Podcast appearances and mentions of tom breeze

After the Senedd election Wales has a new government led by Plaid Cymru. But what will this mean for education policy? Fin is joined by Tom Breeze from the Emma and Tom Talk Teaching podcast to discuss the post-election fallout. Social media:* Facebook page: https://www.facebook.com/impactwales123* Private Facebook group: https://www.facebook.com/groups/1099646660713906/* Bluesky: @impactwales.bsky.social* Instagram: https://www.instagram.com/impactwales/Contact:Email: enquiries@impact.wales Tel: 029 2167 9140BOOKSPRE-ORDER FIN'S NEW BOOK:The Illustrated Pocket Guide to Teaching & Learning: https://amzn.to/3P9yJObThe Illustrated Guide to Pedagogy:https://amzn.to/4lsupnbClosing the Disadvantage Gap:https://www.amazon.co.uk/gp/aw/d/1032824107/Power Up Your Pedagogy:https://www.amazon.co.uk/Power-Up-Your-Pedagogy-Illustrated/dp/1398388068Subscribe to ImpactPlus today:www.impact.wales/impactplusPRODUCTIONHost: Finola WilsonProducer: Darren EvansVisit us at: www.impact.walesMusic: Power Shutoff by Craig MacArthur

In this Senedd Election Special, we tried very hard to interview someone from Reform UK about the party's education policy offerings for the upcoming Senedd elections. As you'll hear, we weren't successful in getting anyone to come on, so we discussed the education content of their manifesto document without them.As always, here on Emma and Tom Talk Teaching we then turn to analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The manifesto discussion was recorded on 6th March 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear it, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the discussions. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

In this Senedd Election Special, we interview Cefin Campbell from Plaid Cymru about the party's education policy offerings for the upcoming Senedd elections. As ever, here on Emma and Tom Talk Teaching we have post-interview analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The interview was recorded on 16th February 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear this interview, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the interviews. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

In this Senedd Election Special, we interview Jane Dodds from the Liberal Democrats about the party's education policy offerings for the upcoming Senedd elections. As ever, here on Emma and Tom Talk Teaching we have post-interview analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The interview was recorded on 25th February 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear this interview, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the interviews. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

In this Senedd Election Special, we interview Lynne Neagle from the Labour Party (and the current Cabinet Secretary for Education) about the party's education policy offerings for the upcoming Senedd elections. As ever, here on Emma and Tom Talk Teaching we have post-interview analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The interview was recorded on 5th March 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear this interview, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the interviews. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

In this Senedd Election Special, we interview Angela Karadog from the Green Party about the Greens' education policy offerings for the upcoming Senedd elections. As ever, here on Emma and Tom Talk Teaching we have post-interview analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The interview was recorded on 18th February 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear this interview, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the interviews. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

In this Senedd Election Special, we interview Natasha Asghar from the Conservative Party about their education policy offerings for the upcoming Senedd elections. As ever, here on Emma and Tom Talk Teaching we have post-interview analysis from Dr Gareth Evans from the University of Wales Trinity Saint David.The interview was recorded on 25th February 2026, and is a collaboration between Emma and Tom Talk Teaching and The Impact Podcast. You can also hear this interview, together with Jane and Finola's thoughts, over on their podcast feed. Each of the six main parties contesting the Senedd elections in May has a broadcast slot for their interview:16th March - Conservative17th March - Green19th March - Labour23rd March - Liberal Democrats24th March - Plaid Cymru26th March - Reform UKThen, on 22nd April we'll bring you a special episode analysing everything we've found out from the interviews. Enjoy!--------------------------------------Presented by Tom Breeze, Gareth Evans, Jane Miller and Finola WilsonMusic: Cameron StewartProducer: Darren EvansStudio Manager: Adrian RappsAny opinions expressed by the presenters are their independent views and not those of their respective employers.

Your business needs customers, but what form of traffic is really best? In this episode I discuss every type of traffic I know about, the good the bad and the down right ugly!The Tom Breeze paid YouTube ads strategy - https://youtu.be/tWu9zQSn30Y?si=0Me6258NaGtyHh0B Want to work directly with me to help you get unlimited traffic on YouTube? Join the Gold Mastermind - https://www.iServeFirst.com/ Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

You are likely running youTube ads all wrong. Tiom Breeze runs one of the largest YouTube agencies on the planet and noticed that what worked before, no longer works, but something else that we discuss in this interview is crushing it right now.Watch the full interview here - https://youtu.be/tWu9zQSn30Y?si=Dlo2IvnDZ7ZyV-9h Get unlimited free traffic on Google & YouTube - https://www.iServeFirst.com/ (import all five magic traffic funnels to create your evergreen free traffic sales machine)Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Ralph and Lauren chat with Tom Breeze, CEO of Viewability, about the changing world of YouTube ads. Tom explains how user behavior and ad strategies have shifted, thanks to new tools and trends. He breaks down a three-act storytelling approach for crafting engaging, effective ads that convert. If you're aiming to up your YouTube game, this episode is a must-listen!Chapters:00:00:00 – Welcome to the Perpetual Traffic Podcast!00:00:39 – Join Our Telegram Group: Get the Inside Scoop00:01:09 – Meet Tom Breeze: The YouTube Ad Maestro00:04:42 – Tom's Unconventional Agency Model: Viewability Unleashed00:09:12 – The Birth of Viewability: Tom's Origin Story00:11:34 – High-Risk, High-Reward: Performance Partnership Model00:14:07 – Building Trust and Delivering Results00:16:19 – Future-Proofing Your YouTube Ads: Trends and Strategies00:19:23 – ChatGPT's Impact on YouTube Search Habits00:22:15 – Cracking the CPM Code00:25:38 – The Long-Form Ad Advantage: Strategy for Success00:28:42 – Decoding YouTube Analytics00:31:48 – The Cornerstone VSL: Killer Video Sales Letters00:34:01 – Tom's Three-Act Structure: Mastering Video Content Strategy00:38:29 – Act Two Unpacked: Problems and Solutions00:41:05 – Crafting Act Two: Techniques for Problem-Solving Videos00:43:40 – Act Three Finale: Delivering Solutions and Building Trust00:52:42 – Tom's Five A's: The Blueprint for Video Marketing Success00:58:23 – Tom's Reflections: Becoming a Video Marketing MasterLINKS AND RESOURCES:PT on TelegramTom Breeze on PTAverage Percentage ViewedTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this week's episode Tom shares his journey as a commercial leader taking healthtech companies from seed stage to multi billion dollar listings on the NYSE! We discussed:

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.This clip is from The Perpetual Traffic Podcast, watch the entire video here: Media Buyers: Why Your Job Is NOT Doing Your Job: • Ep. 510: Media Buyers: Why Your Job I... Mentioned links:Tom Breeze of Viewability: / tombreeze No Locked Doors ebook: https://www.amazon.com/No-Locked-Door... Episode 506: How to Sell Your Business With Investment Banker Greg Smith: • Ep. 506: How to Sell Your Business Wi... 0:00 The Pros and Cons of Building A “Personality” Business3:31 Stepping away from the “personality” business4:33 No Locked Doors by Greg SmithNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

Tom Breeze is the Founder and CEO of Viewability, a world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. He has had multiple successful ventures in presentation skills training, video marketing, and online marketing — but has now focused his expertise on video advertising. With over a decade of experience in the industry,  Tom is a leading authority in YouTube advertising. He obtained a bachelor's degree in Psychology from the University of Leeds and a master's in Psychology from the University of Surrey. In this episode… If you're running a business and looking to grow your brand, YouTube video ads are a must-have in your marketing strategy. However, creating high-quality video ads that resonate with your target audience is challenging. So, how can you make ads that attract and convert the right audience? According to Tom Breeze, YouTube is the world's largest video-sharing platform that attracts billions of users. This platform is a goldmine for businesses looking to increase brand visibility, drive traffic, and boost revenue. However, creating compelling video ads that resonate with your audience requires expertise and skills that many businesses don't have in-house. He recommends hiring a professional YouTube advertising agency to help you create high-quality video ads that deliver results.  In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Tom Breeze, Founder and CEO of Viewability, to discuss his journey running a YouTube ad agency to help businesses achieve their marketing goals. Tom explains how Viewability helps businesses with YouTube ads, the four quadrants for making a YouTube campaign work, the ADUCATE framework for creating YouTube ads, and their Xray tool.

Tom Breeze is the Founder and CEO of Viewability, a leading YouTube advertising agency that partners with companies to get reliable, profitable customers at scale. He is an expert on how to get more exposure, more views, and new clients through YouTube. Tom is also the author of Viewability and the creator of Bidurk, an X-ray tool that helps businesses create top-performing YouTube content that customers love.  In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Tom Breeze, the Founder and CEO of Viewability, about strategies for getting more clients from YouTube. They also discuss Tom's journey into working with Google ads, the benefits of operating a performance-based business model, and how to maximize YouTube ads. 

Dive into the world of YouTube marketing with Tom Breeze, Owner of Viewability, YouTube Advertiser, Author, Trainer, Consultant & Investor, and an industry expert with a decade of experience in YouTube and Google ads. Tom shares valuable insights on maximizing your ad spend and transforming your YouTube channel with longer-form, educational content. Discover the key to attracting high-quality leads, the potential of infeed video ads, and the power of Tom's seven-step AGI Educate model. We also delve into the challenges of attribution and scaling and introduce x-ray.io, a tool for optimizing video performance. Watch now to enhance your YouTube strategy and drive business growth. What You'll Learn:Maximizing Engagement with Longer-Form ContentMaking Your Ad Spend Work For YouThe Importance of High-Quality LeadsUnlocking Promotions with Infeed Video AdsFinding Success in Niche Markets on YouTubeLaunching Your YouTube Journey: Content, Keywords, and RetentionCreating Effective Videos with the AGI Educate ModelThe Key to Audience RetentionOvercoming Challenges in YouTube MarketingOptimize Your YouTube Videos with x-ray.ioDemographic Targeting for Video Ads SuccessDecoding the Viewer Journey: Trust and Conversion TimelinesConnect with Tom Breeze:WebsiteLinkedinFacebookYoutubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

His clients call him “The Youtube ads guy.” He has overseen $22.2 million in ad spend over the last 12 months alone. Now on The Business of You, Youtube ad expert Tom Breeze is sharing some of his time-tested marketing secrets with us! Tom is the Creator and Founder of multiple brands: YouTube ad agency Viewability, and Bidurk, a YouTube content analysis software that helps you create better videos and grow your audience online.  Viewability is an innovative, world-leading YouTube ad agency that partners with companies selling digital products to get reliable, profitable customers at scale. With over a decade of Youtube advertising experience, Tom and his team at Viewability have successfully cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results.  Tom Breeze worked to develop Bidurk, a new tool that scans an entire Youtube channel to identify areas for growth and opportunity. After identifying that Youtube channel creators were spending too much time desperately trying to grow their following, Tom realized that he had a way to increase results, decrease time spent and massively impact leads. Bidurk expedites the process of growing a Youtube channel by providing data and insight.  Recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts. Additionally, Tom Breeze is the Author of Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer. He speaks passionately at conferences and conventions worldwide. Educated at the University of Leeds (UK), Tom achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree. After running several successful companies in the fields of presentation skills training, video marketing and online marketing, Tom specialized in the field of video advertising.  Be willing to take big risks When Tom began running Youtube ads, he saw big opportunity. He also knew that he was willing to take big risks.  Tom promised his client that he would cover the cost of his ad spend - if the client would pay him for results. After negotiating a dollar amount per lead, Tom got to work. When the numbers came back, everyone was happy.  With his first major campaign, Tom made a 5x return on his investment and his client was raking in new leads. By willing to bet on himself, Tom had successfully proven what he was capable of. Even now, a decade later, Tom and his team at Viewability cover the ad spend of their clients - knowing that the results will create major profit.  The five A's of Youtube advertising Youtube advertising is often seen as complicated, and entrepreneurs are frequently intimidated. But as Tom explains it, all you need are the five A's. Tom lists Audience, Ads, Acquisition, Accounts and Attitude as the secrets to great Youtube advertising. Audience means that there is already an audience on Youtube - as in, people are there for the content you are offering already. While you can build or attract an audience, advertising is much easier when this infrastructure exists. Ask yourself - are people on Youtube searching for the content you want to create?  In the five A's of Youtube marketing, Ads is defined as the client's own ability to create good ads. Tom and his team at Viewability specifically work with clients who are good on camera and confidently speak about their offerings. Having a great personality on video is more likely to resonate with the right viewers, increasing the ad's likelihood to succeed. Acquisition refers to how you attract leads in your marketing funnel, and the quality of your offering. Is your offer converting? While anyone can get started advertising on Youtube, Tom acknowledges that prior ad data is a huge help. The fourth A stands for Accounts - and the supply of advertising data you can pull from to craft a profitable Youtube ad. What advertising have you done in the past and what did you learn about your audience? When it comes to advertising on the Youtube platform, being specific about your audience's behavior can pay off big time.  Lastly, Tom names the last A as Attitude - because a healthy attitude towards marketing can make or break your success. When working with his clients, Tom and his team assess their attitude and expectations. What is their company's objective? What are their current goals? Do they have a flexible and resilient mindset? If you're curious about scaling your business with consistent, profitable Youtube ads, this episode is for you. Quotes “I wouldn't say I'm the cleverest person but I work hard. I'll outwork most people. If I find something interesting, I go deeper and deeper to find out more about that subject matter… sometimes, to the point where I go too deep.” “I'm quite happy with high risk. As long as the opportunity's big.” “With advertising, I find that the rules can change month to month. It's easier to keep on top of that for one client - it's harder to do that with lots of clients.” “The five things I look for when running a good Youtube ad are: They have to have a good audience already on the Youtube platform. The second thing is ads - can the clients create good ads? Then there is acquisition - saying, do you have a funnel? Is there a good offer that converts? Then you have the account - your ad account and how it is working, if you have results already. The fifth is your attitude - what the client is demanding, or wanting.” “Youtube consumers are looking for information or entertainment. Think of what the audience would be typing in.” “If you have a personality in a video, those people can educate and give value really effectively.” “How you get started on Youtube is really, really important. Go and create really good content.” “The whole idea is to amplify what you're already doing on Youtube - identifying what content already works for you, and get in front of more and more people.” Links mentioned in this episode: Visit the website for Viewability at https://viewability.co/  Check out Bidurk at https://www.bidurk.com/home  Connect with Tom directly on LinkedIn at https://www.linkedin.com/in/tombreeze/  Find Tom on Facebook at https://en-gb.facebook.com/TomBreezeOfficial  Buy Tom's book Viewability: Harness the Power of Youtube Ads and Show Up for Your Customer at https://www.viewability.co.uk/book

Three brilliant minds in digital marketing come together to share effective strategies to keep your business ahead of the competition. And when we say brilliant, we mean the best of the best—one is an expert on Google Ads, one on Facebook Ads, and the third on YouTube Ads! Kasim sits down with Depesh Mandalia, the founder of SM Commerce, and Tom Breeze, CEO of Viewability. Don't miss out on the chance to learn how experts in the industry safeguard and expand their businesses so you can do the same!Listen to the full interview here: •

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.Guest: Tom Breeze | Show Notes: socialmediaexaminer.com/565Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the second largest search engine, YouTube provides a huge arena for online advertising. In this episode, Tom Breeze is back on Marketing Speak to discuss how YouTube ads have changed since his last interview in 2018. Tom Breeze is the founder of Viewability, a YouTube ad agency & Bidurk, a software company that focuses on how to grow your YouTube channel and business. Tom has a master's degree in psychology, is an author, works with an impressive list of global personal & corporate brands and is regularly invited to speak at conferences. He also helps businesses unlock the true power of YouTube ads for profit & scale. If you're curious to know how successful YouTube ads are made, you'll want to take notes on this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/388.

Why everyone is getting YouTube ads wrong, and how to fix this today with Tom Breeze.Tom Breeze is a well-known video marketing expert, entrepreneur, and speaker. He is the founder and CEO of Viewability, a video advertising agency that helps businesses create and distribute effective video content.Tom Breeze has over a decade of experience in video marketing and has worked with a wide range of clients, from small startups to large corporations. He is particularly known for his expertise in YouTube advertising, and has been a featured speaker at numerous industry events and conferences.In addition to his work with Viewability, Breeze is also the author of the book "Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts," which provides insights and strategies for businesses looking to maximize their impact on YouTube.Overall, Tom Breeze is a respected thought leader in the video marketing space, and his insights and strategies have helped numerous businesses achieve success in their marketing efforts.Connect with Tom..Free Channel Scan - https://www.bidurk.com/ Paid on results - https://viewability.co/Youtube - https://www.youtube.com/@TomBreezeTV

How to create YouTube videos that convert with Tom Breeze If you're not promoting your videos with ads on YouTube, you're missing out on a huge opportunity to reach your target audience. While organic views and shares can certainly help your videos gain traction, promoting your content with ads on YouTube allows you to reach a highly targeted audience and increase your visibility in a competitive online space. Viewers tend to view brands that advertise on YouTube as serious and trustworthy. Similar to seeing ads during the Superbowl, it creates a mental shortcut that implies the brand is successful and has quality products. Videos on YouTube are also highly memorable and can significantly impact viewers, making it a platform that rivals no other. In this episode, I speak with Tom Breeze, a YouTube Ad expert who offers a unique perspective on the types of video content you should create and promote.  Tom shares his seven-step process for consistently producing high-converting video ads that aim to inform and sell simultaneously. Through the ADUCATE framework, he outlines his system for creating educational video ads. Aim Difficulty Understanding Credibility Action Plan Trust Exit Listen to the whole episode for all the details.  Highlights: 0.00 Why YouTube is such a big platform 1.55 Why is YouTube still relevant in 2023? 4.50 What are the advertising targeting options available to you on YouTube now? 19.15 Tom's ADUCATE framework 32.45 What's the ideal length for your video? 42:06 Type of campaigns you can run on YouTube and how to start Connect with Tom YouTube Ad Agency A free scan of your YouTube channel and insights on how your video content is performing - www.bidurk.com Tom's personal website Contact Simon: Visit the Website Buy the Book Work with Me   If you like what you hear, remember to click follow or subscribe, share with your colleagues and leave us a review so others can find us.  

Today, we welcome Professor David Egan to our podcast studio for an extended discussion about poverty in education in Wales. David has had a long and distinguished career in education, starting as a history teacher in the Welsh valleys in 1976 and ending up as a professor, so he has plenty to tell us about the education landscape.In this episode, David tells us about the causes and consequences of child poverty in Wales, how education reform might have an impact, and how we can do the very best we can for the least advantaged pupils in our schools.-------------------------------------------------------Recorded in studio B2.16 at Cardiff Metropolitan University's Cyncoed Campus on 9th January 2023

Happy new year! Friend of the podcast Sally Bethell is back once again, with an upgrade to Doctor Sally after successfully achieving her EdD professional doctorate a few months ago.Having spoken to us several times in the past about her work on mentoring, Dr Sally is now in a position to outline how she's been working to support mentors in generating a self-reflection tool to help them reflect on the complexities of the role. If you'd like to get in touch with Sally with a view to making use of her research, drop her an email at sbethell@cardiffmet.ac.uk!--------------------------------------Recorded in studio B2.16 at Cardiff Metropolitan University's Cyncoed Campus on 9th November 2022

 Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

Educated at the University of Leeds (UK), Tom Breeze achieved a Bachelor of Psychology degree and then continued his education at University of Surrey (UK) where he was awarded his Master of Psychology degree, and has since run several successful companies in the fields of presentation skills training, video marketing and online marketing. Tom now specializes in the field of video advertising, and specifically running YouTube ads. In this episode of the Content Capitalists, Ken Okazaki interviews Tom Breeze, founder and CEO of Viewability, an agency dedicated to running successful YouTube ad campaigns, and has done so for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/m mark in profitable ad spend. Tom shares his background helping people overcome anxiety related issues in relation to public speaking, and how a Google ads flyer one day in his mailbox got him started on the road of online advertising. Listen to hear how Tom and his company Viewability and Bidurk, the X-ray intelligence behind their YouTube channel optimization strategies, help companies and brands increase their viewability, and simultaneously grow their channel, using both organic and ad content. Follow Tom Breeze at: https://www.youtube.com/@TomBreezeTV/featuredhttps://viewability.co/https://www.bidurk.com/homehttps://www.facebook.com/TomBreezedotcomFollow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube 

A lot of people have the wrong ideas about YouTube ads. Viewability's Tom Breeze clears things up - what works, what doesn't, and why.

In this episode, Phoebe Rees (who has just graduated from our PGCE primary programme) speaks to Tom Breeze about an intervention she created to tackle her concerns about low academic self-esteem in her pupils. Before embarking on the PGCE, Phoebe did a degree in psychology, and she brought her knowledge of research-informed approaches to bear on the practical issues she wanted to address in her classroom.

We take a deep dive into YouTube and focus on how to get this platform working for your business.

Today's topic is books. Most specifically, top 3 favorite books of our previous guests from the show. A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. Nut generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. Listen in as our guests share their favorite books and why you should read them too. In This Episode: [00:20] Aleksej Leal [03:40] Amy Wees [04:23] Alina Vlaic [05:11] Kitty Lai [07:09] Rachel Ollen [07:25] Paul Wilson [08:28] Destaney Wishon [09:17] Kristin Ostander [10:54] Elizabeth Greene [12:24] Tom Breeze [13:35] Shash Singh [13:51] Paul Baron [15:04] Norman Farrar [16:03] Michael Galvin [17:50] Alina Vlaic [18:28] Adam Heist [20:28] Michael Erikson Facchin [21:37] Ramon Gonzales [22:30] Gabriel Caceros Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

In this episode of ‘The Art of Selling Online Courses', Tom and I are going to look at YouTube as an advertising platform. We will talk about who should and shouldn't run YouTube ads and what different kinds of YouTube campaigns there are. Tom will walk us through the 5 A's of a successful YouTube channel and how to grow it fast. And if you are interested in going deeper into the psychology of advertising  Tom will also share his insights on why it's important to ‘sell' identity with your course. If you want to hear more about these topics, check out the new episode.Visit ViewabilityCheck out BIDURK to find out about YouTube campaigns suitable for youFind out how much revenue your funnel could make you  www.datadrivenmarketing.co/calculatorJoin The Advance Online Course Creators Facebook Group

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of Viewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tom's Special Offer for PT Listeners Viewability (Tom's company) TomBreeze.com Ep. 24: 4 P's of YouTube Advertising (Part 1)  Kasim with his coach Uzair on YouTube  Perpetual Traffic Survey Perpetual Traffic podcast Follow Perpetual Traffic on Twitter Connect with Ralph and Kasim on Twitter   OUR PARTNERS: Get a Free Month of Blogs from BKA Content Get a Free book on how to optimize your website Conversion Fanatics Learn how bots can automate your lead flow from BotBuilders 7 Levels of Scale workbook Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Don't you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it's going to take years to grow your channel at the rate you're going? On today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner of http://viewability.co.uk/ (Viewability), to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you've already created and shortcut that exhausting process of building your subscriber count? What if you could spend as little as $5 a day to grow your audience, build brand recognition, and get engagement? The key is to optimize for retention, Tom says, not leads and sales. But those things will come too as you get more subscribers.   Listen in as Tom shares some proven strategies for growing your YouTube channel with paid ads.   IN THIS EPISODE YOU'LL LEARN: 3 factors to consider when choosing a video to put paid ads behind How and why to optimize your YouTube videos for retention (not leads/sales) What formula works best for thumbnails Why the 90-second mark and 7-minute mark are so important    LINKS AND RESOURCES MENTIONED IN THIS EPISODE: http://adbuyers.com/pt (Tom's Special Offer for PT Listeners) https://www.viewability.co.uk/ (Viewability) (Tom's company) http://tombreeze.com/ (TomBreeze.com) https://perpetualtraffic.com/podcast/4-ps-of-youtube-advertising-part-one/ (Ep. 24: 4 P's of YouTube Advertising (Part 1))  https://www.youtube.com/watch?v=Bd7g_pnAUtk (Kasim with his coach Uzair on YouTube)  https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com/ (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Have you ever wanted to explore the use of YouTube ads in your business but worry that you don't have a large (or any!) subscriber base or channel? Well, today's guest is here to share that not having a presence, yet isn't a problem and shouldn't deter you from thinking about using ads in your business. Tom Breeze is a close personal friend of mine but also an expert when it comes to YouTube ads. He is the CEO of a YouTube ad agency and has made a name for himself with his unique model that absolutely blows me away. He joins me this week to share how his agency works, how his unique business model makes him stand out from competitors, and some advice for where to start if you're thinking about using YouTube ads in your business. “A video is a super effective way of communicating. You need to make sure that the experience is relevant and compelling, they are the two most important things to think about.” - Tom Breeze In This Episode: - Hear what I believe is one of the biggest problems that most agency-based businesses have and how Tom's business solved that problem. - Tom describes what it is like to work on a CPA basis and why his clients are much more invested when working in this way. - Find out why you don't need to worry if you don't yet have a presence on YouTube. - We discuss how to advertise on YouTube in the most effective way possible. - Tom explains how he manages his time in blocks to incorporate balance and make sure he allocates the right amount of time to his family and business. - Find out exactly what you need to do to get up and running with using YouTube ads in your business. - We share how to know if you have a really strong video ad that can really help your business scale.  And much more...   Books mentioned: - Essentialism: The Disciplined Pursuit of Less by Greg McKeown:https://gregmckeown.com/books/essentialism/ ( https://gregmckeown.com/books/essentialism/)   Connect with Tom Breeze: - https://viewability.co.uk/ (Website) - https://www.viewability.co.uk/book (Book) Connect with Adam Lyons: -https://thesmartblueprint.com/ ( Website) - https://uk.linkedin.com/in/adam-lyons-210670166 (LinkedIn) - https://www.facebook.com/TheAdamLyons (Facebook) - https://www.instagram.com/TheAdamLyons/ (Instagram) - https://www.youtube.com/channel/UCXrYi3GXQ7OtJ6urs8w3CBQ (YouTube)

Traffic Talk Strategies & Interview With Mat Wilson.Today, i'm proud to present my very first "Traffic Talk Series" interview for the show, and I'm sure you will agree that it doesn't disappoint.Mat Wilson, not only runs one of the leading UK Facebook marketing agencies that has won him multiple awards, but is also running the UK"s premier marketing event that strictly does not allow any selling on stage. In this podcast we discover how Mat first got started with his Facebook agency including value bombs with traffic on how to "stop the scroll", and also, how he has modelled the leading marketing event in USA to bring it over to the UK.EMC2022 (Entrepreneurs Marketing Conference) this year will be the third year since it started in March 2020, and having been to the first two (as they were just a few doors up from where I live) and actually implementing strategies I learnt at these first two events, I then went on to win a double two comma club in under seven months as a direct result and I am very proud to announce that I will also be speaking at this years #EMC2022.Early bird tickets are now on sale (super cheap), you will not want to miss out on the premier marketing event in the UK where you will get amazing insights on how to level up your business and marketing skills and not have to pay another penny when you get there as there are zero sales allowed by any of the speakers. (including Mat) Join Myself, Mat Wilson, Karen Brady (The Apprentice, West Ham United), Billy Gene Shaw, Jon Penberthy, Tom Breeze & many, many others at this years EMC. It's going to be simply amazing..  https://www.tripfunnels.com/emc If you are based in the UK and would like to find out about working with Mat's Facebook agency at Einstein Marketer, head to.. https://www.einsteinmarketer.com to find out more.Check out this interview on YouTube.. https://youtu.be/fPq1t6yomccSubscribe to the YouTube channel to keep up to date with the latest strategies that are working right now. https://www.TripFunnels.com/SubNeed to learn more? Free group coaching with me every Tuesday + Free 24 hour ranking system + Free suite of tools. http://HelpMeGetLeads.com 

What's up, my friends. I want to do something a little bit different on today's show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.Today I want to follow up on what Tom and I talked about. I'm going to give you nine ways to monetize your YouTube channel.You don't need to start with all nine. You can pick and choose which ones work best for what you're doing right now, and which ones look like the most fun.There's a lot of great stuff in this episode, and if you haven't done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.In this episode, you'll learn:How to incorporate calls to action in your videosUsing videos to create evergreen contentPartnering with companies to sponsor your YouTube channelHow to save a ton of time creating your funnel pagesMake money with affiliate linksStrategies for offering exclusive paid contentHow to sell merchandise on your YouTube channelLinks & Resources Mentioned in this Episode:10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

If Apple's rollout of its iOS 14.5 privacy updates taught us anything in 2021, it's the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable.In an effort to diversify, I started my own YouTube channel. It's actually something I've been wanting to do for a long time. A lot of our Accelerator coaching members are doing the same thing. They're beginning to either grow a YouTube channel, or expand and scale the one that they already have.Unfortunately, getting traction with a new YouTube channel can take a while.My guest today is Tom Breeze. Tom is the founder of Viewability, and The Ad Buyers Club.Tom is no stranger to the podcast; he's been on many times before. His agency is among the best in the entire world when it comes to YouTube ads. They've finally cracked the code on how to use YouTube ads to grow your channel, do it very inexpensively, and do it without negatively impacting your YouTube channel.It actually has a very positive impact on your YouTube channel the way that they're doing it.I asked Tom to come on and share his strategy, and share exactly what they're doing to grow YouTube channels inexpensively with paid ads, and how you can do the exact same thing.This is a really, really fun conversation, and I'm sure you'll get a lot out of it.In this episode, you'll learn:Using ads to grow your channel organicallyHow to reach the right people with your adsOptimizing your ads for YouTube's algorithm Building your YouTube channel correctly from the outsetHow to build an audience without using the algorithmMaking ads that YouTube lovesThe right way to make a YouTube videoLinks & Resources Mentioned in this Episode:DM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

Want to create successful YouTube ad campaigns? Of course you do!  YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS).  If you need help getting started, this episode of the Foundr podcast will empower you to reap the benefits of YouTube advertising. Foundr's Nathan Chan sat down with Tom Breeze, founder and CEO of the YouTube ads agency Viewability. Breeze has made a career out of crafting thousands of successful ad campaigns for high-profile clients. And he generously agreed to share his strategies with the Foundr community.  Breeze joined Nathan to talk about:  The “Four A's” that you need to consider while crafting your YouTube ad strategy  The three key elements that make up a solid YouTube ad campaign  Why YouTube is more stable than other social media channels  Whether or not your video ads need to be big-budget productions  The key factors that will position your brand for lasting success on YouTube  Why he's so excited about the future of YouTube ads   Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Join us as we chat with Tom Breeze. Tom is a leading Video Advertising expert. He's an entrepreneur, speaker, author and founder of Viewability. Today we discuss how you should make videos differently for YouTube than Facebook.

A Deep-Dive Into YouTube Agency Successes with Tom Breeze Tom Breeze is the founder & CEO of both Viewability & Ad Buyers Club and is one of the top YouTube Advertisers out there. Tom is a long-standing believer in the performance-based financial model, where his clients pay for results, focusing on a partnership feel. Tom has a master's in psychology, is an author and speaker, showing businesses how to unlock the true power of YouTube ads for profit & scale. Tom has been a client of DOT & Co. for a number of years, so it's about time we had him join us for an episode over on The Happy Clients Podcast. Tom's lovely personality, met with his intelligent nature, makes him one of the best agency owners we've met (we might be biased ;)). In this episode of The Happy Clients Podcast, you will learn: The 4 A's of YouTube advertising and what you must master to ensure you're set up for success on YouTube How Tom grew a team inside his agency, Viewability, and the learnings he had. Hint: hiring experts is Tom's best-kept secret Who YouTube Ads works best for, and of course, who he wouldn't recommend spending their advertising dollars on YouTube Most importantly, how Tom and his team are changing the game for the agency world in 2021 and beyond [HELPFUL LINKS] Onboarding Checklist: Grab our onboarding checklist here. [ABOUT THIS PODCAST] Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way. Cheers, to happy clients!

YouTube advertising and what impact it gives a brand is the hot topic I'd like you to benefit from today and we have our guest, Tom Breeze to help us understand the psychology and emotions behind the ads. Why do we need to target Youtube ads?  BECAUSE youtube gets millions of views daily and as the high percentage of viewers and users increase, advertising on YouTube can definitely attract old and new audiences. It's only a matter of how impactful an ad is.  So tune in and get nuggets of information.   In This Episode: [01:03] Welcoming Tom Breeze [04:18] Impact to people through ads [07:35] Emotional desire [13:24] Identifying the emotion  [17:30] Psychology of the customer [18:40] The story of the brand [19:40] Important CTAs to ads [26:35] What's best for the viewers [27:10] Low cost or high-cost production [33:20] Creating a brand story [38:00] Buying what product means [40:00] Brands that got it wrong & brands that got it right.   Guest Reference: FACEBOOK: https://www.facebook.com/TomBreezeOfficial/ LinkedIN: https://uk.linkedin.com/in/tombreeze WEBSITE: https://www.viewability.co.uk/?r_done=1   Book References: Made to Stick By: Chip and Dan Heath  Hidden Persuaders By: Vance Packard Master & its Emissary By: Ian Mcgilchrist Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

If you've wondered if Youtube ads are worth your time or advertising budget, this episode will clear up all your questions and confusion!  Youtube Ads Expert and owner of Video Agency, Viewability, Tom Breeze walks us through the steps you should take when starting off with youtube ads and what makes effective ads work! Tom is one of the top Youtube Ads experts in the world and our conversation was chock-full of tips, tricks, and ideas for local business owners & marketers alike!  ________________ If you want to schedule a call to see how we can help your local business or agency, visit alliebloydmedia.com/local-call ________________ - Get 3 FREE Text Campaigns: alliebloyd.com/sms ________________ - Join My FREE Facebook Group: facebook.com/groups/remodel.your.marketing _______________ - Get my facebook ads ultimate jumpstart pack for FREE: alliebloyd.com/jumpstart

As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience. But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some. Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more. Learn the ins and outs of making video ads by tuning in to this episode. Episode Highlights: What led Tom to focus on YouTube ad-buying [01:17] The day Tom realized what he wanted to do [10:27] Their ad spend in 2020 [12:53] The 4 A’s to a successful YouTube ad campaign [14:37] A good ad gets the psychology right [18:01] The 3 Acts in every great ad [21:39] Example of a successful ad that wakes up people’s desires [27:59] Emphasize letting people buy a new identity [34:49] The beauty of telling a story [38:16] Rule of thumb when building your audience [42:33] Great results take time and compound over time [48:51] Prepare for the data storm coming this 2021 & get creative [51:30] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Want to learn how to become a YouTube ad buyer? Then join us here: https://www.adbuyersclub.com/home Viewability Website (https://www.viewability.co.uk/) About Our Guest: With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

We are hanging out with Rand Fishkin today, who previously co-founded the SEO company MOZ, and has most recently started a new venture with SparkToro. This tool is quickly becoming one of our favorite pieces of software to do a lot of research. It helps us figure out what content to create around specific topics, what topics resonate around audiences, and you can literally plug in your URL or social media channel and it will kick out all this research from a variety of platforms.    If you are running ads, you are probably noticing lately higher costs, fewer options, and lower conversions. We break a lot of that down from Rand’s perspective and you’ll see why it’s important to diversify from Facebook and Google if you are solely relying on those platforms. You’ll also hear us talk about what’s in store for the future with the way Google presents search results, and what you should be doing to rely less on links while building up your brand. After you listen, get some more advertising tips with Curt Maly and Tom Breeze.  “The primary goal is to get people to your website and your email list because that’s the one channel you always get to own and control.” - Rand Fishkin Some Topics We Discussed Include: Perspectives on the zero clicks search problem  Checking out the Crack Shack (it’s not what you think!) How to get honed in on a specific audience that will convert better What do cookies and strange pajamas have to do with advertising? Why getting people to like and share should be your secondary goal From chicken sandwiches in your email to ground beef in your advertising to al dente pasta on Youtube, we got you covered! Which ad networks are lacking in quality and which ones you should be using Predictions of what’s ahead in the way in which Google ranks your site and what you should be focusing on in the future Resources From Rand Fishkin: SparkToro Something is Rotten in Online Advertising Lost And Founder by Rand Fishkin References and Links Mentioned: MOZ SimilarWeb Buzzsumo Full Contact Clearbit The Butt Pajamas Will Follow You Forever HelloWoofy Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Unique Facebook Ad Strategies That Are Making People Rich - Curt Maly A Step-By-Step Guide To Profitable YouTube Advertising - Tom Breeze      

Tune in today for a talk with YouTube advertising guru and Viewability CEO Tom Breeze who delves into the secrets of killer video ad creation -- as well as his highly-successful performance-based business model that has him fronting the cost of $100k/day ad spend and media costs for clients and then getting paid a CPA and a commission. We’ll pick apart a sizzling hot YouTube guitar training ad and how it got 4 million pairs of eyeballs glued to the screen. Find out why adding 8 seconds of nothing and a countdown timer to the end of a video ad bumped up click through rates by 35%. And how creating the powerful psychological lure of “being that guy” sparks a near irresistible desire to buy in unsuspecting YouTube viewers.

How to Create YouTube Video Ads That Convert Want to advertise on YouTube? Wondering how to create YouTube ads that work? To explore how to create YouTube ads that convert, in this episode I interview Tom Breeze. Tom is a YouTube ads expert and CEO of Viewability, a YouTube ads agency that helps direct response B2C companies scale their businesses. USEFUL INFORMATION: Get your ticket for the Social Media Marketing Workshops at marketingworkshops.live Download the Social Media Marketing Industry Report We'd love you to review our show on Apple Podcasts.

Resource Links: Valher Media Website (https://www.valhermedia.com/) 11 Pillars of a Highly Profitable Podcast and other resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) How does YOUR podcast fare? Take our quiz! (https://valher.responsesuite.com/q/podcastquiz) Know more about Viewability and their services (https://viewability.co.uk) Youtube Ads might not be as popular as its Facebook counterpart, but if you want to tap into a bigger, video-centric audience, now’s the time to dive in. On this insightful chat with Tom Breeze, CEO of Viewability, we cover so much gold about keyword targeting, strategies and tips on content creation, and how to tackle the platform differently and effectively. There’s so much value in this episode so don’t miss it! Episode Highlights: Look at Youtube ads from a different perspective [07:03] Strategies for promoting your podcast & getting exposure on Youtube [13:12] Lay the foundation of interest by knowing what people want [17:51] Things to consider when creating an ad for an episode [26:12] Using the A.D.U.C.A.T.E. System [27:02] The difference between Facebook & Youtube content (ads, consumption & lifespan) [37:51] Start creating ads for your best episodes - no need to take everything on! [40:40] The million dollar tip: How to tackle keyword targeting on Youtube [44:11] The ‘Custom Affinity Audience’ method [50:16] Google knows everything - utilise their suite of apps [51:51] Knowing the value (and metrics) of the podcast is key to its growth [54:38] Youtube or your website: Where should you direct your audience to? [59:46] Having an audio & video podcast alongside an organic Youtube channel [1:03:11] Modeling the ‘panel analysis format’ for deeper topic podcast episodes [1:06:57] About Our Guest: Tom Breeze is the Founder & CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international, personal and corporate brands. With a "Pay For Results" financial model, he oversees over $100k/day in ad spend. With a masters in Psychology, he is also a speaker and consultant, teaching businesses around the world how to advertise successfully on YouTube. Tom’s personal site: www.tombreeze.com If you enjoyed this episode, please don’t forget to subscribe, review, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermedia See omnystudio.com/listener for privacy information.

Tom Breeze, CEO of Viewability and author of “Viewability: Harness the Power of YouTube Ads and Be There for Your Customer — When It Really Counts” tells us how to advertise on YouTube the right way.GUEST: Tom Breeze of ViewabilitySUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.CO-PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Tom Breeze of Viewability, is a specialist in YouTube advertising. He shares his experiences in combining creativity and promotional skills with the essentials of HIT and describes how it is shaped his path to success. The British accent...it says something to many North American English speakers doesn't it! I loved chatting with Tom and hearing how he has literally cracked the code on YouTube, hard to imagine this small agency is spending more add spend on YouTube than any other on the planet. Check out one of their most successful campaigns here. (A WHOPPING 166 MILLION views) Join us in a candid, informative and very British conversation! www.viewability.co.uk REMEMBER: When you join my group consulting program here, you get the bonus round of my guests going live in the group on the day I interview them, if you are not in the group, you need to wait weeks until the show goes live. If you have not done it yet, grab your FREE guide Right here! “8 WAYS TO GENERATE IMMEDIATE IMPACT REVENUE”

Tom has been recognized as the best in this category for quite some time now, speaking all over the world and building courses that thousands have learned from to become YouTube Ad Experts themselves. In this interview, we… - Cover the Do's and Don'ts Over YouTube Ads - Talk About Proper Targeting Strategy - Go Over Creating Engaging Videos That Drive Traffic & Sales - Actually Create a YouTube Ad Right There and Then! Join in this fun, interactive episode where Tom and I share proven tips and ideas that can propel your YouTube Advertising results to new levels.

As you know, we are huge fans of YouTube ads.  At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).     Tom is the CEO of Viewability and a master of YouTube ads.  He's built very profitable campaigns for marketing gurus like Neil Patel, Frank Kern, Amy Porterfield, and Brendan Burchard.  Frank even mentioned that his YouTube campaigns are working better than Facebook right now.   I specifically wanted to dig in and ask Tom about his unique approach to YouTube.  Here's a glimpse of what we cover in this episode: - How to key in on the right targeting for your YouTube ads. - What makes for great ads that convert (it's not as complex as you think) - How performance psychology impacts public speaking and YouTube ads - Finding moments where prospects are most open to your message - How to measure for success - Plus more!