Podcasts about new marketing

Ehi, prima di scrollare aspetta un attimo!Questa edizione ha un obiettivo speciale. Il ricavato della donasponsorizzazione a Emergency pro-Gaza di questa settimana (750 euro) è stato versato da Veralab. Io ci aggiungerò di mio altri 250 euro. Super grazie, davvero. 2.000 euro a Emergency tra questa e l'edizione della settimana scorsa non sono niente male. Vorrei anche ringraziare tutti gli sponsor del 2024 che con il loro contributo mi hanno incentivato grandemente a mantenere viva, vegeta e puntuale questa newsletter. Sono lieto che qualcuno mi abbia scritto che lo spazio sia servito per trovare nuovi contatti.E infine ringraziare te, sì TE, che mi leggi. Mi meraviglio di quante e quanti siete, quasi ventimila. E del tempo che mi dedicate, anche con email e tutto il resto. Sei tra le circa 25.000 persone iscritte qui, su LinkedIn, Telegram e WhatsApp: grazie, spero che le 5,2 ore per scriverla ti siano state utili. A proposito, che ne dici di presentare il tuo brand nella newsletter? Dai un'occhiata per sponsorizzare nel 2025. Questa è l'ultima newsletter del 2024 e anche per questo un po' particolare. Riprende certi usi della cosiddetta blogosfera, in cui a fine anno si scriveva un raccontino “natalizio”. Se ne trovano ancora tracce sul blog di Squonk, ideatore e organizzatore della pubblicazione. Per chi fosse arrivato qui negli ultimi anni ricordo che qui, prima come blog e poi come newsletter, si scrive dal 2004, ed è una specie di fossile vivente stratificato di venti anni di trasformazione violenta, ma anche di cose che non cambiano mai (il post sul marketing della ferramenta potrei averlo scritto oggi).In generale sono contento di aver scritto – a vari livelli di qualità – per venti anni in modo serio ma non serioso. Avviso Veralab aka Cristina Fogazzi voleva fare la donazione pro-Emergency senza usare questo spazio della reclame, ma questa è una newsletter di marketing e quindi è obbligatorio. Quindi iscrivetevi alla sua newsletter, che è pure divertente, e istruttiva su come creare un legame con la propria comunità, e pigliatevi un coupon del 15%!Il presepe di [mini]marketing 2024Era di nuovo la notte del 24 dicembre nella città di Marketing, ribattezzata New Marketing dopo che il nuovo product manager si era insediato. Aveva giustificato il cambio di nome per (a suo dire) dare visibilità al nuovo posizionamento strategico. Sotto ai cartelli stradali di New Marketing si leggeva ora “fai di più con Gemini AI, provalo ora gratis per 15 giorni!”. Google stava disperatamente cercando di vendere il suo prodotto del 2024 a tutti i personaggi del presepio. Ogni partecipante al presepio aveva ricevuto una pergamena con un codice per attivare la prova. Il panettiere se lo era trovato nel display del forno “crea pagnotte in dieci secondi con Gemini”. Ma lui niente, continuava a usare ChatGPT, perché suo nipote diceva che era meglio. In realtà, tutti stavano usando ChatGPT per qualunque cosa, e il presepe aveva assunto qua e là sentori particolari. Un cane da pastore aveva una zampa in più, ma era comunque contento perché “meglio una più che una in meno”. Il suo collega gli aveva fatto l'occhiolino: “Basta non averne sei eheh”. Qualcuno aveva creato con DALL-E una pista da sci, c'era stata una breve sollevazione popolare dei personaggi conservatori, come il tassista e il vicepresidente del presepio, molto ascoltati – non c'era mai stata la pista da sci al presepio! – ma poi gli Emirati l'avevano sponsorizzata e nessuno aveva più obiettato. Pareva anzi che anche la prossima edizione del presepe si sarebbe tenuta in Arabia Saudita, come i campionati di calcio. Qualcuno per scherzo aveva fatto sbucare un Godzilla dietro le colline, ma subito il prompt era stato bloccato.A ChatGPT era stato offerto quest'anno per acclamazione il ruolo di Giuseppe: tutti sapevano che era il vero padre del nuovo bambinello e del resto, ma facevano finta di credere all'altra storia, cioè che tutto il presepe fosse frutto della creatività delle agenzie preposte. Visti i rapporti, la madonna era impersonata da Microsoft: un pilastro della fede che nessuno voleva da sempre mettere in discussione. L'asinello Cloud come al solito presidiava il lavoro duro di riscaldamento dell'intero presepe, e tutti lo rispettavano, mentre il bue Telco se ne stava lì mesto, sempre a rimuginare di come il suo duro lavoro di trasporto non fosse mai stato riconosciuto davvero.Dopo anni di assenza, erano tornati i profeti delle crypto. Il cambiavalute ne aveva acquistati un po', un certo Giuda aveva comprato 30 denari in Bitcoin. Il pastore aveva venduto una pecora per un centesimo di una nuova crypto chiamata Starlink, diceva a tutti che quando il sei gennaio vedranno il nuovo Re Magio biondo e dalla pelle arancione capiranno perché. È sempre stato un tipo strano, il pastore sosteneva che il presepio fosse piatto, per esempio. O che l'angelo sopra alla capanna non volasse davvero. Di recente era stato visto con un personaggio discusso, che prima aveva cercato di imporre una nuova costosa carrozza con cavalli elettrici, poi si era comprato le stelline del cielo del presepe, poi qualcuno gli aveva venduto il servizio di scambio pergamene (nessuno lo usava più, dopo che erano nati dissing accesi tra i filosofi e i centurioni romani sull'apertura delle frontiere del presepe a nuove figure da altre scenografie “non comunitarie”). Costui ora sosteneva, spedendo una pergamena ogni quindici minuti, di essere un consigliere particolare dello stesso presunto nuovo re magio arancione.Non si erano ancora visti i Re Magi, in ritardo perché erano tornati ai cammelli abbandonando l'alta velocità – con cui sarebbero arrivati a febbraio. Come sempre carichi di oro, argento e quell'altra cosa che non ricorda mai nessuno, arrivavano da regni chiamati EMEA, APAC, NAMER (quello arancione). Il tizio dall'Asia, APAC appunto, portava ogni anno roba che nessuno ricorda, ma prodotta miracolosamente in serie e a prezzi bassissimi. Un anno si faceva chiamare Temu. L'anno prima Shein, l'anno prima AliExpress. Quest'anno con un colpo di Stato un tizio chiamato Vinted aveva usurpato il re magio EMEA. Dopo un attimo di sorpresa, il responsabile della CSR del presepe aveva dato la sua approvazione. Con Vinted nel presepe si sentivano tutti più buoni – e il solito vestito di Prada di Maria era costato molto meno. Quello NAMER avrebbe portato il solito argento, ma dall'importo sarebbero state detratte le multe annuali dell'Unione europea. Se lo volevano lì, o così o niente. Anche quest'anno erano assenti dei personaggi: il mugnaio e il fabbro avevano il contratto in smart, che non c'era mica bisogno – dicevano – di stare ventiquattro ore lì fermi e che il ruolo del lavoro andava ripensato. Altri erano assenti, si vedevano gli spazi vuoti, ma nessuno ricordava chi fossero. Si erano disiscritti citando la GDPR e di loro si erano perse le tracce. Non avevano nemmeno potuto avvisarli della convocazione 2024. Il personaggio sorpresa dell'anno scorso era diventato un riccone. L'anno scorso era stato pure divertente, quest'anno guardava tutti dall'alto in basso, e nessuno riusciva a staccargli gli occhi di dosso, come se fosse un ipnotizzatore. Canzonava per divertirsi i vecchi pastori boomer. «Sono un pastore boomer del presepe, certo che penso che ai miei tempi Gesù bambino lo si trovava senza bisogno del GPS.» Questi impazzivano nei commenti su Facebook. Dicevano, speranzosi, che un tribuno americano lo avrebbe tolto di mezzo presto. «Popolo della terra, gioite, nel 2025 è in arrivo una nuova stagione!». Era arrivata la cometa di Netflix. «Adesso sì che è un buon Natale!» dissero tutti in coro. Un venditore al mercato del pesce se ne uscì con «e felice Q5 2024!» rovinando un po' l'atmosfera. Ma tutto sommato, la felicità aleggiava nell'aria: anche quest'anno Erode, il garante della privacy del presepe, non si era visto.Nessuno aveva notato che il bambinello era la fotocopia sputata di Giuseppe. Solo osservandolo bene si poteva notare che aveva due piedi sinistri. Il marketing insegnato dai negoziantiPunctum: aziendaliTi ricordo che ilmarketinginsegnatodainegozianti.info è un progetto gonzo-collettivo a cui puoi contribuire senza pietà. No screenshot o inoltri social, solo foto vostre. Segnalazioni varie* La scorsa settimana ho parlato di etnografia e sociologia delle luminarie del Natale.* Ho partecipato alla trasmissione “Laser della Radio della Svizzera Italiana, condotta da Rachele Bianchi-Porro, sulla regressione infantile collettiva consumistica dei calendari dell'Avvento: il titolo della puntata è “Finestrelle sull'infanzia”. Si ascolta qui. Buone feste!Grazie ancora a Veralab. E se ti è piaciuta, inoltrala in giro.ci vediamo nel calendario nuovo, gluca Grazie a Daniela Bollini per la paziente correzione e a Cristina Portolano per i separatori. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lettera.minimarketing.it

