Video Marketing 2.0

Follow Video Marketing 2.0
Share on
Copy link to clipboard

Video Marketing 2.0 is giving voice to the Video Marketing revolution. Created for the startup entrepreneur, marketing executive, business development manager, small business owner and anyone interested in learning about the dynamic new world of video marketing. If you’re looking for advice, ideas,…

Marketing Video experts Joel Goobich and Brendan Carty interview business marketing authorities on tips and techniques for using video marketing every week.


    • Mar 22, 2017 LATEST EPISODE
    • infrequent NEW EPISODES
    • 16m AVG DURATION
    • 101 EPISODES


    Search for episodes from Video Marketing 2.0 with a specific topic:

    Latest episodes from Video Marketing 2.0

    7 Ways To Get Your Video Watched

    Play Episode Listen Later Mar 22, 2017 18:51


    Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.

    Video Marketing Shorts #29 - How to Use Testimonial Videos

    Play Episode Listen Later Mar 14, 2017 2:19


    A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

    Video Marketing Should Be Taught At College

    Play Episode Listen Later Mar 7, 2017 21:24


    Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner? On this episode we have a panel discussion on whether video marketing should be taught at the college level.

    Video Marketing Shorts #28 - 5 Things You Need to Know About Video Marketing in 2017

    Play Episode Listen Later Feb 28, 2017 2:04


    On this excerpt from episode 66 we summarize the 5 things you need to know about video marketing in 2017. (A) Video Hosting is getting more sophisticated (B)Video Analytics is the means by which you can ‘listen’ to your target audience (C) Multiple Videos will become the norm (D)Facebook is the driving engine of Video Marketing and (E)Onboarding videos are the next ‘must have’ type of video.

    The Video Marketing Glossary - Part B

    Play Episode Listen Later Feb 21, 2017 14:28


    This podcast episode continue the Video Marketing Glossary series in which we define and explain common terminology and concepts used in video marketing.

    Video Marketing Shorts #27: What is a Video Storyboard?

    Play Episode Listen Later Feb 14, 2017 2:25


    The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of YouTube channel - Pencilmation, about the nuts and bolts of creating an effective video storyboard.

    Beyond the Explainer Video

    Play Episode Listen Later Feb 7, 2017 15:15


    The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

    The Video Marketing Glossary - Part A

    Play Episode Listen Later Jan 25, 2017 14:33


    Video Marketing is a business language. And therefore it’s important that we define many of the words and terms that are commonly used. On this episode we are recording the first part of our Video Marketing Glossary series.

    Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

    Play Episode Listen Later Jan 17, 2017 2:55


    Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

    5 Things to Know About Video Marketing in 2017

    Play Episode Listen Later Jan 9, 2017 30:10


    We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know about video marketing in 2017.

    The Storyboard - A Blueprint For Your Video

    Play Episode Listen Later Dec 28, 2016 31:20


    The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project. On this episode, we talk with veteran storyboard artist, Ross Bollinger, creator of Pencilmation, about the nuts and bolts of creating an effective video storyboard.

    Why Fintech companies should use Video

    Play Episode Listen Later Dec 12, 2016 25:39


    Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these videos.

    Video Marketing Shorts #25 Anatomy of a successful personalized video

    Play Episode Listen Later Dec 6, 2016 3:31


    Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

    Anatomy of a successful personalized video

    Play Episode Listen Later Nov 29, 2016 29:18


    Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

    Video Marketing Short #24 - Using Video to tell a Complex Story

    Play Episode Listen Later Nov 22, 2016 2:46


    Technology companies have highly technical or difficult products. A good explainer video can convey this complex message quickly and efficiently. On this episode the video marketing short we give a quick list of what it takes to use video to make tell a complex story in simple terms.

    Movie Trailers are Great Marketing Videos

    Play Episode Listen Later Nov 15, 2016 32:30


    Do movie trailers adhere to the same basic rules of other marketing videos? On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Amy Caffee from Thinkmojo, for a free flowing discussion on how movie trailers fit into the world of video marketing. We talk movies, movie trailers and what makes a good movie trailer.

    Should you go Vertical?

    Play Episode Listen Later Nov 1, 2016 17:08


    Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are smaller and have different aspect ratios. On this episode the video marketing experts Joel Goobich and Brendan Carty from Thinkmojo, a premier video marketing and production company, explain the considerations and best practices for producing videos in vertical format.

    Videos explain a complex Technology in simple terms

    Play Episode Listen Later Oct 18, 2016 24:29


    For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, give you the best practices for Telling a Complex Business Story using video.

    Best Practices for making a Screencast Tutorial Video

    Play Episode Listen Later Oct 4, 2016 24:03


    A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product. Any SaaS - software as a service - or online software company should consider creating a series of screencast videos to help both market their products to prospective customers as well as use them as tutorial videos for existing customers in order to increase user retention. On this podcast, hosts Joel Goobich and Brendan Carty provide advice on best practices for creating a screencast tutorial video.

    Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

    Play Episode Listen Later Sep 26, 2016 4:08


    A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute add-on.

    Viewtopia - A peak into the future of video marketing

    Play Episode Listen Later Sep 19, 2016 25:17


    Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business. So on this episode we talk with Jeff Gadway and Kari Gow of the leading video marketing analytics firm Vidyard about where video marketing is heading and the upcoming video marketing summit, called Viewtopia. We'll talk about how this digital marketing summit will help attendees learn from both thought leaders as well as seasoned practitioners with 'under the finger nails' information. SPECIAL OFFER - VIEWTOPIA SUMMIT Where and When - San Francisco 11/9-11/10 2016 Register for the Viewtopia Video Marketing Summit - http://www.vidyard.com/viewtopia (Use Promo Code THINKMOJO16 for Early Sign up Discount!!)

    Create Social Capital with Testimonial Videos

    Play Episode Listen Later Sep 12, 2016 27:28


    A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and clients and should be used further down the marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty discuss the ins and outs of why and how to use testimonial videos as well as give some best practices for creating your own.

    7 Keys to an Effective Video Content Strategy

    Play Episode Listen Later Sep 6, 2016 28:36


    Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content. On this essential podcast episode host Joel Goobich gets Michael King, Content Marketing "Ninja" to explain in detail how you can create your own video content strategy.

    Get the most out of Facebook and Instagram Video Ads

    Play Episode Listen Later Aug 30, 2016 27:37


    Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to and engages your audience, but if you get it right the reward can be substantial. On this podcast, hosts Joel Goobich and Brendan Carty have a discussion with Jace Vernon, owner of the video marketing company Yinc Marketing. They will discuss ways to use Facebook and Instagram video ads to increase ROI and improve the overall marketing strategy.

    Start with the Right Video Marketing Strategy

    Play Episode Listen Later Aug 14, 2016 27:25


    A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with. On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing expert Jeff Pelletier of BaseTwoMedia.

    Shorter is always Better (Rebroadcast)

    Play Episode Listen Later Aug 10, 2016 20:02


    When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered. On this popular episode we talk about an interesting blog post from Wistia written a few years ago. They confirmed how engagement (as measured by the number of viewers who watched a video in it’s entirety) dropped off considerably as the length of a video grew

    Using Video for a Boring Business

    Play Episode Listen Later Aug 1, 2016 27:55


    Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, of businesses. Videos are for all businesses, including boring businesses. On this podcast, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with the internal video team at BambooHR and how they use video both for external as well as internal purposes to add some pepper to the blood of the company.

    Increase the ROI of your videos with Conversion Automation

    Play Episode Listen Later Jul 26, 2016 41:47


    The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it's important to make sure your investment in video is converting leads and getting your message across in a smart manner. That's where conversion automation can be of significant help. On this podcast episode, hosts Joel Goobich and Brendan Carty talk with Oli Gardner, cofounder of Unbounce about all of the aspects of planning for and implementing the system for maximizing your marketing conversions using video marketing.

    The Power of Video Analytics - Part Two

    Play Episode Listen Later Jul 17, 2016 21:50


    A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise business investment to create a video and not check on how it is being viewed and received by the intended audience. A marketing video is a powerful tool and it must be calibrated appropriately using the right video analytics tools. On this podcast episode, the second of a two part series, hosts Joel Goobich and Brendan Carty continue their conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

    Upgrade your Video Marketing with Video Analytics

    Play Episode Listen Later Jul 11, 2016 27:01


    To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it's crucial that any business using upgrade their video marketing by using the best and most advanced video analytics. On this two part podcast episode, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

    Video Marketing Short #21 - How to Make your Video Evergreen

    Play Episode Listen Later Jul 4, 2016 2:31


    Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'evergreen' - that is provide them with a longer use life despite the ongoing changes in some of the product features. This podcast snippet from a longer episode explains why and how.

    All Software Companies Should Make 2 Videos

    Play Episode Listen Later Jun 27, 2016 15:31


    There are two main types of marketing videos that almost every SaaS and cloud based software company should use to grow their business. One is the overview video that conveys the value proposition of the software and the other is a demo/how-to video that provides the user with what the product looks like and expectations on how it works. On this podcast, hosts Joel Goobich and Brendan Carty are continue their discussion about Video Marketing for SaaS companies and are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains in depth with a number of case studies of videos produced by Thinkmojo for SaaS customers.

    Video Marketing on a Shoestring Budget

    Play Episode Listen Later Jun 20, 2016 24:09


    Video is becoming an essential tool for online business marketing. But you don' need a large video budget to get started. Obviously there are costs involved. But that doesn't mean that you shouldn't 'get into the game' sooner rather than later. The cost of creating simple videos is getting lower all the time. There are lots of videos that can be made for under $1000, $2500 and $5000. On this episode, video marketing hosts Joel Goobich and Brendan Carty go granular about how you can create business videos on a shoestring budget.

    Video Marketing Short #23 - How Buildium Uses Video to Build its Business

    Play Episode Listen Later Jun 14, 2016 1:19


    Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers. On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

    How Buildium uses Video to Build Its Business

    Play Episode Listen Later Jun 12, 2016 25:25


    Buildium is one of a growing number of Software as a Service, or SaaS companies to use video to grow their business. The use of video marketing is especially suited for these online cloud computing companies. Not only can they use video for onboarding and client acquisition, product launches, product announcements such as upgrades and perhaps more importantly for client retention. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical message in an engaging and more personal manner that resonates with all viewers. On this podcast, hosts Joel Goobich and Brendan Carty have a free flowing and engaging conversation with Thad Peterson, Director of Product Marketing at Buildium, on all of the ways they use video to support their business.

    Video Marketing Short #22 - Every Small Business Should Use Video

    Play Episode Listen Later Jun 8, 2016 2:06


    The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story. On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

    Every Small Business Should Use Video

    Play Episode Listen Later Jun 5, 2016 23:17


    The Smart phone is changing the landscape of Video Marketing for small business. Now EVERY small business should be considering using videos from the get go, because more people are accessing websites and getting relevant content directly from those small hand held devices. No longer can small businesses think they can put off using video to tell their business story. On this episode, hosts Joel Goobich and Brendan Carty lay the case for how important video marketing is - especially for smaller businesses and how it can 'level' the playing field in a competitive business environment.

    Video Marketing Short #20 - Every Software Company Must Use Video

    Play Episode Listen Later Jun 1, 2016 1:11


    Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer.

    How Saas and Software companies can use Video Marketing

    Play Episode Listen Later May 30, 2016 29:01


    Software as a Service, or SaaS is one of the hottest business growth areas of tech startups. And the use of video marketing is especially suited for these online cloud computing companies. Saas companies can not only use video marketing for onboard marketing and client acquisition, but also for customer support with educational and instructional videos that guide new clients how to use their software. The use of video for SaaS companies is a powerful method of telling the story of a complex and often very technical product in an engaging and more personal manner that resonates with the viewer. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Yann Lhomme, cofounder and creative director at Thinkmojo who explains how and why SaaS and other Cloud based computing companies should use video marketing.

    Get Your Viewer To Do Something

    Play Episode Listen Later May 24, 2016 17:56


    The Call to Action is a where you directly 'ask' your viewer to do something. It's the bookend to a marketing video. Whereas the video thumbnail provides the first impression and 'invites' people to view the video, the Call to Action 'invites' people to take action based on the visual and story of the video that they just viewed. The Call to Action can put the entire video message into context with specific requests. On this episode, hosts Joel Goobich and Brendan Carty build on a previous episode and give specific examples of Calls to Actions and what you can, should or should not ask your viewer to do upon watching your marketing video

    Using Video to Tell a Complex Business Message - Case Study

    Play Episode Listen Later May 16, 2016 28:17


    Many companies have a complex business message. It's not easy to explain in simple terms or with few words. This is where the use of a marketing video make a big difference. By synthesizing this complex business message down to its core and utilizing the power of images and the spoken word, a company can efficiently create a more effective marketing funnel. On this podcast, hosts Joel Goobich and Brendan Carty invite Nate Towers and John Sperry, owners of Buried Capital, to get explain the challenge they face and how they use video marketing to tell their business message.

