Podcasts about dotcom secrets

Unlock the secrets of digital success in this comprehensive podcast that delves deep into the world of online business, marketing, and entrepreneurship. From the insights of Russell Brunson's "Dotcom Secrets" to the strategies behind viral marketing and upselling, each episode offers listeners valuable takeaways to apply in their own ventures. Discover the advantages of digital products, the art of recognizing profitable opportunities, and the nuances of email vs. SMS marketing. With references to influential figures like Tai Lopez and insights into the workings of companies like Best Buy, Overstock.com, and Bed Bath & Beyond, this podcast covers a broad spectrum of topics essential for any digital entrepreneur. Learn about the importance of funnels, the potential of platforms like Go High Level, and the effectiveness of tools like Typeform. Whether you're just starting out or looking to refine your digital strategy, this podcast offers a wealth of knowledge to help you navigate the dynamic landscape of online business. Dive in and transform your digital journey!Table of Contents:00:01 - Introduction to Russell Brunson's Book "Dotcom Secrets"01:16 - Virality Hack and Upselling Strategy03:34 - Benefits of Digital Products04:15 - Importance of Timing and Identifying Opportunities05:18 - Upselling Strategy for Onboarding Process06:07 - The Cost of Acquiring Customers and Upselling07:31 - Back-end Offers as Profit Drivers08:10 - Lead Capture through Free Resources09:21 - Using Facebook Ads for Lead Generation10:09 - Email Marketing vs. SMS Marketing11:10 - Success with Email Marketing11:57 - Qualifying Leads and High-Quality Email List13:17 - Investing in Skills vs. Higher-Priced Products14:15 - Appreciating Courses and Access to Information15:21 - Positive Experiences with Tai Lopez's Courses17:25 - Dynamics of Creating a Course18:15 - Mindset Shift: Increasing Profit20:59 - Tai Lopez's Acquisition of Pier 81 Imports22:01 - Overstock.com's Move with Bed Bath and Beyond23:56 - Best Buy's Approach to Product Display and Sales24:15 - Overstock vs Bed Bath and Beyond25:15 - Challenges Faced by Bed Bath & Beyond26:02 - Mistakes Made by Hedge Fund Managers and CEOs26:21 - Constant Evolution in Business Investments28:06 - Effective Business Planning for Profitability29:17 - Maximizing Profit while Staying Lean30:00 - Benefits of Go High Level32:01 - Importance of Typeform as a CRM Tool32:53 - Limitations of Other Services and Preference for Credit-Free System34:03 - Benefits of Local Dominator Service35:03 - Platform for High Organic Reach37:54 - Local Targeting Platform39:07 - Improving Email Conversions39:50 - Digital Business Simplified41:51 - Augury Briefing and Email Funnel42:55 - Importance of Funnels and Investing Focus43:56 - One Cold Message, One Funnel, One Investment44:14 - Next Focus: Creating Content

Announcements:  Another Shared Lodging ticket just opened up for the retreat for a woman-identified person wanting to share a tipi with two twin beds. $650 for all food and lodging, coaching, instruction, and retreat time. (Alumni offered a scholarship for a retreat ticket -- so if you'd like to apply for the scholarship, please email me and let me know what you are working on and why you'd like to come to the retreat.) (Focused Fan $50/mo includes one group mastermind call/month + weekly 1:1 15-minute accountability calls and emails + monthly scene analysis.) Group Coaching Sept 12- Dec 12 $500 for 3-months (works out to $165/mo and my 1:1 weekly coaching is $500, so you can see the price difference there) Go to valerieihsan.com/shopping Show Notes: Creative constraints and the mindset of a career author (long term) plus writing--get to quality through quantity--will get you to Professional Writer status.  Separate inner writer and editor; Getting words on the page gets you better; "Publish and ship."~ Seth Godin Knowing clear line helps: I write this character even when I'm trying not to write that way. What are you obsessed about? The most authentic voice. Tight window of what that is. What keeps you up at night? Write what you know is theme. Plot is research. Try voices until you find your own, stripping away not yours,  Planning to write for the rest of the life. Shift your habits based on lifestyle,  always surprised by not outlining. Devise creative systems that can work for a lifetime. What is your system? Three things a day-- progressive things and maintenance things. Notecards, outline, title, organize 100 horror hooks, narrow down ten, poll, pick, brainstorm put look to tentpoles of other films, put creative spin. Story forge method Separate own projects vs client work: every day is a war to write your own stuff; create windows of working on own stuff; get up early to do the three things and then stop if I want to. Little promises to yourself stack and get you in direction of who you want to be. 0-1 is the struggle and will take longer than you think, but then you're there. Where you want to be. Prolific means (process oriented) do this forever no matter what.  Focus on time, not words. Know process. Creative Principles Podcast and YouTube channel @brockswinson on instagram and YouTube. Give away 100K books on https://brockswinson.com Daredevil Society documentary   Books: Just finished: Under the Whispering Door by T.J. Kline and The Hazel Wood by Melissa Albert I'M READING: Rich as Fuck by Amanda Frances and listening to A Most Agreeable Murder by Julia Seales. Erick's Reading:  Rick Rubin The Creative Act: A Way of Being Stella Maris by Cormac McCarthy Series of Unfortunate Events by Lemony Snicket Men at Arms by Terry Pratchett   Brock is reading Russel Brunson's Dotcom Secrets and Rich Cohen's The Fish That Ate the Whale: The Life and Times of America's Banana King

Bine te-am regăsit la o nouă ediție a emisiunii noastre preferate de tehnologie, știință, spațiu, și mai nou și știri importante din România. Nu puteam să nu vorbim despre amenda de la ANPC primită de 11 bănci din țară, pentru că au profitat prea mult de situația de criză și nu au ajustat decât în sus ratele și dobânzile la credite.Trecem apoi la treabă cu lansările interesante de săptămâna aceasta, sau posibile lansări din următoarea perioadă. Avem pe listă un nou pliabil de la Motorola, de data aceasta cu un ecran masiv și pe partea din față, ceva știri despre iPhone 15 Pro și chiar noutăți de la Samsung pentru Z Fold 5 și Z Flip 5.

Steve has over 20 years of online experience. The past 5 he has focused specifically on eCommerce. He started a eCom business over a discussion at dinner one night and grew it to 7 figures so he knows how this stuff works.

Today, I share some thoughts about imposter's complex, changing mindset and owning your future. Canine Trainers Collaboration Workshop Date: April 19-21 Location: Oviedo, FL (near Orlando) Website is fortressk9.com/workshop Today's Sponsor: FreeOunceofKratom.com Brave Botanicals provides quality CBD and Kratom products for all your needs. If you are looking for a source for Kratom or CBD AND want to support the show, check out the product line at BraveBotanicals.com. John Bush is so confident you will love his products that he offers a free Ounce of Kratom at FreeOunceofKratom.com. Head over there and cover shipping to give it a try. Livestream Schedule Tuesday Live This week, we welcome Bear Independent back to our Tuesday live show! 12:30 Central. Soe: https://www.youtube.com/watch?v=u3TbQjzfrNc LFTN: https://www.youtube.com/watch?v=JaN0XM0vncE Thursday Live Join me for updates and questions about the March Self Reliance Festival at 7pm Central. https://www.youtube.com/watch?v=LIHoZIKEo6s Friday Homestead Happenings Join me for a homestead happenings update: processing sheep, last chance to buy pigs, our first 80 degree day and more! https://www.youtube.com/watch?v=Y6tkFxR_1oM Tales from the Prepper Pantry Turkey Au Vin - with pork Spring Canned Food Shift  What's that smell Thoughts on storing carbs as a ketovore Weekly Shopping Report None this week Frugality Tip from Margo Different stores have different prices and I make a separate grocery list for a couple of stores. Things like eggs, produce, and baking supplies all come from Aldi. If I'm running into the grocery store that is closer to home, I also make it a point to check out their BOGO section, you can save a few bucks right there.  Make a list of the things you buy often and check the prices at different stores, you would be shocked at some of the differences. I use a specific coffee creamer that they have the grocery store, but Walmart has it for $1.50 less, so I'll grab a couple when I'm there.  Operation Independence Selling a ram alive vs in packages Headed to Next-steps.info – you can still get tickets! Main topic of the Show: Imposter's Complex This was inspired by a talk with Amy Dingmann over at a Farmish Kind of LIfe I have been reading a book called Dotcom Secrets by Russle Brunson -it was recommended by John Bush John's selling and email system vs what we do here Keeping an open mind People getting mad about me making money, or not wanting to know when things are for sale. Decision: The few who are mad at me for selling things don't really support me so I need to be ok with leaving them behind Current email list will have no changes News lists will happen over time >>>What has happened with training webinars over the past two years - we do them better and why

We are beyond excited to share this episode of our podcast with you today.This conversation was over 6-months in the making and we can't tell you how much joy it brings us to finally press *publish* on this post.Why's that, you ask?It's because our guest is none other than André Chaperon.If you're not already familiar with André and his work, you are in for a real treat.You see, it'd be almost impossible to tell the story of online marketing without devoting at least one chapter to André and his work. In fact, there is an entire chapter in Dotcom Secrets devoted to an email marketing concept he created.André is the creator of online courses like the Art of Email and Sphere of Influence - which have been carefully studied and used by tens of thousands of successful online entrepreneurs over the years.He rarely appears on podcasts and we are truly grateful for the opportunity to share his wisdom and perspective with you.And while it's true that André can teach you email marketing strategies that result in greater profits for your business, he's also capable of helping you realize something much more important.André is a systems thinker at heart and has a true gift when it comes to helping people understand the frameworks they need to succeed. And that's what this episode is all about.So, go grab yourself a cup of tea and be sure to pay attention. André freely shares from the wisdom he's acquired over his past 17 years of creating income online.We hope you enjoy!

Through rolling blackouts and timezones, our team prevail for another special all-hosts episode of the Small Biz Community Podcast.  Before we get into it, we would like to ask our listeners, how wild is too wild New Orleans? Hosts Amy L has your answer! Segment One: New Amazing Growth-Focused Peer Group from Amy Babinchak and the Quarterly Peer Group with James Kernan Host Amy B shares with us her latest mentor-led peer group. In today's episode, Amy discusses her goals for this new venture for business owners looking to find a community with like-minded individuals.  For more details, check it out here: https://www.thirdtier.net/2023/01/02/new-growth-focused-peer-group/  Similarly, Host James's Quartely Peer Group is mixing business and pleasure at the Mastermind Orlando Event. We pick Host James's mind a bit: What's with MSPs and Florida? Check it out here:  http://bit.ly/kernanmastermind  Segment Two: Tolstoy There are a gazillion How To, Where To, and What To videos. Long form videos can be seriously disengaging which can be attributed to the lack of interactions this videos have to offer. But, hey, remember those Choose Your Own Adventure storybooks? Tolstoy is taking that concept and running with it with their interactive video services.  Check out NSITSP'S example here: https://player.gotolstoy.com/qeqr5th6dnr1w https://www.gotolstoy.com/ Segment Three: What's on Your Radar?  LastPass - and more end-user confusion...Following the most recent breach, the uncertainty of its survival has been a hot topic. How do we earn the trust of end-users?  Host Karl's Annual State of the Nation Address is out now. Host Jame's discusses his one page business--efficient for a industry that is rapidly moves forward. Resources and Links: Karl's Annual State of the Nation Address  https://mspwebinar.com/ Dot Com Secrets https://www.amazon.com/Dotcom-Secrets-Underground-Playbook-Growing/dp/B08B9ZHVVG/ Expert Secrets https://www.amazon.com/Expert-Secrets-Underground-Converting-Customers/dp/B08B9DTGFM/ --- Sponsor Note: NSITSP By now you've heard of the National Society of IT Service Providers. But why should YOU join? The NSITSP is committed to transforming our Industry into a Profession. They've established an industry-wide code of ethics and are working to improve the reputation of IT consultants nationwide. Wherever anybody is talking ABOUT IT consultants, NSITSP wants a seat at the table. That includes the media, government regulators, and the general public. Take pride in your industry and show off your membership. Join us today at https://www.NSITSP.ORG :-) 

No News this week. Yeah - we don't know what's happened to Reagan's health. Man's breathing like an obese man on this one... Book Mentioned is Dotcom Secrets by Russell Brunson, Reagan misspoke it's name. Link - https://amzn.to/3sJxiXX Remember to Email milkytoucan@gmail.com for business or advice! --- Send in a voice message: https://anchor.fm/milkytoucan/message

Did you ever think there would be a day when you would get an episode of The Cliff Ravenscraft Show where I would be talking about building and optimizing Sales Funnels? No, it's not a joke. That's really what this episode is about. In the introduction, I mentioned how I had "unconsciously" judged Russell Brunson and his Click Funnels Brand as something that was not in alignment with my way of approaching business. While I'm not sure that I'll ever become a Click Funnels Customer, I am already a fan of Russell's "The Secrets Trilogy" which are three books titled DOTCOM SECRETS, EXPERT SECRETS and TRAFFIC SECRETS. I've already received so much value from the first few chapters of the first book that I've committed to doing a full commentary series in my Train With Cliff Audio Journal Podcast on each of these three books. Have a listen to this episode and you'll discover why. Here is a list of the many links mentioned in this episode: http://TrainWithCliff.com http://FreeTheDreamCourse.com http://MindsetAnswerMan.com/FREE http://NotesOnCoaching.com http://MindsetAnswerMan.com/Kajabi http://NextLeveMastermind.info http://MindsetAnswerMan.com/TWCArchive

Dr Aaron LeBauer is a Doctor of Physical Therapy. He hosts The CashPT Lunch Hour Podcast, wrote The CashPT Blueprint, and founded The CashPT Nation Facebook group. He's on a mission to save a million people from unnecessary surgery by helping other therapists succeed in business and learn how to market directly to patients.Aaron started LeBauer Physical Therapy in Greensboro, NC 100% cash practice, so he could treat patients as unique individuals and without influence by insurance reimbursement. They launched the day he graduated from PT school in 2008, even when all of his professors and any other physical therapist he told about his plan, simply looked at him like he was crazy, or with disbelief. Dr LeBauer had owned his own massage therapy practice for 10 years, specializing in chronic pain and injuries prior to entering PT school, so the transition was a bit different than starting from scratch, but he faced some unforeseen challenges in his new role as a Doctor of Physical Therapy.Dr Aaron LeBauer is an international Speaker, podcast host, author, business coach and mentor.In this episode, Aaron shares insights into:◈ How to simplify the process of owning and running a business.◈ Passive income.◈ How to manage your expectations when starting[00:01:39]- Starting off.[00:07:45]- Hoops, steps, and hurdles.[00:09:45]- Massage therapy school to starting a business.[00:14:11]- Trainers also have their own clinic.[00:16:55]- Books, like Guerilla Marketing, Dotcom Secrets that helped.[00:19:34]- First 5 years of clinical practice.[00:22:53]- “Biggest fears and getting over them.”[00:29:57]- “Misconceptions of passive income.”[00:31:01]- How to trade time for money.[00:32:30]- Creating and launching a course.[00:35:55]- People want results right away.[00:40:57]- “Managing expectations on the way in.”[00:44:08]- Less is more.[00:46:50]- “How I started with passive income.”https://aaronlebauer.com/Please do me a favor, subscribe, leave a positive review on iTunes, follow us on Instagram and share if you know anyone who would benefit from this or other episodes!Do you want to work with me? Reach out and let me know!https://www.instagram.com/youwinninglife/https://www.tiktok.com/@youwinninglifehttps://linktr.ee/jasonwasserlmftThank you for joining me on this ride!Jason Wasser Therapist/CoachOnline Tele-Therapy & Coaching

On this week's episode of Let's Chat with Russtek I chat about providing value! Time to tie in your story and frameworks in to value you can provide your audience! What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek we talk about Frameworks. More importantly, how to turn your story in a framework. What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, I talk about telling your story! We dive into the structure and why it's so important! What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek I chat about value ladders and what that has to do with your marketing strategy! What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek I chat about how I could sell you my BlackBerry! Curious about how? What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

At this point, almost everyone has heard the saying “leaders are readers!' It gets overused and overstated because it's sooo true! At least, that's how it's played out in our lives. In today's show, we are going to share the 15 books we read on our journey to becoming 7-figure entrepreneurs by 30. These books cover everything from mindset, business building, deep spiritual principles and more! Going through these books has literally helped us create the life and business of our dreams. The best part? Now we get to show Momma's like you how to do the same thing! We will keep these show notes short and sweet for this episode because something tells us you have enough reading to do now. ;)   Books Mentioned On Today's Episode:  4 Hour Workweek https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_3?crid=20M418RX4NBVS&keywords=Four+Hour+Work+Week+book&qid=1658935939&refresh=1&sprefix=four+hour+work+week+%2Caps%2C658&sr=8-3   The Go-Giver https://www.amazon.com/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/ref=sr_1_1?crid=2TZN9PI7LS8KE&keywords=the+go+giver+book&qid=1658998168&sprefix=the+go+river+book%2Caps%2C283&sr=8-1   The Bible https://www.amazon.com/Reference-Personal-Bonded-Leather-Comfort/dp/0785215492/ref=sr_1_4?crid=21IWMB8DSX0XX&keywords=the+bible&qid=1658998360&sprefix=the+bible+book%2Caps%2C1026&sr=8-4   Poverty Riches & Wealth https://www.amazon.com/Poverty-Riches-Wealth-Vallotton/dp/0800799070/ref=sr_1_1?crid=1ES8LUXO586FY&keywords=poverty+riches+and+wealth&qid=1658998523&sprefix=poverty+riche%2Caps%2C578&sr=8-1   Dot Com Secrets https://www.amazon.com/Dotcom-Secrets/dp/3949458034/ref=sr_1_2?crid=1QMRKCQN9Q2RE&keywords=dot+com+secrets&qid=1658998740&sprefix=dot+com+secret%2Caps%2C714&sr=8-2   Expert Secrets https://www.amazon.com/Expert-Secrets-Underground-Playbook-Creating/dp/1683504585/ref=sr_1_2?crid=VC8ZRFEZOFMK&keywords=expert+secrets&qid=1658998851&sprefix=expert+secrets%2Caps%2C412&sr=8-2   Ultimate Sales Machine https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/B002A73YJA/ref=sr_1_4?crid=3IDQFXLI9RJSU&keywords=ultimate+sales+machine&qid=1658999008&sprefix=ultimate+sales+ma%2Caps%2C482&sr=8-4   E Myth Revisited https://www.amazon.com/MYTH-REVISITED-GERBER-MICHAEL/dp/B000PGO4CY/ref=sr_1_5?crid=266ZYL3P3DK1J&keywords=e+myth+revisited&qid=1658999121&sprefix=e+myt%2Caps%2C575&sr=8-5   No BS guide to Marketing to the Affluent https://www.amazon.com/No-B-S-Marketing-Affluent-Prisoners/dp/1599186411/ref=sr_1_1?crid=N38CLORBLPH1&keywords=no+bs+guide+to+marketing+to+the+affluent&qid=1658999286&sprefix=no+bs+guide+%2Caps%2C774&sr=8-1   Money Master the Game https://www.amazon.com/MONEY-Master-Game-Financial-Freedom/dp/1476757860/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1658999390&sr=8-1   100 Million Dollar Offers https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1658999523&sr=8-3   Traction https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_1?crid=1O6HOI6ND5ODN&keywords=traction+book&qid=1658999651&sprefix=traction+boo%2Caps%2C911&sr=8-1   Driven https://www.amazon.com/Driven-Understanding-Harnessing-Entrepreneurs-Athletes/dp/1619616939/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1658999773&sr=8-1   Essentialism https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1658999971&sr=8-1   The Gap and the Gain https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1659000071&sr=8-   Connect with us: The Rainmaker Challenge: https://rainmakerchallenges.com/join ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram: instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs Episode: minute by minute  01:03 The first book on our list! 03:37 Our key takeaway from the go-giver 05:12 Number 4 on our list 05:51 How we learned to create an offer 07:05 How we are able to scale our business without scaling our time 09:23 The book that came at the perfect time 10:51 One marketing book that you need to be affluent 11:39 When we crossed the 7-figure mark 12:57 Could you make a $100M offer? 15:35 How to learn how to say no for the better yes

