Podcasts about profitably

Play with us online at Phenom Poker: https://joinphenompoker.comPlay with us at Table 1: https://table1.vegas------------------------------------------------------------------------------------------------------------------------Episode 78: Derek WoltersYou ever stake a buddy just because he ran hot in your home game? Yeah, me too. We've all done it. Invested in a friend. Invested in a rando. Ignored the markup. Thought, "Hey, we're all crushers, right?"Wrong.Today we're joined by a guy who actually knows what he's doing. Derek Wolters has been buying poker pieces for over 15 years. Profitably. Grab a drink. Grab a pen. You're gonna want to take notes.Derek's Links:https://derekwolters.comhttps://x.com/derek_woltersTable 1 Links:https://table1.vegashttps://x.com/table1vegasinstagram.com/table1vegas youtube.com/@Table1VegasPhenom: https://joinphenompoker.com Art's links:https://x.com/artparmannSlotMaps - Learn to Beat Slot Machines (seriously) - https://slotmaps.comPokerHQ - Your Poker Network, Upgraded. https://pokerhq.ioJustin's links:https://x.com/justinyoung07Phenom Poker - https://play.phenompoker.com/register?r=JYPokerAbout Table 1 Podcast and YouTube Channel:Welcome to the Table 1 Podcast, your ultimate destination for everything high-stakes poker. Hosted by poker enthusiasts Art Parmann and Justin Young, our podcast brings you in-depth interviews with the biggest names in poker, captivating stories from the poker world, and insights into the game's strategies and trends.Whether you're a seasoned player or new to the game, our channel offers something for everyone. We cover high-stakes cash games, tournaments, gambling, and the latest poker news. Our content includes:Exclusive Interviews: Conversations with top poker players, industry experts, and rising stars.Poker Strategies: Tips and tricks to improve your game, from basic concepts to advanced techniques.Poker News: Stay updated with the latest happenings in the poker world.Entertainment: Enjoy tales of epic poker sessions, amusing anecdotes, and behind-the-scenes stories from the poker community.Our mission is to create a fun and informative space where poker enthusiasts can come together to learn, share, and enjoy the game. Don't miss out on our engaging episodes and insightful discussions that bring you closer to the heart of poker.Don't miss this engaging #poker #podcast. Explore popular poker vlogs and podcasts like those by Andrew Neeme, Brad Owen, Ryan Depaulo: Degenerate Gambler, Jaman Burton, CzechRaiseCharles, Mariano Poker, Raising The Nuts, Rampage Poker, Matt Vaughn, Ben Deach, PokerKraut, Detroit Poker, Marle, Jaime Staples, Jeff Gross, Lex Velhuis, BBZStaking, Raise Your Edge, Daniel Negreanu, Jeff Boski, and Doug Polk.From Zero to Hero: Poker's Biggest Success StoriesPoker Legends: Their Rise From Humble Beginnings to High Stakes GloryThe Grind to the Top: Inspiring Poker Success Stories You Won't BelieveFrom Broke to Bankrupt to Millions: The Wild Ride of Poker SuccessPoker Legends: Secrets to Success & Life's Biggest WinsFrom Broke to Billionaire: Poker's Ultimate Life LessonsThe Mental Game of Poker: How to Win at LifePoker Pro's Guide to Building an Empire (Beyond the Table)The Biggest Blunders in Poker: How to Avoid Them in LifePoker Masters on Overcoming Adversity: Lessons for Everyone

