Cryptonized!

Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost.  BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate.  So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people.  And it's literally like a handful, 14 investors and they're playing a different game.  Everybody Wants to Rule the World will help you: Understand the power of Data-Driven Digital Networks and how they have driven the most successful companies of our time. Learn how extreme consolidation is changing the global business landscape and what this means for businesses of all types and sizes in terms of understanding where you fit in the value chain. Advocate for smart regulations that enable free and fair markets while balancing innovation with anti-trust Gain insights into what innovative companies are doing right now to position themselves in this new reality. Take your business from status quo to market leader. Ray's book:  https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants    BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. ---------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results.  BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us  If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com  

Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market.  Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University's Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes' Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit HTTP://www.dorieclark.com/thelonggame. --------------------------------  

Today's guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today's winner takes all market by building categories and thinking differently. On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site! ----------------------- Want to learn more?  Contact HTTP://www.fanaticsmedia.com     

Learning how to Listen to data  (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics    BIO      Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what's important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers.   Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand.  BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor's Degree from Adelphi University, completed ECornell's Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com 

Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for  4. How to make it successful      BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage.   Contact Victoria at @GoVictoriaK and www.victoriouspr.com  --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com   

Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding.  BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management.   Take the Quiz  https://sixpointcreative.com/digitalbrandbuild/   Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103   -------------------- Work with Fanatics Media www.fanaticsmedia.com 

Are press releases cool again? How do create press releases that work How journalists decide on stories  Why headlines matter  Why a quote can save you    BIO 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic.

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.   How do you create the right copy?  How I develop the expertise?  Where do I find good copywriters?  How do I know I hired a good copywriter?  Little hacks and tricks you need to know  BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com 

This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack.    BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business.   Learn more www.fanaticsmedia.com 

Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all.   BIO:  Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all. Schedule a call: calendly.com/zeze-beamcity/convo. Reach him at @beamcityinc ------------------- Reach Mark Fidelman @markfidelman  www.fanaticsmedia.com 

Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse.  Learn the 4 components in developing this model.   BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book). Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem  How to reach Steven: @stevenvbe  ------------------ Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC 

Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads  Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC   

Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon.  Funnel Hacks Setting up your own Funnel Step by Step Build your own Amazon Business BIO Peter is an Amazon sales professional  Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it. In reality, intense proximity limits creativity. We need to create distance from challenges in order to see the best way forward. There are three areas where you’ll find the Proximity Paradox affecting business: the way people work together, the processes you use to push work through your organization, and where your company fits in your industry. BIO Kiirsten May is the co-owner of UpHouse, a marketing agency in Canada. She and her business partner, Alex Varricchio, started UpHouse in 2017 with the mission to help in-house marketers create stronger brands and smarter marketing plans. Their team has won Telly Awards, Atomics Awards and has been recognized as one of Canada’s top 50 most creative agencies. Kiirsten and Alex believe diversity of thought, opinions and people make for better ideas and more resilient business. They wrote a book on this topic. It’s called the The Proximity Paradox. It’s a marketing book filled with practical and impractical ideas to kickstart your creativity. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

You've heard of influencer marketing and you've heard of paid ads, but what happens when you combine the two?    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Still believe FB ads is one of the biggest opportunities for digital brand builders   FINAL QUESTION 2. Who is the most influential person in marketing today? I'm going to say someone very little known outside of fitness: Andy Frisella Bio Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, there he built ads for more than 200 companies and acquired top level know how on online advertising strategies. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC 

