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Real Estate Marketing Dude
The Recession Proof Business Model with Ryan Kelly and David Casey

Real Estate Marketing Dude

Play Episode Listen Later Jul 2, 2022 47:26


There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still going to move. Ryan Kelly and David Casey help realtors all over the country build their brand and better reach their database. Be sure to check their websites out.Three Things You'll Learn in This EpisodeHow to prepare for the recessionHow important is your database?How to build your brandResourcesLearn more about Ryan KellyLearn more about David CaseyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. What we're up to today, folks is holy shit, there is a recession coming holy shift. Well, things are happening. What are we going to do? You guys have been listening to the show. For the last seven years, I've been telling you about the only recession proof business model, the problem has been like if you guys have been listening in and taking my advice or not. And I told you the only recession proof business model in real estate is your database, because people are still going to move. And unfortunately, we've been spoiled over the last two years, because let's be honest, this business was very, very, very, very, very easy. But it's about to get real. And it's about to get hard and the only recession proof business model, when shifts happen. This is my third one, guys, I've done this for 20 fucking years, listen to what I'm telling you, okay, is your database they will feed you all the time, the problem about 80% of the population is going to have right now and the real estate agent communities and none of them market their database, quite frankly, most of their database even though they are and now you're going to be struggling because you never took the time to build that database or nurture it effectively because you've been converting so many damn Zillow leads. Instead of building a brand people know like and trust. So what we're doing today is we brought on two gentlemen, on the KC market, these guys are broker owners, they base their entire brokerage just on referral generation. And there's two different ways we can attract business or generate business either we chase it in prospecting, which is where about 10% of business comes from, or we could attract it, and generate it and manufacture it. And that comes from the people you already know like and trust or know like and trust you. So they built all that brokerage around database marketing, referral marketing, I thought it'd be a really good episode because this is the recession proof business model folks, what's gonna happen in the next six months depending on your market is that some people are gonna lose their jobs the recession is coming in that means people are lose jobs, and someone's gonna need to have a problem for them. They're going to result to the first person they come into contact with. Most times, it's someone they know if it's you or not, I don't know. But what also is going to happen is the cost of living is going through the roof. The affordability in California just came out yesterday 17% index, that's insane. That's why everyone's getting the hell out of here. So we have a lot of things in the economy that are going to happen and people are going to need help. And I'm not saying doom and gloom because shifts are when you big is when you build your brand and make the most amount of money. If you niche down the only niche that I'm telling everyone to do is their database. So without further ado, let's go ahead and and welcome our guests Mr. David Casey and Ryan Kelly, with Casey first real estate out of Kansas City what's let's go prepare, prepareown. That introduction man 17% inflation in California isa 17% consumer affordability index. It's the lowest it's ever been in, in the history of the state meaning that only 17% I believe how its rise only 70% of people can actually afford to live here.She gotta get out of there man. I mean, anybody living in California that's toughcome to Kansas City.It's so tough to Kansas City Can I just Kansas City have palm trees? Was Kansas City have a beach in Santa can ride my bike to you gotta bring your own? If so,we got oceanfront property in Kansas City.Yes, just a murky lake that's what it isthe inside of your garage in the back walls painted and there's a big ocean there and you guys drink beers and stare atit all day. Oh, exactly. But if you love sports, partying and barbecue that's us.Yeah, Midwest I like it. Yeah guys love whatyou said earlier about the recession proof with marketing your database video content is definitely where it's at. We that's how we built our brand really off of just past clients referrals and all that other stuff. I remember the first time I was targeted to your Facebook ad Mike and generating leads from your referrals in your Soi. That's when I connected with Mike but man it's been it's been life changing just marketing straight to your database your sphere of influence past clients hell I couldn't I couldn't get a sphere of influence person to use me for nothing until I started using video content and marketing to those people.Just because I started thinking you were somebody that's what happens and everything right um so you guys don't have brokerage in Kansas City. And I don't even know if I just introduce you as David Casey Ryan Kelly. You guys are the broker owners in Kansas City and you guys have how many agents now? We're approaching80 agents okay and agents toyour guyses unique selling proposition that you attract your agents within you guys attract everyone you're not like buying agent leads, you know like knocking on their doors are you people are just showing up. You're attracting them? Yes. What you attracted Business when you're in production. So you guys base your whole market on database marketing. So I like it. And that's basically that your thing, right? It is absolutely, yeah,no, it's very correct. I think too. It's, you know, a lot of new agents, when they get in this industry, they don't really know where to start. And for us, I like we grew up together. So we have a good chemistry, at least we can almost finish each other sentences most of the time. And, like growing up, we were kind of the partiers in high school. So that always was our big thing. Yeah. I mean, you always do on like, a Friday or Saturday night, you come over to my house, and it's gonna be poppin. Andsneak the bears in the basement, they'll tell mom, Oh, it's right through the window. Well,Zach, uh huh, and so on. So, you know, like we, we drifted apart after high school, I went military, he went to college and worked at a Ford plant. And then when we came back together and merged as a team in Kansas City, we lean right back on events. I mean, it's, it's so underutilized in this industry is like, I would summarize it as like any event based strategy to grow your business. And I just want to reduce the friction between the consumer and myself as a professional and how I can service them. And what better way to break the boundaries is come to my party, have some drinks, and let's talk shop. I mean, make it very casual and easy. So we built a whole model around that.And you guys did how many? When you guys were in production? How many events were you doing? A year,for sure, monthly seminars.They could have been live video on Facebook, they could have been in person, you know, we did a little bit of transitioning there during COVID. Butwe always had something like so we advertise you do weekly open houses, that's an event if you do it, right, monthly seminars. And then you do quarterly events for the clients and those events like we leveraged on the Ford plant, because Ryan, he worked there for a while it's a Union deal. So everybody's pretty tight knit. We want to crack the code on how do we, you know, get embedded in that community and capture most of the business that's occurring?Should you not our first year, we were able to extract 1% at a 7500 people that work there, we literally sold 75 of them a home. So a stop of marketing to the database.Yeah, when you're, let's define marketing to the database, because most people in agents are gonna be like, hey, well, I need to fucking talk about real estate, like interest rates and all that, like, what's the content? You guys are talking about? What what is marketing? My database? Me?Yeah, if we got really tactical, Ryan jumped on that group, he friended everybody he could. So yeah,they had their special k cap page went to the members added everybody on Facebook. Now I have once they haven't been back, I was able to push out that video content and buy them to the events. And yeah, it was awesome.Well, then also what you can do as well, when they accept your friend request, you can ask them to like your personal Facebook page or your professional, and then run boosted posts to friends and friends of friends. So we get some static billboard style ads, we put like a couple of bucks a day behind it. And just we just knew when they were scrolling through Facebook or Instagram, they'd see our faces popping up for home buying journey here home selling, and that we didn't expect anybody to click on that or reach out to us because of that, but we want to just do ingrain in their in their head that we are real estate in Kansas City. And so now when we invite him to things, I mean, it's just It's butter on toast,low pressure. Come on sell me.I think the problem that everybody has is they don't know how to carry on a conversation without talking about work, when the purpose of carrying out has everything to do with it work. I mean, and it's like, like I would be like like if you just use this example to show but it's like if you like don't talk to your significant other like you're in good divorce like it just what happens, you know, like, well, if you don't talk with your database, they're gonna divorce you too and they're gonna cheat on you with another realtor. So you can't not talk to him but how you talk to him is extremely important too because you can't just always be selling your shit like look I get your in real estate guys like shut the fuck up. I don't care about interest rates right that's what people will say and that's why no one wants to read your interest rate or your market update emails that's crap content market updates. i There's a place for I'm sure. But is that something that's going to really like make your database like you're gonna get a lot of engagement on that stuff? No, because we just have to nurture and just remind that's well good you guys are so let's look at their marketing plans. Let's take dive deep on this. I'm guessing this is what you guys are teaching tell me if I'm right or not. But yeah, weekly open houses when they're at the open house, they're doing a live they're doing stories are doing pictures, they're sharing all that shit and reminding their networks and all their channels that there's an open house. They're probably circle prospecting in the whole neighborhood notifying all them there's an open house because your goal is to have them have a couple of conversations a day. The second part as they're doing these monthly seminars, so there's the authority, hey, we're doing monthly seminar. It's not if they show up, who cares if someone shows up. The fact that you're doing a seminar already tells me you're an expert, otherwise you wouldn't be doing a seminar. Correct. Paul Ryan, do you know how to cook?I gotta watch something. But yeah, absolutely. You do know how to cook. I can cook straight in thehamburger fryer.You know how to play croquet? I do not. Okay, so if you got on and started playing croquet for five videos in a row, I guarantee you everyone thinks you're a fucking professional croquet player. Oh,very true percent.That's how you know, I'll tell you this right now, Mike. Whenever Ryan first got in real estate, I said, bro, I promise you two weeks of posting videos every single day, you will become the real estate guy in your market. And this was back in 2017. Because I was doing that in Phoenix, Arizona. I had all my friends in Kansas City hitting me up saying can you sell my house my buddies out? I was in military with him in Alaska, Bro, can you help me out all because I was posting videos every day. And then he did it. And it literally like, overnight.So we're chasing attention. You know, when I first realized Facebook was like a big lead source. It's 2011. And we're crushing short sales at a time this is like Facebook was still a lot of tax video wasn't on it yet. But I remember I was did an event in Scottsdale and it like 200 people in the room. And the night before the event. I just did this as a test. Like I said something about short sales. And at that time in the market 33 or 32% of the market was underwater nationwide. Wow. So it was literally one in three people own a house. Fuck I needed your help. That's why we dominated no one else knew how to do it. We're the only shop in town. And I realized like holy crap, everyone here live somewhere. Everyone here is moving. It's just a numbers game. You guys, let's break down the numbers on the gurus. The gurus tell me when I pick up the phone and cold call whatever guru you're listening to. The Guru is going to say, Hey, you're one more know from your next Yes, pick up that phone and call how many of your agents can actually pick up a phone and call because that's how it still works? It's the problem is that no one has the balls to do it. And no one wants to do it. RightMike work works. And people they're just afraid to do the work. I mean, if you just lean back on the tried and true method, you will get a piece of business from it. Now are you being as tactical as you could be? Maybe not. But I mean, just grabbing the hammer and swinging, you're gonna get something? Yeah, for sure.That's what prospecting is, it's the grind, but no one ever last because they burn out. Right? No one wants to rejection. But when we're talking about marketing or brand, it's really the same thing. Because that's a mathematical formula, right? You throw enough shit at the wall, eventually, you got to figure out what the ROI is. And then you know what your numbers are? Well, let's share the ROI with marketing your database, folks, because it is also mathematical. The number one reason I believe people don't market their database is because they don't know how to attach an ROI to it. And therefore they never measure the effectiveness of the content they're creating.We are huge on numbers and p&l is and you're 100% right? When we start started doing that accounting, we look back on what actually work, we're spending, you know, 1000s of dollars. And it was like a sphere of influence. It's for employees, it's our events. It's our Facebook content. It's our buyer seminars, it wasn't postcards, $1,500 on billboards and Zillow and all that other stuff. That's the ego stuff. I had clients coming in knocking on the door saying just lists me, why the hell am I gonna take that Zillow phone call? Yeah, that's how I got sowhy is it that we feel like we're accomplishing some just because we're buying leads, even though we're not following up with them.It's that instant gratification.It's crazy. You feel like that's what you should do.I think that's where it really comes down to.I can't tell you how many people I've seen even people that we've worked with. I won't name any names, but I have someone that we are working with. And we only shot one video like Oh, then they saw another shiny object and then they went to go buy a bunch of leads. I can guarantee you you're getting your ass kicked right now. Because the time that that happened, and I'm not like talking shit, I'm just being honest. Like, you're gonna go and you cannot. When a market shifts like this, the numbers all change. So what's going to happen? My guess is there's a shitload of teams getting their ass kicked this month, and next month, the ones that are spending 2030 40k a month on lead gen because what happened is, is that the market has changed. Everyone's your ROI has changed, because you cannot rely on those exact numbers still, because the virus isn't sentiment change. So if you're converting at 20% in the previous market, you're not doing that anymore, because the sentiment has changed. Therefore, you cannot rely on ROI for direct cold marketing in a shift like this. The ROI for warm referral marketing is very simple guys. 10 to 15% of your people move this year 10 to 15% of the people on your Facebook feed your IG feed your LinkedIn followers, your email list, your direct mail 10 to 15% of people that you walk across in the grocery store. 10 to 15% of the kids parents are the shockers game so your kids soccer games, at the gym that you walk through that you drive by. That's the number the business has always been right in front of us. Most don't know it yet. And this recession there's gonna be a lot of people gonna have to move they don't know yet. Trust me. So really,if you've got 1000 folks that know you like you and trust you, I mean you're converting 100 to 150 people.Well, you're not converting them. Yeah, because most of them don't know what you do yet until they do. Yeah, which is why you create content. You know, there's somepeople though that's there's 100to 150 opportunities in there. Yeah.And when you do, what's the the numbers? I, I've been told this for a long time you get 2000 people in your database, you should have a million dollar business if yes, nurtured effectively,if they all know what you do correct, because those are the numbers now, here. And here's the other half, though. But in most people when they market their database, they do it for their direct business. No. Because 100% of the 1000 people you just mentioned, have a referral for you. Yeah, because everybody knows someone who's moving this year, actually. So when you chase referrals, you naturally attract direct. Right? It's when you chase sales, you don't attract anyone, because everyone knows you're just on a soapbox selling your shit.Exactly. Yeah. And you know, that's why we were so heavy on events, because you get so tired of sending that same message out of, hey, I'm in real estate, do you need to buy a house? Do you need to sell your house? I mean, go through your Facebook message thread and see how many times you sent that to the same person. They keep ignoring it. Yeah, they turtle at that point, people actuallydo that, like people actually Facebook Messenger and just cold call people, hey, you need to buy out like you guys are doing that. Don't ever do that again,you know, don't ever do that. And that's why like, I want that random coffee shop interaction where I find somebody who I maybe went to high school with or a past client or a friend of a friend. And they say, Oh, hey, what's going on? And then it casually comes up that maybe they're looking to buy a house. And instead of me jumping straight into sales mode of talk to my lender, which I could obviously do, if that's what they want to do, hey, I'm doing a seminar this week, you should probably tune into it or come by we have some we're giving away gift cards and friend food bring some friends like it's gonna be a good time come hang out, learn about real estate. That's, that's one of the sales pitch.It's good. Well, it's more about the touches. Like I don't care if they show up to your event, the facts like oh my god, David's have an event that guy must be doing something right. Maybe I don't mind the market yet. But I'll take a mental note ofthat in there every month. So if you miss this month, come next month, no big deal. We're always doing it low pressure. You know, if you ever read the book, seven levels of communication, they talk about this. And it's like a layer. It's exactly okay. And so, you know, it's Casey.Yeah, he was, he was like Leawood or the Kansas, Kansas somewhere aroundthere. And, yeah, we actually did a, like a little one on one with Him with our company. And, man, the nuggets he dropped, it's all about the invite at the event is cool, you know, bring it all the 100% button, then as a follow up to the people who showed our you couldn't make it. Yeah,so let's do. You're exactly right. When I was in Chicago, we saved these mega events, the largest one ever had, I think had 850 People show, it's not bad. And we would run a nightclub out because the nightclubs didn't have a kitchen to close down. So it's the cheapest and that would sponsor the liquor. And from my girlfriend at the time worked at Bacardi or some somebody was I had all the ship paid for and I had all of our vendors, but we would have 800 people. And the reason why we would that we did it twice in a row two years in a row. And the reason why we did the events wasn't for who showed up, it was for all the touches around it. Because I know when we're doing an event, we sent out direct mail piece, so did all 15 of our agents, then all 15 of our agents send out email pieces, and we ran ads even for the event. And then once we were at the event, we shook hands kiss babies, and then we are done with the event. We sent them back the video from the event of the time that they missed. And then we repurpose the whole damn thing. And you get a bunch of video footage from the event. You get a bunch of testimonials. There's just so much content there. But you're right, I would get business from it every damn time. And we would spend about 15k on these things are out of pocket. But it penciled in like 6090 days. Yeah, because of how many connections that you have there. And I would get some of the agents would invite some of their clients. And it was my event. And they didn't sponsor and I ended up selling their clients shit. They forgot who they were, they just ran in there from a friend of a friend. And I remember what's one of your events a day, they're invited from a friend of a friend of a friend and all sudden they became a client. Yeah, this is about attention, folks. This is all this is attention. Attention, attention, attention attention. So let's get into you guys have an agent accelerator program in your office. And I'm actually going to Kansas City. What am I going against pomp August 4, August, August 4, we're gonna be having an event in Kansas City. So if you're in there, you guys can go to that event. If you're in the area if you want to fly in. That's cool. But why don't you what we're focusing on as a sole agent accelerator program. Walk me through it. How does it work? What do we do? What is Agent accelerator?Yeah, Agent accelerators. We basically dissected what worked in our business, how we were able to get 30 closings stacked into one month as a team during a pandemic, our tried and true principles. And then we're bringing in some heavy hitters as well that are growing massive offices running powerful teams, and really getting after it national speakers as well. And they're going to open up their playbook. We're going to take you from day one agents to even seasoned vets and show you how you can implement these practices into your business and crush it in your local market. It's going to be an awesome event. We're gonna have a lot of content around that as well. So you're gonna get some free resources from each of the speakers to downloadable PDFs, things you can implement in your business right away. This event is It's very cheap considering the amount of information and knowledge you're going to get.If you don't get that much value from this event you didn't show up, you didn'tshow you're not implementing you weren't paying attention, you should be able to get at least one piece of business for sure. With some of the tips and tricks that are going to be shown here. It's going to be a lot of fun.Like get get your tickets, let's go into some of the topics we're gonna be chatting about, I want to know specifically on how you guys work the system, like if I'm an agent in Kansas City, I come into your guys, what does your system look like? What are the touches? Let's break it down.Yeah, so I mean, it really depends on if you're brand spanking new. I mean, it's the basics. It's like, Do you have a Facebook? Or like, Do you have a friend group? Like, where can we start pulling business from because like you said, we grew our business off of referrals, people that know us, like us, and trust us. And we parlayed that into friends of friends, and then an outer circle of that. So we got to know where you're starting from first, because not everybody is exactly the same. But bare bones right off the bat, you need a website CRM, you need a funnel that you can capture clients through, I call these mouse traps. We just need to get you into a rhythm. So hook you up on our website, CRM, show you how to run some free Facebook posts online, let's get some passive buyers rolling through just some Facebook messages people to practice on essentially, what a second race? Yeah, we're doing scripts, I'm gonna get you inside of a house of vacant home, you're gonna start doing some home tours, let's get you comfortable opening doors, showing off properties and demonstrating to your sphere of influence within that first two weeks. Hey, I'm in real estate, I'm taking it serious. I'm excited about it. And I'm here to help.So you got to force them to create content, in a sense,absolutely have to will pull out the camera right in front of them, hey, it's showtime go.Yeah, like we need to get them out of their own head. And we need to just get them comfortable just being in promotion mode. Because at the end of the day, we're marketers, this is a contact sport. If you're gonna stay in your turtle shell and not come out, I'm sorry, it's gonna be very rough industry for you. Like it's, it's gonna be tough.What's a better way to learn your scripts and how to talk to people to convert them through video. Like when you do that through video, you learn your pitch, you learn exactly what you're pitching. And then when you talk to real live people, you've already been through it. Like it. Sothose are some of the basics, you know, we can start there and then just start building off of that. We got tactical strips, we want scripts, we want you to message certain things to your entire database, you need to have some type of intro to that your Hey, now I'm a real estate agent. A tip for some of these agents too, that work really well. Those Welcome to the Office posts, those ones where you get tons of shares your whole family, you know, bloodline loves it shares it, comments on it, all your high school friends, I mean, some agents will roll in here, not knowing what to do. But they'll have 400 likes, loves and comments on their posts. that's those are your raving fans right there. Hit every single one of them up. And you know, it's not the typical, hey, like if you know anybody or you know, it's not, it's not your typical hammer real estate agent, let me know if you want to buy or sell a house. It's a little more specific. And so the message that we think you should send out right up front, and if you know a better one, I'd love to hear it. But it's worked out well for us is, hey, with inventory being so low, we have some buyers that are looking to find a home if you know anything off market, please let me know or Nova may looking to sell. It's some variation of that. But it's a showcasing the fact that you have some type of buyer pool and be that you're trying to find off market homes for them going the extra mile. And if they know of anybody to let me know. And you're not asking for direct business,one ofour brand new agents are getting contacted Phil on that point.Um, at that point, I think we just let the conversation unfold. But usually it's people you already know. So it should be like a friend or like a sister or something like that email phone number, put them in the database. And so we actually have one of our newer agents she got she got three listings from that one. Message blast. And that's just easy, because it's,let's, let's do the math on it. Alright, so let's go back to gerbil. Yeah. Where's your next? Yes, from your next No? It? Well, it's 10 to 15% of people are moving directly, but 100% of people have referral for you. So you're right, what you'll see naturally is that one out of 10 calls one out of 20 calls will be people probably moving directly in the next few months. Because remember, out of that 10 to 15% Most don't know they're moving yet. This year, there's gonna be life situations that happen. So that's why that number is always cut in half. But 100% of the people have referral for you. I used to do some similar, but I would just invite them to a party and I would just even if I didn't have the party. Yes. Yeah. Like I loved the whole reason I had party is just to build a database. I'm like, yo, what's up, dude and talk to you? Well, hey, what's your address? What's your email I'm sending as party. We're gonna get everyone together and see neighbor, well, then what do you have in a party for? Oh, it's my real estate company. And then there goes in like that would always work. Well, and because no one ever says no to a party invite. And then when at the party, you'd have to sign in so we would get the direct mail and then we would have a raffle. For so I would get direct mail build a direct mail list everyone signs in with an email list and then all of that shit just gets retargeted for for life essentially, but yeah you just have to have that initial excuse a value and start the conversation off because if you don't own the data like if you don't have an email address if you're not friends with them on Facebook if you don't have their phone number you can't market them can you?No you can't and I love that that party event because then it parlays into you should be setting an open house right away get some reps in go to or some open houses if you're uncomfortable see how other agents are doing it they're probably pretty lazy got three signs out total if that the doors probably shut itdown that would be me right theremake some video content I was I wasjust hoping no one will show up I'm like hey no one's showing up I'm gonna sit out here smoke a hitter and hope no one comes in the wall comes in the door that was me when I was 25 years old.Our our mega open houses man we would we would door knock and flyer drop the neighborhood promoted. Promoted aggressively.You got a 60 foot gorilla outside of one of those. Back tossin the front yard. We're grilling, cooking hot dogs for people we get 20 to 40 people roll throughthat. Neighbors. I've seen a lot of people do like Taco events and that would be really fun. Like do like a world WWF event the front yard of an open house. There's like two guys out there rustling or just have like sumo wrestlers in front of an open house just in the grass. So I'm sumo wrestlers have an open house. What the fuck? Who cares? Like that's the stuff that people look at me like, What the hell are you doing? Oh my god. Oh, the realtors. The realtors that have that sumo wrestler at the house? Yeah, there's got to be that one thing that the connectionhas to be Yeah, that's huge. Um, yeah, I mean, I closed my biggest deal from Dornoch or from open houses by doing an air pods giveaway. It was like a $780,000 bythe only the person that one was the unrepresented buyer who's serious. They want out of a hat and there's like 30 names and they're all the same person. Imean, you could go crazy with this stuff. That's why I love open houses you can build, you can really hype and even up get a whole neighborhood involved. And if you do it consistent enough, you're going to become the authority.So your open houses though you're making an event out of it. Is it absolutely okay, so let's go into that a little bit more. It's not just an open house. Let's go to some more examples. It's fun. So you're creating an event. Okay. I didn't catch that first time. It's not just an open house. It's an event open house. So there's either like a taco truck or something different.Absolutely. I mean, like we would do these repetitively. Every week it was there's a flow Monday, we were following up with open house doing the giveaway, and we do the raffle live. And I'd go give it to him and do a picture. And then we were all into Tuesday kind of game plan for the next one. Wednesday, I'm locking down the open house. This is when homes are sitting a little bit longer, too. And then Thursday or Friday, I'm flyer dropping, I'm doing some type of promotion getting out there in the streets. And then come Friday or the actual day, the open house, whether it's a Saturday or Sunday, we're putting a lot of promotion behind it. Oh, well, I miss Friday, I'm shooting some promo videos for the giveaways I'm doing targeted. So short, little like six second video clip, stop by my open house to win this free Amazon gift card.And you want to win a free Amazon gift card while he goes out to the open house at 123. Charlie?Exactly. We do some of those, I would target those before Facebook had to open up your real estate ads to 15 miles, you could do them to really condense ratio, or radius and we would do those and just try to get as creative as possible. And just make it fun. Um, and so yeah, like I call it running for mayor. So anytime I do one of those I deploy that strategy as if I'm running for office in that neighborhood. But yeah, that's just one of the events. That's just one of them.And then the monthly seminars are probably like food, are they were they doing these monthly seminars? Your agents, they do them at the office? I think them in their house? What are they do? They do pop by dates? Like what are thewe would do them at the office? The number one trick that we had found had so much success for one of our buyer seminars. I mean, we had our vendors there and they're like, Hey, guys, we come to these a lot. If no one shows up, no hard feelings, we'll just hang out, literally had a line out the door. The tactic that we had used was we created an event on Eventbrite monthly seminars for buyers, we would copy that link, and we post it all of our friends on Facebook, man, could you like and share this page, and then they share it on their Facebook page, they would get interactions we'd have like 65 shares, and then you just take that little link, you send it to your database on Well, we use chime technologies at the time but you send it out as a mass text mass email with a little video Hey, we we help so many buyers answer their questions and it's crazy much points.Yeah.And you know, whenever we're send this out to our friends and all that stuff, we're never asking them to come. We're saying can you share this can you promote this and then letting the conversations unravel naturally?You have 46 shares, you're gonna have some people you know, it's likethe end algae I heard Grant Cardone say this once but he's like you know in sales you have a choice to either be Rambo with the with the 50 Cal blasted down trees in the woods shoot and everything or you can be the predator and and you know people they think they want to be Rambo just shouting asking for the sale like closing them hard when in reality you want to be that person that sneaks up right behind him didn't even see you all the all the asks all the Hey, do you know this person all that whenever it comes time for that person to make a decision, you never asked him directly, but they've you've been in contact so casually. Yeah, they're thinking of you. And now in that aspect, you're the predator. And and that's I believe you should be marketing.So there's a constant or a consistent theme here. And it's three words long, it's the center of attention. Yeah, yeah, absolutely. Be the center of attention amongst your database,we would have that we were so consistent with a follow up and stuff, they would feel bad if they use another realtor, then it'd be like, ah, Ryan, sorry. But you know, my sister, she was a realtor. So I hope there's no hard feelings. Hey, absolutely. Get it, it happens. Do you know anyone else that would use that? Oh, you'renice. You're nice. I'd be like, what's what? What did you just do to me? Uh huh.No, my language,you know, we had to make one of our core values. First, because man, we went through so many different like struggles with people using other agents or, or not even that, but like, like, just deals falling apart, and just things just going crazy or haywire. So when you're closing a lot of volume, I mean, you didn't have anything. And so our motto was relationships first. So any of those situations, it's like, hey, because nobody wants to feel bad like that, you know, they already feel bad. Like the example rounds us and so if we come out, and we combat, you know, somebody who feels like they don't want to talk to us right now, because they should have used us but they didn't. And they don't want to tell us what they do. And then we come at him. And we're aggression. We're aggressive. We're using aggression as, as our tool in that moment, it's just not going to create a win at all.We're like, hey, congratulations, great house. Who else? You know,we already took the L, we already took the L on the chin. We don't need to make it a worse situation. So how can we extract something good out of this, it's gonna benefit usbecause I wouldn't I would not have that patience. Personally, I had a good friend of mine before. I love Chicago. I had a good friend of mine. Now we're friends again, but we weren't for a couple years. And then one of my other like best friends who I trained in real estate, right? backdoored me with my other best friend. And then they didn't tell me about it until after I saw the closing at $750,000. I was like, bro, you guys first I trained you. I've sold you four houses. How did this happen? Behind my back? Yeah. And I remember that day. And I was like, Dude, I got I get I get pissed about that kind of stuff. I don't know how to do that. Well, how you guys handle it is how you should do it. Yeah,I mean, do we just go on offense? Like, I want to prove you so wrong. And that decision, I'm going to be this the real estate celebrity now. And the number one thing that I've learned in this business is you want to create more people working for you than against you. Like, you got that one person working against you. I mean, you're taking a loss time sincehow do they say like one good review gets shared twice, but a bad review gets shared 10 times or something like that, or as apost and I think it was in lab coats or maybe real closers the other day have an agent on this exact topic similar and they're like, I'd like to say the situation was a seller canceled the contract, and they're a buyer or something, and the agent still went after him for the commission. And they should have they should have just chalked it up and left, you know, but they're like, No, I worked hard for this money. And I'm like, Dude, the negative publicity just on you putting this on Facebook yet alone. Their database like that one person who talks bad about you will cost you a lot more than it felt good talking about about them.Exactly. So we just, you know, we we scream internally, when we close the door, we're like, Buck. All right, we got that out. Okay, let's just ask how do we extract the when it's like that agent that goes on a listing appointment? And because instead of that, they don't want to take a 6% commission they do. Like the buyer or seller wants a 4% and they walk away from it when the vise 95% of the work yeah, that was me to probably just put a sign in the yard, get it under contract and collect your little bit of coins and just move on. Or you're not gonna get 80% of the work, you're gonna walk away with nothing. So how do you extract the wind out of anything? What's your value? What's your time worth? And there are situations where you should say no, we're not being disrespected. I have a whole course on that inside of our, our new agent orientation, where I go in depth on that because there are times we should draw the line because people do get a little confused. We say relationships first, you want more people playing for you than against you. But there comes a time where people are just flat out disrespectful.Yeah, that is well that's the entire purpose of building a brand when you when you start off in real estate, you're gonna have some shitty clients I mean, you got to do what you got to do. It's a grind the first two years you're gonna have to put in the work to make it but the entire just to put me on the same page or the entire purpose of building up Mirantis so that you work with people, that one come to you, but there if they come to you, that means they're also more than likely just like you like you're you should enjoy. That's what attraction is. You can attract people you don't get along with it just doesn't work. It's just not by the law of attraction like, like, that's not the way God wrote the rule doesn't work this way. Like, I could be me. And I'm not gonna attract anyone. I'm not like, because I'm being me. No. So like, I wouldn't, I will repel attorneys or anyone with a suit on to be honest with you, like, I will repel the shit out of you. You guys aren't my clientele. But I know that and I'm fine with it. Right? Right. But I also get all the dudes, the bros the chicks, and all that, because that's part of my brand. And they all live somewhere and some of them are really rich. So that's fine by me. salutely Yeah,no, that's 100% True. I think you got to find your niche, your group. I mean, that's why whenever we leaned on events and trying to grow our business based off of those activities, we looked at, okay, where's most of our business coming from and what feels most natural to us, and we just leaned in on it. Now, I don't necessarily, I don't gravitate towards like big bikers with a bunch of tattoos. But if they work at the Ford plant in, they fit that niche group. They're, they're my guy. Yeah. And like, you know, so it just, it just goes like, what kind of category are you going to market towards? One thing I'll share with you too, how we infiltrate some neighborhoods. And we did this when we first launched our brokers beautif right before we stepped out of production, but I think if any agent did this in their market, they would crush you just got to do it a couple times. A local neighborhood high price point homes, at least for our area was like five 600,000. Yeah. Which is solid in any market. We said, Hey, we want to do a food truck because they do this pretty often we did a talk. And we said, you know, we want to do it for your neighbors because we sold a couple of houses. One of our past clients was a friend with one of the HOA board members, they let us onto the community page, myself and Ryan, what we did was we promoted the event, say, hey, taco truck, come here Tuesday, whatever timeit was added every member in that. And that HOA page added him on Facebook.So now we were going to be removed from that group. So we just captured as many friends as we could in that moment. Because now we can retarget them like we discussed earlier in the in this episode. But we did the event blew it out did some video content around it. And literally everybody came up to us and said, Are you guys the new?What is it? We were the only agents in thatexclusive? Yeah. Are you guys the exclusivereal estate because you had a taco truck? And you did a video?Yes. And if we would have done that, probably one or two. You know, another time after that, we would have definitely picked up moreluck, I will tell you the number one thing that I took from, you know, social media marketing, doing those video contents, people think you're a professional.So not only is the I was gonna, I was gonna ask that question. Not only is theappointment easier, you get the listing no matter what, if you fuck up, they're like, You can blame something. And they're like, No, I mean, Ryan, he, he would never like, I trust Ryan. I trust Ryan like, that's video and you know, that buyer wasn't pre qualified or whatever we put the offer in on the house. They're like, Oh, no, it's fine, man. And it's just because they they feel like you are the professional because of all the content that you've done. Yeah, can't go wrong.No, you're right. I was gonna say you could probably went into that neighborhood never sold a house in your life. And they were still thought you're the expert.Absolutely. That's the best $600 we ever spent. So does anyone.There's an idea I thought about doing that I want to do I just I think a great idea would be to have a junk hauling truck for a neighborhood. Oh, a junk party. I have so much junk that I want to throw out that I can throw on a regular trash and all my neighbors do too. But can you imagine having a just just renting the junk truck and having the neighbor's pitch and like the junk truck would probably cost you 2500 bucks. Right? Everybody in the neighborhood? Get rid of your junk? I think that would crush it.I think so too. That's yeah, that's actually a really good idea.Well, you guys test that. I'm just curious. And we'll do a follow up show on this. Yeah, we'll try. I'll get some of my agency. I don't know if they will. Because I only have three right now. But yeah, I think I think I think they'll crush it.I mean, you know, I think getting involved in the community is is is an easy play. It makes a bigger impact. And it shows that you actually care. As much as you're promoting your business while doing these activities. You're still doing some bit of good. Yes. Whenever me and Ryan first teamed up together. I said, Dude, we got to do an event and we got to have it not just about real estate. So we partnered up with city Union Mission, the largest nonprofit charity organization in Kansas. Yeah, love it. They gave us a bunch of barrels. We put them at our friends that own restaurants and bars. We didn't know them really. We just were friends on Facebook. We hit them up in their DMS they can we drop off a barrel. We wrap that barrel around with two logos, the the nonprofit and then our real estate company and we did a coat drive. And then we did a kickoff event for it invited everybody. Everybody in our database came out to it is are at one of the bars. Yeah, no other pub. It's Sporting Kansas City or football club. It's soccer here but well yeah, well FC Football Club. And so we came out there and it was a great event good turnout. And then we just kept that going that that. That was a sponsored ad for a year that marketing campaign lasted for six months. They're like,Wow, you guys are experts at branding and marketing and attention. And it's duplicatable. Right? Like as long as you have. I will say this the only time it doesn't work is when you're doing this in front of a bunch of people you've never met. Is that fair?Yeah, that's very fair. Because I tried this in Arizona and it kind of fell on deaf ears. Yeah, I didn't have a sphere of influence. I didn't have a database I was building that's myproblem here. I don't have the database I have to do lead gen here. But um, you know, my whole my whole business model is very similar you guys out here is that I just blow up brands and then do all the marketing for him. Same thing like you guys are teach given them a system that you have, and they're really, it. It's all the same thing. There's you guys there's so many ways to generate buzz around your brand. And that's the key is like you just got to be in front of people. And it's about reminding people what you do versus telling themexactly how people who stay consistent going fearless. We have agents that come in first 90 days are closing 10 Plus homes.What do you think so it'swhat the phone call for saleby owners to like you're just crushing like these prospecting type leads as well.That's great. All right, final question. Let's get this wrapped up. We went a little bit over but this is a really good conversation. He doesn't get a lot out of this. What do you prediction with the market? What would you be doing right now there's a shift obviously happening I my my opinion, I'd like to get what your guys's is, what is? What do you drop? What do you keep? What do you do?All that, dude, okay, this is my take on it. This has always been my take. I love it. If you if you are failing to step foot in this market and really take accountability of your daily actions and prospecting, you are probably living in your own internal recession, and you have been half past five to seven to 10 years, we've been in the greatest economic climate for real estate up to this point. And it's still good because low inventory prices are still rising, there's still opportunities out there. There's just buzz going around of other sectors getting demolished crypto, the stock markets, but agents have been in a recession their whole entire career if they haven't been taking action. That's why 87% fail. So I think that if you're putting in these steps that we've talked about in this podcast, if you're if you're actually implementing to the degree in which you know you should be, you're going to be just fine, the people who are willing to work, it's going to keep working, but to those that are just going to keep listening to the narrative of the market is going to crash, whether it crashes or it doesn't. It's still there's people that win in both both climates. So I think it's all dictated on on you. And what I told Ryan, once he had a slow November, I think I got off the phone with them, or we were on the phone calls. He was crying. He kind of he waslike, Dude, this market is going down my buyers and I don't have anything andthere's no subpoena Karen. Yeah, Iget off the phone with him. Well, I just call me back on an offer. And he did say he said, Ryan, the market is not slow, you're slow. And then the agent she calls and she says so sorry, I didn't get back with your offer. I had three listing appointments. I've got this buyer, I'm shopping. It's just been a hectic day, I called David back and I'm like, shit did You're right. I'm just not doing the necessary things to bring the business in.So that's my take on it. I mean, regardless, I'm pretty committed to this industry. Obviously, we run a brokerage, we got a bunch of agents, we've survived through COVID been in a great market. But at this at the end of the day, 87% fail in this business. And why is that? And it's not because of a recession. It's because their lack of effort, since he is huge. So that's my take on it. Now obviously, there's headlines going around, and it's going to be a little bit more difficult to sell homes. Whenever interest rates go up, things start to happen. And we'll find out what that's going to look like in a couple of months. Yougotta be a financial advisor at this point, because a lot of people have 100 $200,000 in equity in their current home. So I man, people don't have 20k that they're just flipping into another house. They've got some serious cash. Is it a good idea to buy at a way higher interest rate? Maybe, maybe not. Maybe the better idea is to take that HELOC out on your current home go buy some investment properties. I don't foresee the market taking a huge decline on prices. I just see the buyer market dwindling a little bit. People holding off stuff like that, but that's what I see. Yeah,you guys will be pretty safe in the Midwest case either. You guys gotta get good inbound. I'm estimating a 10 to 20% shift here in SoCal. And I needed it went up 40% Last year, like oh, you know, I mean, like, it's crazy. And that's I think you're sending but a lot of the inbound markets like to Texas, I think is going to be they'll see a little shift, but all that but the demand is still there, right? So a lot of is gonna be demand and folks just remember you have to correct before you crash. So we don't want who's saying there's going to be a crash. We'll know right now, but I can tell you once it starts correcting over 1015 20 years out there. We're crashing. So to be to be tuned, stay, stay tuned to be seen. Awesome show guys. Why don't you guys go ahead and tell everybody if you guys tell him about the event again, one more time in case you guys guys like what we talked about today coming to this event, this is what we're talking about the recession proof business model and whatnot. You guys could go out and tee it up, Tom, we're gonna get tickets.Yeah, we have an Eventbrite link out and a Facebook event page that's posted. So we'll share that with you guys. So you can promote that on this link. But it's going to be in Kansas City at the Stoney Creek hotel. It's right next to Bass Pro in independence.We got it. Yes, Bass Pro and the Kansas City areas get checked out. Yeah, sogonna be an awesome event. I think you guys are gonna take a lot from it. It's 10am to 4pm. So it's an all day, we got some special guests flying in, including Mike are going to be dropping some knowledge. I guarantee you're going to walk away with a few things you can implement immediately and grow your business.Oh, man, I appreciate you guys appreciate you for listening to another episode of The Marketing you'd podcast if you need any help. If you're looking to script edit, build your personal brand, do anything with video, whether it's coaching, consulting, or you need us to do all the work for you. You're not going to find a better or more comprehensive video marketing company. Because this is all I do. Dude, I did it for 20 years, so call us www dot real estate marketing.com Thank you for listening to show follow us on Facebook, YouTube, Instagram. And guess what I just shot my first 12 short videos, which means I'm gonna be on Tik Tok. And I'm gonna start blowing that up. I'm going all in on short form content right now. And you could follow me I only have like seven Tik Tok followers. So become the eighth, ninth and 10th right now. And you're gonna see me grow that page to a large audience is my goal in the next six months. So appreciate you guys listening and see you guys next week. Have a good day and don't chase shiny objects Chase relationships, so it's all about peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

IE Sports Radio
The SoCal Supreme Sports Show: Episode 94

IE Sports Radio

Play Episode Listen Later Jul 1, 2022 64:59


Thank you for tuning in to episode 94 of the SoCal Supreme Sports Show. In this episode, Teran Rodriguez discusses the beginning of the Dodgers-Padres 4-game series. Can the Dodgers build off their 3-1 win on Thursday? Rodriguez also discusses LAFC continuing its winning ways by beating Dallas on Wednesday. Finally, Rodriguez discusses NWSL action involving the Wave and Angel City! The thoughts and opinions of Teran Rodriguez are his and his alone and not of any second- or third-party organizations. Twitter of show: @SoCalShowIESR Twitter of host: @TeranRodriguez1

Chuck and Buck
H3: 7-1 The Ocho, Super Conferences and LIV Golf

Chuck and Buck

Play Episode Listen Later Jul 1, 2022 45:30


We cover the top 8 sports stories of the day in The Ocho; USC & UCLA leave the Pac-12 high and dry, Mariners win, Durant wants out and more. With the SoCal schools move to the Big-10, are 2 new Super Conferences forming and what about the rest of us? LIV Golf is playing in Oregon, does anyone care?

SoCal in 17
'Fair Play': Jennifer Siebel Newsom on balancing work and family

SoCal in 17

Play Episode Listen Later Jul 1, 2022 17:30


As a filmmaker, mother of four and wife of California's governor, Jennifer Siebel Newsom knows a thing or two about trying to balance work and family. Her new documentary “Fair Play” looks at the imbalanced gender dynamic that exists in many American households and the toll it takes on our society. The first partner joins host Alex Cohen to discuss the film, her own personal experiences in this realm and her thoughts on Roe v. Wade. Get in Touch Want to ask Alex a question? Visit the SoCal in 17 page On Twitter using hashtag #SOCALIN17 or her handle @alexcoheninla In this Episode Follow Jennifer Siebel Newsom on Twitter: @JenSiebelNewsom "Fair Play" website: https://www.fairplaylife.com/documentary

Bavarian Football Works: For Bayern Munich fans
Podcast Season 1, Episode 56 — The latest on the Bayern Munich transfer drama with Robert Lewandowski and FC Barcelona; A logjam in the attack; Looking at center-backs linked to Bayern; and MORE!

Bavarian Football Works: For Bayern Munich fans

Play Episode Listen Later Jul 1, 2022 43:00


Hey, hey, hey! No, it's not Dwayne Nelson from What's Happening...it's me and I'm back for a couple of weeks (before I leave again). While I am in town, however, I am hear to talk all things Bayern Munich and maybe some other junk, but here is what we have on tap for this episode: A look at the latest on the three-way transfer saga involving Bayern Munich, Robert Lewandowski, and FC Barcelona. Assessing the current logjam in Bayern Munich's attack. Check out the three center-backs linked to the Rekordmeister this week. Why we addressed the Julian Nagelsmann rumors when we really don't care what he does. Borussia Dortmund is getting closer, but is not quite there yet. Why I get the attraction to So Cal. This was also the final episode of season one of the Weekend Warm-up Podcast. Hopefully you have enjoyed it (or at least tolerated it!). As always, we love your feedback and appreciate all the support! Be sure to stay tuned to Bavarian Podcast Works for all of your up to date coverage on Bayern Munich and Germany. Follow us on Twitter @BavarianFBWorks, @jeffersonfenner, @TheBarrelBlog, @tommyadams71, @bfwinnn, and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Tripping Over the Barrel
A Tribute to T-Lo: Volume 3

Tripping Over the Barrel

Play Episode Listen Later Jun 30, 2022 44:54


On our third tribute episode - Tim's college buddies from A&M give the down low on T-Lo from the late 80's and early 90's. Road trips to SoCal, engagements to weddings, current marriages, and the separation of business and professional highlight another heartfelt recording. Between 97 recordings with Tim and Funk, and now 3 tributes, this marks 100 episodes strong for TOTB!

The Story of a Brand
Hammitt - Focus is on the Customer Brand Experience

The Story of a Brand

Play Episode Listen Later Jun 30, 2022 40:45


This episode is brought to you by Sendlane.   Hammitt is on a mission to become the most outstanding new luxury handbag brand coming from the United States, says Tony Drockton, the company's Founder and "Chief Cheerleader."   "Our simple philosophy is that we build the most beautiful, luxurious product that also incorporates the highest level of functionality so that we're the go-to handbag or accessory that our fans will carry when they travel when they go out for some coffee with friends, when they go to the office or for the evening to have a little fun," Tony says.   The brand is 15 years old and is now carried in more than 950 retail stores around the country, along with two of its locations in Southern California. (A third is about to open.)   Tony says he moved to SoCal from Ohio with the goal of incorporating his love of art, architecture, and entrepreneurship.   "The fashion industry just fit," he says.   In Manhattan Beach, he was introduced to a fashion designer looking for an investor.   "I fell in love with her designs, spoke to some people in the community that also loved them," he says. "I thought, let's just do this thing."   Tony says fear and failure are vital parts of an entrepreneur's life - it's just how you deal with them.   "If you choose the life of an entrepreneur - everyone needs to understand - you choose to fail," he says. "Nobody really can call themselves an entrepreneur if it's successful the first time they do something. That's just luck."   The key is turning the fear of failure into positive energy.   "The purpose of fear - going back to the earliest times - was fight or flight. It was to make you aware of a danger of a predator," he says. "As an entrepreneur, the danger of the predator can come in many ways, and the fear to me, that's the battery. That's the charge that keeps us all moving."   For Hammitt, Tony says the factor that has set the brand apart is the focus on the brand experience.   "We want everyone to walk away from meeting Hammitt, touching a Hammitt bag, encountering a Hammitt fan - just really understanding what we're all about and what we're all about is we're this little brand out of Hermosa Beach, California."   In Part 1, Tony talks about:   * Gratitude for a Father's Day gift from his young son years ago that he still displays today. * The company focuses on building the brand one relationship at a time. * His background in art, architecture, and entrepreneurship. * How to stare down fear and failure. * The focus on the brand experience. * Why making a high-quality product is better for the environment.   Join Ramon Vela and Tony Drockton as they break down the inside story on The Story of a Brand.   For more on Hammitt, visit: https://www.hammitt.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

PR 360
Thriving in the Real Estate Industry While Relocating with Nicole M. Christopherson

PR 360

Play Episode Listen Later Jun 29, 2022 22:09


In This Episode…In this week's PR 360, we talk with Nicole M. Christopherson, a Real Estate Agent and Founder of NMC Realty. We discuss real estate, COVID, relocation, high-interest rates, content, and more! A little about Nicole: Nicole M. Christopherson is a highly respected and sought-after real estate expert who has been helping couples, families and individuals buy and sell distinctive homes since 2003. While a Southern California native, Nicole recently relocated to Austin, TX, from Newport Beach, CA, expanding her business and services across state lines. From foremost coastal and foothill properties in Orange County to the beautiful Texas Hill Country, she is renowned for her in-depth real estate knowledge, including demographics, market trends and timing, property sales, management and leasing. Show Notes· [01:28] Are you a coffee or tea drinker?· [01:52] Can you summarize your expertise?· [03:02] How has COVID changed the real estate industry?· [03:51] Have real estate agents used 3D touring more?· [04:50] How have high inflation and interest rates affected the real estate industry?· [07:11] What are some highlights and challenges you face relocating?· [08:57] How did you navigate the pandemic while expanding your business?· [11:10] Is it different getting clients in Austin than in SoCal?· [13:15] Is there any major difference between Austin and SoCal?· [14:27] How are you utilizing social media?· [16:01] Being more authentic?· [16:49] Is there a social media platform that is better for real estate agents?· [17:45] What content works best for real estate agents?· [18:35] Are you breaking it down between short and long-form videos?· [19:40] Short attention spans.· [19:53] Fun question: What was your favorite room in your house?· [20:48] Final thoughtsPeople and Companies, We Mentioned in the Show· Nicole Christopherson was our guest today.Episode Length: 22:09Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Follow us on Facebook, Twitter, Instagram, and LinkedIn! See acast.com/privacy for privacy and opt-out information.

EcoJustice Radio
The Truth About Compostable Packaging

EcoJustice Radio

Play Episode Listen Later Jun 27, 2022 59:32


This week we look into the truth about compostable foodservice and packaging with Erin Levine, Resource Recovery Manager at World Centric [https://www.worldcentric.com/]. We delve into environmental concerns, what is actually biodegradable, how fossil fuel dependence fits into the game, and whether we should focus instead on reusable cups, bags, flatware, etc. We also talk about organics waste, which includes yard waste and plant trimmings, food scraps, and food soiled paper. At approx. 40%, organic matter is the largest contributor of material in the landfill. Waste food makes up around 20%. When this material starts to slowly decompose it creates the 3rd largest source of human related methane emissions in the USA according to the EPA. Methane is a climate super pollutant up to 84 times more potent than carbon dioxide. Diverting wasted organics away from landfills and into systems like compost can not only reduce methane emissions, it supports healthier soils, stronger plants, and cleaner air through carbon sequestration. Composting is a climate oriented solution that we need and can enact immediately. That being said, business and public participation in accurately separating organic waste so that it can be composted is key to collecting and processing this material, especially wasted food. So by using compostable foodware can we divert more food from landfill, reduce ghg emissions, and lessen the consumption of single use plastics? *Erin Levine is the Resource Recovery Manager at World Centric, manufacturer of compostable products. Erin has been involved with resource recovery for 18 years and in the last decade has focused specifically on the sales and marketing of finished compost. She has supported commercial compost facilities throughout the West Coast and has worked closely with the end users of compost, particularly the agricultural industry. Erin is a Certified Composting Professional through the US Composting Council and a Certified Compost Programs Manager through the Solid Waste Authority of North America. *Jessica Aldridge, Co-Host and Producer of EcoJustice Radio, is an environmental educator, community organizer, and 15-year waste industry leader. She is a co-founder of SoCal 350, organizer for ReusableLA, and founded Adventures in Waste. She is a former professor of Recycling and Resource Management at Santa Monica College, and an award recipient of the international 2021 Women in Sustainability Leadership and the 2016 inaugural Waste360, 40 Under 40. Podcast Website: http://ecojusticeradio.org/ Podcast Blog: https://www.wilderutopia.com/category/ecojustice-radio/ Support the Podcast: https://www.patreon.com/ecojusticeradio Guest: Erin Levine, Resource Recovery Manager at World Centric. Host and Producer: Jessica Aldridge Engineer and Original Music: Blake Quake Beats Executive Producer: Jack Eidt Created by: Mark and JP Morris Episode 139 Photo Credit: Down2EarthMaterials.ie

Cracked Interviews
Kramer Club Director of Tennis Peter Smith Previews LA Swing of the 2022 SoCal Pro Circuit

Cracked Interviews

Play Episode Listen Later Jun 27, 2022 42:23


Jack Kramer Club Director of Tennis and Former USC Men's Tennis HC Peter Smith joins the show to discuss this week's SoCal Pro Circuit Event, reflect on his prolific coaching career, and so much more!! Don't forget to give a 5 star review on your favorite podcast app! In addition, add your twitter/instagram handle to the review for a chance to win some FREE CR gear!! This episode brought to you by:  Swing Vision SwingVision is the official ball tracking app of Tennis Australia, the UK's Lawn Tennis Association and the Intercollegiate Tennis Association. The startup's mission is to democratize the Grand Slam experience for tennis players of all levels. Using just a single smartphone, the app automatically tracks your shot trajectory, generates match highlights and provides line challenges, all in real-time on any court in the world. Take advantage of Cracked Racquets' exclusive partnership by using our promo code "cracked20" for a 14-day Pro Trial and a $20 discount. Don't miss out on this exclusive deal, available by clicking here! Tennis Point Discounted Tennis Apparel, Tennis Racquets, Tennis Shoes & Equipment from Nike, adidas, Babolat, Wilson & More! Visit their store today and use the code "CR15" at checkout to save 15% off Sale items. Some Exclusions (MAP Exceptions) apply and code will not work on those items. This code will add 1 FREE CAN of WILSON Balls to the cart at checkout.  Tourna MEGA TAC: It's the TACKIES GRIP EVER CREATED by far. You know Tourna Tennis for their world famous Tourna Grip, but did you know they also make the TACKIEST grip in the world? MEGA TAC is THE tackiest grip on the market. It starts tacky and stays tacky, longer than any other grip on the market as well. If you like Tacky Grips, you have to try Mega Tac.   You can have anyone reach out to sales@uniquesports.com and mention Cracked Racquets to get a FREE sample Lucky Racket The hub for tennis fans, based out of Dayton, OH. Our mission is to make everyone smile when they see our products on and off the tennis courts! Get 15% OFF by using our promo code "Cracked15" at luckyracquet.com. Tennis Channel Podcast Network Visit https://www.tennis.com/pro-game/podcasts/ to stay current on the latest tennis news and trends and enjoy in-depth analysis and dynamic debates. Find Cracked Racquets Website: https://www.crackedracquets.com Instagram: https://instagram.com/crackedracquets Twitter: https://twitter.com/crackedracquets Facebook: https://Facebook.com/crackedracquets YouTube: https://www.youtube.com/c/crackedracquets Email Newsletter: https://crackedracquets.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

IE Sports Radio
The SoCal Supreme Sports Show: Episode 93

IE Sports Radio

Play Episode Listen Later Jun 26, 2022 91:00


Thank you for tuning in to episode 93 of the SoCal Supreme Sports Show. In this episode, Teran Rodriguez discusses the LA Galaxy's loss to Sacramento in the U.S. Open Cup. How bad was this loss for the Galaxy despite it not counting toward their recordt? Rodriguez also discusses LAFC aquiring Gareth Bale from Real Maddrid How big of a pickup is this for LAFC and do they have 0 excuses not to make the playoffs? Finally, Rodriguez discusses Angel City dealing without Christen Press after her torn ACL injury, what Jeremy Fowler said about the Chargers, the Lakers' and Clippers' draft picks (yes the Lakers did have a draft pick), the tight race in the NL West and much more! The thoughts and opinions of Teran Rodriguez are his and his alone and not of any second- or third-party organizations. Twitter of show: @SoCalShowIESR Twitter of host: @TeranRodriguez1

Valentine In The Morning Podcast
Am I A Bad Person?

Valentine In The Morning Podcast

Play Episode Listen Later Jun 24, 2022 70:16


Today on Valentine in the Morning, Jill tells us what's happening in SoCal this weekend, Jon shows us some new music, we share happy news, and we discuss the little bad things we do in every day life.

Cracked Interviews
Paul Annacone on the 2022 SoCal Pro Circuit + Wimbledon Preview

Cracked Interviews

Play Episode Listen Later Jun 24, 2022 36:45


Tennis Channel's Paul Annacone joins the show to discuss the 2022 SoCal Pro Circuit, explain the importance of providing pro opportunities to aspiring players, share some 2022 Wimbledon thoughts, and so much more!! Don't forget to give a 5 star review on your favorite podcast app! In addition, add your twitter/instagram handle to the review for a chance to win some FREE CR gear!! This episode brought to you by:  Swing Vision SwingVision is the official ball tracking app of Tennis Australia, the UK's Lawn Tennis Association and the Intercollegiate Tennis Association. The startup's mission is to democratize the Grand Slam experience for tennis players of all levels. Using just a single smartphone, the app automatically tracks your shot trajectory, generates match highlights and provides line challenges, all in real-time on any court in the world. Take advantage of Cracked Racquets' exclusive partnership by using our promo code "cracked20" for a 14-day Pro Trial and a $20 discount. Don't miss out on this exclusive deal, available by clicking here! Tennis Point Discounted Tennis Apparel, Tennis Racquets, Tennis Shoes & Equipment from Nike, adidas, Babolat, Wilson & More! Visit their store today and use the code "CR15" at checkout to save 15% off Sale items. Some Exclusions (MAP Exceptions) apply and code will not work on those items. This code will add 1 FREE CAN of WILSON Balls to the cart at checkout.  Tourna MEGA TAC: It's the TACKIES GRIP EVER CREATED by far. You know Tourna Tennis for their world famous Tourna Grip, but did you know they also make the TACKIEST grip in the world? MEGA TAC is THE tackiest grip on the market. It starts tacky and stays tacky, longer than any other grip on the market as well. If you like Tacky Grips, you have to try Mega Tac.   You can have anyone reach out to sales@uniquesports.com and mention Cracked Racquets to get a FREE sample Lucky Racket The hub for tennis fans, based out of Dayton, OH. Our mission is to make everyone smile when they see our products on and off the tennis courts! Get 15% OFF by using our promo code "Cracked15" at luckyracquet.com. Tennis Channel Podcast Network Visit https://www.tennis.com/pro-game/podcasts/ to stay current on the latest tennis news and trends and enjoy in-depth analysis and dynamic debates. Find Cracked Racquets Website: https://www.crackedracquets.com Instagram: https://instagram.com/crackedracquets Twitter: https://twitter.com/crackedracquets Facebook: https://Facebook.com/crackedracquets YouTube: https://www.youtube.com/c/crackedracquets Email Newsletter: https://crackedracquets.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Boogieman Buddies
The Telltale Hunt: The SoCal Squad Session 104 - Wind Back the Clock pt. 2

Boogieman Buddies

Play Episode Listen Later Jun 24, 2022 142:40


Stepping close to the edge once more, our beleaguered trio cross out yet more obstacles to True Victory. The First Son is given knowledge of a dead worldine, the First Regret is corrected, the mage is restored to the height of his skill, and a very wonderful scientist is saved from a grisly fate and given a place to stay. But a question as to the fate of another scientist looms large in the background, and I'm sorry! While I do *technically* exist at all points in my personal timeline simultaneously I need to go through them in a roughly linear fashion or things can get difficult for everyone, which means I can't always answer my own questions. I don't like it anymore than you, and I certainly don't like giving him more things to worry about! Music Credits: Intro: Jade - Emancipator Steiner's Theme: Vordhosbn - Aphex Twin The SoCal Cell: Five Fingers, Instrumental - Aesop Rock Greta Steiner: Rhapsody in Green - Clark Powell Gregory Steiner: Clockwork Contrivance - Clark Powell The Menfolk: Bring Back Pluto, Instrumental - Aesop Rock Naukovia, the Time Pixie: Swing of the Clock - Jeremy "Solatrus" Iamurri Notcher, The Blind Heir: Space Outside Recognition - Chikayo Fukuda Faffing Around: Useless Chatting - Yuki Kajiura End of Session: Labyrinth (CloZee Remix) - Emancipator Outro: crystal hung in firmament's descent - Emelia Kaylee Support the show on Patreon! For as little as a dollar you get access to all sorts of cool bonus content, and for $5 you get access to episodes a week early. https://www.patreon.com/BoogiemanBuddiesCast

You Got Us F****d Up
83: Picasso with It

You Got Us F****d Up

Play Episode Listen Later Jun 24, 2022 87:33


Welcome back to episode 83! On 6/8/22 we talked about the monster hidden behind Pablo Picasso's artwork, spotting narcissists, GETTING TESTED FOR STI's, some car trouble, and more.  Have questions or want advice? Let us know! Visit our website: Yougotuspodcast.com  Movies we talked about:  A Haunting in Connecticut 2: Ghosts of Georgia (2013)  The Lobster (2015) The Favourite (2018) Brain on Fire (2016) Check us out on Instagram:  @yougotuspodcast @taylorrena_murphy  Smoke Cannabis and live in SoCal? Enjoy 30% off your Grassdoor order.  Grassdoor 30% off link  https://delvrd.me?branch=dJLXweuCNab

FutureSound with CUSCINO
Episode 260: [Aired: JUN.10] - Side B feat. Ghost, Capshun, Eternal Hunger, Titomahi, and more

FutureSound with CUSCINO

Play Episode Listen Later Jun 23, 2022 28:00


Future/Sound® with CUSCINO is a weekly, nationally-syndicated radio mixshow produced, hosted and curated by iTunes-charting DJ and music producer CUSCINO.  The weekly radio show features a continuous mix of progressive trap, FutureTrap, FutureBass and urban/hiphop artists exploring new sonic ground, challenging sonic boundaries, and creating new movements in sound across the globe.Known as a tastemaker, SoCal's CUSCINO takes listeners on an hour-long musical journey each week through the freshest selections and newest releases from bleeding-edge bass-centric artists, producers and DJs worldwide like Carnage, RL Grime, NGHTMRE, UZ, Noise Cans, Yellow Claw and many more.Not one for genre boundaries, CUSCINO shows his growing listener base that the lines between the origins of hip-hop and today's trap & futureBass are even more blurry than we think.Learn more about the show, what FM stations it is currently aired on, and how to become an affiliate station here.This Week's Playlist:Aurelia – Wax (Capshun Remix)KRMA – Groove Theoryh3nlla – Enough / Chill Trap RecordsGAWTBASS – Hype / Utopia Music LabelMU$K – OMW 2 UGhost – Dry ft. AmanderSings / Dancing DeadTitomahi – It's BeautifulSmigonaut X Chris Sears – ArchfiendBLVDE RUNNER – Fly / Presently LiftedCVTRIN – Liar (unreleased)SPRITZUR – Paladin Ft. KUHLOSULThe FifthGuys – Call out ft. MandrazoEDISON COLE – I KNOWBRAINWAVEZ – Bankroller ft. BlvcksmithHVRCRFT – S4Desmager – Follow MeEternal Hunger – 2022 / Simplify.Kaivon – Lost FutureSoundRadio.comConnect with CUSCINO at:Twitter.com | HUDL Music (@CUSCINO) | Instagram (@ThatCuscinoSound) | YouTube | Soundcloud | FacebookWant to become an affiliate station for Future/Sound®?Contact Keith at FutureSound@radio-linx.com or call 480.993.3150 for details

FutureSound with CUSCINO
Episode 260: [Aired: JUN.10] - Side A feat. Ghost, Capshun, Eternal Hunger, Titomahi, and more

FutureSound with CUSCINO

Play Episode Listen Later Jun 23, 2022 28:00


Future/Sound® with CUSCINO is a weekly, nationally-syndicated radio mixshow produced, hosted and curated by iTunes-charting DJ and music producer CUSCINO.  The weekly radio show features a continuous mix of progressive trap, FutureTrap, FutureBass and urban/hiphop artists exploring new sonic ground, challenging sonic boundaries, and creating new movements in sound across the globe.Known as a tastemaker, SoCal's CUSCINO takes listeners on an hour-long musical journey each week through the freshest selections and newest releases from bleeding-edge bass-centric artists, producers and DJs worldwide like Carnage, RL Grime, NGHTMRE, UZ, Noise Cans, Yellow Claw and many more.Not one for genre boundaries, CUSCINO shows his growing listener base that the lines between the origins of hip-hop and today's trap & futureBass are even more blurry than we think.Learn more about the show, what FM stations it is currently aired on, and how to become an affiliate station here.This Week's Playlist:Aurelia – Wax (Capshun Remix)KRMA – Groove Theoryh3nlla – Enough / Chill Trap RecordsGAWTBASS – Hype / Utopia Music LabelMU$K – OMW 2 UGhost – Dry ft. AmanderSings / Dancing DeadTitomahi – It's BeautifulSmigonaut X Chris Sears – ArchfiendBLVDE RUNNER – Fly / Presently LiftedCVTRIN – Liar (unreleased)SPRITZUR – Paladin Ft. KUHLOSULThe FifthGuys – Call out ft. MandrazoEDISON COLE – I KNOWBRAINWAVEZ – Bankroller ft. BlvcksmithHVRCRFT – S4Desmager – Follow MeEternal Hunger – 2022 / Simplify.Kaivon – Lost FutureSoundRadio.comConnect with CUSCINO at:Twitter.com | HUDL Music (@CUSCINO) | Instagram (@ThatCuscinoSound) | YouTube | Soundcloud | FacebookWant to become an affiliate station for Future/Sound®?Contact Keith at FutureSound@radio-linx.com or call 480.993.3150 for details

D.A.E. Presents ARTPIT
Episode 10 - The Satanic Temple - SoCal

D.A.E. Presents ARTPIT

Play Episode Listen Later Jun 23, 2022 94:14


In this episode, we talk to Regina & Dick from The Satanic Temple SoCal Chapter about all things SATAN!!!

Money, Real Estate & More
S5 Episode 47: Newest SoCal Market Report and Mark Prather

Money, Real Estate & More

Play Episode Listen Later Jun 23, 2022 25:39


Due to some scheduling issues, we're running last week's episode along with the latest SoCal Market Report. Join Shelley as she uncovers the latest local market data. In Synergy, Systems, and Networks Essential for Success, we are joined by M&M's newest coach, Mark Prather. He shares with Saeed what he'll be covering in his upcoming workshop, centered around the theme of wealth and wisdom. Don't miss our upcoming online events! Sign up for free at moreandmorenetwork.com to attend. Every 1st, 2nd and 3rd Wednesday of the month: M&M Coaches Corner Workshop

Wake Up Call
Lightning, Thunder and Heat Today

Wake Up Call

Play Episode Listen Later Jun 22, 2022 40:14


Jennifer Jones Lee hosts your Wednesday morning Wake Up Call. ABC's Aaron Katersky comes on to talk about day 4 of the January 6th insurrection hearings. State Parks Superintendent Kevin Pearsall joins the show to talk about the lifeguard shortage in SoCal. Fredrika Syren shares with Jen ways to conserve water during this extreme drought we're experiencing. And ABC's Jim Ryan provides some more information on the shooting in Uvalde, Texas.

Tim Conway Jr. on Demand
Hour 4 | Getting Into The Radio Hall Of Fame @ConwayShow

Tim Conway Jr. on Demand

Play Episode Listen Later Jun 22, 2022 29:33


Officer involved shooting in Redlands / Weather / Bipartisan gun safety agreement reached / Minimum wage hike for LA healthcare workers tentatively approved by city council // Rain is coming into town / Jury finds Cosby sexually abused SoCal teen in 1970s, orders him to pay $500,000 / California lawmakers announce bipartisan committee to investigate cause of high gas prices / Plane Catches Fire After Landing at Miami International Airport // Gascón says El Monte suspect had 'no history of violence' before allegedly killing 2 cops / Ben / Ben Stiller Meets Ukrainian President // Cross talk with George Noory / Radio Hall of fame nominee list / Villanueva tested positive for Covid—low covid numbers due to home-test kit

Amiga, Handle Your Shit
Creating a Community with Fatima Djelmane Rodriguez

Amiga, Handle Your Shit

Play Episode Listen Later Jun 21, 2022 49:38


As human beings, we live our lives mostly alone and with our immediate family around us. This can be good for most of us, but it's undeniable that sometimes there is the need for something bigger, like a community that can support us in moments of need. We are never alone, there is always a community out ready to help us if we look around us. As the world is becoming bigger and bigger, relying on our community is what will make us stronger and ready to face everything life will bring to us. Today's guest, Fatima Djelmane Rodriguez, will tell us how she started working in the nonprofit sector, what it's like to be a woman CEO and what the goal of the Ronald McDonald House of Charities of SoCal is. Fatima Djelmane Rodriguez is a native Angelino raised in the San Gabriel Valley. She attended Ramona Convent Secondary School, earned her BA in Communications from USC's Annenberg School for Communication, and her MA from the University of Texas at Austin's Radio, Television, and Film program. Upon graduating from UT Austin, Fatima began her search for work in the nonprofit sector. Devoted to community service, Fatima wanted to work for a grassroots organization focused on community building and empowerment. Her search led her to Proyecto Pastoral where she was employed for nearly eight years. Fatima then transitioned to work for Camp Ronald McDonald for Good Times in January 2013. She was drawn to their mission of building healthier lives for children with cancer and their families. Fatima was promoted to CEO and assumed the position on January 18th, 2022. She's excited to be at the helm of RMHCSC, with a deep passion for the organization's mission and deepening our impact throughout Southern California. Some Questions I Ask:What was your aspiration? (5.54)At what point did you decide you wanted to become a CEO? (23.50)What's next for Ronald McDonald House of Charities of SoCal? (32.12) In This Episode You Will Learn: From college to no profits (8.38)How Fatima started working at Ronald McDonald House of Charities (21.14)Ronald McDonald House of Charities' mission (36.00) Connect with Fatima Djelmane Rodriguez: LinkedInInstagramRonald McDonald House of Charities of SoCalGet InvolvedLet's Connect!WebsiteFacebookInstagramLinkedInJackie Tapia Arbonne website See acast.com/privacy for privacy and opt-out information.

Scales N Tales
Episode 18 Labratsfishing

Scales N Tales

Play Episode Listen Later Jun 21, 2022 73:48


Dylan is a SoCal saltwater/freshwater swimbait guy. While still being a little newer to the swimbait thing he's put in some serious time into it and it's shown. While most of us guys only fish our crazy expensive baits in fresh water, Dylan talks about a small niche group of guys who venture into the salty side of things for saltwater bass. He explains how they slow roll yunique soft baits over eel grass and wait for that hard thud of a fish hitting the bait. But while he enjoys that he says it is hard to beat catching good green fish also. Some of the stories he tells make me realize southern strain and northern strain along with a couple of thousand miles may not make all of our fish that different. They are all intrigued with our baits, it's more about if they are aggressive enough to tango with a bait half their size or bigger sometimes. Make sure if you guys like the show to give it 5-stars on your listening platform, and share it with everyone who would enjoy the show. Dylans socials: IG: labratsfishing The slap shop: https://scalesntalespodcast.myshopify.com

Rush On The Links
Episode 22: US Open In-Depth

Rush On The Links

Play Episode Listen Later Jun 20, 2022 48:31


With the 2022 US Open in the books, the attention of the USGA turns to SoCal with the 2023 US Open at LA Country Club. Charlie Howe, the 2023 US Open Tournament Director, joins Trent Rush and Ryan Cornelius. Ryan is in for Nico.

The Bledsoe Show
The Patterns Running Your Life with Mike & Max

The Bledsoe Show

Play Episode Listen Later Jun 20, 2022 71:06


00:00.00 mikebledsoe I Think yeah I did one of those um inner Tube River Lazy River thing never done it before been Whitewater raft and canoeing always in Rivers never did the I'm not can hardly do shit as I let the water take me. 00:00.00 Max Shank Sounds good to me. 00:08.26 Max Shank The Lazy river. 00:37.76 Max Shank Aha. 00:39.42 mikebledsoe Yeah, so it took a friend organizing it with a bunch of people who I actually like to spend time with to get me to do nothing on a river and I got out there I got out there and it was. Ah, there was a crowd it was it was like bumper boats for 4 hours in this river it's in Austin yeah south of off and Marcos and when we got there, we're like holy shit's busy and the people working there go oh hasn't gotten busy yet. So. 01:28.44 Max Shank This is in Austin. Well yeah. 01:58.72 mikebledsoe Anyways, yeah, that was ah that was my weekend that and barbecue and laughing with friends. 02:05.46 Max Shank Lazy River is exciting. 02:17.38 Max Shank I'll tell you what makes me laugh is your story about you having some very close friends give you permission to just float in a River it sounds ah like this joke about um, meditation and yoga. It's like. 02:45.76 mikebledsoe Ah. 02:51.56 Max Shank People in None world countries need someone from a None world country to remind them that it's okay to do nothing for 20 minutes it's like you get permission to do nothing for 20 minutes with meditation class or yoga or something like that. It's like. 03:07.20 mikebledsoe Yeah. 03:27.88 Max Shank You just do nothing. 03:28.88 mikebledsoe Yeah, we had a friend of her for dinner on Friday night and we talked about that which was you know talking about you know oh I got a meditation practice and I got a visualization practice and I got qi gong and it's like all these practices and talked about just. The value of not you know, getting trapped in the in the practices and the value of just sitting on the side of a lake and staring at the water and doing absolutely nothing and not worried about your posture or anything like that in just that space. 04:36.56 Max Shank Well, it's like not concerning yourself with the outcome right? Like you don't you don't care if you have produced more widgets or harvested more grains right. 04:44.40 mikebledsoe You know. 05:04.32 mikebledsoe Yeah, it's kind of like play. 05:09.82 Max Shank And that's what we're doing. That's that's like how we judge if if we're good in a lot of relationships because that's where we gain our judgments from is these relationships that we've had so we say it's good to do this. It's bad to do that and. What's interesting is how few people can balance out both and I'm speaking from my own experience as well. It's like None or the other typically and figuring out how to rive the natural cycles which is a wave. 06:11.80 mikebledsoe Yeah. 06:26.68 Max Shank Um, is super valuable. Skill no wind to float in the Lazy River and you know when it's time to climb up the mountain or dig out the gold mine or ah till the field you you go get that shit done with total focus and it. Kind of goes back to what we talked about with the the Jungle cats and the lions and predators of various kinds. It's like they they basically are in rest mode rest and recovery and form bonds with the family or focused. They're not.. They're not hurrying typically right? There's a difference between being hurried and being focused and that's what I try to do sometimes I even get it Sometimes I do it where I'm I'm just focused or relaxed and if I'm relaxed I'm. 07:42.62 mikebledsoe Yeah. 08:20.22 Max Shank I'm letting my focus diffuse into a soft glow like a lantern that you could look directly at it doesn't hurt your eyes or you can focus down like a laser pointer or a laser cutter and you can actually slice through metal with it so being able to. Lazy River or Whitewater Raft. You know that sort of thing or lantern versus laser. 09:10.70 mikebledsoe Yeah, um I think back in my early days of all a not not understanding the value of the space of doing nothing and just playing with no outcome and and how much benefit that gives me on the day. Ah. When I do want to focus the ability to do so is there and I like we were saying about the the lantern and or the laser yesterday is a good example that is I did float on Saturday but yesterday my fiance. 10:02.80 Max Shank Earth. 10:20.94 mikebledsoe So I got says I I need a lot I got a lot of work to do and I said you know what I got a lot of work to do too because I've got a summit coming up and you know there's a I've got a long list and I've got a couple podcast episodes to record this week so there's some things I need to prep for but I'm not gonna. You know it's Sunday and I know that I've got I'm working till next Sunday I don't have a day off between now I'm next Sunday and I'm going to take it easy I probably was more productive and enjoyed my work more without worrying about how much I got done that day. 11:33.44 Max Shank I mean. 11:36.74 mikebledsoe And yeah, it's I find that especially when I was younger a lot of time spent a lot of times spent chugging coffee and overstimulating myself for the purpose of thinking that was going to help me do something better. 11:56.46 Max Shank Totally power through baby well and you'll be more good as judged by all of your peers. It's all the program that's been installed and if everything is sacrificed for the outcome. 12:21.24 mikebledsoe Right here. 12:33.34 Max Shank The extreme example is someone who's going to blow themselves up because the programming was so effective That's crazy so being able to draw boundaries is really what it comes back to is can you draw a boundary for space for yourself. 12:44.32 mikebledsoe No no. 13:12.84 Max Shank And I actually remember a conversation I had with a member at my gym once and I watched this person transform over a period of time I learned about how their work and their life goes and things like that and they were you know real high performer Worker. And her her biggest challenge was to set clear boundaries for herself to do things that were for her I mean she was give give give essentially I'll I'll get all the work done and then just pile some more on and then I'll get that done too and. 14:03.52 mikebledsoe A. 14:29.96 Max Shank Always the last priority and I remember she was asking if she could drop the the personal training from her membership and just do the classes and I said look ah personal train do classes. Whatever you want to do but make an appointment for yourself every week. That you never miss Basically like you have to keep that as a priority and that's one of the reasons that personal training works is because the person is heavily invested to show up at the given time and once that billing and scheduling is all dialed in. 15:11.62 mikebledsoe Yeah, yeah. 15:44.54 Max Shank It makes it very easy to show up every time but if it's ah, a group membership and no one really is going to follow up if you aren't coming in there. It's a totally different Thing. So I think it comes back to drawing boundaries. Between those times where you are allowed or allowing yourself to do nothing. 16:27.50 mikebledsoe Yeah, yeah, my None task on Monday mornings is to schedule out my rejuvenating activities for the rest of the week when am I going to work out when am I going to go song a cold plunge when am I going to hang out with my friends. 16:46.86 Max Shank He. 17:06.56 mikebledsoe All that scheduled out None thing Monday morning before I even look at what I need to do for work that week and yeah it for me it. It requires that level of of commitment to self in order to follow through on that stuff. 17:13.81 Max Shank Oh. 17:35.76 Max Shank Oh draw boundaries. That's why relationships don't work right? Well, that's why relationships go South is ah, people didn't draw boundaries quick enough. Basically. 17:41.36 mikebledsoe But most people never do it. Yeah, didn't yeah, they just don't even consider the boundaries in the None place. Yeah, you know? Yeah, they're not even aware usually like the the boundary most people. 18:12.96 Max Shank Right. 18:20.32 mikebledsoe Discovered that the boundary even exists when they get mad like ah, a boundary getting crossed it it triggers anger and then a lot of times the the right? the right person to be angry at yourself. But. 18:41.28 Max Shank Um, it's internalized like right. 18:55.16 mikebledsoe It's projected out and blamed on someone else when you know my big thing is anytime I get angry with somebody else I check in with myself to say you know what boundary was crossed and did I communicate that boundary and most of the time I didn't and then I got. 19:13.96 Max Shank Yeah, yeah. 19:32.70 mikebledsoe Check out in myself. But then I go have the conversation about where my boundary is with that person and you know it's always things usually clear up after that. 19:38.68 Max Shank Um, yeah, yeah, um I would I would agree I think people um often don't check their boundaries. Quick enough and hold true to those lines and it makes it very difficult. Ah, and it's kind of an ah accumulating Burden I think even and you don't really know how much you. 20:16.74 mikebledsoe Now just. 20:40.72 mikebledsoe Yeah. 20:51.56 Max Shank Like resentment and blame you can start hanging onto just just because 100% your responsibility you should have drawn boundaries. That's why anytime like what you're saying oh I'm mad at this person. It's like well that's silly because. Whatever happened happened and that was possible from from back when you started that relationship right? That's that's fine. Whatever just ah, try to learn from it and this back to the thing about being focused versus hurried or. 21:32.56 mikebledsoe Yeah, yeah, yeah, yeah. 22:05.72 Max Shank Whatever there's a big difference between just putting all your focus onto something and being emotionally charged up about it. 22:17.40 mikebledsoe Yeah, so we want to talk about today. Yeah I think we've done boundaries before. 22:25.10 Max Shank What do I want to talk about I want to talk about the well. Okay, last week we talked about stuff basically which was cool. We talked about stuff. Making stuff. 23:01.80 mikebledsoe I Only remember what what stuff will we talk about. 23:10.30 Max Shank Um, we were talking about how come on you we were yeah but you're supposed to treasure mine forever. Whatever I say I'm sure you have like a separate diary just for the conversations that you and I have. 23:24.26 mikebledsoe I've had a lot of thoughts between last week and right now and it gets cluttered. Oh. 23:50.24 Max Shank I mean I know like everyone can tell that you get really excited throwing a word the round throwing around the word fiance now. So I know you got a lot on your mind. You're you're going to be this new person. You're going to be like oh well, you know now that I'm married. 24:08.94 mikebledsoe M. 24:24.28 Max Shank And it's going to be just like last week when you said well now that I'm you know a little older a little wiser I think it's just going to play in to that that guru status that you've developed because now you'll be older wiser married get some kids going and then your avatar. Will be complete so you can you know really have some authority on these messages for the men who listen to us significantly long that we shouldn't even see the neck on that tank top. It should go down at least ten more inches gandalph style. 25:12.22 mikebledsoe Yeah I need ah I need a longer beard too. 25:30.18 mikebledsoe Now see what Ashley says about that. 25:39.66 Max Shank No, we were talking about making stuff though last week like the the value of making stuff physically with your hands and there's and there's a lot of truth that is discovered when you do that because there and it kind of ties so I would tie back. 25:49.84 mikebledsoe Oh oh yeah. 26:04.98 mikebledsoe Yeah. 26:18.26 Max Shank We talked about last week into the so that was the matter or the stuff and maybe we could go into the pattern of things so we could talk a little bit about vibration and rhythm and frequency if if you wanted to It's kind of a. Challenging topic to really follow, but it's um, the reason it reminded me is father's day. It was father's day and you know the word father comes from the word ah pattern and the word mother comes from the word matter. So there's. 27:10.80 mikebledsoe Um. 27:28.20 mikebledsoe Yeah, why say we go with that. Let's go with that. Yeah I'm I'm down to tackle the pattern conversation that sounds good. 27:31.68 Max Shank Matter and pattern so it seems like a nice logical transition. 27:53.38 Max Shank Yeah, so let's say we try to break it down into ah patterns of human beings which is kind of like programs of human beings. So we have that which is I would say that's the most practical level. Is the patterns of humans. Ah we also have ah Dna is a pattern and another synonym for pattern is code. 28:57.40 mikebledsoe I think. 28:59.20 Max Shank So you have Dna you got computer programming you got programming human beings. You got the different ah frequencies and wavelengths of things as it relates to the materials we make. 29:28.84 mikebledsoe Yeah I think it's gonna be a fun topic Actually the more the more you're talking I'm thinking and yeah, this will be a full. 29:43.46 Max Shank Um, you could argue that matter and Pattern are the only topics that we could discuss. 29:56.40 mikebledsoe I think so yeah, everything falls under those 2 categories. That's right. 30:06.70 Max Shank Stuff and not stuff like okay here here's ah, an interesting example right? We have all these forces which is the way we describe. Okay, all right? No, we're Okay, we're we're kicked. 30:23.88 mikebledsoe Hang on hang on. Let's kick the show off and then get into it. Yeah I think I think we're set are we clicked I wrote the date on the top of the page. Um. 30:41.42 Max Shank Okay, you took some notes. 30:55.12 Max Shank I have this I have this fantasy in my mind when I see you looking down and writing something that it's like oh these like excellent notes are like a mind map or something like that or maybe a checklist of things to cover. Really you've just written your name in the date in the corner. 31:23.40 mikebledsoe Um, no half the time It's the date I'm practicing spelling my name. Yeah. 31:38.76 Max Shank Okay, so we'll talk about Pattern for in honor of father's day. 31:47.70 mikebledsoe Yeah, yeah I said I say ah why don't you go ahead and do the intro and then we'll talk about the the membership site and then you can go into your explanation for. Father and pattern How about that and then we'll just go from there. 32:31.50 Max Shank And the membership site just so I'm clear is in the beginning of the show I put my camera to expose the nipples and then when the public show starts I tilt it back up. So the nipples are ah not visible is that. 33:03.86 mikebledsoe You got it. You got it? yeah. 33:09.94 Max Shank Is that right? I'm a simple man I like a simple plan. My nips are only free to me but not to you. 33:27.22 mikebledsoe All right? You want to kick off the intro today. All right? yep. 33:32.94 Max Shank Yeah let's do it already. Ah None 2 None welcome back to Monday mornings with max and Mike Today we're gonna. Follow up what we talked about last week last week was a heck of a fun conversation about stuff matter substance working with your hands a little bit about manufacturing. It was a crazy excellent conversation. Go check it out Today. We're gonna talk about the other side. The pattern. I think it's very cool that the words mother and father are actually derived from matter and pattern and so that's what we're gonna talk about today. We're gonna talk about how pattern is present in your Dna your cell phone behaviors of human beings. And much much more and welcome welcome again. Mike thanks for sitting down with me I'm very excited and a little intimidated to tackle this topic today. 35:20.58 mikebledsoe Well said. 35:41.48 mikebledsoe Ah sorry I can make a bunch of bullshit up. Ah so for for those of you who who love this show. 35:51.98 Max Shank I Don't like it for the record folks I don't like when he does that. 36:04.22 mikebledsoe Ah, but for um, all we we decide to open up the membership site and we're gonna be posting exclusive content. There's a conversation that always happens previous to this show today's show we had 16 minutes and 55 seconds of content. Of us figuring out what we were going to talk about. But of course we can't help ourselves from delivering gold at every moment. So if you yep, None nipples on the preshow. So do that one. 36:53.52 Max Shank There were also 2 nipples on the pre-show in case that matters I don't know why why should people do that one like what are they going to get out of that. Are they going to get some more interaction with us. 37:17.16 mikebledsoe 1 maybe it's exclusive content for now we're going to see where it goes. Yeah well I had a guy. 37:25.32 Max Shank Just exclusive content I Think yeah, we should see what people want though also because I could see ah I could see something really cool forming out of this So I just want to serve our our customers The best way I can. 37:54.20 mikebledsoe Yeah I had a guy ah on Instagram Atx window tent and clean. He sent me message it and said he would donate for more podcasts with me and you so um, what I want to do is we're gonna set it up. It's not set up. As of today. But if you're listening to this what I'm Goingnna do is I'm going to create a link on the http://bloodsoio.com. So if you go to there. There's going to be a place where you can sign up for this and it's gonna be pay what you want so it's donation based anywhere between a dollar and $5000000 ah. 38:58.12 Max Shank Love it. 39:09.36 mikebledsoe And we'll set up a we'll make it a monthly subscription and as long as you're. 39:13.16 Max Shank Are we sponsored by Austin Tint and window by the way atx tint and window. 39:23.34 mikebledsoe You know we may mention him more depending on the size of his donation or her donation I'm not sure if it's a man or woman. So I the this. 39:49.66 Max Shank So wait. So wait, you're telling me they can pay what they want and we don't even really know what they're going to get yet. We know they're going to get exclusive content. There's no question. You're going to hear words there that you won't hear anywhere else but there might be even more than that is what you're saying So it's like. 40:14.90 mikebledsoe Yep. 40:24.34 mikebledsoe Well well part of this yeah part part part of this. Well the thing is the people that are going to donate to the show. They're going to contribute funds to make sure that this show keeps happening because you know what it takes a couple hours out of max and I week 40:29.48 Max Shank Ah, bonus price Mystery box That's incredible. 41:02.62 mikebledsoe And you know we got to keep the lights on and all that. But ah yeah, so the people. 41:09.12 Max Shank Well you vote with your dollars too I'm I'm a big fan of that. So if you like really want more of something then you know that's that's the only way you can really influence it I say that in your whole life too. You know, buy what you like. 41:36.94 mikebledsoe Yeah, yeah, spend money where you want things to improve So Ah so for one if you enjoy the show and you just want to Contribute. It's a great way to do it. You're also going to get exclusive content And. Ah, you are going to have the loudest voice out of everyone who has an opinion about what we should be doing So We're more likely to listen to those who are donating the most amount of money So That's all that's all on that So we'll get that set up I've got a summit coming up this weekend. So. 42:35.80 Max Shank Very exciting. 42:48.40 mikebledsoe My team is completely distracted with things that they think is important so that I can do the show. But. 42:59.82 Max Shank It must have taken a lot of ah instruction to organize all those people together for a summit. He segwayed perfectly because someone has to orchestrate. 43:15.70 mikebledsoe Instruction. Um, yeah, yeah, there's a ah lot of direction. 43:37.32 Max Shank Someone has to orchestrate the code for getting that job done and if you think about the Pattern. So the bread. The the dough is the stuff. The recipe is the pattern. The sperm is the pattern. The egg is the stuff. Matter mother Pattern father. So It sounds like you are the father of this event because you have determined the structure of its organization. 44:36.70 mikebledsoe Yeah, we create this structure and then I brought in a lot of speakers who are going to contribute so they they bring a lot of stuff and I organize it and I time it I announce it I create a container. 44:55.22 Max Shank Right. 45:10.16 Max Shank Oh. 45:13.70 mikebledsoe So it's a container of time so it starts at a certain time ends at a certain time we we do have a frequency of of time in between so this speaker starts here ends there. There's also a consideration for what type of content is gonna presented it. Be presented in what order to make the most sense so that we can stare step people through a series of understanding. So while I also have no idea what the speakers are going to say like I I know their topic but I and I know they're good because almost all of them been in the industry for twenty plus years 46:09.48 Max Shank Right? right. 46:27.00 mikebledsoe So I know it's going to be good I Just don't know what exactly that content's going to be and that's actually a lot of fun for me. 46:40.28 Max Shank And that's the that's the practical side of patterns. That's the most practical side of patterns because most of our interactions are with people or or with stuff but usually with people I would say unless you're just specifically with materials and. 47:04.92 mikebledsoe Um, yeah art. 47:18.36 Max Shank That's what teaching is it's basically ah, it's like the least substantial thing there is is pure instruction because there's no stuff being transferred. There's only code. Being transferred.. There's only the pattern that is being sent to another person. 48:07.80 mikebledsoe Yeah. 48:13.64 Max Shank But that's what drives people and the bible is a program. The constitution is a program these are patterns. These are these have their own ah force and vibration to them right. 48:44.12 mikebledsoe What I'm glad you bring that up. 48:49.16 Max Shank When it comes to the way that humans interact and behave and you take that plus it's like that plus Dna those are the None intersecting patterns that sort of weave together and you could I don't know I think the nature versus nurture argument is the wrong. Perspective I think it's nature and nurture and it's all the same kind of. 49:33.32 mikebledsoe Yeah, and and everything you were just saying right there and we look at the patterns that have had the longest staying power. So like we talk about the bible or christianity. It's a pattern that has had really long staying power a lot of other religions have fallen by the wayside. 50:07.36 Max Shank Relative to other human religions. It's had incredible staying power. 50:11.88 mikebledsoe And yeah, yeah, now the the patterns you talk about nature versus nurture. But what I one of the things that I've found to be ah, really powerful is studying the patterns of nature and then either mimicking that. 50:37.32 Max Shank Then oh. 50:50.84 mikebledsoe Or if we're going to be working with nature which we always are is how do we harness that if you try to create a structure that is not in alignment with nature. You're going to be. You're going to lose that battle and so there is and I think it creates some. 50:55.86 Max Shank I will know. 51:30.56 mikebledsoe Difficulty so one of the ways I like to think about patterns and frequencies and I think about frequencies specifically and I like to start at the macro and work our way down to the micro and then when we do that I think people really start getting an understanding of how the universe works. And this was pointed out to me by a guy named Daniel Schmackenberger he explained it to me and I go huh that act that that's in person in person. He explained it to me. 52:18.34 Max Shank Um, did he explain it to you in person. What an interesting character that guy is I've listened to a few of his things and he's a very interesting cat. But. 52:39.16 mikebledsoe He used to live down the street from us and I probably had a sit down with him every three months when I was living in Socal and we jammed and the guy. The guy is one of the most intelligent people I've ever met. Um, but ah, we were talking about seasons and cycles and. 52:54.60 Max Shank Um, about that. Yeah. 53:18.70 mikebledsoe And lunar and solar and we look at the yeah we look at the pattern and we look at the patterns of nature. We look at patterns of the universe and the the None one the one that's easiest for us to all be aware of is probably the lunar cycle. So. 53:24.66 Max Shank There's a pattern. 53:53.90 mikebledsoe Or the 4 seasons. Um, these are both cycles the 4 seasons all happen in an annual basis. It gets hot it cools off. It gets really cold. It gets warm. It gets hot. It does that ah to. 54:16.72 Max Shank So like the days and the moons. Ah, and the years are easy are like easy to notice. Outwardly. 54:35.80 mikebledsoe They're easy to notice and so you have the lunar There's you know about thirteen lunar cycles in a year. Um some may ah some do argue that the fact that we have twelve months in the year and we have 13 lunar cycles is actually fighting nature a little bit. And we might be better off if we had a little bit different system. But this thing is pretty ingrained the gregorian calendar. Ah we have the lunar cycles which are which are monthly and then inside of that they're really the the weekly cycle Monday through Sunday is. 55:21.94 Max Shank Oh man. Yeah, we. 55:46.18 mikebledsoe I don't really see anything demonstrated in nature that seems like to me a very human construct to divide up those 28 ish days ah between lunar cycles and we want to like look all the way back through history. Yeah into weeks. 56:10.26 Max Shank into into weeks um I don't know what the origin of the week is actually is kind of an interesting question. 56:21.98 mikebledsoe And days are obvious the the daily cycle the sun comes up the sun goes down and I have no idea I mean somebody Dm me let me know and the. 56:52.54 Max Shank We're just we're gonna trust your dude. Okay, this is why you are not in charge of the fucking research department I'll wait for the None direct message on Instagram to give me the answer and then I just get a fucking go with that you you lunatic speaking of moon. 57:09.48 mikebledsoe Ah, no I need a starting point I need a. 57:23.70 Max Shank That's where the luna lunatic comes from fucking lunatic. Yeah, so just Dm your effect that's like slightly less reliable than Wikipedia. 57:26.78 mikebledsoe I. Well no I want to I want to I want the people in the audience to participate in the process of us finding information. They said it to me I'll I'll still verify it I'll look it up but I I'm gonna let someone initiate. So um. 57:59.74 Max Shank Ah I'm just kidding I Love Wikipedia. Okay, so we have ah we have years we have moons so we have solar year we have moons. Let's forget about weeks. Let's go straight to heartbeats from there so we got year. 58:13.68 mikebledsoe So about. 58:34.60 mikebledsoe That's ah, that's where I was. That's where we're going is That's exactly what I've written down. Actually we're on the same page but it gets down to you get up and go to sleep. You have a Circadian rhythm you have a hormonal. 58:38.74 Max Shank Moon day heartbeat. 58:58.98 mikebledsoe Ah, rhythm throughout the day based on the sun coming up sun going down moon coming out all these things and then yeah it it comes down to heartbeat brain waves brainwave frequencies and so yeah. 59:22.96 Max Shank Which is a lot faster because hertz is the way we measure frequency and hurts is calculated in cycles per second. So if something is it and I think we have the ability to hear things between oh gosh. Ah. 1 d-ish hurts to None something around there so we have a pretty big. There's ah, there's a great thing um to visualize the spectrum of frequencies but just remember that hurts is in cycles per second so your heart. Ah. 01:00:11.98 mikebledsoe I should know that. 01:00:40.80 Max Shank It beats once every second so cycles per second would be like 1 basically right. 01:00:42.30 mikebledsoe Once a second. Yeah. 01:00:56.26 mikebledsoe You know? Yeah, so we have all these different frequencies and None of the one of the ways reasons I like to think about frequencies in this way is because it allows. Me to see more clearly how I'm connected to the entire universe it. It reduces the amount of separation that I'm perceiving and whole with it. Yeah and I'm tuned into it once I learned this I I got a lot better about going down with the sun and coming up with the sun and. 01:01:33.92 Max Shank You feel more whole with it. You feel more part of it. 01:01:55.64 Max Shank Oh. 01:02:01.20 mikebledsoe My health improved and all sorts of things. So I like that the idea of talking about the micro macro to the micro and the pattern is always present. There's nothing that we can observe that doesn't have it and it's not participating. 01:02:33.60 Max Shank Yeah, there's a great little chart if you type in em spectrum into Google images you can find ah a really nice little visual aid I think it's really important. 01:03:02.92 mikebledsoe Em spectrum. 01:03:06.66 Max Shank Yeah, just type in em spectrum into Google and hit images and that'll show you ah you know on the 1 hand when you have ah something like the visible light spectrum and then. 01:03:43.36 mikebledsoe E. 01:03:43.60 Max Shank You go beyond above it. You have ultraviolet spectrum and then you have infrared so below what we can see and there's all this stuff happening and the way to tie it all together and simplify it in my mind is to say that vision. 01:04:00.80 mikebledsoe Yeah. 01:04:21.86 Max Shank Doesn't show you everything. That's there. It just shows you? What's important and there but there's so much stuff vibrating everywhere and everything's got its own um frequency to it and that goes all the way down like. Most watches are set with a quartz crystal actually because it vibrates at a certain frequency and I think ah the way an atomic clock works is with something like caesium. 01:05:19.48 mikebledsoe Everyone's cell phone has a quartz crystal in it. 01:05:40.34 Max Shank And so you think here's this this like bunch of stuff like a crystal but it's got this frequency that it's emitting from it all the time. 01:06:01.68 mikebledsoe Man I spent hours talking about crystals on Saturday night with some friends. The I think we might open up a crystal shop here in Austin the next the next business venture. You think it'll be good I think we could we could pull. 01:06:27.60 Max Shank I Think if you focus on it. It will be I think if you focus on it. It'll be awesome and if you ah, don't try that hard then it depends on who you partnered with. 01:06:46.98 mikebledsoe All right? Yeah I'm I'm looking for solid partners for crystal shop here in Austin Texas. 01:06:55.54 Max Shank I Like talking about crystals too but not with people who only know the esoteric side of Crystals I need someone to like bridge the gap between the physics and the more esoteric kind of philosophical Astro astrology because. 01:07:14.66 mikebledsoe Boy Yeah I have a friend. 01:07:35.28 Max Shank I'm I'm hip with it and I I like to know what's really going on in there. 01:07:44.98 mikebledsoe Well, both sides are really nice I What are my buddies he used to be in the crystal business and and he can talk about how the crystal in your phone works and tie that into more of the esoteric as well and so he can He spans the whole thing I'm gonna have him on the show. 01:07:54.82 Max Shank You gotta work them together. 01:08:12.20 Max Shank Right. 01:08:21.88 mikebledsoe Here in the next month or so and I don't know if we'll talk about Crystals because he's an expert in other things as well. But maybe we'll cover that for everybody. 01:08:28.34 Max Shank Yeah I have a friend actually who I have a friend who his whole ah career. Basically right now is studying crystals so his his equipment that he has available in the lab is so tight that he can actually fire a neutron beam. To see really really tiny crystals of proteins to make for pharmaceuticals so his whole job is like trial and error. Let's let's throw some fucking heat and some of this over here and he's basically in a laboratory and then firing a little beam. Neutrons to look at the shapes to see if they're going to be able to bind or unite ah with other molecules in the body. It's it's really fascinating and you look at how all of those different interactions are things usually have a charge like positive or negative. And they often will also have a ah conforming shape and you can take that all the way down. It's it's easy to get lost with how many branches that you can take this down in terms of the energy transformation because that's really all we're doing is we're taking. Energy and we're transforming it into some other type of energy. That's really what family is about. You're taking energy from outside and then you're adding it to the family fungus is doing that we're doing that Orca are doing that. Basically you're trying to assimilate more energy and grow. Size of your empire ants fungus us and yeah and ah different creatures do it in different ways like ah in the life of a mycelium fungus that's slowly branching out a myceoleal network. 01:11:46.14 mikebledsoe Simulate organize create a structure with that energy divert that energy. 01:12:18.34 Max Shank They don't really budget time for ah like deviance and pleasure and vacations and things like that and we we do. We have all this crazy stuff Beyond grow the family but that's the that's the prevailing pattern because. 01:12:43.68 mikebledsoe Yeah, yeah. 01:12:56.64 Max Shank If you don't have that then that branch of the family tree cuts itself. So you you almost have it's why religions kind of follow the same thing Thou Shalt have no other gods before me because this has to be the foundation of your pattern of your programming. 01:13:02.14 mikebledsoe Yeah. 01:13:33.34 Max Shank Right? You can't like just pick and choose oh hey like you know you hindus. That's pretty cool but I like steak So I'm not going to go with this crew and you Christians are great but I want to eat pigs or you know whatever they don't like that doesn't it doesn't have the same um unity. It doesn't have the same. 01:13:55.80 mikebledsoe Yeah. 01:14:11.50 Max Shank Ah, resonance and harmony of the the the vibration there isn't it interesting that they also sing every Sunday that that's a big thing is singing together. We got to get back to that though. 01:14:18.66 mikebledsoe Yeah I. Yeah, yeah I notice having interacted heavily with the new age spiritual Community and I I've never really considered myself new age. But the. The new age Spiritual Community is interesting because it does feel like a lot of the people in that community are adopting they're picking and choosing. They're cherry picking things from different religions and then creating their own little thing but it really does lack a foundation that I. 01:15:30.88 Max Shank E. 01:15:46.62 mikebledsoe I Think that the that community it feels very wishy-washy feels very too flowy to there's there's some people in in this community that are very popular and when they post things and when they talk about things. Sounds very flowery. But I don't know exactly what they mean and I don't think they know what they mean either. 01:16:36.34 Max Shank Oh you mean like a flower like that thing that is designed to attract I'm not surprised.. The only thing we can possibly get is people being little flowers. There's no way. We you? you can't rise above the noise unless you make yourself into a pretty flower like you know you could tell people the truth is like look um there there are a lot of tools out there that we can use and you don't really know what the. 01:17:13.68 mikebledsoe Yeah. 01:17:46.26 Max Shank Potential benefit and potential cost of those tools is you? You don't really know how those tools can be used. You don't know the pattern or the code of how to put those tools to the best use and that's also what coaching and instruction is it's how to get the most out of those tools. So. The recipe for bread the recipe for making ah semiconductors and computers and automobiles. Ah what is that without the instructions. It's just stuff without the the instructions to put it all together. It's just stuff. Dna same thing. It actually determines where the protein is going to go where the collagen is going to get laid down. It's insane ah to try to like differentiate those 2 things because. 01:19:38.32 mikebledsoe Yeah. 01:19:43.90 Max Shank What is the stuff without the the movement of the stuff. What I mean there's there's nothing. That's perfectly still is kind of ah a weird ah trip to think about and I think a lot of that um can be described by like. Atomic structures as we understand it like the density of the packing of the atomic nuclei and the lattice work that they take ah see this. We're like way too far outside of my understanding but basically things are packed much tighter. When they are more denser so you have a ah gal you have ah an air compressor. You can compress the air and actually shove more into that same space and then as you get harder and harder Materials. There's less and less give that you can shove into that same space. 01:21:03.28 mikebledsoe Yeah, yeah. 01:21:35.60 mikebledsoe Yeah. 01:21:40.20 Max Shank And that's also why in order to have a faraday cage which doesn't let ah electromagnetic radiation in it has to be made out of metal. It can't be made out of wood because it can get through because wood is less dent like how crazy is that when you think about it because the wood is still solid. 01:22:17.42 mikebledsoe Yep. 01:22:18.96 Max Shank But the reason you need it to be metal is because of the closeness of the lattice of those atoms. So. There's actually less space than usual and then with air with wood with metal. Tungsten Plutonium All that other stuff it's because it's more and more tightly packed and that's that's also um, how nature patterns itself pretty much if you look at a tree and a set of lungs. It starts out with a big pipe. And then it splits and splits and splits into little branches and ah leaves and branches branches little capillaries alviolles and things like that. So you're trying to maximize the ah surface area right? It's like giving yourself more. 01:23:59.14 mikebledsoe Yeah, yeah. 01:24:07.72 Max Shank Ah, relationships with the environment. 01:24:10.60 mikebledsoe But that Pattern works best with the planet Earth for the exchange of of air of Oxygen carbon dioxide. Whatever it is whatever the exchange of these molecules are and when you're talking about Oxygen Carbon dioxide. It's no. A mystery why the lungs in the tree look very similar. It's just a shit works. Um, yeah. 01:24:57.56 Max Shank Gas exchange happening all the time and that's a pattern that's a relationship between those 2 inhale exhale without algae and trees. We'd all be dead. 01:25:22.40 mikebledsoe Very true. The I want to break this down and into and a 4 different quadrants. So I'm I'm a big fan I've I've talked about before of Ken Wilbur's a call map a qal so if you Google a cap a q a l space. Map then you'll get an idea of what I'm you'll get a visual of what I'm talking about here and so it's ah the upper quadrant is the individual the lower half of the quadrant is the collective. The left side of the quadrant is the interior or the inside and the. Right side of the quadrant is the exterior. So if we go to the upper left hand quadrant what we're looking at is the interior self. So if we want to look at I really like talking about this map because it allows us to break down a topic as big as something like patterns into something that. We can look at and step by step and talk about it so to really simplify what's happening in the upper left hand quadrant which is the interior of self I really think about that as like thoughts and feelings your thoughts and your feelings. It's your internal world and there's patterns there. And so we have emotional patterns we have thought patterns and we have psychoemotional patterns where the thoughts and emotions have a pattern between the 2 of them. You have an emotion then there's a pattern of making meaning of what that emotion means and then. That can cycle cycle cycle so we have psycho emotional patterns that we need to be aware of and the certain certain things trigger those different patterns and it could be something like father's day something could get someone thinks about father's day and. The pattern may be celebration feeling really good make it mean call your dad that day. So I like to think about no. 01:29:30.90 Max Shank I'm sure that's everybody's pattern. 01:29:45.30 Max Shank Ah. 01:29:45.32 mikebledsoe But but the ah but I like look what do what? you think about the Psycho emotional patterns. What have you noticed and learned about that. 01:30:06.18 Max Shank So I think of it in a pretty simple way as people repeat what gives them a predictable result. Not even what gives them? ah an excellent result just a predictable one. So that's basically what a pattern is is. 01:30:31.70 mikebledsoe M. 01:30:43.56 mikebledsoe And people people do seek predictability. There's ah, there's a lot of people. They do ah a lot of. 01:30:43.86 Max Shank There's predictability to it. So it's why people prefer people prefer the ah ah familiar pain to the unknown. 01:31:07.52 mikebledsoe Yeah I've worked with a lot of people who they they came to me and there's something in their life. That's not working I mean that's that's really the the job of a coach is we work with people who they want something to be different in their life and. They want to change it and usually it's the the individual is trying to change something externally in order to create a different internal experience and a lot of times what we got to do. 01:32:12.00 Max Shank Which can work. 01:32:18.00 mikebledsoe Which can work but which does work which we can get into because we can talk about Environmental patterns. Ah. 01:32:25.22 Max Shank Because a pattern is a relationship with your environment. There's a relationship within yourself which is kind of what you're talking about. But you're never in a vacuum. You know you take someone out of their existing environment and you put them into a different one and suddenly all their aches and pains go away. 01:32:43.90 mikebledsoe Yeah, yeah. 01:33:03.12 Max Shank Worked with this guy joint pain everywhere everything hurts ah instead of being in Boston at home. He goes down to Florida on vacation none of his shit hurts and it's like well why do you think that is like you have to explore what it is about that environment that you're that you have unresolved. 01:33:39.90 mikebledsoe Yeah, yeah. 01:33:41.46 Max Shank That your body is like essentially crying out because your ah pain is basically your brain saying ah not like this. That's all just not like this.. It's not ah, it's not. Ah, like bad.. It's not Shameful. It's not good. Sometimes it's incorrect where where you feel it isn't necessarily where the resolution is going to be Found. It's just a nonspecific signal that says not like this if you do it a different way. Maybe so. 01:34:36.18 mikebledsoe Right? just. 01:34:52.28 mikebledsoe Yeah, yeah, yeah, so people at that spot on it pain is just ah, always talk about pain as a teacher. It's it's trying to teach you something and most people just sit in the pain because it is ah familiar. 01:34:54.20 Max Shank But not like this. 01:35:24.30 Max Shank Um, familiar I. 01:35:31.88 mikebledsoe And people feel safe even in when it's painful. They'd rather feel if they feel safe in pain. They'll take that over you know the uncertainty and freedom and the a lot of times people want. You know who have been focused on changing something in their external environment even that they're not even really willing to make too many external environment changes because of what's happening internally of what that might mean for them and so yeah chicken of the egg. Yeah, and so if. 01:36:21.98 Max Shank Um, that's a chicken or the egg type of situation too. Um. 01:36:37.40 mikebledsoe If you've been beating your head on 1 way of making change and changing a pattern you may want to look at something else. So if you've been trying to change something environmentally or you've been trying to change your physical body and it's not working. Maybe you need to look at the internal body or you need to look at your relationships with people instead of just the environment. 01:37:11.94 Max Shank And some people thrive on incremental change and some people thrive on radical change and is different for everybody you know, ah a lot of a lot of times where you make a leap forward in what you might call progress. 01:37:14.92 mikebledsoe And so. 01:37:32.18 mikebledsoe That's that's very true. 01:37:48.16 Max Shank Because you took a giant leap toward a different environment or a different ah day-to-day Pattern It can be incremental or it can be radical. 01:38:02.56 mikebledsoe Yeah, yeah, so a lot of times these these internal patterns if we can shift those there might be ah emotions that we're making mean something with our thoughts and then that keeps us from maybe moving from Boston to Florida. 01:38:39.32 Max Shank Right. 01:38:41.28 mikebledsoe You know I I remember coaching one woman at this point and she she did not want to be working her job. She's like I do not like my job I want to get out of my industry I don't want to do this at all. But I'm not good at anything else. That was the story that she had. She had this internal story of yeah, that's the pattern. Yeah, and so it once we got to a point where she and she made really good money is is. 01:39:20.92 Max Shank That's the pattern. That's some software. Yeah. 01:39:40.84 Max Shank M. 01:39:47.70 mikebledsoe We had to really sit down and and break down is it worth the you know is it worth possibly a lifestyle change downward which by the way is one of the people just don't do it once they hit a certain level of lifestyle coming back down that is incredibly difficult. Um, if you're used to living off $200000 a year and now I'm gonna ask you to live off $100000 a year people I I would I would have a very hard time with it people freak out wouldn't they just don't know how to do it. It's pretty much stuck there. But um. 01:40:54.24 Max Shank Tell you? what though they would figure it out if they had to and I can I can guarantee that you know what I love speaking of patterns. So a prison that's that's a series of matter and patterns woven together to keep people inside. 01:41:03.80 mikebledsoe They would fake Always do always do. 01:41:29.12 mikebledsoe Um, yeah. 01:41:33.60 Max Shank Designed by allegedly pretty smart people and guys still escape. So prison is full of the criminals who got caught so arguably the dumbest of the criminals because a smart criminal is still outside of the Jail That's what prisons do. 01:42:01.84 mikebledsoe No. 01:42:08.62 Max Shank They put all the dumb criminals in Jail to leave the really clever ones out of Jail so they can have the easier pick of what's left. But if you take the smart architects who are putting together this box those really smart guys. But the level of desire to be free of that Burden seems to supersede all of that technical Expertise All of the guards all of the stuff I mean it's what doesn't happen a lot but it still happens. 01:43:05.60 mikebledsoe Yeah, yeah, there's I mean if if you just study what's happening in the prisons right now not even escape but Gangs drugs. There's basically there's nothing but illegal activity happening in the prisons and the you know. 01:43:25.50 Max Shank Gangs gangs. 01:43:40.20 Max Shank Yeah, how could you stop it. 01:43:43.86 mikebledsoe Ah, the stated the stated intent is for them to not be to not experience that. But yeah, you're basically just concentrating a bunch of people who got caught and ah will continue to do things. 01:44:08.26 Max Shank Well I mean the prison system is a bad pattern. Um, because it it maximizes for ah, shame and isolation but not actually for compensation to the fucking victim of the crime.. The only thing we should care About. It does nothing for.. Ah. 01:44:50.12 mikebledsoe Yeah, yeah, I mean if if somebody violates. 01:44:56.80 Max Shank It's like it's like it's like okay so a crime was Committed. What are we going to do are we going to help out the victim. No What we're going to do is we're going to take a little bit of everybody's money including the victims and then we're going to take the bad man to a bad place so he can. Get really isolated and angry at everybody and probably link up with a murderous gang. Ah, That's what we're going to do I'm waiting for the punchline but there it's there's nothing. There. Yeah. 01:45:55.84 mikebledsoe Yeah, that's a very poor social pattern. So so I mean that's that's the that's the inside of you know of culture right? culture is the inside How we how we pattern our so our society. So. 01:46:24.60 Max Shank Right? Well how you discipline how you discipline society right? because Rule rule is the threat and discipline is the act right? So if you if the culture. 01:46:28.86 mikebledsoe The criminal Justice system. 01:47:02.78 Max Shank Is in a bit of a dysfunctional abusive schizophrenic relationship with its policing of Behavior. Do you think that naturally a lot of people would do the same thing internally so that internal or pattern of how you ah Govern or police. Or discipline your own behavior whether you do it with blame and shame and isolation of that part of you versus acceptance and learning and reeducation of that party right? It's like you're putting the same experience through a very different. 01:48:03.64 mikebledsoe Yeah. 01:48:17.88 Max Shank Filter which I mean look the way we make Filters is really really tinier and tinier Meshes just like a net a water filter and a net that you catch fish with the the main difference is the size of the openings. 01:48:49.26 mikebledsoe Yeah, well, it's interesting when I think about these patterns I think about how they begun or began begun began and um these these patterns are fractal in nature so they usually started off as. They always start off as something small if we look at the pattern of humanity and um, there were not that many people on this planet five hundred years ago if you if you went to Paris France Five hundred years ago there weren't that many people there. I mean it was big for its time but compared to now it was just so tiny but all the rules all the ideas about how society should be governed stem from that time and. 01:50:07.24 Max Shank M. 01:50:29.82 Max Shank From France five hundred years ago or from the greeks like two thousand ish years ago like de ah when was democritus. 01:50:38.58 mikebledsoe Well yeah, you keep going for their back but I'm just using people can I think people I think people can possibly like if we don't go too far back. But yeah you you keep going further and further back you go to the greeks you go to the hebrews you go to the Egyptians and you you follow the the thread. 01:51:04.88 Max Shank Right? I for an eye you follow the thread which is interesting because it's like um how they did history for a while was through these tapestries and they would actually tell a story through the the chain. 01:51:16.40 mikebledsoe Yeah. 01:51:30.24 mikebledsoe A. 01:51:44.20 Max Shank So it's it's really funny ah connection I made the other day and there are too many word puns to follow, but the funny connection I made is that a link is one connection and a chain is multiple connections in sequence Dna multiple connections in sequence. So that's a big difference. Um. In how those connections work together. Ah um, a chain is many connections. A matrix is also a different orientation of many connections and so different elements have different structures. That are more matrix-like or more chain-like like for example, long chain fatty acids that sort of thing so there are these um, different ways that we connect to things and a lot of it like you said tracing the thread. Back that's what we try to do. We're trying to go back and figure out where those connections started being made and the further back you go. It's none becomes None None becomes 2 None becomes 3 3 becomes all things that was in the dao two thousand years ago that's a pattern that a guy wrote down and we still can't ah absorb it. We can regurgitate it we can bounce it around. We can modify it but all those all those written things left a pattern and that is I think the story of. Human supremacy when you get right down to it. It's the fact that we were able to accumulate written knowledge and access it really quickly so you can take I mean right now on Youtube there's a thing learning about how materials are put together. Ah, Youtube channels called us auto industry and they take you through hydraulics and gears and aerodynamics and drag and they take you through all of these different things. The videos are super crystal clear simple and it's like you took that expert. His whole life and synthesized it into 10 minutes but those 10 minutes were based on generation after generation after generation of patterned ah accumulation of knowledge. So it's like ah, an external brain so we could. Ah, decode for later just very similar to Dna. It's basically a code for making a car or Dna is like a code for making proteins. But it's all it's all based on our ability to keep a record of it and a Dna of course is a living record. 01:57:14.86 mikebledsoe Yeah, well I think about what you were saying with written. Ah we have records written and up until what one hundred years ago most people were were illiterate and a small percentage of the population could even read. So only a small percentage of population had access to understanding and not only that the books that they had access to they usually existed in a university and so there was ah a highly It was a high concentration of knowledge that. People studied that were dictating society and then about one hundred years ago literacy started to really take hold and you know because they talked about the printing press but the printing the printing press it preceded literacy without the printing press. There wouldn't be literacy but the technology. Ah. Of there being an abundance of books caused the human mind to go be curious about that enough to study how to read to learn it and now we fast forward. 01:59:36.12 Max Shank Printing press I think that was a big thing for the gutenberg bible right. 01:59:39.38 mikebledsoe Yeah, and I think the I think the benefit of back then was there was a limited amount of things that you could consider and you didn't have to look. You didn't have to sift through as much to go back to the beginning. Or as far back to the beginning as you could now we pull out our phone and there's videos and everything that have trapped us in what's happening right now. The the average American Yeah, the average. Yeah yeah, it's not right now right now it's it's they're sucked into. 02:00:37.10 Max Shank Somewhere else though. 02:00:55.80 mikebledsoe What's happening. Well no way that they're they're they're considering what's happening today. What is happening today that matters. 02:01:11.20 Max Shank Ironically, it's a portal to anywhere else than here and now that's what's funny because you're saying it's like they're looking what's happening now elsewhere but ironic you're right? But it's also kind of ironic because you're looking for anything else. 02:01:37.78 mikebledsoe Yeah, but the yeah my point is that time the time consideration is is so short like what happened last week doesn't matter anymore. It only all that matters is today and people are so people are so yeah. 02:01:40.80 Max Shank But here and now. 02:01:53.80 Max Shank Yeah, yeah, yeah, okay so that's insanity. That's insanity full on insanity. 02:02:15.48 mikebledsoe People people are so engrossed they have so much data coming in about what matters today in the whole world that they think they should yeah they don't have boundaries but that person is totally ingrossed andgross in what's happening now doesn't have the opportunity to look back in history. 02:02:29.48 Max Shank Because they can't draw boundaries. 02:02:54.90 mikebledsoe To go back and say how was consciousness formed. How did we come to these considerations. What actually is science. There is. 02:03:07.94 Max Shank Well think of the usefulness of code and the usefulness of 24 hour news it is antithetical so a book is code a person is the computer Basically that runs that code. And so if you want something to be organized. It should be organized by outcome or by subject or by material. But if you have it organized by what the fucking pricks are talking about on the Tv today. That's the worst organization possible and it's very difficult to get any kind of good information out of that and you're going to be basically putting out your own schizophrenic psychological fires because you're like oh my god didn't realize what was happening in Serbia and then the next week you're like oh my god I didn't realize what was happening in. South Africa and then you're like oh my god I didn't realize what was happening to the veterans and then pretty soon you're whipped up into this frenzy where you're upset about everything but you can't do anything about it and it makes you feel so disconnected because. What you're aware of your radius of awareness and your radius of control are so far apart and that goes back to why working with stuff with your hands even just moving stuff around like moving weights around with your hands that'll make a big difference. It'll connect you to reality. 02:05:55.26 mikebledsoe Yeah. 02:06:07.56 Max Shank Go climb a tree. Go take a walk Boom you're immediately connected into reality into moving your body locomotion or projectiles moving other stuff and if you are if you're just whipped into this frenzy because you know people are trying to program other people. It's all we do. In fact. 02:06:24.40 mikebledsoe Um, yeah. 02:06:46.70 Max Shank Pretty much as we try to program other people. Ah usually with the best of intentions too like I'm sure there are None of people who think school is like a good idea and and I just don't but that's fine. Yeah yeah, they they probably want people to like. 02:07:08.60 mikebledsoe Yeah, their heart's in the right place You think it's best for the kids. Well people also think that it's um, ah just they they think I think a lot of people they go Well I did it so it must be good. So other people should do it I mean that's. 02:07:21.12 Max Shank Behave themselves and like get married and like kept. 02:07:41.16 Max Shank Um, well and that's even a different thing like it. It's like hazing. 02:07:47.92 mikebledsoe That's big in the military of like I'm looking at the training and I go this doesn't really make sense. We're not really optimizing for getting better at our job. They're like well this we we went through it and no I'm like all whatever. 02:08:14.64 Max Shank Sometimes things are done a certain way because it really is the best way and sometimes things are done a certain way literally just because that's how they've been doing it and no one can imagine a different no one even tries to imagine a different way. 02:08:25.96 mikebledsoe Sometimes. 02:08:54.30 Max Shank You know and that's why you don't want to fight things Anyway, speaking of patterns when you fight something you immediately create a counterforce even if you punch the shit out of that thing upon that connection of your fist and that fucker's face. There's a counter force going right back into your fist and then more. Metaphorically speaking you're going to create a counter response to your active opposing Force. So That's why it's always better to obsolete than to fight if you have the option. 02:09:52.98 mikebledsoe Yeah I was reading a book yesterday that was talking about that is the the the people who are censoring are fighting. They're really fighting decentralization but censorship creates the necessity for decentralization and. You know Twitter Facebook Instagram they're trying to fight misinformation but the harder that they tried to fight misinformation with censorship the more prolific decentralization becomes because people start getting they start leaving the platform to go. 02:11:07.18 Max Shank It's natural. It's like cat and mouse. It's like it's natural cat and mouse evolution. The cat evolves longer claws. The mouse gets smaller and more clever. Ah same kind of idea right? You have hackers and then you got people who work in. 02:11:09.80 mikebledsoe To go to something That's not a platform. Yeah. 02:11:42.86 Max Shank Ah, software security which of course are also hackers. But they're basically like 1 upping each other all the time just the way that creatures have seemed to ah grow and evolve and fork out into these different sort of test branches almost. 02:12:13.96 mikebledsoe Now. Yeah. 02:12:20.66 Max Shank So it's better to obsolete and speaking of the patterns like we were talking about. Ah, it's hard to recognize which of the programs coming in are important and not important a lot of the time I think that can be a real challenge. 02:12:53.38 mikebledsoe Um, yeah, well that's a pattern too. The things that you're filtering what's important and not important so fast that it's it's built up over the years of life that you go. 02:12:57.58 Max Shank Most everything is ah like not important that. 02:13:31.62 mikebledsoe This is this is important. Not important people decide really quick and they miss opportunities really great opportunities all the time just pass right by them. There's there's this thing called the reticular activating system are familiar to ah Ras. Okay. 02:13:41.52 Max Shank Oh. 02:14:02.20 Max Shank No, but I'd like to be. 02:14:

Dior Common Thread
Eli Russell Linnetz Talks Getting a Masterclass in Running a Fashion House from Kim Jones

Dior Common Thread

Play Episode Listen Later Jun 20, 2022 35:44


The Dior Common Thread podcast series represents a fascinating new avenue for exploring the collaborations initiated by Kim Jones since his arrival at Dior. Each episode will present a compelling encounter with one of the inspiring figures who have participated in his endlessly original reinventions. In conversation with Ed Tang, each recounts their unique experience and shares their singular vision, providing an immersive new window into the world of Dior Men. In this episode, Tang speaks with ERL's Eli Russell Linnetz a week after his ‘California Couture' show with Kim Jones for the Dior men's Spring 2023 capsule, marking both the House's debut co-branded collection and the first ever runway show for the young designer.  Melding nods to couture, film, music, art and skateboarding, the pioneering show revisited Dior codes through playful nods to the designer's own SoCal roots, referencing everything from “Home Alone” to family Christmases in ‘90s America, while padded skater shoes adopt the tones of a California sunset.   Linnetz, who describes watching the show from backstage with Kim Jones, still sees the experience as being a bit surreal. “Some things in life feel like a dream, but also when you put so much work into it there's a bit of grounding that happens through the process,” he tells Tang.   The designer also shares how he was introduced to Kim Jones through their mutual friend Ronnie Cooke Newhouse. In the space of a 45-second phone call, they had agreed to do the collaboration.   “[Kim] said, “Do you want to do this?” and I said, “Yes.” And I think it was the next week or the week after, the whole Dior team arrived and we designed the collection at my studio,” says Linnetz, revealing that it's the freest he's ever felt with any collaboration. “It was a masterclass in how to run a fashion house,” he adds.  It's been a long time coming for Linnetz, who started out in film but had always dreamt of doing something in fashion. Born and raised in Venice Beach, California, where the Dior show took place, the multifaceted designer after graduating attended film school and soon found himself directing music videos and stage tours for Kanye West. Working for West, Lady Gaga and other high-profile personalities, Linnetz, who had also started shooting fashion campaigns, was yearning to create something for himself. In 2018, he started ERL from nothing. And after turning to Adrian Joffe from Comme des Garçons for advice, “What started out as me making a T-shirt for the opening of Dover Street Market L.A. turned into a whole brand.”  Tune in to hear the young designer talk about his journey and what he learned from working with Kim Jones.

Claremont Speaks...
Interview with Kathryn Mora - author and columnist, on keeping and using one's spirit, voice and considerable value as a way of combating ageism.

Claremont Speaks...

Play Episode Listen Later Jun 20, 2022 44:32


Kathryn Mora has spent many years marching to her own drum, having been a SoCal journalist, a professional clown, a standup comedian, an author and now a columnist featured regularly in The Claremont Courier.  Kathryn first provides a bit of background and a basis for her approach to life, both in the past and now.  She then expands on her series of articles on having "never been old before", which relate the experiences that many of her age have certainly encountered.  Kathryn then offers extra insight into her past and the current experiences that form her approach to life at her age, including commanding due respect and not being dismissed or marginalized for being older, and how she has successfully worked with people that may treat older folks differently; who do so simply because they don't understand the person's extraordinary value derived from the decades of experience most people of her age possess.Kathryn Mora's uplifting and encouraging narrative shows that one's spirit, attitude and well-earned right to be heard is key at any age, but inarguably essential as one continues on life's journey.  Recorded outdoors in Memorial Park, one might notice a few technical issues - cuts, edits and sound adjustments - but Kathryn's genuine and heartfelt core message comes through with perfect clarity.  Everyone who enjoys her articles in the Courier should give Kathryn's episode a listen to understand further the mind, heart and passion behind her published prose.  And, after listening, should you meet her or interact with her at The Courier, convey how you like her articles and enjoyed her first podcast...and that her voice is making a difference.      

Firearms Radio Network (All Shows)
The Black Powder Podcast – Failed State Research, of SoCal Interview

Firearms Radio Network (All Shows)

Play Episode Listen Later Jun 18, 2022 83:52


On this Episode: We speak with the guys from Failed State Research group out Southern California Sponsor- Primary Arms- frn.deals/pa Code: FRN – Free mount with Primary Arms Optic purchase.

IE Sports Radio
The SoCal Supreme Sports Show: Episode 92

IE Sports Radio

Play Episode Listen Later Jun 18, 2022 68:01


Thank you for tuning in to episode 92 of the SoCal Supreme Sports Show. In this episode, Teran Rodriguez discusses the Dodgers getting swept by the San Francisco Giants last weekend. How bad did the Dodgers lose and are they holding on to the top spot of the NL West? Rodriguez also discusses Anthony Rendon of the Angels needing season-ending surgery. Is it time for the Angels to hit the panic button? Finally, Rodriguez discusses Angel City getting back into the win column, the Chargers signing their final draft pick JT Woods, the MLS resuming for the Galaxy and LAFC and much more! The thoughts and opinions of Teran Rodriguez are his and his alone and not of any second- or third-party organizations. Twitter of show: @SoCalShowIESR Twitter of host: @TeranRodriguez1

The Frank Sontag Show | San Diego Edition

Scott has special guest Dr. Tara Sander Lee on SoCal Live, speaking about how the science has changed since Roe v Wade has been resurfaced. Scientific data has been tremendously altered throughout the social changes we are undergoing in this society. Is it changing correctly? Or is it changing under a political agenda to change what we know to be fact? Also, Doug Cobb speaks with Scott about how the lord has acted tremendously in his life and opened opportunities in the business world to give him chances to help people by setting up a non-profit organization to bring people closer to God by establishing bible studies. He gives Scott a detailed story about how the lord and fellow followers have helped grow his ministry. See omnystudio.com/listener for privacy information.

The WTF California Podcast
Idiot Warrior Fans, Local Harpooning, Smearing and Special Guest Appearance

The WTF California Podcast

Play Episode Listen Later Jun 17, 2022 40:50


On this episode of WTF California Podcast, Contra Costa County wakes up to 200+ acre vegetation fire in Pittsburg, Water District approves 15% surcharge. We find out Byron man arrest for harpooning, El Monte Police Officer murder suspect was on probation and should have been in jail. Sideshow leads to ghost gun arrests as suspects smear poop on city hall and more. Happy Fathers Day! Articles From the Show: Overnight 200 Acre Vegetation Fire Prompts Evacuations in Pittsburg Contra Costa Water District approves 15% surcharge amid worsening drought El Monte officer shooting: Suspected shooter was out on probation Byron man arrested in assault involving harpoon, bow and arrow Investigation into Oakland sideshows leads feds to alleged Instagram ghost gun dealer California lawmaker proposes requiring gun owners to be insured Santa Clara sheriff candidate charged for alleged lies about law enforcement experience Petaluma PD search for suspects who smeared feces on City Hall building Ripon family says armed police raid over fireworks was ‘excessive' Chino Hills man accused of kidnapping, torturing woman for months may have had more victims Oxnard man convicted of kidnapping to rape woman he shoved into his trunk SoCal residents warned of fuel thieves drilling into gas tanks These vehicles are the most targeted for catalytic converter thefts in California Why is a Bill to Encourage Schools to Teach Asian American and Pacific Islanders History Meeting Resistance? Bill To Require Employers Include Pay Ranges in Job Advertisements Passes Assembly Committee Father's Day 2022: The best one-liners and life advice I've ever gotten from dad Here are some last-minute Father's Day gifts that should arrive on time The 17 best Father's Day gifts for dads who don't want anything

What if it's True Podcast
A SoCal Bigfoot Event The ZOOBIES

What if it's True Podcast

Play Episode Listen Later Jun 17, 2022 20:44


You Got Us F****d Up
82: La Malicia

You Got Us F****d Up

Play Episode Listen Later Jun 17, 2022 82:58


Welcome back to episode 82! On 6/1/22 we talked about the Texas shooting, fake psychics, not catering to men, and more!  Have questions or want advice? Let us know! Visit our website: Yougotuspodcast.com  Check us out on Instagram:  @yougotuspodcast @taylorrena_murphy  Smoke Cannabis and live in SoCal? Enjoy 30% off your Grassdoor order.  Grassdoor 30% off link  https://delvrd.me?branch=dJLXweuCNab

Booker & Stryker Podcast
Booker & Stryker Podcast 06/16/2022

Booker & Stryker Podcast

Play Episode Listen Later Jun 17, 2022 44:58


The World Cup is coming to LA in 2026, Amazon Prime day is back, Disney is selling a package where you can go to all the Disney Parks for $110K per person, Tupac's birthday is today and air taxis are coming to LA to fly you all around SO Cal to get you around town. Stryker lets us know how to become a morning person. The guys ask what band is underrated? Then Menace stops by to say what's up to Booker and Stryker

The Frank Sontag Show | San Diego Edition
SOCAL LIVE FROM SD COUNTY FAIR | 06.15.22

The Frank Sontag Show | San Diego Edition

Play Episode Listen Later Jun 16, 2022 96:49


See omnystudio.com/listener for privacy information.

Betch Slapped
Kim K Broke The Marilyn Dress, Justin Bieber's Health Issue, & The Remi Bader Fat-Shaming Drama

Betch Slapped

Play Episode Listen Later Jun 16, 2022 57:17


Jordana starts today's ep by debriefing the U Up? Live show in the cleaner, smaller New York—AKA Boston. Jordana, Aleen, and Sami are all going to the LA show next week, which will be the first time Aleen's been to SoCal since her choker-wearing days. Obvi they can't mention LA without a convo on the Kardashians, and how Kim K broke the Marilyn Monroe dress (yikes). They then talk about another LA star Justin Bieber, and his very scary facial paralysis. Next is a discussion of J.Lo's new movie Halftime, before getting into the fat-shaming drama surrounding influencer Remi Bader. They wrap up with a chat about Britney Spears' wedding (and her ex-BF wedding crasher), before debriefing how Erika Jayne can't afford to pay $2 million in taxes. Have you seen her closet?

KGO 810 Podcast
Nikki Medoro - Saving San Jose little league fields; and exploiting religion for personal gain

KGO 810 Podcast

Play Episode Listen Later Jun 16, 2022 30:46


South Bay officials are claiming lead levels are dangerous at Eastridge Little League's fields, but league President Johnny Cisneros says recent testing shows normal levels and he tells the Morning Show with Nikki Medoro they just want the community to be ableto play ball. Also, some So Cal firefighters are claiming it's against their religion to be swabbed for a COVID test. See omnystudio.com/listener for privacy information.

The Morning Show with Nikki Medoro Podcast
Nikki Medoro - Saving San Jose little league fields; and exploiting religion for personal gain

The Morning Show with Nikki Medoro Podcast

Play Episode Listen Later Jun 16, 2022 30:46


South Bay officials are claiming lead levels are dangerous at Eastridge Little League's fields, but league President Johnny Cisneros says recent testing shows normal levels and he tells the Morning Show with Nikki Medoro they just want the community to be ableto play ball. Also, some So Cal firefighters are claiming it's against their religion to be swabbed for a COVID test. See omnystudio.com/listener for privacy information.

Order of Battle
66: 66. USS Flagg Diorama City and DioDisplay with James Duffy

Order of Battle

Play Episode Listen Later Jun 16, 2022 107:35


Order of Battle Podcast episode 66 Are you aware of James Duffy? Dio-Display? You absolutely should be!  James joined the Order of Battle to discuss his company, Dio-Display, the passion around building environments that drives this business and the USS Flagg custom that he's bringing to JoeFest.  This conversation travels from modern action figures, toy culture, philosophy, painting, and more. It really is what it's like to hang out in the lobby at four am with James. It's why we asked him to join our Road to JoeFest. James is a true artist that loves to play with his toys and asks all of us to both come along and to inspire him in return with our play. And he's willing to drive 3200 miles to share that passion.  Catch James at JoeFest. He'll be near the SoCal group. Also, you should check out his Flagg custom and the diorama/play environment pieces on his website, Instagram, and in the 1:18 diorama Facebook group.  Dio-Display: https://www.diodisplay.com/ Instagram: @diodisplay AND @diodisplaybackup Facebook: @diodisplay  Get your JoeFest tickets: www.joefestusa.com Website: www.orderofbattlepod.com Email: orderofbattlepod@gmail.com Twitter: @orderofbattlepd Instagram: @orderofbattlepod #gijoe

Money, Real Estate & More
S5 Episode 46: Giving the Middle Class an Edge in Real Estate, with Mark Prather

Money, Real Estate & More

Play Episode Listen Later Jun 16, 2022 25:30


We kick off this week's episode with the SoCal real estate market report. Join Shelley as she uncovers the latest local market data. In Synergy, Systems, and Networks Essential for Success, we are joined by M&M's newest coach, Mark Prather. He shares with Saeed what he'll be covering in his upcoming workshop, centered around the theme of wealth and wisdom. Don't miss our upcoming online events! Sign up for free at moreandmorenetwork.com to attend. Wednesday, June 22nd: M&M Networking Event of the Month, free on Zoom @ 6:00 PM PST Thursday, June 23rd: Coaches Corner Workshop with Mark Prather on Zoom @ 12 PM PST Every 1st, 2nd and 3rd Wednesday of the month: M&M Coaches Corner Workshop

Shoulder 2 Shoulder: LAFC Podcast
E123 - Jordan Harvey

Shoulder 2 Shoulder: LAFC Podcast

Play Episode Listen Later Jun 15, 2022 102:49


Former LAFC defender and current Front Office Swiss Army knife Jordan Harvey talks us through his SoCal roots, playing career and multifaceted current endeavors. Jackson Felts of 93.3FM KJR Seattle's “Sounders Weekly” steps up as our Opponent Corespondent to preview the upcoming game at Lumen Field. Oh, and LAFC officially signed a certain Italian CB. You may have heard.

To the Moon
Astroflipping Student Makes $80K Deal In SO CAL

To the Moon

Play Episode Listen Later Jun 15, 2022 16:03


As I always say, 50 conversations a day with agents, is what's going to get you the deal. Jeffrey, whose market is So Cal, is an example, an inspiration to many people who's starting their own journey into wholesaling real estate. Jeffrey's 80K deal in So Cal, was a result of his agent outreach. He made that $80K deal in So Cal, without overcomplicating things. On the contrary, he's always into making things very simple. He's all about doing the agent outreach, having conversations, keeping faith and staying consistent. Deals are bound to happen so long as you continue to put in the work every day. You will get the result of what you've put in. This is an input and output game. There's no magic in this. The responsibility always lies on your shoulders. If you don't do the work, nothing will happen. Reach out to Jeffrey if you want to do deals in So Cal area! IG: jeffrey.buencamino Phone number: 858-216-0595

Big Bike BMX
Season 3: Episode 15 - SoCal BMX Ride with Todd Lyons and Michael Wikan.

Big Bike BMX

Play Episode Listen Later Jun 14, 2022 121:33


Isaac and Craig listen to stories from Todd Lyons and Michael Wikan from the recent three-day 130+ mile rideout in Southern California.Follow Isaac:http://www.instagram.com/bigbikebmxFollow Craig:http://www.instagram.com/80s_BMX_CraigGet Big Bike BMX Merch:http://www.bigbikebmx.comShow sponsor:Knight Bike Cohttp://www.knightbikeco.comEtnies BMX https://www.etnies.com/us/collections/bike/Old Bones Therapyhttp://oldbonestherapy.comIsaac and Craig are sponsored by:CrushedMX gloveshttps://www.crushedmxmoto.com/RideOutSupplyhttp://rideoutsupply.comPhoenixBikeCompanyhttp://phoenixbikecompany.comKnightBikeCohttp://knightbikeco.comOldBones Therapyhttp://oldbonestherapy.comSchmuck'd Up Beard Productshttp://schmuckdup.comKoolStop Brake Padshttp://koolstop.com*Titles: Andrew B. White *Music: \ //// \ D I A M O N D F I E L D \ //// \ 2 1 s t C e n t u r y ‘ 8 0 s M u s i c • N Y C Title music: 'Neon Summer' by Diamond Field. Spotify: https://open.spotify.com/artist/56FLbEwV9lhmEEmr41UNQc?si=-d_471QZRpOZ748IW4kh8ghttps://diamondfieldmusic.com

EcoJustice Radio
Solidarity Actions on Climate Justice - Stopping Pipelines and Dirty Banks

EcoJustice Radio

Play Episode Listen Later Jun 13, 2022 58:32


EcoJustice Radio Executive Producer Jack Eidt shares speeches and discussions from multiple street actions on national and international climate, environmental, and social justice issues. The main action we feature is in solidarity with the Indigenous Peoples fighting the Coastal GasLink Pipeline now under construction on the West Coast of Canada. The Royal Bank of Canada is financially supporting a 416 mile gas pipeline through Indigenous Wet'suwet'en territory in British Columbia. They are also the parent company of City National Bank, 25% of whose business is connected to Hollywood celebrities and productions. Leonardo DiCaprio and Mark Ruffalo are now taking action among many others, creating the No More Dirty Banks [https://www.nomoredirtybanks.com/] campaign in support of the Wet'suwet'en First Nation in British Columbia, as well as signing a letter to City National Bank and their parent company Royal Bank of Canada demanding that the banks cut financial ties with and stop funding the Coastal Gas Link Pipeline. We present a speech from Climate Scientist Peter Kalmus [https://peterkalmus.net/] on building the movement for a stable climate. We also share testimony from movie writer & director Adam McKay of the recent film Don't Look Up [https://www.imdb.com/title/tt11286314/] and his calls for the Hollywood film and music industry to divest from City National Bank and their parent company, the Royal Bank of Canada, who are funding the Coastal GasLink pipeline. We hear from Indigenous and Environmental Rights activist Lydia Ponce, a Mayo-Quechua Indigenous leader and social justice activist, member of AIM (American Indian Movement), and organizer with Society of Native Nations and SoCal 350. Other Speakers: Jay Ponti - environmental/social justice organizer. George Funmaker - Red Earth Defense Keya Chaudhuri - Extinction Rebellion Youth LA and national coordinator of Extinction Rebellion Youth US. Stephanie Mushrush - American Indian Counseling Center Sim Bilal - Youth Climate Strike Los Angeles Josiah Edwards - Sunrise Movement LA We also feature excerpts of the documentary Your Voice, Our Future from the Office of the Wet'suwet'en [https://vimeo.com/user7141394] on the similar struggle in 2011 against a different pipeline, the Northern Gateway Tar Sands Pipeline by Enbridge, which was rejected by all the first Nations and eventually by the government of Canada. Speakers include: Klaseet - Violet Gellenbeck Chief Madeek - Jeff Brown Virginia deWit Chief Na'moks - John Ridsdale - The Wet'suwet'en Hereditary Chiefs have maintained their use and occupancy of their lands and hereditary governance system for thousands of years. Wet'suwet'en Hereditary Chiefs are the Title Holders and maintain authority and jurisdiction to make decisions on the unceded Wet'suwet'en lands. Chief Na'moks, along with his fellow Hereditary Chiefs, have been standing up for their Yintah - their land, and for Wet'suwet'en sovereignty, his entire life.” Karen Nyce - Haisla Dzi Ggot - Ron Austin Lloyd Spencer Morris Jr David deWit Dolores Alfred music Martin Naziel Caryssa Nikal Wila'at - Susie Alfred Chief Samooh - Herb Naziel Chief Gisdaywa - Dr. Alfred Joseph Mike Ridsdale To hear all speakers listed, listen here: https://www.patreon.com/posts/67706478 More Info: https://www.rollingstone.com/politics/political-commentary/coastal-gaslink-pipeline-divest-fossil-fuels-climate-1343046/ Host and Executive Producer: Jack Eidt Intro and Producer: Jessica Aldridge Engineer and Original Music: Blake Quake Beats Created by: Mark and JP Morris Episode 137 Photo credit: Jack Eidt

Home with Dean Sharp
Water Crisis | Hour 2

Home with Dean Sharp

Play Episode Listen Later Jun 11, 2022 29:32


Dean talks about the water crisis in SoCal and what steps you can take to keep your landscape green!

Home with Dean Sharp
Water Crisis | Hour 1

Home with Dean Sharp

Play Episode Listen Later Jun 11, 2022 28:53


Dean talks about the water crisis in SoCal and what steps you can take to keep your landscape green!

IE Sports Radio
The SoCal Supreme Sports Show: Episode 91

IE Sports Radio

Play Episode Listen Later Jun 11, 2022 81:01


Thank you for tuning in to episode 91 of the SoCal Supreme Sports Show. In this episode, Teran Rodriguez discusses the Angels firing manager Joe Maddon following their 13-game losing streak and the Sparks firing head coach Derek Fisher early in their season. Did those 2 deserve to get the hook and what had happened for them to get canned? Rodriguez also discusses the Dodgers getting back on track after spilitting their series with the Mets, as well as the Padres keeping pace with them in the NL West. Finally, Rodriguez discusses Angel City's recent struggles, the Rams extending Cooper Kupp and Aaron Donald (who said he is coming back), the Chargers signing 3rd round pick Isaiah Spiller and much more! The thoughts and opinions of Teran Rodriguez are his and his alone and not of any second- or third-party organizations. Twitter of show: @SoCalShowIESR Twitter of host: @TeranRodriguez1

The Storm Skiing Journal and Podcast
Podcast #89: Mountain High & Dodge Ridge President and CEO Karl Kapuscinski

The Storm Skiing Journal and Podcast

Play Episode Listen Later Jun 10, 2022 87:45


To support independent ski journalism, please consider becoming a free or paid subscriber. Paid subscribers receive thousands of extra words of content each month, plus all podcasts three days before free subscribers.WhoKarl Kapuscinski, President and CEO of Mountain High and Dodge Ridge, CaliforniaRecorded onJune 6, 2022About Mountain HighClick here for a mountain stats overviewOwned by: Invision Capital and Karl KapuscinskiLocated in: Wrightwood, CaliforniaClosest neighboring ski areas: Mt. Waterman (45 minutes), Mt. Baldy (1 hour, 15 minutes – they’re only 8.4 miles apart as the crow flies, but 57.4 miles apart via road!), Snow Valley (1 hour, 25 minutes), Big Bear/Snow Summit (1 hour 40 minutes)Base elevation | summit elevation | vertical drop:West Resort: 7,000 feet | 8,000 feet | 1,000 feetEast Resort: 6,600 feet | 8,200 feet | 1,600 feetNorth Resort: 7,200 feet | 7,800 feet | 600 feetSkiable Acres: 290Average annual snowfall: 117 inchesNight skiing: North onlyTrail count: 60 (35% advanced, 40% intermediate, 25% beginner)West Resort: 34 (1 expert, 16 advanced, 12 intermediate, 5 beginner)East Resort: 16 trails (1 expert, 4 advanced, 7 intermediate, 4 beginner)North Resort: 10 trails (6 intermediate, 4 beginner)Lift count: 14 (2 high-speed quads, 2 fixed-grip quads, 3 triples, 4 doubles, 3 carpets - view Lift Blog’s inventory of Mountain High’s lift fleet)West Resort: 1 high-speed quad, 3 triples, 2 doubles, 2 carpetsEast Resort: 1 high-speed quad, 1 quad, 2 doubles, 1 carpetNorth Resort: 1 quadAbout Dodge RidgeClick here for a mountain stats overviewOwned by: Invision Capital and Karl KapuscinskiLocated in: Pinecrest, CaliforniaClosest neighboring ski areas: Bear Valley (2 hours, 6 minutes), June Mountain (2 hours, 24 minutes), Mammoth Mountain (2 hours, 37 minutes), Badger Pass (2 hours, 45 minutes), Kirkwood (2 hours 58 minutes)Base elevation: 6,600 feetSummit elevation: 8,200 feetVertical drop: 1,600 feetSkiable Acres: 862Average annual snowfall: 300 to 500 inchesNight skiing: NoTrail count: 67 (40% advanced, 40% intermediate, 20% beginner)Lift count: 12 (1 fixed-grip quad, 2 triples, 5 doubles [2 of these doubles - lifts 1 and 2 below, are making way for one triple chair for the 2022-23 ski season], 1 T-bar, 1 ropetow, 2 conveyors - view Lift Blog’s of inventory Dodge Ridge’s lift fleet)Why I interviewed himIn the Midwest of my youth, the calculus was simple: north, cold; south, warm. The only weather quirk was lake-effect snow, tumbling off Michigan and Superior in vast snowbelts west and north, and across that mysterious realm known as the UP. Altitude wasn’t a factor because there was no altitude. Iowa, Nebraska, the Dakotas get rounded up by the chortling masses reaching for a flatland target to ridicule, but they overlook Michigan by ignorance, or, if they’re Michiganders, denial and self-preservation. Midland County, where I grew up, is the flattest place I have ever seen, a forever plain that disguises itself in treed horizons.  It was California that alerted me to the notion that altitude could override latitude. It could snow in the south. You just had to get to the sky. The mountains went there. Humans have so overrun modern SoCal that it is easy to forget what an amazing natural monster it is: foreversummer – or at least foreverspring – on the coast. From the beach with bare feet in the sand you can see the mountains*, snow-capped and forbidding, impossible and amazing, thrusting Tolkien-ish over pulsing Los Angeles. Beyond that, deserts vast and inhospitable, stretching hundreds of miles toward the rest of America. Cross that wasteland to understand why California so often feels like a nation of its own – geologically, it may as well be.But what we care about here are those mountains. There is no reason that LA, America’s second-largest city, must have skiing. But it does. Big Bear and Snow Summit, Baldy and Waterman, Snow Valley and Mountain High. From the ocean, the land lurches skyward with astonishing speed. Mt. Waterman, 40 straightline miles from the coast, sits at 7,000 feet. Mt. Baldy, base elevation 6,500, is 52 miles. Snow Valley, 6,800 feet, 67 miles. Snow Summit, 6,965 feet, 74 miles. Big Bear, 73 miles, 7,104 feet. And Mountain High, seated between 6,600 and 7,200 feet, depending upon which parking lot you pull into on any given day, standing 52-ish miles from the ocean.And it snows. Not what-the-hell amounts. This isn’t Tahoe. But enough that, 98 years ago, someone said “well by gum we ought to be snowskiing on these here hills” (in my head, everyone in the past either talks like Yosemite Sam or Winston Churchill), and set up a snowskiing operation at Mountain High. The ski areas of Southern California are not, like the Poconos or the mountains of the Southeast, the products of technology, of machines providing snow where nature provided hills and cold. Mountain High is the fourth-oldest ski area in the country, opened in 1924. Snow Valley opened in 1937. Waterman in ‘42. Big Bear in ‘46. Baldy and Snow Summit in ‘52. From a technology point of view, 1924 may as well have been a different planet. Electricity was this newfangled thing. Forget about snowmaking, or even chairlifts. I’m almost positive dudes must have been up there in top hats and bowties. And indeed here’s a photo of a fellow rocking a kerchief while smoking his pipe:I’ve been processing this for decades, and it still amazes me: there is skiing in Southern California. Of the many geological and geographic wonders packed into our sprawling continent, the mountains-looming-over-the-seaside-city phenomenon remains one of the most stunning in its asymmetric, improbable glory.And here, in the clouds, dwells Mountain High. Once, this complex was three competing ski areas, fighting it out for families scaling the mountains in rear-wheel drive Buicks and skiing in peacoats. Everything is different now. Those three ski areas – Blue Ridge (West), Holiday Hill (East), and Table Mountain ne Sunlight (North) – are still three separate ski areas, but they operate as one. The cars are better, the gear is better. Vapers and backpack speakers rule the day (Though were I to spy a chap swiveling downslope with poles tucked underarm while puffing on a pipe, I daresay I would invite the old swell to a game of backgammon and a bottle of my finest mead [and there’s the Churchill]). Somewhere along the way, Mountain High installed chairlifts, and then, snowmaking. But despite all this change, a century on, there is still skiing in Southern California. And what a marvelous fact that is.*“on a clear day,” one must always addWhat we talked aboutThe 2021-22 ski season at Mountain High and Dodge Ridge; a record broken at Dodge Ridge; growing up at Ascutney, Vermont; ascending the ranks to the top of Mountain High; Ascutney’s disadvantages compared to the rest of Vermont; how three once-separate ski areas united to form the modern Mountain High; the novel big-business prospects of “snow play” zones at the base of high-altitude urban-adjacent ski areas; why snow play is “drought-resistant”; Mountain High’s snowmaking source, limitations, technology and potential; the incredible efficiency of modern snowmaking; undeveloped land within Mountain High’s permit area and whether we could see expansion anytime soon; the possibility of connecting Mountain High East and West, and whether that would be done through lifts or skiing; the mountain-to-mountain connection we’re most likely to see; humoring me on the could-we-connect-North-to-East-and-West-with-a-gondola question; the most likely next lift upgrade at Mountain High and what it would take to make it happen; whether we could ever see Mountain High North expand lifts back down into the bowl where trails ran at the old Sunrise ski area; the cultural importance of night skiing and why it’s unlikely to ever expand beyond its current footprint; why Kapuscinski purchased Dodge Ridge last year; how Dodge Ridge is “very culturally different” from Mountain High; the amazing percentage of Dodge Ridge skiers that also have an Epic or Ikon pass; a long-term vision for Dodge Ridge; replacing chair 1 and 2 with a single lift this summer, and how the new alignment will enhance the experience for beginners; how much money the ski area is saving by putting in a new lift rather than a used one; possible alignments for high-speed lifts at Dodge Ridge; what a high-speed lift will run you these days; thoughts on Lift 8; the big expansion opportunities at Dodge Ridge and what sort of terrain skiers would find there; the differences between running a ski area that relies heavily on snowmaking and one that doesn’t; Dodge Ridge’s nascent snowmaking system; whether the ski area could ever get night skiing; reciprocity between Dodge Ridge and Mountain High season passes; the Saturday problem; the number of season passes each mountain sells; an estimate of Ikon Pass sales in Southern California; forming the Powder Alliance; and whether the ski areas are considering joining the Indy Pass.   Why I thought that now was a good time for this interviewKapuscinski has been the king of Mountain High for decades, taking the CEO job in the mid-90s and eventually buying out his partners to take full control of the resort. He gradually grew the place, and in 2004 purchased nearby Sunrise, now Mountain High North, in what was essentially – as he tells me in the interview – an estate sale.That may have been practice for what came last summer, when Kapuscinski purchased big and snowy Dodge Ridge from Frank and Sally Helm, who had run the joint for 45 years.“I’d had my eye on Dodge Ridge for quite some time,” Kapuscinski tells me in the interview. “It was an area that I knew probably wouldn’t draw a ton of interest from the bigger ski companies. There’s not a lot of those areas that are well-positioned, where they still have a fair amount of upside, but aren’t going to get gobbled up by the bigger ski companies.”Dodge Ridge is one of a series of larger-than-you’d-think ski areas – Bear Valley and China Peak are the others – that hangs off the west side of the Sierras, in an awkward limbo that’s invisible to Epic- and Ikon-wielding skiers racing off to Mammoth and Tahoe. It’s a bit of a time machine, a fixed-grip redoubt that lacks material amounts of snowmaking and is seated, in a very un-California way, far from a large city or interstate. But it has terrain, room to expand, and 300-plus inches of snow per season. That’s plenty to work with.With a full season of operations behind him, I figured it was a good time to check in with Kapuscinski to see where Dodge Ridge was sitting and where he planned to take it, and how the ski area may work with Mountain High – six hours away – to form a little in-state ski network. He has plenty of ideas, particularly when it comes to blowing out the lift fleet. Dodge Ridge skiers tired of the 10-minute ride up Lift 7 are going to like where Kapuscinski’s head is at with an upgrade. Things are already starting to happen: this summer, Chairs 1 and 2 are making way for a used-but-rebuilt replacement, and the resort has, for the first time, the whispers of a snowmaking system.With skier visits up across the country and multi-mountain passes opening the state’s resorts to a new generation of skiers, this is an exciting time for California skiing. Kapuscinski is, and will continue for some time to be, an important part of the whole scene.Questions I wish I’d askedGiven that Kapuscinski ran Stevens Pass for many years, I ought to have asked him about Vail’s struggles up in Washington this past season. There was enough, however, to talk about with his two ski areas, and that seemed like the better place to focus. I also neglected to ask which runs, in particular, Kapuscinski had in mind for Dodge Ridge trail improvements when he mentioned that as a priority.What I got wrongThis isn’t really something I got wrong so much as something I didn’t explain properly – when I mentioned Loon’s base-to-base railroad connection, I commented that it “would never get environmental approval” in California. The reason why is that this is an old-fashioned steam train with an exhaust pipe that would embarrass the Onceler:I’m sure it’s grandfathered in in New Hampshire as some sort of tourist novelty, but any base-to-base transit between Mountain High East and West would have to, um, not run on wood. Not that they would propose it, but that explains my remark in the podcast.Why you should ski Mountain High and Dodge RidgeThere was a moment, before I turned against it, when I was in thrall to U.S. America’s car-first notion of civilization-building. Dropping out of the high desert after a cross-country roadtrip my buddy Ron and I found Los Angeles and its spectacular network of freeways. For days we explored, Midwest teenagers awestruck and eager, zippering through staggered herds of Hondas and BMWs in a beat-up GMC pickup with a topper and a brand-new transmission we’d acquired after a mid-night breakdown in Victorville*. What was this magical realm, sandwiched between sparkling ocean and spectacular mountains, with its Beach Brah vibe and its bristling subtext of hustle and ambition? City-strong, nature-adjacent, nearly rainless with moderate coastal temps, it struck me as a sort of American Utopia, everything great about the nation organized into a self-contained realm.It was the skiing, as mentioned above, that most fascinated me. Access to winter without the doldrums of winter, the ice and the wind, the endless months in jackets and boots, the extra 20 minutes in the morning to warm and de-ice the car and clear it of snow. While my infatuation with Southern California freeway culture would not last the week – shattered in a four-hour dead stop southbound on the 5 while the authorities tended to an overturned and fire-blackened vehicle – my belief in the awesomeness of its top-of-the-world skiing never abated. Most of America’s warm-weather cities – Miami, Houston, Dallas – are considerable journeys from easy turns. Not Los Angeles. There are a half dozen choices, right there. Vertical drops up to 2,000 feet. Glades aplenty and skiing into May when the snow comes. Parks, nights, whatever you want. I’m not saying it’s Mammoth. But I’m saying that it’s right goddamn there, and that’s pretty incredible.I never did move to Los Angeles, or anywhere in California. But if I had, I imagine I’d treat that halo of resilient little SoCal ski areas the same way I treat Mountain Creek now – as my local to notch turns between my runs farther north. The season passes are not expensive – Snow Valley’s is just $329 and grants you the option of a discounted Indy Pass add-on. Baldy and Mountain High run $499. Big Bear and Snow Summit are, of course, on the Ikon Pass, and I suppose that’s become the default for so many Southern California residents as a result. But Mountain High remains compelling – North is a beginner’s paradise, completely free of Radbrahs. West is a parks and night-skiing haven. East is the more traditional trails-and-glades option. I guess many people in Southern California simply choose none-of-the-above and wait out winter between trips to Tahoe and Salt Lake. Which, OK. But, I don’t know man, if there’s turns to be had, I’m taking them.Dodge Ridge is a whole different thing. How, exactly, does a mountain sandwiched between Tahoe and Mammoth stand out? Well, by not being Tahoe or Mammoth. The terrain gets plenty of snow. The mountain is big enough. It’s a good place to hide out, especially from high-speed lift snobs with the patience of a fruit fly, who act as though a 10-minute lift ride were the equivalent of waterboarding.Kapuscinski seems committed to changing that and upgrading the rusty lift fleet, but the mountain will always be a smaller alternative to California’s ski resort royalty. He told me in the interview that an amazing percentage of Dodge Ridge passholders also have an Epic or Ikon Pass. For them, Dodge Ridge is where they go when they can’t – or don’t want to – go to the chest-beaters. It is, as Kapuscinski says, “a multi-generational mountain.” Meaning, for a lot of people, it’s home.*To this day (this was 1996), my buddy is convinced that it was my insistence to reroute off I-70 and up US 6 in Colorado that strained the transmission to its breaking point later in the journey. He’s probably right, but I really, you know, NEEDED, to drive past Arapahoe Basin.More Mountain HighIn our interview, Kapuscinski mentioned mothballed plans for a gondola to connect the resort to lower-altitude terrain, which would have eliminated the need for “mountain driving.” I couldn’t find any of these old plans – if you have any materials on this, please send them over.I had a lot of fun poking around in the archives for trailmaps to Mountain High’s predecessor resorts. Here are a few:Table Mountain/Sunlight (now Mountain High North)Poma #1 in this 1970 trailmap of Table Mountain runs in the approximate line of the modern-day Sunlight quad at Mountain High North. Lift service is now restricted to the top portion of the mountain, and Poma #3 on this map stretches down into a bowl that is just a wide-open snowfield on the current trailmap. Holiday Hill (now Mountain High East)It’s hard to make out the modern hill in this map from 1976.In this version, it’s easier to recognize the basic footprint of modern-day Mountain High East. I’m not entirely confident on the date here, as skimap.org suggests this is from 1980, and some sources indicate that the resort merged with its neighbor in 1979.Mountain High WestI couldn’t find any trailmaps of Blue Ridge, as West was originally known. But this 1978 map of the ski area is pretty cool. You can see the outline of modern Mountain High West here: Chairlift #2 here runs along the approximate line of modern-day Lift 6, Exhibition. The resort long ago abandoned the Wild West-themed trailnames, but, for context, “Calamity Jane” is “Calamity” at the modern ski area.This podcast hit paid subscribers’ inboxes on June 10. Free subscribers got it on June 13. To receive future pods as soon as they’re live, consider an upgrade.The Storm publishes year-round, and guarantees 100 articles per year. This is article 63/100 in 2022, and number 309 since launching on Oct. 13, 2019. Want to send feedback? Reply to this email and I will answer (unless you sound insane). You can also email skiing@substack.com. Get full access to The Storm Skiing Journal and Podcast at www.stormskiing.com/subscribe