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:(4:07) Demand Generation Insights(5:05) Importance of Pipeline Funnels(8:17) State of B2B Demand Generation(9:43) The Role of Segmentation(11:07) Accountability in Marketing(14:20) Industries Served by Redwood Software(15:51) Automation Maturity Assessment(18:14) Impactful Automation Projects(20:22) Cloud Transformation Initiatives(21:31) Financial Close Process Improvements(22:06) Democratization of Automation(24:37) AI Integration in Automation(26:20)Future of Automation and AI(29:07) Team Dynamics and Leadership(33:36) Building High-Performing Teams(38:28) Sales and Marketing Alignment(40:51) Accountability Between CMO and CRO(42:38) Final Thoughts and Advice(43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Week of: 11-11-2024 Xbox Gaming News, Releases, and A Fun Fact

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No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly.Here's a look at what we cover:How vertical videos are improving shopping experiences and making ad performance better.What the new integration with Facebook means for shoppers.How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.Prime Video Ads and what they could mean for your brand (and when to consider running them).Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.Plus more!

Welcome to another episode of Live UNREAL podcast! In this episode, Jeff Glover welcomes two industry icons, Bob and Lauren Lucido to share invaluable insights on mastering both old-school fundamentals and innovative marketing strategies. Bob & Lauren share their secrets on commanding a premium in today's competitive market, building a luxury presence, and the importance of brand consistency. Learn how Bob's relentless work ethic and Lauren's marketing innovation blend to create an unstoppable team that stays client-focused and consistent. The Glover U mission is to impact the lives of millions by helping them live their UNREAL life! We hope you are inspired by the Live Unreal Podcast! Whether you're an established Realtor or new to the real estate game, this podcast is designed to empower you with knowledge and inspiration.

In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of creative consistency, Prof. Sophie Scott joins to discuss why humour is so effective, and Billion Dollar Boy's Becky Owen breaks down the next era of creator marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The year has blown by and we have had a lot going on working hard to make TTHA better for you - from future plans, to new ideas, to building out our team, planning HX and new shows, and much more! As we crank back up on the podcast we want to introduce our new marketing manager - Logan Hall on this episode of "The Voice of Texas Hunting"!  Logan comes to us eager with ideas, plenty of energy to accomplish some great things and we couldn't be more excited! We hope you enjoy this introduction to Logan and get to meet her in person at one of our events!TTHA is a known leader in the Texas hunting and outdoor world that is made up of members of all ages.  Our mission is to promote, protect, and preserve Texas' wildlife resources and hunting heritage for our future generations.

Are you an entrepreneur trying to start or grow your online business? Online Marketing Fuel recommends using automated webinar platforms as a business marketing tool in its latest software information guide. Visit https://onlinemarketingfuel.com/automated-webinars-unleashing-your-business-potential for more. Online Marketing Fuel City: San Antonio Address: 2186 Jackson Keller Rd. Suite 2187 Website: https://onlinemarketingfuel.com/ Email: support@onlinemarketingfuel.com

“It takes a lot to make things happen, especially when you are in the trenches.” - Lisa Shroeder, founder and executive chef of Mother's Bistro & Bar. In this episode, Marc and Cathey chat with Lisa about how to market an idea in transition. It takes a lot to market a business, to keep it going, to reinvent it. You always have to be new and different. They explore how to ensure your vision lives on, brainstorm marketing strategies, and generate fresh ideas. This conversation highlights the challenges of keeping a business (or any idea for that matter) dynamic and innovative. By the end, you'll reflect on cherished memories with motherly figures and (and over a slice of cheesecake) reimagine the next phase of your idea. Learn more about Lisa at https://www.mothersbistro.com/

This week Will and Ben talk expectations for U.S. ag exports for the new marketing year.Market recap (changes on week as of Monday's close): » December 2024 corn up $.15 at $4.01» December 2025 corn up $.08 at $4.38» November 2024 soybeans up $.20 at $10.00» November 2025 soybeans up $.15 at $10.45» December soybean oil up 1.24 cents at 41.99 cents/lb» December soybean meal up $4.90 at $313.10/short ton» December 2024 wheat up $.27 at $5.52» July 2025 wheat up $.28 at $5.91» October cotton down 1.43 cents at 69.15 cents/lb» December cotton down 0.34 cents at 69.92 cents/lb » October WTI Crude Oil down $3.59 at $73.83/barrel Weekly highlights:US Consumer confidence climbed to a six-month high of 103.3 blowing past expectations of a slight rise to 101. US stocks of crude oil and gasoline were again down week over week by 36 and 92 million gallons respectively, while distillate stocks were up 12 million gallons.US ethanol production pulled back to 315 million gallons- down from 323 million gallons the week prior, but remains above the 285 in 2022 and 296 in 2023. Ethanol stocks were flat on the wek but are 9% higher than the same period last year. The US ag trade deficit is expected to grow to 42.5 billion dollars up from a revised 30.5 billion dollars in 2024. Exports to China are expected to decline $3 billion to $24 billion. In 2023, China bought nearly $34 billion in US ag products.For 2023/24 ag export sales there were 600,00 bushels of corn sales and negative soybean sales of 5.3 million bushels. Both were within expectations but soybeans as on the low end. Sales for 2024/25 were 58.8 million bushels of corn, 96.1 million bushels of soybeans and 19.6 million bushels of wheats. All up week over week and above the recent four-week averages.With the last full week in the 2023/24 corn, milo and soybean marketing year, ag export inspections were bullish on the week. Corn, soybeans, milo and wheat export inspections were all up week over week and toward top end of expectations. US Crop Conditions:It was dry in parts of the Corn Belt. Out of 132 total years of data- Northwest Iowa ranked 120 driest. Parts of Western Tennessee were one off from being the driest August in the last 132 years. One of the reasons crop conditions have remained at or above the five-year average is because it the seasonally mild temperatures.Topics:» Market recap» Post-holiday crop market rally» Review of 2023-2024 exports» A fresh marketing year look» Harvest markets» What to watchConnect with Brownfield Ag News:» Get the latest ag news: https://www.brownfieldagnews.com/» Subscribe to Brownfield on YouTube: https://www.youtube.com/@BrownfieldAgNews» Follow Brownfield on X (Twitter): https://x.com/brownfield» Follow Brownfield on Facebook: https://www.facebook.com/BrownfieldAgNewsAbout Brownfield Ag News:Brownfield Ag News is your trusted source for reliable agriculture news, market trends, weather updates, and expert interviews. Get comprehensive coverage and stay ahead in the ever-evolving agriculture industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai's former CMO and now its chief creative officer. But there are critics to this approach.

