offers. And then just do these little small, monotonous tweaks that, you know, it's not starting something from scratch, but as entrepreneurs love doing, staying in your lane and going, oh yeah, that's been a big Aha for us is just the small incremental improvements week over week, over week, look at it over six months. And you went, wow, how did I get from there to here? So how do you guys deal with the whole shiny object syndrome? Because you guys are getting a ton of offers in front of you guys all the time. Speaker 2:     19:41       The best people to ask on that. Matt had been in business together for like 12 years now, which is crazy. He's like my other brother I never had. So we have a similar brain. It's different, but this year I honestly, we, we hired a coach and he told us to stick with the plan for like a year minimum. And that's where I went into the optimizations. That's where we went into a very deliberate mood on what we're doing. Each week. We've even kind of cut down our work time because of just personal things we want to do rather than sitting behind a screen. So we'll, I'll say, I'll say the times, the most difficult thing that gives us shiny objects syndrome is we have a podcast as well, so over the last year and a half since we started this show, we've interviewed 112 people now and every single person has good ideas, so that's where our tiny object syndrome comes into play is we'll get off an episode with somebody and go test that and then like we'll talk to, you know, one of our mentors and they'll be like, no, stay the course, you know, verbally slap us. Speaker 2:     20:40       A mentor works getting super clear on what we're doing now. And then what's the, what's the infinity project? James Schramko calls it like this thing and you're always kind of working on what your team is and that's worked for us. Yeah, no, I love Schramko's infinity project. It's a great, great analogy. He thinks he's a great guy. Yeah. So I'm really kind of curious as far as I'm sitting here going massive shiny object syndrome with a ton of affiliate stuff and going, okay, so evergreen.com four slash funnel hacker. I got to see who's going to go ahead and actually go through all 120 of those and put those in place so we can do. Let us know. We'll give you something cool. If you do that and prove that you've done them all, it'll be good. Yeah, I mean that's. That's the cool thing about affiliate marketing I guess that we want to. Speaker 2:     21:29       It's a great bolt on. You don't have to just do affiliate marketing. Do you have a solid offer that you feel like you're still leaving some things out that you can then leverage someone else's offer product or service or even brokering a deal? We've done so many of those and that's the thing. It all compiles up into more profits based off of what you're already doing. So bolt on. I think that's a good little like, oh, that's it. One of the things you guys made mentioned, which I don't hear too many people talking about these days and that's Taboola. Do you wanna explain what to Bula is and how you guys were using it. So taboola is what's called a native advertising platform and essentially what it is is if you ever go to some of these bigger sites like CNN or Msnbc site, you read some news and you scroll down to the bottom of the news site, it'll say you know, also recommended and there'll be some little ads and usually they're very like click baity looking ads with the image. Speaker 2:     22:21       You can't really make out what they're doing in the image. And they're like, you know, wait until you see what this guy did after he ate a pickle or whatever. And you're like, oh, I need to click on this. What is this? Right? So you see these on these big platforms, these new sites, and it's down at the bottom and they call it native advertising because it looks like it's native to the site. It looks like, like you're clicking on more internal content on the site, but when you click to it, it's, you know, an external site and the extent of what we've really experimented with is just purely retargeting because the idea being if they view a piece of content, we want them to see us in as many places as we can possibly put ourselves. So there'll be a piece of content. Maybe the content is around, you know, click funnels, here's all the way we use click funnels and now all of a sudden they're seeing our ads to our landing page about clickfunnels. Speaker 2:     23:08       They'll see them at the bottom of an MSNBC page. They'll go to somebody's blog, they'll see it on Google display network, on the sidebar banner. They go to facebook, it will be in their feet. You know, it's just part of being everywhere. And so our budget for it isn't very big. We don't get just a ton of impressions on that. We might spend $7 in a month on it because it's a very low volume play, but it's part of that branding thing is part of that psychological thing. We're holy crap, I'm seeing these guys everywhere and that's what it does for us at least. I love that. A two bullets. One of the things we're starting to play around with ourselves. So I, again, I haven't heard too many people playing around with it says, cool, you guys are using it. Yeah. Yeah. And it, it's, it's great for feeding the Pixel to um, you know, we tried to put some of our content, the same kind of content that if somebody searched google, they would see those blog posts. We tried to put that in some of the native ad platform stuff and put some like click baity links just to feed the pixel. And what we noticed was the time on site from those people was like three seconds long. And we're like, okay, these people are clearly not spending the time required to be a good prospect. So we actually cut out all cold traffic from taboola and just made it purely a retargeting play for us. But their dive back into it in the future, I'm sure we will. That's the key. Speaker 3:     24:20       Just be on his men. If you have, you know, the access to all these platforms and can just do retargeting, why wouldn't you just place that Pixel on your site and let it do its work? Keep an eye on the budgets, you know, make sure you're not spending a boatload of money but, but the branding play, you know, it's what five to seven touches is the average. They always say, for someone to make a conversion, well might as well do it this way. That's how we choose it. Speaker 2:     24:41       And I mean with the, with the risk of sounding like I'm kissing butt a little bit, something like click funnels makes it really easy because once you get something one of these funnels that works really well, there's a little button that says, clone your press that button and you do it all over again. Wonder how we do that landing page, that evergreen product. I love it. So obviously one of the things you guys are magicians ad is making sure that you're seen by everywhere, but most importantly by the right people everywhere. And I appreciate you guys spending time with the state as we kind of get close to wrapping things up here. Joe, Matt, anything else you guys want to leave with our audience? I think Speaker 3:     25:16       the big thing is, is just the Aha is, is think about how you can bring all these platforms and let them work together. A lot of folks try to keep things. I'm a facebook guy, I'm a google guy. Well, why not be everything you know, and focus on your input where, where, where's the best input they could bring those qualified eyeballs to your ecosystem. And then, you know, let the magic happen with the platforms. Speaker 2:     25:39       That's the big thing. I mean, you pretty much covered it. Um, you know, and, and we do the same thing with the podcast. We didn't really dive too deep into it, but with the podcasts, um, you know, that's the podcast could be huge. If anybody who's thinking about doing a podcast, I'm always blown away with the excuses. People don't, they give for not having a podcast because it's probably been the most impactful thing we've ever done in our business. But you can do what we call our invisible podcast funnel where essentially people listen to an episode and then once they listened to an episode of, let's say we had a, a creator of a software product on the podcast, we can interview that person than anybody who listened to that interview. All the sudden we can now retarget them with that person's. So it's just a real quick way to use and monetize a podcast through, you know, that that's essentially them raising their hand and saying, I'm interested in this because they just spent an hour with me, Joe and the creator of the product. Speaker 2:     26:34       They're going to start seeing everywhere now. So take for example, you guys had me on, if you have me on your podcast, you didn't win target click funnels because we'd be talking about click funnels and everything else. And then you're going to have your affiliate link type to see all those ads that we send them to a landing page. We wouldn't, we'd never really linked straight to an affiliate link. We would send them to a landing page. That way we have the opportunity to, to, um, capture him on an email list and give some reasons why you should get it through our link and maybe offer up some bonuses and things like that. Uh, but yeah, that's exactly what we do. We would put our landing page for clickfunnels in front of anybody who listened to our episode together. Yep. Oh, such a cool idea. Speaker 2:     27:12       We should probably do that. I'll probably do that. That sounds fun. Anything else guys? Again, thanks so much. Yeah, just everybody. Evergreen profits.com/funnel hacker. You can go down the rabbit hole and learn a little deeper and that's going to get something. This book right here, it's called, um, the evergreen traffic playbook. That's the book that will give away for free. We'll give you a free digital copy over@evergreenprofits.com slash funnel hacker. There you go. Awesome. So guys, again, check it out. Evergreen profits Dr. Com, forward slash funnel hacker. So again, evergreen profits.com, forward slash funnel hacker. They're kind enough to give you guys a free copy digital copy of the book. And most importantly, you then get a top into their funnels and see how you get retargeted literally all over the entire world online and take it down and follow exact what they're doing. So again guys, thank you so much. You guys are amazing. It's always fun talking to you guys. We'll talk soon. Speaker 4:     28:11       Thank you. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

It might feel like harder work at the time but there are several ways to become more efficient and when you have a big enough incentive to close your computer you get a lot more done! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Write Club Podcast Be Everywhere Online - 30 Day Challenge Own It! The Podcast Taverna Melissa in Stoupa, Greece On the blogs Entrepreneurial Thought Leaders: Chris Barrow Vzine 060 | Marketing Versus Sales Vzine 059 | Ethics In Business Own It! 173 | Being Unbusy Own It! 172 | Law of Attraction (Part 1) Prefer to read? Hi, it's Nicola here. Recording, I hope. I've got 15 minutes to do this, so I've really got to get organized. I've got to record the three sections, I've got to re-label them, get them uploaded to Google Drive so Phoebe can take them from there and Sarah can take them from there. Today is a big day, we're recording five Write Club podcast episodes, and I've also dashed off a marketing email. What else have I done this morning, I can't remember what else. There must be more. Yeah, so, basically we batch-record them, because people come and go from here all the time, and it's really nice if we want to catch everyone in on the podcast recordings, then we just get together for a day, and hash them out. We've got a really, really strong organizer on the team, Stephanie, and she makes sure that we each know what we're doing, what we're talking about. There's a different chairman every week, we've got a different guest every week. So, it's a bit of a logistical nightmare, and she's taken that over, thank goodness. That's not my strength. I just have to concentrate on making sure we actually record each episode as we're going. So, I want to talk a bit more about how to make your life easier with doing things like that in the main section. This week I suddenly had a mad burst of enthusiasm and decided to launch a 30-day challenge. I wanted to help people who were interested in the concept of being everywhere online, to know what to do every single day for thirty days, and I figured out that if they just followed my instructions, one simple instruction every day, then at the end of thirty days, they would end up with three to four great bits of content out there on YouTube, LinkedIn, Facebook, and Instagram, and all that stuff, and they would also end up with three to four podcast episodes. They would now know how to make a podcast. So, I figured that was pretty cool. I put out the word on Facebook, Twitter, through my mailing list, on my blog, all the usual places. PushCrew, you know, which is a sort of SMS push notification, and I sent a message to everyone who subscribed to my chatbot on messenger, and we've got pretty much 40 people signed up already in just literally 24 hours. It's going to be quite lively one, if you'd like to join along, just come along to my Facebook page NicolaCairncrossUK, and you'll see pinned to the top of that page, all the information you need to find out about the challenge, get involved, and sign up for it. So, yeah. Looking forward to seeing you in the private Facebook group for that. It's been quite a busy week this week. Mainly, characterized by nearly 24-hour power cut and the fridge man not coming for three days. So, that was quite funny. My fridge broke, my landlord and landlady supplied a replacement one while we tried to work out what was going on. And then we called in the fridge man from Kalamata and he was supposed to come on Thursday, and I was thinking he's going to turn up in the middle of the podcast recording, then I was thinking he was coming on Friday, and he was going to turn up in the middle of four recordings we were doing for the Own It! podcast where we were inviting guests, and listeners of the podcast on to talk about their main passionate topic,

No vídeo de hoje eu vou falar sobre como você pode usar o PushCrew, ferramenta de notificações, para fazer com que seus conteúdos cheguem mais facilmente até sua audiência, seja pelo computador ou através de dispositivos mobile impactando positivamente sua CTR.   ----------------------------------------------------------------------------------------------------------

Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. 

Google's algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. 

