Podcasts about new marketing

To grab the updated Marketing Book, click HERE. About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Ready to Grow Your Gym? If you're a gym owner with 30+ clients looking to add $5k-$10k/month in the next 90 days, book your FREE Brainstorm Call HERE.

In this episode, Pastor Raef navigates the theological claims of Pride Month. Specifically, he digs into the work of Judith Butler, an important figure in the history of the LGBTQ movement, and compares her claims with other more "ancient" claims.https://www.houstonpublicmedia.org/npr/2026/05/30/nx-s1-5805854/pride-celebrations-struggle-as-corporate-sponsorships-dry-up/https://blockclubchicago.org/2026/03/03/chicago-pride-parade-returns-june-28-with-free-to-be-proud-theme/

On She Built It®, Susanne Mitschke, co-founder and CEO of Citruslabs and Harvard-trained epidemiologist, pulls back the curtain on what's really happening in the wellness, beauty, and consumer health industries. From claims washing and heavy metals in protein powders to why transparency is now a growth strategy, Susanne explains what separates the brands consumers actually trust from the ones making promises they can't back up.She also shares what most founders get wrong about clinical studies, how brands have turned failed study results into powerful marketing stories, and why the gold standard in research is more accessible than most brands think.Stick until the end, where Susanne is busting some of the most common health myths, including why cold plunging may actually be increasing inflammation in women, and what your menstrual cycle has to do with your training performance (follow her on LinkedIn for more details).Episode Resources - ClinicalTrials.gov - learn about clinical studies from around the worldNational Institutes of Health (NIH)Federal Trade Commission - Protecting America's ConsumersNational Advertising Division (NAD)Better Business Bureau (BBB)Investigational New Drug (IND) ApplicationConnect with us:Citruslabs WebsiteCitruslabs LinkedInCitruslabs InstagramSusanne Mitschke LinkedInWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

Send us Fan MailThis week Bill & Kristin have a cocktail with the Philly Home Collective's new marketing guru, Christina Valdivieso!Need Bill & Kristin's help with Real Estate: https://forms.gle/sZiLAPAtsZLkim5R6Questions or Suggestions for the show: https://forms.gle/dewXK7ANqrP44dVB7Podcast Instagram: https://www.instagram.com/homecollectivehappyhour/Philly Home Collective Real Estate:Instagram: https://www.instagram.com/phillyhomecollective/Team website: https://phillyhomecollective.com/Email the podcast: homecollectivehh@gmail.comSupport the podcastBuy Us a Coffee: buymeacoffee.com/homecolleco

Patrick Kaler on new marketing campaign full 631 Wed, 06 May 2026 16:30:14 +0000 c9Amw3zAbiYpSCo1penwvzTOjdNx4cUW news WBEN Extras news Patrick Kaler on new marketing campaign Archive of various reports and news events 2024 © 2021 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link=http

What actually makes someone become the photographer everyone knows, trusts, and refers? In this episode of Shifting Focus, I sit down with Noella Andres to talk about authority, branding, education, and why simply posting great work online is no longer enough to stand out. Noella shares her journey from wedding photographer to educator, speaker, and industry leader, along with what photographers often misunderstand about influence, visibility, and becoming known for something specific. We talk about: • Why authority is built slowly over time • The difference between attention and trust • How education can elevate your business and brand • What actually leads to speaking opportunities and brand deals • Why networking still matters • Creating strategic content instead of random content • Launching courses, podcasts, masterminds, and live events • Why "industry gatekeeping" is changing If you want to become more than just another photographer posting online, this episode is for you. Follow Noella: Instagram: https://www.instagram.com/noellaandres ➡️ Podcast ⬅️ noellaandres.myflodesk.com/bkhzg7vkw7 Just Launch It ➡️ Freebie noellaandres.myflodesk.com/launch

On this episode of the Jered Williams Show, Jered and his cohost Eddie, dive into marketing strategies for their restarted plumbing business, stressing the need for more leads alongside better triage and booking to avoid shredding opportunities, while promoting Plumbline's 24/7 answering service. They break down KPI tracking via a custom Lovable app pulling from ServiceTitan—covering spend, CPL, booking/close rates, avg ticket, and ROAS—for top sources like PPC ($114 CPL, 2.48x ROAS), local magazines (high-ticket wins), Angie leads (cheap but needing automation), and Facebook (strong booking but testing lead gen). Insights highlight fixing capacity/upsells (e.g., $99 drain cleans to $1,200 whole-home via customer education on grease clogs) over blaming leads, seasonal demand levers, and proactive scaling with data; they decide to ramp PPC budgets, optimize Angie/FB tests, train techs on estimates, and invite listeners to their $99/month school group for tools and training.

In this episode of the Sleeping Barber Podcast, Marc and Vassilis discuss the news that caught their attention over the past couple of weeks, including the implications of consumer data collection, the ongoing debate between reach and frequency in advertising, Unilever's recent marketing strategy shift, Patagonia's innovative approach to integrating marketing with impact, and a creative campaign by Baducco. Enjoy the show.Key TakeawaysBehavioural advertising may not benefit consumers as much as claimed.Testing different advertising strategies is crucial for success.Reach and frequency should be prioritized based on context.Unilever's shift to social-first marketing raises questions about brand strategy.Patagonia's integration of marketing and impact sets a new standard.Creative campaigns need to build long-term brand assets.The effectiveness of advertising varies by industry and context.Marketers should focus on delivering on brand promises.The role of media is to amplify creative ideas.Understanding consumer behaviour is key to effective advertising.Chapters00:00 - Introduction to the Sleeping Barber Podcast02:00 - The Future of Online Advertising and Consumer Data07:00 - Reach vs. Frequency in Advertising14:06 - Unilever's Marketing Shift and Its Implications18:02 - Patagonia's New Marketing and Impact Role23:03 - Creative Campaigns: The Case of Baduco30:00 - Upcoming InterviewsLinks:The FTC, Consumer Data Collection, and the Future of Online Advertising - https://ide.mit.edu/insights/the-ftc-consumer-data-collection-and-the-future-of-online-advertising/Reach vs Frequency: We've Been Asking the Wrong Question - https://www.linkedin.com/pulse/double-down-reach-frequency-prof-dr-koen-pauwels-wj0oe/Unilever CEO has a new marketing doctrine, and it is completely wrong - https://www.adweek.com/brand-marketing/the-unilever-ceo-has-a-new-marketing-doctrine-and-it-is-completely-wrong/Patagonia appoints first marketing and impact director - https://www.marketingweek.com/patagonia-purpose-marketing/Ad of the Week - Is a sandwich without bread still a sandwich?https://www.adsoftheworld.com/campaigns/a-sandwich-without-bread-is-it-still-a-sandwich

Are you tired of feeling like your marketing budget is just a black hole? In this episode, I'm sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank. If you've ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We're breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell. What You'll Learn in This Episode The Power of High Intent: Why someone searching "boutique near me" on Google Maps is 10x more valuable than someone just scrolling social media. The "Anti-Agency" Approach: Why Syed actually recommends capping your ad spend at $15/day to avoid diminishing returns. AI for the Non-Techy: How you can link your Google Business Profile and let an AI agent handle your creative, keywords, and competitor targeting. Risk-Free Growth: How to get your first $300 in ad spend for free to prove it works before you spend a dime of your own money. Get $300 off your first month of Pie and start attracting more high-intent customers through Google Ads and AI search. Click here to claim the offer (https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer) Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match!

