2 Guys and Some Data

Plug in your earbuds to listen to "Two Gals and Some Data," the show that brings together the best of both worlds: insightful discussions on data-driven strategies and the captivating stories of remarkable leaders. Take a listen to our very own Chief Revenue Officer, Lori Paikin, as she teams up for an EXCLUSIVE interview with long time industry veteran, and NaviStone very own Chief Operating Officer, Cheridy Bell. Lori and Cheridy dive into the changes and challenges in the marketing industry over the past decade. They both agree that the digital revolution has resulted in a cluttered digital space, making it difficult for marketers to effectively engage with their audience. Highlighting the crucial role of data science and AI, they emphasize its significance in navigating through this clutter and delivering valuable insights that drive meaningful interactions with customers.

Tune in and listen to Part 2 of our exclusive interview series on Navigating Data Privacy. Join our Chief Revenue Officer, Lori Paikin, as she delves deeper into the complexities of data privacy with renowned legal expert David Bertoni from Brann & Isaacson.

Tune in and listen to our Chief Revenue Officer, Lori Paikin, sit down with Legal Expert, David Bertoni to dive deep into the evolving world of data privacy. Together, they explore the complexities, best practices, and the implications of privacy regulations for marketers in this digital era.

Grab your earbuds and tune into this podcast as we discuss how marketers are preparing for the holidays and the year ahead!

In this podcast, Lori discusses the hottest topics that NaviStone's Chris Slomka and Herb Yost have been learning from marketers on the road in 2022.

Back on the Road 2021 by Allen Abbott

Direct Mail: Consider the Math by Allen Abbott

NaviTones - StopDaragginMyHeartAround 07 by Allen Abbott

The Demise Of The Third Party Cookie by Allen Abbott

Podcast — The Next Wave of Direct Mail by Allen Abbott

Two Gals & Some Data: Back to School by Allen Abbott

In this podcast, Lori, practicing social distancing, sits in the studio by herself, talking with Angie Arnspiger, NaviStone’s head of Business Development about the need to include a physical component to our marketing.

Two Gals & Some Data 2020 by Allen Abbott

Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season by Allen Abbott

Marketing for the Ages by Allen Abbott

Listen to NaviStone's Chief Revenue Officer, Lori Paikin, as she discusses the biggest challenges retailers are facing today, the opportunities ahead in personalization and trends to look out for in 2019.

In this episode Larry and Allen discuss the evolution of the relationship between the consumer and advertiser.

Marketing In An Era Of Data And Privacy by Allen Abbott

Direct Mail doesn't have to be stuck on the same channels of years past. Explore how Direct Mailers can learn a few things from the giant strides made in personalization and technology in broadcast media.

2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

2 Guys discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and off-season.

Larry and Allen talk about why storytelling is a vital element that may be the difference between success and failure in your direct marketing strategy.

In the eleventh episode of 2 Guys and Some Data, Allen and Larry discuss the surprising relationship between Millennials and direct mail.

Allen and Larry discuss how to classify, and use, consumer data in an era of data overload.

Allen and Larry take on the foundation of marketing principles, the 4 Ps, in the ninth episode of 2 Guys and Some Data. How have consumers and technology reshaped the 4Ps and are marketers keeping up?

Allen and Larry discuss the evolution of retargeting and how it's not only a digital tactic for marketers today — it's being used in direct mail, TV, and more.

In our seventh podcast, Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

Get insights from industry experts on how to incorporate individualized marketing tactics into your digital and direct marketing strategies.

In this fifth podcast, get insights from industry experts, Allen and Larry, on why next-gen marketers must individualize marketing pieces and why consumers deserve and expect an individual experience.

In this fourth podcast, Allen and Larry discuss the implicit "data contract" between consumers and marketers, and how marketers must deliver on their end if they want to continue using consumer data.

In the 3rd episode of the "2 Guys and Some Data" series, Allen and Larry dive into the state of adblocking today and what it means for businesses and web users.

In the second installment of the "2 Guys and Some Data" podcast, Larry Kavanagh and Allen Abbott discuss your website visitor browsing data. Should you share it with transactional co-ops and browsing companies or not?

In marketing, cost matters. This "2 Guys and Some Data" podcast dives into whether print really is more expensive than digital when it comes to ROI and response rates.