Ever wonder why some people are unemployment proof and others can't find a job for years? Learn what Michelle Olivier recommends you do to remain desired in the marketplace.    How to Reach Michelle Website: www.oandhconsulting.com BIO Michele Olivier offers a unique perspective on career development and job searching, with an impressive record of accomplishment on both sides of the desk. She combines over 20 years of experience in HR and recruitment with certifications in career guidance and counseling, and she knows how to meet the needs of both applicants and organizations when it comes to matching talented people with top jobs. The scope of Michele’s experience spans multiple industries, every career level, and organizations of all sizes. Through this, she has honed a no-nonsense approach when it comes to communicating with clients about the realities of the job market and how to stay competitive. She has even developed and implemented curricula to help both job seekers find work and employers identify talent, which was rolled out internationally and recognized by the British Parliament for excellence. As Principal Consultant with O&H Consulting, Michele and her colleagues channel their expertise into customized resume and career coaching support that helps clients soar above the crowd.   Host Mark Fidelman @markfidelman www.fanaticsmedia.com  ---- Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Listen as Lloyd and I discuss "How to Grow Your High Ticket Business Without the Uncertainty & Cost of Facebook Ads". There's a lot to learn here, so be prepared to take notes    How to reach Lloyd  W W W . A T T R A C T A N D S C A L E . C O M BIO  Lloyd Yip is the founder of Attract & Scale who helps coaches, consultants and other online entrepreneurs selling high ticket offers scale their business massively by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or super annoying, time-consuming lead generating tactics. This way, they can create impact, generate wealth, and achieve the life of their dreams. Lloyd is a digital nomad, originally from Canada, but currently residing in Brazil.   Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Learn what Doug does to increase sales through sales optimization, quizzes and other tips and tricks.    How to Reach Doug https://twitter.com/dougbrown123456 Business Success Factors - www.businesssuccessfactors.com BIO Doug C. Brown is a highly acclaimed Sales Revenue Growth Expert and international bestselling author. He has coached, consulted, and advised thousands of people in business as well as companies including Enterprise-Rent Car, Nationwide, Intuit, Proctor and Gamble, CBS television, and others. He has collected an impressive amount of experience throughout his life in different fields, especially sales. During this period, he created over 35 companies. Doug served as an independent President of Sales and Training for Tony Robbins, Chet Holmes, Russ Whitney, and others. He has generated over $500 million in sales; his last client made $3 million in 5 weeks. His most outstanding professional achievement is increasing the company's close rate by 862% and their revenue growth by 116% in four months. Doug is a 12-year veteran of the US Army and a proud father of two wonderful daughters. His mission is to help companies grow their sales revenue and to have better performing sales teams. Additionally, he instructs B2B coaches and consultants on how to build a more profitable business. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869  

David Brier and I discuss how to lift your brand to Rockstar status. So grab your best air guitar and play along with us as we explore the mystical world of branding. Another, can't miss this episode.    David's Bio ★ Branding specialist ★ Rebranding expert. ★ Award-winning package designer ★ Fast Company contributor ★ Slideshare author with over 670,000 views across the globe ★ What does investor and celebrity of Shark Tank, Daymond John, say of David Brier? "David Brier is brilliant with branding." "Cookie cutters are for baking, not branding." That's what David says about branding. David Brier is a branding veteran who for three decades has provided branding strategies, brand identities and package design for startups, retail, technology and tourism brands. His work has been featured in Ad Age, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. David is also one of the Slideshare rock stars whose insightful and irreverent presentations have been viewed over 670,000 times. David's branding skill has helped the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, KnowBe4.com and many regional and local companies as well as several cities. David is the recipient of over 320 industry awards and recognitions. When David is not busy creating award-winning solutions for his clients, he speaks, consults and writes, authoring not only his book, Defying Gravity & Rising Above the Noise, but also his own blog as well as his expert blog for Fast Company which has covered the branding pitfalls of Best Buy, the rebranding of The Gap and the hit TV show, Shark Tank, which Daymond John called, “the best article ever written on Shark Tank." David's book Defying Gravity & Rising Above the Noise recently became available in ePub format which can read on an iPad, or in any browser.   Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Raj Goodman Anand and I discuss how to optimally coach your team to success. This is an important interview for all business owners and team leaders. BIO Raj Goodman Anand is the founder of Goodman Lantern, a team of native English content writing services that help businesses sell better and grow faster. An engineer by profession, he has founded three startups, raised capital, and taken one venture from zero to acquisition. He has not only had a flourishing career within startups but also with large and mid-sized organisations, working on launching startups or new products within them. Products he has built have made companies an income in excess of £45m. Raj has also won BusinessWeek’s Europe’s Young Entrepreneur (2007) and has been named one of Revolution Magazine’s 50 Most Influential People in Digital (2009). He has spoken at various venues including the Foreign & Commonwealth Office, British Library, and several universities including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer.

Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both.  BIO Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing CONNECT WITH TOM  Tom@InterviewValet.com  InterviewValet.com  269-217-6690  in/ThomasMSchwab  @Interviewvalet  @TMSchwab  /ThomasSchwab  tom.schwab87 Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Think Different? What does that mean? How does it help me run a successful marketing campaign? What are the steps to thinking differently than anyone else? I brought on Nir Bashan to help me understand the concepts in his new book.    Get Nir's book https://www.amazon.com/Creator-Mindset-Secrets-Innovation-Sustainability/dp/1260460010#:~:text=The%20Creator%20Mindset%3A%2092%20Tools,9781260460018%3A%20Amazon.com%3A%20Books BIO Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively. 

You've just kicked off a business and no one knows about your brand/product. What do you do? PR expert Tracy Lamourie explains how to get media attention quickly.   BIO Tracy Lamourie,a high profile international award-winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women's Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses.   HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com 

Can you really turn your customers into people that will market your business? Oli Bridge shows us how to get it done.      Key takeaway or call to action  www.bonjoro.com free 14 day trial. Or our video playbook, with tons of neat ways anyone can use personal videos to get results, www.bonjoro.com/videofunnelplaybook   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend https://www.copy.ai/ - very new but making some waves. One of those tools you think won't work, but it's pretty darn good already. Will only get better.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hiten Shah probably is in terms of his continuing overall impact on how startups market themselves. But For my money, Dave Gerhardt or Rand Fishkin are the best in SaaS right now. BIO Oli is the CMO at Bonjoro, an app for sending personalized videos to convert and support your customers. He joined Bonjoro in 2016, and has helped build Bonjoro into one of Australia’s fastest growing startups, with over 50,000 customers using the tool today.

Aren't promotional products Marketing from a bygone era? No says, Swire Ho, this is how you use them to drive revenue and retention in 2021    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Live streaming of business related content on LinkedIn   FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk. People love to watch his presentation, he knows how to create market interests. He even create memes that people would share like crazy about this companies. BIO Born and raised in Hong Kong, Swire migrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman  Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC  Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Want a simple to use B2B sales outreach formula that is guaranteed to change your business? Every sales rep should be doing this. Come find out what it is.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend SIMPLERO - the all in one platform to send emails, create products and host online content. https://simplero.com/?ref=8501-Dolores-Hirschmann   FINAL QUESTION 2. Who is the most influential person in marketing today? Mmmm so many....Stu McLaren is one.   Key takeaway or call to action  The TED Way to Raise Visibility & Get More Clients eBook https://www.we.mastersinclarity.com/standout-podcast   BIO   Dolores Hirschmann is an internationally recognized strategist, coach, speaker, and founder of Masters in Clarity, a strategy and coaching company that helps clients clarify their message and implement virtual business growth systems. Dolores has been a remote employee and virtual business owner for over 20 years. As a former TEDx organizer, Dolores understands how to help experts, authors, consultants, coaches, doctors and other service business owners position themselves as thought leaders in their field and scale their business.     Want to discuss your video or eCommerce program with Mark? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456  

Joining me today is Roy Harmon and we're going to talk about how to do inbound marketing, really, really well and we've got a great guest today who is going to talk about behavioral targeting during the customer journey. I mean this is advanced stuff, but it's important stuff. It's going to help you if you especially got an e commerce program, or you got any kind of program that requires traffic sent to your website... Key Takeaway: My free sales funnel template (https://advertoscope.com/marketing-sales-funnel-templates/)  Bio I'm the CEO of Raindance and Advertoscope, where I help startups and entrepreneurs acquire more customers and increase sales velocity through inbound marketing and digital advertising.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend HubSpot   FINAL QUESTION 2. Who is the most influential person in marketing today? Chris Walker   Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman 