Episode 149: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script A lot of people think that creating an online course is the hard part, and that once the course is complete, that it's all downhill from there.Then, the rude awakening happens when you “launch” your course and nobody buys, and you figure out that creating the course was actually the EASY part, and that SELLING your course is the hard part.In this episode, Joanna Newton teaches us the keys to being able to successfully launch your online course and make thousands of dollars in sales without having to run paid ads.About Joanna Newton: Joanna doesn't just help people launch courses— She helps them build businesses that change their lives.She has over 10+ years in EdTech marketing, selling courses at scale, and is the co-founder of Millennial Marketer — an agency that's helped 200+ business owners turn their knowledge into scalable online businesses.She's also a top Kajabi Expert who specializes in web development, funnel building, marketing launch strategy, and digital product creation. And more importantly, she helps founders avoid the fluff and focus on what actually works to grow and scale.Check out Joanna's “Launch Flow” Membership: https://www.millennialmktr.com/launch-flowConnect with Joanna: https://www.millennialmktr.com/ https://www.instagram.com/joanna_atwork https://www.tiktok.com/@joannaatwork https://www.linkedin.com/in/joanna-newton-510a9629/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Jed Lewis is an innovative pharmacist that owns four pharmacies in Nebraska.  But Lewis is doing something remarkable!  By working with doctors and incorporating a line of "uniquely formulated" branded generics he has found a way to increase his gross profit by thousands of dollars.  The company he works with is FH2 Pharma and in this episode he tells how he met the company's local sales rep and then started calling on doctors, with suggestions for using the new product line with specific patients, one's that would benefit most of the unique formulations.  He shares that for nearly two years now he has found the program to be beneficial in two ways; one the products provide an unusually high reimbursement from all the major PBM's.  But, because he visits the doctors and "details" the drug, he has learned how to get-in to see them and in doing so he is picking up a lot of new business as the doctors have come to know him and know he'll take good care of their patients.  This is a must listen episode.  

Jed Lewis is an innovative pharmacist that owns four pharmacies in Nebraska.  But Lewis is doing something remarkable!  By working with doctors and incorporating a line of "uniquely formulated" branded generics he has found a way to increase his gross profit by thousands of dollars.  The company he works with is FH2 Pharma and in this episode he tells how he met the company's local sales rep and then started calling on doctors, with suggestions for using the new product line with specific patients, one's that would benefit most of the unique formulations.  He shares that for nearly two years now he has found the program to be beneficial in two ways; one the products provide an unusually high reimbursement from all the major PBM's.  But, because he visits the doctors and "details" the drug, he has learned how to get-in to see them and in doing so he is picking up a lot of new business as the doctors have come to know him and know he'll take good care of their patients.  This is a must listen episode.  

In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think your client journey is fine as it is? Think again.Most coaches, consultants, and service-based business owners are losing revenue every single week — not because they don't have leads, but because they're leaking them.In this episode of the Master Your Business Podcast, I'll show you why a clear, mapped-out client journey is the secret weapon to scaling your business profitably — without burnout, without chasing new leads, and without working 24/7.You'll hear real-world examples, including:A service provider who went from 300k to over 1 millionA beauty salon owner who replicated her 5-star client experience across locationsWhy "more leads" is not the answer if your client experience is brokenWhether you're trying to hit your first 100k or aiming for 7 figures, this episode will help you tighten your delivery, boost retention, and create a seamless client experience that sells for you.Highlights of this episode:(00:35) Why most service businesses are leaking revenue(02:39) How mapping your journey can boost referrals(03:05) What happens when your team helps design the experience(04:19) The 4 core phases of a profitable client journey(06:56) The myth of “needing more leads” to grow(08:57) Small tweaks that can double retention rates(09:46) Using the Customer Journey Map Template to simplify and scale

In this episode, Jordan Ross unpacks how he scaled his holding company to $13 million in annual revenue — and why he intentionally scaled it back to $5 million to regain clarity, control, and profitability.He breaks down the biggest lessons learned in hiring, equity structuring, and partnership dynamics that every agency owner should understand. Whether you're building a single business or managing multiple ventures, these insights will help you avoid common pitfalls and scale with precision.⏱️ Chapters00:00 – Building a $13M Holding Company02:03 – Why A+ Talent Changes Everything03:28 – Hiring and Scaling With Intention04:38 – Date Before Marriage: Partnership Timing06:30 – The True Value of Equity09:49 – Vesting Schedules That Prevent Regret11:20 – Defining Ownership in Complex Structures12:40 – Why You Should Pay As You Go14:23 – Revenue Share Benchmarks That WorkTo learn more go to 8figureagency.co

Without advertising, most books only sell to the author's friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.Many authors think they need a series to make ads work, but that's not true. You can run profitable ads even if you only have one book published.In the latest episode of Novel Marketing, you'll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.You'll learnWhich type of ads are most efficient for a stand-alone bookHow you can work smarter, not harder when setting up your adsHow much you should spend on ads to get good data about whether they're working for youListen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon's search engine to boost your book's visibility and sales.Support the show

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you're probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric's massive impact on client results, and why ROAS is no longer king. You'll hear the behind-the-scenes of how Tier 11's top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.Chapters:00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation00:27:19 - How Paid Media Spend Impacts Your Bottom Line00:29:57 - Unlocking Growth Through Lifetime Contribution Margin00:30:54 - Why You Can't Trust Ad Platforms at Face Value00:32:02 - Building a Retention Strategy That Fuels Lifetime Value00:32:51 - Scaling Smart: Where Profitability Meets Performance00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers ProfitablyLINKS AND RESOURCES:Get Your nCAC Calculator Now!Past Episodes of Perpetual Traffic Featuring Nick MillerNick Miller on LinkedInEpisode 687: [Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with...

What if your income isn't just about strategy—but about soul contracts, past-life vows, and your ability to receive?   In this episode of Money Magnet Mama, I'm joined by my client and friend Anne-Marie Pizarro, a 6-figure Akashic Records Guide and Success Advocate, to explore the energetic root causes behind income plateaus, visibility resistance, and burnout in spiritual business.   We talk about how to move from proving and pushing... into receiving and expanding—with joy, clarity, and real profit.   Tune in next time for Recession-Proof Your Online Biz with One Group Coaching Program: Scale to Six Figures Using the Hybrid Evergreen Formula™   xo, Masha  

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Want to invest in real estate without needing $50K? Terra Padgett shares how her club pools small amounts of money from friends and family to do big real estate deals. Learn how it works, why she started it, and how you can join too.   ======================== ======================== ================= Want to grow your real estate investing business and portfolio?  You're in the right place. Welcome to the Property Profits Real Estate Podcast

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Goats are notoriously difficult to contain. Daniel Magalsky joins me to discuss the tools and skills necessary to keep goats in as well as ensure their success as a family unit. We also discuss how goats continue to be more profitable than cow/calf enterprises even in our current market conditions. Thanks to our Studio Sponsor,...

Most agency owners hit a revenue ceiling, struggle with operations, and work harder for less money. The dream of running a business turns into stress, frustration, and exhaustion.In this episode of the Garlic Marketing Show, Chris Martinez, CEO & Founder of DUDE Agency, reveals why most agencies fail to scale, the biggest profit mistakes owners make, and how to build an agency that makes money without running you into the ground.Chris shares the key revenue thresholds agencies struggle to pass, how to hire the right team, and why most agency owners don't pay themselves enough. If you're running an agency and feeling stuck, this episode is a must-watch.What You'll Learn:The biggest reasons agency owners get stuckWhy most agencies don't take home enough profitThe key revenue ceilings agency owners struggle to break throughHow Chris built and scaled his agency using outsourcingThe hiring mistakes that kill agency growthHow to get consistent lead flow without wasting moneyWhen to hire a Salesperson and why Most agencies get it WrongWhy most agencies focus on sales instead of fixing operationsThe first thing to do when preparing for an agency exitWhat buyers look at before acquiring your agencyConnect with Chris Martinez:Website - https://bloompartners.io/v2/Linkedin - https://www.linkedin.com/in/chrismartinez13/Book - https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Jon Yoo's startup wasn't working. He pivoted mid-YC, spent five brutal weeks without signing a single customer, and then—right after raising his seed round—his co-founder left.Most startups die right there. Instead, Jon figured out how to land massive customers like FiveTran and Snowflake. He grew from $500K to $2M ARR in 6 months. Why you should listen:•Navigating a founder breakup – What happens when co-founders split and how to handle it.•The real YC experience – What worked, what didn't, and how they pivoted mid-program.•Landing major customers – How they got big logos like Snowflake.•Fundraising insights – What really matters to investors at the seed and Series A stages.•Why startups need forcing functions – The tactics that drove fast product development.•How to know if you have product-market fit – The signals John saw at Sugar.•Burn rate discipline – Why they raised millions but barely spent it.Keywordsentrepreneurship, startups, investment banking, Salesforce, Y Combinator, founder dynamics, product market fit, scaling, cloud marketplaces, business strategy, fundraising, startup, YC demo day, customer acquisition, product-market fit, founder dynamics, early stage startup, team building, scaling, challengesTimestamps(00:00:00) Intro(00:07:55) The Origin of Suger(00:13:30) Going All In(00:19:08) The first 10 customers(00:24:20) The Hardest Pain Point(00:30:29) Becoming Profitable(00:37:05) Celebrate The Small Wins(00:39:56) Finding Product Market Fit(00:42:27) A Piece of AdviceSend me a message to let me know what you think!

