POPULARITY
In this episode we chat with Yann Lhomme, co-founder from the SF-based studio Thinkmojo. We chat about how the motion design industry has evolved over the last 10-15 years, and where he sees the industry in the next few years. He lends insight into how AI has been quickly shifting the industry, and how the industry shifted with previous tech booms in the past. LINKS https://www.thinkmojo.com/ https://spectacle.is/ https://www.linkedin.com/in/yannlhomme/ https://epipheo.com/ *Want to share your story? Reach out at hello@christianprieto.com ----------------------------------------------------------------------- *music provided by Sono Sanctus
This week we have a conversation with our good friend Brendan Carty. He's a loving husband, a father of two daughters, a Creative Director for a creative agency called Thinkmojo, and he's also part of the School Board in Cornwall, NY. In this podcast we dive into a variety of different subjects. We talk about a lovely little town in NY called Cornwall and how we got here. We also talk about the advertising industry, how it has changed and evolved through the years. Brendan has been working remotely for years, a move that now seems all too common, but that wasn't always the case. Lastly we talk about the new normal when it comes to education and the different steps the school board and the district are taking to help our kids go back to school in a safe environment. Make sure to follow Du GOOD Studio in all social platforms so you won't miss any of our future podcast and helpful videos. Facebook: https://www.facebook.com/DuGoodStudio Instagram: https://www.instagram.com/dugoodstudio/ Twitter: https://twitter.com/dugoodstudio LinkedIn: https://www.linkedin.com/company/dugo... Also make sure to visit our website to see all the Social Media creative services we have to offer: https://www.dugoodstudio.com/
Yann Lhomme drops a ton of insight into the changing landscape of marketing that studios now operate in. When every brand in the world is a media company how can studios and agencies help their clients navigate the world of video and motion design? https://www.schoolofmotion.com/podcast/yann-lhomme-interview
"We go through that creation process, we look at what's there...so we know exactly what's going on. We know the trends, we know what works, we know what doesn't work, and we know what brand is doing what." – Yann LhommeIn this episode in our Profile of the Creative Entrepreneur series, Joel Pilger speaks with Yann Lhomme, CEO and founder of Thinkmojo.In our ongoing Profile of the Creative Entrepreneur series, we interview inspiring creative entrepreneurs to learn about their journey navigating the intersection of creativity and commerce.
Guest: Yann LhommeYann is a founding partner and CEO of Thinkmojo, a video agency from San Francisco, California. Thinkmojo helps some of the world's most well-recognized companies elevate their user experience and grow their brand with video and motion design strategies, including Google, Slack, LinkedIn, Anheuser-Busch, Samsung and more. https://medium.com/thinkmojohttps://twitter.com/thinkmojoBusiness As Unusual is hosted by Danielle Stroble with co-host/producer Phil Ybarrolaza in Petaluma, CA. This episode was recorded at Petaluma's Premiere Co-Working space, Keller Street Co-Work. https://kellerstreetcowork.com/who-we-are/Business as Unusual is a proud member of the Podifornia (podifornia.com) podcast network.
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.
Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.
Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.
Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are smaller and have different aspect ratios. On this episode the video marketing experts Joel Goobich and Brendan Carty from Thinkmojo, a premier video marketing and production company, explain the considerations and best practices for producing videos in vertical format.
For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, give you the best practices for Telling a Complex Business Story using video.
There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product looks like and expectations on how it works. On this podcast, hosts Joel Goobich and Brendan Carty are continue their discussion about Video Marketing for SaaS companies and are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains in depth with a number of case studies of videos produced by Thinkmojo for SaaS customers.
Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.
Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work efficiently. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative director at Thinkmojo who describes the video editing process, the importance of good collaboration between the video editor and the rest of the creative team and recommendations for good video editing software.
Creating a storyboard is the blueprint of any video project and an important stage in the video production process. It's the flip side of the video script which together comprise the blueprint for creating an awesome video. the storyboard is the vision for turning the script into imagery. It's the pre-amble for shooting the live-action scene or how to illustrate and animated video. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative directors at Thinkmojo who describes the tips and techniques to creating an effective video storyboard.
Yann's websites: www.thinkmojo.net http://startup-videos.com/ Other companies mentioned: www.epipheo.com www.sandwichvideo.com Projects mentioned: Ebay: https://vimeo.com/73175520 Intuit: https://vimeo.com/61318754 Arctic Monkey's video: https://www.youtube.com/watch?v=bpOSxM0rNPM Creative animation agencies mentioned: http://animade.tv http://www.buck.tv Messaging book mentioned: Made to Stick by Chip Heath and Dean Heath Link: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?s=books&ie=UTF8&qid=1397812976&sr=1-1&keywords=made+to+stick Video Hosting company mentioned: www.wistia.com Rachel Routon's donation page: http://www.gofundme.com/5kgbwc