Are you tired of feeling like your marketing budget is just a black hole? In this episode, I'm sitting down with the team from Pie to talk about a game-changing tool that actually drives foot traffic into your brick-and-mortar store without breaking the bank. If you've ever been burned by an ad agency or felt overwhelmed by keywords and algorithms, you need to listen to this. We're breaking down how to use AI and Google Maps to find customers who are literally standing around the corner looking for exactly what you sell. What You'll Learn in This Episode The Power of High Intent: Why someone searching "boutique near me" on Google Maps is 10x more valuable than someone just scrolling social media. The "Anti-Agency" Approach: Why Syed actually recommends capping your ad spend at $15/day to avoid diminishing returns. AI for the Non-Techy: How you can link your Google Business Profile and let an AI agent handle your creative, keywords, and competitor targeting. Risk-Free Growth: How to get your first $300 in ad spend for free to prove it works before you spend a dime of your own money. Get $300 off your first month of Pie and start attracting more high-intent customers through Google Ads and AI search. Click here to claim the offer (https://getpie.com/contact?utm_source=Ciara+Stockeland&utm_medium=Podcast&utm_campaign=300+offer) Work with Me - https://www.ciarastockeland.com/work-with-meVisit the Bookstore - https://www.ciarastockeland.com/bookstoreSign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribe More About the Episode Sponsor:Simply Lynn's Creative (https://simplylynnscreative.com/) - With real retail roots and 225+ brands served since 2018, Simply Lynn's Creative partners with retailers and product-based businesses on branding, Shopify website design, and Klaviyo email marketing. They build the strategy, the systems, and the confidence to help you grow a brand that looks the part and sells to match!

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast are best reached via YouTube and Facebook, and respond better to topic-driven messaging than format or technology-focused promotion.Apple Podcasts HLS Video Distribution Update: Apple's iOS 26.4 update expands HTTP Live Streaming (HLS) video podcast support, adding hosting platforms Podspace, Riverside, Ausha, and Firstory to its growing list of approved Apple Podcasts distribution partners.Podcast Awards & Creator Recognition: As digital creators push for mainstream recognition alongside Hollywood talent, the podcast industry continues to build its own awards ecosystem — including The Ambies, the iHeartPodcast Awards, and the newly launched Indie Podcast and Creator Awards, debuted at Podcast Movement Evolutions during SXSW 2026.Content Strategy & Discoverability in Podcasting: Steve Raizes argues in his new Media, Built newsletter that great podcast content must be "built to travel" — integrating marketing and communication strategy from creation to distribution in order to drive audience growth and reach.Marketing Podcast Awards & Industry Recognition: The Marketing Podcast Network has launched the MPN Awards, an annual awards show celebrating top marketing podcasts available on Spotify and Apple Podcasts, with nominations open through April 30 and a livestream ceremony planned for June.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast are best reached via YouTube and Facebook, and respond better to topic-driven messaging than format or technology-focused promotion.Apple Podcasts HLS Video Distribution Update: Apple's iOS 26.4 update expands HTTP Live Streaming (HLS) video podcast support, adding hosting platforms Podspace, Riverside, Ausha, and Firstory to its growing list of approved Apple Podcasts distribution partners.Podcast Awards & Creator Recognition: As digital creators push for mainstream recognition alongside Hollywood talent, the podcast industry continues to build its own awards ecosystem — including The Ambies, the iHeartPodcast Awards, and the newly launched Indie Podcast and Creator Awards, debuted at Podcast Movement Evolutions during SXSW 2026.Content Strategy & Discoverability in Podcasting: Steve Raizes argues in his new Media, Built newsletter that great podcast content must be "built to travel" — integrating marketing and communication strategy from creation to distribution in order to drive audience growth and reach.Marketing Podcast Awards & Industry Recognition: The Marketing Podcast Network has launched the MPN Awards, an annual awards show celebrating top marketing podcasts available on Spotify and Apple Podcasts, with nominations open through April 30 and a livestream ceremony planned for June.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Jason talks with listeners about a $15m marketing contract awarded by the U that came up with among other things, a new tagline, "Leave a Future" - your thoughts?

In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party data and stronger tracking infrastructure are becoming essential The risks of AI-generated marketing at scale — and how to protect brand equity The future of marketing measurement beyond traditional CPA and ROAS Whether you're a marketing professional, agency leader, or student entering the field, this conversation offers practical insights into building marketing systems that deliver sustainable growth.

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.• AI ownership and liability questions for agencies• Copyright cases on training data and outputs• State patchwork versus federal pressure on AI rules• Practical guardrails and written AI policies• Contract terms for AI use, warranties, and indemnities• Insurance stack realities and cyber coverage gaps• SEO, watermarks, and useful AI content• IP triangle: trademarks, copyrights, trade secrets• Attribution limits and proving substantial similarity• Authenticity, disclosure, and consumer trust• Refreshing contracts and policies more oftenGuest Contact Information: Website: legalandcreative.comLinkedIn: linkedin.com/in/sharontoerekMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

If AI still feels like something you dip in and out of for the occasional email subject line, this episode is going to change how you see it entirely. What if instead of a chat box, you had a fully functioning marketing department, one that knows your voice, your clients, your frameworks, and your way of thinking, available to you 24/7? This is the first in a series where I am pulling back the curtain on exactly how I have been using Claude AI to build out the kind of marketing system I have always wanted but never had the time to create. You'll learn: The key elements of Claude AI (from chat to deep research to projects to skills) and what each one actually does How to think about AI as a marketing department rather than just a tool you prompt Where to start if you are overwhelmed, and why one or two small workflows can make a bigger difference than you think This is not about prompts or custom GPTs. It is about building something that runs in the background, does the thinking with you, and stops you from having to repeat yourself every single session. Whether you are a total beginner or already dabbling, this episode lays the foundation for everything that comes next in this series. If you have not yet tried deep research mode, that is your first quick win. Send Claude off for 20 minutes to do a target market sentiment analysis and see what comes back. It is genuinely a gold mine. Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

In this two-part event, Ryan investigates the most talked about aspect of SCREAM 7: Sidney Prescott as a mother, given the history and themes of the Wes Craven films. Ryan is joined by Brittany to predict and muse about Sidney's storyline, Sidney as a mother, and her relationship with her daughter, Tatum. In addition, Ryan briefly outlines the new impending SCREAM 7 marketing that began this week with new footage in a TV spot.  Also, Ryan invites Ashley to discuss Taylor Swift's "would've could've should've," the song that best represents Sidney's Scream (1996) and Scream 3 character arc. Join us on Friday for Part II and instant reactions to new marketing materials for SCREAM 7. Follow us @ScreamWithRCS at Instagram, X, and Facebook! Subscribe on Patreon.com/screamwithrcs Taylor Swift Song of the Day: "would've could've should've" (midnights)

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities.Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't)SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I break down why television marketing is overpriced in 2026 and why brands that are overcommitted to TV are losing market share. We talk about collectibles as a marketing strategy, why most businesses are underinvesting in social media, and the massive advantage of social media ads over traditional TV. I also dive into the opportunity in live streaming, the rise of the interest media era, which platforms have underpriced attention right now, and why hiring is guessing while firing is knowing. If you care about attention, growth, and allocating your marketing dollars the right way, this episode is a must.

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities. Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't) SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more. LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Grab the free Teacher Biz Starter Guide at teacherbiz.com/startFeeling like your sales or emails have gone a little stale? In this episode, Heather talks about the experiments she's running this season to breathe new life into her business. She's ditching the copy-and-paste sales strategies, and questioning everything from why her emails land in the promotions tab to whether hitting “duplicate” is secretly tanking deliverability. Inspired by one of her favorite brands, Olive & June, she's trying out a fresh new strategy and inviting you to follow along! This season is all about trying new things, learning as you go, and proving that growth comes from experimenting, reflecting, and refining!Key Takeaways:(02:30) Why Thanksgiving products get less attention and how she's planning her seasonal sale(06:30) Repeating sales year after year; why business emails are landing in promotions(12:40) The Olive & June marketing strategy(14:55) How a “free gift with purchase” can boost value without lowering pricesEpisodes Mentioned:#121: Inside Heather's High-Converting Funnel#126: How to Plan the Rest of 2025 and Finish the Year StrongConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

In this episode my guest is Jesse Pederson, Chief Technology Officer of Luxury Presence. Jesse shares how AI is transforming real estate marketing with AI agents that act like digital employees. From blog writing and SEO to lead nurturing and ad campaigns, these AI teammates are already handling thousands of tasks for agents. Learn how they're trained, what's coming next, and why adopting them now creates a serious competitive edge. Podcast Mentioned:  AI Daily Brief: https://podcasts.apple.com/us/podcast/the-ai-daily-brief-formerly-the-ai-breakdown/id1680633614  Guest: Jesse Pederson Linkedin - https://www.linkedin.com/in/jessepedersen/   Host: Rajeev Sajja Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube Resources:  Agent to AIgent book on Amazon - https://a.co/d/0YxMd2Y Real Estate AI Flash Podcast Site AI Playbook Join the Instagram Real Estate AI Insiders Channel Join the Real Estate AI Academy waitlist Subscribe to the Real Estate AI Flash Newsletter  

Steve, McNew, Kathy, Justine & Matt W. discuss what Wild Turkey is doing with their latest marketing campaign.   TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

We are thrilled to welcome Lexie Watts to the Fi Plan Partners team as our new Marketing Manager. In this episode of Team Strategies, she sits down with our President and CEO, Greg Powell, and our COO, Felicia Ludlum, to discuss her passion for using marketing to elevate the client experience and her vision amplifying […] The post Introducing our New Marketing Manager first appeared on Fi Plan Partners.

Text us for a shout out! Amberly Bucci, one of Florida's Award Winning DIgital Marketing entrepreneurs is sharing her marketing secrets to business of all sizes in a series of "You Don't Want to Miss These!" conferences during October 2025.Bucci joins your Florida Business Forum Podcast host Sam Yates to discuss the nuances and new twists of the digital marketing age in this special episode.Learn more about the Digital Marketing Conferences and sign up today while space is still available. http://www.thedigitalmarketingconference.com/ Support the showNUMBER ONE AGAIN! The Florida Business Forum Podcast is now Florida's Number One Business Forum Podcast for the second year in a row based on an independent 2025 survey of more than 400 Florida businesses and not-for-profit organizations. Produced by Yates & Associates, Public Relations & Marketing, and hosted by Emmy Award winning reporter and television anchor Sam Yates, The Florida Business Forum Podcast is your source for detailed Florida business and not-for-profit news. If you or your business or not-for-profit organization would like to share your news with our Florida, national, and international audience please contact Sam Yates, Sam@YatesPRO.com. The Florida Business Forum Podcast is the only business forum of its kind dedicated to Florida news, business, and not-for-profit organizations. Program Sponsorships are available.The Florida Business Forum Podcast is affiliated with America's Pod National News Network @PodNationalNewsNetwork-USA. The Florida Business Forum Podcast is heard throughout Florida, the United States, and 32 countries and territories. And connected to the Allegiant Alliance for America Super PAC. https://www.allegiantallianceforamerica.com Direct Inquiries to Sam Yates, Sam@Yatespro.com. Or via text to 7725285185.

Today's Final Bell features Sam Hudson from Cornbelt Marketing to talk about highs approaching July levels, NOPA crush significant, farmer position vs commercials and end users, actual yields so far, and starting the new marketing year.

This week on Four The Record: Tim and Joe discuss the biggest news story in the world....Travis and Taylor engaged! Plus!! Tim also asks Joe about the expulsion of the Iranian ambassador after some shocking allegations surfaced against Iran. LINKS Follow Tim Blackwell on Instagram Follow Joe Hildebrand on Instagram Read Joe's column in The Daily Telegraph Listen to The Real Story With Joe Hildebrand See omnystudio.com/listener for privacy information.

Ep. 355 Is the era of "who publishes the most content wins" over? Kipp, Kieran, and Alex Lieberman, co-founder of Morning Brew, dive into why marketers need to shift from churning out content to building a resonant brand identity that stands out in a crowded landscape. Learn more on why taste and speed—not just algorithms—will define marketing winners, the four moats shaping both software and content businesses, and how network effects and data are giving companies an unbeatable edge. Mentions Alex Lieberman https://www.linkedin.com/in/alex-lieberman Morning Brew https://www.morningbrew.com/ Zapier https://zapier.com/ OpenAI https://openai.com/ Claude https://claude.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Many businesses and business functions are grappling with the question of the role of AI in future value creation, none more so than marketing agencies and the marketing function in business. Bryan Phelps is CEO of the marketing agency Big Leap, actively navigating this challenge every day. Bryan shares how his team developed a clear AI policy to guide innovation—and why humans must remain at the center of creativity, decision-making, and brand expression.This episode is a practical and forward-thinking look at how businesses can build trust, scale responsibly, and stay human in the age of algorithms.Key insights include:Why your AI strategy should start with a policy—and how to align teams with clear principles.How to preserve brand essence and emotional connection while integrating AI into marketing.Why trust and empathy are the new growth engines—and how to lead with values, not just data.If you're building a brand in the age of AI, this conversation will help you navigate the future with clarity, integrity, and confidence.Resources:➡️ Learn What They Didn't Teach You In Business School: The Value Creators Online Business CourseLearn more about Big LeapConnect with Bryan Phelps on LinkedInBryan's NewsletterConnect with Hunter Hastings on LinkedInSubscribe to The Value Creators on Substack

What is the key to accelerating marketing growth and success? How can you tap into your audience's influential subconscious mind with your marketing, rather than trying to convince their instinctive, skeptical mind? Which new rules of marketing should you start using this year? The post Old VS New Marketing: What to Ditch & Keep with Leslie Zane | POP 1234 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape. Takeaways Austin Scott has a rich background in ad tech, having worked with major companies like X plus one, TubeMogul, and Microsoft. She emphasizes the importance of adaptability and determination in the entrepreneurial journey. The ad tech ecosystem faces challenges such as data control and the need for flexible solutions. Bedrock Platform aims to empower media buyers with innovative tools and a customizable approach. The conversation highlights the evolving nature of CTV and its impact on advertising strategies. Austin believes that the marketing funnel has changed and needs to be redefined for modern advertising. She discusses the significance of collaboration and understanding buyer needs in ad tech. The importance of cross-channel measurement and attribution is emphasized in the conversation. Austin shares insights on the cultural differences in business practices between the US and Europe. The episode concludes with a focus on the future of programmatic advertising and the need for sustainable models. Chapters 00:00 Introduction to Austin Scott and Bedrock Platform 02:11 Austin's Career Journey in Ad Tech 11:33 Transitioning to Xander and Cultural Insights 14:45 Challenges in the Ad Tech Ecosystem 20:23 The Future of CTV and Programmatic Advertising 27:05 Redefining the Marketing Funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop Chasing Every New Marketing TrendYou've seen it happen. A new social platform launches, a competitor raves about some shiny marketing tool, or your inbox floods with breathless pitches about "the next big thing" in legal marketing. That familiar panic sets in – are we falling behind? Should we be doing this too?Ready to build marketing that compounds rather than constantly starting over? Stop spreading yourself thin trying to look cutting-edge, and instead master the fundamentals that actually generate clients. Because in legal marketing, the firms that win aren't those who tried everything – they're the ones who mastered what matters.Resources:Cut PPC Costs Instantly (Free E-Book)Premium PodcastFor more, visit rosenadvertising.comSend us a textSupport the show

What if everything you've been told about marketing is outdated? In this short solo episode, Olivia breaks down a powerful new metric that's changing how studio owners think about enrollment: time on trust. Instead of chasing likes and followers, what if you focused on creating 47 minutes of bingeable, emotional content? You'll learn: - Why polished, perfect content isn't converting - How to build “content series” that hook your audience - The 3 big marketing mistakes studio owners are still making - Simple strategies to turn your feed into a binge-worthy experience This episode is your permission to stop performing for the algorithm and start creating content that connects. If you're ready to rewire your studio's marketing approach and boost enrollment faster, hit play.

Buckle up.. In this week's episode we talk - Old marketing = posting, ads, discounts- New marketing = unforgettable client experience that does the talking for youI- n 2025, your reputation is your marketingKey Points: VALUE x VALUE✔️ The Experience Starts Before They Sit in Your ChairBooking process, confirmation, vibe check—all part of your brand✔️ Word of Mouth is Now Experience-DrivenClients don't just share results—they share how they FELTIf the energy is off, they ghost—even with great hair✔️ Retention IS Your MarketingLoyal clients = walking, talking adsThe best “marketing strategy” is keeping clients obsessed with their experienceSo Tune in and take some notes!

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Segment 1: Jason Turner, Chief Investment Strategist for Wintrust Wealth Management, joins John to talk about the fairly benign inflation numbers released this week, corporate earnings continuing to be healthy, and if he believes it’s time to lower interest rates. Segment 2: Bree Fowler, Senior Writer, CNET, joins John Williams to talk about Tesla “tentatively” set to begin […]

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Trevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

The loyal customer is more valuable today than at any point in the history of craft beer. Let's take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!I accidentally graduated from UCSD while studying lacrosse and frequenting O'Brien's Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!Stay up to date with CBP: http://update.craftbeerprofessionals.org

We're back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101's newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency's exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.You'll hear about:- Jo and Ian's brilliant journeys from life coaching and fan-zines to content and digital leadership- The shift from tactical delivery to brand-first, strategy-led marketing- Why PR is back in the spotlight - and how to do it right- Emotional Selling Points (OESPs) and how they elevate your content- How AI is transforming creativity (and how we're using it daily)Whether you're a long-time listener or just joining us, this is the perfect behind-the-scenes look at what's next for Marketing 101. Let's grow together.Alex Ryan - Marketing Consultant: alexryanuk.comFor the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

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In this episode, I'm giving you a step-by-step blueprint to onboard your new marketing hire the right way, avoid costly pitfalls, and ensure their efforts drive measurable results. If you want your marketing team to hit the ground running and fuel your company's growth, you won't want to miss this. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics.Chapters:00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen00:00:17 - The Episode That Changed How Marketers Measure Success00:00:55 - The Truth About ROAS: Why It's Holding Your Business Back00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing00:03:47 - From Google Ads Expert to Growth Strategist: John Moran's Evolution00:05:21 - The Fatal Flaw of Single-Channel Agencies00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time00:14:02 - How Marketing Measurement Has Been Broken for Years00:16:54 - The New Marketing Strategy That Actually Scales Businesses00:25:20 - The Secret to Aligning Teams for Maximum Growth00:27:13 - Why Most Agencies Won't Survive the Next Marketing Shift00:28:02 - The Role Agencies Should Play in Growing Your Business00:29:41 - The Future of Marketing Metrics: What You Need to Track Now00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today00:43:45 - Final Takeaways and What's Coming NextLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13

Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You'll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 

In this episode, your host Doug Utberg speaks with Simon Severino about building communities is the new method for sustainably marketing businesses. Simon helps client businesses to turbo charge their results, creating a backlog of customers, pricing power, faster sales cycles and lifetime customers. If you want to know more about Simon, click below: https://www.strategysprints.com/ If you're a business leader who is value-focused and puts your people first, please apply to be a guest on the show HERE. https://peoplefirstleaders.net/guest This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.us

Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum's future. In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation's marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana. Plus, Vivek shares his thoughts on Ethereum's value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3. Show highlights: 2:50 Why Vivek thinks that it's an opportune time to launch Etherealize 7:32 How the project has been in the works for longer than people might think 13:28 How Etherealize secured funding from Vitalik Buterin and the Ethereum Foundation 15:11 Why Vivek says they got “lucky” with the timing of the announcement 19:03 How Vivek plans to drive the narrative of ETH as an asset 22:17 Why he believes corporations will launch their own L2s on Ethereum 29:13 How he pitches Ethereum to TradFi 31:42 Why Vivek believes Ethereum is better suited for Wall Street than Solana  34:08 What he has to say about L2s being centralized 38:24 News Recap Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com Thank you to our sponsors! Quai Network Polkadot Guest Vivek Raman, founder and CEO of Etherealize  Links Etheralize's announcement Unchained:  Lido Founder Says No ‘Second Foundation' Exists Yet 2024 Was Solana's Best Year Yet. Can It Sustain the Momentum in 2025? 2025 Will Be a Year of Crypto Competition. Can ETH Make a Comeback? Ethereum Foundation to Fund New DeFi MultiSig Wallet With 50,000 ETH The Block: Vitalik Buterin details 'large changes' to Ethereum Foundation leadership amid calls for new leadership  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.