Choose Your Own Biz

Is your website actually working for you? Do you have a website that you love and that you can point people to that shows them who you are, what you do, how you help and where they can pay you? If you don't, then you are going to love this podcast episode because we are talking with Emilia Farrace who is the founder of Launch-it.co, where she helps people to simply and easily build their websites and feel confident about the website that they're putting out there into the world. Listen in to find out how to make your website work for you!

Mini offers are one of my favorite things to talk about as a way to add revenue and more profit into your business. From the outside looking in, it can look deceptively simple to implement and utilize a mini offer. I mean, all you have to do is run some ads to a $37 offer and then bam! You'll be rolling in the riches right? Wrong. Today I am going to share with you the 3 most common mistakes people are making when it comes to launching a mini offer and what to do instead.

Is your business suffering from the curse of knowledge? Of course, as business owners we want to be seen as an expert or authority on what we offer to our students and clients. However, sometimes that vast knowledge we have in our area of expertise can actually keep us from getting students and clients. We can fall into the trap of the curse of knowledge. Not sure what that is? In this episode, I'm going to break it down for you and talk about a couple ways to make sure you aren't letting your smarts get in the way of your sales.

Organic marketing can be a great way to build your business online. It's inexpensive and builds a solid relationship when done consistently. However, it can also be a huge time suck and not bring in the leads and sales that you are hoping to have. As with everything, you need to have a strategy in place to make the most out of the efforts you are putting into organic marketing. In this episode, we're going to talk about some ways to strategically show up and make your organic marketing work for you.

Soloprenuers wear a lot of different hats in their businesses. Sales, marketing, social media, customer service, tech support... it can feel like a whole lot of things to do and not enough time! How can you do it all? The good news is that you don't have to. In this episode, I'm talking about how to ADD to get more time back right away. Now, I don't mean adding more... in fact, quite the opposite. Listen in to find out what ADD stands for so you can implement it in your biz right away.

Launches can be fun and terrifying and exhausting all at the same time. So why do we do them? Often, it's the appeal of being able to bring a good amount of revenue into the business in a short amount of time. Over the past five years, I have done dozens of launches of my own programs and other people's programs that I am an affiliate for. While I love the revenue they bring, there are a few things I've learned that have made a big difference in how I approach my launches. In this episode, I am sharing my 5 biggest lessons from launching that you can apply today in your business.

It's not news that you have to invest in your business. We often talk about either investing time or money into our business in order to grow. But there is another type of investment you can make which is investing in yourself. Now I don't mean buying courses or getting more education or even buying things that will make you feel good. Investing in yourself goes way beyond that. In this episode, I'm going to share 3 areas where I invested in myself and how it grew my business so you can apply the same principles in your business.

Are you creating a business around your life or are you trying to fit your life in between the parts of your business? When it comes to creating your dream business, it's not something that just happens or magically appears. You build it by planning and taking strategic actions. Because when you don't focus on how to build a business you love, if you're not careful, it could turn into another J.O.B. In this episode, we're talking about how to design your dream business.

When it comes down to it, what is your time truly worth? And are you doing the things in your business that match that work? Sometimes we get so caught up working in our business, that we don't see that we are doing things that aren't really important when it comes down to our actual goals. So in this episode, we're talking about the value of your time and how to make sure that you are valuing your time in your business.

Are you the CEO or the overworked and underpaid employee in your business? Sometimes, we end up getting stuck working in our business and it can feel a lot like we are running on a hamster wheel constantly doing things and not actually moving any closer to success. Actually, a lot of that has to do with the mindset that we have about business and our own beliefs about hard work and success. In this episode, we're talking with James Wedmore who first introduced me the importance of mindset in business. In this episode, we're gonna talk to James about some of the things that happened in his business, how he learned about the importance of mindset, why hard work doesn't equal success, what it means to show up as a digital CEO in your business, and where to focus your efforts in order to see success.

If you've ever had a hard time believing that it's truly possible to create a business and a life that you really want to have or if you're struggling to give yourself permission to really go after and build the kind of business that you want to have, then this podcast episode is for you! I am so excited to have my coach and mentor Jill Stanton on the show to talk about how to create a business where you feel good about it and it's truly aligned with who you want to be. Jill is one half of the company Screw the 9 to 5 that she runs with her husband Josh Stanton, and they help entrepreneurs to be able to quit their nine to five jobs and truly step into their vision of who they want to be as an entrepreneur. She also is the founder of the Millionaire Girls Club, and in this episode, Jill's going to talk about all of these decisions she had to make to truly become the person and the business owner that she wanted to be and create a life that felt good to her and in alignment with her.

With all the competition out there in the online space, how do you set yourself apart? If you are like most business owners, you are not selling something completely brand new. The good news is that if someone else is selling something similar to you, then you know there are buyers out there! The bad news is that it can feel like a noisy place and you might be uncertain why people would buy from you. In this episode, we are going to talk about how you can stand out from the crowd and attract people to YOU and not your competitors.

Do you ever feel overwhelmed when it comes to running your business? Or maybe even burnt out? There's so many things that you have to do and so many people are shouting at you that you have to do it their way. Maybe you just want to crawl under the covers, shut it down and not even think another minute about your business because of all the noise. If that is you, then this episode is for you! I am talking about overwhelm and how you can prevent it from happening.

Are you ready to have a mini offer funnel in your business? At what point are you “ready” in order for it to be successful? There's this idea going around that you can just put a $27 offer out there and it will magically rake in a bajillion dollars. Where I see this strategy work best, however, is when you have a few things in place first. In this episode, we're going to jam about what you need in order to be successful with this strategy.

Can a $27 product really have an effect on your bottom line? I know you've seen the $27, $37, $47 products scrolling through your newsfeed and you may have wondered what's the deal? Are people really making money with these mini offers? The answer is yes and in this episode, I'm sharing with you my story of how a $27 product made my business profitable.

This week in the world of marketing, Facebook is all a buzz with the new iOS changes finally taking effect and everyone seems to be running round like Chicken Little yelling that the sky is falling. When it comes to these events that seem to be out of control, it can feel all too easy to throw up our hands and want to give up on marketing. We can't control Facebook, or Instagram, or Apple for that matter so how do we run a business that lasts the tests of time regardless of everything happening around us? That's what we're talking about on this episode.

The lifeblood of any business is consistently getting leads that then become customers. You have to get people checking out what you have to offer before they can buy from you. That's why practically everyone in our industry talks about building your email list. But how do you build a list on a tiny budget and what do you need to do to make sure you get a return on your list building investment? In this episode, we're going to talk about how to get the most ROI when you're paying for leads.

We've all seen the pictures of people sitting on the beach, drinking their cocktails, all the while making like a bajillion dollars while they are off having fun. That's the image that's put in front of a lot of us whenever we hear the phrase “passive income.” And because that image is so far fetched, it can make passive income seem like something that is totally unattainable and only available in a dream world. I'm here to share a different view of passive income. In this episode, we're going to jam about 4 ways to add passive income to your biz today and the reality of what it looks like to have passive income streams.

Ads are one of the ways that I keep my business running all the time, day in and day out and a great way to grow your business beyond just your warm audience. I know that running ads can be a bit scary and there may be some of you that think it feels like flushing money down the toilet. That's why in this episode, we're going to talk about 3 ways to profitably scale your biz with ads.

In the online space, we are told to get people on our email list and that the money's in the list! That's where you need to focus on. But what happens when you create a freebie or a lead magnet, and you put it out to the world, and nobody's signing up to your email list? Or what happens when you are getting people to sign up but absolutely none of them are converting into customers? In today's episode, we're going to talk about why nobody wants your freebie and some questions you can ask yourself to juice it up and make it better plus some alternatives to a freebie.

One of the biggest appeals to having an online business of your very own is time freedom. The ability to set your own hours and take a break when you want to has a huge appeal. The flip side of that is that because we are our own boss and the only person in our business, we sometimes get caught in the trap of feeling like we can't take a day off because what will happen when we do? Will our business keep running without us or do sales take a break when we do? In this episode, we're going to jam about some ways to keep your business working for you even when you're not working.

How much should you spend on ads to launch your course? And how do you know that you'll get a return on your investment? These are two questions that I hear a lot when I start working with a new client. Ads can be a big boost to your launch but you definitely need to go into it with a little planning and the right mindset. In this episode, we'll talk about how much to spend on ads and what you need to think about BEFORE you start running them for your launch.

Most of the time, when we think of doing a launch, we focus on all the to do list that we have to get done before cart open… the sales page, the registration forms, the slides, the welcome series, and all the behind the scenes prep work that has to be done. But there's one part of launching that so many people overlook while they are busy behind the scenes and it can either sink or soar your sales. Tune in to this episode to find out what it is and to make sure you don't miss out on this very important part of launching your course.

Do you have a revenue or sales goal for your course launch? Maybe you want to have your first 5 figure launch or get 25 new students in the door? Chances are, if you've thought about selling an online course, you've at daydreamed about how much revenue the launch will bring in. But the real question is… do you know how to actually hit that revenue goal? In this episode, we're going to talk about how to actually plan for your revenue goal so you can hit it!

Webinars or challenges? Live or recorded? Paid or free? When it comes to selling your online course through a launch, there are so many different options out there! And the crazy thing is that everyone is out there telling you that their way is THE way to launch your course online. So how do you choose what type of launch is best for you and your business? In this episode, I'm going to walk you through a few questions to consider and help you choose what type of launch you want to do.

When it comes to growing an online business, one of the huge advantages can be that the cost of actually starting it up is small especially if you are selling your services, coaching, or knowledge. That's why so many people are drawn to this style of business because the profit margin can be huge! Deciding on what to invest in though can be challenging in your business. We're constantly faced with the question of "Will this give me a positive return on my investment?" In this episode, we're going to chat about what you need to consider beyond just the money investment and look at what it's really costing you to run your business.

When everyone on the internet is shouting at you that you need to buy their product or follow their marketing advice, how do you cut through the noise and stay focused on reaching your goals? How do you find the information that will help you to successfully grow your business instead of wasting your time and energy on things that don't really matter? It all boils down to have a solid, strategic plan and in this episode, we're going to jam about the 3 pieces of a successful marketing strategy.

Most people will tell you that in order to be successful online, you have to show up on social media (everywhere and all the time) especially if you are just starting out. I don't know about you but that sounds exhausting! Good news is that you don't have to post on social media in order to be successful and I'm living proof of that. In fact, I posted probably a dozen times in all of 2020 and 5x my revenue that year. And in this episode, I'm going to share some strategies to grow your business without wasting a ton of time on social media.

Sometimes in our business, we have an idea that sparks in our brain, something that we really want to do but for some reason, we just sit on it. It stays this idea for days, months, even years, nagging us in the back of our minds as something that we really want to do but we just can't seem to get ourselves to act on that idea. Why is that? In this episode, we're gonna chat about the biggest lie that's keeping you stuck and how to finally turn your idea into reality.

When it comes to getting eyeballs on your business and attracting your ideal client, how are you putting yourself out there and actually allowing people to know who you are, what you're about and how you can serve them? Are you just sitting back with the idea that if you build it they will come, or are you actually strategically placing your content in front of your perfect ideal customers? In this episode, we're going to talk about exactly how you get in front of the people you'll want to be in front of so that your ideal audience knows exactly how you can help them and how to work with you.

How long does it actually take to get your business up and running? How long does it take you to get to that first 100K in business, and really start to see success? When your expectations about business don't match up with the results you've gotten so far, it can feel discouraging. So here's my advice to you.

How do you know if people are actually going to buy the course or program that you are creating? What do you need to actually send to people in order to see whether or not they're even interested in your course? This can be one of the biggest questions that people have before launching an online program because we all want to guarantee success, right? We're gonna chat about what you actually need to have in order to validate your idea, and make sure that you're going to have a return on your investment of both your time and your money the first time you sell your course.

How do you create binge worthy content and marketing that actually leaves your audience, wanting more and more of everything that you do? In this episode, we're talking about an age old strategy to help you do just that.

What are you thinking when it comes to making decisions in your business? Are you making your decisions from a place of fact and data driven information? Or are you making all your decisions based on that crazy entrepreneur rollercoaster of emotions that we all experience? Where you come from when it comes to making decisions in your business is one of the biggest deciding factors on whether or not you'll be successful. And that's what we're going to talk about in this episode.

When it comes to planning out the next 12 months of your business for success, how do you actually plan in a way that's going to get you the results that you want. This is a question that one of my audience members recently asked me so in this episode, we're going to talk about the five step process that I go through to plan out my year for success both in business and life.

When it comes to building a business online, there are so many different options out there that it can feel super overwhelming and leave you stuck in analysis paralysis, trying to figure out what is the "right" way to build your business online. In this episode, we're going to jam about what exactly is the right way for you to build your business and 3 keys to figuring out how to choose your own biz plan.