Podcasts about sunbelt software

David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode.    David's Bio ★ Branding specialist ★ Rebranding expert. ★ Award-winning package designer ★ Fast Company contributor ★ Slideshare author with over 670,000 views across the globe ★ What does investor and celebrity of Shark Tank, Daymond John, say of David Brier? "David Brier is brilliant with branding." "Cookie cutters are for baking, not branding." That's what David says about branding. David Brier is a branding veteran who for three decades has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. David is also one of the Slideshare rock stars whose insightful and irreverent presentations have been viewed over 670,000 times. David's branding skill has helped the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities. David is the recipient of over 320 industry awards and recognitions. When David is not busy creating award-winning solutions for his clients, he speaks, consults and writes, authoring not only his book, Defying Gravity & Rising Above the Noise, but also his own blog as well as his expert blog for Fast Company which has covered the branding pitfalls of Best Buy, the rebranding of The Gap and the hit TV show, Shark Tank, which Daymond John called, “the best article ever written on Shark Tank." David's book Defying Gravity & Rising Above the Noise recently became available in ePub format which can read on an iPad, or in any browser.   Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

In this episode, I’m really excited to have as my guest, David Brier one of the world's top branding experts. David is a branding veteran who for over three decades has provided branding strategies, brand identities, and package design for startups, retail, technology, and tourism brands. His work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts, and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com, and many regional and local companies as well as several cities. David is also author of the bestseller "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need" which he has called "the branding bible." In our discussion, David and I talked about: A brand is the entire customer's experience and the customer's transformation A brand is also the art of differentiating A brand needs to build an emotional connection with their audience via the brand story Listen to the podcast to learn more. Show Notes and Blog The Podcasts

My guest today wrote THE book on branding. David Brier is an authority on making sure your brand is unmistakable and impossible to be ignored. We get into what a brand really is and what it means. David talks about the importance of crafting a brand story BEFORE you just start marketing and gives us his thoughts on what a logo should mean for an organization plus what companies are doing wrong. What if you could tap into the exact brand strategies that have generated over $1B in sales? (and continue to generate millions in revenue everyday for companies across the globe?) As a brand, you're either understood or misunderstood. There's no in-between. As a brand, your value is obvious or you've lost the sale (often to inferior brands with superior branding). As a brand, your value and relevance are clear or you're being pigeonholed either adding to the noise out there or rising above the noise. The brand strategies David uses eliminate the wasteful tactics, the lost sales, and the confusing messages brands put out every day. The fact is "Great brands are made." And every day, millions (literally) of dollars in revenue are made by clients (from startups to established brands) using the branding and design solutions he creates exclusively and their application of the insights he helps them learn and implement. David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities. David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has called "the branding bible."  CONTACT DAVID: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706 (David's Book) | https://www.risingabovethenoise.com/ (Website )| https://www.linkedin.com/in/davidbrier/ (LinkedIn )| https://www.youtube.com/user/headmusik (YouTube) | https://www.instagram.com/risingabovethenoise/ (Instagram )| https://twitter.com/davidbrier (Twitter)

On this week’s show, I spoke with Chad Loeven, VP Sales and Marketing @ VMRay. Chad has been involved in enterprise security for over 20 years. Prior to VMRay he managed technology alliances at RSA, the security division of EMC. He came on board RSA via their acquisition of Silicium Security where he ran sales and marketing. Prior to Silicium he ran Sunbelt Software’s Advanced Technology Group (ATG), bringing to market the CWSandbox malware analyzer and Sunbelt’s ThreatTrack threat intel feeds. Sunbelt was acquired by GFI, and is now ThreatTrack Security. As president of VMRay Inc. he oversees operations and all sales and marketing activities worldwide outside of Europe.   On the show, we spoke about: His start in the world of enterprise security How he started a company right after university and sold it VMRay’s technological capabilities and the opportunity ahead of them How he build channel partners and the process he used The importance of talking to customers How he differentiates between the signal and the noise when it comes to industry trends   Chad is the smartest person I’ve met when it comes to security. I learned a great deal, I hope that you do well.   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe to iTunes here | Subscribe to Google Play here  

#WomenInLinux CTO Series: Eric Sites, Co-Founder & CTO of Meros. Eric is a veteran CTO with over 20 years of experience in technology. Formerly CTO of ThreatTrack Security, he built large-scale DevOps systems processing petabytes of data daily. As CTO of Sunbelt Software, he and his team created some of the best-known brands in security, including VIPRE, CounterSpy, Ninja Email Security and many more. Previously, he was the CTO for AskSam, where he built the world’s first XML database, and developed a next-generation free-form database for Windows. Eric attended Florida State University, where he majored in computer science and math.LinkedIn: https://www.linkedin.com/in/ericsites

Hosts:Anthony Gartner – @anthonygartner http://anthonygartner.comChristopher Mills – @thechrisamChris Gerling  – @chrisgerlingAndrew Borel –  @andrew_secbit   Guests:Dr. Eric Cole, Ph.D. - @drericcole General topics:Mr. Cole is teaching the upcoming SANS vLive! 501 course which starts on June 22.  You can register for the courseusing this link, and coupon code 501SB to save $500! We discussed VOIP security, or the lack thereof. Signature based security solutions are going the way of the dinosaur, it's all about behavior and dynamic detection, such as heuristics now. How to protect your privacy online:http://twitter.com/ChrisPirillo/status/13881888168   Links:http://www.sans.org/security-training/instructors_upcoming.php?id=34http://www.securityhaven.com/Sunbelt Software Webinar: Thursday, May 27, 2010, 2PM - 3PM EDTQuarterly Briefing: Turn the tables on Bad Guys: Malware Unmasked The cyber threat landscape is constantly changing, and even with the most sophisticated security you’re never completely protected from attacks. As part of our mission to ‘keep the bad guys out’, SunbeltLabs presents in this webinar how we use our own sandbox technology to keep a step ahead. Sunbelt Software’s Lead Security Analyst, Brian Jack and Malware Response Manager, Dodi Glenn will discuss the current threat landscape and dig deeper into some of the most dangerous and complicated threats out there.  During this briefing we will focus on two different types of threats: malicious PDFs and rogue antivirus applications. Learn how to gain an edge when protecting your enterprise. Whether you are dealing with spear phishing or mass attacks, join us to see how to deploy the right tools and learn how to quickly analyze and unmask malware. New threats require new technologies and techniques to protect yourself and your organization.  Sign up now and turn the tables on the bad guys. Chat with us on IRC at irc.freenode.net #securabit

SecuraBit  Episode 56: "Try Harder" - Used with permission Hosts: Anthony Gartner – @anthonygartner http://anthonygartner.com Christopher Mills – @thechrisam Chris Gerling  – @chrisgerling Jason Mueller – @securabit_jay Andrew Borel –  @andrew_secbit Guests: Chris Hadnagy - @humanhacker Operations Manager and involved with www.offensive-security.com www.backtrack-linux.org http://www.social-engineer.org/ General topics: MSFU course Saturday the 8th from 10am to 5pm in Louisville, KY‎ Chris Speaks of a new kernel update released around the day of recording for Backtrack 4 Since you are able to listen to this podcast the DNS Security Update did not affect you SANS Investigative Forensic Toolkit (SIFT) was updated Links: http://www.exploit-db.com/ http://www.offensive-security.com/images/ryu-help-me.png Kid Friendly Podcast http://www.social-engineer.org/framework/Social_Engineering_Framework Free MSFU Course http://www.offensive-security.com/metasploit-unleashed/ SANS SIFT https://computer-forensics2.sans.org/community/siftkit/ Sponsor mention: Sunbelt Software Webinar: Thursday, May 27, 2010, 2PM - 3PM EDT Quarterly Briefing: Turn the tables on Bad Guys: Malware Unmasked The cyber threat landscape is constantly changing, and even with the most sophisticated security you’re never completely protected from attacks. As part of our mission to ‘keep the bad guys out’, SunbeltLabs presents in this webinar how we use our own sandbox technology to keep a step ahead. Sunbelt Software’s Lead Security Analyst, Brian Jack and Malware Response Manager, Dodi Glenn will discuss the current threat landscape and dig deeper into some of the most dangerous and complicated threats out there.  During this briefing we will focus on two different types of threats: malicious PDFs and rogue antivirus applications. Learn how to gain an edge when protecting your enterprise. Whether you are dealing with spear phishing or mass attacks, join us to see how to deploy the right tools and learn how to quickly analyze and unmask malware. New threats require new technologies and techniques to protect yourself and your organization. Sign up now and turn the tables on the bad guys. Chat with us on IRC at irc.freenode.net #securabit

Sponsored by Sunbelt Software!  Creators of the Sunbelt CWSandbox, for all your malware analysis needs!  Visit their website for more details! Hosts: Anthony Gartner – @anthonygartner http://anthonygartner.com Christopher Mills – @thechrisam Chris Gerling  – @chrisgerling Andrew Borel –  @andrew_secbit Missing Hosts: Jason Mueller – @securabit_jay Guests: Joshua Wright - @joswr1ght http://www.willhackforsushi.com/ - Josh talks about the MiFi hack - Bluetooth Hacking - Barcode scanner hacking including the Bluetooth scanner hacks - SANS SEC617 SEC617 Course - 617BIT Discount Code for $500 off the vLive! Course - Upcoming courses taught by Josh Wright http://www.sans.org/security-training/instructors_upcoming.php?id=97 - Pentest summit - Baltimore, MD - Josh will be speaking there.  His talk will be about essential crypto for pentesters.  http://www.sans.org/pen-testing-summit-2010/ General topics: Mcafee Released a failed (fubar) virus definition Discussion thread Gmail authentication code stolen Someone we know was owned Links: http://www.willhackforsushi.com/ SEC617 Course http://www.sans.org/security-training/instructors_upcoming.php?id=97 Bruce Schneier's book list Dark Reading - Taking Penetration Testing In-House Chat with us on IRC at irc.freenode.net #securabit

SecuraBit EP51 - Malware Detection With Sunbelt Software Listen in as we discuss Sunbelt Software's CWSandbox and other products, along with in-depth malware detection and analysis! #BSidesSF - Tuesday/Wednesday, March 2-3, 2010 @ 10am - 5pm #BSidesAustin - Saturday, March 13, 2010 #BSidesBOS - Saturday/Sunday, April 24-25, 2010 Chat with us on IRC at   irc.freenode.net #securabit Hosts: Anthony Gartner – @anthonygartner Christopher Mills – @thechrisam Chris Gerling  – @chrisgerling Jason Mueller – @securabit_jay Andrew Borel –  @andrew_secbit Guests: Brian Jack - Sunbelt Software Chad Loeven - Sunbelt Software Links: http://www.sunbeltsoftware.com/ http://www.sunbeltsoftware.com/Malware-Research-Analysis-Tools/Sunbelt-CWSandbox/ http://www.securitybsides.com/