Podcast appearances and mentions of david brier

Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.Topics•  Jaguar Rebrand Controversy•  Committees and Corporate Culture•  David's New Book: Rich Brand, Poor Brand•  Nike's Internal Memo and Its Impact•  Recognizing and Fixing Broken Cultures•  Final Thoughts and TakeawaysDavid Brier's newest book'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'https://amzn.to/4glxcwnDavid Brier on LinkedInhttps://www.linkedin.com/in/davidbrier/David Brier on YouTubehttps://www.youtube.com/@RisingabovethenoiseDDB Internationalhttps://www.risingabovethenoise.com__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

This week's Misfit Entrepreneur is David Brier. When CEO Magazine published its article, “Words of Wisdom from the World's Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. But leading the list was David Brier. Grant Cardon calls David, “The Branding Genius.” He has received over 330 international industry recognitions for his work in branding and brand strategy. He's generated over $7 Billion in revenue for his clients which are many of the top brands in the world. He's the author of the massive best-seller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank. And this week he is releasing the follow up, Rich Brand, Poor Brand How to unleash your David in a world of Goliaths. Needless to say, David is THE man when it comes to branding and positioning and I'm excited for him to share his best secrets and principles to help you stand out in your business! www.risingabovethenoise.com/​ Show Sponsors: Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive 5 Minute Journal: www.MisfitEntrepreneur.com/Journal

What if you had the most powerful branding secrets at your disposal, gifting you the power to compete against big brands in your business sector? You'd be David in a world of Goliaths, right? Legendary branding expert David Brier joins Brad for a frank and fun discussion on branding and his latest book, Rich Brand Poor Brand. If you think branding is about logo design, guess again. David takes us on a deep dive into the world of branding, the resistance from clients, and the realization that you can't fix a brand if a business owner doesn't fix the "blind spots." As David states "Branding is NOT a band aid." In this episode you will learn: • The hardest part about a Brand Intervention • How Jaguar should have handled their LGBTQ role out • How Branding is about solving internal business problems first • Rock Bands as a metaphor for growing your brand from a "wedding singer" to a "stadium performer" If you are a small business owner, marketer or branding aficionado, THIS is the episode for you! And David and Brad discuss their favorite drummers of all time. ABOUT DAVID BRIER: David Brier started his career in Manhattan working on brands for Estee Lauder, Revlon, Rolling Stone Magazine, Jim Henson, and others. Since generating over $9.8 billion for global, regional and local brands including worldwide nonprofits and even cities, he's earned the nickname “The Brandfather" and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. David is the author of several bestselling books including Brand Intervention with a foreword by Daymond John of ABCs Shark Tank. While Brand Intervention focused on building a brand from the ground up, his follow up book, Rich Brand Poor Brand, focuses on How to Unleash Your David in a World of Goliaths by creating the kind of culture that can sustain and maintain your brand for years to come. The foreword is written by Claude Silver of VaynerX, Gary Vaynerchuk's agency. The book is based on a confidential internal memo from Nike that listed out their qualities of the kind of culture they needed to build their empire. It came down to 20 distinct traits any business can master with insights from Warren Buffett, Steve Jobs, Jason Feifer of Entrepreneur magazine, Sara Blakely, Brené Brown, Billy Joel, Kevin Hart, Marie Forleo, and Gary Vaynerchuk. Daymond John calls Rich Brand Poor Brand, “Genius.” Website: www.risingabovethenoise.com/ HOST OF AWAKENED NATION: Brad Szollose.

In this episode, I sit down with branding legend David Brier for a conversation packed with insights that will transform the way you think about your brand. We dive into the art of differentiation, why it's better to be different than “better,” and how brands can move from just being famous to leaving a lasting legacy. David shares how brands can create transformation, build meaningful customer relationships, and avoid the all-too-common traps that keep businesses stuck in mediocrity. This is your roadmap to breaking free of boredom, standing out, and building a brand that truly matters.Here's what we're going to dive into…How to stand out by focusing on transformation, not just transactions.Why you don't have to settle for “better”—be unapologetically different.Why you could think beyond trends—timeless values create lasting brands.Why retention beats acquisition—focus on serving your existing customers.Ways to ditch industry clichés—stand out by challenging the status quo.Want more of David's branding brilliance? Follow him on Instagram, check out his books Brand Intervention and Rich Brand Poor Brand on Amazon, and explore his work at risingabovethenoise.com. Let's elevate your brand to new heights!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:13 The Essence of Branding01:01 Meet the Branding Expert01:11 Passion vs. Differentiation01:38 Types of Businesses01:56 The Fluidity of Brands02:17 Defining Sales, Marketing, and Branding02:53 Welcome to the Show03:08 David's Branding Journey03:58 The Importance of Differentiation04:26 Understanding Your Audience11:14 The Art of Differentiation27:45 Rich Brand vs. Poor Brand36:56 Navigating Integration and Building Community37:09 Practitioner, Professional, and Genius Explained38:05 Apple's Genius Approach to Product Design39:28 Creating Value Beyond the Product41:13 The Importance of Rebranding41:37 Apple vs. Android: A Branding Case Study42:39 Evolving with Your Brand43:55 Fluidity in Branding44:37 Building Brands on Timeless Values48:05 The Power of Differentiation51:26 Common Branding Mistakes57:08 The Good Words and Bad Words Exercise

David Brier, a global authority on branding, joins us to share insights from his upcoming book, "Rich Brand, Poor Brand: How to Unleash Your David in a World of Goliaths." Together, David and Tony unpack how visionary leaders like Steve Jobs and Elon Musk have harnessed their personal influence to forge iconic brands and discuss the often underestimated power of personal branding within the corporate structure. Branding is more than a facade; it's the art of differentiation that drives business success. David makes the case for branding as a foundational element that sets the stage for effective marketing and sales strategies. By sharing anecdotes and strategies, he demonstrates how small and medium enterprises can assert themselves in markets dominated by larger players, echoing the theme of unleashing potential in competitive landscapes. The episode also touches on the rarity and power of genuine business relationships, highlighting the profound impact of true customer engagement and attraction marketing. In an era dominated by AI, maintaining human connection is paramount. David and Tony explore the contagious nature of personal branding and the nuances of effective communication, from overcoming public speaking anxieties to leveraging modern technology for growth. This conversation concludes with the concept of micro shifts, revealing how subtle perceptive changes can preempt larger issues in business.  Key highlights: The Art of Differentiation in Branding The Importance of Branding Differentiation The Impact of Genuine Business Relationships The Value of Genuine Engagement The Power of Micro Shifts Connect with David Brier: Website: risingabovethenoise.com Facebook: David Brier Instagram: @risingabovethenoise Twitter: @davidbrier LinkedIn: David Brier Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he's brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding." Author of the book Brand Intervention, the title says it all. He's not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd.  An artist and designer at heart, David's been in the branding biz for over 40 years and shares his wisdom and insights in this episode. He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different! Here's just a sample of some of the topics we cover: The importance of thinking BIG! The only thing week worse than weak coffee is weak branding The role of storytelling in branding Why it's important to own the revolution you are bringing into the world Why we should think about branding like a blind date Why “good karma” not enough? The reason he has an allergic reaction to cliches His story about custom-designed sneakers that got the attention of Gary Vaynerchuk David's website: https://www.risingabovethenoise.com/ Book: brandinterventionbook.com/buy-brand-intervention Social media: LinkedIn: https://www.linkedin.com/in/davidbrier/ YouTube: youtube.com/user/headmusik Links and Resources 15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good” Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on November 9, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

