Appy Hour Talk Show

When Nike coined “Just Do It”, little did they know that marketing maven Olivia Smith would make that the slogan of her career. She stops by the Appy Hour to Talk Nerdy about speaking at AGS events and using consistent brand messaging to build user trust.

Guess who Schaack, Schaack again, Laura Schaack, tell a friend…  Laura Schaack stops by to chat about SpeakHer, her experience seeking VC as a woman founder in tech, and why no one can “fire” you from your career.

Her brother stole her birthday, she stole from SpaceX, and her Corgi Mr. Tater stole our hearts! Don't miss gaming subscription model maestro Jenny Pollock on the Appy Hour as she shares all that and more!

Tommy Yannopoulos is a Sales rockstar by day and an actual rockstar by night! He sits down to chat IDFA, Six Fox Whiskey, and KFC only on the Appy Hour.

Pickleball, Pickpockets, and Podcasts oh my! Steve P. Young stops by to share his memorable trip to Paris and that one embarrassing time he met Duane Kuiper. We Talk Nerdy about how you can use ASO to keep your app growing in a post-IDFA world.

Aspiring NBA team owner, Saulo Marti stops by to chat mobile marketing, migrating to Minnesota, and mastering mimicry (say that three times fast). Plus, he'll Talks Nerdy about his optimistic predictions on how IDFA will make app marketers more creative.

If anyone won at making the most out of the shift to remote work, it was definitely Kate Nezhura. Kate shares how she ended up moving to Hawaii during the pandemic, her thoughts on the bottled water conspiracies, and making the most out of career opportunities on this episode of the Appy Hour.

You tuned in for the industry insights but stayed for his unique gardening secret. Lior Barak sits down with us to Talk Nerdy about creating in-app experiences that translate to attractive ads and stun us with his hummus expertise.

What's better than one App Growth Expert? Two, of course! Jackie and Jayne Pimentel are the powerhouse twins taking mobile, and the AGS stage, by storm. They chat about growing up in a family of tech experts and what it's like working in the same industry as your identical twin on this episode of the Appy Hour.

Did someone order a Moscow Mule and two unbelievable stories with Josh Houghton? From "That baby's as high as a kite" to the small plane crash that made the news in Orange County you won't want to miss this episode of the Appy Hour Talk Show! Plus, we Talk Nerdy about adapting growth stacks for performance marketing.

What do you do after visiting the Seven Wonders of the World? Get interviewed at the unofficial Eighth; the Appy Hour! Mike Brooks joins us to chat comedy writing, casual golfing, and AGS Antarctica. We Talk Nerdy about Apple's confusing guidelines on soft-prompts post-IDFA and more!

From film school, to a paparazzi agency, to Head of Product at Disney; Kasha Stewart has had an amazing career journey! She kicks off Season Three of the Appy Hour Talk Show by sharing how she "flies a plane blindfolded" as a Product leader, advocates for BIPOC representation in mobile and entertainment, and survived flubbing her FANG interview. 

Recorded Live at App Growth Summit Los Angeles 2020, Jam City's Senior User Acquisition Specialist, Sabrina Chen, joined the Appy Hour team on the stage for a fun episode. This short, but mighty, episode helps us end 2020 with the memory of what it was like to get together in-person, at the final mobile app conference before the Covid-19 pandemic. Happy Holidays to you, and please stay safe, because we want to see you all (in-person) again ASAP!

Widely considered one of the true geniuses in the mobile industry...just to name one of the industries he does business in...Charles Manning, CEO of Kochava joins Ariel and Louis to discuss a wide range of topics. From the expected Talking Nerdy about the upcoming IDFA deprecation and public speaking advice, to the unexpected personal adventures and endeavors such as the story of how Kochava chose Sandpoint, ID for their location, how it is working in the same company with his wife, living in and traveling all over the world, and of course what time-to-relax beverages does he partake in when needed. Grab your favorite beverage, and sit back and enjoy a wide ranging conversation with one of mobile tech's brightest minds.

A true breath of fresh air and a powerhouse of brilliance, talent, and charisma, Shana Sumers joins Ariel & Louis to discuss how to be authentically and unapologetically yourself, our collective TikTok addictions, and producing her "Bad Queers" podcast. We go get to Talking Nerdy with Shana and discuss Community Management, and how it can help brands!

Overcoming great odds, living out of a car, and a photo finish hiring before the visa runs out...this is the inspiring life story of well-known mobile app industry author Lomit Patel. Many people know of Lomit as the prolific app growth expert, conference speaker, and best-selling author. We dive into Lomit's inspiring backstory and also receive some amazing parental advice along the way as well! Far less silly, but way more inspirational than our typical interview, you'll love listening to, and learning more about, IMVU's Vice President of Growth, Lomit Patel.

Florida Man...and Data Science? Yes! Vishal Korlipara joins Ariel and Louis for a wild ride educating Ariel on the "wonders" of "Florida Man," accidentally being an accomplice to 'gator thieving, NYC tips from an Atlanta guy, and of course.... Data Science? We absolutely guarantee you will never hear any mobile app industry podcast episode like THIS one...and it's debatable if that's a good or bad thing! Check it out for yourself, but first buckle up, because it's going to be a crazy and wild ride on this one!

What happens when you get 4 really good friends together for a podcast episode? A whole lot of fun, giggles, and positive energy! Hang out with us and YouAppi's Nancy Roberts & Ashley Schmitt for a quick shot of attention and a brief escape from your day to hear us talk about Appy Hour drinks, calls vs texts, aliens, emoticons, and how to rethink your outreach strategies during challenging times when we can't network in person.

No other podcast brings you both a whale noise competition, and discussion of different app growth archetypes...but the Appy Hour Talk Show does! We catch up with Thomas Pan about his remarkable keychain collection (yes, you can send him literally any keychain for collection), and his growing Sneaker Head collection. A fun talk show with a splash of talking nerdy...that's The Appy Hour Talk Show podcast!

Continuing our 2nd Season of the Appy Hour Talk Show (and Podcast), is the fun and super smart Julia Martin, MoPub's Senior Programmatic Demand Lead! We chat with the always personable Julia about her favorite wine (this IS the Appy Hour, after all!), living in SoCal, and how our co-Host Ariel sounds very familiar for some reason....Then, we'll Talk Nerdy about the in's and out's of the LATAM Market, especially Brasil! We end off on a fun note, as always, where we put Julia's unique talent of being able to name ANY country's capital city to the test!

Kicking off our 2nd Season of the Appy Hour Talk Show (and Podcast), is the always fun and always thinking Chuck Nguyen, who's the Director of Growth Marketing for Hired! Chuck joins App Growth Summit's Managing Director, Louis Tanguay and NEW Season 2 Co-Host (and Queen of All Content) Ariel Neidermeier to discuss ad creative strategies, slipping on banana peels, and that time Chuck was on an MTV dating show when he was in college. You'll also be introduced in this episode to Ariel's "mugs in the cupboards" OCD complex. Enjoy, and subscribe so you never miss a fun episode!

Our last, but certainly not least, guest of Season 1 of The Appy Hour Talk Show is none other than Matt Sadofsky, Head of Growth & Retention for Equinox; and formerly with Tidal, Tilting Point, and Studio. Matt joins us to recognize the importance of improv classes for almost literally everyone in any profession. We’ll learn about monthly subscriptions to lactose pills, and pass a few dad jokes around the podcast table until we get down and nerdy when we discuss if audio-based contextual ads are really a thing, or if recency bias skews our beliefs. Join us for some info and laughs with Matt!

Andrew Birnbryer, Startup Advisor & Mobile Consultant, brings his energy to the podcast room, and into your ears to espouse the massive sweetness of kisses from grandma as well as his Sneaker Head affinity for fancy and fun podiatric coverings. We’ll also discuss New York Pizza. For our tech talking segment, Andrew Talks Nerdy to us about the massive potential surrounding location-based targeting.

Our next guest for Season 1 of The Appy Hour Talk Show is none other than Siberia Su, who is now the Head of Growth for MobilityWare’s Jump Ramp Games Group, and Founder of the PPE marketplace and donation platform MRACLE2020. Siberia is a huge favorite in the mobile app industry. She’ll share a more personal anecdote about the trials and tribulations of losing a job while on a work visa and having to race to find a new job with the deadline running out. Hear how a large segment of the mobile app industry came to help and how she was able to stay calm, focused and positive through that very stressful time. We continue Season 1 with more of an inspirational twist, and we do find a few fun moments as well. This is an Appy Hour episode, after all.

Alex Merutka, CEO & Founder of Craftsman+ is our third ever guest! In this episode of wide-ranging topics, Alex will explore with us his many instances of accidental self-injury, be it playing volleyball like Ice Man and Maverick (shirts and baby oil optional), swimming with sharks while having a bloody nose, or ignoring friendly advice and sliding down an entire icy staircase. No one was injured in the making of this podcast, thankfully, as we also discussed bartending for celebrities, getting decked out in all-swag attire, and of course, learning all about being a “Dragon Bro.” Alex did talk nerdy with us, too, and his POV was on changing the game of mobile ad creative. How he finds time for all this, we’ll maybe never know.

Adrian Sarasa (Director of UA) and Deniz Varol (UA Manager) from letgo join us in our second episode! Letgo is a marketplace app for second-hand buying and selling. Adrian and Deniz give us a first-hand account of how many tattoos they might have, the joy of dogs in offices, the importance of fitness/yoga/martial arts as a way to balance your mind and your life, and call attention to the essential requirement of doing what we can to progress diversity in tech for greater inclusion and acceptance. For their Talk Nerdy to Me segment, we’ll dip our toes into the Retargeting and Attribution in UA waters.

Adam Hadi is the VP of Marketing for Current, the mobile bank FinTech app. In this show, Adam talks to us about learning languages, looking for homes in NYC, marital longevity, and how to fix the NY Knicks. For our Talk Nerdy to Me segment, we’ll discuss personalized marketing for your customers.Appy Hour Talk Show by App Growth Summit: Season 01 - Episode 01