Podcasts about when nike

When Nike coined “Just Do It”, little did they know that marketing maven Olivia Smith would make that the slogan of her career. She stops by the Appy Hour to Talk Nerdy about speaking at AGS events and using consistent brand messaging to build user trust.

When Nike signed 13-year-old Freddy Adu to a seven-figure contract, the company thought he could be bigger than Michael Jordan, Tiger Woods and LeBron James. As it turned out, however, Freddy never lived up to the hype. Journalist Grant Wahl investigates the impossible expectations that were placed on the teenager and discusses with Freddy just how much of the blame lies on the media, MLS and Freddy himself.   American Prodigy is now available. Listen here.

What's the best way to buy new clubs or dial in your current set?  In this special edition of Golf Talk Washington, Josh Kerns visits with master club builder and fitter Ben Giunta about all the things you need to know before spending another cent on new sticks.Ben is a former PGA tour club fitter/equipment tech who worked for Nike and Taylor Made for a number of years.  When Nike quit the equipment business, Ben bought one of their tour vans and established his own fitting service called…wait for it…The Tour Van.  He spends his summers at Pumpkin Ridge outside Portland and winters in Tucson.  He's worked with the likes of Rory, Kevin Chappel and other PGA Tour standouts, as well as hacks like you and me, so suffice it to say he knows his stuff!https://thetourvan.com/

This affirmation meditation for personal empowerment is essential for success and achieving your goals. If you believe you are and an empowered person it is important to bring empowering thoughts and feelings into your mind, body, and spirit.Using an affirmation meditation for personal empowerment is a practice of recognizing and changing your thoughts on a daily basis. Eventually, positive thoughts can transform your cognitive patterns and negative thoughts may become less prominent. The more you can consciously choose your thoughts, the better your life can be.Resolve to SucceedWhen you decide to succeed, a life filled with adventure, love, and personal empowerment is yours. Try these strategies to ensure you’re consistently working toward success:Assess your self-confidence. Do you believe in yourself and know that you can do anything you put your mind to? What are your strengths? When you know your strong points, you can capitalize on them and get ahead in life.Playing to your strengths will ensure you stay on the road to success and boost your personal power a few notches.Ask yourself what success means to you. Will you consider yourself a success when you make a certain yearly salary, have a specific type of lifestyle, or live in a particular place? If you were to finish this sentence, “Success for me would be...,” what would you say? Establish your own meaning of success and then live in a way that helps you achieve it.Making a conscious decision to be successful is an effective way of opening up yourself to the possibilities of achieving your dreams. When you decide that something will happen, you’re more likely to take the necessary steps to ensure that it does. Resolving to succeed is a hallmark of personal empowerment.“When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?” ~Naomi Klein When you’re living a life of personal empowerment, your passion will overflow onto those around you. And as passion permeates the very air you breathe, you’ll feel confident and in control of your life because you can produce all the things you want for yourself and your loved ones.“Power can be taken, but not given. The process of the taking is empowerment in itself.” ~Gloria Steinem Believe Positive Things Will HappenSometimes in life, difficult things occur that might discourage you from pursuing the path you desire. An important aspect of becoming personally empowered is to believe that bright and beautiful things are coming your way, regardless of the rough waters you may have recently encountered. When you’re sure that positive things will happen to you, your empowerment level rises.This affirmation meditation for empowerment will help you live an empowered life. If you follow through with these suggestions and obtain the support you require, your personal power will flourish. Start living the life of your dreams!Learn About The 9 Principles Of Personal Empowerment HERE...Support the show (https://www.buzzsprout.com/?referrer_id=206617)

When Nike and our culture tell us 2nd place is the first looser, we’ve got a problem of epic proportion. And one that is especially devastating for our young Olympic...READ MORE The post The Professionalism of Youth Sports appeared first on That Got Me Thinking.

When Nike says your pregnancy is an injury, does that mean female athletes should just not do it?

Web Smith has a long history working in direct-to-consumer and e-commerce. He managed marketing spend for Rogue, a leading sports goods manufacturer back in 2011 before co-founding Mizzen + Main and later joining Gear Patrol. In 2015 he founded 2PM, a B2B media company for the commerce industry and advises leading executives in the space. Through 2PM Web also invests in early-stage DTC brands and platforms that support the consumer ecosystem. If you've ever thought about starting your own DTC brand or online shop, you'll want to heed Web's advice. In this episode Ryan and Web talk about... The state of direct-to-consumer today “It’s going to become a battle to discern which companies have sticking power and what a possible exit will look like. Casper’s potential IPO will set a standard for other brands looking to exit. We’re also looking at a lot of companies developing holding companies for these types of brands.” Web points out that only 12% of transactions are e-commerce today — the remaining 88% comes via physical retail. Trends in the industry and how it has evolved over the years “The industry’s filling up pretty quickly. It’s a really dense area for people who want to become founders. They’re highly educated, from great schools, and funding is easy to come by in the DTC space for the time being. So they’re coming out of the gates from Wharton or wherever with millions of dollars in the bank and they’re probably going to get to the next milestone because they have the right founders, the right teams, and the right money. That’s the story of tens if not hundreds of consumer brands in the last two years.” Direct-to-consumer has for several years been a hot area for founders and investors. He talks about some of the trends he's seen in the space, including which growth strategies have been effective and how companies will need to evolve in the coming years as the landscape shifts. They also discuss companies like Casper and Warby Parker getting into brick-and-mortar sales, even as they are the poster children for the disruption of brick-and-mortar. What Web would do if he was creating a direct-to-consumer brand today “If I was starting a DTC brand today, I would actually start with a media company. I would launch a newsletter or blog a year or two before. It’s worth your while to develop an organic base of people that are interested in the product that they have. I know that sounds counterintuitive but you’re seeing a premium on the brands that have that type of organic acquisition” He says that paid acquisition is a commonly used strategy by DTC CMOs but that it is quickly becoming cost-prohibitive. He predicts that companies will need to adapt to different models in the future. How to think about defensibility for direct-to-consumer companies “[Ask yourself] Who are the people defending their purchases? How are they talking about their purchases to their friends and loved ones? How loyal are they? Will they come back to buy the next thing that you sell? That’s an element of defensibility that goes a bit unconsidered.” Web points out that there are plenty of informal brand ambassadors for companies with strong brands. He says that the word-of-mouth spread of brand affinities is an underrated aspect of defensibility. How direct-to-consumer companies can create a community around their brand “When Nike released the ad with Colin Kaepernick, Nike knew what it was doing. It was going to polarize the customer base and the folks that were on their side would spend a lot of time and energy defending Nike’s decision and that would amplify the brand for those defenders.” He says that companies need to think about their consumers in terms of one-to-many relationships instead of the one-to-one model that has been the primary model to date. Web talks about some of the communities that are forming around certain brands and how companies can encourage the creation of those communities. They also discuss some of their favorite e-commerce or direct-to-consumer brands and companies, and Web breaks down why those companies have been successful. We’ll be back next week so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast, or wherever you listen to your favorite podcasts. Big thanks to Pilot for their support.

On today's episode of The Sales Evangelist, we're talking to Kathleen Hessert and Krista Jasso about the newest generation and how to adjust your sales process when selling Gen Z. Kathleen launched a project called We R Gen Z because she saw a lack of information about the newest generation because the marketplace was completely focused on millennials. Her organization conducts original research with a bank of 1,000 teens on a monthly basis to understand Gen Z. Krista -- a member of Gen Z herself -- works as the social media coordinator and intern coordinator for We R Gen Z and she believes that her generation will take the world by storm. Massive spending Gen Z spends $44 billion a year in the U.S. and influences $600 billion when it comes to household spending. It's vital for the marketplace to understand that Gen Z will make up 40 percent of the U.S. population and 37 percent of the global population by the year 2020. [3;47] Organizations that exclude them will be behind in their sales efforts, and they may never catch up. Mistakes selling Gen Z Sellers often talk down to Gen Z and the generation sees it. Gen Z has what Krista calls a "strong BS filter," and they see right through lack of authenticity. The generation values authentic, genuine behavior. Gen Z is turned off by fake, flashy marketing, instead choosing brands that are transparent about what they value and believe. [6:50] Gen Z cares about who is behind the product as well as the product or service itself. They care about what top executives are saying about topics such as politics and the environment. They include countless outside factors in their decision-making and if a brand doesn't match what they are looking for, they won't support it. Gen Z trends We R Gen Z hosts a trends panel that evaluates what's hot and what's not for the generation. Organizations should understand that Gen Z are the next creators and innovators. Those companies need the young people of Gen Z more than the young people need their products or services. They will buy or shun organizations based on their values and their passion. When Nike included Colin Kaepernick in its commercials, one member of We R Gen Z put all his Adidas clothes away and wore only Nike for two weeks to honor the decision made by the company. [10:19] The founder of Tom's Shoes gave $5 million to anti-gun-violence in response to a school shooting in California, marking the largest corporate donation ever to this particular issue.  The decision resonated with Gen Z. Business is more than money, especially for Gen Z. Older marketers can miss this if they try throwing more money at the marketing effort. Instead, marketers should look at the lifetime value of a Gen Z customer, which is a lot higher than the lifetime value of an older customer who has been with the company for a number of years. [12:13] Digital natives Managers must remember that Gen Z asks why. Previous generations were taught not to question authority, but Gen Z asks why, not to be disrespectful, but to understand the reasoning behind decisions. The generation is curious and they want to understand motivations. Gen Z is also the first generation to be true digital natives. They grew up in a world where the Internet was prolific. When they seek information, their first source is Google and their second is Instagram. [14:29] They tend to seek a wide range of different perspectives on a topic. If someone tells them one thing, Gen Z tends to seek other voices before making decisions because they are used to this expansive focus. Gen Z and video Gen Z responds better to video than past generations. Primarily, the generation watches YouTube and Netflix more than they watch regular television. Many of them learn new things like how to play instruments simply by watching YouTube videos. [16:39] Companies can't take traditional routes when selling Gen Z. We R Gen Z's research shows that 48 percent of respondents said that social media influences their purchases most. Big sales are next because the generation is more frugal than its predecessors and they are watching their dollars more carefully. Companies have to be on social media, present it in an awesome way, and be there for the right reasons at the right time. They've seen all kinds of incredible creativity and they expect it cool and different and new each time they interact with a brand. [20:45] Reaching Gen Z Brands must actually engage with this generation on social media. Consumers are looking to see that brands are liking comments and responding to comments. They must show that they are authentic and real. They must also understand that 64 percent of Gen Z will buy things via smartphones. Most of Gen Z will look to reviews before buying and that they will sometimes buy a product because their friends vouch for it. That suggestion will carry more weight than any marketing campaign. [24:41] Other findings are that 65 percent won't use voice tech such as Siri and Alexa to buy, though they will use them to accomplish tasks like making lists. Spending habits Krista told the story of one of their panelists who loved the idea of the Nintendo Switch so much that it motivated him to get a job. He hadn't had a job prior to that, but the new system motivated him to save his paychecks to purchase it. Gen Z is willing to save for a few months to buy a certain product, but if the product is overly expensive, they fear it will be irrelevant by the time they save for it, so they won't likely purchase it. [27:51] Gen Z has also learned from millennials that they don't want to be burdened with hundreds of thousands of dollars of debt. Their frugality is based upon the things they've seen. they want a different future for themselves. As an aside, clothes, gift cards, and tech are the hottest items for Christmas when you're shopping for Gen Z. They also really appreciate making gifts for the people they care about. Marketing Look at your marketing and your brand. Look at how you're reaching Gen Z and think outside the box. It's a creative group of people and you have to stay a step ahead of them to gain their loyalty. [31:36] Think about accessibility. They want brands to be easily accessible and to make their lives easier and faster. Speed has become their standard, and they want easy. Brands that don't make it easy to access products and services don't stand a chance. "Selling Gen Z" episode resources Follow Kathleen and Krista atWe R Gen Z and find them on social media. If you're a brand seeking custom research, email them at askus@wergenz.com. You can also find Kathleen on LinkedIn or @kathleenhessert on social media. 3 This episode is brought to you in part by prospect.io, a powerful sales automation platform that allows you to build highly personalized, cold email campaigns. To learn more, go to prospect.io/tse. It will help you with your outbound to expand your outreach and it allows you to set it and forget it. Your prospecting will never ever be the same. We'll use prospect.io in the upcoming semester of TSE Hustler's League to focus on prospecting. We'll give you insights and tools that will help you gain new customers. In addition, we'll provide training and strategies that you can implement today to ensure constant flow in your pipeline. Check out our new semester of The Sales Evangelist Hustler's League. We're taking applications for the semester beginning in January, and we can only take a limited number of people. This episode is brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. If you haven't already done so, subscribe to the podcast so you won't miss a single episode, and share with your friends! Audio provided by Free SFX and Bensound.

Welcome to our podcast, entitled From Various Perspectives where we have quick discussions on relevant topics with a business point of view. In this episode, we’re highlighting the long standing relationship between businesses and sponors with the unconventional tale, When Nike met Colin. Send us feedback, suggestions, or something you think we shuold cover at fvppodcast@gmail.com Or reach us on our socials: Twitter: TheFVPPodcast FB: The-FVP-Podcast IG: fvppodcast ..and last but not least please leave a review! This podcast is powered by ZenCast.fm

When Nike published its latest advertisement featuring racial injustice campaigner Colin Kaepernick, it sparked a torrent of abuse for the brand from those who disagree with Kaepernick's stance. It also prompted an outpouring of admiration from supportive consumers and marketers alike. To say it is controversial is an understatement. In this episode of the Digital Download podcast I discuss Nike's approach with Stephen Houraghan, who runs Australian branding agency Iconic Fox. We talk about how Nike uses brand archetypes modelling to understand its consumers, and about how archetypes can be used to differentiate brands from competitors. We also dig into what brand archetypes are and discuss authenticity, brand personality and why taking a stand on topical issues is so powerful. Here's what is discussed in this episode: The value of relevant, professional influencer outreach The power of brand authenticity What brand archetypes are & how they translate into marketing Why associating a brand with human characteristics is so powerful What the 12 archetypes are & what a brand archetype encompasses Why Harley Davidson is one of the most refined brand archetypes How the Nike advertisement is so aligned with its archetype Why Nike clearly understands its audience, their believes & how the brand environment has changed Why taking a stance is something that the millennial audience respects & wants from brands Whether brand purpose is a marketing fad or the future of branding How to use brand archetypes to define social media tone of voice or entire brand personalities Why a misaligned brand purpose can threaten brand reputation   Subscribe: Apple Podcasts I Android Podcast Apps I Email I RSS   Useful Links from Today's Show The Ultimate Guide to Brand Archetypes from Iconic Fox Jungian Archetypes from Wikipedia The Hero and The Outlaw by Margaret Mark & Carol Pearson [book] How Harley Davidson Revs Its Brand from Strategy+Business Nike's Online Sales Jumped 31% After Kaepernick Campaign from Marketwatch   What to do Next I'd love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message. If you enjoyed today's show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas. And finally, it would also be very awesome and hugely appreciated if you'd be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download. Thanks for listening!  

Bobby Brown Fans were left buzzing about a number of shocking revelations. Woody McClain as Bobby Brown, left no stone unturned, covering everything from Brown’s past with Janet Jackson, his infamously bumpy relationship with Whitney Houston and his prior drug use. Nike Deal with C Kaep. When Nike announced on Monday that Colin Kaepernick would be part of a major advertising campaign, some people cheered. Others burned their shoes and ripped their socks. Geoffrey Owens The woman who took Geoffrey Owens‘ photo at Trader Joe’s is full of regret. Karma Lawrence apologized for any pain she caused the 57-year-old Cosby Show alum after the Daily Mail and Fox News published her photos of him bagging groceries in New Jersey last week. Chris Brown child support increased to $5k Matt Barnes gets a restraining order against 'Basketball Wives' star Gloria Govan with a wild account of what led to her Friday arrest. Music by stay Pure follow is IG page staypure.3 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/fyp/message

The Sense of smell is so incredibly Powerful.  Even Science today is starting to capitalise on smells in order to increase sales. e.g When Nike introduce a new line of tennis shoes they know to put a certain fragrance around the shoes so people snatch them up. Essentials were essential to Life and Health for so many people in the ancient world. Oils were originally called the Quintessence, however they eventually dropped the 'quint' and then it became essentials. The ancient lady doctors of Egypt wrote about how they would crush plants, soak them in water and the oils would float to the top.  Some of them can only be extracted through heat distillation. The oils of the plant or nut was litterally the nervous system fluids of that Plant = the Intelligence and message in it's highest forms. People with Chromes disease or Colon cancer should drink 1 shot glass of cold pressed extra virgin Olive oil a day.  You will be amazed by how you feel with these healing oils in the body. All of matter can only form itself into 1 of 5 shapes = the 5 shapes of energy or material form. Cubes, Spheres, Equa-distant Crosses, Spirals and the 5 pointed Star.  The ancients looked at the plants to see where they came from and the patterns of these 5 shapes and then looked at the human body and realised the different shapes target those kinds of aspects.  If you weren't feeling well or had a condition you were struggling with, they would take a drop of each of the 7 oils on a clay piece.  They would dip it into 1 of the oils and put it under your nose, which would go directly into the brain. They would ask you to measure the fragrance of the oils in 4 ways = Very pleasing, Pleasing, Not so pleasing or Yuck.  They had an interesting way of applying the essential oils.  They would take the very pleasing and pleasing and apply it to the Left side of the body in very specific locations, because they believed that Death and Disease exited through the left ear.  They took the not so pleasing and yuk and put it on the Right side as they believed that Health and Life entered in through the Right ear.  The oils would go in and out and bring Healing and Repair and Remission of disease. Oils in the ancient world came down to Supporting, Purifying and building the 5 aspects of ourselves = Mentally, Physically, Emotionally, Socially and Financially. In 2002 National Geographic found and photographed another tomb with clay pieces (pallets) and talked about the 7 sacred oils of the ancients. Air, Fire, Earth and Water over time became an acronym of where we get the word "a few" and over time they combined into the oils of all plants. A lot of the healing took place in the burning of the oils. People should read about and look into essential oils.  They aren't dangerous. Don't listen to the hype.  There are ways to use essential oils and ways not too.  Their are 3 ways to eat herbs.  Now we dry them up and use them in other ways that aren't beneficial.  We need to get back to what the ancients did.  Breathing in certain oils can knock out a Viral overload.  It supports the lungs in remising, and it doesn't suppress.  Essential oils are a huge part of the whole food Medicine that have been with us throughout the entire collective of the human experience. Cabala is a name that Don gave this juice for an offering, because in the ancient world in 12 - 13 different cultures it was considered to be one of the most sacred sacraments that you could take in to the temple for a period of time.  Juice 1 kilo of Carrots, 3 Apples - 1 red, green and yellow, 1/3 of a large Beetroot, 1 whole Lemon (peel and all) and it will make about 1Litre of juice.  Drinking this will remise disease and extend your life.  H.E.L.P = Helichrysum, Eucalyptus, Lavender, Peppermint.  Use them all in equal parts to themselves.  If you have a sore neck or joints put it on the part that is bothering you.  If you can't sleep, put this on your pillow.  It is a perfect blend. Peppermint gives focus, mental clarity and energy.  Perfect for people or kids diagnosed with A.D.D. and A.D.H.D. If we don't have enough people take back their own Self care and take responsibility for their health and the health of their children in decades ahead we are heading towards a possible tsunami of destruction of the human experience.  It is the forces of corporate greed which have no thought about the destruction and the wake that they are leaving behind them.  Make little tiny baby step changes.  We can all learn how to be healthy and extend our lives so that our creativity and imagination can turn the world around.  What if foods really effect our emotions?  One small change can lead to a complete Success story.