How do you create a repeatable, sustainable word of mouth marketing program? It's not as hard as you think. Join Monique Idemudia and I as we discuss how companies can roll out a program that generates testimonials, reviews and of course word of mouth marketing.     FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend My top 3: ActiveCampaign for marketing automation, Hootsuite for social media marketing, Trello for project management   FINAL QUESTION 2. Who is the most influential person in marketing today? Hard to pick only one... Gary Vaynerchuck, Neil Patel, Brian Dean, Ann Handley, Seth Godin Monique's BIO I am the founder of Dragon Digital Marketing, a digital marketing agency for small businesses based in St. Petersburg, Florida and passionate about inspiring small business owners to build an online presence and grow their business with the power of great digital marketing. I am an execution-driven consultant and can provide value on topics like small business marketing and entrepreneurship.   Host Mark Fidelman @markfidelman www.fanaticsmedia.com 

Ethan Decker gets deep with data to uncover opportunities that brands ignore or don't understand. Join me as I explore the scientific laws of buyers and brands for growth and sales.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Exploding Topics. Pretty cool way to see small but exploding trends.   FINAL QUESTION 2. Who is the most influential person in marketing today? Hands down it's Sundar Pichai. He makes the rules we all play by.   GUEST BIO  Ethan Decker, PhD, is president of Applied Brand Science. Ethan unearths and distills the science and research on marketing and human behavior to increase the effectiveness of his clients’ advertising and branding efforts. He spent a dozen years leading strategy and research at some of the world’s best agencies, such as 72 and Sunny and Crispin Porter Bogusky. He’s worked on some of the world’s biggest brands, including Kellogg’s, Gillette, Duracell, Pepsi, Domino’s, and Hotels.com. In a past career, he was an ecologist who studied urban ecosystems. But now he is pioneering the field of brand science to help companies that want to embrace a more effective approach to advertising and brand growth.   My Twitter Handle @Markfidelman  My Website www.fanaticsmedia.com 

You've heard of the 4 hour work week. Meet the 4 figure an hour consulting business. Can you really charge $1000+ an hour for consulting? Absolutely, learn how to launch and market yourself in this deep dive podcast.  Contact Sebastien: www.linkedin.com/in/sebastiennunez BIO:  Sébastien Roger de Nuñez has an obsession with supporting visionary 6-fig coaches & experts to create even bigger impact. He’s helped many experts multiply their monthly revenue and grow their clients’ base. He’s the co-founder of the Thought Leadership Academy, speaks 12 languages, and 4-time TEDx speaker. His first TEDx has reached over 275,000 views. He is also the host of Nuggets of Wisdom Podcast. His clients have included international companies (REMAX), founders of fastest growing Inc. 5000 companies and Forbes-featured thought leaders. He’s been invited to many international entrepreneur conferences (DNX, Nomad Cruise), and coached dozens of speakers for their major talks and two full TEDx-editions.   Host: Mark Fidelman www.fanaticsmedia.com 

Why start a podcast? Because if you do it right you can increase brand recognition and drive sales. I met with Roger Nairn and we discuss his 6 step process to achieving podcast success.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Podcasting   FINAL QUESTION 2. Who is the most influential person in marketing today? Scott Galloway   Key takeaway Free webinar ("10 Reasons Why Brands Are Embracing Podcasts") HTTP://www.JARaudio.com/webinar     Roger Nairn Bio Please limit it to 200 words or less. It will be read during podcast Roger Nairn is the Co-Founder and CEO of JAR Audio - one of the world's largest podcast production agencies, specializing in producing podcasts for brands. Drawing on 2 decades as a client leader in the advertising and design world, Roger has experience managing client relationships and building brands for world-famous agencies DDB and Cossette. His clients have included Netflix, Expedia, Lululemon, Walmart, Nordstrom, Lamborghini, Cineplex, Four Seasons plus more.