One way to expand your business and grow revenue is by opening new markets.  While this seems logical, it is not always the right move.  Every business opportunity has pros and cons and opening new markets is no different.In today's episode of the Business Wingmen, Steve Smith & Travis Smith explore the benefits and drawbacks of expanding your business's footprint by opening new markets.

Congratulations, you're the new CMO for a B2B SaaS company! What do you do first?Learn the ins and outs of “making moves” as a new marketing leader: how fast to move and how to tackle all the big and urgent issues you'll face early on. It's vital to avoid pitfalls and maximize your impact in the short term while building for the medium and long term too.Getting hired as marketing leader at a software company – whether fractional or full-time – means you are probably inheriting a strategy already in play… for better or for worse. It can be tempting to make big changes quickly, to capitalize on your momentum when you're new, but it can be dangerous if you don't take precautions and follow the right implementation steps.As a brand new leader in the company, you will learn how to:• Identify which strategy is the right strategy• How to set initial OKRs• Make changes that will be effective both in speed and execution • How to identify underperforming areas and focus on strengths• How to delineate marketing problems from people problems, so the right issues get corrected • The most important marketing metrics to identify firstB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.Resources shared in this episode:How to Kick Off Your First Fractional CMO Meeting Why are CMOs fired more than any other executive?How to monitor and measure the success of your SEO strategyTemplate - Marketing ROI Forecast & EstimationT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth

Financial social media influencers—or finfluencers—are growing in popularity as a cheap way to reach a new generation of investors. But using these individuals to promote a firm its products or services comes with risks, as revealed by the results of a recent targeted review of FINRA member firm practices in the space. On this episode, Ira Gluck, senior director of Advertising Regulation, and Melissa Turitz, a director with FINRA Enforcement, dig into the results of the finfluencer target review, the risks and regulatory requirements around this newer form of advertising and share some best practices for firms looking to make use of social media influencer programs. Resources mentioned in this episode:Reg Notice 17-18: Guidance on Social Media and Business CommunicationsFebruary 2023 Finfluencer Sweep UpdateRule 2210 – Communications with the PublicPress release – March Finfluencer Enforcement ActionApril Finfluencer Letter of Acceptance, Waiver and Consent (AWC)Gen Z and Investing: Social Media, Crypto, FOMO and Family (Research Report)Episode 134: A Look at the Attitudes and Behaviors of the Youngest Investors Find us: X / Facebook / LinkedIn / E-mail

This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.

We're a day late this week but do you know what that means?! We're one day closer to Friday! Tune in this week to Tell me it's Friday and learn about 4Front's new marketing intern, Sophia Poteet, and what she hopes to gain from her experience with 4Front this summer! Plus, a little quiz to test her credit union knowledge now, to compare at the end of the summer!

➡️ Come apply to be our new Marketing Assistant at: https://bit.ly/marketingassistantapplication   This is an opportunity to join #TeamStef as a Marketing Assistant. This role is responsible for coordinating, strategizing, and assisting the CEO with the marketing department as a whole.  The Marketing Assistant will contribute to various marketing aspects within the company, including: Sales, Marketing, Promotion Strategy, Brand Management, Partnerships, Affiliates, Pinterest, Publicity, and more.  As a Marketing Assistant, you will also be supervising interns and working alongside contractors throughout the marketing department along with the CEO.

In this podcast Tom Uren and Adam Boileau talk about how Microsoft's reprioritisation of security after recent breaches and a scathing CSRB report seem to be influencing other companies. They are now touting their security chops, so could it be that security is actually becoming a competitive advantage? They also talk about law enforcement trying to make life difficult for the LockBit ringleader and how the Change Healthcare disaster had deeper underlying causes beyond “no MFA on Citrix”.

Cultiveight Communications Founder & CEO Caroline Crawford shows how a relentless focus on the marketing fundamentals of tailoring your message to connect with unique audiences is a formula for success. Her entrepreneurial path forged in founding her business in the pandemic has also driven significant personal leadership growth, opening the way for more productive client relationships.

Welcome back to Digital Coffee: Marketing Brew, I'm your host Brett Deister, and today we have Kendra Corman with us to spill the beans on the evolving world of email marketing in the AI age. In this packed episode, Kendra will debunk the myths around email open rates in light of iOS's privacy updates and guide us on measuring true engagement with clicks and replies.We'll grind down the best practices for email calls to action, the secret of talking to one person for impact, and the power of AB testing with a touch of AI to perfect those subject lines. Our discussion steers through the crowded inboxes and tells you why fewer choices can mean more action from your readers.Furthermore, from the comforts of Constant Contact to the editing ease provided by Descript and Riverside, get ready to discover how AI is revolutionizing content creation and what that means for our sacred email lists. We'll also tap into the challenges of AI transcription, the growing importance of video content, and LinkedIn's new newsletter features.And if you're wondering whether email marketing still reigns supreme in the social media era, Kendra and I have some insights that might just reaffirm your faith in the good old electronic mail. So fill up your mug, and let's brew some digital strategy with Kendra Corman on Digital Coffee: Marketing Brew.3 Fun Facts1. Kendra Corman utilizes AI for brainstorming ideas, topic suggestions, and theme creation for her podcast episodes.2. Kendra produces two types of podcast episodes weekly: one with interviews and another featuring solo marketing tips.3. Both Kendra Corman and Brett Deister leverage AI tools such as Descript, Riverside, and DaVinci Resolve to aid in podcast and video editing.Timestamps:00:10 AI dominates content marketing, both beneficially and excessively.03:30 Generative AI like an intern with potential.07:57 Podcast features themed episodes and marketing tips.11:24 Editing helps minimize filler words to improve authenticity.13:30 Effective social media strategy drives email growth.18:36 Recommend offering discounts to attract customers online.20:58 Value is key, exchange with email.24:34 Private equity acquisition boosted Constant Contact's capabilities.27:10 Monitor replies, list growth, and engagement metrics.32:09 Write email content targeted at specific client.35:53 Unique, value-added content is key in marketing.37:33 Encouraging listeners to subscribe and stay tuned.

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape.============

Tune into the first episode to hear us chat about this new podcast, why we started it and what we're going to be talking about each week. Be sure to listen as we share some hilarious past experiences and hard earned knowledge in what got us here today. And, of course, it wouldn't be us if we didn't share some hot tips and social media tricks along the way.

In this episode of Biz Alchemy, Jacquelyn shares how she's been inspired to focus on a new way to connect with her clients (aka a new marketing channel). Although she contemplated this direction last year, the inspired action wasn't there to support her decision, however this year it is! Taking inspired action is allowing the sacred masculine energy to flow through you, and this is a vital aspect of being in a new earth business. Although her new focus could potentially involve a yang, hustle energy, she is approaching it from a harmonious yin/yang perspective, which is vital for a new earth business. Perhaps hearing her story will inspire you to open another channel to connect with your tribe. To connect with Jacquelyn, subscribe on YouTube or to her newsletter at jacquelynatkins.com.

Hear how to answer the question: Why should your customers care? I always say, in my coaching or our leadership academies or my workshops, the more ideas you have, the more likely you will have big ones. And they come at the intersections. Big ideas are actually already in your head waiting for those a-ha moments where you might say, Wow, I'm onto something. My podcast guest today can help you do just that. Fran Biderman-Gross is going to help you see yourself through a fresh lens, feel differently about what you're doing and why, and think about how to make some changes. We know that change is painful and we don't always like it, but often it's necessary to get where we want to go. Listen, learn, and share. Watch and listen to our conversation here Key takeaways from today: Buyers are informed. They have access to information in record speed and record time. Informed buyers need a reason to believe. Then you must make the emotional connection to why your product matters to them. Today, purchases have to be meaningful. People crave emotional connection. It is no different with services and products. Consumers are demanding it. They are voting with their dollars and demanding it. Why is the world a better place with what you are offering your customers? You fundamentally must understand who your customers are and what they want, what matters to them. How to connect with Fran You can reach out to Fran on LinkedIn, Facebook, Instagram and her website Advantages.net. You can also email her at getnoticed@advantages.net. and check out her book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit Want a deeper dive into how to market for success? We recommend these as a starting point:  Mark Schaefer—Are You Ready For The Marketing Rebellion? Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business? Melissa Copeland—Want Your Business To Be Successful? Start With A Great Customer Experience Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I'm Andi Simon. I'm your podcast host, and as you know, my job is to help you see, feel and think in new ways. I go looking for interesting people who are going to help me do that. Today is a day when we're all on the brink. We don't know if we're going to soar or fall, but the ladder is there for us to climb. But sometimes we need new ideas. We need to fill our head. Remember, the more ideas you have, the more likely you will have big ones. And they come at the intersections. So as you listen to our podcast, things are going to come your way and you're going to say, That's a big idea. It's actually sitting in your head waiting for it to happen, but I'm happy to share. So I have a wonderful woman here today to help you do just that. She's going to help you see yourself through a fresh lens, feel differently about what you're doing and why, and think about how to make some changes because change is painful and we don't always like it. Fran Biderman-Gross is our guest today. A little bit about Fran. She is here smiling at you, and she is going to smile through her whole time together because she is just a very happy, wonderful woman with lots to share with you. Fran Biderman-Gross is the founder and CEO of Advantages, an award winning branding and marketing agency and among The Fortune 500 Best Places for Entrepreneurs. I'm going to let her tell you exactly what that is. The Advantages team leads clients on a journey of brand discovery that reveals personal and organizational purpose, values, and story. And Fran is just full of ideas for us today. She also is a podcast host for Drive Profit with Purpose, where she speaks with business leaders about the importance of purpose. And, you know, purpose-driven organizations are doing better than those without a purpose. And she's co-author of How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which I have a hunch is hers and could be yours. So this is a book focused on the leverage of three keys of purpose, values, and story so that you can grow and scale profitably and make a difference. Fran, thank you for joining me today. Fran Biderman-Gross: Thank you for having me today. What a meaningful intro. What a great way to set up somebody's mindset in how they should receive every single episode. I'm very grateful to be here. Thank you. Andi Simon: Well, and we are as well because your ideas are fresh. And I haven't had anyone who's a marketing maven in a long time and there's a push now to rethink what we do in the world of communications, storytelling, marketing, whatever those words now mean in a world where it's not a newspaper ad or even what do you do with a press release? It's really sort of like, what are we doing? But tell the listener about who is Fran. Let's really set the stage around your own journey because it sets the context for what you're doing and how you're helping your clients and your staff. Please, Fran. Fran Biderman-Gross: So what can I tell you that's interesting about Fran? I'm a very curious, purposeful, intentional, resourceful human who really loves people. I say that because it's true. While I can be labeled an eternal optimist, just ask my team, I'm always looking for the good in everything. Innately, I really appreciate when others are in that spotlight moment and they're shining, or they set a goal and they accomplish it. I'm really there with them, enjoying not only the journey, but reveling in the success of whatever that is. And while that might seem broad, I've definitely chosen my path in helping others really stand out and understand how they build emotional connections with the people who give them the most fulfillment. So, getting clear on what I call the three keys: your purpose, your values, and your story and the way that you tell it, and there's just so much that's so complicated when we talk about branding and marketing that I just wanted to make it simple but not easy. So it's simple to understand that the concept of a minimum viable brand is very much based on what you believe in, why you exist in the world, and how you bring that to the organization you lead. And if we could just get clear on that, it's simple, just not easy to articulate. It sets such a strong foundation for everything that you're going to do. So in terms of me, I'm just on this journey to help as many people as I can, which is really why the book came about. And, you know, I have a limited, finite amount of time and hours that I could teach a workshop, teach or speak or work with clients. So the book and the podcast are an extension of me having those great conversations so that people can further think about what their purpose, value, and story are, what their three keys are, and how to have tips and tricks to apply it to unravel this mystery of marketing. And what is branding and why is it important? And all of those complicated questions. Andi Simon: The question: you didn't just jump in and know those things. Were there some catalytic moments that took what you were doing and gave it in moments? Well, when you go whoosh and you go, that's what it's about. Is there something you might be able to share? Fran Biderman-Gross: I think there's a couple of light bulb moments, if you will. I think the first time I met Simon Sinek was back in 2004, when he had just discovered the Golden Circle, maybe it was 2003. He had spoken to the entrepreneurs' organization we were at, a little marketing gathering, talking to strategists, colleagues, if you will. And I was really intrigued. And they had asked us to bring some of our best design work, and I did, and I got there early and I placed it on the corner of the table. I was hoping I would stand out and get his attention. Everybody always likes to be called out by the teacher and given some accolades. Who would ever not want that? And I placed this incredibly, very proud, designed piece of collateral on the corner of the table. And wouldn't you know, it caught his eye and he lifted it up in the middle of his chat and he said, This is beautifully designed and it's great quality, and it looks like everybody else and it sounds like everybody else. And I'm like, how do I leave? You just embarrassed me in front of about 80 to 100 people. I'm like the Marketing Maven in there. I'm like the printing princess, the girl who gets everybody noticed. And my stuff is like everybody else, does he know me? So at first I was embarrassed and sunk in my chair. I literally sunk in my chair and I wanted to leave, but I resisted that urge. It desperately took every ounce of fight in me to do that. I waited in line to kind of really unpack what he meant, because I really needed to get over myself and try to learn from something. And then he just set me off on a path of, this is beautifully designed, but how does it speak to me and how does it create a connection versus what you're selling and what you're advertising on this piece? And how do I actually use it as a tool to build, to create, to activate curiosity or to spark a connection in that way? And that set off a very deep relationship for a very long time, although I dug my heels in and didn't want to join.  But I really wanted to further develop the concept of understanding how we start with Why. Hence we got the three keys, which became the technique and the approach that we approach every person, whether you're a solopreneur, to do personal branding and take that into an organization. And how do I work in an M&A structure and how do I bring people together and how do I help serial entrepreneurs own multiple businesses because they really have one vision in multiple missions. And how does that stack, how do they shift their story point, as I would describe it, to serve them, whether they're in front of you VC raising money or fundraising in a nonprofit or looking for more customers to get into the funnel or further down the funnel. And it has really become evident that many may not disagree and many, I hope, don't. I don't know what I just said, but I hope they don't disagree. And I'm happy to welcome the conversations if they do. But people innately develop relationships with people they like, they trust, and have a connection with somewhere, and they feel it. And that's a biological thing. And how do we resolve that? And that has really been my quest: to resolve how your brain thinks but can't speak, and help you give it the word so it validates the feeling. And to me, that's marketing and branding all in one. And that's the job I have to do so that we build relationships with different nonprofits, with our donors, with our volunteers, with the people we serve from professional services or products and goods. So the level of the cost of the sale might influence if it's a bigger ticket. We have to think more. If it's a smaller ticket, we think less. But we build relationships with brands who stand for something that somehow are relatable to us. And even if we don't stop to think about it, when you do, you'll realize that you're developing a fan, a brand fan, as I would say, or an advocate for certain brands because of not only the product, but why they exist in the world where it is sometimes a little hard to find that connection. Andi Simon: It is interesting as I work with organizations, so we're corporate anthropologists, as I often share a little bit during our podcast, and we specialize in helping organizations change. Sometimes they want to and sometimes they hate to because the brain hates to change. It has an idea and a story in it, and that story is your illusion of everyday life. And you get up every day and you live that story whether it's true or not. There's no truth. What's interesting in what you're saying is that you then also surround yourself with things. And those things are a reflection of that illusionary story about who you are. You're always the hero in your story. You're always successful in the story. The problem is, there are always others outside of you, and whether it's you alone, or you as part of a club or a group, humans are herd animals and we like to belong. So with humans, you've got this wonderful opportunity to help them feel better, make their story stronger, especially in times that are fast changing. I don't know how many people have said, “I'll never use AI.” I said, “Well, it's already all over you, you know? You can't do anything without it.” “Quite frankly, I'll never use ChatGPT.” I love ChatGPT, but why do you deny the future? Because it is all around you. It's just not widely distributed yet. And that's asking people to help us rethink the work we're doing with our products and services. And I'm going to let you talk a little bit about how you now help companies and their products and services to rethink their purpose, maybe to retain their values and also to begin to think about that story and storytelling when the world that they're talking to is so fragmented. There are 250 million people with 250 million stories and channels to articulate on. And I don't know whether TikTok is good or not, but as my book came out, somebody I knew said, are you going to be on TikTok? There are as many people creating on TikTok as there are watching it. The world is wild, my friend. How do you help them go through the changes? Maybe there's a case study you can share, or if not, just help the audience think through the new because it's ready, willing and able to help you transform what you're doing for a new world. Your thoughts? Fran Biderman-Gross: So that is a jam-packed question. Andi Simon: Deliberately, I know. Fran Biderman-Gross: And a good one. The way that I'm going to begin to shape that answer is that in 2024, what you knew before doesn't really apply. But here's a lesson that I can say. Well, first let me explain what I mean. Buyers are informed. They have access to information in record speed and record time that we cannot argue, arguably the fastest, and will continue to get faster as we choose how we consume our media or our information. So I'm just going to use information for now, because there's a lot of things that we want to know on a daily basis, starting with the weather and the top news and what's going on with our clients. And we want bytes of information. So the buyers are informed. They have access to data and facts with a click of an Enter button. You ask a question and you will get an answer. Might not be accurate, but that doesn't matter. We won't debate that, but they have access to information, so there's no more dog and pony show. The dog and pony show is, Here I am. I can't beat my chest and go, “I'm louder and better stand out.” It has to be authentically who you are and why you exist. Why? Because in the last 15 years, I've had the honor of working and taking over my co-author's lifelong work that we had started working on together. I have literally proven that people are the complete reason why businesses who merge succeed. I digress back to the question. Informed buyers need a reason to believe. They need to make them. When they have that reason to believe, they then must make the emotional connection to why it matters to them. This is a fundamental change in the way that we communicate and are raising our children to communicate. It has to be meaningful. We used to talk about buying stuff, and I'll use this as a little bit of a team and family, you know, share. We used to buy things for each other and now we've learned, come the holidays and birthdays and celebratory days, it's not the stuff, it's the time and experience. They want to share things. They want to create memories to do things. Matter of fact, just before this, you were talking about the two weeks that you and your family secretly at the end of June get together. People crave emotional connection. It is no different with services and products. That's right. And they are demanding it. They are voting with their dollars and demanding it. So who's telling a better story? But it's not the better story, it's the meaningful story. How you uncover why you do what you do, why the world is a better place with your organization, is vital to communicate, to be able to attract the buyer the way the buyers buy. They demand to make an emotional connection even if they don't say it. They vote with their dollars. And if you really got into a focus group with them and trust me, we have done many, many of these, especially in the last couple of years, you really get the insights of the culmination of data that I'm telling you. People are buying emotionally, they are emotionally triggered. And the brands who are acting out and taking a stand… You've seen them. You've seen these examples. You've seen it with Nike. You have seen it with Ben and Jerry's, with our ice cream. And you have seen these organizations take a stand and you've seen good PR and bad PR and you've seen outrage and you've seen validation because there's something for everyone. There isn't just one thing for everyone. So how do you, audience members or listener, differentiate yourself in that way? Simple. Not easy. But here's the one thing that I can tell. You can't skip a step. Because when you skip a step, it doesn't work. We have learned time and time again, with client after client, when we rush through building a foundational brand. I'll just leave it as, when we skip the foundational steps, we miss something. We miss the opportunity to connect with the buyer. We miss the opportunity to understand the buyer. We miss the opportunity to understand where the buyer is, what the buyer is searching for. So we talk about marketing and attracting these things. But at the same time, let's put that all aside. We need to understand who you are and what they want, what matters to them. If you build your journey and you skip a step and you're missing information, it is just another reason for them to leave the funnel and not to go further. You know, I personally would rather attract, let's just say I was looking for an applicant. I had a new job position. I personally would much prefer, matter of fact, this was another moment. It's funny where my mind went here. I was at a networking event and it was all about recruitment and retention. This was a big hot button. How do we do that? Well, they opened this roundtable discussion and they're like, oh, well, our advertisement attracted 85 qualified people. But we got like 300 resumes. And when it got to my turn, I said, Who has time to look at 85 resumes? I'm hoping that only 12 people apply so that I can get further, deeper down into whether you are a good fit. Are you in the right place in your life, career, journey to be in this company, in this position, in this culture? Will you affect positive change? And that spun the conversation in a completely different way. Wait a minute, how do you just get 12 applicants? Then I went through the, Hey, it's dating. I'm not trying to sell you who we are, I'm actually trying to figure out who you are. And are you at the right stage with the right skills and the balance to fit this nucleus of an agency, of a family that we are. And are you the right fit? We can always train for skill, but at the same time, they need certain levels of skills, sometimes more advanced skills. And we just got into a whole discussion of, This is broken: writing an advertisement to sell your position is broken. And you know what? You're seeing it. Look what's going on with talent in the last three years. I mean, in my industry, the senior talent is either being laid off or exiting because they choose not to have a life like that anymore. They want remote work. They want freedom and flexibility. They want to affect positive change, not the way we did before. Work has changed, buyers have changed. Recruiting has changed. Is it a good fit? Are you at the right place in your career for this juncture? And it's just unbelievable. Andi Simon: I didn't mean to interrupt you. I want to follow your thoughts. As our listeners are thinking about their own, both their own journeys as well as those of their business and the products they're selling, I'd like to create a metaphor here, because what you're saying is that the people who work inside and the people who are our clients and their clients are really in a system, an ecosystem, and your staff can only do good jobs if the folks who you're working with align with the basic three value, you know, purpose, values, and story approach you have. But their clients have to be in alignment as well. So there's a long alignment thought, a visual, in my head. They often say that the words we use create the worlds that we live in. Humans are meaning makers. And so you're sharing with the audience the meaning that you give to both work and to the work you do in a very interesting and important way. It's not a job; you're part of this whole process that's aligning with the folks who we serve, to align with their folks. The thing that I'd like you to reflect on a little bit is, how do your clients get to know their clients better, whether it's a customer, if it's B2B, how do they serve them better? I've done enough focus groups in my life to never really want to do another one, but I'm an anthropologist and I love to observe and hang out and say, what do you do? My job is to listen to the conversations without judging them, and also without asking the people who are conversing, What does this really mean without listening to the stories they tell? Storytelling is actually the very best way to capture the reality that they're living. But how do you help your clients and your team better understand this changing world of buyers out there, and the channels with which they find solutions to whatever that problem is? Is that too big a question again, or is that something. Fran Biderman-Gross: It actually isn't. I start with, you can't skip a step. Everybody has the courage to take a step back and look at the journey. It starts with insight because ultimately, what matters to our clients is that we understand their clients. Agreed? Andi Simon: Agreed. Fran Biderman-Gross: Great. So I've got two sets of clients I'm serving. I can't serve one without the other. And in almost every case, almost every case, when clients come to us, they think they understand their clients. And we go through a process. To get to the right. I'm not saying they're wrong. I'm just saying we don't have the data to understand whether that is proof positive or reactive. That points me on the right journey when I think about the age old questions of, how do I hire an agency? Why do I need an agency? I start with helping me understand your business and where is it going? Because you're clear, your business objective dictates the marketing strategy and then resulting in the tactics we take. So when you think about what that is, I can't skip the brand component because it starts with who are you? What do you stand for? Why do you exist? How is the world with a better place with you in it? And at the other end of that is, why should my customers care? Give me a reason to believe or I go somewhere else.  And there's a lot of space between my hands right now. And if I had a bigger screen, I would give you more space. But you have to really not skip a step. So you have to get clear here. First, phase one: discovery, understanding your position and all the things I just listed. We could talk about the three keys. That is what I call the minimum viable brand. I like MVP things. Products and brands. So I've taken that and said, how can we make this affordable because everybody listening is going oh, redoing a brand. It takes six months and tons of money and six figures and I'm like, no it doesn't. No it doesn't. It doesn't. We've created a process inside of about 10 to 12 weeks, maybe slightly longer depending on scheduling. We can rectify this. We don't necessarily have to just create a gap analysis. We can actually create the analysis and fix things. So we actually have an actionable place to start. So in that discovery, of course, we're going to do all the things that you think about, right? The competitive analysis is aspirational, actually. What do my customers really want? What do I stand for? That gives me insights into what I call a brand foundation with your MVP. And the way I describe it is, like your brand is built on two layers. First the verbal, we get the verbal right? We can go to the visual and we can create translation so that the brain understands that there is a connection between them, the visual and the verbal. And then we put a good layer in there called a brand idea. What's the big idea or the zip code as we call it? What does that mean? That's how I begin to make a connection and start to put that in the world. And we go to unlock the second phase, usually three, sometimes four months, could be six if we need more data. It's always about data. Take about a couple of weeks to get whatever the campaign is up and running in real time. I don't have to do massive, big focus groups that take a long time anymore. I can just literally go into the market and start to see how people react to messaging. Andi Simon: That's true. Fran Biderman-Gross: In fact, I can even add a step. And do you know, I could probably spend three weeks doing message testing, literally message testing. If you are this type of demographic, how do you react to these things? And we can learn before we actually go to market. So three months is not a long time when you think of the longevity of your organization. Don't you want to get an audience message, audience message fit? Then you've got a strong brand that people are reacting to that have the criteria of your clients or like your clients. So then when you go into the market, you can begin to go, oh, can I talk to you, to my funnel? Can I direct you to my funnel? How do we nurture you? Where do sales come in? Everybody gets on the phone and goes, could you take over my LinkedIn? I need to get sales there. Could you help me explore TikTok because that's where I could sell direct now. And that's not the answer. The answer is, let's help me understand your business. The tactical solution has to be a result of a strategic decision that will then add value to the business. Andi Simon: You know, I always watch our time because a half hour or so is good for our listeners, but I don't want to cut us off yet. I have a couple of things to add to your wonderful understanding of how to build a business in this modern world that we're in. We were HubSpot partners for a number of years, and we really do love inbound marketing, and inbound marketing makes the assumption that it is less about what you're pushing out and a lot about what people are searching for. Google has created a whole new marketplace, and it isn't putting it on a shelf in a store. It's more, what are the words you're using to find a solution to something, to a problem. We come up on the first page of Google, thank you very much, because of the content marketing of a corporate anthropologist, a Blue Ocean Strategy expert. I can't compete with the book, but I can be an expert. I can do culture change in New York. I can do all kinds of words that get people to come and hire us, or at least find us and want to know more about us. That is a very neat way of understanding that. But it's going to go even faster and farther because the content is going to have to be relevant and change. And it isn't the channel of LinkedIn or Facebook or the website. I still like the website, I like the others, but I really love what search can do for you., but it means that we have to go backwards, outside in, instead of just inside out. Your thoughts, Fran. Fran Biderman-Gross: You need data to do that, right? The proof is in the data because design is always subjective. And what has happened today, again my opinion, people can disagree. Andi Simon: I agree, but they can disagree. Fran Biderman-Gross: Yeah, agencies are so fragmented and specialized that if you know you are searching for just a Google AdWords specialist, you should hire them. But what are you giving them to work on? Is that proven in a data point? Otherwise you are chasing an unproven theory. Andi Simon: Yeah. Fran Biderman-Gross: And yes, I caution the audience, listeners out there who have several different agencies who are employed right now and probably doing great work. The question is, is it the best work? Is it the work that actually is strategically tied to adding value to the company? I feel like I spend a lot of time talking about this because many don't realize how much is buried in a marketing budget that's actually allocated across a channel. That shouldn't necessarily be. And some things should be. So like, right-sizing all of that and then trying to understand the return on investment. I think this is really the bug for me. When you look at very large agencies and very large companies, they have spreadsheet after spreadsheet and depth and depth and depth. They understand their acquisition costs, their lead generation costs. They understand all of these things. And it's a behemoth of effort to put together, to be able to actually get that. But I really believe that small- to medium-sized companies deserve to do marketing right. And that's the agency model that I have brought to this market for those who understand and want to do strategic marketing. I have an all-in-one solution. So there's no finger pointing. We didn't get the return. Why? Oh, the odd word guy. Oh the content person. Oh, this. Oh, that. It's not that. We have to put it all together under the umbrella and under that you start with the business objective, the marketing strategic plan with the tactical execution. If that execution on that budget doesn't add value, you shouldn't do it, myself included. You shouldn't do it. Hope I answered the question. I got off on a tangent, but there's so much wrong with things today. And we think, as business owners, myself included, we think we're experts at everything and we're not. Everything is so much more confusing these days. Andi Simon: But let's pause because I would rather us pause here, perhaps have you come back in a short time and take the conversation to the next stage, because I think that the times are fast changing. I was reading about Lenovo putting AI into their PCs to better know you, so that they can manage your virtual assistant and know when your calendar is. It would say, “Good morning, it's time for you to get up, and these are the three things you're going to do today.” Oh my goodness. I do think, though, that the listeners as well as us who are in the industry of helping, you're helping companies develop their business, build them, build your staff, so they have purpose. It is not inconsequential. It is very meaningful. And humans are meaning makers. We decide with our eyes and our heart, not our head. The head sort of justifies it. When you understand the human being, then all of what Fran has been saying today takes on a, What do you do with it? You know, I get it. I understand humans. Now, what do I do to build a business that will thrive in fast changing times? And I'll tell you, it's a good time to pause, step back and think about that question. What is it you are doing? Is it more of the same? Maybe cheaper? Are you beginning to really understand the data about your clients and your customers and where they're going? I find this all the time that my first book, On the Brink: A Fresh Lens to Take Your Business to New Heights, about which this podcast was named, was about seven of our clients who had gotten stuck or stalled, and they didn't see what was right in front of them. And I must tell you, whether it's a focus group or it's an anthropologist, it's a mindset on the client side to say, oh, that's what you're seeing. Because if they don't see it, it has no meaning at all. I can't tell you how many times I bring back what I saw. And they say, well, that's not true. I said, okay, come look with me. And then they go and they hang out and they listen and they say, oh, that's what you heard. I said, yes, but that's what they're saying. And so it's a time to rethink how you think about your business and how you're running it. And Fran is giving you some really good insights today. Why don't you tell a little bit more about the Advantages company so that we don't leave the audience thinking, oh, how do I find her? And what do I do if I need her? Tell me about your company. Fran Biderman-Gross: Absolutely. I'd be happy to: Advantages.net is how you can find us. I'll throw that into the chat. And we are a purpose-driven agency that does marketing so that you can focus on the things that you are meant to focus on. What does that mean? It means that we're an agency, a strategic-driven agency that has all the capability or a hybrid of capability to work with the vendors. You have to ensure that we bring value to the budget that is spent, so that is meaningful to the business. Now, technically we're strategists. We're designers or writers. We're directors. And everything in between. So that what you see on the inside matches what you see on the outside. Andi Simon: But your purpose is how to assemble those tactical and practical things into a strategy to help our clients. These are the same words that we use: see, feel and think in new ways so they can grow. And I think it is very exciting to share what you do and how you do it, because it is a way of lifting us up off the brink. If you want to soar, then maybe you need to rethink the way you're telling your story, even what it is, and how you're beginning to push it out. So let's wrap up. Fran's information will be, of course, on the podcast blog that we put on SimonAssociates.net. You can find it there and we push it out when it comes out. But it's been an absolute pleasure to have an opportunity to share with you what Fran Biderman-Gross does and what advantages her company can offer if you're thinking about how to rethink your own company and where it's going and how to get there. I'm going to wrap with a little push on my new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. It's a great book. It's got 500+ wisdoms of 102 women, each of whom wants to elevate and celebrate women in business. And what's so exciting about it is that people turn a page and change their lives. And I know that sounds interesting, but we actually had a woman write about it on LinkedIn: “I was starting 2024 and I was reading the book, and it inspired me to rethink my year.” And I had a client who was a wonderful client, and she had yellow marked the whole book, and she said, “Wow, I'm going to change the way I'm running my business.” How can a book do that? Simple and easy. It's a wonderful way to do it. You can find Women Mean Business on Amazon or Barnes and Noble or your local bookseller. And don't forget to look at the website WomenMeanBusinessBook.Com to tell you more about the authors, the origin of the book, the 500 wisdoms, and the 102 wonderful people inside. So thank you, Fran, for being with us today. It's been a pleasure. Thank you, all of you who come and send us great ideas and bring us wonderful people to share and share the website and the podcast so we can all share our wisdom. We love to help others grow. Bye bye now. Have a wonderful day. Remember my wisdom: Take your observations, turn them into innovations, and boy what you can see. Bye bye now.     WOMEN MEAN BUSINESS® is a registered trademark of the National Association of Women Business Owners® (NAWBO)

In this episode, Tori unpacks a real client case study, shedding light on the internal hurdles limiting growth opportunities. Discover how outsourcing key roles and revamping internal processes freed up valuable time and enhanced efficiency for the core team. You will also learn about the transformative power of marketing solutions like email campaigns and strategic partnerships, driving both sales and customer satisfaction. Don't miss out on insights into leveraging partnerships and cross-marketing to boost brand recognition and connect with target audiences. With goal development and monthly planning, witness the journey towards greater flexibility, reduced stress, and remarkable sales growth!   Tune in now to learn how these strategies can pave the way for business success!   Let's Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

This week, Brandreth Canaley, Michael Goldin, and Wil Slickers will join you all on the best day of the week to discuss the top trending topics and stories in short-term rentals! This week's headlines cover operator brands like Sonder Inc. and the big OTAs (Expedia Group, Booking.com, Airbnb, etc.), once again showing the power of their marketing dollars. This episode is brought to you by our partners at sojo! sojo is the gift that keeps on giving, so grab your 30 days of sojo amenities and check out their gifting program for owners and guests alike! This episode is also brought to you by Good Morning Startups, where hospitality startups and media intersect! Reach out if you're a hungry startup looking to accelerate your growth through trusted industry professionals! Hospitality Hotline & GMC Report! Hospitality Hotline is open to everyone by using this link!

Hey friend! Trey and Evan here. Well, just Trey technically. We're not like... both typing this together...but this is written on behalf of Evan too. Anyways. We're stoked to share our second episode of this podcast TWO DAYS after recording it. That's like an all-time record turn around time for us. We want MIAJ to feel really current and up-to-date, so we're gonna try to do this moving forward. We might fail. In fact, it's extremely likely. That happens to be one of the first things we talk about in this episode: trying new things and why it can feel so scary. Then we dive into some thoughts on AI and how marketers / content creators can use it to make cool stuff more quickly. Also, we made up a couple new acronyms that we think you'll find necessary...because there definitely aren't enough acronyms in the industry already (lol, jk). Overall we think this was a fun way to spend an hour or so. Hopefully you agree. Enjoy! (Oh, and if you do enjoy, would you do us a HUGE favor and give us a rating/review on whatever platform you're listening? We're trying to get our ratings and reviews up because that seems to be important to the algorithm or whatever. So if you took ten seconds to give us one, that would mean so much. Unless you're one of those lost souls that hands out one-star reviews to podcasts. In that case, feel free to NOT leave a review. I left a one star-review on a podcast one time and I still feel guilty about it sometimes. What does that say about me? What does that say about my dad's podcast?? Also, did you forget this was all in parentheses? I sure did. Not sure about the rules on how much stuff you're technically allowed to put in parentheses...but today's all about trying new things). 

Uniform Code for Pharmaceutical Marketing Practices 2024, which replaces a 2015 code, remains voluntary, with its implementation watched by ethics panel constituted by pharma associations.----more----https://theprint.in/health/no-conferences-in-foreign-locales-no-gifts-or-hospitality-govts-new-marketing-code-for-drugmakers/1998909/

SeafoodNews Podcast co-hosts Amanda Buckle and Lorin Castiglione welcome seafood marketing expert Pat Shanahan to the show this week. Shanahan joins the latest episode to talk about the formation of a new non-profit marketing organization, the Wild Alaska Sole Association (WASA), of which she has been hired to serve as Executive Director. Listen as Shanahan talks about why the association formed and its goals for the Alaska flatfish fishery. Photo Credit: Alaska Seafood Marketing Institute

Alice Mansergh, CEO of Tourism Ireland, talks with James Shillinglaw of Insider Travel Report about how Ireland will promote to the U.S. market in 2024, extending the “Fill Your Heart with Ireland” campaign and keying on such attractions as the Wild Atlantic Way, events like St. Patrick's Day and Halloween, and top golf tournaments. Mansergh also reveals the latest tourism numbers in terms of visitors and spend. For more information, visit www.ireland.com or www.tourismireland.com. If interested, the original video of this podcast can be found on the Insider Travel Report Youtube channel or by searching for the podcast's title on Youtube.

