Podcasts about mopub

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Best podcasts about mopub

Latest podcast episodes about mopub

GameMakers
Applovin vs Unity: How Applovin Destroyed the Competition!

GameMakers

Play Episode Listen Later Apr 8, 2025 75:00


(0:00) Introduction (1:00) Overview of AppLovin vs Unity market situation since 2022(2:10) Discussion of current mobile UA market conditions(6:30) Introduction to AppLovin vs Unity topic(9:00) How AppLovin gained advantage through Max mediation platform(11:10) The data advantage of first-party data in AppLovin's ecosystem(13:20) The lock-in effect of AppLovin's mediation and UA offerings(17:30) The snowball effect of AppLovin's market dominance(19:40) How AppLovin captured MoPub market share(22:20) Unity's execution issues after Iron Source merger(25:00) Cultural conflicts within Unity and algorithm problems(29:00) Discussion of Unity's "Vector" AI initiative(32:40) Unity's disappearing account managers and weak sales culture(35:20) AppLovin's focus on high-value customers and resource allocation(38:20) Increasing margin for AppLovin as market share grows(40:40) Unity's potential comeback strategy with Vector(45:10) The challenge for any network to compete with AppLovin(48:40) The "must use" nature of AppLovin for ad-monetized games(52:00) The risks of having 70-80% of UA budget on AppLovin(54:30) Potential industry alternatives to AppLovin(57:00) Discussion of emerging competitors like Moloco and Integral(1:01:30) The possible path forward for Unity to compete(1:05:40) Predictions for the future of mobile UA in two years(1:10:00) Speculation about AppLovin's TikTok acquisition bid(1:14:20) Wrap-up and conclusionSUBSCRIBE TO GAMEMAKERS:- Newsletter: https://gamemakers.substack.com/

BEYOND BARRIERS
Episode 273: A Journey of Risks, Rewards & Balance with Robin Wheeler, Chief Revenue Officer at Fetch

BEYOND BARRIERS

Play Episode Listen Later Aug 2, 2023 32:21


"Remember, ‘Life is not a dress rehearsal'." This vital fatherly wisdom from Robin Wheeler's childhood resonates in each step of her successful journey. As the Chief Revenue Officer at Fetch, Robin lives by this credo, becoming a risk-taker who skillfully transforms every challenge into an opportunity. She unveils her exceptional journey navigating significant roles at industry powerhouses such as People Magazine, AOL, Twitter, and intricately weaves a narrative of how her success required a move across the country to integrate her career with her personal life. Robin brings to light the critical elements of her success, primarily her daring choice of venturing into the less-traveled path and embracing challenges outside her comfort zone. She identified her super power for connecting with people and influencing through sales. With an unwavering belief in her value, she recomposes our understanding of self-worth: trusting ourselves and knowing the remarkable skills we bring to the table. This episode untangles the bustling knitting of a thriving career and mothering twins. Hear from Robin herself about her effective strategies surrounding work-life integration and the importance she assigns to downtime expectations. Visit gobeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Robin. Highlights: [03:03] Robin's background and path to Twitter [08:51] Adapting & evolving [11:45] Knowing your strengths [14:37] Leveraging your community [19:22] How to make decisions and avoiding analysis paralysis [22:52] Work/life integration [27:37] Lightning round questions Quotes: “People are at the heart of sales.” – Robin Wheeler “You have to trust the value that you're bringing and know that you belong in that role.” – Robin Wheeler “If work/life balance means you have to take a step back, that doesn't mean you're failing, that doesn't mean you're not growing, it just means that's what's right for you at the moment.” – Robin Wheeler Lightning Round Questions: What book has greatly influenced you? - “Mindset: The New Psychology of Success” by Carol Dweck What is your favorite inspiring quote or saying? - "Life is not a dress rehearsal.” And “Mind over matter, anything is achievable.” And “Comparison is the thief of joy.” What is one word or moniker you would use to describe yourself? - Authentic What is one change you've implemented that made your life better? - Getting outside at least once a day. What power song would you want playing as you walk out onto a stage? - "Confident” by Demi Lovato About Robin Wheeler: Robin Wheeler is a strategic and inspirational Global leader with over 20 years of experience leading revenue teams. She has a strong track record of building high performing teams from the ground up and leading existing teams through change and turnarounds. A data driven decision maker, Robin is adept at successfully navigating the challenges of fast paced and constantly evolving industries in order to drive results. Robin currently serves as the Chief Revenue Officer at Fetch, a consumer engagement and rewards platform. In her role she oversees the sales team and partners with the biggest names across consumer packaged goods, retail and restaurants to help them leverage Fetch's unique data and engaged user base to drive measurable results for their businesses. Prior to Fetch, Robin spent 11 years at Twitter where she held various leadership roles throughout that tenure. In addition to overseeing the Consumer Packaged Goods team and the Technology and Telecom team, Robin also launched a new division targeted at mid-market businesses. Robin also spent time as the Global Head of MoPub, Twitter's mobile app monetization platform, overseeing the Supply Team, the Demand Team, Marketing, Analytics and Operations in the US, UK, Japan, Singapore and Dublin. Robin also served as Twitter's Vice President, US Client Solutions, where she oversaw the team that serviced the largest brands all the way through to the Customer Success team who onboarded new small businesses. Prior to Twitter, Robin worked for AOL, Time Inc and US News and World Report and started her career on the agency side at TBWAChiatDay LA where she worked on the Apple business. Robin also sits on the board of Sliide, a mobile technology company, based in the UK. Robin holds a Bachelor of Arts from Villanova University. When Robin isn't working she loves spending time traveling with her family, snowboarding, hiking with her dogs and working out at F45. She resides in the Bay Area in Northern California with her husband and twin teenage daughters. Links: LinkedIn: https://www.linkedin.com/in/robin-partenheimer-wheeler/ Twitter: https://twitter.com/robinw

Digitaal | BNR
Baanbrekende nieuwe chips, een massaclaim tegen Twitter en een smart home-standaard

Digitaal | BNR

Play Episode Listen Later Nov 9, 2022 41:58


Fotonische chips moeten een nieuwe sprong voorwaarts worden als het gaat om de rekenkracht van onze technologie. Nederland wil, o.a. met het Eindhovense bedrijf PhotonDelta, marktleider worden in deze nieuwe sector. Welke technologie profiteert zometeen van de komst van fotonische chips? En waarom investeert Nederland ook publiek geld in bedrijven als PhotonDelta? Dat bespreken we Ewit Roos, CEO van PhotonDelta. Een massaclaim tegen Twitter Miljoenen Nederlanders zijn gedupeerd door een voormalig dochterbedrijf van Twitter. MoPub, zoals dat bedrijf heet, verzamelde via 30.000 -veelal populaire- smartphone apps op illegale wijze grote hoeveelheden data. Dat mag niet, en daarom klaagt Stichting Data Bescherming Nederland Twitter aan, namens miljoenen slachtoffers.  Hoe dat zit vragen we aan Anouk Ruhaak, voorzitter bij Stichting Data Bescherming Nederland. Smarthome heeft eindelijk zijn universele standaard Met de lancering van het Matter-protocol heeft de Smart home-branche eindelijk zijn universele standaard, waar zoveel vraag naar was. Bedrijven als Apple, Google, Amazon en zelfs Ikea werkten samen om één protocol te ontwikkelen. Kan de vlag uit bij klanten en fabrikanten?  Dat bespreken we met Olaf Weijers, smart home-reviewer bij Tweakers.  Meer podcasts over tech? Luister dan naar All in the Game, De Technoloog en de Tech Update.See omnystudio.com/listener for privacy information.

Tech Update | BNR
Nederlandse massaclaim tegen Twitter, Musk overweegt betaalmuur en Nintendo verkoopt minder Switch-consoles

Tech Update | BNR

Play Episode Listen Later Nov 8, 2022 6:19


Een nieuwe stichting legt een massaclaim neer bij Twitter. Miljoenen Nederlanders zijn volgens de Stichting Databescherming Nederland gedupeerd omdat apps als Wordfeud en Buienradar op illegale wijze persoonsgegevens zouden verhandelen. Dat gebeurde via advertentieplatform MoPub, dat tot eind 2021 eigendom was van Twitter. Ook in de Tech Update: Elon Musk speelt met de gedachte om Twitter volledig achter een betaalmuur te laten verdwijnen, meldt Platformer. Ondertussen heeft The Verge een FAQ voor salespersoneel in handen, waarin Twitter beweert dat het aantal gebruikers sinds de overname door Musk nog nooit zo snel groeide. Nintendo heeft het afgelopen kwartaal minder Switch-consoles verkocht dan een jaar geleden en gaat er de komende tijd minder produceren. Door onder meer een tekort aan chips schroeft Nintendo de productie met zo'n tien procent terug. Door softwareverkoop en de zwakke yen zag Nintendo de winst wel stijgen. See omnystudio.com/listener for privacy information.

The Big Story
There's Nothing But Green Pasture For Video Game Ads … For SSPs, Not So Much

The Big Story

Play Episode Listen Later Feb 10, 2022 33:47


Activision-Blizzard, ZeniMax Media, Bungie, Zynga, MoPub, Adjust, Glu Mobile: Each multi-billion acquisition happened in the past year, as creative game developers and the ad tech businesses that monetize their apps come together. Plus: What's new in the SSP market? Google's iron grip on the category is strong as ever, but there's room for growth.

Tech Without Borders by DojoLIVE!
The case for surge pricing for everything

Tech Without Borders by DojoLIVE!

Play Episode Listen Later Jan 28, 2022 32:36


Surge pricing may soon be something that we see for more than just an Uber ride, but what's the real purpose of companies surging prices? And is it always bad for the consumer? View the full video interview here. Alexander Shartsis is currently the Head of Acquisitions of Opendoor. He is the former Co-founder and CEO of PerfectPrice, and prior to this endeavor, he functioned as Head of Business Development and 5th employee at Drawbridge, brought on just after seed funding from Kleiner Perkins and Sequoia Capital. There he grew the company from pre-product and pre-revenue to a $10mm run rate and a $100 million valuation series B in 13 months. He closed both the first 12 advertising clients (e.g., Disney) and first publisher deals including MoPub's first RTB exchange partnership, and helped build a world class business team.

TechCrunch
Daily Crunch 1/4/22

TechCrunch

Play Episode Listen Later Jan 4, 2022 2:38


Apple's value touches the $3T mark; Abstra raises $2.3M for no-code apps; Twitter completes MoPub sale

5 Dakikada Teknoloji Gündemi
263- Apple, 3 trilyon dolarlık piyasa değerine ulaşan ilk şirket oldu, Refik Anadol, Samsung ile NFT iş birliğini duyurdu. -05/01/2022- 5DTG-

5 Dakikada Teknoloji Gündemi

Play Episode Listen Later Jan 4, 2022 2:40


Mail bültenimize abone olmak için tıklayın. Bubble Works Media tanıtım videomuza bu linkten ulaşabilirsin.

TechCrunch
Daily Crunch 1/4/22

TechCrunch

Play Episode Listen Later Jan 4, 2022 2:38


Apple's value touches the $3T mark; Abstra raises $2.3M for no-code apps; Twitter completes MoPub sale

Business of Apps
#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company

Business of Apps

Play Episode Listen Later Dec 20, 2021 23:33


Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple's keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It's remarkable to see the commitment of these people to develop an app that will make a difference in somebody's life. Now, at the same time they develop apps to make a living. What is the state of app monetization today? To answer this question we've invited Linda. Today's Topics Include: The Linda's background spans from being a part of the Yahoo team, moving to MoPub team and ultimately becoming a part of the Twitter team and finally joining Fyber - a Digital Turbine company Fyber if the leading monetization platform helping app businesses grow revenue How app publishers adopting to the Apple's SKAdNetwork The impact of COVID-19 to the app publishers business in 2020 and 2021 What should be the focus of app publishers right now, in the midst of this Holiday season Challenges app publishers are facing right now Android or iOS? iOS What features would Linda miss most? Spotify :-) What's missing from mobile app technology? Widely adapted IoT support, being able to manage multiple sensors at home via a smartphone Links and Resources: Linda Ouyang LinkedIn profile. Fyber website. Quotes from Linda Ouyang: "I grew up in a very entrepreneurial mobile tech-forward household. So the apple didn't fall very far from the tree actually. It's become more and more interconnected but specifically on the publisher side, I think the privacy changes with Apple, while the grilling stuff must be faced together, it's causing some innovation. It's a little bit like Renaissance. I think a lot of what we've seen is coming into fruition this Holiday season." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Business of Apps
#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber – a Digital Turbine company

Business of Apps

Play Episode Listen Later Dec 20, 2021 23:13


Today, there are about 27 million app developers worldwide, it’s a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple's keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It's remarkable to see the commitment of these people to develop an app that will make a difference in somebody's life.  Now, at the same time they develop apps to make a living. What is the state of app monetization today? To answer this question we've invited Linda. Today's Topics Include: The Linda’s background spans from being a part of the Yahoo team, moving to MoPub team and ultimately becoming a part of the Twitter

TD Ameritrade Network
AppLovin (APP) CEO Talks Earnings

TD Ameritrade Network

Play Episode Listen Later Nov 17, 2021 6:19


AppLovin (APP) shares surge to a new all-time high after earnings. Adam Foroughi, Founder and CEO of AppLovin (APP), discusses APP. APP is a mobile application technology company whose earnings were released on November 10th. Foroughi also talks about how APP is to acquire MoPub from Twitter (TWTR). Tune in to find out more.

GameMakers
Philosophy #2: Data Ethics in Gaming ft. Lars Doucet

GameMakers

Play Episode Listen Later Oct 16, 2021 62:11


Today we discuss Data Usage & Ethics in Gaming. It's not just about what are acceptable practices when it comes to market intelligence, there's a bigger picture around data that impacts privacy at the device level with Apple and Google impacting IDFA, and even further with the data by companies that may be in competitive situations to their customers. Note that it was just announced that Applovin has just acquired MoPub for example. Regular Hosts: - Joseph Kim, CEO of LILA Games: https://www.linkedin.com/in/jokim/ - Brett Nowak, CEO of Liquid & Grit: https://www.linkedin.com/in/brett-nowak-8920675/ Guest: - Lars Doucet, President of Level Up Labs. Twitter: @larsiusprime, Blog: https://www.fortressofdoors.com/ Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ --- Send in a voice message: https://anchor.fm/gamemakers/message

App Talk with Upptic
iOS 15 Endless Evolution of App Marketing with Gadi Eliashiv, Yevgeny Peres, & Aykut Karaalioglu

App Talk with Upptic

Play Episode Listen Later Oct 9, 2021 78:25


This week we have a special episode where we partnered with multiple industry expert panelists to discuss the iOS 15 update from all different perspectives in an extremely informative webinar. We dig into the features and restrictions that are coming online and we touch on various topics including the data we are starting to see on the iOS 15 update, the implication of raw postbacks for the SKAdNetwork coming available, and key takeaways on how to adapt in the new iOS 15 ecosystems. Plus, MoPub announces it is being acquired by AppLovin, outage shakes Facebook, and some key points from Facebook whistleblower's testimonies on Capitol Hill.

Mobile Update // モバイルアップデート
#83 Weekly Mobile Update ~Paddleがアプリ内課金の外部カートシステムを発表・TwitterがアドネットワークのMoPubをAppLovinに売却 など3選~

Mobile Update // モバイルアップデート

Play Episode Listen Later Oct 9, 2021 36:13


国内外のモバイルアプリマーケティングの最新トレンド情報を解説する「Mobile Update // モバイルアップデート」略して「#モバアプ」 ハッシュタグ 「#モバアプ」でご意見ご感想もお待ちしてます! ■ トピック ①iOS15の普及スピードは例年の半分近く ②TwitterがアドネットワークのMoPubをAppLovinに売却 ③Paddleがアプリ内課金の外部カートシステムを発表 ■ 参考リンク ①iOS15の普及スピードは例年の半分近く - https://9to5mac.com/2021/10/05/ios-15-adoption-remains-slower-compared-to-ios-14-numbers-last-year/ - https://www.flurry.com/blog/ios-14-5-app-tracking-transparency-idfa-release-adoption-upgrade-apple-users/ ②TwitterがアドネットワークのMoPubをAppLovinに売却 - https://www.cnbc.com/amp/2021/10/06/twitter-sells-its-mopub-mobile-ad-network-to-applovin-for-1point05-billion.html - https://jp.techcrunch.com/2021/02/26/2021-02-25-twitter-plans-to-double-revenue-by-2023-reach-315m-daily-users/ - https://forbesjapan.com/articles/detail/43699 - https://www.businessofapps.com/news/scroll-app-joins-twitter-blue-for-ad-free-reading/ ③Paddleがアプリ内課金の外部カートシステムを発表 - https://www.businessinsider.com/paddle-in-app-payments-service-challenge-apple-epic-ruling-2021-10 - https://9to5mac.com/2021/10/07/dutch-app-store-in-app-purchase/ ■ Speaker 稲田宙人 / Hiroto Inada - Twitter:https://twitter.com/HirotoInada - note:https://note.com/hiroto_inada 伊藤直樹 / Naoki Ito - Twitter:https://twitter.com/n_11o - note:https://note.com/n_110709 柏木美里 / Misato Kashiwagi - https://mobile.twitter.com/KM1sato

Midas Podcast
Piyasa Turu #5 / ABD'nin gündemindeki borç tavanı ve altyapı planı neden önemli?

Midas Podcast

Play Episode Listen Later Oct 7, 2021 10:20


Midas ile Piyasa Turu başlıyor! 7 Ekim Perşembe günü itibarıyla gündemimizde; ABD senatosunun borç tavanını yükseltip yükseltmemesi, Moderna'nın Afrika'da açacağı yeni tesis, Twitter'ın MoPub'ı satması ve Rigetti Computing'in 450 milyon dolarlık SPAC ile halka açılması haberleri var. Ayrıca şu sıralar Squid Game ile gündemde oldukça yer edinen Netflix'in kuruluşundan bugüne kadarki hikayesine bir göz atacağız. Piyasa Turu'nda bahsi geçen haberleri okumak isterseniz, getmidas.com/midasin-kulaklari adresindeki Piyasa Öncesi bültenimize ve diğer haberlerimize göz atabilirsiniz. Twitter: https://twitter.com/getmidas Instagram: https://www.instagram.com/get_midas

5 Dakikada Teknoloji Gündemi
200- 5DTG 200 bölümdür seninle ✨ Webrazzi Londra merkezli Tech.eu teknoloji medyasını satın aldı.

5 Dakikada Teknoloji Gündemi

Play Episode Listen Later Oct 7, 2021 6:47


Mail bültenimize abone olmak için tıklayın. Podcast Boş İşler'de Magnetiq'le gerçekleştirmiş olduğumuz podcast bölümümüze buradan ulaşabilirsin. 5 Dakikada Teknoloji Gündemi Tarih: 8 Ekim 2021 Avrupa'nın önde gelen teknoloji medyası Londra merkezli Tech.eu Webrazzi tarafından satın alındı. Cem Yılmaz, çizimleriyle NFT dünyasına adım attı. Twitch, büyük veri sızıntısı iddialarını doğruladı. AppLovin, MoPub'ı 1,05 milyar dolara satın aldı. https://www.bosislermedya.com/

WSJ Minute Briefing
Deal on Debt-Limit Extension Sends U.S. Stocks Higher

WSJ Minute Briefing

Play Episode Listen Later Oct 7, 2021 2:10


Auto makers and energy stocks see strong gains. Pfizer, BioNTech rise after seeking approval for Covid-19 vaccine for young children. Twitter sells mobile ad firm MoPub to AppLovin for more than $1 billion. J.R. Whalen reports. Learn more about your ad choices. Visit megaphone.fm/adchoices

IAB UK Stay Engaged
Steering Group Specials: Video

IAB UK Stay Engaged

Play Episode Listen Later Oct 27, 2020 26:48


All digital video should be created for a sound-off environment, all mobile video should be vertical and the six second creative is the holy grail for digital advertisers … right? We've all heard these one-liners about digital video advertising, but how true are they for your brand? To find out, we've gathered some of the brightest minds in video advertising to offer nuanced insights across creative best practice - debunking some of the most common myths buzzing around the industry while they're at it. Shout out to the experts from our Video Steering Group: Chris Hanson from Mail Metro Media, Jennifer Bunting from LinkedIn and Vincent Tessier at MoPub for joining the conversation.For more information on the IAB Video Steering Group, please visit the IAB UK site: https://www.iabuk.com/steering-group/video Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Appy Hour Talk Show
S02-E02: Julia Martin

Appy Hour Talk Show

Play Episode Listen Later Oct 21, 2020 43:22


Continuing our 2nd Season of the Appy Hour Talk Show (and Podcast), is the fun and super smart Julia Martin, MoPub's Senior Programmatic Demand Lead! We chat with the always personable Julia about her favorite wine (this IS the Appy Hour, after all!), living in SoCal, and how our co-Host Ariel sounds very familiar for some reason....Then, we'll Talk Nerdy about the in's and out's of the LATAM Market, especially Brasil! We end off on a fun note, as always, where we put Julia's unique talent of being able to name ANY country's capital city to the test!

AdExchanger
MoPub's Robin Wheeler On Why Marketers Still Aren’t Spending As Much In Apps As They Should Be

AdExchanger

Play Episode Listen Later Sep 30, 2020 41:56


Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.

The Mobile User Acquisition Show

Our guest today is Beth Gilmore, is a marketing consultant and founder at The New Department. Beth has an incredible wealth of experience in the programmatic space from her work as the Head of Commercial Partnerships at MoPub. In today's conversation, Beth shares some fascinating insights about how many levers marketers have to understand and unpack their programmatic performance, if they only dive deep enough to understand what happens under the hood. From understanding what happens even before an ad is shown to being able to influence where in a publisher's inventory an ad is shown, there's so much possibility that this conversation highlights for advertisers - and I'm thrilled to uncover so much goodness in today's interview.Key Highlights:

Grumpy Old Geeks
410: Elite Buoyancy and Mass Despair

Grumpy Old Geeks

Play Episode Listen Later Jan 29, 2020 64:54


23andMe layoffs; surveillance capitalism; MoPub realtime data sharing; undermined trust in society & capitalism; Amazon employees speaking out; don't trust the blockchain; facial recognition in London; Byte spammed; Patreon's porn pirate problem; Amazon Prime Video by the people; Daniel Sloss; Elizabeth Wurtzel; Alice in Wonderland & Hitler; feedback.Show notes at https://gog.show/410

Seed to Scale
Rich Wong, GP at Accel (recent IPOs = Slack, Crowdstrike & Fiverr), on his thesis of picks & shovels, early bets in mobile and why enterprise automation is the next big thing

Seed to Scale

Play Episode Listen Later Jun 21, 2019 22:16


Rich Wong is a General Partner at Accel, a global venture capital and growth equity firm. Rich’s investment focus is on software, internet services, and mobile technologies and he currently serves on the Boards of Atlassian, Checkr, Instabug, Osmo, Qwilt, ServiceChannel, Tune and UiPath. In this episode, Rich speaks with Eniac Founding General Partner Nihal Mehta on his thesis of picks and shovels and why he placed early bets across mobile with Admob and MoPub. Rich shares his experience supporting Accel’s investments in Facebook and Slack as well as why he believes the reigning technology companies today are not immune to another generational disruption. He also speaks to opportunities in enterprise why companies are expanding globally faster than ever before. As an investor in UiPath, Rich speaks to Enterprise Automation and why with the increasing pressure for companies to be digital-first it has become one of the fastest-growing industries. He also talks family; The lessons of grit instilled in him by his immigrant parents as well as his approach to his own family and finding balance between being there for his children and the CEOs during critical moments. If you liked this episode, please share and tag us on Twitter: @RWong @Accel @nihalmehta @EniacVC @seedtoscale Send comments or suggestions to seedtoscale@eniac.vc.

App Masters - App Marketing & App Store Optimization with Steve P. Young
680: An Intro to Programmatic Advertising with Kristy Barger of MoPub

App Masters - App Marketing & App Store Optimization with Steve P. Young

Play Episode Listen Later Sep 6, 2018 21:40


Are you like me and new to the world of programmatic advertising? Well today's guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on. Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.

Mobile Growth Podcast
More (DSPs) Is Better: Playing The Field To Rocket Your Monetization

Mobile Growth Podcast

Play Episode Listen Later Jun 1, 2018 22:41


Turning your app into a money-making business requires you to delight your audience with ads that engage, not annoy. Working with a one-stop programmatic marketplace takes the heavy-lifting out of finding the best match (at the best price) to achieve high fill-rates for your impressions. It’s a lot like dating, which is why MoPub has cleverly chosen the metaphor to educate audiences about mobile programmatic. Our host Peggy Anne Salz catches up with Jacob Kreimer, Head of Strategic Partnerships West at MoPub (a Twitter company), to talk about the smart—even cheeky—ways MoPub is educating the industry about mobile programmatic and the massive opportunities for publishers to monetize different segments of their inventory with different ad partners. It pays to play the field, so don’t settle for one type of advertiser or one type of demand. Jacob also discusses what to watch for next from MoPub.

Stay Wild
Stay Wild Ep. #23 with Bernadette Cay

Stay Wild

Play Episode Listen Later Feb 19, 2018 58:42


Hey little humans, I’m Norma Jean and welcome to Stay Wild! This is episode 23 with today’s guest, Bernadette Cay. Bernadette Cay is an artist, author, and product manager. She has worked at Google, MoPub, and Twitter. She is the author of Something More: A Working Professional’s Search for Creativity, Purpose, and Peace. Growing up, Bernadette has always been passionate about making art, but life brought her to a different path as she studied engineering and landing a career in tech. She was very deep into the tech world, but felt like she was missing out on something in life. So she turned around and went back to creating art. "One of the things I've learned is that things take time." On this episode, she talks about the struggles she faced during the process of writing her book and when it was time for her to take on what she really loved and wanted to do: art. Bernadette is also a great believer in finding out why you need to do what you feel like you need to be doing. She talks about focusing on your WHY. "One thing that's really helpful to me is just being really clear on my WHY." Join us on this very inspiring conversation that will surely make you think about your career, your passion, and your motivation to carry on. Connect with Bernadette on https://www.bernadettecay.com/ Get her book here: https://www.bernadettecay.com/shop/something-more Check out Bernadette’s art: https://www.bernadettecay.com/daily-drawing-project/ Learn more about Bernadette’s exhibit here: https://fortmason.org/event/bernadette-cay-something-more/ Today’s episode was brought to you by me, Norma Jean. You can hear all of my music that we use on the show, check out the podcast, see my cartoons, and grab one of my shirts at www.njloves.com

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Accel GP, Rich Wong on When Is The Right Time To Scale A Startup, Optimising Initial vs Follow-On Investment Decision-Making & The Globalisation of VC In Recent Years

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Dec 4, 2017 26:01


Rich Wong is a General Partner @ Accel, one of the world's leading venture funds with investments in the likes of Dropbox, Slack, Facebook, Deliveroo and Atlassian, just to name a few. As for Rich, Rich has led investments in the likes of Rovio (IPO), SwiftKey, AdMob, MoPub and more incredible companies. Rich also sits on the boards of the likes of Checkr, Osmo, Rovio and Atlassian where he was first outside Board member and lead investor. Prior to joining Accel, Rich served as SVP of products for mobile pioneer, Openwave Systems and CMO of Covad Communications. In Today’s Episode You Will Learn: 1.) How Rich made his way into the world of VC with Accel from OpenWave and having been active in the mobile and broadband ecosystems? 2.) What does Rich mean when he states the rise of the "Globalisation of VC"? How does Accel both find and win deals in locations such as Australia, Finland? How do the founder's mentalities differ to Bay area founder mentality? 3.) How does Rich think about price sensitivity when assessing opportunities? What would be considered a good return multiple when investing from the early stage fund? How does this differ from the growth fund? 4.) What is the internal structure of investment decision making at Accel? How does Rich analyze reserve allocation? How does initial to reserve decision-making differ? How does the Accel partnership determine the 10% of portfolio that are "winners"? 5.) Question from Manu Kumar @ K9: How does Rich decide when is the right time for a company to scale? What is the balance of not too early and not too late? How should unit economics play a role in this decision? What characteristic must be inherent within multiple functions of the business, pre-scaling? Items Mentioned In Today’s Show: Rich’s Fave Book: The Big Short Rich’s Fave Blog: Wolf Street Rich’s Most Recent Investment: Instabug As always you can follow Harry, The Twenty Minute VC and Rich on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Namely is the all-in-one HR, payroll, and benefits platform your employees will love to use. It’s as intuitive as social media, but powerful enough to support the complexity of today’s workforce. Namely’s mission is to help mid-sized companies build a better workplace. See how Namely can transform your workplace at www.Namely.com. Eero is the world’s best-reviewed wifi. A system of eero and eero Beacons wirelessly connects to blanket your home in fast, reliable WiFi, so despite the increased number of devices with Christmas coming, you’ll still be able to get powerful mesh WiFi in every nook and cranny of your home, backyard included. No more dead spots, slow spots, drop-offs, or buffering — right out of the box. Eero is only available in the US and Canada and you can check it out here!

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Michael Dearing on 5 Key Principles He Uses To Assess Startup Founders, Why Benevolent Dictatorship Is A Beautiful Thing & Why Markets Are Better Capital Allocators Than CEOs

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Oct 9, 2017 27:26


Michael Dearing has established himself as an icon of early-stage venture over the last decade. With his founding of Harrison Metal in 2006, he has backed the likes of Twitter, MoPub, Birchbox, 99Designs and PagerDuty just to name a few of his incredible companies. Prior to being in VC, Michael spent 6 years at eBay across numerous roles and before that held positions at Shoe Warehouse as CEO, The Walt Disney Company in corporate strategy and then Bain & Co as a consultant. In Today’s Episode You Will Learn: 1.) How Michael made his way into the world of venture from selling shoes with Shoe Warehouse to eBay to founding his own fund? 2.) Michael has said before that he looks for "personal exceptionalism" within the teams he backs, what does that really mean? How does he distinguish brilliance from arrogance? What is the balance between vision and stubbornness? 3.) How does Michael think about price sensitivity? How does he use it as a determining factor to test his level of conviction in the deal? More broadly, how does Michael view pricing in the market today? Why are the convertible debt markets so toxic? 4.) How does Michael view strategy around reserve allocation? Why does Michael believe reserves are where he has made the biggest mistakes? What are his takeaways from those mistakes? Why does recycling not feature as a core tenet of his strategy? 5.) Why does Michael believe that "benevolent dictatorship" is a beautiful thing? Does this thesis change in the debate over founder vs company first? How does Michael use McCallum's 5 key principles to assess founders and their ability? Items Mentioned In Today’s Show: Michael’s Fave Book: Confederacy of Dunces Michael’s Most Recent Investment: Astro As always you can follow Harry, The Twenty Minute VC and Michael on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Lattice is the #1 performance management solution for growing companies. With Lattice, it’s easy to launch 360 performance review cycles as often as you want. And you also get a continuous feedback system with OKR goal tracking, real-time feedback, and 1-on-1 meetings to make sure employees get feedback between reviews. Find out why the likes of CoinBase, PlanGrid, Birchbox and WePay trust Lattice as their performance management solution by heading over to lattice.com to start investing in your people. That’s Lattice.com. Recurly, the company powering subscription success, with Recurly’s enterprise-class subscription management platform providing rapid time-to-value without requiring massive integration effort and expense and they have the ability to not only increase revenue by 7% but also reduce the all-important churn rate. That is why thousands of customers from Twitch to HubSpot to CBS Interactive trust Recurly as their subscription management platform. Check them out on recurly.com that really is a must.

Mobile Growth Podcast
Connecting the Dots Between Monetization and Adding Value for the Advertiser

Mobile Growth Podcast

Play Episode Listen Later Aug 7, 2017 28:14


Idil Canal, Manager of Global Technical Solutions at MoPub, discusses the key relationships between publisher and advertiser in terms of successful mobile app monetization.

Software Defined Talk
Episode 65: The High-level WTF on "Scheduling"

Software Defined Talk

Play Episode Listen Later Jun 10, 2016 55:22


SPONSOR See cote.io/promos (http://cote.io/promos) for a full list of all the deals "mid-roll" stuff currently going on. Get $50 off DevOpsDays Minneapolis, July 20th and 21st, with the code SDT2016. I’ll be getting some for Chicago and Seattle sometime too. August 1st to 4th, SpringOne Platform (https://springoneplatform.io/) – I’ll be talking on DevOps and generally hanging out with the cloud native folks. You can get $300 off registration when you use the code pivotal-cote-300 (https://2016.event.springoneplatform.io/register). Show notes If you like video, see this episodes’ video recording (https://www.youtube.com/playlist?list=PLk_5VqpWEtiWnQ7od08nzkB32oT4gnDiP). Father’s Day It’s coming, June 19th (https://en.wikipedia.org/wiki/Father%27s_Day_(United_States)). What should fathers be asking for? Time alone a la Nathaniel Fisher (http://www.slate.com/blogs/browbeat/2013/08/20/six_feet_under_best_episode_to_watch_first_is_the_room.html). The Buff (http://buffusa.com/), neck-ware thing: be like Kevin Rayburn (http://www.imdb.com/media/rm1500704768/ch0507670?ref_=chmd_md_nxt). Aerobie AeroPress Coffee Maker with Tote Bag (http://amzn.to/1syP13i) Tortuga one-bag backpack (http://amzn.to/1PPy66N) MesosCon Platform Infrastructure at Twitter: The Past, Present and - Future - Chris Pinkham, VP of Engineering, Twitter Forgot to talk about this, but here are my notes from the MesosCon presentation by Twitter Former Nimbula founder (Oracle acquisition), early AWS founder. Twitter's kinda big deal, maybe you've heard of them. Over 1000 services manage Twitter, over 1,000,000 cores. http://twitter.github.io (http://twitter.github.io) Heron is a newly open-sourced replacement for Storm. Supporting all of our own code isn't sustainable, need an open source community. The Ellen Degeneres photo tweet from the 2015 Academy Awards knocked a couple of services over. 25% traffic spike, hit 255k/tweets per second. 2016 Academy Awards had 2x the traffic, no failures. 30,000 node Mesos cluster (probably largest). "We don't like being the biggest of anything, we find the edge cases." 130,000,000 containers launched daily. Some of their acquisitions were in public cloud, they don't move them in-house. They're actually pushing new services out to AWS where they can. Vine, TellApart, Crashlytics, MoPub, BlueFin, etc. Ad-serving is mostly in AWS. Users: Time Warner, Twitter (30,000 host deployment), Apple Siri. What exactly is scheduling? BMC CONTROL-M (https://en.wikipedia.org/wiki/BMC_Control-M) Coté gets Matt to "checks out" his crudes understanding. (Spoiler: Checks out.) Serverless, what’s the deal? Wardly hitches it to Cloud Foundry (http://blog.gardeviance.org/2016/06/how-cloud-foundry-will-save-world-from.html) Mid-roll SpringOne Platform (https://springoneplatform.io/) – get $300 off your registration with the code pivotal-cote-300! Discounts to DevOpsDays: Get $50 off DevOpsDays Minneapolis (http://www.devopsdays.org/events/2016-minneapolis/), July 20th and 21st, with the code SDT2016. Cloud Native Roadshows (http://pivotal.io/event/pivotal-cloud-native-roadshow) - all year long, in many cities globally. Check 'em out (http://pivotal.io/event/pivotal-cloud-native-roadshow) and come learn about Pivotal and Cloud Foundry for free, including some lunch. As always, see Crazy Coté’s Discount Codes and Special Promotions (https://cote.io/promos/) Big News From Chef (https://bignews.chef.io) Matt’s presenting at the Austin Cloud User Group (http://www.meetup.com/CloudAustin/events/228918510/) Chef’s got a sales event on the 16th in Austin (https://pages.chef.io/201606-Pop-upAustin-WholeFoods_RSVP.html) Leave us some comments and reviews in iTunes (https://itunes.apple.com/us/podcast/software-defined-talk-podcast/id893738521?mt=2), or just tell your friends to listen. Also, talking to us in Twitter is better than all these things! (We just want to be loved.) BONUS LINKS! Not covered in show: Somebody’s using Kubernetes Hear the tale (http://searchitoperations.techtarget.com/news/450297178/Tech-firms-roll-out-Kubernetes-in-production)! Concur & Barkly Protects Both shops did customizations to the codebase (AWS AZ & ELB support, Prometheus) AWS & Australia News It went down (http://www.smh.com.au/technology/technology-news/web-chaos-mostly-over-after-amazon-web-services-hit-by-power-outage-during-sydney-storm-20160605-gpc707.html) Message from Amazon (http://aws.amazon.com/message/4372T8/) Coté’s revamped Pivotal Conversations Podcast First episode (https://blog.pivotal.io/pivotal-conversations/features/21-pivotal-conversations-podcast) One in the can; iTunes feed (https://itunes.apple.com/us/podcast/all-things-pivotal/id923143430?mt=2) Going to use SoundCloud. Let’s see how this goes! Typosquatting Package Managers Seriously messed up (http://incolumitas.com/2016/06/08/typosquatting-package-managers/). “In the thesis itself, several powerful methods to defend against typo squatting attacks are discussed. Therefore they are not included in this blog post.” A Docker on every HPE Server Running on HPE (https://blog.docker.com/2016/06/docker-enterprise-hpe/) Reference Architectures! HPE 3PAR and SiteScope plugins! Maybe Brandon can regale us with some history: tales of The Mercury Wars! Also, some ALM stuff (https://www.hpe.com/us/en/newsroom/news-archive/press-release/2016/06/1262106-hewlett-packard-enterprise-introduces-new-application-lifecycle-management-software-for-devops-and-agile-environments.html?es_p=1926232). Sadly, I don’t have access to the IDC reports on this (http://www.idc.com/getdoc.jsp?containerId=US40818015), however, they’re expecting big things: “IDC's analysis of this market resulted in worldwide agile application life-cycle management software 2014 revenue of $450.3 million, up 30.5% from the 2013 revenue of $345 million. IDC expects very strong growth for agile ALM software for the 2014–2019 time frame, with growth to $1.8 billion by 2019 and a high CAGR of 32%” erry-one doin’ it! What’s up with Chef’s ALM/CD stuff? Pivotal circle of code vision (https://www.youtube.com/watch?v=7APZD0me1nU), with ConcourseCI. Recommendations Brandon: (1.) Listener Feedback: Amazon does let you have addenda, from Josh Hoover](https://twitter.com/joshuahoover/status/728921712486572032 ); (2.) App Store Announcements overview (https://www.relay.fm/radar/31); (3.) Ben Thompson on how to make it in the media in 2016 (http://www.vox.com/technology/2016/4/21/11464604/ben-thompson-ezra-klein-show) Matt: Diaspora (http://amzn.to/1UHpLy3) Coté: Follow-up: that machette (http://amzn.to/20XxoVR) works, but watch out for poison ivy. Also, try out @WuTangFinance (https://twitter.com/Wu_Tang_Finance/status/741292651614326786) to really freak 'em.

HackToStart
Jorge Soto, Founder, SotoVentures | EP 72

HackToStart

Play Episode Listen Later Nov 24, 2015 40:34


Jorge Soto is the founder of SotoVentures, and has been involved in sales and business development for over 12 years with experiences ranging from door-to-door, to enterprise software, to mobile advertising, and finally startup sales. Jorge has worked with several startups and large enterprises over his career - including MoPub - which was later acquired by Twitter. He also founded Sales4Startups (which was later acquired by SalesHacker). Jorge joins us to share his story, tactics, and insights on sales and much more!

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Beacons, beacons, beacons and a wearable drone + SchneiderMike from Skyhook Wireless

UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

Play Episode Listen Later Oct 6, 2014


Welcome to episode #202. On the show: Urban Airship and Gimbal cozy up around beacons; Is that a drone on your wrist?; Dancing traffic lights; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures 2 patents; Path's best effort is...PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest.   Full show notes can be found here.

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing |

Welcome to episode #202. On the show: Urban Airship and Gimbal cozy up around beacons; Is that a drone on your wrist?; Dancing traffic lights; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures 2 patents; Path's best effort is...PathTalk?; xAd teams with Captivate Networks; Shazam is absorbed by Siri; Honeywell brings Google Glass to the air. Our special guest is SchneiderMike, VP of Marketing for Skyhook Wireless. Our resource of the week is Commute by MapQuest.   Full show notes can be found here.

PartneredReport
Partnered Report Podcast: McDonalds & Unilever Get After Startups, Vogue Monetizes Instagram

PartneredReport

Play Episode Listen Later Jun 18, 2014 2:31


(Originally posted 6.11.2014) McDonalds and Unilever both recently launched major initiatives targeted at startups, including a new San Francisco office for the Golden Arches. JOIN PARTNERED - the company-to-company bizdev network for brands & startups: http://www.partnered.co Also on this week's report: Twitter buys native mobile ad startup Namo to bolster MoPub platform; Vogue partners with Like To Know to add new Instagram-revenue stream. For more innovation news at the intersection of brands and startups, follow us: LinkedIn: http://linkd.in/1kvcETZ Twitter: http://www.twitter.com/partnered Instagram: http://www.instagram.com/partneredco More at http://news.partnered.co

Tech 411 Show
Tech 411 Show 94 - Voyager 1 leaves the solar system, Twitter going public, and our favorite apps

Tech 411 Show

Play Episode Listen Later Sep 17, 2013 35:17


Google acquires Bump, Twitter files for an IPO and buys MoPub, Living Social trying to reinvent itself, Voyager 1 leaves our solar system and our favorite apps-- Where's My Water 2, MX Elite, Color Zen --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tech-411-show/support