David is joined by return guest, Dave Mullins. Dave is the former Angus Association Regional Manager, Consultant for leading Angus herds throughout the county, livestock auctioneer, and founder of the online sales platform SaleRing.Live. Dave first shares the latest at SaleRing and why he's optimistic about the future of the Angus industry. He and David then discuss building a successful business through your culture, network, and branding.Mentioned in this Episode:MontanaRanchAngus.comShadyBrookAngus Farm.comFacebook @AngusUndergroundInstagram @AngusUndergroundContact AngusUnderground@Yahoo.com or call (406) 210-1366 if you are interested in becoming a sponsor for Angus Underground.SaleRing.LiveCreekInsure.comQuotes:“In a world where they struggle and people say good help is hard to find, I've been blessed.” — Dave [6:59]“Believe in what you want to do, even when it may not be the most popular. That's okay. Own your lane.” — Dave [23:40]“Branding is the art of differentiation.” — David Brier [29:10]“It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett [29:16]You have to let people know who you are, and what you are.” — David [32:06]“From a professional standpoint, the greatest blessing I have and will ever receive is the friendships and network that I have accumulated over the last 25 years across this country. Period.” — Dave [36:15]“There's nothing that will pay dividends like your network.” — Dave [38:29]

David Brier is the President and Creative Director of DBD International, Ltd., a branding consultancy that helps design and build global, regional, and local brands. As a branding expert, he is the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy. He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc., Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. In this episode… Branding involves more than simply developing a clever name and eye-catching packaging to drive repeat sales. You must generate loyalty through post-purchase efforts and differentiate yourself from the competition. Yet 95% of brands ignore post-sale branding, blending in with the millions of other brands in their category. How can you rise above the noise to assert your dominance in the market? Branding interventionist David Brier urges brands not to be tentative in their efforts. Instead, communicate your values, mission, and personality with a sense of conviction and be bold in your endeavors. To differentiate yourself authentically, evaluate your competitors, look ahead into the future, and pivot based on the insights you've gathered. When it comes to generating lifetime value, you must provide customers with compelling reasons to engage with your brand post-sale. Rather than spamming them with countless emails promoting similar products, reimagine how your brand can function in consumers' lives beyond the initial purchase.  On this episode of the Up Arrow Podcast, David Brier, the President and Creative Director of DBD International, Ltd., joins William Harris to reveal revolutionary brand-building strategies. David shares when you should consider a brand intervention, how to develop a recognizable brand, and how to obtain buy-in from senior executives.

David Brier is a branding and rebranding rebel... keynote speaker... and the bestselling author “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need”Here's where to find more:https://www.risingabovethenoise.comhttps://www.linkedin.com/in/davidbrierhttps://twitter.com/davidbrierhttps://www.instagram.com/risingabovethenoisehttps://www.facebook.com/risingabovethenoisehttps://www.youtube.com/c/Risingabovethenoise___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Join us as we explore the intricate world of branding with the visionary David Brier. Back in 2022 I sat down with the branding expert himself! He is recognized as the world's greatest branding expert by CEO Magazine, David's insights have captivated industry titans such as Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, and Richard Branson. David Brier: The Master of Branding: A respected Fast Company expert blogger, David's influence extends through Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider.Awarded the prestigious Presidential Ambassador for Global Entrepreneurship medallion by Shark Tank star Daymond John.With over 330 international recognitions, David stands as an industry veteran in branding, rebrands, design, and brand strategy. Brand Intervention - Redefining Branding: Author of "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need."Endorsed by Daymond John, the book claims the #1 spot on Amazon and is featured in the Netflix bestseller alongside Steve Jobs and Richard Branson on Innovation. Behind the Genius: As the creative director of DBD International, David's firm crafts thought-leading brands for a diverse clientele in the USA and internationally.His expertise spans appealing to new audiences, redefining brand misconceptions, correcting brand definitions due to cultural and technological changes, disrupting existing categories, and capitalizing on emerging trends. Acclaim for David Brier: Grant Cardone, NY Times Bestselling Author, and #1 Sales Expert, lauds David as a "branding genius." Resolving Brand Confusion: David's viral video, "What is Branding?" has amassed millions of views worldwide, offering clarity to companies navigating the complexities of branding. Personal Connection: Based in the Midwest, David and his wife find joy in cooking, crafting excellent espresso beverages, and indulging in handmade artisan chocolates.A Brooklyn, NY native, David's love for jazz aligns with his commitment to helping businesses disrupt and conquer complacent business categories. Join us for an enlightening exploration of branding secrets with David Brier, a true genius whose expertise has left an indelible mark on the industry. For more insights and inspiration, visit DavidBrier.com. This amazing episode was edited and mixed by our amazing team member Jacob Brusseau! www.linkedin.com › in › jacob-brusseau Jacob Brusseau - Music Composer/Audio Engineer ... - LinkedIn

David Brier and Robert chat about the power of a personal brand. Why do most businesses get branding wrong? How are you unique, what makes you different? Why should people care? The marketplace is so crappy and full of NOISE and most businesses just keep adding more distractions rather than rising above it with a BRAND.David Brier is the bestselling author of Brand Intervention and has been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, and the New York Times. He's received over 320 international awards, including the Presidential Ambassador for Global Entrepreneurship medallion. David's rebrands have generated over $7 billion worldwide. 
https://www.risingabovethenoise.comhttps://www.linkedin.com/in/davidbrierhttps://twitter.com/davidbrierhttps://www.instagram.com/risingabovethenoise/https://www.facebook.com/risingabovethenoise/https://www.youtube.com/c/Risingabovethenoise

We visit a conversation with David Brier who talks the power of ingenuity, why "different" is overused, and how to set yourself apart from the competition in a meaningful way. All that and more with Google's #1 rebranding expert as we talk all things brand.  Check out David's book, Brand Intervention, available on Amazon, and be sure to join 7,500+ other business owners on his mailing list.  Sign up at: https://www.risingabovethenoise.com/ This episode is sponsored by Equity Business Solutions, LLC. Want an expert to help you with the financials for your business? Go to EquityBusinessSolutionsllc.com to find out more.  Enjoy this episode? Be sure you're subscribed and following the podcast as we bring you our weekly episodes. And don't forget, you can always support the podcast at our Patreon via Patreon.com/GoodAdvice.  Want to advertise on the show? Reach out at blake@goodadvicecoaching.com.  Want small business consulting? Go to https://goodadvicecoaching.com/ to get a free business evaluation. 

Most companies think that branding is about marketing, advertising, and messaging. It's not. Jane interviews David Brier on how he became Google's #1-ranked rebranding expert and why purpose driven business are more impactful than profit driven business.  David is the founder and CEO of DBD International, Ltd, which is a consultancy that builds brands for clients around the world. Over the course of his career, David has built brands that have helped clients generate well in excess of $3 billion in sales.  As well the author of the #1 Amazon bestseller, “BRAND INTERVENTION” responsible for $7 billion in sales. ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Branding is the art of differentiation says my guest today David Brier. Shark Tank's Daymond John says "he's brilliant with branding" and Grant Cardone says "he is a branding genius who will revolutionize the way you do branding." Author of the book Brand Intervention, the title says it all. He's not afraid to help companies realize they need a brand makeover to help make them stand out from the crowd.  An artist and designer at heart, David's been in the branding biz for over 40 years and shares his wisdom and insights in this episode. He has a passion for helping companies rise above the noise by giving them the guidance they need to stand out and be different! Here's just a sample of some of the topics we cover: The importance of thinking BIG! The only thing week worse than weak coffee is weak branding The role of storytelling in branding Why it's important to own the revolution you are bringing into the world Why we should think about branding like a blind date Why “good karma” not enough? The reason he has an allergic reaction to cliches His story about custom-designed sneakers that got the attention of Gary Vaynerchuk David's website: https://www.risingabovethenoise.com/ Book: brandinterventionbook.com/buy-brand-intervention Social media: LinkedIn: https://www.linkedin.com/in/davidbrier/ YouTube: youtube.com/user/headmusik Links and Resources 15:58 “The microphone didn't make the Beatles sound good but the Beatles made microphone sound good” Support the show (https://www.patreon.com/bePatron?u=23010497) Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Notes: - David's childhood and growing up around a mix of different cultures - His definition of creativity & his creative process- His branding process for clients- Establishing a point of difference in value and result - looking at noise and rising above it- How “execution will always outperform perfection”- the concept of his book Brand InterventionConnect with David Brier:Website: https://www.risingabovethenoise.com/Facebook: https://web.facebook.com/risingabovethenoise?_rdc=1&_rdrInstagram: https://www.instagram.com/risingabovethenoise/LinkedIn: https://www.linkedin.com/in/davidbrier/Twitter: https://twitter.com/davidbrierYouTube: https://www.youtube.com/RISINGABOVETHENOISEFor more information and to explore podcast episodes, visit themikecroc.com.To drop him an email, use: info@peoplebuildinginc.com Follow Mike on social media: LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/Facebook: https://www.facebook.com/mikeciorroccoInstagram: https://www.instagram.com/mikeycroc Twitter: https://twitter.com/mikeycroc If you haven't smashed the subscribe button, do it here➡️ https://www.youtube.com/channel/UCGWHuKojqZfcXmvGCAi_t1Q/ The views and opinions expressed on the "What Are You Made Of?" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This is an independent production of Mike "C-Roc" Ciorrocco. The podcast production and the book "What Are You Made Of?" are the author's original works. All rights of ownership and reproduction are retained—copyright 2021.

Today on Coffee with Closers, I'm joined by @David Brier – founder of @DBD International, an accomplished author, entrepreneur, and branding expert who is about to break LinkedIn with his massive ever-growing audience. David has worked with some of the biggest brands in the world and knows what it takes to create a successful branding strategy. In this episode, David shares his insights on how to make your customers feel appreciated and special, cementing relationships that will keep them coming back for more. We'll be discussing everything from creating a unique brand identity to developing a successful marketing campaign. ➤How do you create loyalty in your customers? ➤How do you build and leverage your brand as an organization? ➤How can you build a strong personal brand? ➤How can you build a LinkedIn audience and produce great content consistently? Don't miss this episode of Coffee with Closers! ------------------------------------------------------------------------------------------------------------------------------- ►Find David Brier on LinkedIn https://www.linkedin.com/in/davidbrier/ ►Visit DBD International at https://www.risingabovethenoise.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Request your FREE marketing ROI audit at https://www.oneims.com/ ►Follow OneIMS online! Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ If you enjoyed this video, please share it.

Connie's motivational quote for today is by – David Brier, “If you don't give the market the story to talk about, they'll define your brand's story for you."   YouTube: https://youtu.be/hrQ3y_Rh53I   Check Out These Highlights:  You have heard me say, “marketing and sales and two very different things.”  For me and my business, I feel like since COVID, marketing and rising above the noise has gotten even harder.  Also, I keep hearing more and more about my personal and business brand and am always reading and learning so I understand what all these terms and strategies are all about so I can choose wisely and showcase who I am and how I serve my clients.  It doesn't seem to end!  When it comes to Marketing, there's been so much emphasis on "keeping up," and fitting in. But in a sea of noise and sameness...how can you truly stand out?    About Rachel Jenks: Rachel, the Brand Boss, is going to share with us the power of OWN-ing Your Difference  Rachel is…The Brand Boss. With more than 23 years in Marketing and Communications, Rachel's passion is empowering you to rock your brand like a Boss. Her off-the-beaten-path career journey has spanned multiple roles in various countries, four cities, and three states. And she's had the opportunity to work with organizations of all sizes to amplify the power of their brands through brand strategy, consulting, and more. Rachel is also the host of The Brand Boss Show podcast and YouTube channel, a best-selling author, and an in-demand public speaker.   How to Get in Touch With Rachel Jenks: Website:  https://www.brandbossstudio.com/ Email:  rachel@brandbossstudio.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community   Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Today's guest is David Brier a Branding Expert with 40 years of experience! Author, and Founder of Rising Above The Noise. Today we discuss how being intentionally disruptive is the key to branding yourself or your business. Don't forget to Get Organized with my app - Task Muncher (download!) Connect with Adam Ali Subscribe on YouTube Follow me on IG: https://instagram.com/adamwontlose My Beard Oil Now Available on Amazon: https://jo.my/beard-amazon Shop #EverydayHustle Merch: https://everydayhustle-x-adam-ali.myteespring.co/ Tweet game is strong

Today's world as an Entrepreneur is advancing constantly with new innovative ways to brand, market and adapt your business model. The one thing that stands out the most is being short and direct. In today's short attention-spanned society, you have 3 seconds at best to make an impactful first impression.  David Brier is the CEO of DBD International, Entrepreneur, International Best-Selling Author of His Book “Brand Intervention”. With over 40 years of experience in the industry- David is constantly looking to help Business Owners create the best model they can create through Branding and Marketing Techniques.         David addresses why you have to be direct to get the point across when attempting to sell your Brand. He talks about why he thinks of Steve Jobs as a role model for all Entrepreneurs by being one of the first to revolutionize how we as business owners shape our business models and brand them to consumers and clients.        What You'll Learn: The difference of Branding and Marketing Why being present in the conversation is critical  David's passion of creativity and art Why modern day sales are advancing beyond marketing  The difference of a typical marketer and a advanced marketer  Why you have to know your audience you are looking to sell to The technique David uses to rebuild companies through Branding The largest weak spots for Entrepreneurs    Favorite Quote:  “Addicting to Winning is me being aware that the interaction that i'm having with someone can either be ordinary, average, predictable, or extraordinary, and I don't mean extraordinary like( Oh this person is going to pat me on the back) No it's how do I interact in such a way so it's to elevate here.” -David Brier          Connect With David: Instagram LinkedIn Amazon   How To Get Involved: Addicted to Winning connects listeners through stories that prove why mindset matters. Jeff Brekken was working a 60-hour week on his family's farm by the time he was 10. When he wasn't helping with the harvest, he was at the hockey rink. Jeff's early life experiences taught him he needs to be either all-in or all-out.In 2000 he started a single-family home construction business and by 2008 he was looking for the next big thing. Jeff founded the Blue SKy Benefit Solutions & Rise Above HR/ Recruiting on top of a lifelong passion for helping people. Through this show, Jeff will take that passion one step further. If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping.

In this episode, I interview David Brier, Google's number one rebranding expert and author of the bestselling book, Brand Intervention.Throughout the interview, David and I dive deep into what branding truly means and how to differentiate yourself from the competition.Here are the timestamps…0:00 Intro0:51 David beyond his bio3:09 Attention span8:03 Being different10:52 Relationship with Damon John17:19 Don't be humble in your zone of genius20:58 Entitlement epidemic27:21 Being sharp & slicing onions with your branding29:38 Top brand that's crushing it today34:42 The 66% rule44:47 Why committees don't work48:26 Weak branding52:04 Being uncomfortable with complacencyCONNECT WITH ME HERE: FacebookInstagramLinkedInTwitterTikTokYouTubeSUBSCRIBE TO THE PODCAST HERE:Apple PodcastsSpotifyYouTubeCONNECT WITH DAVID BRIER HERE: FacebookInstagramLinkedInTwitterTikTokYouTube

Social media is a very useful tool for attracting your ideal audience and networking, but so many entrepreneurs aren't using it in the right way and leveraging its power for good. Today's guest is here to tell us everything we are doing wrong with social media.  David Brier has been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank's Daymond John, and “a branding genius” by Grant Cardone. David is the recipient of over 330 international awards in design and branding, and he is also the author of the “branding bible,” his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.” In this episode, David is candid about his thoughts regarding current social media trends, why you should stop being an echo chamber of someone else, and why so many entrepreneurs are focusing on the wrong metrics. David and Tony share how to build authentic relationships and build a network, and why you should stop giving your energy to people on social media that aren't paying attention to you. With so much noise out there on social media, in this episode, you will get the truth about how you should be using it to build your brand and legacy. Key highlights: Why David believes people don't need to be motivated David's thoughts on current social media trends How not to become an echo chamber of someone else on social media The difference between fame and legacy and why so many entrepreneurs are focusing on the wrong metrics Why you should put positive energy out there and acknowledge people's positive efforts How Tony built online businesses just by answering people's questions Why you should stop giving energy to people that aren't paying attention to you If you want to connect with someone you look up to, build relationship capital first, and don't ask for something first Who is doing things right on social media and what are they doing? Why you should be focusing on making reels What leveraging really means For resources and links mentioned in this episode, visit: 365driven.com/episode266

David Brier is the Founder and CEO of DBD International, Ltd., a branding consultancy that helps build brands for clients worldwide, no matter your size, location, or industry. He is a branding expert and the recipient of over 330 international industry awards in branding, rebrands, design, and brand strategy.  He received the Presidential Ambassador for Global Entrepreneurship medallion and has been featured in Adweek, Forbes, Inc, Huffington Post, Entrepreneur, Business Insider, and numerous podcasts. David is also the author of the award-winning book Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need. In this episode: Customers buy transformations — products or services that make things simpler, better, easier, tastier, smaller, or bigger. How can you use your company's unique story as a selling point to differentiate itself from competitors? How can your brand add value for customers? The most essential factor in building your brand is the experience people have with your product or service — the actual differentiator of using it, interacting with it, and the transformation it helps bring about. With a wealth of branding experience behind him, David Brier's advice is to start by focusing on customers' problems and needs. He helps companies create a unique brand that relates and interacts better with customers. Customers look for brands that fill the gap between where they are and where they want to be — they are looking for a solution. Once you can do that for them, your business will grow. In this episode of the Systems Simplified podcast, Adi Klevit interviews David Brier, Founder and CEO of DBD International, Ltd., about his system for creating a differentiated brand. David also talks about his book, explains what branding means, and discusses how companies can become extraordinary and differentiate themselves from competitors.

Loyal listeners of the ABM Done Right Podcast know that Personal ABM believes that ABM and the Challenger Sale go hand-in-hand as ABM is not about sourcing the pipeline. It's about how are we going to win with those tier 1 accounts that do not respond to campaigns. It's about accelerating stuck accounts to revenue and how are we going to get a higher deal size and then expand accounts. This requires sales, marketing, and customer success teams to tailor for relevance,  teach for differentiation and come to each interaction with a point of view about our future and existing customers' businesses so we can reframe them. This is especially important in industries like cybersecurity, employee engagement, and others where enterprises already invested - and have used their platforms for 10+ years.  However, as we mentioned in previous podcasts, sales and marketing teams are unable to come to a POV about their prospects' businesses as they do not have a strong POV about their business.  How these teams are positioning themselves and differentiating themselves -- and the positions they take are off.  This is why Eric Gruber (Personal ABM) CEO and branding expert David Brier talks about the foundation that companies need to build before they can effectively execute ABM. Along with providing their insights, you'll hear how a cybersecurity firm recrafted their POV and story to challenge the status quo and to teach to differentiate against all of the other competitors in this crowded space. You'll see why the rebranding won -- and how the cybersecurity company is taking market share from competitors.   

We have all been in a room where we felt ourselves shrink and not own our space, but shrinking ourselves and diminishing our unique power is not going to lead to greatness. Today's guest is passionate about empowering others to be the catalyst for their greatness and stop apologizing for being themselves. David Brier is a branding and rebranding expert with 320 international awards in design and branding. He has been featured in Adweek, Fast Company, Forbes, Huffington Post, Entrepreneur, Thrive Global, NY Times, and numerous blogs and podcasts around the world. David is Google's number 1 ranked rebranding expert, a keynote speaker, and best-selling author of Brand Intervention: 33 Steps to Transform The Brand You Have into the Brand You Need.David has been called a branding genius by Grant Cardone, and he is here to shatter the idea of imposter syndrome and empower us all.In this episode, David emphasizes that we are all creators and need to own our own abilities and the impact we can have on others. He offers advice on how to exude confidence and overcome obstacles that may be overwhelming. David believes that shyness is overrated and humility is B.S. Tune in to hear how to own the brand that is you.Key highlights:Introduction to David BrierBackstory of his childhood growing up in Brooklyn, NYAlison's mission to make people aware and present in the nowDon't apologize for being greatWe have all been in a room where we shrankThe moment David realized his own magicThe catalyst for your greatness isn't out there, it is YOUDavid's thoughts on imposter syndromeIf you encounter something and feel overwhelmed by it, go bigger, take it head onWe are known by the size of the problems that we solveHow to immediately solve an argument: space, ownership, and accountabilityYour greatest ability is the power to walk out the doorThe importance of giving to othersChanging the goal post isn't the problem, it's not recognizing when to change itShyness is overrated and humility is B.S.How to reach out to DavidConnect with David:Website: Risingabovethenoise.comTwitter: @DavidBrierInstagram: @risingabovethenoiseLinkedin: David BrierYouTube: David BrierConnect with Alison:Instagram: @alisonanswers | @lagercounselingWebsite: LagerCounseling.comYouTube: Alison AnswersFacebook: Alison Lager Lcsw Casac

It's a dilemma for a lot of entrepreneurs and companies to stand out in the huge sea of businesses today. But this episode's guest, David Brier, President and Creative Director of DBD International, will share all about how you could rise above that mundane in a sea of sameness by being different, not by being better.David also shares a lot of examples and real-life experiences to explain how you get off the commodity slide, and what areas of your business you can change or improve to do just that. He also shares what he thinks is the main reason why businesses don't engage with being different, and, at the same time, some practical tips you could use to be different.Post-production, transcript and show notes by XCD Virtual AssistantsPeppertype - Virtual Content AssistantGenerate better content copies in seconds.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platform Support the show

It's a dilemma for a lot of entrepreneurs and companies to stand out in the huge sea of businesses today. But this episode's guest, David Brier, President and Creative Director of DBD International, will share all about how you could rise above that mundane in a sea of sameness by being different, not by being better.David also shares a lot of examples and real-life experiences to explain how you get off the commodity slide, and what areas of your business you can change or improve to do just that. He also shares what he thinks is the main reason why businesses don't engage with being different, and, at the same time, some practical tips you could use to be different.Post-production, transcript and show notes by XCD Virtual AssistantsPeppertype - Virtual Content AssistantGenerate better content copies in seconds.Riverside - Your online recording studioThe easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.Podcastpage.ioLaunch your podcast website in minutes.AWeberGrow, sell, and engage with your audience—all from a single platform Support the show

https://www.risingabovethenoise.com/ When CEO Magazine wrote its article, “Words of Wisdom from the World's Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. Leading the list: David Brier. A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. www.counterpartsshow.com

https://www.risingabovethenoise.com/ When CEO Magazine wrote its article, “Words of Wisdom from the World's Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. Leading the list: David Brier. A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.

https://www.risingabovethenoise.com/ When CEO Magazine wrote its article, “Words of Wisdom from the World's Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. Leading the list: David Brier. A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.

Describing himself as a life wire, idea connector, brander and visual communicator, Shane Strudwick serves as the Managing Director of Marketing, Sales, and Distribution at NEOTech Coatings in Australia. Shane strives to create sustainable solutions during and even before his time at NEOTech. For over 20 years, he has scoured for environmental-friendly solutions that provide-high quality results. Shane is a graduate of David Brier's Brand Intervention Masterclass as well. On this episode of American Real, Roger Brooks asks Shane about how he helps entrepreneurs step outside their comfort zone “If you can ask someone the question, ‘What are you trying to achieve?' Quite often, a lot of people really struggle just to articulate just what their vision is,” Shane says. “When you can help someone get to that point of saying, ‘okay, these are your goals, this is your vision, this is your purpose,' then, from there, I'm able to work backwards, saying ‘what are the steps that we're going to take to help you achieve that?'” Tune in to this episode, and learn more!  Social Media:  Read Roger's books: https://amz.run/53UE  Check out the American Real website: https://www.americanreal.tv/  Follow Roger on LinkedIn: https://www.linkedin.com/in/rogerlbrooks/  Follow American Real on Instagram: https://www.instagram.com/AmericanRealTV/  Follow American Real on Facebook: https://www.facebook.com/americanrealtv  Subscribe to American Real on Youtube: https://www.youtube.com/AmericanReal 

As a perseverant guide for companies to disrupt their industry through customer-centric innovation, Dennis Geelen serves as the Founder and Principal Consultant of Zero In, as a well as the bestselling author of The Zero In Formula and creator of the Zero In innovation board game. Dennis is a recent graduate of David Brier‘s brand intervention Masterclass. Dennis also gives back to the community by volunteering his time in several capacities.  From coaching youth sports, to volunteering at the afterschool program in the local Boys and Girls Club, to his current role as Past-President of the Kawartha Lakes Food Source, Dennis is very community minded and has a passion for non-profit organizations.   On this episode of American Real, Roger Brooks asks Dennis about what the biggest challenge is that all businesses face. “Companies need to be more customer-focused and more innovative,” Dennis says. “The ones that really rise to the top, the ones that stay there long-term, they have those two things in common.” Tune in to this episode, and learn more!  Social Media:  Read Roger's books: https://amz.run/53UE  Check out the American Real website: https://www.americanreal.tv/  Follow Roger on LinkedIn: https://www.linkedin.com/in/rogerlbrooks/  Follow American Real on Instagram: https://www.instagram.com/AmericanRealTV/  Follow American Real on Facebook: https://www.facebook.com/americanrealtv  Subscribe to American Real on Youtube: https://www.youtube.com/AmericanReal  Mentioned In The Episode: Dennis' website: www.zero-in.ca Dennis' book: https://www.amazon.com/ZERO-FORMULA-Definitive-Sustainable-Customer-Centric-ebook/dp/B08GYF4FK7

From starting off a DIY home improvement blog in 2012, Morgan Molitor is the co-founder of Construction2Style. For over 5 years, she's been tearing apart houses and creating new dream spaces for not only her clients but for themselves. She moved into a full-service interior residential design and remodeling company in 2015. Morgan started C2S from the ground up and now also teach her readers how they can do it too through different marketing strategies. Morgan is a successful graduate of David Brier's Masterclass. On this episode of American Real, Roger Brooks asks Morgan how to attract the right people. “It's branding,” Morgan says. “It's an investment. And it's not just this one class, it's many layers, many things that you have to do.” Tune in to this episode, and learn more!  Social Media:  Read Roger's books: https://amz.run/53UE  Check out the American Real website: https://www.americanreal.tv/  Follow Roger on LinkedIn: https://www.linkedin.com/in/rogerlbrooks/  Follow American Real on Instagram: https://www.instagram.com/AmericanRealTV/  Follow American Real on Facebook: https://www.facebook.com/americanrealtv  Subscribe to American Real on Youtube: https://www.youtube.com/AmericanReal 

S03E047 - In the next installment of DTC Replay, Julie and Corey spend the first part of the show recapping their awkward but entertaining interview with David Brier.  They talk about story telling and how social media may have ruined it.  The second part of the show is a replay of Defeat the Chaos with David's interview.  Be sure to listen weekly on the Voice America Business Channel.   Connect with David on LinkedIn (https://www.linkedin.com/in/davidbrier/) and Facebook (https://www.facebook.com/risingabovethenoise)    Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach

CEO Pulse Podcast EP 79 with David Brier Let's talk about branding! straight from America's #1 branding Expert!! If you're looking to create a successful business, branding is key. But what should you include in your branding? In this video, we'll discuss the four most important elements you need to include in order to make your brand stand out from the competition. https://www.risingabovethenoise.com/ CEO Pulse | The Real, The Raw & The Mind of Entrepreneurship. This is your backstage pass into the stories, strategies, and psychology of top-performing entrepreneurs. Follow, Subscribe, Like & Share! Real Estate Coaching Program | www.reiwholesaling.com Full Access links | https://www.rafaelcortez.net/contact Stay Focused, You Got This! Rafael Cortez #ceopulse,#lessbusinessmoreprofits,#business,#startups,#entrepreneurs,#entrepreneurship,#levelup,#lifebydesign#marketing,#sales,#leadership,#vision,#businessstrategy,#businessdevelopementh

 Hello and welcome to your number one podcast station. I am your host, Grant McGaugh.  Host of the Follow The Brand Podcast where we are building a 5 STAR Brand That You Can Follow!  It's an honor for us to tell the story of a recipient of over 320 international awards on design and branding,  David Brier has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion. A native New Yorker and Google's #1 ranked rebranding expert, David's 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate. In addition to being a branding and rebranding expert and keynote speaker, David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a Foreword written by Shark Tank star and CEO of FUBU Daymond John.Applauded by the likes of NY Times bestselling author of “Pitch Anything” and multimillion-dollar dealmaker Oren Klaff, David is called “a branding genius” by billionaire Grant Cardone and Shark Tank's Daymond John calls him “brilliant with branding.”Claude Silver (Chief Heart Officer at VaynerMedia, Gary Vaynerchuk's agency) wrote of his bestselling book, “This is not only an outstanding book on branding but is an excellent example of branding, design, and content I keep in my office. I only wish I had this book at the beginning of my career.”David and his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times and numerous blogs and podcasts around the world.When you have a goal to become a Design Expert you must learn how you are perceived by others. Focusing on your brand message will help you to gain trust and cooperation with your team of high-performing executives.  Let's Welcome David Brier to the Follow The Brand Podcast

It's interesting to study those that have changed the world. There's something different about them. Have you ever thought, "How am I going to change the world?" Probably not. This is why you should. When you have the mindset of changing the world, it puts in perspective the tasks needed to accomplish that. Then it's just scale from there. Branding expert David Brier was a starving artist as a kid. But he changed his mindset. Now he runs a successful branding company that helps others change the world with their own brands. In this episode, discover how you can transform your thinking and help others. Show highlights include: How perfecting your craft sets you up for failure (even if you are the best at your craft) (3:42) Why prioritizing your calendar lets you be the badass that everybody wants you to be (6:01) How affecting others transcends you beyond just making money (11:18) Why getting up faster than you can say, "Did i just..." when you fail gives you joy (18:41) If you found a golden nugget of wisdom in this episode, share it on social media with the hashtag #ResultsLeaderFM to help spread the word. If you loved what David revealed in this episode, you'll find more of him online at his website - https://www.risingabovethenoise.com or at LinkedIn - https://www.linkedin.com/in/davidbrier/.

In this podcast episode, I speak with David Brier (Google's #1 Rebranding Expert and Author of Amazon's Branding Bestseller “BRAND INTERVENTION”) about leadership and branding. He shares his journey to where he is today and gives us some insight as to what branding truly is, and why we get it wrong. He also shares his tips to getting your branding right, how to not be ordinary in 2022, and why getting help in this area is a wise investment. He gives advice on how not to waste your time and ensuring you are poised to take your brand to the next level, why you need to be know for the right singular word, and so much more. To get in contact with David Brier or get into his branding masterclass go to https://risingabovethenoise.com To order Brand Intervention go here: https://www.amazon.com/dp/0999529714/ref=tsm_1_fb_lk --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The slayer of the mundane, David Brier is here to teach you all about everything branding has to offer! If you're thinking that your business can be carried on your product alone then David has the advice that you need to hear. Get ready for some seriously brilliant branding advice in this episode!   Busted Myths:   Thinking that your knowledge, wisdom, service or product are the only factors that matter when it comes to being successful.  Takeaways   Assess your peers in your field, figure out what they're doing and learn how to stand out from them.  With quality branding, someone can outperform others in their field by making themselves appear more valuable.  You can't start your branding plan without accurate and relevant information first. Branding is the art of differentiation, you want to differentiate yourself from all the noise out there.  Give a solid answer about what makes you different, nothing generic. If you understand your audience well enough then this should come easily.  When you're discovering your audience, narrow down what shared traits they have and utilize them.  Don't waste your time playing a smaller game when you could be having a much larger impact.    Quote of the Show:  “Why are we being taught the answers? See that to me is the failure. Why are we being taught the answers? Why aren't we being taught the questions? - David Brier Links   Twitter: https://twitter.com/davidbrier LinkedIn: https://twitter.com/davidbrier Website: https://www.risingabovethenoise.com Book Link:  https://www.amazon.com/Brand-Intervention-Steps-Transform-Have/dp/0999529706?gclid=Cj0KCQiAoNWOBhCwARIsAAiHnEg2VaolMYwgUowJ1pPqW-lcSiLYPypWx6nm-x-9PLFhRDZ4nTjQonEaAkBXEALw_wcB   Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube:  https://youtu.be/-A-mWOkj00s

David Brier, the President and Creative Director at DBD International has a knack for pulling things apart and getting to the root of an issue by asking a simple question: ‘Why?' David joins fellow disruptor and host Karla Jo to talk about ways that he is disrupting the status quo of rebranding your company.    Takeaways:   The most important ingredient to disruption is paying attention. Many companies show up and make a lot of noise, but few take notice of what good disruption and change is and where it is needed. Your brand should properly frame you. You must own your own dialogue and narrative. Your brand is a part of you and it should properly reflect that.  People will not come to new conclusions based on old information. You need to make sure that you sound different in order to get your brand out there. Branding is the art of differentiation and not the art of looking like another brand in your category.  There are three phases to branding; Pre-Sales branding, During the Sales Branding, and Post-Sales Branding. Most companies only focus on two of the three but all three are important. You want to be more connected to the solution to your customers problems and not your own solutions, that's why Netflix is world wide and there is only one Blockbuster remaining.    Quote of the show:   2:10 “The biggest, most important ingredient to disruption, this may surprise you, my answer is paying attention in the first place. How can you disrupt if you don't even take a pulse of where the things are at. And that to me is the biggest secret. So many companies, CEOs, brands, thought leaders, et cetera. They're just going to show up screaming really loud.   Well, that's going to disrupt! Well, what if everybody else is already screaming loud, bozo? That  would be my response to that person who chose to do that. So it's paying attention, so it's going, okay. Take a pulse where stuff is at, right? Because you could disrupt smartly. You could disrupt stupidly, right?”   Links: LinkedIn: https://www.linkedin.com/in/davidbrier/ Company Website: https://www.risingabovethenoise.com Company LinkedIn: https://www.linkedin.com/company/dbd-international/ Twitter: https://twitter.com/davidbrier?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor   Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M=  Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD Stitcher - https://www.stitcher.com/show/disruption-interruption YouTube - https://youtu.be/AFJH33euWIo See omnystudio.com/listener for privacy information.

We're pulling a great interview from Tina Schulke's feed this week. She talked to David Brier, Google's #1 rebranding expert, about being different versus being better.Be sure to follow and review Never Stop Conquering so Tina actually takes it out of hiatus!Here's a CTRL+C of the show notes for the Never Stop Conquering episode...Why will being different power your growth FASTER and HIGHER than being better?Tina's Guest, David Brier explains.David is Google's #1 Rebranding Expert, Slayer of the Mundane, Liberator of Awesome, Advisor to CEOs, Author of Amazon's Branding Bestseller “BRAND INTERVENTION," Responsible for $1B in sales, and an AMAZING Keynote Speaker.This is a high-energy conversation. You'll hear about some things Tina did not get right at first. You will hear some "adult moments" (colorful language). Most importantly you will hear and learn what to do to make your "being different" rock!We have some awesome extras that accompany this episode. Find them in our Never Stop Conquering Facebook Group PageFind more of David's work at www.risingabovethenoise.com and follow him on LinkedIn for inspiration daily!--Join the Appleton Podcast Co-opStart a podcast, win free gear! Learn more Review APC Presents on Podchaser

Welcome to the 13th episode of the Disruptors Network podcast. David Brier is a native New Yorker and Google's #1 ranked rebranding expert, David's 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate. David is the bestselling author of his #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need” with a foreword written by Shark Tank star and CEO of FUBU Daymond John. We discuss branding, differentiation, and more!

Welcome to the 51st episode of the Give A Heck Podcast! Join Dwight Heck and his guest, David Brier, as they go down on the concepts and stories that show what real power branding holds to any business. How people see you as a business boils down to more than just the images and design they see and associate with you. There's a saying, "everything that you choose to do reflects your values." For David, this adage proves true even to business and branding. In this episode, David talks humor about why he thinks most digital courses today are generally flim-flam, his book Brand Intervention, how his curriculum helps generate millions of dollars in revenue, and the reason why the electronic age needs to take branding seriously. If he's to give one nugget of advice to anyone, "don't put shit off." In this episode, you'll learn: · Queens and Brooklyn: Cultural Sponge · Why should the electronic age take branding more seriously? · David Brier – most digital courses you see are pure BS. · What is in David's '33 Steps To Transform A Brand?' · The power of branding to people who know how to give… · And much more! ~ About David Brier: A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. ~ You can find David Brier on… LinkedIn: https://www.linkedin.com/in/davidbrier/ Facebook: https://www.facebook.com/david.brier.3 Instagram: https://www.instagram.com/risingabovethenoise/ Connect with Dwight Heck! Website: https://giveaheck.com/ LinkedIn: https://www.linkedin.com/in/dwight-raymond-heck-65a90150/?originalSubdomain=ca Instagram: https://www.instagram.com/give.a.heck/ Facebook:https://www.facebook.com/dwight.heck Youtube: https://www.youtube.com/channel/UCF0i

My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands.David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, which was presented to him by Shark Tank star and NY Times bestseller Daymond John.He's also an award-winning veteran and recipient of over 330 international industry recognitions in branding, rebrands, design and brand strategy.And as if that's not impressive enough, David is a best-selling author and his newest book “Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need" is an Amazon best-seller and regarded as THE “branding bible”.I invited David to be a guest on my show to talk about how brands can rise above the noise and gain the attention of their audience. I wanted to know why certain brands take off when others are left in the dust. And I was curious to learn about his YouTube series called “One Minute Wednesday”

In addition to writing the new “branding bible” and Amazon bestseller, "Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need", David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation. David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube. In Today's Episode, Oren and David talk about how Branding, as it's practiced today, is based on a lie killing daily deals, negotiations, and partnerships at an alarming rate. Make sure you don't miss this one!

This episode of The Jake Dunlap Show features David Brier, Chief Gravity Defyer at DBD International. An artist as much as he is an entrepreneur, David has been hailed as a "mad genius" and is a world-renowned designer with a thriving business. David recalls his roots and his first forays into the art spectrum. From visual arts to music, David tried it all in his college days until he zeroed in on design and typography. He founded his first design company soon after college, moved on, and diversified his service with DBD International.Moving to branding felt natural to David. His curiosity with designs he admired translated into the branding success he delivers to his clients. David also experienced the monumental shift in the 90s when design creation moved dramatically from analog to digital.Far from satisfied, David is also a prolific writer and has authored several books, including Defying Gravity & Rising Above the Noise: The 8 Principles for Achieving and Maintaining Brand Elevation. Today, he also comments on the branding trends he has noticed and the value of originality in creating memorable designs.Listen to the full podcast on David Brier's journey in branding and his colorful anecdotes on life as a designer.QUOTES:09:54 "I need to be a designer because I can then, at least, control the outcome and be accountable for the outcome of all the bits and pieces work together. I didn't want to just be what I call a musician in the orchestra."32:02 "I started to do stuff as editorial design, meaning how do I tell a story, how do I use a headline, how do I use all these bits and pieces to work together on a page. It was more of an editorial approach."33:16 "Vanilla is what you put the hot fudge on. Vanilla isn't the star, the hot fudge is. And so I was all about the hot fudge, not the vanilla."40:04 "I can use all these things to create a story, a visual, an entity, a presence, that started out maybe as a little germ of an idea in someone's head some time ago. And so I could bring that to life."47:05 "Are you really that devoid of originality? Truly? Go and take a walk then, go to a museum, go to a gallery, go to some city, walk the streets and look at the windows. Get some inspiration."More about DavidDavid Brier is a brand identity expert, designer with decades of experience, author, and speaker. He has worked with industry legends like Shark Tank investor and FUBU CEO Daymond John who calls David "brilliant with branding." He has been quoted as saying, "cookie cutters are for baking, not branding" and has been featured on Forbes.com and Fortune Small Business. He has hundreds of international recognitions, including a first-place win in the 2013 Shorty Awards, known in the industry as the "Oscars for Social Media."David has worked with Revlon, Estee Lauder, Jim Henson Associates, Rolling Stone Magazine, The New York Times Sunday Magazine, and the Trump Organization. This passionate dedication to his work has earned him more than 300 international and national industry awards. Aside from already being a published writer, David is also a Fast Company author who regularly tackles topics on innovation, advertising, and of course, branding in all its shapes and forms. Find out more about David Brier and connect with him at the following links:LinkedIn - https://www.linkedin.com/in/davidbrier/Website (Rising Above the Noise) - https://risingabovethenoise.com/Author Page (Fast Company) - https://www.fastcompany.com/user/david-brierLearn more about Jake Dunlap and Skaled by visiting the links below:Jake Dunlap:Personal Site - http://jakedunlap.com/LinkedIn - https://www.linkedin.com/in/jakedunlap/Twitter - https://twitter.com/JakeTDunlapInstagram - http://instagram.com/jake_dunlap_Facebook - https://www.facebook.com/JakeTDunlap/Skaled:Website - https://skaled.com/ LinkedIn - https://www.linkedin.com/company/skaled YouTube - https://www.youtube.com/channel/UCsw_03rSlbGQkeLGMGiDf4Q

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click HereA Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John.An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities.In addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation.David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube.As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to◦  Appeal to a new audience◦  Redefine brand misconceptions due to being pigeon-holed◦  Correct brand definition due to cultural and technological changes◦  Disrupt an existing category or convention◦  Capitalize on emerging trends.Website: https://www.risingabovethenoise.comTwitter: https://twitter.com/davidbrier Facebook: https://www.facebook.com/risingabovethenoiseYoutube: https://www.youtube.com/user/headmusik This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit debcrowe.substack.com

This episode is sponsored by Davwill Consulting. Emotional agility? Yep, it's needed more now than ever. Let's chat! Click Here A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, ADWEEK, Huffington Post and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John. An award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design, and brand strategy, David has designed and transformed global brands, regional and local brands, and brands for startups and even cities. In addition to writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need, with a Foreword written by Daymond John of Shark Tank and FUBU, David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation. David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube. As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to ◦  Appeal to a new audience ◦  Redefine brand misconceptions due to being pigeon-holed ◦  Correct brand definition due to cultural and technological changes ◦  Disrupt an existing category or convention ◦  Capitalize on emerging trends. Website: https://www.risingabovethenoise.com Twitter: https://twitter.com/davidbrier  Facebook: https://www.facebook.com/risingabovethenoise Youtube: https://www.youtube.com/user/headmusik  

Our guest today is David Brier an international award-winning on design and branding. He has won over 320 awards and a rare distinction of being presented as the Presidential Ambassador for Global Entrepreneurship medallion. He's a 1 google branding expert who's been featured on ADWEEK, Forbes, Thriving global, and more. He's also a #1 Amazon bestselling author “BRAND INTERVENTION.” From this episode, you'll discover how to really stand out from the noise on social media platforms. Wipe out the anonymity in whatever industry that you're in. Learn how to be better. Stop fighting a losing battle and face your branding, marketing, and sales head-on with the same old tactics. Connect with David:  https://www.RisingAboveTheNoise.com https://www.linkedin.com/in/davidbrier/   Key takeaways Create an emotional connection with your audience through your brand Tell a story that gets into your audience's mind and make them feel something. Marketing before social media/internet and how it's currently. What's changed and what's remained the same. Cohesively work your branding, marketing, and sales together as a small entrepreneur. Know what products and services that you're really good at marketing Fulfilling a fundamental purpose that makes your audience care    

This next guest knows a thing or two about branding and why shouldn't he, he's the recipient of over 320 international awards on design and branding. David Brier is the branding and rebranding expert, a keynote speaker, and bestselling author of #1 Amazon book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.” David has the rare distinction of being presented the Presidential Ambassador for Global Entrepreneurship medallion, Google's #1 ranked rebranding expert, bringing over 4 decades of branding expertise are sought after by companies of all sizes — from startups to global organizations — and every industry demanding an unorthodox edge in today's business climate, his work have been featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts around the world, and he's my UNFTLRD guest in this episode.

Welcome to another episode of the #FlipMyFunnel podcast. Today, we sit down with author and speaker David Brier. David is an expert on branding, and he wrote a best-selling book entitled Brand Intervention, which talks about 33 steps to transform the brand you have into the brand you need. As marketers, we all have these thoughts around branding, such as “Why is this brand trying that method? Is it working?” Or, “Why exactly is that brand better?” But most of us don't take the time to really understand it. David takes the time. Besides branding, we're also going to jump into Alexa, because David's one of the very few people who's been putting a lot of content on Alexa. Gain access to David's FREE eBook “The Lucky Brand” endorsed by INC magazine here.