In another spring rush recap, Erica discusses her business's high demand and her strategy of simplifying pricing after initially implementing more complex structures. She reflects on the challenges of managing increased volume, adjusting prices based on market response, and the value of her own time versus employing staff. Additionally, Erica touches on customer service issues, like a negative review, and promotes the upcoming Scoop Con 2025 event.   Scoop Con 2025 (May 23-24, 2025) https://scoopcon.com/  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Today we have a special guest on the podcast, Jakob Kirschner, Peak Advisory Fractional CFO out of Woodland Park CO.When it all comes down to it, we're all essentially in the profits business, so knowing our numbers and consulting with those who specialize in them best is a smart move.Learn what a Fractional CFO is and how they're an essential ingredient to make your service business more profitable or take it from 7 figures to 8 or 9.Jakob specializes in working with contracting companies and service businesses to develop financial strategies designed to alleviate seasonal fluctuations, plan for growth, efficiency, and for a future sale or generational transfer.We discussed bookkeeping, profitability, cash flow, making payroll, uncovering waste in operational costs, debt management, tax planning, and more.If you're seeking to better understand how to have more money in your bank account at the end of the month, this episode is a good start.Enjoy!Guest Website:https://www.peakadvisory.us/For more podcast episodes, visitwww.battleplan-marketing.com/podcast/Grow Sales Without Ads:https://plumber-dominance.com/reactivationBattle Plan Marketing®Next-Level Marketing for ContractorsCapture - Book - Closehttps://battleplan-marketing.com/LinkedInhttps://linkedin.com/company/battleplan-marketing

Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and profits over the long term, adjusting for inflation.In this episode, Pisano explains why it's important for leaders to think more strategically about not just the rate of growth they want to achieve but the direction they want to grow in and their method for doing so. Trying to grow too fast can be the downfall of many organizations. He shares examples of companies that have fallen into this trap, as well as those getting the balance right. Pisano wrote the HBR article “How Fast Should Your Company Really Grow?“ Key episode topics include: Growth strategy, strategy, competitive advantage, profitability, sustainable business practices HBR On Strategy curates the best case studies and conversations with the world's top business and management experts, to help you unlock new ways of doing business. New episodes every week. · Listen to the full HBR IdeaCast episode: Rethinking Growth at All Costs· Find more episodes of HBR IdeaCast· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org]]>

If you're a Direct-to-Consumer (DTC) brand owner struggling with cash flow, profit margins, or growing your brand without breaking the bank, don't worry—we've got you covered.In this episode of Today's Business Leaders, Gabe Arnold sits down with Jarrod Sousa, founder of DTC Wealth, to expose the biggest financial mistakes killing DTC brands—and how to fix them before it's too late. Plus, If you're a Shopify brand owner trying to scale from $1M to $50M+, this episode will change the way you see your numbers forever.