It's this week's episode of Let's Chat with Russtek, we're talking all things social. More importantly, why you have to be social on social media! What if I told you I'll make you a Social Media absolutely free? That's exactly what I did. If you want a free strategy, just click below! https://info.russtekmedia.com/strategy Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek we talk about the systems I use. I chat about how there is a lot more time in the week than we think. What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Have you ever wondered where all your time is going? Are you taking far to long to get your work done and missing out on life? We've got you covered! Download our free Time Study and use this tool to get more done in less time! https://www.russtekmedia.com/timestudy/ Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek I talk about an unpopular opinion. I chat about how you can get more done in less time and how the "hustle mentality" is wrong. What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, we chat about being the 1% crazy! What does that mean? We're talking entrepreneurship and the tools we need to grow! What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

Are you actively growing your email list? On this week's episode of Let's Chat with Russtek, we talk about email lists and how a tool like ActiveCampaign can help! What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

It's our 100th episode of Let's Chat with Russtek!!! Since it's the 100th episode I think it's time to reintroduce myself and talk about where we are heading going forward! You won't want to miss this episode! Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, we chat about Tik Tok and how it's being threatened again. What happens if that platform or any other platform goes away and how you can avoid something bad happening to your business? That's what we chat about in this week's episode! What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

If you want to be an authority in your market, you need to author a book. Period. Think about it. All thought leaders in your market have published a book, if not many. Actually, you probably found out about them by reading their book. But the mere thought of writing a book is overwhelming. “I can barely write a social media caption, how am I supposed to write an entire book? Where do I even begin?” Fortunately, for you, today's conversation is with the ghost writer and editor responsible for some legendary books: DotCom Secrets by Russell Brunson, Ultimate Sales Machine (the new edition by Amanda Holmes), and many more. By the way, if you have not read any of those books, make sure to pick a copy ASAP. They're better than any marketing degree. Either way, our good friend Julie Eason, shared some #GoldenBoulders that can be applied not only to writing a book in a week, but to create content efficiently without running out of things to say. You'll learn: ✍️ How To Never Run Out of Ideas ✍️ The Framework That Helped Julie Write A Book In 7 Days. ✍️ Frameworks And Structures To Keep Readers Hooked ✍️ And Much More! Hope you enjoy this conversation as much as we did!

The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time. In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online. But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books. I was taking action; I was on the move. You can read all the best books, but if you aren't applying the knowledge, it won't take you anywhere. What these books do is that they give you the framework of knowing what to work on, which is a struggle for most people when starting out. Another point to note is that these were not the only good books I read, but these 5 were the most impactful. A combination of what they taught exploded my traffic and got me cash flow positive. Tune in to hear how each one of them impacted me and what makes them so powerful as a combination. Key Takeaways - Rich Dad Poor Dad by Robert Kiyosaki (07:50) - The 4-Hour Workweek by Tim Ferriss (09:50) - Dotcom Secrets by Russell Brunson (12:44) - Launch by Jeff Walker (19:44) - ASK by Ryan Levesque (20:07) Additional Resources  Links to books mentioned in this episode Rich Dad Poor Dad by Robert Kiyosaki The 4-Hour Workweek by Tim Ferriss Dotcom Secrets by Russell Brunson Launch by Jeff Walker ASK by Ryan Levesque ---- Learn more about: Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

“Hello, Newman.” This week's episode of Let's Chat with Russtek, we chat about about Seinfeld and what that has to do with email marketing. How does that tie into funnels and what we've been talking about? Listen and find out! What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, we'll following up last week's episode chatting about follow up funnels! Yes I went there and used a lame dad joke. Either way, we're chatting about follow up funnels and why you need them! What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek I chat about funnels! More importantly, the 7 phases of a funnel and how that can help you grow your business! What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, we talk about image sizes. Social Media is always changing and it's not always something that's easy to keep up with. That's why we're here. We chat about the new image sizes you need to know about when you're creating content. Be sure to get our free Social Media Image Size Guide for 2022 https://info.russtekmedia.com/socialmediaimagesizes Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle Get 2 months of ToDoist Premium for FREE and 3 bonus templates for FREE! https://www.russtekmedia.com/todoist/ Ready to find out where all your time is going? Click here to get out free Time Study! https://www.russtekmedia.com/timestudy/ What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd --- Support this podcast: https://anchor.fm/russtekmedia/support

Why are funnels better that websites and why do you need one? That's what we chat about in this week's episode of Let's Chat with Russtek! What if I told you, I could give you a FREE ClickFunnels account for 14 Days and build your first funnel absolutely FREE! Would you take that offer and start generating quality leads in your business? What are you waiting for, click the link below! https://info.russtekmedia.com/freefunnel Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle Get 2 months of ToDoist Premium for FREE and 3 bonus templates for FREE! https://www.russtekmedia.com/todoist/ Ready to find out where all your time is going? Click here to get out free Time Study! https://www.russtekmedia.com/timestudy/ What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd Get Alex Charfen's Momentum Planner and his Momentum Planning system! https://momentumplanner.com/ --- Support this podcast: https://anchor.fm/russtekmedia/support

On this week's episode of Let's Chat with Russtek, I talk about the Three E's! What are they and how can 3 words that start with the letter E change how you make content? Listen to find out! Never worry about having to come up with content ideas ever again, download our 30 Days of Content Resource absolutely FREE!!! https://info.russtekmedia.com/socialmediabundle Be sure to follow us on all our Social Media Platforms Facebook - https://www.facebook.com/RusstekMedia Instagram - https://www.instagram.com/russtekmedia Twitter - https://twitter.com/russtekmedia LinkedIn - https://www.linkedin.com/in/nrussell18/ Want to know more? Let's Chat! https://www.russtekmedia.com/book-now Need more amazing resources? Get 2 months of ToDoist Premium for FREE and 3 bonus templates for FREE! https://www.russtekmedia.com/todoist/ Ready to find out where all your time is going? Click here to get out free Time Study! https://www.russtekmedia.com/timestudy/ What if I told you, I had a free resource for you that has everything you need to avoid the many struggles as an entrepreneur? Just click below and it's all yours! https://info.russtekmedia.com/tools I've just joined the One Funnel Away Challenge! Will you join me? (We can go through it together…) https://bit.ly/2Lvp2bA Ready to start generating leads in your business? Russell Brunson's 5 Day Lead Challenge is the best way to start…best part is it's free! https://loom.ly/Nj29L2M Want to know where to find your dream customers online? Want to know all the secrets to drive traffic to your offers? This FREE book is for you. Click below to get Traffic Secrets! https://bit.ly/3Kal3uI Russell Brunson uses the material in this book, Expert Secrets, and will charge you $10k as a coaching client. You can get this book for free! https://loom.ly/U197OiY Are you ready to find out who your audience is, where they are and how to market to them? This FREE book is what you need. Be sure to get your free copy of Dotcom Secrets! https://bit.ly/3iV0Uem ClickFunnels just dropped a $7 GOLDMINE! First you get Russell Brunson's Perfect Webinar Framework for free and to add more, you get the script and slide deck for just $7! https://bit.ly/2W6rcRd Get Alex Charfen's Momentum Planner and his Momentum Planning system! https://momentumplanner.com/ --- Support this podcast: https://anchor.fm/russtekmedia/support

'DOTCOM Secrets - How To Funnel Money Into Your Company

Learn the 3 components to word of mouth campaigns. In celebration of Core Story Bootcamp we'll have the next couple weeks celebrating clients that went through the bootcamp sharing their wise knowledge on topics you'll learn in to hear about. This week's topic is on word of mouth. Majority of businesses would love to have word of mouth clients (especially since they spend 200% more). And yet only 6% ever have a plan for how to gain more of them! Tune in for this week with the absolutely brilliant Julie Anne Eason on the 3 critical components of a word of mouth campaign. I first met Julie when I was looking to finish The Ultimate Sales Machine and felt I'd never get it done. She helped me finish that masterpiece and she's gone on to assist me to craft the curriculum for both Core Story and Dream 100 Bootcamps. Her ability to innovate, take complex situations and turn them into masterpieces, is something everyone that comes into contact with her recognizes. Maybe you've heard of Russell Brunson, or read his first book Dot Com Secrets, she was the ghost writer of that book along with a long list over the last 30 years. Sit back and listen to this week's podcast here. P.S. If you didn't get your Core Story Bootcamp ticket, you can pick that up HERE.https://www.ultimatesalesmachine.com/bootcamp Enjoy! Amanda Holmes Connect with us: https://www.Instagram.com/UltimateSalesMachine https://www.Facebook.com/UltimateSalesMachine https://www.Twitter.com/ChetHolmes https://www.Linkedin.com/company/chetholmesinternational/ Website: https://chetholmes.com