Change is the only constant in digital marketing, and staying up-to-date with our strategies is crucial to remain competitive in the dynamic landscape of the digital marketplace. Inside Source sat down with our very own web guru, Bo Pentecost, to discuss the savvier and smarter end user, the difference between SEO and SEM, and whether email marketing is still effective.  

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search? And everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal. This week's links: Axel Springer Deals with OpenAI Pew Research on Teen Social Media Usage Everything You Know about Podcasts Is Wrong Sounds Profitable Podcast Research Spotify and Audiobook Streaming Dropbox and Third-Party AI How Anxiety Became Content Magna and OpenAP Data Deal This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ------ StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.  

You may feel like you don't even have time to THINK about January and beyond right now, but in today's episode, we're talking about annual marketing plans made easy. Have you ever planned out your ENTIRE YEAR of marketing in advance? It may sound daunting, but we've got so many tips and ideas for you, it will actually even be fun! Channel your "ESP" and let's plan 2024 together. Connect with the Pet Shop Girls! Find us everywhere: https://linktr.ee/petshopgirls Connect with Carly (House of Paws): https://www.instagram.com/houseofpawsboutique https://www.tiktok.com/@houseofpawsboutique https://www.facebook.com/houseofpawsboutique Connect with Sherry (Odyssey Pets): https://www.facebook.com/odysseypets https://www.instagram.com/odysseypets https://linktr.ee/odysseypetsdallas Connect with Pet Product News: https://www.petproductnews.com/ https://www.facebook.com/PetProductNews

Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing himself, emphasizing the importance of finding a unique differentiator and focusing on effective communication to connect with consumers. He believes that businesses need to adapt to modern strategies that prioritize transparency, two-way communication, and a consumer-focused approach, and suggests humanizing their brand through podcasting, video, and authentic photos. Murray also advises a shift in content creation towards quality over quantity, believing that evolving marketing strategies and embracing a consumer-centric approach is essential for businesses to differentiate themselves and effectively connect with their target audience. Join Kim Thompson-Pinder and Scott Murray on this episode of the Author to Authority podcast to delve deeper into these insights.

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

Dab some oil on your face because we have products to help you (and your beard) keep on growing. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: The woes of an indefensible product New marketing tactics to acquire new customers How to resonate with your community Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Coca-Cola's New Marketing Formula. (00:11) Takeaways from a Wall Street Journal article on the subject. (00:41) An overview of Coca-Cola's new marketing strategy. (02:03) Focusing on the core of the business and its values. (02:33) What makes Coca-Cola's marketing approach innovative? (03:01) Important takeaways from their marketing strategy. (03:33) Coca-Cola's focus on event-based marketing. (04:36) Why traditional marketing approaches are still relevant.  (05:40) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads' AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors! TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Coca-Cola's New Marketing Formula. [00:11] Takeaways from a Wall Street Journal article on the subject. [00:41] An overview of Coca-Cola's new marketing strategy. [02:03] Focusing on the core of the business and its values. [02:33] What makes Coca-Cola's marketing approach innovative? [03:01] Important takeaways from their marketing strategy. [03:33] Coca-Cola's focus on event-based marketing. [04:36] Why traditional marketing approaches are still relevant.  [05:40] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads' AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode of the Moving Mastery Podcast, Louis Massaro shares his insight on the new way of thinking about marketing for moving companies. You'll learn: How to gain more market share during this off-season Why you must pivot away from the old way of doing marketing What you can do to push forward during these slow times There are going to be a lot of moving companies that fail this winter, thus there are going to be a lot of opportunities for the businesses that are pushing forward and have their way of doing things dialed in. Now is the time to be building strength, building systems, to gain that market share. If you want to catapult your business, this is the time. Learn the new way of thinking about marketing for moving companies, watch The New Marketing Mindset for Moving Companies now! Go download all the previous episodes as well! Moving Mastery Summit is only two weeks away! It's time to make a decision, are you coming? Grab your ticket now before it's too late! Subscribe to Louis's YouTube channel for more tips on growing your moving company. Get free on-demand video training on how to book more moves and learn The 6 Stages of a Moving Company Sales Machine. Go to www.LouisMassaro.com/6stages Follow Louis on Instagram for daily tips and motivation. www.Instagram.com/LouisMassaro ABOUT Louis Massaro is the world's leading moving business trainer and success coach. He's the founder and CEO of Moving Mastery, a training, coaching, and education company dedicated to helping moving company owners, managers and employees reach higher levels of success in their business. Through his coaching programs, online training and live seminars he's helped hundreds of people unlock their full potential by giving them the strategies and systems to take their moving business to the next level. Louis opened his first moving company at 19 years old with two rental trucks and after overcoming many challenges and struggles, he went on to build a $20 million-a-year business. His company, Neighbors Moving & Storage had locations nationwide performing local moves, long-distance moves as well as storage. After 16 years of success in the moving business, Louis sold his companies and is dedicated to helping others “Profit in Their Business and Thrive in Their Life”.  

Welcome to another delightful episode of "Tuesday Tea with Sweet D"! Today, we're stirring up some steaming insights into the transformative power of affiliate and referral marketing in the new marketing era. It's time to bid farewell to old, traditional online marketing methods as we venture into a world of innovation and growth.Join us as we sip on the latest trends and strategies, and together, let's usher in a new era of marketing that's all about thinking bigger, connecting authentically, and achieving remarkable success. It's time to leave behind the old and embrace the new—Tuesday Tea with Sweet D is your guide to thriving in this exciting marketing landscape. Stay tuned for a podcast episode that's as refreshing as it is informative!Resources mentioned in the episode: Donald Miller's Book: Building a StoryBrand Looking to send referrals to Sweet D Marketing? Let's Chat! Support the showConnect with Dominica: https://www.instagram.com/dominicalumazar/Interested in being a guest on the show? https://sweetdmarketing.com/tuesday-tea-podcast/

Hey everyone, In this episode, we will be discussing:VeVe's brand new marketing tactic that we have never seen before3 Reasons why VeVe NFTs might continue dipping going to the end of 2023.How 2 VeVe collectors are stacking 470 Yoda lightsabers and 397 Valdo's case from 007. MisterV's Disney Animations Pencils's StrategyEnjoy! 

Brian, Gany, and Xander wrap up the New Marketing Automation Platform mini-series with tips and tricks on how to ensure that you have a successful launch! Learn how to:QA your new instanceEnable your teams on the new systems and processesEnsure that your launch is efficientSustain your build and optimizeThese tips are very transferrable to launching any project and are sure to be helpful for your next initiative. And if you want to watch the whole series - check out the latest episodes for Parts 1-3.

The launch of Meta Threads has everyone a twitter (see what we did there?!) and has left small business owners everywhere asking:  do I *really* have to get on yet ANOTHER platform?! It's a valid question, and one that we are taking on in this episode.  From whether or not early adoption matters to some key learnings from the epic launch of Threads, don't let the title fool you - this episode is entertaining + chock full of lessons that you can apply to your own business or brand right now. --------------------------------------   Grab our free guide Sell Yourself: https://kristademcher.kartra.com/page/sellyourselfguide   Learn more about ACORN Amplify: www.kristademcher.com/amplify   Connect with Krista and Brian: IG: https://www.instagram.com/acornmethod/ https://www.instagram.com/kristademcher

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won't last, so as always, do your due diligence if you're looking for new strategies that you can build upon! And be sure to tune in today.TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Watch this episode's video recording here:https://youtu.be/Bj8_7UnJm5s Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won't last, so as always, do your due diligence if you're looking for new strategies that you can build upon! And be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today's topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Don't forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain