POPULARITY
Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
This week's Misfit Entrepreneur is David Brier. When CEO Magazine published its article, “Words of Wisdom from the World's Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. But leading the list was David Brier. Grant Cardon calls David, “The Branding Genius.” He has received over 330 international industry recognitions for his work in branding and brand strategy. He's generated over $7 Billion in revenue for his clients which are many of the top brands in the world. He's the author of the massive best-seller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank. And this week he is releasing the follow up, Rich Brand, Poor Brand How to unleash your David in a world of Goliaths. Needless to say, David is THE man when it comes to branding and positioning and I'm excited for him to share his best secrets and principles to help you stand out in your business! www.risingabovethenoise.com/ Show Sponsors: Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive 5 Minute Journal: www.MisfitEntrepreneur.com/Journal
What if you had the most powerful branding secrets at your disposal, gifting you the power to compete against big brands in your business sector? You'd be David in a world of Goliaths, right? Legendary branding expert David Brier joins Brad for a frank and fun discussion on branding and his latest book, Rich Brand Poor Brand. If you think branding is about logo design, guess again. David takes us on a deep dive into the world of branding, the resistance from clients, and the realization that you can't fix a brand if a business owner doesn't fix the "blind spots." As David states "Branding is NOT a band aid." In this episode you will learn: • The hardest part about a Brand Intervention • How Jaguar should have handled their LGBTQ role out • How Branding is about solving internal business problems first • Rock Bands as a metaphor for growing your brand from a "wedding singer" to a "stadium performer" If you are a small business owner, marketer or branding aficionado, THIS is the episode for you! And David and Brad discuss their favorite drummers of all time. ABOUT DAVID BRIER: David Brier started his career in Manhattan working on brands for Estee Lauder, Revlon, Rolling Stone Magazine, Jim Henson, and others. Since generating over $9.8 billion for global, regional and local brands including worldwide nonprofits and even cities, he's earned the nickname “The Brandfather" and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. David is the author of several bestselling books including Brand Intervention with a foreword by Daymond John of ABCs Shark Tank. While Brand Intervention focused on building a brand from the ground up, his follow up book, Rich Brand Poor Brand, focuses on How to Unleash Your David in a World of Goliaths by creating the kind of culture that can sustain and maintain your brand for years to come. The foreword is written by Claude Silver of VaynerX, Gary Vaynerchuk's agency. The book is based on a confidential internal memo from Nike that listed out their qualities of the kind of culture they needed to build their empire. It came down to 20 distinct traits any business can master with insights from Warren Buffett, Steve Jobs, Jason Feifer of Entrepreneur magazine, Sara Blakely, Brené Brown, Billy Joel, Kevin Hart, Marie Forleo, and Gary Vaynerchuk. Daymond John calls Rich Brand Poor Brand, “Genius.” Website: www.risingabovethenoise.com/ HOST OF AWAKENED NATION: Brad Szollose.
In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise
Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he's brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding." Author of the book Brand Intervention, the title says it all. He's not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. An artist and designer at heart, David's been in the branding biz for over 40 years and shares his wisdom and insights in this episode. He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different! Here's just a sample of some of the topics we cover: The importance of thinking BIG! The only thing week worse than weak coffee is weak branding The role of storytelling in branding Why it's important to own the revolution you are bringing into the world Why we should think about branding like a blind date Why “good karma” not enough? The reason he has an allergic reaction to cliches His story about custom-designed sneakers that got the attention of Gary Vaynerchuk David's website: https://www.risingabovethenoise.com/ Book: brandinterventionbook.com/buy-brand-intervention Social media: LinkedIn: https://www.linkedin.com/in/davidbrier/ YouTube: youtube.com/user/headmusik Links and Resources 15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good” Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on November 9, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices
David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc., Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. In this episode… Branding involves more than simply developing a clever name and eye-catching packaging to drive repeat sales. You must generate loyalty through post-purchase efforts and differentiate yourself from the competition. Yet 95% of brands ignore post-sale branding, blending in with the millions of other brands in their category. How can you rise above the noise to assert your dominance in the market? Branding interventionist David Brier urges brands not to be tentative in their efforts. Instead, communicate your values, mission, and personality with a sense of conviction and be bold in your endeavors. To differentiate yourself authentically, evaluate your competitors, look ahead into the future, and pivot based on the insights you've gathered. When it comes to generating lifetime value, you must provide customers with compelling reasons to engage with your brand post-sale. Rather than spamming them with countless emails promoting similar products, reimagine how your brand can function in consumers' lives beyond the initial purchase. On this episode of the Up Arrow Podcast, David Brier, the President and Creative Director of DBD International, Ltd., joins William Harris to reveal revolutionary brand-building strategies. David shares when you should consider a brand intervention, how to develop a recognizable brand, and how to obtain buy-in from senior executives.
David Brier is a branding and rebranding rebel... keynote speaker... and the bestselling author “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need”Here's where to find more:https://www.risingabovethenoise.comhttps://www.linkedin.com/in/davidbrierhttps://twitter.com/davidbrierhttps://www.instagram.com/risingabovethenoisehttps://www.facebook.com/risingabovethenoisehttps://www.youtube.com/c/Risingabovethenoise___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself
Join us as we explore the intricate world of branding with the visionary David Brier. Back in 2022 I sat down with the branding expert himself! He is recognized as the world's greatest branding expert by CEO Magazine, David's insights have captivated industry titans such as Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, and Richard Branson. David Brier: The Master of Branding: A respected Fast Company expert blogger, David's influence extends through Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider.Awarded the prestigious Presidential Ambassador for Global Entrepreneurship medallion by Shark Tank star Daymond John.With over 330 international recognitions, David stands as an industry veteran in branding, rebrands, design, and brand strategy. Brand Intervention - Redefining Branding: Author of "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need."Endorsed by Daymond John, the book claims the #1 spot on Amazon and is featured in the Netflix bestseller alongside Steve Jobs and Richard Branson on Innovation. Behind the Genius: As the creative director of DBD International, David's firm crafts thought-leading brands for a diverse clientele in the USA and internationally.His expertise spans appealing to new audiences, redefining brand misconceptions, correcting brand definitions due to cultural and technological changes, disrupting existing categories, and capitalizing on emerging trends. Acclaim for David Brier: Grant Cardone, NY Times Bestselling Author, and #1 Sales Expert, lauds David as a "branding genius." Resolving Brand Confusion: David's viral video, "What is Branding?" has amassed millions of views worldwide, offering clarity to companies navigating the complexities of branding. Personal Connection: Based in the Midwest, David and his wife find joy in cooking, crafting excellent espresso beverages, and indulging in handmade artisan chocolates.A Brooklyn, NY native, David's love for jazz aligns with his commitment to helping businesses disrupt and conquer complacent business categories. Join us for an enlightening exploration of branding secrets with David Brier, a true genius whose expertise has left an indelible mark on the industry. For more insights and inspiration, visit DavidBrier.com. This amazing episode was edited and mixed by our amazing team member Jacob Brusseau! www.linkedin.com › in › jacob-brusseau Jacob Brusseau - Music Composer/Audio Engineer ... - LinkedIn
David Brier and Robert chat about the power of a personal brand. Why do most businesses get branding wrong? How are you unique, what makes you different? Why should people care? The marketplace is so crappy and full of NOISE and most businesses just keep adding more distractions rather than rising above it with a BRAND.David Brier is the bestselling author of Brand Intervention and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. He's received over 320 international awards, including the Presidential Ambassador for Global Entrepreneurship medallion. David's rebrands have generated over $7 billion worldwide. https://www.risingabovethenoise.comhttps://www.linkedin.com/in/davidbrierhttps://twitter.com/davidbrierhttps://www.instagram.com/risingabovethenoise/https://www.facebook.com/risingabovethenoise/https://www.youtube.com/c/Risingabovethenoise
We visit a conversation with David Brier who talks the power of ingenuity, why "different" is overused, and how to set yourself apart from the competition in a meaningful way. All that and more with Google's #1 rebranding expert as we talk all things brand. Check out David's book, Brand Intervention, available on Amazon, and be sure to join 7,500+ other business owners on his mailing list. Sign up at: https://www.risingabovethenoise.com/ This episode is sponsored by Equity Business Solutions, LLC. Want an expert to help you with the financials for your business? Go to EquityBusinessSolutionsllc.com to find out more. Enjoy this episode? Be sure you're subscribed and following the podcast as we bring you our weekly episodes. And don't forget, you can always support the podcast at our Patreon via Patreon.com/GoodAdvice. Want to advertise on the show? Reach out at blake@goodadvicecoaching.com. Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation.
There are new brands coming up every day but not all of them stay relevant in the long run. What makes a brand relevant in the crowded market? We discuss the importance of branding and the steps to build one in today's discussion with David Brier, the slayer of the mundane. Join now to dive into the world of branding and uncover the keys to building impactful brands in today's fast-paced world. [00:34] - About David Brier David is the slayer of the mundane. He is the Chief Gravity Defyer of DVD International. He is an author of a book titled, “Brand Intervention.” David is also the recipient of the Presidential Ambassador for Global Entrepreneurship. He has been recognized,felicitated and awarded several times. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
Most companies think that branding is about marketing, advertising, and messaging. It's not. Jane interviews David Brier on how he became Google's #1-ranked rebranding expert and why purpose driven business are more impactful than profit driven business. David is the founder and CEO of DBD International, Ltd, which is a consultancy that builds brands for clients around the world. Over the course of his career, David has built brands that have helped clients generate well in excess of $3 billion in sales. As well the author of the #1 Amazon bestseller, “BRAND INTERVENTION” responsible for $7 billion in sales. ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he's brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding." Author of the book Brand Intervention, the title says it all. He's not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. An artist and designer at heart, David's been in the branding biz for over 40 years and shares his wisdom and insights in this episode. He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different! Here's just a sample of some of the topics we cover: The importance of thinking BIG! The only thing week worse than weak coffee is weak branding The role of storytelling in branding Why it's important to own the revolution you are bringing into the world Why we should think about branding like a blind date Why “good karma” not enough? The reason he has an allergic reaction to cliches His story about custom-designed sneakers that got the attention of Gary Vaynerchuk David's website: https://www.risingabovethenoise.com/ Book: brandinterventionbook.com/buy-brand-intervention Social media: LinkedIn: https://www.linkedin.com/in/davidbrier/ YouTube: youtube.com/user/headmusik Links and Resources 15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good” Support the show (https://www.patreon.com/bePatron?u=23010497) Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, I interview David Brier, Google's number one rebranding expert and author of the bestselling book, Brand Intervention.Throughout the interview, David and I dive deep into what branding truly means and how to differentiate yourself from the competition.Here are the timestamps…0:00 Intro0:51 David beyond his bio3:09 Attention span8:03 Being different10:52 Relationship with Damon John17:19 Don't be humble in your zone of genius20:58 Entitlement epidemic27:21 Being sharp & slicing onions with your branding29:38 Top brand that's crushing it today34:42 The 66% rule44:47 Why committees don't work48:26 Weak branding52:04 Being uncomfortable with complacencyCONNECT WITH ME HERE: FacebookInstagramLinkedInTwitterTikTokYouTubeSUBSCRIBE TO THE PODCAST HERE:Apple PodcastsSpotifyYouTubeCONNECT WITH DAVID BRIER HERE: FacebookInstagramLinkedInTwitterTikTokYouTube
Social media is a very useful tool for attracting your ideal audience and networking, but so many entrepreneurs aren't using it in the right way and leveraging its power for good. Today's guest is here to tell us everything we are doing wrong with social media. David Brier has been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank's Daymond John, and “a branding genius” by Grant Cardone. David is the recipient of over 330 international awards in design and branding, and he is also the author of the “branding bible,” his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.” In this episode, David is candid about his thoughts regarding current social media trends, why you should stop being an echo chamber of someone else, and why so many entrepreneurs are focusing on the wrong metrics. David and Tony share how to build authentic relationships and build a network, and why you should stop giving your energy to people on social media that aren't paying attention to you. With so much noise out there on social media, in this episode, you will get the truth about how you should be using it to build your brand and legacy. Key highlights: Why David believes people don't need to be motivated David's thoughts on current social media trends How not to become an echo chamber of someone else on social media The difference between fame and legacy and why so many entrepreneurs are focusing on the wrong metrics Why you should put positive energy out there and acknowledge people's positive efforts How Tony built online businesses just by answering people's questions Why you should stop giving energy to people that aren't paying attention to you If you want to connect with someone you look up to, build relationship capital first, and don't ask for something first Who is doing things right on social media and what are they doing? Why you should be focusing on making reels What leveraging really means For resources and links mentioned in this episode, visit: 365driven.com/episode266
David Brier is the Founder and CEO of DBD International, Ltd., a branding consultancy that helps build brands for clients worldwide, no matter your size, location, or industry. He is a branding expert and the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc, Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. In this episode: Customers buy transformations — products or services that make things simpler, better, easier, tastier, smaller, or bigger. How can you use your company's unique story as a selling point to differentiate itself from competitors? How can your brand add value for customers? The most essential factor in building your brand is the experience people have with your product or service — the actual differentiator of using it, interacting with it, and the transformation it helps bring about. With a wealth of branding experience behind him, David Brier's advice is to start by focusing on customers' problems and needs. He helps companies create a unique brand that relates and interacts better with customers. Customers look for brands that fill the gap between where they are and where they want to be — they are looking for a solution. Once you can do that for them, your business will grow. In this episode of the Systems Simplified podcast, Adi Klevit interviews David Brier, Founder and CEO of DBD International, Ltd., about his system for creating a differentiated brand. David also talks about his book, explains what branding means, and discusses how companies can become extraordinary and differentiate themselves from competitors.
We have all been in a room where we felt ourselves shrink and not own our space, but shrinking ourselves and diminishing our unique power is not going to lead to greatness. Today's guest is passionate about empowering others to be the catalyst for their greatness and stop apologizing for being themselves. David Brier is a branding and rebranding expert with 320 international awards in design and branding. He has been featured in Adweek, Fast Company, Forbes, Huffington Post, Entrepreneur, Thrive Global, NY Times, and numerous blogs and podcasts around the world. David is Google's number 1 ranked rebranding expert, a keynote speaker, and best-selling author of Brand Intervention: 33 Steps to Transform The Brand You Have into the Brand You Need.David has been called a branding genius by Grant Cardone, and he is here to shatter the idea of imposter syndrome and empower us all.In this episode, David emphasizes that we are all creators and need to own our own abilities and the impact we can have on others. He offers advice on how to exude confidence and overcome obstacles that may be overwhelming. David believes that shyness is overrated and humility is B.S. Tune in to hear how to own the brand that is you.Key highlights:Introduction to David BrierBackstory of his childhood growing up in Brooklyn, NYAlison's mission to make people aware and present in the nowDon't apologize for being greatWe have all been in a room where we shrankThe moment David realized his own magicThe catalyst for your greatness isn't out there, it is YOUDavid's thoughts on imposter syndromeIf you encounter something and feel overwhelmed by it, go bigger, take it head onWe are known by the size of the problems that we solveHow to immediately solve an argument: space, ownership, and accountabilityYour greatest ability is the power to walk out the doorThe importance of giving to othersChanging the goal post isn't the problem, it's not recognizing when to change itShyness is overrated and humility is B.S.How to reach out to DavidConnect with David:Website: Risingabovethenoise.comTwitter: @DavidBrierInstagram: @risingabovethenoiseLinkedin: David BrierYouTube: David BrierConnect with Alison:Instagram: @alisonanswers | @lagercounselingWebsite: LagerCounseling.comYouTube: Alison AnswersFacebook: Alison Lager Lcsw Casac
Defeat the Chaos is a show for all small business owners and aspiring entrepreneurs. Julie and Corey hit on the struggles and advantages of being an entrepreneur, and how to differentiate yourself from everyone else. In this episode, Julie and Corey talk about the importance of differentiation, and what that means for entrepreneurs and small business owners. David Brier is a Bestselling author of Brand Intervention and Google's #1 ranked rebranding expert, David Brier's four decades of expertise have received over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion generating well over $6 billion in sales and revenue for his clients around the world. The show wraps up with current events, news headlines that Julie and Corey love, and answering listener questions.
Hello and welcome to your number one podcast station. I am your host, Grant McGaugh. Host of the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow! It's an honor for us to tell the story of a recipient of over 320 international awards on design and branding, David Brier has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google's #1 ranked rebranding expert, David's 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate. In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a Foreword written by Shark Tank star and CEO of FUBU Daymond John.Applauded by the likes of NY Times bestselling author of “Pitch Anything” and multimillion-dollar dealmaker Oren Klaff, David is called “a branding genius” by billionaire Grant Cardone and Shark Tank's Daymond John calls him “brilliant with branding.”Claude Silver (Chief Heart Officer at VaynerMedia, Gary Vaynerchuk's agency) wrote of his bestselling book, “This is not only an outstanding book on branding but is an excellent example of branding, design, and content I keep in my office. I only wish I had this book at the beginning of my career.”David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.When you have a goal to become a Design Expert you must learn how you are perceived by others. Focusing on your brand message will help you to gain trust and cooperation with your team of high-performing executives. Let's Welcome David Brier to the Follow The Brand Podcast
In this podcast episode, I speak with David Brier (Google's #1 Rebranding Expert and Author of Amazon's Branding Bestseller “BRAND INTERVENTION”) about leadership and branding. He shares his journey to where he is today and gives us some insight as to what branding truly is, and why we get it wrong. He also shares his tips to getting your branding right, how to not be ordinary in 2022, and why getting help in this area is a wise investment. He gives advice on how not to waste your time and ensuring you are poised to take your brand to the next level, why you need to be know for the right singular word, and so much more. To get in contact with David Brier or get into his branding masterclass go to https://risingabovethenoise.com To order Brand Intervention go here: https://www.amazon.com/dp/0999529714/ref=tsm_1_fb_lk --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
David Brier, Google's #1 Rebranding Expert and Bestselling Author of Brand Intervention, joins the show to share his journey from defiant baby to top rebranding expert featured in Fast Company, Forbes, Adweek, and Inc. Hear the best time to rebrand, how to find your best differentiator, whether to change your logo, how to keep the optimism, and David turning into the Duluth Trading guy. Connect with David at RisingAboveTheNoise.com and LinkedIn
Welcome to the 13th episode of the Disruptors Network podcast. David Brier is a native New Yorker and Google's #1 ranked rebranding expert, David's 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate. David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a foreword written by Shark Tank star and CEO of FUBU Daymond John. We discuss branding, differentiation, and more!
Welcome to the 51st episode of the Give A Heck Podcast! Join Dwight Heck and his guest, David Brier, as they go down on the concepts and stories that show what real power branding holds to any business. How people see you as a business boils down to more than just the images and design they see and associate with you. There's a saying, "everything that you choose to do reflects your values." For David, this adage proves true even to business and branding. In this episode, David talks humor about why he thinks most digital courses today are generally flim-flam, his book Brand Intervention, how his curriculum helps generate millions of dollars in revenue, and the reason why the electronic age needs to take branding seriously. If he's to give one nugget of advice to anyone, "don't put shit off." In this episode, you'll learn: · Queens and Brooklyn: Cultural Sponge · Why should the electronic age take branding more seriously? · David Brier – most digital courses you see are pure BS. · What is in David's '33 Steps To Transform A Brand?' · The power of branding to people who know how to give… · And much more! ~ About David Brier: A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. ~ You can find David Brier on… LinkedIn: https://www.linkedin.com/in/davidbrier/ Facebook: https://www.facebook.com/david.brier.3 Instagram: https://www.instagram.com/risingabovethenoise/ Connect with Dwight Heck! Website: https://giveaheck.com/ LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/?originalSubdomain=ca Instagram: https://www.instagram.com/give.a.heck/ Facebook:https://www.facebook.com/dwight.heck Youtube: https://www.youtube.com/channel/UCF0i
My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands.David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, which was presented to him by Shark Tank star and NY Times bestseller Daymond John.He's also an award-winning veteran and recipient of over 330 international industry recognitions in branding, rebrands, design and brand strategy.And as if that's not impressive enough, David is a best-selling author and his newest book “Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need" is an Amazon best-seller and regarded as THE “branding bible”.I invited David to be a guest on my show to talk about how brands can rise above the noise and gain the attention of their audience. I wanted to know why certain brands take off when others are left in the dust. And I was curious to learn about his YouTube series called “One Minute Wednesday”
Highlights: [8:30] Despise laziness [20:33] Your natural genius [29:14] Branding your best self Meet David Brier: David is the recipient of over 320 international awards on design and branding, And he has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google's #1 ranked rebranding expert, David's 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate. In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with Foreword written by Shark Tank star Daymond John. and CEO of FUBU Claude Silver (Chief Heart Officer at VaynerMedia, Gary Vaynerchuk's agency) wrote, “This is not only an outstanding book on branding but is an excellent example of branding, design, and content. I keep it in my office and I only wish I had this book at the beginning of my career.” David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts around the world. What I love about David is that he is an expert not only in branding but on the human condition. He understands what makes us tick, what motivates us, what engages us. He has his finger on the pulse not only of why we do what we do... but what why we are who we are. His expertise is fundamental for any real success in life. Whether you are building a business, working on improving your relationships, or wanting to manifest your dreams and goals, understanding yourself and human nature is at the very heart of being able to create the life of your dreams. And today we will be not only exploring a little bit of David's personal journey but discussing some of the secrets he's learned along the way. Will this episode help you improve your brand, absolutely, but more than that, if you apply some of the tips David shares, it will improve every area of your life. Connect with David: https://twitter.com/davidbrier?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://www.linkedin.com/in/davidbrier/ https://www.risingabovethenoise.com/ https://linktr.ee/davidbrier ... If you're interested in learning more about challenges and how you can use them to maximize your reach, increase your impact and grow your coaching business just click here : http://mychallengecreator.com/
In addition to writing the new “branding bible” and Amazon bestseller, "Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need", David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation. David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube. In Today's Episode, Oren and David talk about how Branding, as it's practiced today, is based on a lie killing daily deals, negotiations, and partnerships at an alarming rate. Make sure you don't miss this one!
Brand Intervention David Brier, RisingAbovetheNoise.com – The Sharkpreneur podcast with Seth Greene Episode 668 David Brier David Brier is the Bestselling author of Brand Intervention and Google's #1 ranked rebranding expert, David Brier's four decades of expertise have received over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion. Listen to this illuminating Sharkpreneur episode with David Brier about his book, Brand Intervention. Here are some of the beneficial topics covered on this week's show: ● Why brand's need an intervention to outsell their competitors with inferior products. ● How branding is something that not enough entrepreneurs understand. ● How branding is defined as the art of differentiation. ● Why you will either add to the noise that is out there or rise above it. ● How so much of marketing and branding is a lie, you can't just follow a formula. Connect with David: Guest Contact Info Twitter @davidbrier Instagram @risingabovethenoise Facebook facebook.com/risingabovethenoise LinkedIn linkedin.com/in/davidbrier Links Mentioned: risingabovethenoise.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Bulletproof Cashflow: Multifamily & Apartment Investing for Financial Freedom
David knows that you and your brand are a revolution waiting to happen. Through his company, DBD International, he and his team build the tools to get your brand seen, heard, and positioned for success. He is the bestselling author of the best selling book "Brand Intervention" and Google's #1 ranked rebranding expert building brands with over four decades of expertise. He has not only has received over 320 international awards, he also has the rare honor of being presented the "Presidential Ambassador for Global Entrepreneurship" medallion He was called “brilliant” by Shark Tank's Daymond John and “a branding genius” by Grant Cardone. Additionally, he has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous other publications.
This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereA Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John.An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.In addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation.David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube.As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to◦ Appeal to a new audience◦ Redefine brand misconceptions due to being pigeon-holed◦ Correct brand definition due to cultural and technological changes◦ Disrupt an existing category or convention◦ Capitalize on emerging trends.Website: https://www.risingabovethenoise.comTwitter: https://twitter.com/davidbrier Facebook: https://www.facebook.com/risingabovethenoiseYoutube: https://www.youtube.com/user/headmusik This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com
David Brier is the CEO/Founder of DBD International and the recipient of the Presidential Ambassador for Global Entrepreneurship medallion. He is also the author of Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need. His work has been featured in Forbes, The New York Times, ADWEEK, The Huffington Post and Business Insider. On this episode, we discuss how most organizations get their branding wrong, what he'd say if he could mentor his younger self, and what he means when he says he's the "slayer of the mundane" and a "liberator of awesome". He also shares the rules that people let get in the way of their brand success and how you can avoid them.
In this episode of the Tales from the PROS, I talk with David Brier, Google’s #1 ranked rebranding expert. He has four decades of branding expertise working with companies of all sizes — from startups to global enterprises. He is also a keynote speaker and the bestselling author of his #1 Amazon book called “BRAND INTERVENTION.” David has won over 330 international design awards and been named the Presidential Ambassador for Global Entrepreneurship. He has also received recognition from some of the world’s top names in the business, such as Daymond John from Shark Tank and Grant Cardone. He is nicknamed the “Brandfather.” In this episode, David shares some crucial insights on branding and marketing. I hope you enjoy it! Don’t Miss: 1. David’s experience with his first client - 09:15 2. Advice to business owners and leaders on branding - 17:32 3. What is brand storytelling and how powerful it is in the branding world - 30:44 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Questions Asked: 1. Can you tell us a little bit about the story of how you got to where you are today? 2. In your experience, what are some of the branding problems you see businesses of all sizes face? 3. When you are consulting with small businesses, startups, and innovators, what are some of the most important pieces of advice you give them to create a brand and have an emotional connection with their customers? 4. How do you redefine and improve a company’s current brand problem and identify if they even have a brand? 5. In your eyes, what is brand storytelling, and how powerful is it to be included in a brand and marketing strategy? 6. What is the future of branding in our global economy? Follow David Brier https://twitter.com/davidbrier https://www.linkedin.com/today/author/davidbrier Follow Me and Subscribe: https://linktr.ee/mgeorgiou22
Our guest today is David Brier an international award-winning on design and branding. He has won over 320 awards and a rare distinction of being presented as the Presidential Ambassador for Global Entrepreneurship medallion. He's a 1 google branding expert who's been featured on ADWEEK, Forbes, Thriving global, and more. He's also a #1 Amazon bestselling author “BRAND INTERVENTION.” From this episode, you'll discover how to really stand out from the noise on social media platforms. Wipe out the anonymity in whatever industry that you're in. Learn how to be better. Stop fighting a losing battle and face your branding, marketing, and sales head-on with the same old tactics. Connect with David: https://www.RisingAboveTheNoise.com https://www.linkedin.com/in/davidbrier/ Key takeaways Create an emotional connection with your audience through your brand Tell a story that gets into your audience's mind and make them feel something. Marketing before social media/internet and how it's currently. What's changed and what's remained the same. Cohesively work your branding, marketing, and sales together as a small entrepreneur. Know what products and services that you're really good at marketing Fulfilling a fundamental purpose that makes your audience care
Transforming Your Brand - with Bestselling Author & Branding Expert, David Brierhttps://www.risingabovethenoise.com/David is a Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post and Business Insider.David is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller, Daymond John.An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.DAYMOND JOHN, NETFLIX, #1 ON AMAZONIn addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation.David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube.As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to◦ Appeal to a new audience◦ Redefine brand misconceptions due to being pigeon-holed◦ Correct brand definition due to cultural and technological changes◦ Disrupt an existing category or convention◦ Capitalize on emerging trends.“DAVID BRIER IS A BRANDING GENIUS.”GRANT CARDONE, NY TIMES BESTSELLING AUTHOR, AND #1 SALES EXPERTANNIHILATING BRAND CONFUSIONTo answer the growing confusion companies and organizations were facing on the subject of branding, David wrote, narrated, and directed the viral video entitled, “What is Branding?” (which has garnered millions of views worldwide to date).David lives and works with his wife in the Midwest, loves cooking, enjoys making excellent espresso beverages, avidly seeks out handmade artisan chocolates, occasionally misses his native home of Brooklyn, NY, and is happiest listening to a brilliantly performed jazz solo while helping businesses successfully disrupt and conquer some complacent business category.
Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he’s brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding."Author of the book Brand Intervention, the title says it all. He’s not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd. An artist and designer at heart, David’s been in the branding biz for over 40 years and shares his wisdom and insights in this episode.He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different!Here's just a sample of some of the topics we cover:The importance of thinking BIG!The only thing week worse than weak coffee is weak brandingThe role of storytelling in brandingWhy it's important to own the revolution you are bringing into the worldWhy we should think about branding like a blind dateWhy “good karma” not enough?The reason he has an allergic reaction to clichesHis story about custom-designed sneakers that got the attention of Gary VaynerchukDavid's website: https://www.risingabovethenoise.com/Book: brandinterventionbook.com/buy-brand-interventionSocial media:LinkedIn: https://www.linkedin.com/in/davidbrier/YouTube: youtube.com/user/headmusikSupport the show (https://www.patreon.com/bePatron?u=23010497)
With over 6,500 branding books on the market, how do you identify what truly works and which tactics are merely a waste of time? Branding is the key to scaling a business regardless of whether you’re B2B or B2C because at the end of the day, it’s about talking to another human. A 40-year veteran of branding, David Brier, walks us through his process for achieving differentiation, the brands that have successfully stood out and those who have failed, his perspective on growing beyond your network, and so much more. Transform your startup from the mundane into awesome by tuning in to this episode. Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need by David Brier (https://amzn.to/36jZwi2) Rising Above The Noise Website (https://www.risingabovethenoise.com/) We’ll be talking about: 40 years of helping businesses be bold and stand out [02:18] Branding as the art of differentiation [06:47] Why you need to get your branding right [13:06] The process for getting companies to identify what makes them different [17:21] The greatest brands are built on a set of values [22:54] Don’t think of it as B2B, think of it as human to human [27:11] The difference between Microsoft and Apple [30:17] Complacency and stagnancy will kill your business [35:42] It’s not a matter of everyone knowing you, but the right people knowing you [37:01] A book as a powerful tool for scaling [45:35] David’s book and masterclass [47:19] The one thing that David recommends [49:31] About Our Guest: A branding veteran with 40 years of experience in strategy, brand identity, and package design, best-selling author David Brier is the epitome of the no bullshit marketer. His book, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need, has been labelled “the branding bible”. Passionately advocating differentiation over the mundane, David has been responsible for building the brands of well-known companies such as the New York City Ballet, Revlon, Legacy Chocolates, The New York Times magazine and many others. You can connect with David on LinkedIn or Instagram. Get inside tips on branding and business growth with David’s One-Minute Wednesdays on YouTube. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
This next guest knows a thing or two about branding and why shouldn't he, he's the recipient of over 320 international awards on design and branding. David Brier is the branding and rebranding expert, a keynote speaker, and bestselling author of #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.” David has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion, Google's #1 ranked rebranding expert, bringing over 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate, his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts around the world, and he's my UNFTLRD guest in this episode.
In this episode, I’m really excited to have as my guest, David Brier one of the world's top branding experts. David is a branding veteran who for over three decades has provided branding strategies, brand identities, and package design for startups, retail, technology, and tourism brands. His work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts, and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com, and many regional and local companies as well as several cities. David is also author of the bestseller "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need" which he has called "the branding bible." In our discussion, David and I talked about: A brand is the entire customer's experience and the customer's transformation A brand is also the art of differentiating A brand needs to build an emotional connection with their audience via the brand story Listen to the podcast to learn more. Show Notes and Blog The Podcasts
Premiering tomorrow at 8:00 am Eastern on my Screw the Naysayers YouTube Channel and on the Screw the Naysayers Podcast! I’m joined by Branding genius David Brier. We talk branding, but David also went deep on the importance of us being human's first. We've seen the funny side of David. Tune in to take a peak into his kind soul! Subscribe to my YouTube channel and be sure not to miss new premieres https://www.youtube.com/channel/UClMAFSvihsdBYk5OSG4SY8A/?sub_confirmation=1 This episode is part of our mini-series on Screw the Naysayers that features returning guests who focus specifically on providing practical advice and tips to help us navigate challenging times and position ourselves for future success. As the recipient of over 300 industry awards, David is the Creative Director of DBD International, and to use his words, his job is to help brands defy gravity and rise above the noise. A branding veteran for over three decades,David’s work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., and numerous other publications. David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. David and I spoke on episode 112 of Screw the Naysayers and the episode was titled "Brands Built On Values Have Room To Pivot".
In these challenging times, there are two options. You can freeze in fear, and do nothing, or you can take action. David Brier is all about taking action. He's a branding expert and Creative Director of DBD International, as well as the author of Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need, a book that was lauded by the likes of Daymond John and Grant Cardone. He also has a huge social media presence, and is well known for his One-Minute Wednesday videos which range from inspirational to hard-hitting, and even downright hilarious – look up his Valentine's Day Slow Jam video to see what I mean. In this interview interview, ECRM's Joseph Tarnowski and Dave discuss how brands can take action and differentiate themselves in this tough environment, so that they set themselves up for success in the new normal that we will all be a part of once the pandemic passes. He drops a lot of great nuggets in this one, and I'm sure you're going to get a ton out of it. https://www.risingabovethenoise.com/
My guest today wrote THE book on branding. David Brier is an authority on making sure your brand is unmistakable and impossible to be ignored. We get into what a brand really is and what it means. David talks about the importance of crafting a brand story BEFORE you just start marketing and gives us his thoughts on what a logo should mean for an organization plus what companies are doing wrong. What if you could tap into the exact brand strategies that have generated over $1B in sales? (and continue to generate millions in revenue everyday for companies across the globe?) As a brand, you're either understood or misunderstood. There's no in-between. As a brand, your value is obvious or you've lost the sale (often to inferior brands with superior branding). As a brand, your value and relevance are clear or you're being pigeonholed either adding to the noise out there or rising above the noise. The brand strategies David uses eliminate the wasteful tactics, the lost sales, and the confusing messages brands put out every day. The fact is "Great brands are made." And every day, millions (literally) of dollars in revenue are made by clients (from startups to established brands) using the branding and design solutions he creates exclusively and their application of the insights he helps them learn and implement. David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. He has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities. David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has called "the branding bible." CONTACT DAVID: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706 (David's Book) | https://www.risingabovethenoise.com/ (Website )| https://www.linkedin.com/in/davidbrier/ (LinkedIn )| https://www.youtube.com/user/headmusik (YouTube) | https://www.instagram.com/risingabovethenoise/ (Instagram )| https://twitter.com/davidbrier (Twitter)
David Brier is Google’s #1 Rebranding expert, he’s the Slayer of the Mundane, the Liberator of Awesome, the Author of Amazon’s Branding Bestseller “BRAND INTERVENTION” responsible for nearly $2B in sales, and is this week’s guest on American Real TV. In this episode, we sit down for an in-depth conversation about branding, and how he applies his brand intervention techniques to his clients and their business.SHOW NOTES:- David’s 40 years in the branding space.- The rebranding mindset.- Having site of the bigger picture when working with his clients.- How many people are actually making a difference in the world?- Davi’d concept of humility; derived from lowly, unworthy, dirt.- The difference between empathy and sympathy.- David’s book; Brand Intervention: 33 Steps To Transform The Brand You Have Into The Brand You Need.- Entitlement.- David’s introduction to art and his early career.- The importance of color.- Brands and icons.- “Neither coffee nor branding work when diluted.”- The rebrand and the honest assessment.- Why, how and what void are you filling; and what dots are we connecting.- American Real’s brand example.- How David created his own brand.- Budgeting the rebrand.- David’s failures.- The value of LinkedIn.- David the coach; from macro to micro.- David Brier’s legacy.- David’s website: risingabovethenoise.com- Buy the Book: https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1584893125&sr=8-1- Roger L. Brooks is the founder and host of American Real. Get his latest book, "The Power of being Rich: 10 Essential Steps to Manifest What You Already Have" by clicking on this link: https://amzn.to/2TN0sFrDo you need a hand sorting through some uncertainty? Are you craving some accountability in your life? If you answered yes, book a call on Roger's calendar to see if he can help: https://calendly.com/americanreal/20minSubscribe to our YouTube Channel: http://bit.ly/2zVQDLOAMERICAN REALWebsite: https://americanreal.tviTunes: https://apple.co/2yPeU4AFacebook: https://facebook.com/americanrealtv/Instagram: https://www.instagram.com/AmericanRealTVTwitter: https://twitter.com/rogerbrooks/LinkedIn: https://www.linkedin.com/in/rogerlbrooks/YouTube: http://www.youtube.com/c/AmericanReal
Making Elephants Fly | Conversations with High Octane Leaders, Dreamers, & Creatives
On this episode of Making Elephants Fly, Terry sits with David Brier. Even if you've never heard of him, you've seen his work. The biggest names in business and entrepreneurship are shouting his praises. David’s been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John and “a branding genius” by Mr. 10X, Grant Cardone. If that weren’t enough, David’s the recipient of over 320 international awards on design and branding, and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. As the #1 rebranding expert on Google who’s been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, and the New York Times, David is also the author of his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need,” with the forward written by Daymond John. Join David and Terry as they talk about what makes a compelling brand and how to leverage storytelling to get, and keep the attention of those that most need what you have to offer. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount.
David Brier has been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John and “a branding genius” by Mr. 10X, Grant Cardone. He's the recipient of over 320 international awards on design and branding and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. David has been featured in all of the major magazines and media, during the course of his career. He is also the author of his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need."
What is branding and why does it matter? In today’s episode, we hope to give you the answer to this question as we discuss branding and ways to rise above the noise with David Brier, an award-winning veteran in branding, rebrands, design, and brand strategy. A Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion. David also wrote the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU. Episode Highlights: ● Do You Have the Attention Span of a Goldfish? (5:50) ● Four Crucial Words: The Art of Differentiation (11:08) ● Successful Differentiation Strategies (18:44) ● Branding Lessons from Steve Jobs (21:35) ● Key People in David’s Personal Growth (29:58) ● David’s Unique Book and Video Recommendation (38:37) AND MUCH MORE! Resources Mentioned In This Episode: ● Know more about David by visiting his website: risingabovethenoise.com ● Connect with David: ○ Facebook ○ Twitter ○ LinkedIn ○ Instagram ○ YouTube ● Grab David’s book on everything about branding: Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need ● Get inside tips on branding and business growth every Wednesday through David’s One-Minute Wednesdays Show ● Entrepreneurs/Influencers mentioned: ○ Seth Godin ○ Simon Sinek ○ Daymond John ○ Gary Vaynerchuk ○ Claude Silver ● We all need a little encouragement now and then. Check out this video entitled A Pep Talk from Kid President to You ● Check out David’s unique book recommendations: Kid President's Guide to Being Awesome by Robby Novak Quotes: “When there are a lot of opinions on any particular topic, there’s always a fundamental thing that somehow has gotten missed or buried.” “We are all asked to pay attention to one thing or another.” “As people who decide to back something up, we need to be able to differentiate.” “The ones that do it well, they don’t think their brand is just their product or service.” “You’ve got to find in what way do you impact life, in what way do you make things different.” “The great brands will rarely or minimally use clichés.” “He (Steve Jobs) never forgot humanity.” “The biggest problem of so many people in life, business, or in any aspect is they take stuff way too seriously.” Ways to Subscribe to The Top One Percent: Apple Podcast Stitcher PlayerFM Podtail
Humanizing Leadership- Conversations for the Next Generation
David's been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank's Daymond John and “a branding genius” by Mr. 10X, Grant Cardone.If that weren't enough, David's the recipient of over 320 international awards on design and branding, and has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. As the #1 rebranding expert on Google who's been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, and the New York Times, David is also the author of his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need,”You can find him all over social as well through his website: https://www.risingabovethenoise.com/LinkedIn: /www.linkedin.com/in/davidbrier/Youtube: https://www.youtube.com/channel/UCl6DrYi16lKnodCDCdDfdKg
What do Klaude Silver of VaynerMedia, Daymond John of Shark Tank fame, and Mr. 10x Grant Cardone all have in common? They all call David Brier the genius of branding. David is the author of Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need -- a best-seller that has directly led to over $1 billion in increased sales. If you are looking for a one-hour crash course on branding, differentiation, and insight -- this is the episode for you.Check out David's book on Amazon, and be sure to follow David on LinkedIn and on his website, https://www.RisingAboveTheNoise.com.
Welcome to another episode of the #FlipMyFunnel podcast. Today, we sit down with author and speaker David Brier. David is an expert on branding, and he wrote a best-selling book entitled Brand Intervention, which talks about 33 steps to transform the brand you have into the brand you need. As marketers, we all have these thoughts around branding, such as “Why is this brand trying that method? Is it working?” Or, “Why exactly is that brand better?” But most of us don't take the time to really understand it. David takes the time. Besides branding, we're also going to jump into Alexa, because David's one of the very few people who's been putting a lot of content on Alexa. Gain access to David's FREE eBook “The Lucky Brand” endorsed by INC magazine here.
As the secret weapon to CEOs, founders and startups, David’s 4 decades of branding expertise are highly sought after by companies of all sizes and every industry demanding a competitive edge in today’s business landscape. In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with Foreword written by Shark Tank star and CEO of FUBU Daymond John. David’s been called “the 007 of Branding,” slayer of the mundane, liberator of awesome, and crusher of mediocrity. David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world. Website: https://www.RisingAboveTheNoise.com --- Send in a voice message: https://anchor.fm/elizabeth-lim/message
The recipient of over 320 international awards on design and branding, David Brier has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. As the secret weapon to CEOs, Founders and Startups, David’s nearly 4 decades of branding expertise are highly sought after by companies of all sizes and every industry that demands a competitive edge in today’s business landscape. In addition to being a Branding and Rebranding Expert and Keynote Speaker, David is the Bestselling Author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with Foreword written by Shark Tank star and CEO of FUBU, Daymond John. David’s been called “the 007 of Branding,” Slayer of the Mundane, Liberator of Awesome, and Crusher of Mediocrity. David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts around the world. His videos on branding and innovation have been viewed over a 3/4-of-a-million times. Website: https://www.RisingAboveTheNoise.com https://www.linkedin.com/in/davidbrier/ https://www.instagram.com/risingabovethenoise/ https://www.youtube.com/user/headmusik https://www.facebook.com/risingabovethenoise/
What if you could tap into brand strategies that have generated over $1B in sales and continue to generate millions in revenue every day for companies across the globe? Well, the guys have brought you the man that can do it! David Brier is world renown for his brand strategies that eliminate the wasteful tactics, the lost sales, and the confusing messages brands put out every day. This is why Daymond John from FUBU and the hit TV show, SHARK TANK says, "David Brier is brilliant with branding" and why #1 sales expert and NY Times bestseller Grant Cardone says. "David Brier is a branding genius who will revolutionize the way you do branding." David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. He is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has called "the branding bible." This episode is a MUST as David reveals many secrets to branding success and doesn’t hold back when trading barbs with the guys! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/biz-with-beard/message
Like it or not, your customer's experience is your brand. How do you make your branding win in the long term? To find the answers, we spoke with David Brier, Chief Gravity Defyer at DBD International, a branding consultancy and agency. He's the author of Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need.
Somebody pinch me. In the last two months I’ve gone deep into the world of brand marketing with Seth Godin, Philip Stutts and now David Brier. As the recipient of over 300 industry awards, David Brier is the Creative Director of DBD International, and to use his words, his job is to help brands defy gravity and rise above the noise. A branding veteran for over three decades, David has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work has been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. David is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. Grant Cardone says "David Brier is a branding genius who will revolutionize the way you do branding." I agree. This episode is packed full of wisdom and practical tips. You can reach David at: Website: https://www.risingabovethenoise.com/ LinkedIn: https://www.linkedin.com/in/davidbrier/ Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.Email- tim@screwthenaysayers.com Facebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/ Screw The Naysayers- www.screwthenaysayers.com Full episode at:iTunes: https://apple.co/2LkWSPV Screw the Naysayers Episode Page: https://screwthenaysayers.com/david-Brier Google Play Music: https://bit.ly/2NBgqMv Spotify: https://spoti.fi/2MF5T6g Stitcher: https://bit.ly/2uYCsRC Podbean: https://screwthenaysayers.podbean.com/e/112-David-Brier/
In the second half of our conversation with author David Brier, we learn the three questions every brand should be able to answer: 1. Who are your prospective customers? 2. What are their values and priorities? 3. Who are we and how are we an extension of those values? David also tells the story of how he helped a 70+ year-old organization refresh their brand identity and become incredibly relevant to today's generation,
Brand guru David Brier joins us to discuss how nonprofits can drive deeper loyalty with their donors. David is a speaker and the author of "33 Steps to Transform the Brand You Have into the Brand You Need." Many nonprofits don't think of themselves as brands -- which David argues is a huge missed opportunity. In this discussion, David shares his thoughts on: - the tactics legacy brands use to keep their fans - how to move beyond a transactional relationship with donors - the biggest brand mistakes and pitfalls that your nonprofit should avoid. This is part one of a two-part series.
How to Transform your Brand In this episode David Brier answers the following questions on branding. Download, listen and share. What is Branding? How do one differentiate their commodity form others selling same product? What are other ways one can differentiate? Can quality packaging be more important than the quality of product in branding? Qualities of a sustainable Brand How’s banding relevant to start ups. The importance of Branding Startups When should you rebrand? How to separate your personal brand from the company’s brand? How to resurrect a dying brand? Branding beyond visuals, what to know and do? About Branding Intervention Resources: Brand Intervention Branding Beyond Visuals Business Networking Made Easy Rebrand: The Ultimate Guide to Personal Branding Books by Bernard Kelvin Clive
David Brier comes on the podcast to talk about how to turn the brand you have into the brand you need! Tune in for a few tips and tricks, extreme New York energy, and insights about the upcoming GLIN2 conference!
David Brier is a branding and rebranding expert, a bestselling author, a native New Yorker, a rebel, and a specialist in turning easy-to-miss brands into brands and movements that customers CANNOT ignore. He's also buddies with Daymond John from Shark Tank who also wrote the Foreword to David's bestseller on branding, Brand Intervention. Sales expert and NY Times bestselling author Grant Cardone also calls David "a branding genius." During our interview we discuss: - David shares the #1 strategy he uses to get high-end clients for his consulting business including exact examples. - Then David dives into exactly how brands can differentiate themselves from the market, as a way to stand out from the crowd. - David gives examples of why different is better than better when it comes to branding. - Then we discuss the importance of creating your brand story and how that can be a big differentiator particularly with "commoditize" products/services. - David shares his favorite growth tool/software. - Last but not least he shares one of his favorite books. David's website: www.risingabovethenoise.com Get a copy of Brand Intervention on Amazon
This week on the Creative South Podcast, I’m talking with designer and author of “Brand Intervention,” David Brier. David and I chat about studying under Ed Benguiat and working for Herb Lubalin and the level of crafter he learned from them, how he defines brand and how he simplifies the concept of brand, helping clients take ownership of and tell their stories, and more.
In this episode I discuss branding with David Brier, the award-winning creative director and brand expert who wrote the book Brand Intervention. In this interview, Davis shares his no-bs, no-fluff principles about what it takes to differentiate and build a strong brand, and how to get someone like Shark Tank's Daymond John to write the foreword to your book. Filled with great wisdom, timeless great learnings and stories for all brand builders out there. Connect with David - www.risingabovethenoise.com Or look him up on LinkedIn, Twitter or YouTube. Connect with Tobias - www.wonderagency.com or tobiasdahlberg.com The interview starts at 1:53 Music: Joakim Karud - Mondays
“Rules enable one to follow, Knowledge Enables One to Lead” -David Brier David Brier is nothing short of a branding genius! He is a Fast Company expert blogger, the recipient of the Presidential Ambassador for Global Entrepreneurship (Presented by Shark Tank’s Daymond John), and he has been featured in numerous articles in publications such as Forbes, ADWEEK, Huffington Post, Business Insider and more. He is an award-winning veteran with over 330 international industry recognitions in branding, rebranding, design, and brand strategy. He has worked with global brands, startups, regional brands, and even cities. He is also the author of the new Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, with a foreword written by Daymond John of Shark Tank and FUBU. In this interview we cover: What branding is How to approach branding Good branding vs bad branding The ins and outs of personal branding Brand building +Much More Enjoy! View full post at: www.iamdrcole.com/DavidB
Episode 244. Aired on Wednesday, February 14, 2018. Want to dive DEEP with David Brier on Wednesday and talk about Branding? David has been on the show many times and recently released his first book, Brand Intervention. I have always gotten a ton out of our conversations. I have been able to have takeaways from each of these conversations that I have been able to implement in my business strategy and design strategy. He has helped me in how I talk to clients. This book features 33 steps to Transform a brand from the brand you Have to the brand you Need. It is written for entrepreneurs and designers. Follow David: Website: http://www.RisingAboveTheNoise.com Link to buy the Brand Intervention hardcover on Amazon: http://a.co/fBHNqrv YouTube: https://www.youtube.com/user/headmusik Instagram: risingabovethenoise For full show notes go to: https://rechargingyou.com/2018/02/11/david-brier-brand-intervention/ Find more great episodes at www.rechargingyou.com . Connect on Instagram & Twitter: @designrecharge . Or email me at diane [at] rechargingyou.com . Become a part of the Design Recharge Family and get access to the interviews each week. Sign up at http://www.rechargingyou.com
David Brier, Author of the Best Selling book: Brand Intervention, 33 Steps To Transform The Brand You Have Into The Brand You Need, joins Tom La Vecchia on the New Theory Podcast.
What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention. To listen to this episode and more visit: logogeek.uk/podcast To learn more about David visit: risingabovethenoise.com Thank you to FreshBooks who have sponsored this podcast. For a free 30 day trial, just visit freshbooks.com/logogeek