Podcasts about new marketing

Buckle up.. In this week's episode we talk - Old marketing = posting, ads, discounts- New marketing = unforgettable client experience that does the talking for youI- n 2025, your reputation is your marketingKey Points: VALUE x VALUE✔️ The Experience Starts Before They Sit in Your ChairBooking process, confirmation, vibe check—all part of your brand✔️ Word of Mouth is Now Experience-DrivenClients don't just share results—they share how they FELTIf the energy is off, they ghost—even with great hair✔️ Retention IS Your MarketingLoyal clients = walking, talking adsThe best “marketing strategy” is keeping clients obsessed with their experienceSo Tune in and take some notes!

#tipsyfriday #tagalog #stories #podcast #tips #mba #mastersdegree Sa episode na ito ng Tipsy Friday Podcast, makakasama natin si Nel Castillo, isang working dad, public servant, at MBA graduate ng 2024. Kwento niya kung paano niya pinagsabay ang trabaho, pamilya, at pag-aaral bilang former OFW — at kung worth it ba talaga ang mag-Master's in Business Administration.Pinag-usapan namin dito ang mga sumusunod:✔️ Bakit niya piniling mag-MBA✔️ Paano niya napili ang school✔️ Mga sakripisyo at challenges✔️ Tips para sa mga gustong mag-MBA✔️ At ang mga plano niya matapos grumadweyt.

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Matt Doocey and Duncan Webb joined John MacDonald in studio for Politics Friday. They discussed Helen Clark's recent comments around New Zealand's relationship with the United States – do they agree? On the topic of privacy versus safety, when it comes to mental illness, is keeping people safe a higher priority than keeping someone's health private? And Tourism New Zealand's new 100% Pure marketing campaign has been launched, and Duncan Webb is not a fan. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Segment 1: Jason Turner, Chief Investment Strategist for Wintrust Wealth Management, joins John to talk about the fairly benign inflation numbers released this week, corporate earnings continuing to be healthy, and if he believes it’s time to lower interest rates. Segment 2: Bree Fowler, Senior Writer, CNET, joins John Williams to talk about Tesla “tentatively” set to begin […]

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Trevor Crump and Mark Goldheart dive into the impending AI content revolution and its impact on brand differentiation. They explore how the flood of AI-generated content will force brands to stand out through real-life experiences and authentic connections. The duo discusses examples like Taylor Swift's concerts and Joe Rogan's podcasts, highlighting the importance of creating unique, memorable moments in an increasingly digital world.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and updates.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

The loyal customer is more valuable today than at any point in the history of craft beer. Let's take a look at how to turn your casual guests into raving fans. Strap on your SCUBA gear and get ready for a deep dive into the data and taproom execution of 3 highly successful modern loyalty and membership programs. These programs go beyond the 20oz pour to bring in recurring revenue and put more buts on barstools!I accidentally graduated from UCSD while studying lacrosse and frequenting O'Brien's Pub. After a brief attempt to justify the cost of my engineering degree by designing pool cleaners (true story) I quit and started programming instead, first websites and then mobile applications. Since then, I have started a few small businesses with friends to bring best-in-class mobile tech to small businesses in other industries. After growing up in San Diego during the craft boom, I jumped at the chance to start TapWyse and serve this incredible industry. I now live in Carlsbad with my wife Laurel and two boys; Roscoe 9 and Mason 7. When not working you will find me shuttling them between basketball, golf, music, and skateboarding. Cheers!Stay up to date with CBP: http://update.craftbeerprofessionals.org