    Why Some Videos Cost More Than Others To Produce

    Play Episode Listen Later May 10, 2016 27:40


    It is often difficult to discern at first glance why a certain animated video is more expensive than others to produce. The real costs and what it takes to produce are mostly opaque or not understandable to those not familiar with the resources and skills necessary to create a quality marketing animated video. On this podcast, hosts Joel Goobich and Brendan Carty explain the differences and the cost factors between the three main video production levels, specifically when it comes to animated video creation.

    Where To Share Your Marketing Video

    Play Episode Listen Later May 1, 2016 25:01


    When most companies make a marketing video, their plan is to post it on their website and perhaps on their YouTube channel, if they have one. But, if those are the only place you should share your marketing videos. If you do, then you are selling yourself short. On this podcast, hosts Joel Goobich and Brendan Carty explain where you should share your marketing videos for maximum exposure and return on investment.

    Thumbnails Are Part of a Video Marketing Strategy

    Play Episode Listen Later Apr 26, 2016 29:24


    The thumbnail that you use to showcase your video is important 'real estate'. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It's not enough to 'throw' just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the 'play' button and watch the video. On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get 'granular' and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.

    Video Marketing Short #19 - WistiaFest - One BadAss Video Marketing Conference

    Play Episode Listen Later Apr 21, 2016 1:07


    WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

    Editing Live Action Videos - Tips & Techniques

    Play Episode Listen Later Apr 17, 2016 24:06


    Editing a live action video can be tedious and a lengthy process. That's were a good editor and good editing software is so important. And it's critical to have the right tools for the job to work efficiently. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative director at Thinkmojo who describes the video editing process, the importance of good collaboration between the video editor and the rest of the creative team and recommendations for good video editing software.

    Video Marketing Short # 18 - WistiaFest - the "Fest" for all things video marketing

    Play Episode Listen Later Apr 13, 2016 1:29


    WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

    Wistiafest - The "Fest" for all things video marketing

    Play Episode Listen Later Apr 8, 2016 23:36


    WistiaFest is the 'fest' for all things video marketing. And it's just around the corner - first week of June to be exact. As Video Marketing becomes a staple of business marketing, there are some key (and core) conferences that should be on everyone's radar. On this podcast we talk to the organizers of the WistiaFest event and find out more. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Karla Franco, event strategist at Wistia, about the three days of forward thinking video marketing content that is the hallmark of this years video marketing event.

    Thumbnails Are Your Video's Cover Art

    Play Episode Listen Later Apr 3, 2016 19:38


    The thumbnail is cover art for your marketing video. And when it comes to marketing, the first impression is so critical. It's critical to the success of a video marketing campaign that the first image that people see of your video is one that is interesting, engaging and will entice viewers to watch the video. However, deciding upon and creating good video thumbnails is usually an afterthought. It's important to create a strategy for using thumbnails that incorporates who the audience is and where they will be viewing the video. On this podcast, hosts Joel Goobich and Brendan Carty give a broad overview of the video thumbnail and provide some best practices for video thumbnail creation and strategy.

    Video Marketing Short #17 How to Create a Personalized Marketing Video

    Play Episode Listen Later Apr 2, 2016 1:14


    Creating a Personalized Video is somewhat different than producing a regular live-action or animated marketing or explainer video. There are not only specific production techniques but also different marketing considerations to take into account. On this podcast, hosts Joel Goobich and Brendan Carty continue their conversation with the Jeff Gadway, Director of Product Marketing at Vidyard, and get ‘granular’ about the do’s and don’ts involved in creating an effective personalized video marketing campaign.

    The Storyboard is the Blueprint of any Video Project

    Play Episode Listen Later Mar 27, 2016 25:53


    Creating a storyboard is the blueprint of any video project and an important stage in the video production process. It's the flip side of the video script which together comprise the blueprint for creating an awesome video. the storyboard is the vision for turning the script into imagery. It's the pre-amble for shooting the live-action scene or how to illustrate and animated video. On this podcast, hosts Joel Goobich and Brendan Carty are joined by Sebastien Lhomme, cofounder and creative directors at Thinkmojo who describes the tips and techniques to creating an effective video storyboard.

    Claim Video Marketing 2.0

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel