InnovaBuzz

Our guest in this episode is Marnie Stockman, co-creator of the Lead It like Lasso philosophy. Following her passion for helping people become their best selves, Marnie has embarked on a new adventure to empower job seekers in the age of AI. Her mission, sparked by conversations with her own children, is to help people find truly meaningful work through authentic self-discovery.Marnie shares how we can all become the "CEO of You, Incorporated," using AI as a tool for deep introspection, not just for sterile automation. Key points discussed include:* Character is your advantage: In an automated world, your unique human character is your ultimate competitive edge.* Be the CEO of You: Run your life and career like a business to intentionally guide your own growth.* Use AI for authenticity: Leverage AI to understand your real story and NOT to game the system.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Marnie Stockman, Lead It Like LassoIt was an absolute delight to welcome Marnie Stockman of Lead It like Lasso back to the Innovabuzz podcast. Long-time listeners might remember Marnie from episode 653, where she and her business partner Nick taught us how to lead with heart, inspired by the one and only Ted Lasso. So much of that conversation was about core values and curiosity, and now she's returned with a fascinating new adventure that feels like the perfect next chapter: empowering job seekers in the age of AI.This new direction isn't a pivot away from her Lasso-inspired philosophy; it's a powerful evolution of it. Marnie is diving headfirst into the world of artificial intelligence, not as a cold, robotic replacement for human ingenuity, but as a tool to help us become, as she so eloquently puts it, "the best version of ourselves." It's a mission to bring more character, not less, into our professional lives, especially when technology is changing everything.The Spark of Inspiration: The Character Revolution in a Digital WorldMarnie's new focus was sparked by a simple but profound observation she calls the "character revolution." In a world increasingly filled with automation and digital transformation, the single greatest way to stand out is by being authentically, unapologetically human. It's our character, our values, and our unique stories that will become our most valuable assets. The ones who thrive will be the ones who show up as real people.This idea wasn't just a theory; it was validated in the most personal way possible. Marnie shared a wonderful story about a single week where her 23-year-old daughter, her 25-year-old son, and her daughter's 23-year-old boyfriend all decided they needed more impactful work. From a mechanic wanting to help people more directly to a marketer discovering a passion for teaching, their journeys proved that understanding one's core drivers is the first step toward a fulfilling career.Welcome to You, Incorporated: Becoming the CEO of Your Own LifeThis is where Marnie's new venture gets truly brilliant. She and Nick are developing an app and writing a new business fable, The Business of You, based on a powerful central metaphor: you are the CEO of "You, Incorporated." I just love this concept. It reframes personal development from a passive activity into an act of empowered, strategic leadership over your own life and career.When you think of yourself as a CEO, you realize you're in charge of all your own departments: your finances, your marketing (how you present yourself to the world), and your HR (your personal growth and well-being). The app they're building is designed to be your trusted advisor in this enterprise, using AI to help you have the critical conversations needed to run your personal corporation with intention and clarity.AI as Your Personal Mirror: Uncovering Your Authentic StoryThis is where the magic really happens. We chatted about how AI's greatest strength isn't just generating content, but acting as a conversational partner to help you uncover your own ideas. Marnie's work is a perfect example of this. Her app uses AI to help you dig deep into your core values and the stories that define you, much like a patient coach. It helps you connect the dots of your own life.Marnie shared the powerful story of an introverted young man she mentored who was told he came across as "chaotic" in interviews. By working through his core values and the stories that demonstrated them, from soccer as a kid to his work as a lifeguard, he was able to build a coherent narrative. The very next day, he walked into an interview, confidently told his story, and landed the job. He didn't change who he was; he just finally understood how to articulate it.The Human Checkpoint: Navigating AI with Wisdom and AuthenticityOf course, with any powerful new tool, there are risks. Marnie rightly points out that AI can be "glitchy" and has a hilarious tendency to produce "cringey" and repetitive content if you're not carefully guiding it. I see it all the time. The human in the loop is not just recommended; it's essential for ensuring the output has personality and soul.More importantly, she offered a critical warning against using AI to simply "hack the system." It's tempting to use these tools to generate a resume or cover letter that perfectly matches a job description, but if it's inauthentic, you risk finding yourself "unhappily employed." It's a fast track to that feeling of misalignment where you dread going to work, a situation I know all too well from my own past and one that Marnie experienced herself.The Ted Lasso Test: How Would Ted Navigate the World of AI?I couldn't resist asking the big question: what would Ted Lasso do in the age of AI? Marnie's answer was, unsurprisingly, spot-on. He would focus on understanding yourself first. He'd encourage his team to use any tool at their disposal not to find shortcuts, but to cultivate empathy and become more human.This led to one of my favorite parts of our chat: Marnie's "shelf help" idea. She took a picture of her bookshelf, fed it to an AI, and asked for a personality assessment, blind spots, and book recommendations. It's a wonderfully creative and fun way to use technology for genuine self-discovery, and it feels like something Ted would absolutely get behind.ConclusionMarnie's work is a vital reminder that in our rush to adopt new technologies, we can't afford to lose sight of what makes us human. The goal isn't to let AI do the work for us, but to use it as a mirror to better understand ourselves, our stories, and our values. It's about leveraging technology to deepen our human connection, not replace it.Marnie provides a masterclass in how to approach AI with wisdom, curiosity, and a deeply human-centered focus. Her message is clear: use these powerful new tools not to chase trends, but to uncover your authentic story and core values. In a world of automation, your humanity isn't a liability; it's your ultimate competitive advantage.The Buzz - Our Innovation RoundHere are Marnie's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI with a creative prompt to analyze your bookshelf, providing unique data to help you understand your own blind spots.* Best thing to integrate AI and human connection – Create consistent content in different styles, which allows you to connect authentically with multiple, diverse audiences.* Differentiate by leveraging AI – Focus on using AI first and foremost as a personal tool to deeply understand yourself and your own story.ActionTake a picture of your bookshelf, find the prompt Marnie mentioned in the show notes, and use it to analyze your reading habits. Share what you discover online using the hashtag #ShelfHelpChallenge so Marnie can see it.Reach OutYou can reach out and thank Marnie by visiting her website at leaditlikelasso.com, which links to all of her projects. You can also connect with her directly on LinkedIn or enjoy her satirical take on career advice at workinprogress.ai.Links:* Website - Lead it Like Lasso* LinkedIn - Marnie Stockman* YouTube - Lead It Like Lasso* Facebook* Twitter - @leaditlikelasso* Instagram - @leaditlikelasso* LinkedIn - Lead it Like Lasso* TikTok - @leaditlikelassoBooks* Lead It Like Lasso, Marnie Stockman and Nick ConiglioCool Things About Marnie Stockman* Pop Culture Alchemist: Marnie doesn't just reference Ted Lasso - she's built an entire leadership philosophy and business around the show's heart, humor, and humanity. Who else can say their business playbook is inspired by a fictional football coach with a mustache and a biscuit obsession?* From Math Teacher to AI Innovator: It's not every day you meet someone who's journeyed from the world of high school math to the cutting edge of AI-powered job seeking. That's a plot twist worthy of its own Ted Lasso episode!* Champion of the Underdog: Marnie's focus on helping job seekers stand out in an automated world speaks volumes about her passion for empowering the underdog. She's not just teaching leadership; she's leveling the playing field.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Here's the prompt Marnie gave us for AI to analyze your bookshop:I'm participating in the #ShelfHelpChallenge. Based on this photo of my bookshelf (or list), please give me: 1. A short personality summary 2. My current intellectual obsession 3. A blind spot I might be missing 4. A book I didn't know I needed 5. A fake book title I would write one day Sign it: “Your Bookshelf (With Love)”

Our guest in this episode is the returning Dr. Islam Gouda, a global brand ambassador and marketing mentor from Egypt. Islam previously appeared on Episode 660, where we had a fantastic chat about building authentic relationships through ethical marketing, aligning brand values with customer ethos, and the critical role of human connection.This time, Islam is back to explore how we can uphold those same principles in the age of AI. He explains how we can embrace AI's power without sacrificing the authenticity and intuition that truly connect with customers. Islam offers a brilliant framework for treating AI as an assistant, not a replacement, ensuring our marketing remains valuable and real.Key points discussed include:* AI is your assistant, not your expert; use it to enhance your unique skills, not replace them.* Human creativity is a rare "nature-bred pearl," far more valuable than AI's generic "artificial pearl" output.* Use AI for research and brainstorming, but always maintain human oversight and a healthy dose of distrust.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dr Islam GoudaIt was a genuine pleasure to welcome Dr. Islam Gouda back to the Innovabuzz podcast. So much of our world has shifted since his last appearance, especially with the explosion of Artificial Intelligence into our daily marketing lives. As a marketing mentor and AI enthusiast himself, Islam offered a powerful and refreshingly grounded perspective on how we, as business owners and marketers, can navigate this new frontier without losing the one thing that truly sets us apart: our human connection.The conversation kicked off with a critical warning. Islam pointed out that AI, for all its power, carries a significant risk: it can make us all look and sound the same. In its quest for perfection, AI can strip away the unique personality and the authentic voice that defines a brand. If we are not careful, we risk dissolving into a sea of "impeccable" but ultimately generic content, losing the very essence of what makes customers connect with us on a human level.Championing the "Marketing Gut"So, how do we fight this trend towards standardization? Islam argues it all comes down to valuing our own foundational expertise, what he wonderfully calls the "marketing gut". He shared a brilliant analogy, comparing AI's arrival in marketing to the introduction of Excel for accountants. Back then, accountants were afraid of becoming obsolete, but Excel didn't replace them; it empowered them. It became a tool that allowed them to be better at their craft.That is precisely how we should view AI. It is not a replacement for our knowledge, our understanding of our customers, or our strategic intuition. If you don't have that solid marketing foundation, you are simply feeding a machine and hoping for the best. True magic happens when human expertise guides the tool, not the other way around.The Parable of the Two PearlsTo drive this point home, Islam shared a powerful metaphor that has really stuck with me. He compared AI-generated content to an "artificial pearl". It might look perfect and be easy to produce in mass quantities, but its value is inherently limited. Human-generated output, on the other hand, is like a "nature-bred pearl". It is rare, unique, and sometimes imperfect, but its intrinsic value is exponentially higher.This parable is a profound reminder for all of us in the marketing space. Are we striving to produce cheap, artificial pearls that are easily replicated, or are we cultivating the unique, valuable, nature-bred pearls of human creativity and strategy? The answer to that question will define the future of our brands.Wielding the Tool Wisely: AI as Your Research AssistantThis does not mean we should shun AI altogether. In fact, when used correctly, it is an incredibly powerful assistant. Islam and I discussed how AI can be a game-changer for the research phase of any project. It can synthesize competitor data, analyze customer sentiment, and explore messaging angles in minutes, a process that used to take days.By treating AI as a brainstorming partner or a research engine, we can supercharge our strategic work. It can give us five different ways to approach a problem or pull together a comprehensive report, freeing up our time and mental energy to focus on the high-level thinking that only a human can do.Keeping the Human in ControlThe key, however, is to always keep the human in control and to maintain a healthy level of distrust. I shared my own recent experience of receiving a cold, dismissive, and clearly AI-written response from a company I had been loyal to for years. It was a perfect example of what happens when the human oversight is removed.Islam stressed that you always need a human eye to supervise the machine, someone who knows the company, understands the customer, and can say, "That's not okay." We cannot afford to put a machine, which is a stranger to our business, in charge of our precious customer relationships. You must have a human making that final call.Conclusion: Don't Fear It, Don't Trust It BlindlySo what is the final takeaway from my fascinating conversation with Dr. Islam Gouda? It is a beautifully balanced piece of advice. Do not fear AI, but also, do not trust it blindly. See it for what it is: a powerful enablement tool.Use AI to augment your skills and to handle the heavy lifting of data analysis and first drafts. Let it make you better, faster, and more informed. But never, ever let it replace your expertise, your intuition, or the genuine human connection that forms the very bedrock of great marketing.In Summary: Dr. Islam Gouda delivers a masterclass in navigating the AI revolution with wisdom and foresight. He reminds us that while AI is a powerful assistant, our true value lies in our "marketing gut" and human creativity. The goal is not to be replaced by the machine, but to become the skilled human who directs it, always prioritizing authentic connection over artificial perfection.The Buzz - Our Innovation RoundHere are Islam's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – The “AI burger” chain in Dubai that uses AI to create recipes, connecting with customers through the shared novelty and intrigue of the concept.* Best thing to integrate AI and human connection – Using AI tools for research and social listening, and brainstorming with it like an assistant to leverage and enhance his own expertise.* Differentiate by leveraging AI – Understand how AI truly works so you can use it as an efficient tool to assist you, without placing too much trust in it.ActionApproach AI without fear or blind trust. Consciously use it as an "enablement tool". Start this week, treating it as an assistant with the specific goal of making you better at your craft, not replacing your invaluable human expertise.Reach OutYou can reach out and thank Islam on LinkedIn by searching for his profile, “The Marketing Master Islam Gouda,” or by looking for his marketing services online. You can also find him on social media.Links:* Website - Islam Gouda* LinkedIn* Facebook* Twitter - @IslamGouda1* Instagram - @samgouda1* Youtube - @DrIslamGoudaBooks* SMEs and Startups Marketing Guide Through COVID-19, Dr Islam GoudaCool Things About Islam* The "Global Nomad" Vibe: Islam has lived and worked in diverse locations, including Egypt, Dubai, the UK, and the U.S., giving him a truly global perspective. This isn't just about business; it's about a life lived across cultures, which undoubtedly shapes his worldview and marketing philosophy.* The "Marketing Minute Man": Islam's project, which condenses marketing insights into digestible one-minute snippets, is a creative and practical resource for marketers. It reflects his ability to simplify complex concepts and make them accessible to a wide audience.* The "Mentor with a Mission": As a mentor and Global Brand Ambassador, Islam is committed to helping others grow. His focus on leadership and team building shows his dedication to empowering others, which is both inspiring and admirable.* The "Marketing is Life" Philosophy: Islam's belief that marketing is not just a profession but a way of life is a unique and refreshing perspective. It highlights his passion and the depth of his connection to his work, making him stand out from other marketing professionals.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Dawid Naude, the visionary founder and CEO of Pathfinder, an AI accelerator dedicated to helping businesses boost employee productivity, drive breakthrough innovation, and cultivate a sustainable AI culture. Dawid's passion lies in leveraging AI to free us from mundane tasks and enhance our uniquely human capabilities.In our chat, Dawid shared how AI can truly liberate us from daily drudgery, making way for more meaningful work and deeper human connection. He also brilliantly explained that AI's real power isn't in simple prompts but in having a genuine conversation with it.Key points discussed include:* AI as a liberator: Dawid emphasizes how AI can free us from low-level tasks, allowing for greater focus on skilled work.* Conversational AI: The true value of AI lies in dynamic dialogue, not just one-off questions and answers.* Human connection amplified: AI enables us to be more human by removing tedious tasks and fostering deeper understanding.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Dawid Naude, PathfindrAI has moved beyond science fiction and into our everyday lives, and for many, that shift can bring a mix of excitement and apprehension. Are robots coming for our jobs? Is technology making us less human? These are the kinds of questions that often swirl around the conversation. But what if we told you that AI isn't here to replace us, but to liberate us? What if it's the key to unlocking a future where we're more productive, more creative, and yes, even more connected?This was the incredibly inspiring message from our recent Innova.buzz guest, Dawid Naude, the founder and CEO of Pathfinder. Dawid isn't just building an AI accelerator; he's on a mission to reshape how businesses and individuals embrace this powerful technology, focusing intently on the human side of AI adoption and creating a sustainable AI culture. His vision is refreshingly optimistic: AI's true power lies in its ability to strip away the "drudgery" of our daily tasks, freeing us up to do the really important, human work.Beyond the Classroom: Revolutionizing Learning and Critical ThinkingThink about it: how much of your day is spent on low-level activities, tasks you mastered years ago, or even back in university? Dawid sees this as a profound opportunity. AI can shoulder that mundane burden, allowing us to flex our highly developed skills. But his excitement truly ignites when he talks about education. Imagine every student having a 24/7 mentor, a personalized teacher available at their own pace, in their own language. For those with learning difficulties or language barriers, this isn't just convenient; it's a game-changer, leveling the playing field and opening up a world of possibilities.Now, I know what some of you might be thinking: won't all this AI make us lazy thinkers? Won't it erode our critical thinking skills? It's a valid concern, one I've wrestled with myself. But Dawid offers a compelling counter-narrative. Perhaps for some, it will make it easier to copy and paste. But what about those in the middle, those who struggle to follow complex work? Could AI actually elevate their understanding, pushing them beyond simple rote learning? And for those who are already critical thinkers, AI becomes an "absolute weapon," allowing them to test concepts, explore new topics, and identify blind spots with unprecedented speed and depth. It's like having an instant sounding board, helping you see all the holes in an argument you might have missed.The Art of Conversation: Prompting Beyond the Basic Q&AOne of Dawid's most profound insights is that the true magic of AI isn't in a single, perfectly crafted prompt. Forget prompt engineering as a rigid, one-shot deal for most of us. Instead, Dawid champions the idea of AI as a conversation partner. It's not about asking a question and getting the answer; it's about engaging in a dialogue, a back-and-forth riffing session where you can tweak, question, and refine the AI's responses. This conversational approach unlocks a much deeper level of value.So, how do we master this art? It's simpler than you think. Dawid suggests treating AI like a friend you want to challenge. Instead of asking, "Is this a good idea?" try, "Can you find 10 things wrong with this?" or "Tell me all the reasons for and against." This subtle shift in your interaction can transform the AI from a validation machine into a genuine sparring partner, pushing your thinking and helping you explore ideas from all angles. It's about being aware of the AI's inherent tendency to validate and actively instructing it to push back, to play devil's advocate.Navigating the Ethical Maze: Bias and the Human ElementThe question of bias in AI is a significant one, and Dawid delves into this with admirable honesty. He explains that AI has to be biased in some way; it has to give an answer that isn't always "it depends." The underlying training data, combined with carefully constructed "system prompts," shapes the AI's personality and guardrails. It's not malice, but a reflection of the data it's trained on and the rules its creators have set.This understanding is crucial. While we can ask AI to cite its sources and dig deeper, the ultimate responsibility for critical evaluation remains ours. We're used to searching for answers on Google, where we get sources to find the answer. With AI, we're often given the answer directly. Dawid wisely points out that this could lead to us delegating our thinking to a "20-kilometer radius in California," where most of these AI companies reside. It's a tricky balance, but one we must navigate by maintaining our own human judgment.AI in Action: Real-World Business TransformationsDawid's journey with Pathfinder has shown him just how rapidly the landscape of AI has evolved. What required complex, expensive integrations just 18 months ago can now often be achieved with off-the-shelf tools and clever prompting. He recounted a fascinating example of a small real estate company that, after some basic AI training, created their own custom GPTs for tasks like real estate listings and tenant communication. They even produced AI video avatars of their CEO providing market updates in multiple languages!This anecdote really drives home Dawid's belief: the true power lies in giving every employee an "everyday AI assistant." It's not about replacing roles, but about making each person incredibly productive by tackling the thousands of unstructured, copy-paste, back-and-forth activities that fill most of our days. When people discover how these tools can save them time and effort, their eyes light up. It's a genuine human connection to the technology because it directly improves their daily work life.The "Coffee Culture" of Connection: Why Humans Still RuleOne of my favorite analogies from our conversation was Dawid's take on coffee culture. He highlighted how, particularly here in Melbourne, we're happy to queue up, pay five times as much, and sometimes even get a "worse" coffee from a barista, even when a perfectly good, cheap, and consistent alternative exists from a machine. Why? Because it's human. This perfectly illustrates his point that despite the incredible efficiency of AI, our innate desire for human interaction and connection remains strong.AI is poised to rid us of the drudgery, giving us back time and mental space. And what will we do with that newfound freedom? Dawid believes it will allow us to be more authentic and human in our interactions. When we're not bogged down by tedious tasks, we can truly engage, empathize, and connect on a deeper level. The more human you are, the more effectively you'll be able to leverage this technology.Your Personal AI Journey: Taking the LeapSo, what's the takeaway from all this? Dawid's message is clear: dive in! The best gateway drug, as he puts it, is something like ChatGPT. Don't be intimidated; it's not hard to become an expert. You just need to be shown what's possible, and then start playing. He encourages everyone to grab the free version and get started.His unique call to action is brilliant: "Have ChatGPT interview you, and then afterwards, ask it to recommend the top 10 ways of how you should use ChatGPT." It's a meta-approach that lets the tool itself guide your learning journey, tailoring its advice to your specific needs and interests. What a clever way to begin your own AI adventure!It's been a truly fabulous conversation with Dawid Naude, packed with incredible insights. His perspective on AI as a human enabler rather than a threat is truly inspiring. We're not just talking about the future; we're living it, and with AI as our ally, that future looks incredibly bright.The Buzz - Our Innovation RoundHere are Dawid's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Innovative AI with Human connection – Dawid saw a client use AI to understand a challenging client's perspective more deeply, and his wife uses it to create fairy tales that help their kids navigate difficult situations.* Best AI integration example – Dawid integrates AI and human connection by simply showing people how to use it to save time, do things they couldn't before, and even have fun with their families.* Differentiate with Connection – Dawid recommends using AI to understand people and industries more deeply, allowing for richer conversations and more impactful solutions.ActionDefinitely grab ChatGPT, even the free version! Then, tell it to interview you, and afterward, ask it to recommend the top 10 ways you should use ChatGPT to get started.Reach OutYou can reach out and thank Dawid on his LinkedIn, or for a deeper dive into AI, visit Startlearning.ai which redirects to Pathfinder's monthly public masterclass.Links:* Website - Pathfindr* LinkedIn* Speaker Profile* YouTube* Dawid's Other Podcast appearancesCool Things About Dawid* The Tech Optimist with a Conscience: Dawid isn't just a tech cheerleader; he's a responsible innovator who's willing to call out unethical practices and advocate for human-centered AI adoption. That blend of enthusiasm and integrity is seriously cool.* The Accidental Entrepreneur: Dawid's candidness about the challenges of entrepreneurship—admitting that it's often "miserable" and not as glamorous as it seems—is refreshingly honest and relatable. It's cool to see someone who's not afraid to show the real side of building a business.* The Language Barrier Breaker: Dawid's passion for using AI to overcome language barriers and connect with people from different cultures is inspiring. The image of high-net-worth investors receiving personalized voice updates in Mandarin is both innovative and deeply human.* The Bootstrapped Innovator: Dawid's company, Pathfindr, is entirely bootstrapped and self-funded. That's a testament to his resourcefulness, his belief in his vision, and his willingness to take risks. It's cool to see someone who's building something from the ground up, without relying on outside investment.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Anna Addoms, Wicked MarvelousOur guest in this episode is Anna Addoms, the insightful founder of Wicked Marvelous. Anna champions making technology, especially AI, accessible and genuinely useful for small business owners, always with a focus on reducing overwhelm and fostering authentic connections. In our chat, Anna shares her practical wisdom on how entrepreneurs can harness AI as a powerful tool without losing the essential human touch that truly matters in building lasting relationships and a thriving business.Key points discussed include:* AI as a Tool, Not a Replacement: Use AI strategically for back-office tasks, but always keep humans at the forefront of client interactions.* Guard Human Connection Fiercely: Implement AI in customer service with extreme care, ensuring transparency and easy access to human support.* Navigate AI Ethically and Practically: Stay informed about AI's capabilities and risks, using it to add value while protecting your brand and IP.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Anna Addoms, Wicked MarvelousThe AI Revolution: Tool, Not TyrantIt feels like just yesterday we were marveling at the dawn of AI, this "cool, shiny object" everyone was buzzing about. Fast forward to today, and we're deep in the trenches, moving beyond the mere novelty and into the serious business of practical application. The initial excitement was palpable, but now, as Anna Addoms wisely pointed out in our recent chat, we're navigating the "nitty gritty" – figuring out what AI is actually doing, whether it's truly adding value, and how to use it safely and effectively without getting lost down a "rabbit hole."Anna Addoms, with her characteristic clarity, cuts right to the chase: AI is fundamentally a tool, a multi-tool even. Think of it like a powerful chainsaw in your shed. In the right hands, with the right understanding, it can make incredibly light work of massive tasks. But if you're not careful, or if you don't really know how to wield it, you're just inviting a mess or unnecessary complexity. Our biggest goal, as entrepreneurs, should be to use AI to enhance our lives and businesses, to make things easier, and crucially, to still allow us to do what we do best: cultivate genuine human connections.Where AI Shines (and Where It Doesn't)So, where does this powerful multi-tool truly shine? Anna suggests focusing its considerable might on back-office tasks – those internal operations that often consume valuable time and energy. Picture those complex spreadsheet formulas that make your head spin; AI can whip those up in a flash. Or consider the initial drafts of long-form content, giving you a solid starting point without the blank page paralysis. The key here is using AI to shoulder a significant portion of the "heavy lifting," freeing you up for more strategic and human-centric work.But let's not get carried away. As Anna firmly reminds us, not every "low-level task can be farmed out" to AI. There are times when trying to force AI into a situation actually creates more complication than it solves. If a simple spreadsheet can organize your contact information, why complicate it by feeding it into an AI that might struggle with context? The wisdom lies in recognizing when AI is a genuine accelerator and when it's just an unnecessary detour.The Human Touch: Why Relationships Still RuleHere's where Anna's human-centered philosophy truly comes to the fore: AI should never, ever, replace genuine human connection. We've all been there – stuck in a frustrating recursive loop with a chatbot, feeling like we're talking to a brick wall. That "bad brain experience" doesn't just annoy customers; it actively "burns relationships." Anna is adamant: if you're deploying AI for customer service, there must be an immediate, clear escalation process to a real human. Without that "I wanna talk to a real human right now" button, you're essentially signing a death warrant for customer loyalty.It's not just about functionality; it's about authenticity. Anna points out the "uncanny valley" experience when AI voice technology gets too close to human, yet remains subtly "off." This creates a deep cognitive dissonance, a feeling of "something is wrong." Her advice is crystal clear: be transparency. If it's a bot, call it a bot. Don't give it a human name or picture. This ethical stance ensures trust, preventing your customers from feeling misled or, worse, "pissed off" because they couldn't escape an automated interaction.Building Your AI-Powered Personal Brand (Ethically!)Now, on a brighter note, AI can be an absolute boon for crafting and refining your personal brand's messaging. Anna herself has trained her AI to sound "exactly like me" for various content outputs – emails, sales pages, blog posts. This means she can generate initial drafts that are remarkably consistent with her unique voice and cadence. The magic, however, lies in the subsequent step: the human touch, the final edit. Anna emphasizes that she's always the "last person to see it," ensuring her "seal of approval" is on every piece of content that goes out. This blend of AI efficiency and human oversight is powerful.However, a crucial word of caution, something Anna highlighted with a stark anecdote: be incredibly mindful of data privacy and copyright when using AI tools. She shared a sobering example of authors inadvertently signing away their book copyrights by inputing their manuscripts into certain AI language models under their terms of service. It's like accidentally giving away your precious intellectual property to the public domain! Always, always read the fine print. Your content is your gold, so guard it fiercely.Mastering Your Workflow: AI as Your SOP SidekickLet's talk about a task many entrepreneurs dread: creating Standard Operating Procedures (SOPs). We know we need them, especially when scaling and hiring, but the thought of documenting every little step can feel overwhelming. This is where AI truly shines as an unsung hero. As Anna explains, many new hires struggle not because they're incompetent, but because they lack clear, documented processes. You hand over a task, and then find yourself frustrated when it's not done exactly as you envisioned.Anna's practical solution? Leverage AI! She encourages entrepreneurs to use prompts that guide them step-by-step through the SOP creation process. Even better, you can feed it enough information, and it can draft the entire thing for you. This isn't about abdicating responsibility; it's about leveraging AI's ability to structure information logically, ensuring "everything starts coming back faster and exactly the way they want." It's also fantastic for critiquing existing SOPs, pointing out gaps or areas for improvement that your brain, so familiar with the process, might simply overlook.The Calendar Conundrum: Owning Your Time with (or Without) AIThe digital calendar, while a godsend for organization, can also be a silent saboteur of your precious time if not managed with an iron fist. Anna and I both share a strong sentiment about this: you must maintain boundaries around your calendar and your time. While AI scheduling tools offer undeniable convenience, there's a real danger of "abdicating ownership" of your most valuable asset. Suddenly, your days are a chaotic collage of back-to-back meetings with no breathing room, leading straight to burnout.Anna's advice echoes a hard-won truth: your time, your rules. Instead of giving people 24/7 access to your schedule, block out specific times for different types of meetings or, even better, for uninterrupted deep work. This isn't about being unapproachable; it's about being strategic and protecting your mental and physical well-being. Whether you use AI for scheduling or not, the principle remains: actively manage your calendar, don't let it manage you.Staying Savvy: Protecting Your Digital SelfIn this "wild west" of AI, staying vigilant about your digital footprint is paramount. Anna recommends a simple yet powerful defense: set up Google Alerts for your name and business. It sounds old school, but it's incredibly effective for catching any unauthorized use of your likeness or content. Knowing what's being published about you, or as you, is the first line of defense. It allows you to be proactive, as Anna herself experienced when a podcast interview went live earlier than planned.Beyond monitoring, be aware of the bigger picture. While malicious voice cloning of individuals like us isn't the prevalent issue yet (it's mostly targeting celebrities), the technology exists. The reality is, some risk is inherent when putting content on public platforms. However, understanding your rights – the ability to issue cease and desist orders and report malicious content – empowers you to act swiftly if your digital identity is ever compromised. In this evolving landscape, awareness is truly your strongest shield.Summary:Anna Addoms provided incredible insights into navigating the brave new world of AI. Her core message is simple yet profound: AI is a powerful tool, but it should always serve to enhance human connection, never replace it. She emphasized the critical need for transparency, especially when AI is client-facing, and highlighted the importance of guarding your intellectual property. Ultimately, AI offers immense potential for efficiency and automation in our businesses, but its successful implementation hinges on a clear, human-centered strategy.Reach OutYou can reach out and thank Anna by visiting her website.Links:* Website – Wicked Marvelous* Twitter – @WickedMarvelous* Linkedin* Facebook* Instagram - @wicked_marvelousCool Things About Anna* Anna grew up in Colorado in a family of entrepreneurs, right in the thick of the tech boom. She was raised around innovation and search engines, with her dad running AOL's biggest competitor during the first dot-com bubble. That's a childhood spent at the intersection of curiosity and code.* She's a creative at heart: Anna went to art school and holds a degree in English Literature. Her journey from art and literature to Silicon Valley tech startups is a delightful zigzag, not a straight line. She's proof that you can be both a techie and a creative soul.* Anna has a knack for reinvention. After burning out in the high-octane world of Silicon Valley startups (like clockwork, every 18 months!), she realized her true passion was helping others build and implement their own dreams. She's now been running her own company for over a decade, thriving on variety and new challenges.* She's a self-confessed “sponge of knowledge,” always learning, always curious. Anna's love of learning has led her down unexpected paths—from luxury travel to ad agencies to med-tech startups. She's not afraid to pivot, experiment, or start over if it means staying true to her values.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Todd Starr, a marketing innovator and psychology enthusiast who helps businesses differentiate themselves through powerful strategy and human connection. In his insightful chat with host Jürgen Strauss, Todd shares his journey from learning with rock stars to guiding over 3,000 creative client projects, all while exploring the fast-evolving role of AI in business. Together, Todd and Jürgen unpack how mindset, empathy, and intentional use of technology shape modern marketing and meaningful progress.Key points discussed include:* Mindset Shapes Marketing Success: Todd highlights how our beliefs and inner narratives directly impact business growth and marketing confidence.* True Empathy Creates Connection: He shares how genuine empathy - really feeling others' pain - can help unlock client challenges and foster trust.* Thoughtful Integration of AI: Todd encourages using AI as a thought partner, not a replacement, stressing the need for human-centered innovation and creativity.This episode is a bubbly and humble reminder that technology shines brightest when it enhances - not replaces - our human spark and connection!Listen to the podcast to find out more.Show Notes from this episode with Todd StarrMarketing, Mindset, and Human Connection in the Age of AIThis is a fascinating conversation that sits at the intersection of marketing brilliance, deep psychology, and the ever-present rise of AI! Todd's approach is as much about human behaviour as it is about business strategy. Our discussion was a intriguing blend of practical marketing, the psychology of belief, and how we can leverage technology without losing our humanity. Let's dig into the big ideas Todd brought to the table!From the outset, Todd framed his mission beautifully: helping businesses market “better, faster, and easier on purpose.” But what really stood out was his view of marketing as an exercise in communication at scale - a process deeply tied to human beliefs, mindset, and connection. As we explored everything from lead generation to leveraging AI, it became clear that for Todd, impact starts in the brain before it ever meets a business plan.The Power of Mindset: How Our Beliefs Shape Our MarketingA recurring gem from Todd was that “whatever you say, your brain believes you.” This isn't just motivational fluff - it's the heart of why so many business owners get stuck. Whether you think you can improve your marketing or not, that belief will quickly become your reality. Todd's take: mindset isn't peripheral. It sits at the core of successful strategy, differentiation, and growth.It's easy to fall into patterns of self-limiting beliefs, especially in marketing where the feedback isn't always immediate. Todd highlighted how entrepreneurs often internalize stories from childhood (think: “Don't seek attention” or “Don't talk to strangers”) that then sabotage their efforts to put themselves out there. The best marketing strategies won't get off the ground if, deep down, we don't believe we deserve attention or success.Neuro-diversity and Resilient Thinking: Lessons from Dyslexic InnovatorsTodd's personal transparency about being dyslexic and possibly ADHD or autistic hit home. Far from seeing these as weaknesses, he credits his neuro-diversity for making him a big-picture thinker and ace problem-solver. There's a wonderful lesson here about reframing what we often consider “challenges” into superpowers.He drew inspiration from famous innovators like Alexander Graham Bell, Steve Jobs, and even Da Vinci - many of whom were neuro-diverse. Todd sees this connection as a catalyst for original thinking and resilience. As he says, “Dyslexic thinkers shape the world, and everyone else is just living in it.” That kind of outside-the-mold thinking isn't just helpful - it's essential for innovating in business and beyond.Unlearning Limiting Beliefs: Transactional Analysis and the Pebble in the ShoeWe dove into Todd's use of transactional analysis - a psychological framework that examines the “parent,” “adult,” and “child” states we carry from childhood into adulthood. These old patterns can trip us up, especially in areas like sales and networking. Todd gave the example of people carrying forward the childhood lesson, “Don't talk to strangers,” only to struggle with cold calls and networking later.His “pebble in the shoe” metaphor resonated deeply. When business owners ignore small problems or limiting beliefs, they eventually grow into full-blown roadblocks. Sometimes, all it takes is the courage and self-awareness to stop, remove the pebble, and move forward unburdened. Todd's job is to bring empathy to this process, helping clients see that a little pause and strategic action now can save a lot of pain later.Empathy in Business: Feeling with, Not Just for, ClientsEmpathy isn't just a buzzword for Todd - it's the engine room of his work. He describes empathy as literally “feeling the pain” with clients, running powerful mental simulations to understand their struggles. This level of engagement helps him tailor guidance, support change, and avoid the trap of surface-level fixes.But Todd also recognizes the need for boundaries. He's learned how to compartmentalize - keeping his sleeves rolled up in the client meeting, then returning to his own life and headspace afterward. The goal isn't to drown in others' pain, but to guide them towards rewriting beliefs and taking action, turning empathy into a practical catalyst for transformation.AI's Double-Edged Sword: Efficiency Versus Authentic Human ConnectionWe couldn't talk business in 2025 without diving into AI! Todd has a nuanced stance: he leverages AI for efficiency in the back-end, but draws the line at letting it write client-facing content. Too many businesses, he argues, risk eroding trust and damaging their brand by letting AI handle the parts of marketing that should scream “human.”Todd warns that consumers can spot AI-generated content a mile away - those little clues like generic phrases or odd formatting actually undermine human connection rather than enhance it. The takeaway? Use AI to streamline, but always put authentic, human insight at the forefront if you want your message to resonate.Future-Proofing Ourselves: The Unique Human Skills AI Can't ReplaceIn today's environment of rapid technological change, Todd advises us to double down on the skills AI can't easily replicate: critical thinking, emotional intelligence, and real human creativity. While AI can optimize processes and even mimic empathy, Todd believes nothing substitutes the magic of genuine human connection - whether it's a heartfelt conversation, a powerful story, or the artistry of a well-placed metaphor.For Todd, future-proofing isn't about avoiding AI, but about integrating it wisely and nurturing the distinctly human qualities that make us indispensable. His parting wisdom invites us to reflect on what makes us, as individuals and business owners, irreplaceable - even in a world defined by relentless innovation.Call to ActionIf you're feeling stuck in your business or sense that a “pebble in your shoe” is hobbling your progress, take Todd's invitation to heart. Pause, reflect, and ask where old beliefs or habits might be holding you back. Consider how you can lean into your unique way of thinking - and let AI enhance, not replace, your essential humanness.The Buzz - Our Innovation RoundHere are Todd's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – Use AI to automate mundane tasks and free up more time for meaningful human connection.* Best thing to integrate AI and human connection – Implement AI tools to efficiently connect with ideal clients and initiate conversations, then personally engage to build real relationships.* Differentiate by leveraging AI – Use AI to rigorously critique and stress-test your ideas, but always communicate with genuine, human-created content to foster authentic engagement.ActionTodd encourages you to reach out if you're feeling stuck or wanting more from your business or life. He invites you to visit his website, fill out the short form for a complimentary strategy session, and let Todd help you get clear on your next steps.Reach OutYou can reach out and thank Todd by visiting his website.Links:* Website - Todd Starr* LinkedIn* Facebook* Twitter - @todd-starr-12b503117* Instagram - @toddstarrnzCool Things About Todd* The "Marketing Surgeon" with a Rock 'n' Roll Past:* Todd's background as a photographer hanging out with music artists like 50 Cent adds an unexpected layer to his persona as a marketing strategist. It suggests a creative, unconventional spirit that informs his approach to business.* The Dyslexic Innovator Who Reverse-Engineered His Brain:* Todd's self-described dyslexia and his passion for "mind games and transactive analysis" make him a fascinating case study in neuro-diversity and self-improvement. It suggests a unique ability to see patterns and connections that others might miss.* The AI Evangelist Who Still Believes in Human Connection:* Todd's enthusiasm for AI is tempered by his deep understanding of human psychology and his commitment to building genuine relationships. It suggests a balanced, holistic perspective that's rare in the tech world.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode, is Dr. Jeff Gross, a pioneering neurological surgeon turned regenerative medicine specialist, is passionate about helping people live healthier, more vibrant lives. He shares his journey from traditional medicine to a holistic approach, emphasizing the importance of health span over lifespan. Key points discussed include:* Prioritize health span: Focus on quality of life, not just quantity of years.* Combat inflammation: Adopt lifestyle habits to reduce cellular stress.* Activate natural healing: Leverage sleep, exercise, and nutrition for regeneration.Listen to the podcast for the full conversation.Unlocking Longevity: Dr. Jeff Gross on Extending Health SpanWhen you listen to Dr. Jeff Gross in conversation with Jürgen Strauss, you quickly realize this isn't just another chat about living longer. It's a masterclass in living better for longer—a distinction that's both subtle and profound. Dr. Gross, a pioneering neurological surgeon turned regenerative medicine specialist, brings a refreshing blend of scientific rigor and practical wisdom to the table.At its heart, this conversation is about empowering listeners to activate their body's natural healing and longevity mechanisms. Dr. Gross and Jürgen Strauss explore not just how to add years to life, but how to fill those years with health, energy, and meaning.Key Takeaways* The distinction between lifespan and health span is crucial; the goal is not just to live longer, but to live healthier for longer. [0:01:30]* Chronic inflammation is the common pathway for most age-related decline; suppressing it is central to healthy longevity. [0:05:30]* Regenerative medicine leverages both ancient wisdom and modern science, focusing on natural healing, stem cells, and anti-inflammatory strategies. [0:07:00]* Sleep, exercise, and hormesis (beneficial stress) are foundational for activating the body's own regenerative capacity. [0:16:00]* Nutrition, especially minimizing processed foods and sugars while prioritizing protein, healthy fats, and micronutrients, is medicine for longevity. [0:36:00]* Anyone, regardless of current health, can benefit from adopting small, consistent longevity habits. [0:29:30]The Journey from Neurosurgery to Regenerative MedicineDr. Gross's professional journey is as inspiring as it is instructive. He began in the high-stakes world of neurosurgery, but it was his patients' questions and needs that nudged him toward regenerative medicine. He realized that fixing what's broken isn't enough; true healing means addressing the root causes. This shift wasn't about abandoning science, but about expanding it—embracing both cutting-edge research and time-tested wisdom from around the world. [0:01:30]The Science of Aging: Inflammation, Stem Cells, and the Body's Natural WisdomDr. Gross has a gift for making the complex simple. He explains that chronic inflammation is the silent saboteur of healthy aging, quietly eroding our vitality. Stem cells, meanwhile, are the body's natural repair crew—ready to leap into action if we give them the right environment. He draws on both modern biochemistry and ancient traditions, showing that the best solutions often blend old and new. [0:05:30] [0:07:00]Practical Strategies for Extending Health SpanWhat's truly empowering is how actionable Dr. Gross's advice is. Sleep, exercise, and hormesis (those little, beneficial stresses like cold showers or fasting) are all within reach. He doesn't preach perfection; instead, he encourages small, sustainable changes that add up over time. It's about building habits, not chasing hacks. The message: start where you are, and keep moving forward. [0:16:00] [0:29:30]Nutrition as Medicine: What to Eat, What to Avoid, and Why It MattersFood, in Dr. Gross's world, is both fuel and medicine. He urges us to minimize processed foods and sugars, and to embrace proteins, healthy fats, and micronutrients. It's not about deprivation, but about making choices that support our body's natural resilience. He reminds us that every meal is an opportunity to invest in our future health. [0:36:00]Mental Wellbeing and the Mind-Body ConnectionDr. Gross doesn't neglect the mind. He highlights the importance of sleep, breathwork, and stress management—not as afterthoughts, but as pillars of health. Simple practices, like deep breathing or mindful movement, can have outsized effects on our well-being. He's candid about his own journey, admitting he's not a meditation guru, but he's always learning and experimenting. [0:33:00]The Future of Regenerative Medicine: Hope, Innovation, and EmpowermentLooking ahead, Dr. Gross is optimistic. He sees regenerative medicine moving toward prevention, root-cause solutions, and less reliance on surgery or pharmaceuticals. The future, he believes, is about empowering individuals to take charge of their health, with science and tradition working hand in hand. It's a vision that's both hopeful and practical—a roadmap for anyone ready to invest in a longer, healthier, more vibrant life. [0:48:00]Action Items* Start or increase regular exercise, even if it's just walking—movement is the most accessible longevity tool. [0:50:30]* Add one new longevity habit: floss daily, try a cold shower, or introduce sublingual melatonin at bedtime. [0:31:00]* Reevaluate your nutrition: reduce processed foods and sugars, increase protein and healthy fats, and treat food as medicine. [0:36:00]* Track your sleep and experiment with improvements—consider a wearable or app, but always check in with how you feel. [0:22:00]* Share feedback or questions with the podcast host to guide future deep-dives on topics that resonate. [0:49:30]Next Steps* Explore more about regenerative medicine and Dr. Gross's work at recelebrate.com [0:49:00]* Consider which longevity habits you can implement this week—start small, but start now. [0:50:30]* If interested in specific topics (e.g., hormone optimization, stem cell therapies, mental health strategies), suggest them for future episodes. [0:49:30]SummaryDr. Jeff Gross's conversation is a breath of fresh air in the world of health and longevity. He combines expertise with empathy, and science with soul. If you're ready to rethink what's possible for your own health span, his insights are a great place to start. Remember, it's not just about living longer, but about living better for longer.ActionWrite comments to Jürgen on his podcast pages and let him know, like and subscribe to his material and share the comments. If you're not exercising, get to it. If you are exercising, let's get more out of it.Reach OutYou can reach out and thank Jeff at his ReCELLebrate website.Links:* Website - ReCELLebrate* LinkedIn* Facebook* Instagram - @recellebrateCool Things About Jeff* Scientist-Turned-Healer Evolution: He began his career focused on virology research and surgical intervention but evolved to embrace regenerative approaches—showing a rare intellectual flexibility to completely shift paradigms mid-career based on patient needs rather than staying in his comfort zone.* Personal Biohacker: Beyond just treating patients, Dr. Gross appears to practice what he preaches, likely experimenting with various longevity protocols on himself before recommending them—making him both the scientist and the experiment.* Bridging Elite and Accessible Care: He works with high-profile business leaders while simultaneously seeking to democratize knowledge about regenerative practices that anyone can implement, regardless of their access to advanced treatments.* Textbook Author Who Challenges Textbooks: Despite writing medical textbooks himself, he's willing to challenge established medical paradigms—showing a rare combination of establishment credibility and disruptive thinking.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Jon Bassford, a curiosity-driven leader, consultant, and author who helps organizations unlock innovation by asking better questions. Jon's journey is a story of challenging the status quo, rediscovering the power of curiosity, and empowering others to do the same. In his conversation with Jürgen, Jon shares practical tools, candid stories, and a contagious enthusiasm for making curiosity a daily habit.Key points discussed include:* Curiosity is a superpower that drives innovation, growth, and operational excellence in both individuals and organizations.* Building a culture of psychological safety and open questioning empowers teams to experiment, learn, and contribute their best ideas.* Practical tools—like improv exercises and breaking daily routines—can help anyone reignite their curiosity and creative thinking.Listen to the podcast to find out more.Show Notes from this episode with Jon Bassford, Lateral SolutionsUnleashing Your Inner Innovator: How Curiosity Can Transform Your LeadershipIn a recent episode of the InnovaBuzz podcast, host Jürgen engaged in a thought-provoking conversation with Jon Bassford, the founder and CEO of Lateral Solutions, and the author of "The Curious Leader." Jon specializes in helping organizations innovate, change, and grow by adopting a curiosity-driven leadership. The discussion revealed how cultivating curiosity can unlock transformative potential in both personal and professional spheres.The Power of Curiosity: Jon's JourneyJon's journey is a testament to the power of innate curiosity. He realized that his life has always been driven by a desire to challenge the status quo and improve existing systems. This internal drive has shaped his career, leading him to assist organizations in achieving operational excellence and driving intended results efficiently and effectively. It's not merely about making minor adjustments; it's about fundamentally questioning the rationale behind established practices.Reclaiming Your Inner Child: Rediscovering CuriosityJürgen and Jon explored how the innate curiosity of childhood often diminishes as individuals mature. Jon noted that by the age of 35, a significant portion of our habits and thoughts are programmed. However, he emphasized that it's never too late to reignite that inner child. He suggests implementing mechanisms within our lives and teams to consistently question the validity of our actions and explore potential improvements. It involves consciously challenging ingrained habits and embracing a mindset of continuous inquiry.The Art of Asking Questions: Solving Problems with CuriosityJon shared a key insight: effective problem-solving hinges not on possessing all the answers, but on posing the right questions. He referenced an exercise from his "Curious Leader" workshop, where teams tackle challenges solely through inquiry. The transformative moment occurs when a well-formulated question sparks a breakthrough. This underscores the notion that expertise isn't a prerequisite for progress; rather, it's the willingness to explore through questioning.Building a Curious Culture: Fostering Innovation in Your OrganizationThe conversation shifted to creating environments where questions are encouraged and experimentation is embraced. Jon stressed the importance of psychological safety, which begins with leaders understanding their team members on a personal level. Instead of dictating opinions, leaders should prioritize valuing the perspectives of their team. This fosters a culture of open communication and collaborative innovation.The Three Shifts: Mindset, Operations, and CultureJon outlined three essential shifts for leaders aiming to cultivate curiosity: mindset, operational excellence, and culture. The initial step involves transitioning from a fixed mindset to a growth-oriented one, encouraging individuals to envision possibilities beyond current limitations. Next, it entails regularly questioning existing processes and seeking opportunities for improvement. Ultimately, it's about fostering an environment where every member is empowered to drive innovation and positive change.Curiosity as Kryptonite: When Curiosity Goes WrongEven the most potent strengths have their limitations. Jon recounted an instance where his eagerness to instigate change met with resistance. This serves as a reminder that curiosity, like any virtue, requires judicious management. Self-awareness is paramount. Individuals must reflect on their actions and assess their contribution to the overall dynamic. Sometimes, the most insightful question is, "How am I impeding progress?"Practical Tools for Cultivating CuriosityJon offered practical tools for nurturing curiosity in everyday life. These included improv exercises, which encourage building upon ideas without dismissing them, and the 80/20 rule, where companies like Google and 3M allow employees to dedicate a portion of their time to passion projects. Even simple actions, such as brushing teeth with the non-dominant hand, can stimulate the brain and foster creativity. The key is to disrupt routines and explore new avenues of thought.ConclusionThe discussion between Jürgen and Jon illuminated the transformative potential of curiosity. By embracing childlike wonder, posing insightful questions, and nurturing a culture of inquiry, individuals and organizations can unlock innovation and drive meaningful progress. As Jon aptly demonstrated, curiosity isn't just a trait; it's a superpower waiting to be unleashed.The Buzz - Our Innovation RoundHere are Jon's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Ask good questions and challenge the status quo.* Best thing for new ideas – Constantly look at what you're doing, how you're doing it, and why you're doing it a certain way.* Favourite resource – Chat GPT.* Keep project/client on track – Regular communication and KPIs.* Differentiate – Find out what your secret sauce is, what your skills are, what you bring to the table that's just different, unique, and find ways to help improve other people through that.ActionFind ways to be curious. Find ways to look beyond your current situations and your limitations and explore whether in your personal life, your professional life, in the job you have, whatever it may be. Just begin to just take small ways to question and look at things differently to see how you can expand and grow them.Reach OutYou can reach out and thank Jon at his websites. If you're in the US, you can text the word "chapter" to 33777 for a free PDF copy of the first chapter of Jon's book.Links:* Website - Jon Bassford* Website - Think Lateral* LinkedIn* Facebook* Twitter - @Jon_Bassford* Instagram - @Jon_BassfordBooks* The Curious Leader, Jon BassfordCool Things About Jon* Curiosity as a Superpower - Jon's ability to frame curiosity as a superpower is not only unique but also inspiring.* Mission to Visit All 50 U.S. States - Jon's personal goal of visiting all 50 U.S. states (having already visited 43) is a fun and adventurous aspect of his personality.* From Law School to Operations - Jon's unconventional career path—from law school to becoming an operations expert—demonstrates his willingness to challenge expectations and follow his passions.* Passion for Leadership and Helping Others Grow - Jon's enthusiasm for leadership and mentoring young leaders is a standout quality.* Upcoming TEDx Talk and Book Launch - The combination of releasing a book (The Curious Leader) and preparing for a TEDx talk makes Jon's current journey exciting and dynamic.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who's spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James's mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James' bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client's audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it's the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they'll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we're building trust, nurturing advocates, and creating fertile ground for innovation. The game isn't about the big win; it's about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third leg, businesses wobble, never quite sure what's working or why.He shares anecdotes of clients spread thin across social channels, uncertain which efforts yielded real results, until simple tracking and data analysis revealed the highest-impact activities. By focusing on meaningful data, not vanity metrics, James helps his clients double down on what truly works and prune the rest.Unlocking Customer Insights Through AI-Augmented InterviewsJames is passionate about democratizing the powerful customer research methods once reserved for big brands. His solution? Use guided customer interviews, audio transcriptions, and AI trained with deep marketing psychology to create rich, nuanced customer avatars and journey maps—without breaking the bank. This process gives even the smallest business a window into customer motivations, desires, and language, ensuring that every marketing message hits home.He's careful, too, to blend classic rigor with innovative shortcuts. Analyzing subreddit discussions or online forums through AI, using a well-crafted questionnaire, may not match a $50,000 research project—but it's miles ahead of guesswork. Objective, data-backed insights are now within reach for everyone.Staying True to Strategy in a Shiny Object WorldWith all the new tools and trends vying for our attention, it's easy to get distracted. James urges business owners to resist the lure of the next shiny object and instead double down on what's working. Start with a few core tactics, get really good at them, and then iterate for excellence. His advice is to measure, learn, and improve—rather than constantly chasing novelty.James also emphasizes the importance of building a strong team, welcoming their input, and sometimes just saying "no"—to clients, trends, or ideas that don't serve the strategy. The secret to longevity and sustainable growth isn't in doing more things, but in doing the right things really well.The Buzz - Our Innovation RoundHere are James's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative: Get out of your own head.* Best thing for new ideas: Shift your perspective from inside out to outside in by observing what's really happening with your customers.* Favourite resource: Rely on the people on your team for input, ideas, and collaboration.* Keep project/client on track: Be willing to say no to clients and provide honest feedback, building relationships based on trust.* Differentiate: Clearly define and communicate your unique selling proposition by focusing on what's truly unique and motivating about your business.ActionJames encourages you to stop trying to "boil the ocean." Instead, choose a few things to focus on, learn to do them well, and then work on doing them even better. Let your customers guide you on what's working and do more of that, rather than chasing every new shiny trend.Reach OutIf you'd like to explore these ideas further or share your own marketing challenges, James welcomes a conversation. You can connect with him at VIPchatwithJames.com and schedule a virtual coffee—no pressure, just a chance to exchange insights and stories.Links:* Website - INN8LY* LinkedIn - James Hipkin* LinkedIn - INN8LY* Facebook* Twitter - @inn8ly* Instagram - @inn8lyCool Things About James* The "Don Quixote" Persona: James embraces the "Don Quixote" metaphor, showing a willingness to fight for what he believes in, even if it seems idealistic or unconventional. This adds a layer of personality and passion to his professional persona.* The "Techie" with a Human Touch: James blends AI with real human interaction (customer interviews). In a world where AI is often seen as cold and impersonal, he's using it to amplify human voices and insights.* The "Storyteller" in a Marketing World: James uses stories and analogies to explain complex concepts, showing he's not just a marketing expert, but also a skilled communicator who can connect with people on a human level.* Bachelor of Music in composition and theory: James shared how a professor's advice—think of the most ridiculous solution, then work backwards—helped him break free from linear thinking, a creative exercise he's carried into his marketing career.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Debra Eckerling, a joyful goal strategist, award-winning author, and mastermind behind the DEB Method for simplified goal setting. Deb's mission is to make goal pursuit contagious and fun, inspiring everyone to move toward what truly lights them up by connecting their goals to genuine passion. In her lively chat with host Jürgen Strauss, Deb shares her contagious enthusiasm for creating an authentic roadmap to success—one that begins with self-awareness, celebrates every win, and leans into the magic of community.Key points discussed include:* Building Goals on Authentic Passion: Deb emphasizes that meaningful goals must stem from self-discovery, not “shoulds”—what excites you is what sustains you!* Celebrating Wins to Fuel Motivation: She encourages daily recognition of even small achievements, using a “win list” to keep momentum sparkly and strong.* Harnessing Community & Boundaries: Deb champions networking as a source of mutual delight and support, while also gracefully setting boundaries to stay mission-aligned.This episode is a delightful boost for anyone craving more joy, clarity, and connection on their goal-getting journey!Listen to the podcast to find out more.Show Notes From This Episode with Debra Eckerling, The DEB MethodIgniting Joyful Goal Setting: The Deb Eckerling ApproachToday, I'm delighted to dive into a radiant conversation with Debra Eckerling, goal strategist, workshop leader, and author on a mission to make goal setting as joyful and contagious as laughter. From the get-go, Deb's energy simply bubbles over, transforming what many might consider a dry subject into a dynamic, celebratory experience. It's this passion that underpins her signature DEB Method—a method rooted in simplicity, authenticity, and genuine joy.Deb believes that setting and getting goals shouldn't feel like another chore on the to-do list. Instead, it ought to invigorate us, spark creativity, and become a party everyone wants to attend. By infusing goal setting with enthusiasm and a sense of celebration, Deb empowers others to find delight and meaning in each step toward their dreams.The Foundation of Authentic Goals: Knowing What You WantOne of Deb's core beliefs is that successful goal setting starts with true self-awareness. She observes that all too often, people pursue goals that aren't genuinely theirs—falling into the “shoulds” handed down by others or dictated by circumstance. As she wisely puts it: “You can't get what you want unless you know what that is.” This insight, though deceptively simple, lies at the heart of her philosophy.Deb shares how, both in her own journey and in her coaching and workshops, she's seen people transform simply by reconnecting with what brings them joy. She encourages us to pause, reflect, and ask ourselves not what others expect us to do, but what genuinely lights us up from within. This intentional approach lays the groundwork for goals that are rooted in authenticity—goals that inspire commitment and create lasting fulfillment.Transforming Obligations into OpportunitiesWhat about those times when you're stuck in a job or obligation that isn't your passion? Deb offers a gentle, practical perspective. Not everyone can immediately leap away from the day-to-day things that don't light them up, and she's quick to acknowledge the realities—bills, families, and the necessities of life. But even within these constraints, there's space for joy.Deb proposes finding “a hit of joy” on the side, whether that's a creative project, a side hustle, or simply an activity that brings happiness. By letting these joyful pursuits fuel your spirit, you bring lightness into all areas of your life. Sometimes, these passion projects might even become a pathway to something bigger, but at the very least, they help make the less exciting responsibilities a bit more palatable.Building Your North Star: The DEB Method UnpackedAt the center of Deb's approach is her namesake DEB Method—Determine your mission, Explore your options, Brainstorm your path. The process begins with self-exploration, inviting you to visualize the life you want and craft both current and future bios, shaping your direction with clarity and intention. As Deb illustrates, this isn't just about dreamy thinking—it's about building a foundation, a “North Star,” that keeps your actions anchored and purposeful.The next steps encourage curiosity and creativity: exploring your options and then brainstorming the actionable steps to get there. By breaking down even big, ambitious goals into tangible, joyful pieces, Deb removes the intimidation and opens the door to real progress. It's a framework that honors both vision and practicality, always guided by what lights you up.Boundaries and Saying Yes to YourselfOf course, following your true path also means learning to say “no”—sometimes a gentle “not now”—to opportunities that don't align with your goals or mission. Deb's approach to boundaries is compassionate and generous: every “no” to something that isn't a fit is a “yes” to yourself and an invitation for someone else to shine in that space.She offers practical scripts and encouragement to help you navigate these choices without guilt or fear of missing out. By trusting your North Star, you make space for the opportunities that truly resonate, while giving others the gift of stepping into their own “yes.” It's about honoring yourself and your journey—without closing doors or burning bridges.Celebrating Wins and Fueling MotivationDeb is a champion of celebration, weaving it into every step of the goal-getting journey. She reminds us that too often, we get caught up in the slog of progress, forgetting to honor the moments of achievement along the way. Whether it's a tiny step forward or a major milestone, celebrating wins infuses you with the motivation to keep going.Her suggestion to keep a daily “win list” is deceptively powerful. Writing down one to three things you accomplished each day—even if it's just “I made it through”—builds an archive of positivity and progress. When doubt or fatigue creeps in, that list becomes a wellspring of encouragement, a reminder that you are, indeed, moving forward.From Passion to Action: Embracing Community and Moving ForwardFinally, no one achieves their dreams in isolation. Deb celebrates the magic of community—whether it's through goal groups, masterminds, or informal support networks. Sharing your wins, articulating your needs, and enthusiastically supporting others build an environment where success is magnetic and contagious.In Deb's world, action is iterative, fueled by passion and uplifted by others. She urges us to gift ourselves the time to discover what makes us unique, turn that spark into practical steps, and seek out the company of those who will cheer us on. After all, we are all part of a bigger ecosystem of possibility—and when we help one another rise, everyone wins.Conclusion: Your Invitation to Celebrate and ActDebra Eckerling's approach to goal setting is a vibrant invitation: bring more joy, authenticity, and connection into your journey. Start your own win list today. Write down those small victories. Reflect on what truly lights you up. And remember, whether you're taking your very first step or well on your way, celebrating your wins and building supportive connections will propel you forward. Let's make goal setting a party we all want to attend—one filled with laughter, passion, and purpose. Your goals are yours to discover and achieve. Keep moving, keep celebrating, and let your light shine!The Buzz - Our Innovation RoundHere are Deb's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Listen to your inner voice because you already know the answers—you just need to ask yourself the right questions.* Best thing for new ideas – Engage in activities like cooking or having conversations, as they allow your mind to wander and help generate creative ideas.* Favourite resource – Tap into your community and network, asking questions and allowing others the opportunity to help you as a shared gift.* Keep project/client on track – Set realistic deadlines while respecting your own calendar, making appointments with yourself and treating them as commitments just like those with others.* Differentiate – Reflect through journaling or ask others what makes you unique, then fully own and enthusiastically lean into that quality.ActionDeb encourages you to start a daily win list. Each day, take a minute to write down one, two, or three things you accomplished or that went well—then refer back to your list whenever you need motivation or a reminder of your progress.Reach OutYou can reach out and thank Deb by connecting with her on social media at @thedebmethod everywhere, including YouTube, Facebook, Instagram, and LinkedIn. You can also visit her website to learn more about her books, podcasts, and the Deb Method, or email her directly at deb@thedebmethod.com. For recaps of her Goal Chat sessions and to subscribe, visit thedebmethod.com/blog.Links:* Website - the DEB METHODⓇ for Goal Setting Simplified* LinkedIn* Facebook* Instagram - @thedebmethod* Writer: Jewish Journal, First for Women, Woman's World* Podcast, Taste Buds with Deb* Host, GoalChatLive/GoalChatBooks* 52 Secrets for Goal-Setting and Goal Getting , Debra Eckerling* Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals, Debra EckerlingCool Things About Deb* She's a Master Connector Who Makes Networking Feel Like a Party, Not a Chore.Debra doesn't just network—she creates spaces where strangers become collaborators and friends, often through playful “faux show” formats and spontaneous meet-and-greets. She's the kind of person who can turn a random introduction into a lifelong partnership, and she genuinely delights in seeing others connect.* Her Superpower Is Asking the Right Question at the Right Moment.Debra has an uncanny knack for zeroing in on what someone really wants or needs—sometimes in just a few minutes. She's the friend who'll ask you a question that makes you rethink your whole approach, and she does it with warmth and curiosity, never judgement.* She's a Foodie at Heart and Brings That Joy to Her Work.From her “Taste Buds with Deb” podcast to her use of food metaphors in goal-setting, Debra infuses her professional life with a love of food, flavor, and shared meals. She sees food as a way to build community and spark conversation, making her approach to business refreshingly human.* She's a Serial Celebrator—Big Wins, Small Wins, All the Wins.Debra doesn't wait for the “big moment” to celebrate. She's a champion of recognising progress, no matter how small, and encourages others to do the same. Her energy for celebration is infectious and helps people stay motivated and positive.* She's Unapologetically Herself—Late-Night Worker, Early-Morning Conversationalist, and Always Up for a Chat.Whether it's working late after her live shows or jumping on a call at odd hours, Debra's flexibility and zest for conversation make her stand out. She's approachable, adaptable, and always ready to connect, no matter the time zone.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is David Hirschfeld, a seasoned software development expert with a physics background and a passion for helping startups succeed. From his experiences of both success and failure, David has crafted the Launch First methodology for rapidly progressing startups from idea to revenue generation. In his conversation with host Jürgen Strauss, David elaborates on the critical elements of startup success, the transformative power of AI, and the significance of detailed documentation for business growth. Key points discussed include:* Importance of Early Product Market Fit: David emphasizes testing the market with a simple prototype and obtaining early sales to validate the business concept.* Leveraging AI for Efficiency: He shares insights on using AI to drastically accelerate software development, highlighting its role as a transformative workplace companion.* Comprehensive Documentation for Success: David underscores the importance of detailed process documentation as a foundation for scalability and business value.This conversation is an enlightening journey through the essentials of startup success and innovation, illustrating how meticulous planning and cutting-edge technology can drive real-world impact.Listen to the podcast to find out more.Show Notes from this episode with David Hirschfeld, TekyzTurning Ideas into Reality with Speed and PrecisionWelcome to another enlightening episode of InnovaBuzz, where we delve into the minds of innovators who turn visionary ideas into tangible success. In this episode, Jürgen Strauss chats with David Hirschfeld, a software development expert and the founder of Tekyz Inc. David shares his insights on efficiently transforming concepts into cash flow, providing invaluable lessons for startups and established businesses alike. Let's uncover the key takeaways from their engaging conversation.The Launch First MindsetDavid Hirschfeld's "Launch First" methodology is about hitting the ground running. He emphasizes the importance of getting a feasible product into the market quickly to test its viability and refine it based on customer feedback. By launching early, startups can create a revenue stream that supports further development and reduces dependency on investor funding. This real-world testing is a litmus test for product-market fit and ensures that the solution addresses genuine customer needs, creating a sustainable business model from the onset.Learning from Failure and SuccessDavid's journey with Tekyz Inc. is filled with tales of both triumph and lessons learned from failures. He candidly shares how his previous ventures, one a success and the other a failure, shaped his understanding of what it takes to build a thriving business. His experience underscores the need for entrepreneurs to focus on the core problem their product solves rather than becoming enamored with their own vision. By prioritizing customer needs, startups can avoid common pitfalls and maintain a pathway to success, learning from the past to forge a brighter future.The Role of Playbooks in ScalingAt the heart of Tekyz Inc.'s operations is the concept of detailed playbooks. These are systematic, document-based workflows that capture the nuanced processes often held as tribal knowledge within a company. By documenting these workflows, companies can ensure consistent quality and scalability, regardless of personnel changes. This systematic approach not only enhances internal efficiencies but also increases the company's value by providing structured, repeatable processes that any new team member or potential acquirer can easily follow.Integrating AI for Business EfficiencyDavid explores the transformative role of AI in business, especially in software development and workflow automation. By leveraging AI, Tekyz Inc. has drastically accelerated its processes, cutting development times and enhancing precision. This integration allows businesses to handle intricate tasks with ease and speed, driving innovation further. David encourages entrepreneurs to embrace AI as a tool that not only streamlines operations but also opens up new avenues for creativity and efficiency, pushing the boundaries of what's possible.Bridging Project Management and CommunicationOne innovative project underway at Tekyz Inc. is automating communication and project management systems using AI. This aims to provide clients and internal teams with a seamless interface to manage projects, track progress, and resolve queries independently. By cultivating a direct relationship with the project management tool, users experience improved clarity and efficiency. This development highlights David's commitment to transforming traditional approaches and providing cutting-edge solutions tailored for today's dynamic business environments.Challenges Can Spark CreativityDavid's approach to innovation often stems from the challenges he encounters, either personally or within his team. He nurtures an environment where identifying and solving problems leads to the development of valuable new products. Encouraging this problem-solving mindset is crucial for fostering creativity and driving business growth. This method not only leads to practical innovations but also ensures that the solutions developed are rooted in real-world needs and applications, aligning closely with the market demands.Conclusion: Embrace Rapid InnovationDavid Hirschfeld's conversation with Jürgen Strauss is a masterclass in effectively navigating the startup landscape. His insights underscore the importance of adaptability, customer focus, and leveraging technology to remain competitive. By adopting a "Launch First" mindset and integrating AI, businesses can significantly reduce time to market and establish a strong market presence quickly. Embrace these lessons to reshape your business strategies and accelerate your path to success.Call to ActionReflect on your current business strategies. Are there areas where you could adopt a "Launch First" mindset? Explore how integrating AI into your workflow can streamline operations. Start documenting critical processes to create your own playbooks. Each step brings you closer to efficiently transforming ideas into reality. Implement these strategies today and observe the transformation they bring to your business journey.The Buzz - Our Innovation RoundHere are David's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Learn how to talk to AI as if it's your best friend, because AI knows everything about everything.* Best thing for new ideas – Look at the problems you or your team are struggling with, step back, and consider if it's a discrete problem you can abstract and address.* Favourite resource – Use ChatGPT in its various forms, particularly the deep research tool, as your go-to app for information and assistance.* Keep project/client on track – Be meticulous about documenting every detail and maintain an iron grip on the project's details, ensuring everything is tracked accurately.* Differentiate – Show evidence of your exceptional work with the artifacts you create, displaying a high level of detail and transparency that sets you apart.ActionDavid encourages listeners to embrace AI as a companion in their daily lives. He suggests integrating AI to make your life easier, more enriched, and to enhance your access to information in a consumable manner.Reach OutYou can reach out and thank David by visiting his website. If you'd like to connect with him directly, you can also find him easily on LinkedIn, just include a note that you saw him on the podcast.Links:* Website - Tekyz* LinkedIn* Facebook* Twitter - @tekyzinc* Instagram - @tekyzincBooksCool Things About David* Physics Background: David started in physics before transitioning to software. It suggests a unique problem-solving approach rooted in fundamental principles.* Launch 1st Methodology: David turned a startup failure into a methodology for helping other startups succeed. It shows resilience, adaptability, and a commitment to learning from mistakes.* Woodworking, Golfing, and Drawing: David enjoys woodworking, golfing, and drawing leadership insights from raising four successful sons. It reveals a well-rounded individual with diverse interests and a knack for finding inspiration in unexpected places.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Josselyne Herman-Saccio, a master coach and transformative leader who empowers people to live the life of their dreams with her "Unmessable with" philosophy. In her conversation with host Jürgen Strauss, Josselyne explores the power of shifting beliefs, living dreams now, and maintaining a focus on vision over vehicles for lasting fulfilment. Key points discussed include:* Shedding Limiting Beliefs for Dream Fulfilment: Josselyne shares her journey of overcoming the belief that art couldn't be a career, which led to achieving her dreams with ease.* Living Dreams in the Present: She emphasises creating visions that can be experienced now, urging us to manifest desired life experiences rather than postponing them to a future "someday."* Harnessing Vision Versus Vehicles: Josselyne explains the distinction between vision and vehicles, encouraging a focus on vision to navigate life's uncertain paths and avoid getting stuck on one method of achieving goals.This insightful conversation inspires us to unlock our potential by realising dreams in the present, focusing on unyielding visions to guide our journeys.Listen to the podcast to find out more.Listen to the PodcastShow Notes from this episode with Josselyne Herman-Saccio, Be UnMessableWithEmbracing the Unmessable With PhilosophyWelcome to an invigorating exploration of potential and resilience with the transformative leader, Josselyne Herman-Saccio. In her insightful conversation with Jürgen Strauss on the Innovabuzz podcast, Josselyne, a master coach and the creator of the "Unmessable With" philosophy, reveals how we can transform our lives by overcoming limiting beliefs. With experience spanning over three decades, she steers individuals towards living the lives of their dreams in the present, not in the elusive "someday." Let's delve into the core themes and insights from this inspiring dialogue.The Journey from Dreams to RealityJosselyne's own life is a blueprint of how dreams can transform into reality. Her journey from a pop star to a transformative coach is rich with lessons on overcoming limiting beliefs. She shares the pivotal moment in her early twenties when she questioned an ingrained belief that one cannot pursue art as a career. This epiphany marked the shift from seeing it as an unchangeable truth to seeing it as a mere belief. By shedding this limitation, she swiftly accomplished her dream of a music career, demonstrating the powerful unfolding when personal barriers are dismantled. Her story reminds us that living our dreams starts by questioning and transforming the narratives we tell ourselves.Understanding the Unmessable With ConceptAccording to Josselyne, being "unmessable with" is not about being tough or suppressing emotions; it's about staying committed to your vision regardless of external chaos. She emphasises that it's natural to react to life's upheavals, but the true art lies in transitioning from reaction to creation. This philosophy equips individuals to remain steadfast in their vision, enabling them to navigate life's unpredictabilities with grace and persistence. It's about developing the nimbleness to recalibrate swiftly and consistently focus on building the life envisioned.Crafting and Living Your Vision NowJosselyne brings forth a transformative approach to vision creation where one doesn't wait for someday. Instead, she encourages crafting and living your dreams in the present. Unlike goals, which are tangible endpoints, visions are lived experiences that aren't reliant on circumstances and are fulfillable in the moment. She emphasises that achieving tangible goals without an overarching vision often leads to emptiness, whereas a vision constantly rejuvenates and fulfils us. The process illuminates how aligning with one's vision can imbue life with purpose and lead to holistic success.The Balance of Vision and VehicleIn exploring the intricacies of breadth in life's pursuits, Josselyne talks about the significance of distinguishing between vision and vehicles. Often, individuals become overly fixated on specific paths (vehicles) and lose sight of their broader vision. Josselyne stresses that numerous vehicles exist to manifest one's vision, thus providing flexibility and adaptability. When setbacks occur, it's an opportunity to explore alternative avenues rather than perceiving them as dead ends. This approach ensures one remains open to possibilities, cultivating a dynamic balance between aspirations and the means to achieve them.Building Resilience while Staying True to Your VisionResilience, as Josselyne discusses, transcends bouncing back from adversity. It's intricately linked with being unmessable, where one not only recovers but continues to progress towards their vision. It's about identifying personal cues of reaction and having mechanisms like physical or mental exercises to shift back to a space of creation. By utilising these strategies, one fosters resilience that is not just about maintaining status quo but about thriving and evolving continuously in alignment with one's vision.Creating a Vivid Roadmap through Vision CraftingIn the transformative journey with her clients, Josselyne stresses crafting an explicit vision as a roadmap. Her method involves articulating experiences one seeks in life, transcending material goals, and centering on emotions like freedom or connection. By shifting focus to experience, individuals construct a vibrant framework that steers every aspect of life harmoniously. This creates an undivided life view, integrating personal and professional endeavours under a unifying vision, leading to enriched and fulfilling experiences.Conclusion: The Empowering Path of Living Your Version of SuccessJosselyne Herman-Saccio's conversation inspires us to embrace the joy of living a life not bound by fears or constraints but fuelled by our authentic visions. Her insights unravel the profound impact of questioning beliefs and creating present-moment experiences of our dreams. Josselyne's teachings challenge us to step beyond conventional boundaries, realising a life where resilience, vision, and excellence are the norm. Let her transformative philosophy inspire you to pursue your potential and redefine success.Call to ActionConsider what limiting beliefs might hold you back from living your dreams. What immediate steps can you take today to align more closely with your vision? Explore Josselyne's tools at her website and embrace the possibility of living your dream life now, not later.The Buzz - Our Innovation RoundHere are Josselyne's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Be curious, as curiosity is in short supply and essential for innovation.* Best thing for new ideas – Engage with coaches to expand and develop yourself in any area.* Favourite resource – Utilise the writings and quotes of philosopher Alan Watts for inspiration and insight.* Keep project/client on track – Keep notes and hold clients to account to reveal and address what may be hindering their progress.* Differentiate – Instead of focusing on differentiation, seek to connect with everything and everyone, embracing the idea that we are all part of one entity.ActionJosselyne encourages you to start inquiring into your vision as opposed to your goals. Consider what the experience of life would be if your goals were accomplished, and begin exploring the world of vision to shift how you relate to yourself, others, and life.Reach OutYou can reach out and thank Josselyne by visiting her website, where you can explore her resources and free gifts. If you're on social media, connect with her on Instagram at @beunmessablewith.Links:* Website - Be UNMESSABLEWITH* LinkedIn* Facebook* Instagram - @beunmessablewithBooks* The Promise Effect: How to Create a Life That Wasn't Going to Happen Anyway, by Josselyne Herman-Saccio (Author), Susan Woldman Elfer (Author, Illustrator)* Peace Promises 30 Days to a More Peaceful Life (Causing Peace on The Planet One Person, One Promise at a Time), by Dr. Monica Sharma (Author), Josselyne Herman-Saccio (Author)* So You Wanna Be A New York Actor? The New York Actors Guide to The Career of Their Dreams While Paying the Rent, by Josselyne Herman-Saccio (Author), Guy Olivieri (Author)Cool Things About Josselyne* Josselyne's life is like a movie script—she went from singing her way to the top of the Billboard charts with the #1 hit "That's What Love Can Do" to transforming lives as a master coach. Who else can say they've rocked the pop-stage and the personal development world?* Josselyne didn't just dip her toes into transformation—she dove in headfirst at age 11 with the EST training. By 18, she was already leading seminars at Landmark, making her the youngest seminar leader in their history.* Splitting her time between Manhattan and Paris, Josselyne lives the dream of a cosmopolitan lifestyle. But what's even cooler? She lends her Paris apartment to friends when she's not there—because why let a beautiful space (and plants!) go to waste?* Josselyne has managed actors, produced award-winning films, raised nearly $90 million for non-profits, and still finds time to coach people to live their dreams. If there's a hat to wear, she's probably rocked it—and made it look effortless.* Josselyne's philosophy of shifting from "survival to magic" isn't just a catchy phrase—it's a way of life. She's on a mission to help people rediscover the magic in their lives, proving that even in the chaos, there's room for wonder and joy.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. 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Our guest in this episode is Jay Malone, an inspiring innovator and founder of Profit Ladder who transitioned from tech consulting to helping others craft scalable business models. In his conversation with host Jürgen Strauss, Jay shares his journey from burnout to building a business with a clear and impactful signature offer. Key points discussed include:Creating Wedge Offers: Jay explains transforming high-touch services into smaller, scalable "wedge offers" that charm clients and decrease sales friction.Defining the Signature Offer: He emphasizes clarity in defining a core, signature offer to confidently attract the right clients and boost business growth.Avoiding Burnout with Clear Systems: Jay highlights building systems, akin to a flywheel, to streamline processes and maintain sustainable, joyful business operations.Jay's insights offer listeners practical steps to concoct their own scalable systems and reignite their passion in business, serving as a beacon of hope for those facing entrepreneurial burnout.Listen to the podcast to find out more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Didier Le Miere, the passionate founder and director of the FixOn Media Group who creatively combines storytelling and video marketing to craft engaging brand story films. In his conversation with host Jürgen Strauss, Didier unveils the transformative power of visual storytelling, the psychology behind emotive brand films, and the importance of aligning business values with audience emotions. Key points discussed include:Harnessing Storytelling for Brand Connection: Didier emphasizes crafting emotive stories that resonate with viewers at a subconscious level to enhance brand affinity.The Framework for Genuine Engagement: He introduces a four-step framework focusing on the true product, impacts, emotional connections, and core values to deepen audience ties.Values as a Differentiator: Highlighting how core values uniquely differentiate brands, Didier encourages businesses to embed their true ethos into every customer interaction.This conversation is an inspiring exploration for anyone looking to elevate their brand's emotional impact, reminding us that authentic connection starts with understanding our shared human experiences.Listen to the podcast to find out more.

Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.Creating Community and Awe: He illustrates the power of building shared experiences to cultivate community and emotional connections that surpass basic marketing competency.The Concept of Everyday Awe: Mark introduces the idea of integrating everyday awe into business interactions to foster unique human connections that AI cannot replicate.This delightful episode is packed with enriching insights that inspire marketers to push boundaries and connect more deeply with their audience in innovative ways.Listen to the podcast to find out more.

Our guest in this episode is Islam Gouda, a dynamic marketing professional and global brand ambassador. He is the driving force behind the innovative project "One Hundred Minutes to Ace Your Marketing Game" and the insightful book "SMEs and Startups Marketing Guide to COVID 19." In this enriching chat with host Jürgen, Islam explores the artistry and science of marketing, the importance of genuine customer relationships, and the transformative power of community-led brands. Key points discussed include:Marketing as an Art and Science: Islam shares that successful marketing intertwines creativity and intuition with data-driven strategies, emphasising an emotional connection with clients.The Importance of Genuine Customer Relationships: He argues that nurturing authentic, trust-based relationships with clients and internal teams leads to long-term business success.Community-Led Brands Create Impact: Islam highlights brands like Patagonia, which foster loyal communities by aligning brand values with customer lifestyles and environmental care.This enlightening conversation offers valuable insights for businesses to successfully innovate and foster strong relationships in the ever-evolving marketing landscape.Listen to the podcast to find out more.

Our guest in this episode is Carol Enneking, a transformational speaker and author from Houston, Texas, specializing in helping individuals and organizations redefine success and create a culture of belonging. In her heartfelt conversation with host Jürgen Strauss, Carol shares her journey of overcoming personal adversity, finding what truly matters, and how trust and faith guide her transformative work. Key points discussed include:Redefining Success that Matters: Carol emphasizes that true success means aligning personal values with actions and not chasing societal expectations.Power of Surrender, Trust, and Faith: Utilizing these three principles helped Carol navigate through her darkest times, offering stability and hope.Importance of Letting Go: Carol discusses the necessity to release control in order to embrace new opportunities and nurture personal growth and fulfilment.This lively discussion provides enlightening insights on how to transform life's chaos into meaningful convergence and fulfilment by focusing on what genuinely matters.Listen to the podcast to find out more.

Our guest in this episode is Mark Collins, a business and life coach dedicated to helping entrepreneurs unlock their potential and live authentically. Mark's journey from chasing external success to finding true fulfilment has inspired countless individuals to break free from limiting beliefs and embrace their unique identity. In this conversation, Mark shares actionable insights on overcoming mindset challenges and designing a life of purpose and impact.Key points discussed include:Success vs. Fulfilment: True fulfilment comes from aligning your identity with your purpose, not just chasing external achievements.Overcoming Imposter Syndrome: It's not about doing more; it's about redefining who you believe you are.Living Life by Design: Take control of your vision and create a life that reflects your values and passions.Listen to the podcast to find out more.

Our guest in this episode is Jillfrances Gray, founder and creative director of JFG Visual Communications. Jillfrances's journey from opera singer to visual storyteller is a testament to her creativity, adaptability, and passion for helping startups build impactful brands. In this conversation, she shares her insights on balancing strategy and creativity, the power of storytelling, and how AI is shaping the future of design.Key points discussed include:The importance of strategy in design: Strategy is the foundation for creating visuals that resonate and connect emotionally with audiences.The role of storytelling in branding: Storytelling builds trust and emotional connections, making brands memorable and impactful.Embracing AI as a creative tool: AI enhances creativity and efficiency but should complement, not replace, human storytelling and authenticity.Listen to the podcast to find out more.

Our guest in this episode is Andy Semotiuk, a US and Canadian immigration lawyer, journalist, and author of The Young Professional. Andy has dedicated his career to helping people navigate challenges and discover their unique abilities to make a meaningful impact.Key points discussed include:The Power of Motivation: Andy shares how motivation involves helping others see a bigger picture for their lives, using inspiring stories like that of Bob Richards and Lou Boudreau to illustrate the lasting impact of encouragement.The Role of Mentorship: He explains the reciprocal nature of mentoring, emphasizing that we can be both the mentee (the pebble) and the mentor (the master) in uncovering potential. Andy also offers practical advice on finding and being a mentor, highlighting the importance of humility, integrity, and compassion.Discovering Your Unique Ability: Andy introduces a framework for identifying your unique strengths—the activities that bring you joy, make time dissolve, and allow you to perform at your best. He encourages listeners to reflect on their passions and align their values with their actions.Tune in to this inspiring episode to learn how to lead, inspire, and uncover your unique ability to make a difference.Listen to the podcast to find out more.

Our guest in this episode is Andrew Matthews, bestselling author, illustrator, and global speaker, who chats with Jürgen about the secrets to happiness and resilience. Andrew shares his simple yet profound strategies for living a fulfilling life, emphasizing that happiness is a daily decision and resilience is built through life's challenges. He highlights the power of gratitude, the importance of self-image, and how humor and simplicity can make personal growth more approachable. Packed with actionable advice and inspiring insights, this episode will leave you motivated to wake up every day and choose happiness.Listen to the podcast to find out more.

Our guest in this episode is Jeremy Shapiro, a seasoned entrepreneur and founder of Bay Area Mastermind, who has dedicated over 25 years to helping fellow entrepreneurs achieve their goals. Jeremy emphasizes the importance of community and support in navigating the entrepreneurial path, particularly through mastermind groups.Key points discussed include:Defining Success: Jeremy encourages entrepreneurs to define success on their own terms rather than conforming to societal pressures.The Power of Accountability: He highlights how mastermind groups foster accountability, motivating members to stay on track and achieve their goals.Finding Your Niche: Jeremy explains the significance of identifying a specific niche to stand out in the market and create deeper connections with clients.Listen to the podcast to find out more.

Our guests in this episode are Marnie Stockman and Nick Coniglio, co-founders of Lead It Like Lasso, who have transitioned from diverse backgrounds into impactful leadership roles. They emphasize the importance of personal leadership, which begins with self-awareness and understanding one's core values.Key points discussed include:Leadership is Life: Everyone has the potential to lead by understanding themselves and their values.Curiosity and Problem Solving: Embracing curiosity fosters innovation and helps overcome challenges.Building Support Networks: Surrounding oneself with a supportive community enhances personal and professional growth.Listen to the podcast to find out more.

Our guest in this episode is Danny Nathan, founder and CEO of Apollo 21, a prominent voice in the innovation and product design space. With a focus on helping organisations navigate the complexities of innovation, Danny shares his insights on fostering creativity and agility in both startups and large corporations. He emphasizes the importance of adding value for customers while ensuring business sustainability.Key points discussed include:The Dual Value Equation: Innovation should focus on both customer value and business viability.Startups vs. Large Organisations: Different approaches to innovation based on operational realities and flexibility.Creating a Culture of Innovation: Leadership's role in fostering an environment where experimentation and learning from failure are encouraged.Listen to the podcast to find out more.

Our guest in this episode is Prerak Mehta, the founder of NetMafia, a digital marketing agency specializing in SEO and web development. Prerak is also a seasoned educator with over 35,000 students on Udemy, where he shares his expertise in AI-driven SEO strategies. In this engaging conversation, Prerak shares his journey from engineering to entrepreneurship, emphasizing the importance of empowering businesses through effective SEO strategies.Key points discussed include:The significance of SEO in helping businesses establish a strong online presence and generate leads.Strategies for effective SEO, including keyword research, content optimization, and building quality backlinks.The importance of continuous learning and innovation in the ever-evolving digital marketing landscape.Listen to the podcast to find out more.

Our guest in this episode is Nick Jain, CEO of IdeaScale, the world's largest innovation SaaS company. Nick's journey from Wall Street to leading IdeaScale highlights his passion for building and scaling innovative solutions. At IdeaScale, he focuses on helping organizations systematically innovate by leveraging Ai and fostering a culture of creativity. Key points discussed include:Systematic Innovation: IdeaScale's platform enables organizations to collect and evaluate ideas, ensuring the best rise to the top.Ai Integration: Ai enhances innovation processes, from idea articulation to analytics, driving efficiency and creativity.Future Vision: Nick envisions a future where innovation is central to organizational strategy, with Ai playing a pivotal role.Listen to the podcast to find out more.

Our guest in this episode is Dr. Ryan Smolarz, a former ear, nose, and throat surgeon turned commercial real estate entrepreneur. He founded StorPartners with the mission to provide financial sovereignty to medical professionals through strategic investments in self-storage. Ryan shares his insights on the importance of mindset shifts, relationship-building, and financial literacy in achieving success.Key points discussed include:The necessity of embracing risk and changing one's mindset for entrepreneurial success.The growth potential of the self-storage market and its appeal to younger generations.The importance of education, teamwork, and building strong relationships in real estate.Listen to the podcast to find out more.

Our guest in this episode is Joe Barnes, a former tennis coach turned self-help author and hypnotherapist. Joe is known for his unique approach to personal development, advocating for a rebel mindset to help individuals find their true path. In our conversation, Joe shares insights from his journey and his book, "The Rebel Code," offering guidance for those seeking to challenge societal norms and pursue their passions. Key points discussed include:The Power of Writing: Joe believes writing connects and inspires globally, mentoring readers across time and space.Understanding the Rebel Code: A 12-step process helps rebels find their place and succeed in a conformist world.Paths to Passion: Joe outlines three paths—Adventurer, Strategist, Grinder—to turn passion into a career.Listen to the podcast to find out more.

Our guest in this episode is Amy Rasdal, founder of Billable at the Beach. Amy empowers professionals to transition into successful consulting careers, offering them the freedom and flexibility to live their dream lives. Her journey from Silicon Valley to consulting is filled with valuable lessons and insights.Key points discussed include:Empowerment and Career Agency: Amy emphasizes the importance of taking control of your career and building a consulting business without sacrificing financial stability.Superhero Consulting Approach: She advocates for positioning oneself as a highly valued expert, focusing on impactful projects for maximum influence and earnings.Continuous Learning and Adaptation: Amy highlights the need to embrace change, develop personal branding, and stay open to new opportunities in the evolving consulting landscape.Listen to the podcast to find out more.

Our guest in this episode is Jacquiline Wagner, a distinguished employment law attorney and HR expert with over 25 years of experience. Jacquiline emphasizes the critical role of emotional intelligence in fostering positive workplace cultures and effective leadership. She shares insights on how emotional intelligence can reduce litigation and enhance employee morale.Key points discussed include:The five components of emotional intelligence and their impact on leadership effectiveness.The importance of clear communication in preventing misunderstandings and adverse employment actions.Practical steps individuals and organizations can take to enhance emotional intelligence and create a supportive work environment.Listen to the podcast to find out more.

Our guest in this episode is Shira Simmonds, a dynamic entrepreneur and CEO of SmartReach AI. Shira is passionate about leveraging AI to enhance human connection and streamline business processes. Her journey is marked by innovation and a commitment to helping businesses grow efficiently. In our conversation, we explored the intersection of AI and human connection, highlighting the importance of personalization and empathy in business communication. Key points discussed include:Humanizing AI: Shira emphasizes the need to personalize AI-driven communication to foster genuine connections.Global Team Dynamics: She shares insights on managing a culturally diverse, remote team for enhanced productivity.Continuous Learning: Shira advocates for ongoing education and innovation to stay ahead in the AI landscape.Listen to the podcast to find out more.

Our guest in this episode is Paige Arnof-Fenn, a visionary entrepreneur who transitioned from Wall Street to founding Mavens and Moguls, a global branding and digital marketing firm. Paige's journey is marked by resilience and innovation, having navigated major market challenges while maintaining a focus on authentic marketing. Her firm provides world-class marketing expertise to organizations of all sizes, helping them tell compelling stories.Key points discussed include:The Importance of Authentic Marketing: Paige emphasizes creating emotional connections through storytelling to stand out in a crowded marketplace.Personal Branding in the Digital Age: She advises focusing on authenticity and consistency to maintain a strong online presence.Leveraging Technology and AI: Paige highlights using AI as a tool to enhance, not replace, human interactions in marketing.Listen to the podcast to find out more.

Our guest in this episode is Krishnan Venkata, the Chief Client Officer at LatentView Analytics. With over two decades of experience, Krishnan has been pivotal in transforming data analytics into a tool for global impact, driving significant returns for Fortune 500 companies and leading LatentView to become a global leader in analytics. Our conversation explored the transformative power of data analytics and its potential to impact both business and society positively.Key points discussed include:Data for Good Initiatives: Krishnan shares how LatentView uses data analytics to support healthcare and underprivileged communities.Return on Insights: Emphasizing actionable insights, Krishnan explains how LatentView measures the impact of analytics strategies.AI and Machine Learning: Krishnan discusses the future of data analytics and the role of AI in solving real-world problems.Listen to the podcast to find out more

Our guest in this episode is Terry L Fossum, a decorated former military officer, bestselling author, survival reality show winner, and dedicated philanthropist. Terry shares his inspiring journey from growing up in poverty to achieving remarkable success and how he developed the Oxcart Technique, a revolutionary goal-setting method based on Prospect Theory.Terry discusses the power of combining emotional motivation with practical steps to achieve goals, emphasizing the importance of balancing the desire for success with the need to avoid failure. His stories of personal and professional transformations illustrate the profound impact of the Oxcart Technique.Key points discussed include:The three components of the Oxcart Technique: failure scenario, daily action plan, and success scenario.Real-life success stories demonstrating the effectiveness of the technique.The significance of vulnerability and authenticity in leadership.Listen to the podcast to find out more.

Our guests in this episode are John Cronin and Mark Cronin, co-founders of John's Crazy Socks, a social enterprise dedicated to spreading happiness and advocating for inclusion through their unique sock collection. John, who has Down syndrome, alongside his father Mark, have built the world's largest sock store, employing individuals with differing abilities and making a significant social impact. Their mission-driven business not only achieves remarkable commercial success but also inspires and uplifts communities.Key points discussed include:The inspiring story behind the inception of John's Crazy Socks and their journey to success.The social impact of their business, including their advocacy for inclusivity and their unique hiring practices.The importance of creating a memorable customer experience and building lasting relationships.Listen to the podcast to find out more.

Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of authentic branding.Rebecca shared her journey from founding Pivot and Pilot Creative to navigating the challenges of the pandemic, emphasizing the significance of staying true to one's core values and being flexible in the face of market changes. She highlighted the role of humor in building trust and authenticity, and discussed practical steps for executing successful business pivots.Key points discussed include:The role of humor in enhancing authenticity in business.Practical steps to identify when a business pivot is necessary.Case studies of successful pivots facilitated by Pivot and Pilot Creative.Listen to the podcast to find out more.

Our guest in this episode is Tom Paladino, a pioneering researcher dedicated to exploring scalar energy. Inspired by Nikola Tesla, Tom has spent his life delving into this new branch of physics and developing practical applications that challenge traditional science. In our conversation, Tom shares his journey and insights into the transformative potential of scalar energy. Key points discussed include:Scalar energy's origin and distinction from electromagnetic energy.Practical applications of scalar energy in health and wellness.Ethical considerations and the importance of humanitarian responsibility in utilizing scalar energy.Listen to the podcast to find out more.

Our guest in this episode is Dr. Daniel Laby, an esteemed ophthalmologist and sports vision specialist with over 30 years of experience. Dr. Laby has worked with elite athletes and professional sports teams, enhancing their visual performance through innovative techniques. His journey from pediatric ophthalmology to sports vision has led to groundbreaking advancements in vision testing and care.Key points discussed include:Sports Vision Pyramid: A model illustrating the layers of visual performance, from basic skills to complex processing.Innovative Vision Testing: Development of tests that reflect real-world conditions, offering more accurate assessments.Vision Beyond Sports: Application of vision principles to enhance performance in various professions and daily life.Listen to the podcast to find out more

Our guest in this episode is Stephen Goldberg, owner and chief consultant at Optimus Performance. With over 30 years of experience, Stephen has transformed his journey from running a family business to becoming a leading coach and facilitator. His passion lies in helping small and medium-sized companies improve sales, leadership, and teamwork through personal development.In our conversation, Stephen shares his unique three-step approach to enhancing sales performance, which combines data-driven assessment tools with targeted training and effective coaching. He emphasizes the importance of personal growth, leadership, and job fit in creating a thriving business environment.Key points discussed include:Leadership and Strategy: Understanding strengths and weaknesses to build a complementary team.Developing and Coaching Others: Fostering ongoing training and holistic development for business growth.Job Fit and Performance Models: Using scientific tools to ensure the right person is in the right job.Listen to the podcast to find out more.

Our guest in this episode is Elona Lopari, founder of Elona Lopari Coaching. Elona is dedicated to helping businesses align their purpose with profit, creating impactful and successful enterprises. She transitioned from a C-suite role to entrepreneurship to find more meaningful ways to contribute. Today, she leads a vibrant community of over 30,000 entrepreneurs.Key points discussed include:Aligning purpose with profit: The importance of integrating personal and professional goals for sustainable success.Building a thriving community: Strategies for engaging and adding value to a large network of entrepreneurs.Personal growth practices: Reflective habits like meditation and journaling that support entrepreneurial success.Listen to the podcast to find out more

Our guest in this episode is Beejel Parmar, a pioneer in the virtual assistant industry and a thought leader in productivity and outsourcing. Beejel has been advising entrepreneurs since 2009, helping them overcome procrastination and leverage the power of virtual assistants. In this episode, he shares his journey from struggling entrepreneur to building innovative business models that promote transparency and community.Key points discussed include:The critical role of delegation in business success.Building and managing a high-impact virtual assistant team.Leveraging AI tools to enhance productivity and efficiency.Listen to the podcast to find out more.

Our guest in this episode is Bo Short, co-founder and CEO of Base Molecular Resonance Technologies. Bo's journey from a self-focused young entrepreneur to a visionary leader emphasizes the importance of embracing the journey and serving others. He shares how his evolving definition of success, grounded in personal growth and impactful leadership, drives his innovative work in cancer detection technology.Key points discussed include:Bo's transformative view of success as making a positive impact on others.The power of the journey and learning through life's challenges.Core leadership principles: vision, courage, perseverance, responsibility, and character.Listen to the podcast to find out more.

Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime value and the importance of creating exceptional customer experiences.Key points discussed include:The three pillars of customer value optimization: quality products, outstanding customer experience, and effective marketing.Leveraging data for customer insights using models like RFM (Recency, Frequency, Monetary).The transformative role of AI and NLP in enhancing customer engagement and operational efficiency.Listen to the podcast to find out more.

Our guest in this episode is Sue Wong, co-founder and coach at My Manifesto. Sue brings a wealth of experience from her background in teaching and coaching, helping individuals gain clarity, focus, and inspiration to live authentic lives. In our conversation, we explored Sue's journey, the concept of a personal manifesto, and practical steps to live intentionally.Key points discussed include:The importance of creating a personal manifesto: Understanding who you are, what you stand for, and the life you intend to lead.Incorporating playfulness into personal growth: Using creativity and curiosity to make personal development engaging and enjoyable.Overcoming insecurities and embracing change: Strategies for managing fear and self-doubt to take meaningful steps toward personal growth.Listen to the podcast to find out more.

Our guest in this episode is Daniel Den, a trailblazing founder of Ideas That Influence and co-creator of the X Factor Effect Methodology. Daniel's innovative approach to marketing and differentiation has made a significant impact in helping businesses stand out in a crowded market. His interactive book box experience exemplifies his commitment to unique, engaging marketing strategies.Key points discussed include:Emphasizing differentiation with the principle “different is the new better.”Implementing the seven elements of a successful marketing message.Leveraging global insights to create unique marketing strategies.Listen to the podcast to find out more.

Our guest in this episode is Mark Wonderlin, the visionary founder and CEO of Mosaic Media Films, and a pioneer in digital SLR filmmaking. Mark shared his profound insights into the transformative power of video storytelling in business marketing. By focusing on the audience's journey, Mark crafts videos that not only tell a story but also resonate deeply, prompting viewers towards action.Key points discussed include:Strategic Storytelling: Mark emphasizes storytelling as a strategic tool in video marketing that centers on the viewer's needs and leads to higher engagement.Audience Understanding: He highlights the importance of deeply understanding the target audience to create content that addresses their specific challenges and aspirations.Emotional Engagement: Emotional connections are crucial; Mark's approach ensures videos not only capture attention but also foster real connections that motivate viewers to act.Listen to the podcast to find out more

Our guest in this episode is Brian Bogert, a passionate coach and speaker, who has transformed his profound personal adversities into a professional mission to empower others to live more authentically and impactfully. In his conversation with host Jürgen Strauss, Brian delves into the importance of embracing vulnerability, harnessing personal adversities for growth, and the power of intentional living. Key points discussed include:Embracing Vulnerability as Strength: Brian discusses how embracing one's vulnerabilities is not a sign of weakness but a profound source of strength. It allows for deeper human connections and a more authentic existence.Impact of Mindset on Overcoming Challenges: He emphasizes the critical role of mindset in overcoming challenges, advocating for a balance between mental toughness and emotional awareness to foster resilience and personal growth.Strategies for Self-Awareness and Personal Growth: Brian shares practical strategies for enhancing self-awareness and personal growth, including understanding one's triggers and the stories we tell ourselves, which can profoundly affect our interactions and life path.This conversation is a treasure trove of insights for anyone looking to lead a more impactful and purpose-driven life, emphasizing that true strength and innovation come from our ability to authentically connect with ourselves and others.Listen to the podcast to find out more.

Our guest in this episode is Scott Allan, a renowned author, publisher, and transformational growth expert based in Osaka, Japan. Scott has turned his deep passion for writing and personal development into a thriving global publishing business. His journey from corporate life to becoming a key influencer in self-help and professional development provides valuable insights into resilience, mindset, and continuous learning.Key points discussed include:Embracing Continuous Learning: Scott emphasizes the importance of daily learning to foster personal growth and adaptability, using his own routine of reading and engaging with new ideas as examples.The Power of Resilience: Through personal anecdotes, Scott illustrates how embracing challenges and setbacks is crucial to developing a resilient mindset that underpins success.Writing as a Path to Personal Mastery: Scott shares his journey from dreaming about writing to becoming a successful author and publisher, highlighting the discipline and persistence required to turn passion into a career.Listen to the podcast to find out more.

Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative "DREAM Method." This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing strategies without relying on traditional advertising.Key points discussed include:The DREAM Method: A structured, five-step process designed to optimize the benefits of podcast guesting for marketing purposes.Effective Content Recycling: Tiago emphasizes the importance of leveraging podcast appearances across multiple platforms and formats to maximize content value and impact.Strategic Networking: By engaging in podcast guesting, Tiago has cultivated relationships with key influencers and positioned himself as an authority in his niche.Listen to the podcast to find out more.

Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.Key points discussed include:Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.The Three Pillars of Persuasion: He breaks down Aristotle's concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.Listen to the podcast to find out more.

Our guest in this episode is Larry Apke, a visionary VUCA consultant, agile coach, and the altruistic founder of JobHackers. Larry has dedicated his career to guiding individuals and organizations through the complexities of today's ever-changing world, using agile methodologies and education as his tools. His innovative approach to professional development, especially through the free Agile training offered by JobHackers, has empowered thousands globally, making a significant impact on their careers and lives.Key points discussed include:Adapting to the VUCA World: Larry sheds light on navigating through volatility, uncertainty, complexity, and ambiguity by embracing agile methodologies, promoting a mindset shift towards flexibility and responsiveness.The Importance of Education and Innovation: Through JobHackers, Larry illustrates the transformative power of education, highlighting how upskilling in agile practices can open doors to new opportunities and foster innovation.Creating a Culture of Change and Safety: Emphasizing psychological safety and the right incentives, Larry discusses how organizations can create an environment conducive to change, allowing individuals to thrive amidst uncertainty.Listen to the podcast to find out more.

Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper brand engagements through sensory experiences.Key points discussed include:Intentionality in Physical Branding: Mark emphasizes the importance of moving beyond traditional swag, advocating for tangible products that serve a specific purpose and enhance the brand experience.Enhancing Digital with Physical Experiences: He discusses how physical elements can complement digital strategies, activating all senses and creating a more immersive experience.Personalized Customer Journeys: Mark stresses the necessity of understanding and simplifying the customer journey, using personalization to tailor experiences and remove barriers, ensuring a seamless and engaging customer interaction.Listen to the podcast to find out more.