Podcasts about so steven

[School of Movies 2020] What existed for years as an ongoing project for Stanley Kubrick became one of the only treehouses he let his friend Steven in on. Eventually Stan decided his approach alone could not ideally shape A.I. for the screen, and that this story needed Spielberg to direct. Stan offered to play producer. And then he died. So Steven picked up the pre-production art, concepts and development, including the Robin Williams footage directed and recorded by Kubrick himself, abandoned what script existed and wrote one himself for only the second time. He then made a dark fairy-tale about humankind and our robotic children whom we both neglect and abuse. It ends up a requiem for a self-destructive civilization that could not overcome their fear and anger. And at the heart of it is a little robot boy who has been irresponsibly programmed to love one human mother forever.  Of all of Spielberg's films to give a second chance at absorbing the depths and the shadows and the heartbreak, *this one* may top them all.   Guests Chris Chipman of The Chipman Bros Tangent @The Chippa

Kicking off the new segment of the Master's Dog Podcast this week with the False Teacher of the Week. This was suggested to me by a lady from our church who either didn't know all of the false teachers in the intro video, or didn't know they were false teachers. Specifically she asked about Steven Furtick. So Steven (and I'm sure you're watching) You can thank Valerie for giving you the honor of being our 1st False Teacher of the Week! Support The Master's Dog by donating to their Tip Jar: https://tips.pinecast.com/jar/the-master-s-dog

“LA is the land of bottoms.”That’s what Ashton's friend told him after his first month of living in the city of angels.So Steven and Ashton went to Downtown LA’s Proud festival, one of LA's biggest and queerest parties, to find out for themselves. The result? Our inaugural episode! We meet our co-hosts and discuss the history of Pride, thirst trapping, and the lucrative world of OnlyFans!

Hey! So Steven is really sick this week, so no new episode, BUT we wanted to give you something. This week we are releasing one of our episodes which our patreon supporters got last month! If you would like to get access to this and others, head on over to patreon.com/isthisadulting

During family vacation to Moab, UT for Spring Break, Dave sits down with his son Chandler to talk about the importance of publishing and how content reflects and creates belief. "Whoever controls content, controls belief" Some Topics Discussed This Episode: Content Reflects and Creates Your Beliefs Your childhood content WAS your Role Model The Importance of Publishing 30 Days of Funnels Content - One Funnel Away Challenge What is your content inventory? "The content you personally control, determines the beliefs you currently have" Important Episode Links: One Funnel Away ChallengeDotCom Secrets Book Episode Transcript: Speaker 1:           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Speaker 2:           Here is your host, Dave Woodward. Hey Every welcome back to funnel hacker radio. This is going to be kind of a crazy episode. I am literally in my sister's House in Utah with my son Chandler. It's early in the morning. Everyone else's sound asleep. We're just coming back from spring break. We've been down in Moab, Utah, uh, literally enjoying the beautiful surroundings of Moab and arches and uh, just spent a couple of days down there on razors, driving all over the crazy rocks, hiking, mountain bike riding Can's back of superstore because got beat up yesterday and I'm just sore because I'm not a shape. But anyways. Well we thought his mood actually, oh, Shannon brought this up to me that week and a half ago and I've been thinking about all weekend. You know what, I need to do a podcast about this. So the topic we want to talk about is how do you actually control belief? Now there's a couple of different ideas and theories behind this, but I think Chandler said it best. A laughter, listen to podcasts from Stevens. All right. Speaker 3:           Yeah. Yeah. So Steven was talking about it and um, after reading this book called, uh, from Ryan holiday, it talks about this concept of um, whoever controls content controls belief. And one of my favorite ways to think about that is, uh, and he actually mentioned it as well as, as both being religious people and uh, actually going out and like we actually went out and actually, so I spent two years serving a mission for my church. And on that mission we, we taught people, taught people, and those entities see people who would believe we're the ones who are consuming the content. And you think of anyone who goes into disbelief. I think any religion, think of anything you're doing, it's because you're not consuming that content. You're not consuming that thinks. And so when we thought a lot about this podcast was talking about exactly like how do you control belief in people. And actually I was thinking this is a super cool as well, is when you were, um, I had a chance to go and actually look at your, um, the legendary marketers you put together and everything you are putting together a was people will these super famous people 10 years ago and it's engineers go back and actually study these out again and she didn't see who's actually still publishing is the ones who were actually still relevant to. Speaker 2:           Oh my gosh. It's so funny. Mixed it. I actually had that same conversation with Russell. Um, so let's kind of to, I'm going to talk to real quick guys about this whole idea of the importance of the content. You personally control determines the beliefs that you currently have. So right now, do you think of the people you associate with, the people who you're talking to, the people who, whose books you're reading and people's podcast, you're listening to adventure, attending, all of those things, who's ever content you're consuming is literally whose belief system you're going to essentially adapt. And I think it's important that you become super pretty kind of judgemental about who it is you're actually the content you consume because whoever's content you consume is exactly whose, whose beliefs you eventually will adapt. I getting Chandler is talking about from a religious standpoint, I don't care what your religious background is, but if you take a look at anybody, any religion who has his scriptural content, if you start consuming that content and you start adapting and starting using it, starting to apply in

Steve Larsen: What's going on everyone, this is Steve Larsen, and you're listening to Secret MLM Hacks radio and I've got a very special interview and a very special guest to bring on today for the show. So go ahead and stay tuned. We'll cue the intro, grab a pen and paper and sit tight. So here's the real mystery. How do real MLMers like us read and cheat and only bug family members and friends. If you wanna grow a profitable home business, how do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives. That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio. Hi, what's going on everyone. Hey, I'm really excited for today. You guys have a very special treat. I have just been so incredibly impressed with this person. I have actually been watching closely, from am distance. Seeing everything that's been going on. You guys know my take, in the MLM space. I truly believe that MLM nowadays is broken for the way we get it. We get it, and it's not set up correctly. Or there's so many things we got to do in order to actually still be successful with it. And it's not an aspect that's really taught by uplines. And that's not something that ... I'm not anti up line, I'm not anti the man. I'm not anti those things. But it's just the reality. And from a distance, I started watching who the who was. Of all the other people who believe the same thing. And there's more ways to do it. And hey, the Internet's here, and why do we use that. Various things. And we ran across this amazing woman. Gloria MacDonald. MacDonald. Gloria MacDonald, and I'm so excited to have her on today. She is an expert, a pro in the MLM space, using LinkedIn, using various tools and things across the internet. Very honored to have her here today. And thank you so much for being here. GloriaMacDonald: Oh Steven, absolutely my pleasure. I'm thrilled and delighted to be here. Steve Larsen: This is awesome. Very, very excited. Could you ... You have a lot of success now, right. And you're doing all these great things. And I know you've done things with huge players. Was it always that way? GloriaMacDonald: Yeah, yeah. I came out of my mother's womb at the age of two. I was three level diamond in Amway. No. Steve Larsen: You saying you've always been successful, wow. GloriaMacDonald: Yeah, always. And I've never had any struggles at all, you know. Yeah, right. Let me tell you another story. Let me tell you the true story. Steve Larsen: Sounds good. GloriaMacDonald: Yeah. So I started in Amway, in 1979. So right off the top, Steve, and I hate to do this to you, but I have to correct you on something that I've heard you say. With great respect for what you've done. But I heard you say that [inaudible 00:02:43] hasn't changed since the 1990s. And I'm sorry, but it hasn't changed since the 1970s. Steve Larsen: I will take your correction. GloriaMacDonald: I don't fault you for not knowing that, because you wouldn't have been around in the 1970s. I was. Steve Larsen: That's funny. GloriaMacDonald: So it's mind boggling to me. Because people are still doing today, and network marketing companies today are still teaching and training exactly what I was taught in 1979 before the internet existed. Before personal computers existed. You know, there was no such thing as a personal computer. Cell phones didn't exist. I hate to think about what a dinosaur I am. But none of this stuff existed that exist today, that is so powerful that enables us to build our networking businesses in a much more effective and efficient way. And still, network marketing companies are still teaching, and uplines are still teaching, make your list of a hundred people. [inaudible 00:03:57] market. It's like, good god really? You know? Really. So, I went through all the struggles. I've done everything everyone else has done. Done my list of a hundred people too many times. I was an overachiever. So I did, you know, a hundred and fifty people, or two hundred people. Steve Larsen: Sure, yeah. GloriaMacDonald: You know, I- Steve Larsen: What happened from that? Was there a moment where you're like, wait a second. GloriaMacDonald: Well, yeah. What happened from that, was just like everybody else. I got so much rejection. And I burned through my one market. And then, especially back when I started, then what on earth what do you do? You couldn't hop on Facebook or LinkedIn, or whatever. Because those things didn't exist. So you had to be out and about, strike up conversations with total strangers in the grocery store. You know. Steve Larsen: Yeah. GloriaMacDonald: And really networking meetings like we know them today didn't exist in 1979 either. So it was tough. It was grueling. Anyway, and the interesting thing, what I know now that I didn't know then, was all of that old school technique ... And don't get me wrong. Obviously there have been people who have built huge businesses using all those old school techniques. And that's great, and that's wonderful. But why would we still be using that today? Steve Larsen: Right. GloriaMacDonald: When there are far more efficient and effective ways. And the biggest thing about those old school ways, is that they work completely against the way our brains work. They go completely against our human physiology, biology, chemistry, psychology, and you know, our brains job is to keep us safe and protect us. So every time we start to feel any kind of rejection, our brain is literally saying, "Don't go there, don't do that. It's not safe. Rejection's not good. No, no, no, no, no." So why would you put yourself in a position where you're working against your biology, when there are all kinds of ways today where you can work with your biology, and you don't have to ... I mean, literally, you can do rejection-free recruiting. You know that, you're doing it. Steve Larsen: Yeah. Yeah, yeah. Now, the first time I heard you say that, I was like, dancing up and down, screaming. Because I was like, yes, yes, someone else! Okay, absolutely. You talk about, it's literally against a lot of the way our chemical make up is put together. GloriaMacDonald: Yeah. Steve Larsen: Which is true. Could you talk a little bit more about that, and what you mean about that? Because that's fascinating. I'm pretty confident most people have no idea about this. GloriaMacDonald: Yeah, I mean seriously, the way our brain works, the job our brain is to keep us safe, and conserve energy. That's the primary job of our brain. And it goes back to millions and millions of years of evolutionary psychology, where literally we had to conserve energy in case a tiger or lion jumped out of the jungle at us, and attacked us. We had to be ready to just fight, or flee. Steve Larsen: Right. GloriaMacDonald: And so we had to conserve energy, and we had to be very very very aware of what was going on around us to protect us. Steve Larsen: Yeah. GloriaMacDonald: And so, even though we're not facing lions and tigers today, in that same way, our brain's job is still to protect us and to conserve energy to keep us safe. And so literally anything that feels uncomfortable to us, the brain recognizes that and says, "No, danger zone, danger zone." It literally tries to shut us down. So rejection's not comfortable for anybody, unless you work really, really, really hard against your brain. But the problem is, the vast, vast, vast majority of people just can't do it. They physically can not do it. They physically cannot re-wire their brain to go against human biology. And they can't re-wire their brain to say, "Nope, doesn't matter. I don't care about being safe." Because we need to be safe. So yeah, it goes against- Steve Larsen: I mean, you're literally saying that MLM is going against the way our bodies are built. What do you doing different? When did you realize that, and the new thing you learn. Like, oh my gosh, there's this whole other way. I don't need to be doing it this way. How do I become more in harmony with my body, and the way my body is made up to be successful in MLM? GloriaMacDonald: Great question. It was just within the last four or five years, that I had this huge uh huh, as I studied the brain more and more. And I studied the brain a lot, because it's fascinating, I believe. It's really important to understand how the human brain and the human body work to be successful, and to understand what's going on in your prospects brain. Because it's not just you, it's your prospect, right. Steve Larsen: Right. GloriaMacDonald: Your prospect brain is going through the same thing, and it's saying, "No, no, no, no. This doesn't sound like I'm going to be good at this. This doesn't sound like I'm going to succeed at this." So their brain is taking that too, because their brain's job is to make sure they don't fail. So yeah, it's just over the past four or five years I've really started understanding a whole lot more about how the brain worked. It's like, oh my gosh. Wow, all this prospecting and recruiting stuff the way I've been taught over the last 35 years really doesn't work with the brain. I mean, I knew it was tough. I knew it was tough for the vast majority of people. And I knew that somehow or other, I just trudged forward and did it. But I knew most people couldn't. But I didn't understand exactly why. I thought, well people just don't have enough stick to it ness. They just don't, all the stuff we heard. Their Why isn't big enough. Oh, you know. They just don't have enough guts, whatever it is. But it's much, much, much more scientific than that. Steve Larsen: It's not just that. GloriaMacDonald: Pardon? Steve Larsen: It's usually not just, hey I'm lazy. I don't really want success. GloriaMacDonald: Yeah. Steve Larsen: [inaudible 00:10:41]. GloriaMacDonald: Exactly, exactly. And then it was really just in the last two years, that I figured out the technology piece of okay. So, you know, it was two years ago I heard about this attraction marketing thing. But okay, what's that. That sounds kind of interesting. And realized, my gosh, traction marketing, the beauty of traction marketing is that it's not working perfectly with the brand. That's why it works. Because it takes out the whole rejection thing. And then you know, I started mucking around on Facebook, and had some initial success. But then Facebook algorithms changed and started going crazy and stuff like that. So my ads weren't working, and all that kind of stuff. Steve Larsen: Thank you, Zuckerberg. GloriaMacDonald: Pardon? Steve Larsen: Thank you, Zuckerberg. GloriaMacDonald: Yes, exactly, yeah. And again, not to say that there aren't people out there that aren't having success with Facebook ads. But I think it's extremely. So Steven, if any of your listeners are listening today, and who are listening today are actually just trying to start off with Facebook ads, I think the message people need to hear, are look. If you're just starting off today, it's going to cost you a wack load of money if you don't already have a huge following. Steve Larsen: Yeah. GloriaMacDonald: So the people who are making Facebook ads work, are the people that started four, five years ago, and already had followings of 50 thousand, 60 thousand, whatever. Before all the algorithms started changing like crazy. And even they are experiencing an increase in advertising cost. But it still is worth it to them. But I think it's really tough for the person that's starting out today. So I just thought, this is not a recipe for success. So I started fooling around on LinkedIn. And it was like, oh my gosh. Steve Larsen: Now, what made you choose LinkedIn? If I could just interrupt you. Sorry about that. I mean, LinkedIn is usually not the place people think of, you know. What made you go there? GloriaMacDonald: Well, I'd had a presence on LinkedIn from a previous business. Not much. I had, oh I don't know, a thousand, 12 hundred connections on LinkedIn. I fooled around with Linkedin a little bit, but not in the same way at all. And I don't know, Twitter, I thought, really? How much can you do with a hundred and twenty four characters, or whatever it was at that point. Because it was [inaudible 00:13:16] than it is now. Steve Larsen: I think we're grounded at 180 now. GloriaMacDonald: Yeah. And Twitter's just not my thing. And again, there are people making money on Twitter. They are. Not me. And I fooled around a little bit with Instagram, but I couldn't figure out how Instagram was going to work for me. And again, people are making money on Instagram, but that's not the platform I cracked. So I just, I don't know. LinkedIn just made sense to me, it felt comfortable to me. And when I thought about it, I thought, wait a second. LinkedIn is where a whole bunch of professionals are. And in fact, the average LinkedIn user has twice the buying power that the average online user. So it's a more professional ... I say LinkedIn really isn't a social media platform. It's really a business platform. So the beauty of LinkedIn is that you can get right down to business. Steve Larsen: You don't expect that. GloriaMacDonald: Yeah, you don't have to be what I call fake social. You know. Steve Larsen: That's awesome. GloriaMacDonald: So yeah. Steve Larsen: That's awesome. So you went, oh man, something's messed up there. Eventually, you left the tactics. And just so everyone's clear, we're not bashing on any MLM, just the actual tactics. They're so weird. And you go, you're like, what about this LinkedIn thing. What made LinkedIn work so well? I tell you what, if I see someone else posting on social media of them, a selfie in a gym. You know, saying, "I'm working from home today." And you're like, you just started this. You know, it can get a little frustrating. How is your approach so different so that we're not offending those parts of the brain. We're actually attracting people the right way. GloriaMacDonald: Yeah, great question. So first of all, it starts with really targeting people you know who are already open and interested in what you have to offer. It's not just the old three foot rule, anybody who comes within three feet. Or anybody who calls, or anybody who breathes. You know ... Steve Larsen: [inaudible 00:15:34]. GloriaMacDonald: Yeah, yeah. It's not that. It's really understanding who your target market is, and figuring out how to exactly find them. This is true for any platform. It doesn't matter whether it's LinkedIn, or Facebook, whatever. The whole basis of being able to work with the brain, is knowing who's already open to and interested in what you have to offer. And then being able to have highly targeted messages to those people. So that when you actually end up on the phone with them, or in a zoom call with them or whatever, you're not going to get any rejection. So I say to people, look, my day is filled with conversations like you and I have right now. When I'm talking to people who are already totally sold on network marketing, they already believe in that. They struggled. The vast majority of them struggled. And they feel like, oh they can just figure out the secret. If I could just get the one thing to work, then I'd be a millionaire. As you and I both know, it's not that easy. Nothing is that easy, it's a business, and you have to treat it like a business. It doesn't mean 100 percent of people are going to buy from you, or join your team. But there's no rejection. There's no beating your head against the wall trying to talk someone into the idea that network marketing isn't a scam or a pyramid scheme or whatever. So it works with the brain. And you know, there are millions and millions and millions, and millions and millions and millions of network marketers on LinkedIn, but they're not using it. Steve Larsen: So they're sold on the concept of network marketing, they just don't know how to apply it anymore. Especially in today's internet saturated world. Everyone's far more shut off a little bit, and ... So how do you ... When do you know that you're ... Because here's how I imagine it, right. Someone comes in, and you kind of start sizing them up. Not to say you skip the relationship, which you don't obviously. But you're sizing them up, and trying to see, hey, is this person someone I can attract to me, in starting up a conversation. What are the signs that you know you're taking to somebody who's already in an MLM, who's already ... Without being, feeling like you're being pushy? GloriaMacDonald: Well for me, it's really simple. They have it on their LinkedIn profile. Steve Larsen: Got you. GloriaMacDonald: So I target them because they said on their LinkedIn profile, that they're with ABC company. Or they've got the words Network Marketing in the profile, whatever. So it is very easy to find network marketers on LinkedIn. It's a piece of cake to find network marketers on LinkedIn. And the beauty of what I teach, Steven, is it's free. Now, people say, oh you can't scale when it's free. And there is a certain amount of truth to that. But only a certain amount. And you know, my whole goal is to help people make money. Because as you and I know, there's so many people that, they've got a dream. They want to be able to send their kids to college. They want to be able to take vacations. They want to be able to pay off their debt. They want to be able to take care of their aging parents, whatever their dream is. And they can see that it's worked for other people in network marketing. But it hasn't worked for them yet. So I want to help people make money. So I am all about ... Sure, you can go spend a hundred thousand dollars a month on Facebook ads, if you've got the deep pockets. But how many people do, you know. So I'm all about starting right where the person's at, and helping them right where they're at. So if you don't have deep pockets, if you're struggling to make ends meet, and you really want to build your network marketing business, then you can start off absolutely for free on LinkedIn. You don't even have to pay for a LinkedIn subscription. And you know, I'm into this now ... Well, it'll be 11 months that I launched my first LinkedIn thing. So I started one thing that I launched in August last year. So right now, I'm going to do it right around, say the 20th or so, of August. So I'm 11 months into this, and I have not paid a dime for LinkedIn advertising. Not a dime. And I've made multiple six figures in the last 11 months. Steve Larsen: That's amazing. GloriaMacDonald: All on Linkedin. Steve Larsen: That's fascinating. Now, is there things that you got to be aware of? I know on Facebook you got to be aware of a few things with [inaudible 00:20:28] marketing, and MLM on Facebook. Is LinkedIn the same? GloriaMacDonald: No, LinkedIn is open to you just using the words network marketing, MLM. They're absolutely open to it, it's a business platform, and people are there to talk about business. And network marketing is a business. So, you know. Steve Larsen: That's awesome. GloriaMacDonald: Yeah. And, I will say, Steven, that one of the things I see all the time, and it drives me bonkers, is ... And I even see this with people who are trainers. Network marketing trainers. And they've got training programs on LinkedIn. And what they're doing, is they're teaching people how to do Facebook on Linkedin. It's like, no, no, no, no, no, no, no. Steve Larsen: Different platform. GloriaMacDonald: Yeah, it's a different platform. It's a business platform. In fact, just yesterday, I was having a conversation with somebody, and she was sending messages to connections on LinkedIn. She said, "But nobody's messaging me back." And I said, "They don't." They don't. This is not Facebook, it's not about being fake social. It's not about being, oh how's your day going today? Oh, you know, here's the color of my new toenail polish. Oh, this is what I had for lunch. No, this is business. This is not about having, you know, just mindless dribble conversations on messenger. Steve Larsen: Oh, thank you. GloriaMacDonald: Yeah. Stop it, guys. Stop it. And it drives me bananas when I see people putting all the motivational inspirational quotes up on LinkedIn. Now, I am all about motivation and inspiration. I'm all about it. So here's the analogy I use. If you were an accountant, and you're going in to meet a prospective client, would you go in with a binder full of motivational, inspirational quotes to show your new perspective client? No! Steve Larsen: If they were a poster store, maybe. GloriaMacDonald: Yeah, but no, you're an accountant. Steve Larsen: Yeah, no. GloriaMacDonald: You're going to go in with a photo album of your family and what they did last weekend, or the picnic you had. It's like, no, guys. This is business. This is not Facebook. And I see network marketers doing it all the time. It's like, stop it. Steve Larsen: Yeah, it comes off kind of weird. I heard somebody say, you got to match the content with the context of the platform. So it's like- GloriaMacDonald: Yeah. Steve Larsen: Totally, totally different feel on LinkedIn. That's not what that's for. GloriaMacDonald: Yeah, absolutely. Steve Larsen: So let's say you identify somebody. How do you approach that person on LinkedIn, without coming across like that? You said, they're not going to message you back. But how do you get their attention? GloriaMacDonald: Well, I always lead with value. It's all about leading with value, it's literally about attracting people to you, because they're really interested in what you have to offer. So I send people an invitation to connect. Very simply, you don't have many characters anyway, you're limited to 300, and you can't put links in the initial message. So I send invitations saying, "Hey, I see you're with ABC company, I'd love to connect with you. Looking forward to it, thanks, Gloria." Super simple, right. Steve Larsen: Yeah. GloriaMacDonald: Right. And then when they connect with me, I send them a message saying, "Hey, thanks for connecting," I don't remember the exact wording, but it's something like, "I've found LinkedIn to be a super powerful place to build network marketing business. And here's a link to my free guide for four steps to power prospecting on LinkedIn." Steve Larsen: Cool. So you give them some value, and you know you're talking to an MLMer, a network- GloriaMacDonald: Exactly. Steve Larsen: Wow. GloriaMacDonald: Yep. So it's all about [inaudible 00:24:26], just like you're doing, Steven. Steve Larsen: Yeah. Now so, you go, you leave them with value. And what are two steps you tell anybody. The first two things you need to go do in order to get started? GloriaMacDonald: Yeah, the first thing is to set up your LinkedIn profile very, very differently than what you ever thought. So most people think of LinkedIn as really an online listing. Get rid of all that crap. Use LinkedIn ... Use your profile page as a sales and marketing machine. So I literally have sales coming in, seven days a week, while I'm sleeping. While I'm doing other things, you know. Because it's all automated. Now at the end of the day, you have to talk to people. Sure, you can do things to get people really, really qualified, which is what I highly recommend, that you keep qualifying, qualifying, qualifying. So that you're only speaking to people who have raised their hand multiple times, saying, "Yes, I'm interested, yes I'm interested, Yes I'm interested." And then, at that point, you get on the phone or zoom with them, or whatever, and talk to them about your opportunity. But it's all about using automation to pre-qualify people, so you're not wasting time talking to people who aren't open to, and interested in what you have to offer. So you really are only doing rejection-free prospecting and recruiting. So take everything off your profile page that has anything to do with where you worked, what year you worked there, blah, blah, blah, blah, blah. And just because the LinkedIn field might say company name, you don't have to put company name in there. I put the title of one of my [inaudible 00:26:24] in there. Steve Larsen: Oh, I love it. GloriaMacDonald: Yeah, I put four steps to power prospecting. Free gift. You know, that's the company name. Location, we don't care about location. We're- Steve Larsen: Internet. GloriaMacDonald: Yeah, internet. It's the internet. Steve Larsen: Everywhere. GloriaMacDonald: Yeah. You know? So, just because it says location, doesn't mean you have to put location in there. Put a link, put a link to where they can get the [inaudible 00:26:51] or put a link to your online calendar, or whatever it is. But give people a way to connect with you. Now, links on your profile page on Linkedin, are not live. You have to copy and paste them. You know, LinkedIn, like everything else, is trying to keep people on the platform. But that's okay. I still put, "Copy and paste this link." And yeah, so use your profile page as a sales and marketing tool. And I would also say, don't put anything on your profile page about your network marketing company. Steve Larsen: Amen, oh my gosh, amen. GloriaMacDonald: Yup, take all that stuff off there, and lead with value. So, what is it that you have to offer your target audience, free information that will help your target audience with whatever their paying points are. Steve Larsen: Wow. Okay, okay. So step one, drastically treat that profile page completely different from most likely pretty much all of us are. Not totally different though. GloriaMacDonald: [inaudible 00:28:05]. Steve Larsen: And two, what would be the second thing you'd have people go do? GloriaMacDonald: Then, be very targeted in terms of who you are inviting to connect with you. And who's invitations, when people send you an invitation to connect with them. I only accept invitations from people who are in my specific target market. I do not accept invitations from people who are not in my target market. Steve Larsen: I accept everybody. Uh-oh. GloriaMacDonald: Yeah, I wouldn't do that. Steve Larsen: I don't even get on it that much. I'm totally going to get on this thing now. GloriaMacDonald: Yeah, well you better, Steven. Steve Larsen: Yeah, that's awesome. GloriaMacDonald: I mean, seriously. Linkedin is an absolutely untapped gold mine for network marketers. It's an untapped gold mine. Steve Larsen: Wow. Okay, okay, profile. Step two, get real targeted on who you allow, and don't allow. And who you're going for, and don't go for. GloriaMacDonald: Yeah. Steve Larsen: And then step three, is probably go buy your course, yeah? GloriaMacDonald: Yeah, yeah. Yeah, you could do that. Steve Larsen: I appreciate you being on here and sharing everything. Everyone, you said it's GloriaMacDonald.com? Go to? GloriaMacDonald: Yes. Yeah, so M-A-C for MacDonald. Gloria MacDonald dot com. Or you can find me on LinkedIn. Gloria MacDonald. And I'm in Toronto, Canada. But Gloria MacDonald. Or on Facebook, Gloria MacDonald. Steve Larsen: Oh my gosh. Well, we appreciate you taking the time. This has been absolutely amazing. And frankly, this is the kind of stuff I just feel like, no one really ... You know, this is disruptive information, everybody. I hope that you take time to sit down and actually re-listen to this, and write down the steps she just said. Because that's very powerful, and come back. You owe Gloria a huge testimonial when you made your millions, as well. GloriaMacDonald: Thanks, Steven. It was great to be here with you today. Steve Larsen: Absolutely. Thank you so much. Oh, isn't Gloria awesome? You can't learn that stuff anywhere else. Hey, kick a thank you over to Gloria, and check out Secret MLM hacks, by going to Gloria is awesome dot com. Again, that's Gloria is awesome dot com.

Emma is on vacation in sunny New England. So Steven and Kyle step outside the confines of their recording crypt and visit an actual movie theater to see Unfriended: Dark Web! They're joined by #1 Wet Daddy Dylan Garsee (Pendulum, Hail to the Queen). Get ready for a 20 minute rant about Cards Against Humanity when you step inside ~*~T H E  B O Y  Z O N E ~*~!   Facebook: facebook.com/wearedefafraidInstagram: instagram.com/wearedefafraidTwitter: twitter.com/wearedefafraid

Some dude snapchatted me and check out what happened next… On today’s episode Russell talks about how having proof of the results you give people will help you gain more sells. He also talks about a new event that will be launching a practice run with inner circle members in two weeks. Here are some interesting things on today’s episode: Find out how a single Facebook post ended up bringing about a 43 person wait list to be in Russell’s Inner Circle group. Find out what kind of event Russell is launching in two weeks. And figure out how you can use proof to bring more people into your business. So listen below to find out how proof is power. ---Transcript--- Hey everyone, this is Russell Brunson, I think I’m going to change the name of our podcast to Marketing During Snow days. We just had Snow day number 6. I’m at the house in the snow and yes, I’m praying that the snow melts so our kids can go to school. Plus we’re supposed to have three trucks bringing all the stuff for the new Clickfunnels office today, and they all got stuck in the snow. So we’ve been delayed another day in getting our office finished and moved in which makes me want to cry a lot. Some cool stuff, though, while we’re hanging out. Steven came over. He’s been reading the Expert Secrets book. He’s the first person to actually read the final, the almost final draft. I’m curious your thoughts so far. Steven: it’s pretty much going to change everyone’s life again. You know how the first book changed your life. Get ready to change it again. You were seeing in color, it’s actually going to be more vibrant. Russell: We’re going to color. Steve: it’s really good though. This is fantastic. I sit next to Russell and I hear him say this stuff and now I’m actually reading it like, oh my gosh. Oh my gosh! I’m not going to sleep tonight. Russell: I’m so excited. This book has got twice as many pictures or more. And yes, we’re working right now. So we’re launching a new event called the Funnel Hackathon event, or FHAT for short. Our FHAT event. We’re going to be doing a test run, is it two weeks? Or three weeks? In two weeks for some of our inner circle members and it’s going to be amazing. It’s basically going to be a three day workshop style, where everything in the Expert Secrets and Dotcom Secrets books, we plug in and actually build it with you live. Kind of a good example, most people, this is how I kind of learned as well. I’ll go through and read a book or course and I’ll immerse and go through all this stuff, and I learn so much of it and I’m like, “I gotta go implement it. Oh wait, I gotta get back to the real world.” And then you never do. It’s interesting, I was talking to Brandon and Kaylin, who are inner circle members who are crushing it. And what he’s said, the way he did it, which was different. I was like, it’s different but I think it’s right. He said that they sat down with the book and the audio and everything. We listened to part and paused it. And then we stopped and figured out that piece. Then we push play again. Listen to it, stop, paused it and figured out that piece. What we did, after we were done with the book and training, we had our attractive character built out, we had our soap opera sequence, all the pieces were done. Most people don’t do it that way. Most people learn it and try to go back and implement. They forgot stuff, or don’t have time now, all sorts of things. We wanted to make an experience where people leave their environment. Actually we wanted to make it even cooler, we wanted to make this a pilgrimage. The Muslims do a pilgrimage to Mecca once in their life. They go and do their thing. When I was wrestling in high school, we used to do a pilgrimage, called it the pilgrimage to Iowa, because Dan Gable, the greatest wrestler in our sport ran wrestling camps in Iowa. So our whole high school career, everyone saved up money through a pilgrimage to Iowa so that I could be coached by Dan Gable. My junior year in high school I finally made. I saved up my money and went. We went to practice with the Iowa guys. We met Dan Gable, shook his hand. I was like, “I just shook Dan Gable’s hand. There’s no way I can’t win.” It’s done, it’s over. So I want to make this a pilgrimage, people come to Boise to get their funnel done. We keep talking about how you’re one funnel away from whatever it is for you. We want that to be, “you’re one funnel away, come to Boise and we’ll build that out.” In this event. So we’re doing our first FHAT event for the inner circle members in two weeks. So Steven is working on the workbook right now for that. And then that’s kind of the initial game plan. And then if it goes well, as we think it will, we’ll start doing those more often here in Boise and have people come back. So that’s what we’re working on today, which is fun. So anyway, hopefully all of you guys will want to come do your pilgrimage to Boise, because it will be amazing. With that said, I wanted to share with you guys something amazing. It’s been interesting, over the last month or so, we’ve been reworking some of our offers. Our certification program, for one. We launched it at the first funnel hacking live event. We brought a group through and then we closed it for an entire year. At the second Funnel Hacking Live event we reopened it up, brought in another group of people and then a couple of months later we opened it up, we’ve had people coming in more consistently. If you haven’t gone through the certification program, I don’t care if you’re a business owner or if you are someone looking for a new business opportunity, you should come through it. If you go to cfcertified.com you can see info about the certification program. But as it’s been another year and we’re trying to rebuild the webinar and change things, we’re looking and all these success stories of people who have come through in the last year. We’re looking at all those things and we’re like, “Man, we could literally just have a webinar, here’s 50 people that have made their money back, plus more. Or have doubled their money or 3x’d their money. Or have built huge careers on the back of this now, because we have so much proof that this process works. It just works like magic. So we’re like, “What if we just, instead of trying to sell this and work really hard at it, what if we just did a proof webinar.” Like, “Hey, if you’re thinking about getting certified, here’s 50 people who have done it. Here are their stories.” And that was the webinar, how interesting. It reminded me of rewind back in the day. John Reese, he launched the first internet marketing product, which made a million dollars in a day. It was called Traffic Secrets. He did the big launch, in fact, if you go to archive.org, they have this thing called the wayback machine. You can type in www.trafficsecrets.com into there. And then look at, I think it was in 2005, 2004, whenever the initial launch was. You’ll see this sales letter. It’s this big, huge long form sales letter with testimonials, it was amazing. Then after the initial launch they shut it down and a year later they rrelaunched it. And when the relaunch happened the sales letter was completely different.  All it was, was a big headline that said, “Proof.” And then it was 150 pages of testimonials of everybody who had success with the program. That’s all it was, then order button at the bottom. Then they relaunch it and made as much, if not more money the second time. It was like, “Here’s proof of the thing you heard about, actually is legit. So anyway, I was thinking about that. What’s kind of cool is we tested this and it wasn’t on purpose. We didn’t mean to do this on purpose but, dang it worked really, really good. So I’m going to share with you. So some of you guys know Dan Henrie, who is in the Clickfunnels group. He read the Dotom Secrets book. And then he did a perfect webinar. He just, how long ago was that? Do you remember? Steven: Um, I think it was 5 or 6 months. Russell: Yeah, 5 or 6 months ago. So he launched the perfect webinar and he just passed it, or is about to pass it? Steven: Just passed a million. Russell: So he just passed the million dollar mark. And this a guy who prior didn’t have any of those things happening. So reads a book, does a perfect webinar, makes a million bucks and it’s awesome. So we’ve been teasing him relentlessly. “Hey you should join the inner circle.” And the inner circle, a lot of you guys know, it’s usually full. There’s 100 spots, so for the most part we don’t advertize it at all anymore because it’s always full. People re-up year after year, which is really cool and kind of a testament of how good of a program it is. But every once in a while we get someone who doesn’t re-up for whatever reason. Sometimes it’s….whatever. Everyone’s got a reason. Some people feel like, they’re good now. Some people just don’t re-up because, honestly I  have no idea. I can’t fathom why people wouldn’t. But there’s some people who don’t. So usually it hover around anywhere from probably 95, 93, members that are in there. So we always have a couple of spots that are there. So we don’t do any active promoting, but people just kind of trickle in. They hear about it on the podcast and they apply and if there’s room we let them in. If not we say, “sorry.” And put them on a waiting list. Every once in a while we’ll open up a waiting list. For the most part, we don’t advertize anymore, it’s just there. So right now, I don’t know how many spots we had left, I would say probably a handful, 5 or 6 spots were still left. I was like, “Do we turn ads back on to promote?” or whatever, I was thinking about it. Then Dan Snapchatted me and he was like, it was a picture of his Stripe account for the day and he made $25,380, something like that. He said something like, “Finally decided to join the inner circle and take the plunge, I’ll just use today’s earnings from my webinar to cover it.” Or something like that, it was really cool. So I took a screen shot of it on Snapchat and posted in our Facebook group and just said, it had his picture from Snapchat and it said, “Step one, get the perfect webinar script for $4.99. Step number two, get Clickfunnels. Step number three, join Russell’s inner circle.” And it had a link to russellbrunson.com, which is where people apply. So I posted that to our Facebook group and that’s it. And what’s insane is can you guys guess, before I tell you the number, I want you to guess how many applications that we’ve got in the last, what is today? Thursday. So it’s been 2 ½ days. So in the last 2 ½ days, guess how many inner circle applications have come in from that one post? I just laugh because it’s so hilarious. What’s your guess? I don’t want to tell you yet, I want you to guess. Okay, on the count of three, you’re going to say your number out loud. 1, 2, 3 blah. What did you say? Did you guess 5, did you guess 10, did you guess 20, 25, did you guess 30? Well if you guessed 30 you are way too low. We ended up from that one post in our Facebook group, with 43 new applications for inner circle, which is insane. Because we literally, I think we’ve got 3 or 4 spots, I don’t know the exact number. But 3 or 4 spots are open before our next set of meetings. Isn’t that crazy? And it wasn’t me selling anything, it was just proof. Boom, here’s proof. So for you guys, I want you to start thinking more and more about that. Most of us are amazing at getting results for the people we serve, but we’re horrible at getting, capturing the stories of that. It doesn’t have to be this huge thing. It can be just capturing it. A good example is in December we launched our Funnel Immersion Fire Sale, Some of you guys may remember that. We sold a ton of them. In our Facebook group everyone started commenting, “This is amazing. This is the greatest thing in the world.” People were like, “Shut up and take my money.” Everyone commenting about how good it was, so anyway, we ended up closing it down and what we did is made, we turned that into an upsell for one of our products. And it’s a $300 product, so normally for a $300 product I have to have a really good video to convince people to buy it. But we didn’t have time for that, so all I did was, we had a video of me like, “ hey, if you want this other course, it’s really cool. You should get it. It’s $300” then underneath the video we just had screenshots of other people’s Facebook things talking about how amazing it is. And right now that upsell is converting probably about 2 to 3 times higher than I thought it was going to for a $300 offer, which is insane. Again, it’s just proof, tons and tons of proof. What I would say for you guys is start gathering proof. That’s the key. That is the key to this game. Gathering proof, gathering testimonials. People say something nice on Facebook, snap, screen shot it. Somebody Snapchats you nice things, screen shot it. Somebody does something amazing, pay for them to fly to you and capture it on video. If yo look at how we sell the inner circle, initially I went and served and worked for Drew Canoli for free, gave him a huge result, built him a funnel which by the way, I just found out that funnel’s done over 25 million dollars since I hung out with him, isn’t that crazy? I should charge more for the inner circle, it’s insane. But 25 million bucks he’s made with that funnel so far, and it’s still cranking. All he did was made a video and talked about the result we gave him and that video is what launched inner circle. A little while later someone named Liz Benney saw a good looking picture of Drew Canoli, applied for inner circle, came in and we gave her a good result. And when she came to Boise, we captured that result, posted that video online and that video has continued to fill inner circle.  But it’s all come down to proof. It’s funny, if you look at Liz’s testimony, go to russellbrunson.com and look at Liz’s testimonial. She never once talks about how money she made, no income claims, no nothing, just her talking about her experience with working with me. That’s it. And that has filled our inner circle and you can do the math. It’s $25 grand to join the inner circle, times 100 people. It’s a good program and it’s built off of proof. So become fanatical at getting results for people and then in return capture those results. Not only are they going to be okay with that, most of the time they are excited by that. It’s you talking about how great they did, and us as human beings, we happen to like that. Remember a couple of episodes ago we talked about significance. We all like it, even if we hate it. It’s there, so don’t…..get people their significance. If they’re doing good stuff, they want to tell their story and most people would love to have you share it, so capture it in whatever format you can because that’s the future of sales. Someone asked me on a podcast interview a little while ago, “What’s the future of internet marketing as you see it.” I was like, “I think the future is a lot less selling and a lot more us showing results of people we got.” Because that’s believable. People inherently believe Facebook posts, so those look good. People inherently believe videos that are emotionally connected. Those things are belief because they’re real. So focusing on that. Anyway, that’s what I got, I gotta get back to the book because I have to finish this book this week or else it won’t be published in time for the launch date of April 18th. So I’m hustling. Hopefully this gave you guys some value. Go capture some proof and if you want to get in inner circle, there’s 43 people online, but if you hurry maybe you’ll be a better fit than one of the other people. So go to russellbrunson.com if you’re ready for that. That’s it you guys. Appreciate you all, have an amazing day and we’ll talk to you all again soon.