Every once in a while I come across some unique marketing hacks that are too good not to share. This is one of them. Learn how to create 4-minute podcast episodes to drive new engagement, subscribers, and ultimately sales.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Castbox for Marketing Podcasts   FINAL QUESTION 2. Who is the most influential person in marketing today? YouTube Channel TikTok Facebook Page   Guest BIO Sam graduated UCLA in Mechanical Engineering and quickly realized that he had a burning desire to tell the stories of the most inspirational individuals around him. Armed with a microphone, he ventures to delve deeply into the life stories of entrepreneurs and understand why they chose this difficult and unpredictable path. Some of the founders he has interviewed include the founders of American Apparel, Soylent, Masterclass, Bulletproof, and Eaze HOST: Mark Fidelman @markfidelman HTTP://www.fanaticsmedia.com 

Join Dylan and I as we discuss beyond the basics of direct response advertising and go deep into how to do it well.      FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I recommend NOT trying to find the greatest newest bestest latest tech. Stick with the basics and focus hard on being the best there. So for me, I recommend Facebook and Google Ads. Don't get fancy.   FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk. But honestly, I specifically try NOT to follow the biggest people in marketing. BIO Dylan Ogline is a high school dropout from rural Pennsylvania. He started his first business when he was 14 selling cell phones. In 2016 he scrapped 10+ business projects and started focusing on one single thing, digital marketing. Tired from struggling getting no progress and working from his freezing basement, not to mention nearly a Million dollars in debt - it was an uphill climb. As it turns out, focus was the key. 4 short years later he has built Ogline Digital into a 7-figure agency generating over a million in sales three years running. Dylan is now a leading expert in direct response advertising and business growth. Over the two years he has turned his focus to helping other people start and grow their own hyper profitable digital agency. His training program is designed to take the guesswork out of building an agency and remove all of the unknowns that stop so many people from starting their own business. When not working he enjoys traveling around the world at least 3 months of the year, playing hockey, reading, and spending time with the love of his life - La Croix.

Everything is changing. Personal Branding is not an exception. Learn how to build your personal brand moving forward.      BIO Ash Borland is a Personal Branding Specialist Helping Entrepreneurs, Coaches and Consultants Stand Out From The Crowd And Become The Authority In Their Niche. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend For me it is stream yard and this allows me to scale and repurpose live content FINAL QUESTION 2. Who is the most influential person in marketing today? In the personal branding space I would say Gary Vee Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * We'll ask you this question during the show and add it to our show notes. My YouTube channel ( this is my new focus)

Learn how Nedko Nedkov has studied over 20,000 podcasts and is giving advice on how to market on podcasts and how to market podcasts. If you thought about starting a podcast, have a podcast, or want to advertise on one, this episode is for you.  BIO:  Passionate web entrepreneur experienced in startups & SaaS marketing, paid advertising & media buying, SEO & influencers marketing. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Marketing automation to build brand user LTV   FINAL QUESTION 2. Who is the most influential person in marketing today? Gary V on #s, Seth Godin on vision

Perhaps you've used TikTok, perhaps you haven't. But one thing is for sure, it's the hottest social platform on the planet right now. Listen in and discover if marketers should embrace or ignore TikTok.  In other words, is it the next Instagram or Snapchat?  Tuck Ross's Key takeaway  Start and grow your TikTok account fast with the free TikTok 10-Day Challenge: followontiktok.com @tuckross on TikTok Guest BIO  Tuck Ross is an award-winning, strategic marketer with 18+ years of marketing, digital, ecommerce, retail, product and management experience in consumer-centric environments. Tuck drives innovation in consumer engagement and digital marketing in addition to managing the brand and strategy. He's led strategic marketing programs at Disney, Hasbro, Guitar Center, and more, driving retail and entertainment consumer marketing strategy and digital sales, CRM & lifecycle, paid & social media and community, content, CX, and digital product. Currently, with over 40k followers on TikTok, he likes to share his expertise to enable the marketing community as a keynote speaker, creator, coach on TikTok, talking to strategies to grow your TikTok account, as a business or individual. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend TikTok: Only social platform with true organic reach. FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk  

If you're skeptical, I don't blame you. But Elizabeth delivers in this episode. Learn how to create a year's worth of content in 5 days.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Social Media Scheduler. I know, I have a lot of unpopular opinions   FINAL QUESTION 2. Who is the most influential person in marketing today? Me. But a close second is Gary V. BIO Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™.

Join Jose Quiroz and I as we discuss affiliate marketing. How you're doing it wrong and how to really scale a high performing program. Even if you think you're an expert, this is a must listen.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Digital DNA a proprietary technology that gives us the ability to do voice of the consumer scrapping online with a database of over million global consumers via mobile and desktop. FINAL QUESTION 2. Who is the most influential person in marketing today? Depends who you follow I suppose haha I would say Gary V, Simon Sinek, Tony Robbins Get a free Digital DNA audit to companies that meet a certain criteria at digitalcaliente.com  BIO Jose Quiroz is a digital leader; a digital sales system designer who helps large companies make a big impact to their bottom line while providing a sense of relief to C-Suite Executives and Business Owners who aren't versed in digital. You focus on the big picture and Jose's team focuses on the intimacy between brand and consumer and how to leverage digital to build on those relationships. In the past year Jose and the team have helped retailers generate 203% more revenue online and add millions in new digital revenue.

Can you grow a business by continuing to launch and re-launch? Discover my thoughts on this when guest Jeroen Corthout and I discuss this tactic.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Zapier FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkin   Sign up for a free trial at https://salesflare.com     BIO   Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, used by thousands of agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features.

If you've wanted to start a podcast, this is the podcast for you :-)  Bio Sebastian Rusk is an Author, Speaker and Digital Storyteller. I help Marketers and Entrepreneurs tell their story by starting a podcast with my PodcastLaunchLab.com solutions, which takes them from 'idea to iTunes' in 90 days or less.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend - Podcasts of course! FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuck  Takeaway: schedule a free strategy call and chat about your podcast! PodcastLaunchLabNow.com

I bet most marketers don't consider the power of audio when branding your organization. But Jodi Krangle does. Listen to our episode as she explains why and how you need to strongly consider the impact audio has on your customers.  Hottest Digital Marketing Tool  This is going to sound trite, but Gmail. Seriously. I use it all day every day for keeping track of clients, it has extensions, I can snooze things to appear at future dates as a reminder... I'm sure  Who is the most influential person in marketing today? Donald Miller (Storybrand) (Though Seth Godin is the more obvious answer. ;) ) Key takeaway I have an audio branding strategy download here: www.voiceoversandvocals.com/audio-branding-strategy/ - that will give folks 5 tips to help them get started with an audio branding strategy. I'm not selling anything (well, I am demonstrating my voice in all of this, of course - but I'm only a small part of that audio branding idea. :) ). That's a download given out when someone signs up for my newsletter to get updates on my Audio Branding Podcast. It also gives them access to a resource called The Studio that has snippets of my guest interviews no one else hears, pdf downloads, videos and discounts from my guests. I can give you access to this to check out, if you'd like. And I'm happy to pass along the pdf download for you to check out first too. BIO: Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. Her podcast on this subject is called Audio Branding: The hidden gem of marketing. For more information on that podcast, visit audiobrandingpodcast.com and for more information on Jodi, visit voiceoversandvocals.com .

How do you create evergreen content? How then do you use that evergreen content to create sales opportunities?  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Ontraport FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk   BIO A highly successful entrepreneur, investor, author and podcast host, Matt DeCoursey launched his first company in a spare bedroom of his home in 2009. Using nothing but an AmEx card with an $8000 limit, he built companies that generated millions of dollars in revenue. As an entrepreneur, Matt is the co-founder and CEO of Full Scale, a tech services company with hundreds of employees worldwide. As an investor, Matt and Full Scale have made over $1,000,000 of investments in early stage companies. As an author, Matt has published 3 books, all have achieved a #1 amazon category ranking. As a podcast host, Matt has published over 350 episodes that have received over 1,000,000 downloads by listeners in 190 companies.

Jerry has done something that I started early on in this podcast which is introducing AI into a marketing platform. And because there's artificial intelligence in this platform, you can increase your revenue and can scale your business. So today I want to talk to Jerry about how Jerry uses AI and how his customer has been using artificial intelligence to grow their business.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend? Artificial Intelligence FINAL QUESTION 2. Who is the most influential person in marketing today? Neil Patel Key Takeaway: Never let a good crisis go to waste. https://iorder.menu/  BIO Jerry Abiog is a Co-Founder & CMO of Standard Insights an AI as a Service growth marketing platform. They launched iOrder, an AI-driven digital menu that will be the next wave for keeping restaurants safe and profitable as they rise from the ashes of Covid-19.

Today we're going to talk about implementing humanistic marketing practices. And joining me today is Justin Foster and Emily Sikorsky.  So when we talk about humanistic marketing practices and going deep within to figure out who you are - what your brand is and what it represents, how do you do that? FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Sprinklr FINAL QUESTION 2. Who is the most influential person in marketing today? Christopher Lochhead BIO Like chicken and waffles, branding strategists and Root + River co-founders Emily Soccorsy and Justin Foster are a speaking duo who have the itjust- works factor. The two each have their own acoustic sound as presenters, but together, they make music they couldn’t alone. Their speeches play out like a compelling dialogue unfolding in real-time. With more than 50 speaking engagements and podcast interviews under their belts, they are able to create a collaboration-in-action experience to capture the minds and hearts of those who are listening.

Today, we have Chris Dickey from visibly, and he's going to talk about how you can bring more visibility to your brand, especially on search engines.   FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend I love Keywords Everywhere (Chrome Plugin) FINAL QUESTION 2. Who is the most influential person in marketing today? Rand Fishkind  Key Takeaway We have a new Whitepaper on the subject (The Ultimate Guide to Search Engine Visibility) and recently made available a new search tool (it's free) called "Visably" BIO: Chris has a resume that spans publishing, in-house marketing direction, public relations, and software development. Chris is the Owner + Founder of Purple Orange Brand Communications, a PR agency that specializes in outdoor and active lifestyle brands. Chris started exploring the intersection of search engine marketing and public relations using his agency clients as the guinea pig. Chris started by having his agency audit targeted search results for PR opportunities, eventually scaling that strategy to win over large swaths of highly valuable organic search results for his clients, using PR tactics. In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions, and provides an analysis of website’s “channel” for further segmentation and list building (so PR practitioners can extract clean mediaonly lists out of the keyword data). Visably is currently free to use and in beta format: https://visably.com

If you have low engagement on your social posts then this is a must-listen. Aaron Eisman walks us through how to increase engagement on Twitter, Facebook and Instagram.  FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Spredfast FINAL QUESTION 2. Who is the most influential person in marketing today? Nike Aaron Eisman  BIO: Social Media Expert with 6+ years of experience working with Turner Sports, Bleacher Report and the NFL.

Owen Video needs no introduction to those following video marketing. But if you're not familiar, Owen is one of the most prolific advocates of using video to help market your business. Listen in as we discuss how to use video to create awareness and sales.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend Voice Automation (alexa) FINAL QUESTION 2. Who is the most influential person in marketing today? Elon Musk   Key takeaway or call to action (what are you promoting? Your book, website, company, etc.) * Get a Free Course - TheVideoMarketingSchool.com Owen's Bio:    Owen Video builds YouTube Channels for Business & Industry Leaders. He is widely known for his high-energy Live Streams and his action packed YouTube Videos. He’s a well known personality and event Emcee at Conferences such as Vidsummit LA, Video Marketing World TX, and Power of Video in Ireland. Owen is a cancer survivor and lives everyday at full power in San Diego, CA with his wife and 4 children - The Chitlins. 

If you run or want to run a subscription model business then this is the show for you. Listen to what Robbie has to say, I promise you'll leave a lot wiser about subscription and membership models.    FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend my latest is "streamyard" for livestreaming to multiple sites concurrently FINAL QUESTION 2. Who is the most influential person in marketing today? David Aaker (who has a new book out too)   Key Takeaway: Buy Robbie's book at the Amazon Book store – The Forever Transaction – How to build a subscription model that is compelling BIO: Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries. As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business Review, The New York Times and the Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business. Go to http://www.robbiekellmanbaxter.com/audience for audience goodies