Podcast appearances and mentions of tom breeze

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you're aiming to up your YouTube game, this episode is a must-listen!Chapters:00:00:00 – Welcome to the Perpetual Traffic Podcast!00:00:39 – Join Our Telegram Group: Get the Inside Scoop00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed00:09:12 – The Birth of Viewability: Tom's Origin Story00:11:34 – High-Risk, High-Reward: Performance Partnership Model00:14:07 – Building Trust and Delivering Results00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies00:19:23 – ChatGPT's Impact on YouTube Search Habits00:22:15 – Cracking the CPM Code00:25:38 – The Long-Form Ad Advantage: Strategy for Success00:28:42 – Decoding YouTube Analytics00:31:48 – The Cornerstone VSL: Killer Video Sales Letters00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy00:38:29 – Act Two Unpacked: Problems and Solutions00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos00:43:40 – Act Three Finale: Delivering Solutions and Building Trust00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success00:58:23 – Tom's Reflections: Becoming a Video Marketing MasterLINKS AND RESOURCES:PT on TelegramTom Breeze on PTAverage Percentage ViewedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this week's episode Tom shares his journey as a commercial leader taking healthtech companies from seed stage to multi billion dollar listings on the NYSE! We discussed:

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry,  Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey. In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience? According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.

Tom Breeze is the Founder and CEO of Viewability, a leading YouTube advertising agency that partners with companies to get reliable, profitable customers at scale. He is an expert on how to get more exposure, more views, and new clients through YouTube. Tom is also the author of Viewability and the creator of Bidurk, an X-ray tool that helps businesses create top-performing YouTube content that customers love.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Tom Breeze, the Founder and CEO of Viewability, about strategies for getting more clients from YouTube. They also discuss Tom's journey into working with Google ads, the benefits of operating a performance-based business model, and how to maximize YouTube ads. 

Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. What You'll Learn:Maximizing Engagement with Longer-Form ContentMaking Your Ad Spend Work For YouThe Importance of High-Quality LeadsUnlocking Promotions with Infeed Video AdsFinding Success in Niche Markets on YouTubeLaunching Your YouTube Journey: Content, Keywords, and RetentionCreating Effective Videos with the AGI Educate ModelThe Key to Audience RetentionOvercoming Challenges in YouTube MarketingOptimize Your YouTube Videos with x-ray.ioDemographic Targeting for Video Ads SuccessDecoding the Viewer Journey: Trust and Conversion TimelinesConnect with Tom Breeze:WebsiteLinkedinFacebookYoutubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

His clients call him “The Youtube ads guy.” He has overseen $22.2 million in ad spend over the last 12 months alone. Now on The Business of You, Youtube ad expert Tom Breeze is sharing some of his time-tested marketing secrets with us! Tom is the Creator and Founder of multiple brands: YouTube ad agency Viewability, and Bidurk, a YouTube content analysis software that helps you create better videos and grow your audience online.  Viewability is an innovative, world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. With over a decade of Youtube advertising experience, Tom and his team at Viewability have successfully cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results.  Tom Breeze worked to develop Bidurk, a new tool that scans an entire Youtube channel to identify areas for growth and opportunity. After identifying that Youtube channel creators were spending too much time desperately trying to grow their following, Tom realized that he had a way to increase results, decrease time spent and massively impact leads. Bidurk expedites the process of growing a Youtube channel by providing data and insight.  Recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts. Additionally, Tom Breeze is the Author of Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer. He speaks passionately at conferences and conventions worldwide. Educated at the University of Leeds (UK), Tom achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree. After running several successful companies in the fields of presentation skills training, video marketing and online marketing, Tom specialized in the field of video advertising.  Be willing to take big risks When Tom began running Youtube ads, he saw big opportunity. He also knew that he was willing to take big risks.  Tom promised his client that he would cover the cost of his ad spend - if the client would pay him for results. After negotiating a dollar amount per lead, Tom got to work. When the numbers came back, everyone was happy.  With his first major campaign, Tom made a 5x return on his investment and his client was raking in new leads. By willing to bet on himself, Tom had successfully proven what he was capable of. Even now, a decade later, Tom and his team at Viewability cover the ad spend of their clients - knowing that the results will create major profit.  The five A's of Youtube advertising Youtube advertising is often seen as complicated, and entrepreneurs are frequently intimidated. But as Tom explains it, all you need are the five A's. Tom lists Audience, Ads, Acquisition, Accounts and Attitude as the secrets to great Youtube advertising. Audience means that there is already an audience on Youtube - as in, people are there for the content you are offering already. While you can build or attract an audience, advertising is much easier when this infrastructure exists. Ask yourself - are people on Youtube searching for the content you want to create?  In the five A's of Youtube marketing, Ads is defined as the client's own ability to create good ads. Tom and his team at Viewability specifically work with clients who are good on camera and confidently speak about their offerings. Having a great personality on video is more likely to resonate with the right viewers, increasing the ad's likelihood to succeed. Acquisition refers to how you attract leads in your marketing funnel, and the quality of your offering. Is your offer converting? While anyone can get started advertising on Youtube, Tom acknowledges that prior ad data is a huge help. The fourth A stands for Accounts - and the supply of advertising data you can pull from to craft a profitable Youtube ad. What advertising have you done in the past and what did you learn about your audience? When it comes to advertising on the Youtube platform, being specific about your audience's behavior can pay off big time.  Lastly, Tom names the last A as Attitude - because a healthy attitude towards marketing can make or break your success. When working with his clients, Tom and his team assess their attitude and expectations. What is their company's objective? What are their current goals? Do they have a flexible and resilient mindset? If you're curious about scaling your business with consistent, profitable Youtube ads, this episode is for you. Quotes “I wouldn't say I'm the cleverest person but I work hard. I'll outwork most people. If I find something interesting, I go deeper and deeper to find out more about that subject matter… sometimes, to the point where I go too deep.” “I'm quite happy with high risk. As long as the opportunity's big.” “With advertising, I find that the rules can change month to month. It's easier to keep on top of that for one client - it's harder to do that with lots of clients.” “The five things I look for when running a good Youtube ad are: They have to have a good audience already on the Youtube platform. The second thing is ads - can the clients create good ads? Then there is acquisition - saying, do you have a funnel? Is there a good offer that converts? Then you have the account - your ad account and how it is working, if you have results already. The fifth is your attitude - what the client is demanding, or wanting.” “Youtube consumers are looking for information or entertainment. Think of what the audience would be typing in.” “If you have a personality in a video, those people can educate and give value really effectively.” “How you get started on Youtube is really, really important. Go and create really good content.” “The whole idea is to amplify what you're already doing on Youtube - identifying what content already works for you, and get in front of more and more people.” Links mentioned in this episode: Visit the website for Viewability at https://viewability.co/  Check out Bidurk at https://www.bidurk.com/home  Connect with Tom directly on LinkedIn at https://www.linkedin.com/in/tombreeze/  Find Tom on Facebook at https://en-gb.facebook.com/TomBreezeOfficial  Buy Tom's book Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer at https://www.viewability.co.uk/book

Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: •

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018. Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale. If you're curious to know how successful YouTube ads are made, you'll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/388.

Why everyone is getting YouTube ads wrong, and how to fix this today with Tom Breeze.Tom Breeze is a well-known video marketing expert, entrepreneur, and speaker. He is the founder and CEO of Viewability, a video advertising agency that helps businesses create and distribute effective video content.Tom Breeze has over a decade of experience in video marketing and has worked with a wide range of clients, from small startups to large corporations. He is particularly known for his expertise in YouTube advertising, and has been a featured speaker at numerous industry events and conferences.In addition to his work with Viewability, Breeze is also the author of the book "Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts," which provides insights and strategies for businesses looking to maximize their impact on YouTube.Overall, Tom Breeze is a respected thought leader in the video marketing space, and his insights and strategies have helped numerous businesses achieve success in their marketing efforts.Connect with Tom..Free Channel Scan - https://www.bidurk.com/ Paid on results - https://viewability.co/Youtube - https://www.youtube.com/@TomBreezeTV

How to create YouTube videos that convert with Tom Breeze If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience. While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space. Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other. In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote.  Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads. Aim Difficulty Understanding Credibility Action Plan Trust Exit Listen to the whole episode for all the details.  Highlights: 0.00 Why YouTube is such a big platform 1.55 Why is YouTube still relevant in 2023? 4.50 What are the advertising targeting options available to you on YouTube now? 19.15 Tom's ADUCATE framework 32.45 What's the ideal length for your video? 42:06 Type of campaigns you can run on YouTube and how to start Connect with Tom YouTube Ad Agency A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com Tom's personal website Contact Simon: Visit the Website Buy the Book Work with Me   If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.  

Today, we welcome Professor David Egan to our podcast studio for an extended discussion about poverty in education in Wales. David has had a long and distinguished career in education, starting as a history teacher in the Welsh valleys in 1976 and ending up as a professor, so he has plenty to tell us about the education landscape.In this episode, David tells us about the causes and consequences of child poverty in Wales, how education reform might have an impact, and how we can do the very best we can for the least advantaged pupils in our schools.-------------------------------------------------------Recorded in studio B2.16 at Cardiff Metropolitan University's Cyncoed Campus on 9th January 2023

Happy new year! Friend of the podcast Sally Bethell is back once again, with an upgrade to Doctor Sally after successfully achieving her EdD professional doctorate a few months ago.Having spoken to us several times in the past about her work on mentoring, Dr Sally is now in a position to outline how she's been working to support mentors in generating a self-reflection tool to help them reflect on the complexities of the role. If you'd like to get in touch with Sally with a view to making use of her research, drop her an email at sbethell@cardiffmet.ac.uk!--------------------------------------Recorded in studio B2.16 at Cardiff Metropolitan University's Cyncoed Campus on 9th November 2022

Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

 Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

A lot of people have the wrong ideas about YouTube ads. Viewability's Tom Breeze clears things up - what works, what doesn't, and why.

In this episode, Phoebe Rees (who has just graduated from our PGCE primary programme) speaks to Tom Breeze about an intervention she created to tackle her concerns about low academic self-esteem in her pupils. Before embarking on the PGCE, Phoebe did a degree in psychology, and she brought her knowledge of research-informed approaches to bear on the practical issues she wanted to address in her classroom.

We take a deep dive into YouTube and focus on how to get this platform working for your business.

Today's topic is books. Most specifically, top 3 favorite books of our previous guests from the show. A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. Nut generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. Listen in as our guests share their favorite books and why you should read them too. In This Episode: [00:20] Aleksej Leal [03:40] Amy Wees [04:23] Alina Vlaic [05:11] Kitty Lai [07:09] Rachel Ollen [07:25] Paul Wilson [08:28] Destaney Wishon [09:17] Kristin Ostander [10:54] Elizabeth Greene [12:24] Tom Breeze [13:35] Shash Singh [13:51] Paul Baron [15:04] Norman Farrar [16:03] Michael Galvin [17:50] Alina Vlaic [18:28] Adam Heist [20:28] Michael Erikson Facchin [21:37] Ramon Gonzales [22:30] Gabriel Caceros Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of ‘The Art of Selling Online Courses', Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn't run YouTube ads and what different kinds of YouTube campaigns there are. Tom will walk us through the 5 A's of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising  Tom will also share his insights on why it's important to ‘sell' identity with your course. If you want to hear more about these topics, check out the new episode.Visit ViewabilityCheck out BIDURK to find out about YouTube campaigns suitable for youFind out how much revenue your funnel could make you  www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of http://viewability.co.uk/ (Viewability), to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adbuyers.com/pt (Tom's Special Offer for PT Listeners) https://www.viewability.co.uk/ (Viewability) (Tom's company) http://tombreeze.com/ (TomBreeze.com) https://perpetualtraffic.com/podcast/4-ps-of-youtube-advertising-part-one/ (Ep. 24: 4 P's of YouTube Advertising (Part 1))  https://www.youtube.com/watch?v=Bd7g_pnAUtk (Kasim with his coach Uzair on YouTube)  https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tom's Special Offer for PT Listeners Viewability (Tom's company) TomBreeze.com Ep. 24: 4 P's of YouTube Advertising (Part 1)  Kasim with his coach Uzair on YouTube  Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Have you ever wanted to explore the use of YouTube ads in your business but worry that you don't have a large (or any!) subscriber base or channel? Well, today's guest is here to share that not having a presence, yet isn't a problem and shouldn't deter you from thinking about using ads in your business. Tom Breeze is a close personal friend of mine but also an expert when it comes to YouTube ads. He is the CEO of a YouTube ad agency and has made a name for himself with his unique model that absolutely blows me away. He joins me this week to share how his agency works, how his unique business model makes him stand out from competitors, and some advice for where to start if you're thinking about using YouTube ads in your business. “A video is a super effective way of communicating. You need to make sure that the experience is relevant and compelling, they are the two most important things to think about.” - Tom Breeze In This Episode: - Hear what I believe is one of the biggest problems that most agency-based businesses have and how Tom's business solved that problem. - Tom describes what it is like to work on a CPA basis and why his clients are much more invested when working in this way. - Find out why you don't need to worry if you don't yet have a presence on YouTube. - We discuss how to advertise on YouTube in the most effective way possible. - Tom explains how he manages his time in blocks to incorporate balance and make sure he allocates the right amount of time to his family and business. - Find out exactly what you need to do to get up and running with using YouTube ads in your business. - We share how to know if you have a really strong video ad that can really help your business scale.  And much more...   Books mentioned: - Essentialism: The Disciplined Pursuit of Less by Greg McKeown:https://gregmckeown.com/books/essentialism/ ( https://gregmckeown.com/books/essentialism/)   Connect with Tom Breeze: - https://viewability.co.uk/ (Website) - https://www.viewability.co.uk/book (Book) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

Traffic Talk Strategies & Interview With Mat Wilson.Today, i'm proud to present my very first "Traffic Talk Series" interview for the show, and I'm sure you will agree that it doesn't disappoint.Mat Wilson, not only runs one of the leading UK Facebook marketing agencies that has won him multiple awards, but is also running the UK"s premier marketing event that strictly does not allow any selling on stage. In this podcast we discover how Mat first got started with his Facebook agency including value bombs with traffic on how to "stop the scroll", and also, how he has modelled the leading marketing event in USA to bring it over to the UK.EMC2022 (Entrepreneurs Marketing Conference) this year will be the third year since it started in March 2020, and having been to the first two (as they were just a few doors up from where I live) and actually implementing strategies I learnt at these first two events, I then went on to win a double two comma club in under seven months as a direct result and I am very proud to announce that I will also be speaking at this years #EMC2022.Early bird tickets are now on sale (super cheap), you will not want to miss out on the premier marketing event in the UK where you will get amazing insights on how to level up your business and marketing skills and not have to pay another penny when you get there as there are zero sales allowed by any of the speakers. (including Mat) Join Myself, Mat Wilson, Karen Brady (The Apprentice, West Ham United), Billy Gene Shaw, Jon Penberthy, Tom Breeze & many, many others at this years EMC. It's going to be simply amazing..  https://www.tripfunnels.com/emc If you are based in the UK and would like to find out about working with Mat's Facebook agency at Einstein Marketer, head to.. https://www.einsteinmarketer.com to find out more.Check out this interview on YouTube.. https://youtu.be/fPq1t6yomccSubscribe to the YouTube channel to keep up to date with the latest strategies that are working right now. https://www.TripFunnels.com/SubNeed to learn more? Free group coaching with me every Tuesday + Free 24 hour ranking system + Free suite of tools. http://HelpMeGetLeads.com 

What's up, my friends. I want to do something a little bit different on today's show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.Today I want to follow up on what Tom and I talked about. I'm going to give you nine ways to monetize your YouTube channel.You don't need to start with all nine. You can pick and choose which ones work best for what you're doing right now, and which ones look like the most fun.There's a lot of great stuff in this episode, and if you haven't done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.In this episode, you'll learn:How to incorporate calls to action in your videosUsing videos to create evergreen contentPartnering with companies to sponsor your YouTube channelHow to save a ton of time creating your funnel pagesMake money with affiliate linksStrategies for offering exclusive paid contentHow to sell merchandise on your YouTube channelLinks & Resources Mentioned in this Episode:10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

If Apple's rollout of its iOS 14.5 privacy updates taught us anything in 2021, it's the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.In an effort to diversify, I started my own YouTube channel. It's actually something I've been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They're beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he's been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually has a very positive impact on your YouTube channel the way that they're doing it.I asked Tom to come on and share his strategy, and share exactly what they're doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.This is a really, really fun conversation, and I'm sure you'll get a lot out of it.In this episode, you'll learn:Using ads to grow your channel organicallyHow to reach the right people with your adsOptimizing your ads for YouTube's algorithm Building your YouTube channel correctly from the outsetHow to build an audience without using the algorithmMaking ads that YouTube lovesThe right way to make a YouTube videoLinks & Resources Mentioned in this Episode:DM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr's Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community.  Breeze joined Nathan to talk about:  The “Four A's” that you need to consider while crafting your YouTube ad strategy  The three key elements that make up a solid YouTube ad campaign  Why YouTube is more stable than other social media channels  Whether or not your video ads need to be big-budget productions  The key factors that will position your brand for lasting success on YouTube  Why he's so excited about the future of YouTube ads   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.

A Deep-Dive Into YouTube Agency Successes with Tom Breeze Tom Breeze is the founder & CEO of both Viewability & Ad Buyers Club and is one of the top YouTube Advertisers out there. Tom is a long-standing believer in the performance-based financial model, where his clients pay for results, focusing on a partnership feel. Tom has a master's in psychology, is an author and speaker, showing businesses how to unlock the true power of YouTube ads for profit & scale. Tom has been a client of DOT & Co. for a number of years, so it's about time we had him join us for an episode over on The Happy Clients Podcast. Tom's lovely personality, met with his intelligent nature, makes him one of the best agency owners we've met (we might be biased ;)). In this episode of The Happy Clients Podcast, you will learn: The 4 A's of YouTube advertising and what you must master to ensure you're set up for success on YouTube How Tom grew a team inside his agency, Viewability, and the learnings he had. Hint: hiring experts is Tom's best-kept secret Who YouTube Ads works best for, and of course, who he wouldn't recommend spending their advertising dollars on YouTube Most importantly, how Tom and his team are changing the game for the agency world in 2021 and beyond [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

YouTube advertising and what impact it gives a brand is the hot topic I'd like you to benefit from today and we have our guest, Tom Breeze to help us understand the psychology and emotions behind the ads. Why do we need to target Youtube ads?  BECAUSE youtube gets millions of views daily and as the high percentage of viewers and users increase, advertising on YouTube can definitely attract old and new audiences. It's only a matter of how impactful an ad is.  So tune in and get nuggets of information.   In This Episode: [01:03] Welcoming Tom Breeze [04:18] Impact to people through ads [07:35] Emotional desire [13:24] Identifying the emotion  [17:30] Psychology of the customer [18:40] The story of the brand [19:40] Important CTAs to ads [26:35] What's best for the viewers [27:10] Low cost or high-cost production [33:20] Creating a brand story [38:00] Buying what product means [40:00] Brands that got it wrong & brands that got it right.   Guest Reference: FACEBOOK: https://www.facebook.com/TomBreezeOfficial/ LinkedIN: https://uk.linkedin.com/in/tombreeze WEBSITE: https://www.viewability.co.uk/?r_done=1   Book References: Made to Stick By: Chip and Dan Heath  Hidden Persuaders By: Vance Packard Master & its Emissary By: Ian Mcgilchrist Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion!  Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work! Tom is one of the top Youtube Ads experts in the world and our conversation was chock-full of tips, tricks, and ideas for local business owners & marketers alike!  ________________ If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call ________________ - Get 3 FREE Text Campaigns: alliebloyd.com/sms ________________ - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing _______________ - Get my facebook ads ultimate jumpstart pack for FREE: alliebloyd.com/jumpstart

As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience. But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some. Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more. Learn the ins and outs of making video ads by tuning in to this episode. Episode Highlights: What led Tom to focus on YouTube ad-buying [01:17] The day Tom realized what he wanted to do [10:27] Their ad spend in 2020 [12:53] The 4 A’s to a successful YouTube ad campaign [14:37] A good ad gets the psychology right [18:01] The 3 Acts in every great ad [21:39] Example of a successful ad that wakes up people’s desires [27:59] Emphasize letting people buy a new identity [34:49] The beauty of telling a story [38:16] Rule of thumb when building your audience [42:33] Great results take time and compound over time [48:51] Prepare for the data storm coming this 2021 & get creative [51:30] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Want to learn how to become a YouTube ad buyer? Then join us here: https://www.adbuyersclub.com/home Viewability Website (https://www.viewability.co.uk/) About Our Guest: With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.  “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem  Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze      

Tune in today for a talk with YouTube advertising guru and Viewability CEO Tom Breeze who delves into the secrets of killer video ad creation -- as well as his highly-successful performance-based business model that has him fronting the cost of $100k/day ad spend and media costs for clients and then getting paid a CPA and a commission. We’ll pick apart a sizzling hot YouTube guitar training ad and how it got 4 million pairs of eyeballs glued to the screen. Find out why adding 8 seconds of nothing and a countdown timer to the end of a video ad bumped up click through rates by 35%. And how creating the powerful psychological lure of “being that guy” sparks a near irresistible desire to buy in unsuspecting YouTube viewers.

How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.

Tom Breeze is a YouTube Advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability. Viewability work with the likes of Frank Kern, Amy Porterfield, Neil Patel, Brendon Burchard and many other international brands, building and running thousands of YouTube Ad campaigns for clients from many industries across the world, testing and tracking all of the results. Find Tom's Book on Amazon: Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts How can Google Ads Help My Business? A few of the benefits of Google Ads include: Immediate exposure – Your ad can show in the top 5 results on a Google search results page. Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business. Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”  Get Instant Access Now! https://www.philadairtraining.com/free-google-ads-video-training-series   P.S. Please subscribe on iTunes. It really does help the podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts. Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdairTraining.com E: support@philadairtraining.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Facebook YouTube Pinterest Instagram My Best-Loved Online Marketing Tools: Check Them Out Now! 

You’re in for a treat today… Because today, we’re going to talk about how to scale YouTube ads. And not just a little - I mean scaling to MASSIVE levels. My guest is going to show me what it takes to scale my YouTube ad spend to $1 million a month! The great thing about my guest is, he’s someone who puts his neck on the line and does things differently. He oversees $100,000 a day of ad spend. But here’s the deal… It’s his money! He manages this ad spend for other people – but what I love about him is he works off a CPA model. CPA stands for Cost Per Acquisition, which means he’s getting paid to find buyers. He believes in his campaigns so much that he spends his money first. Then the client pays him a certain amount and if the campaign loses, it’s on him and not the client. That just shows the level of expertise and confidence he has in this area. When I was ready to learn about YouTube ads, EVERYONE told me that Tom Breeze was the man to talk to…  So lucky for you, and me of course, I was able to get him on this podcast. Tom is masterful when it comes to YouTube ads so if you need to listen to this episode two or three times to catch all the nuggets, feel free - I know I will.

You’re in for a treat today… Because today, we’re going to talk about how to scale YouTube ads. And not just a little - I mean scaling to MASSIVE levels. My guest is going to show me what it takes to scale my YouTube ad spend to $1 million a month! The great thing about my guest is, he’s someone who puts his neck on the line and does things differently. He oversees $100,000 a day of ad spend. But here’s the deal… It’s his money! He manages this ad spend for other people – but what I love about him is he works off a CPA model. CPA stands for Cost Per Acquisition, which means he’s getting paid to find buyers. He believes in his campaigns so much that he spends his money first. Then the client pays him a certain amount and if the campaign loses, it’s on him and not the client. That just shows the level of expertise and confidence he has in this area. When I was ready to learn about YouTube ads, EVERYONE told me that Tom Breeze was the man to talk to…  So lucky for you, and me of course, I was able to get him on this podcast. Tom is masterful when it comes to YouTube ads so if you need to listen to this episode two or three times to catch all the nuggets, feel free - I know I will.

YouTube Ad Expert Tom Breeze shares the KEY strategies for Lead generation success. Listen as he tells us HIS story, HIS BIG strategies, and how he became such a HUGE name in a tough industry...

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) Know more about Viewability and their services (https://viewability.co.uk) Youtube Ads might not be as popular as its Facebook counterpart, but if you want to tap into a bigger, video-centric audience, now’s the time to dive in. On this insightful chat with Tom Breeze, CEO of Viewability, we cover so much gold about keyword targeting, strategies and tips on content creation, and how to tackle the platform differently and effectively. There’s so much value in this episode so don’t miss it! Episode Highlights: Look at Youtube ads from a different perspective [07:03] Strategies for promoting your podcast & getting exposure on Youtube [13:12] Lay the foundation of interest by knowing what people want [17:51] Things to consider when creating an ad for an episode [26:12] Using the A.D.U.C.A.T.E. System [27:02] The difference between Facebook & Youtube content (ads, consumption & lifespan) [37:51] Start creating ads for your best episodes - no need to take everything on! [40:40] The million dollar tip: How to tackle keyword targeting on Youtube [44:11] The ‘Custom Affinity Audience’ method [50:16] Google knows everything - utilise their suite of apps [51:51] Knowing the value (and metrics) of the podcast is key to its growth [54:38] Youtube or your website: Where should you direct your audience to? [59:46] Having an audio & video podcast alongside an organic Youtube channel [1:03:11] Modeling the ‘panel analysis format’ for deeper topic podcast episodes [1:06:57] About Our Guest: Tom Breeze is the Founder & CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international, personal and corporate brands. With a "Pay For Results" financial model, he oversees over $100k/day in ad spend. With a masters in Psychology, he is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube. Tom’s personal site: www.tombreeze.com If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Tom Breeze - the CEO of Viewability is a Master’s Degree-holder in Psychology. He has run several successful companies specializing in the field of video advertising. He was first heard speaking at a conference a few years ago. Everyone in the room was just so all-in on Facebook then and he was pushing very hard on YouTube. In this episode, he will talk about how you can harness the power of video marketing for your business, and how he grabbed the opportunity early, capitalized on it, and became the YouTube Ads guy we have today. Show Notes: How Tom Breeze got started with YouTube [1:20] Saving the reputation by Google AdWords [6:04] Scaling via YouTube advertising [9:19] Luck in taking the risk [12:45] Newbies or ruts [16:56] How bad do you want to succeed? [21:53] The recipe of a good ad [25:23] Get 3 heads in 2 minutes [31:25] Where to start [41:43] The YouTube Ads Guy [45:22] The biggest mistake [52:14]

Starting to think it’s time to launch your own Youtube digital marketing strategy? Tom Breeze is back to explain how to nail your Youtube ads in 2020. In Part 2 of this episode, he explains the three step process of targeting, creative, and offers that create ads that crush it on Youtube. You can find Part 1 of this episode in the show notes below. RESOURCES MENTIONED IN THIS ARTICLE Viewability’s Website Tom’s Website Tom's Blue Suit Episode 246: How to Positively Crush It With YouTube Ads in 2020, Part 1 iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

Starting to think it’s time to launch your own Youtube digital marketing strategy? In this episode, Youtube master Tom Breeze talks about the 3 components of a successful Youtube strategy, what terms you need to know and measure, and breaks down one of his client’s best performing ads. He also explains how to target on Youtube and the importance of starting with a warm audience. RESOURCES MENTIONED IN THIS EPISODE: Viewability’s Website Tom’s Website Google Search for Tom’s Blue Suit Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

For complete show notes and more please visit https://interviewsthatconvert.com/removing-risk-to-get-sale-tom-breeze-viewability

In this episode I speak to the wonderful Tom Breeze from Viewability agency - a digital agency that specialise in YouTube advertising. I speak to Tom about why you should try out YouTube, what motivates people to buy on different platforms and how you can give it a go yourself. Grab Tom's book here: https://www.viewability.co.uk/book Keep the conversation going in my FREE group here: https://www.facebook.com/groups/AdsForSuccess

Advertising on YouTube and expecting high returns mean extra effort and capital. In this episode, Adam Lyons talks to Tom Breeze, the Founder and CEO of Viewability, who has revolutionized the YouTube advertising game. He has created a system where he not only runs someone's YouTube ads, but also pays for them so that he can control how fast they scale. He's so good at it that he is willing to put his own money behind it so that those advertisements grow and build faster than any other on social media. Learn more about Tom’s YouTube ad formula and be on your way to getting your ad online.

Tom Breeze - The Perfect Structure For YouTube Ads

Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually the fourth time he has been a guest on the podcast.  Tom’s not here to talk about YouTube ads today though, although we do touch on it a bit at the beginning of the episode. What we’re really going to dive into is answering a question that I get asked all the time: How much should I be spending on my ad campaign?  He’s going to break this down by getting into all of the stats that we should be keeping an eye on if we want to be running successful ad campaigns on Facebook, Instagram, YouTube and the other online platforms that exist. By this end of this episode you’re even going to have an equation for calculating your exact cost for acquiring a customer, which then tells you exactly how much you can be spending per lead. Not only has Tom created a framework for calculating this figure, but he also bakes in the profit margin to be shooting for. This is an interview that got me so pumped, and I can’t wait to share it with you. Full disclosure, it is a bit heavy on the math, so I’ve if you’re a visual person like me, I’ve put together a PDF download for you to accompany the episode. This resource outlines the calculation that Tom shares today, and you can download it at http://rickmulready.com/278. Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready! Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at http://rickmulready.com/messenger, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show! On the Show Today You’ll Learn:  Why diversification of traffic is so important and strategies for doing this The different types of offers that work best with YouTube ads versus Facebook ads The numbers you should be watching very carefully in order to have a successful campaign Revenue – Cost = Profit isn’t ideal (and the formula to use instead to start looking at profit differently) How you can improve your revenue per lead and why this can help save you from comparing yourself with the competition A case study of how he lowered a client’s lead cost from $9.33 to $4.44, while lowering the view rate and increasing the clickthrough rate of the campaign The 5 key pages to have in a funnel and what Tom is tracking throughout it How he is achieving an amazing 60-80% show up rate for evergreen funnels on YouTube The recommended time it’ll take to evaluate the numbers in your funnel in order to start making tweaks and modifications

Today on Just the Tips, I make the huge mistake of being outnumbered by Brits, and immediately lose control of the show. But luckily, our guest, Tom Breeze, is such an insightful guy that the episode turned out to be more bangers than mash. Tom is the founder and CEO of Viewability, a company specializing in YouTube advertising, boasting an impressive client list of international, personal and corporate brands. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. There are so many ways to leverage YouTube ads for your business that it can be daunting. Luckily, Tom is here to undaunt them for you. How did Tom get into YouTube ads? There are a lot of British things that happen in this episode of Just the Tips, but one story Tom tells about how he headed down the rabbit hole of YouTube ads was maybe the most British of them all. Tom had started dabbling in internet marketing for his own business, largely focusing on things like search engine optimization. And while the business was doing okay, he decided to make a video that potential clients could watch to learn about why they should work with him. He woke up the next day and saw that he’d had a lot more success overnight and thought, in that most British of ways, that something had gone wrong, and the data was bad. But in reality, he’d just discovered the power of YouTube ads. YouTube ads are not just for lead generation Tom notes that a lot of what users go to YouTube for is to learn something. Maybe it’s how to fix something wrong with their make and model of car, or maybe it’s how to lose weight, etc. But there is a huge user base of YouTube going there to learn every day. And so it’s no surprise that a lot of YouTube ads are designed to generate leads for educators. If you want to learn more about how to market your business, an ad promises, follow the link to download a PDF. But I asked him if you can do direct sales through YouTube and he told me about how you can go straight from an ad to an order page. If you’re new to YouTube ads, you have to listen to this week’s episode of Just the Tips. The different type of YouTube ads There are so many different types of ads that pop up when you watch a YouTube video, I had to ask Tom what the differences are and when you should use one over the other. He told us that the little banner ads you see pop up while watching a video are actually part of the Google display ad environment. But there are also bumper ads, the six-second ads you see before your video starts, but those are mostly for brand awareness, because there’s no link to click through to your site. Then there are the big, 20-second ads that a lot of big brands use. But what Tom says most businesses use are in-stream ads and discovery ads. Want to know more about those? Listen to this week’s Just the Tips. YouTube ads are a different marketing beast Tom broke down how to actually structure a solid ad, and it’s very counterintuitive for people use to common marketing principles. Tom says that within 30 seconds, you have to tell your audience that this is an ad, and there’s a call to action. You may lose viewers, but that’s okay, because the ones who stay are the ones who are going to click. It runs against the received wisdom of “sell them on a story first,” but Tom knows his stuff. If you’re interested in YouTube ads, Tom is offering tons of insights on how to make them work for you on this week’s episode of Just the Tips. Outline of This Episode [4:00] How Tom got started with YouTube [12:26] Are YouTube ads still unexplored territory? [17:55] Are YouTube ads just for lead-gen, or can you sell directly? [20:42] The different type of YouTube ads [26:00] How to structure an ad [35:58] How to connect with Tom Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Resources Mentioned Viewability Viewability the book Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/

If you're still not using (or at least exploring) YouTube ads as a profit channel in your business, then in this episode with Tom Breeze, you’ll learn the important things you need in order before you start advertising on YouTube.

After years in broadcasting, Sunny Lenarduzzi was starting to feel like her head and her heart were getting mismatched. Tired of working for other people’s agendas, she decided to say, “Screw it! I’m going to start my own business.” Now Sunny is an expert at creating thriving brand strategies using video marketing. She helps both corporation and thousands of entrepreneurs create impact and scale their business using online video. Forbes Magazine named her one of the 20 must watch YouTube channels that will change your business. Pretend like the camera is rolling as Matt and Joe learn Sunny Lenarduzzi’s methods for creating a month worth of content in just two hours, getting comfortable in front of the camera, and discovering your personal brand style. When you’re done, go check out our talks with Tom Breeze and Marshall Wayne to get more YouTube and brand building strategies. “We live in such a weird time right now... there’s such value on being a real human being and being yourself and transparent.” - Sunny Lenarduzzi Some Topics We Discussed Include: How to methodically design your brand What you already need to be doing before you get brand focused A simple way to make your brand recognizable across platforms Why high-production doesn’t connect with viewers (plus what does!) How to cope with Redlight Syndrome and get comfortable on camera 2 lists that will reveal the perfect content for your channel The latest changes in how YouTube ranks videos Leveraging your audience to get long-term revenue growth The HOT Script Formula that makes a month of content in just 2 hours How to get viewers off YouTube and onto your site A simple system to make $100,000 from one video Discovering your personal style to build an ideal audience Contact Sunny Lenarduzzi: SunnyLenarduzzi.com Sunny Lenarduzzi on Youtube The Sunny Show Podcast Connect on Facebook Or on Twitter References and Links Mentioned: The Perpetual Audience Growth Course – (Limited Discount!) Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo ScreenFlow The Four Agreements by Don Miguel Ruiz Rocket Fuel by Gino Wickman The Fire Starter Sessions by Danielle LaPorte A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze How To Build A Movie Star Brand For Yourself – Marshall Wayne

Back in 2010, Mike Rhodes was at a conference in Maui. For the past six years, he had been experimenting, testing, and studying to find out what made Google Ads tick. When he stood up and presented his strategies, everyone knew this was the guy to follow. And his little agency in Melbourne was about to explode. Perry Marshall tapped Mike to co-author the Ultimate Guide to Google AdWords, now in its 5th edition, which placed him as the leading expert on Google advertising. Now his agency is what he always wanted it to be: the only place to go when you need to most up to date training possible about the world’s largest ad platform. Keep your notebook handy as Matt and Joe get barraged with the seemingly infinite strategies Mike Rhodes has developed, like how to get your remarketing on the competition’s sites, what to do in your brand’s first 3 months on Google Ads, and what Google has in store next year. When you’re done, listen to our talks with Tom Breeze and Ralph Burns to get more ad strategies for your business. “Know your #@%$ numbers. Know why you’re trying to hit the number you’re trying to hit.” - Mike Rhodes Some Topics We Discussed Include: The best Google Ad courses to take (they aren’t Google’s) How to know if maximizing your profits is actually the wrong move A new, amazing kind of targeting that Google is rolling out next year One trick to get your remarketing on your competitors’ sites What to expect your first 3 months with Google Ads The questions to ask yourself before you look at the data How to see outliers in your data, because that’s where there’s an opportunity What AI is an expert at and what it isn’t How to use scripts to prevent hackers from stealing your traffic The 2 kinds of data you ever need to look at Where you need to be digging in to get more data How to automate notices about changes in your traffic Contact Mike Rhodes: AgencySavvy.com/hustle Connect on Facebook Or Twitter References and Links Mentioned: GenM (Sponsor) – Find marketing apprentices for $50/mo The Display Grid Occam’s Razor Blog Leads Hook Free AdWords Scripts Singularity University Abundance Insider Ultimate Guide to Google AdWords by Perry Marshall & Mike Rhodes Thank You for Being Late by Thomas L. Friedman The Inevitable by Kevin Kelly 21 Lessons for the 21st Century by Yuval Noah Harari AI Superpowers by Kai-Fu Lee Prediction Machines by Ajay Agrawal Principles by Ray Dalio Bold by Peter H. Diamandis The Singularity Is Near by Ray Kurzweil How to Create a Mind by Ray Kurzweil A Step-By-Step Guide To Profitable YouTube Advertising – Tom Breeze This Is The Future Of Facebook Advertising – Ralph Burns

Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, […] The post CL205: The Psychology Of YouTube Advertising – Interview with Tom Breeze appeared first on James Taylor.

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Why Dave Decided to talk to Joe and Matt: Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely love showing people how simple it really is to get seen online in competitive industries. They share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency). Having generated over $100 million for themselves and their clients, Matt and Joe pride themselves on helping other business owners who want to be seen,  and give great advice on affiliate marketing strategies and audience growth systems. Tips and Tricks for You and Your Business: Traffic strategies (2:30) SEO strategies (4:10) Creating content around affiliate offers (7:30) Using ManyChat as live chat (12:40) Funnel Stacking (15:50) Quotable Moments: "People want to be talked to as a human, not an automated bot" Tools: Yoast SEO EvergreenProfits.com/funnelhacker Links:FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Well everybody. Welcome back to funnel hack Speaker 2:     00:18       radio. I'm your host, Dave Woodward. You guys are in for a treat today. I have opted to have two amazing podcast host as well as guys who are absolutely crushing it. So let me know just to you guys, Joe and Matt Wolfe. What can the show guys? Hey man, how you doing? Thanks for having us on. I'm so happy to have you guys. So these guys are the cohost of hustle and Flowchart, which is an amazing, amazing a podcast. They've got cool, cool guys on there. I just know she had Tom Breeze on a couple of other guys. I've noticed obviously Billie Jean and the whole list. I'm like, Gosh, these events. Read them. Know a lot of these guys. Good Friends of mine. So it's a mucks. The most important thing that I want to make sure those guys who are listening. The reason I wanted to have Joel and Matt on today is these guys are almost anti agency and I want to kind of address why would, why we bring up anti agencies. Speaker 2:     01:06       The main specialty they really have is driving massive amounts of content. Also a of traffic, I'm sorry, using ads and content, podcasts being one of those content pieces, but one of the really cool things these days right now is they have this weird like super power of being able to be seen everywhere, but by the right people. Everyone these days talks about being seen everywhere. It really doesn't matter if you've seen everywhere, if no one cares about you, so we're going to talk today about is how to get seen everywhere by the right people, how to do affiliate marketing the right way, how to actually use ads, content traffic, so hold on tight guys. It's gonna be a fun podcast and super excited at both you guys on the show. This is our favorite topic is just kind of opening up some eyeballs to how traffic can actually be done effectively and not extensively and it's a super easy. Speaker 2:     01:53       Once you get that foundation layer, well do I know that's one of the biggest things most people struggle with is this feels like to do traffic. I got to spend thousands and thousands of dollars. I never know which dollar really works and which one doesn't. It's kind of proverbial going back to the old branding days and you know, 50 percent is going to work. I just don't know which 50 percent it actually is. So with that, let's kind of dive right in guys. So tell me what, where do we start? How does, where do you want to take this thing? All right, so you know, probably the best way to approach this. I'll kind of give a quick breakdown of our traffic strategy and then you can kind of pick it apart if you want and we'll just dive deeper and deeper into it. So the way we drive traffic, is it sort of a combo of Google ads, Seo and facebook ads? Speaker 2:     02:32       Um, so what we'll do is we'll create a piece of content around the problem that our product solves. So a blog post on our wordpress blog, we'll create a piece of content and we'll go to google and we'll find what people are searching for keywords around the content that our problem solves. We're not trying to sell them on that first touch. So for example, one of the examples I gave on a previous podcast was, um, let's say you have a home remedy for, okay. Um, somebody goes to Google and says a in, how do I cure heartburn at home? Right? Well, that person is looking for a solution to their problem. You put content in front of them with some tips on home remedies for heartburn. Now that they've used that content, they essentially raised their hand and said, look, we've got this issue. That's how we know that this problem is interested now, or this person is interested in what we have to offer. Speaker 2:     03:23       Now what we're gonna do is we're going to retarget the heck out of them everywhere. So they're gonna start seeing our ads to our product offering on facebook, on Google display network, on youtube ads onto Bula. Uh, you name it. We've probably experimenting with retargeting on those places, so the key ideas use google search ads so that people are searching for the problems that they have, put content in front of them related to that problem and then just retarget them everywhere once they viewed that piece of content. So that's the sort of game plan in a nutshell that, that we operate under and we do it with both our own products and with affiliate products Speaker 3:     03:56       in our podcast and our podcast. So I'm really curious because Seo is one of the things I just suck at. I've never done anything. You get this thing out. The whole idea as far as google content scares me. It's how do you, how do you really do this thing effectively without having to outsource all of it or do you outsource at all? So there's a combo. We do outsource a little bit. We actually hired some interns and have have a little team as well. We're lean and mean, so we're not a big company so. But it appears that we have this massive budget, which is really cool. It's only being shown to the right people. All these ads, so for Seo, we always use a yoast seo plugin for wordpress sites, so just the free version can do a lot for you if you just turn the all the lights inside the plugin green. I mean that's a good first step. I mean everyone should be doing this and we didn't focus on that for a very long time. We did that for about two months with all the previous existing posts and now what do you know? Organic traffic is the number one player for us. That's how we get most of our traffic. So the retargeting Seo while ast, is that right? Why O a s t a r y s t, Speaker 2:     05:05       yeah, and if you're not familiar with that plugin and essentially what you do is you install it and then we write a new blog post. It says what keyword you're trying to rank for. You plug in that keyword and then we'll give you a whole bunch of suggestions of how to optimize that post so that it ranks for that keyword. So you just kind of follow the list. If you follow the list, there's a little light that starts out red saying you're not optimized. If you follow the list, the light turns green and you're now on Speaker 3:     05:26       page optimized for Seo tools. I'd love to see. Yeah, I mean it's great for existing content. We're all sitting on a bunch of it, so let's optimize that and then you can go further with some new keywords. So how you guys didn't use that on your podcast Speaker 2:     05:42       and cast. We specifically try to rank for our guest's name. That's kind of our big game plan with the podcast is anybody who comes on our show, we want to be on page one for that guest's name. We want our episode with them to be on page one so people will search for, let's say had dave Woodward on our show. They searched Dave Woodward. We're ranked number three probably below your site and you know, maybe click funnels and some of the stuff you're involved in, but ideally we show up on page one as, um, an interview with you that people are interested in. They click into our blog, they click deeper into our blog, defined other, you know, other things, and then based on what they look at on our blog, we then retarget them with offers. Awesome. So you're taking that podcast, make a transcript out of it as a blog article, taking that blog article using seo yoast and other tools to then rank for that Speaker 3:     06:29       guess. Yeah, exactly. And we see it as a big segmentation tool. Any piece of content, no matter what you're producing, we just, she's podcast. It's easy for us. We have a system and it's multipurpose, you know, we can go across the web and upload a transcript to things like a medium, you know, or use that on medium.com. You can make them into slideshare, pdfs and then get traffic that way. So we're big into repurposing, but bringing it into our, bringing people into our ecosystem so we can let those retargeting pixels do their work. Speaker 2:     06:58       Yeah, I love it. Well, I'm really curious on the affiliate side of things because this is one of the things that people are always bugging me about. You know, at first obviously you click phones, has our dream car award winning thing, so you get 40 percent recurring commission plus if you get to a hundred accounts on a monthly basis, you get $500 a month for your car twitter accounts, you get a thousand. So we've always got people saying, how do I get a car, how do I get a car, how do I get this money? And one of the things people I struggle with trying to help people understand is there's more to it than just taking our current links and blasted him everywhere. You are just magical at really creating content around affiliate offers. I want to spend some time on that. Sure. Speaker 3:     07:37       Sounds good. Um, yeah, so we start with I guess our approach. We'll start there as we like to work with tools that we love and ones that we use in our own business so we can put our knowledge, our experience behind all the content that we create around that tool. So, uh, yeah, we'll, we'll usually also work with folks that we kind of know who probably have act like better the relationships we have with that affiliate offer, let's just say that helps the entire thing. So we'll start with creating content and we'll select probably the top five common objections and then from there, you know, that's where we can start pointing ads on Google for instance. And then, um, that's more or less our first touch from Google ads to a piece of content. And then from there we have pixels for Google, facebook, youtube, there's, I mean there's all sorts of different platforms you can retarget on. That's where we call it our cleanup crew. More or less, you didn't buy on the first touch. There's always a call to action inside the value giving a blog post there. But we know that it's gonna take multiple touches. So we feed the Pixel. That's what the guys like. Vince Reed, Billie Jean, all those guys, you mentioned a Tom Breeze, they're all big on feeding the pixel. I think that's the big thing. People have to get over it. Speaker 2:     08:50       Don't go what that means because we hear that term feed the pigs all the time, but I don't people really understand what feed the pixel really needs. Yeah. So if you want to do retargeting, which is, you know, you, someone lands on your website once and now they're cookie cookie drops onto their browser. That's the pixel that you would grab from a facebook or Google ad platform. Uh, so that would be the pixel we're talking about there. And for retargeting you can build this audience. So the Pixel is essentially creating this new audience of visitors who are engaging with your content. So basically the idea is you put a piece of content in front of people, your pixels on there, anybody who views this piece of content is going to see our other ads. So we want to get as many eyeballs on this piece of content as possible so that more people see our other ads. Speaker 2:     09:37       So that's essentially what feeding the pixel is so that our ads are being retargeted all over the place to more and more and more people. I love it. Super Cool. And I guess one little wrap a bow on that, a lot of folks try to get super targeted on, uh, the, you know, the platforms she feed the pixel, you're leveraging their algorithms and the, yeah, the rocket scientists that work at Google and facebook, let's leverage what they've done really well, feed that Pixel and let them do the hard work. Yeah, we'll follow up when it comes to advertising. We've actually kind of gotten in the habit of selecting less and less options inside of facebook and Google and letting facebook and Google optimize for us. So you know, we're going to start with some, some very broad like interest targets on facebook, you know, we may start with like digital marketing or something like that which has $20 million fans, but it's still pretty broad and then we won't set any other targeting and if you let it run for like a week or two overtime, facebook's going to start to figure out which of these people are converting and which aren't. Speaker 2:     10:35       And they're going to start putting more of the right people in front of your ads. So I love that idea. That is super cool, so on the affiliate side, because affiliate marketing is one of the most can be a struggle for a lot of people because they have so many other people competing for the same type of words. Everything else. What are some of the key things you guys are doing? I know you guys, first of all said you take is find out what are the five objections or things about what else? I think there's a lot of ways with affiliate marketing that we go probably way above what most people are willing to do, which is why we've been so successful at it. Um, you know, real quick, I want to make sure we talked about that kind of success because you guys are just your normal affiliate marketers who are making a couple hundred thousand 100 bucks, a thousand bucks or even 100,000. Speaker 2:     11:18       You guys are like seven figure affiliate award winning marketer. I mean, you guys totally get this thing right now. Eighty percent of our business affiliate marketing is our main income stream. We do sell courses and things, but affiliate marketing is our main revenue stream. Um, if you want to learn how we're doing it, that's what we have the courses for, but we make enough money doing what we do. So, um, so, so as far as affiliate marketing goes, there's so many things that we'll do. So, a, we always like to create a landing page so we're never going to send straight to our clickfunnels affiliate link. We're going to send them to some sort of a piece of content that maybe compares click funnels to other alternatives that are there, that explains the various ways we're using click funnels in our business, things like that. We're going to create a lot of content around click funnels and why you should want click funnels. Speaker 2:     12:01       So that's where we're going to drive our Google ad traffic to. Um, another thing that we do is on our landing pages, we always put a little mini chat. I'm not sure if you're familiar with mini chat, but a little of course chat Bot that basically will allow people to communicate with you over facebook messenger. We put that on all of our, all of our pages everywhere across the Internet. So if somebody's interested in affiliate product and they have a question, they get access to me or joe or one of our two team members that are actually in mini chat fielding questions. So we'll actually get into mini chat and close sales over mini chat of products that we don't even own. Um, now I'm want to stop you there because this is one of the things that people screw things up with many chat is they've had this idea as far as it set it and forget it type of approach. Speaker 2:     12:44       You guys are actually, that's one of the things I love about what you guys do. You guys actually using mini chat as live chat, which is something most people don't even consider. It's like, you know, I don't want to do that. I'm just going to set it up and let it run and whatever happens happens. So yeah, we used to use, which was kind of the same idea, a little button thing that said, hey, do you have any questions? They message us and then we'd go into the dark app and respond to people when the mini chat opened up the version where you can do the, essentially the same thing, but it goes to facebook messenger. We got rid of our can just put that on there instead. But yeah, I mean the first two messages are actual automated messages. Like, Hey, what do you need help with, you know, select one of these options that applies. They click one, maybe there's a link to like an Faq or a video or something. And then beyond that a real person jumps in and actually communicates. Speaker 3:     13:32       And we have a whole system. So this is, I'm happy to bring this up because no one is doing this, not even for their own products. And we've had a, we just actually spoke to Mike mcalary of profit first and he bought a product from us and uh, and he noted he was like, you do better customer service than the actual product owners do affiliates doing this because of the follow up. And people want to be talked to like a human, not an automated Bot. People mainly think it's about talking to them. I'm like, no, no, no, no. This is joe here. This is Matt and I'll even do. We'll sometimes do loom videos where it's a customized screen capture maybe a minute or 200 percent of the time. Ninety eight percent of the time people are like, holy crap, you just took that time for me. Like personalized and by then you're pretty much close. They're telling everybody else about their experience. So it's super cool. Not very many chats. Amazing. You can do a lot, but flipping it to be pushed. Personalized and humanlike I think is the key. Um, so deeper down the, the affiliate funnel, Speaker 2:     14:36       no, the list around every single product we promote. So we have a list of people that are interested in click funnels. We have a list of people that are interested in thrivecart and other tool. We promote pushcrew yeah, we do push crew notification. So when, whenever we want do a promotion, we send it out to our entire push crew lists. Um, I don't know. We actually have an affiliate marketing course. It's got 120 different ways to promote products as an affiliate and if you just did them all, I mean there's no reason you can't make six figures a month doing it. Okay, so stop right there and tell people where they can get that because I've known them. People are going to go crazy. So how do they actually get that course? So that would be the best places to go to evergreen profits.com/funnel hacker. Speaker 2:     15:16       So you'll get a book actually, it's a little free book for the coastlines that all this traffic stuff and you'll have an opportunity to see the affiliate course and it's a piece of. It's a piece of a bigger funnel. We'll say that, which again, I want to make sure people understand. I think it's one thing I love about what you guys do is this I refer to is funnel stacking where they come in one funnel and they literally get stacked and layered and that layering is what allowed you guys to really crush seven figures as affiliates. Which is phenomenal. And I think too often people think that I'm going to create one funnel and it's just going to take care of everything for me. So explain kind of how your, how your funnel stacks work. Yeah. So everything is content based and we love to, you know, start with content and interest. Speaker 2:     15:58       Kind of like what Matt was lining out with, uh, you know, we'll have either topics around a specific product or maybe it's podcast and our case and we use that content to segment folks into these different funnels. So these are all different followup sequences based off of the type of content they just consumed. So they'll have, will have an email follow up sequence. Pushcrew has its own kind of marketing, a mini chat has tags as well, so we have the opera and then obviously have the pixels, the different ad networks that are going to show irrelevant affiliate offer or maybe it's additional training and other podcasts we want people to listen to. So that's the idea is using content to kind of leverage where we want to take them. We're personally choosing to go based off of the content. And then as far as far as like the actual funnel elements, you know, I don't want to say this is easy to do, you know, it's kind of a simple concept, but it's not easy to set up everything we do. Speaker 2:     16:53       So one of the things we do is we actually have a split test running all the time on all of our pages. So even when we're promoting affiliate products, let's say we have a landing page that promotes click funnels, I'm going to have two variations of my headline on that page going at any given time or two variations of our video explaining why you should get click funnels or two variations of the button. There is always, always 100 percent of the time I split tests running on both our landing pages and our various ads that we're running. So we're just optimizing, optimizing, optimizing. And I've just, I'm never satisfied. I've got some ads in Google where we're getting percent click through rates on them and I'm still trying to optimize them up into better click through rates. So that's awesome. Matt, go ahead. I was curious as far as when you're doing a split test, how, how often are you changing it? Speaker 2:     17:39       Because the problem I run across people that say I'm going to split test. I do, they set it and they forget about it. It's like dude, you're not doing anything with that. So split testing, so use vwo visual website optimizer to run our split tests and I actually I check in on them once a week, but it really depends on the amount of traffic going to a landing page. Some of our offers get a lot more traffic than others. You know, we've got paged at some pages that will get up, you know, a thousand visits a day on them. So those ones I can legitimately optimize on a once a week basis. Some of them, you know, they'll get a thousand visitors a month so I'm actually, I'm checking on them once a week but I'm actually only going in and making a new variation once. I feel like I've got enough data to really justify a new variation. Speaker 2:     18:20       So you know, so man, do you feel like a thousand is enough? Is that Kinda the magic number? It has got to be technically, I think if you were to talk to like a real hardcore conversion rate optimization guy, he would say that's not enough. Um, for me it's been working. It's been working. We're seeing incremental growth every month. So I'm, you know, I'm happy with the results we're getting out of it. That's the key thing that we had the Aha this year is I think as a business coach and said, okay, look at the little indicators that you have in your business, like conversion rate, uh, you know, traffic numbers, all of that. If you can increase those little bits, that little bits every week, I mean, just look at the compounded effort over 12 months and then look at where you're going to be over that span of time. Speaker 2:     19:00       You will, I mean conservative things about tripling your revenue. Now, you know, if you're just slowly doing just that and then optimizing your ads as well in the same way. And it's not rocket science, you just have to have a really solid offer or multiple offers. And then just do these little small, monotonous tweaks that, you know, it's not starting something from scratch, but as entrepreneurs love doing, staying in your lane and going, oh yeah, that's been a big Aha for us is just the small incremental improvements week over week, over week, look at it over six months. And you went, wow, how did I get from there to here? So how do you guys deal with the whole shiny object syndrome? Because you guys are getting a ton of offers in front of you guys all the time. Speaker 2:     19:41       The best people to ask on that. Matt had been in business together for like 12 years now, which is crazy. He's like my other brother I never had. So we have a similar brain. It's different, but this year I honestly, we, we hired a coach and he told us to stick with the plan for like a year minimum. And that's where I went into the optimizations. That's where we went into a very deliberate mood on what we're doing. Each week. We've even kind of cut down our work time because of just personal things we want to do rather than sitting behind a screen. So we'll, I'll say, I'll say the times, the most difficult thing that gives us shiny objects syndrome is we have a podcast as well, so over the last year and a half since we started this show, we've interviewed 112 people now and every single person has good ideas, so that's where our tiny object syndrome comes into play is we'll get off an episode with somebody and go test that and then like we'll talk to, you know, one of our mentors and they'll be like, no, stay the course, you know, verbally slap us. Speaker 2:     20:40       A mentor works getting super clear on what we're doing now. And then what's the, what's the infinity project? James Schramko calls it like this thing and you're always kind of working on what your team is and that's worked for us. Yeah, no, I love Schramko's infinity project. It's a great, great analogy. He thinks he's a great guy. Yeah. So I'm really kind of curious as far as I'm sitting here going massive shiny object syndrome with a ton of affiliate stuff and going, okay, so evergreen.com four slash funnel hacker. I got to see who's going to go ahead and actually go through all 120 of those and put those in place so we can do. Let us know. We'll give you something cool. If you do that and prove that you've done them all, it'll be good. Yeah, I mean that's. That's the cool thing about affiliate marketing I guess that we want to. Speaker 2:     21:29       It's a great bolt on. You don't have to just do affiliate marketing. Do you have a solid offer that you feel like you're still leaving some things out that you can then leverage someone else's offer product or service or even brokering a deal? We've done so many of those and that's the thing. It all compiles up into more profits based off of what you're already doing. So bolt on. I think that's a good little like, oh, that's it. One of the things you guys made mentioned, which I don't hear too many people talking about these days and that's Taboola. Do you wanna explain what to Bula is and how you guys were using it. So taboola is what's called a native advertising platform and essentially what it is is if you ever go to some of these bigger sites like CNN or Msnbc site, you read some news and you scroll down to the bottom of the news site, it'll say you know, also recommended and there'll be some little ads and usually they're very like click baity looking ads with the image. Speaker 2:     22:21       You can't really make out what they're doing in the image. And they're like, you know, wait until you see what this guy did after he ate a pickle or whatever. And you're like, oh, I need to click on this. What is this? Right? So you see these on these big platforms, these new sites, and it's down at the bottom and they call it native advertising because it looks like it's native to the site. It looks like, like you're clicking on more internal content on the site, but when you click to it, it's, you know, an external site and the extent of what we've really experimented with is just purely retargeting because the idea being if they view a piece of content, we want them to see us in as many places as we can possibly put ourselves. So there'll be a piece of content. Maybe the content is around, you know, click funnels, here's all the way we use click funnels and now all of a sudden they're seeing our ads to our landing page about clickfunnels. Speaker 2:     23:08       They'll see them at the bottom of an MSNBC page. They'll go to somebody's blog, they'll see it on Google display network, on the sidebar banner. They go to facebook, it will be in their feet. You know, it's just part of being everywhere. And so our budget for it isn't very big. We don't get just a ton of impressions on that. We might spend $7 in a month on it because it's a very low volume play, but it's part of that branding thing is part of that psychological thing. We're holy crap, I'm seeing these guys everywhere and that's what it does for us at least. I love that. A two bullets. One of the things we're starting to play around with ourselves. So I, again, I haven't heard too many people playing around with it says, cool, you guys are using it. Yeah. Yeah. And it, it's, it's great for feeding the Pixel to um, you know, we tried to put some of our content, the same kind of content that if somebody searched google, they would see those blog posts. We tried to put that in some of the native ad platform stuff and put some like click baity links just to feed the pixel. And what we noticed was the time on site from those people was like three seconds long. And we're like, okay, these people are clearly not spending the time required to be a good prospect. So we actually cut out all cold traffic from taboola and just made it purely a retargeting play for us. But their dive back into it in the future, I'm sure we will. That's the key. Speaker 3:     24:20       Just be on his men. If you have, you know, the access to all these platforms and can just do retargeting, why wouldn't you just place that Pixel on your site and let it do its work? Keep an eye on the budgets, you know, make sure you're not spending a boatload of money but, but the branding play, you know, it's what five to seven touches is the average. They always say, for someone to make a conversion, well might as well do it this way. That's how we choose it. Speaker 2:     24:41       And I mean with the, with the risk of sounding like I'm kissing butt a little bit, something like click funnels makes it really easy because once you get something one of these funnels that works really well, there's a little button that says, clone your press that button and you do it all over again. Wonder how we do that landing page, that evergreen product. I love it. So obviously one of the things you guys are magicians ad is making sure that you're seen by everywhere, but most importantly by the right people everywhere. And I appreciate you guys spending time with the state as we kind of get close to wrapping things up here. Joe, Matt, anything else you guys want to leave with our audience? I think Speaker 3:     25:16       the big thing is, is just the Aha is, is think about how you can bring all these platforms and let them work together. A lot of folks try to keep things. I'm a facebook guy, I'm a google guy. Well, why not be everything you know, and focus on your input where, where, where's the best input they could bring those qualified eyeballs to your ecosystem. And then, you know, let the magic happen with the platforms. Speaker 2:     25:39       That's the big thing. I mean, you pretty much covered it. Um, you know, and, and we do the same thing with the podcast. We didn't really dive too deep into it, but with the podcasts, um, you know, that's the podcast could be huge. If anybody who's thinking about doing a podcast, I'm always blown away with the excuses. People don't, they give for not having a podcast because it's probably been the most impactful thing we've ever done in our business. But you can do what we call our invisible podcast funnel where essentially people listen to an episode and then once they listened to an episode of, let's say we had a, a creator of a software product on the podcast, we can interview that person than anybody who listened to that interview. All the sudden we can now retarget them with that person's. So it's just a real quick way to use and monetize a podcast through, you know, that that's essentially them raising their hand and saying, I'm interested in this because they just spent an hour with me, Joe and the creator of the product. Speaker 2:     26:34       They're going to start seeing everywhere now. So take for example, you guys had me on, if you have me on your podcast, you didn't win target click funnels because we'd be talking about click funnels and everything else. And then you're going to have your affiliate link type to see all those ads that we send them to a landing page. We wouldn't, we'd never really linked straight to an affiliate link. We would send them to a landing page. That way we have the opportunity to, to, um, capture him on an email list and give some reasons why you should get it through our link and maybe offer up some bonuses and things like that. Uh, but yeah, that's exactly what we do. We would put our landing page for clickfunnels in front of anybody who listened to our episode together. Yep. Oh, such a cool idea. Speaker 2:     27:12       We should probably do that. I'll probably do that. That sounds fun. Anything else guys? Again, thanks so much. Yeah, just everybody. Evergreen profits.com/funnel hacker. You can go down the rabbit hole and learn a little deeper and that's going to get something. This book right here, it's called, um, the evergreen traffic playbook. That's the book that will give away for free. We'll give you a free digital copy over@evergreenprofits.com slash funnel hacker. There you go. Awesome. So guys, again, check it out. Evergreen profits Dr. Com, forward slash funnel hacker. So again, evergreen profits.com, forward slash funnel hacker. They're kind enough to give you guys a free copy digital copy of the book. And most importantly, you then get a top into their funnels and see how you get retargeted literally all over the entire world online and take it down and follow exact what they're doing. So again guys, thank you so much. You guys are amazing. It's always fun talking to you guys. We'll talk soon. Speaker 4:     28:11       Thank you. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.

A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze Looking to make a video for his psychology practice’s website, Tom Breeze borrowed his parent’s camcorder. Over a hundred takes later he nailed it. Tom started out helping his clients manage their nerves while public speaking, then they were also asking him to produce their videos. He decided to form his own ad agency to promote clients with his videos. That quickly turned into his full-time career. Six years ago SEO changed and Tom started to see all his client’s revenue drop, so he went back to what he knew. He turned his videos into video ads on YouTube and salvaged his business. Now he’s CEO of Viewability, the highest spending for performance ad agency on YouTube. Join the guys as Tom gives them a crash course in how to make the perfect video ad for your audience, getting YouTube’s AI to work for you, and which ad strategy is best for your video. Round out this week’s episode by listening to more YouTube strategy with John Belcher and the power of video ads with Dennis Yu. You have to build a whole campaign around one video, not build a campaign and see what video fits.”- Tom Breeze Some Topics We Discussed Include: YouTube is the lowest hanging fruit of any ad platform Why CPA is the best relationship to scale with your clients How to run your ads to make YouTube’s AI work for you Feed the Pixel! When it’s time to turn off all targeting for an ad campaign Keeping it simple by keeping it relevant The pitfalls when marrying an ad agency with a video company Discovery or Instream? There’s a right one for your video Making sure your audience know it’s an ad, plus a great experience Every business needs to distill their offer into a 3 step formula Why the first 5 seconds of a video are most critical ADUCATE: The 7 step process to make a perfect video Your ads need proof of concept before high production Contact Tom Breeze: Check out Tom’s agency: Viewability Watch his YouTube Channel Or connect on Twitter References and Links Mentioned: Viewability by Tom Breeze Confessions of an Advertising Man by David Ogilvy Scientific Advertising by Claude Hopkins Made to Stick by Chip Heath and Dan Heath The Pumpkin Plan by Mike Michalowicz Clockwork by Mike Michalowicz John Belcher - YouTube Ad Strategies From Someone Who Worked At Google Dennis Yu - How To Build A Recognizable Brand Using $1 Ads Ready to map out your own ad strategy and see if YouTube is right for you? Check into the Advisory for direction.

If you’re a business owner, you’ve probably realized that there is a massive audience on YouTube and a lot of them are ready to engage with you and potentially buy your products. All ... The post Viewability: Tom Breeze appeared first on Author Hour.

YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great episode. In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it’s a wholly different perspective and I think you’re going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world’s largest performance-based YouTube advertising company. Tom is also a speaker, author and consultant teaching businesses around the world how to advertise successfully on YouTube.

What are the newest, most exciting developments that can power up your YouTube ad campaign? Tom Breeze returns to SuperFastBusiness to share what he knows.

Tom Breeze of Viewability, is a specialist in YouTube advertising. He shares his experiences in combining creativity and promotional skills with the essentials of HIT and describes how it is shaped his path to success. The British accent...it says something to many North American English speakers doesn't it! I loved chatting with Tom and hearing how he has literally cracked the code on YouTube, hard to imagine this small agency is spending more add spend on YouTube than any other on the planet. Check out one of their most successful campaigns here. (A WHOPPING 166 MILLION views) Join us in a candid, informative and very British conversation! www.viewability.co.uk REMEMBER: When you join my group consulting program here, you get the bonus round of my guests going live in the group on the day I interview them, if you are not in the group, you need to wait weeks until the show goes live. If you have not done it yet, grab your FREE guide Right here! “8 WAYS TO GENERATE IMMEDIATE IMPACT REVENUE”

Join Ian and YouTube Ads expert & CEO of Viewability, Tom Breeze, on this episode of the Garlic Marketing Show as they explore the mechanics behind Google’s AI and discuss how to create the PERFECT YouTube ad and find your PERFECT audience. Tom is telling us how to dominate YouTube ads with the right videos at the right time for the right customers. Oh, and he has a British accent, so that’s always a plus. Learn your customers’ INTENT and find your customers’ sweet spot with YouTube ads and Tom Breeze.What You’ll Learn:Customer INTENT vs. attentHow powerful relevancy isGoogle’s AI and machineryHow to create the perfect YouTube adFacebook ads vs. YouTube ads See acast.com/privacy for privacy and opt-out information.

This is part two of a two part episode on Youtube Advertising for Ecommerce. If you haven’t listened to the first episode in the series, I would start there. If you have listened to the first episode, I hope you enjoy the 2nd part of my conversation with Tom Breeze of Viewability. We get into the details of who should be using Youtube Ads (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. I call this a 101 episode because I intend it to help you go from knowing nothing about them to understanding whether or not they would work for your business. Enjoy part two of this very informative episode! Episode Highlights 1:47 Telling your brand story on Youtube and how to get it right. 5:29 What level of quality your video needs to be successful on Youtube. 9:48 How much you should budget for testing Youtube ads and where to find the easy wins. 12:42 How Google will, fairly quickly, start to tell you where to find your converting audiences. 14:13 Want Youtube ad inspiration? Here are the brand's Tom thinks are doing it right with their ads. 16:25 Here is Tom's cascading video strategy & why it converts and also keeps users from getting video fatigue. Links and Resources Viewability Tom Breeze Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

For the last few months, I’ve been getting a lot of emails asking about Youtube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about Youtube Ads. It’s not because I’m holding out on you. Frankly, it’s because I don’t know a lot about them. I’ve never run Youtube Ads and have always thought of them as a bit of a black block. To remedy that, I brought a best-in-class guest (Tom Breeze of Viewability) on the show to explain how you can use them to grow your business. We get into the details of who should be using them (and who shouldn’t), the difference between advertising on FB and Youtube, a discussion about creative, and a lot more. This a 101 episode because it will help you go from knowing nothing about them to understanding whether or not they would work for your business. Enjoy part one of this very informative episode! Episode Highlights 5:31 Why you should be paying attention to Youtube ads now. 7:53 Not quite sure of the placements and ad types on Youtube? Here are your best  options. 11:14 The big difference between Facebook & Youtube audiences: why Youtube says their viewers are "leaning In" and looking to buy. 11:52 The 4 reasons people go to Youtube and how you can leverage this to connect with your audience. 15:13 How to tell if Youtube ads will work for you and your business 19:33 How Google develops what they call similar audiences to automatically help you find your audience 26:02 Why Youtube ads can be a great way to remarket to your other social traffic to give an omni present feel to your brand. 28:17 The importance of your brand story and how it is peril to a successful Youtube (or any) ad campaign. Links and Resources Viewability Tom Breeze Brand Growth Experts Foxwell Digital Become a Member If you liked this episode, you're going to love the Brand Growth Experts Membership.  It’s a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we’ll create a plan that will help you scale up your business, and then I’ll help you execute it. If you want to make sure you’re growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Tom has been recognized as the best in this category for quite some time now, speaking all over the world and building courses that thousands have learned from to become YouTube Ad Experts themselves. In this interview, we… - Cover the Do's and Don'ts Over YouTube Ads - Talk About Proper Targeting Strategy - Go Over Creating Engaging Videos That Drive Traffic & Sales - Actually Create a YouTube Ad Right There and Then! Join in this fun, interactive episode where Tom and I share proven tips and ideas that can propel your YouTube Advertising results to new levels.

How do you go about promoting your newly-published book on YouTube? YT expert Tom Breeze shares best practices.

Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.

As you know, we are huge fans of YouTube ads.  At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).     Tom is the CEO of Viewability and a master of YouTube ads.  He's built very profitable campaigns for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield, and Brendan Burchard.  Frank even mentioned that his YouTube campaigns are working better than Facebook right now.   I specifically wanted to dig in and ask Tom about his unique approach to YouTube.  Here's a glimpse of what we cover in this episode: - How to key in on the right targeting for your YouTube ads. - What makes for great ads that convert (it's not as complex as you think) - How performance psychology impacts public speaking and YouTube ads - Finding moments where prospects are most open to your message - How to measure for success - Plus more!

Show Notes In today’s deep dive format show, you will have the pleasure of eavesdropping on Tom Breeze who is an authority when it comes to YouTube Advertising and Marketing. Tom owns one of the biggest agencies in the world, “Viewability” and has a slew of marketing royalty clients, that reach out to him to get outstanding results, using his scientific wizardry. If you’ve ever wanted to use video to increase your leads, sales and branding – press play now because you can earn a lot of the green stuff using his proven methods. Here’s a tiny drop of info you’re gonna get; How to use simple psychology to keep people glued to your YouTube videos Discover how Tom was using video before the days of YouTube to increase conversions build his email list by 300% (way before video became a staple part of the marketing landscape) Learn the 5 laws of YouTube advertising to produce monster results (Knowing the laws will make your ads super effective and the best part you don’t need any expensive equipment…) Do you know the 22 second sweet spot of Video Marketing? Tom spills the beans on one of his Trade Secrets, which will give you a major advantage if you’re using videos to generate sales Tom share his #No1 Tip for running an efficient campaign, if you have a limited budget this strategy is simply ingenious and totally compliant with YouTube t&c’s . (No trickery) (At the 19 mins mark) Tom discloses another neat tactic on YouTube where your competitors assist you with getting more sales, this will save you time and money figuring out where to place your ads on YouTube. Tom sheds light on the ad types you must avoid like bubonic plague if you want outstanding results using the YouTube platform. Recommended Resource https://www.viewability.co.uk/ How To Connect Web: http://tombreeze.com Linkedin: https://www.linkedin.com/in/tombreeze/

Tom Breeze on Youtube Marketing – Are You Getting the Most Out of Your Youtube Advertising? – Part 2 of 2 Share this Episode: Click to Tweet Links Mentioned: Viewability.co.uk www.CallAshRoy.com www.Youtube.com/ProductiveInsights www.

Tom Breeze on Youtube Marketing - Are You Getting the Most Out of Your Youtube Advertising? - Part 2 of 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes Viewability.co.uk www.CallAshRoy.com www.Youtube.com/ProductiveInsights www.ProductiveInsights.com/132 www.ProductiveInsights.com/133 Related Episodes: 016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around 132. Tom Breeze on How To Use Marketing Videos to Grow Your Business – Part 1 of 2 Key Points and Insights 2:42 - Two main jobs of Youtube advertisers: Motivate people to make a decision and Lower the friction to access 10:35 - Why it's important to understand the keywords that people use 14:43 - Benefits Youtube advertising offers over Facebook and Google advertising? 17:56 - How more more economical is YouTube advertising as compared to Facebook and Google advertising? 20:56 - Common mistakes people make when it comes to Youtube advertising and how to overcome them 24:52 - Action steps to get started with your Youtube advertising campaign? Key takeaways around Video Advertising Understand your customers. Find the right content. Get clear on your targeting. Decide on your keywords. Ensure your video and your offer resonates with your keywords. Track your campaign.  

Would you like to know how to create the perfect 3 minute video advert to promote your business online? In this episode of Escape The Rat Race Radio I’m speaking with Tom Breeze. Tom is a leading video advertising expert. He’s an entrepreneur, speaker, author, founder of video advertising agency Viewability and creator of Ad School. If you are interested in harnessing the power of video advertising for your business, you’re going to love this episode!   In this episode you’ll learn… How Tom has attracted some of the world’s leading entrepreneurs to work with him by using a cost per acquisition model in his business Why the 1-2-1 coaching model is restrictive and not the best use of your time How Tom ‘accidentally’ got into video advertising after recording a video for his own coaching website and noticed a 3X increase in his conversion rates The importance of focusing on ‘one thing’ that you are really good at, that you really enjoy doing….and that will pay you Why saying no to opportunities is an important skill you need to learn Why you don’t necessarily need to have a clarity of your vision from day one of setting out on your entrepreneurial journey Why having a mentor who can guide you along your entrepreneurial journey is so important Why content marketing, social media and SEO is good, but there is no direct sell there like there is with paid advertising Why Tom’s top advice to new business owners is to put a budget together, create the best ad campaign that you can, and start advertising Why Tom only recommends that you look into Youtube Marketing if your potential customers are going to youtube to type in keywords such as ‘How To..’ or looking for reviews about your chosen niche product or service The 4 ‘C’s that Tom recommends you follow to create your perfect video advert Why Tom believes that paid advertising is getting stronger and stronger and will become more tailored to the individual   Quotes: ‘If you find you’re really good at one thing, I’d almost say to the detriment of everything else, let everything else just slide away and become the master of that one thing’ ‘It’s always about team, and making sure that you build the right team around you’ ‘By learning how to say ‘no’ to opportunities, it allows you to say ‘yes’ to the right ones’ ‘When you’re running an entrepreneurial business and you’re online, it’s much more dynamic and easier to make changes quickly’ ‘I don’t think I’ve made a decision in the last year that was inside my comfort zone’ ‘If I was to go into business again and start up, I would want to make sure it could work straight through advertising’ ‘I would say that advertising is the fastest way to know if what you’ve got is going to work or not’ ‘If you can’t get people to download your ebook or register for your webinar through paid advertising, I think you’re going to struggle in your business’ ‘Say to yourself; ‘we’re going to run ad’s on this, and we’re going to make sure those ad’s turn into profit.’ Once you can do that, you’ve got a business. Before that, you’ve got a hobby & a hope’ ‘Learn the strategies of how to sell in your business, and it doesn’t matter what platform comes along...you’ve just got to beat the competition’ ‘Paid advertising is a model that works for everybody, so it’s hard to think that it won’t work into the future’ Links & Resources mentioned in this episode: Essentialism [book] - Greg McEwan Tom Breeze Youtube Video Advertising Online Course Tom Breeze Facebook Video Advertising Online Course #ETRR Private Facebook Group [#ETRR Monthly Meetup London} Guest Speaker HIghlight Videos   GUEST DETAILS: Tom Breeze Website Viewability (Tom’s Advertising Agency) Tom Breeze Facebook Page Thanks for listening! Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message And if you can spare two minutes, we’d love for you to leave us a review on iTunes  

Tom Breeze is the go to guy when it comes to YouTube ads. He runs the YouTube ads of many of the “who’s who” in internet marketing (Frank Kern, Amy Porterfield, Brendan Burchard and many others). He details his formula on how to create YouTube ads that connect with the conversation your prospects are already having in their head. He reveals how to create 1 video that turns into multiple ads that make you money. Show Notes The 4 different reasons people go to YouTube. How to know how to communicate with your customers on YouTube. How to create 3 different ads in the same time it takes to make 1. Quotes: “Start with customer in mind and then talk with them in a way that resonates them because its so much easier to sell to them.” Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar TomBreeze.com

How To Use Marketing Videos to Grow Your Business with Tom Breeze – Part 1 of 2 Share this Episode: Click to Tweet Links Mentioned: www.CallAshRoy.com www.ProductiveInsights.com/132 Related Episodes: 016. How To Use Video Marketing To Really Grow Your ...

How To Use Marketing Videos to Grow Your Business with Tom Breeze - Part 1 of 2   Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.CallAshRoy.com www.ProductiveInsights.com/132 Related Episodes: 016. How To Use Video Marketing To Really Grow Your Business with Ryan Spanger 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 128. International News Anchor — Julie MacDonald — And I Discuss Actionable Strategies Around Key Points and Insights 0:50 - Intro 3:39 - Why video is important in marketing? What benefits video advertising offers over Google advertising 6:06 - Video marketing works like a velcro 7:23 - Think how you want to deliver your message 8:57 - Video offers a strong proof point 9:57 - Make the right impression 14:40 - Be present with the viewer of the video 16:09 - Understand a user mindset 17:26 - Three types of customers 17:51 - Facilitating a purchase as oppose to making a sale 20:48 - Motivate to make a purchase Benefits of Video Advertising Conveys a more powerful message. Engage viewers with more senses. Strong proof point. Shows transparency.  

Tom Breeze is the CEO of Viewability, an international video advertising agency. With clients such as Frank Kern, Neil Patel, Brendon Burchard, Andy Jenkins, Amy Porterfield and many other international brands across many industries, Tom has built thousands of successful advertising campaigns, testing and tracking all the results.  During todays show you will learn why you should be advertising on You Tube and exactly how you can do it - even without a huge budget! 

This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads. If you’ve not yet heard Part I in last week’s episode, make sure to check it out because we discuss: The mindset needed for successfully advertising with YouTube ads Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube The different types of YouTube ad campaigns you have available and how to use each to get the best results How to best setup your YouTube ad campaigns And a lot more... Today, we pick up where we left off in Part I and you’ll learn: What kind of video ad quality is best for different types of businesses How long your YouTube video ad should be The anatomy of a high converting YouTube ad, including what to say Best practices for landing pages that are converting right now What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego. This is my FBA Live event which is limited to just 40 people. FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business. This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.   My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign. You’re going to walk away from the event with stuff DONE… the RIGHT way. We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot. At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more… You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you. To learn more and secure your spot, go to rickmulready.com/live.

It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability.   Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot has changed since he was on the show -- especially what’s working right now to get quality leads & sales with YouTube ads. The interview with Tom is so jammed packed that I decided to split it into two episodes (Part I this week and Part II next week)… In Today’s Episode You’ll Learn: The mindset needed for successfully advertising with YouTube ads Why people are starting to diversify from advertising on Facebook and the significant differences between it and YouTube The different types of YouTube ad campaigns you have available and how to use each to get the best results How to best setup your YouTube ad campaigns And a lot more... And make sure to tune-in next week when we have Part II, where we dive into: What kind of video ad quality is best for different types of businesses How long your YouTube video ad should be The anatomy of a high converting YouTube ad, including what to say What kind of landing pages are converting best right now What type of video ad Tom’s been testing lately that has given one of his clients a 30% increase in opt-ins and a 50% increase in sales Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego. This is my FBA Live event which is limited to just 40 people. FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business. This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.   My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign. You’re going to walk away from the event with stuff DONE… the RIGHT way. We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot. At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more… You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you. To learn more and secure your spot, go to rickmulready.com/live.

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today! IN THIS EPISODE YOU’LL LEARN: What the Choose Your Own Adventure books can teach you about YouTube ads. The Google shopping ads campaign that generated 77,589 impressions with a click-through rate of 43.11% (« and how you can use this strategy in your business). How DigitalMarketer was able to reach a new market and acquire 12,006 leads in the process. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Do you want to start a successful Youtube ad campaign but don't know where to start? The first thing you need to understand is the situation and mindset of your customer. This week I talk with Tom Breeze, a true Youtube expert and CEO of Viewability. After listening to this episode you will have everything you need to start a winning Youtube ad strategy. What you'll learn: Why you can't run the same ad on Youtube and Facebook The difference between attention and intention How to understand the mindset of your customers See acast.com/privacy for privacy and opt-out information.

So you’re producing a high-quality product that you’re giving away for free to your leads and customer base, but if they’re not actively consuming your content then it’s about as useful to you as a chocolate teapot. In this week’s episode of Path To Purchase Oli Billson and Tom Breeze take you through their strategies for engaging their audiences. They are also giving you some tips from their personal toolboxes which you can use to keep your audience engaged throughout your campaigns.

We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising. Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read on for some of Tom’s top tips: ** Almost half of all YouTube users are on there because they either want to buy something or learn about something. YouTube is about so much more than cat videos! ** Because people are using search terms it is easy to know what they’re looking for. YouTube provides you with an audience of qualified leads. ** You can be as specific as identifying the exact video you want an advert to appear on. ** If you had a shop in ‘real life’, think about the different types of people who might be interested in your product, i.e. window shoppers, browsers, and buyers who only need to be given assurance about which product is best for them. Understand how to reach their equivalents on YouTube and tailor your advert accordingly. ** Find out what common interests your potential customers share. What kind of videos will your average customer be watching? ** Don’t forget re-marketing. It is possible to track customers who have already been on your site and target them when they visit YouTube. ** It’s very easy for people to skip ads on YouTube, but if you use the True View type of ad, you don’t have to pay when this happens.   In this episode of Business Brain Food you will learn: ** What makes a ‘good’ YouTube ad ** How to tailor ads for different types of potential customer ** How to target people based on their search habits ** How to get in front of customers ** When to use opt-ins ** Re-marketing ** How to choose the right agency   Resources mentioned in this episode: ** Go to Tom’s website http://www.viewability.co.uk and take the “is video advertising for you?” quiz. There is also a lot of video advertising training. ** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au ** Ben’s Daily Business Tips: http://www.dbtpodcast.com ** Facebook: facebook.com/businessbrainfood ** Facebook group: https://www.facebook.com/groups/businessbrainfood ** Twitter: https://twitter.com/bfewtrell ** ActionCOACH: http://actioncoachanz.com/itunes ** ActionCOACH: http://actioncoachanz.com/stitcher   As Tom says, “YouTube advertising is not rocket science” so you’d be well advised to take the time to learn how it works, or if you don’t have the time, get an agency to do it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

In this week’s podcast, we sat down to talk to Tom Breeze, founder of Viewability and unofficial King of Youtube, to hear what he has to say about his exciting area of expertise, video advertising. Since Viewability’s launch, Tom’s created over 1,700 successful video ad campaigns--and he knows they’ve been successful because he tracks the results his clients get with his service. Tom’s advertising method combines art and science to create engaging, effective ads the convert customers; Tom’s conversion rates jumped from 7% to 22% after he added video. Viewability’s unique business model includes a “pilot campaign” that he puts together with potential clients to test the campaign’s effectiveness and show businesses just what’s possible with a targeted video campaign. Tom teaches a video advertising masterclass, using his experience to coach business owners toward their success. He also uses his platform to educate marketing pros on why they too need a video ad campaign and grow the genre as a whole. We’ve been looking forward to making this episode for a long time. For full show notes, head on over to http://stageonestartup.com/ep017-tombreeze/

Many people are familiar with Facebook, and are used to creating ads quickly and easily. Although there’s no denying that Facebook can be incredibly successful, it’s also a market that’s going to get saturated pretty quickly. YouTube on the other hand is a different story… In this episode of Path To Purchase Oli Billson and Tom Breeze are here to explain why YouTube advertising is a valuable advertising platform, and why you need to be utilising its advantages in your business. They’ll be looking at the brand new opportunities opening up with YouTube right now, and showing you how to make the most of this profitable platform. Get it right and your business could scale at a immense rate, to find out more, be sure to catch this episode right now.  

Making prospects believe you are speaking to them, and them alone is one of the surest paths to success. But sometimes that’s easier said than done. How do you know exactly what they need to hear and what message to use to convert them into a customer? A really effective way to segment and follow up with your prospects is to use a Survey. In this Episode of Path To Purchase, Tom Breeze and Oliver Billson are explaining how you can set up your own converting Survey Funnel, to speak to your prospect with a message that will resonate with them. This is a simple, quick and easy funnel to put in place in your business, but don’t underestimate its effects...

We’re all familiar with the concept of the ‘Results Triangle’. Market Message Media is a vital approach to get behind when you’re creating any funnel or strategy in your business. But what if we could take that concept one step further… In this Episode, Oli Billson and Tom Breeze do just that. Drilling down into the behaviour of the customer and looking at the milestones and key moments of their buying process, Oli and Tom share the exact process they work through, to truly get inside the head of any customer. Looking at case studies and specific examples, you’ll discover how to make it inevitable that your product or service is going to hit your customer at exactly the right time.

YouTube Tips with Tom Breeze, Wipebook Notebooks, Office Layout Tips, and a BIG Marketing lesson from Fleetwood's in Maui. Watch more episodes at: http://www.helpmybusiness.com Friend me here: https://www.facebook.com/helpmybiz

Advertising, on YouTube can often feel like a ‘marketing black-hole’ for many business owners. This week, Tom Breeze and Oli Billson are here to guide you through the process completely, so that you can create some amazing campaigns that give you fantastic results. Discover how to target the right audience in the best way, create your own framework and methodology to put ads together, and learn how to remarket and retarget you leads on YouTube. The majority of business owners are barely scratching the surface when it comes to advertising on YouTube, but If you’re looking for creative and innovative ways to use YouTube in your marketing and advertising strategy, then this is an episode you can’t afford to miss.

How do you know whether a new product or a new business idea is going to convert well and make you money? In this episode of Path To Purchase, Marketing Experts Oli Billson and Tom Breeze, explore the best ways to ensure that what you’re offering your customers is going to resonate and provide you with a significant profit. They’ll be diving into their own experiences and showing you how to dial into what your target market is REALLY crying out for. After all, good content doesn’t always equal success. Let’s jump in...

James Schramko and Tom Breeze discuss the hows and whys of YouTube advertising.

Tom Breeze has made it his duty to educate people on the massive potential of YouTube advertising. He was inspired to spread the word after the roaring success of a video advert he created for his previous therapy/self-help business. Having never done video advertising before, he uploaded his own advert to his site, and was amazed to see his lead conversion rate go up from 7% to 22%. Since then he has created over 1,700 video ad campaigns and has analysed the data from every single one of them, so he certainly knows what he’s talking about! You really must listen to it, but if you’re still not persuaded, here is a sneak preview of some of his best advice: ** Video doesn’t have to be complicated, in fact sometimes the opposite is better. An honest and down-to-earth description of why something is good can be a lot more effective than a contrived sales pitch. ** Don’t forget, YouTube is not merely an entertainment resource. More people than you think are researching products/services on YouTube. ** It’s always the ‘right time’ for the buyer on YouTube, because they’ve just proven they’re keen by typing in a particular search term. ** When you’re starting out it’s best if you create a campaign that can quickly turn leads in to sales. A long lead time between initial traffic and the possibility of buying will make it very hard for you to measure your progress effectively.   Think of YouTube as a place where people go window shopping, but a place where there still are not all that many shops.  Youtube advertising is so often overlooked in the marketing mix, so there is a great opportunity to make a real impact. In this episode of Business Brain Food you will learn: ** The ‘four p’ formula ** What an Indisplay ad is ** How to use key phrases to your advantage in YouTube searches ** The most effective use of skippable, pre-roll ads ** The optimum length of video ads   Resources mentioned in this episode: ** Leave feedback on this podcast and receive a free business coaching CD from Ben.  Winners are also entered into a draw for a DVD pack worth 500 AUD.  Email screenshot of your feedback to: ben@actioncoachanz.com ** Tom Breeze’s personal website (http://www.tombreeze.com) ** Tom’s Agency, Viewability (http://viewability.co.uk/) ** One-on-one 90-minute business assessment with Ben (http://www.businessassessment.com.au) ** Facebook (www.facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher)   Remember, Tom has done 1,700+ campaigns in his time, so if he says there’s a gap in the market that can be exploited on Youtube, you should believe him!  Don’t think that you don’t need video advertising, and don’t think that it’s going to be too much hassle to pull it off.  Get cracking with it today! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising. Press and hold link to visit the page Show Page Notes

In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.  You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.   
Press and hold link to visit the page Show Page Notes

Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients.  Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.   
Press and hold link to visit the page Show Page Notes

In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising.  He’s the founder of YouTube advertising agency called Viewability.  And his specialty is crushing YouTube ads for small businesses. He shares the 4 most critical things you need to have right if you want to succeed with YouTube ads.  He also talks about how to get free traffic to your landing page and breaks down the anatomy of a highly performing YouTube ad, we’re talking down to the second. In this episode you'll learn the 4 things you need to have absolutely nailed if you want to succeed with YouTube ads. You'll Learn: [Video] How to get in front of the right people at the right time Convert landing pages with a great offer The difference between In-Display and In-Stream How to get free traffic to your landing page Why you don’t want to be too engaging in your video ad How to create videos for free that can tell you exactly which target audiences work best for your offer Proven Script That You Can Use to Generate Leads When using In-Stream, you don't pay for your ad until someone watches past 30 seconds.  So here's a strategy that works really well: First of all, create a video that finishes at around 25 seconds, then go quiet for 5 seconds while pointing people to your call-to-action button. After 30 seconds, go back into a sales pitch because at that point you’re paying for the view anyway. Finish the video at 40-45 seconds. Tip: Here’s a great way to start out your video: "Hey did you know…" "Effective advertising is all about the right message to the right people at the right time.  With YouTube ads, it’s always the right time"