In episode #21, Wilco shares his thoughts on what’s a good time to cut your losses if you’re working on something. Time Stamped Show Notes: 00:08: I’m actually fairly happy, especially considering the fact that I just pulled the plug on a project that we’ve been working on for over a year. 01:40: The beauty of doing that offline is that you can really do a deep dive into your mind. 02:07: It just helps me a lot to sometimes just go offline, and just do nothing there, and write in my notebook. 03:44: As you probably know, we create various software products that we had a piece of software pretty much fully ready to market. 04:41: When we released UpViral, there was nothing of the kind where it’s like, “What? 04:54: For ConnectLeads, first time you were able to connect your Facebook lead ads into your auto-responder. 05:00: ConnectRetarget, you can do behavior re-targeting on Facebook. 05:29: I don’t mind competition, but I just want to be first, and then people can try to compete with me. 05:44: My point being is that I’ve pulled the plug on various tools even though we spent months, and months, and months of work. 06:46: At every point in time, you need to look at it like, What’s the biggest opportunity that I have right now? 07:33: All that matters is what actions you take from today onwards. 09:17: If you haven’t seen any project through, if you haven’t had any success in line, then I would actually encourage you to keep on focusing on what you’re focusing on. 10:08: I highly recommend you to just go offline, take a notebook, write down all the pros and cons, write down all your ideas. Transcription:             Hey, hey, you entrepreneurs and marketers. It’s Wilco here, and today, I’m actually fairly happy, especially considering the fact that I just pulled the plug on a project that we’ve been working on for over a year. Boom. We’ve been working on it for over a year, and I stopped … I canceled … I deleted the whole project pretty much, which is not something that you usually do, right, especially after a year’s worth of work.             Now, it’s not something that we’ve been working on like every now and then, and been dragging on for a year. No. This is actually a project that I had a full-time developer on for over a year full-time, day in, day out, and besides the developer, obviously, various other people were involved as well like a designer, an architect. Like there’s various people involved with a project like that. Yeah. I decided to stop the project, to remove it from our business future, and it was actually not an easy decision to do, but I do think is the best thing to do.             Last weekend, my wife is away on Sunday, and usually, I don’t work on Sundays, right? I usually hardly work on the weekends. I try to keep that work-private balance in shape, but last Sunday, my wife was away, so I figured to carve in some time to really just rethink every decision that I made recently. Basically, I took a notebook and just sat outside for I think like four, five hours. Something like that where I just wrote out everything that we’re working on like new projects, old projects, like goals. Everything, right?              The beauty of doing that offline is that you can really do a deep dive into your mind. That’s what I like to call it because always, when I’m online, I’m like, “Ah, I have some kind of a cool idea,” and I start doing research, and I start reading. All of a sudden, I’m distracted by something, and like I don’t really do a deep dive because I’m always distracted by outside influence, by outside factors like things that I read or whatever, right?             It just helps me a lot to sometimes just go offline, and just do nothing there, and write in my notebook, right? If you see my notebook, in like four, five hours, I probably write like seven to, I don’t know, 10-ish pages full, which isn’t even that much because most of the time, it’s actually thinking of what to do. Anyway, I was thinking like, “All right. One of these projects, and what do we do with it?” I realized, like I said before, that we needed to pull the plug.             Now, when do you cut your loss? Like what’s a good time to cut your losses if you’re working on something. We’re all working on something, right? It could be a new project that you’re working on. It could be a customer that you’re trying to close a deal on. It could be, I don’t know, a new funnel that you’re creating, a new sales page you’re creating, a new offer. It could be anything, right? Whatever you do, you are doing something.             Assuming that most of your tasks aren’t done in one day, you’re working on that for a long period of time, right? You’re working on that for multiple days, multiple weeks, multiple months, or even multiple years for some, right? Usually, when you get started, especially when people spend money on a day, half of the … There’s a tendency to keep on working on whatever, right, because they were already invested in that idea. They’re already invested in the thing that they’re working on, so they can’t really back out.             I would actually say that that’s not a wasted case. There’s quite a few scenarios that it’s actually the best decision to actually pull out even though you have been working on it for a long time and even though you spent a lot of money in it, et cetera, et cetera. In fact, actually, I remember multiple times that we had a piece of software. As you probably know, we create various software products that we had a piece of software pretty much fully ready to market, right, and we still pulled the plug.             One of the examples was actually a … It was a push notification tool, so you can actually create various kinds of push notifications. This was back in the day. We started working on it back in the day before there were any other like platforms like PushCrew and all the other push notification platforms. Back then, we were the first when we started building it.             However, by the time that we actually got to market it before … by the time it was actually finished, there were already various competitors out there. Like I don’t mind competition. Not at all, but I like to create things that no one else does, right? I like to create things that are so unique that it’s like a new opportunity in the market, and it makes it so much easier to sell.             When we released UpViral, there was nothing of the kind where it’s like, “What? You can create viral campaigns and add them into your sites? What? This is awesome.” Everybody jumped in it, right? It was the same for ConnectLeads, for example. First time you were able to connect your Facebook lead ads into your auto-responder. What? ConnectAudience, same thing. ConnectRetarget. You can do behavior re-targeting on Facebook. What?             Like whenever we release something, I want to make sure I’m the first doing that because it makes the marketing so much easier, right? It makes the marketing so, so, so much easier. Whenever I create something, and it’s already out there, and like the second or the third one, I’m like, “Mm,” like I don’t want to do that, right? I don’t want to be competing anyone else. I don’t mind competition, but I just want to be first, and then people can try to compete with me, but I’ve already positioned myself as the number one tool or the number one leader in that certain thing that it does, right?             My point being is that I’ve pulled the plug on various tools even though we spent months, and months, and months of work, of time on development and design on those kind of tools. Like I said, just yesterday, I pulled the plug on a project that we’ve been working on for over a year.             Now, in this case, I’m hoping we might be able to use, let’s say, 20% of that in like a different twist or different angle or something like that. At this point, I cannot really share what this specific tool actually did, but the point I’m trying to make is that at some point, it’s good to cut your losses and not look at whatever you put into it.             What I see people do is they continue … Like I said, they continue because of what they invested in it because they feel they need to do that, right, because … Let’s say, yeah, I’ve already spent $10,000 in this, so I feel that I’m wasting $10,000. That’s not the way to look at it, right? At every point in time, you need to look at it like, “What’s the biggest advantage that I could … What’s the biggest opportunity that I have right now?”             Often times, it is to continue whatever you’re doing with that because whatever you built so far is actually … If you would switch to something else, you would have to start over, and it would actually take … It would actually be a slower path to wherever you want to go, right? Usually, the reason why you need to continue what you’re working on is because the thing that you built so far, the thing that you’ve been working on so far up to today, that makes it the easiest and the best possibility, the best advantage that you have at that point, but it doesn’t mean … like you don’t have to look at what you invested in. You don’t have to look at how much time you spent time in it because that’s all irrelevant. All that matters is what actions you take from today onwards.             If you realized that whatever you’ve been working on, you’ve been working on it for a year or whatever and it’s actually … like it’s outdated already. It’s not going to get you to the level where you want to go regardless of what you do with it. You can be flogged … They would basically be flogging it that harsh, right? I’m not sure if that’s a good saying in English as well, but that’s how we say it in the Netherlands.             Like if the project is not … it doesn’t have any potential, then you can just keep on working and finalizing it, but it’s not going to do you any good. If that’s the case, you might actually be better off to just delete it regardless of what you did so far and just start something else which will be better.              Now, I’m not sure if it’s going to make sense for all of you. I hope it does for some. At some point, it actually does make sense, like I said, to just pull the plug even though it might hurt, your bank account might hurt, your ego as well, which is not a nice thing, but that’s okay because as long as you believe in your long-term goal and you know like the easiest route to go from here, where I am today at this very point, to whatever your goal is, if the easiest route is to do that, using your tool, or your thing, or your project, or whatever it is that you’re creating, do it. Go for it, but if not, then stop and go the other direction.             That’s one thing that’s important to add. There’s always an exception because I also see a lot of people who are trying to create something online who are trying to build a business, and if that’s the case, then it would actually be worthwhile to just stick with your idea because I see so many people that they’re switching too easily from one project to another without having … see any project through.             If you haven’t seen any project through, if you haven’t had any success in line, then I would actually encourage you to keep on focusing on what you’re focusing on. But if you already know what you’re doing and you already had success in the past, then you are … you should … okay to make that decision to either switch to a different one and just let whatever you were working on slide and just pull the plug.             Sometimes, you can even repurpose parts of it, right? It doesn’t mean that you have to throw away everything, which I’ve had to do multiple times, because I did have to throw away a thing, but sometimes, you can repurpose anything. Now, I’m not sure if this is making sense for anyone out here, but I just wanted to throw this out there because if you are working on something that you feel is not the right thing to be working on, but you’re just working on it because you are … you’ve already invested so much time into it, then I highly recommend you to just go offline, take a notebook, write down all the pros and cons, write down all your ideas. Just stand still for a couple hours and really ask yourself whether continuing is actually the best decision or not. I hope this helps, and I hope you all have an awesome day.          

Listen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services. In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communication line to people who are interested in what you have to offer. Whether you are telling people about new content you have on your blog, about special offers/sales on your e-commerce site, or maybe even about the new podcast episode you're sharing, just to name a few, Push Notifications are something you must start using! Check out how this fairly new marketing tool allows you as the marketer to communicate with people who like your product or service and who want to learn about the latest and greatest. And the results? Click through rates on average up to 20%! It's extremely easy to get started, so tune in to find out how now! Oh, and the guys at Push Crew gave a special discount for Pixels & Ink listeners - use PI10 to get 10% off now!

Wat heb ik afgelopen 2 weken gedaan en wat ga ik de komende weken doen? In deze nieuwe aflevering geef ik een kijkje in onze marketing machine :) Ik heb het over de volgende zaken: Instagram Leads (Yes, dit doet nog niemand) Pushcrew (Push notificaties) Nieuwe geautomatiseerde ledenomgeving Opvolgen van leads. Leverde mij 900 euro extra omzet op met 6 mailtjes Facebook video advertenties En…. waar ik de komende week mijn aandacht op ga richten Ik werk alleen aan impact points, omdat mijn impact points ervoor zorgen dat mijn bedrijf structureel blijft groeien.

Drew and digital marketer Patrick Shanahan share their favorite eCommerce marketing tools of 2016. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. We all know that there is no one silver bullet guaranteed to push your business to success, but certain tools can be a big help on the path to higher revenue. Special guest Patrick Shanahan, a digital marketer from Art Storefronts, joins Drew in this episode to talk about just that – key marketing tools that brought him wins in 2016. Learn about PushCrew, an in-browser notification system, and hear Drew talk at-length about Drip – an email service provider with some serious automation chops. Highlights 00:20 - Introducing special guest Patrick Shanahan 01:30 - More episodes of the Nerd Marketing podcast are coming 02:15 - Where has Drew been? Announcing his new CMO role at a SaaS company. 04:55 - Recap of SaaSFest 2016 08:36 - Let's talk about some shiny objects 09:18 - Tool #1: Klaviyo – an email service provider that Drew loves. 15:50 - Tool #2: PushCrew – An in-browser push notification tool that Patrick has had success with. 24:08 - Tool #3: Drip – A fairly new email service provider with unique integrations, automation abilities, and unique features. This is the one Nerd Marketing uses. 33:15 - How to use Drip to keep your list healthy and your emails out of the "promotions" tab. 36:52 - Front-end personalization using Drip. Links / Resources Klaviyo Drew demonstrates how to use Klaviyo for effective win-back campaigns in Episode 25. PushCrew Learn more about in-browser notifications in this DigitalMarketer article. Drip Check out Drew's free, 7-part course on doubling your business. Transcript Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also for later. → Read the Transcript Drew Sanocki: Hey, everybody. Welcome to the Nerd Marketing Podcast. Welcome back to the Nerd Marketing Podcast. This is Drew Sanocki. I have a special surprise today. I have a guest here in the Nerd Marketing studio. My guest's name is Patrick Shanahan. Patrick, how you doing? Patrick Shanahan: Drew, good. Happy to be joining you. Drew Sanocki: For all of you who are listening right now, all three of you, probably don't know who Patrick Shanahan is. Patrick and I have been working together for almost a year now. He's actually not here in the studio in New York with me. He is out in California. Patrick, why don't you introduce yourself to the three or four listeners of the Nerd Marketing Podcast. Patrick Shanahan: Are you kidding me? We're at least up to seven. You've got seven listeners now, I think, on a good day [crosstalk 00:01:02]. Drew Sanocki: It's three. Patrick Shanahan: Yeah. I run marketing, actually, for a eCommerce shopping cart that's a neat shopping cart called Art Storefronts. It's basically a shopping cart for three legs of the stool, the niches. If you own a print studio that reproduces art or if you're an art gallery or if you're an artist. Been running marketing over there for awhile. We're kind of in startup mode but growing pretty quickly. Yeah. Drew Sanocki: Awesome. Patrick, also, has been helping me out a little bit with Nerd Marketing. He has always been pushing me more to do more podcasting and releasing more content. That is my promise to you know. I guess this is December 2016, going into next year, I really want to hit he podcasting hard. We've gotten a lot of good feedback from our email subscribers and the podcast listeners that they enjoy the podcast. I think it's worth doing. I'm going to try to be a little bit more regular with the podcasting. As part of that, I think Patrick's here to help and hopefully add some value to you guys and help you grow your businesses. What have I been up ... I obviously have not been producing content.

 Following on from last weeks episode I talk about my testing of Push Response a BOT platform technology that has been dubbed the next email killer or not? The other product mentioned was PushCrew.

 Following on from last weeks episode I talk about my testing of Push Response a BOT platform technology that has been dubbed the next email killer or not? The other product mentioned was PushCrew.Subscribe to The Getting Ahead Podcast on Soundwise