We're back - and with a bold new chapter to share! In this milestone episode, host Alex Ryan returns with two special guests: Marketing 101's newly-formed senior leadership team, Jo Renshaw and Ian Trevett. Together, they unpack the agency's exciting reboot, exploring how a fresh blend of creativity, strategy, and content magic is taking client results to the next level.You'll hear about:- Jo and Ian's brilliant journeys from life coaching and fan-zines to content and digital leadership- The shift from tactical delivery to brand-first, strategy-led marketing- Why PR is back in the spotlight - and how to do it right- Emotional Selling Points (OESPs) and how they elevate your content- How AI is transforming creativity (and how we're using it daily)Whether you're a long-time listener or just joining us, this is the perfect behind-the-scenes look at what's next for Marketing 101. Let's grow together.Alex Ryan - Marketing Consultant: alexryanuk.comFor the Marketing 101 blog: http://101blog.co.uk/Marketing 101 Agency: marketing-101.co.ukLinktree (social media etc.): https://linktr.ee/marketing.101

On this Ropes & Gray podcast, Alyssa Horton and Colleen Meyer, both counsel in the private funds regulatory group, explore the recent SEC staff guidance on the Marketing Rule. They discuss the new FAQs issued on March 19, 2025, which address the presentation of investment-level returns and investment characteristics. Colleen and Alyssa provide a comprehensive overview of the history behind these FAQs, the operational challenges faced by advisers, and the significant changes brought by the new guidance. Listen in to gain valuable insights on how to effectively implement these updates in your marketing materials and ensure compliance with the Marketing Rule.

You've been told to post more. Stay consistent. Be everywhere. But what if the problem isn't your volume — it's your message? In this episode of Make It Bankable, I'm breaking down why mass marketing is out, what's replacing it, and the single sentence every business needs to sell faster and connect deeper: your transformation statement. We'll talk about: Why clarity outperforms consistency What precision marketing actually means The sentence most business owners never write (and desperately need) Real examples of lines that land — and lines that don't How to write your own transformation statement in under 20 minutes If your content is falling flat — even though you're showing up — this one's for you.

Airbnb faces hurdles in reaching its $1 billion experiences business target, as the tours and activities sector grows slowly and customers typically book experiences separately from accommodations. Fairmont Hotels & Resorts launched its first global brand campaign since 2021, emphasizing personalized moments with bookable experiences and a new ad campaign titled “Make Special Happen.” Meanwhile, AirAsia Move plans to drop the “AirAsia” name within two years to establish itself as an independent travel platform for Southeast Asia. 5 Challenges for Airbnb Experiences Fairmont Launches First Brand Campaign in 4 Years AirAsia Move to Fully Rebrand as 'Move' Within 2 Years: CEO Nadia Omer Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

What if data wasn't just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed.  With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create content that truly connects. You'll hear how brands are using AI to understand their audiences on a deeper level, make real-time campaign decisions, and even rethink what “good content” really means.  Grab your headphones—this one's packed with insight and inspiration you don't want to miss. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Boobesh Ramadurai: Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success. At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations. He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.Highlights:"We don't train humans anymore. We train AI to work for humans.""Define your company by the person you serve, not the product you sell.""AI is changing at the rate at which the internet changed.""If you can't buy it twice, you can't afford it."Timestamps:00:00 Introduction03:33 Professionalizing Internet Marketing07:42 Challenges with Certifications11:45 Exploring Software Development16:26 Redefining the Target Audience22:04 Licensing Intellectual Property25:37 Returning to Community and Training27:34 The Impact of AI on Marketing31:12 Key Business Transformation TakeawaysCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

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In this episode, I'm giving you a step-by-step blueprint to onboard your new marketing hire the right way, avoid costly pitfalls, and ensure their efforts drive measurable results. If you want your marketing team to hit the ground running and fuel your company's growth, you won't want to miss this. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Send us a textAre you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call.Today, I'm breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the practical, no-fluff fixes to actually turn things around. Spoiler alert: this is not about working harder; it's about getting smarter.We'll chat about:✨ Why hustling for every single sale is a red flag 

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing.Key segments of this podcast and where you can tune in to go direct: [07:30]  “Every person is a micro-Influencer”[09:04]  The Role of AI in Authentic Content[17:41]  Leveraging Authentic Content for BrandsRate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to transform the rest of the marketing industry? Jaywing's Danni Smith and UsTwo's Maz Karimian tell us. Hosted on Acast. See acast.com/privacy for more information.

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discuss the metrics that actually drive growth, including Media Efficiency Ratio (MER) and New Customer Acquisition Cost (NCAC). Learn how to shift your marketing strategy to prioritize long-term scalability and profitability, rather than short-term vanity metrics.Chapters:00:00:00 - Welcome to Perpetual Traffic: Why This Episode is a Must-Listen00:00:17 - The Episode That Changed How Marketers Measure Success00:00:55 - The Truth About ROAS: Why It's Holding Your Business Back00:02:00 - John Moran Joins Tier 11: A Game-Changer for Performance Marketing00:03:47 - From Google Ads Expert to Growth Strategist: John Moran's Evolution00:05:21 - The Fatal Flaw of Single-Channel Agencies00:06:57 - Why a Client-Centric Approach Beats Platform Metrics Every Time00:14:02 - How Marketing Measurement Has Been Broken for Years00:16:54 - The New Marketing Strategy That Actually Scales Businesses00:25:20 - The Secret to Aligning Teams for Maximum Growth00:27:13 - Why Most Agencies Won't Survive the Next Marketing Shift00:28:02 - The Role Agencies Should Play in Growing Your Business00:29:41 - The Future of Marketing Metrics: What You Need to Track Now00:33:13 - Real-World Case Studies: How to Fix Your Marketing Measurement Today00:43:45 - Final Takeaways and What's Coming NextLINKS AND RESOURCES:Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AppSumo - 13% off with code traffic13

Need tips for talking climate change with your Trump-supporting uncle? Tiff and Kat chat about climate polarization  — and how we need to rebrand these initiatives to reach across the political aisle. The two hosts use their marketing experience in this sustainability podcast to figure out exactly how we can get more people to fight for change.Sourceshttps://www.theclimatechangereview.com/post/the-polarization-of-climate-change https://www.nbcnews.com/news/us-news/farmers-federal-funding-freeze-trump-administration-scramble-respond-rcna191544https://civileats.com/2025/02/11/trumps-funding-freeze-creates-chaos-and-financial-distress-for-farmers/ https://www.bupipedream.com/news/state-agriculture-program-experiences-funding-cuts/162769/ https://www.climate.gov/news-features/climate-qa/does-it-matter-how-much-united-states-reduces-its-carbon-dioxide-emissions https://www.pewresearch.org/short-reads/2023/08/09/what-the-data-says-about-americans-views-of-climate-change/ https://www.pewresearch.org/science/2016/10/04/the-politics-of-climate/ https://thephiladelphiacitizen.org/pas-secret-weapon-to-fight-climate-change/ https://www.sierraclub.org/sierra/john-curtis-utah-republican-wants-make-climate-change-bipartisan-issuePatreon: patreon.com/greeningupmyactInstagram: @greeningupmyactFacebook: Greening Up My ActEmail us with questions: greeningupmyact@gmail.comYouTube: Greening Up My Act

Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You'll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions.  Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms. Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break Topics discussed in this episode:  Why privacy changes demolished marketing performance. How iOS updates doubled customer acquisition costs. What predictive AI does to restore ad targeting. How first-party data powers smarter marketing. Why old attribution models stopped working. How DTC brands are improving ROAS and reducing CACWhat makes the 'movable middle' crucial for growth. How brands achieve 32% better media efficiency. Why AI combinations amplify marketing results. How to implement new tech in under 10 minutes. Links & Resources Website: https://www.getangler.ai/ Shopify App Store: https://apps.shopify.com/angler-ai-app LinkedIn: https://www.linkedin.com/company/angler-ai YouTube: https://www.youtube.com/@GetAnglerAIGet access to more free resources by visiting the show notes athttps://tinyurl.com/29apttdz MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

This week on The Kula Ring, Tara Vincar, Marketing Director at Alpha Controls, shares her journey of transforming the company's marketing approach from the ground up. She discusses how she navigated the steep learning curve of the instrumentation industry, built a small but mighty marketing team, and gained executive buy-in for long-term strategy. Tara also reveals the early wins that fuelled momentum, the challenge of maintaining growth after the "newbie gains" phase, and how she strengthened collaboration between marketing and sales.

In this episode, your host Doug Utberg speaks with Simon Severino about building communities is the new method for sustainably marketing businesses. Simon helps client businesses to turbo charge their results, creating a backlog of customers, pricing power, faster sales cycles and lifetime customers. If you want to know more about Simon, click below: https://www.strategysprints.com/ If you're a business leader who is value-focused and puts your people first, please apply to be a guest on the show HERE. https://peoplefirstleaders.net/guest This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.us

New Marketing Tactics For 2025  ✅ Please like, subscribe, and share! ✅   Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes elated to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered. ✔️ Tune in now and watch the full video podcast at www.privatelenderspodcast.com ✔️If you enjoyed this podcast we would appreciate a positive review... https://podcasts.apple.com/us/podcast/private-lenders-podcast/id1476153070 ✔️Make sure to check out the #1 Online Community For New and Experienced Private and Hard Money Lenders.. Create your account at www.hardmoneymastermind.com   FOLLOW US ON SOCIAL Get updates or reach out to Get updates on our Social Media Profiles! ✅ Instagram: https://www.instagram.com/hardmoneymastermind/ ✅ Tiktok: https://www.tiktok.com/@hardmoneymastermind        

Are you a burnt-out professional in Auckland, a Wellingtonian tired of spending half your salary on rent, or maybe sick of the crowds in Queenstown? According to a new marketing campaign run by Enterprise Dunedin the answer is simple: just move to the Edinburgh of the South. While they cause a bit of a stir and get people talking, do these city marketing campaigns actually work? Mark Leishman is joined by Professor of Marketing at the University of Canterbury Ekant Veer.

Dr. Robert Smith joins Tod to discus his recent research on how enjoyment in the production process impacts buyers and sellers. The study reveals that buyers perceive higher quality and are willing to pay more when they know a product was made with passion. Interestingly, sellers tend to charge less for products they enjoy creating, possibly because they require less compensation for enjoyable tasks..

Ready to dive into the world of crowdfunding with a twist? In Episode 216 of Crowdfunding Nerds, Sean and Andrew, unravel the mysteries of Gamefound's new advertising platform, AdFound. Could this be the game-changer creators have been waiting for, or is it just another player in the crowdfunding arena?  We dissect AdFound's competitive edge—offering a mere 5% fee on conversions compared to BackerKit's 15%—but is cheaper always better? We also tackle the crucial question of data ownership and the potential pitfalls of relying too heavily on centralized systems like Gamefound. Join us as we compare Gamefound's claims of being the top dog in board game crowdfunding against Kickstarter, and explore the real stories of creators like Dwarven Forge and The Dice Tower. Can smaller creators thrive on Gamefound, or do they risk losing their magic touch? Tune in to find out and discover why maintaining your own marketing infrastructure is more vital than ever!    Links to check out: AdFound Update - https://gamefound.com/en/blog/post/adfound-marketing-revolution Dice Tower 2024 Results - https://www.kicktraq.com/projects/tomvasel/support-the-dice-tower-2024/#chart-daily Dice Tower 2025 - https://gamefound.com/en/projects/dice-tower/the-dice-tower-gamefound-2025 Dwarven Forge Gamefound - https://gamefound.com/en/creators/dwarven-forge Dwarven Forge Kickstarter - https://www.kickstarter.com/profile/dwarvenforge/created Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.   Stay Nerdy!

Ethereum has had a tough year, losing ground to Solana in price performance, developer activity and as the home to the latest crypto trends. Yet, Vivek Raman, founder and CEO of Etherealize, is doubling down on Ethereum's future. In this episode, Vivek explains how Etherealize, a “marketing arm for the ETH ecosystem,” was in the works long before the current criticisms of the Ethereum Foundation's marketing, and how it got funding from Ethereum creator Vitalik Buterin and the foundation. He discusses why he believes layer 2 solutions make Ethereum a better fit for Wall Street than Solana. Plus, Vivek shares his thoughts on Ethereum's value accrual, the state of its ecosystem, and how Etherealize plans to bridge the gap between Wall Street and Web3. Show highlights: 2:50 Why Vivek thinks that it's an opportune time to launch Etherealize 7:32 How the project has been in the works for longer than people might think 13:28 How Etherealize secured funding from Vitalik Buterin and the Ethereum Foundation 15:11 Why Vivek says they got “lucky” with the timing of the announcement 19:03 How Vivek plans to drive the narrative of ETH as an asset 22:17 Why he believes corporations will launch their own L2s on Ethereum 29:13 How he pitches Ethereum to TradFi 31:42 Why Vivek believes Ethereum is better suited for Wall Street than Solana  34:08 What he has to say about L2s being centralized 38:24 News Recap Visit our website for breaking news, analysis, op-eds, articles to learn about crypto, and much more: unchainedcrypto.com Thank you to our sponsors! Quai Network Polkadot Guest Vivek Raman, founder and CEO of Etherealize  Links Etheralize's announcement Unchained:  Lido Founder Says No ‘Second Foundation' Exists Yet 2024 Was Solana's Best Year Yet. Can It Sustain the Momentum in 2025? 2025 Will Be a Year of Crypto Competition. Can ETH Make a Comeback? Ethereum Foundation to Fund New DeFi MultiSig Wallet With 50,000 ETH The Block: Vitalik Buterin details 'large changes' to Ethereum Foundation leadership amid calls for new leadership  Learn more about your ad choices. Visit megaphone.fm/adchoices

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success. On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you're struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss. How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations? This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering. My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs. Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table. Links Mentioned: autonomyagency.com

Looking for some fun, unique and easy ways to market your voice over business while playing off the theme of New Year's? In this episode I share several creative and practical marketing strategies you can lean into to stay top-of-mind with your clients and prospects. For even more New Year's marketing ideas ideas visit https://www.vopreneur.com/newyearsguide for a free guide. CONNECT WITH MARC SCOTT Marc Scott Website - https://marcscottvoiceover.com Marc Scott on Instagram - https://instagram.com/marcscott Marc Scott on Facebook - https://facebook.com/marcscottvoiceover Marc Scott on YouTube - https://youtube.com/@marcscottvo Marc Scott on LinkedIn - https://linkedin.com/in/marcscottvoiceover RESOURCES FOR VOICE ACTORS * Voice Over Marketing Playbook Visit https://voiceovermarketingplaybook.com * The VOpreneur Guide to Testimonials Visit https://vopreneur.com/testimonials * Get an instant $25 credit when you sign up for VoiceZam Visit https://voicezam.com/marcscott * For voice over services: Visit https://marcscottvoiceover.com * Want VOpreneur Swag? Visit https://teespring.com/stores/vopreneur * Join the VOpreneur Facebook Group Visit https://facebook.com/groups/vopreneur EVERYDAY VOPRENEURS IN THIS EPISODE * Thanks to "Uncle Roy" for production assistance! Visit https://antlandproductions.com * Thanks to Christy Harst for VO contributions! Visit https://christyharst.com * Thanks to Krysta Wallrauch for VO contributions! Visit https://krystawallrauch.com If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. Book Your Consult KEY TAKEAWAYS It's not too late to send a New Year's email. Sending a New Year's message can help reconnect with clients. Offering planning calls can engage both clients and prospects. Raising rates can be communicated with goodwill by offering lower rates for early bookings. Refreshing testimonials can enhance your marketing efforts. Creating a 'Best Of' campaign can showcase your past work. Social media posts should be tailored for each platform. Pitching fresh starts can inspire clients to update their projects. Providing value in marketing campaigns strengthens client relationships.

With the new year, we are able to start a new slate. The common theme with Grain Marketing is we all can be guilty of looking back and not pulling the trigger as some opportunities. Grain marketing can be hard, when to pull the trigger, what price, what contract, how much? All these factors can cause a big emotional toll on some. Part of my hope is to help take these things off your shoulder. Forward contracting can be a huge help in being able to lock in some profit. If we know a break-even, locking in the price can help ensure you are able to make money.

2024 was the year social ads made a serious comeback, and the focus on social selling will continue into 2025. In this episode, Jon and Ryan discuss how YouTube is poised to impact the marketing stack in 2025.Check out the full episode to learn:Why YouTube's roster of influencers and the YouTube Shopping program are attracting media spend.The four unique ways YouTube can track attribution.How brands should get started with YouTube in 2025.If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:(4:07) Demand Generation Insights(5:05) Importance of Pipeline Funnels(8:17) State of B2B Demand Generation(9:43) The Role of Segmentation(11:07) Accountability in Marketing(14:20) Industries Served by Redwood Software(15:51) Automation Maturity Assessment(18:14) Impactful Automation Projects(20:22) Cloud Transformation Initiatives(21:31) Financial Close Process Improvements(22:06) Democratization of Automation(24:37) AI Integration in Automation(26:20)Future of Automation and AI(29:07) Team Dynamics and Leadership(33:36) Building High-Performing Teams(38:28) Sales and Marketing Alignment(40:51) Accountability Between CMO and CRO(42:38) Final Thoughts and Advice(43:37) Lightning Round Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent Black Friday trends, email marketing tactics, and shares entertainment recommendations. He analyzes sales data, the impact of AI on conversion rates, and surprising findings from email subject line performance. Jay also provides TV and movie suggestions and announces the upcoming Certified Guru email certification program.=================================================================Best Moments:(00:56) Black Friday sales data and AI impact on conversion rates(02:28) Email marketing trends for Black Friday 2023 vs. 2022(04:54) The surprising effectiveness of the word "wicked" in email subject lines(06:17) TV and movie recommendations(07:38) Announcement about the upcoming Certified Guru email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Week of: 11-11-2024 Xbox Gaming News, Releases, and A Fun Fact

No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen. Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist.I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly.Here's a look at what we cover:How vertical videos are improving shopping experiences and making ad performance better.What the new integration with Facebook means for shoppers.How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.Prime Video Ads and what they could mean for your brand (and when to consider running them).Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.Plus more!

Welcome to another episode of Live UNREAL podcast! In this episode, Jeff Glover welcomes two industry icons, Bob and Lauren Lucido to share invaluable insights on mastering both old-school fundamentals and innovative marketing strategies. Bob & Lauren share their secrets on commanding a premium in today's competitive market, building a luxury presence, and the importance of brand consistency. Learn how Bob's relentless work ethic and Lauren's marketing innovation blend to create an unstoppable team that stays client-focused and consistent. The Glover U mission is to impact the lives of millions by helping them live their UNREAL life! We hope you are inspired by the Live Unreal Podcast! Whether you're an established Realtor or new to the real estate game, this podcast is designed to empower you with knowledge and inspiration.

In the first of two episodes covering the IPA Effectiveness Conference, WARC's Anna Hamill speaks to System 1's Andrew Tindall about the magic of creative consistency, Prof. Sophie Scott joins to discuss why humour is so effective, and Billion Dollar Boy's Becky Owen breaks down the next era of creator marketing.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The year has blown by and we have had a lot going on working hard to make TTHA better for you - from future plans, to new ideas, to building out our team, planning HX and new shows, and much more! As we crank back up on the podcast we want to introduce our new marketing manager - Logan Hall on this episode of "The Voice of Texas Hunting"!  Logan comes to us eager with ideas, plenty of energy to accomplish some great things and we couldn't be more excited! We hope you enjoy this introduction to Logan and get to meet her in person at one of our events!TTHA is a known leader in the Texas hunting and outdoor world that is made up of members of all ages.  Our mission is to promote, protect, and preserve Texas' wildlife resources and hunting heritage for our future generations.

Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai's former CMO and now its chief creative officer. But there are critics to this approach.

One way to expand your business and grow revenue is by opening new markets.  While this seems logical, it is not always the right move.  Every business opportunity has pros and cons and opening new markets is no different.In today's episode of the Business Wingmen, Steve Smith & Travis Smith explore the benefits and drawbacks of expanding your business's footprint by opening new markets.

Congratulations, you're the new CMO for a B2B SaaS company! What do you do first?Learn the ins and outs of “making moves” as a new marketing leader: how fast to move and how to tackle all the big and urgent issues you'll face early on. It's vital to avoid pitfalls and maximize your impact in the short term while building for the medium and long term too.Getting hired as marketing leader at a software company – whether fractional or full-time – means you are probably inheriting a strategy already in play… for better or for worse. It can be tempting to make big changes quickly, to capitalize on your momentum when you're new, but it can be dangerous if you don't take precautions and follow the right implementation steps.As a brand new leader in the company, you will learn how to:• Identify which strategy is the right strategy• How to set initial OKRs• Make changes that will be effective both in speed and execution • How to identify underperforming areas and focus on strengths• How to delineate marketing problems from people problems, so the right issues get corrected • The most important marketing metrics to identify firstB2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of KalungiBrian Graf: CEO of KalungiB2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!The best founders, CFOs and COOs in B2B SaaS work at getting the best balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key asset in a hard-charging B2B world.Resources shared in this episode:How to Kick Off Your First Fractional CMO Meeting Why are CMOs fired more than any other executive?How to monitor and measure the success of your SEO strategyTemplate - Marketing ROI Forecast & EstimationT2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.Visit Kalungi.com to learn more about growing your B2B SaaS company.

Senior VP of Business Daniel Folkman breaks down the delivery brand's strategy, recent campaign efforts and where it sees growth

Financial social media influencers—or finfluencers—are growing in popularity as a cheap way to reach a new generation of investors. But using these individuals to promote a firm its products or services comes with risks, as revealed by the results of a recent targeted review of FINRA member firm practices in the space. On this episode, Ira Gluck, senior director of Advertising Regulation, and Melissa Turitz, a director with FINRA Enforcement, dig into the results of the finfluencer target review, the risks and regulatory requirements around this newer form of advertising and share some best practices for firms looking to make use of social media influencer programs. Resources mentioned in this episode:Reg Notice 17-18: Guidance on Social Media and Business CommunicationsFebruary 2023 Finfluencer Sweep UpdateRule 2210 – Communications with the PublicPress release – March Finfluencer Enforcement ActionApril Finfluencer Letter of Acceptance, Waiver and Consent (AWC)Gen Z and Investing: Social Media, Crypto, FOMO and Family (Research Report)Episode 134: A Look at the Attitudes and Behaviors of the Youngest Investors Find us: X / Facebook / LinkedIn / E-mail

This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.

➡️ Come apply to be our new Marketing Assistant at: https://bit.ly/marketingassistantapplication   This is an opportunity to join #TeamStef as a Marketing Assistant. This role is responsible for coordinating, strategizing, and assisting the CEO with the marketing department as a whole.  The Marketing Assistant will contribute to various marketing aspects within the company, including: Sales, Marketing, Promotion Strategy, Brand Management, Partnerships, Affiliates, Pinterest, Publicity, and more.  As a Marketing Assistant, you will also be supervising interns and working alongside contractors throughout the marketing department along with the CEO.