The Marketing Secrets Show

Part one of this two part series with Dr. Benjamin Hardy here on The Russell Brunson Show reframed how scaling actually works. Part two forces the decisions most people avoid. In this episode, Dr. Hardy challenges the comfort zones that quietly cap growth.  This conversation is about the choices that separate people who stay busy from those who actually scale. It's about why bigger futures demand cleaner focus, fewer priorities, and the courage to let go of paths that no longer fit. If you have ever felt like you're doing a lot but still hitting an invisible ceiling, this episode explains why. Key Highlights: ◼️Why impossible goals force clarity by eliminating dead-end paths, complexity, and unfocused effort ◼️How stretch goals shift attention away from old routines and toward entirely new strategies and partnerships ◼️The danger of optimizing for activity instead of results and how systems always produce what they're designed for ◼️Why scaling requires applying the power law by finding one “super who” instead of doing linear work yourself ◼️How raising your floor means letting go of good opportunities, old identities, and even businesses you love The real danger is not failing. It's staying successful at a level that no longer matches your potential. This episode will push you to question what you're holding onto, what you're tolerating, and what needs to change if you want a different future.  If part one helped you see the problem, part two gives you the pressure to act! Listen closely, because once you hear this, it becomes much harder to keep playing small! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Scaling does not start with tactics, systems, or working harder. It starts with how you think about the future. In part one of this two-part series, I share a powerful presentation from Dr. Benjamin Hardy given at Mastermind in Paradise right after the release of his book The Science of Scaling. This session goes deep into the psychology behind growth and why most entrepreneurs stay stuck not because of external limits, but because of the goals they choose and the timelines they attach to them. This episode of The Russell Brunson Show is not about what to scale. It is about how your future goals shape your present behavior, your decisions, and the systems you build. If you feel busy but not moving, ambitious but capped, this conversation will reframe how you think about growth entirely. Key Highlights: ◼️Why the future you commit to shapes your psychology more than your past ever could ◼️How Viktor Frankl's work on meaning explains why people lose traction without a compelling future goal ◼️The difference between linear growth and true scaling, and why most businesses unknowingly optimize for the wrong path ◼️How raising your goal forces you to simplify your business by stripping out noise, dead ends, and false requirements ◼️How “frame,” “floor,” and “focus” shape your ability to grow, and why raising your floor matters more than most people think In this first session, Ben lays the psychological foundation for everything that follows. He shows how goals are tools, not judgments, and how a bigger future helps you see clearly what no longer belongs in your present. This episode will challenge the way you think about time, ambition, and growth, and it sets the stage for the strategic decisions explored in part two. Stay tuned for Part Two, where the conversation moves deeper into execution, accountability, and building systems that can actually scale. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I want you to listen to this episode of The Russell Brunson Show with a different level of awareness. This is not just a breakdown of a video sales letter or a history lesson. It is the story of how persuasion actually works, where it came from, and why almost everything you see in marketing, politics, and media today traces back to a single hidden lineage. This episode walks through the uncomfortable truth behind influence and why understanding it is no longer optional if you want to build, sell, or lead in a world driven by attention. Key Highlights: ◼️How Sigmund Freud uncovered the unconscious drivers of human behavior and why those discoveries terrified him when they were used at scale ◼️How Edward Bernays weaponized Freud's work, shifted advertising from logic to emotion, and created modern propaganda through desire and identity ◼️Why Bernays believed democracy required manipulation and how his book Propaganda openly explains the engineering of consent ◼️How Dan Kennedy took Bernays' ideas even deeper, refining persuasion into systems that influence high level decision makers, not just the masses ◼️Why these same psychological frameworks still drive webinars, VSLs, funnels, and buying behavior today, whether people realize it or not The reason this matters is simple. These tools exist. They have shaped the last century of buying, believing, and behaving. You can either stay unaware and be influenced by them, or you can understand how they work and choose how to use them ethically in your own business. This episode is about pulling back the curtain so you can finally see the system behind persuasion and decide what role you want to play inside it. ◼️If you want to watch the full Bernays presentation I reference in this episode, you can find it here: https://secretsofpropaganda.com◼️And if you want access to the event I mention at the end, including the Propaganda book bonus, the link shared in the episode is: https://secretsofpropaganda.com/buy ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share a raw, unscripted talk from a private mastermind where I break down what it actually takes to level up in business and in life. This is not about tactics, funnels, or hacks. It is about the internal shifts, humility, and skill rebuilding required when the old version of you can no longer take you where you want to go. Through personal stories from wrestling, entrepreneurship, faith, and leadership, I explain why growth feels uncomfortable and why that discomfort is often the signal that you are on the right path. Rather than teaching another framework, I'm walking you through the psychological and emotional realities of moving from one level to the next, and why most people stall out when their ego refuses to let go of past success. Key Highlights: ◼️Why every new level of success requires abandoning the skill sets that previously worked ◼️How the Hero's Journey explains personal growth, plateaus, and the need to leave the “ordinary world” ◼️Why ego and attachment to past wins are often the biggest blockers to scaling ◼️The difference between technical growth and internal readiness for the next level ◼️How humility, reflection, and learning from others unlock the next phase of progress Real growth does not come from doing more of what already worked, but from being willing to relearn, rebuild, and let go of the identity tied to past achievements. This episode is a reminder that leveling up is less about external strategy and more about who you are willing to become in order to move forward. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people are using AI as a faster tool for writing copy, building funnels, or answering questions. In this episode of The Russell Brunson Show, Rich Schefren shows why that barely scratches the surface. What he shares is not about productivity hacks or clever prompts. It is about building an AI that knows you so deeply it can help you overcome lifelong patterns, blind spots, and self-sabotage in ways no coach, mastermind, or system ever could. Rich walks through how feeding his entire life into AI fundamentally changed his business, health, relationships, and sense of purpose. This conversation goes far beyond marketing or technology. It is about identity, execution, and becoming the highest version of yourself faster than you thought possible. Rich explains how an AI that understands your psychology, habits, fears, and strengths can challenge your thinking, expand your vision, and execute alongside you every day. If you feel stuck despite knowing what to do, this episode will completely change how you think about growth, discipline, and personal evolution. Key Highlights: ◼️Why most people fail with AI because it knows everything except the one thing that matters most: you ◼️How uploading journals, business archives, health data, and conversations creates an AI that understands you better than you understand yourself ◼️The four-phase Zenith Mind OS framework: AI learns you, challenges you, expands your vision, and executes with you ◼️How AI identifies self-sabotage loops, limiting beliefs, and hidden triggers you may have carried for decades ◼️Why this approach can outperform traditional coaching, therapy, and masterminds combined ◼️How Rich used this system to dramatically improve his health, profitability, clarity, and daily execution Rich's presentation is a glimpse into a future where personal growth and execution are no longer limited by willpower or discipline. Instead of forcing yourself to become someone else, he shows how to design your life and business around who you truly are. This episode is not just about AI. It is about leverage, self-awareness, and unlocking momentum in every area of your life. If you are ready to stop fighting yourself and start working with a system that understands you at a deep level, this conversation will open your eyes to what is now possible. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think affiliate marketing is a side hustle or a distraction from building real offers. In this episode of The Russell Brunson Show, Doug Boughton completely reframes that belief. What he shares is not about quick commissions or one-off launches. It is about building an affiliate ecosystem that compounds over time, increases authority, shortens sales cycles, and quietly feeds your own offers without pulling you away from your current business. Doug walks through how affiliate marketing became his most freeing income stream and why it now sits at the center of his long-term business and legacy strategy. If you sell anything online, whether you are just getting started or already have your own offers, this episode will change how you think about traffic, collaborations, and growth. Doug breaks down the exact ways affiliate marketing can amplify everything you are already doing instead of competing with it. Key Highlights: ◼️Why affiliate marketing works best when it enhances your core offers instead of replacing them ◼️How to use other people's launches and attention waves to grow your audience, authority, and credibility ◼️The three ways affiliate ecosystems work together: other people's offers selling yours, your offers selling theirs, and customers becoming promoters ◼️How email segmentation and integration marketing turn non-buyers into long-term customers ◼️The strategy and platform behind building an army of affiliates promoting your business ◼️Why longevity, alignment, and recurring value matter more than short-term affiliate payouts Doug's presentation is a masterclass in leverage, and long-term thinking. Instead of chasing ‘quick' tactics, he shows how doing the right things consistently builds momentum that pays off for years. He's showing you how affiliate marketing is all about creating win-win relationships, serving your audience better, and letting your business grow through trust and collaboration. If you want a model that creates freedom while strengthening your core offers, this episode lays out the path clearly. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children's book If You Give a Mouse a Cookie and reveals the hidden structure inside it that makes it the perfect framework for building irresistible offers. Once you see how it works, you will never build your offers the same way again. Key Highlights: ◼️Why most entrepreneurs unintentionally sabotage their offers by bundling random products together instead of solving a customer's sequential problems ◼️The Mouse a Cookie method for creating an offer path that moves someone from their pain to their desired result ◼️How to build an offer even when you cannot personally solve every problem by partnering strategically instead of ignoring what your customers need ◼️The ‘Timeline-ify' technique for presenting your offer in a way that keeps customers emotionally in motion instead of overwhelmed ◼️The Charisma Hacking framework for communicating pain and authority in the style that matches who you naturally are, so your pitch feels authentic and converts higher McCall's presentation is a reminder that selling is not about hype or pressure. It is about understanding the real problems someone faces and guiding them from one solved step to the next until they reach their goal.  When you use the Mouse a Cookie method, timeline your offer the right way, and communicate with the charisma style that fits you, your offer becomes the clear path to transformation instead of a collection of items. This is why her students win, and it is why this framework has become one of the most important updates to how I teach offers today! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I sat down with David Royce because his story is completely different from the typical online marketing path. He did not build funnels first or chase trends. He built real businesses in the real world, scaled them with systems, sold them, and then did it again… And again… And again. What fascinated me most was not just the money or the exits, but how intentional he was about learning, focus, culture, and fulfillment along the way. David started knocking doors with zero sales and turned himself into a top performer by obsessively studying sales. That obsession carried him from managing college sales teams to building and selling multiple pest control companies across thousands of cities. In this conversation, we dig into what actually made that possible, the unsexy work most entrepreneurs avoid, and why success without systems eventually collapses. Key Highlights: ◼️How David went from early rejection to elite performance by studying sales daily and treating selling like a craft you train for ◼️Why systems are the real secret to scaling and the simple test he uses to know if a business can grow without the owner ◼️The mindset shift from manager to operator and how he prioritizes tasks so the important work does not get buried under urgent noise ◼️How he built culture intentionally, protected core values while scaling fast, and used outside influences to shape how he led teams ◼️Why his greatest advantage is focus and obsession, how he trains it, and the books he credits for sharpening his thinking across sales, systems, and leadership David also opens up about happiness, obsession, and why the goalpost always moves if fulfillment is tied only to money. We talk about work seasons, choosing the right partner, and why knowing when to step away can be just as important as knowing how to scale. This is a conversation about building something real, learning deeply, and designing a life you actually want to live. ◼️You can find David on LinkedIn if you want to follow what he does next. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think speaking belongs to the naturally gifted. But the truth is every great speaker starts scared, awkward, and unsure. In this episode of The Russell Brunson Show, I share the behind the scenes story of discovering Richmond Dinh's Next Top Speaker competition, why I fell in love with it immediately, and how a simple idea has grown into a movement that is transforming brand new speakers into confident leaders. You will hear the presentation I gave inside the challenge and the deeper message behind it. If you have a calling to speak but doubt your abilities, this episode shows you what is waiting for you on the other side of that fear. Key Highlights: ◼️How discovering the Next Top Speaker competition reignited my belief in the power of helping new speakers develop their voice. ◼️Why my earliest speaking attempts were awkward, painful, and embarrassing, and why that struggle became the foundation for everything that came later. ◼️The moment I realized speaking was the only way to truly move people and create life changing impact at scale. ◼️How finding your authentic voice matters more than being polished, perfect, or traditionally talented. ◼️Why the greatest fulfillment comes not from your own wins but from watching someone you helped raise their hand in victory. Becoming a powerful speaker is not a gift. It is a calling you grow into through practice, courage, and service. If you feel that pull, lean into it. Your voice has a purpose, and there are people waiting to hear it. If you want to step into the next challenge and experience this transformation for yourself, go to https://nexttopspeaker.com and register for the upcoming competition. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with my friend Victor Damasio, one of Brazil's top expert entrepreneurs, to unpack how he built a multi-million dollar business by doing the right things for a long time and serving people deeply before chasing scale.  Victor is now rebuilding in the United States and Spanish speaking markets, and what makes his story so powerful is that his process works at every level. Whether he had no audience, a small group of early believers, or a huge following in Brazil, he grew by creating real conversations, helping people get results, and earning loyalty through service. If you want to know how to build something meaningful without shortcuts, this episode is a masterclass. Key Highlights: ◼️How Victor built his early business by doing the right thing consistently until results compounded ◼️The simple process he still uses today: start conversations, understand the person, help them solve something small, then guide them to the right offer ◼️Why he has clients who have stayed with him for more than a decade and how long term service became his most powerful growth engine ◼️His formula for building momentum in a new language and new country by applying the same relationship based approach that worked in Brazil Victor's story shows that the most sustainable expert businesses are built on service, patience, and consistent action. His method works in any market because it is human. You begin with a real conversation, create a win, build trust, and only then extend an offer that truly helps the person in front of you.  These principles helped him build a multi-year mastermind in Brazil and now guide him as he starts again in English and Spanish. If you want to follow his journey or connect with him directly, you can find him on Instagram at @victordamasio and you'll hear from him PERSONALLY! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Most entrepreneurs think storytelling is about simply entertaining. But the stories that move markets, build movements, and create generational brands all follow a deeper pattern that is wired into every human across every culture in history.  In this episode of The Russell Brunson Show we talk about the Hero's Journey! I open up Joseph Campbell's The Hero With a Thousand Faces and show you why this framework has shaped your favorite movies, your personal development, your beliefs, and even the way ClickFunnels grew to a billion dollars in sales. If you want your message to resonate at a primal level and persuade people without feeling pushy, this is the story structure your business has been missing. Key Highlights: ◼️How Joseph Campbell discovered that every enduring story across time and culture follows the same pattern. ◼️Why George Lucas built the first Star Wars movie using this exact framework and how thousands of Hollywood films now follow it. ◼️The core steps of the Hero's Journey and why audiences subconsciously connect to it in movies, books, and real life. ◼️How applying this structure transformed my webinars, funnels, events, and ultimately the growth of the ClickFunnels movement. ◼️The three versions of the Hero's Journey you can study and use: Campbell's original, Christopher Vogler's Hollywood version, and my Expert Secrets version. The Hero's Journey isn't just some ‘fun' thing to talk about... It is the blueprint behind every story that has ever moved a crowd, converted an audience, or transformed a customer. Once you understand it, you start seeing it everywhere and you will know exactly how to weave it into your own marketing, sales presentations, and content. If you want my notes with all three frameworks side by side, you can find them here: ◼️⁠⁠https://russellbrunson.com/notes⁠⁠ ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Oren Klaff, author of Pitch Anything and one of the most fascinating minds in the world of high stakes dealmaking.  Before we even got into the frameworks, Oren told the wild story of how he bought and built a full scale Apollo spacecraft replica for his office and why it instantly changed the way people engage with him. From there, we dug into the psychology that drives billion dollar negotiations, why most entrepreneurs lose deals before they ever begin, and how status, power, and certainty shape every meaningful business interaction.  If you have ever felt intimidated pitching someone with more money, more experience, or more authority, this conversation is going to flip the way you see negotiations forever. Key Highlights: ◼️Why status determines everything in a negotiation and why lowering the other side's status is often more effective than raising your own ◼️The small behaviors that instantly reveal whether someone is serious and how to call them out without losing the deal ◼️The archetypes you will face in every big deal including the final boss, the consigliere, the analyst, and the law firm ◼️How to raise stakes so decisions happen now instead of drifting into endless follow up ◼️The simple closing question Oren uses that bypasses pressure and gets people to reveal what they actually want This conversation is a masterclass in understanding power, status, and human behavior inside real negotiations. Oren is operating in a world where he is pitching billion dollar funds, founders, and private equity groups, yet every principle applies to anyone selling, pitching, or persuading at any level.  Once you see how people behave when they feel powerful and how quickly everything shifts when you level the status field, you will never approach a deal the same way again. If you want to learn more from Oren, you can find his work at https://orenklaff.com. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I share one of my favorite presentations I ever gave at Myron Golden's event. The entire event was about offers, so Myron asked me to walk through my personal journey with them. But not just the mechanics of an offer and all the typical stuff… He wanted me to share the real stories… The terrifying moments… And the breakthroughs that happen when you have the courage and determination to put out an offer.  In this episode, you'll hear the five times in my life when a single offer literally changed everything for me. This one skill saved my business more times than I can count at this point, and has made all of my success possible. If you have ever doubted yourself, felt stuck financially, or wondered how to create momentum when everything feels impossible, this episode will show you what is actually possible when you learn how to build and launch irresistible offers. Key Highlights: ◼️Why the person who makes the most offers always wins, even if some fail! ◼️The Christmas couch story and the first offer that changed everything ◼️How a high ticket idea created under pressure saved payroll and became a five year revenue machine ◼️What happened when every merchant account disappeared overnight and how a one thousand dollar teleseminar offer kept the company alive ◼️The ClickFunnels launch that failed six times before a room of three hundred people triggered a billion dollar breakthrough ◼️The twenty million dollar library vision no bank believed in and the million dollar seat offer that raised fourteen million dollars in Mexico If there is one theme that has repeated itself in my life over the last twenty plus years, it is this: Whenever I hit a wall, whenever I felt out of ideas, whenever I thought everything was about to collapse, the thing that turned everything around was an offer.  I hope this episode gives you the belief and the tools to start putting more offers into the world because you are always one offer away… ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I've ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks. Key Highlights: ◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit. ◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens. ◼️Jason's Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals. ◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points. ◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky. ◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters. If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, we're talking public speaking… Something that's second only to death on people's list of things that terrify them! Haha!  Before I ever dreamed of stepping on a stage, I was just an internet ‘nerd' trying to make money online. In this episode, I share the story of how I first discovered the art of public speaking, why it terrified me, and the moment I saw someone speak with so much conviction that it changed my entire life trajectory.  I also dive into the original version of The Art of Public Speaking by the real Dale Carnegie, why this rare edition matters, and the single biggest lesson it teaches about becoming a powerful communicator. If you have a message, a product, or a mission you believe in, this episode will shift the way you think about sharing it. Key Highlights: ◼️The day I watched speakers make 60k and 100k from stage and realized that speaking to sell was a real skill ◼️How I overcame my fear of public speaking by learning persuasion first, not performance ◼️The emotional story of a speaker whose message reached me at exactly the moment I needed it ◼️The truth I've learned watching 250 plus Funnel Hacking Live speakers and why passion always beats technique ◼️What the original Dale Carnegie taught about conviction, belief, and why loving your message matters more than perfect delivery The power of public speaking isn't about flawless articulation. It is about falling in love with what you are sharing so deeply that people feel it when you talk. That was true for me when I started talking about funnels, and it is still true for me today as I study the roots of great communication. If you're looking to improve on your public speaking… This episode (and book!) is for you! ◼️⁠https://russellbrunson.com/notes⁠ ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I kept seeing this guy everywhere online. Then I opened my Instagram DMs and found a message from 2021: “I'm the first ex-CIA officer to launch an information product… everything I've learned came from you.” A year later he went viral using the exact earned-media playbook from Traffic Secrets, stacked podcast appearances, and sent all that attention to one link that fed his funnel.  In this episode I sit down with Andrew Bustamante to unpack how he went from CIA to info business, why his name started triggering the algorithm, and how a single quiz became the engine that turned curiosity into qualified buyers. Key Highlights: ◼️The earned-media ladder that took him from small shows to the biggest podcasts and sent every viewer to one conversion link ◼️How a CIA-inspired spy quiz filters for personality, pinpoints a weakness, and turns attention into buyers ◼️The zero-ad viral strategy he ran on repeat and when to layer paid traffic on top of it ◼️CIA tradecraft mapped to marketing: adopt vocabulary, build commonality first, then shift beliefs, plus the nine-month conversion model ◼️Inside his value ladder: tripwire, smart order bumps, a daily intelligence brief, community, and high-ticket experiences that move readers into video buyers Most people chase views, but people like Andrew simply demand views by being so interesting and informative! He proves you can turn story, psychology, and smart funnels into a system that compounds without brute-force ad spend. If you run content, a podcast circuit, or a personal brand, study this one. Build a single path for attention. Use a diagnostic that creates desire to fix a revealed weakness. Move customers up with offers that prepare them for the next medium and the next level. That is how you turn interviews into income and strangers into true fans. This episode of The Russell Brunson Show will self-destruct in 3…2…1… ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Want to learn more from Andrew? Find your Spy Superpower: https://yt.everydayspy.com/47oTFXR Read Andrew's CIA book ‘Shadow Cell': https://geni.us/ShadowCellBook  Follow Andy on YouTube: https://youtube.com/@Andrew-Bustamante Explore Spy School: https://everydayspy.com/  Support Andy's sponsor Axolt Brain: https://axoltbrain.com/andy Listen to the podcast: https://youtube.com/@EverydaySpyPodcast Learn more about your ad choices. Visit megaphone.fm/adchoices

I got an email from someone saying, “Hey, you should interview this guy… He used to be the CEO of Marvel.” And I thought... wait, like Marvel-Marvel? As in Iron Man and Spider-Man??  Yeah… That guy. His name's Peter Cuneo, and what he shared about leadership, storytelling, and turnarounds is pure gold. We talked about how he rebuilt Marvel from the ground up, and got to learn multiple lessons that will be in his upcoming book!  He's one of the most fascinating leaders I've ever talked to. What he did at Marvel wasn't just a financial turnaround, it was a transformation in leadership, storytelling, and how to connect people emotionally to a brand. Key Highlights: ◼️How Marvel used character development to rebuild emotional connection with fans ◼️Why great leaders embrace flaws and authenticity to build trust ◼️How consistent communication (like Peter's pizza lunches) transforms culture ◼️Why strong leaders take ownership, admit mistakes, and lead through change ◼️The leadership framework behind his upcoming book Super Hero Leadership This conversation completely reframed how I think about leadership. Peter reminded me that people don't follow products or plans… They follow characters. The same way fans connect to Iron Man or Captain America, your customers and employees connect to you when you let them see who you really are…. And communicate effectively with your team! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Selling isn't something you have to do… It's something you get to do! When I first picked up The Romance of Selling, it completely reignited my passion for what we do as entrepreneurs. This book reminded me that selling isn't about pressure, manipulation, or tactics. It's about excitement, belief, and love for the thing you're sharing with the world. In this episode of The Russell Brunson Show, I share what I learned from the book and how it connects to my own journey. From knocking doors as a missionary to failing in my first infomercial, I talk about the moment I realized that selling is really about energy and certainty. When you're genuinely excited about what you have, that enthusiasm transfers to other people. And that's when sales become effortless. Key Highlights: ◼️Why enthusiasm will always outperform the perfect script ◼️The difference between entrepreneurs, technicians, and true salespeople ◼️How a failed infomercial taught me the real meaning of belief in your offer ◼️The power of energy and certainty to move people to action ◼️Why selling is the greatest expression of service and leadership Here's the truth: selling isn't just how you make money, it's how you change lives. When you sell, you're inviting someone into a new story. You're giving them hope, possibility, and transformation. That's why I love this game so much. It's not about closing deals. It's about opening doors. ◼️If you want to go deeper and see my personal notes on The Romance of Selling, you can grab them here: https://russellbrunson.com/notes ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠ https://sellingonline.com/podcast⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing everything. Jobs are disappearing. Industries are majorly changing overnight. And yea… while most people are panicking… The next generation of entrepreneurs will be the ones who create and sell opportunities. In this episode of The Russell Brunson Show, I share what I've learned after six days of Inner Circle meetings with some of the smartest business owners in the world. You'll hear how AI is transforming business models, where the biggest opportunities are emerging, and why the real gold rush of the next few years will come from helping others make money… Not just making it yourself. Key Highlights: ◼️Why AI will make most traditional jobs obsolete sooner than you think ◼️How entrepreneurs can make more money with smaller teams using AI ◼️The danger of a “jobless economy” and what it means for customers ◼️Why the biggest winners will be those who sell opportunity ◼️How to turn your existing product, service, or framework into a scalable opportunity This conversation is a wake-up call for every entrepreneur who's paying attention. The old ways of doing business are vanishing fast, but new paths are opening for those willing to build them. If you can help someone else earn income, find meaning, or unlock a skill that changes their life, you'll never run out of customers. The future isn't about competing with machines…It's about teaching humans how to win in a world shaped by them! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠ https://sellingonline.com/podcast⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you stopped chasing views and started building real influence? In this episode of The Russell Brunson Show, Adam Ivy shares how he went from years of chasing attention to building a thriving business through purpose-driven content. After losing hearing in one ear and learning to listen in a new way, Adam discovered the secret that most creators miss: success on YouTube isn't about going viral… It's about providing value that builds trust, converts, and compounds over time. We dive into the systems, mindsets, and frameworks he used to turn a single 25-minute YouTube video into over $1 million in revenue, and how you can use the same approach to grow your brand, authority, and audience with intention. Key Highlights: ◼️How shifting from attention to intention completely changes your YouTube growth trajectory. ◼️The 5 C framework that builds clarity, content, clients, conversions, and confidence. ◼️Why valuable content beats viral content every time, and how to create it. ◼️The SOUND strategy for structuring videos that hold attention and drive action. ◼️How to turn one video into an entire binge-worthy content ecosystem that fuels your business. Adam's story is a reminder that success online isn't about luck or timing, it's about consistency, purpose, and knowing exactly who you serve. Whether you're just starting or trying to scale your YouTube audience, this episode will show you how to create content that actually builds a business, not just a following. Listen in and learn how to make your message binge-worthy, and build something that lasts! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I dive into a rare first-edition copy of The Power of Awareness by Neville Goddard, and after reading it, I realized it's one of the most important books I've ever owned! This isn't just about mindset or positive thinking. It's about how REAL awareness itself can shape your results, your relationships, and even your sleep. In this episode, I break down what Neville taught about imagination and creation. The thoughts you hold and the states you live in become the world around you. I share the exact nightly exercise I've been using from this book to fall asleep faster, solve problems that used to keep me awake, and align my actions with the outcomes I actually want. Key Highlights: The single practice from Neville's book that changed the way I approach business and life. How awareness and visualization work together to create real, measurable results. Why athletes use visualization for success, and how entrepreneurs can apply the same principle in business. How Neville combined self-help with spirituality to make transformation both practical and powerful. When you truly understand awareness, success stops feeling like a grind and starts becoming a reflection of who you already are. Every major breakthrough begins with the ability to see yourself as the person who has already achieved it. This book taught me that what you imagine before you sleep is what you eventually wake up to. If you want to transform your business, your habits, or your peace of mind, this episode will show you where that transformation really begins. If you want my notes from The Power of Awareness, get them here: https://russellbrunson.com/notes And if you want to grab a copy to read for yourself, you can find it on my essential reading list here: https://amzn.to/4hEXf33 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show I talk about what happens after you've achieved everything you set out to do and still feel like something's missing. For years, I thought success meant the next funnel, the next product, the next million-dollar launch. But eventually, I realized that making money wasn't what made me happy. What I wanted was to build something that would last… something that would outlive me. That's what sent me down the rabbit hole of legacy… and what led me to rediscover the power of the written word. Books don't fade when the algorithms shift. They keep selling, keep teaching, keep changing people's lives long after we're gone. That's why I started building a 20,000-square-foot library behind ClickFunnels HQ. It's why I flew home with thirty crates of Napoleon Hill's personal manuscripts. And it's why I've spent the last few years turning presentations, newsletters, and even funnels into timeless assets that can live forever. Key Highlights: The story behind my private library project and what it represents for entrepreneurs who are truly “driven.” The wild story of buying Napoleon Hill's personal archive and what it taught me about stewardship, history, and preserving ideas. How rebuilding Dan Kennedy's M.I.F.G.E. revealed a repeatable way to build continuity funnels that pay for themselves from day one. Why Ben Settle's high-ticket print strategy inspired me to create physical books and assets designed to be passed down, not forgotten. How every entrepreneur can turn their knowledge, presentations, and ideas into a printed, high-value offer that stands the test of time. At some point, every entrepreneur faces the same question: what will remain when the launches end and the spotlight fades? This episode is about learning to build for forever. The written word, the frameworks, the teachings… those are the real legacy. If you want to build something that lasts generations, it starts with putting your message into a form that never dies. Because one day, someone else might be reading your words the same way I now read Napoleon Hill's… and that's the real game we're playing!!! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It's a story that completely reframed how I think about work, entrepreneurship, and responsibility. This isn't a book about tactics, it's about character. It's about becoming the kind of person who doesn't need hand-holding, doesn't need to be pushed, and doesn't make excuses. The kind of person who simply takes the message, figures it out, and delivers. Key Highlights: The timeless principle from A Message to Garcia that every entrepreneur and team member needs to master. Why success has less to do with talent or opportunity, and everything to do with how you respond when no one's telling you what to do. How this mindset applies directly to marketing, funnels, and leadership inside your business. The personal challenge I give every entrepreneur who's tired of waiting for direction and ready to start executing. It's so short, it will only take you a few minutes to read it… So, why not!? This message has shaped how I build teams, launch offers, and show up every day… And I think it'll do the same for you. Want to read it or give it to your team? Grab your own copy of A Message to Garcia HERE → ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I'd lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape lighting!!) by following the Expert Secrets framework exactly as it's taught. From posting his first awkward Facebook Live while locked in a hotel room, to closing high-ticket clients and building recurring programs, Ryan's story is a real-world INSANE example of what happens when you take imperfect action and trust the process!! He went from running a service business and undercharging for his work to finding confidence, raising his prices, and turning his niche expertise into a movement. We break down the mindset shifts, the marketing strategy, and the business model behind it all…And how these same principles can work in any industry. Key Highlights: The moment he stopped waiting to be confident and started publishing anyway. How going live on Facebook every day built a loyal audience and filled his first beta high-ticket program that ultimately catapulted his business to success. Why charging more created better results for his clients and freedom for him! The exact framework he followed to turn one ‘niche' skill into a scalable, purpose-driven business that truly is his calling! If you've ever wondered whether your idea is “too small” or your audience “too niche,” Ryan's story will show you what's possible when you take consistent action and follow the right playbook! See what Ryan's built and how he teaches his craft at lightingforprofits.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, It's another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…  Starting with one of our core values: Funnel Hack First. Before you build, you model what's already working. I'll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales. You'll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you're selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment. Key Highlights: Why we “funnel hack first” before launching any new campaign How and why running a live webinar first outperforms most evergreen and book funnels My sneaky secret for turning a free ebook into a strategic bonus that boosts show-up rates (Instead of just being a plain, boring lead magnet…) The simple pricing move that makes group programs sell themselves Why tiny conversion wins compound into huge sales growth Why the facilitator model is hands down better than the ‘coaching' model If you're serious about marketing, online sales, or building funnels that convert… This episode gives you some very applicable tweaks and shifts you can make starting now in your business! And if you want to funnel hack and follow the bread crumbs I dropped in this episode… Here are the links to the funnels I mentioned:  Agora-inspired test funnel → offerlablaunch.com Using ebook to keep visitors on the webinar → salesfunnels.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I'm sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don't look at comments live, and how I use two monitors to keep things flowing. Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience's current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you haven't built the right runway. Key Highlights: The right way to set up your slides and screens when presenting Why I avoid reading comments live (and what I do instead) How to simplify your funnel by leading with one clear product Adding upsells after the sale to increase conversions Tips for creating curiosity and rewriting webinar headlines Why $500 to $1K is the sweet spot for most webinar offers If you've ever felt overwhelmed by your tech, your funnel, or your messaging… This episode will help you tighten it all up! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill's thinking long before Think and Grow Rich and was even lost to history for 70 years!! I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I've ever learned from any book. You'll also hear the actual testimonial that Napoleon Hill wrote to Charles Haanel in 1919, crediting this course for a big part of his success. The core message? Your environment doesn't shape you… Your thoughts about your environment do!  And it all ties back to something Haanel called the Universal Mind, the same thing Napoleon Hill would later call the sixth sense. I break down how this concept works, why it's still relevant, and how to actually apply it in your life. Key Highlights: The one lesson from The Master Key System that changed my entire perspective Why you are the architect of your own destiny Understanding the Universal Mind, and how to tap into it How your subconscious mind connects to God and delivers answers Napoleon Hill's personal testimonial to Charles Haanel (I read it word-for-word) The role of concentrated thought and why it's more powerful than you think If you've ever felt like you're stuck in your circumstances, this episode is a wake-up call. Your thoughts are building your world whether you realize it or not, and once you understand how to direct them, everything changes. And if you want to get my personal notes from The Master Key System, just click the link in the description and download them for free. ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today. If you've ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground. Key Highlights: Why the Book of Mormon was the first book I ever bought for my collection (and what it's worth today) The connection between religious texts and modern marketing movements How books like Dotcom Secrets created the Clickfunnels community Why your “heretic message” is what your people are waiting for How to start writing your book or manifesto (even if you're not a writer) This isn't about converting you to any religion, haha! It's about understanding the power of putting your beliefs into a book, and how that act alone can change the trajectory of your business and your life. Want to see my favorite verses about Christ from the Book of Mormon? Grab them in the show notes below. ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you're looking for a simple way to make money online with zero ad spend… or you're an offer owner wanting more traffic, more exposure, and more reach without paying Zuckerberg, this episode lays it all out.  Emrah shares how he went from broke college student to making over $130,000/year clipping videos!! It's insane! He reveals how he was part of Andrew Tate's original clipping team, what he learned, and how creators today are building armies of clippers to generate millions of views (and real money). And how you can do it too! Key Highlights: How Emrah made $45K in affiliate commissions and $87K in clipper payouts The #1 thing that gets clips to go viral (hint: it's not editing) Why most beginner clippers fail… and what to do instead How offer owners can get free traffic from an unpaid content army The biggest mistake he made when we first tried clipping (and how to avoid it) Whether you want to become a clipper, hire clippers, or just understand how this whole thing works… This episode gives you the road map. And if you want to go deeper, grab our Affiliate Clipping Secrets course… it's inside Affiliate Bootcamp at affiliatebootcamp.com It's just $7 to get started on this! Clipping could be the easiest way to make money online right now… and you don't have to have any money to get started with it - That's why it's so cool! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, including a signed copy of Around the World and a first edition of The Gospel of Wealth. But more importantly, I unpack the lessons from The Gospel of Wealth, an essay that had the biggest impact on me from Carnegie's work. He believed that dying rich was a disgrace, and that wealth should be used to build opportunities for others, not just handed down. I contrast his philosophy with Ayn Rand's views, and talk about how those ideas play out in business today, especially when it comes to philanthropy, profits, and building something that lasts. Key Highlights: How Andrew Carnegie influenced Napoleon Hill and Think and Grow Rich The core message of The Gospel of Wealth and why it matters today How I realized Ayn Rand's philosophy and Carnegie's approach to giving were actually similar and not contradicting each other Why charity tied to strong offers works better than guilt-driven giving Lessons from Carnegie, Rockefeller, and Vanderbilt on building generational wealth By the end, you'll see why Carnegie's vision for wealth still applies to entrepreneurs today, and how you can use these lessons in your own business and life. And if you want my notes from this essay, you can find them below! ⁠⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, it's the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you've ever thought you didn't have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. I break down the process I've used over and over again, and the same process you can use to package your story, your expertise, or even someone else's framework into something valuable. This is the shift that separates affiliates who make a little money from entrepreneurs who build something lasting. Once you understand how to reverse engineer your journey into a step-by-step map, you'll see that you already hold the most valuable thing you could ever sell. And if you don't yet have your own framework, I'll show you the shortcuts that make it possible to create one today. Key Highlights: Why the most successful people in OfferLab are both affiliates and offer owners The step-by-step method to turn your personal journey into a framework How packaging changes perceived value (same content, different forms) Options if you don't yet have a framework… Partnering or interviewing experts The Course Secrets bonus that helps you structure and launch your first offer This presentation is about clarity and action. Stop overcomplicating the process, because you already have (or can quickly create) a framework worth sharing. When you step into the role of an offer owner, you move from just promoting to building something that can grow, scale, and last. OfferLab gives you the tools, but it starts with you creating your offer. Check out ⁠⁠offerlablaunch.com/go⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I'm sharing my second OfferLab session where  I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic. You will see how the marketplace actually works and the simple tools that let you build funnels in minutes. I also explain the referral structure so you can earn by connecting the right people, even if you are just getting started. Key Highlights: The four core ways to earn in OfferLab: affiliate, offer owner, the combo, and broker How to list offers so you attract affiliates in the marketplace How to clone pages you already have an have them up and available on OfferLab in minutes And I even talk about how you can take a shortcut and get to super affiliate status ASAP OfferLab is built to make selling collaborative again. Start with the simplest play you can execute today, then add the others as you go. When you combine creating offers, promoting great offers, and connecting the right partners, the platform does the heavy lifting and you can grow without depending on paid ads! It's insane! Check out ⁠offerlablaunch.com/go⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad. This is the foundation behind Offer Lab. It's about partnerships, collaborations, and creating results together instead of relying on expensive, unpredictable traffic platforms. I'll show you why this shift is the future, and how remembering what worked in the past can unlock everything you're building today. Key Highlights: Why relying on one ad platform is the biggest risk The pre-Facebook strategies that still work today How partnerships and co-branded products drive lasting growth Why Offer Lab was built to make collaboration simple The truth is, traffic costs are only going up. But collaboration will always win. If you've been frustrated with ads, algorithms, or trying to do business alone, this episode will reframe what's possible and show you a path forward that's simpler, faster, and way more fun!! Check out offerlablaunch.com/go ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I've ever purchased: Allen's Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900's, and it gives us a fascinating look at what business leaders and marketers were studying long before Hill's ideas took off. I'll tell the story of how I discovered this set, why I paid $30,000 for it, and what makes it such a powerful piece of history. You'll also hear the lessons that stood out most to me… Lessons that still apply today if you want to seize opportunities, build confidence, and lead others. Key Highlights: How optimism, positivity, and even a healthy ego give entrepreneurs the edge to lead and win The Andrew Carnegie quote that explains why belief in yourself (even in private) is critical for success The concept of “cycling” instead of failure, and why great entrepreneurs must go through it The balance between humility outwardly and the inner belief that you're superior when competing in business This book reminded me that success isn't just about tactics. It's about mindset! The daily recognition of opportunity, the willingness to stay humble, and the inner drive to believe you can win. These timeless lessons gave me clarity and fuel for my own journey, and I think they can do the same for you. If you want my full notes on Allen's Working Plan, including the best takeaways from each booklet, go to russellbrunson.com/notes to grab them for free!! ⁠⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today. I'll walk you through the difference between thoughts, outside suggestions, and the practice of autosuggestion… And why the third is the key to real transformation. You'll hear Coué's most famous daily phrase, why it works so powerfully, and how this one simple tool can change your mindset, your habits, and even the way you sell. Key Highlights: The difference between thoughts, outside suggestions, and intentional autosuggestions Why autosuggestion works better than affirmations your brain doesn't believe The exact phrase Coué taught his students to repeat daily… Real examples of how I weave in ‘hypnotic' autosuggestions into my sales presentations and webinars Coué's method isn't just about positive thinking… It's about taking control of what your subconscious mind believes. When you understand how suggestions shape beliefs, you can use them to transform yourself and to influence others in a powerful, ethical way. This episode connects the dots between a century-old book and the presentations, pitches, and funnels we use today!! It's insane! You'll love it!  If you want my notes on the Coué method and a printable version of his daily autosuggestion quote, go to russellbrunson.com/notes⁠⁠⁠⁠ and grab it for free!! ⁠⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second ‘episode' of the Offer Lab pre-launch series, I'm opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But in that dark season, a new vision was born… And that vision became Offer Lab. This episode is deeply personal. I share the story of where the idea came from, why it matters for every entrepreneur, and how it solves the very problems that have been holding so many of us back. You'll hear how we went from asking “what features can we add” to asking “how do we bring everyone back together?” The answers changed everything. Key Highlights: The moment I realized the old model of online business was broken and unsustainable. How skyrocketing ad costs have crushed margins and left entrepreneurs feeling stuck. Why I believe entrepreneurship has become lonely again… And how we can fix it. The behind-the-scenes conversation with Todd Dickerson that sparked the idea for Offer Lab. How Stripe helped us make the impossible possible: instant payouts across collaborative funnels. Why Offer Lab is designed to unify all entrepreneurs, no matter what tools or platforms they use. If you've ever felt isolated, squeezed by ad costs, or frustrated by endless competition, this episode will give you hope. Offer Lab isn't just about making money online. It's about bringing back the community, collaboration, and movement that made this fun in the first place. Join me as I share why I believe this is the next big chapter for all of us… And how it can change the way you do business forever. Go to OfferLabLaunch.com to register, get your free account, and be part of this new movement with me!! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I'm pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we've seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we're hitting a point where entrepreneurship feels more like a solo sport than a community effort. That's a problem, because business was never meant to be done alone. Offer Lab is the solution because it's a platform built around collaboration, not competition. I'll share why this next evolution is so powerful, how it completely changes affiliate marketing, and why collaboration is the new currency of online business. Whether you already have an offer, are just starting out as an affiliate, or want to maximize both sides, this episode will help you see what's possible - and also get you excited to learn more about OfferLab and dive into the 17 ways it can help you earn money online even if you've never sold a penny online before! Key Highlights: Why the old way of selling online is broken… and what's replacing it. How Offer Lab makes entrepreneurship collaborative again. The power of “collaborative funnels” and why they're a game changer. Real examples of how sellers and promoters can partner instantly. The built-in marketplace where anyone can start selling in minutes. Why automatic payouts and shared funnels solve the biggest headaches in affiliate marketing. If you've ever felt stuck, isolated, or overwhelmed trying to grow your business alone, this episode will show you a new path forward. Tune in to discover how Offer Lab makes selling simpler, faster, and most importantly… Something we can do together. Go to offerlablaunch.com and get all the details! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through exactly how she made the shift from “just a coach” to a true movement leader, and why that shift changed everything. Key Highlights: How Bridget transformed her coaching business into Freedom Queen by building an identity and movement around her clients. The story of her first retreat in Costa Rica and how she sold a $12K offer that proved the power of movements. Why she believes movements scale faster than coaching, and how she shifted her marketing from “work with me” to “become a Freedom Queen.” The reality of online hate, how it almost broke her, and the mindset shift that made her stronger. Behind the scenes of filling her events with hundreds of women using affiliates, vision-casting, and status-driven incentives. Bridget's journey is proof that when you stop selling your time and start leading a movement, everything changes. Her story is inspiring, raw, and filled with lessons for anyone who feels called to lead. Whether you're building your first group program or planning to fill a stadium someday, the marketing and sales principles she shares will challenge and motivate you to think bigger. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad. We talk about the unexpected paths that opened up for him… From social media experiments that went viral, to national TV exposure, to creating Limitless Society as a platform for personal and business growth. He also shares how staying present, creating proof in small ways, and investing in health have shaped the way he shows up for his mission today. Key Highlights: How Keaton turned a fear of flying into a love of helicopters and a tool for presence The promise he made to his father that fueled his drive to build businesses How social media skits and giveaways led to Diesel Brothers and Discovery Channel The simple marketing playbook he uses to grow and buy companies Why Limitless Society focuses on building better people first How small, intimate events can create deeper impact His personal health journey with peptides and new approaches to energy Keaton's story is about taking massive action, learning by doing, and never backing down from the work it takes to grow. Whether you're building your first company, leading a community, or trying to balance business with family, you'll find lessons here that can inspire you to keep moving forward! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years. Key Highlights: Use a price marinade on day one to anchor higher value before your main offer Three-day challenge flow: Day 1 content with a VIP repitch, Day 2 Perfect Webinar, Day 3 repitch with logic and a heart close Close after the weekend and send multiple emails on the final day because a big chunk of sales land in the last hour Map the ecosystem in your niche, then create 1:1 case studies to earn proof before you scale Try Tiny Challenges one on one to produce fast, credible results As an affiliate, add energy and irresistible bonuses or run your own mini event if the host cannot close Be fully present in each block of your day so your work actually counts; a simple time audit will expose where time leaks These Q&As are always a reminder that business success doesn't come from having everything perfect on day one. It's about doing the work, putting yourself out there, and learning as you go. I hope this episode gives you some ‘a-ha' moments and encouragement for wherever you're at on your journey! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous challenges to publish that first issue, and his story has deeply inspired me during some of my own most difficult seasons in business. Key Highlights: The story behind Success Magazine and its role in shaping the personal development movement The obstacles Orison Swett Marden faced to publish the inaugural issue How Marden's perseverance gave me perspective and strength in my own entrepreneurial journey A look inside the 1897 issue and its early success principles Why Marden's mission to change lives still matters today For me, this first issue is a reminder that persistence and belief in a mission can carry you through any challenge. Marden's story has fueled my determination, and it can inspire you too! Wherever you are and whatever challenges you face, his example proves that one person's vision can change everything! And, if you're interested in learning more about what's inside this first issue of Success Magazine, I'm putting a link below so you can see my notes and thoughts about all the articles and ads in this rare first edition! Get Russell's book notes here: ⁠⁠⁠⁠⁠http://russellbrunson.com/notes⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices