InnovaBuzz

Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who's spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James's mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James' bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client's audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it's the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they'll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we're building trust, nurturing advocates, and creating fertile ground for innovation. The game isn't about the big win; it's about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third leg, businesses wobble, never quite sure what's working or why.He shares anecdotes of clients spread thin across social channels, uncertain which efforts yielded real results, until simple tracking and data analysis revealed the highest-impact activities. By focusing on meaningful data, not vanity metrics, James helps his clients double down on what truly works and prune the rest.Unlocking Customer Insights Through AI-Augmented InterviewsJames is passionate about democratizing the powerful customer research methods once reserved for big brands. His solution? Use guided customer interviews, audio transcriptions, and AI trained with deep marketing psychology to create rich, nuanced customer avatars and journey maps—without breaking the bank. This process gives even the smallest business a window into customer motivations, desires, and language, ensuring that every marketing message hits home.He's careful, too, to blend classic rigor with innovative shortcuts. Analyzing subreddit discussions or online forums through AI, using a well-crafted questionnaire, may not match a $50,000 research project—but it's miles ahead of guesswork. Objective, data-backed insights are now within reach for everyone.Staying True to Strategy in a Shiny Object WorldWith all the new tools and trends vying for our attention, it's easy to get distracted. James urges business owners to resist the lure of the next shiny object and instead double down on what's working. Start with a few core tactics, get really good at them, and then iterate for excellence. His advice is to measure, learn, and improve—rather than constantly chasing novelty.James also emphasizes the importance of building a strong team, welcoming their input, and sometimes just saying "no"—to clients, trends, or ideas that don't serve the strategy. The secret to longevity and sustainable growth isn't in doing more things, but in doing the right things really well.The Buzz - Our Innovation RoundHere are James's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative: Get out of your own head.* Best thing for new ideas: Shift your perspective from inside out to outside in by observing what's really happening with your customers.* Favourite resource: Rely on the people on your team for input, ideas, and collaboration.* Keep project/client on track: Be willing to say no to clients and provide honest feedback, building relationships based on trust.* Differentiate: Clearly define and communicate your unique selling proposition by focusing on what's truly unique and motivating about your business.ActionJames encourages you to stop trying to "boil the ocean." Instead, choose a few things to focus on, learn to do them well, and then work on doing them even better. Let your customers guide you on what's working and do more of that, rather than chasing every new shiny trend.Reach OutIf you'd like to explore these ideas further or share your own marketing challenges, James welcomes a conversation. You can connect with him at VIPchatwithJames.com and schedule a virtual coffee—no pressure, just a chance to exchange insights and stories.Links:* Website - INN8LY* LinkedIn - James Hipkin* LinkedIn - INN8LY* Facebook* Twitter - @inn8ly* Instagram - @inn8lyCool Things About James* The "Don Quixote" Persona: James embraces the "Don Quixote" metaphor, showing a willingness to fight for what he believes in, even if it seems idealistic or unconventional. This adds a layer of personality and passion to his professional persona.* The "Techie" with a Human Touch: James blends AI with real human interaction (customer interviews). In a world where AI is often seen as cold and impersonal, he's using it to amplify human voices and insights.* The "Storyteller" in a Marketing World: James uses stories and analogies to explain complex concepts, showing he's not just a marketing expert, but also a skilled communicator who can connect with people on a human level.* Bachelor of Music in composition and theory: James shared how a professor's advice—think of the most ridiculous solution, then work backwards—helped him break free from linear thinking, a creative exercise he's carried into his marketing career.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Debra Eckerling, a joyful goal strategist, award-winning author, and mastermind behind the DEB Method for simplified goal setting. Deb's mission is to make goal pursuit contagious and fun, inspiring everyone to move toward what truly lights them up by connecting their goals to genuine passion. In her lively chat with host Jürgen Strauss, Deb shares her contagious enthusiasm for creating an authentic roadmap to success—one that begins with self-awareness, celebrates every win, and leans into the magic of community.Key points discussed include:* Building Goals on Authentic Passion: Deb emphasizes that meaningful goals must stem from self-discovery, not “shoulds”—what excites you is what sustains you!* Celebrating Wins to Fuel Motivation: She encourages daily recognition of even small achievements, using a “win list” to keep momentum sparkly and strong.* Harnessing Community & Boundaries: Deb champions networking as a source of mutual delight and support, while also gracefully setting boundaries to stay mission-aligned.This episode is a delightful boost for anyone craving more joy, clarity, and connection on their goal-getting journey!Listen to the podcast to find out more.Show Notes From This Episode with Debra Eckerling, The DEB MethodIgniting Joyful Goal Setting: The Deb Eckerling ApproachToday, I'm delighted to dive into a radiant conversation with Debra Eckerling, goal strategist, workshop leader, and author on a mission to make goal setting as joyful and contagious as laughter. From the get-go, Deb's energy simply bubbles over, transforming what many might consider a dry subject into a dynamic, celebratory experience. It's this passion that underpins her signature DEB Method—a method rooted in simplicity, authenticity, and genuine joy.Deb believes that setting and getting goals shouldn't feel like another chore on the to-do list. Instead, it ought to invigorate us, spark creativity, and become a party everyone wants to attend. By infusing goal setting with enthusiasm and a sense of celebration, Deb empowers others to find delight and meaning in each step toward their dreams.The Foundation of Authentic Goals: Knowing What You WantOne of Deb's core beliefs is that successful goal setting starts with true self-awareness. She observes that all too often, people pursue goals that aren't genuinely theirs—falling into the “shoulds” handed down by others or dictated by circumstance. As she wisely puts it: “You can't get what you want unless you know what that is.” This insight, though deceptively simple, lies at the heart of her philosophy.Deb shares how, both in her own journey and in her coaching and workshops, she's seen people transform simply by reconnecting with what brings them joy. She encourages us to pause, reflect, and ask ourselves not what others expect us to do, but what genuinely lights us up from within. This intentional approach lays the groundwork for goals that are rooted in authenticity—goals that inspire commitment and create lasting fulfillment.Transforming Obligations into OpportunitiesWhat about those times when you're stuck in a job or obligation that isn't your passion? Deb offers a gentle, practical perspective. Not everyone can immediately leap away from the day-to-day things that don't light them up, and she's quick to acknowledge the realities—bills, families, and the necessities of life. But even within these constraints, there's space for joy.Deb proposes finding “a hit of joy” on the side, whether that's a creative project, a side hustle, or simply an activity that brings happiness. By letting these joyful pursuits fuel your spirit, you bring lightness into all areas of your life. Sometimes, these passion projects might even become a pathway to something bigger, but at the very least, they help make the less exciting responsibilities a bit more palatable.Building Your North Star: The DEB Method UnpackedAt the center of Deb's approach is her namesake DEB Method—Determine your mission, Explore your options, Brainstorm your path. The process begins with self-exploration, inviting you to visualize the life you want and craft both current and future bios, shaping your direction with clarity and intention. As Deb illustrates, this isn't just about dreamy thinking—it's about building a foundation, a “North Star,” that keeps your actions anchored and purposeful.The next steps encourage curiosity and creativity: exploring your options and then brainstorming the actionable steps to get there. By breaking down even big, ambitious goals into tangible, joyful pieces, Deb removes the intimidation and opens the door to real progress. It's a framework that honors both vision and practicality, always guided by what lights you up.Boundaries and Saying Yes to YourselfOf course, following your true path also means learning to say “no”—sometimes a gentle “not now”—to opportunities that don't align with your goals or mission. Deb's approach to boundaries is compassionate and generous: every “no” to something that isn't a fit is a “yes” to yourself and an invitation for someone else to shine in that space.She offers practical scripts and encouragement to help you navigate these choices without guilt or fear of missing out. By trusting your North Star, you make space for the opportunities that truly resonate, while giving others the gift of stepping into their own “yes.” It's about honoring yourself and your journey—without closing doors or burning bridges.Celebrating Wins and Fueling MotivationDeb is a champion of celebration, weaving it into every step of the goal-getting journey. She reminds us that too often, we get caught up in the slog of progress, forgetting to honor the moments of achievement along the way. Whether it's a tiny step forward or a major milestone, celebrating wins infuses you with the motivation to keep going.Her suggestion to keep a daily “win list” is deceptively powerful. Writing down one to three things you accomplished each day—even if it's just “I made it through”—builds an archive of positivity and progress. When doubt or fatigue creeps in, that list becomes a wellspring of encouragement, a reminder that you are, indeed, moving forward.From Passion to Action: Embracing Community and Moving ForwardFinally, no one achieves their dreams in isolation. Deb celebrates the magic of community—whether it's through goal groups, masterminds, or informal support networks. Sharing your wins, articulating your needs, and enthusiastically supporting others build an environment where success is magnetic and contagious.In Deb's world, action is iterative, fueled by passion and uplifted by others. She urges us to gift ourselves the time to discover what makes us unique, turn that spark into practical steps, and seek out the company of those who will cheer us on. After all, we are all part of a bigger ecosystem of possibility—and when we help one another rise, everyone wins.Conclusion: Your Invitation to Celebrate and ActDebra Eckerling's approach to goal setting is a vibrant invitation: bring more joy, authenticity, and connection into your journey. Start your own win list today. Write down those small victories. Reflect on what truly lights you up. And remember, whether you're taking your very first step or well on your way, celebrating your wins and building supportive connections will propel you forward. Let's make goal setting a party we all want to attend—one filled with laughter, passion, and purpose. Your goals are yours to discover and achieve. Keep moving, keep celebrating, and let your light shine!The Buzz - Our Innovation RoundHere are Deb's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Listen to your inner voice because you already know the answers—you just need to ask yourself the right questions.* Best thing for new ideas – Engage in activities like cooking or having conversations, as they allow your mind to wander and help generate creative ideas.* Favourite resource – Tap into your community and network, asking questions and allowing others the opportunity to help you as a shared gift.* Keep project/client on track – Set realistic deadlines while respecting your own calendar, making appointments with yourself and treating them as commitments just like those with others.* Differentiate – Reflect through journaling or ask others what makes you unique, then fully own and enthusiastically lean into that quality.ActionDeb encourages you to start a daily win list. Each day, take a minute to write down one, two, or three things you accomplished or that went well—then refer back to your list whenever you need motivation or a reminder of your progress.Reach OutYou can reach out and thank Deb by connecting with her on social media at @thedebmethod everywhere, including YouTube, Facebook, Instagram, and LinkedIn. You can also visit her website to learn more about her books, podcasts, and the Deb Method, or email her directly at deb@thedebmethod.com. For recaps of her Goal Chat sessions and to subscribe, visit thedebmethod.com/blog.Links:* Website - the DEB METHODⓇ for Goal Setting Simplified* LinkedIn* Facebook* Instagram - @thedebmethod* Writer: Jewish Journal, First for Women, Woman's World* Podcast, Taste Buds with Deb* Host, GoalChatLive/GoalChatBooks* 52 Secrets for Goal-Setting and Goal Getting , Debra Eckerling* Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals, Debra EckerlingCool Things About Deb* She's a Master Connector Who Makes Networking Feel Like a Party, Not a Chore.Debra doesn't just network—she creates spaces where strangers become collaborators and friends, often through playful “faux show” formats and spontaneous meet-and-greets. She's the kind of person who can turn a random introduction into a lifelong partnership, and she genuinely delights in seeing others connect.* Her Superpower Is Asking the Right Question at the Right Moment.Debra has an uncanny knack for zeroing in on what someone really wants or needs—sometimes in just a few minutes. She's the friend who'll ask you a question that makes you rethink your whole approach, and she does it with warmth and curiosity, never judgement.* She's a Foodie at Heart and Brings That Joy to Her Work.From her “Taste Buds with Deb” podcast to her use of food metaphors in goal-setting, Debra infuses her professional life with a love of food, flavor, and shared meals. She sees food as a way to build community and spark conversation, making her approach to business refreshingly human.* She's a Serial Celebrator—Big Wins, Small Wins, All the Wins.Debra doesn't wait for the “big moment” to celebrate. She's a champion of recognising progress, no matter how small, and encourages others to do the same. Her energy for celebration is infectious and helps people stay motivated and positive.* She's Unapologetically Herself—Late-Night Worker, Early-Morning Conversationalist, and Always Up for a Chat.Whether it's working late after her live shows or jumping on a call at odd hours, Debra's flexibility and zest for conversation make her stand out. She's approachable, adaptable, and always ready to connect, no matter the time zone.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is David Hirschfeld, a seasoned software development expert with a physics background and a passion for helping startups succeed. From his experiences of both success and failure, David has crafted the Launch First methodology for rapidly progressing startups from idea to revenue generation. In his conversation with host Jürgen Strauss, David elaborates on the critical elements of startup success, the transformative power of AI, and the significance of detailed documentation for business growth. Key points discussed include:* Importance of Early Product Market Fit: David emphasizes testing the market with a simple prototype and obtaining early sales to validate the business concept.* Leveraging AI for Efficiency: He shares insights on using AI to drastically accelerate software development, highlighting its role as a transformative workplace companion.* Comprehensive Documentation for Success: David underscores the importance of detailed process documentation as a foundation for scalability and business value.This conversation is an enlightening journey through the essentials of startup success and innovation, illustrating how meticulous planning and cutting-edge technology can drive real-world impact.Listen to the podcast to find out more.Show Notes from this episode with David Hirschfeld, TekyzTurning Ideas into Reality with Speed and PrecisionWelcome to another enlightening episode of InnovaBuzz, where we delve into the minds of innovators who turn visionary ideas into tangible success. In this episode, Jürgen Strauss chats with David Hirschfeld, a software development expert and the founder of Tekyz Inc. David shares his insights on efficiently transforming concepts into cash flow, providing invaluable lessons for startups and established businesses alike. Let's uncover the key takeaways from their engaging conversation.The Launch First MindsetDavid Hirschfeld's "Launch First" methodology is about hitting the ground running. He emphasizes the importance of getting a feasible product into the market quickly to test its viability and refine it based on customer feedback. By launching early, startups can create a revenue stream that supports further development and reduces dependency on investor funding. This real-world testing is a litmus test for product-market fit and ensures that the solution addresses genuine customer needs, creating a sustainable business model from the onset.Learning from Failure and SuccessDavid's journey with Tekyz Inc. is filled with tales of both triumph and lessons learned from failures. He candidly shares how his previous ventures, one a success and the other a failure, shaped his understanding of what it takes to build a thriving business. His experience underscores the need for entrepreneurs to focus on the core problem their product solves rather than becoming enamored with their own vision. By prioritizing customer needs, startups can avoid common pitfalls and maintain a pathway to success, learning from the past to forge a brighter future.The Role of Playbooks in ScalingAt the heart of Tekyz Inc.'s operations is the concept of detailed playbooks. These are systematic, document-based workflows that capture the nuanced processes often held as tribal knowledge within a company. By documenting these workflows, companies can ensure consistent quality and scalability, regardless of personnel changes. This systematic approach not only enhances internal efficiencies but also increases the company's value by providing structured, repeatable processes that any new team member or potential acquirer can easily follow.Integrating AI for Business EfficiencyDavid explores the transformative role of AI in business, especially in software development and workflow automation. By leveraging AI, Tekyz Inc. has drastically accelerated its processes, cutting development times and enhancing precision. This integration allows businesses to handle intricate tasks with ease and speed, driving innovation further. David encourages entrepreneurs to embrace AI as a tool that not only streamlines operations but also opens up new avenues for creativity and efficiency, pushing the boundaries of what's possible.Bridging Project Management and CommunicationOne innovative project underway at Tekyz Inc. is automating communication and project management systems using AI. This aims to provide clients and internal teams with a seamless interface to manage projects, track progress, and resolve queries independently. By cultivating a direct relationship with the project management tool, users experience improved clarity and efficiency. This development highlights David's commitment to transforming traditional approaches and providing cutting-edge solutions tailored for today's dynamic business environments.Challenges Can Spark CreativityDavid's approach to innovation often stems from the challenges he encounters, either personally or within his team. He nurtures an environment where identifying and solving problems leads to the development of valuable new products. Encouraging this problem-solving mindset is crucial for fostering creativity and driving business growth. This method not only leads to practical innovations but also ensures that the solutions developed are rooted in real-world needs and applications, aligning closely with the market demands.Conclusion: Embrace Rapid InnovationDavid Hirschfeld's conversation with Jürgen Strauss is a masterclass in effectively navigating the startup landscape. His insights underscore the importance of adaptability, customer focus, and leveraging technology to remain competitive. By adopting a "Launch First" mindset and integrating AI, businesses can significantly reduce time to market and establish a strong market presence quickly. Embrace these lessons to reshape your business strategies and accelerate your path to success.Call to ActionReflect on your current business strategies. Are there areas where you could adopt a "Launch First" mindset? Explore how integrating AI into your workflow can streamline operations. Start documenting critical processes to create your own playbooks. Each step brings you closer to efficiently transforming ideas into reality. Implement these strategies today and observe the transformation they bring to your business journey.The Buzz - Our Innovation RoundHere are David's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Learn how to talk to AI as if it's your best friend, because AI knows everything about everything.* Best thing for new ideas – Look at the problems you or your team are struggling with, step back, and consider if it's a discrete problem you can abstract and address.* Favourite resource – Use ChatGPT in its various forms, particularly the deep research tool, as your go-to app for information and assistance.* Keep project/client on track – Be meticulous about documenting every detail and maintain an iron grip on the project's details, ensuring everything is tracked accurately.* Differentiate – Show evidence of your exceptional work with the artifacts you create, displaying a high level of detail and transparency that sets you apart.ActionDavid encourages listeners to embrace AI as a companion in their daily lives. He suggests integrating AI to make your life easier, more enriched, and to enhance your access to information in a consumable manner.Reach OutYou can reach out and thank David by visiting his website. If you'd like to connect with him directly, you can also find him easily on LinkedIn, just include a note that you saw him on the podcast.Links:* Website - Tekyz* LinkedIn* Facebook* Twitter - @tekyzinc* Instagram - @tekyzincBooksCool Things About David* Physics Background: David started in physics before transitioning to software. It suggests a unique problem-solving approach rooted in fundamental principles.* Launch 1st Methodology: David turned a startup failure into a methodology for helping other startups succeed. It shows resilience, adaptability, and a commitment to learning from mistakes.* Woodworking, Golfing, and Drawing: David enjoys woodworking, golfing, and drawing leadership insights from raising four successful sons. It reveals a well-rounded individual with diverse interests and a knack for finding inspiration in unexpected places.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Josselyne Herman-Saccio, a master coach and transformative leader who empowers people to live the life of their dreams with her "Unmessable with" philosophy. In her conversation with host Jürgen Strauss, Josselyne explores the power of shifting beliefs, living dreams now, and maintaining a focus on vision over vehicles for lasting fulfilment. Key points discussed include:* Shedding Limiting Beliefs for Dream Fulfilment: Josselyne shares her journey of overcoming the belief that art couldn't be a career, which led to achieving her dreams with ease.* Living Dreams in the Present: She emphasises creating visions that can be experienced now, urging us to manifest desired life experiences rather than postponing them to a future "someday."* Harnessing Vision Versus Vehicles: Josselyne explains the distinction between vision and vehicles, encouraging a focus on vision to navigate life's uncertain paths and avoid getting stuck on one method of achieving goals.This insightful conversation inspires us to unlock our potential by realising dreams in the present, focusing on unyielding visions to guide our journeys.Listen to the podcast to find out more.Listen to the PodcastShow Notes from this episode with Josselyne Herman-Saccio, Be UnMessableWithEmbracing the Unmessable With PhilosophyWelcome to an invigorating exploration of potential and resilience with the transformative leader, Josselyne Herman-Saccio. In her insightful conversation with Jürgen Strauss on the Innovabuzz podcast, Josselyne, a master coach and the creator of the "Unmessable With" philosophy, reveals how we can transform our lives by overcoming limiting beliefs. With experience spanning over three decades, she steers individuals towards living the lives of their dreams in the present, not in the elusive "someday." Let's delve into the core themes and insights from this inspiring dialogue.The Journey from Dreams to RealityJosselyne's own life is a blueprint of how dreams can transform into reality. Her journey from a pop star to a transformative coach is rich with lessons on overcoming limiting beliefs. She shares the pivotal moment in her early twenties when she questioned an ingrained belief that one cannot pursue art as a career. This epiphany marked the shift from seeing it as an unchangeable truth to seeing it as a mere belief. By shedding this limitation, she swiftly accomplished her dream of a music career, demonstrating the powerful unfolding when personal barriers are dismantled. Her story reminds us that living our dreams starts by questioning and transforming the narratives we tell ourselves.Understanding the Unmessable With ConceptAccording to Josselyne, being "unmessable with" is not about being tough or suppressing emotions; it's about staying committed to your vision regardless of external chaos. She emphasises that it's natural to react to life's upheavals, but the true art lies in transitioning from reaction to creation. This philosophy equips individuals to remain steadfast in their vision, enabling them to navigate life's unpredictabilities with grace and persistence. It's about developing the nimbleness to recalibrate swiftly and consistently focus on building the life envisioned.Crafting and Living Your Vision NowJosselyne brings forth a transformative approach to vision creation where one doesn't wait for someday. Instead, she encourages crafting and living your dreams in the present. Unlike goals, which are tangible endpoints, visions are lived experiences that aren't reliant on circumstances and are fulfillable in the moment. She emphasises that achieving tangible goals without an overarching vision often leads to emptiness, whereas a vision constantly rejuvenates and fulfils us. The process illuminates how aligning with one's vision can imbue life with purpose and lead to holistic success.The Balance of Vision and VehicleIn exploring the intricacies of breadth in life's pursuits, Josselyne talks about the significance of distinguishing between vision and vehicles. Often, individuals become overly fixated on specific paths (vehicles) and lose sight of their broader vision. Josselyne stresses that numerous vehicles exist to manifest one's vision, thus providing flexibility and adaptability. When setbacks occur, it's an opportunity to explore alternative avenues rather than perceiving them as dead ends. This approach ensures one remains open to possibilities, cultivating a dynamic balance between aspirations and the means to achieve them.Building Resilience while Staying True to Your VisionResilience, as Josselyne discusses, transcends bouncing back from adversity. It's intricately linked with being unmessable, where one not only recovers but continues to progress towards their vision. It's about identifying personal cues of reaction and having mechanisms like physical or mental exercises to shift back to a space of creation. By utilising these strategies, one fosters resilience that is not just about maintaining status quo but about thriving and evolving continuously in alignment with one's vision.Creating a Vivid Roadmap through Vision CraftingIn the transformative journey with her clients, Josselyne stresses crafting an explicit vision as a roadmap. Her method involves articulating experiences one seeks in life, transcending material goals, and centering on emotions like freedom or connection. By shifting focus to experience, individuals construct a vibrant framework that steers every aspect of life harmoniously. This creates an undivided life view, integrating personal and professional endeavours under a unifying vision, leading to enriched and fulfilling experiences.Conclusion: The Empowering Path of Living Your Version of SuccessJosselyne Herman-Saccio's conversation inspires us to embrace the joy of living a life not bound by fears or constraints but fuelled by our authentic visions. Her insights unravel the profound impact of questioning beliefs and creating present-moment experiences of our dreams. Josselyne's teachings challenge us to step beyond conventional boundaries, realising a life where resilience, vision, and excellence are the norm. Let her transformative philosophy inspire you to pursue your potential and redefine success.Call to ActionConsider what limiting beliefs might hold you back from living your dreams. What immediate steps can you take today to align more closely with your vision? Explore Josselyne's tools at her website and embrace the possibility of living your dream life now, not later.The Buzz - Our Innovation RoundHere are Josselyne's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative – Be curious, as curiosity is in short supply and essential for innovation.* Best thing for new ideas – Engage with coaches to expand and develop yourself in any area.* Favourite resource – Utilise the writings and quotes of philosopher Alan Watts for inspiration and insight.* Keep project/client on track – Keep notes and hold clients to account to reveal and address what may be hindering their progress.* Differentiate – Instead of focusing on differentiation, seek to connect with everything and everyone, embracing the idea that we are all part of one entity.ActionJosselyne encourages you to start inquiring into your vision as opposed to your goals. Consider what the experience of life would be if your goals were accomplished, and begin exploring the world of vision to shift how you relate to yourself, others, and life.Reach OutYou can reach out and thank Josselyne by visiting her website, where you can explore her resources and free gifts. If you're on social media, connect with her on Instagram at @beunmessablewith.Links:* Website - Be UNMESSABLEWITH* LinkedIn* Facebook* Instagram - @beunmessablewithBooks* The Promise Effect: How to Create a Life That Wasn't Going to Happen Anyway, by Josselyne Herman-Saccio (Author), Susan Woldman Elfer (Author, Illustrator)* Peace Promises 30 Days to a More Peaceful Life (Causing Peace on The Planet One Person, One Promise at a Time), by Dr. Monica Sharma (Author), Josselyne Herman-Saccio (Author)* So You Wanna Be A New York Actor? The New York Actors Guide to The Career of Their Dreams While Paying the Rent, by Josselyne Herman-Saccio (Author), Guy Olivieri (Author)Cool Things About Josselyne* Josselyne's life is like a movie script—she went from singing her way to the top of the Billboard charts with the #1 hit "That's What Love Can Do" to transforming lives as a master coach. Who else can say they've rocked the pop-stage and the personal development world?* Josselyne didn't just dip her toes into transformation—she dove in headfirst at age 11 with the EST training. By 18, she was already leading seminars at Landmark, making her the youngest seminar leader in their history.* Splitting her time between Manhattan and Paris, Josselyne lives the dream of a cosmopolitan lifestyle. But what's even cooler? She lends her Paris apartment to friends when she's not there—because why let a beautiful space (and plants!) go to waste?* Josselyne has managed actors, produced award-winning films, raised nearly $90 million for non-profits, and still finds time to coach people to live their dreams. If there's a hat to wear, she's probably rocked it—and made it look effortless.* Josselyne's philosophy of shifting from "survival to magic" isn't just a catchy phrase—it's a way of life. She's on a mission to help people rediscover the magic in their lives, proving that even in the chaos, there's room for wonder and joy.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Jay Malone, an inspiring innovator and founder of Profit Ladder who transitioned from tech consulting to helping others craft scalable business models. In his conversation with host Jürgen Strauss, Jay shares his journey from burnout to building a business with a clear and impactful signature offer. Key points discussed include:Creating Wedge Offers: Jay explains transforming high-touch services into smaller, scalable "wedge offers" that charm clients and decrease sales friction.Defining the Signature Offer: He emphasizes clarity in defining a core, signature offer to confidently attract the right clients and boost business growth.Avoiding Burnout with Clear Systems: Jay highlights building systems, akin to a flywheel, to streamline processes and maintain sustainable, joyful business operations.Jay's insights offer listeners practical steps to concoct their own scalable systems and reignite their passion in business, serving as a beacon of hope for those facing entrepreneurial burnout.Listen to the podcast to find out more. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Our guest in this episode is Didier Le Miere, the passionate founder and director of the FixOn Media Group who creatively combines storytelling and video marketing to craft engaging brand story films. In his conversation with host Jürgen Strauss, Didier unveils the transformative power of visual storytelling, the psychology behind emotive brand films, and the importance of aligning business values with audience emotions. Key points discussed include:Harnessing Storytelling for Brand Connection: Didier emphasizes crafting emotive stories that resonate with viewers at a subconscious level to enhance brand affinity.The Framework for Genuine Engagement: He introduces a four-step framework focusing on the true product, impacts, emotional connections, and core values to deepen audience ties.Values as a Differentiator: Highlighting how core values uniquely differentiate brands, Didier encourages businesses to embed their true ethos into every customer interaction.This conversation is an inspiring exploration for anyone looking to elevate their brand's emotional impact, reminding us that authentic connection starts with understanding our shared human experiences.Listen to the podcast to find out more.

Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, and explores the concept of adding meaningfulness to marketing strategies. Key points discussed include:Disruptive Human-Centred Marketing: Mark emphasises the necessity of standing out through bold, human-centric marketing approaches amidst the AI-dominated landscape.Creating Community and Awe: He illustrates the power of building shared experiences to cultivate community and emotional connections that surpass basic marketing competency.The Concept of Everyday Awe: Mark introduces the idea of integrating everyday awe into business interactions to foster unique human connections that AI cannot replicate.This delightful episode is packed with enriching insights that inspire marketers to push boundaries and connect more deeply with their audience in innovative ways.Listen to the podcast to find out more.

Our guest in this episode is Islam Gouda, a dynamic marketing professional and global brand ambassador. He is the driving force behind the innovative project "One Hundred Minutes to Ace Your Marketing Game" and the insightful book "SMEs and Startups Marketing Guide to COVID 19." In this enriching chat with host Jürgen, Islam explores the artistry and science of marketing, the importance of genuine customer relationships, and the transformative power of community-led brands. Key points discussed include:Marketing as an Art and Science: Islam shares that successful marketing intertwines creativity and intuition with data-driven strategies, emphasising an emotional connection with clients.The Importance of Genuine Customer Relationships: He argues that nurturing authentic, trust-based relationships with clients and internal teams leads to long-term business success.Community-Led Brands Create Impact: Islam highlights brands like Patagonia, which foster loyal communities by aligning brand values with customer lifestyles and environmental care.This enlightening conversation offers valuable insights for businesses to successfully innovate and foster strong relationships in the ever-evolving marketing landscape.Listen to the podcast to find out more.

Our guest in this episode is Carol Enneking, a transformational speaker and author from Houston, Texas, specializing in helping individuals and organizations redefine success and create a culture of belonging. In her heartfelt conversation with host Jürgen Strauss, Carol shares her journey of overcoming personal adversity, finding what truly matters, and how trust and faith guide her transformative work. Key points discussed include:Redefining Success that Matters: Carol emphasizes that true success means aligning personal values with actions and not chasing societal expectations.Power of Surrender, Trust, and Faith: Utilizing these three principles helped Carol navigate through her darkest times, offering stability and hope.Importance of Letting Go: Carol discusses the necessity to release control in order to embrace new opportunities and nurture personal growth and fulfilment.This lively discussion provides enlightening insights on how to transform life's chaos into meaningful convergence and fulfilment by focusing on what genuinely matters.Listen to the podcast to find out more.

Our guest in this episode is Mark Collins, a business and life coach dedicated to helping entrepreneurs unlock their potential and live authentically. Mark's journey from chasing external success to finding true fulfilment has inspired countless individuals to break free from limiting beliefs and embrace their unique identity. In this conversation, Mark shares actionable insights on overcoming mindset challenges and designing a life of purpose and impact.Key points discussed include:Success vs. Fulfilment: True fulfilment comes from aligning your identity with your purpose, not just chasing external achievements.Overcoming Imposter Syndrome: It's not about doing more; it's about redefining who you believe you are.Living Life by Design: Take control of your vision and create a life that reflects your values and passions.Listen to the podcast to find out more.

Our guest in this episode is Jillfrances Gray, founder and creative director of JFG Visual Communications. Jillfrances's journey from opera singer to visual storyteller is a testament to her creativity, adaptability, and passion for helping startups build impactful brands. In this conversation, she shares her insights on balancing strategy and creativity, the power of storytelling, and how AI is shaping the future of design.Key points discussed include:The importance of strategy in design: Strategy is the foundation for creating visuals that resonate and connect emotionally with audiences.The role of storytelling in branding: Storytelling builds trust and emotional connections, making brands memorable and impactful.Embracing AI as a creative tool: AI enhances creativity and efficiency but should complement, not replace, human storytelling and authenticity.Listen to the podcast to find out more.

Our guest in this episode is Andy Semotiuk, a US and Canadian immigration lawyer, journalist, and author of The Young Professional. Andy has dedicated his career to helping people navigate challenges and discover their unique abilities to make a meaningful impact.Key points discussed include:The Power of Motivation: Andy shares how motivation involves helping others see a bigger picture for their lives, using inspiring stories like that of Bob Richards and Lou Boudreau to illustrate the lasting impact of encouragement.The Role of Mentorship: He explains the reciprocal nature of mentoring, emphasizing that we can be both the mentee (the pebble) and the mentor (the master) in uncovering potential. Andy also offers practical advice on finding and being a mentor, highlighting the importance of humility, integrity, and compassion.Discovering Your Unique Ability: Andy introduces a framework for identifying your unique strengths—the activities that bring you joy, make time dissolve, and allow you to perform at your best. He encourages listeners to reflect on their passions and align their values with their actions.Tune in to this inspiring episode to learn how to lead, inspire, and uncover your unique ability to make a difference.Listen to the podcast to find out more.

Our guest in this episode is Andrew Matthews, bestselling author, illustrator, and global speaker, who chats with Jürgen about the secrets to happiness and resilience. Andrew shares his simple yet profound strategies for living a fulfilling life, emphasizing that happiness is a daily decision and resilience is built through life's challenges. He highlights the power of gratitude, the importance of self-image, and how humor and simplicity can make personal growth more approachable. Packed with actionable advice and inspiring insights, this episode will leave you motivated to wake up every day and choose happiness.Listen to the podcast to find out more.

Our guest in this episode is Jeremy Shapiro, a seasoned entrepreneur and founder of Bay Area Mastermind, who has dedicated over 25 years to helping fellow entrepreneurs achieve their goals. Jeremy emphasizes the importance of community and support in navigating the entrepreneurial path, particularly through mastermind groups.Key points discussed include:Defining Success: Jeremy encourages entrepreneurs to define success on their own terms rather than conforming to societal pressures.The Power of Accountability: He highlights how mastermind groups foster accountability, motivating members to stay on track and achieve their goals.Finding Your Niche: Jeremy explains the significance of identifying a specific niche to stand out in the market and create deeper connections with clients.Listen to the podcast to find out more.

Our guests in this episode are Marnie Stockman and Nick Coniglio, co-founders of Lead It Like Lasso, who have transitioned from diverse backgrounds into impactful leadership roles. They emphasize the importance of personal leadership, which begins with self-awareness and understanding one's core values.Key points discussed include:Leadership is Life: Everyone has the potential to lead by understanding themselves and their values.Curiosity and Problem Solving: Embracing curiosity fosters innovation and helps overcome challenges.Building Support Networks: Surrounding oneself with a supportive community enhances personal and professional growth.Listen to the podcast to find out more.

Our guest in this episode is Danny Nathan, founder and CEO of Apollo 21, a prominent voice in the innovation and product design space. With a focus on helping organisations navigate the complexities of innovation, Danny shares his insights on fostering creativity and agility in both startups and large corporations. He emphasizes the importance of adding value for customers while ensuring business sustainability.Key points discussed include:The Dual Value Equation: Innovation should focus on both customer value and business viability.Startups vs. Large Organisations: Different approaches to innovation based on operational realities and flexibility.Creating a Culture of Innovation: Leadership's role in fostering an environment where experimentation and learning from failure are encouraged.Listen to the podcast to find out more.

Our guest in this episode is Prerak Mehta, the founder of NetMafia, a digital marketing agency specializing in SEO and web development. Prerak is also a seasoned educator with over 35,000 students on Udemy, where he shares his expertise in AI-driven SEO strategies. In this engaging conversation, Prerak shares his journey from engineering to entrepreneurship, emphasizing the importance of empowering businesses through effective SEO strategies.Key points discussed include:The significance of SEO in helping businesses establish a strong online presence and generate leads.Strategies for effective SEO, including keyword research, content optimization, and building quality backlinks.The importance of continuous learning and innovation in the ever-evolving digital marketing landscape.Listen to the podcast to find out more.

Our guest in this episode is Nick Jain, CEO of IdeaScale, the world's largest innovation SaaS company. Nick's journey from Wall Street to leading IdeaScale highlights his passion for building and scaling innovative solutions. At IdeaScale, he focuses on helping organizations systematically innovate by leveraging Ai and fostering a culture of creativity. Key points discussed include:Systematic Innovation: IdeaScale's platform enables organizations to collect and evaluate ideas, ensuring the best rise to the top.Ai Integration: Ai enhances innovation processes, from idea articulation to analytics, driving efficiency and creativity.Future Vision: Nick envisions a future where innovation is central to organizational strategy, with Ai playing a pivotal role.Listen to the podcast to find out more.

Our guest in this episode is Dr. Ryan Smolarz, a former ear, nose, and throat surgeon turned commercial real estate entrepreneur. He founded StorPartners with the mission to provide financial sovereignty to medical professionals through strategic investments in self-storage. Ryan shares his insights on the importance of mindset shifts, relationship-building, and financial literacy in achieving success.Key points discussed include:The necessity of embracing risk and changing one's mindset for entrepreneurial success.The growth potential of the self-storage market and its appeal to younger generations.The importance of education, teamwork, and building strong relationships in real estate.Listen to the podcast to find out more.

Our guest in this episode is Joe Barnes, a former tennis coach turned self-help author and hypnotherapist. Joe is known for his unique approach to personal development, advocating for a rebel mindset to help individuals find their true path. In our conversation, Joe shares insights from his journey and his book, "The Rebel Code," offering guidance for those seeking to challenge societal norms and pursue their passions. Key points discussed include:The Power of Writing: Joe believes writing connects and inspires globally, mentoring readers across time and space.Understanding the Rebel Code: A 12-step process helps rebels find their place and succeed in a conformist world.Paths to Passion: Joe outlines three paths—Adventurer, Strategist, Grinder—to turn passion into a career.Listen to the podcast to find out more.

Our guest in this episode is Amy Rasdal, founder of Billable at the Beach. Amy empowers professionals to transition into successful consulting careers, offering them the freedom and flexibility to live their dream lives. Her journey from Silicon Valley to consulting is filled with valuable lessons and insights.Key points discussed include:Empowerment and Career Agency: Amy emphasizes the importance of taking control of your career and building a consulting business without sacrificing financial stability.Superhero Consulting Approach: She advocates for positioning oneself as a highly valued expert, focusing on impactful projects for maximum influence and earnings.Continuous Learning and Adaptation: Amy highlights the need to embrace change, develop personal branding, and stay open to new opportunities in the evolving consulting landscape.Listen to the podcast to find out more.

Our guest in this episode is Jacquiline Wagner, a distinguished employment law attorney and HR expert with over 25 years of experience. Jacquiline emphasizes the critical role of emotional intelligence in fostering positive workplace cultures and effective leadership. She shares insights on how emotional intelligence can reduce litigation and enhance employee morale.Key points discussed include:The five components of emotional intelligence and their impact on leadership effectiveness.The importance of clear communication in preventing misunderstandings and adverse employment actions.Practical steps individuals and organizations can take to enhance emotional intelligence and create a supportive work environment.Listen to the podcast to find out more.

Our guest in this episode is Shira Simmonds, a dynamic entrepreneur and CEO of SmartReach AI. Shira is passionate about leveraging AI to enhance human connection and streamline business processes. Her journey is marked by innovation and a commitment to helping businesses grow efficiently. In our conversation, we explored the intersection of AI and human connection, highlighting the importance of personalization and empathy in business communication. Key points discussed include:Humanizing AI: Shira emphasizes the need to personalize AI-driven communication to foster genuine connections.Global Team Dynamics: She shares insights on managing a culturally diverse, remote team for enhanced productivity.Continuous Learning: Shira advocates for ongoing education and innovation to stay ahead in the AI landscape.Listen to the podcast to find out more.

Our guest in this episode is Paige Arnof-Fenn, a visionary entrepreneur who transitioned from Wall Street to founding Mavens and Moguls, a global branding and digital marketing firm. Paige's journey is marked by resilience and innovation, having navigated major market challenges while maintaining a focus on authentic marketing. Her firm provides world-class marketing expertise to organizations of all sizes, helping them tell compelling stories.Key points discussed include:The Importance of Authentic Marketing: Paige emphasizes creating emotional connections through storytelling to stand out in a crowded marketplace.Personal Branding in the Digital Age: She advises focusing on authenticity and consistency to maintain a strong online presence.Leveraging Technology and AI: Paige highlights using AI as a tool to enhance, not replace, human interactions in marketing.Listen to the podcast to find out more.

Our guest in this episode is Krishnan Venkata, the Chief Client Officer at LatentView Analytics. With over two decades of experience, Krishnan has been pivotal in transforming data analytics into a tool for global impact, driving significant returns for Fortune 500 companies and leading LatentView to become a global leader in analytics. Our conversation explored the transformative power of data analytics and its potential to impact both business and society positively.Key points discussed include:Data for Good Initiatives: Krishnan shares how LatentView uses data analytics to support healthcare and underprivileged communities.Return on Insights: Emphasizing actionable insights, Krishnan explains how LatentView measures the impact of analytics strategies.AI and Machine Learning: Krishnan discusses the future of data analytics and the role of AI in solving real-world problems.Listen to the podcast to find out more

Our guest in this episode is Terry L Fossum, a decorated former military officer, bestselling author, survival reality show winner, and dedicated philanthropist. Terry shares his inspiring journey from growing up in poverty to achieving remarkable success and how he developed the Oxcart Technique, a revolutionary goal-setting method based on Prospect Theory.Terry discusses the power of combining emotional motivation with practical steps to achieve goals, emphasizing the importance of balancing the desire for success with the need to avoid failure. His stories of personal and professional transformations illustrate the profound impact of the Oxcart Technique.Key points discussed include:The three components of the Oxcart Technique: failure scenario, daily action plan, and success scenario.Real-life success stories demonstrating the effectiveness of the technique.The significance of vulnerability and authenticity in leadership.Listen to the podcast to find out more.

Our guests in this episode are John Cronin and Mark Cronin, co-founders of John's Crazy Socks, a social enterprise dedicated to spreading happiness and advocating for inclusion through their unique sock collection. John, who has Down syndrome, alongside his father Mark, have built the world's largest sock store, employing individuals with differing abilities and making a significant social impact. Their mission-driven business not only achieves remarkable commercial success but also inspires and uplifts communities.Key points discussed include:The inspiring story behind the inception of John's Crazy Socks and their journey to success.The social impact of their business, including their advocacy for inclusivity and their unique hiring practices.The importance of creating a memorable customer experience and building lasting relationships.Listen to the podcast to find out more.

Our guest in this episode is Rebecca Rosselli, co-founder of Pivot and Pilot Creative, an award-winning branding firm, and host of the "Pivot or Die" podcast. Rebecca combines her expertise in branding with her background in stand-up comedy, offering unique insights into the importance of pivoting in business, the power of humor, and the essence of authentic branding.Rebecca shared her journey from founding Pivot and Pilot Creative to navigating the challenges of the pandemic, emphasizing the significance of staying true to one's core values and being flexible in the face of market changes. She highlighted the role of humor in building trust and authenticity, and discussed practical steps for executing successful business pivots.Key points discussed include:The role of humor in enhancing authenticity in business.Practical steps to identify when a business pivot is necessary.Case studies of successful pivots facilitated by Pivot and Pilot Creative.Listen to the podcast to find out more.

Our guest in this episode is Tom Paladino, a pioneering researcher dedicated to exploring scalar energy. Inspired by Nikola Tesla, Tom has spent his life delving into this new branch of physics and developing practical applications that challenge traditional science. In our conversation, Tom shares his journey and insights into the transformative potential of scalar energy. Key points discussed include:Scalar energy's origin and distinction from electromagnetic energy.Practical applications of scalar energy in health and wellness.Ethical considerations and the importance of humanitarian responsibility in utilizing scalar energy.Listen to the podcast to find out more.

Our guest in this episode is Dr. Daniel Laby, an esteemed ophthalmologist and sports vision specialist with over 30 years of experience. Dr. Laby has worked with elite athletes and professional sports teams, enhancing their visual performance through innovative techniques. His journey from pediatric ophthalmology to sports vision has led to groundbreaking advancements in vision testing and care.Key points discussed include:Sports Vision Pyramid: A model illustrating the layers of visual performance, from basic skills to complex processing.Innovative Vision Testing: Development of tests that reflect real-world conditions, offering more accurate assessments.Vision Beyond Sports: Application of vision principles to enhance performance in various professions and daily life.Listen to the podcast to find out more

Our guest in this episode is Stephen Goldberg, owner and chief consultant at Optimus Performance. With over 30 years of experience, Stephen has transformed his journey from running a family business to becoming a leading coach and facilitator. His passion lies in helping small and medium-sized companies improve sales, leadership, and teamwork through personal development.In our conversation, Stephen shares his unique three-step approach to enhancing sales performance, which combines data-driven assessment tools with targeted training and effective coaching. He emphasizes the importance of personal growth, leadership, and job fit in creating a thriving business environment.Key points discussed include:Leadership and Strategy: Understanding strengths and weaknesses to build a complementary team.Developing and Coaching Others: Fostering ongoing training and holistic development for business growth.Job Fit and Performance Models: Using scientific tools to ensure the right person is in the right job.Listen to the podcast to find out more.

Our guest in this episode is Elona Lopari, founder of Elona Lopari Coaching. Elona is dedicated to helping businesses align their purpose with profit, creating impactful and successful enterprises. She transitioned from a C-suite role to entrepreneurship to find more meaningful ways to contribute. Today, she leads a vibrant community of over 30,000 entrepreneurs.Key points discussed include:Aligning purpose with profit: The importance of integrating personal and professional goals for sustainable success.Building a thriving community: Strategies for engaging and adding value to a large network of entrepreneurs.Personal growth practices: Reflective habits like meditation and journaling that support entrepreneurial success.Listen to the podcast to find out more

Our guest in this episode is Beejel Parmar, a pioneer in the virtual assistant industry and a thought leader in productivity and outsourcing. Beejel has been advising entrepreneurs since 2009, helping them overcome procrastination and leverage the power of virtual assistants. In this episode, he shares his journey from struggling entrepreneur to building innovative business models that promote transparency and community.Key points discussed include:The critical role of delegation in business success.Building and managing a high-impact virtual assistant team.Leveraging AI tools to enhance productivity and efficiency.Listen to the podcast to find out more.

Our guest in this episode is Bo Short, co-founder and CEO of Base Molecular Resonance Technologies. Bo's journey from a self-focused young entrepreneur to a visionary leader emphasizes the importance of embracing the journey and serving others. He shares how his evolving definition of success, grounded in personal growth and impactful leadership, drives his innovative work in cancer detection technology.Key points discussed include:Bo's transformative view of success as making a positive impact on others.The power of the journey and learning through life's challenges.Core leadership principles: vision, courage, perseverance, responsibility, and character.Listen to the podcast to find out more.

Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime value and the importance of creating exceptional customer experiences.Key points discussed include:The three pillars of customer value optimization: quality products, outstanding customer experience, and effective marketing.Leveraging data for customer insights using models like RFM (Recency, Frequency, Monetary).The transformative role of AI and NLP in enhancing customer engagement and operational efficiency.Listen to the podcast to find out more.

Our guest in this episode is Sue Wong, co-founder and coach at My Manifesto. Sue brings a wealth of experience from her background in teaching and coaching, helping individuals gain clarity, focus, and inspiration to live authentic lives. In our conversation, we explored Sue's journey, the concept of a personal manifesto, and practical steps to live intentionally.Key points discussed include:The importance of creating a personal manifesto: Understanding who you are, what you stand for, and the life you intend to lead.Incorporating playfulness into personal growth: Using creativity and curiosity to make personal development engaging and enjoyable.Overcoming insecurities and embracing change: Strategies for managing fear and self-doubt to take meaningful steps toward personal growth.Listen to the podcast to find out more.

Our guest in this episode is Daniel Den, a trailblazing founder of Ideas That Influence and co-creator of the X Factor Effect Methodology. Daniel's innovative approach to marketing and differentiation has made a significant impact in helping businesses stand out in a crowded market. His interactive book box experience exemplifies his commitment to unique, engaging marketing strategies.Key points discussed include:Emphasizing differentiation with the principle “different is the new better.”Implementing the seven elements of a successful marketing message.Leveraging global insights to create unique marketing strategies.Listen to the podcast to find out more.

Our guest in this episode is Mark Wonderlin, the visionary founder and CEO of Mosaic Media Films, and a pioneer in digital SLR filmmaking. Mark shared his profound insights into the transformative power of video storytelling in business marketing. By focusing on the audience's journey, Mark crafts videos that not only tell a story but also resonate deeply, prompting viewers towards action.Key points discussed include:Strategic Storytelling: Mark emphasizes storytelling as a strategic tool in video marketing that centers on the viewer's needs and leads to higher engagement.Audience Understanding: He highlights the importance of deeply understanding the target audience to create content that addresses their specific challenges and aspirations.Emotional Engagement: Emotional connections are crucial; Mark's approach ensures videos not only capture attention but also foster real connections that motivate viewers to act.Listen to the podcast to find out more

Our guest in this episode is Brian Bogert, a passionate coach and speaker, who has transformed his profound personal adversities into a professional mission to empower others to live more authentically and impactfully. In his conversation with host Jürgen Strauss, Brian delves into the importance of embracing vulnerability, harnessing personal adversities for growth, and the power of intentional living. Key points discussed include:Embracing Vulnerability as Strength: Brian discusses how embracing one's vulnerabilities is not a sign of weakness but a profound source of strength. It allows for deeper human connections and a more authentic existence.Impact of Mindset on Overcoming Challenges: He emphasizes the critical role of mindset in overcoming challenges, advocating for a balance between mental toughness and emotional awareness to foster resilience and personal growth.Strategies for Self-Awareness and Personal Growth: Brian shares practical strategies for enhancing self-awareness and personal growth, including understanding one's triggers and the stories we tell ourselves, which can profoundly affect our interactions and life path.This conversation is a treasure trove of insights for anyone looking to lead a more impactful and purpose-driven life, emphasizing that true strength and innovation come from our ability to authentically connect with ourselves and others.Listen to the podcast to find out more.

Our guest in this episode is Scott Allan, a renowned author, publisher, and transformational growth expert based in Osaka, Japan. Scott has turned his deep passion for writing and personal development into a thriving global publishing business. His journey from corporate life to becoming a key influencer in self-help and professional development provides valuable insights into resilience, mindset, and continuous learning.Key points discussed include:Embracing Continuous Learning: Scott emphasizes the importance of daily learning to foster personal growth and adaptability, using his own routine of reading and engaging with new ideas as examples.The Power of Resilience: Through personal anecdotes, Scott illustrates how embracing challenges and setbacks is crucial to developing a resilient mindset that underpins success.Writing as a Path to Personal Mastery: Scott shares his journey from dreaming about writing to becoming a successful author and publisher, highlighting the discipline and persistence required to turn passion into a career.Listen to the podcast to find out more.

Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative "DREAM Method." This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing strategies without relying on traditional advertising.Key points discussed include:The DREAM Method: A structured, five-step process designed to optimize the benefits of podcast guesting for marketing purposes.Effective Content Recycling: Tiago emphasizes the importance of leveraging podcast appearances across multiple platforms and formats to maximize content value and impact.Strategic Networking: By engaging in podcast guesting, Tiago has cultivated relationships with key influencers and positioned himself as an authority in his niche.Listen to the podcast to find out more.

Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update these teachings for the modern audience through his engaging writings and teachings.Key points discussed include:Defining Persuasion: Carlos clarifies that persuasion is not about manipulation but demonstrating truths, emphasizing ethical communication.The Three Pillars of Persuasion: He breaks down Aristotle's concepts of ethos (character), logos (argument), and pathos (emotion), explaining how these elements combine to form compelling communication.Ethical Considerations: Carlos discusses the importance of using persuasion responsibly, highlighting the fine line between persuasion and manipulation and advocating for principled communication strategies.Listen to the podcast to find out more.

Our guest in this episode is Larry Apke, a visionary VUCA consultant, agile coach, and the altruistic founder of JobHackers. Larry has dedicated his career to guiding individuals and organizations through the complexities of today's ever-changing world, using agile methodologies and education as his tools. His innovative approach to professional development, especially through the free Agile training offered by JobHackers, has empowered thousands globally, making a significant impact on their careers and lives.Key points discussed include:Adapting to the VUCA World: Larry sheds light on navigating through volatility, uncertainty, complexity, and ambiguity by embracing agile methodologies, promoting a mindset shift towards flexibility and responsiveness.The Importance of Education and Innovation: Through JobHackers, Larry illustrates the transformative power of education, highlighting how upskilling in agile practices can open doors to new opportunities and foster innovation.Creating a Culture of Change and Safety: Emphasizing psychological safety and the right incentives, Larry discusses how organizations can create an environment conducive to change, allowing individuals to thrive amidst uncertainty.Listen to the podcast to find out more.

Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper brand engagements through sensory experiences.Key points discussed include:Intentionality in Physical Branding: Mark emphasizes the importance of moving beyond traditional swag, advocating for tangible products that serve a specific purpose and enhance the brand experience.Enhancing Digital with Physical Experiences: He discusses how physical elements can complement digital strategies, activating all senses and creating a more immersive experience.Personalized Customer Journeys: Mark stresses the necessity of understanding and simplifying the customer journey, using personalization to tailor experiences and remove barriers, ensuring a seamless and engaging customer interaction.Listen to the podcast to find out more.

Our guest in this episode is Anthony Nwaneri, a best-selling author and a visionary in the podcasting industry, renowned for his innovative approaches to podcast growth and monetization. From his early challenges in Nigeria to becoming a major influence in the podcasting world in the UK, Anthony's journey is a testament to the power of persistence and passion. His work focuses on empowering podcasters to maximize their impact and revenue through strategic insights and the integration of cutting-edge technologies like AI.Key points discussed include:The Importance of Unique Selling Propositions (USPs): Anthony emphasizes the necessity of distinguishing one's podcast in the crowded market through unique content and presentation styles, which are essential for attracting and retaining listeners.Leveraging AI for Enhanced Content Creation: He discusses how AI can be strategically used to transform podcast content into published books, enhancing both reach and revenue.Innovative Monetization Strategies: Anthony shares his insights on effective monetization tactics that go beyond traditional advertising, including synergies between podcasting content and self-publishing.Listen to the podcast to find out more.

Our guest in this episode is Steve McCready, a transformative coach and therapist whose journey has taken him from the fields of IT to the realms of psychotherapy and coaching. With a passion for helping others unlock their full potential, Steve has dedicated his career to understanding the stories we tell ourselves and how these narratives shape our lives and businesses. Through his innovative approaches, Steve guides individuals to rewrite their personal narratives, fostering growth, resilience, and success.In a conversation filled with insightful anecdotes and actionable advice, Steve shares his wisdom on embracing failure as a stepping stone to success, the transformative power of listening to oneself, and the utility of mind mapping as a tool for clarity and innovation.Key points discussed include:The impact of personal narratives on our actions and decisions.The importance of self-reflection and listening to one's inner voice for personal and professional innovation.Strategies for embracing failure and using it as a foundation for growth and resilience.Listen to the podcast to find out more.

Our guest in this episode is Chris Hood, a digital strategist with a heart for innovation and a mind for technology. With a career spanning over 35 years, Chris has left a significant mark on the digital landscapes of TV, film, music, and video games. Through his book, "Customer Transformation," and his consulting work, he's helped organizations worldwide to navigate the complex interplay between technology and customer engagement.In our engaging conversation, Chris delves deep into what it means to truly place the customer at the center of digital strategies. He challenges the status quo, advocating for a more empathetic approach to innovation, where technology serves to enhance rather than replace human connections.Key points discussed include:The risk of prioritizing technology over genuine customer needs and how it can lead to disconnection rather than engagement.The importance of empathy in digital strategy, emphasizing the need to understand and address customer challenges genuinely.Innovative approaches to leveraging technology that enhance rather than replace human connections, ensuring digital strategies remain grounded in genuine understanding and empathy.Listen to the podcast to find out more.

Our guest in this episode is Erin Andrea Craske, a visionary coach, author, and a rebel at heart with a rich corporate background. Erin shares her journey from corporate strategy to coaching, emphasizing a transformative change through what she terms as an "effortlessness philosophy." Her insights reveal a profound understanding of leadership, strategy, and personal development, aimed at guiding individuals and businesses towards achieving their goals with a sense of ease and authenticity.Key points discussed include:The Concept of Effortless Leadership: Erin explores how self-perception and self-awareness are foundational to effortless leadership, advocating for leaders to align their self-concept with their actions for a more authentic and effective leadership approach.Strategic Thinking Beyond the Boardroom: Highlighting the importance of strategy in personal and professional realms, Erin demystifies strategic thinking, making it accessible and applicable to all areas of life for clarity and direction.The Power of Authenticity in Differentiation: Erin champions authenticity as the ultimate differentiator in today's world, encouraging individuals and businesses to embrace and showcase their true selves for genuine connections and success.Erin's insights offer a fresh perspective on navigating the complexities of leadership and life with an effortless approach, encouraging listeners to embrace their inner rebels and challenge the status quo for transformative growth and fulfilment.Listen to the podcast to find out more.

Our guest in this episode is Robert Brill, the co-founder and owner of Brill Media, a digital advertising agency from Los Angeles, USA, dedicated to helping businesses scale and grow. With a journey marked by a transition from employee to entrepreneur, Robert shares his insights into the digital advertising landscape, underlining the importance of freedom, innovation, and continuous improvement.Key points discussed include:The Entrepreneurial Mindset: Robert's leap from employment to founding Brill Media emphasizes the desire for independence and the challenges and rewards of starting a business.Leveraging Technology in Advertising: He highlights the revolutionary impact of AI and digital tools in advertising, advocating for a tech-savvy approach to staying ahead in the game.The Importance of Strategy and Creativity: Robert underscores the need for a cohesive strategy and creative storytelling in digital advertising to effectively reach and engage audiences.Listen to the podcast to find out more.

Our guest in this episode is Fred Joye, co-founder of Arcanys Ventures, a visionary entrepreneur transforming the tech landscape from Cebu, Philippines. With a background that spans across continents, Fred's journey from corporate finance in Switzerland to pioneering software development outsourcing in the Philippines is both inspiring and instructive. At the heart of his work is a passion for leveraging technology to improve lives, whether through Arcanys Ventures, his ad tech venture, or even a CrossFit gym aimed at enhancing employee well-being.Fred's conversation with Jürgen Strauss delves into the intricacies of navigating the tech startup world, the challenges of software development outsourcing, and the innovative investment model that sets Arcanys Ventures apart. Key points discussed include:Embracing the Shift: From a stable career in finance to the unpredictable waters of entrepreneurship, Fred shares his transformative journey into the tech startup ecosystem.Innovative Outsourcing and Investment: Insights into Arcanys Ventures' unique approach to supporting startups, blending technical outsourcing with strategic investments to fuel growth.Cultivating Culture and Community: Beyond business, Fred's initiatives to foster a positive work environment and mentor the next generation of entrepreneurs underscore the holistic vision of his entrepreneurial endeavours.Listen to the podcast to find out more.

Our guest in this episode is Fred Cary, a visionary entrepreneur and the founder of IdeaPros. Fred has dedicated his career to transforming outsiders into insiders within the entrepreneurial market, leveraging his vast experience and insights to guide aspiring entrepreneurs on their journey to success. Through this fascinating conversation with Jürgen Strauss, Fred shares his wisdom on the pivotal aspects of building a successful enterprise from the ground up.Key points discussed include:The Importance of Community in Entrepreneurship: Fred emphasizes the critical role of building a supportive community that fosters innovation and collaboration, allowing entrepreneurs to share knowledge and resources effectively.Navigating the Transition from Expertise to Entrepreneurship: Highlighting a common challenge many face, Fred provides actionable advice on how individuals can leverage their specific expertise into scalable business models, underscoring the necessity of embracing broader business acumen and the value of collaboration.The Power of AI and Innovation in Entrepreneurship: Fred discusses the transformative potential of artificial intelligence in the entrepreneurial landscape, urging current and aspiring business owners to utilize this technology to stay competitive and innovative.Listen to the podcast to find out more