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Happy October!!! Friend of the pod, Elora Dodd found the book How to Make Big Money in Multi-Level Marketing at the thrift store and sent it to me to use in AntiMLM content. For the month of October it will serve as our own culty version of Scary Stories to Tell in the Dark and give us fodder for bonus episodes and extra content for True Crime month! Today I am reading some selected passages from "very successful" MLMers, as they tell us why they joined their MLM, as well as a dramatic reading of an MLM version of "The Oyster Parable". Show Notes How to Make Big Money in Multi-Level Marketing Out of MLM The BITE Model LAMLM Book Club MLM Dupes How can you help? MLM Change Report Fraud Truth in Advertising Report to your state Attorney General's office! Not in the U.S.? No Problem! Support the Podcast! Website | Patreon | Buy Me a Taco | TikTok | Instagram | Facebook | YouTube | Discord | Merch! Life After MLM is produced by Roberta Blevins. Audio editing is done by the lovely Kayla Craven, video editing by the indescribable RK Gold, and Michelle Carpenter is our Triple Emerald Princess of Robots. Life After MLM is owned by Roberta Blevins 2024. Music : Abstract World by Alexi Action *Some links may be affiliate links. When you purchase things from these links, I get a small commission that I use to buy us tacos. Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a Text Message.The podcast's dedicated series on MLMs and toxic health and wellness groups wraps up with a cautionary tale from an anonymous listener. In today's episode, Sarene narrates Nella's* account of her time in an MLM. Joining an MLM seemed an almost natural progression for Nella after she grew up around Avon and Tupperware parties. But like so many others before her, Nella eventually woke up to the business' predatory recruiting and pressure-filled tactics. *Name changed to protect the former MLMer's privacy The Anti-MLM CoalitionSupport the Show.Get my free download, "Discover Your Brand Voice in 3 Easy Steps"Follow me on InstagramListen to the podcast on YouTubePlease support the show by buying me a coffee!You can also reach me through my professional websiteIf you're interested in sharing your story on the podcast, please fill out this form.You can also drop me a line at hello@sareneleedswrites.com or DM me on Instagram. Be sure to follow me there while you're at it, and don't forget to rate, review, and subscribe to this podcast on Apple Podcasts!Podcasting resources:Buzzsprout for podcast hosting and analyticsRiverside for remote video and audio recordingIf you are a victim of emotional abuse and need help,...
I sit down with Roberta Blevins, a former successful MLMer, to discuss her time in that cult like world. She shares What an MLM is, the tactics used in an MLM to maintain rank, and how the structure encourages bad behavior. Plus we discuss why personal accountability isn't relevant in an industry with a higher failure rate than gambling. Roberta Blevins was a consultant for 3 MLMs; It Works!, LuLaRoe and Modere, and a customer of many. A Trainer with LuLaRoe, Roberta had a team of 75 women under her, and made over $65,000 in bonuses alone. Definitely "successful" in the eyes of MLM, she was in the top 5% of the company, personal friends with many at Home Office, and invited to speak in company propaganda. She definitely "worked her business", and still came to the conclusion it was a losing game and a systemically run scam. She eft the MLM world in 2017 and began publicly educating and speaking out against it. Since leaving MLM, she has educated herself on the systemic structure of the business model, the psychological manipulation, the seedy underbelly and governmental ties, the cult indoctrination, and the history of Multi Level Marketing. She educates daily on TikTok, and podcasts in her "free time", talking to the survivors and victims of these commercial cults, disguised as the quickest route to the American Dream. robertablevins.com lifeaftermlmpod.com Click here to get the Am Yisrael Chai crewneck. Click here to see my collection of dresses. Click here to join the Impact Fashion Whatsapp Status Click here to follow @impact.fashion.nyc on Instagram Click here to follow @impact.fashion.nyc on TikTok Click here to get the Secrets Your Tailor Won't Tell You Click here to see my maternity friendly pieces. To hear more episodes, subscribe and head over to Impactfashionnyc.com/blog/podcast. Be Impactful is presented by Impact Fashion, your destination for all things size inclusive modest fashion
You're going to love this episode where Randy chops it up with Marco Passanante! Follow Marco's story of network hopping, following bad gurus and creating many challenges, before turning things around to reach (and maintain) the highest levels of success in our profession. You'll learn real-world strategies for meeting people both online and in-person, getting their contact info, making compelling invitations, and getting them in front of presentations. As usual, you'll get more Truth Bombs Per Minute (TBPM) than any other training on MLM, including the science behind comp plans, the optimal recruiting mindset, managing your money once you really break through, and an inside look at some of the big name MLMers who were involved in the Traders Domain Ponzi scheme. Warning: Explicit language and sensitive subjects. Show Notes: Duplication Nation: https://duplicationnation.com/ MLM Confidential: https://www.mlmconfidential.com/subscribe Radical Rebirth: https://www.amazon.com/Radical-Rebirth-Randy-Gage/dp/1884667376/ref=sr_1_1 Mastermind Event: https://www.mastermindevent.com/ 5:00 Following bad leaders and crooked gurus 17:00 The science behind comp plans 25:00 Go Pro event hype-sters 30:00 Special deals for leaders 36:00 Traders Domain and Omega Pro Ponzi schemes 46:00 The franchise analogy 49:00 Self-esteem and Randy's darkest days 1:12:00 Marco's life transforming moment 1:18:00 Conducting leadership retreats 1:25:00 Prosperity advice for kids 1:31:00 Recruiting at a high level 1:37:00 Marco's meeting and recruiting templates 1:55:00 Art Jonak 1:58:00 Getting four lines chasing you 2:08:00 Working with multiple lines 2:14:00 Managing your money when you first get rich 2:22:00 Orjan Sale and Rismyhr Saele
When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic. My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer. Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself. Topics covered include: Why Colleen's success in Direct Sales came about because she showed up authentically online The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches Why being human on the internet doesn't necessarily mean that you need to have a big personality Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first Full show notes and resources: https://www.thepodwizegroup.com/anti-hey-girl-colleen-nichols
Building Fortunes Radio hosts Stop The Amway Tool Scam Scott Johnson and Peter Mingils debunk Uneducated YouTube Anti-MLMers. Scott Johnson and Peter Mingils host a Building Fortunes Radio weekly Radio episode every Saturday at 8:30PM Eastern. Scott attended a Trump Rally today, so Peter Mingils hosted the show and spoke about Scott meeting Mike Lindell and Peter supporting people he believes in by donating to Alex Jones, mike Lindell and also the Always Marco Store. You can see Marco Moukhaiber Merchandise on https://alwaysmarco.store On this episode, Peter explains to Marco Moukhaiber's audience the three types of Idiots, and then does a side by side list of accompplishments for Marco Moukhaiber to compare himself to. Then he goes over some of the "key points" of Marco Moukhaiber's AntiMLM Conference speech. Take notes and wonder how so much Always Stupid Marco is jam packed into the presentation and wonder how people that should have know better allowed him to make a fool of himself. This is the equivalent of Dr William Keep being exposed as an incompetent expert witness... except in this example, Marco does it to himself. Always Stupid Marco... but the t-shirt on https://alwaysmarco.store
The average MLMer doesn't have the support system around them to help them push through the rejection period in order to get enough practice they need to be good at selling. https://anchor.fm/mlmtrigger/episodes/The-Fundamentals-Of-Selling-Online-e1t4h7d
Candice welcomes friend and activist Jamie Smith to the podcast for an illuminating discussion on the ‘cult'ure of MLM. Jamie spent four years as a sales rep with dōTERRA, a multi-level marketing company known for its high-end essential oils. She shares when she became involved in the company - while battling postpartum depression and shortly after the death of her father - as well as what drew her into work as a distributor. As a health coach, Jamie found dōTERRA's emphasis on health education to be a major selling point, but soon enough she'd be spending the majority of her (unpaid) time recruiting new distributors. Despite loads of lip service from top-line mentors, Jamie began to see through the gauzy promises and eventually left the world of MLM for good. A few years later, she realized that very few anti-MLMers were naming dōTERRA - an MLM who, in Jamie's own words, has taken great pains to “polish the turd” - so she began speaking out publicly on social media. Jamie insists that multi-level marketing is across-the-board problematic, calling it “capitalism on steroids,” and she shares the red flags to look out for when being pitched. Candice and Jamie also discuss pay-to-play privilege in the wellness world, as well as how they were both trained in coercive sales strategies in the coaching industry. They trade some real-talk on magical thinking, and the way in which they were each taught to believe that their business failings were a result of faulty vibes - versus a rigged system - and they discuss moral injuries and how they're each learning to trust themselves again. Jamie pitches the idea of a ‘rest mindset' versus all the endless self-helping, and together they discuss how gate-keeping (and other culty bs) sometimes bleeds into their cult recovery circles. Candice wonders aloud if the evolving business structure at ‘the Org,' might also be a little MLM-ish, then the episode wraps with some helpful advice - what to do when you're pitched a product membership that sounds too good to be true (spoiler: it definitely is).Jamie Smith is a former dōTERRA ‘Wellness Advocate' turned anti-MLM advocate, helping to promote changes to protect consumers from pyramid schemes. She likes to joke that her dōTERRA 'business' didn't quite work out, so she finally made the transition to a real career in interior design. You can follow Jamie on IG @essentially_over_mlms and explore financial literacy as it pertains to MLM via Jamie's linktree: linktr.ee/essentiallyovermlmsReferenced In This Episode:MLM; the real numbers at-a-glance >> https://webinarcare.com/best-multi-level-marketing-software/multi-level-marketing-statistics/#0The Dream - Podcast Season 1 >> https://podcasts.apple.com/us/podcast/the-dream/id1435743296(Un)well - Netflix DocuSeries >> https://www.netflix.com/title/81044208TruthInAdvertising.org >> visit http://TruthInAdvertising.org to support financial literary.dōTERRA' s most recent income disclosure statement >> https://media.doterra.com/us/en/flyers/2020-opportunity-and-earning-disclosure-summary.pdfThe stories and opinions shared in this episode are based on personal experience and are not intended to malign any individual, group, or organization.Join The Deeper Pulse at Patreon for weekly bonus episodes + other exclusive bonus content. >> https://www.patreon.com/thedeeperpulseFollow The Deeper Pulse on IG @thedeeperpulse + @candiceschutter for more regular updates.
Hey guys! It's been a while! I sat down with Jenn today, a self proclaimed serial MLMer, that finally left her last MLM for good. She is a Mom, a Chronic Illness Warrior and she has so much to say! It was a great convo and I hope it helps you guys too! Connect with Jenn: Instagram Facebook YouTube Tik Tok MLM Horror Story submissions, merch, social media links can all be found here! Are you in a cult? Check out Steven Hassan's Bite Model here! Report income claims and fraud to the FTC by clicking here! --- Support this podcast: https://anchor.fm/biestmode/support
In This Episode, You Will Learn: Pitfalls of MLM companies. Dangers of synthetic products. What to watch out for on Ingredient labels. A better approach to health in the New Year. Resources + Links: Shoot us an email at info@docjacque.com Or call the office 412-828-6000 Follow Doc Jacque on Instagram | @doc_jacque Subscribe to our YouTube Channel | Doc Jacque Schedule a Full Immersion New Patient Consultation with Doc Jacque Schedule your 15 Minute FREE Consultation Check out the Supplement Shop Find more resources on our website | https://www.docjacque.com/ Show Notes: Tis' the Season for MLMs to exploit the weaknesses in our American Society! What do I mean by this? I mean that this is the time of year when people in Multi Level Marketing companies try to sell people detoxes and cleanses that are likely to cause more damage to your body and health than good. They try to push products that are going to “cure” or “fix” specific problems, when in reality, they are just creating consumers. No supplement or product is the end all be all when it comes to health. I am here to educate people so that when MLMers try to capitalize on the New Year with their synthetic products, people will do their research before putting something in their body that is going to cause more harm than good. I always want to empower people to be their own health advocate. If you are interested in improving your health in the New Year, start by getting proper testing to see what your body needs. Health is not one size fits all! Schedule a consultation with me and we can come up with a plan that is right for you, and that will give you the tools you need to live an abundant life. 03:30 What is one downfall of the MLM industry in the New Year? 04:20 What does it mean to take a holistic allopathic approach to health? 05:00 Why cleansing or detoxing is the worst way to start a New Year? 10:50 What are the requirements for ingredients to be included on a label? 12:45 What to watch for to determine synthetic ingredients versus real ingredients? 15:00 What is the goal of Multi Level Marketing? 19:30 What are the dangers of MLM products? 23:20 Should you detox if you have signs of GI dysfunction? 26:00 Why you should always do your own research and ask the right questions. 33:50 What tests to run when starting on a health journey? 41:00 What approach to take to teach people true health?
JOIN THE SOULFUL HUMAN PATREON for BONUS deep dives, community and other extras!FIND JULIE!IG: @_julieanderson426TT: @JulieAnderson426NICOLE & The Soulful HumanThe Soulful Human was created by Nicole as a way to share stories on important and relevant topics to our world today, to give an opportunity for those to share their own journeys but also for those listening to connect and see they are not alone in the struggles and joys they face on their own journeys. It is a place of connection and community. More will be coming with opportunities to be in the business and organization directory, to sponsor/advertise and to share YOUR story on upcoming topic. You can support the show by subscribing and giving a review as well as visiting the etsy shop. This is to cover expenses and eventually to use a portion of the profits to donate to some great causes such as The Trevor Project, Everytown for Gun Safety, The Loveland Foundation, Girls Inc and Planned Parenthood along with more.https://www.etsy.com/shop/thesoulfulhumanFollow Nicole and The Soulful Humanhttps://www.instagram.com/thesoulfulhumanpod/TT: @thesoulfulhumanhttps://www.instagram.com/nicoleoneilphotography/
A couple stories for you about safety online and some of the things that MLMs teach people to do. It's just not safe so please be careful out there! Connect with me here! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/biestmode/support
I sat down this week with Gabby. She's an ex-Mormon, part of the LGBTQ+ community and her Mom has been a part of many MLMs. Join us in this really important conversation that is not often represented within the Anti- MLM movement. Connect with Gabby on IG! MLM Horror Story submissions, merch, social media links can all be found here! Are you in a cult? Check out Steven Hassan's Bite Model here! Report income claims and fraud to the FTC by clicking here! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/biestmode/support
On this episode I answer a direct question about MLM companies and how I believe you can have success in an industry that has over a 98% failure rate! Find me on IG @_tonyv2 --- Send in a voice message: https://anchor.fm/asktonyshow/message
What are Emily Gibson's Key success Factors? She is a seven figure coaching and MLM marketeer? Free 20 minutes of Value. The rest of the conversation is on our patron podcast: https://patron.podbean.com/rainmaker
One of the many things I want to bring to my audience of network marketers, affiliate marketers and coaches is success stories.But not just success stories...those success stories need to have clear tips and tricks for YOU to take away and implement.In the spirit of that vision, I recently spoke with two very successful MLMers who have been top earners for decades!Steve Wiltshire and Michelle Jones are a powerful duo and in this interview, they share with you...How to build a THRIVING online community who LOVE your content and engage in your offers.How mindset will make you or break you and what to do about it.What's working post-pandemicAND... a special process that is substantially increasing network marketers' businesses right now!Links mentioned in this podcast:Get Steve and Michelle's Social Media Blueprint here.And if you want to sell more products, check out my free guide, Secret Product Selling Formula here.
On Feburary 17, 2022 the Federal Trade Commission issued a new press release (https://www.ftc.gov/news-events/news/press-releases/2022/02/ftc-takes-action-combat-bogus-money-making-claims-used-lure-people-dead-end-debt-traps) it clear they are targetting influeners, the gig economy, netqork marketing and other Main Street entrepreneurs who offer some for of an income or business opportunity. The question is how do you know if you are a target? In this episode Troy Dooly covers what you should know about the FTC and how they are using the Penalty Offence Authority to come after legit entrepreneurs and those who are really scammers. Here you can start to learn how to do it right!
On Feburary 17, 2022 the Federal Trade Commission issued a new press release (https://www.ftc.gov/news-events/news/press-releases/2022/02/ftc-takes-action-combat-bogus-money-making-claims-used-lure-people-dead-end-debt-traps) it clear they are targetting influeners, the gig economy, netqork marketing and other Main Street entrepreneurs who offer some for of an income or business opportunity. The question is how do you know if you are a target? In this episode Troy Dooly covers what you should know about the FTC and how they are using the Penalty Offence Authority to come after legit entrepreneurs and those who are really scammers. Here you can start to learn how to do it right!
You've likely enrolled with your company because you wanted the financial freedom and time flexibility...right? And then...you work your TAIL OFF but have little to NOTHING to show for it, but a laundry list of expenses and write-offs at the end of the year. Yep! Been there, DONE THAT! My guest Kim Eaves is sharing her personal story of FRUSTRATED in the traditional Network Marketing space to 5Xing her volume and DOUBLING her team in less than HALF the time with the Social Retail Model. We talk about the stigma of the pivot in the network marketing space and how to overcome that. We talk about the frustration of working so hard and yet not seeing your team succeeding. If you're in the Network Marketing / Social Selling / Direct Sales space and haven't looked at SOCIAL RETAIL and how it's truly a structure and business model all it's own...designed to make YOU succeed! Take a listen I know you'll resonate with something Kim shares. As always...you can reach out to either of us with any questions. xx, michelle ___________________________ LIQUID COLLAGEN Save $10 here > > bit.ly/LIQUIDCOLLAGEN10 WANT TO SEE SOCIAL RETAIL IN ACTION? WHAT IT REALLY IS! START HERE > > > SOCIAL RETAIL vs MLM - is there really a difference? The video you can't unsee > https://bit.ly/socialretailvideo Heyyyyy! Are you on the email list? If not...go get on it NOW! https://www.growthagainstthegrain.com/subscribe AND...when you subscribe...you'll get my FREEBIE to understanding who your dream client is! FREE MASTERCLASS - GET PRE-ENROLLED > > https://bit.ly/2022MASTERCLASS HAVE QUESTIONS? email me at hello@growthagainstthegrain.com or DM me on IG HAVE YOU JOINED THE FB COMMUNITY? GIRL...if you're loving the podcast, then go over and meet your fellow unicorns in the FB group. https://bit.ly/networkmarketingmamas INSTAGRAM: https://www.instagram.com/heyitsmichellecastro/ CONTACT ME: growthagainstthegrain.com/contact WEBSITE: https://www.growthagainstthegrain.com WORK WITH ME: BIT.LY/JOINTEAMUNICORN
Thank you to this weeks sponsor, Best Fiends! Download Best Fiends on the Apple App Store, or Google Play today! This month we are teaming up with igotout.org, a consortium of cult survivors supporting the #igotout movement of activism, and education, to help shine light on the commercial cults more commonly known as Multi Level Marketing. Throughout the month of November, follow along with us on social media as we share MLM statistics, cult education, survivor stories and ways you can join in on the movement. Visit igotout.org to share your MLM experience and share your #igotout selfie using the hashtags #igotout and #igotoutofanmlm on social media. Freedom of thought is a universal human right. For our last episode in November for MLM Cult Awareness Month, I knew EXACTLY who I needed to talk to, Laurie Jenks Hale, serial MLMer turned AntiMLM Advocate. Laurie was just 19 years old when she joined her first Multi Level Marketing company. At first the business seemed to be a good fit for her lifestyle as a young Mormon military wife (and veteran!), but no matter how hard Laurie tried, how many companies she joined, or what products she believed in, she could never make it to the top of the pyramid. In 40 years Laurie joined 19 different companies, 29 times and has many stories and experienced insight to share as she takes us down a wild journey of just trying to find a place that feels right, to call home. Show Notes Laurie's YouTube - https://www.youtube.com/channel/UCW6sQYZnHAS2XX8m2TE9mDw/featured Savy's Interview with Laurie! - https://www.youtube.com/watch?v=TIFVyR0Q4dY&t=3844s Dr. Steven Hassan's BITE Model - https://freedomofmind.com/cult-mind-control/bite-model/ Ponzinomics by Robert L. FitzPatrick - https://amzn.to/3q16oJb How can you help? Report false income and health claims here: https://reportfraud.ftc.gov/ Or go to: https://www.truthinadvertising.org You can also report to your state Attorney General's office! https://www.naag.org/find-my-ag/ Not in the U.S.? Go here: https://www.ftc.gov/policy/international/competition-consumer-protection-authorities-worldwide Support the Podcast! Buy me a Taco and leave me a note!
What I am sharing with you today is REALLY important to your business.But only if you're interested in learning…The habits of a super-successful MLMerWhat it takes to build a team of over 40,000 (and how long it may take)Who can be successful in MLMHow to rewire your brain and become absolutely Consistent in what you need to doThose are just some of the things I talk about in this interview with Jim Packard. Jim is a friend and colleague who is a multi-million-dollar earner in Network Marketing and has been a top leader for decades! And that's just one of his many, many accomplishments.When he started, he was scared to death but bought into the dream and figured it out along the way and built a GIANT team.His journey in Network Marketing is SO interesting! Listen in to catch his top three tips for MLMers….and most importantly, the one thing he attributes his success to.Links mentioned in this podcast:Consistency Chain book
Don't Make This Network Marketer Blunder!If You ARE, You're Letting TONS of New Leads & Prospects Go!There's a super easy strategy and tool I use ALL. THE. TIME.I mean every day - without fail!And in my experience, I don't see many MLMers doing it.With this one small thing, I've brought in 56% more prospects and leads than every before!I seriously can't recommend highly enough that you start doing this too.Every Day.Learn all about it in this podcast episode NOW!Links mentioned in this podcast:Magic Conversations that Close REJECTION-FREESurvio - www.survio.com
LJ Walker is one of the founders of the Facebook group "The MLM Who Must Not Be Named.” It's one if not the only anti-MLM (Multi Level Marketing) groups with all LGBTQ founders. The popular group (13K followers) has done an amazing job of creating a sense of community by welcoming all, anti-MLMers and ex distributors. LJ discusses the inspiration for starting the group, the power of anti-MLM education, and the clear similarities of MLM’s and cults. --- Support this podcast: https://anchor.fm/imarescue/support
In this episode, we listen to an Arbonne consultant's list of "common misconceptions" about her MLM. While she has a rebuttal for every "misconception" anti-MLMers have, it's a perfect display of the toxicity that exists within the MLM community. ↪︎ Twitter | https://twitter.com/unfiltered_jess ↪︎ Instagram | https://www.instagram.com/jessunfilteredpodcast/ Thank you guys so much for listening! ♥ Please get ahold of me on one of my socials if you'd like to chat or have any podcast content you'd like to share with me! ♥ Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.
Here's what concern me... how do real MLMers like US who didn't ignore the “system” and was forced to annoy friends & family that never wanted to join our team anyway? How can we say that we have a “home-based” business, but leave our homes finding people too pitch? At Malls, Grocery Stores, Gas Stations and other public gatherings How DO we...recruit GAME-CHANGERS without the traditional home and hotel meetings...? And still have “FREEDOM and RESIDUAL INCOME” for our families? There must be a better way to grow OUR business... ladies and gentlemen these are elephants in the room, and nobody wants to address them, but this podcast will give you the answer...my name is Randy Owens and welcome to [MLM Paradigm Shift Hacks] radio. Want a question answered live on the podcast do so by leaving a voice message! 30 seconds max! ➡️https://anchor.fm/mlmparadigmshifthacksradio/message
In today's episode, we help Chris find the confidence to build his side hustle business. FULL TRANSCRIPT Jocelyn Sams: Hey y'all. On today's podcast we help Chris find the confidence to build his side hustle business. Shane Sams: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane Sams: What's going on everybody, welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. Super excited to welcome another member of the Flip Your Life community onto the show so that we can help them take their business to the next level. Shane Sams: But before we do that, want to remind you that the Flipped Lifestyle podcast is brought to you by the Flip Your Life Community. We do not sell ads, sponsorships on our show. We are completely supported by you the listener and our members inside of the Flip Your Life community. We would love to help you take your online dreams to the next level, just like we're about to help our guest today. Shane Sams: If you'd like to learn more about the Flip Your Life Community, go to flippedlifestyle.com/flipyourlife and you can check out all of our amazing membership options we have. We have an entire community of hundreds of entrepreneurs from around the world, courses that can help you at any stage of your online business and if you need a little bit more help from me and Jocelyn, we do live member Q and A's every single month. We'd love to have you in there. Check it out over at flippedlifestyle.com/flipyourlife. Jocelyn Sams: Now it is time to introduce today's guest Chris Holdheide. Welcome to the show. Chris Holdheide: Hi Jocelyn, hi Shane. Thanks for having me on the podcast. I really appreciate it, thanks. Jocelyn Sams: Yeah, we are excited to talk to you today and we cannot wait to meet you in person in Lexington in September. We're very excited that you are coming and that someone in your family too, right? Chris Holdheide: Yes. Actually, it's me and my twin brother. We both signed up at the same time and decided - Shane Sams: That's awesome. Chris Holdheide: Yeah, we kind of debated it at first and then I kinda told him ahead of time that I was gonna buy my ticket and I kinda got him to, push him a little bit to buy his ticket and then, lo and behold here we are, we're going. We're gonna be there. Jocelyn Sams: Well are you guys identical twins, first of all? Chris Holdheide: Yes, we are. Shane Sams: Do you have identical businesses? Chris Holdheide: No. Jocelyn Sams: And, are you not going to switch name tags at the event? I'm just curious. Chris Holdheide: We might, just never know. Shane Sams: See that would just totally mess me up. You look down, you're sitting at different tables. I'm on stage. I'm getting confused. I wouldn't know what was going on, man. You can't do that to us, man. Shane Sams: So before we get started and get deep into your story and help you take your business, what you're working on right now to the next level. Like, what made you decide to come to Flip Your Life LIVE in Lexington, Kentucky this September? What was the big, you know you said you kinda looked at it, you thought about it, and you wrestled with it. What pushed you over the edge and then allowed you to push your brother over the edge too? To drag him down I-75 kicking and screaming to Lexington? Chris Holdheide: I'd been to several conferences over the years, but a lot of them were ... They're very generic and they just had a lot of you know content where it was just like, I felt like it didn't really help me or improve or help me move forward with my business. I wanted something that was a lot more hands on and that's what you guys were talking about, more hands on, and like you're teaching something then we're gonna go do something. I just thought, "that's gonna be what I need. That's what I need." Someone show me something and then I can do it and I can get my hands dirty and kind of learn some things. Shane Sams: Awesome. Our philosophy when we started Flip Your Life LIVE was to create an event where you did more work in two days and made more progress than you had done like in the year before you actually got to the event. So we actually designed it that way on purpose, like it's deep teaching, it's a no pitch event. We're not going to be selling anything at the end of every session, like they do at some events. We're going to go into a topic, dive as deep as we can into it, stop, let everybody work on it for a minute. We'll be sitting around at tables doing masterminds, helping each other to make progress on whatever we're doing. We're going to focus a lot on traffic and sales. Closing the deal and getting more people to your actual deals. Shane Sams: But then we come back out and Jocelyn and I actually stop and answer questions every session for thirty minutes to make sure there's no problems. You're completely clear on what you need to do. You can wrestle with it for a minute and then we even come back after the event at night and we have these big working sessions. So we do like four sessions a day. You work on everything at the event, you get to ask questions and then, we all come back and mastermind after the questions session so we get to go out and get things done. I'm glad you're coming. Have you been coming to any of the weekly live trainings that I'm doing for Flip Your Life LIVE, have you been coming to those? Chris Holdheide: Yes. I've been coming to almost every single one. Shane Sams: Love it. Chris Holdheide: Just not the ones, some were during the day, during work, but most of them, any of them in the evening, I've pretty much been there for every single - Shane Sams: You've got the replays there too, if you want to watch those. Chris Holdheide: Yes. Shane Sams: How are those helping you? Are those good, getting you kind of making some progress before you even get to the event? Chris Holdheide: Those are incredible. So far I've been able to create my first course, get it up, get it launched and just actually make my first sale. Shane Sams: Awesome, wow, that's amazing. Jocelyn Sams: Wow, yeah. Shane Sams: If that's not a sign that you should be coming to Flip Your Life LIVE, so you can take some massive action. You need to be there. You can go to flippedlifestyle.com/live to check out how many tickets are left. We were under thirty the last time I checked and we want to announce this, I think we've said this on the podcast already, but this is the last time we're doing the big Flip Your Life LIVE conference. We've got some other ideas that we're gonna pursue next year. This will be your last chance to come to Flip Your Life LIVE so join us in Lexington, Kentucky, September nineteenth through to twenty-first at Flip Your Life LIVE. We would love to see you there and you get to meet Chris and help us figure out if it's him or his brother for the entire event. Jocelyn Sams: All right Chris, so let's start talking a little bit about what you are doing online and tell us also a little bit about you and your background and how you started doing this? Chris Holdheide: Okay. I started way back in 2004 actually, with my very first business. I started doing a lot of different things from multi-level marketing for about four and a half years and then I jumped into affiliate marketing and building my first website in 2008. It really just snowballed from there until today where I have, basically my bigger website now, that I work with mostly now. Shane Sams: What's that website called? Chris Holdheide: My main website is sidehustleacademy.com. Shane Sams: Awesome. And it looks like you have done a lot of side hustles. Being the MLMer and the affiliate marketer and doing all the side hustles. Jocelyn Sams: Yeah and I need to know about this, okay so, in your form that you filled out to be and the podcast it says that you run your own brick and mortar business gating for swine and dairy. I need to know about this. Shane Sams: What? Like pigs and cows? Chris Holdheide: Yes. Shane Sams: It's going to be another farm episode of the Flipped Lifestyle podcast. Jocelyn Sams: How does one get into building gates for swine and dairy? Just curious. Chris Holdheide: So that business was actually started by my father and he retired from it back in 2009, which I took it over. Me and another guy, we partnered up and we took it over and we've been running it ever since. It's basically a gating and manufacturing business. We build gating for swine barns, cattle barns, stuff like that. We've been doing that for just over ten years now. You know that's been going very well. We actually just built a brand new shop, fifteen thousand square foot shop. Shane Sams: Wow. That's amazing. I would say though, that that's a lot of hard work to run something labor intensive with, you've got to have people that you manage. I mean building, fencing and gating can't be easy. Chris Holdheide: No, it's a very high overhead business. It's also, it can be stressful at times and I wear a lot of multiple hats in that business. Because I do a wide variety of different things. Pricing, quoting, stuff like that. Shane Sams: Awesome. So is that kind of what your motivation is to get into that online world, is hey, we've got a high risk, high overhead, if something goes wrong, you know, I'm sure there's some liability involved and all that. Someone loses their pig herd, right, whatever. Chris Holdheide: Yeah, yeah. Shane Sams: You know what I'm saying. I mean if you do something wrong, the gate breaks, pigs you know, run away, right? Chris Holdheide: Yeah. So it does very well. People are going to come back over time 'cause you know stuff wears out and stuff like that. So the gating business is pretty stable for the most part. I mean, this year's a little slower than the last few but you know, that's why I kinda turned to online business is because I want something that kinda supplements my income a little more and gives me more ... It's less overhead, it's more time with my family, stuff like that. That's what I'm really looking for. Shane Sams: Love it. Tell me about this MLM route a little bit because you know we hear a lot of people get into the MLM place and some people even try to mask an MLM as being like an online business. And if you're an MLMer out there, please don't get mad at me, but Jocelyn and I just don't like MLMs at all. But tell us a little bit about the MLM route, like what were you doing and like why did you get away from that multi-level marketing aspect of a side hustle? Chris Holdheide: So yeah when I started that, I had a few friends in it and I thought it was kinda a neat thing but what I learned, 'cause basically I was selling insurance, investments, stuff like that. But in order to even get paid in that business you had to have a license. So you had to go get an insurance license and investment license, stuff like that. Then on top of that, what they don't really tell you is that, MLM is a very high energy type business. You have to be beating people's doors down, calling people. You have to be doing it every day or you're just not going to get anywhere with it. And I did it for four and a half years. It was okay but in the end, I just realized that it wasn't for me. Shane Sams: Yeah, MLM is 24/7. And like, it's not just beating down doors. It's beating down everybody's door. Like you gotta beat down your friend's doors, you gotta be Facebook messaging people. You gotta be like, you have to literally like make every single network relationship in your life, family, friend or anywise into a business relationship. And it can get uncomfortable and like Jocelyn gets them all the time from people and she's like "Oh my gosh, I don't want to buy your MLM product." Jocelyn Sams: Yeah, I've had to take people, block people from my phone because they won't stop texting me stuff. Shane Sams: It's like when you hear from someone, you haven't talked to them in ten years. They haven't even liked a picture on your Facebook page and they just show up and be like "Hey girl, I got something good for you." Jocelyn Sams: My rule is if I haven't talked to you in like the last five years without something that's not MLM related, I probably don't want to talk to you about something that is. Shane Sams: Yeah. And it will just wear you out. It's like it doesn't give you any, there's no chance for passive income. I mean they say there is, but the top, what is it, one to three per cent actually get any kind of income or passive income out of those big networks. You know what I'm saying. So. We're not going to be building any downlines today y'all, if you're here for that you're in the wrong place, okay? Jocelyn Sams: All right, so you decided MLM wasn't for you and you then decided to start a website then? Chris Holdheide: Yeah, I started a personal finance website first in 2008. And then I wrote a bunch of content for the first year I had it up. I didn't make a whole lot. I started running AdSense on there and I think I made maybe a hundred bucks in my first year doing it. In the second year I kind of figured out this thing called SEO and how all that stuff worked and then I started dabbling with that and then within a year I was making about a thousand bucks a month doing that. Shane Sams: Nice, that's awesome man. Yep. That was mostly of affiliates or ads? Or just a combination of like everything? Chris Holdheide: That was just pure advertising at that point. Shane Sams: So all Google ad clicks, people click it you get, you're basically using SEOs, search engine optimization to bring more people to blog posts that you wrote and then hopefully those people would click an ad that you posted from an ad network, that's correct? Chris Holdheide: Right, right. Shane Sams: Cool. Chris Holdheide: And then, I was doing really good 2010. By the end of 2010 I was making a thousand bucks a month and then 2011 came and Google had a little update and all of a sudden, everything I had worked for, I think I was making about thirteen hundred bucks a month and it was gone. Google just decimated that entire business for me. Shane Sams: And that's why it's like, you can't build your house on rented land. You know what I'm saying? That's the danger of a true SEO strategy, of only relying on Facebook ads, of doing anything else, or you're putting all your eggs in someone else's basket, and it's why we're so adamant about building your own thing with your own products, with your own community of followers and fans because that's where the security really is, right? Chris Holdheide: Right, yes. Jocelyn Sams: Okay, so you decided okay this whole Google thing, you know it got kind of screwed up, but the online business, you still see hope there obviously. So then you decide that you're going to start this new thing right? Chris Holdheide: Yeah, so in 2015 I started my new site which is called sidehustleacademy.com where I just, I help people, basically I write a lot of content about helping people do various types of side hustles that I've learned over the years. Learned a lot with affiliate marketing, I was teaching people about that so and it's just, right now it's really just a content website and stuff like that right now. But I started a little YouTube channel and stuff like that. That's doing okay and stuff and it's starting to draw some people in. Shane Sams: Good. Chris Holdheide: I'm looking to take it to the next level though. Shane Sams: For sure. Basically right now, you're making money with affiliate marketing, so it's kind of similar to the ad thing, but you're creating the content, getting some traffic and then you're basically recommending products for people you're an affiliate for. So like, you gotta say, "here's a side hustle about this, this guy teaches a really good course, I recommend it." That's what you're doing, right now? Chris Holdheide: That's correct, yeah. Shane Sams: Okay. And how's that going? Chris Holdheide: That's going okay. I mean, it's not making a ton of, maybe around five hundred bucks a month on average. Shane Sams: Getting back up there though. Right? Chris Holdheide: We're getting back up there. Shane Sams: What's the problems with that that you've encountered? Like besides, is it percentages, is it just getting people to click on something when they really came to you? Like what are the biggest problems you're having with that style of business? Chris Holdheide: So that business, the bigger problem is just trying, because you don't really have a huge name built up to it, and to get people to click and then buy, it's a little harder. Shane Sams: To get that, know, like and trust enough to, you gotta have a lot of know, like and trust to recommend somebody, right? Chris Holdheide: Right. Yeah and that takes a lot just to get that, you know and then to write great content and you know make sure you're promoting good products and stuff like that you know. You want to really make sure that you're promoting a good product. You don't want to just promote anything. You want to promote the right things. Shane Sams: So basically you're putting a lot of time into research, looks like you're taking a lot of time into content. Chris Holdheide: Yeah, pretty much any course I recommend, I've bought. I bought it, I reviewed it, I went through it, so I know what I'm selling is good. Shane Sams: 'Cause that's a reflection on you, at that point. You've got to trust the affiliate, you know what I'm saying. 'Cause if they screw the customer, they're never coming back to your site, right? Chris Holdheide: That's right. That's right. Shane Sams: I follow a guy named Ben Settle and he said something on his podcast once. He's a copywriter and he's kind of a brash, hard core guy. One time he said, a mentor told him you should never enter an affiliate relationship with someone who you wouldn't give the keys to your house and let them stay there alone for week. You gotta have that much trust before you're an affiliate or they'll just burn your house down. Shane Sams: Right, so where are we now? Now, we've gotten up to this point now, where you've done the affiliate thing but you're trying to transition again to more teaching and course models and your own thing, right? Chris Holdheide: Yes, that's correct. Right now, I've got my first course created. I just threw it together. There is five videos, put it together and I threw it up on Teachable real quick and started promoting it to my email list and made my first sale. Shane Sams: Love it. Chris Holdheide: Right now I'm actually working on setting up my membership area so, trying to get that all put together and then get my community going there. Shane Sams: Awesome. You know I say, if you can find one, you can find a hundred and one. If you can find a hundred and one people to give you fifty dollars a month, you're making sixty grand a year, right? Shane Sams: If there's one person that'll buy it, there's more people that'll buy it. We just have to figure out a path to finding all those people. Also I want to comment here too, this is very interesting. I was talking to somebody yesterday, I was coaching somebody and basically we created this email sequence for them. They're probably listening to this right now. I'm not going to tell you who it is but they're listening. Shane Sams: But I was coaching yesterday and they wrote an email sequence and they sent it out and panicked 'cause like only two or three people bought something or something in one day, right? And they were freaking out 'cause their list is kinda big. "Do I need to change direction? Do I need to write longer emails? Do I need to write shorter emails? Do I need to not do emails? Maybe I should have ran ads to this. Maybe I should have tested it. Maybe we should pull the plug and not do the rest of the sequence." Shane Sams: They were just freaking out and I'm like, "Calm down." Like, whoa Nelly. You know. Pull the brakes a little bit. You gotta ride stuff out to learn if it works or not. I told them the goal is to ride this out for three months and just see what happens. And do it over and over again and test it. But she was totally willing to pull the plug immediately. Shane Sams: But what I love about your story, dude. 2008, was that when you said you started your first website? Chris Holdheide: Yeah. August of 2008. Shane Sams: That's amazing. And like, that was eleven years, when we're recording this. And you went up and you got to that magic thousand dollars a month, but you got slammed and destroyed. All the way back to nothing. But you pivoted and tried something else for a while and got it back up to five hundred a month and then you're like, "Man, I'm hitting a ceiling here. I need to do something else." And now you're testing the next thing which should be the best thing, right? And it's taken you eleven years of relentless never giving up to do it, right. And I just love that, man. I think that speaks volumes about you and your character and is a great example for everybody listening, like this is not a, "I tried it and I hit a home run." Or, I tried online business for three months, like success comes by grinding and grinding and grinding until you hit the home run. Shane Sams: Like, how many swings do batters make in a baseball season? Hundreds to get forty home runs, right? And you're doing that and all this stuff has built to the point now where you're like, "whoa, I made a course and sold it, maybe this could be a membership. I found one." Six months from now you might have a hundred and one people, right. Chris Holdheide: Right. Shane Sams: Dude, great, great job just sticking with it. Making money. And look at all the knowledge, you can't run the Side Hustle Academy unless you've been running side hustles for ten years. Chris Holdheide: Yeah. Shane Sams: Just an amazing story, man. I absolutely love your tenacity and keep sticking with it. Great example for you all our there that are like, "I started a blog in 2007 and I quit because I didn't get a million followers on Instagram." Or whatever. Jocelyn Sams: All right. So let's talk just a little bit. Obviously you have a spirit of not giving up which we love, but something is still holding you back. So let's talk a little bit about some fears, mindset issues or whatever else might be holding you back right now. Chris Holdheide: So when I was creating my first course, my initial thought was I was going to create this course and I'm gonna price it ninety-seven dollars. And then I started creating the course and I started having this feeling like, I just don't know if this is worth ninety-seven dollars and then all of sudden I back it down to like forty-seven dollars and then all of a sudden, I'm at nineteen dollars and I'm also thinking the same thing with like my membership. How much is this worth in the beginning? Is what I'm selling worth it? Or worth the amount of money I'm thinking it should be worth. Shane Sams: So basically this is a confidence problem. It's not really is the course worth it, it's more like, is anyone gonna pay me to teach them x, to teach them y, to teach them z. Jocelyn Sams: And actually what I hear in this conversation, Chris, is that you don't feel that you can convince someone that the value is there. That's what I'm reading between the lines. Chris Holdheide: Right. Shane Sams: Let me ask you a question here. So you're basically, let's talk about value and how to actually, the problem that most people do with their course is they assign the value to themselves and not the result that they're trying to get for their customer, right? Shane Sams: When we start valuing ourselves, well we're our worst critics. We look in the mirror and we don't like the way we look. We put our clothes on, we don't have the newest clothes. We get in our car and we're like, "Man, do I have the best car? Is anybody looking at me funny?" We're all self conscious, right? Chris Holdheide: Right. Shane Sams: If you try to put the value of what you're selling on you, you're always going to talk yourself into giving it away for free, right? Because it's hard to assign value to ourselves. But that's, the trick is, we've got to assign the value to what we're giving people, right? To the actual result that they're going to get. Shane Sams: For example, in our teaching businesses, our result was not, our value wasn't based on we're the best teachers, we make the best lesson plans, we're the smartest elementary librarians and social studies teachers in the world. Because if that was true, we would have probably not even made our courses. Jocelyn had been teaching for three years. I was a social studies teacher but I was half football coach so like I didn't even really teach a lot. You know what I'm saying? Shane Sams: It was like we couldn't possibly value. So what we did was we flipped it and said, You know the result that we could give people, if we could literally plan their day for them, every school day of the year, the result would be going home at three o'clock, seeing their kids, being able to sit down and have dinner and not worry that you're not going to have anything planned tomorrow. And that was priceless. So that was easy to go five hundred dollars. You've got to pay this. Or forty-nine dollars a month. It's worth forty-nine dollars a month to see your kids at night and not be stressed out about your job. Jocelyn Sams: And like what I'm wondering is, okay so your course, what is it for? Is it to help people learn how to start a side business? Chris Holdheide: So my course is all about helping people develop the idea that they want to go forward with and then figure out how to profit or make their first sale basically. Not to like build their entire business but just to get them started and make their first sale and realize like okay, there's something here. I can make money with this. And they see a way out, you know. Shane Sams: Sure, let me ask you this. If you could, you've told us, your side hustles have generated a thousand bucks a month, five hundred bucks a month, something like that off and on for different side hustles, right? Chris Holdheide: Mm-hmm (affirmative). Shane Sams: If you could tell somebody, "Hey man, what stresses you out?" If you could ask them that question and they said to you, "Man, you know what really stresses me out, man. My car payment. It's three-ninety-nine a month and I've got a hundred dollars in insurance a month and it just really stresses me out, man, 'cause that car payment makes me run thin every month and sometimes we run out of money for groceries." And you said to them, "Hey man, what if I could teach you something? I've been making five hundred dollars a months plus for ten years. That could pay your car payment. It could totally take that stress off of you. How much more space would you have for your spouse? How much more time would have for your kids, when you wouldn't be worrying about it? How good would it feel to walk into the grocery store and know you had a little margin and you didn't have to put the real Fruit Loops back to get the generic Fruit Loops, you know what I'm saying?" Shane Sams: Like, how would that make you feel? If you could literally say that ti someone and you could do that for someone. There is no way you can put a value on that, right? It would be worth it. I'll give you a hundred bucks to show me how to make five-hundred a month. Any day of the week. Right? Chris Holdheide: Right. Shane Sams: But what we've done there is we've transferred the value to the result, not you. It ain't about you, man. Like you've made a thousand, five hundred dollars a month for ten years. Like, yeah man. If you can teach that to someone, there's no way to put a value on that at all. Jocelyn Sams: And I can assure you that people do not really care about the quality of the course in those cases. All they care about is the result. Can you teach them to do whatever it is that you told them that you're going to do? Shane Sams: And that's how we price our products. That's how we have the confidence to say, it's worth it. Like our courses are not the fanciest, most polished courses in the world. I had a buddy in a mastermind group I'm in, they just spent like ten grand, hired a video crew, redid all of their courses. You know what I'm saying? And I'm not gonna do that. I just don't do that. It's fine if he wants to do it, right. And maybe his audience puts value in the presentation, but for us it's more like, let's just get this information in people's hands 'cause it could change their life, right? And that's where we assign the value of our community. That's how we price our community. And then you can look at other things like the demographic of your audience, like there's nothing wrong with having lower tier prices. We do that sometimes too, right? Because we want to help as many people as possible take our courses. Shane Sams: But like you've got to assign the value based on the result, not based based on your own confidence issues in yourself. 'Cause if you do that, you're always gonna just charge nothing. So... Chris Holdheide: That's great, that's great. Shane Sams: Yeah, so. Is your result worth a hundred dollars, tell me that right now? Chris Holdheide: I feel like it's worth fifty dollars a month. Shane Sams: Chris, you're not listening. Chris Holdheide: Okay. Shane Sams: Why do you feel like, if you said, "I can teach you how to make five hundred dollars a month." Why is that only worth fifty dollars? Chris Holdheide: I don't know. I'm just thinking what I was gonna price it at, that's all. Shane Sams: Fifty dollars a month is fine. You can do that. But try to focus on the result. Chris Holdheide: Okay. Shane Sams: And not focus on yourself. Because I think you're judging it on, "Does it look as good in the lighting? Did I make a good enough PowerPoint? Did I say it in an epic Nelson Mandela speech?" You know what I'm saying? Jocelyn Sams: Is it five hours long? Shane Sams: Is it, yeah, is it, does it give them the result? That's all you've got to worry about it. Okay? And I've seen your stuff. I like your website. Talking to you, it's fine. Your stuff is well worth fifty dollars a month 'cause the result's worth more. Okay? Chris Holdheide: Awesome. Jocelyn Sams: Alright, so let's kinda jump into your next question. As far as building this thing, what can we help you with? Chris Holdheide: My biggest, my big thing there is trying to lead them down a path and how to build that up as I go in my business. I'm trying to figure out, okay, I've figured out in my first course, just basically how to get them to start their side business, but I'm trying to figure out how, where I need to lead them after that point and stuff like that. Shane Sams: Well I mean, I think you just look at your own experience here because you've spent the last ten years literally selling everyone else's stuff, right? And like you've spent the last ten years writing content designed to get them to click other things on your site, right? So that copy writing and that skillset that you've developed over the last ten years is the same thing you're doing here. Like getting people to go click on your product is the same as getting them to click on someone else's product, right? And just like in affiliate marketing, if you're an affiliate marketer, you might sell one product in January for affiliate Bob. Here's Bob the affiliate, right? But then in February, you might have different promotion for Sally, your other affiliate, you know what I'm saying? And you just teach people, you write different email campaigns to sell different products. Shane Sams: So what you have to do is, you have to look at the steps to guide them and say, well what's step one? Well that's, I'm gonna convince them to buy step one. Well then you look and you say, what's step two. If step one is starting their side hustle, then step two is going to be growing their side hustle to x sales per month or whatever. So you just sell that. That's what you guide them to, you just write the emails that get them to that. Maybe you've got another tier of membership or you just answer their questions like along the way. All you have to do is figure out how you've always sold everyone else's products and how you always sold the next affiliate's thing, and then you just have to map out your path that you want people to follow. What's the success path that your people need to follow to get from zero to a thousand dollars a month, right? Because you can teach that, you've done it for years. Shane Sams: You need to write that path out. Know the six steps they have to do to get there and then take them through that path with all of your email and copy. Chris Holdheide: Yeah, that makes a lot of sense. I mean, I've been trying to figure out that path, I guess but when you say that, that makes a lot of sense. Jocelyn Sams: And do you have people that you have worked with that this process has worked for? So in other words I'm asking do you have testimony? Chris Holdheide: The only one I have is my brother. I've been coaching him on a few things here and there and you know I helped him get a few coaching calls lined up and stuff like that. Shane Sams: You can make a million dollars on one testimonial. Jocelyn Sams: Yeah, that's totally fine. The only unfortunate thing in your case is that the picture's gonna look just like you. Shane Sams: That's not his brother. That's him. He just changed shirts. Jocelyn Sams: This scam artist is trying to tell me... Shane Sams: Y'all need to be on camera together, but in this day and age with deep fakes and I don't know, he's got some trick camera stuff going here. That's what's happening. Shane Sams: You just have to have some kind of success. There's only two ways to actually sell courses. You can sell a lot of course to a lot of different people, right? You can say, "I only teach the first step." Well once they're past the first step, they leave you and go somewhere else. That's cool. You just need to find more people that need to take the first step. Or the real money is in selling your existing customers your next thing, right? Shane Sams: So you can sell them their next product, like beginning side hustle and then intermediate side hustle, turning it into a car payment, right? You know, get started, get it to five hundred a month. That might be your first two parts of the path. Okay? And you don't have to complete the whole path. You just need that path, right? It's the same way we get people to pay for our membership. We just treat our membership, each month is like a different product. You come in to the Flip Your Life community and maybe you don't have an idea. So your first month you're going to be researching your idea, talking about your idea in the community, getting feedback from me and Jocelyn on our member calls and then finally, month one, "I've got my idea. I've set some goals. Now what?" Shane Sams: Okay, it's time for month two. Now we're gonna figure out what your customer looks like and we're gonna start building your product. Month three, what do we do next? Well we're gonna build out this product, and then we're gonna get your website started. Month four, we're gonna try to launch this thing and build an audience. Right? Shane Sams: We just have a path, we know how long it takes. We know what people need to do next. And like that's how we sell membership. We treat it like a different product. Does that make sense? Chris Holdheide: Yeah. Shane Sams: As you're building yours out, you need to do the same thing. In the beginning, you know, when so and so creates their side hustle, what does the first month look like? That's the easiest way to think about this. That's how you get them in the first course. But then what does the second month look like. "Okay I've got this website, I've got some affiliate links. How do I promote this thing?" Okay maybe the second month is, well you start a social media page with some ads behind it, whatever. Shane Sams: So you just have to create a success path for your business. Figure out, we assume that it will take people about as long as it took us to get to the promised land which is thirteen to eighteen months, right? So our success path is actually written out over thirteen to eighteen months. That's how I thought about the Flip Your Life blueprint and I was like what did we do in month one? What did we do in month two? It's the same thing for our education businesses, right? What does a teacher do in August that teaches US history? I have to know that right? What do they do in September? Okay well here's September's lesson plans. What do they do in November? Shane Sams: And we just go through that path and that's how you build retention. That's how you get people to take the next step, is 'cause you know where they're gonna go, 'cause you've already been there and you drew the map and you're just taking them down the map. Like Dora the Explorer. Right? Shane Sams: That's probably your next step is actually creating that success path and that'll build out that monthly retention for you and your business and help you sell the next thing, help you sell the next month and keep people paying about forty-nine dollars a month every single month. Chris Holdheide: Awesome. Jocelyn Sams: All right, so that is kinda a lot of information. How do you feel about all of those ideas? Chris Holdheide: I feel like I'm ready to get some stuff done. I'm excited. Shane Sams: Chris, you sound a little overwhelmed, dude. Chris Holdheide: Yeah. Shane Sams: You sound a little like that. So let's boil this down and eat the elephant one bite at a time here. Like, what do you think your very next step should be? Chris Holdheide: As far as my next step should be, I feel like I need to finish up my membership and I need to start working on, start promoting and stuff like that. Shane Sams: Figure out what your next step is for your customer, right? I want you to try to create, on paper, an outline, handwritten. I want you to number one to twelve, okay? Chris Holdheide: Okay. Shane Sams: Now I want you to imagine that you've got someone that is just starting their side hustle journey, okay? And I want you to say, "Month one, I've already got. That's my course that exists right now." That's gonna start the side hustle. And then I want you to write a path for that person to walk. Each month, what do they need to do to get to a thousand dollars a month? Okay? What did you do to get to that point? To get to thousand dollars a month? And then just an outline. You get one line per step. Does that make sense? Chris Holdheide: Right. Shane Sams: Now you'll know that so you can start building that. The next thing you'll do is build the second step. That's all you gotta do. When that's done you build the third step. And then as you roll this out and more people join it and get into the membership and we start promoting that thing, they're gonna have somewhere to go so they stay and you don't have to worry about it anymore, okay? Chris Holdheide: Awesome. Shane Sams: All right guys, that wraps up another great interview with one of our Flip Your Life community members. Super excited to see what Chris does building out that success path for his customers which will lead to a lot of success in his business. Shane Sams: If you need help building that success path in your business, we would love to personally help you do that inside of the Flip Your Life community. All you have to do is go to flippedlifestyle.com/flipyourlife and you can check out all of our great membership options. We've got options that start as low as nineteen dollars a month to get access to all the courses, all the training you need and join a community of hundreds of family focused entrepreneurs from all over the world who are building out their online business and building better futures for their families. Shane Sams: So go to flippedlifestyle.com/flipyourlife today. We would love to have you in the Flip Your Life community. Who knows? You may find yourself right here on the Flipped Lifestyle podcast some day. Shane Sams: Before we go, we'd love to close the show with a bible verse. Jocelyn and I get a lot of our inspiration, motivation and business tips, believe it or not, from the bible. Today's bible verse comes from Second Corinthians chapter nine, verse eleven and it says "Yes, you will be enriched in every way so that you can always be generous. And when we take your gifts to those who need them, they will thank God." Shane Sams: Guys, people need you. You need to build your business. You need to build your business just like us, just like Chris, just like all the people in the Flipped Life community so you can go out there and get those results to people. Take what you know and teach it to others so that their life can be better too and they will thank you for it with their hard earned money every single month in those membership sites that you've built. So, take that to heart, get out there, get started and until next time, do whatever it takes, flip your life. See you. Jocelyn Sams: Bye. Links and resources mentioned on today's show: Chris's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife
[Interview] Steven & Melissa interview Maresa Friedman. Maresa, or as she is known to many The Executive Cat Herder, is a high energy, higher impact business consultant focused on giving companies, (and entrepreneurs) the tools they need to reach goals they didn't even consider to be attainable. [00:48] What's Up Maresa. Ready to get hustling? [00:58] This interview is done on location at Scale Matrix & Launch Center! [01:29] More about Maresa and her #CreativeHustler ways. [02:00] Done is better than perfect. #AnalysisParalysis [02:50] People with content worse then yours are making money. [03:05] What is an executive cat herder? [04:10] Maresa is able to talk to everyone the best way they respond to. [04:30] What Maresa actually does! [05:00] Maresa can find celebrity endorsement, improve lead gen, adjust brand strategy, and so much more. [05:40] She can guarantee income growth in 90 days if people LISTEN. [05:50] Her goal is to create ACCOUNTABILITY. [06:30] Marketing is coming back to wanting to buy from people they LIKE! [06:55] A product endorsed by someone they trust, makes people want to check them out. [07:19] Cat herding comes down to 3 things: People, process and technology. [07:30] Who do you have, what processes are in place, and what technology do you have? [08:15] Did you invest your life savings into your company, to just be poor? [08:30] The world cannot support that many ballerinas. [09:07] What was Maresa's inspiration for getting into this industry. [10:00] Maresa was a computer nerd, and an excess talker! [10:35] Specialized people are having trouble finding their niche. [11:00] Why working in a Bank helps you learn to work with people. [12:30] A one point, Maresa's only job was to keep everyone happy. [13:00] Maresa has a genuine interest in people, but doesn't like to be attacked by business cards. [14:00] It's gotta be a mindset shift for quality of quantity. [14:20] Dave's Networking for Nice People! [14:48] Maresa took a business improv course, and it was the best course she's ever taken. [15:53] Maresa has “playground dominance” she doesn't break eye contact first. [16:52] Maresa is actually an introvert, and it takes a lot of effort to go out. [17:36] Don't have a conversation while looking over your shoulder for someone else to talk to. [18:07] No one is against you, they are just for themselves. [18:27] 15% of Maresa's business is working with start ups! [19:03] It's like going out with a woman who wants to settle down right away. [19:33] We all need to think about listening more then we talk. [19:58] We have two ears and one mouth for a reason. [20:23] Just because you're online doesn't mean you can't have purposeful communication. [21:16] The trend in dating is to meet in person and talk. [21:42] Maresa is all in for her lifestyle, and her inspiration comes from her parents. [22:46] You can lead a horse to water, but you can't make it drink, however, you can put salt in his oats to make him thirsty. [23:50] Maresa could have excuses but she prioritizes things to make her life work. [24:20] The lifestyle may not be glamourous, but it's worth it. [25:10] Social media captures the highlights, and it's not real life. [25:40] Maresa's daughter wants to be a freelance dolphin trainer, and librarian. [26:15] How Maresa gets motivated on a bad day. [26:40] Maresa sets a timer for 10 minutes to cry over herself, and move on. [28:40] Give yourself time to be excited, and then move on. [29:15] Embrace your feelings, but put a box around them. [30:10] Maresa puts a “Day of Nothing” on her calender. [30:42] You're not a heart surgeon, you not under that much pressure. [31:08] The most challenging part of Maresa's lifestyle is sacrificing things she doesn't want to. [32:15] When it goes well, you need to pick and choose want you want to do to be there for the moments that matter. [33:25] Sometimes you can be brilliant at business, but failing at life. [33:53] Maresa says YES to things that do not make any sense. [34:21] You need to put a box around the things you want to do. [34:56] Sometimes you look back and think, I should've taken that opportunity. [35:50] If you have to pay others to work, you need to reevaluate your business. [37:09] There's a balance of evaluating your opportunities. [38:18] Having a dialogue as an owner, and decide opportunities as a group. [39:15] There's a lot of hand holding in some opportunities. [40:00] I will give you my time, but you need to give me your focus. [40:45] You get what you get. [41:03] Maresa's #CreativeHustler would be Zig Ziglar, from Amway. [42:22] Amway was around for a long time, but they missed the mark for marketing. [42:57] There will never be a problem surrounding yourself with positive people. [43:00] Maresa has no issues with MLMers! [45:00] Do you like coke or pepsi? People either feel very strongly about one or the other. [45:50] The power of branding in soda. [47:00] Traveling has helped Maresa recognize opportunities in industries she'd never thought of. [50:20] We're all selling something, let's be honest. [51:58] Where Maresa lives on the internet [53:19] Melissa's Moment of Hustle Contact: ExecutiveCatHerder.com MeetMeresa.com Facebook Instagram Twitter LinkedIn
Hey, hey what's going on everyone, this is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery, how do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes? Yet still have plenty of time for the rest of our lives. That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Alright you guys, I've got something special to share with you today. Back when I was in college, when I first started learning about how to drive internet traffic and I started learning more about how to actually market online, there was a book I came across that had quite an impact on me. At the time, I was doing a lot of side businesses with buddies. We were going around trying to do real estate deals. We were, ... I was driving traffic for Paul Mitchell, like the big hair company. We'd build websites for the rising companies and their rising celebrities before they went on TV and stuff like that. We were all over the place doing tons of stuff. It was a lot of fun. There was a specific book that I read, that really helped me understand more of what I need to be doing inside the person's brain, as they experienced what I was building. So think about this with your MLM, think about this with the things that you are out and you're creating. Think about what it is that you can start to apply here. This is a huge lesson, alright? The book is launched. It's a book by Jeff Walker and what he does, is he teaches you how to create what we call a launch sequence and basically a product launch funnel. Lets say that you've never launched officially, the product you're selling. Lets say you've never actually created an event around the thing you're selling, how do you actually do that, right? I just talked about how you need to create events around what it is you do. Well, how do you actually do that, right? So the book launch is fantastic. I recommend it to pretty much everybody, whoever wants to make money online. And especially if you're inside the MLM space, because it's not a normal style book that I think most stereotypically, the MLMer will go through. There were nine things that I realized that I needed before I was going to be successful inside my MLM. But what was funny is that none of them were tangible. These are all intangible things. Which to be honest, completely shocked me. I thought that it'd be some, hey, here's the nine steps, here's the nine things. That's not at all how this works. It works instead, ... think of it kind of an emotional state checklist. Lets make sure that we hit each one of these points inside the person's brain. These are the things that gets someone moving. I've already mentioned before, and we all know, humans are lazy by nature, I mean we just are. We always choose the path of least resistance, which is not a bad thing. Some people say that as a negative thing, but it means we go create better processes. "Hey, I don't want to walk 500 miles, lets invent a car." Not that that's how it happened, but you know what I mean, it's not a bad thing that we go for the path of least resistance. However, a lot of times when it comes to our MLMs and the offers that we have, it can be a bad thing. If we don't put the other person in a certain state of mind, they're not going to do anything with your MLM. They're not going to do anything with your offer, they're not going to join you. They're not going to care at all about you because they will look at you as being selfish. Does that make sense? When I was driving traffic for Paul Mitchell, that's when I started realizing. I can drive a crap ton of traffic. We drive traffic all over the place. I remember my record so far, is 53,400 visits in two days to a single website. And I was like holy crap, we can drive traffic. But I wasn't doing, ... I'm going to go through this list in just a second, there's nine of them, nine mental triggers, but I wasn't doing these triggers. Because I wasn't doing these triggers, it comes off as if I'm barking. It comes off as if I'm annoying, as if I'm loud, as if I'm running into somebody at the mall. Just like a standard cliché thing for MLMers to do. If you don't want to come across like this, or come across like you're barking or you're begging, or you're yelling, or you're saying, "Come over here, come with me." If you don't want to compete solely on price, this is how you do it. And these are nine things that you can do inside someone's brain to help them want to take action. Does that make sense? Here they are, these are the nine. Number one, you've got to have some likability, meaning, are you likable? Does the other person like you? Now this list might sound a little bit shocking to you, but notice I didn't say, "Hey, tell them why you're cheaper than the other guy." Does that make sense? Do they like you? So number one, and some of these things are really easy to do and some of them are a little bit, harder to do. So number one, likability. Number two, reciprocity. How do I get someone to feel reciprocity in their brain? How do I do it? Well, I give them something for free, which is exactly how I vet people on the internet. When people join my downline, I give them these systems that go out and say, hey lets get you, ... giving out this free stuff. If you don't have free stuff don't worry, I've got stuff for you. What it does is create these feelings of reciprocity, somebody wants to reciprocate. If someone shows up at your door on holidays and they've got something for you, lets say it's a neighbor, and lets say they bring you a plate of cookies. I remember distinctly, my mom, my wife, even my myself now, if someone says, hey, we've brought you this stuff. There's this immediate feeling, ... I'm always like, hey just wait a second, and I run back into the kitchen to see if I have something for them. You're trying to create that feeling of reciprocity. If you do that before ever asking for the sale, it's a lot easier. So number one, likability. If you're just obviously a straight up jerk, obviously, it's hard to be likable. If you are what we call an attractive character, that doesn't mean visually, but are you someone that's nice to be around? You can create likability inside the person's brain. Number two, reciprocity. Are you creating reciprocity inside their head? Number three, authority. Now authority is interesting. We trust figures of authority all the time. Lets say I'm driving down the street and I run a stop sign, I only need to barely glimpse the colors red and blue flashing lights in my rear view mirror to know that an authority figure is pulling me over. Does that make sense? So the question is to ask is, what are the authority figures? What's the feelings of authority, not that you're trying to be dominate or domineering, or use these powers I'm about to show you for evil. But what you are doing is, you're saying, hey, how can I come at a place of authority to show that I've actually done what I'm talking about. So if you can create feelings of authority. Number four is trust. Now trust, ...a lot of these all happen and they're a little bit intertwined all through out. Someone can be in a place of authority but you can totally not trust them. I'm not going to get into this at all, but sure sometimes leaders that we've voted for or didn't vote for, those can have those feelings, where they're in a position of authority but maybe you don't trust them. There are different things. How do you develop trust? One of the easiest way to do it is to help the other person solve one of their problems before you ask them to help solve your own. What's the problem you're trying to solve? Well I want to join, I'm going to get this big downline. I want to get people in, I want to get people enjoying what I'm doing. If you present your problem before you help solve their problem, no one's going to care about you. You have to lead with the value and trust comes really easy. Number five is social proof. Social proof is an interesting one. Here's an example. And actually Jeff Walker, I can't remember if it's in the book launch or not, but he gives this example and he says, hey, have you ever gotten off of an airplane and as you're getting off of an airplane, you kind of just follow the crowd in front of you, when suddenly everyone is turning around and walking the complete opposite direction? You weren't looking for baggage claim, you're just following the crowd. That's a perfect example of social proof, where you don't ask questions, you are just assuming because everyone else, the masses, are going a certain direction, so you are too. If you can create the feeling of social proof inside of someone else's head, that also obviously is going to give, ... that's a mental trigger. That's a huge mental trigger. Obviously you could use each one of these in good ways and bad ways. Here's the sixth one, scarcity. This is very real. I don't let just anybody join my downline. "What? Steven, oh my gosh, I thought you wanted everyone to join your downline. Oh my gosh!" That's not the case at all. I don't want everyone to join my downline. That was one of the biggest realizations I ever had. If someone needs to join, ... if I'm looking across the street and somebody's is like, that guy needs to join my downline. Look at the situation they're in, look at the financial situation, they need to join. If they need to join, I don't want them in my downline. That's not why I'm getting these people in. Does that make sense? Scarcity is a big, big deal. So, I make people apply to join my downline. I really do. And I will say no to people. You may not be a good fit, or why don't you turn around and go learn x, y, and z first. I'm not in the business of taking on another project. And I can't have a person be a project. Does that make sense? Sounds totally harsh, but will change your entire business. So scarcity, it's a scarce thing to join my downline. Obviously I would love the masses. I would love this, I would love that, but my team leaders, the people that, ... but seriously, it is an application style business for me. When I flip that on its head, and there's actually an application form which I've been building it, maybe I'll tell you guys about it on another episode. There's actually an application someone goes through that I created on my own, that is not provided by my MLM. I made it, in order to join my downline. Does that make sense? I want to vet them. I want to know why they want to be in it. I'm not exposing my link all over the place. I actually make my link scarce. Does that make sense? And what's funny is that when we have feelings of scarcity, when we think something is going to run out, we want it more. Does that make sense? So I'll talk more about that probably in another episode, because it's cool strategy that I use for that, and it has to do with how I auto-close people, with some systems online. Number seven is anticipation. One of the easiest ways to create anticipation is by events. That could be a physical event, it could be a viral event, it could be something online, it could be something you're just talking about. Car dealerships use any excuse to throw events. There are events all over the place. But anticipation, you can always be talking about what's about to happen, the future. Those kinds of things help you a lot, build feelings of anticipation. I don't know if you've heard of the book, "The 4-Hour Workweek". It's one of my favorite books. In there, the way that he got that book out to market was fascinating. He did not just write a book and release it. He spent a year just releasing a chapter or two here, a chapter or two there, waits a lot of months, come back, and all he was doing is getting on interviews, getting on shows, talking about it, talking about it, talking about it, getting all over the place. Do you see what I'm saying? And he built anticipation prior to the launch. How can you do that in your MLM? How? If you're always available, there's no anticipation. Or if there's never an event, there's no anticipation. Throw some kind of event, something. Number eight here, is community. Community is obviously very related with social proof. If I have the feelings that when I'm joining, I'm actually joining a legitimate community, that's power my friends. That's such power. Because now, the community becomes their support system. I remember the first time I launched one of my, ... I launched an info product a while ago. I realized that I was the only support. I realized there was no community and I realized that I had done it wrong. When I switched that, and instead built a community around the product, man, it's so much easier. I didn't have to be there all the time. People didn't need that much handholding. It really freed me up. That's one of the keys of duplication. And then number nine, is actually back to events and rituals. Events, I already talked about, but rituals, rituals is actually the part that is, ... this is such a big deal. When I was in the army, I was in Basic Training, what would we do every single morning? Wake up immediately, you shave as fast as you can, put your uniform on, run outside, and start doing pushups. That was a ritualistic thing, every single day. There were things that we would do over and over and over again. What's funny is that it would put us in state, whatever state they wanted us to be in. It was total state control. They would use that ritual and help us maintain the ritual to maintain the state of a soldier. Does that make sense? It's the exact same thing for your downline. There are rituals I have my people go through. There are rituals I have my downline go through. I need to have that. I need them to go through certain rituals. What are the daily rituals? What are the weekly rituals? What are the monthly rituals? What are the yearly rituals? What are the things that my community does, my downline, my company? If it's my company, I'm not just grabbing a franchise. I am, but I'm turning into a company. What are the things that my company does on a regular basis, routinely, that everyone can focus on, everyone can anchor into, and have support with? Those rituals will save your butt, especially after someone joins your downline. They've got to know what to do immediately. You have got to have a set of rituals ready for them, and help them, and get them indoctrinated into them. Does that make sense? Usually I do more like story-based, stuff like that. I hope this was a helpful episode. These are the nine mental triggers. These are the things that get people to move. And it's not that you have to hit all nine. Think through the ones that you want to hit most. I don't want to say easily, but which ones are going to be the most effective and just start implementing them into your business slowly, and prove it, and then go to the next one, and then go to the next one, and next one. Prove that that one works. So number one, likability. Number two, reciprocity. Number three is authority. Four is trust. Five is social proof. Six is scarcity. Seven is anticipation. That's one of my favorite ones, personally. Eight is community, and nine is events and rituals. Alright guys, hopefully it's helpful. I have every one of those nine things planned out throughout my entire business, not just through onboarding somebody but what happens afterwards. And those are all things that repeat, but I need to maintain feelings of likability. Obviously if they hate my guts, that's not a mental trigger, they're not going to do anything. So anyways, ever single one of these, figure out ways to start incorporating them. How can you pull those emotions out of the other person. When you do that, my friends, that is when you start doing closing scripts. That is when you start handing them application forms because they are in a state to receive you, otherwise you might be hitting them some other state and it may be sort of awkward. Anyways guys, hope it's helpful. I'll talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack, by subscribing to this podcast, at SecretMLMHacksRadio.com
What's going on everyone? This is Steve Larson and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us cheat and only bug family members and friends? You want a profitable home business, how do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson, and welcome to Secret MLM Hacks Radio. Hey, hey. So, when I was in college I started studying internet marketing shortly after in MLM actually, and I joined the MLM and there was very little guidance. I will be honest with you guys, I just did not do well in it, which made me sad. I really wanted to be successful with it. I thought it was going to be the way that would pay for our first born child that was on the way at the time, and I was very excited, and I started studying internet marketing, and I started running into these different companies that really looked like they knew what they were doing. I would compare them and compare their leaders, and stuff like that with other people and I was like, "I want to go learn more about them." They had an event that was coming up, and I realized, "Oh, my gosh. I have got to get to this event." It's coming up in three months. I have no money, at the time I was like, "I have no money. How the heck am I to get to this event?" I had learned to build what is called a sales funnel. Basically, it's a series of webpages that are linked together that are basically to sell stuff similar to Amazon or Shopify, things like that. There's up sales and down sales an automation and email sequences, and things like that, and it's one of the major reasons why I can build an automated recruited funnel, like I have. You know, that pulls people in and auto-recruits them, and brings all the leads to me, and I don't have to go ... I hate talking on the phone. I'm terrible at talking on the phone, which is funny because I was a telemarketer, but I'm just really bad at chumming it up on the phone. For whatever reason, it totally stresses me out. Anyway, I was like, "Hey. How do I get to this event? I can't get to this event. We have mo money. We've got nothing." So, I was like, "You know what, Robert Kiyosaki talks about the difference between rich people and poor people, even though we had no money at the time I was trying to walk the walk at least, and he says Robert Kiyosaki says, "Poor look at something and say "I can't afford that," and rich people look at something and say, "How can I can I afford that?"" I was like, "We have no money, but how can I afford this?" How can I get to this event, and for whatever reason it was so stuck in my mind, that if I could just get to this event, for whatever reason, it would be like the next platform. It would be the next catalyst. I can't explain it. It was something. It was palatable. It was something deep inside. Like I really, really had to get to this event. It was this company's event. It was actually an event for Click Funnels, if you know who they are, 2016 their funnel hacking live event, and I was like, "I have got to get to it," and at the time I actually was working on and building the first beta version of Secret MLM Hacks. Not actually Secret MLM Hacks, but something called the Automated Down and Recruiting Funnel, and I was building the beta, and I was about to go launch it, and put it out there, and I wanted to get better, and I wanted to do awesome at it, and I knew if I got to the event, that for some reason it would be the accelerant. You guys probably know what I'm talking about. Right? I just had to be there, and I was like, "But we have no money." So, I was like just like Robert Kiyosaki said, "There's those who have resources, and then there are those who are resourceful," and I decided to become resourceful, and I already was an individual, but I had never done it in this way before, and what I did is I started approaching businesses and building for them internet sales funnels, basically sales websites, if you don't know what those are, and I started building them in return for them buying me a plane ticket. Then I did the next one and I was like, "Hey, now will you buy me an event ticket?" Then I did the next one, and I was like, "Hey will you buy a hotel night?" You know what I mean? I literally bootstrapped my entire to that event. I knew that I needed to be there, and I told me teachers I wasn't going to be there. I was in college. I was a good student, at first I wasn't but I learned how to learn and I was getting straight A's, and I was killing it. It was awesome, and I was in the army. Life was busy. Life was extremely busy, and what was funny is I got to the event, and I cannot explain the feeling that I had when I was there. I mean I was soaking it in, every piece. I mean I'm having a hard time describing it even on this podcast. I wanted to be at this thing so badly that I was graduating in a week from the event's time, graduating college, and I didn't care that I was graduating. I wanted to be at it so badly, that I was sacrificing whatever it took, and I was like, "You know what, I'm going to give up grades. I'm going to give up school. I'm going whatever it takes to get to this event, and if I do it, and if I go and if I'm teachable, and coachable I know something good will happen. I don't even know what. I just have this feeling that something good is going to happen." That's exactly what happened. I got there, and it was really easy to tell the people who had not sacrificed in order to get to the event. I walked in and I still remember what the carpet even looks like, guys. I mean it's such a vivid thing. I sacrificed so much. So much of my life was poured over to me getting to this event that I mean I remember how the room smelled. That was two and a half years ago. I mean it was a long time ago, and I still remember. I walked in and I remember the first guy looked at me and he goes, "Hey, what's your name?" I said, "My name is Steve Larson," and he looked up slowly and he goes, "Are you that guy pulling off all that Star Wars ninja crap on our software?" I was like, "What do you mean?" He goes, "You are. I want you to apply here." I was like, "Holy crap," and at the time I was going to go run marketing for a company in Florida, and I had building for them, and anyway it was so much fun. It was awesome. I took 56 pages of notes during that event. My butt was always in the seat when it needed to be. I was always attentive. I was interactive. I got up and asked questions in the middle of the event. There was 1,100 people there. I mean that was a lot of people. I mean I was so engaged in the full process. I was selling products to people. I was there. I was striking several thousand dollar deals. I was in. I was indoctrinated. I gave up parts of my life. I gave up comfort. I gave up time, freedom. I gave up friend time. I didn't really have that many because I was like, "I am going to go and just make this happen. I don't know what it's going to take, but I am going to do it. Get out of my way." Does that make sense? What I want to talk to you about today, even though I have been talking about it is power of events. Events for whatever reason stick strong in people's minds, and they make time for them. They put stuff aside for them. They sacrifice personal time, family time, comfort. They go through pain. They do things that they would not otherwise do. When you create an event that is worthwhile attending, you create something that it actually has the power to change somebody's life, and I always hate when people say this stuff, "Maybe you this could change your business or change your life." I get it. I understand why they're saying it, but it was true. It was real, because I had done my part, and if you can put on an event, and you can put things on inside, and I'm not telling you that you go to go. Let's say you're brand new. I'm not telling you got to go fill a room with 1,100 people, but you can still create events virtually online, or you can still create events where they do fly out to you, or maybe they are all, you know what I mean? You can still create something as an event, and all good marketers leverage the crap out of events. You're going to go launch a product? Let's go make an event around it. That's what movie previews are. Hollywood does that all the time. They create events. Guys, guess what this movie is going to launch on December 21, and here's the preview. It's coming in six months. Wow. You know what I mean? People step back they're like, "Oh, my gosh. Look at this preview," and they share it all over the place, and they create the buzz, and they create the anticipation, and people are like, "Oh, my gosh. Look at the community that's put around this thing. This is so much press around this. This is so cool. Why is it only November?" They're counting down and they're marking stuff off on their calendar, and they're buying pre-tickets early. They're behavior changes because of their excitement, and if you can create that inside you MLM, the feelings of those things. Man, the first MLM I joined was so freaking boring. They had an event, and I could tell it was exciting, but there were no event like things happening, event like activities happening in my team, and no wonder people had a hard time. So, maybe once a month you go out, and you have an event as a team where you go for one day, and all you do is you call people together because it is funner, or more fun. You go out and you create events with people in your down line or in your up line, or whoever, inside your company to keep the momentum going. That's one of the ways you get the motivation up. High schools literally call them pep rallies. There's place for that in business. There's place for that in big corporates. My dad was an executive at IBM, and he's a software architect and there were computers all around me growing up. It's one of the reasons I like them so much, and use them and know a lot about them. It was because they were just all over the place. We had computers everywhere. We built a massive in home network in our house before wifi was a thing. We did a lot of stuff, and even in IBM, they would go out and these massive ridiculous parties in Vegas for their employees, and everyone's turning to the event. Everyone's excited. It is important. You have to look forward to certain things. Even in the army when I was in basic training, I would look forward to certain events, "Oh my gosh, guys grenade throwing is coming up! It's in three weeks. I can withstand this massive torture push up routine they're making me go through right now, because I know that's coming up." You know what I mean? That's why you do it, because for your people you are creating excitement. You are creating reliance to pain. You are creating inside themselves, gusto. You know what I mean? You're creating for them this attitude that's a fighter. This attitude that is willing to go out, and no one wants to look stupid in front of other people. So, they'll go out and they'll do things that they would not they would not otherwise do so they can have things to talk about at the event. Does that make sense? So find some way to use events. So, speaking of the launch that I'm going through right now, right? My plan has been to launch this product in mid-October, and it's taken a little bit longer than I wanted to, but I was like, "You know what? I don't just want to open the gates. How can I create an event around the launch?" So, what I'm doing is four weeks before the launch, it's supposed to be next Monday, which is why I'm doing this podcast, because I might have to change it because I'm just not ready, and that's okay. It's pushed me super hard, and I've gotten farther than if I didn't have this deadline. I might push back like two weeks or something like that, and that's okay. I'm actually very okay with that, because I feel really good. I feel very satisfied emotionally that I've been just crushing it, and I've been creating a lot of cool stuff that I know is going to change MLM industry that nobody's ever taught inside of MLM. I am so freaking out and passionate about this, because I never had anyone in my [demo 00:12:29] teach this. I have literally combed the internet, and I cannot find somebody, and my job is on the internet. I know how to search the internet pretty deeply, and I can't find people who do this stuff, and this is new stuff that has never been inside the MLM world ever. I put my whole integrity behind that because I just can't find it. I'm so excited to show it. So, I'm okay, if I got to push it back. That's okay, but what I'm doing is I'm creating an event. So, let's say, just for the podcasts sake as it currently stand I'm launching this about mid-October, but I want to make the launch an event. So, what can I do? Well, four weeks beforehand what I'm going to start doing, I'm going to start Facebook living every single day, and I'm going to start doing very specific Facebook ads targeting two other audiences who also like MLM, and I'm giving away free stuff. There's no pitch. There's nothing. It's literally to help buzz happen. Right? I'm going to do that for three weeks. The week before I launch, I'm going to go through what is called the seven day launch. The seven day launch is a very specific sequence that you do in internet marketing or even offline in different places, but it's a very specific sequence that you do that creates such bond with the actual product that it creates a floodgate effect. I don't have time to go into what it actually is. Maybe we will on another podcast, but it creates a floodgate effect, and that's what I'm trying to do, because of course I want to sell it. I want to get this stuff out there, and if there is no exchange then people aren't going to use it. So they have to pay. You know what I mean? How am I going to that? Well, I got to show them that it's amazing, and that it's never been created before and that no one's ever done this stuff, and that they can automate the recruiting inside their business. That's ridiculous. Nobody's ever really actually pulled that off. There is some people who kind of talk about it a little bit, but there's still weirdness behind some of it. Anyway, this is a very value first way and method towards actual recruiting in an automated fashion. So, anyway, very excited for it. So, what I'm trying to tell you is that when you're out and you're recruiting, or when you're out and let's say that, and you know what you're a business owner. Right? You own basically a franchise of your MLM. So, what is a business owner going to do? Let's say once a month they've got some crazy special sale. Let's say that once very so often, I'll tell you one of the cool things you can do is demonstrate or consume your product live. Answer questions live. Teach about it live. So many false beliefs and so many concerns will be answered by you merely consuming your product live where people can ask you stuff, and there's vulnerability on your side. You're telling stories, and you're telling testimonials, and you're showing how to use it, and how to be successful with it. I know a company that made $3 million in a year on that one tactic, just showing their stuff live, because it was an event. I hope I wasn't beating a dead horse. I hope that stuck home what I was trying to say. That there is massive power in events, and if you can get them right, and if you can use it, you will harness so much market pressure in your favor, and I'm excited for you to do that. So, start thinking to yourself, "What can I do to create some kind of a launch for my thing, or what can I do to create some kind of event?" You know what, if it is going to be a launch or some kind of event. There's always pre-launches. There's a pre-launch party. There's a post-launch party. There's always an excuse. How many times do you see places like Kohl's or other department stores not have sales? They always have a sale. They always figure it is on sale. Guys, it's going to be the October sale. You know what guys, this is the Thanksgiving sale. You know what's coming up? It's the December sale? Hey guys, everyone, it's January. New Year's Eve sale. All right. There's always a sale. Care dealerships are huge on this. Guys, come on in for our early spring sale. You're always going to find some reason for an event. That's a live example of what I'm talking about. So, start doing that with your people in motivating, in recruiting, in selling. Find out how to be an event thrower, and you will become very naturally a marketer. All right guys. Hopefully that's helpful I'll talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line? Five simple online recruiting tips for free. If so go download your free MLM master's pack by subscribing to this podcast at SecretMLMHacksRadio.com.
Hey, what's going on, everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. All right you guys. Hey, hope everything's going well. I know the weekend kind of just ended. I was playing with my little 3-year-old and my little 2-year-old. We were running around the house and it was a lot of fun. I don't totally know why I'm telling this, but we were running around and I'm loud. I'm loud. I think it's sad to try and keep kids quiet. I think that we all want to express ourselves and be open and loud so we were being loud and we were running around and I was yelling. I was chasing around our house and anyways, it was a lot of fun. We were playing this game and I was running up the stairs and all of a sudden, I totally tripped and we had been going for a while and I was pretty tired. I think, I don't know, if I just closed my eyes or whatever, but I'm pretty sure I either really sprained or slightly fractured a toe. Pardon my foot there. Anyway, it's been kind of funny because we got an event coming up here for about three days. I'm not going to be running. I will be standing the next three days and so I was like, "Well, that's good timing. This is going to throw an extra little piece of little wrench in there." Hey, I just wanted to real quick tell you guys what's been going on here. My quest has been to help people learn how they can automate their downline recruiting. Now, I do help people sell their products as well and I'm not here to pitch you or anything like that. I just want to show you what process I've been taking in order to create the course that's going to go along with this because it's been a really fun journey along the way. I think that there's, I don't know, just kind of top of mind here, there's been something on my mind as I've been creating this course that I've noticed I think I've been good at with my MLM without knowing it. You know what I mean? I used to do door-to-door sales and would go door to door and I was actually pretty good at it, and good enough that I got invited on a special retreat with the rest of the owners and they brought us up to this cabin. It was awesome, this big log cabin as such and it was super fun. There's this pool and we were all just hanging out, but then there's part where there was this training that would happen. I don't remember anything else, but this one line. This guy stood up. He's actually one of the owners of the entire thing. He stood up and he said, "Look, one of the reasons that we're here and one of the reasons why younger door-to-door salesmen struggle is because we as leaders don't know what we know." Meaning, we've been doing it long enough that we don't quite understand why we're doing what we're doing. We just know that it works and we've never actually sat down to figure out, oh, my gosh. This stuff is working because of X, Y and Z. We've never actually figured out the mechanics that makes it work, right. As I've been sitting down and as I've been creating this course and putting all these things together and standing in front of all these big, massive 3 foot by 3 foot boards I made and all these cool drawings and stuff, and it's been interesting to realize why my automated downline recruiting funnels have been working, my recruiting system, why they're working. How come people are joining and I have ... Anyway, I thought it was because of one thing, but it's actually because of a few other things. You know what I mean? It's been fascinating. What it's made me do and what I've been doing the whole time as I've been creating this and I think what you should do for your downline is I've actually been ... This is going to sound cheesy, but there's a book called Draw to Win and I mean just the title alone kind of talks about what the book talks about. It's got a picture of a white board marker. Anyway, think of it as like football plays, right. You sit down and you start drawing a diagram of hey, you go here and this person goes here and that goes there, right. They're not like super high class drawings or whatever, and you know what, mine are not either. I really never graduated past stick figures. I really cannot draw at all. No joke. I'm super bad at it. For this workbook and these things I've been putting together, I'll go draw the pictures that represent the principle. It's been funny because parts that I thought that would be really easy to describe and communicate in a picture have actually been very difficult and vice-versa where it's like this is going to be super hard. I'm like, "Oh, that was really easy to describe in a picture." What's been funny is how much deeper I've been learning my own craft because of it. Here's what I'm suggesting is that when you actually get out there and you start recruiting somebody, right, and they're excited, they're bright eyed and bushy tailed, and they get out and they start doing whatever, if you let them get out there, you're doing your downline and they're like, "Hey, I'm going to go out and I'm going to do whatever," you let that happen and they go all over the place, you're setting them up for failure right off the bat. You are and in my strong opinion, you need to create what is called a success path. There's a guy inside of the internet marketing world named Stu McLaren. The guy makes millions of dollars every year creating membership sites that he only runs, spends two to three weeks a year putting together and running, two to three weeks a year for several million dollars a year totally on auto pilot like crazy, crazy. What's fascinating about it, we had a chance to learn from him, and what he taught was that as the moment somebody joins and goes into these membership areas, they are typically in any member area, they are bombarded, just straight bombarded and stressed to the max with information, information overload, way too much stuff going on. The exact same thing happens inside of an MLM. There's way too much information. All the comp plans and all these different ... I know guys who take teams to go read the comp plan together because there's so much stuff inside of them usually and let alone let's figure out what the product does and how it sells or how to recruit people. You know what I mean? It's big. The problem is a lot of us will go out there, the moment we recruit somebody and it's like, "Hey, good luck," and we haven't created a way for them to win. That's what this guy, Stu McLaren was talking about with his sites and with his business was that the way he gets around information overwhelm and information overload, which ultimately is the biggest reason people cancel, the way he gets around it is by creating what he calls a success path. Now you've got to start doing that for your MLM. You've got to start doing that whenever people ... Systematize it. That's what actually duplicates you, right. The system does because you're not going to really duplicate yourself. You're you, but a system can, right. If you get the system down, you're like, "Hey, number one, I want them to read X, Y, and Z and watch this thing over here. Number two, let's do this, this and this. Number three, do this. All right, now that he's done through this success path, these are our rituals and we're going to do this every single day and those are the things that actually make this business successful if you're dedicated and stick with it and everything." Does that make sense? If you create a success path and you actually create an environment, right, you actually lay the bricks, lay the road down for people and you're like, "Hey, just literally follow this," that's what I did and it was successful. You know what I mean? Then you're far more likely to keep somebody inside your MLM and keep them active, right, not just stagnant people who start to just slowly fizz away and you can never hear from or get a hold of again. You know what I mean? I know we've all had people like that. Of course, we have. Does that make sense though? That's what I'm trying to get at is that I sat down and I started drawing these pictures and putting all these things together and I was like, "Huh," in order for me to really describe this one principle, I had to draw like 16 other pictures. I was like, "Interesting." I understood that in my head, but not well enough to teach it that first round. That's fascinating. Now I do know. You know what I mean? I became my own critic, healthy critic, about what it really has taken in order for people to understand what I've been doing and for people to understand how to replicate and duplicate what I've been doing and people understand how to create success paths and automate. You know what I mean? Do the same thing and do it by going back in your head and asking yourself, "Okay, what were my biggest hangups when I joined my MLM, right? What were the biggest things that sucked? What were the things that I just didn't believe or that I had a hard time overcoming?" My bet is that other people who've joined your downline have had the same question, right. Address those things upfront. Create a success path that directly answers and addresses that concern. Show people even before they join the downline, "Hey, when you join, you get this, this and this obviously from the company, but I personally have X, Y and Z," and it's one of the things that makes our team so different. We have a success path. We have something that actually helps you and walks you along the way. We did the hard thinking for you. All you need to do is major execution. That's it. How cool is that? How sexy is that? That makes you so much more attractive, right, over the other guy who's got the exact same products and exact same service, exact same marketing, exact same websites, exact same company. Does that make sense? If you can do that, that's just another thing you can do and use to throw out there to make yourself different and attractive as opposed to everybody else. Anyways, that's all I've got to say is create success paths. Get out there and figure out what it is that people need to do, step 1, 2, 3 and if you don't know, I guarantee there are people in your upline who would love to help answer that question for you, right, and would love to help put that together for you. Then I would personalize it. Make it yours. If there's videos involved, you be the one doing the videos. If there are recordings involved, you do the recordings. Become the leader, right, and be the face, and that'll stretch you like crazy also. It's really exciting. Anyway, that's all I got for you guys. Be sure when you're sprinting upstairs, not to break toes or anything, but anyways, hope things are going well for you and I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show, go to secretmlmhacksradio.com to submit your question and download your free MLM Master's Pack.
What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. Here's the real mystery, how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Hey, how you guys doing? Hope life's going well for you. Hope you are living it on purpose and being loud and in charge and taking command of your life. Hey, I grew up in Littleton, Colorado. It's right outside Denver. It's kind of sandwiched between the city and the mountains. It's kind of nice because you had the best of both worlds. You have the city on one side, but then also the mountains on the other side. What was really nice about that is that we would go kind of sneak away sometimes in the weekends or even weeks at a time we go backpacking. I know we talked about backpacking a little bit on a previous episode, but I learned to love it. It's not that I ever really hated it in fact, but I actually learned to really like it. I really enjoy it. The only reason I bring it up is because recently I was talking to my dad and we were thinking like, "Man, we should go on another huge backpacking trip." Another one weeker at least or something big, something crazy, something which is challenging and hard. I actually learned to like those kinds of things a lot of the times through backpacking. The crazy things that we would do outside and stuff. I remember there's this one trip we'd put these snow pants on and we are way above tree line. Actually I think I talked about this one before maybe. Anyways, this was a three and a half week backpacking trip. Three and a half weeks and we were way, way above tree line. There's no trees there. Oxygen's really, really low. Super fun. Right? I mean some people listening to this might be thinking, "Steven, you're freaking crazy," but really it's so fun. There's a rush all the time. You're packing all your food in and out. I mean everything you have to survive is on your back and you're way, way in the back. It even takes a permit because you're so far in the back country just to keep you safe if you favor to get life lighted or stuff like this. I love that stuff. Super fun. I'm not in the shape as I was when I was doing all this stuff, but I remember this one trip we were on. We brought snow pants with us even though it was like July, August. We brought snow pants because way above the tree lines was all the snow. You'd get up there and the wind's blowing and you're sucking wind extra hard because the oxygen's low. It was really, really awesome. We got up to this certain spot where there's this big bowl. Massive bowl. Now when you say bowl, really that's like this big, massive, huge multi mile swoop from one peak to the next. We're not talking like a little bowl. I mean this is huge, right? It was packed with snow. Very steep. You could stand, reach out and just put your arms straight out and you'd be touching the side of the mountain. Like that kind of steep peak if you can visualize that. What we would do is we had ice axes with us and we needed the ice axes to get up to the top of the crest of this mountain. It's basically a cliff that you climb. We used ice axes to get up it. It was really fun. We'd practice with these ice axes, wrap them around our arms and such. We put these snow pants on and we would go hauling down. We'd sit down and we'd leave our packs and stuff up at the top. Was it a little stupid? Sure, but this was totally like guy fun. I feel like every guy should go through something like this. We'd sit at the top of this bowl and with this ice ax just start hauling. We'd leave the ice ax. We'd kind of hold it to our chest and lean back. We're wearing snow pants and here's this almost piece of ice and you just go flying down I mean as fast as you can possibly imagine. You pick up speed so quick. You're basically control falling down a cliff. I mean it was so fun. When you're ready to stop, you would just roll over really hard and smack the ice and put all of your weight into the hook and you'd stop in like two inches. It was super fast. It's kind of extreme. I remember thinking like how ridiculous that was. We went on to backpacking in other areas. Especially when we would climb up to that area, I mean just sucking wind like crazy. You're like breathing super hard. Your lungs are like beating super, super hard. You're trying to get more oxygen inside your body than it can get. It's really common to get altitude sickness with this. I promise there's a point with this whole story and everything, but it's interesting because even while we were going down ... That's called clausading on the snow pants when you're shooting down at the ice ax. When we were clausading or when we were hiking up the sides or whatever it was, I was always shocked at how much technique there was to breathing. Just breathing. That one thing alone changed the entire experience for myself or the other people. If they didn't do correct breathing or if they didn't do things to help their bodies acclimate either beforehand or in the middle of the hike or whatever it was, a lot of times they'd get altitude sickness which can lead and hallucinations. It actually can get quite serious. Just that simple thing, breathing technique. What we would do is while we were hiking up, we would exhale like we were a freight train. It sounded so stupid. I'm sure it scared all the animals away and maybe kept us safe in some areas. There was moose and bear and mountain lions and stuff all around us. It was really fun. You just kind of like pierce your lips and go ... Every single exhale super, super hard. At first, it was very painful on the lungs to do that because you're stretching the lungs. You're putting more force on the lungs than the altitude that you're currently at. Does that make sense? Your lungs thought that you're at a higher altitude than you actually were at because of that strategy. It would make your body work harder and it would really hurt at first because your lungs were already hurting, but eventually what would happen was it would become so routine and your body would create more red blood cells. You would actually soak in more oxygen as you'd go up. Now I realize I've been telling the story for six minutes now. The whole point of this is that just that one simple technique is I mean in some cases life changing. Your body would handle it better. Your body actually would take in water when you drink it rather than just get rid of it. Just because you were breathing correctly, so many good things were happening in the rest of the body and the mind. You're able to keep clear of your mind and keep pushing forward even when it's hard. Eventually the burn would leave and you would acclimate. It's the craziest things. Now Steven, oh my gosh, this is Secret MLM Hacks Radio. What does this have to do with anything? It has everything to do with everything. Okay? A lot of people what I've noticed is they know the right answer on what it takes to be successful in MLM. Right now. Right now. If you were to grab a piece of paper ... In fact, yeah, we'll do it. Go grab a piece of paper right now, a pen, whatever is near you and pause and just write down the one thing that you know you need to be doing to be successful in MLM, but you're not doing it. What is it? What is it? Because most the time you know what it is and most of the time it's the thing that we are least looking forward to doing. The biggest thing we're supposed to be doing is usually the thing that actually has the most pain associated to it which sucks, but it's just like the breathing thing. If you take the time to learn, it's going to hurt at first. There's no other way to say it. You are going to be uncomfortable. You're going to be stretched beyond your limits. You're going to stretch beyond everything you do. If you look forward to that and you look forward to the growth, it's actually kind of a rush. I look forward to it every time. I'm excited at the prospect of us going out and being able to go on another week long backpacking trip probably next summer, which is awesome. I know the level of pain that it takes to get there. Those who can handle the pain at first, which always leaves, end up playing the game at a higher level with higher quality "athletes." Does that make sense? You're playing more extreme. Mentally you're getting back more mental goodies than the other guy because they're not willing to go through the things that you are. There's a really great book called "The Dip" by Seth Godin. I love that book. Basically what it says is that every single time you start out on anything, there's always a piece of excitement. How did you feel when you first joined your MLM? There's this piece of excitement. "This is going to be awesome. This is going to go change my life. I'm going to make extra money." Just like, "This is going to be awesome. We're going to go get crazy, crazy high altitude. We're going to see all this cool wildlife. It will be a little bit dangerous, but it's super fun and we'll come out stronger on the other side." There's this piece of excitement ahead of time before we even start. As you start, right, there's this thrill. You're like, "Yes. Woo." Pretty soon always, always, always it gets harder. It's going to get harder and then people start to second guess they're decision. You all know people like this. People that you've created into your downline. People who got sold on the dream, but treated it like a hobby. Every time things get hard, the hobbyists leave. Does that make sense? You need to be careful though when you are working inside of your MLM that you are not treating it like a hobby. It is a business. If you're not treating it like one, you'll know the things that you're supposed to be doing that you may not be. If you're not treating it like a business, the moment it gets hard, which you're probably may have already hit, right, or maybe you're about to or maybe one of those really, really tough periods just kind of ended and you feel like you might be plateauing a little it and you need the resistance in order to grow again. Look forward to the resistance. Understand that that is what actually makes you success and progressive inside this business. You have to turn into the pain. It's was Tony Robbins teaches. Don't skirt around the pain. You turn straight into it and there's always pleasure on the other side of it. It's always funny because the pain is never as long as you were fearing. It's always a little bit longer than you think it's going to be, but it's never as long as you fear. As soon as it's over, there's always pleasure on the other side of it. A sense of accomplishment. It's funny because there are people that you can look at them and be like, "Wait a second. That guy's not more talented than I am." Right? "Wait a second. That guy ..." You know those people. You're like, "How did that guy get so successful in MLM?" You've probably asked that question before. I've attended meetings before. I'm looking around. I'm like, "Hey, that guy did it?" You know what I mean? It's not to be rude, but you're like, "Man, if that guy can do it, like I should be able too." You know what? It's exactly what you might be thinking. You're right. They probably aren't more talented, but they were willing to stick out a little bit of front end pain for ridiculous pleasure in the back. Does that make sense? That's how it happens. If you're able to do that and you understand that that's what's coming, you can mentally psych yourself up and be like, "Okay. You know what? I'm going to go and I'm going to climb a mountain professionally. I'm going to go climb a mountian. What do I need?" You start getting ready. You start getting ready. Don't just start right out. Don't just start climbing a mountain. What do you need? What are the things that you need in order to go and be successful with it? Well, number one what I would do is I'd go find one of your top MLMers. Do you even know who they are? Inside your MLM, who actually are the top MLMers inside your MLM? Who are the top earners? Right? Who are the people who are killing to? Right? Find out who they are. Write them down by name and go figure that out. There's a lot of businesses that die simply by just not knowing who their competition is. Now of course, you're in the same business. Right? You're technically on the same team, but you're also technically competitors. You're competing with that top earner. We all like to talk about the cool success that we've had. I love talking about that I went on a week and a half week backpacking trip. Guess what? It really sucked to the first three to four days. There's so much pain in my feet everyday I woke up. They were throbbing the first 15 minutes I'd walk around. I was walking gingerly. My body was still acclimating to what was going on. It's strenuous. If you don't allow yourself to go through the strenuous parts of it, you're not going to get to the other side of it. Go find a top earner in your MLM. Ask them, "Hey, what are you doing differently that nobody else is doing or no one else seems to be picking up on? What is it that you're offering? What is it that people are getting when they join your downline?" Start watching everything that they do and start watching everything that they're offering. Are they really doing it through home meetings? Are they really? If they are, awesome. Figure out what they're doing different. Anyway, figure out exactly what those pieces are. What I would do is I would list out ... You're going to get some answers, maybe you get a couple answers from one guy who's a top earner. Go ask the next one or go ask the next one, then the next one, then the next one, then the next one. If you start asking all those individual people, pretty soon a pattern is going to start emerging, a technique. Right? Whatever it is. For me, for backpacking, it was breathing and a very specific way to breath. It was painful at first, but made it all so amazing throughout. I was able to acclimate quickly because of it. It's the same thing. Go find out the equivalent of what technique you're supposed to be using that may not be taught by your immediate upline. Maybe they're still new to it also. Go ask the people who are being successful of it. Go find what they're doing. Model what they're doing. Right? Go figure out. Go ask the upline, "Hey, what are on earth am I supposed to be doing? What is it that you're doing that's made you success that no one else seems to be picking up on?" You know what? If you can't for some reason find out or reach someone in your own MLM, any top earner from any company, whoever, just starting asking people who are actually killing it and making an actual living. People who do it full time. People who actually make a living, full passive income on it. You ask those people. Don't ask the people who aren't totally doing it yet, who haven't totally made it, who might still have a full time day job. You know what I mean? Figure out who those people are who are actually doing it. They are walking the walk. You ask those people regardless of the company, figure out what those patterns out and you model after those techniques. Anyway, that's really been on my mind it's because we're going to go backpacking hopefully soon. Just the thought of it. Anyway, hopefully that makes sense. It really is as simple as that. That's how I actually started four years ago, almost four years ago now. I started with that question in mind and I started looking around and I started going, "What really are these top earners actually doing?" That question led me to this whole thing which started Secret MLM Hacks Radio which now automates my recruiting. It totally automates it which is so fun. It's so cool. People join my downline I never met before like routinely. It's not like a one or two type of thing like a lot of people. Anyways, it's been really fun. I'm not trying to get numbers or brag or anything like that, but that question alone I'm just trying to illustrate will make you approach your business differently. Don't worry about freaking business cards or a logo or a slogan. Don't worry about whatever. That stuff doesn't matter. You know what matters right now to make a million bucks? Sales. Just go make sales. How do you do it? Go ask someone who's doing it. It's really as simple as that. Go find out who has the best techniques and model what they're doing. Anyways guys, hope you're doing awesome. I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your own MLM Master's Pack by subscribing to this podcast at SecretMLMHacksRadio.com.
What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us, who didn't cheat and only bugged family members and friends, who want to grow a profitable home business. How do we recruit A players into our downline's, and create extra incomes, but still have plenty of time for the rest our lives? That's the blaring question, an this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. All right, all right. Hey, hope things are going well for you in your life, and MLM life, and everything. A cool thing going on right now is we are about to turn ads on for the show. Got an amazing ads person. I'm definitely going to get to interview her sometime for you guys in the future, so you guys can see how she's running ads on Facebook for MLM topic things. Anyway, she's about the start running ads to the show. That's kind of cool, so if you guys see it just be aware that's what's going on. We're trying to widen the group. What's really fun is the thousands of downloads that are already happening for this show. I think we've definitely struck a cord. Anyway, it's excited. Really, really pumped to have all of you guys be here as listeners. One of the cool things I like to do is obviously engage with you guys. If you go to SecretMLMHacksRadio.com and you opt-in, on the bottom right there's a green button, and if you click the green button you can record a question straight from your browser right to me. Which is awesome. Now one thing that I like to do is grab those, I put them straight inside the episodes like I did a few episodes ago, and answer them live. That's what the plan is. This question comes from Eli Fuentes. Hey Steve, what are the top three most important things we need to know about marketing our MLM? Hey, what's going on Eli? Great question. What are the top three things needed in order to actually market an MLM appropriately? I don't know what it was. It was probably six months ago now, I was speaking at an event in Vegas, and I was all prepared, I was really stoked. It wasn't that big of an event, but it was a good size though. Definitely a big room. I sat down, and I was thinking I was all prepared. It was funny, I sat down in the back just to kind of listen, see what the other speakers are talking about, and it became apparent very quickly that I had prepared the wrong speech. That the actual questions, and the actual things that I could give in order to actually be powerful for these people while I was on stage, I had prepared the wrong thing. It was extremely nerveracking, because I was on very shortly. I pulled my computer up in the back, and what I did is I started writing like crazy. I wrote, and wrote, and wrote, and I was redoing my slides, and I was like oh my gosh I have literally created ... I created this speech as if these people are doing X, Y, and Z, but they're not. They're actually in this whole separate industry. I was like, oh man. I mean, I changed my title slide, the name of the thing, the main points I was going to make, all the stories. I changed almost the entire thing, and it was nerveracking. What I had realized, like I said, it's not just that I had created the wrong speech, but I understood the false beliefs that these people had about what I was going to talk about. I had falsely understood those things. Meaning, I thought that these people had all believed that ... I can't even remember right now what it is. Anyway, the whole point is that I was not being accurate in what these people believed and didn't believe. Does that make sense? It's really, really easy for a golfer to believe that there's a few ways to improve the swing. You know what I mean? People are inclined to several beliefs related to what they do every single day. Just like for an MLM. If someones going to go ... It's very, very hard to recruit somebody who did not already have a preexisting disposition towards MLM, or entrepreneurship. Right? It's very hard to do that. My whole system, everything that I do is all about finding people who have preexisting dispositions towards MLM, and then helping them get closed into MLM by various things. Does that make sense? I realized that I had understood the beliefs incorrectly. The reason why it's such a big deal with marketing is because, all marketing is is education. Marketing is merely just educating people on a new way of thinking. They've got to take on some new beliefs. If you're going to go market an MLM, meaning you're basically saying what education are you giving. Now education can come in the form of stories. It's not like it's a classroom, but it can come in the form of stories, it can come in the form of facts, it can come in the form of a lot of things, but merely it's the transfer of belief. You are literally teaching other people how to think differently. It's very, very powerful. Marketing is awesome. For the number one thing I'd say, if you said hey what are the three things I need to do in order to actually market my MLM. Number one, you've got to understand the false beliefs of the people around you. Meaning, if you're trying to recruit from a group of people you need to understand what that person is believing, even if it's false. Understand what those false beliefs are, know how to counter them, know how to go and rebuild, break, and reframe those belief patterns. Number one I'd say ... It's funny, because that pursuit never really ends. There's an initial understanding you need to gain, but it doesn't really ever stop. You get deeper, and deeper, and deeper into the false beliefs of those people kind of for life. You keep talking to people. That's one of the reasons why even though this whole thing is built on automation, and systems, and stuff like that, it will never be totally automated because you can't take the human element out of it. You need to be able to understand what those ever changing false beliefs are, so that you can change your marketing message. I ended up going, back to that stage example, I ended up going and I was writing. It was so cool, because I actually ended up, I nailed it. I'm not trying to pat myself on the back, but I nailed it. I know I did, I did a great job on the speech, because I changed the message. A lot of the core was the same, and a lot of what I told them at the end to do was the exact same also, but the way I presented it was different. Does that make sense? I hope there's some light bulbs going off here. This is like deep, more hardcore marketing type stuff. As far as what marketing actually is. That's number one. Number two I'd say ... Number one understand the false beliefs of those people you're trying to recruit. Number two, you've got to know how to attract them to you. When I say that what I mean is, you need to learn how to create a new opportunity out of your MLM. Now, I have said that so many times on this podcasts. It's literally because that is the secret. That is one of the biggest secrets of all of this. It's tied in with number one, but you've got to know how to be able to attract people to you. That's rule number one actually of the course that I'm building. Rule number one is they come to you. I don't go to family and friends, I don't beg them to join. If you're into that power to you. I hate that stuff though. I can not stand it, it drives me nuts, because it makes the individual prone to feeling like the business is more important than the relationship, and I have done that before. I'm speaking from experience, where I know I have offended people, very close people to me because of that. So, I'm not even willing to go there anymore. Cool part of that is that now I had to figure out how to attract people to me who weren't family and friends, who weren't hot market, or warm market. Does that make sense? Who weren't right next to me in my own network. It's exciting to say that it's totally worked. Number one you got to know what the false beliefs are of those people, and number two you've got to be able to know how to attract people to you. Whether it's through a product, whether it's through some value you're giving, whether it's through some consulting, whatever it is. You've got to know how to attract people. Most of the time it's easiest to do it with something free at first, and then do something paid in the back. That way you can kind of qualify the lead a little bit more, and get more quality people. Number one false beliefs, number two attract. Which means you got to create an offer. Then the third thing, as far as marketing, I actually just kind of said that. I just led right into it. If number two is attracting with free stuff, number three is all about getting paid to prospect. That's like the holy grail. If you can figure that out, holy crap the worlds yours. Everything gets a lot easier. If you know how to get paid while you're prospecting, meaning you get paid regardless if someone joins. I'm excited to say I've done that over the last year, and it's super awesome. Not trying to toot my own horn, or say how awesome it is. I'm just letting you know, and letting the listeners know that it's possible. It's not crazy actually either. I'm not a coder, I'm not a programmer. I'm an okay marketer, I love it. It's so fun. I'm an okay stage presenter, although I love it. It's awesome. Really where I excel in is just not giving up, just stop giving up and you won't have to keep starting over. Number one understand the false beliefs of those people you're trying to sale to, the people you're trying to recruit. Number two you've got to understand how to attract those people to you. One of the easiest ways I do it is just by giving away free stuff like crazy. Then pretty soon that builds an audience around me. Then number three, figure out how to get paid while you prospect. Figure out how to create another revenue source out of the existing one. Does that make sense? That might not be the answer you were thinking that I was going to give, but that's exactly what I would say. Anyway, you understand those false beliefs. If you understand the false beliefs you'll really easy be able to figure out what kind of free thing to create to attract people around you, and if you know how to attract people around you it's really easy to take one of those elements and turn it into a paid thing. Does that makes sense? Hopefully that helped Eli, hopefully that helped everyone else who's listening. Again, if you have a question you would like to ask, and you want me to answer, go ahead and ask it on SecretMLMHacksRadio.com. Go ahead and opt-in, and then on the bottom right just click the button and start talking, and it'll shoot the email straight over to me with a recording of your question. All right guys, talk to y'all later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to SecretMLMHacksRadio.com to submit your question, and download your free MLM Masters Pack.
Hey, hey, what's going on, everyone? This is Steve Larsen, and you're listening to another episode of Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hey, guys, this is a bit of a different episode. What I did is I went out and I found a guy who is a honestly spectacular individual. He is rare, meaning, he's gone out and he has made seven figures in traditional business, and then he made another seven figures inside of MLM. What's kind of cool is he's going to go through and teach. I asked him to come on this podcast and teach some of the strategies that he's been using. Does that make sense? So he's going to go through and he's going to show, number one, some of the strategies that he's been using inside of MLM to grow a downline that honestly it's run like an actual business. He doesn't recruit people personally anymore. All he does is teach his other people how to do that. Does that make sense? He has embraced this idea of duplication. He's embraced this idea of recruiting people the right way without ... Let's say you are talking to family members and friends. How do you do it in a respectful way? So he's going to go through some of those things with you as well as one of the most powerful recruiting strategies I've ever heard. So anyway, kind of sit back. Relax a little bit with this. It is a little bit of a longer episode, but I think this interview is going to be powerful, and I think it'll be ... This is technically the first interview of this podcast, and I plan to do a whole bunch more. I have in my other show, but, anyway, this'll be a good one, and excited for him. His name is Jon Penkert, and he has actually pulled in through his downline over half a billion in revenue, and he's done this kind of stuff several times. He knows what he's talking about. So anyways, very, very honored to have him on the show, and let's dive right in. We have a very unique opportunity to hear from honestly one of the most brilliant people I've ever met. I actually only met him probably only a month or two ago, but right off the bat I could tell something was different. I have on the call with me Mr. Jon Penkert, who alone inside of the MLM industry, he's one of the top income earners. He's one of those rare guys that has done both seven figures in regular business but also seven figures in the network marketing business. One of the things he's taught me is that most people only recruit two and a half, one, two to three people into their MLM business ever, and to say that he's done, which is true, over 500 million in his own downline is absolutely amazing. So anyway, I'm excited to have Mr. Jon Penkert here with me. How are you doing, man? Hey. Good morning, Steven. Thanks for having me on the call. It's a privilege to be speaking with you. I'm really excited that you're here. This is a very unique take. Most of the time when you hear the word "MLM," I'm sure you were the exact same, you kind of tend to run the other way. Most people do, anyway, and I know that you've have figured out, though, the way that this whole thing works. But before we jump into that, I actually wanted to ask, how did you get into MLM? I was an entrepreneur out of college and moved to Southern California. I wanted to take advantage of the business opportunities there and leverage my skills and my degree. When I arrived, in California, it's kind of the mecca for network marketing. I never really heard of MLM, and so a friend of mine invited me to a meeting, and I was very skeptical. It just seemed too good to be true. Sure. I couldn't believe all the money they were making, and so I was like, "Man, I got to check this out. And it's funny. You say that people run from MLM. What happened is I started getting involved in network marketing, and then people started running from me. Exactly. So I learned very quickly that this MLM business, it's rife with problems, and you end up losing a lot of your friends in the beginning because you don't understand what's required to be successful. You don't understand the key ingredients to network marketing that make successful champions are no different than any other facet of life, whether it's business or music or sports. There's a formula to success, and once you figure that out and you embrace the formula, then guess what? You begin to have the success that you long for. Did you know what that formula was when you first started? No. As a matter of fact, I have about 10 years of pain, which means failure. I learned that success is built on the back of failure, and I certainly, I used to tell people, "I'm the biggest loser in network marketing because I tried everything and did it wrong." So I got about 10 years of pain before I figured out, you know what, there's got to be a smarter way to do this. That's amazing. So when you first joined, though, I guess, what happened? Where was all that kind of failure? Most people don't talk about the failure parts, but I think we can all relate to it. Well, I don't fail small; I fail big. I joined a company. Back in the '80s people in California were making $30,000 a month in network marketing, and there was a company called Fund America. You can research it. It actually is the case ... all the case law studies. It changed the industry because back then, you paid a lot of money for your membership fees. It was high membership fee to get involved in these clubs, these MLM clubs. And the federal government shut them down for illegal Ponzi scheme, and so the big boys like Herbal Life and Amway, they all went to school on that, and they changed how they come to a market. So all the case law for network marketing was really centered around that Fund America. You can do the research on the lawsuit. It turned out they came out on the other side nine months later innocent and not being convicted of a Ponzi scheme because it wasn't, but it ruined the business opportunity, and all the downline had dissipated. So all of us had got involved and began to build saw the rug literally pulled out from under us and what we thought was the biggest opportunity of our life, and we're all going to become millionaires, and the truth is you realize, you know what, if you don't have experienced leaders that have set a foundation to do it right, you're going to get taken out, and there's a lot of examples of that today, but the case law began with that Fund America opportunity that I was knee-deep in and got the rug pulled out from under me. So you came in while that was all going on, then? Yeah. Actually I had the misfortune of coming in at the end. I got all my guys in, and we started running right as they closed the doors. Oh, man. Oh my gosh. So did you pick up and go obviously to somewhere else, then, I'm sure? Yeah. Then I got into a couple other companies. I tried to travel industry is big in network marketing, and I tried supplements. That's also big in network marketing. The number one product in network marketing is weight loss. We live in a culture that suffers from obesity. And everybody wants the quick fix. So there's a formula to losing weight, but everybody wants to take a pill, often times in network marketing companies begin with weight loss. It's very common. The problem with weight loss, for those of you who are in weight loss know that 90 to 120 days into the journey, people do one of two things: They lose the weight and get off your product, or they don't lose the weight, and they blame your product. And you lose your residual income oftentimes in weight loss because people don't stay loyal to the product. So weight loss is a tough way to create residual income. Interesting. I mean, so that is fascinating, then. So did you deliberately steer away from that? I mean, obviously you're asking questions that most people who are brand new in MLM like never ask. Those are an awareness of the economy, and the market, and what's selling and what isn't. It's through the roof. It probably wasn't like that at the beginning, though, I'm sure, was it? Well, it's not. I mean, when you look at an opportunity, most people get involved in an opportunity because it's based on hype, right? "My really good friend found the product they love, and now I love it, and we're going to get rich together, and we're going to do network marketing." Those are not good reasons to join a network marketing company. Unfortunately, that's how most people get involved in network marketing, and then when they don't make the money, then they're like, "Oh, what happen?" So there's like five pillars of things that are important in network marketing. For those of your listeners that want to do the ... I was like, "Where do I find out about how to be successful?" Harvard Business Review actually has a study on MLMs and what it takes to be successful. Go read it. Google it and find out here's the key ingredients that you need to be successful in network marketing. It's out there. It's not a secret. That's fascinating. That's fascinating. So you go into was it Fund America? And they go, and they kind of go under and go through all that big stuff. Then you transfer to another MLM. Were you successful, you'd say, in that one, or were you kind of still learning what it took to be successful with it? Yeah. Well, I mean, I had I'm a Type A driver, and I'm very successful-oriented, so I'm a guy that I'm going to just try to make it work. And so I've done a lot of network marketing opportunities, but where I had the light bulb moment, the aha moment was when one of my friends, I said, "Hey, get involved in this one. We're making a lot of money, and we're driving the new cars, and we're doing all this stuff." He looked and me and he said, "Jon, you always get the car, but none of the rest of us do," and that was where I went, "Wait a minute." Powerful. "It's not about how much money I can make or what I can do. I want to find an opportunity where I can mentor people and help them drive the new car." So that was a paradigm shift in my thought process. I said, "You know what? I have to look for something. There's a word that is abused in network marketing. It's called 'duplicated.' I got news for you guys: Everything duplicates. Success duplicates and so does failure. So if you're using your influence to build your network marketing business, it's not duplicatable and ultimately will fail because your people don't have your influence." But if you have a system that people can follow to make money, the system will duplicate, and then you have an opportunity in network marketing to create a sustainable residual income. So the system has to duplicate. You can't just use you influence. And that's when the light bulb went off for me. I said, "You know what? It's not good enough for me to be able to do it. I have to enroll people on the journey and will help them actually accomplish their goals." That's huge. So from that point on, you went for it and just noticed it. I mean, it's got to be a system that's duplicatable rather than you being duplicatable. System-wise what did you go create? What was it that you knew you had to go do? Well, the first thing that I do when I look at a network marketing company is I say, "Look, I need 90 days to see if the system duplicates," because once you begin ... Most people make the mistake of measuring their success on their sign-up bonuses: "I went out and got a few people to sign up, and they got some people to sign up, and in the first 30 days, I made $3,000." That's not a duplicatable system; that's a sales job. And so the money you make on the front end isn't as important as if I sign you up, Steven. How much money do I make on you four months from now when you're on autoship? That's the key because if I want to residual income, it's not your sign-up bonuses, but it's your monthly autoship that creates an income for me. Now, if I have a product that doesn't have a monthly autoship component, you can't create residual income. So it's got to be something that you need or want every month. Most people will buy something for a couple of months. But is it sustainable? What does that mean? Is it something that as a consumer six months from now you're still going to buy, because if you're not going to buy it, then I don't have a residual income stream. So I always measure the opportunity not how much money do I make up front, but what kind of residual incomes am I making on an autoship function three, four, five months out? And then I look at the percentages of growth. If my growth percentage is there, then I've got something, not the paycheck. If you look at your paycheck in the first two or three months of any opportunity and measure the long-term viability, you're making a mistake. Fascinating. So 90 days to prove the system. Got to have the monthly autoship as a component, so the MLM let me choose. What other components should people look for when they are choosing one? So there's a saying in business. Remember, I'm a ... One of the things that made me successful in network marketing is realizing that my entrepreneurship business skills in traditional business, they don't translate will to network marketing, and so when you try to bring you skill set from a traditional business model into network marketing, it doesn't work. It doesn't translate- Like what? What do you mean? ... until you h- ... Well, entrepreneurship requires a skill set where you have an ability to take risks, and make very quick decisions, and cut your losers fast, and leverage a skill set more than a system. And so you try to bring your skills into network marketing, it doesn't work because why? You're managing a volunteer army. Nobody works for you. It's like a sports team. Everyone's part of the team, and we want to win together, but since no one works for me, I can't hold them accountable. I have to motivate them, which is why network marketing oftentimes leverages self-help, right? Become a better version of yourself. Work on yourself because the stronger self you have, the more people you're going to lead. Fascinating. So it's all about the motivation, then, for that. I didn't realize ... I mean, I knew that, I mean, MLM is kind of like biz op wrapped around ... with the personal development wrapped around it. But that's a fascinating way to describe that though. I've never thought of it that way. So, let's look you said, "What's important? What do I look for?" Sports parallels business that parallels network marketing. What am I talking about? Leadership is the number one thing that has the biggest impact on your success. Why is that? Because the rate of the pack is determined by the speed of the leaders, and it doesn't matter if you look at successful sports teams or business or network marketing, you got to have good leadership. So that's one of the things that I leverage going into an opportunity is are the leaders experienced? Are they just a bunch of guys that found a product that have never run a marketing company? Or are their leaders proficient at the global business model? Because, listen, you guys, today network marketing is the business model of the 21st century. There is no greater. And what you are going to get paid to do is monetize networks that you build globally, not networks locally in a local market, but your ability to sell products and services globally in a global marketplace, which means what? Language conversion, currency conversion, you monetize global networks, you want to be with a leader who's done that before, somebody who's opened up other countries, someone who understands logistically how to deliver products into those countries because you can have the greatest product in the world, but if you don't have a leadership team that can deliver, you're going to end up with a lot of unhappy customers. So what are you doing to train people below you to become leaders? Because that, like you said, really does seem where all that duplication is even possible. Leadership, I have my own philosophy on leadership, and in the leadership circles, I've studied leadership, and there's a great argument in leadership, and it's are leaders created or are they born? They go back and forth on that question, and the truth is it's neither. Leaders aren't born. You're not a born leader, and you can't just choose someone and create a leader. I like to look at leadership one of two ways: You're either a cheerleader, which sits at the back of the room and encourages everybody to be the best they can be, and go out there and charge, and go do it; and then there's the servant leader that says, "You know what? I'm going first. I'm going to go, and go across the river, and swim across, and make sure it's not dangerous, and make sure it's attainable. Then I'm going to encourage my people to follow me." So leaders are neither born nor created; leaders are chosen. And the masses will chose to follow you if you're cutting the path, and doing the right things, and having the success. Success attracts success. So as a leader moves forward quickly, there creates a vacuum that people will follow. So my definition of a leader first and foremost is the visionary who's following the path and setting the right example. And the people will follow. That is definitely the best definition of leadership I've ever heard, okay, a cheerleader or a servant leader, and you're chosen by others based on you cutting the path and being an example. Wow, that's amazing. So you go out, and you're teaching others to do that obviously, and that's, you know, because you've chosen an MLM with the monthly autoship and you have to develop new skills, you now have the potential for actual residual income. What are you doing to actually find people? It was fascinating, you told me when I first met you, man, what did you say, the average person recruits only like 2.3 people in their life ever? Is that what the stat was? Yeah. Well, the industry standard, and, look, these are standards. Jim Rohn is a great leader and champion of network marketing, and you can't beat the system, and the system says the average person is going to recruit 2.5 people in their career. So what network marketing companies try to do is they try to attract the superstars recruiters that are going to recruit 200 people, but just do the math. Eventually if you have a system that requires the average person to recruit more than 2.5 people, for instance, well, you're going to set them up to fail because you can't beat basically the laws in network marketing. Interesting. So one of the other pieces you taught me just floored me. I mean, I just was blown away by the strategy. Do you mind jumping into it? Now, I actually before was, before I did any marketing, I actually was going into CIT. I was going to be a programmer, and I was learning about these things called binaries, but you dropped that word, and it meant something totally different for the MLM world. Do you mind describing what it is that you were sharing with me? Well, let's take a step back. The one thing that's consistent in life is change. Change is always going to happen. If you would've come to me 10 years ago and said, "Jon, I got an MLM, and it's a binary. Will you join?" I don't want to join that because an old-school definition of a binary, the way they set them up really hurt people, and so the fairest comp plan was the uni-level. There's matrix, and there's different comp plan styles, and different hybrids, but all of the legacy companies ran a uni-level platform. But the truth is in a uni-level, you got to bring your 20 friends into a room, get them signed up, push them out, and say, "Go get your own 20 friends." That's how I make residual income, but you got to go to work and get a job. That really catered to the type A drivers who could recruit, but it doesn't help the average person. Why? Because the average person is only going to bring in a couple of people, and now you need a front line of 20. So it begins to unravel. Now, I say that; I made a lot of money in uni-levels, but today the hybrid binaries serve the masses the very best. Why do I say that? Because if you have a system where the average person is going to get 2.5 people recruited, and you have a three-legged system, four-legged system, five-legged system to be successful, you're setting yourself up to fail, but if you have a binary system, which is a two-legged system and you're building a team, and 100% of the people, as the recruiter, that you bring in either go into your left team or your right team, that means each person benefits from not only your ability to recruit, but I've set them up to succeed because their 2.5 people does what? It qualifies them, one left, one right, and now they have a least a half a person overflow into their downline. So now every person is adding to the success of the system, and the system supports the 2.5 people they're going to get, if that makes sense. I know sometimes when you talk about numbers, people get a little foggy, but that's the reason the binaries today are the best leverage point to create residual income. So, for example, and just so everyone understands on who's listening as well, my first month of MLM was a classic example of ultimate failure. I did a great job of recruiting people. I literally went down Main Street and I recruited 13 people in that first month, but I spread them so wide. They were out all over the place, and you're saying that's not what I should do, right? Yeah. Let's look at it: I like analogies in life, and if you take a very large room and you have all of these light bulbs that are lighting the room, the light source defuses the light, and it lights the room. But that's not maximizing the energy. Laser beams maximize the energy, so if you took all the light and you focused it into a small beam, you could cut steal with it. So when I'm running a team as a leader, I want to maximize their efficiency, so I don't want them focused on 10 legs on their front line. I want them to run this business with maximum leverage. So a two-legged systems does what? It focuses their time and energy in basically two streams. So you're not diffusing your energy; you're focusing your energy, and your teams can run faster. So you're saying, just in case people don't understand also the lingo or jargon, you said only two-legged, meaning I'm only going to put two people directly below me, right, and then try and do that for the people below them also, right? Yeah. In a binary system, I sign you up, Steven, and you go get two people, one left, one right. They get two people, one left, one right. Now when you get the third person in the business, it has to go under Team A or Team B. So now what's happened is those people that have joined you in the business opportunity, they take advantage of their upline, your ability to recruit to help them build their residual income. That's powerful. That's what J. Paul Getty said when he said, "Look, I'd rather have 1% of 100 people's energy than 100% of my own." Right. I want to join a team of leaders that are recruiting because I'm going to bring my two people, and my people are going to bring their two people. But then you've got the overflow, you have an opportunity now to gain the advantage of your upline's recruiting ability, if that makes sense. Yeah, it really does, actually. That's fascinating. When you were saying that all binaries are not created equally as well, I guess compared to what you just said right there, could you show what a bad binary would look like? Well, I hesitate to step into that because there's a lot of people that make extraordinary incomes in uni-levels and extraordinary incomes at what I would consider a bad binary. There's good binaries and there's, let's say, better binaries, right? Sure. So I look for best in class, and there's a series of things that are qualifiers that will tell me, is this a good deal, or isn't it? You know, honestly, I'm going to step aside for a second, you guys. Look, you don't do this business by yourself, and part of when I lead people, I tell them, "Look, you're a sum total of the five people that most influence you. Who are the five people that surround you?" My life is no different. I've got very good leaders around me that I consult with, and so when we look at a comp plan, I don't look at it by myself? I get my business partners to pick it apart as well because I'll only see certain deficiencies, but I've got guys that they break it down, and they go, "Look, here's why it'll succeed, and here's why it won't." So I don't just rely on my own ability to analyze. I've got strong partners around me, and each of you should do that. Who are your upline, your upline's leadership, and the downline, the people that you're attracting into your business? You have to surround yourself with strong people, and that's a business acumen issue that's not just MLM; it's good business. Now, you've completely opened my eyes to more of these; the way you run the business, it's fascinating. Even the fact that you said, "I have a business card. Why don't you have your own business card to hand out to everyone?" You run it really cool, man. It's like so awesome. I don't have a business card because I want my people to trust me. As a leader, if you lose trust, you lose everything. And so when I go into and speak, I'll speak in front of rooms of 20 people and 2,000 people, but what happens is people come up to me and they say, "Hey, John, I want to join your team. I want to be part of your deal," or, "Do you have a business card so I can contact you?" I'm not there to recruit my people's people. The only way you get ahold of me is really through one of my leaders. So I don't have a business card because I'm not looking to recruit anybody. The other thing is what I've learned in the business as well is even if I come across a cold prospect on an airplane, if I give them my business card, I have a 100% chance of them never calling me. They just don't follow up. But if I say, "You know what? I don't have a card, but let me get your number, and I'll follow up with you," now I've taken control of the relationship. It's amazing how I always have a chance to follow up with them if I don't give them a business card. So it's part of a business practice, but it's also a part of my leadership where I don't want people thinking I'm going to cross-recruit their people. I work for them, and when I'm in one of their business meetings, then you can always contact me through them. If they want to give out my phone number, they can, but I really ... That brings up kind of another subject that you ... I'm going to keep rambling here because- No. I love it. Keep going. ... what happens is as you build these teams, I've only recruited best effort between 30 and 40 people in any network marketing company I've ever been in because once you start building a team, I start working from my downline, so when I go into your home, I meet your 20 people. Guess what? There's two or three of them that want me to help them build their business, and I meet their 20 people. So the masses that I've created, I've done one person at a time, partnering with them and building their business. So I don't have to recruit a lot of people personally. All I have to do is be a leader and work with my downline. And the masses will come if you do that. Yeah, it's great. It's absolutely great, and so if you go out and you have that servant leader attitude obviously that we've been talking about, and ... Anyway, I'm taking huge notes right now, just so you know, and I'm drawing circles around all of the key pieces and putting it together because this is really awesome. I hope all you guys listening are doing that to. I do that for everyone of the people I interview, but this is really, really interesting. So if I'm brand new in MLM, brand-spanking new, or, say, I just joined a new one, or whatever, what would you think, what are the first key pieces you'd have me do as a new person into an MLM? Let's say it's in the chosen one you like where there's a binary with it, there's autoship. All the pieces are in play. What would my roles be? I would seek as fast as I can all of who's in my upline and who the leaders are, because the upline leaders are waiting for their phone to ring with their downline because they want to work with them and they want to help build the business. You might as well leverage their experience because I guarantee your two friends that you bring in, they don't know anything more about the company than you do. So the closer you can get to your upline leadership, the better that it is. I'll tell you what I wish. Here's what I wish I would've done, and for all you guys that are new to the business, I wish when I was out of college I would've gone and looked in ... The DSA today, there's about 20 to 22 legacy companies do over $1 billion. We're in an industry that does $130 billion globally. There's about 20 companies that actually do over $1 billion, but I wish that I would've found a product that I really liked and believed in and then joined the legacy company, for a couple reasons: because then I would've learned the successful tactics and strategies of a network marketing company, and I would've got connected to leaders in the industry because if you think that five years from now somebody's not going to come up with the latest and greatest something and turn it into a network marketing company, you're wrong. The relationships that you build will sustain you throughout your career. So I wish I would've just gotten involved in really good companies, and learned sound principles, and met amazing leaders because that's what network marketing is about; it's about connecting great leaders. So any of your listeners, go find a good company and get involved with them, not because you ... I hope that you spend the next 20 years with them, but you probably won't because the truth is when you're looking for a good network marketing opportunity, the one thing that I cannot teach or coach you is something called timing. The timing it in those companies honestly was 20 years ago when they started, right? Now you're not going to create ... It would be a rare person, you know, somebody probably will prove me wrong, but the average person isn't probably going to get in there and create an extraordinary six-figure income become they've had their run. So I want to look for a company that's been around for a couple of years. They've got their groundwork underneath them. They're doing $40 to $50 million a year, and they haven't hit momentum. The key is pre-momentum, and you'll get that in the Harvard Business Study Review when you read it. You want a company pre-momentum so that you're the one that is building the legacy income. When they do $1 billion, you help them grow from $50 million to $1 billion. So that's what you look for is timing. That's the one thing that you can't teach or coach is to be at the right place at the right time. That's interesting. Do you have any tips for on how you find a company that's pre-momentum? Very difficult it's you got to keep your ears open and be connected to a lot of people, which is why I said, you know, if I was ... A great opportunity for even college kids, I think every college kid, the skills that you learn in network marketing will carry you through the rest of your life, and so go out and find a good company that you believe in the product, and get involved, and learn how to create these residual incomes because it's those people that you meet that are going to introduce you to the next big run. Yeah, and I appreciate it. That's the advice you said if I was brand new. First know the leaders. Know your upline. I never took time to do that my first round at it. Then I joined one seriously just because my buddy was in it. It's the exact opposite of what you just said I should do. Went into that four years ago. Pretty much every entrepreneur I know is out there, whether or not they'll admit it, has been part of an MLM. And it's such an awesome career. It's a great place to go to, but the problem why, the reason obviously why a lot of people have bad taste in their mouth is because some over-eager upline person turned around and badgered their family, and badgered the friends, and honestly hurt some relationships. So how do you actually recruit, how do you get to getting leads in this industry without actually hurting those relationships. You know what I'm trying to ask? That was poorly worded, but ... So what happens, oftentimes people get in these network marketing opportunities, they look at it as a get-rich-quick scheme, right, like, "How can I make money off of you and your friends?" Then they get disappointed because that mindset fails them. It's really not the servant leader model. So when I talk to people who have been hurt by network marketing, and we've all been in a marketing company, it didn't work out for lots of reasons. But I always tell them, Zig Ziglar I think said it best. He said, "Give enough people, or create enough people, or create enough opportunity for people and give them what they want, you'll end up getting what you want." So what I've learned in network marketing, especially if I've dealt with someone with experience, I'll say, "What are the things that your upline didn't do for you?" I teach them to be the upline that they wish they had, and so people resonate with that. They realize, "You know what? If I do the things for my downline that I wish my upline had done for me, I'll create extraordinary success." Again, that's that leadership model of leading by example and not being a cheerleader. I'm going to get in there and do the hard work with them because together we can do great things, so that's really what I try to get people to focus on when they have bad experiences in network marketing is, "Hey, lets you and I be the leadership team for your downline that you wish you had." So be the upline that you wish you had is my best practice. I appreciate that answer. I actually very strongly do believe in an element of business karma, and if you go around, and you start trying to help people, and you put out legitimate value out there, it may not happen all at once. There's got to be this mentality of dropping your anchor and not moving forward for awhile. It's not a get-rich-quick thing. But eventually you do get what you'd like, and it'll come and almost be surprising overnight, just kind of show up. That's great. What people don't realize, that you attract what you put out there, so if you don't like what you're getting, take a step back and look at what you're putting out. I guess, do you have any last pieces of advice for someone who, let's say they are in one. They like the product. There's not really a whole lot moving along. What should someone be involved in daily, those tasks, those rituals that keep them engaged in the process? The biggest thing that I can do for each one of your listeners is, you guys, take a deep breath and look in the mirror because the number one quality that drives my business overall is a belief in yourself. You have to believe in yourself. So find a company with integrity, with a great product and a good comp plan, but then look in the mirror and go, "You know what? You are at the right place at the right time. You were chosen for this opportunity," and go get it because I can't stop a person that 100% rock solid belief. They will go out and break every barrier out there if they just believe. As a leader, most often all I do is get people to see that they have everything that they need to succeed. They just have to believe and go do it. Very enlightening, very fascinating. I appreciate that a lot. Now, you've obviously mentioned you don't have a business card, and you work with the people directly under you. If people wanted to reach out, or learn more about what it is you're doing, or some kind of action follow-up after this podcast, where should people go or what should people do? Well, Steven, I totally appreciate and respect you, and I'm glad that you invited me to be on your broadcast. This, for me, was really a favor to you. It wasn't an opportunity for me to recruit. I don't think I'm that great anyway, but- Lies. ... I think that if you find out who I am and what I'm in, and you want to get involved, I would say embrace a local leader in your local market that's on my team. That's great. I'm not here to recruit people. I'm just here to support, so if they want to reach out to you, you know how to get ahold of me. So let's work it that way. Sounds good. We'll do it that way. Awesome. Jon, thank you so much. I appreciate that. This has been fantastic. It's my absolute pleasure, and I look forward to working with you in the future. I'll tell you something: In life, when you get two people, I love the mastermind principle, and you get two people, it creates a third more powerful mind, and you can change the world getting two people committed, and believing in themselves, and moving in the right direction. So I thank you, Steven, for what you bring to the table and your commitment to success. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.
Woo hoo, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh yeah. Here's the real mystery, how do real MLMers like us read and cheat and only bug family members and friends who want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question in this podcast we'll give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. Hey, I still jam out to my own intro, I love it. Had a lot of fun making it. Hey guys, I'm glad you're here. It's been a busy week. A lot of stuff, busy weekend. A lot of stuff has been happening. I pretty much spent the entire weekend either filming or preparing to film. What I've been filming is if you guys have been following this podcast at all, you know that I have a really awesome course coming out that basically helps you learn how to automate the recruiting process. It actually literally helps me automate the down line duplication process, pretty amazing, but in order for you to actually do that, there's a lot of elements you had to go through. Anyway, what I did is I spent a lot of time this weekend getting together. I actually printed out these massive three foot by three foot boards and what happened, it was about a week ago I stood up and I was like, "Hey, I'm ready." The course is ready to go, this whole thing has been in beta for the last year. Now, great results, had a ton of people get recruited to what I do without actually me even talking to them. I mean, the process works, I know it works. What I've been doing is just putting into a format course-wise that is easy to digest but then also go and apply so that you can do the same thing. I was like, "Hey, I'm ready to do this." I set up this home studio. I told some of this to you guys earlier but I set up my home studio. I got a few softbox lights and got my camera set up. I've done this several times before in creating info products and such. This time it's a little bit different though because I stood up and it was like, there's like a big brain fog. I was like, "Something is missing." The framework is missing. I understand, I was like, "Hey, I know each of these modules are going to be about but what ... How should I start this? What's the thing that's going to help everyone understand?" What I did is I sat down and I acted like a kid, I'm a kid at heart till I die and I started drawing and I drew out a picture that represents each one of the modules. It became so much clearer, holy crap, to both teach and I know it will be easier to understand and it will be easy, you know what I mean? Anyway, super exciting, very, very exciting. What I did though is first I drew them out. I'm not an artist at all, right? I just grabbed a legal piece of paper, a legal pad, and just drew it all out and I made the graph and I was like, I should go find some graphic artist to make, basically to draw out these images, hand draw them and try to make them at least look somewhat good. I went through and I just could not find anyone good. I went through and I was like hiring this person, hiring this person, I was on Freelancer.com just like hiring out all these people and it was terrible. Finally, I found some guy. He went through and he sketched it out and with literally hours to spare I went over to Kinko's and I print these massive three foot by three foot board so anyway it was a long story but that's what's been going on over here. I just barely filmed the intros to each one of these modules and I'm super excited. It was cool because every single time, this is why I always encourage anyone who's done MLM to go start publishing and I know I've said that before in a very recent episode but when you do so, you learn your craft so much deeper than if you just kept it inside your own head. The ability to go teach somebody else, here's an example, I was in the army for a little, all right? There was a guy, we're out shooting one day, we were shooting and we're practicing, we're holding our M16s, we're out there, we're shooting and that was a pretty good shot. I only missed a few rounds when I was at basic training and I won a phone call home which was cool. I won the phone call home. I shot, I wouldn't say a ton but I did shoot quite a bit growing up and I always had a fascination with guns. Anyway, I was shooting and I was in the army. I'm shooting and I hit my targets, I got really nice grouping and the guy next to me, he's not even hitting the paper. I was like, "Dude, are you okay?" He's like, "Yeah, I don't know what's going on, man." I look over and he's like, "My gun won't fire, man. My riffle is not shooting." I was like, "What is going on?" I was like, "It's so weird." I look over at him and we're really, really close to each other so every time he shoot, the little shells and I promise that I'm going to a place with the story, okay? Just bear with me for a second. Every single one of the rounds would hit me in the face and they are hot, they're coming out of the chamber basically, they are right out of the magwell. They come and they hit me in the face from the guy on the left, that's the way that you eject and I notice that the guy to my right, there's no ammo coming out. He was not shooting. I look over and he's like, "What is wrong, man?" He's getting really frustrated and I look and his magazine is not only upside down it's also backwards. The bullets were literally facing him. I was like, "Dude, what are you doing?" He's like, "Oh, sorry man. Okay, sorry about that." He's really, really embarrassed because he kept acting all macho like he knew what he's doing and so I helped him actually load his weapon. He start shooting, he start shooting and he's literally not hitting any of the paper at all. I was like, "What is going on?" I lean over, I was like "Dude, are you okay? You're not even hitting the paper," let alone any kind of grouping. He's like, "I don't know what's happening, man. I'm looking through my sights, I'm seeing it all," and I lean over I was like, "Man, the front sight is up but the back sight isn't," which basically means the back is all free flowing I mean, the bullets could go anywhere at that point, right. I was like, I have flipped up that back sight and he start shooting and he's still not hitting the paper. I was like, "What is going on?" I look and his settings are set to 500 meters rather than 300 meters, basically it means these bolts are lobbing way over top of the paper. I was like, "What the heck?" You know what's funny though is the process of me doing that, of going side by side with him like that. I learned my own riffle even more deeply and I already knew those concepts but because I was able to teach, because I was able to be a coach I was also able to understand more of my own craft. When you go out and you start teaching people and you start telling people about the MLM, you start saying, "Hey, this is amazing. This is something, it's very, very helpful for you to go start publishing," because you learn with your own thing and so that's what happened I mean, the last few days especially. I was standing up in front of the camera and I was like, "Hey, I got this cool thing coming up," anyway, I finally got them printed out in these massive three foot by three foot boards. It's really, really helpful to do that. The first module is all about how you become attractive, it's all about how you attract people to you through several different ways. In each of these modules are several hours. They are massive, they're going to be really, really helpful, they are super cool. I'm really excited to make them. The second one is all about how you get paid to prospect so even if someone doesn't join your MLM, you actually get money. I'll tell you, from personal experience, with no ad spent last year, this system made for me 50 grand, $50,000 even when someone didn't even join I was still getting paid. It's going to show you how to do that, how do you actually get paid when you prospect people. The third module is all about how you actually duplicate yourself. What actually is it that you need to do in order to become duplicatable, such a good module. Massive, anyway. No one teaches this stuff, this is why I get so animated about it because I don't know, anyway, whatever. Module four, what I'm doing is I'm showing more about down line management and simple tweaks you can do both to your culture, both to yourself, that will keep people with you longer and keep them engaged in your process but then also specifically how you can, there's a really easy way to rob your down line that most people don't think about and I want to show you how to not do that which actually results in more money too, which is awesome. Then, the fifth module that was all about how you, I call it pick up your megaphone. Anyway, I don't want to jump more into that but anyway so I'm super stoked so there's a picture now for each one of these things. While I was teaching, my own craft became more clear to me. It happens every single time. It's kind of a roundabout way of me bringing this full circle so I'm sorry, I know, kind of been scatterbrained all over the place for this episode but I learned that there's really only two currencies that you have in MLM. There's only two. There's only two advantages you can really have inside of MLM, right. Here's number one. You guys obviously know this because it's something I talk about all the time, you have the same product as every other person. The exact same marketing, same messaging, same website, same scripts, literally you get MLM and it's broken out of the box. In my opinion, very strong opinion, very backed up opinion, MLM is broken out of the box. You get something that's pretty broken. Number one, one of your currencies, one of the things that you have that's a value the others are not going to be able to have or not have as easily or something that makes you stand out. One of your currencies is your ability to take that MLM and turn it into a new offer. How can I make and make it seem like if I join your MLM, how you're going to make me feel like that's a new opportunity? How you're going to make me feel like that's something that's brand new? You know, that's what the course goes over to but how amazing is that? Just to realize, "Oh my gosh, that's one of the currencies I have." That's one of the pieces of value. If you can figure that out, you're going to have people running to you and begging to join your down line which is what's been happening to me which is really exciting, right? Now again, I'm not here to like, "Look at me versus you," that's not what I'm talking about but I'm just trying to show you what I've been doing that's been working. It's awesome. Anyway, number one, the first currency you have, the first real piece of value you have and the opportunity you have is how do I make it seem like joining my MLM, how do I make it seem like joining my MLM is a new opportunity. How do I create an offer out of that? Okay. If you can create an offer out of your MLM that's massive, massive value. Now, someone said to me recently because I was talking to them about it, they're like, "Wait a second, but my MLM is the offer." No, no, no, no it's not. Go back and listen to a few, I can't remember what it was, a few episodes ago I talk about how you create an offer out of your MLM. The course goes way more in depth with checklist and everything. How do we make a new opportunity out of ... How do I make an offer out of a product? Usually an offer is made up of whole bunch of tiny products, right. They are a whole bunch of products and the value of them together is far more than what you're actually charging, that make sense? When someone joins your MLM you might say, "Hey, when you join my MLM you get X, Y, and Z with it," meaning I'll give you this course that teaches how to talk to people or I'll give you this CD, you know what I'm saying? That's how you take and you package that together and you say, "Hey, look, you want to join the MLM?" You're not bribing them, it's literally part of the offer. Does that make sense? Anyway, that's the first currency. Currency number one, how do you become a new opportunity, how to create a new offer, make it seem exciting like you're different from everybody else like no one else can do what you have. Does that make sense? How do you do that? All right, that's currency number one. That's the first piece of value. The second piece is you as a leader. Currency number one, how do I make my MLM seem like a new opportunity? That's one of the upper hands you have on every other person out there. The other thing that you have and in my opinion, the only other thing you have is you as a leader. There are some people who are so convincing in whatever they argue that even if they're wrong you still believe them. Does that make sense? We call that the attractive character. If your attractive character is so confident, right, absolute certainty and you're showing your back story and you're talking about things you believe and don't believe meaning you're showing polarity and you're showing your back stories and all the parallels and all the things that ... I mean, if you're an actual leader, that is a currency in MLM but most people aren't and most people don't want to be or they'll just, "Hey, this is a get rich quick thing, I just got to get a few people in there to make tons of money in a few years," that's not how it works. What the course also goes through is how to become that kind of person and hey, it's a formula honestly and how you appear to be like that. Guess what, I was not this way even a year and a half ago. Me being a super forward and being more, my polarity has increased and it's because of a formula that I've been following that I teach inside the upcoming course which is awesome. Anyway, those are the two currencies though. Number one, think yourself why would somebody join me over somebody else, and if you can't answer that question then you seem and you're going to appear just like everybody else. Sad truth, hard truth, but it's a truth. That make sense? Number two, the second piece of currency you have is are you a leader. Are you somebody that other people follow? If you can't answer that question, guess what? I don't believe that leaders are just born, you become one. I was voted the nicest kid in high school on my graduating class out of 600 people, the nicest kid. Guess what? It was not because I was nice. It was because I was really shy. I had a fear of adults, very strong fear of adults. I always thought they're always right, that I always had to kowtow to them, that make sense? There's something to be said about respect for sure and I'm not telling that to go respect adults or whatever. You know, obviously I am one but you know what I mean? I had this really, I mean it was bad. I had to overcome that. If you don't feel like you're a leader, if you don't feel like you're an attractive character, that's okay. There is a formula to it. Okay? If you start hitting these points and you start to actually get some motivation behind it, people are going to start following you because you will become, there's a science to becoming an attractive character and actual science to it. Anyway, those are the parts I'm going to go through. Hopefully this episode, I know it's a little bit scatterbrained but that's where my thoughts have been and I think that it's going to be really, really helpful to some people who might still be struggling with some of the concepts I talk about on this podcast and more specifically the depth I'm about to jump into with this actual course. Go figure all the things that I talk about inside of Secret MLM Hacks. They are all marketing principles and I'm teaching you actually how to market inside of an MLM so anyway, excited you're here, glad you're here. Hopefully that helps. Again, think through how you can create a new offer. Number two, think through how you can become an actual leader, a more strong leader, one that is not afraid to stand up in any kind of opinion. It's important to become opinionated, very opinionated in what you do. That doesn't mean we have to be a jerk but you know what I mean? Anyway, hey guys, thanks so much. Hopefully this has been helpful and I will talk to you in the next episode. Bye. Hey, hey, hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM master's pack.
Hey, what's going on everyone? This is Steve Larsen and you're listening Secret MLM Hacks Radio. Oh yeah. Here's the real mystery, how do real MLMers like us read and cheat and only bug family and friends want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steven Larsen and welcome to Secret MLM Hacks Radio. Hey, what's going on everyone? Hey, I'm super excited for today. My dad was really into teaching me how to work. I grew up in Middleton, Colorado. I was the oldest, still am, oldest of six kids. Had a great childhood. We played hard. We worked hard. It was really important for my dad for us to know how to work and I'm really grateful that he taught us that. We would be out in the yard weeding on Saturdays for like six hours. No joke. Whenever there's a big problem to solve, instead of giving us the answer, he'd be like, "What do you think? What do you think?" I really appreciated that he did that with us because when it comes down to it, the person who's willing to work, I mean you're just going to go so much further. There was one day though he took me to the side and I was getting ready to go to college, I think so, I think that was about that time or I was in it or something like that. Regardless, it was a long time ago. He said to me, "You know one of the reasons why ..." We weren't like wealthy, wealthy or anything like that, but were certainly not struggling. My dad definitely knew how to provide. He was awesome. We had a lot of awesome fun family trips and memories and all those things. It was really great. I promise this ties right into network marketing. He taught me this lesson that has stuck with me for years and still to this day. I believe it's one of the major reasons why I really believe that it is one of the major reasons why I have been successful with the things that I do. It all comes down to this concept that he told me. I was the age where I understood, "Oh my gosh. Dad makes money. Oh my gosh. He probably makes around this much in order for us to have this life." You know what I mean? I was around the age when I start putting all those things together and I was like, "Oh wow." I can't remember how really or when or where. Just around that time in my life the whole conversation came up of what your role in a company is. He said to me, "Steven." He said, "Steven, there are two kinds of businesses. Sorry. There's two kinds of employees in a company." He said, "The first kind of employee resides on the cost side of the business." Now there's more security there, right? Meaning your job does not provide revenue for the company. There's more security, meaning your part of the normal job functions. Let's say you're part of HR or you're part of billing, right? You're part of some kind of management role. Meaning there's a lot of security in it, but you're not really directly responsible for any revenue into the bottom line of the company. I was like, "Okay. Sounds good. This was the first kind." He's like, "First kind, no revenue to the bottom line. You live on the cost side of the business." He said, "The second kind of person though is on the revenue side of the business and the revenue side of the business is slightly more risk, however, vastly more income is available there. Salesmen." There's a reason salesmen get paid so much money because it's not easy job, number one. Number two, not many people want to do it. I mean there's more risk. If they don't sale, they don't make their commission, they don't eat. If you get someone whose good, you get someone whose actually awesome at it, they get paid a lot more money. Typically, salesmen, if they know how to make it rain, holy crap, they'll get paid a lot than the people whose jobs and their positions ride on the cost side of the business. I was like, "Okay, dad. Yeah, that's cool. That's interesting and everything." I didn't realize how much that would affect me both in my own MLM and my own business, in my day job, and all the things that I've been doing. You know what I mean? I had no idea how much that would affect me. He's right though. I mean every single job that I've ever had where I've been sitting on the cost side of the business, I mean growing up that's mostly where your teenage jobs are. You know what I mean? Those are like the nine to five or even later and earlier. Construction style jobs that I had, the labor jobs. I'm so grateful I had those. They were hard, but they were good, right? I was on the cost side of the business. I was not adding to the bottom line. If I was a door-to-door salesman like I was for a while or I did telemarketing, one sale would result far more money than I'd make doing those other kind of jobs. I would try and get a couple of them a day. It was like, "Holy cow. Way more earning potential comes to those people whose position sit on the revenue side of business." Right? It's an area that is a little bit uncomfortable for people to think about. One of the problems that I've seen people run into before when it comes to their MLM is they treat their business as if they, even though they're the CEO technically, even though they are the little entrepreneur of their own little business and they should run it like their own business like it's its own entity, their activities day to day sit on the cost side of the business. They go make dumb business cards. I don't have a business card. I should probably get one, but I don't know. What kind of revenue can I measure from it? I've never been able to measure anything from it, so I don't make them. Right? I'm not saying you should or shouldn't, whatever, but I don't think you should. I think it's a distraction based activity. I think it's something to fool your brain into thinking that you're being an achieving person because you came up with a logo. Maybe you bought a domain. It's like cool. Who'd you sell to? You know what I mean? It's funny because every single time I've been in a position or a job where I've been able to go make a lot of money compared to the rest of the employees. There's a bit of a separation that begins to happen. Other people look at you and go, "Gosh. What are you doing? You're so freaking lucky, Larsen. You're so lucky." It's like no. I actually decided to take on a little bit more risk. Yes, while the person who brought you into your down line was right, you can have the lifestyle you want working a few hours a day, you can have the lifestyle you want, but the reality is you need to understand that where you're sitting right now, all the activities you're doing, they might be actually activities that are distracting you from being successful because you're not focusing on revenue generating activities only. Man, you outsource the rest of that stuff. Mostly the rest of the stuff doesn't even matter. Right? I think I said in the last podcast that an entrepreneur only has two roles. That is to innovate and market. Those are both revenue generating activities, but we all like to think that it takes more than that and it's more complicated and I got to have a domain set up and I've got to have all the stuff set up. Yes. Yes. All of those things do matter. At the end of the day, it means nothing to you, right? Those are cost activities on the business. Anyway, I've had these just kind of run into my head the last little bit because I've had some people reach out to me and say, "Steven, how do you set this up? Steven, how do you set that up? How do you get this going?" I'm like, "It's good you're asking those questions, but are you fooling yourself in thinking that that thing you're trying to set up is the only way for you to make money?" Because my first time MLM, I literally went door-to-door down Main Street my first month. I mean I recruited family. I recruited friends. I did it all the ways. I hate doing it. I never do it anymore. This was for almost four years ago now. You don't need any of that stuff. I literally went down Main Street. I recruited 13 people my first month. Now that's not a ton of people, but it's not a small amount of people either. It's not a short amount of people. It's not bad. The problem was the quality of the individual I was getting wasn't very good. Anyways, that's all I'd say real quick. This is kind of a faster episode, but just know that ask yourself when you wake up in the day, number one, hey, what am I doing that's actually a revenue generating activity? Is it recruiting somebody? Is it selling a product? Outside of those two things I don't really know what else you're going to be doing that's actually a revenue generating activity. You as the entrepreneur has to be the expert in your business at the revenue generating activities. How do you expect to move forward and grow yourself and scale it and duplicate if you don't even know how to sell it? Right? Get good at selling. Get good at what it is the act of selling your product. Where's the best place people are where you can go recruit them or the place where people are who will buy your product? Where are those people? How do you expect to help your down line if you don't know those answers? Right? I know these are kind of challenging questions to ask and they're a bit nerve-racking if you're brand new into MLM or any kind of business or activity or entrepreneurship or anything at all. They're the most important ones to ask. Who the heck are you trying to sell to? Where is that person? You can't duplicate yourself. That's where all the hiccups and hangups happen when you don't know what the answers to those questions are. My advice to you would be to understand that for the first like few months you should probably just realize and understand and be okay with the fact that you're not going to know how to sell it very well. Honestly most of it comes through bruises of you trying to figure out how this thing works. I remember when I was doing door-to-door sales for the first time. I actually wasn't very bad because I have been doing a lot of door-to-door prior to that in other areas. It was a lot of fun, but man, I stumbled through like crazy. I was one of the most awkward kids on the doorstep. Oh my gosh. It was so awkward. It was so awkward. Before I went out to door-to-door and started doing door-to-door sales, I was like, "You know what? I'm going to try and recruit a team prior to me getting out there. I'm going to do my very, very best to get out there and have people below me and grow my own little branch underneath this office," even though I've never done or sold door-to-door for this style before. What I did was is started trying to talk to some of my buddies. I was like, "Dude, come sell door-to-door with me." They were like, "I don't know." I was like, "Okay. Let me ask some of the people in my classes." I was like, "Okay. Hey dude, come over here," and then I just start talking to random people. Okay. That didn't work. Pretty soon I was like, "What if I treated this like an ad?" All right. I know that the average direct response ... Excuse me. I know that the average ... If I was to go put out 100 mail pieces, I would get an average of one to two, maybe 3% response from those mail pieces if I literally went to someone's mailbox and put something in there. It was like okay. Interesting. If I want to recruit like 10 people, I would need to have at least a thousand little flyers out on people's doorsteps. What I did is I went out and I actually wrote out this little flyer and I said, "Hey, come to this meeting. Free pizza and stuff." There's my free little hook. There's some little pieces there and here. I said, "Why don't you come on out?" What's so funny is I literally had a 1 to 2% response rate of people who showed up with that flyer. I grew this little team and I got eight. I think I hit 11, but a couple of them left early, but it was a great experience. I was like, "Holy crap. That works." That was the marketing tactic that I chose in order to make this work. Then the next time someone came up to and said, "Hey, how do you do this?" I told them I was like, "Honestly, I know it's a little bit ghetto to be honest, but I'm just printing these things out and I'm chopping them in half like with just a normal pair of scissors and I just listen to podcasts and walk around apartments and drop these flyers in people's doors and they come." They're like, "Are you kidding me?" I was like, "No, but it's way easier than me talking to people because I don't want to talk to anybody. That's just a little tactic I'm using." They were like, "Oh my gosh." That's what I was using for door-to-door sales as far as recruiting a team and such. Anyway, the whole point is that you just got to know what those revenue generating activities are. When somebody's excited and they're in the brand new zone of, "Oh my gosh. This is going to be a great experience. I'm so excited to be a part of this. Yes, thank you. Let me get into your down line," you will know exactly what activities they need to be doing first because an individual who just barely joins, put yourself in their shoes. Their bright eyed and bushy tailed. They've got to have something to do. There needs to be something that they do. They're going to want to feel action. They're going to want to feel that progress. The way they will do is by doing what they think means business. They'll go make a freaking business card. They'll spend for putting a logo together and freelance it out to someone. It's like none of that stuff is actually going to grow their business or yours. Know what those things. If you don't know what those are yet, just get really obsessed over it for the next two or three weeks. I guarantee you you'll start to see patterns emerge. Oh my gosh. That did that work at all. Hey, check that out. That worked. I'm going to tell my down line to do that. You know what I mean? Those little things become marketing tools that you offer people as kind of bribes when they join your down line because now you're different. Now you know what your marketing plan is. Now your team just became unique. Does that make sense? That's one of the secrets of you becoming duplicatable. That doesn't happen without you and your team having the culture of a very specific, very deliberate marketing plan. What are your rituals? What are the things that you do to market the MLM? Anyway, that's all I've got for you guys. Are you doing revenue generating activities or are you living on the cost side of your own business? Guys, thanks so much. Talk to you next episode. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at SecretMLMHacksRadio.com.
What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Hey, what's up everyone? Hey, I'm excited for today because we're going to talk about one of my favorite topics ever, and it's something that actually has blessed my life a lot, especially as of about six months ago. If you don't know, on Secret MLM Hacks Radio, after you opt-in, in the bottom right there, there's a little button. It's a green button. If you click it, you can record straight from your browser a question for me about MLM, or a question to me, I mean, and I'm going to go ahead and drop one of those in now, because I think it's an important topic. This is something ... I'm not kidding, when I found this, and when I figured out how to do this, my life changed, and I'm not just saying that because, but, anyway, you'll see why. Let me play the question real quick. This is from Sarah. Sarah, I appreciate the question. Hey, Steve. I'd love to start doing a podcast similar to yours about never having to talk to your family or friends or annoy your warm market. I love MLM but have always hated the warm market side of it, and I love your trainings. I think they're just exactly what I need. Do you think it's okay to go ahead and podcast even if I have never had any experience in this and have never had a downline or recruited anybody? Thanks very much. Bye. Sarah, that's a fantastic question. I really appreciate you saying that. So there's this whole element to needing to find your voice to become a leader. I've never found too many leaders who don't know how to communicate, meaning they're not eloquent all of them. They're not this posh guys wearing suits all the time, like the crappy, totally fake image that Hollywood tosses on us as far as who a speaker or a salesman is or whatever. That's total garbage. I don't believe in that kind of stuff. In fact, I usually make fun of those guys and I'm like those are the guys that put way too much starch in their shirts, try and act too professional all the time, act like they were born in a tuxedo, and you're like, "Come on. No one's like that." Anyway. So, Sarah, I'm not sure if you've ever heard of a guy named Russell Brunson, but he is the man. He's an internet marketer who talked about something called the attractive character. Now I don't think he's the one that actually came up with this concept, but this is powerful. When I first started my podcast, not this podcast. I have a second one. My first podcast, which I started about a year ago, I went through the same things that you're describing right now. I was scared to death to launch it, but I wanted to feel like I was making progress, so I actually was so scared to do it that I actually was recording episodes without launching them, and I got 17 episodes recorded, and I was interviewing all these people and I was doing all this stuff and I was just so scared to death to actually launch the thing because I was like, "Gosh, is this good enough? Is anyone actually going to listen to these things?" I'm proud to say that that's been over a year now and there's about 60,000 downloads on it, which is awesome and it's been a lot of fun, but that didn't happen at first. Not at all. Definitely not at all. It was really interesting though. I don't know what it was. I mean I would go and for the format for every one of my podcasts and for any time I would publish anything was always this, okay, what's a story I can tell? What's a principle behind it? What's a call to action, something I want them to do, whether it's go somewhere or act on your own to do something or whatever it is, and that was the formula that I'd follow. Any time I'd communicate with my audience at all ever, whether it was a podcast, whether it was on video, or whatever, that's what I would do, and I got better and better and better and better at it, and I got better and better at ad-libbing. I mean I used to write out all my episodes word for word almost and try and act like I wasn't reading it. Something happened though. I don't know what it was. I do now actually, but I'm almost 80 episodes into that podcast, and something happened around episode 30 or 40. My confidence changed. My voice changed. I found my voice. Rather than thinking, "Hey, how would this guy say it over here? How would that leader say it over there? How would Steve Larsen say it?" I got really, really fun because I ... meaning it became fun for me is what I'm saying because I learned to love it and podcasting starting becoming this thing that I was like, "Man, I can't wait to do my next episode," rather than this thing of anxiety. It was like, "Oh my gosh. This is cool." I didn't know what to say at first so I started by interviewing all these other experts and so I interviewed I mean a ton of people, people that were just killing it in these different areas, and I would go ... It was a lot of fun to do it that way, and it helped me understand how they were saying things, and then I understood how to speak more about ... You know what I mean? I got confidence, and I found my voice. Now I don't necessarily mean so much ... I mean there's certainly some confidence that comes with it. There's certainly some more eloquence of the voice. The way you say things or the way you describe stuff, your own isms, your own passion points, things like that, but really what I'm saying is I found my message. With that other audience, with that other podcast, I've got a lot of followers on that podcast, and I found my message though. I found what I stand for, and that's more challenging. So back to what I was saying about Russell Brunson, Russell, what he did is he actually created this thing called the attractive character, and what it is is that it's a formula that shows you what you need to have in order to become a followable leader, a followable character, somebody who is attractive. There's certain elements to being an attractive character. You've got to have a back story. Everybody has a back story. How did you get here? That's your back story. What was the struggles you went through? What were the things you went through that sucked? That's your back story. Number two, what are your parables, meaning what are more of the story you tell? So you got the back story. That's like your origin story. That's where you came from, but then you've got all these parables, the isms, the stories that you tell that teach your main principles. The third one is one of the most challenging for people and that is character flaws. You need to be able to show what your character flaws are. You've got to be able to share what they are. I get frustrated sometimes. I have no problem sharing that. What's funny is Robert Kiyosaki said, and I think I actually said this in a previous episode, but man, when you get started ... I mean, Sarah, you're going to go out and you're going to get started in this, and I'm sure you'll start podcasting. You're going to have character flaws that explode in your face that won't let you move on until you address them, which might be, hey ... Let's say that I can't get up on time. Therefore, I don't have time to actually work on my business before I do my nine to five. Therefore, I'm not going to progress until I ... That's just an example. Therefore, I'm not going to progress until I address the fact that I keep sleeping in. That's an example of a huge character flaw, and you're going to have to get past that before you can move on. Character flaws are going to blow up in your face, but the tendency ... Guys, here's the real secret. The tendency is to take those character flaws and hide them, and it is the exact opposite thing to do. Take your character flaws and expose them. Number one, you'll get over them easier. Number two, people will be attracted to you because you're willing to share them, because you're willing to be vulnerable, and that's a challenging thing to do. Then the fourth element of the attractive character is all about polarity, meaning what do you stand for? Where do you draw lines in the sand? Where does Sarah actually get passionate? Where does she get really mad? Where does she get happy? Where does she get angry? Where are the points in Sarah where she's like, "No, I don't do that. Yes, I do do that." You have to get really open and really loud about those things and what ... I am 100% against recruiting family members and friends. I will not do it because I did it before and I hate it so my whole quest, all of Secret MLM Hacks is all about how to automate downline recruiting while not talking to family members and friends. If they want to join they can, great, but I'm not going to talk to them about it. I'm not going to promote it, and I'm proud to say, I am so proud to say I have spent years trying to figure this out, and I am so proud to say that I have a lot of people I have never met, ever, who are joining my downline because of my system and how it's working and the fact that it does work, which just proves ... It's exciting, and for me that's a huge point of polarity whereas a lot of people, they're point of polarity is, "No, I do stand for that. It's all about the warm market," and that's what they'll say, and I'm against that. I'm totally against that, and I'm willing to publish about it. So you got to find a place where you get passionate, find a place where you're willing to get on the mic and spit it. Get ready to rock because nobody follows mediocrity. Nobody follows it. If you are mainstream, you're not followable, meaning your life and the way you live can be mainstream, and that's how I am. I'm a normal guy, but if you start trying to be a leader, what makes you a leader? A leader is somebody who stands up for what they think. A leader is somebody who goes and says, "Follow me. I know the path," and you need to become the attractive character. So what's funny is that when I first started podcasting, when I first started publishing, I was not that way at all, and it's not that I wasn't trying to be. I was trying to be. It's just it wasn't me yet. I hadn't figured out my voice. I hadn't figured out how I speak. I hadn't figured out ... So when I was talking to people, whether it was about downline recruiting or I was building a sales funnel for somebody or whatever it was, I needed to get better at me and my attractive character. So anyway, one of the easiest ways to find your voice, start telling your story to almost everyone you can ... Whether it's a short story or a long story, start telling your story. Get really opinionated, and it gets really, really easy for you to start publishing and find that attractive character. So anyway, those are the four elements of the attractive character. You've got a back story, there's parables, character flaws, and polarity, and you've got to get ... Get fierce. Nobody follows, like I say, nobody follows somebody who's not really, really confident. It's funny ... What is the quote? This is from Setema, and I think I might actually have said this on this podcast too. I'm not sure. Sometimes they bleed back and forth, but he said that, "Confidence is for children. What you need to maintain as a leader is absolute certainty." That's deeper. That's harder. That's something more challenging to get. So what are you absolutely certain about? You're like, "Whoa." Okay, those are the points of polarity. Those are the points of where you're willing to fight. Howard Stern, I hate that guy, but everybody knows who he is because he has ridiculous polarity. Does that make sense? He has more people who follow him because they hate him than the people who actually like him. That's an actual statistic. More people follow him who hate him, but it's because he has that much polarity, and if you try and get out and you're trying ... I'm not trying to tell you to just go and be confrontational with people. That's not the point. That's not what I'm saying, but when you go out and you actually decide to maintain absolute certainty, what are those things you're willing to stand for? Those are ways that you could become the attractive character. Those are the ways that you can start to publish and people will follow. So anyway, it's all about that and maintaining the certainty. So number one, I'm telling you to go find your attractive character by finding your voice. Start telling your story, your back story with your parables, character flaws. Don't be afraid to share the character flaw. Don't come off so professional either. I never put a shirt and a tie on anymore when I go speak on stage because it's not ... I actually love wearing suits, but that's just not me. That's not my resting state. Don't be afraid to expose your resting state, the state where you can put the hair down, show the hair down you versus the hair up you. Does that make sense? Show who you really are and people will follow that. They'll appreciate that rather than this façade of, "Look at my Ferrari and my huge house and pictures of me at the pool." That's fluffy crap. I hate that. See, that's a point of polarity right there. I freaking hate that because most people are not like that, and they're not even like that half the time, I guarantee it. I mean have you ever hung out by a pool for more than two days? You're freaking bored out of your mind. Nobody does that. Anyway, and if I'm on the beach, I'm not going to have a laptop there. I'm going to be playing in the water with my kids. I'm going to be building some the coolest sand castle you ever seen. Does that make sense? I hate the whole, "Yeah, but I'm working on the beach with my laptop." Okay, I'm throwing my laptop in the ocean because it should not be there. Anyway. I have one other piece of advice for all of you guys out there. If you want to be a leader and if you want some ... especially in MLM. Oh my gosh, especially in MLM. Guys, regularly publish. I don't care what medium you choose, meaning it could be podcast, it could be video, it could be ... I know there's a guy who sends me an actual written newsletter in the mail every month. Whatever it is, if you regularly publish, it will change your life within a year. It's done that for me. It actually was much faster than that though, and the reason why is because you will find your voice. It goes back to that. You find your message. You find what it is you stand for. You find all those things that I'm talking about right now, you find that, and when you do that, you attract people to you without you trying to attract them. You become the marketing message. You become the marketing system. You literally will turn into somebody different. It's the funnest game in the planet. I love what we do. Guys, MLM's pretty cool, not because it's ... MLM is like bizop mixed inside of personal development, which is really fun, so anyway, it's a lot of fun and you should get passionate about it, and if you're not passionate about it, nobody will follow you. Nobody will care who you are. What makes you different versus that person over there? Well for a lot of you since you have the exact same product, you haven't done anything to turn it into an offer that's different or you have no marketing system or you have no different website or scripts, I mean you're literally the exact same as everybody else, the only thing that you can actually be different on is the actual leadership, the attractive character. So anyway, that's what Secret MLM Hacks is. That's what I'm creating is the ability ... It's frameworks for you to make your opportunity a new opportunity, all right. Not just better or faster or stronger. We all see that every day, but a new niche. How do you do that to your downline, your current downline? How do you make it so attractive that people leave their MLM to join yours? That's what we want. That's what we're trying to create. Anyway, how do you make the websites. That's what my job is. That's all I do. So how do you do that stuff in a way ... and I'm not a coder, so that should really help you. If you're like, "I'm not a tech person," guess what? I'm not a coder either. I don't know how to program. I have no idea, but my full-time job is basically I build websites. You're like, "What?" It's not through WordPress. It's not through ... Anyway, I'll show you guys all that stuff later. You have the same scripts as everybody. If you're the exact same, why the heck would anyone follow you? So for a lot of you guys, start thinking of it that way in terms of a marketer. Play devil's advocate on yourself. Start asking yourself the hard question, "Why would I join me? Why would somebody join me?" Oh, gosh, I don't know. Well, they don't know either then. That's the hard truth, and I'm just trying to be forward about it, and I'm trying to have my polarity about it because I'm really passionate about this topic, which is the whole reason I started Secret MLM Hacks because I want to fix that. It's what I do. It's my actual job every day, all day is to create new opportunities, to create the websites, create scripts, create things that people are excited and change their behavior over, but people don't teach that in MLM, which is why I'm doing this. There's my polarity. You'll see some of my character flaws throughout because I get pretty passionate. So anyways, Sarah, I challenge you to start publishing, and I challenge you to start doing it regularly, and the only thing I want you to do is start telling your story. The very first episode before you go do it, just so you don't ... So these little practice, then you know where you're taking it ... Go tell your story to family member and friends. Just go tell the story. There's no closing. You're not asking people. Just be like, "You know why I got in this game MLM? You might actually think it's kind of weird. I actually ... " You could even tell them you don't want them in there. It sometimes increases scarcity and they might actually end up joining you anyway, but just go start telling your story to people. Why the heck did you get in MLM? Be like, "Well it's because somebody was asking me to get in." No, no, no, no. What was the emotional epiphany inside your head? Why did you get into this game? Was your back against the wall? Were you trying to make extra money? Why? What were you trying to make the extra money for? I went to that story a lot in the first episode. I didn't feel like a man. I didn't feel like I was providing well for my wife, my brand new bride. That sucks, and I dove right into that. You got to be that open. Be that open or you're just saying facts and people are going to roll it off their back. Anyway, guys, I hope you're doing awesome. Super excited for this episode to go live. I'm super excited for what I'm doing too. Just a little update. I've been building the course for Secret MLM Hacks, and it's going really, really well. The first module's all about how to attract people to you, and it's not like a fictitious, fluffy thing. It's literally in formulas. Hey, here's how you do it. There's actually science behind it. Anyway, there's science and there's an art, and I go through both with it. Second module so far is all about how to qualify people. I don't want just anybody in my downline. How do I actually qualify those individuals? So anyway, I'm excited. That's what I'm doing right now. I've been building it like crazy. Got an in-home studio set up, and my family's out of town right now, so I am going to ... I've been staying up night and day working like crazy, and it's a ton of fun. So all right guys. Talk to you later, and if you need any more guidance on the kind of stuff I'm talking about right now, go to secretmlmhacksradio.com, and there's an MLM masters pack there for you. It's five videos that will train you and your downline on how to create a new opportunity out of something that is very much not a new opportunity. Anyways, everyone has MLM right now, so how do make it different? All right guys. Talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.
What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio, oh, yeah. So, here's the real mystery. How do real MLMers like us could even cheat and only bug family members and friends, who want to grow a profitable home business, how we do recruit A players into our down lines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What's up, everyone? Hey, I'm super excited for this episode. These are my persuasion tactics. These are the ways that I persuade people. There are ways I actually get people to do more of what I want them to do, does that make sense? It's not like mind control or anything but it's super helpful. The reason I'm tossing this in is because I've been in the middle of creating my course, Secret MLM Hacks, and this is how to auto-recruit and duplicate yourself and your own down line using automation and using the internet and using different systems that are out there so you can build the business that you want, life that you want without having to be so hands-on or anything the entire time. Obviously, you have to, at first, you got to build the thing but then, you can just walk away and it's amazing. What I've been doing is I was literally about to turn the camera on and start teaching and putting these things together. And I was like, "Something is missing. I'm not sure what it is," and a lot of it was some of these persuasion tactics. There's something that just felt off. I went back through and I started drawing pictures to describe all the principles which made it a whole lot easier to understand and whole lot easier to teach, probably a lot easier to remember and actually use and actually implement. I'm excited that it's taking an extra week or two for me to go through and think in terms of pictures and actually go create this thing which has been really fun though. Second, a little bit more on persuasion, how to be persuasive and those other things as well I tossed in there. But it was probably two or three years ago, I first heard this sentence. This is by a gentleman named Blair Warren. Now, a lot of you guys have probably heard this before. This is called the One-Sentence Persuasion Course, and this sentence is the key. Anytime I'm writing a headline, anytime I'm going to go speak on stage somewhere which I just got asked again last night to go keynote, so I'm really bumped. I'm really excited about that. I love speaking. It's a lot of fun. Anyways, anytime I'm going to do any type of communication at all, I use this next sentence that I'm going to read to you as like a backbone to turn up the sexy. Does that make sense? Here it is, let me just read the first and then let me tell you why. Again, this is called the One-Sentence Persuasion Course by Blair Warren. He said, "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." Okay, think about that. Let me say it one more time just so you got it in there. "People will do anything for those who will encourage their dreams, justify failures, allay fears, confirm suspicions, help them throw rocks at their enemies." When you start thinking about what that means, that allows you to side with the other person very easily. Now, you know what's driving the internals, what all those triggers are inside that person's brain. You know what those things are now. You know how to tap into what ... Right there, One-Sentence Persuasion Course. Boom. It's a really short report. You actually can go and get it. If you just Google, One-Sentence Persuasion Course, there's a PDF. It's the second thing that shows up. You can click on it and it's right there. This is on page four. Anyway, I'm a huge fan. When I need to go and persuade somebody, "Hey, join my down line," or when I need to persuade somebody, "Hey, here's a product," or when I need to persuade somebody to do anything, a lot of times when ... This is what I usually, like I said, to turn up the sexy on, whatever is I'm saying. Instead of a headline being, "Ten ways to ..." What have I said ... "How to use Google to rank your course?" Let's just say that that was a headline. I'm just making stuff on the spot, but if that was, "Ten ways to rank your business on Google," you could turn up the suspicion, you could turn up the sexy, you can help them throw rocks at enemies and justify fears, confirm suspicions. If you just merely switch that headline and say, "Ten ethical ways to rank your business on Google." "Wait. Ethical?" Just by throwing that one word, I'm confirming suspicions that there are unethical ways to do it. Does that make sense? Help them throw rocks at enemies, "Ten ways to rank your business on Google's big machine ..." Gosh, super hard to do on the spot, especially without writing it. I usually write them down. What I'll do is I write down like ten different headlines with each one of those elements in there. I try and make a headline that's based on encouraging dreams. Make a headline that's based on justifying failures. Another one is based on allaying fears which means to put to rest, like, "Oh, don't worry. Your fears are nothing." Confirming suspicions, I'll make another headline based on it. If I was going to go and do that, that's how I would do it. That's how I would do it. When every time I go and do a headline critique with somebody, one of my coaching students, whatever it is, I always go back through and I look at their headlines. And one of the easiest things you can do is go turn up the sexy through this One-Sentence Persuasion Course. That's the first part. When I think about my persuasion tactics, when I think about what it is that I'm trying to do and I want to get somebody to do and obviously, this isn't mind control. Don't lie, ever. Don't be unethical. Anyway, you can be shady in so many areas of life. I just encourage you not to do it. It's not worth it. Your integrity is not worth, whatever you're about to lie about, your integrity is not worth it. You can still be persuasive, obviously. I'm persuasive with my three-year-old when she decides not to go to sleep. That doesn't mean it's unethical. She's got to go to bed. You can still be persuasive at anything and still be fine. Anyway, this One-Sentence Persuasion Course, that's like the first step at me turning up the sexy. But then sometimes, I'm like, "You know what? The actual headline, like the content of that headline or what I'm about to go and say, what I'm going to speak about, it's not quite on par. How do I fix that?" Now, I mentioned recently that when I'm getting ready to go and create a course because I've done these several times now and I'm excited to do for the MLM space with the massive internet marketing background. It's going to be fun to go and do this for MLM. That's what I'm in the middle of doing and ... Anyway, a few episodes ago, I talked about what you do with your down line when actually recruit them which is you run an ask campaign. If you don't know what I'm talking about, it's like two episodes ago. But an ask campaign is so crucial to understanding what it is your people actually are struggling with. Number one, they'll give you kind of like the table of contents like, "Hey, here's the three things I'm struggling with," but that's not really where the massive, massive value of an ask campaign comes from. It comes when you go one level deeper. If you go one level deeper from an ask campaign and you go from the what to the why. Why did you say that? Why are you saying that? What's the belief that you have that caused you say, "Hey, I've got to be able to ..." I don't know if this is making any sense at all but what I'm saying is once you get down to the false beliefs, you now how to tell stories. You know how to craft stories together. When you add the One-Sentence Persuasion Course with a story, that's the easiest way to persuade somebody. It's the easiest way to get somebody to do things you like to. It's all about story. Otherwise, you have to logically close people. That sucks. [inaudible 00:07:59] base everything on facts and not emotions. Don't just spew out all the stuff [inaudible 00:08:05]. "This is all the stuff. Here's facts about my business and here's what the thing is made of and here's what the product is made of. Here is what it's made from. Here's who makes it." Nobody cares about that. Nobody cares at all. It's all about storytelling. It's all about story selling. When you do that and you add an element to the One-Sentence Persuasion Course, it's very easy to become persuasive. It's very easy to become some of the other people want to follow. The reason why is because whenever you tell a story, you by listening to the story, you put yourself in the protagonist shoes. You become the main character of any story you hear whether or not it's your own story. If you go up and you start telling a story that's awesome to somebody else and you don't have to go, "Once upon a time ..." You don't have to do anything like that kind of stuff, but when your closing and when your persuading is based on story, it lets the other person enter your shoes emotionally so then you can tell facts from the emotional side and you can say, "This is why I like this because it's changed my life and look at all the great things it's been doing for these people over here. And I didn't think this would work and the reason I thought it wouldn't work is because X, Y, and Z," you know what I mean? You start getting into the actual storytelling itself. It allows the other person to become the protagonist in your story. If you tell the story emotionally enough, and if you don't think you are, use One-Sentence Persuasion Course. Anyway, hey, guys, I know this ... What I've been saying here, it might feel like I'm kind of jumping around. I'm so sorry. It's because this is like one of the core pieces of marketing altogether, is understanding what the false beliefs of your audiences are and then crafting stories around them and then you kind of turn up the sexy with things like the One-Sentence Persuasion Course. That's like the basis of marketing, the transfer of belief. Marketing was defined by, I think, it was Jay Abraham that said this, "Marketing's only two roles," what was it? "Is to educate and tell stories," I think that's what it was. Educate and tell stories and search beliefs. I think that was like the crux of it though. That's all you're trying to do. You're just trying to tell stories and educate. That's all marketing is and the problem is that we take the marketing out of MLM a lot of times because we get so stuck up on the facts. That's why I'm so motivated for this episode right now, okay? Don't get so motivated on the facts. Nobody cares. I don't care. I don't care at all. I was recently approached by the new MLM and it was like this fat barf, "Buh, and it does this, and it does this, and it does this." I'm just like, "I really don't care." Tell me the story. Tell me why did you come up with this MLM as a good idea on your own? What was the epiphany that you had that you made you realize, "Oh, my gosh, like this is amazing." Tell me that story. Tell to me emotionally. Tell it to me with One-Sentence Persuasion Course as like an underground foundation, as the crux for the whole thing. Does that make sense? If you do that, it is so much easier for them to understand why you're doing what you're doing. It's funny, I used to call myself the student of exceptions and I still kind of do. But when I was in college, I got so many professors to do things for me that none of the other students were allowed to do and it wasn't because like I was a special person, but I was certainly being an exception to the rule. One of the reasons why is because I kept telling stories of my situations in ways that the professors felt for me rather than fought against me. This is the exact same thing. If you can go out and you start telling a story and you start telling basically the reasoning why you got into it, it's very hard for people to label things as unreasonable. This is something that Tim Ferriss talks about in the Four-Hour Work Week a lot. It's a great book. If you haven't read that, I would go read it, but in the Four-Hour Work Week, he says, "It's very, very difficult for someone to label something as unreasonable." Meaning if I'm going to ask for something or if I'm going to try and recruit somebody into my down line and I start saying things like if I start fighting somebody logically which you should never fight over MLM anyway but some people do. One of my favorite followup questions is to say, "Is that unreasonable?" I'd love it if you could just jump on the phone with me a little bit here and we can just go through some questions you might have. If anything, it's just for my own practice. Is that unreasonable?" It's really hard for someone to say that's unreasonable because you've just spent tons of time and they know that it's not unreasonable. Does that make sense? When you do that though, it takes them away from the fact side and into the emotion side and we are all emotional buyers. We are all emotional buyers. Closing is a logical thing but selling is emotional. Buying is emotional. Anyway, I feel like I just barfed on you guys, and I'm doing exactly what I told you guys not to do, but that's the main crux of this episode is that when I was putting these things together, it's like, "Huh, this is like, when I was doing door-to-door sales, any time it stopped working for me was because I jumped into the fact side. "But is it safe for my kids?" I was selling pest control, door to door, and it's like, "Is it safe for my kids?" "Well, let me tell you [inaudible 00:13:27]," you know and I just barfed all over, "[inaudible 00:13:28]." And they would be like, "Huh," and even if it was great information, they'd still like backed up and like, "Uh." Like, "Stop talking, man, you've been talking for three minutes about just that one question I had. I was just asking what your name is, not your genealogy." Do you know what I mean? Anyway, so jump into the emotions, all about telling emotional story through the One-Sentence Persuasion Course so that you can put them into your shoes so that they have a hard time labeling you as unreasonable. Does that make sense? I'm trying to close it all full circle right here. Go create a story. Figure out what your story is. Why the heck did you join an MLM? Why are you in MLM? Have you ever asked yourself that? Why did you join? Was it because somebody just asked you and you're like, "Uh, I'm just a follower." You know what I mean? That's okay, if that's what you did. Just know why and understand what your story was, what was the reason, what was the epiphany you have for why you joined the MLM. Understand what that story is. Get good at telling that story in an emotional state. Does that make sense? It doesn't need to be like weeping and stuff but figure out how to tell the story. Turn up my emotions when I hear it. Do it through the One-Sentence Persuasion Course adding in those kinds of elements. You will attack my false beliefs without you even knowing it. You put me into your shoes and you'll make me be able to believe more of what it is that you're saying in the future because it will all be with the backdrop of that story. It will become the backdrop and it will so much easier. This is marketing, right? When you talk about MLM, multilevel marketing, why [inaudible 00:15:01] on our market? It's mostly because a lot of people don't know how to tell stories. Go study storytelling, and the formulas for how to tell stories, that's something that's heavily ... I'm putting inside the Secret MLM Hacks course coming up here. Anyway, I think I'm being a dead horse now but I hope you had epiphanies with this that when you're approaching somebody, if you approach somebody in the mall, I personally don't do that tactic but if you approach somebody in the mall or if you're approaching a family member or a friend, and I don't do that either, because I've got this sweet little auto-recording system, it pulls people into me. It still does and it's awesome, but that's what I'm making the course about is teach you guys how to do that. But I have to do it from a story side ... That was the thing I realized, it's like, "Oh, my gosh, I'm doing the exact thing I tell them not to do. I've created this course and it's awesome but there's no story behind it." "Huh, how do I do this?" And I was like, "Oh, I got to go back and rethink this whole thing as far as like telling it and teaching it through stories so that you have all of the false beliefs met that I can't come up with. Does that make sense? That's what a marketer thinks about and does. That's what a marketer goes through in their head. It's all about the message. It's all about crafting it. The product rarely sells itself, which is why when you go to talk to people and you go start saying, "Hey, this is my product. This is what I've got. It's here, here, here." How many people are like, "Oh, my gosh, I've got to have that." They did that with the iPhone. How many iPhones are out there? There's like one. That's not too frequent of an occurrence. The products hardly ever sell themselves. Your product as an opportunity or as the product itself will hardly ever sell itself. The way you sell it is through the story. The way you sell your opportunity, the way you sell the product, the service, the way you keep people in, all through story. Sit down and think what your story is, why the heck did you get in? Tell that story in an emotional state. Were you backed up against the wall in some way? Was it some huge thing going on in your life that you couldn't figure out? You know what I mean? Those are the questions you've got to ask as a marketer. In MLM, you are the business owner and the business owner only has two responsibilities, and that is to innovate and market. Marketing means creating belief. The way you do that is by telling stories. Anyway, there's a lot of stuff in that that I packed in. I'm so sorry, most episodes are not like that. Usually, there's more story in my episodes but I just wanted to drop into you a little bit more. If you guys want to hear some examples of a story, go and see the very first episode of this podcast. I purposely crafted that story to do exactly what I was talking about. Anyway, so, I hope you guys enjoyed that. If you guys want more about story selling, if you want more about how to actually make your MLM feel like a new opportunity to somebody else rather than just the same thing that everyone else has, go to secretmlmhacksradio.com and you can download the MLM master's pack that I have there. It's free. This is a gift to listeners here. In the past, people pay for it and they still do actually, but anyway, I'm excited for you guys to start crafting story and excited for you guys to start going through and saying, "Hey, why the heck did I do this?" And figuring how to tell it from an emotional state. Anyway, excited to be able to put up this podcast for you guys. Please let me know if there are any other questions you guys want me to answer anything. I'm getting some awesome questions submitted at the secretmlmhacksradio.com. There's a little green button in the bottom right there after you opt-in and what it does is it lets you ask any question you want to me and it will record a voice broadcast straight to me from your browser, just really kind of cool. Sends it to me in an email and what I do is I take that. I think on the next episode, I'll do that. I take that and it becomes, I'll actually drop that actual question of you saying into the episode and it was kind of fun. Anyways, I think I'll do it next episode because I got a few of them here that are starting to pop in. anyways, guys, you're awesome. Go craft story, figure out how to actually market the thing that you love and I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line, five simple MLM recruiting Tips for free? If so, go download your free MLM master's pack by subscribing to this podcast at secretmlmhacksradio.com.
Hey, what's going on everyone? This is Steve Larson and you're listening to another episode of Secret MLM Hacks Radio. Oh, yeah. Here's the real mystery. How do real MLMers like us who didn't cheat and only bug family members and friends who wanna grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio. Hey, what's going on? Hope you don't mind if I throw in a little personality every now and then. Hey, I've been busy over here building an in-home studio, which is actually been a lot of fun. My wife and I, we got married, and we've been living in apartments for ... We lived in apartments for like five years and bought a house and it's awesome. Going from a little two bedroom apartment to ... you know, when we were in college, we moved over, anyway, over to a house. It's a five bedroom house. It's awesome. Really, it's been a lot to fun. It's not massive, but it's way bigger; way, way bigger than living in an apartment. It's been fun because ... I mean, guys, from the stuff that I've been doing and teaching and the internet world. I mean we're able to use the ... I'm not trying to brag, I just ... It's cool achievement. I really think we all should celebrate what cool things are going on in our lives. A lot ... I could cover the down payment of the house from the stuff on my site, from basically a side hustle; from sales of MLM stuff and sales of product and sales. You know what I mean? My own stuff. It was so cool, such a great feeling. I'm so excited for you guys to experience that if you've never felt that before. It is one of the most rewarding things that I've ever experienced. Anyway, what I did though is I went and I got a whole bunch of sound panels and so across all the ceilings on the walls all across it, there's the sound panels, all the padded pieces. Then I got this sweet desk that I built and a boom mic and all these cool things. It's been a lot of fun. A black sheet from top to bottom, got these awesome studio lights and awesome backdrops. Anyway, I'm really excited. You know what's so funny? You don't really need all this stuff. It's just fun and it's been fun to be able to set it all up. The reason I'm doing it this way though is I am getting ready to begin filming the first module for the Secret MLM Hacks Course. Now this is a course that is still in creation. I launched kind of a beta version of it about a year ago and the response has been ridiculous. I mean it's been awesome. Over 300, not over, probably about 300 people bought that beta course and I had great feedback, but what was also nice is people told me the things that they thought were missing; things that they thought maybe were the more challenging concepts or maybe I did explain it enough or whatever it might be. It's cool 'cause I'm recreating not just that course, but whole additions, whole things that I've never actually talked about before, but how I'm actually recruiting and automating my recruiting process inside of my MLM, which is awesome. It's so fun. I'm really, really excited to do it. One of the things that I wanted to go over and just teach you guys is like okay, if you are inside of your MLM, right? Again, I never ever, ever, ever wanna ever, anyone to think that I am here to persuade you to leave your MLM. If you love it, stay in it. That's not the purpose of this podcast. That's not the purpose of my business or my culture or what I'm doing or anything. My purpose is merely to help. Honestly, the MLM industry understand a little bit more of the internet marketing strategies and product creation strategies because I think MLM's kinda broken out of the box. I know that I've said many times before, but you just ... When you join some company, you're literally the same as everybody else so how do you actually make yourself unique? That's one of the purposes of this podcast. Definitely one of the ... It is the major in-depth topic for the new Secret MLM Hacks Course coming out. Now to actually figure out what people wanted, right? Start putting yourself in shoes as far as your downline and your MLM and the products and services you're selling. I had to start asking people what they wanted. I've made the mistake in the past. Have you ever gone out to a restaurant that you loved and you're like, "Guys, this restaurant is the best. I absolutely love it." You take all your friends or you take your family or whatever, significant other and you go to the restaurant and their response is like, "Meh." They don't really like it. It's like eh whatever. You're like, "Are you serious? This was so good." Or "The movie was amazing." Or whatever it is. You've taken some group of people to some place where you loved it and it was clear that they didn't. That's kind of awkward, isn't it? That is so much like how we treat our MLM's when we approach other people about it. Sometimes, we are so sold on our product. We're so sold on the opportunity because we've had time for our brains to put all the pieces together. We've had time for epiphanies to happen and our beliefs to change and our patterns and our behaviors to adjust, right? We've had time to do that, but the other person hasn't, right? So you go and you bring 'em to the restaurant and you say, "This is the best food ever." And, they don't. They don't actually like it and it's really an awkward experience. Many of us do that when we actually go and we start talking about our MLM's or we start talking our products. They're not in the correct state to receive that product. They're not the state that you were in when you figured out about how cool that product was, right? Or how cool that opportunity was. Instead, when you walk into the restaurant or before you get there, you start saying, "You know, hey, what are you in the mood for?" They say, "Well, I'm in the mood for, I don't know, Chinese or whatever." You're like, "Oh, cool. I know this great place." Now it's a lot easier for you to actually provide a good experience for the other person. Does that makes sense? Simply by you asking just what the other person wants. This principle that I'm talking about is ... It comes from a book called, "Ask" by Ryan Levesque. What he does is he teaches you how to create a course. Jeff Walker does this. Russell Brunson does this. I do it. Anytime I'm about to go create a course or jump into a market or join a MLM or whatever it is I always run what is called an Ask campaign. What that means is I'm gonna spend some time inside that industry asking people what they want. I'm gonna spend time asking people what their biggest challenges are, what the biggest concerns are, what things that they wish they had that they don't. What things do they wish were different. I spend time doing that and it's been really cool because I've been doing that over the last year and a half-ish. Me doing that has been really, really fun. It's been a cool experience because what ends up happening is now I've asked hundreds of people now, what it is that they're struggling with inside of the MLM world. You know what happens when you ask hundreds of people the same question? Eventually patterns start to emerge. Again, put yourself in my shoes, but as far as your own MLM goes, right? Maybe you should go to your downline and start asking the things that they're struggling with the most and then go provide those things to them. Does that make sense? Or turn around and say, "You know what things when I was recruiting you or when you were joining this, what things didn't make sense? What things were the hardest parts for you to understand? What things were the things that, you know, honestly were the turn offs that made you want to turn away?" Start getting that kind of feedback back from your downline. Or even go ask the upline. Hey, could I survey everyone inside your downline and I'll share the data with you? I've done that before with different companies and things like that and say hey, look I'm gonna Ask camp'. That's a popular strategy, anyway inside the internet marketing space. Hey, could I go ask everyone what their biggest struggle is? You know what's so funny is these patterns begin to emerge. One of the first companies I ever built for online with amazing success, it was a company in Florida and they were selling this water machine. These guys are awesome. Totally have massive respect for the owner. He's just a man; still really just love and appreciate his friendship actually. This was three years ago almost now. What I did is I said, "Okay, I wanna go and I want to ask this guy's customers what struggles they're having with the product." Okay. I said, "Hey, guys." It's kind of in the health industry. I know a lot of you guys might be like some kind of health MLM or whatever it is. You guys can do this exact same thing. What I did is I took his existing customer base and I said, "Hey, existing customer base," and all I did is I wrote a little email and I used Google forms 'cause it was free. I just put the question on there: What's your number one biggest question or challenge about your health right now? It was really intense what happened. About 150 people responded to the survey; 150 people. It's free form meaning I don't lead them anywhere. They have to literally type in whatever answer they want to. Well, what was funny is all these patterns started to emerge from what they were saying. I was like oh, my gosh. Everyone's struggling with these two things. Does the customer know this? Does a business owner know this? I don't think so. Then I was like uh. I asked a few more follow-up questions like how much money are you spending on your health right now per month? They were like well, anywhere from two to $500 or something like that, but I asked that so that now I knew what kind of price point I could charge and not expect massive resistance. The market was telling me what to create, what things I needed to fix. Start looking at your business this way. Guys, when you get your MLM business, it is not whole. It is not complete. It is very broken, okay? It's very broken. The business is not really built around you, right? You're just this little tiny arm that's basically lead generator for a while until you decide to make your business a business, right? Until you decide to make your MLM a business and treat it that way. Does that make sense? Turn around and ask all the people in your downline. If you don't have a downline, man, go find some upline member whose really enthusiastic or go find someone else, whatever is, but do not rely on your own opinion or you will not succeed in this. It is my firm strong belief in that fact, okay? What I did with this ... Coming back to that story is I found out what these people were needing, what they were wanting. Then all I did is I turned around. We created it and I gave it to them. Think of how profound and then they made a whole bunch of money. Does that make sense? I think it was Tony Robbins that said that the secret to success is ... I think it was Tony Robbins if not, I know Russell says it and few other marketers say it who are famous. He says, "Number one, go find a hot market." Ask yourself is your MLM in a hot market if not you probably change your MLM. "Number one, go find a hot market number." Number two, ask 'em what they want. Number three, give it to 'em. That's really all it is. That's all it takes, you guys. When you're gonna go through ... and so that's what I've been doing for this new product is I have been serving across many different MLM's; tons of people, hundreds of people going through and asking okay, guys, what's your number one biggest challenge? What's your number one question with MLM? And how to be successful and how to recruit people into your downlines. The data has come back and it's really, really interesting what the biggest things people are struggling with. What's funny is that I kind of had an inkling that that's what those things were, but there was so much more in depth, far more contacts that I never realized before. Guess what I'm making now? I've got this in-home studio and now I am going and I am creating a course addressing those things. The market told me what to create. I didn't come up with it on my own. I have an expertise in this area. I know I'm qualified to teach it for sure, right? But the actual course content, the actual table of contents itself, is actually coming from the market not myself. How cool is that? Guys imagine that. Isn't that awesome because what it means is now imagine that. Imagine you going to your downline and asking 'em hey, guys, what are you struggling with? Or what was weird about the process signing up? Or you go to other peoples downlines. You go, whatever it is. Ask someone hey, what was kind of weird when we dropped in? Do you imagine how cool it'll be if you were the one that provides the solution for your MLM on that? I'm encouraging you to do that. Again, if you hate your MLM maybe it's time to find a different one. If it's something that you really loath, there's just no way that anyone's ever gonna do that kind of thing, maybe it's time switch, but if you love it, don't switch. Just go in and start doing those things and start treating it like a business. Create products. Create offers. Actually, go fill a need inside of your network marketing company, inside of your MLM. Does that make sense? That's what I'm doing right now. Again if your new to this podcast what I'm doing right now for the next few episodes is I am just documenting myself creating this course so that you guys know from a marketer's standpoint, from an internet marketer's prospective and product creator's perspective; myself. What it means to put a new product out there and what it means. Because I've helped create several products that are, you know, made millions. It's really exciting and it's not an income claim. I'm not telling you ... I got that legal crap. I can't, but just know that there are patterns to success with this and when it comes to product creation guess what? Your MLM owners did the exact same thing. They went. They identified a need. I guarantee they did some form of Ask campaign, right? They figured out what it was people actually wanted and then they just made the thing, right? Then they went and they started testing it slowly. Then they went ... all right, does that make sense? I remember there was MLM meeting I went to for one ... it's the first MLM I ever joined. I got out of it 'cause I was young and dumb. I went to this meeting and I realized that there was this guy on the side who was selling a solution that the main MLM wasn't willing to fill. He was being public about it. I realized that this dude is making so much more money selling this thing rather than the MLM product. Now I'm not telling you to go get distracted and go do this, but understand the principle that I'm trying to illustrate here is the same across the board. Go ask the market what it wants. Go fill the need and you will immediately become unique. You will be far more attractive as the leader in your downline, in your MLM business, right? You'll become a leader like that because you're solving an actual legit ... You're actually providing value to the marketplace. Anyway, that's what I'm doing. I've got a six week course that'll be coming out, which is awesome; a whole bunch of ridiculous bonuses. Things I've charged $10,000 for. No joke. That are coming out. That is free that are part of it. You know what's funny? Is the market has told me that that's what it wants. I didn't come up with those things. Again, I said that many, many times, but anyway that's the whole purpose of this is that if you want to know how to actually add extra value to your MLM and your upline and start getting the eyes on you. Man, guys, massive power inside what you can do if you just merely ask people what they want and then go create it. Anyway, I feel like I'm beating a dead horse now. It's kind of a broken record, but that's the main point of this is I got the studio. I've been doing Ask campaigns for the last year and now I know very clearly what people are struggling with. I'm gonna go create the solution and I encourage you to go do the same thing inside your downline and get specific like that. It'll be awesome. All right, guys, talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show. Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.
What's going on everyone, this is Steve Larsen and you are listening to Secret MLM Hacks radio. Here's the real mystery: how do real MLMers like us who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the glaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks radio. All right. How's it going everyone? I grew up in Denver Colorado, if you guys didn't know that about me, I love Colorado, I love the outdoors, I love anything- it's funny, I didn't really play that many sports in high school or college or anything like that but I did a lot of individual sports, I guess you'd call them. I did a lot of backpacking, did a ton of skiing and I love it a lot. I remember there was this time where we were backpacking, we actually went on this three week backpacking trip. Three weeks, I mean, that's a long time. Three days is a long time, we went for three weeks. I don't know how many miles we went, I don't know the elevation change we went, we were all over the place so everywhere from across the continental divide, beautiful beautiful high high altitude backpacking, way above tree line, way above 11000 feet, and we'd take our food with us and we'd find water along the way at pre-planned water points and we saw some really cool stuff while we were doing that. As a youth it was very shaping for me to go through those experiences, it was really really awesome. I remember we would go super super high above these, we'd start really low but we'd climb every single step along the way. What was funny is, before the trip there was always this huge moment of, or period I should say, of excitement. We're like, oh my gosh, I get to go do this really cool thing, and I get to go and I wonder what it's going to be like. There's all this anticipation, and there's all these awesome feelings of you know, you're getting all the gear together, you're getting all these things prepared, looking at the maps and making sure you got, you know, you're safe about it at the same time. It's exciting, it's really exciting. You go and you start getting on this trip and it's so funny, about a mile in, the same thing always happened every single time. Same thing always happened every time. You start walking, you're like, woo, hey, this is going to be awesome. Usually your up at 3 or 4 in the morning, starting to walking, sometimes we would put headlamps on and walk in the dark because we'd get started for an early part of the day. The same thing always happened, though. About a mile in, there was always this feeling of, crap. Why did I start this? What did I get myself into? I'm going to be doing this for the next while and if we're all sucking wind and we're all trying to breathe, I'm just going to be left to me and my thoughts. This is the activity for a while. It was so funny because for about a mile in, that would start, and the legs would burn and your lungs would start burning and you start playing the mind games, you know, you can do this, you got this, this is going to be great. I always enjoyed that, though, and after I had done it enough times, we backpacked a lot, after I'd done it enough times I actually looked forward to that moment because I knew as soon as I got through it my legs, more blood was going to go into the muscles. My red blood cell count was going to go up through the roof and I was going to be able to capture more oxygen per breath, literally, especially as we go really really high up I'd be breathing hard but I wouldn't be in any more pain. It's very very interesting. I remember there was this particular hike that I was on. This totally relates, okay, just follow with me to your MLM. I remember there was this particular hike we were on, it was a three week backpacking trip, three weeks long and technically it was three and a half but we went and it was, I think it was the last two days of the last week. I mean, we'd been going a long way. We'd go for several days, we would resupply somewhere and immediately just keep going and resupply several days later and keep going. Food is heavy. Water is heavy, so you know, we couldn't carry three weeks obviously on our backs in one shot. We'd go resupply and we'd just keep going. Resupply and keep going at strategic little mountain places throughout in the Rocky Mountains. It was so fun, oh my gosh, but there was this horrifying thing that happened one day. We were resupplying on water as we went. Well, one day two or three days prior to being done for the whole trip, we actually get to this creek that we were supposed to get more water from. You're working really hard, you're working out hard, obviously the whole day for extended periods of time, you drink a lot of water. There's nothing quite so fresh and crisp, delicious as mountain water that you just filtered. Oh my gosh, it is so good. I'm craving it right now just remembering it. What was so funny, it's funny now but then it actually kind of serious. We got to this creek we were supposed to resupply at and the creek was completely dried up. It was completely dried up and we had no way to get water. All we had was the water that was remaining in our canteens, in our Nalgene bottles, just the ones we had on us. We were like, oh my gosh, without water, you don't eat because you need water to digest it so okay, now we can't eat for the last little bit here. All right, now we can't do this and we can't do this, we can't take little baths or whatever. Play in the water, whatever it was. Without water it gets pretty serious pretty quick, especially at high elevation there's altitude sickness that starts to set in under certain conditions, especially if you're not being hydrated enough, weird things can start to happen in your brain because there's a lot less oxygen you're bringing in as well. It got kind of serious pretty fast, and so we took all of our water that we did have and we put it all in this big pile and we were like, okay, and we just started rationing out our water. It actually, I'm not going to lie, it was actually pretty freaky, in the middle of the night, I remember waking up and it was actually painful the kind of dehydration pain is so much worse than hunger pain and I remember being in physical pain, I mean, it was- anyway, it wasn't a very good experience for that last little bit but we were trying to stay in high spirits, okay, we're only 36 hours away but I mean, we don't have that much water left, like, you know, in those types of scenarios it can get pretty serious, right? I remember a lot of the leaders that we were with, because I was a youth at the time, right, they started going through different options. You know, like, okay, what are we going to do? Should we call some emergency line? should we stop this and go figure out what's going to, you know what I mean, and we figured out that literally the shortest way for us to be safe was to complete what we were already doing. There was no other way. We were at really high altitude, there was no other way for us to go get water, there was nothing. We had to keep going and guys were kind of freaking out just a little bit but silently, we were all trying to keep our cool a little bit, we'd been going for weeks and only to come at the very end and like, have no water left. Now, there's a huge lesson with this, guys, oh my gosh, that taught me so many things. So many things. Recently, I don't know what the deal has been but I've got this other MLM product, I haven't really told you guys that much about it yet, I'd love to but you know, just figure you guys will find out about it if you want to but it sells like hotcakes. It helps people automate their down lines and their recruiting process. It's really really cool. The last several days, people have been just buying it like crazy. It's already sold a ton. I think something like over 250 people have already bought it in the last little bit here. Tons of Facebook messages and questions going on and they're loving and they're like, hey, does it work in this scenario, does it do this here? I'm like, yeah, it works there, there, there, there, there, beware of this, whatever it is. Some of the comments that come back are hilarious to me. They'll go, get excited before the journey. They're like, oh, this journey's going to be so cool, right? Same thing I did with the backpacking trip. They'll go get excited about it and they'll buy it or they'll get into, you know, this is probably a better example, they'll go get into their network marketing opportunity, right, their MLM. They'll go join an MLM and they're excited, they're full of anticipation, they're ready to rock and they start to feel a little bit of improvement immediately as the excitement kind of carries them through that but then all of a sudden reality sets in, right? That's like the mile mark for me. Reality sets in and oh my gosh, this is going to be cool in hindsight, but wow, this is going to be some work, you know, and wow, oh my gosh, people are already quitting. There's already huge fallout from all the other people who are trying to be successful inside their MLM. It's the exact the same thing with the backpacking, exact same thing with anything in life. I believe a Seth [Godon 00:09:31], in the book The Dip, The Dip, that's a great book, but the book The Dip, he talks about how we always go through these cycles and as soon as we start anything brand new, there's excitement. "Oh my gosh, we get to go do this cool thing, it's going to be awesome!", you know, and we get ourselves excited on what the future will be like but oftentimes we'll be like, wow, we neglect the middle part, the actual journey part, the actual work, right? Lately there's been a lot of these people who've been messaging me. I remember there was this lady who messaged me, she's like, "I've been working so hard," like, why isn't anything in my MLM working in general? I've been working so so hard. I always laugh at that. I have to laugh at that. There's no, you guys, working hard means nothing. Okay, one of the biggest dangers I see over and over and over is people start to confuse being in motion and taking action, they confuse that with achievement. They confuse it with accomplishment. Movement does not mean accomplishment. If I'd stopped two days from being over, I still wouldn't have accomplished my three day or my three week backpacking trip, would I? It's the exact same thing with business. You go join this MLM, right, exact same thing that my upline is telling me to do, I went and I wrote down this huge list of all my friends and family and I'm starting to call them and nobody's joining it but I'm feeling good because I'm taking action. All right, action is good you have to get it to get the achievement, but don't confuse it with achievement. Don't, or you're going to start to think, oh my gosh, look at all these great things I'm doing. Great, but what are you finishing? Does that make sense? That's the whole reason why I brought this up. The whole reason. I'm sure you guys have heard of the book Magnetic Sponsoring, by Mike Dillard. Fantastic book. Here, this is probably one of the most referenced books on MLM. This is on page 40, he says, "you and the other distributors are your up line's marketing arm and you have one single task: sell. That's it." I want to ask you a question. My role here in this podcast, I want to be friends with you, I want to get to know you guys, I want to know who you are, I want to know what MLM you're in, I'm excited for you. I'm never going to try and dissuade you out of whatever you're doing. If you love it? Great! That's awesome, but at the same time you have to ask yourself where are your revenue generating activities and are you doing them? If you're confusing yourself with activities that are not revenue generating, I.e., you go make a logo, or you go put together a dang business card. I don't have a business card, are you kidding me? Unless there's an actual marketing campaign behind it. I've made business cards one time for my dad's business and we put together a business card and it's because there was this cool little free thing on there that would bring someone over to a website so they could opt in and get going on his marketing automation. That was it. Are you kidding, I don't have a business card. It's so easy to get distracted by the crap fluffy stuff of business. I have a marketing degree. Do you know how much fluffy stuff there was with that? "Go write out your business plan." "Go contact five people and ask them to be your mentors." It was like, what? No no no. It's exactly what Mike Dillard said. Your only, only responsibility in your MLM is to sell. That's it. You need to ask yourself, if time is money, that's a common phrase, time is money, time is money, if time is money, what are you spending your time on? Is it on revenue generating activities or are you distracting yourself by writing another list of people that could possibly join and writing a list of what could happen if their friends joined and what would that look like on the compensation plan? I know we've all done that, of course we've done that before. Our MLM, our up lines all teach us to do that, right, that's like the standard thing to do most of the time, stereotypically. What I wanted to do and what I wanted to tell, like, you have to get results. Right? If you don't have results you are not achieving and if you are just running around and you're like, "How come this MLM isn't working? How come this opportunity's not working?" And you're not actually focusing on sales, well, there's your problem. Focus on sales. That's the only thing that matters inside your MLM. That's it. Inside of your opportunity, that's it. Sell. Whether you're selling the opportunity or you're selling the product, that's it. Do not go start making big lists of people and doing nothing. You have got to take ridiculous [inaudible 00:14:01] action. There is nothing that's ever come to me in my life without me being 100% obsessed. I mean, a monomaniac. To others, to my mom, to other people, to anyone else even in my own network marketing opportunity, even in my own MLM that I'm in right now, my level of obsession is ridiculous to them. But then they ask, like, "How can we be so successful at this?" Well, it's because I'm obsessing. Right? Some guy told me once, you have to have life balance and everything. I think that's complete utter bull crap. That's not true at all. It's more like, you guys ever see those circus people and they've got all those plates spinning? They've got like 10 plates spinning on top of sticks but they only got two hands. Well how do they know which one to go for? Well, they wait and they wait and the one that starts to wobble they go give attention to that one until it's good. Then they wait, oh, that one's wobbling, and then they go over to that one. Right? Exact same thing with this. What I am begging you to do is, anything that is not a revenue generating activity, please do not get distracted by it. You have to, don't confuse the action. Don't confuse how far you've come with thinking that you've actually made it. You know what I mean? I if had only gone two weeks and four days, or five days, and not actually finished those last few days, I wouldn't have made it. I couldn't have that little emotional badge on my chest, yeah, I did that, it was a three week backpacking trip, right, I mean, it was hard. It's the exact same thing. Anyways, I think I made the point, I'm beating a dead horse probably, but I want you to know that that topic for me, I'm very passionate about it because most people will still go and just say, well, I've done this today. Well, I made a list of these people today, and they feel good about themselves. That's great, if you've never done anything ever, that's great. Yeah, you're right, pat yourself on the back, but tomorrow don't get distracted. You can't do it or you're just not going to be successful in it. You're not, and it's hard for me to say that and it's probably hard for some to hear it but I'm okay if that offends you a little bit. Right? It's a harsh reality, it's a harsh wake up call, sales drives the world. Sales drives the economy. Sales drives your business. If you think this is going to retire you, if you think it's going to be something that pays for those extra vacations or an extra car or helps you just pay some bills, it's from a sale so what else is there to focus on? Nothing. Does that make sense? That's how I treat my business and that's how you should treat yours. Most of the time I'm, I'm very opinionated but I'm like, hey, everyone can have their own opinions. On that, I feel like I'm 100% right on that. There's no contest. You have got to sell. Whether it's the opportunity or it is the product, sell. Sell something every day. Just make that the goal. Today I am going to sell one thing to somebody. You gotta know what your number is. When I was doing telemarketing, I was a telemarketer for a little while and I was a good one and I knew that if I called 100 people that day I would get at least one sale. Same thing when I did a lot of direct response marketing, I sent mailers out and I did all that kind of stuff too. It was great. I knew if I sent out 100 mailers on average I would have one person respond to me. I was like, cool I want to get 10 new people this week, I gotta send out 1000 flyers. I literally would go door to door and I put on people's doors. You know what? There's more effective ways to do it but I just tried to make the sale, and it worked. I did. It was awesome. I got a good team together really quickly. There are other ways to do that and I use the internet and it's way more automated and far less time costly on me but anyway, that's what I'm saying. Come up with a way that you just rinse and repeat without thinking about it. It's just part of your daily ritual. That doesn't mean you go barf over people at the store. I hate that, I hate, my friends and family don't even know what MLM I'm in and I set my systems up that way on purpose. If that kind of thing is interesting to you check out secretmlmhacks.com, but anyway. I will never continue to promote over and over on this podcast, that's not the point of this and I hope that that's okay I just said that, but anyways, that's the main point. This podcast gone long enough so far but I just want you to know, please, this is like the main, I have this written on my wall even. Don't confuse action and movement with accomplishment and achievement. They're not the same thing, and thinking that you're just moving does not mean you are being successful. All right, thanks guys so much, and if you have not got it yet please go to secretmlmhacksradio.com and get your MLM Master's Pack. It's basically it's five videos and you can show it to anyone, I don't pitch an MLM, I don't talk about anything else. You wont even know what MLM I'm in, I'm never going to tell you guys, and it's for the reason that you guys know that I'm a third party, I'm not pressuring you in any way at all. Anyways, it's five videos of me training you and your down line on different ways you can recruit and even set up auto recruiting systems. It's really awesome. Anyways guys, I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Master's Pack by subscribing to this podcast at secretmlmhacksradio.com.
Hey, what's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bugged family members and friends want to grow a profitable home business? How do we recruit a-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Alright, you know what's funny? I still get really jazzed every time I hear my own intro. I love it, I think it's ... Anyway, it's a lot of fun. I had fun making it. Hey, so if you are at this podcast, and maybe this is the first episode you've ever heard. One of the things that I just want you to know is that I have taken MLM and kinda flipped it on its head. Rather than going and just promoting a product that is the same as everybody else, that is the same offer, the same ... What I've really learned how to do over the last few years is how to automate my downline recruiting using sales funnels, but in order to do that, I had to create an offer that was a little bit different than all of the other thousands of people in my downline, you know, the exact same message, the exact same websites, the exact same everything else, and it was a huge challenge for sure. The first few episodes, I just kinda walked you through the story of how I got to where I am, but for these next few, what I really wanted to show you guys is I'm about to launch a really cool product that will help anybody auto recruit people into their downline. Before you even think it, I just want to bring it up. This does not take the human out of MLM. This is a relationship business; you need to create relationships. That's what it's about. Business in general is a relationship atmosphere. You've got to create relationships. Just know that I want to know that I'm creating relationships with the right people. I don't want to create relationships and spend time with people that are not going to be beneficial to my downline, which is what I was doing at first. Again, I'm not judging their character, I'm not saying that they're bad people or whatever it is, but clearly the first 13 people that I actually recruited, I called them leaches. I called them the people that they're just not ... They just ... They joined as a favor, not because they actually wanted to be in it. Anybody who joins because you think they need it, rather than they want to be in it, that's a recipe for disaster. Anyway, I am overwhelmed by the amount of people, I mean a ton of you who have went and got the MLM Masters Pack. If you go to Secret MLM Hacks Radio.com you guys can pick that up for free. As a thank you for being a listener. What it goes through, and it dives into more deeply how you actually create an offer out of your MLM. How do you actually make your downline an attractive thing to join, even though out of the box you're the same as everybody else? It's a big problem to solve. That's what it goes through. For the next few episodes here, what I'm gonna be doing is documenting. I want to show you guys what I'm doing. I have a pretty intense, hardcore, what's called a direct response marketing background. It's not multi-level marketing, what I do. I'm an internet marketer. I go through and I take people's products, we blast them out online, and the sales funnels, that's what we call them, that I've built, have created millions of dollars. I wanted to show you, I thought hey, how cool would this be if I actually go through and do this in the MLM area, and I did that about a ... I launched it about a year ago, and the result's been amazing. It was about four years ago that I had the realization that I needed to go do it. With life, took me awhile to get it out, but once I did, it was pretty amazing. Since then, we're almost at 300 people who have gone through and have actually purchased the downline recruiting funnel, which is awesome. What's cool is I've been going through and adding a bunch of stuff to it. Now that you can auto recruit, how do you sell products? How do you sell services automatically? How do you ... All these other systems that I usually build for any other business, I'm now putting them into the MLM world. Anyway, it's a bit of a recap, I won't do this every time on the beginning of these episodes, but that's the purpose of what's going on. I just wanted to show you guys and tell you what I've been doing. I could launch this product almost right now. There's things that I still need to create, there's things ... What I'm trying to do is I'm trying to create my MLM as something that's unique, and I want you to copy what I'm doing for your MLM. I don't care whatever one you're in. If you love it, stay in it. I'm not here to try to convince you to come join mine, that's not at all what this podcast is about. That's not what my offer's about. That's not at all what the product's about that I'm about to sell. It is all about leveraging whatever it is that you are already in, and gaining more qualified people into your downline. People who want to be apart of your downline. People who will help you, who will help support you, who will get things done without you being there, which ... Can you relate with that? I'm sure that sitting right ... Especially if you're listening to a podcast called Secret MLM Hacks, you most likely have been an MLM before. If this isn't your first time, then you most likely have run into those problems. Running into people and recruiting people that probably were not qualified in the beginning. How do you actually do that? What I've been doing, like I said, is creating a really cool offer out of my current MLMs offer. I'm improving on it. I'm not changing it, but what I'm doing is ... Anytime we create an offer online, what we do is we sit back, and I think I talked a little bit about this process, maybe in the last one, but what we do is we sit back and literally we start to write out all the coolest things we could include when they buy the offer. What are the coolest thing we could include? Well, how about they fly out to the house. How about my wife makes them dinner and they sleep in my pajamas? How about they get this course? How about they do this? Then we go back from the top and we start exing out all of the things that are just unrealistic. Okay, my wife is probably not going to make dinner for them, they're not gonna sleep in my pajamas. You know what, maybe they do fly out though. That's kinda cool. Maybe they do get these cool courses. Maybe they do. What's left over is this super unique offer that makes you completely unique and different from the thousands of people who are selling the same thing that you are. You think about the power of that. It's amazing. That changes your sales pitch, that changes the way you talk to people, that changes everything, because now it's yours. You own it, you got your name on it, right? Rather than just being the exact same thing as everybody else. That's the trap that I was running into when I first started MLM. It's so cool. Again, I just had someone else join my downline, and I've never met them before. It's not that I don't intend to, or like I said, this is a relationship business. But what I've built works, and it's blowing me away at how well it still works. It's amazing. My income goes up, and I am ... I built the system once, I set it, and I forget it. I kinda just walked away, and all I do is I talk to the people who already joined. I talk to those people who've already made the commitment. I get them on board, I teach them, and I give them the same systems I'm using so that it replicates me. How cool is that? Would you not want that? Is that not something that would change your life? You think about what that would mean. That's why I built it and I also put it together. Anyway, for the next bit, this podcast is gonna be mostly about me documenting my journey as I launch the final version of this product. I basically launched a test version of the product a year ago, and it's been just insane feedback. I've been so excited about it, it's so cool what that has done. Regardless if someone joins the MLM, it's made $1,000 a week. Regardless if somebody joins, it makes $1,000 a week, and it's been doing that for the last 11 months. Please let that sink in. That was the hardest part I had with MLM when I first joined it four years ago, was I didn't know if I was gonna get paid. I didn't know where the next check was gonna come. And the check that would come was like, no joke, my first paycheck in MLM was $12. I think it was $12.18 and I looked at my wife and I was like, "Hey, you want to go buy a pack of gum?" And I had worked my butt off, and I was like, "For $12? That kinda sucks." I need a way to vet out good people who actually want to sink into the marketing and learn it, who actually want to replicate themselves, who want to create value, you know what I mean? I want to talk to those people. That's why I started and I put the system together and I started building it. I realized I could take my internet marketing background and my product creation background and I could sink it into MLM. I was like, "Wow, that makes it really unique, this is cool," so I'm excited that you're here. I'm glad that you're here and you're joining the rest of the community here. There's already several hundred people. There was almost 1,000 people already in the community, and there's a lot of ... One of the things I was sick of with the MLM world was just how many spammers there are. I didn't know that, and I went around and I started joining all these different Facebook groups, and nobody would give me a real answer when I asked a simple question. It was all these spammed comments. I think I got one real answer out of like 30 different pages that I was just trying to ask a simple question to. I was like, "Oh my gosh, I've got to create a resource for everybody, a place that we could all go and be a cool community together," so anyway, I'm excited that you're here. Real quick, I just want to tell you what it is that I've been doing. You've got this cool product. You've joined this downline, you've joined this MLM of your own, whatever it is, and I'm happy for you. Again, there's no pressure at all, if you love it, stay in it. I'm excited for you. Again, how are you different? I had to sit back, and I had to think to myself, how am I different? How can I create value in this marketplace that makes me desirable to join my downline and buy my products? How do I do that? I created an offer around my MLM's product. I took that product that I said, you know what, I'm gonna give this, this, and this, when they also buy. It's the exact same thing when you go to Amazon. You know those little fidget spinners or even a pair of socks or pots and pans? It's actually even on infomercials. If you go look at an infomercial, say it's an exercise one, they're like, you'll get this CD and this as a bonus. It's the exact same concept. Start thinking through ways ... It's the major reason why I took the product offline so I could go make tweaks and keep making adjustments to it so that as you guys are following me as I go through this re-launch, I want to show you guys what I'm doing and why it's worked so well in the MLM space. I want you to copy me. I'm giving you permission to, I'm giving you permission to go out and actually ... I want you to do the things that I'm doing because I know that they working in the internet marketing industry, and what we call the direct response marketing industry. It work the exact same ... It's sales. This is gonna work these out. You know what? Most of the tactics, like I said before, in MLM are stuck in the 90s. What I want to give, the tactic today, is that I just want you to know ... I want you to sit back and I want you to look at the top people who are in your MLM. You know what's funny, is I want you to look at them, and I want you to ask yourself, what are they actually doing differently? There was a meeting that I went to once for the first MLM I ever joined. A meeting that I went to and I was excited about. They were like, "Hey, this is a regional meeting, there's gonna be a ton of people, if you got any family, if you got any friends, you got anyone interested, come and bring them," and I was like, "Cool." I went by myself. I had just barely joined. There was an open seat right at the front. Huge room in the middle of a hotel. It was a hotel meeting. Huge room, all these people there, and the guy who had recruited me saved a seat for me. I went, and I go, and I sit down, and I sit down and the meeting starts. The meeting starts. The guy who's speaking, fantastic speaker, great speech, honestly I learned a lot from him. Then this other guy gets up, and he starts teaching and speaking and he also was great, and then he sits down, and then there was another one, and he stood up and he was great, and he was awesome, I was like hey, he's the same as him, he's the same as him, he's the same as him, he's the same as him. Then, all the sudden this guy stood up, and he actually, he was selling in the MLM, but what he was really selling, what he was actually making money on wasn't actually the MLM products. He had done exactly what I just told you. He went and he saw what the holes were in his own MLM and he filled the space. He was selling the equivalent to picks and shovel to the rest of the people in the MLM digging for gold. You guys know that analogy? You know that ... The gold rush to 49? All those people went to California and they started going and digging for gold? Well, really the people that made all the money are the people selling the picks and the shovels, not actually the people going to dig, right? It's the exact same concept, you guys. What ends up happening along the way is you start vetting out people who actually want to be with you. I just want you to know that one of the things I've been focusing on this last week is the offer. How am I going to actually go promote this thing? How am I actually gonna go promote my downline products? Is it going to just be with the products or am I gonna make an offer out of it? If you go to Mcdonalds, and you say, I want a hamburger, did you know that Mcdonalds spends like a $1.89 in advertising costs per person in the drive through? $1.89 per person in the drive through. Well if you go buy a $2.10 hamburger, they're only making like 19 cents. You can't make a business off that. You're only making like 20 cents. You can't make a business off that. Where they make their money is in the up sales, it's in the fries and the drink, right? You can buy it a la carte, one by one, or you can actually just go say, you know what? I'll have a number three. That's an offer you guys. That's what that is. I'll have a number six. They've prepackaged them into these offers. It's the exact same thing with the MLM. Obviously each MLM has different rules. Always check and make sure that this is not ... This is not legal advise, I'm not telling you to go against any type of conditions or whatever, but I specifically went and joined an MLM that was gonna be okay with kinda thing, me doing that, because I knew that I could get ridiculous cutting edge if I could actually go through and create an offer out of my MLM's product. Doing so totally changed everything. Anyway, I hope that it helps. I'll probably cut this episode now here. I wanted you know what I've been doing and why I've been doing it. I hope that you go do the same thing. Copy me, go figure out what is it that you can offer? Is it some free training? Is it some ... Obviously the MLM's gonna give that to the person, but what can you do? Why should I join you? I'm not joining your downline, I'm joining you. Does that make sense? Why are you different? What value do you put out there? Why do I join your team? Why are you the leader? Why am I the follower? You go and you create something cool. You could go teach ... I remember the first time I created an MLM product. You know what I did? I went and I taught simple marketing strategies for three hours in a stranger's home, and I recorded it, and then I took that recording and I went and I sold it for seven bucks. I used that as a way to weed out people who actually wanted to learn MLM stuff. Who actually wanted to be successful in this industry. It could be really guys, it does not need ... You might be like, oh, three hours? It doesn't have to be three hours, it could be anything. I'm not saying that's the only strategy. You could go do tons of different stuff. Anyway, all I'm saying is go make yourself different. That's all it is. That's the purpose of this episode. Anyways, that's what I've been doing right now, and I've been going through and it's looking fantastic. You know what I've been doing, is I go and I take that offer and I just test it out to a whole bunch of people and I say hey, is this sexy? Do you think this is cool? Is this something that gets you excited? Would you want to join my downline? Would you want to buy this product based on this offer? Then I actually go put it out there for real and see what happens. And you know what's cool? It's totally been working. I'm excited to launch the actual thing because I know it's gonna blow it up like hotcakes and I'm excited for it. I'm excited for what that means for you too, if you implement that yourself, but the major point of this is that you've got to go out and make yourself a little bit different. Or very different. Otherwise you're the same thing as everybody else, and it gets really annoying. If my wife gets invited to another makeup party, she's just gonna like start shooting, because like ... It's the same thing all the time. It's like, oh my gosh, she's not interested. Anyway, so how do you not be that person? You be different. How do you be different? By making your product an offer. By making your downline an offer, right? Think of the way Mcdonalds does it. Think of the way ... When you go to the movies. Hey, do you want popcorn? Those are all little add-ons. All the little things that make them different. Anyway, but it totally works. Hey guys, hopefully that helped. Make yourself an offer and you will have awesome, awesome rewards as you do it. Alright guys, talk to y'all later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at Secret MLM Hacks Radio.com.
Ho, ho, what's going on everyone? This is Steve Larsen, and you are listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us, [inaudible 00:00:10] even cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. All right, all right. Guys, I'm so excited to do this. It's one a.m. in the morning right now, and I've just had this on my mind, and so I decided that I would just record it anyway, even though I have got to get up soon. I just really like what I do, so I just decided to stay up and get it done. Anyways, hey guys, today I wanted to talk real quick about the three things that changed my MLM business forever. You know what's funny is, I once sat down and I wrote all of the business that I had done and tried and tried to make money in, and I sat down, I wrote them all out, and it was, just off the cuff, it was probably 14, 15 businesses. It was a lot. This wasn't small, little endeavors, like I tried that for a day or two, this was four, five, six months per thing. I've been selling stuff in the business world for a long time now, especially comparative to most people, far longer than most people do it, or make it I should say. You know what's funny is, on every single one of them, if I had the three things that I'm about to tell you right now, I know I may not be talking to you right now. Number one, I'm like, I wish I knew these three things. Stuff would have been so different, but at the same time, I wouldn't be here talking to you right now, in your ears, and that makes me sad. All right, heres the three things okay? I remember, one of the very first businesses that I created, that was on a subscription model, was a smartphone insurance company. It was a company called Fixed Insurance. What we did was, we went and we were looking at all the different insurance models for smartphones, and they're ridiculous. Some of them, they're just straight-up ripping people off, and we're like, "Oh, we could totally sell that better." One of my buddies had a smartphone repair shop. He owned it for a long time. He did great things with it, and then he flipped it around and he sold it, and made profit and it was great. He's like, "Dude, Steven, let's go make this smartphone insurance company, um, and er, you handle like the onboarding of customers, and er, and I'll go handle like the back and management part of it," and I was like, "Sweet. Hey, this is cool right." I was in the middle of college, we were both excited, we were ready to rock and roll on it, and it was going to be really cool. Well, we got to work, and we wrote out exactly what it is that we were selling. We figured out what the different things were we could offer with it. We went and actually started looking at what all of the people who were also selling smartphone insurance already were already doing. Same thing that I tell you guys to do. Same thing that I did. I went out to the top MLM people, and I was like, what do these people do? What are they actually doing? Oh my gosh, it's totally different things than the upline's telling me to do. I'm going to stop doing the things the upline's telling me to do, and start doing what the top MLM guys are doing. You know what I mean? That's basically how it happened. That's one of the turning things. But for the smartphone insurance thing, we did the exact same thing. We were looking at all the other top people, all the other top companies. How are they selling, how are they selling, or what are they selling? It's funny because we went and we planned this thing out. I handled the technology side of it, I built what we call sales funnels, and I put together a sales funnel online, it was all automated, so that someone could buy and there was automation. They could handle their policies, all this stuff. I went and I put it all together, and it was really cool. It was cool, and we built it, we put it all together, we hit the go button, and we had a few customers buy. Not many, but enough to be breaking even. We're like, you know, really wish there was more people, but that's not bad. All right, cool. What's funny is, it just floundered. It just stayed there for a little while. At first, its was just like, well this is just the period where they're just talking to the people that they know, and customers will be coming soon. They never did though. I looked back on that and I was like what happened? This is so weird. How come these people aren't joining? What the big problem with this? What I realized is that, I got this from Russel Brunson, if you know who he is, he teaches that you need to first figure out your what and your how. Number one thing, to take you from zero to $1,000,000, is he teaches is, you've got to figure out first your what. What are you actually selling? What's the offer? What is it that people want to buy? Then you need to figure out the how. How do you sell this thing? How do you get traffic? How do you get eyeballs to see it? How do you get people to come and convert? Whether it's from people who know you or people who are off the street, what's the way that sells the best with your thing? That's what I always tell people, going and talking to people in the freaking street does not sell well. That's the wrong how on how to sell. There's easier ways to do it. People who are already pre-dispositioned to actually buy and get into your MLM, go find those people. Walking around on the street, I'm sure that great people have been recruited like that, but it's sometimes, anyways, it's challenging okay? It's not nearly as fun of a business to be a part of when that's your strategy of how to make the sale. You've got to figure out the what and you've got to figure out the how. That's number one. As soon as you figure out the what, and what's cool is that your MLM has already figured out the what. They know what the what is, they've given you the what. They've figured out hey, here's this cool product, you're holding the what. What do you sell? They gave it to you. What's the other part of the opportunity? Cool, they gave that to you also. The what is almost completely figured out. Almost. There's another step, but I'll dive into that in another podcast here. The how is the part that most people don't think through, and so the uplines are typically the ones who give the how to you, and they say, "Write out this big list of people right, an-, and go bug the crap out of them until they actually join." That's the how, because most MLMers don't know how to market. Anyways, that's what my course teaches. That's why I put this thing together, because I'm a marketer by trade, and I was like, hey, this could work really well in MLM, and it does. Anyways, so number one, you've got to figure out your what and your how. The what's already almost basically taken care of for you, the how, you've got to figure how to get eyeballs in front of it. That's number one. That's totally changed my business, when I figured out how to do that, because I figured out a what. I figured out a what, and then I figured out the how. I know how traffic comes to it. I know who to target, I know where those people are, who when they fill my downline, they aren't leaches. They're self-solvers. They get out there and do it. They don't sit around and suck to me and say, "What should I do?" Or they don't run from me, and I have to track them down. They're not that kind of person. You don't want that kind of person. The things I've built and the internet presence, and all the thins I've built, are as much to recruit people as much as it is to actually push away the other kind of person. It's literally a filter. It's a lock gate. I don't want people who are not self-solvers, who aren't go-getters, and I'm sure you're the exact same. Anyway, so number one, the what and the how. Number two, guys I can not tell you what has happened in my life sines I began to publish regularly. I don't care what the platform is that you choose to do, I don't care even the frequency, as long as it is somewhat frequent. Some people do it every day. I think that's really intense, overkill. I can't do that every day, that's crazy. Maybe you can, that's awesome, but choose a platform. Some people do a YouTube video and they just talk into the camera, and they share what kind of cool things are going on or whatever it is. Whatever it is, you have got to publish regularly. Podcasting is my way to do that. I love audio, I love music. I've had a lot people ask me, "Steven, are you a radio announcer in your previous life?" The answer's no, I just really like it and I study it a lot. Anyways, regular publishing is insane. Oh my gosh, I encourage you to do it so much. Some of you guys that want to be bloggers, great, then blog regularly. You will gain a following that you can market your products to. You can come from this great position of not being pushy, because they've been listening to you for a while. They've seen what kind of character you have. Their walls have come down, they're able to receive a sales message. But if you lead with the sales message, man you push people away so fast. Several things happen when you publish regularly. Number one, you get to coach people. There's really two things, I think I talk about this in a previous podcast, but number one, if you can find a coach, hopefully someone in your upline of your own MLM, if not, I'm happy to do it. I'm not saying, "Join my downline," I'm saying listen to this podcast because this all I talk about. Number one, you've got to find a coach, somewhere, somehow, a mentor. If you don't know how to market, find someone who knows how to market, or find a way around it. Number two, so number one is find a coach, number two is be a coach. When you are a coach, one of the easiest ways to be a coach, even if it's not one-on-one, is to just publish regularly. You will get better at your craft. you will better at your message. You'll get better, and I know some people are like, "Well I'm not very good at talking." That's okay. You can write. Whatever it is, some kind of regular communication, or attach yourself to somebody who is. Anyway, I cannot believe, I've spoken on stages because of my podcasts. I've gone and I've met amazing people because of podcasting. It doesn't matter, it's not just podcasts, whatever it, is, regular publishing. Number one, you've got to figure out what you're selling and how it sells. Number two, you've got to publish regularly. These are the easiest three steps on the planet okay guys. Don't look at them and be like, "Oh, this is so much stuff," just break them down bite-sized. Number one, what are you selling? How can you make it just a little bit different than everybody else? Number two, or second part of that, how does it sell? How do you get the eyeballs in front of it? How do get people in front of it? For me personally, I wanted to build a sweet system that would help me to do it, so I did and it totally works, it's awesome. Number two, you got to publish regularly, which leads me to number three. Number three is I encourage you to find ways to not be attached to fulfillment yourself. Let me explain what I mean. I'm one of the coaches, I shouldn't say one of, I am the coach for a program called Two Comma Club Coaching. Two commas meaning $1,000,000. What I do, is I'm the guy that runs the program for Two Comma Club Coaching. I always try and keep what I do off to the side a little bit just so you guys know that I'm not promoting other things that's going on, but just so you know a little more about me, I am the guy that runs Two Comma Club Coaching. Super fun, really enjoy it, a lot of fun, I absolutely adore it, but what's funny is, that a lot times when I help people come up with offers or help people come up with what they're selling, how to make it different, how to get the eyeballs, how to create all of their system, things like that, a lot of times, what they'll do is they'll tie themselves to the fulfillment, meaning they say, "Hey, when you join this, I'll do a call with you every week, for two hours, at this day." That's really great at first, but man, hopefully your team grows so fast that you can't handle it anymore. Does that make sense? I was helping my dad come up with an offer once, a cool product, and it does great, it's awesome, and he's figured out the what. He's trying to figure out the how right now though, and he's got people seeing it, it's starting convert, he's regularly publishing, and then I helped him create the system. He's was saying, "Hey, how about I go do this cool, you know, one-on-one coaching calls with these people when they buy the product?" This was unrelated to MLM. This was another industry. It was in the financial markets area. I was like, "You know what? That's sounds cool, and it certainly is sexy, and it makes the offer more sexy, but that is, i-, it's not that you don't want to serve people, it's not that you don't want to help people, but that's going to be hell tl-, to fulfill on right. Hopefully a ton of people buy your thing dad, you know," or whoever it was I was coaching in Two Comma Club, "Hopefully the, it sells like hot cakes, and because n- you don't want yourself tied to the fulfillment. It takes away the automation right." Number one, the what and the how. Number two, regular publishing, and number three, a system. What I did is I set off, this was almost four years ago now when I drove my first MLM, it was an utter failure because I didn't have a system. It was haphazard. My system became literally goin door-to-door, and I didn't have a system. There wasn't a system. There was no process. I wasn't thinking through all my moves. There was no big, long-term strategy behind it. All I would do is I would continually write out lists of people's name, and lists of what would happen if one of their friends joined, and what they looked like on the [inaudible 00:13:34] plan. I know that you have done that, especially if you're listening to this podcast, you've probably done that and that's fine. We've all done that, but that's not a system though. It's not a marketing system that pulls people in for you. It's not to take the human out of the machine. Its not to make it so that this is less personal. That's not it at all. All it means is it helps me talk to people who are actually serious, who actually know how to market a little bit, or who want to learn. I want to talk to those people. I don't want to talk to people who have no desire at all to learn how to drive an add or whatever it is. That's not the kind of person I'm looking for, and that's okay. You can be picky. You're going to spend a lot time with these people. Would you want to go on a vacation with them? If not, don't recruit them. Anyway, I hope that's helped. Anyway, so the what and how, that's huge, that's number one. What are you selling, how does it sell? Number two, please find a way to regularly publish. YouTube is a great way. It's free, you can just keep putting videos out there, it's not that hard at all. You can get your smartphone out and literally upload it straight to your own channel. But regularly publishing, this is my second podcast channel. I actually have another podcast channel, and it's been going for almost exactly a year now. I've had almost 50,000 downloads on it, and it's grown my audience like crazy. It's made my craft better. Anyway. I podcast more than once a week over there, and it's been fantastic. A lot of interviews, a lot of great stuff. But what it's done is insane. I can't even believe it, and everybody kept telling me that, "Go, go publish. Go be regularly publishing right. You'll start building your culture, you'll start building your tribe." Anyways, it's amazing how much angst that has shortcutted, regularly publishing in my own MLM. It's amazing, it's insane. Still blown away by it. Then number three, you've got to create the system. What is the system? If you want a good example of that, I talk about ways that you can do that. This is my little plug okay. It's totally free, you can go get it if you want to. If you go to secretmlmhacksradio.com, and just put your email in, for five days I'll just send you a video, and what it is is a video that teaches you different ways that you can recruit. It helps break and rebuild the mindset and beliefs you may have about the MLM industry, and it's in such a way that you can actually send it to your downline as well, by simply sharing. Anyway, very powerful stuff. Anyways guys, hey thanks so much. Hope you enjoyed this episode, and I will see you on the next one. I got a really cool surprise actually for that. It's going to be good. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM masters pack by subscribing to this podcast at secretmlmhacksradio.com.
Alright, alright, alright. How are you guys doing? This is Steve Larson and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers, like us, who didn't cheat and only bug family members and friends want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes, yet still have time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larson and welcome to Secret MLM Hacks Radio. I love that intro. I put that together. I did a lot of music related things growing up. I always loved mixing music and putting it all together. When I was about eight years old, my mom, she was teaching piano lessons like crazy out of our house. It was really cool, I loved it because all these kids would come over, and they'd be learning. While my mom would be teaching these piano lessons, I'd get to go play with all these other kids. It was awesome. I remember that very vividly. It was just a lot of fun and really enjoyed that a lot. What shocked me though, when I turned about eight years old, suddenly the tide shifted, and she wanted to teach me piano. I was like, "Okay, cool. Awesome." All these other kids are doing it. I'm excited about it. This will be great. I'll really, really enjoy that. This will be a lot of fun. I started practicing. You start out at a really small level. Just like with anything, you suck at the beginning. It's the same with anything in life. Soon as you start, you're going to suck at it. Why? Because you've never done it before, and as you keep moving forward and doing it, you start to suck less. "Eventually, you suck less so little that you actually become good." That's a quote from Garrett White. That's exactly what happened. I was practicing, and I was really enjoying it and I was feeling the progress. I was feeling progression. I was feeling ... Which is, in my mind, one of the keys to happiness, is feeling progression in whatever you're doing. I was excited about it. I was learning different songs. I was learning that, oh my gosh, especially as the years went by, about four years went by. I was learning, I could woo some of the young girls around me also and get some attraction that way. Do you know what I mean? I was enjoying it. But, when I turned about late 12, 13, I started hating it. I think a lot of it was because it wasn't cool to have my mom teaching me piano. I just so regret the fact that I did not continue doing that. For several years there, I was like, "Ah, piano. I'm not going to do that. I'm too cool for that." I was going through that teenage phase. Regrettably, I walked away from it, much to the dismay of my mom, of my mother. She kept teaching piano. I kept saying, "No, I don't want to do it. I don't want to do it." What was funny is, about four years went by, I played for four years. Then, about four years went by, and I realized how cool it really is to stick with something and get really, really fantastic at it. My younger brother has stuck with it for a long time, and he's just insanely awesome at the piano. I have total jealous rage over it. He's awesome at it. I mean, extremely, extremely good. He's going to get recognized by states and stuff like that. He's quite good, for his age and stuff like that. Anyway, what happened was I realized it was awesome. What I did was I picked it back up. I was 16, and I started self-teaching. I started getting interested into it for the sake of the thing, rather than anybody else really caring that much. I had just loved the actual act of playing the piano. I started learning it and I started working on it and started getting good again. What was funny is, I remember, I always loved it when I'd go to other people's houses, or I'd go ... There were churches, or I'd go in different classrooms, in high school, the music area. I would go there, and I would start playing the piano. What was so funny, to me, is that sometimes the pianos were just amazing. They were incredibly expensive instruments. Massive grand pianos and I could play on them. It was gorgeous music. You could definitely heard the difference in the keys. It was amazing. It was so cool. I promise the story is going somewhere very key, just bare with me for a second. I was like, "This is fantastic. This is so cool, holy cow." Then I'd go on someone else's piano, and it would be slightly out of tune, but what was funny is, that sometimes being slightly out of tune, would be its own artistic flair. It actually would make it sound cool, in its own way, also. I'd be like, "Interesting. This is like a really, really cheap piano and it's out of tune a little bit, but this song actually sounds cool." This is slightly out of tune, or whatever it is. I realized something, that there were these people, these other kids that would walk up, and they'd play the piano, and they were crappy, really bad. But, they'd boast really good skill like, "I'm so good. I'm super good at it." But, they'd sit down and they weren't very good. I was like, "That's interesting. You have this really expensive piano, but you don't actually play it very well, at all." Whereas, the piano we were playing on, it's not that it was bad, it's just that it wasn't really that nice either. It started getting out of tune, but this is something that really stuck with me. I realized that it didn't matter that the piano I was playing on was a little bit old, or out of tune just a little bit. That didn't affect my ability to play. That didn't affect my ability to go run out there and be self-driven and solve problems on my own. That didn't affect my ... Meaning, I didn't have to blame other people. I didn't have to blame external factors for my success. Whether or not I was actually going to be successful with it. My skill level had nothing to do with the quality or brand of the piano. That had everything to do with my devotion to the instrument. What does that have to do with MLM? Everything. That has everything to do with MLM. I remember, I realized when I was first, remember I told you in the very first episode of this podcast that I joined and I got 13 people on my down line. It was a really cool experience. It was awesome and I really enjoyed it. Then they did nothing. I was like, "Ah, man," and I started getting discouraged. About three, four, five months in, six months in, seven months in, that I started getting even more discouraged and more time passed. Within the year afterwards, I had just flat out quit. I remember, distinctly thinking, it was the MLM's fault. I was like, "Oh, my gosh. This MLM sucks. It's nuts. This is terrible. Look at those other guys over there in that other one. Grass is always greener on the other side of the hill." Remember that? I'm going, "Man, those guys over there, they totally got it made. Look at their comp plan. Look at the commissions that they get. Look at X, Y, and Z." Now, in all reality, did the brand of the piano matter? Yeah, like 10%, like not much at all. There was this extra 10% beautiful layer that got added on top of it, but the music still sounded good if it was on a cheap piano. It didn't matter what brand it was. That's the exact same thing with whatever MLM you're in. It's the same reason you'll never hear me say the name of the MLM that I'm in right now. I'm just not going to tell you on this podcast what I'm in. That's the exact reason why. Because if you love the MLM that you're in, good for you, that's your instrument, you're getting good at that one. That's awesome. You're skill level has nothing to do with the MLM that you're in, like 10%. It has everything to do with your skill level. What is the skill level that you're working on? Marketing, marketing. It's this very, very big hole. There's one other aspect that I realized it's not just marketing for me. What I realized is that ... I'm back tracking a little bit. I realized that there are ways to auto-recruit people using sales funnels and that I needed to market to people rather than prospect to people. That's a recap of the last three episodes, thus far. What I realize is that I need to have ... What was the system in place? What was the system? I realized all these other MLMers, these type guys, they weren't doing home meetings. They weren't doing hotel meetings. What do I actually need to go build? What I did is I sat down and I started using a software called, ClickFunnels. I'm not going to promote tons of stuff to you guys, just so you know. But, ClickFunnels is the freaking bees knees. It is so awesome. It used to take me weeks to build out what it takes me a day to do in ClickFunnels. It's amazing and it's so awesome. If you want a free trial to that, just let me know and I'll drop it over to you. But, what I realize is, so I went and I created this system. I put the system together based off of what I saw the top people in MLM doing. I had a cool quiz. That was the first page somebody landed on. I had a cool quiz on the internet, on a little page there because they did. I went through and I made this cool quiz. All it was meant to do was get people into the state to go to the next page. I didn't even collect the data. Then on the next page I said, "Hey, if you want here's this cool little CD. It will teach you how to create a funnel. It will teach you how to create a funnel that you can use to help recruit people into your MLM. It's just seven bucks." A lot of people are buying. They're still buying that. More people buy it today, which is awesome. It's just constantly working for me in the background. It's awesome. Then the next page of the funnel is, "Hey, you know what? Here's a complete funnel that's already done for you." Then on the next one, "Hey, you know what? Here's if you want to learn how to get some more traffic, here's that part there too." What's funny is I built this whole system out. It took me about eight months to do it. I put it all together. I went and I saw the other training materials other MLMers were doing. I saw the videos that they were doing. I transcribed them and I made them my own. I changed them and I tweaked them and I made it my own. I put my different spins on them. I recreated the videos. Those videos are what's at the Secrets, I'm sorry, SecretMLMHacksRadio.com. That's what's there. It's free videos, you can just have them. There's nothing afterwards. I'm not trying to upsell you anything. I'm not trying to ... It's literally just for your education. I've never done that before. Anyway, I think you'll really enjoy it. But, there's a point to it. I'm not pitching you. There's a point to it. I started going ... Remember last episode I said, "Guys, there's a huge difference between sales and marketing. There's another huge difference between a product and an offer." This is marketing 101. This is stuff I didn't even learn in marketing degree, yet it's made all the difference and it's made the money for me that it has, which is awesome. The difference between those four things is huge. What's the difference between sales and marketing? Well, I was doing door-to-door sales. Sales, according to Joe Polish, and marketing are very different like this. What he said was, "Sales is what happens in front of your face. When somebody walks up to you, what do you say face-to-face? It's what happens face-to-face." What do I say there? That's what sales is. It's closing the sale, right there, in face-to-face. Marketing is any action you take to get them to your face. It's whatever gets them to walk up to you. Marketing pulls, it's all the actions you take to pull there ... Posting crap on Facebook about what you drank and what you're doing at the gym is not marketing. That's not marketing. That's prospecting. That pushes people away. I swear, if my wife sees one more person invite her to a home party where they're going to get to try someone else's product for free. She's going to just start shooting. I'm so tired of those tactics, it's ridiculous. It's one of the reasons why I'm making this podcast and why I'm putting out this content. Because I found a different way to do it and it works way more effective and you don't ruin relationships as you do it. Number one, we market, we don't prospect. The marketing pulls people and helps pull people to us. Sales is what happens face-to-face and that's the part I'd really like to automate. I can automate both those parts sales and the marketing, but especially the sales. I don't really like to talk face-to-face. I don't really like doing sales. I love stage presenting, but I hate, I hate doing face-to-face, one-on-one sales. It drives me nuts. When I realized, like I said, the difference between sales and marketing, huge. Alright. I'm trying not to go into too much techno-babble. Stay with me real quick. Here's the other aspect. When I launched my automated system, it failed. You're like, "What? Stephan what qualifies you to be doing this? What qualifies you to be teaching these people and teaching us? What is it you're doing?" Well, the reason why is because it failed and I walked away from it. I was like, "Dang it. I went an I recreated this whole system from all of these top MLMers and it did nothing." Why did that do nothing? That is the weirdest thing. That's what all the other top guys are doing, how come I'm failing at it? What I ended up doing was walking away out of pure frustration. It took me eight months to build this thing and I walked away, completely defeated, thinking that I had failed. I walked away and I completely forgot about it. Well, literally, months and months and months later, probably a solid six months later, it was a while. I can't remember, it might have been six months. Regardless, it was a long time. This guys comes out to me and he's like, "Dude, I stumbled across your thing." I don't know really how he found it. "I stumbled across it. Holy crap, dude. Why aren't more people using this and seeing this?" I was taken back. I was like, "How did you find this? Are you kidding me? It's in this dark corner of the internet. It's on these webpages. I put it up. I know it's not a normal thing to do in the MLM world. I just forgot about it to be honest." He goes, "No, are you kidding? This is the coolest thing ever. This has changed my life. This is amazing stuff. This kind of stuff is not out there, but the kind of stuff that's needed." I was like, "Yeah, I know. That's why I did it." He goes, "Dude, I bought your thing. I'm using it. It's awesome." I won't say his numbers on here because I don't want any kind of income claims, but he was spending $5 a day on Facebook ads and he'd pull out a couple hundred dollars a week in paid prospecting. Regardless if someone joined his own MLM down line. I was like, "That's super cool." He had the marketing piece. He had the sales piece. Those parts were all automated. But, for me personally, why did that fail at the beginning? It actually, really didn't do that well for a little while. The reason why is ... Maybe I should have done a separate podcast about this because I don't want this to go too long, just bare with me for a second. Stick with me. This one concept changed everything for me. The difference between a product and an offer. What I was doing was I was selling a product. I was selling the one thing. I was selling the MLM recruiting system. There was just that one thing. I was like, "Cool. That's interesting. I thought it was good enough." You have your MLM product and it didn't sell very well. It didn't, for some reason, it just didn't sell well. Not many people bought it. I was like, "This is amazing how come nobody's actually getting it?" The one guy bought it and was like, "This is awesome. You know what? I wish you included X, Y, and Z with it." I was like, "Huh, that's really good feedback." I went and I created it and I added it to the other product, so when they bought the product they got this other thing with it too. Guess what? My sales went up. The craziest thing. Other people started hearing about it and started buying it. I started getting more and more feedback from people. They're like, "You know, this is really cool and so is that other thing, but I wish I had this third thing." I was like, "Huh, that's a really good idea. I should go make that." I went and I put that aspect together and I put those pieces together and I included it. So, when you got the main product, you got two other things with it now." Crazy again, my sales went up. Then again, again, again, and again, over and over and over. You can see where this is going. Pretty soon it was like this waterfall of paid prospecting cash that started coming in. We went on a cruise. We went ... It was nuts. We're pulling two grand a day sometimes, or in a week. It would be $2,000 in a day, $1,000 a day, $1,000 a day. It was like, "Holy crap, these people don't even join my MLM yet." What was crazy is I wasn't pitching the MLM. I wasn't going around and trying to beg people to get in. I wasn't walking around malls. It was totally automated. These people were giving cash. They were paid prospects, but, at the same time, man, I got, right now, I still have 15 people begging to join my down line. I just haven't pulled them in yet. I haven't gone in and finished the sign up process with them, currently as I'm making this episode. It's hilarious. I was like, "Whoa, that totally happened. That worked." I was like, "Why did that work? Why did that work?" I'm very introspective as an individual. I was like, "Why did that work? How come that worked?" I understand the difference between sales and marketing. That's the part I automated. That's the system I created, but why is it that I went and how come it's working now? What I realized is that people want to buy offers. They don't want to buy products. They don't want to buy just a product or just a service. Have you ever gone to ... This is a goofy example, but have you ever gone to Sports Clips? Sports Clips is a haircutting place. You go in there and it's not just a haircut. You go in there, it's a haircut for dudes, but you go in, mostly for guys. You go in and you sit down. They give you a haircut, but after that they wash your hair, but then they put hot steam towels on your face and they massage your scalp and your face. They put you in this vibrating massage chair. They put you ... They'll do ... It's really interesting. It's a manly spa. Do you know what I mean? I love it. It is the coolest part. What they did is they took a boring product, haircuts, and they made an offer out of it. The problem with most people in MLM is they don't have an offer. You, out of the box, are exactly the same as thousands of other people. You have the same product. You have the same websites. You have the same marketing material. You are, literally, carbon copy as everybody else, out of the box with MLM products. Why would somebody join you? Do you know what I mean? That's the whole ... That's what I realized. Oh, my gosh, the reason people are buying it is because I made my MLM, I made my recruiting system into an offer. I made myself different. I carved out my own niche. Nobody else is doing it. I was like, "Whoa, that's nuts." It started blowing up and started going nuts. That's why it's been successful and why I've had so many people join. Again, I don't want to dive into numbers. It's not the purpose of this. I'm not trying to make myself look awesome. I'm just trying to help you see where the holes in MLM are. That they do exist. That MLM out of the box is already broken. If you want to be successful, that you have to set yourself apart. You can't sell just a product or service. You need to turn it into an offer, add stuff in of your own. Say, "Hey, when you join the MLM, I'm going to give you X, Y, and Z." I'll dive into that a little bit later of how I do that and why I do that. How I found it to be successful in places where I know it's not successful. But, you need to be different than everybody else. How are you going to do that? Why would I join you versus all the other people out there? That's what I realized. It's not the piano. It's the operator. It's the artist. It's the pianist. What's your skill level inside of MLM? What's your skill inside of business? Most people, when they first join in, especially MLMs, a lot of people in MLMs, again, stereotypically, typically have not done that much in business. The problem is that they go ... A lot of people will go out and they're thinking they got visions of piles of cash, which is great, but most of the time when a person is focused on cash, they don't make any. But, when a person is focused on marketing, they make money. If you want significance you can't seek it. If you want cash you can't seek it. You have got to seek how to market. Every time I do that with a $1 million company, we just launched something a little bit ago, that's unrelated to MLM. Within two months it made $1 million. It's awesome, but you want to know why? It's because we marketed the crap out of it. It took us four or five times to relaunch and relaunch and relaunch, to actually be successful with it. We've done that many times and most of the time when we launch something it's not successful. When you first get MLM out of the box, it's not successful. You're not set up already for success. You are the exact same as everybody else. The way you get around that is by creating an offer and getting obsessed with how to market it. How you get people in front of your face and I want to automate systems to do that and that's exactly what I have done. If this is interesting to you at all, I'm sorry this has gone 20 minutes, but if this is interesting to you at all. I am so passionate about this because most of the industry, in my opinion, right out of the box, is broken. It doesn't work and people are not set up for success. It's not their own fault. It's not even the up line's fault. It's that most of them don't know. They all got big, where they are, a lot of them, by building automated funnels, automated recruiting. They do things that shift from focusing on converting one person at a time to lots of people at once. That's how you go from six to seven figures. That's how you built it. Anyway, you guys can tell I'm really passionate about this topic and I totally am and it's the reason why I decided to podcast about it. Because after about the 12,000th question about it, I was like, "Okay, I got to make a place where everybody can see why I'm doing what I'm doing and how it's working and why it's been such a success." Such a starving need for the industry and how it works. If not approaching family members and friends and still being successful is interesting to you, then go to SecretMLMHacksRadio.com and go get the five videos that teach you more about what I'm talking about right now. A lot of the content that I'm talking about right now is way more in-depth on those videos. They're for free. You don't even hear the podcast, I'm sorry, you don't even hear the MLM that I'm in. I will never tell you on this podcast what MLM I'm in. It's so that it's purely educational to help people get back on their feet with their MLMs. MLM is a great thing. I really enjoy it. It has a lot of personal development that comes from it, but there's still this massive business side of needing to turn a dollar. If you're the kind of person thinking that it's the instrument and you've been gone opportunity, to opportunity, to opportunity. No, it's got to be that one, it must be that one, it must be that one. That's not true. It's the skill level. It's the operator. It's operator, it's user error. The way to get around it, like I was saying, you've got to learn to obsess over the marketing. You've got to learn how to create offers. You will set yourself apart from everybody else in the industry. Anyways, guys you can tell I get passionate about this one, but it's a big, big deal. This is worth figuring out. It's worth you having the life that you should have to go figure this out. You owe it to you. You owe it to your message. Now, anyways, go get those videos at SecretMLMHacksRadio.com and guys please check out the next episode and I will see you there. Hey, thanks for listening. Please remember to subscribe and leave feedback for me. If you have a question you want answered live on the show, go to SecretMLMHacksRadio.com to submit your question and download your free MLM Masters Pack.
Oh, ho, what's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks radio. Here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, if we want to grow a profitable home business, how do we recruit A players into our downlines and create extra incomes, and still have plenty of time for the rest of our lives? That's the glaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. All right, you guys, how you doing? Very excited for this. There's a great quote by Robert Kiyosaki in one of my favorite books for this industry. I'm sure you've read it before, or at least heard of it. It's called Business in the 21st Century. Great, great book, great audio. It's not very long, but it's very, very powerful. I can't remember if it's in that audio series of that book, or if it's in one of his other books. I've read a lot of books from him. He said that any time we begin down an entrepreneurial journey, any time we start in entrepreneurship, and we take that first step forward, we feel good. It's a really great feeling. But as you move forward, and this is a concept he describes. This is not, obviously, verbatim what he says. As you move forward, and as you start moving down the entrepreneurial path, character flaws are going to explode in your face. You're going to get all these things that start coming up in front of you, going, "You know what? Ah, man, I really don't like talking to people." It's like, well, you might need to get around that before you can move on. That's what he says. He says as we move down this path, and as we start walking down the path of entrepreneurship, what ends up happening is these character flaws explode in our face, and they actually stop us from progressing over all. They take us, and they say, "Nope. You're stopping at the pass right there. You're not going to move on." Basically, you don't move on until you somehow address it, or get around it, or fix it. You can't move forward. I started experiencing, when I first started MLM, I first started experiencing some pretty major character flaws. Now, I realized that I didn't have all the knowledge I needed to actually be successful with it. That was almost reassuring for me, to actually realize that, oh my gosh, I don't know enough. I don't know enough. At least I knew what the problem was. It was four years ago, when I first joined MLM. It was about four years ago now. At that time, all these character flaws, like I said, started popping up, and I realized A, number one, I don't know enough. B, I'm way too afraid to speak, and C, what do I even say? How do you come up with a message? What is marketing, in general? I'm sure you've probably felt some of those experiences before, or felt some of those feelings in your life and in this business, as you move forward. I started studying. I hit the books. It was right around the time that I decided to exit MLM. I hadn't exited it yet, but I was getting to that point. I was so fed up with home meetings, and hotel meetings, and going and trying to figure out what's the next way for me to get someone on the phone, and how can I corner the next person? I didn't know how else to do it. It was by sheer, brutal force that I was going and talking to all these people. Like I mentioned in the last podcast episode, people I know, sadly, are still a little bit mad at me for that. I just didn't know any better. That was a character flaw of mine. I had to overcome those things. So, I hit the books. I hit the books and I started staying up. I was in the middle of college, at the time. We were in this little, tiny apartment, and this little tiny apartment, it was freezing. I couldn't get very warm, sometimes, at night. My wife would go to sleep, and she was pregnant, or she'd be with the newborn, or whatever it was, and I felt this inner desire: I had to provide better. I wanted to give her a better life. So what I would do is I would stay up till like 3:00 AM, every single day, but I had class at 7:45 AM. I would sleep, usually, about anywhere from three, four, five hours every day. I did that for months, and actually even years, because I knew ... What was funny is that I was going to college for marketing. I was working for a marketing degree, but none of the stuff I was learning in college seemed to be any help at all. I actually wasn't learning how to market in my marketing degree. I was like, "What is going on?" I started taking the books from the best minds out there, and I started going. It was this ferocious pace. I was hungry to go figure it out, because I felt, A, the need to provide and feel like a man, but B, I really, really had to provide, obviously, because we had this kid coming, it was on the way. So I started studying, started hitting the books. I was up super late. I remember this experience. I'd always sit at the kitchen table, our little kitchen table in our freezing apartment. It was always very dimly lit, at the time. You look back on the crap moments in your life, sometimes it can be almost bittersweet. You're like, "Oh, man. That was such a defining period of my life, when I was going through all that." I remember I was sitting on the couch, and my wife had gone to bed. I was going to go to sleep, but there was an ebook. I don't even remember what the name of the ebook was. I remember the guy's face, but I don't know his name. I don't know the name of the ebook. I don't know. All I remember was this single concept. I remember that I got fired up, and I sat down, and I started reading. It was just on an iPad. I was reading through this ebook, and I was like, "Whoa. This is a different take on MLM than anyone's ever told me before. What is this? This is amazing." It sucked me in. I think I started reading at about 11:00, and I was just reading ferociously, till three hours later, at 2:00 AM, I remember I put it down, and I couldn't go to sleep. I was like, "Whoa. This is totally different. This is a completely different approach towards MLM, and actually recruiting people without feeling like you're bullying them. Finding people who are good." What he was talking about was this concept called paid prospecting. Paid prospecting meaning you get paid even while you're prospecting people. Now, for me, at first, I was like, "Man, that sounds like almost too good to be true. That's intense. Holy crap." I remember sitting on the couch, the lights were off, it was totally dark. I didn't want to turn them on. I just sat there and I just thought, "Huh. That dude figured it out." He was showing all the people he had been recruiting, and he was showing his big fat checks on stage, and showing all this stuff. I was like, "How interesting. I'd like that. That'd be kind of cool." But what's this paid prospecting thing? How did he actually do that. It changed my mindset. It changed the way I look at the industry. It changed everything about the way that I ... Gosh, you'd think I'd remember the guy's name. I believe in giving credit where credit is due. I am so sorry. I can't remember his name. I still don't remember his name. I don't even know if I can go find the ebook again, but it was the concept of paid prospecting. I was like, "Wow. Interesting. That's fascinating." I started getting hungry again for the next thing. I was like, "Hey, so now I know this thing about paid prospecting. How do I actually do that?" I thought to myself, "Why don't I go look and see what the top MLM leaders out there are actually doing." Guys, this was the craziest thing. It was the biggest realization I've ever had. Just, oh, it was just nuts. I sat down and I started going person by person. I think I literally just Googled "top MLM leaders." For weeks, I went on this really deep dive. I got a whiteboard out, and I would basically draw out all the different things that they were doing. I was like, "Hey, let's go look at this person. Let's go look at this person." I was looking at all the top MLM leaders, and you know what I noticed? Not one of them was doing home meetings. Not one of them was doing hotel meetings, or phone meetings. Not one of them. I was like, "What is this crap?" I actually got mad about it. I was like, "This is total garbage. Why is my upline telling me to do this, when none of the actual top guys do that stuff? What's the deal?" I felt gypped. I actually felt a little bit pissed off about it. I got kind of mad. That was a character flaw of mine. I had to overcome knee jerk reaction, pissed-offedness. I was like, "This is total garbage." I started looking through all the different things they were doing, and why is that guy being successful? He doesn't do home meetings. My upline tells me that's the only way to do them. What about that guy over there? I started drawing out all the similarities I was seeing between all the top people. This pattern started to emerge from the paper, and from the white board, and from the notes around me, and all the books. I was like, "What? No way. This is so cool. This is totally different. I've got to figure out how to actually make this work." I went and I started putting it all together. This was the pattern. You guys ready for this? I'm going to give you massive nuggets. This is only episode number freaking two. You better keep coming back, because I'm giving you guys gold right in the front. I'm really excited for you. I feel so passionate about this because I feel like so much of the marketing tactics out there in MLM is so stuck in the 90s. It's so much for an older generation, which is fine, but most of the time you drive away all the younger generation when you use those tactics. I'm a millennial. I'm not very good, sometimes, face to face with people. I love stage presentation. I do it often. Did an awesome one, I just spoke at two different events. It was a lot of fun. But sometimes I don't totally want to go speak to people. My wife always makes fun of me. She's like, "How come you can speak on stage in front of hundreds, and go for three straight days teaching stuff to people who've paid 10, 15, even 25 grand? How come you can do that, but you can't have people come over and have a normal dinner with them?" I was like, "I don't know what it is. It just gives me anxiety. It freaks me out." What I'm trying to share with you guys, right now, is that if you feel those feelings also, with me, I found out how it works. This is what people were doing. I would go and I'd start looking at all the people who were number one. Almost every single one of them had their own website or web presence, whether it was on ... It wasn't just a Facebook page. They literally had their own website, or what I call a sales funnel. It wasn't just a website. What they would do is these guys would go out and they would offer education for free. They would say, "Hey, here's some really cool education." Then, what would happen is there would be, after they'd take the free education, the next page that it would bring you to, rather than a, "Hey, thanks so much," the next page, instead, was actually a page that would be like, "Hey, if you liked that free stuff, what goes really well with this is this CD that will help you learn how to speak better. It's 7 bucks. It's really cheap. If you want it, it's a great companion with that." I was like, "Well, shoot. Yeah. Totally. I'd love to get something like that," you know what I mean? I was like, "Yeah. Awesome." After that, it was like 49 bucks for the thing that taught you how to do the next thing. Then $120 to do the next thing. Then $1,000 to come join them to do something else. You know what I mean? That's what I call a sales funnel. As I was watching these guys, and I was watching what they would do, they wouldn't work with anybody who didn't pay them money. It's not because they were greedy, it's because they needed to sift out the people who were serious and the people who weren't serious. If somebody's willing to spend $7 versus someone who's not willing to spend $7, right there, the mentality, the person, the person's who's willing to invest in their education, the mindset of the individual willing to spend just 7 bucks, totally different person that pulls into your world. That's what paid prospecting was. Paid prospecting became this thing. I was like, "Oh, my gosh. These guys are getting paid prospecting." What's crazy is they get paid regardless if someone actually joins. They go out, and there's not a lot of money, but what it does is it sifts out all the people who are time wasters, people who weren't ever really going to do it, people who were joining their MLM just to be nice versus actually trying to be successful. Does that make sense? It sifts out and creates somewhat of a filter and a barrier. It protects the top MLMers' time. It protects their money. It protects their own downline from getting people in there that are leeches. Kind of like the people that I had. It's not to offend you by saying, "I feel like, hey, I'm kind of one of those people." That's okay. It's easy to fix that. Just take action. You won't be a leech anymore. That's what they were doing. I realized that they were taking all of these pieces, and they're putting them together. If someone bought the $7 thing, even if they didn't buy anything else, that was the person they were prospecting to. They were making the person raise their hand on their own, and vote with their wallet, and say, "This is what I want to be." They were having and putting together what I call sales funnels, and what they're commonly known in the Internet marketing industry now. So, sales funnels. I was like, "I bet I could build that." That's what I started doing. Very, very fun, when I started doing it. Crazy, ridiculous results starting coming with it. There's a lot of challenges that come with that. There's the tech side. There's a lot of ... I grew up around computers like crazy. My dad was an executive at IBM. We did a lot of stuff with computers, so I had a little bit of an upper hand with that. There was a lot of tech stuff. It can be challenging to put that kind of stuff together, but I went through, and I put it all together. I was like, "Interesting." I want to tell you a little more about that, but it'll probably for the next episode, on how I actually put it together, and what I put together, and why. Specifically, the pieces and aspects of it. Anyway, that's probably for another time. Just know that the big, massive realization that I had was that A, holy crap, you guys. Top MLMers don't go bug the crap out of people in malls. They don't. You shouldn't either. It's not how this game works anymore. Maybe that worked for a while, like a day or two. I don't know. Could not have been long. I'm not saying that there haven't been A players recruiters, that method, but the squeeze is not worth the juice, you know what I mean? How hard you have to work for that, in my opinion. I want my time back. I want to spend time ... Now I have two little girls. I have a three year old and a two year old. I would love to be able to spend more time with them. She's almost four. She's awesome. Anyway. The other realization I had is that man, all these tactics, they really are all the things that my upline, the guys that are crushing it, the guys that are actually making 10 grand a month, that are doing really well, or even more, a lot of them, they were still teaching me to go be their lead gen, and go make big lists of family members and friends and just bring people to them. That's a great deal for them, but that's not how you grow your own thing. Anyway, yeah. The belief that I had, that this crushed for me, was that I needed to bug family members and friends. I finally found a way around it. I'm very, very excited to share more of that with you. Anyways, if you liked this at all, now please. There's a really cool thing called the MLM Masters Pack that I'm giving away for free. I'm being totally vulnerable, totally open and honest, and showing you guys, pulling back the screens and showing you all the things that I'm doing to actually create automated systems. It's a training you can show your whole downline. I don't ever pitch, or even talk about my MLM. You will never hear the name of the MLM that I'm in, on this podcast. You're just not going to hear it. It's because I want you to feel ... If you want to stay in your own MLM, or network marketing company, or home business, or whatever you want to call it, you can. That's fine. I'm okay with that. My whole goal is to be able to just help you understand what actually works and what helps you recruit A players into your downline, so you can be successful with it. That's pretty much it. If you're interested in that, go to secretmlmhacksradio.com. Guys, I'll talk to you later. This was an awesome. I'll talk to you guys later, and I'll see you the next episode. Bye. Hey, hey, hey. Thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question, and download your free MLM Masters Pack.
Woo hoo, what's going on, everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us cheat and only bug family members and friends? We want to grow a profitable home business. How do we recruit A-players into our down lines, and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. All right, hope you guys don't mind the energy. I think life's too short to be boring, so hey now, one of the things that I had a hard time with when I first started MLM, one of the reasons why I didn't want to join an MLM, was because I had this belief that I needed to be fantastic at speaking, and I needed to basically be somewhat of a slick salesman. I'm assuming you've had that feeling before, or you've had that belief before. It's kind of this façade that I feel like Hollywood has much to blame for, where you've got to be the guy who comes in in the suit, and you've got starch in your shirt, and you sit down and you're doing the deal, and you kind of go back and forth and you haggle a little bit. You're wearing sunglasses, of course, because that's the cool thing to do. You're maybe in a really nice restaurant, and you don't even look at the waitress as she comes up and you just say, “The usual,” you know what I mean? You guys know the façade, right? It's this business thing. It's this whole thing that “Forbes” and “Business” and “Us Weekly” even, all these different pop culture things create about what it means to be successful inside of MLM, and I totally had that, and successful in business in general, and I definitely had that. I believed that I needed to be a great salesman. I believed that I needed to be a slick speaker, that there were a few lines that would mind control somebody into joining my MLM, that there were a few things that would make someone want to come to me and say, “Please, take my money, Stephen. I want to be a part of your down line. I will do anything, I'll bend over backwards. Would you like … What food can I go get for you?” They would grovel, and they would come. That's often how movies and our pop culture portray someone who's successful in business, and I will tell you that I have made more money by being vulnerable, more money by highlighting my differences rather than my strengths, and I've made far more money being unpolished rather than polished. If I'm just myself, and I just do me, then it attracts more people to me than if I'm trying to go out and try and be all polished and everything. There's a reason why my podcast cover is a picture of me with a wrecking ball. I should probably talk about that sometime, why I did that, or sorry, a ball and chain and all these weapons and swords and knives in my back and stuff like that. One of them's down line, and one of them's up line. I'll tell you guys that story sometime soon about why that is, why I said it that way. I've made more money doing things that way, and just being myself, and being myself loudly rather than being polished, than anything else. I decided, you know what? I really want to be a good salesman. I thought what that meant was that I needed, like I said, I had to be a good speaker. What I did is, I decided I was going to go do door-to-door sales. I saw Rob Kiyosaki was in the military. I joined the military. It sounds crazy, but one of the reasons I wanted to join the Army is because I saw all these other successful people went into the Army, and were from a military background. It was like, “Cool, I'm going to go develop my discipline in that area. What other uncomfortable thing can I go do? Cool, door-to-door sales.” I explicitly did door-to-door sales because I knew it would suck, and I would learn sales in the process. I went, and I was a telemarketer. I was like, “How can I get told no to repeatedly, over and over again?” I want to tell you guys, I actually don't think you need to go through all that kind of crap in order to be successful with it. Honestly, I kind of wish that I didn't, because it was a little bit of a waste of time. The way that I do it now is completely different, but I learned a lot of cool things in doing so. I remember, I was selling pest control. I sold pest control, I sold security systems. When I was doing telemarketing, I was selling software to other businesses, it was B2B, and just really interesting, kind of cool sales tactics. What's funny is that I'm really not that good of a salesman, but I'm good at marketing. I never realized that there was a difference, for a long time. There's a huge difference between marketing and sales, and what I needed to get good at was marketing, but I thought that that was the same thing as sales. I was going after the wrong thing, and I just never realized that. I remember, I was going door to door, and the hot summer sun was beating down on me, and I was going at a ferocious pace. It was my first week out on doing door-to-door sales, selling pest control. I was like, “Good, it's hot. Make it hard, coach.” That was my mentality, and I was running door to door, because I just wanted to be successful so badly. I literally ran, every door to door, pretty much every day. I would run person to person, and I would just deliver the message. I really didn't know that much about the product. I knew that it was good, and I knew that it worked, and that was pretty much it. I knew that it was safe, it was pest control, and that there was some organic aspects to the one that I was selling. What was really funny is that I kept my blinders on. I didn't look at anybody else, and in no time, I was the number two, first-year salesman. The number one guy had been out there like six weeks prior to me, and he came out way before I did, and it was really hard for me to catch up, but for the first half of the summer, I was the number two guy. I was killing it, and I was making lots of money each day. We were selling … There was lots of bugs all over the place, we were selling lots of pest control, and life was good. I was really, really excited. What was funny is that all of a sudden I started asking questions like, “What really is made up of our product? How do you actually apply this? What's the name of this chemical? How do you actually put it on the house, or how do you actually …?” I started learning, I was like, “What kind of bug does that repel? How come we've got to do two treatments back to back? How come we've got to do this?” I started learning about the product, and I started learning what I was selling. You know what's funny? My sales plummeted, I mean hard, very, very hard. I was like, “What the heck? I know more than everybody else about the stuff. I've really given myself to learning and understanding what we're selling, so I can serve better on the doors.” That's not how it worked. I started talking too much. I started barfing all over people. I'd come out and they'd say, “Hey, is this good for my kids?” I'd be like, “Yes, it's okay for your kids and blah, blah, blah.” I'd just come and I'd barf all over them. I'd go, “Here's all this stuff, and here's why, and here's the name of the chemical, and here's how long it lasts. You could lick it after so long.” I started going through all this stuff, and it was like a five minute answer to their one question. Then they'd come up and they'd say, “Okay, that's a little bit weird.” I'd say, “Hey, come over here, and I'll show you something on the side of the house.” I'd show them something on the side of the house, and I'd be pointing out what's going on in the grass or something like that, and they'd ask the next question. “Well, does it get this kind of spider?” I'd go, “Blah, blah, blah,” and I'd barf all over them. “It gets rid of this kind of spider for this long, it doesn't get the eggs, you've got to do two egg cycles,” tons of stuff, another five-minute answer to their question. I'm pretty sure people started seeing the pattern, and those who were maybe more thick didn't, and they'd go and ask a third question, and the same thing, “Blah, blah, blah,” and I'd barf all over them. I'd say all these really technical terms, and I'd use all this vocabulary that made me sound smart, and made me feel like I knew what the product was, and scratched my own back, but it talked me out of the sale. They always said no. I went from selling three, four, five, six, seven in a day, to like two a week. It's not like they just went down a little bit. My sales all but stopped halfway through the summer. I remember the guy in charge of the company came and he asked me, “Dude, what's going on, man? You are our pinnacle poster child, man. We were blasting you out to the rest of the company, showing them a good example, what it looks like. What's going on.” I was like, “I have no idea what's going on. I tell them what it is. I tell them this stuff. I tell them exactly what it is, what the product is. I tell them how it works. I tell them … I'm better right now in knowing about the product than I ever have been.” It wasn't until two or three years later that I realized why my sales dropped. I went home really frustrated, why it happened. It's something that happens in MLMs very, very frequently, so frequently. What ends up happening is, somebody comes up and they get interested in MLM or the product or something. They get interested in anything in general. What happens when you pick up a hobby? You learn about the hobby. You learn about … I like to shoot. I really like to shoot. I love music, huge music fanatic. I'm a music fanatic. I was a concert junkie for years. I know the names of the singers, and I know the type of drums. I played drums for six years. I played piano for eight years. I sang in a band. I'm really into the technobabble of music. I know all this stuff, and my wife looks at me and she's like, “I don't even know what you just said. That makes no sense to me, what the heck?” What ends up happening is, I go out and when somebody says, “Hey, do you like Audioslave or Incubus or Muse, or do you like this person or this person?” I know about that band, and so I would just like barf all over them. “Yes, blah, blah, blah,” singer name, brand of their drums, “Did you hear that sweet staccato in their song? Did you hear the vibratos inside? Blah, blah, blah,” and I start saying all this technobabble stuff, and the guy kind of just backs away like, “Okay, dude, see you, bye.” I technobabbled my way out of sales like crazy when I was doing door-to-door sales, and I did it even more so when I first joined MLM. That's the exact same thing that happens with most MLMers, is they go learn about the MLM. They'll figure out stuff about the MLM. They learn about it, they figure out what's going on, and the first person they see, or they go to the mall, they do a home meeting, a hotel meeting or phone meeting, whatever it is. They go see the next person, and they just barf all over them. It's all technobabble. It's all this stuff and all this crap that the other person has no idea what you're saying. They have no idea what you're saying, and it just confuses them to death. They come back out and they go, “Okay, I don't really know what that person said, but all I know is I don't like it, and I'm going to walk away. You could have been handing me a million dollars, and I don't want to be near you,” you know what I mean? They say no. Here's what happens. Guys, I'm a huge fanatic of a man named Russell Brunson. He just came out with a book called “Expert Secrets,” and what it does is it teaches you how to sell without being salesy. It teaches you how to deliver a message, how to put together a product and an offer, how to put together the sales and marketing of something. It teaches you how to put that stuff together. He has in there what's called the epiphany bridge. What I have to do is, I have to go back, now, how do I actually convey my MLM in a way that is received by the other person? What do I do? How do I actually do that? The way that I do it is, I need to tell a story. Story is what causes belief. Beliefs are what drive everything in our life, whether or not they're real beliefs. Sometimes, we have beliefs that are false. Sometimes, we have beliefs that are true. Whatever it is, there's an experience behind that belief that made that belief what it is. Every belief we have is based on some kind of story that's running inside of our heads. If I want to change my output, all I've got to do is change the story that's going on inside my head. That's from Tony Robbins. Switch the story that I tell myself in my head, I will literally have a different life; anyway, huge fan of Tony Robbins as well. What I have to is, I have to tell a story. Now, what I do is I go back, if you guys listen to my first episode of this podcast, what was I doing? It was on purpose, I was telling you my story of how I got into MLM. By telling you the story, I tried to help get you in the state that I was in, the sheer excitement, all the pieces and all the elements of what it took, going through that story, and I got you into that same state. I described the environment. I did that on this podcast. “The sun was beating down on me, I was running door to door, because I had this huge desire to prove to myself I could do it,” right? I'm getting you in the same state that I was in while I was experiencing it. What happens? You start to have these little epiphanies along with me. “Oh, you know what? Yeah, that makes sense. Why wouldn't you learn about the product so that you could be better?” You have the realization. I didn't come out and tell you, right? I got you in the same state, and I came out and I helped you realize why. There's a story that I had to tell, to help you accept that new belief. Does that make sense? It's the same thing. If you want to be really good at conveying your MLM or your product to anybody else, what you need to do is think back. Ask yourself, why are you in it? What's the story? How come you got in it? How come you went, and you actually decided to join the MLM? What is it for you? It might be about money, some extra income. It might be about trying to help some other people. It might be about spreading a message. Whatever it is, go back and tell what Russell Brunson calls the origin story. It's your origin story. It's how you originally got into the thing that you are doing. Go way back. Dig deep and think, “Huh, how do I actually convey to this person the story? How can I get them in the same state that I was in when I was experiencing it?” Have you ever got out of a movie before, or something really crazy happened, and you run up to your friend and you say, “Hey, what's going on? This crazy thing happened, it was nuts.” They look at you and they go, “Huh.” You're like, “That's not the reaction I was thinking, like you should have gone nuts, like I was going nuts.” At the end, you eventually say something like, “Oh, I guess you had to be there.” Well, what happened? You technobabbled them. They weren't in the same state that you were in going through it. They were in a different state, and so emotionally, they were in a different emotional and mental state, so they couldn't accept the story that was going through there. You go through, and you paint the picture, and you go through … What's funny is, I might as well come out, if I didn't want to actually get you guys in the same state, most people tell stories like this. “Hey, I did door-to-door sales, and I did really well at first, then I did really bad, and I couldn't figure out why. It's because I realized that I was saying too much technobabble, and not enough story.” That could wrap the whole podcast up in like one sentence, if that was how I told stories. You've got to get into the emotions of it, help me feel what's going on there. Now, I told you on the last podcast episode, I stayed up until 3 a.m. I wanted to feel like I was providing, I wanted to feel like a man, I wanted to feel like I was providing for my new bride, you know what I mean? That origin story is very, very powerful, if I can help you get into the same state that I was in, and realize it. That's how you create belief, and when you have belief in a product, you don't really have to sell. That's the whole key. Guys, the epiphany bridge is the key to sales without being salesy. Does that make sense? It's the whole key to this entire thing, so anyways, I've been going for 15 minutes here, but I just wanted to point that out, that if you want to, you don't need to be a slick salesman, but you do need to learn how to tell stories. You need to go, and you need to learn how to tell stories. Seth Godin, one of the best marketers out there, has got a great book called “All Marketers Tell Stories.” All marketing is, I believe it was … No, it wasn't Frank Kern, I think it was Dan Kennedy. Oh gosh, I can't remember who. Actually, I think it was Perry Belcher. Perry Belcher said that the only … Gosh, I'm so sorry if I'm misquoting, but that he said the only job of marketing is to educate and to innovate. I'm sorry, all marketing is education, and the only responsibilities that an entrepreneur has is to market and to innovate. That's it, and marketing is just telling stories and changing belief patterns. You're just educating through stories, that's all it is. Think to yourself; the last person that I spoke to, the last person that I walked up to, how did I approach them? Was it all about me just technobabble crapping the … Just going nuts all over them and saying, “Hey, it's got this, and it's got this, and it's got this”? They kind of back up, they're like, “Oh, okay.” What's the story, though? If you can do that, you educate through story, you are now officially marketing. You're no longer prospecting, you're marketing. I want to congratulate those of you who take that step and make that bridge, because as you guys know, prospecting pushes, marketing pulls. Have you ever chased a rabbit before, and tried to catch it? It's ridiculous. It's so hard. That's like prospecting. On foot, like running and chasing a rabbit or a fox or something really, really fast, or a little rodent or a squirrel, it's almost near impossible to do that. That's prospecting. Marketing is … Marketing pulls. Marketing is putting bait out there, and waiting for the … We used to put little peanut butter things out there, and we'd watch the squirrels go out into the yard, and they'd go up and they'd start eating the little peanut butter ball and stuff like that. That's marketing. Marketing pulls. Marketing makes them come to you. A lot of you guys just need to switch your bait, so you get the right kind of person, and you've got to switch up the story so that when they're there, they actually want to change their beliefs, so they don't have any more false beliefs, and they see why your product is important, and they understand why, and you create belief on why they should join the MLM. That will change everything. What I started doing is, I started figuring out how I can convey story over and over and over through automated systems, and that's what I'm excited to share with you over the course of this podcast, as I keep recording these. Anyways, guys, thank you so much. If you guys want, you can go get the MLM Masters Pack. It's completely free, but what it will do is dive deeper onto the things that I'm sharing with you right here. I recommend you listen to it with your down line, because it will educate them. I don't mention my MLM in it at all, so there's not any kind of pressure at all, just this is completely just as a help. I just want to be able to help right now, because I feel like the MLM industry as a whole stereotypically is very, very broken as far as how we actually get people into them, and so I want to help change that, and it's part of the mission of this podcast. Anyway, guys, thanks so much. Go to SecretMLMHacksRadio.com to download that, and I'll see you guys in the next episode. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.
What's going on, everyone? This is Steve Larsen, and you are listening to Secret MLM Hacks Radio. So here's the real mystery: How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio. Now, I want to go ahead and start off this very first episode just kind of, you know, a little bit raw. I want to swear for the first time on ... ever. Okay, here it comes. First time swearing, here goes. All right, brace for impact, I'm a little sad I'm publishing this, here it comes. MLM. Oh man, there it was, holy cow. Plug the ears of all the kids around you. That was nuts. Hey, but I really want to welcome you to Secret MLM Hacks Radio. This is the first episode. This has actually been a long time in the making, and I'm excited to finally be doing it. A lot of people get uncomfortable with MLM, and it's kind of funny to ask somebody, "Hey, why'd you get into an MLM?" Sometimes that's a really scary topic for people, especially if they still think it's a pyramid scheme, or if they still think that it's something that you go bug other people in the mall with, or you go to home meetings or hotel meetings. And I want you to know, I hate those tactics, I think they're stupid. I think they're tactics that are stuck in the '90s, and that's not what I'm about. The whole reason why I think you should listen to this podcast is because I am a marketer first, by trade, and what's funny about the multi-level marketing industry is that stereotypically, a lot of people get into it as their very first business venture, but they don't really know how to market. They don't know how to actually go out and actually market the opportunity, and so they lean back on the tactics of the people who are in their upline, which is, "Hey, write a huge list of all your family members and friends, and go bug the crap out of them, and hopefully, some of them will join." And I'm not about that. When I first got started in MLM, it was actually kind of a ... Honestly, by accident. My wife and I, we've been married five and a half years now, we're from Denver, Colorado, but we live in Boise, Idaho, now. It's kind of funny, we've been married, like I said, five and a half years, and about a year and a half in, we were like, "You know what, we'd love to have a kid, we'd love to be able to bring a child into the world and start growing our family," and we were really excited to do so. And I remember my wife comes running out of the bathroom one day, she's got, like, the little pee stick, right, and she goes running up, and she goes, "Stephen, oh my gosh, I'm pregnant!" And I was so excited, and I'm jumping around, I'm super excited, I'm going, "Oh my gosh, we have a kid that's going to come into this world. Oh, this is so fun, this is so amazing." And I was really, really excited, and we were jumping around, and I remember just this moment of just pure glee. Super, super special moment, you know? And you can imagine being there, how fun and happy that was. And then all of a sudden, it's like as soon as there was this happy, cool, joy moment that came in, there was also this incredible, real kind of dampering fear that just suck inside of me, and reminded me painfully, "Stephen, you're broke. How are you going to pay for this kid?" And immediately, it kind of dampered all the ... And I wish that that feeling wasn't there, but it was, and I was thinking, "Oh my gosh, how do I pay for this kid?" You know? And how do I ... You know, I'm really excited, but how do you look at this child with love as a parent rather than as a big receipt, you know what I mean? From a hospital, and all the bills that come along with that. And shortly thereafter ... So I set off, and I started doing all these different things, and I was doing stocks, and I was doing options, and I was doing real estate, both commercial and residential. We were doing cool stuff with big investment firms, investment from other people in big commercial things, and I did eBooks, and I went and I did door-to-door sales for two summers, and I did all this stuff, kind of leading up to that point of the MLM itself that got tossed in there. And what ended up happening was my buddy ... Shortly after we found out we were pregnant, I had a buddy who reached out to me, and he and I continually were trying to do just money stuff. You know, we were trying to be successful. When we were in college, we were trying to be that college story. You know what I mean. I'm sure you know what I'm talking about, right? Be that college story of success, right? And so he reaches out to me shortly after we find out that my wife's pregnant, and he reaches out and he goes, "Dude, I got this ... I know this great guy, just met him. Dude, what he wants to do, he's going to help us make a lot of money, it's going to be awesome." And we had had that conversation before, but I trusted my friend. I was like, "All right, that sounds totally sketchy, dude." Like, "Well, who is he?" I can find a whole bunch of people who are going to sell me that kind of story, you know what I mean? And what ended up happening was I get on the phone, and it's a three-way phone call. You guys know, it's a classic MLM three-way phone call, and he calls me, and he goes, "Dude, what's up, Steve, man, like, this is awesome. You're getting in, this is going to be great. It's just $500 to join, and you're going to be up in no time." And I was like, "500 bucks to join? Are you kidding me?" I'm trying to raise money so I can, like, eat and live, and let alone go have a kid, and pay for that, and all the costs involved there, and I was like, "No." And I was like, "This is one of those pyramid schemes," and that's totally what my belief was. And he came back to me, and he asked again, and I was like, "No." And my buddy called, and he called and he was like, "Dude, you're going to really like this. This is going to be a good thing, it's going to be awesome for you. I see you succeeding. Of all the people I see succeeding in this kind of thing, it'd be you." And I was like, "You know what, dude, fine. For you, for what you're saying, I trust you, I'm going to believe you. Let's do it." And I dove headfirst in, and I was like, "If I'm going to do this MLM, and fight all the inner beliefs that I have about what MLM is, and how to do it, I'm going to do it as hard as I can." Right? And I set off to do it with the most ferocious pace that I possibly could, and I literally went door-to-door, down Main Street on businesses, and I recruited some businesses, and I recruited some family and friends, and I went person to person, and I got told "no" like crazy, and I got told "yes" a few times. And in my first month, I recruited 13 people, and I was like, "This is awesome. That's not bad." Honestly, 13 people in my first month ever, that's not bad at all, right? I was like, "Oh, it's not amazing, but it's not terrible either," and I was feeling kind of excited about it, and I got this little cool little trophy award for how fast I was going from the MLM I was in. I'm not going to say the name of the MLM, because you guys will all definitely know it, and so ... Just to kind of keep it the third party there. But I was super excited in month two that I was in this MLM, kind of started to turn the corner there, and I realized that nobody else was doing anything. Nobody else was doing anything at all. I would go and I would call these other people, and I would say, "Hey, you guys, hey, so are you going to go talk to this person? Hey, [inaudible 00:07:06] this person? Hey, are you going to do this?" And I realized that unless I literally drove ... Sometimes, in some cases, it was an hour and a half away round trip, and I would drive an hour and a half out of my time, out of my day, to go meet with somebody, and they wouldn't do anything. And I had to put this cattle prod behind their back to get them to do anything at all, and it started becoming really frustrating for me. My guess is, if you're listening to this podcast, you've probably had that experience before, where you go and you recruit somebody, and you're like, "Man, you know what? That guy could've been great," or "That woman could've been great," or "It would've been awesome to have her do this," or "him do this," or "How come they can't just do these few things?" You know? You've probably been there before, and honestly, you may know that you are that person, and that's okay. What I started realizing is that so many of these tactics that we were taught by the upline, and that I had, were very old. They were very, very, very old tactics. I almost think of this almost similar to, like, Civil War versus war right now, you know? I was in the Army, and our tactics are not that we stand in front of each other and shoot in a straight line at each other anymore. You know what I mean? Tactics have changed; we don't do that kind of thing anymore. It's the same thing with marketing, it's the exact same thing with MLM, with business in general, and how we interact with one another. Just, I mean, the iPhone alone, we all have that thing within our arm's reach as it currently is. And so I started getting into how should I actually make this thing successful, and that's what this podcast is about, it's all about what ... That was four years ago, almost. Yeah, that was four years ago that I first joined it, and then it was three and a half years ago that I officially pretty much quit it, and I walked away. I was so fed up with all of the stuff that they were asking me to do, and I know that some of my relationships are still damaged from me joining that MLM. And the reason why is because I walked in, and the tactic they were giving me at the time was "Hey, sit down, write a list of 15 to 20 people, and I need you to sit down, and what you're going to do is, before you can leave, you need to call every single one of them with me staring you straight in the face, and we're going to beg these people into the downline." And I was like, "Oh, okay," and I was just trying to be open, and I was like, "This is how you do it, I guess," and I didn't know any better, and so what I did is I pulled my phone out, and I made a big list of people, and right there, I started calling family members and friends, and I still have people that are, you know, not as open to me anymore in general, and that's painful. And so this whole podcast is how to do MLM without going to family members and friends, without going and barfing all over people in the malls and making them feel swarmed, without ... This is all about how to create automated recruiting systems. What ended up happening is I ended up leaving MLM as a whole, and I started building what we call Internet sales funnels. It's basically the art of taking people who are prospective customers and turning them into customers, you know, paying customers. And so I started doing that for other companies for their big products, and I started doing that for ... Sometimes even billion-dollar companies, I would go do this for. And the company I currently work for, I build a lot of sales funnels, and I started realizing, like, "Oh my gosh, what if I did this for MLM? What if there was a way I could build an automated funnel that would recruit people for me while I sleep?" And I always thought that was kind of a joke, any time anybody would say, like, "Yeah, I'm the laptop success guy, I go sit on the beach and I work from the beach," I'm like, "Buddy, if I'm on the freaking beach, I'm not going to have a laptop, be working, I'm going to be playing in the ocean." You know what I mean? I always thought, like, "Whatever, dude, that's a joke." And what's been so funny is that's kind of becoming a reality. I have yet to sit on a beach and just watch people recruit, but I have had many times where I just wake up and I roll over, and I look at my phone, and it's like, "Ding, ding ding ding, ding ding, ding ding ding." It's like, "Wow, look at those people that joined my MLM, look at all the commissions I just got. Um, babe, this worked. You remember when I quit this thing? I tried it again, and it's totally different. I don't even know the people that I recruited, and they're super stoked, and totally ambassadors of me and what we're doing, and I don't even know their names yet." It's not to say that you should take the person and the personal aspect out of this business; that's not at all what I'm saying. This is a relationship business, this is a personal development business. But what I have done is I've figured out how to actually go create automated funnels, automated recruiting funnels, and even right now, I'm testing cool ways to sell products, MLM products, using the Internet in a very automated way as well, because that's what I do for my actual job, and I thought, "My gosh, I might as well apply it here." Well, that was about a year or two ago that I actually finished the funnel, and I didn't execute it right. You know, just like most things that launch right out of the gate, didn't do very well, and I had to tweak it and tweak it and tweak it and tweak it, and finally got to this point, and I was like, "Holy crap. Babe, there's 15 people begging to join this downline. I don't even know how to get them in yet." And that's been the story of it. So if that is interesting to you on how to do that, this is the podcast for you. What I would ask is, I would love to hear what you guys think about this and the idea of it. If you could go to iTunes, leave me a review, that would be fantastic. I'd love to hear some feedback on what it is. And yeah, I know sometimes it's a little unorthodox to ask for reviews, but it's mostly for feedback so I can see what's going on. The other thing that you guys can go do is I've made a few resources for you for free, to help train your downlines. It's completely free. It's five videos that walk you through some really simple marketing tactics that are up to date, new ways to look at MLM, and a new framework to approach MLM as a whole. That's not stuff that your upline's going to teach you, and it's not that they won't teach you, it's that they probably don't know it, stereotypically. It's stuff that is very new-age, as far as how I've been doing all this and how I've been putting it all together. And so it's free, if you just go to SecretMLMHacksRadio.com, SecretMLMHacksRadio.com. It will teach you ... There's basically five videos that you can watch with your downline. They're each about 15 to 20 minutes, and it will train you on how ... It's not like I teach you, "Hey, hey, here's the three lines you need to make anybody jump into your downline and be a success." It's like, it's not stuff like that. It's not tactics that blow away with the wind. These are true, tried things that we use, that I've build for multi-million-dollar companies, and even one or two billion-dollar. It's a lot of fun. I'm not saying they're mine, but I've built it for other people, and the funnels that I've built are used in many industries, and it's been very, very awesome. So anyways, if that's interesting to you at all, you can go get your free resources. I call it my MLM Masters Pack. It's something that you guys can watch together with your downline, and there's even an option to download all the videos to your ... Or go get the big playlist of videos, if you just share it, which is awesome. So anyway, go to SecretMLMHacksRadio.com, and guys, I'm really excited for this podcast. I've felt this inner need to share the types of things that I've been learning, and ... Which feels a little bit weird, but it's been fun to do that, and more people I share with it, they're just going nuts. It's, you know, some of the top people in MLM period have been really excited about the systems that I've been building and putting together. So, guys, this is going to be a great ride and a great adventure. Excited to have you on it. Please subscribe, and I would love, like I said, to see you guys over at SecretMLMHacksRadio.com. See you guys. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own downline five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at SecretMLMHacksRadio.com.
Hey, what's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Radio. And I have a question for you. We had to admit, but have you ever stolen anything before? So, here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business, how do we recruit A-players into our down lines and create extra incomes? Yet still have plenty of time for the rest of our lives. That's the blaring question, and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secrete MLM Hacks Radio. All right, that might be somewhat of a tender subject, and I'm sorry if it is. And it certainly is for me as well. Now, when my wife and I first got married, we had $1,000 to our name. We were moving to a new spot, we were moving to a new area, and we had nothing. I mean, we had absolutely nothing. And neither of us had a job, neither of us had ... And living bare bones. We had this new apartment, and it was a little more on the expensive side, but we couldn't find another apartment anywhere else. I was going to college, she had just graduated, but none of us had a job. And we're living in this apartment that was a little more expensive 'cause we couldn't find anything else, and we had no jobs. We had almost no cash, living bare bones. I mean, nothing. There's no ketchup on the hotdog, you know what I mean? There's nothing. There's not even a bun, you're just eating the hotdog. Super bare bones living, there's no glaze on life at all. Our expenses were still $1,100 a month. So we had $1,000, our expenses were $1,100. We could not even survive one month. And times were dire. I'm not going to lie. That was one of the most stressful experiences of my entire life and still has shaped me to this day. What ended up happening is ... My wife had already graduated, and I was still in school, and I was working hard. But I also knew, holy crap. How do we get money? And she starts going and babysitting for $3 an hour. I mean, way, way, way too cheaply. You know what I mean? And she's doing all the stuff, and I'm feeling bad that I'm sitting in classes and not contributing to our family finances, and feeling like a failure because of it. And I go, and I notice she started spending a lot of time in bed. And I would wake up every morning, and she'd be in bed. And I'd come back, and she'd be in bed. And I was like, "Hey, feeling okay?" And the first day I was like, maybe she doesn't feel good. What's going on? And then she did it the second day, and then the third day. And I was like, what's going on? And I started asking her ... Maybe there's some depression? Maybe there's ... What is it? Trying to be sensitive, but also trying to help. So this went on for a little while, and I'm already feeling super bad. And she very reluctantly ... In fact, I think she started crying. This is ... I'm being really open and vulnerable right now, okay guys? Just so you know. She leaned over to me and she told me that she had only been eating one meal a day for the last long time, and it was so that I ... So that we had enough food so that I could eat while I was in classes, and feel like I had enough energy to do well in my classes. And ... You guys, if that does not hit you to the core, I don't know what would. My new bride I could not freakin' provide for, and I felt so much like a failure. And I started feeling some ... Fighting really bad feelings and just emotional state. Things got really intense. And I go, and I was like, "You know what? Student loans. Something. What can I do? We have almost nothing." And I go and I start going over to the financial aid place. And I find out I can get student loans, but they're not going to be there for another four to six weeks. And I was like, "Oh my gosh. We're going to die tomorrow." You know what I mean? That was the mentality. And I will never forget this, I ended up ... It was a huge humble pie I had to swallow. I had to swallow the pride pill and get rid of all the pride inside my body. I had to call my dad. I said, "Dad, look ... " I was trying to keep from bawling, to be honest. I was like, "Dad, we have nothing." This is five and half, six years ago ... Five and a half now. Anyways, I said, "Dad, we got nothing." And I said, "Hey, we got student loans, they're coming. They're just going to be four to six weeks away. And you know what? I ... Could you just float me like three grand and I'll pay you back the moment it comes? It's coming, we know it's coming. It's just not here yet." And there was a long pause on the other side of the phone. Almost kind of awkward, long, long pause. And deep breath. My dad took a deep breath and he said, "Son, I love you, but the answer's no." And I was like, "Oh." And he said, "The reason why is because if I give you this money, you will not exhaust resources that you didn't know that you had." And he started ... He was trying to hold back tears. And I later talked to him about that, he's like, "That was one of the hardest decisions I've ever made in my life, also." And I was like, "Honestly, it shaped me." Because there was fire in the gut. I had a freakin' mission to provide. Get out of my way. I don't know how, but I'm going to figure out how to make this happen. And I started going ... I started doing real estate, and stocks and options. And I started doing all this stuff. I started with ferocious pace, going as fast as I could. Clawing for any answer, because I knew I couldn't really do well in my classes and work a minimum wage job. And so I was like, I need to be entrepreneurial here. I've always kind of wanted to be, but I'm being thrown into this. I literally am jumping out of the plane and I'm building the parachute while I'm falling. And I've got to do that. And I don't really know how we figured it out, but we did, and we didn't die. But I just so love my dad that he said "no" to me. And I've got mad respect for him that he did that. And that's where a lot of the fire and the passion for me comes from. And I just was determined to figure out, to make it happen, whatever it was. And so when I ended up starting on MLM, emotionally, I was at this place like, "Gosh. I've already tried like 15 things, I feel like." That might actually been the actual number. And, "How's this going to be any different?" And I had to fight these feelings of, "This is going to be the same as the other things. This is going to be the same as all the other pieces. All the other things that I've tried and done before, why is this any different?" And my buddy had to kind of talk me into it and I was writing an eBook at the time 'cause I was getting into eBooks, 'cause why not? And I didn't know the difference between marketing and sales. I didn't know the difference between products and offers. And I didn't know those things even really existed. I was just running with ferocious pace, barely sleeping, kind of killing myself to be honest, physically. Just working hard trying to make it happen. And definitely got my stripes, put my stripes during those first few years. And so when the MLM thing came around, like I said, I was kind of reluctant. I remember there was this time, I was trying to figure out ... We didn't really have hardly any money at all. And I remember, I started getting addicted to learning from these top people. And it was exciting, and it felt good. It was cool to see what they were doing, and all the successes they were having, and all the things that they were doing. And wow, this guy says that about this. And wow, this other guy says something similar, but with a few tweaks. Interesting. And I, just with ferocious pace, started learning and consuming and reading and taking in all these things and doing courses and all this stuff. What was funny, when I first started doing courses, we didn't have any money. So I regret the fact that I did this, and I since have gone back and fixed it and attempted to fix it. But what I did is I went and I found a bootleg site and I totally bought this guy's ... I got this guy's course from this shady character that should have been several thousand dollars and I got it for like $50. And I took that course and it was all about traffic generation and I was diving into all these things, and it was really cool. And what was funny is stuff started happening. I got into an internet marketing class, I wasn't really doing much with MLM, and I was trying to figure out what was ... I was just trying to figure out my path, and I'm sure you guys have been there before. You're like, "Why can't I make this work?" Or if you are making it work, you're like, "How can I make this better?" And this really interesting thing started happening. I paid $50 for that course. For every other course ... It was all free. It was just blogs, it was podcasts, it was all this other stuff. And I was consuming like a madman, staying up really late just consuming and reading and studying and trying to see the patterns and how people are actually doing stuff. And reading lots of different authors and lots of different people on the same topic so I could get a full picture. And it was really, really cool. It was very, very helpful. But something really interesting happened when I paid $50 for that thing. I had not, until that time, ever paid for anything. And it was only $50, it's not very much money at all. And if it feels like to you, I've been there. It's okay. But something really interesting happened, though. So I paid that $50, and stuff started happening. Doors started opening. My attitude towards that course was different than all the others. I stayed up even later, I got stuff done, I took ferocious notes, I knew that I needed to learn it really deeply. And so I started teaching other people what I was learning so it solidified in my own brain. It was almost a selfish act and a selfish move that I was doing, but it was because I wanted to get good at it. And what ended up happening was we started ... I grabbed a buddy, and I started teaching him this stuff. And he's like, "This is crazy." And we ended up landing a deal with Paul Mitchell, the Paul Mitchell, the hair schools. And we started driving traffic, it was a traffic course that I got. We started driving traffic for Paul Mitchell, billion dollar company, crazy. And building sites for their rising celebrities that were going on TV so the celebrity could say, "Hey, got to this URL," and there was a place there. You know what I mean? And really, really fascinating. And it was all from that $50 that I paid. And since I've gone back and I've said sorry to those individuals I stole their course from, and it's been ... I mean, it's been amazing what's happened. So I always laugh. So, anyways, let me keep moving on the story quick here so you guys kind of get full picture. Well, I started realizing that there was somewhat of a link between me actually investing in something versus just getting free stuff. The way I approached it, the way it was different was ... It was totally different. The way I have treated it, the way that I actually executed on it personally, but also the actual material was better. Go figure, free stuff usually isn't as good as paid stuff. And I started reading ... I went and I joined the army, and I would sneak these marketing and traffic and sales book into the bases and stuff like that. And I remember there's this one time, I was reading this book that I got. It was like an $8 book, but I remember it changed my life. I was laying down, I had my M16 in my right ... In the prone. So I was laying with my right ... I'm right handed. So in my right hand was the M16, I was in a prone, I was laying on a security line. It was in the middle of a training, so it's not like I was on an actual ... But it was for 10 days, I was laying in the dirt. And then in the other hand was ... I had this plastic bag that was protecting this book. And I went through it and I would kind of hide it from the sergeants as they would walk behind us and stuff like that. And I'd be laying up, trying to do my thing that I'm supposed to do. But I was just so curious trying to figure out how to actually be successful in this stuff. And I had this book, and I would ... With an M16 in one hand and a book in the other, marketing book, I'd lay in the prone and I read this guy's whole book. And I was like, "Whoa. That's cool." And I remember it changed my life. And suddenly, things started coming together in my head. And all the other courses I'd taken before starting fitting in their correct places. And this whole puzzle started putting itself together. And it's not like it did it on its own, I was working really hard to have that happen. I was like, "Who, that's how you do that? That's crazy." And that's when I started launching my first successful company, and stuff with MLM started taking off. And I built this really crazy cool system and all these pieces started coming together. And I was like, "Interesting." And it all started with me deciding to pay $50 that I really didn't have for this course that I essentially stole. And like I said, I went back and fixed that and said sorry. And honestly ... It's funny, it was actually two courses and one guy just laughed really hard and he's like, "That's awesome. It's cool that it created all that success. Congrats." So, anyways, that's kind of cool. And so, what I started doing, I was like, "Man, people need to have this material. My buddies, who were trying to also make companies and build businesses and be successful in MLMs and all this stuff ... Why don't they have this?" And so what I did, this was the foolish part, I went and I started just giving it to all of them. And I must have handed out 30 books, including to some of my professors and teachers, and I handed it out to them and I was like, "Hey, you're in the marketing area, but this books going to teach way more than what your class did." I didn't mean to be arrogant, but I was, and I was just excited. And I was like, "Listen to this book, listen to this course, or do this." And I started handing out these books like crazy, or I'd go buy the book for the individual and give it to them. Or I'd go ... And what was funny is that ... You know how many people actually did something with those things? None of them. They didn't do anything. I must have handed out 30 books in one period. And I think maybe one guy opened it and read it. I think. I mean, maybe like one person might have actually done something, but it's crazy. And I started getting really frustrated. I was like, "Why aren't people actually using this content? Do they not understand this changed my life? Do they not understand that it can change theirs? What's the big deal?" And I heard this really cool quote around that time. I had this really interesting realization hit me, and it's actually from a person. I think it was from Russel Bronson, actually. And what he said was, "Those who pay, pay attention." And I was like, "Huh, that's fascinating." He said, "Those who pay, pay attention." And I'm bringing this up because I recently have got many messages from people saying, "Well, if your thing's so great, how come you don't give it to me for free?" And the reason I don't is because every time I do, the person never does anything with it. What's funny is that I'm currently part of a project right now where we sell this course for $2,000. And every person who comes in there, rather than being where 30 people get the book and one person does something, it's totally the opposite. With a $2,000 course, guess what? Lots of people actually do stuff with it. There's only one or ... There's not that many that actually go back and do nothing with it. Does that make sense? It's unrelated to MLM, it's something else. But the principle's the same all around. So, "Hey, Steven, will you give me your thing for free?" No. Because it will be doing you a disservice. At this point right now, it's not that I need that much more money. It's not like ... It's not that I'm ... This is because of you. If I deprive you of the option to pay for it, then the chances are of you actually being successful with it are so low. It's ridiculous. Absolutely ridiculously low how low it is. Anyway ... And I've done it even with my own brothers and my sister and my dad now. And really interesting stuff has come from me not buying the book for them, or not buying the course for them, or whatever it is. I give them the link, and they go buy it. And what's funny is that I know when somebody goes through that, they are having the epiphany on their own of why it's important to get it. And they usually do something with it. They'll start to go through it, they'll start to figure out why it's important, they'll obsess over it. They'll figure out how to apply it in their lives. But every time it's the opposite, really, really sadly, most of the time people don't do anything. So to the individuals who continue to ask me, "How come I can't get it for free?" The answer is "no," and it's going to stay that way because you need to pay so that you'll pay attention. It is so sad for me to spend so many months on a product and see somebody get it, but not actually get it. And that's what I don't want to have happen to you. And so, I'm not going to ever make any of my stuff free except for the things that are supposed to be free. Like I've got the five videos that will go in more depth of the things that I'm teaching you guys right now. They're five videos, they're free, you can go get them on secretmlmhacksradio.com. And they're five videos that you should watch with your down line that will teach you more about how to actually setup marketing systems. You'll never hear the name of the MLM I'm in. It's not a pitch fest, it's not anything like that. You're not going to ... Anyway. But that's why I get so passionate about this. So the answer is ridiculously "no" to the question, can I get this for free? It is a screaming loud megaphone-sized "no." And it's on purpose that way. People who are serious will raise their hand. They will self-identify with their wallet. They will say, "My education is important to me." And I used to think when people would say that ... I remember other marketers that came out and say, "You've got to invest in your education. Invest in yourself." I used to think that just like a gimmick for people to go buy. But I totally get it now. Every single person ... I personally went through that path as well. I know that my education and my success would have been sped up if I started buying and actually paying for courses earlier on rather than trying to find all of the free stuff and all the blogs and all the free material. When I actually pulled my credit card ... You have to get good at what every entrepreneur is good at. Pulling their credit card out of their wallet and buying the course, buying the investment in themselves. Buying whatever it is. And if you don't do it, it's really, really sad because most of the time, it means that you're not going to move forward. And even for the people who only get halfway through the course, but they still ended up buying, for some reason, it does something different in their head. They take it more seriously. They might not even get more than halfway through it, they might not get halfway through it. But just the act of them paying ... Man, it's the weirdest thing. I don't totally understand it, but that's ... Besides the phrase, "Those who pay, pay attention," I don't really get why that was for me or the way it was ... Or why it is for other people. So, anyways, I don't want to keep going on that. But that being said, if you do want the free thing, it's absolutely insane. I should be charging for it. It's usually part of another thing that I give away as a paid thing. But if you go to secretmlmhacksradio.com, you can download the five videos for free. And you'll learn a little bit more about what this is and this community and why I'm doing this. It means a lot to me. 'Cause ... Anyway. So, guys, hopefully this was helpful. That was the day that I stole that actually changed everything for me. I've gone back and since remedied that action and I'm so sorry that I did that, but the same time, powerful lesson that came from it. Hopefully that's powerful for you. All right, guys. If you wouldn't mind, I would love it if you'd go to iTunes and please subscribe and rate the podcast. Leave me a written review. That really helps me a lot, helps others find it as well, and helps me understand more of the types of things that you want. If you have a question that you'd like me to answer on the podcast, got to secretmlmhacksradio.com. And all you do is you opt in for just ... All I do is I let you know when the new episodes are out. But there's going to be a little green box on the next page down on the bottom right. And literally, you can record a voicemail straight to me asking me your question. And I kind of like to go through and I like to kind of vet them out. Hey, which questions are going to be best for the community as a whole. And I put your actual question and you saying it on the podcast. So, anyways, I love to hear from you if you've got any questions at all. You can get that and the actual videos, again, at secretmlmhacksradio.com. All right, guys. I will talk to you later. Bye. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like me to teach your own down line, five simple MLM recruiting tips for free? If so, go download your free MLM Masters Pack by subscribing to this podcast at secretmlmhacksradio.com.
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The post Episode #228 – Will Clickfunnels Work For MLMers? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Some interesting thoughts behind the scenes of my MLM funnels. On today's late night episode Russell talks about why he changed his presentation for two events this weekend to be targeted more towards network marketing. He also shares a few fun things that will be coming up soon. Here are 3 cool things you'll hear in this episode: Why he needed to customize his presentation for this specific audience. What YouTube video inspired a new t-shirt design he's working on. And find out if Russell is finally going to be a guest on The Profit. So listen below to hear about some exciting things that are coming up. --------------------------------------------------------------------------------- Thank you for reading Episode #228 – Will Clickfunnels Work For MLMers?, originally published at DotComSecrets.com Blog.
Some interesting thoughts behind the scenes of my MLM funnels. On today's late night episode Russell talks about why he changed his presentation for two events this weekend to be targeted more towards network marketing. He also shares a few fun things that will be coming up soon. Here are 3 cool things you'll hear in this episode: Why he needed to customize his presentation for this specific audience. What YouTube video inspired a new t-shirt design he's working on. And find out if Russell is finally going to be a guest on The Profit. So listen below to hear about some exciting things that are coming up. ---Transcript--- Hey everyone, this is Russell Brunson welcome to a very, very late night Marketing In Your Car. I know, I know. I swore I'd never do these things again, I swore I was gonna wake up at 5 o'clock in the morning, but It's becoming crunch time. A whole bunch of things are happening and I'm running out of hours in the day to get them all done. I'm speaking this weekend at a network marketing event. Actually 2 network marketing events. One of them is for Prove it, I'm going to be getting these guys all excited for the Prove It funnels we've been creating for them, so I'm trying to get those done. There was a big yawn. Anyway, I've got some work to do to get those done still. We've got one of them that….two of them we'll be showing off at the event, hopefully one we'll be launching on what day is it? The next Tuesday. That's kind of the game plan there. Then I'm speaking at the No Excuses event, and I was going to just do my Funnel Hacks webinar that we've been doing forever, but I really felt like I wanted to do one that's more focused on how people can use Clickfunnels for network marketing. Because everyone always asks me, “hey, show me a network marketing funnel.” I'm like, “Dude, technically all funnels are network marketing funnels. The power of network marketing funnels are share funnels. That's the magic behind it.” I wanted to show them how the whole process works. So yeah, that's kind of what I'm doing. I'm re-writing the whole webinar. And it took forever the first day. I think I might have messaged you guys about that. It took me quite a few hours to just figure out the headline. That was hard. And then the 3 secrets, I had to re-write a whole bunch….a ton of time, 2 or 3 hours worth and then finally got it. Then I started building the actual framework of the webinar, and trying to make the stories and interesting parts. I realized there were a couple of things that would be really cool if they were sketched out. The dude that does all the sketches in my books, his name is Vlad. So Vlad had to sketch, I do a really ugly sketch, then I send it to him and then he turns it into an awesome sketch. So I was getting all those done tonight, because he doesn't work for me full time anymore. So usually I give them to him and hopefully by the next morning he's got them. I messaged him earlier today like, “Please, can you jump on tonight?” So I just finished sketching those out and handed those off to him, and then I just got a message from him 2 minutes ago saying he was on them right now. By the time I wake up I should have all the sketches done. Then I just gotta start plugging all the webinar together. I have to create a couple of demos because it's always scary to do demo's at a hotel event because half the time the internet goes down. So I gotta create demos tomorrow. Also Robert Kiyosaki's webinar is coming up. I gotta write all the email sequences, prior to actually writing custom ones for them. Because next week's the webinar for their list. I think the last webinar they did, I had 10 or 15 thousand people registered. So we're trying to make sure we capitalize on it right and do it correctly. So we're kind for writing a bunch of stuff for them and make it a custom funnel. I think they're going to start promoting it on Monday, and then the webinar is happening on Thursday through the weekend. So anyway, just a lot of pieces happening between now and then. So that's why….hence the late night, and not an early morning tomorrow, probably. So anyway, that's kind of what's happening over here. I just wanted to jump on and say hi to you guys. Excuse me. I should not be this tired, but I am. What else cool could I share with you guys? How about this? So a couple of cool things, I'm not even sure before, but they've been really impactful. You know we always talk about funnels, that's obviously a big topic of conversation with me and you guys. So you look at, where's traffic coming from, what's up-sell one and up-sell two, down-sell, where's it go, what's the next funnel? Look at that progress. But now we're trying to look deeper and deeper in each step of the funnel and how we can make things better. I told you how I had a call a while ago with some VC guys, and the numbers they were looking heavily were a cost to acquired customer, average lifetime value customer and churn. So churn is something we're looking at a lot. So what we've been doing is adding in stick sequences into everything. So if you join Clickfunnels, and everyone should have got it by now, so you should have probably seen this, but we put everyone through a 21 day ignite your funnel on-boarding sequence. So every day for 21 days you get an email talking about the on-boarding process. So that was a big thing that had a huge increase, decrease in churn, increase in stick. So Funnel University we just rolled out, I think I had a 9 or 10 day email sequence that's all about stick strategy. How do we get people to stick in Funnel University? For me it's all about letting them know what they actually get. Because a lot of times people sign up to get the free thing and they don't know what they are able to consume, so really showing inside the members area and showing them what's inside the software. Showing people things deeper. So those are a bunch of cool things that we're doing. So I would recommend for you guys, look at that. Look at post buy sequences. What are you doing to get those people to like you more? And to consume what you have? Consumption is the key. If we can get people to consume its awesome. And then one last thing that I wanted to share with you guys because I'm really excited. IF you go to Google and search for cross fit college humor. The first video that pops up, click and play that video. It's my favorite video ever. I think it's the only Youtube video I watched like ten times. It's these guys at Cross fit, they keep messing up saying Cross fit's a cult, I mean it's a way of life. And it's so funny. Anyway, there's two or three episodes of these guys doing the Cross-fit/Cult thing. I always joke when we were building Clickfunnels, we wanted to build our own community. So I always joke, I think I've said a couple of times on the thing, “We're trying to build our own cult, I mean community.” And that comes from that episode, it's always the standing joke. Anyway, we just started a design on this new t-shirt. It's so awesome. It says, “Funnel hacking, it's a cult” and then “Cult” is crossed out and it says, “Way of life” so “Funnel hacking, it's a way of life.” But cult is crossed out. And then on the back it says #itsacult. Anyway, congratulations, you're part of the funnel hacking cult. No, but it all comes from that video. So now you guys know the inside joke. When those shirts come out you'll be like, “I know where Russell came up with that and why he thinks it's so hilarious.” Hopefully it doesn't offend anyone; I just think it's funny. There you go. Alright I'm home. I'm going to bed. Oh crap, except for the garage door opener is not in my car. I've got two cars and one garage door opener so I always shift them back and forth, and I'm in the wrong car. That means I get to get out of my car and actually go in and unlock it, actually I'm going to go, because the wrestling room lights are on, so I'm going to walk back here. Hopefully you guys don't mind hanging out with me. I don't know what else to talk to about right now. Everyone else in the whole world is asleep. So the other cool thing that's happening is next week, Monday and Tuesday Anthony DiClementi, we're launching a company together called Bio-hacking Secrets, and he's actually flying out here and we're going to be filming him. He's part of one of the first episodes of the Funnel Hacker TV. So that's going to be really cool. We're going to be filming him and me; we're going to work out here in the wrestling room. I'm going to take him through a wrestling work out and show him it doesn't matter how good a shape he's in, but when a wrestler takes the oxygen away from your brain, you can't survive. Cause there's always him beating the crap out of me for the next two days, so I got a shot for a little bit, and that's kind of what we're going to be doing. Oh man, its dark back here. And then……yeah anyway. Just a lot of fun things happening over the next two weeks. So he'll be here Monday, Tuesday filming. And then Wednesday is the Robert Kiyosaki webinar. And after that's done, I'M going to take a nap, because it's been an insane 10 days. It'll be cool. Oh and then another thing that happened today. Sorry, you guys are getting all the stuff because I have no one else to tell all these things, so you're getting it all. Marcus Lemonis text me today and said, “Hey, What's your email address? I need to get you to come out and record a show with me.” So we just emailed his producers and they're trying to figure out a date in the next 3 weeks for me to fly out and go film or be in one of the episodes of the Profit. How crazy is that? It's crazy. I'm excited. Alright guys I'm going to bed. I'm really tired and I'm totally rambling, but hopefully some of those ramblings are fun for you guys, because they're fun for me. Have a great night and I'll talk to you guys soon.
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