This is day 3 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. This is Russell. Welcome back to the Marketing Secrets podcast. Today, we're going day into number three of the Five Day Lead Challenge. Hopefully, you've enjoyed the last two episodes. If you haven't listened to those yet, make sure you get them all in order, because they all build upon each other. But this is day number three. And today we're talked about creating your lead funnel, right? Day number one we talked about the strategy of generating leads online day. Number two, we built out your lead magnet and now on number three, we're going to start building your lead funnel. This is the most basic, most simple and one of the most powerful types of funnels you can create. So we'll be talking about that during today's episode. Once again, this is from a video event that we did, and so if you want to see the videos and see the screenshots and get the one pager homework and all that stuff, you can get those for free at fivedayleadchallenge.com. So that said, I hope you enjoy this episode on creating your lead funnel. Welcome to day number three of the five day lead challenge. Have you guys been enjoying this process so far? I'm actually really curious. This is the first time we've ever done training like this where we go live every single day. A whiteboard out with strategy. We give you the tactics. We give you the one pager, and you go do the homework assignment. I'm curious and I'd love to know the comments. I'll read these afterwards, but let me know in the comments if you guys are enjoying this process. I think it's a fun, cool, new way to train. So if you do like it let me know. If you're getting a lot of value out also I'd love to be able to see it. Let me know in the comments down below. One really cool thing that I'm excited about that I'm kind of let guys know and then we'll jump into the training. As we were planing this I was having so much fun with it. A lot of you guys know we do a training called One Funnel Away. How many guys I've ever heard of the One Funnel Away challenge or been part of the One Funnel Away challenge? Okay, so we launched the One Funnel Away challenge, man, about two years ago now. And in the last two years over 70,000 people have gone through which is crazy. So thank you. I hope you had a chance to go through and you enjoyed it. But it's been two years and I love teaching. I get excited and like, I don't know about you. Every time I talk about something, I get off stage. I'm like, "Oh, I want to do it again. I can change this. I can tweak this. I can make it better." And I really decided after OFS like I want to do it again. And I'm really enjoying this process and so I talked to my team. I was like, "What if we did OFA again, but this time do it live?" And do it live over 30 days where we do the same process. So I come up here, I talked to you guys for 30 minutes or so, give you a one-pager, and give you a homework assignment and go every single day over 30 days and the end of it we do the next year, right? This whole five day lead challenge is all about getting your first lead funnel, getting leads coming in. The One Funnel Away challenge is about creating it for sales funnel. We're actually selling products and making money. So my question to you is if we were to do that, if we were to go and do One Funnel Away live starting Monday, how many has to be interested in being part of that? If so write in the comments down below 'cause I'm pretty sure that's what we're planning on doing 'cause I am really enjoying the process. I don't want it to stop. I want to do this every day for the next 30 days. So, anyway, we'll talk more about that towards the end of this week. But if you guys are interested to extending this experience and going from here, here is me generating leads like know how to start selling products and building out for our sales funnels? That's what the new One Funnel Away challenge is gonna be. It's gonna be simplified from the old one. Every single day, we'll have a one pager or a homework assignment and it will be really fun and it'll be exciting. So that's happening later on this week. So I want to let you guys know about. Starting next week, Monday, we're gonna start the new One Funnel Away challenge. So, anyway, that's kind of what's happening. All right, with that said, I'm gonna jump into today. We've got so many fun things. How many, by the way... How many guys went and did the assignment yesterday and actually got your one pager account set up and created your very first one pager, your very first lead magnet, okay? We were watching the comments and the things that's been a little bit of chaos on our side. Obviously, one pager is a brand new product. Yes, you're the first people ever to use it. And I've already seen so many people creating one pagers, people finding a couple bugs which has been nice. Let us know. We're trying to get all the things fixed up. There's a lot of cool new features and this is coming out a bit. As of right now, it's pretty cool, right? And like all the one-pagers that I'm giving you guys, I built those myself. That was me and I'm not technical. I was able to build those, it took me a little while and I had so much fun with it. And so, like I said, literally today I'm gonna start working on the One Funnel Away one pagers 'cause I got all the one pagers for this we had done yesterday, actually. So, anyway, I hopefully enjoyed one pager. If not, if you haven't do this homework yet, make sure you go back to day number two, which is yesterday, watch the training, get the one pager and then go and create your one pager. That's how you're taking your framework we talked about and turn it into something tangible that you can trade somebody in exchange for their email address. Okay, and one pager is the coolest way I've ever found to do that. So that's exciting. Okay, so before I dive into today. This is me like... One my favorite things about my role in this whole game is I get to do cool marketing stuff and then I get to tell you guys what I'm doing because I feel like I'm the wizard of all of these. Like I do something amazing and I'm like, "Hey, come down we got it. Let me show you what we just did. Okay, so yesterday we talked a lot about frameworks. Now I want to... Again, I'm gonna open the curtain and show you guys kinda what's happening, right? When we plan out the five day lead challenge what did I do? I said, "Okay, what's the end result." The end result, we're trying to get somebody, right? Just to create a funnel with leads coming in. It's okay to do that. If I was to break down over five days of all the frameworks I have, that I've taught, that I know, that I understand. What are the frameworks that people need that they'll have success and be able to do that, right? And so day number one, I shared with you guys the overarching framework, right? Here's the big framework of how to generate leads online. Okay, that's how day number one was. Kind of a big broad overview of like this is how it works, right? And works through all the pieces. Like you have to have a lead magnet, then you got to have a squeeze page, then you got to have an email sequence and you have to drive traffic. And so day one was me sharing the framework of the entire week, right? And then, yesterday, if you guys noticed when I taught all ideas, I had three frameworks I taught you guys, did you catch this? Okay, I had three frameworks, okay? How many of you guys remember? The very first framework that I showed you guys was my framework. I'll go back here and show you this. Let me flip my whiteboard back over. Okay, the first framework I talked about with you guys was this one right here, right? I'm talking about who is your dream customer, what's the result you're trying to get for them and then what are the steps to that journey, right? Okay, so that was the framework I taught you guys. Now when I taught you guys, did you notice how I taught this? I didn't just say, okay, here's how the framework works, right? The way I taught it, is first off what I did as I told you the story about how I learned to earned it, right? And then I walked you through the overarching strategy. Here's the concept of how it works, okay? And then your homework assignment, the one pager gave you the tactics, right? And I shared a ton of case studies throughout thinking of like how has worked for me and for other people, right? That was the first framework I shared. Okay, second framework I shared, boom was called the ultra result. Right, what is the ultimate result, right? And what are the core results? And from there what are the splint results? And from there we're gonna it and create you one pager, okay? That was the second. The second framework I taught was the ultimate result, right? And then third framework I taught was what? Boom, my framework for how to teach frameworks. Okay, like that literally it. So there's behind the curtains. Yes, there's like, "Hey, what are the frameworks I need to teach them today from my bag of frameworks and my bag of tricks and things that I have that can help give them the tools they need to be successful with day number two." Okay, so day number three, same as I was planning out. Okay, day number three. We're talking about actually creating your lead funnel, right? You've got a lead magnet. Now you need a funnel, this is the mechanism. This is the tool. It's gonna give somebody to give you their email address in exchange for your lead magnet, right? So it's like what are the frameworks that they need today to for just to understand for them to make sense and then I'm going to go and give them the tool, right? And so there's two frameworks I'm gonna be teaching today. Okay, so, hopefully, have seeing this like I'm practicing what I'm preaching. I'm not just pointing on my head like this is... I'm showing you guys exactly what I'm doing and hopefully this has given you a model. Okay, I always tell people I feel like my main role here at ClickFunnels is to be like someone who's doing things so you guys can look at it and you can model it in your business, right? Like I don't need to keep doing live trainings. I don't need to keep like... I'm fine. Like financially, I'm good, I can take a break. I can take a year or two or six years off and be completely fine. Okay, I keep doing this because I love it. Number one, I love this game. It's so much fun. Number two, I'm trying to show you guys models so you can like, "Oh, I can see I can model that in my business. Oh, I can do what Russell did over here." I can do a five day challenge. What would be my frameworks, what would I teach people, right? I can create my own lead magnet. What would I create? Russell, show me three of his what could I do for a lead magnet, right? I'm trying to show you guys stuff so you can look at it, you can think through it and figure how to model that for your specific business as well. Okay, and that's like you play in the game. So I keep sharing and hope you guys don't mind. I'm gonna keep on talking until I can't talk anymore because I love this stuff. I love seeing the ahas that you guys have. Okay, I remember when I first got into this game at 18, 18, 19 years ago now, and I was a young kid. I was wrestling at Boise State University and I was learning about this stuff. This is before webinars. I remember back then people did tele-seminars. And so I would get the tele-seminar recording. I had this little tape recorder that I got at radio shack and I would go hook it from my phone system. I click record and tape these teleseminars onto cassette tapes, right? And then 'cause most of them that I was in school or different places I couldn't like listen to them live and I wanted to hear them over and over again. So I taped all these cassette tapes and then I'd go on wrestling trips and we'd be in these vans, and we have like 8, 10, 12 hour drives in these vans and I get these cassette tapes out of these teleseminars I've recorded of people teaching some of these concepts when I first learned them. I remember listening to the tape, listening in the car with my headphones on and everyone else in the car sleeping or listening to music. I'm listening to these guys talk about these marketing principles. I remember just feeling like so alive and so excited. I'm just like this is the most exciting thing in the world, okay? And for me like I've had a chance to discover these things. I remember how excited I was when I first learned, when I first applied them, they actually worked, I was freaking out. And so for me the closest thing I can get to that same excitement is coming to you and sharing with Mike. And I see your guys' eyes light up when you get that aha moment or what are those things are like, "Aha, for me, it's like me. I have a chance to relive it again through you guys." And so that's why I love doing this and I love sharing these things and, hopefully, you guys feel that coming through for me. Okay, do you notice by the way when I told you guys the story of my... The framework of how to use frameworks, how I started it. By the way yesterday, right? I told you my story about how I learned to earn it. I was on stage and I was casting my pearls before swine. I told that story before I gave you this framework, okay? The pattern is repeated over and over and over again. All right, so that said now we're going to jump into today, which, again, the goal today is for us to build out our very first funnel, okay? So I'm gonna talk about two core frameworks you have to understand and then I'm gonna let you guys go. Probably ti's gonna be a little earlier today. And I'm gonna give you one pager which is gonna give you assignment. It's gonna walk you through tactics and you actually gonna have a chance to build your funnel today. And I prebuilt six funnels for you guys this weekend and you can pick any of the six or download all of them. You're gonna have them and it's giving you the framework. I'm gonna be giving you a new software tool that Jim Edwards built for you guys. We're literally filling in some blanks, you click a button, and it creates all the copy for every single page here inside your lead funnel, which is insanely cool and a bunch of other really cool things. So that's what's happening. And then tomorrow we've got a special guest coming in. It's gonna to be... I'm excited to introduce her she's gonna be coming and will be talking about the emails you send out, okay? And so that'll be happening tomorrow and then on Friday we've no special guests. She's actually flying here from Texas. She sent me a picture of her at the airport and she's gonna teach you guys how to launch these funnels and start getting traffic coming in for free. So it's gonna be a... The rest of the week will really be fun and exciting, okay? But for right now we're gonna dive into building out your lead funnel. Now I'm curious how many guys here who are watching, you've had a chance to read any of my books? Specifically, The Dotcom Secrets book. So Dotcom Secrets book is the first book I wrote. The hardbound version, new updated hardbound version. If you have the soft bound it's good. This one is way better. I rewrote this from the ground up I added, I don't know, I added 40,000 or 50,000 new words to this. New frameworks, new things. It's awesome, but in this book this is the book that teaches the core fundamentals of funnel building. You don't have a copy yet, you can get a free copy at dotcomsecrets.com But this is... A lot of the things I'm comes from his books. If you want to go deeper into that, make sure you get a copy of the Dotcom Secrets book, okay? Okay, so one of the principles I talked about Dotcom Secrets book is this concept that I call the value ladder, okay? And some of you has heard me talk about this before but this... For you to be successful with funnels and lead funnels and all the stuff we're talking about you have to understand this core principle. It's something that's so simple where when you get it, it changes everything, okay? So if you look at this, I'm gonna draw two axis on this thing, okay? Over here, this is gonna be price and this is going to be value, okay? Now if you think about it as a business owner you want to provide the most amount of value possible for people to come into your world, right? And so I think about that and I'm like if somebody comes to me like, Russell, I read your books. This is really, really cool. I want you to... What's the best thing you can offer me. Like whatever it is I will give you. Whatever it takes, I want you to just to do this whole thing. What's the most value you can possibly offer me, the highest amount of value, right? So for me if I was to like provide you guys a home, the most amount of value it would be basically I would pay for you to fly out here to my house, we sit in a room for a week. I would figure out what your business is, your product and I would go and write the scripts for yourselves and I'd create your funnels, I'd drive traffic, I would do everything for you, right? I guess the most value I could offer, right? If I just did the whole thing for you. And if you think about it, right? The value would be insane. It'd be clear up here but the problem is because it takes so much time and effort for me and for my staff, my team, and my everything because the price would also be high as well, right? So this will be... This would be like the most value I could possibly be... This is your smiley face. This the most value I could possibly give to you, okay? Now, honestly, if I was to do something like that the reality because it's just how much time and effort it would take me to provide that much value this is something that I would probably have to sell for at least $1 million cash up front plus I would say 40% to 60% of the company depending on how much I'm actually running long-term, okay? But that's the most value I can possibly provide somebody, okay? Now it's funny to think about this if I was to walk up to you on the side of the street, the very first day I'm like, "Hey, my name is Russell Brunson and I would love to build a funnel for you." If you want to write me a check for $1 million plus give me 60% of your company, I will do this for you. How many guys would be like, "That's awesome, Russell, I'm going to do it." Right, how many guys will look at me and be like, "Russell, you look like you're 11 years old. You want $1 million to build a funnel? And then you want more than half of my business. It makes no sense," right? Okay, the reason is because I've provided no value at this point, you have no context. Like is that a good deal or a bad I don't even know, right? So traditionally in businesses we don't just go lead with our best thing because we haven't shown value to the people first, right? So instead what we do is we come down here at the bottom of the value ladder. We say, "Okay, what's something I can do that provides value that's not gonna cost a ton of money," right? I'm gonna do something right here. Okay, so for me and for you this is like a lead funnel, right? Give me your email address, I guess the price of the members. Give me your email address I'm gonna give you this lead magnet, okay? And you're gonna get it you'll get some value from that lead magnet, right? And they get that and they're like, "Oh my gosh this is really good." And what do we do as humans? We get value from something. What do we naturally want, okay? If we get value from something or from somebody we naturally want more. So people come here to get value. This is lovely, this is amazing. That's awesome, that's cool. The next thing it say, "Okay, how can we get more value?" Okay, and now you step them up your value ladder to the next thing. That's gonna be a little bit more expensive. Okay, the price goes up but the value goes up as well. Okay, the good case is like you buy one of my books. My books are free plus shipping, right? So it's $10 basically you get my book. The value is here but the price is low. You get that and you read the book like this is amazing, one more. Right, these are ClickFunnel and then you come to our events and like naturally start sending up, okay? And so that happens here. If somebody gets value here they go to the next year. Boom to the next year until eventually this is not that expensive. Okay, I guarantee if I send an email to my list and say, "Hey, I'm going to be building out five people's funnels. It's $1 million down and I want 50% of your business. I guarantee I get five people within 24 hours." Okay, because there's people who've gone through this process with me who understand the value of what I bring to the table and that'd be a no brainer, okay? 'Cause they've been through this before. Okay, you think about this. This is true in like all aspects of life. Think about your significant other, the first time you met them, right? Okay, if you came to... Let's say you're gonna go on a date with a girl and you're like, "Hey, you are cute. The most value I can have you. I want to get married, we're gonna have a bunch of kids and then grandkids and it's gonna be amazing, right? If you said that to a girl or to a dude or whatever, they'd be like you're crazy. Like this person is nuts, right? And they're gonna freak out. So that's not how you go approach somebody if you want to date them or whatever, right? You start down here and you say, "Hey, do you want to go on a date?" Like, "Okay, how's that work?" We can go to dinner and a movie, right? The price isn't that high, the value is not that big a deal until you go on a date and then what happens. If the day goes good and the person sees value, like this was a great date. Now, I want more and you say, "Hey, do you want to go on a second date." And they're like, "Yeah." Okay, do you want to go another date and eventually there's a time when you come and say, "Hey, do you want to get married? I want to have kids with you and have a family and have grandkids someday." Well, all of a sudden that question is not this thing that freaks me out. It's like, "Yes, of course, you've given me value every single step in this relationship. I want to continue that forever, okay? So it works in relationships, it works in business, it works everywhere. And so this is what we have to understand. This is what I call the value ladder, okay? And so this is what we're doing here inside the five-day lead challenge. We're introducing people into our world here at the bottom of the value ladder. Okay, we're giving them something where the cost is their email address. It's not expensive. Give me an email, I'm gonna give you this thing. And if they get that first framework they get that first one page, they get that first lead magnet and they go through it and they're like, "Oh my gosh, this is amazing. I want more, I want to on a second date." Okay, I want to go to the next step. I want to take the next level. I want to do the next thing with you. Now, also you build this relationship and people come over and over and over. Okay, when I first launched my books and I started giving things away for free it changed my entire business, right? I was doing a lot of stuff before but I gave people this thing that read it they got value and they wanted to go the next thing, the next to the next thing and now we have clients that pay us $50,000, $100,000 a year and beyond because the value we provided at every single step. Okay, so that's what our goal is. Now a couple of things. If you read the Dotcom Secrets book I share like each tier in the value ladder there's different types of funnels associated with them, right? So this bottom tier right here, we call this lead funnels. I think there's three or four that I share in the book. But the one that we're gonna be going through today is the most basic, the most simple, and it's a two-step lead funnel. Okay, lead squeeze funnel, okay? So that's the first one. I list here in the value ladder. Typically we use what I call unboxing funnels. My handwriting's horrible but there's an unboxing funnels, okay? And earlier I told you guys about the One Funnel Away challenge, the One Funnel Away challenge, actually, we spend all the time at this tier in the value ladder. Okay, the sales funnel we build out is a type of unboxing funnel and that's what we do during the One Funnel Away challenge, okay? The next tier up from here is what we call presentation funnels. Presentation funnels. This is where we're selling a little more expensive things. This is doing it like a webinar or doing a product launch funnel, things like that. So there's different types of funnels to sell a higher ticket stuff. In the top tier, this we're selling really expensive stuff. There are different high ticket funnels that we use as well, okay? And so, again, each tier of the value ladder there's different types of funnels we use, okay? But for this training for the five day lead challenge we're spending all of our time focused at this tier of the value ladder, generating leads. Okay, and again, there's a couple types of funnels that we build but the most basic, the most simple one is just the two-step lead funnel, okay? So that's what I'll going to be creating today, okay? This is something that is not complicated, it's not hard, it's not frustrating. You literally can create this today and be done. If you create your lead magnet and your one pager yesterday you've got everything you need to have your funnel completely done, completely finished, and ready to rock and roll, okay? So that's what we're gonna be doing today for your homework assignment is actually building it out inside of ClickFunnels, which is going to be so much fun. I made a whole video showing you the process and walking you through, okay? So, again, that's the first framework I want to teach you guys was the value ladder. Okay, so I'll write value here so you can remember. Here's the value ladder, okay? And, again, if you want to go deep and just get more examples and case studies, Dotcom Secrets book, I share a bunch of different ones, okay? So that's the value ladder. Okay, so now I want to go here. We're gonna talk about this right here. We're gonna talking about the lead funnel. So on day one I kind of told you guys a little bit about the double your dating funnel that I found when I was first getting started. When I was first trying to build a list, right? Where Eben Pagan had the kiss test. It had never been shown yet he was like, "Step one, give your email address I'm going to teach you the kiss test." And then on page two he gave you the kiss test. That was the lead magnet, right? And so prior to that, before like that was one of the first we call it a squeeze page and I will explain why here in a bit. It was the very first squeeze pages I'd ever seen. Now, prior to that, I had learned about list-building and the way that people built lists back then was different, okay? Again, I've been online doing this now for over 18 years which is crazy. So back when I got started in this the game was different, right? It was way harder. This is before Facebook ads, before YouTube, before MySpace, right? When I got started MySpace wasn't a thing yet. In fact, you guys remember what the social network was pre MySpace. Okay, the OGs remember this. It was called Friendster. And we were trying to figure out how to use Friendster to build a lists. But back then it was a little differently. So this is what the internet looked like back then. People would have a website, okay? There's a website here and this is what my doodle of a website looks like, okay? All right, so here's the website. And if you remember this you would go to somebody's website, right? You go to Google or you go to Yahoo or Ask Jeeves or whatever it was back in the day and you go somewhere and shop this website and then what would happen? Do you guys remember this? I'll give you a hit. It was like the most annoying thing on the planet. Okay, you shop this website and like this is awesome. I'm reading a scene and all of a sudden a certain a thing would pop up and they call it what? A pop-up. This pop-up would come up and be like, "Aha." Most of times is like, "Congratulations you won. You're the 1 million visitor to our website, put your email address down below to get a 30% discount." Guys, did ever see these? And so it was like the thing, like put your email address in and click submit and you win. So that was kind of what these popups were, okay? And the people that I knew that I was learning from initially this is how they're making their money. This is how they're building the list. They would go and they would do pop-ups. So you drive traffic your site and they'd get a pop-up, okay. And then people put the email address and they started building a list, okay? It was interesting and then what started happening, I love the history of this. Then, remember, for me, I was like why don't have a website with a bunch of traffic to it? Like how do I... I don't want popups. And so these pop-up advertising networks we could go in and say, "Okay, here's my pop-up." I want it to show up on 1,000 sites or one million sites or whatever you put in how many impressions you wanted. So then somebody would go to random site and because I paid for my pop-up would pop up and it would a pop up like, "Hey, congratulations, thanks for coming to the website put your email address down below for this free report, for this free lead magnet," right? And so while that's what I was doing it was awesome. I was going... I was paying these networks. I was paying money to have my pop-up show up on all these websites around the internet and I started building lists and I was like, "This is so cool." But then what happened, okay? It started getting more annoying 'cause what would happen is that these advertisers would be like, "Well, if I can sell one pop-up for like 30 cents what if I sold three or 10 or 12?" How many of you members you go to website and seen by pop up, pop up, pop up like four or five popups pop up you're like, "What's happening to my computer, I'm just freaking out," right? Internet Explorer is crashing this a whole nightmare, right? And so it got more and more annoying to the point where like Internet Explorer and the browsers we're like, "This is done. Let's just block all popups." And instantly overnight they create these things, called pop-up blockers. They would block all these pop-ups and boom they're gone. Now for those who... Most of you guys were probably in the spot at a time in your life. Like thank heavens the pop-ups are gone but on the other side the marketers like me who were building huge lists of millions of people off these popups start freaking out like our lead source is gone. It just dried up, it disappeared overnight, right? And they're freaking out and we're freaking out like, "What do we do?" Okay, well, all you thought it was the end of the internet as we know it, right? And then there were some really smart people and I don't know who it was initially but someone said, what if we take this model, someone comes to the website and this thing pops up and we get their email address. What if we flip it around? And be like what are you talking about? It's like what if we did this? What if the first thing people see, instead is this page that says, hey, here's the free report, you put in your name and your email address, right? And then they click submit and then it takes them to the actual website, right? That was the premise. And so instead of driving people to the website and having a pop-up we would drive them directly to the pop-up. And I remember people, like this was the debate in all the marketing forums back and they're like, "No, you can't do that." You're an idiot because nobody is actually gonna see your website. And you'd be like, "Yeah, but then I can't get emails. I can't follow up with people and no one is buying. I have to follow up a bunch of times before they're willing to buy and dah, dah, dah, all sorts of stuff like that. And so this was the controversy, okay? And about those time is when a couple people started testing it. One of them was Eben Pagan, okay, the guy who own Double Your Dating. This is where he said, "Okay, let me try this." Boom, give me your email address I'm gonna give you the free kiss test. People put email in, come over here, learn the kiss test, got value and then the bottom of page sold them his ebook. Boom blew up in $20 million business, okay? Then other people started doing, other people start doing and I was like, "Oh my gosh, this actually works." Okay, don't think about the metrics on this, but what happened? Let's say you had 100, actually, let's go this way. Okay, let's say over here let's say you had 100 visitors come to your website, right? 100 visitors come, so a hundred times this pop came up, maybe you got like 20% of the people to put their email address in here, right? See 100% of people saw your website and only 20% joined your list, okay? And then you flip it over here, what would happen is you send those same 100 people to come over here and from here you get anywhere from who knows, let's 20% I guess. So 20% of people give you the email address, right? Then only 20% of people actually ever see your site and see, like, this is not going to work because you got one fifth as much traffic actually sees your site. But what they didn't realize is and this is what made the whole thing work is that these 20% people then gave you their email address, right? Now you have the email address and you can go out here and you can send an email. Okay, so like again 20% will see that. And you send the email to 20% and you remind them about the thing and you send another email and you remind them. And you send another email and you can send three or four emails push people back to this thing and you can follow up with them. And they found at the time, I don't know if the numbers are the same or not but at the time it took someone on average seven times seeing your website before they were willing to buy. So what was happening in the past is you drive, pay for that as soon as come here, pay for them and after seven times of seeing then they buy. We're now happy to pay for them once. They joined your list and you send an email one, two, three, four, and by email seven a huge percentage had bought the thing. But now you have them on your list, right? Now you have them on your list, now what you do with that list, okay? Well, yeah, you have them on your list now you come back to your value. Okay, they're on my list now, you send five, six emails someone bought my very first product. What's the next thing I sell. Oh, I can sell this, oh, I can sell this and all of a sudden they had the ability to now generate their own traffic. They have their own leads. They own traffic now. They didn't always have to go to Facebook or Google or YouTube to buy new leads, right? They own the list. They can say I want to send the list over there and send and they send and boom the list shows up there. I'm going to send over here, boom, and they can just send it to different places, okay? Where is this idea for five day lead challenge of two or three weeks ago. I was like, "I'm going to do this thing, we're gonna put up a squeeze page, right? It's okay opt in to this page. I sent emails to my list and 35,000 of you came and opted in. I didn't pay Zuckerberg for that list, I didn't have to pay. That came because I own that traffic, right? I control, I can send it to different places, okay? And so it changed the dynamics of people's businesses, all right? So you come back here. Yeah, maybe only 20% people give you email address but now it's what I'm saying you follow up, you close a higher percentage and when all is said and done at the end of the day you actually end up making more money, okay? And that was the power. Now the cool thing of the internet. Internet is actually getting cooler since back in the day 'cause now you can have these things called retargeting ads where I can go deep into this but you see this before you can put a retargeting pixel on this page. So someone comes and 20% give you their email address but then 80% leave. So 80% of people leave, right? Like, oh, they're gone. But Facebook and YouTube and Google will allow you follow those people around and keep pushing them back and keep pushing them back till you get a higher percentage of people that can actually come and put their email address in, okay? That's outside of the context we're talking about now but it's pretty cool because retargeting has given the ability to the people who bounce and leave to keep getting them and keep coming back and you push them into your funnels, okay? So that is what a lead squeeze is. We called this a squeeze page because traffic is coming in. You're squeezing their email address out and then you're giving them value. And if they receive value at this step in the tier, right from your lead magnet this is amazing, I want more then they naturally want to ascend up the value ladder, okay? People that came into Double Your Dating, they came for the kiss test, they read this kiss test and like this is amazing, they read down and like what else does this person have? I want more value. I want to go on second date with them, right? And at the end of the end of the kiss test, right? What would I have on offer? And he said, "Okay, well you got the kiss test. I've got this ebook called Double Your Dating for $97. Do you want to buy the ebook?" And they're like, "Heck, yeah." They bought the ebook, boom, right? And people read the ebook like this is amazing, a bunch of cool stuff that happens like cool stuff in the ebook, guess what? I've got a live event where we teach men how to do this in life. Okay, the live is x amount of dollars and can people come to the event. Not everyone, okay, but a big percentage of people who got value of this step want the next step. And the live event is like, "Oh, by the way he's mentioning coaching programs." Boom, push you to the next step. Okay, and that's how this game is played, okay? Now for you all you guys are going to think about it a little differently. What does your business look like? Like what's my value ladder. Like y'all have to kind of figure out what's gonna be 'cause everyone's different, right? I remember when my wife and I first got married I had not had dental insurance for probably five or six years. I got married. My parents cut me off like, "You're an adult now, good luck." So I had no dental insurance, I couldn't afford it. Fast forward like six years later my business is running, I have a couple of employees. My employees come to me and they're like, "Hey, Russell, since I worked for you, can I get benefits?" And I put it in context. I'd never actually had a job before. I was wrestling so I never had a job. So I had a couple of employees and they're like, "Russell, we're gonna have benefits?" I'm like, "What does that mean?" "Like benefits where you pay for stuff for us." So I'm like, "I pay your salary." Like, "No, no like dental insurance and health insurance." And I was like, "Is this is really thing." I'd never heard that before, right? And, yeah, it really is. I'm like, "Okay." So I went and we figured out how to get benefits for our employees and we got dental insurance, right? And so I'm like, "Sweetheart, I haven't seen a dentist in six years, I should go to dentists." And about that time I get in the mail a lead magnet. I got the thing in the mail is a yellow postcard and said, "Hey, there's a new... We're a new dentist in town. If you want you can come into to our office and get a free teeth cleaning." And my wife and I are like, "Sweet we haven't cleaned our teeth in six years outside of her own brushing let's go." Boom, there's a lead magnet, right? Okay, so we call the dentist like, "Hey, we got this big old yellow postcard in the mail and you got a teeth clean?" He's like, "Sure, it's free come on in." So we come on in, right? Boom, I get the lead magnet. The dentist or the hygienist and they're all working on my teeth, cleaning my teeth are providing what? Providing value and like getting my teeth cleaned and do all sorts of stuff. And the dentist comes afterwards looking to like, "Cool your teeth are clean." I just had a question for you like, "Are you a smoker? Do you drink coffee or something?" And I was like, "What?" No, I'm not a smoker. No, I don't drink coffee either." I'm like, "Why would you ask?" And he says, "Oh, well, your teeth are kind of... Just like kind of yellow. I don't know if you noticed because I turned my yellow I assume, maybe you drink coffee or smoke or something." I'm like, "No, I don't do any of that stuff." He's like, "Oh, well, if you want," he is like I can provide you more value. He didn't say that but I can give you a teeth whitening kit where you start whitening your teeth at home that way it goes from yellow back to white. I was like, "Are you kidding me? Yes, please do that." He's like, "Cool let me you a fitting for some teeth whitening kit." He fits my teeth whitening kit I was like, "Thank you so much." And so I get that, right? So he provided more value and I had to pay for that, right? And then while he's doing more stuff he's like, "By the way did you used to have braces when you were young?" I was like, "Yeah, why?" He's like, "Oh, I can tell because your teeth are recrowding and a lot has happened with your braces off over years so your teeth are kind of recrowding. I'm like, "Are you serious?" He's like, "Yeah, they don't look bad but they are definitely like shifting around." And I was like, "Are you kidding me? Well, I don't want crooked teeth, what do I do?" And he's like, "Well, if you want we can build a retainer for you which help keep your teeth in place or we can do invisalign which will help realign." And I was like, "Yes, please," right? And so he did what? He provided more value to me, right? And so he's going through this so by the time he was done I got done with this experience of the dentist, I leave and I write them a check for $2,000 or $3,000. Now am I angry about the experience? No. Why? He brought me in to this thing for free. I got value, I'm like, "This is amazing. I got a free teeth clean, it's amazing." He's like, "Hey, I can provide more value. I can make your teeth whiter." I'm like, "Sweet make them white." He's like, "I can add more value, I keep your teeth straight." I'm like, "Sweet," right? And he could have offered cosmetic dentistry, whatever the thing was, right? But he had his own value ladder. That's how he made money off of me. And then the next day my wife came in she got her teeth cleaned and she left there $2,000 or $3,000 check in the process worked, right? Every business has a value out of it. If you don't have a value ladder yet, you're probably not in a very good business, okay? Your job is if you're like, "What's the process?" Why are you taking people through, okay? Now, again, that's kind of outside the context of the five day challenge 'cause our goal in five day challenge is this, how do we dominate this? How do we get so much value and people are like, "This is amazing, this one page of this framework." It's changed my life. This is awesome. I got this thing, I want more. Okay, like I said in the One Funnel Away challenge, we're starting on Monday we're going to go deep into this. Right, how do you create this sales funnel? So after they receive value, they're already getting... They like have a hole burning of pocket. I want to give you money. Like, "What's the next step?" You can be like, "Oh, here's the next step?" And pushing the next funnel. I wish I could spend like eight hours a day going deep into that but that's what the One Funnel Away challenge is. We're starting on Monday live just like this. So, anyway, does that make sense? So those are the two frameworks I share with yesterday. Okay, the value ladder and the understanding of very basic, very simple two-step lead funnel, okay? One of the most basic types of funnels to generate leads, okay? All right, so I'm gonna show you guys what the game plan is. Now that you have your lead magnet, today's assignment is we're gonna be building out the most basic, most simple funnels. The two-step funnel, okay? On this page in the funnel you are gonna give people your actual lead magnet, okay? The thing you created yesterday you're gonna give it to them. Then come here there is gonna be a big button that says download and they're gonna download your one pager, right? You're gonna tell them thank you. We call this a thank you page. Okay, 'cause it says thank you. Thank you so much for giving me your email address here's where you can download the lead magnet I just promised you. Okay, this is a thank you page. Okay, this page right here is what we call a squeeze page. Okay, squeeze pages are very simple. They're very basic. The most easiest page in the world came. Okay, most of my squeeze pages take me less than five minutes to build. Okay, I built six of them for you that I'm giving you on the one pager. You have a chance to see them in a minute. Okay, basically what a squeeze page is, there's typically a headline, maybe a sub headline, a picture of your one pager and the spot for them to put in their email and click submit. That's it. One of the most simple things in the world. And sometimes like Facebook they want you to have longer pages, okay? If you do just add some more bullet points down below with more context of what they're gonna learn about in your one pager. That's your squeeze page, squeeze page, thank you page. Two pages, most simple funnel on the planet. You can literally create it in five to 10 minutes, okay? And so that's what we're gonna be creating today. It's gonna be a lot of fun. Now, a couple of things, okay? The tool that creates these funnels. If you know me at all, if you've listened to me, anything I've said in the last six years you've probably heard of ClickFunnels. Okay, ClickFunnels is my company. It's the tool that builds funnels. We have over 120,000 active members who use it, okay? A lot of you guys who are here already have ClickFunnels accounts. If you don't yet I'm gonna give you guys a 14 day trial to use it today so you can build out this funnel so you can have your very first lead squeeze funnel, okay? That's number one. Number two, one of my business partners, Jim Edwards, creates some really cool software that we can give you for free today as well. And then when go in here you're gonna take information about who is your dream customer, right? We talked about your dream customer yesterday. Who's your dream customer. He's asked you a whole bunch of questions about that. And then who is my dream customer, what do they care about and you fill out this form. When you fill out the form then there's two or three forms you're gonna fill out, you're filling about your dream customer about things like that. And then you click a button and what it's going to do is it's actually gonna write all these things. It's gonna to write the headlines, it gonna can write the sub headlines, correct? All these different bullet points. It's gonna write the copy that goes right here. It's gonna write all that stuff for you. You fill out the form and you click submit and writes it all for you then you literally just copy it and paste it. Copy, paste, copy, paste, copy, paste and now you've got a funnel that's set up and ready to convert people and they show up. Okay, this is called copy. The words on the page is called copy. Copy is something that gets people to do something you're gonna to do. And you can guess and try to write good copy but the software has been built for you is gonna make this copy super easy deal, it's high converting. It took the best headlines from all time. Like over the last like 100 years from the best highest converting headlines and reverse engineer in the software. So you tell them your product it'll pop out like here's a hundred headlines based on the highest converting headlines in the history of the world. And you take those and say, "Oh, this will actually go to my landing page and you can tweak it around, you can change them but it's powerful, okay? You don't have to guess and think like what's gonna work. Like the software is gonna write a copy that's gonna work for you out the gate. And we're giving that to you for free for being here. So that's a gift we wanted to give you guys 'cause it's gonna make this process simpler, okay? And so today's assignment, like I said, if yesterday if you did your assignment it means you already have, oops, you already have the lead magnet done. So today we're gonna build the two pages, we're gonna put the plug the copy in, we're gonna plug the lead magnet on the download button and then you're gonna be finished, okay? It shouldn't take that long. If it's your first time on ClickFunnels it might take you a little bit of time but there's a video of me walking through every single step of the process and it's not gonna be hard. Okay, tomorrow what we're gonna be doing is, after somebody gives you their email address, right? Now we have these emails that go out, right? The question is what do we say on these emails, okay? There's actually six emails we sent out initially, okay? Six emails to build relationship people and get them to buy to your next thing in your value ladder. Okay, so tomorrow I have a special guest, Jada Golden, who's gonna be coming and talking about what to send in those six emails. We also built software for you where you fill in the form, you click the button and it'll pre-write these six emails for you and then you plug those into ClickFunnels. That's happening tomorrow. It's gonna be really, really cool but for today this what we're doing on these two pages, okay? All right, I'm gonna have my team pull the one pager. So on my screen here this is the one pager I'm gonna give you guys today. We love one pages, they're the most exciting thing in the world. Number one you notice the very top it here it says... Scroll back up to the very top. It says your next challenge is you choose except to start sitting one phone, wait 30 day challenge. If you want to join the live challenge that starts Monday, okay, this is the 30 day challenge. We're gonna go through and build out your actual sales funnel. The second tier in the value ladder, click on that button and sign up. It is not... The 5 Day Challenge has been free, the One Funnel Away challenge is $100, okay? So if you want to go the next step with me, if you receive value here so far and like I want to go next to your Russell's value ladder to figure out how to build out my next and my value ladder click on that link and join the challenge. Okay, you don't have to but that's there if you're looking for it, okay? This video right here now, this is a 32 minute video of me teaching and showing the actual tactics. Okay, this is me literally going to ClickFunnels and doing it and then going to Jim's software and doing it. So you'll see me at my house hanging out with you doing your assignments. You have like, "How does work, I'm confused" Watch the video, I do the assignment with you. Just pause it copy me, play, pause, play, pause, and just do it with me, okay? As scroll down here and see what the landing page looks like we're gonna be building here. Here you get your ClickFunnels 14 day trial. Here's where you get the funnel scripts light tool that's going to write all the copy for you. And then these are six different templates I built out for you, okay? So there's six landing page templates that are amazing. This first right here, this is the landing page template. It has been the highest converting one for me. I will show you in the video but literally that template there over the last year has got me over 250,000 leads and I gave you that one as well. A bunch of other really cool ones are there so you can pick one of those six templates you want to use. You click on the button it copies into your ClickFunnels account and you can edit it. Okay, so there were three quick little video of me and Jim, you click on that video, it'll take you to a page. It gives you the software, it shows you how to use it. You're gonna fill in that software, click in the blanks, click submit and write all the copy for you, okay? Let's go back to the one pager. Oh, we just lost it. So, again, the software you filled out it'll write it all the copy and we can get back to the one pager here hopefully. He calls the back buttons. We can it get back. There we go. Oh, open a new window there you go. Okay, then you take the copy from Jim's software, you can plug it into the ClickFunnels page and then just go through. Basically, you go through the to-do list. After you finished the do list everything would be done. Oh, September 3rd, other cool thing is, remember I told you here typically I have a picture of my ecover for the thing that the lead magnet they're getting. Okay, if you want inside a one page is actually a really cool tool that will build you out. and actually ecover. You fill in some blanks, click the buttons and boom it creates an ecover that you can then put on your squeeze page here or else I give you two other resources of places you can get your covers design. Okay, I'm not a designer. I don't know how to design things so you can either create it for free inside of one pager or you can use some of the other resources like one is called Funnel Rolodex. Funnel Rolodex is a marketplace of funnel builders and designers who can design these things for you. Okay, if you're like I don't want to do a funnel, Russell, I'm scared to death you go to funnel Rolodex and there's, again, programmers designers you can hire to build your funnels for you. There's always people can do the ecover for you there as well. Okay, there's other resources as well but all of the stuff's on the one pager. This is our gifts use of scroll, go back to the top and getting rid of... Get the one pager. The first thing is, watch this video. It's gonna show the assignment and then go through the assignment. By the time you're done you'll have your lead funnel done and ready to rock and roll, okay? These two pieces will be done and you'll be prepared for tomorrow 'cause tomorrow we're going to be building out the email sequence plugging it in. And when that's done, then Friday we're gonna be dumping tons of traffic into this thing and your first set of leads will be coming through and it's gonna be fun. So with that said my team is gonna put the link down below. This link it say one pager, okay? Get in fivedayleadchallenge.com/clickfunnels. That is going to take you directly. It'll automatically take you this page save the page and now you have it inside your one pager your account and you can go to the homework assignment and all the other things involved. That's like fun you guys. I'm having so much fun of these. I hope you guys are enjoying today's training and all of these trainings so far. I'm super grateful. First off to have the platform be able to share this with you guys. Like I said, it means the world to me watching you guys have the aha moments like for the very first time. I still remember experiencing a lot of these ahas myself and I love giving them to you. It's hopefully, as my aha moments and now it's just doing the actual work and works that hard luckily. Okay, we started the most simple funnel a two-step funnel. It's very simple, it's very easy. I give you templates, we give you software and we will will write copy. We give you software to build out the ecovers, all the things you need. Again, it's all on one pager down below. So go to fivedayleadchallenge.com/clickfunnels. It'll take you to this one pager, save in your account, watch the video, do the assignment, and then we'll be meeting back here tomorrow. Same time, same place. And then your email sequences is written out and plugged in and we're one step closer to the finish line. So that's it, guys. Thanks, again, so much. Get the one pager down below and I will see you guys tomorrow. Bye, everybody.

This is day 2 of the 5 Day Lead Challenge. If you want to watch the video of this episode or download the OnePager, go to 5dayleadchallenge.com. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody. Welcome back to the Marketing Secrets podcast. I hope you enjoyed our last episode, which was day number one of the Five Day Lead Challenge. Today, we are moving into day number two. And again, this is a recording from a live event I did that you can go and get the actual videos if you want to see them, you can download the one pagers and get the homework assignments all those things for free. All you do is go to fivedayleadchallenge.com. You can get those things. I'm going to play day number two for you right now. And day number two is all about creating your lead magnet. What is the thing you can create that's going to get people to come from Facebook, or Google, or YouTube, or Instagram, or whatever, and actually give you their email address. And the better your lead magnet is the more people will give you their email address. So we're talking about how to create good lead magnets, what they look like. And then I'm actually going to be talking about one of my favorite software tools, second only to click funnels, and it's called one pager. One pager is how I create most of my lead magnets as you guys have probably seen. Again, there'll be parts of this that I'll be demoing stuff on a screen that you won't be able to see here on the audio podcast. But if you want to go see the video version and get the one pager, and the homework, and assignments, and things like that. Again, all you got to do is go to fivedayleadchallenge.com. So that said, I hope you guys enjoyed day number two, Creating Your Lead Magnet. Welcome back to day number two of the 5 Day Lead Challenge. Are you guys half as excited as I am? I'm not gonna lie of all the five days, this is the one that I've been looking forward to the most the teaching, the coaching and walking guys through, this one is gonna be so much fun. And so I'm pumped to see all you guys, thank you so much for hanging out with us today. Hopefully, you all had a chance yesterday to watch day number one. Day number one, the goal of that was to kinda give you guys a broad overview of this is what the process is, what the system is, what the frameworks look like, and today we're actually gotta get our hands dirty and start building something which is exciting. And so I'm pumped to be here with you guys. Thank you so much for hanging out with us, thank you for everybody who's been sharing these videos. I think before he pulled up, there was like almost 300 people that shared the videos already on social, these lives, thank you for sharing it. If you know anybody else who should be here, please tag them in the comments down below, and that way we can get more people coming and hanging out for this. Like I told you guys yesterday, over 35,000 of you guys registered to be part of this. We had over 11,000 people on live yesterday between Zoom and Facebook and YouTube, and then over 9,000 of you guys watched the replays, so this is amazing. This is like such a huge honor for me. So today's the day, like I said though, I'm most excited for. Today we're gonna be going into actually creating your lead magnet, your one pager and it's gonna be a lot of fun. But before I get too deep into that, I spent time yesterday looking through all of the tens of thousands of comments and questions, I also talked to a lot of you guys who were on and who had questions and stuff like that. So I wanna do a couple of things just kinda help and make sure that we're bridging this gap before I dive deep into the fun stuff I've got prepared for you guys today. Does that sound good? Okay, so the first thing I wanted to do, a lot of people, especially people who're kinda in different types of businesses were asking me about like how does this work Russell? Like I understand I need leads for my business. You talked about email list, you build a big list, you can send emails to but like, how does this work for my specific business? And so I wrote down a couple of different ones I wanted to kinda give some case studies and examples for, okay. So the first one I talk about, this is for like a traditional business. It's like a brick and mortar company. So I got a couple of good examples of this. One of them, one of my friends actually told me this story, he lives down in Florida and he is a guy who is like me, builds big email lists and stuff. And one night he went to order pizza, this is pre-COVID stuff, so you could still go and hang out and eat with people. And he goes to the pizza place and he sits down and he's waiting for the pizza guy to finish cooking his pizza and give it to him. And it's the local shop, so it's not like a big chain, it's just like a local dude who has got a pizza shop and having a lot of fun. And he starts asking my buddy like, "So what do you do for a living?" And he's like, "Oh, I'm an internet nerd, and this is what I do." And the guy was like, "Well, how do what you do work for me? Like I don't understand, I'm a pizza place. How do I use the internet, like how does actually work for me?" And so my friend came back to him and said, "Okay, well, let's do an experiment." He said, "Right now how are you getting leads? How do you get new people coming into the store?" And he said, "Well, word of mouth, we've got a yellow page ad, we were in some newspaper ads." They had some things they were using to drive leads in. And he said, "Okay, what I want you to do for the next 30 days, is we're gonna do an experiment. Okay, so for the next 30 days, when people come into your store is I want you to give them a lead magnet." He's like, "What's a lead magnet?" He said, "Well, in your case, a lead magnet for your pizza place is give people say, if you give me your email address I'm gonna give you a free topping, I'm gonna give you a free drink or something." And he's like, "Find something you can give them in exchange for their contact information." And the guy is like, "Okay, what am I gonna do with this like just right now for 30 days just get their contact information, I'll come back in 30 days and I'll show you step two in the plan." So the guy is like, "All right." So he put up a little sign that said, "Give me your email address, put your business card in here and we'll give you a free," I can't remember, "Free topping or something." And so the guy did that for 30 days. And at the end of 30 days, my friend came back to his place and the time he had 600 email addresses that got collected in the last 30 days. And my friend said, "Okay, now I'm gonna show you the next step in this process. These people came in, these are all leads, but these leads, we're gonna put them into an email list. Okay, we've got 600 leads." So he took them, he went and he set them into an email list. And we'll talk about how to do this actually on day number four. But he uploaded all these leads to an email list, and he said, "Why don't you use every single day at four o'clock, when people are still at work, they'll be getting ready to think like, "What's my dinner plans?" And he's like, "I want you to send them an email. And all the email is gonna say is, "Hey, it's four o'clock. and a lot of you guys are thinking about what you're gonna have for dinner, if you want, I can have a pizza ready for you in the next hour. Just call this number right here and I will have your pizza ready and you can come drive by and pick it up on your way home." So that's what he told him and said, "Every single day at four o'clock send that same email. You can tweak it if you want, but just regardless, send out the same email every single day." So the guy was like, "Okay, I'm gonna do that." And then my friend said, "I wanna test something though," and he's like, "I need you to set two phone numbers, it's gonna show you like, how much more valuable this is and all the other advertising you're doing." And the guy said, "Okay." So he had all the other advertising would go to one phone number. So the yellow pages, the radio ads, the newspaper, everything would go to one phone number. Then the email list went to a separate phone number, and I want you to track over the next 30 days, every day send out this email, and then I want you to see how many leads or how many customers came in from your email list versus all the other types of advertising you're doing. So then, okay, so he did that and he starts sending emails once every single day, every single day, four o'clock, send the same email send the same email, the guy didn't even edit the email. He just like copied and pasted it every single day. And after 30 days my friend came back and said, "Okay, what are the stats?" And the guy said, "It's crazy." He said, "My company has been so busy." He's like, "My best customers keep coming back." Before they'd come once or twice a quarter. Now, they come back once or twice a week to buy from me 'cause I'm putting these messages out in front of them. He said, "I did the math." He said, "Right now for every one phone call I'm getting from all my other advertising efforts, I'm getting four phone calls from my email list." And that's the power of it. So that's how it works for traditional local business. I had another friend who runs a gym. And he was actually my trainer for a couple of years and we're hanging out and we were lifting weights and he was telling me how to do stuff. And he's like, "So how would your internet stuff work for someone like me, I've got a gym?" I was like, "You know what?" And he was like "My Facebook ads, how's it gonna work?" I'm like, "Well, you can do that but let's go with the low hanging fruit." I'm like, "Do you have a list?" He's like, "What's a list?" I'm like, "Okay, do you have any leads?" He's like, "Kind of, not really." I said, "Okay, well, do you have dead files?" He's like, "What's a dead file?" I'm like, "A dead file is someone who came into your business at one point and that you have their contact information. They either trained with you, they didn't and they left, but you have their contact information, their email, right?" He's like, "Oh yeah, I've got tons. I have a whole filing cabinet full of those." I said, "Okay, this weekend, we're you to grab all those and put them all on an Excel sheet like the name and email address of all the people. And on Monday, I'm gonna show you guys the magic trick. I'm gonna show you magic trick." He's like, "Okay." So that weekend he went through his dead files, he put everyone's name, email on the list. He came back and on Monday I was like, "Well, how many do you have?" He said, "I had a little over 300 people." I said, "Okay, let me show you a magic trick. I'm gonna fill up your gym completely off nothing but your dead files." And he's like, "How does that work?" I said, "Watch this." So I took his 300 names, we put them in email list and I sent an email to that list. I said something, it was towards the new year. I said, I think the subject line I tried to get it, he wouldn't let me do this. But subject line was, "Are you fat again?" He was like, "I think it's gonna offend some people." I'm like, "Okay." We wrote an email basically saying, "Hey, one time you came in the gym, but you're no longer here. Right now, we got a special offer where you can come in like do free training session and blah, blah, blah, blah, blah." He sent the email to just the dead files. The 300 some people who come in at one point. From that, he got 60 new clients to call him on the phone, come in and do a session and completely filled up his gym. And I came back to him like two or three weeks later, I was like, "Hey, ready for step two." He was like, "No, he's like, my gym's filled. There's nothing else like all my sessions are filled. I can't do anything else." All from just an email list. Can we just understand this is the power of your traditional business, how these email lists work. Oh, just to get the wheels spinning 'cause everyone's like, "Oh, I don't wanna a pizza place, Russell. Or I don't run. I don't run a gym. This works in any business. We had a girl that used to live by us. And I think she was 14 and 15 years old. And she was a babysitter. And I don't know about you guys, but for me it's like every weekend, it's like, "Oh, I want to go dance with my wife and I need to call a babysitter." And like all these things, it's like, ha, so frustrating. So we found this one babysitter, she was awesome. But the problem was she was in high demand. So like, and I didn't know why at the time it was like we'd get her one time and it would be hard to get her back and forth. And then one day when she started doing it was crazy, every Friday at about noon we would get a text message. This text message went out to us and probably 10 or 15 other families who she used, who would babysit. And she would text, excuse me. She said, "Hey, this is so-and-so." Excuse me she said, "I'm open to babysit tonight and tomorrow night, if you're interested text me back, first come first serve." And I get that text every Friday at like noon. And as soon as I came in, I'm like, "Oh." And I try to reserve my time. And she was booked up every Friday, every Saturday she had babysitting lined up every single week for the first, like it was insane because she had this list of five or six families, 10 families, whatever it was that she babysat for. And every week she sent the message out reminding them like, "Hey, I can babysit tonight." We're like, "Oh, thank heaven, I'm not gonna call a babysitter. I can like, this is great." And like that fast, she fill up her schedule just from her tiny email list of like 15, 20 people. So that's kind of how this process works. Oh, I'm gonna show you guys an example. Another one, a lot of people are like, "Well, I'm a network marketer, I'm a network marketer. How does this work for me?" So network marketers, a lot of times people in network marketing or affiliate marketing like this doesn't work because I don't have my own product, Russell. I don't have my own frameworks, I don't have these things. And I'm gonna show you guys about frameworks a lot today. But just think, for example, let's just say one of the network marketing companies I'm really familiar with is Proven. I do a lot of work with those guys and Proven is a product that helps people get their body in ketosis. So it's like, what if let's say that that's your product? That's the result that your company offers. So like what if you went and created a lead magnet it's gonna show that here's my number one recipe and how to get my number one keto recipe or here's 12 ways to get in keto faster or whatever. You make a lead magnet like that and you start driving traffic. I'm gonna show you guys here and you get a list of 10, 50, 100 people, 500 people, who are all downloaded your one-pager, your lead magnet, about how to get your body in ketosis or whatever it is. And now if the product you sell, is it something that's related to getting people in ketosis. Now, you can send emails to that list and say, "Hey, we have a special promotion happening. Hey, we have a sample going on. Hey, we have this thing." And you send emails lists to get people excited. This works in any company. I think about doTERRA is another company. doTERRA Essential Oils. What if I made a one page or a lead magnet? It's like, "Hey, here's six essential oils to help build up your immunity during COVID-19." That becomes a lead magnet. I send out, people start opting in and building this list of people who are learning essential oils. Now, I've got a list of my dream customers. Now, you send emails, getting them to sign up and become a distributor underneath me. See how this works like there's so many use cases and so many ways. Again, you'll see more ways to here in a minute. E-commerce, let's say you're e-commerce, so you're like, "Hey, I'm an e-commerce, Russell. I don't understand this whole list building thing." Well, let's just say, let's pick your e-commerce store, let's say you are selling camping stuff. So let's say e-com and your market is camping. So let's say I sell camping gear. I sell tents, I sell, I don't know, mess kits, I sell camping stuff. I don't even know what camping people do. I'm not a camper. But let's say I've got those camping e-com store. What if I make a lead magnet that's like, "Hey, the six best places in the United States to go camping or the five things you must have to be able to go camping." And sleep , talking about camping stuff. My dream customers, people interest in camping buy that or excuse me, opt-in to give me the email address. I build a list of 1,000, 2,000, 5,000 people interested in camping. And now it's the emails like, "Oh, by the way, have you seen my new camping thing, have you seen this, have you seen this?" And you can sell them the products in your store. So again, it works for every business. You have to kind of think a little bit about how to bridge that gap for yourself so hopefully some of those examples will get the wheels in your head spinning. I just wanted to start that way 'cause I know some of you guys a lot of people were like, "This is awesome, Russell. That's not gonna work for my specific business." It works for every business. I promise you that. If your business needs leads, it'll work for it. You just got to think outside the box. Like what is the lead magnet I have it's going to get my dream customers to come to me. So that's the first thing I want to share to kind of bridge the gap. Now with that, we'll start diving into the frameworks I wanna share with you guys today. Are you guys ready for this? We're gonna go, I think I got three frameworks I'm gonna go deep into that I'm excited to share with you guys. Anyway, I think you're gonna love them. So the first thing I want to start with, I kind of touched upon this yesterday, but I wanna go a lot deeper in it. So every single business, I don't care what business you're in. The first thing you have to ask yourself, step number one it's always figuring out who. Who is your dream customer? Who is the person that you've been called to serve? A lot of these people are like, "Oh, businesses is business." Like no, no, no. Businesses are all about serving certain group of clients. My business, I'm obsessed with helping entrepreneurs. So my dream clients are entrepreneurs, people who are starting their own businesses. People who want to change the world. That's my dream client. I have a very clear picture of who that person is. So my first question for you is, who is your dream client? Not like who's the random person who sees your ad and comes into the door. Who is your dream client? Who is the person that if you could work with them all day long, you do it for free because you love that person so much. That's what you gotta be thinking through. Who is your dream client? That's the first step in here. And you have to become crystal clear on who that person is. If you don't know who they are it gets really hard to attract them. If I'm like, "Oh, I'm just trying to get customers. I don't know." If you do that, you're gonna attract random people off the street. But if you know exactly who you are looking for, it gets really easy to attract that person. And I could go on for days. In fact, if you read the "DotCom Secrets" book, the very first section, I talk a lot about this. Like who's your dream customer, you gotta figure out who that person is. So that's the first step, who's my dream customer. The second thing it says that every business is in the job, I don't care what business you're in, your goal is to figure out who your dream customer and then get that person a certain result. Like that's the goal. So I don't know who is. And the second question is, here's this big journey they're going on up the mountain. And the second thing is what is the result that I am getting for them. Now, in most businesses there's a lot of different types of results. Right now I think like what's a certain result that you can get for your dream customer. So think about, it's like let's say your dentist. So my dream client are people local area who want straight teeth, that's my dream client. What's the result I get for them? I help them get straight, clean white, beautiful teeth. That's the result I get somebody. If you are a masseuse, who's your dream client? It's somebody who's trying to get in good shape, someone who's trying to get their body in shape and things like that. There's your dream client. What's the result you're getting for them? I'm getting out of pain, helping them to be more relaxed and help do whatever the thing is. There's a result I have for them. If you are any business, like for example, right now before I started this whole 5 Day Challenge, my question was who are my dream clients? My dream clients, people are trying to figure out how in the world to get leads for their business. What's the result I wanna get people? I want to show them exactly how to build out a lead magnet, a squeeze page funnel, and drive traffic so they can start getting leads, like that's the result I wanted to give people when they started on this path. So for you those are the two first questions, who's your dream client? And what is the major result you're trying to get for them? And now you stop for a second, say, "Okay, that's the major result I want to try to get for somebody." So then the question is, what is the step-by-step process to get them the result? You've been on this path before. You've already gotten this result. If you haven't gotten this result, you're not in the business of getting people that result. That way if you haven't achieved the thing you're trying to promise people you're going to help them with, you shouldn't be in that business. So if you're trying to help them get result means you've already gotten that result for yourself. So the question then is, well, what were the steps for you to get the result? What was the first thing you had to do to get towards that result? What was the second thing you did? What was the third thing you did? What was the fourth thing you did? What was the fifth thing you did? What were all the steps you did to get that result? So think for a second, what were the things? Here's a 5 Day Lead Challenge, guess what my results were? For number one I had to create a lead magnet. Number two, after lead magnet I created a lead funnel. After lead funnel I had to create an email sequence to build a relationship with the list. I thought I'd launched my funnel, get traffic coming in. And then so these were the steps I had to do to get leads into my business. So before I did this whole training I sat down saying "What's the framework I need to teach people? What are the step-by-step process that I have to show people to do to get the same result that I got." So I take those step-by-step things and I create what I call a framework. And a framework is just the step-by-step process. In framework say step number one, you do this. Set number two, you do this. Step three, four, five, six. And like I walk some people through the actual framework. You call it a framework we call it the recipe. Like this is the recipe. If my results to make a cake, what's the first step making cake. What's the second, what's the third, what's the four? It's not difficult to make a cake when you've got the recipe. Your job as a business is to help people. Your basically you're creating a recipe to get your dream customer a certain result. That's all it is. Every business, I don't care what business you're in. You offer people result and you have some kind of framework, some kind of proprietary framework or recipe or process or something you take somebody through to get the result. That framework, that process is what I'm gonna call your framework, like I call them a framework. But it's a framework. It's a step-by-step process. This is the thing that becomes your lead magnet. And I'll go deeper 'cause people are like, "Well, what?" I do a lot of results, what's the right one? I'll show you guys that here in a few minutes but this is the first key is the framework. As I do in notes here today, I was mapping out some businesses I wanted to share examples for anyone, 'cause again, people always like how's this work for my specific business? So here's a framework. So let's just say your dentist. Your dentist, your dream client is somebody who's trying to get straight white teeth. That's the result they want. So what's step-by-step process? Step number one, you've got to brush your teeth twice a day, morning, night. Step number two, you've got to floss. Step number three, you've got to use mouthwash. Step number four, you gotta use teeth whiter. Step number five, you gotta come to the dentist. Step number six, and you have a step-by-step process to get in that result. So if you're a dentist that's the framework. That becomes the lead magnet to get somebody to come in. Let's say you are selling a ketogenic diet or you're network marketing program is selling ketogenic things. So let's say your dream clients are people trying to lose weight. You lost weight, how'd you do it? Here's a step-by-step process I used to lose weight on the keto diet or the paleo diet or the whatever you're thing is. Here's my step-by-step process. That becomes the framework now that you're going to share with people. Oh, I was going to show you some examples. So some of the products I've created throughout the years. My very first product ever created somebody hasn't heard about this one was my how to make potato gun. All this was me saying, who's my dream clients? Somebody who wants to make a potato gun. What's the result? I'm going to use my potato gun. How to make potato gun? What's the step-by-step process? Step number one, you got to go to Home Depot and buy the pipe. Step number two, you got to cut the pipes to slice. Step number three, you got to get the glue. Step number four, and basically I wrote here's the framework of the step-by-step process to create a potato gun. I sat there with a video camera and I recorded myself teaching step one, two, three, four, but this was just a framework of how I made a potato gun. That's it and that became a product I could then sell or I could use as a lead magnet or I could use for a coaching program, whatever it is. But this framework is a step-by-step process to get a certain result. There's the result. Let's see, if you've read any of my books, all my books, these t's like "Dotcom Secrets" are all the frameworks of all the sales funnels, how to build sales funnels. Expert secrets is the frameworks on how you tell the stories to convert people inside your funnels. Traffic secrets are my frameworks to get traffic. If you look at one of my books, "Network Marketing Secrets." These are all my frameworks. If my dream client's a network marketer, the result is how to use funnels to get leads for network marketing. This book was my step-by-step framework to be able to do that. "30 Days", this is one of our products called 30days.com. And what I did is I interviewed 30 people and I asked them this question, I said, okay let's say you're going to a brand new complete newbie. Somebody who didn't know anything. So there's my who. And their goal is how did I build a business in 30 days using nothing but ClickFunnels? What would I do? And I had 30 people write a chapter saying, "Okay, well this is what I would do. My step would be step one, two, three, four and this is the process I would go through to get that result. I have 30 different people each write a chapter in here, telling me what their step-by-step result would be to help somebody who's brand new to the launch funnel inside of ClickFunnels in 30 days. I took all these, put them into a book and became a product. I could take one chapter out of this and that chapter could be lead magnet. Like let me show you how Liz Benny, her 30 day plan to go from beginner to startup. However, give me your email address, I'm going to give you Liz Benny's plan. I think one of those out in that framework is something that can become lead magnet. All right. So what a framework is. Does that make sense, you guys? And so all you guys have frameworks Everything we use has a framework. So I wanna start thinking like what are your frameworks? What could your frameworks be? 'Cause everyone's got them. So let me start thinking through that. And I'm going to show you guys in a minute how to pick the right framework 'cause my guess is you have more than one. Mostly guys have more than one result. You can get somebody. But the key there is you're creating a framework. Now, one thing that I'm excited for today you guys will learn about in your homework is how do you make that framework tangible? A lot of us have a framework. Oh, I have a process, how do I turn that into a lead magnet? How do I make it a tangible thing? How many of you yesterday downloaded the one pager I gave you? The one pager is my new favorite tool. As you can tell, I'm obsessed with. Every day of this challenge, you are getting a one pager and then I'm giving you a bonus one this weekend I created two. The one pager literally all it is is it's taking this framework you created and it's making it tangible. It's tangible where somebody could actually take it. They can give you their email address, you can give them something. So one pager is a way to take your framework and then turn it into something you can give people. And again, your homework summit tonight is gonna a chance to actually take your framework and you're gonna build out one page or so. When it's done, you've got this amazing one pager here where it's got your entire framework built out. Like I said you guys got one yesterday. One of my one-pagers yesterday is an example. I'm gonna give you another one today and you'll see it as an example of an actual framework. In fact, back in the house, guys let's pull up the framework for today. So this is the framework I'm gonna be giving you guys tonight for your homework and I'm not gonna go through it now. But if you scroll down really, really quickly, this is basically thinking day two's framework the step-by-step process and it's all in here. So I took my framework and I made it tangible by turning to one pager. Now, I'm gonna give all you guys. So my goal for you guys is the same kind of thing, is you're gonna take this framework you're creating or make it tangible by turning into a one pager then you can give somebody when they give you their email address. All right. One other thing. Oh yeah. One other thing as well as we're talking about frameworks, this is happening more than I think most of you guys realize, more than I realize. And it's, I want you guys to see it. If you watch the way that I teach or the way the products I sell, the things I'm doing all the time, they're always frameworks. Everything I'm doing is a framework and "Dotcom Secrets there's probably 30 different frameworks I share. Expert secrets is probably 22 different frameworks. Travel secrets is like 40 frameworks. They're just different frameworks I'm teaching people and they're all in there. How many guys know what's these right here? This is the manual for Unleash the Power Within. So this is interesting. So 10 years ago I went to Unleash the Power Within, Tony Robbins event, actually probably 12 years ago now. First time I met him in person was in this event was really, really cool. And as I went through this four day event I remember just being blown away. I was like, "This is the most amazing thing in the world." Like, I don't know how Tony does this. How's he gonna stay for 50 hours straight without any notes and teach all of this kind of stuff. And like has these trans these things where he's transforming people's lives like was just the most amazing thing. I felt like almost like "The Wizard of Oz." Like how is he doing this? I have no idea how he's making this whole thing happen. It was so cool to see. And so that was kind of the thing. And then 10 years later, 12 years later, UPW went virtual, And so I wanted my kids to experience this so we signed up, my wife, my kids, we all did together. We got the workbooks and we sat down and Tony got onstage. Virtual stage, day number one, he started teaching. And as he was teaching, really quickly, I was looking at his whole teaching through a different lens than I typically did. In the past, 10, 12 years ago, the first time with UPW I was just like, "This is amazing. I don't really see what happening." Now, 12 years later I've had enough experience. I was like, "I want to study not so much what he's teaching, but how he's teaching. Like, what's his process? Like how does this actually work? And day one, he started teaching and all of a sudden he started teaching and he broke out his very first framework and he start teaching his very first framework. There was a result he was trying to teach us and he walked us through his first framework. And I was like, "Interesting." So what I did is I opened up my notebook and the very first page here I wrote down the framework. The framework was called three levels of mastery. The result that Tony was trying to get everybody at UPW is let me show you how to master something, how to gain mastery. He said there's three steps to it. Step number one is this, step number two is, and step number three is this. He spent like 45 minutes teaching three levels of mastery. And I was like, "Cool." And then he all of a sudden, he went to the next framework. He said, "Okay, next framework." He didn't say it this way. Next thing is the three mandates of leadership. I'm gonna teach you guys the result, how to become a leader. He said there's three mandates of leadership. Step number one is this, step two is this, step three is this and he went on. I wrote down that. There's a second frame he taught three mandates of leadership. And all of a sudden Tony went from there to the next one. He said, "Okay, I'll teach you guys my success cycle." Boom the result, how to be successful. Here's the step-by-step process for the success cycle. And then he went on the next one and it was the three decisions that changed your life. He said, "Here's the result, I'm going to show you guys how to change your life." Here's the three decisions, boom, boom, boom. Then he went, the three patterns of focus and meaning. How to change the meaning in your life. How to change your meaning, you change the meaning change life. Here's the three patterns of focus. And then the two primary fears. You're struggling, you have these fears. Here's your primary fear, how to break them. Number three, the three ways to grow a business, boom, boom, boom. The two ways to master skills, the three forces of creation, the three chunks of practical psychology. The three things that cause suffering, the tried, the three molders of meaning and then the six human needs. And I watched it. That was day one, one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 13. So day number one at UPW, Tony went through 13 different frameworks. This is how Tony is able to get up and speak for 50 hours without notes. He's like, "I have my frameworks, I know what they are and I'm just gonna go through them in order." Step number one, I'm gonna teach you guys the three levels of mastery. Step number two, the three mandates of leadership. Step number three, the success cycle and on, and on, boom. That was day number one, UPW. Day number two, he had a whole another set of frameworks. Day number three, a whole another set of frameworks. Day number four, a whole another set. All you guys have frameworks to do the thing that you do. You just didn't know what it was. First time I watched Tony speak I was so mesmerized. I didn't understand and all of a sudden, the second time I felt like it was like "The Wizard of Oz." Like I saw the guy behind the curtain like, "Oh, he's just he's got a whole bunch of frameworks that are amazing and he's teaching them like that that's the secret." A lot of guys like "No, I think people see things, no you don't." You went to dental school and somebody taught you a result. You learned the skill set and you came back and now you follow the step-by-step framework to get people's teeth cleaned or you're an orthodontist and you know how to get the results like get people see straight. That's what I do, no, no. All you did is you went to college, you learned a framework, you came back and now you apply that framework to get people see straight. Every business you're in that's all it is. You have a dream customer, they want a result. You know how to give them that result. You went through the process, you paid the price. At one point you did it either through school or through learning for somewhere. Somehow you learn that thing and now you're helping through the process. That's it, that's the game, you guys. You have to understand that you have these frameworks. And so that is the key to building out lead magnets is the key to creating products, is the key to creating services, is the key to creating everything is understanding that you have frameworks and start looking for them. So I to show you that 'cause I want you to see like that's what everyone's doing, that's what I'm doing, that's what Tony's doing, we have our frameworks we teach them, we show them. So my frameworks come in training like this So I take my frameworks I develop them into software. Some people create framework, they turn those frameworks into supplements. Here's the supplements to take, to get the result I want. Some people doing the coaching, we do consulting Some people do with actual physical products like every single business is that. Think about a restaurant, what's the result in the restaurant? My dream client, somebody's hungry, I'm going to feed them this food. They're gonna feel happy. What's the step-by-step process? They come in, we feed them this, we do this, we take it. And here's the process we go through. So all you guys have frameworks. The value you have is your frameworks. So when you start thinking through that through a different lens and somebody's like I don't have frameworks yet. I promise you do. You just haven't started identifying. This is your job to start breaking down like what are my frameworks? What are the things I know how to do? When I create my potato gun DVD I didn't know it was a framework. I just knew how to build a potato gun. So I made a product teaching it. Looking back I was like, "Oh." I built the frame. I built a potato gun so I had a result. I just wanted to replicate so I walked into the process now everyone can build a potato gun. There's a recipe it's really simple to do. All right. So this is the key. You guys understand that? So next question is like Tony had 13 different results and frameworks for day one. Like what's what frameworks should I be using? That's the big question. So let me come back. And so what I want to talk about is there's this path of you taking your dream customer on a journey and there's different results you can give somebody. There's like big results. Like if you look at my mission, my mission is to help entrepreneurs like you to grow their companies through sales funnels. That's the big result. Like that's the ultimate result I want to get for somebody. There's a lot of sub results underneath that. And so what I did the other day I was kind of mapping this out as I was preparing to teach you, how do you break this down in a way it's simple for people? So think about like for you with your clients, there's the ultimate result. So this is the thing, ultimate result. So for me my ultimate result is gonna help you grow your company through sales funnels. The problem typically with an ultimate result it's a big goal, it's awesome. But guess what? It's typically not a very sexy hook. If I was like, "I'm gonna teach you guys how to grow your company with sales funnels." Like, "Is that hook good?" It's like, "Oh, it's okay but it's not like great." Typically our ultimate result we're trying to get somebody is not like the sexiest most exciting thing in the world 'cause it's so broad, it's so big, it's just not that tangible. 35,000 people who would not have registered for this event, if I was like, "Hey, if you sign for this 5 Day Event I'll teach you how to grow your company with sales funnels." You're like, "Ah" So the ultimate results like this is what we're trying to take people. This is typically not what we're actually selling. Underneath this ultimate result, there's a whole bunch of what I call core results that we offer people. So you come down here and there's different core results. I'm gonna list a couple of them here and every business has these core results. So for me, like, for example, if my goal is to grow your company through sales funnels, so how do I do it? There's a lot of ways to do that. Well, one way, one core results that I could do that by teaching you guys how to build and launch a webinar, that's one way. Make sense. Another way I could do is like let me show you how to drive traffic into your funnels and that if you learn to drive traffic that'll lead to your ultimate result. Oh, another one is I'm gonna show you how to write copy, how to tell your stories. Another one is gonna be whatever. So I have these core results here. So this is the ultimate result. These are your core results, right here so you can see it, core results. That's the second thing here, so these are the core results. Now, typically you'll get in what most businesses, the core results, these become like your actual products. So I have a product teaching people how to grow a company with a webinar. Perfect webinars secrets, I teach people. Here's how to write a webinar and how to do sales page and how to do your webinar funnel, how to drive traffic, how to do leads, how to close the sale, like I have a cold course that teaches that. And so some people are coming here and like, "Oh, I want to learn about build a webinar that's way sexier." Then they coming here they're gonna buy the thing on webinars. Which ultimately is gonna help them to grow their company with sales funnels 'cause webinar is the type of funnel or traffic. That's the traffic secrets book. Traffic secrets, like if you have a funnel you need to get traffic to drive to grow your business. So I have this book, traffic secrets that teaches people how to get traffic which ultimately helps them with the ultimate result of trying to get you, which is how to grow your company's sales funnels. 'Cause traffic is one piece of that, copy is one piece that always things are piece of that. So think about your business. Like what is the ultimate result that you offer your clients? The end goal, the end-all be-all. I want to help people to transform their life I want to help people that whatever they thing might be. So now, break it down. Like, what are the four or five things they have to master or learn? What are the things that are the core results that they're gonna have to learn to be successful with this? So for me, typically, and by the way you can see this here, magic inside my books. First thing I have to learn is how to master funnels. I'm sure you've learned how to master copy inside the funnels. Number three, how to learn to get traffic. So like, if you were writing a trilogy like I did for your business, here's the ultimate result. What are the different books or products or things that are gonna help ultimately, help people to get that ultimate result? And again, I want you brainstorming through this and you're gonna be doing your homework down here. So I'm gonna have you say, "Here's the ultimate result, here's the core results." Now, the next step after that because this is where we're actually gonna be selling something. And actually when you guys decide to join the one funnel away challenge, actually next week we're doing one funnel challenge. We're starting over from scratch. I'm doing it live just like I'm doing this live. I'm gonna do it live for 30 days. It's a 30-day challenge. And in the 30-day challenge when we focus on taking one of these and actually building out an entire funnel to sell something. This challenge about generating leads. The next challenge is about actually selling something. So the one funnel away challenge I highly recommend you guys when this challenge is over to sign up for that one. Again, I go live on Monday but I'm going to teach, we're taking this and how to make a sales funnel selling one of your core results you offer somebody. But I'm gonna take more step further. So for your primary lead magnet, lead magnet, you're bringing in, I'm not using this as my lead magnet. I'm gonna go one more tier deep. So under webinar, it was a bunch of these splinter results. So I'm gonna call these splinter results or frameworks. Every step has got 'em. Some would call it splinter/frameworks. I hope, sorry, my handwriting's horrible. But on the one page, guys, you're able to see my actual handwriting. So these are the splinter results. So if you look at this, my ultimate result I'm trying to get people to grow their company with sales funnels. One of my core results is like I'm gonna show you how to build a webinar funnel 'cause if you have a webinar funnel successful, you're gonna be able to grow your company with a funnel, a webinar funnel. So then inside of webinar if like what are all the pieces? What are the core things? I should look, well, to be successful the webinar, number one, you have to learn how to like actually write a webinar presentation. So that's the core result or excuse me, a splint result is I gotta teach you this one, write this one in black. This is how to actually write your webinar. So for me, my framework here is called the perfect webinar, perfect webinar. That's the framework. Over here, you have a webinar presentation that's awesome. But you also, if you've got the presentation you also need the webinar funnel. If you have the funnel, you also got how do you drive traffic. So there's traffic inside here. There's a bunch of different these sub results. And one of them, one of the frameworks in here is how do people actually show up? If you will actually show up to webinar. So these are all these core. These are all of these splinter frameworks that they have. Now, your splinter frameworks, these are the key, this is what becomes your lead magnet. The further down you go on this, the sexier the thing becomes because it becomes more and more and more and more specific. The more specific it is, the sexier it is. Your lead magnet wants to be so sexy that people are going crazy, they have to get it. I showed you guys yesterday double your dating, what was the lead magnet? The kiss test, how to find out if, when you're on the doorstep, how to find out if she's ready to be kissed or not. The ultimate results for this person to get married and fall in love. Down here, it's like how to find a girl, down here is the kiss test. The kiss test is sexy. That's the thing like, "Oh, I need to know that framework. I got to figure that thing out." So for you it's like, "What is this, like what is the thing that's the most sexy, exciting, intriguing?" Someone's like, "I need to know that thing, what is it?" So for the example I'm gonna show you guys tonight in your homework is I decided to pick this right here. I said, "Okay, the one I'm gonna pick is this right here, how to actually show up the webinar." So I took that over here. I said, "Okay, how do you get people to show up the webinar?" What's my framework for that? And I had seven steps. So here's my framework. Step one, step two, step three, their seven steps. Here's seven things I do to get to make sure if you will actually show up for the webinar and then they're prepared to buy from you. And I turn it into a framework. And then from there I turn it into a one pager, one pager. And that became my lead magnet. And somebody saw yesterday, notice was on your homework. Do you see it? I did it ahead of time. Run your homework yesterday, some you saw that. If you clicked on the second of the three lead funnels, the second one was called, what secret webinar hacks. You clicked on that and you saw this framework. It was the seven things that I do to make sure people actually show up to our webinar and buy. And somebody has opted in that and you got it. You got the one pager of this thing. That was sexy, people who are trying to figure out this whole webinar things like, "Oh, how does this work." Like, "Oh, how do you people show up?" Like, that's a good question. Like, I don't know how to get people to show up. That's the sexy hook, that becomes the lead magnet. Someone's gonna say, "Hey, I'll give you my email address that I need that piece, I need that nugget, that thing you've got like that kiss test, how to show up to a webinar or whatever that thing is." Like, "I need that thing." They give their email address and now you're able to exchange it for them. So that's the core. That's how we make these things sexy. We're pulling out the lead magnet here from the splinter results. And so that's the big secret. So what I want you guys thinking about in your business is what does this look like? And for all guys can be different. You guys start thinking through it. From a high level, what is the ultimate result you're trying to get for your for your clients? What is that? The ultimate result, that is the thing that's up here on the top of the thing. This is the ultimate result. Now, you break down, you say, "Okay, what are the core results?" There's going to be three, four, five, 10 different core results that all lead to this. And each of those is its own journey, it's its own result. There'll be four or five mountains you got to get to before you scale Everest. So what are those other mountains? What are these other results you get for somebody? Those are the core results. And then from the core results, it's like, Okay, let me do one more tiered lower. What are all the things that go into the core result? Here's the different frameworks I have, there's four or five frameworks for that. I'm gonna grab this one that becomes the sexy, so that's how it's gonna work. If you think about this, let me go back to my books for a second. So say "Dotcom Secrets", for example, so my ultimate results help you grow company's sales funnels. This book right here is the underground playbook to grow your company with sales funnels. So this becomes a core result. You buy this book, it's gonna teach you guys the core results about building a funnel. With that core result inside of here there are how many secrets? 28. There's 28 secrets. So for me each secret is a framework. So I could grab, I look at all my 28 frameworks, like which one's the most exciting? There's a whole bunch in here. There's the secret formulas, hook story offer, there's the value ladder, there's attractive character, there's funnel hacking, the seven phases of the funnel, there's followup funnels, there's lead squeeze funnels, survey funnels, summit funnels, book funnels, cart funnels, challenge funnels, VSL funnels, webinar funnels, product launch funnels application funnels, curiosity-based headlines scripts, who, will, why, how scripts, star story solution script, OTO script, there's a perfect webinar script, the product launch script, the four question closed script, the set or closer script, there's click funnels, funnel stacking and funnel audibles. So that's the 28 frameworks inside this book. So I will look at this. Which one of those 28 frameworks is the most exciting? I'm like, "Okay, what's the one that can be most exciting?" I'm curious for you guys, which one was the most exciting? Would with a secret formula whoever wants secret formula? I could take the secret formula and that becomes the framework that I'm gonna give away, turn into a lead magnet. Or I could take funnel audibles. Somebody goes like, "Oh, what happens if your funnel flops? What do you do?" Boom. I can take the funnel audibles, one. Take the step-by-step framework I have for that one. Turn to one pager, make up a landing page and boom that fast I've got a lead magnet. So start thinking about your business that way. What are all the frameworks of the sub frameworks, the splinter results they're inside of the core thing you're trying to teach people. And in there is the magic. I'm looking, what's the sexiest things to get people to raise their hand, find that thing, pull it out. Look at here's the step-by-step process. And then we're gonna turn into one pager tonight and this will become a tangible thing that now you can exchange for an email address. Does that makes sense? All right. I'm excited. I got one more thing I want to share with you guys today and I'm gonna give you your homework assignment. So the last thing I wanna share with you guys, I know that a lot of you are coming into this world. You didn't come here as an educator. You came here because you really good at getting this result. And now you're like, "Man, for me to create a league man I've got to educate people, I've got to give them a framework and teach it in a way that gets them excited and make them wanna continue this journey with me. And you're probably nervous. And so I wanna share with you guys a framework that's going to teach you how to actually teach your framework. And this is something I use over and over and over again. And it's my framework for how to teach frameworks. And so I'm gonna show you guys how this process works because as you start creating a framework your gonna need to know how to do this. So step number one, you take your framework. So here's your framework. You've got your thing and here's your steps. Step one, two, three, four, five, however many steps you got and I don't care. It could be two steps, it could be like some of Tony's here were the three levels of mastery, three mandates, the two primary fears, the two master skills. So your framework doesn't have to be 80 steps. It can be two steps. It doesn't matter if you have your framework. So now you have this framework. How do you teach this? I remember when I first started developing my own frameworks, I know it was called that time but I remember I was learning this stuff. I was putting it out in my notes. I was like, "I'm gonna teach this." I got invited to speak at a seminar. I remember I got there to seminar I was so nervous, I was so awkward. Somebody hasn't seen the video I had my tie on and my glasses on, a shaved head I was trying to be very businessly. That's what business people do I thought. And I got there to start teaching. And first thing I do is, "Okay, I've got this framework. I know exactly how it changed their lives. I've gone on this path, I got a result. I'm going to give them the result, I'm going to shove it down their throats. I said, "Okay, here we go." I came in, I start teaching the framework. All right, guys, my name is Russell Brunson, step number one, how to be successful, what do you do? Step number two, and I went through my framework. And this framework is something that I had spent years learning and understanding and mastering. It was so important to me. I remember I met this event teaching two or 300 people, as I'm teaching people I started looking around and the audience is like nodding off. People are falling asleep, people getting up and the walking out of the room. I remember being so frustrated thinking like they don't know like what I'm giving them. Like this is so valuable. I remember there's a scripture in the New Testament where Christ talks about not casting your pearls before swine. And literally that's how I felt. This is this pro I spent two or three years mastering, learning and understanding this result. I know how to do. I'm trying to give it to people. I feel like I was casting my pearls before swine. How frustrating is that for you as an educator? I was ready to quit. I was like, "This is dumb." Like none of you really understand what I'm giving them. Like they understood what I had to learn and understand. Like I literally had to bleed to learn these things for them and they're just like walking away from them. I was so frustrated. So I did the first event I was like, "That was horrible." I got invited another event, same thing I come in it changes people's lives. Here we go, step number one, Step number two, step number three and people were passing out. I go to the third event and I'm just so discouraged. I'm like, "This is dumb." Like I feel like I'm just wasting my time, wasting their time. I get on stage and start teaching it. I go through the first thing, the second thing, some guy stands up and walks out. I get so mad. I slam my hand down on the desk and everyone sits up. I remember like being kind of shocked I had everyone's anyone's attention. And then the angry Russell came out and I said, "Do you not understand what I'm about to give you guys I'm trying to share this. Somebody just walked out, half of you guys are sound asleep, let me explain to you what I had to go through to understand, to learn this." I started walking through, I had to buy this course and this course, and this course, and I did this, I did this. I lost money here, I have some bankruptcy, I did this. I started going through all the story about how I learned and how I earned this framework. I went through the process and when they were done, when I was done telling that story, I was like, "Now you guys want to hear this?" And they're like, "Uh-huh, we're ready." I said, "Okay, step number one is this boom." And guess what? Nobody moved. Nobody got up, nobody left, nobody fell asleep because now they respected the pearl that I was trying to give to them. The first step when you are teaching your framework, step number one is you have to tell the story about how you learned it or earned it. If you do not tell the story about how you learned or earned it, they will not respect what you are about to give them. This is the pre-frame that gets them prepared to be worthy of the thing you're trying to give them. This increases the perceived value. Now they're like, "Oh, my gosh he went through all this pain and suffering and torture to get this thing for me, I'm gonna pay attention to it now." So step number one, you tell them the story about how you learned you learned or earned it. Step number two, now here's where you teach them the strategy. The strategy is the overarching thing. What I'm doing today, this is strategy. This is me mapping out. Here's the strategy of how to do it. I'm teaching this strategy so you understand the concept. Let's say I'm an army general and I got always these warriors about to go to war, and if I don't tell them the strategy first, like, "Hey, you go over here, you go over here." And start giving them the tactics about where they're gonna go. People were like, "Why am I going over here? This makes no sense." Most of them aren't gonna follow you. You want people to follow you into war. The first thing I do is explain to them here's the strategy, here's what we are trying to do. When they understand the strategy, now it's like, "Hey, here's the tactics, you go over here, you go over here." Like, "Okay, I'm going over here because I'm part of this. I understand the strategy." So next thing you do is you have to share them the strategy. Do you guys notice that every single day is I'm going live here, what am I doing? I'm teaching you guys the strategy of that part of the framework. I'm not going to the tactics. The homework does the tactics. The homework is like, "Let me log into one pager and do thing." Let me log into ClickFunnels and show you step one and set like, okay, here, I'm showing you the strategy. If you believe in the strategy, then you're gonna go and do anything it takes to go and fulfill on the tactics. If I just give you the tactics though, you're gonna be lost. So I teach you the strategy. After you understood the strategy, then number three now here's where you give them the tactics. The tactics are like, "Okay, let me show how to do it." Step number one, you gotta go do this. Step number two, like tactics are college. If you're dentist it's like let me teach you how to clean teeth or how to do the thing. The tactics are like the actual, the deep dive, the step-by-step, here's step one, here's step two, here's step three. We're showing them the thing. Tactics are less sexy, but they're the things that people need to be able to the job done. And then the fourth thing after the tactics, then the last thing here , excuse me, is then we show them case studies. Like let me show you how this works in other people's lives 'cause this gives them belief of like, "oh, my gosh, this does work. I see how it works now in practical application" So this is my framework for how to teach frameworks. So for you guys, when you go tonight and you're like, "Hey, I need to build a framework." You're gonna go build out your framework, your step-by-step process. You going to put it into one page. We have like the things in one page, they've got all this stuff they need but then you got to teach them this framework. You gotta make a video of you showing here's how I learned or earned it. Here's the overarching strategy. Go in the one page down below and fulfill all the tactics. And in some cases, people have done it. This is how you do it. If you look at any chapter in my books, this is what I do. "Dotcom Secrets", chapter one, guess what I do? The secret formula, first thing I do I start with me telling the story about how I learned or earned this concept. It was 11:27 a.m. on a Monday morning, no matter what I told myself, I just couldn't get out of bed. I tell the story about how I learned or earned the secret formula. Then I told them the strategy, then I walk up through the tactics and they share a case study about how the whole thing works. That's chapter one. They go chapter two, what's chapter two, the value ladder. What do I do? I first tell the dentist story of how I learned or earned it. Then I walked through the strategy. I walked through the tactics or a case study, that's chapter two. I go to chapter three, guess how I do it? Boom. How I learned or earned it, teach the strategy, show them the tactics, do a case study. That's book one, book two, book three. That's how this whole process works over and over and over and over and over again. That's my framework for how to teach frameworks. I do it in a book, I do it in a course. I've done it today for crying out loud. I just come in here like, "Hey, guys let me go and show you guys how to build the framework." How many stories have I told you about how I learned or earned these different pieces? The strategies, things like that. That's the principle. So this is where we have to start learning how to do. And that is kind of, I think that's the last thing I want to share. All right. How you guys feeling? Are you excited so far? I want you guys to actually pull up the one pager, scroll up really quick. So this is the one pager we're gonna be giving you guys right now. The guys in the background, if you guys can scroll it up so I can see the very top of the page here, that'd be awesome. Hopefully we get them. There we go. So this is the one pager I'm gonna give you. Now, this one pager just you guys are fully aware in all transparency. This one pager is my framework for how to create a lead magnet. I just taught you the strategy. I've told you is how I learned or earned it. I tell you guys the strategy. This framework is gonna be the tactics. And so what's gonna happen. You're gonna see here's the strategy right here. Here's how you create one pager account and then it's gonna walk you through the tactics. Step number one, who is your dream customer? I taught you the guys the strategy behind that. The tactics you start typing in, your typing what is it gonna be? Step number two, what's the ultimate results. Step number three, what's the core results. Step number four, pick one core result in the three five splints results. Step number five, pick your splinter result. In the seven or six, you're gonna go to one page and actually do it. And I got my second framework down here. This the framework, how to use frameworks? You're gonna fill it out like how did you earn this framework? You're gonna share with people. Explain the strategy, walk through tactics, show the case study. So this one page is going to give you the tactics of how to fulfill on everything we've talked about today. I want to walk through these so you can understand what we did say was strategy, this is tactics. A lot of people confused like what's the response tactics and strategy. Here, I'm helping you cast the vision of like, "Oh, this is what we're doing." And then over here now, now we're getting to work. Now, we're doing the things. Just go back to the very top real quick. The other thing is that every single one page has a video. This video right here is me doing the tactics. You're gonna see me click

Mother's Day is just around the corner and is one of the most celebrated holidays around the world. Today we have a special recurring guest – the Queen of Amazon Marketing, Michelle Barnum Smith. Listen carefully and take notes as Michelle shares tips and tricks to making more profit during this special day. 3 Great Tips for Gifting-Giving Seasons Pick gifting keywords in your niche Put a timeframe on when to start marketing for gifting Know how to create an offer Favorite book: Dotcom Secrets by Russell Brunson https://www.amazon.com/Dotcom-Secrets-Underground-Playbook-Growing/dp/1401960464 Actionable thing Amazon sellers can do today? “Get a Facebook Ads up to date promoting your offer to a niche interest-based audience and just say ”Makes a great gift”. Get help from Michelle to get started for FREE by visiting help.easybot.com and search for “MOTHER”. Helium10 is our favorite tool for Amazon sellers. Use ZonCon10 for 10% off for life!! https://crushtrk.com/?a=1204&c=188&p=r&s1= #easybot #marketingstrategy #marketingtecniques #mothersday #zonconpodcast #amazonfba #amazonseller

Joining Dave this episode is a very dear friend to Dave as well as the ClickFunnels community - Jeff Banek! Jeff is not only a three-time Two Comma Club Award winner, but a recipient of the Two Comma Club X Award as well. If those credentials aren't enough to prove how hardcore he is about funnels, then maybe his ClickFunnels gear logo tattoo is. Dave and Jeff talk about his journey from United States Marine medic to personal trainer to finding DotCom Secrets and ClickFunnels and going all-in learning and perfecting his craft as "The Funnel Doc". Jeff also shares his tried and true advice for avoiding the "shiny opportunities" that keep you from staying focused on the endeavors that will actually allow you to find ultimate growth and fulfillment. Find Jeff on Facebook at: NFTs For Newbies Don't forget to secure your ticket to Funnel Hacking Live 2022! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

When it comes to acquiring lifelong customers, the principles behind becoming the "attractive character" are so important that Russell teaches the "attractive character" in both his Dotcom Secrets and Expert Secrets books. Not only that, Russell practices the very "attractive character" principles he preaches. Dave's here to share his top five tips for becoming that "attractive character" - the kind of authentic person that people can relate to and want to follow. It may require you to step outside your comfort zone, but Dave wants you to remember: "There's no comfort in the growth zone, and there's no growth in the comfort zone." Learn more about the attractive character by picking up the Secrets Trilogy today! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

I read a total of 28 books in 2021 on topics ranging from online marketing, water therapy, and real-life survival stories. I thought I'd share some of my takeaways from these books as I think this is a great exercise to do to reflect over the information we absorb when we read.Links mentioned / resources:Dotcom Secrets book: https://amzn.to/3hNd9e7Wabi Sabi book: https://amzn.to/3Kq52jPBlue Mind book: https://amzn.to/3vPPdyV438 Days book: https://amzn.to/372PXq4Jungle book: https://amzn.to/35XSSQoThe Long Walk book: https://amzn.to/3hPqz9GNaked & Marooned book: https://amzn.to/3Cs5P1eThe 33 book: https://amzn.to/3CwW7dN*Links above are affiliate links

Ths week, I want to talk you through why having an effective working funnel is very important for your business.  What You Will Learn In This Episode: - What a funnel is - What you should be using your funnel for - How long it takes people from the first sign up to a purchase - Should you put your funnels together yourself? - Do you have to put a budget for the funnel upfront and why? Once you get your funnel working, it will transform your business, trust me!  Resources: - Books by Russell Brunson that I recommend: Expert Secrets https://amzn.to/34H2xL0, Traffic Secrets https://amzn.to/3JbkzUH and Dotcom Secrets https://amzn.to/3KXi88P  - Podcasting for Entrepreneurs https://podcasts.apple.com/gb/podcast/podcasting-for-entrepreneurs-with-anna-parker-naples/id1607070862 - The Podcast Community https://www.facebook.com/groups/thepodcastcommunity   - Find me on Facebook: https://www.facebook.com/AnnaParkerNaplesCoach   - Find me on Instagram: https://www.instagram.com/annaparkernaples/    - Find me on LikedIn: https://www.linkedin.com/in/annaparkernaples/

Napoleon Hill said: There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Hey, what's up everybody? This is Russell Brunson, and welcome back to the Marketing Secrets podcast. I'm here today in Mexico preparing for an event tomorrow with the Two Comma Club X Mastermind group, as well as the Inner Circle and the Category Kings. And I'm actually doing a presentation all about personal development and how to literally go and get whatever it is you want in life. And so I've got some thoughts and some ideas I want to share with you guys. So with that said, we'll cue the theme song. When we come back, we're going to be talking about definiteness of purpose. All right. So some of you guys have heard this story in the past, but when I write books, apparently my process, I didn't plan it this way, but I usually write a book and then decide I don't like it and delete it. And then go and do a live event where I teach the entire principles and concepts, and then start over and write the book again. And I keep forgetting this apparently, because you would think that it'd be easier for me just to do a live event, teaching the principles, and then write a book afterwards. But alas, I have forgotten every single time. I've literally done this ... I did it for the Dotcom Secrets book, the Expert Secrets book, and the Traffic Secrets book. And right now I'm doing it with the Secrets of Success book. Whoa, you guys just found out the title. I haven't told anybody publicly yet, so congratulations. You know something nobody else does. And so that's the new book I'm writing. And I wrote it. I wrote about 200 and something pages and realized I didn't like it, and deleted it. And now I'm doing a live event for our Mastermind group. And I was trying to think, How am I going to do this? My Category Kings were asking me and begging me, they're like, You should do it at your penthouse in downtown Boise and teach us for three days there. And I was going to, but I just didn't have the... Anyway, long story. I was like, Well, I'm doing this thing in Mexico. We have everyone coming. This is going to be the best place for me to do it. And so I've been preparing for it, putting it together, and I'm stressing about it and excited about it, and all the things that come with a new presentation and new principles. And I think a lot about this. I study a lot about this. I go deep on this. I think in my own mind I'm trying to always figure out how to be more successful, so I have a lot of stuff here. I feel like a lot of people would be successful, but I've never broken it down in a way that I can share with people. So that's been a hard process. How do you take this thing that you've been, a lot of it subconsciously doing, some are consciously doing for the last 20, 30 years of your life? And how do you put it in a way that people can then take it as a system and use? And that's been my challenge. But I think I got it, I'm really excited. And so tomorrow I'm actually doing a session in the morning. It's about 90 minutes to everybody, that's basically going to be the intro chapter for the new book. But it's something that's, it's powerful. And I can't tell you everything that's happening there, but anyway, I'm really excited for it, I think it's going to change people's lives. That'll be the intro session. Then we break, we got excursions. And we come back eight o'clock at night. And I'm going from eight o'clock until two or three in the morning, teaching the rest of the book. And I'm so excited for it. So someday this book will be there and you guys can read it, and hopefully it's good. If it sucks, then yeah, don't tell me about it because I put so much effort into this thing it's crazy. But as I'm working on this, there's one concept that just keeps driving throughout this book over and over and over again. And it's a principle I learned from Napoleon Hill. And I think a lot of you guys know who Napoleon Hill is. If you don't, he wrote the book Think and Grow Rich, he wrote The Law of Success. He's written a whole bunch of amazing books and magazines, and I've recently acquired most of his life work, original copies and original manuscripts. And it's been one of the cool things ever. And I'm telling you this because, one, it's interesting. In almost everything that Napoleon Hill's written, he has this one thread that weaves throughout all of it, over and over and over again. From every book, every course, every manuscript. Everything I've found that I've acquired, every magazine article, he just keeps coming back to this one thing. And as I've been putting this together, it's initially because I keep coming back to it as well. And I talked about it at Funnel Hacking Live a little bit for those who were there, but the principle is called definiteness of purpose. And it was funny for a while I couldn't remember how to say that word definiteness. It's the hardest word to say, but I've gotten it now. The way I remember it, for those who try to remember it, is definite. Like, I'm definitely going to do it. I'm definiteness. I have definiteness of purpose. And so the point Hill talks about this, if you want something in life, you have to... It's not just like, I have a purpose, but it's like, I have definiteness of purpose. So it's not just like, Oh yeah, I'm hoping to get this thing. It's like, no, no, no. I'm definitely going to get it. Definiteness of purpose. This is the thing. This is where it is. This is how I'm going to get it. And there's a quote from one of his books, he says that there is one quality which one must possess to win, and that is definiteness of purpose. The knowledge one wants and a burning desire to possess it. So that's what definiteness of purpose is. It's all about seeing the thing you want, but more so than just seeing it. Seeing it and then having this burning desire. Like, I have to have that thing at all costs. I'm going for it. I'm looking for it. I'm going to figure it out. I'm going to run towards, I'm going to figure those things out. And then from there, there's a lot more that goes into this, but it's building on the plan and the structure and the strategy and then the tactics and all the stuff to go and get that thing. But it begins with that purpose. If you don't have that definiteness of purpose it's hard. I think a lot of people don't have that. So many people, they don't have a purpose. They're like, I don't know. I'm just here. I don't have a purpose. And I think that God's put desires in all of our hearts that are there to give us that purpose. And so if you haven't found that in your life where you're like, I don't know the purposes I'm doing. Sometimes I think some people think it's like, Oh, I got to be like Russell. I got to figure out what's my mission and who am I going to serve? And that may be it. One thing I talk about during my presentation tomorrow is the purpose is twofold. Sometimes it's like, I need to go and create this purpose, create this movement, create this calling, you're creating something. Other times it's alignment with it. There are so many rock stars on my team who have aligned with my definiteness of purpose, and they're part of it. I couldn't do it without them. And so it's not always, I have to be the one that's creating this whole new thing. Either I'm going to create something or I need to align with somebody who's created. What do I believe in? What's the missions that I have so much belief in, in the mission what they're doing? I want to pursue their goal. I want to pursue their mission with definiteness of purpose. I want to be aligned with them, I want to help them, I want to serve them, I want to be part of the mission. And so I think the big thing is looking for those things. What are the things you're passionate about? If you're not passionate about anything, well, it's time to start dabbling. Dabble in a million different things so you find something that lights a spark and gets you excited, that you can say, This is my thing. I'm going to move forward with definiteness of purpose. I think they're going to create something amazing. I'm going to find someone who already is doing something I believe in. I'm going to align with them, I'm going to serve, I'm going to be part of that. And it could be anything. I know when we first introduced Operation Underground Railroad with the ClickFunnels community back, man, four years ago, now. I had so many people who came back and said, I resonate with this mission. I want to be part of it. And they started weaving into their events and with their products and the things they were doing, because they wanted to be part of that. They wanted to serve these children with definiteness of purpose. That's a purpose I want to be aligned with, I want to work towards. And they didn't create it. I didn't create it. Tim Ballard was the one who was called for that mission. He was the one who had to do it. But all of us have a chance to look at that purpose and say, Okay, I want to align with that. And I have a burning desire to do it. I'm going to do everything in my power to win, to help, to serve, to do that thing. And so in all of us, we have different times in life, but the initial threat is that. And I'm glad he didn't just say, You got to have a purpose. And a lot of times nowadays, people are like, You got to have a why. What's your why? And what Napoleon Hill is saying is so much deeper than that. It's not just a why. It's your purpose, which is bigger. Why is a reason I want something. Which is big, it's important. But you say not just your why, it's your purpose. It's bigger. This is the purpose of me being here, is to go and do this thing, to get, to achieve, to retrieve, to bring back, to save, to fix whatever your purpose is. It's purpose. But not just a purpose. It's like definiteness. I am lasering in on this target. I'm looking at that thing. And I know that's what I need to give. That's the thing I've been called to serve, to achieve, to figure out. And then you start running towards that thing. And so that's one thing I wanted to share. Because again, there's a million things I could share with you from these presentations and this eventual book. But the one thing that's like this thread throughout is really understanding it. What are you moving towards with definiteness of purpose? Not just, What am I wandering? A lot of us are wanderers, we're drifters, we're waiting for something. But I'm looking at, What is the thing I can look at and say that. That is the goal. That's the mission. That's the purpose. And with all my focus, all my energy, I'm moving forward with a definiteness of purpose to accomplish, to do, to go after that thing. If you don't have that thing, I would implore you, I would beg you, I would ask you to go look for that thing and start searching for it. Because the quality of your life, the excitement, the energy, the passion, all the things will increase when you are moving towards something with definiteness of purpose. Too many people live their lives on a couch, watching Netflix. Where I think the good stuff, the stuff you're going to remember, the stuff that people remember you for are these other things. I think sometimes people hear this and they're like, Oh, you're saying I'm not ready, I'm not worthy, I'm not bore. I'm not saying that at all. I think all of you guys right now are good enough. I believe God's proud of you. I believe I'm proud of you. If you don't accomplish anything that doesn't matter to me. But the pursuit of something great will change you and it'll change the people around you. It'll change the people in the wake of the service you're doing. As you move forward with a mission, with something, the wake of people behind you that changes their lives, the wake of contribution is huge. I look at my mission to help entrepreneurs and serve in all these things I've been doing. I've been moving forward with definiteness of purpose, trying to use all my power to create, to do, to serve, to do these kind of things. And the wake behind me is contribution. It's created jobs, it's helped people and their families, it's helped entrepreneurs start their own companies. The wake of contribution when you are moving forward with definiteness of purpose is huge. And so go and create those wakes of contribution. Run, move forward, have some fun, go serve people. Pick a purpose and run towards it. Not because you have to have that for anyone to love you, or to care about you, that you need that to be a better person. That's not the things. It's finding that purpose. And then it'll light you up. It'll change you in a way that nothing else ever could. And so, anyway, there's my call to you. It's time, you guys. Your purpose is out there. Go find it and then pursue it with definiteness. If you do that, not only will it change your life, it will change lives of the people that are in your wake of contribution. So go and do it, have some fun with it. And then wait for me to write this darn book. Hopefully it gets done sooner than later because I want to share it with you guys. I think these principles are good. I'm excited. All right. That's all I got. Thank you so much. Have an amazing day. And let me know if you see this on Instagram or Facebook or anywhere, tag me. Take a picture on your phone and tag me. You upload the picture to Facebook or Instagram, whatever and tag me and tell me, what is your purpose? What are you pursuing with definiteness? And when you do that, I want to hear about it because you guys are the people that are changing the world. And so if I can support you and help in any way, that's my role. That's my job, is to help support the creators, help giving you guys the ability to get your message out to more people, because you are the ones who are changing the world. Thanks so much. And I'll talk to you guys soon. Bye, everybody.

One of the cool "Ah-ha's" I had today, sitting in our 2CCX, Inner Circle, Category Kings mastermind group. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I'm sending you a message from beautiful Mexico. Hey, what's up everybody? So we are here actually at the Two Comma Club X Inner Circle/Category Kings Mastermind group, which is exciting. We're in Mexico, in the past we used to do the big Two Comma Club cruise, but cruises are sketchy now so we decided to run an all exclusive resort. And it's actually really cool because it was interesting, and I don't know, there's a lot of variables so this may not be the only one, but I thought we would get more people to register for the cruise that was even pre... Sorry, pre COVID we did the cruise, we had about the same amount of people in our Mastermind group, and we had X amount of people that signed up for the actual cruise from that pool of people that were eligible to go. And then this year's post COVID so we did it here, and the group of potential people who can come is about the same, but we had three times as many people register for this. And so, I don't know, it could be just COVID and people want to travel and get away. That's definitely a possibility, but I think that more people want to go to an all inclusive resort than a cruise, which is the opposite of what I would've believed and thought, so anyway it's kind of cool. My one fear is on the cruise it was nice because everyone's jammed in this little boat and so more people got out and met, and I'm a little nervous that here people are going to hide in their rooms during the off sessions, but hopefully no. So anyway, I'll report back and let you know more how it's going. But so far we've just finished day number one and it was amazing, it was really, really cool. So I want to share with you guys all just a thought or an aha or a, I don't know, something that hopefully will be helpful for you all. I'm hoping that all of you guys, especially those who are... Obviously we cater towards two types of businesses, there's the expert business and the e-comm business. In fact, it's funny, here at the event it's broken in two groups, like here's our expert group, here's our e-comm group. And Alison Prince teaches a lot of the e-comm stuff, I teach the expert stuff and so it's split down the middle there as well. But we're both trying to do crossover where she's trying to get all the expert people to add physical products to their offers, I'm trying to get the e-comm people to add info products to their offers, so it's a blend back and forth. But the thing I want you guys to understand is just the power of, honestly, a singular framework. Each of you guys who are in a business, you have some type of framework, some kind of process or system or things that you take somebody through to get an end result. And one of my favorite people that I've seen do this is Brooke Castillo. Brooke is amazing entrepreneur, she's got a huge podcast, great podcast, great membership site, great coaching certification program. In fact, all of our one-on-one coaches for our Mastermind groups all come from her program, they're all certified through her. But she basically has created one really, really, really... How many reallys can I give her? 22 reallys. Really good framework, right? And her business is based around, honestly, it's one core framework. And she teaches this framework on her podcast, she talks about it in her emails, everywhere she's talking about this one framework. And then she has a membership site that's $300 a month that then teaches people how to use the framework, like how to use the framework in your life, if you're a coach, how to use it for other people, all sorts of stuff. I think that's $300 a month, and then she has a coaching certification program, it's $18,000 a year, I think, or I believe that's what it is. And there's where she helps you to master the framework where you can start teaching it and helping coach other people, and it's really cool. But that's her basic business, it's she has one framework that she talks about for free everywhere, and she's got a membership site $300 a month where she teaches you in depth how to use the framework and get live coaching from coaching students, stuff like that. And then on top of that she's got the certification where you can master the framework and use it as a tool in your own business. But her whole business, and her business is multiple, multiple eight figures, one of if not the biggest info product business that I'm aware of right now, which is really cool. But anyway, again, we come back and we look at that and look what she's doing and it's insanely successful. And so, as I was thinking about the Mastermind group we're in right now, and if you guys know my business, hopefully you do at this point, I have frameworks. And I don't have one, I have probably because I'm more obsessive compulsive, I don't know, OCD is high with me, but I have a lot of frameworks. And if you read DotCom Secrets, Expert Secrets, Traffic Secrets, those are my core frameworks all laid out. If you've gone through those books you understand my framework of the value ladder, and then my frameworks for each types of funnel inside the value ladder, and my frameworks for my scripts. And if you go to Expert Secrets you learn other frameworks, and you learn frameworks about how to start a movement, you learn frameworks about how to do your sales presentation or your perfect webinar, you learn frameworks on how to close, you learn those ones. And then Traffic Secrets, you learn Dream 100, you learn congregation, you frameworks on how to infiltrate any media platform and on and on. So those are my core marketing frameworks, there's a bunch of them. And there's other ones we teach that aren't necessarily inside the books, but the core ones are there. And so what's cool about it is, if you look at my business, I can go and I can for free teach and talk about any of my frameworks. I've done a hundred podcast interviews about the Dream 100 framework, I've done other ones about value ladder, I've done other ones about just any of the dozens of frameworks I've, not invented, don't know if that's the right word, the ones that we put together. I've done tons of training on every one of those things individually, but they all push back like, 'Hey, if you want to learn this in more detail, go get the books.' Then people read the books and they get all the frameworks, they get a good understanding of them and then from there their entire value ladder. Now, after you made a value ladder, everything else we do is just based on those core frameworks. It's not like I'm teaching more things, honestly, which is kind of cool. It's mastery, it's learning how to actually use these frameworks. And so if you go up our coaching ladder there's One Funnel Away, which is picking very specific... like we're going to show you guys one framework for creating product, one framework for a funnel, very specific type of funnel, one framework for traffic, so it's one framework across each thing. That's the OFA challenges, and then from there we send people up to our Two Comma Club X Coaching Program. And Two Comma Club X Coaching Program then is where we're picking a couple more frameworks. We're going deeper into it where we've got coaches, you've got one-on-one coaches, you've got group coaches, you've got a tribe of people who are working together. You've got all these people and it's really helping you to dial in, perfect this framework. And then after you get done with Two Comma Club X, which people stay in Two Comma Club X Coaching Program until they win a Two Comma Club X Board, they make a million dollars. And then something secret happens, funnel hacking live, nobody knows this except for the Two Comma Club winners. But when you win the Two Comma Club we invite you to a secret luncheon that's only for people who've won the Two Comma Club or above, and at that Two Comma Club luncheon I invite people to join my Inner Circle. And it's funny because a lot of people join the Inner Circle, and we found this especially people who had been in the Two Comma Club X Coaching Program and moved up to the Inner Circle. They're like, "What's the curriculum for Inner Circle?" I'm like, "There's no more curriculum, you guys have gone through these things..." The Inner Circle, then after my Inner Circle we've got our Category Kings, like the different levels here, it's still the same frameworks, we've already learned them. But now inside the Mastermind what's been cool is over the last 10 years I've been teaching this stuff, we've got now thousands, if not hundreds of thousands of people using these frameworks in different places. So the Mastermind now becomes everybody else saying, "Okay, well, yeah, I did a challenge funnel, but this is what I did different. I tweaked this, I added this, I change this." And they're like, "Oh, well, my value ladder looks like this. And, oh, my thing looks like this." And it's everybody taking these core fundamental frameworks that we first laid out and then building on them and adding things, tweaking things, changing things. We had someone today who, same thing, they come through our training but then they figure out this new hook and this new way to do something, and then they built this huge Two Comma Club business doing that. And we had her come and present today and like, "Hey, here's what I'm doing." There's a lot of similarities but it was her twist, her take, and how she took the frameworks and evolved them and developed them further and they had new cool things. And then we have these national meetings where everyone's getting up and they're sharing. And right now there's people all around this resort here in Mexico in little meetup groups. And there's groups like everyone who's doing challenge funnels meet up and they're all sharing best practices. Like, "Oh, we did this and we added this little thing. We added this badge here and increased conversion by this. Oh, and we did this." Everyone's sharing things there. And then there's the high ticket group, and then there's another group, another group. But there's all these groups happening, pop up all around the resort right now of all the people that are in Mastermind groups, all just sharing like, "Hey, I took this core framework, but here's how I tweaked it, here's how I changed it. Here's how I applied it to my business, here's how I applied it to my industry. Here's how I did it." And so it's really fascinating watching it because the evolution of this was not like, "Russell, to go higher ticket you need more frameworks." No, no, it's master, it's application. It's sharing the tweaks, the changes, the evolution of the frameworks amongst those of the people that are out there in the trenches using them. And that's why this has been so fascinating. I wish I could sit in every one of these little breakout groups and just take notes of what everybody else is sharing because there's just so much gold that everybody's dropping. Anyway, I wanted to share that for a couple reasons. Number one, if in you're my value ladder this is where you're going, keep figuring these things out. So having success, get in the coaching program, get to the Two Comma Club, jump in the Inner Circle, and then come to these Masterminds where we can start taking this and network with... I think we have 600 people here on resort with us, which is cool. I think the resort holds 900 people and we've got 600. It's like more than half of the people here are Funnel Hackers, which has got to be awkward for all the people wondering why we have these similar t-shirts on, but that's what we do. And so, be part of that group and then start sharing with each other and it's just so fascinating. Funnel Hacking Live is a version of that, you come to Funnel Hacking Live and it's like all the speakers are people who for the most part grew up in our community, who learned the core frameworks, started using the ClickFunnels software and then they figured out their hooks, their tweaks, their way that they evolved the principles and got them to work for them and for their market. And so it's fun, everyone building upon each other and all off of this one common framework. So again, number one is, if you are in my world this is the path, this is where we're trying to take you. This is the experiences we want you to have with us here in Mexico, do these kind of things. And number two is, for your own business, understanding that's what the value ladder actually looks like, it's not more stuff, more stuff, more stuff. Again, I look at Brooke's business and it's one insanely good framework. And then it's just gone deep, and deep, and deep on that to the point where she's got one of if not the most successful info product businesses in the industry today, from one framework. So I want you guys to understand that because it's powerful, it's cool, it's exciting and hopefully it gets you as excited as well. So, with that said, thanks for listening and hopefully you'll be here with us in Mexico at the next Mastermind in Paradise, which will be coming in about a year from right now. All right, thanks so much and I will talk to you guys soon.

In this episode, Jessie and Angela are talking about Sales Funnels. They tackle what exactly a sales funnel is and how you might use one in your business. They also discuss the difference between a sales funnel and a traditional website. This week's challenge: Look at your current offers and think about what path you'd like your potential customers or clients to take and how you might be able to create a sales funnel for your specific business.Resources mentioned:Geekapalooza, a FREE 4-day event featuring 50+ on-demand expert speakers (including Jessie & Angela!) - Learn a ton, have fun, and empower yourself alongside our community of inspiring women GEEKING OUT & crushing it online! It's happening Oct. 18-21, 2021 and you can register at marketingmomspodcast.com/geekMarketing Moms Book & Balance Bundle now available at marketingmomsbook.comIf you are interested in learning more about sales funnels, Russell Brunson's book Dotcom Secrets is a great resource. You can get it for free (plus the cost of shipping) at marketingmomspodcast.com/dotcomsecretsSupport the show (https://www.patreon.com/marketingmoms )

Today, we'll be responding to a question I got in my DMs, which was: "Hello Cheryl, may I have your advice? I got interested in entrepreneurship about a year ago when I read Russell Brunson's Dotcom Secrets. The strategy and funnel concept made me feel amazed. But after wasting thousands in courses, I found myself becoming a funnel designer but not strategist, and I dont have experience to become a funnel coach. And I dont enjoy being a funnel designer, I designed some funnels for 6,7-fig earners, make only $500, one even took my design and ghosted me. Then I thought if I dont have a killer offer, I shall develop a high income skill to help sell other's killer offers. But not sure if it's the right path, and which skill to pick. I just dont want to waste any more time because im stuck in my current position and really hate myself being that. I have a stable job, but absolutely hate myself with it and want to get rid of it, do something giving freedom and impact to myself and others, just exactly like what you're doing. Thank you for reading it" Specifically, we'll look at: Feeling as if you've wasted money in courses or other programs What to do if you aren't experienced enough to be a coach What to do if you don't have a "killer offer" High-income skills What to do if you have a stable job but you're unhappy with your situation  GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc). For details and to apply: https://forms.gle/j4UBtLdcx2Dntgx97  Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

View the full video here: https://youtu.be/IOb98gC2ZwY

View the full video here:  https://youtu.be/IOb98gC2ZwY 

May Giveaway: DotCom Secrets by Russell Brunson

If you want to build passive income streams, create a thriving community, and grow your podcast, this episode has so many great resources for you.WyattTroy is the founder of DAW Nation, which is a movement that is dedicated to learning electronic music production and music business straight from the producers that are already crushing it in the music industry. Even if you aren't at all interested in music, this episode has something useful for you.DAW Nation is home to the In The DAW series where you can see professional producers breakdown their songs in real-time, as well as the Behind The DAW series where you also learn the emotional, philosophical, and business side of music. If you are ready to start earning money online through your podcast, this episode is full of valuable experiences and resources.Join us as we follow Wyatt's journey starting his podcast, all the way to earning massive (and passive) income from a single digital product which paved the way for him to build the DAW Nation empire.Resources mentioned:WorkflowyDot Com Secrets Russel BrunsonInfluence: The Psychology of PersuasionConnect with Wyatt and DAW nation over on Instagram:https://www.instagram.com/daw_nationWant to talk about your podcast? Connect with K.Lee and Podcast FarmBook a free strategy session to talk about your podcast:Join the podcast farmers FB group and grow your show!Timestamps..[00:53] - Keli's New Year Message[02:18] - Introducing Wyatt Troy. [03:54] - Wyatt's beginning in the industry.[08:35] - Dream 100 strategy.[10:38] - How to grow your audience?[12:05] - What's flow state?[16:08] - How to keep on track with the podcasting process?[20:27] - The benefit of having a digital product.[28:52] - Wyatt's branding organization process.[30:34] - Dotcom Secrets and the concept of funnels.[37:18] - Tips for podcasting on Youtube.[41:19] - How to get a natural and authentic camera presence?[45:47] - Wyatt's current work - beneficial for podcasters and producers.[52:38] - How to get connected with Wyatt?[53:13] - Keli's episode conclusion.

December Giveaway: DotCom Secrets by Russell Brunson

Today on the show Leah and CJ are tackling your questions on Facebook ads! That's right they are fielding exactly what you asked and giving you the best answers they can muster so you can get rolling with better ad strategies and getting your music and merchandise moving! Facebook and other social media advertising done right can take you from floundering uncertainty to a blossoming career under your own personal control. Leah stresses the importance of copywriting, metrics and getting into the nitty gritty of what works and what does not, you need to learn your way around it all if you want to master it. We discuss the evolving algorithms and how best to stay up to date with them, how to balance your advertising strategy between what is happening now and long term goals and which shop platforms are best. Leah also answers questions on location targeting for events, marketing merchandise compared with music, calling it quits on an ad cycle and more! So be sure to join us today on the Savvy Musician Show!   Key Points From This Episode: A special student spotlight message from Mia! A little bit about Instagram ads and how to use them to increase purchases. Staying up to date with the ever-changing Facebook algorithms.  Balancing general, long term ads with specific new content promotion. The importance of copywriting in promoting and selling your products. Why use Shopify instead of Bandcamp. Targeting specific areas and Facebook's location targeting. Should you market your merchandise differently to your music? The different types of ads you can run and which are most effective. The basics of great Instagram ads! How to know when to end your running of a particular ad. Making the most of what you have and getting some skin in the game. And much more!   Tweetables: “hat's most important is that you know and understand your audience and your brand and everything ahead of time.” — @LEAHthemusic [0:05:38]   “That's the kind of stuff that you do in marketing and advertising is you just test this stuff.” — @LEAHthemusic  [0:11:03]   “Some people look at the Image and they don't even read the text. You want to use all those different assets they're giving you to the full potential.” — @LEAHthemusic  [0:14:58]   Links Mentioned in Today's Episode: The Savvy Musician Academy on Facebook — https://www.facebook.com/onlinemusician/ The Superfan System Elite Program — www.callsma.com Leah on Twitter — https://twitter.com/leahthemusic The Office — https://www.imdb.com/title/tt0386676/ Pink Floyd — http://www.pinkfloyd.com DotComSecrets — https://www.dotcomsecrets.com Exactly What to Say — https://amzn.to/2HhCDyO Shopify - https://www.shopify.com/?ref=savvy-musician-academy