Welcome to this episode of 20/20 Money! My guest on today's show is Dr. Leigha Nielson, OD FOVDR, founder of High 5 Vision Development in New Braunfels, TX.   Leigha joins me on the show to talk about how she's created both a successful practice and a life she loves—personally and professionally—through a vision-therapy focused practice. She talks about her journey as a practice owner under the TSO (Texas State Optical) brand and how she transitioned to her own stand-alone practice and why she made the commitment to to change. She also shares the details about the operations of her practice—from the pricing discount she provides to patients that pay all in full to how she thinks about leverage and return-on-investment with the team that supports the care provided to patients, Leigha is very transparent about how she's made her practice profitable while also not compromising her passion for vision therapy.   As a reminder, you can get all the information discussed in today's conversation by visiting our website at integratedpwm.com and clicking on the Learning Center. While there, be sure to subscribe to our monthly “planning life on purpose” newsletter that's filled with tips and ideas to help you plan your best life, on purpose. You can also set up a Triage conversation to learn a little bit more about how we serve in the capacity of a personal and professional CFO: helping OD practice owners around the country reduce their tax bill, proactively manage cash flow, and make prudent investment decisions both in and out of their practice to ultimately help them live their best life on purpose. If you're interested in learning more about the 20/20 Money Financial Success Masterclass, a course & platform that we created to help ODs become “brilliant at the financial basics,” please check out the link in the show notes of this episode to learn more.   And with that introduction, I hope you enjoy my conversation with Dr. Leigha Nielsen, OD, FOVDR.   OD Masterminds™ Information Request   Resources: 20/20 Money Membership Information Episode #256: Successful Implementation of VT in your practice with Dr. Heidi Bell OVDRA Cherry Financing Emergent VT Training Platform for Vision Therapists     ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify Google Podcasts Stitcher  ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!

How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling ad spend for an iOS subscription app from zero to $10,000 in weekly ad spend.Lukas shares invaluable insights from his extensive experience, including the importance of creative testing, building a solid campaign structure, the value of user surveys for accurate attribution, and overcoming unexpected challenges.00:00 Introduction to Scaling Ad Spend01:49 Creative Testing Strategies03:56 Building a Strong Foundation05:08 Iterating and Testing Angles12:54 Campaign Structure Essentials18:21 Isolating Strong Ads for Better Performance19:09 Understanding Meta's Algorithm and Risk19:40 The Correlation Between Risk and Reward20:17 Creative Testing and Patience for Unicorn Ads20:28 Tracking and Tools for Campaign Success21:08 The Impact of iOS Changes on Attribution22:22 Survey Strategies for Indirect Attribution24:48 Using Custom Product Pages for Better Attribution29:14 Challenges in Mobile Marketing31:50 Realistic Expectations in Paid Ads36:35 Concluding Thoughts and Final Insights

In this episode of Add To Cart, we meet Kelly Walker and Julie Benhammo, the duo behind KLIPSTA, the brand solving everyday problems—one clever clip at a time. What started as a fix for lost school hats has exploded into 40,000 sales a month across 12 countries, with customers ranging from farmers to fashion lovers. With aspirations to rake in $10 million this financial year, Kelly and Julie share how they fend off copycats, scale without burning cash, and turn customer feedback into their next big product. They also reveal how they landed in Akubra stores, expanded into optometrists, and even caught the attention of the US travel industry.This episode was brought to you by: Shopify PlusKlaviyoAbout your guests:Paris born Julie Benhammo worked in NYC for over 15 years where she led business development and wholesale strategy for brands like Versace and Diane von Furstenberg. After moving to Sydney, she became the General Manager of KLIPSTA, bringing over 15 years of global fashion and luxury expertise to the fast-growing accessories brand. Laser focused on scaling KLIPSTA globally, driving growth, partnerships, and expansion into 12 countries, she is passionate about connecting products with the right markets. She does all this while wrangling two little ones and occasionally enduring The Wiggles on repeat.Kelly Walker is the founder and CEO of KLIPSTA, a solutions focused accessories brand. Starting the business in 2020 she has grown it to a multi-million dollar company with stockists in 12 countries. She is absolutely obsessed with solving everyday problems and making life easier. Kelly arrived from the UK as a 14 year old, obtained a degree in psychology and worked in IT and recruitment before taking time off to have her 3 kids. Now wrangling a global business and 3 teenagers, Kelly is passionate about product development and showing other women that it's never too late to start a business you love.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content creation, and streamlining processes. The episode emphasizes the need for experience and the ability to discern what 'good' looks like before automating tasks. Whether one is a business owner or a marketer, this episode provides valuable insights into using AI technology to enhance productivity and build meaningful relationships.00:56 Understanding AI Frameworks02:55 Where to Use AI Effectively03:30 Implementing AI Workflows in Marketing and Sales08:57 Streamlining Operations with AIConnect with Raul: • Work with Raul: https://dogoodwork.io/apply• Free Growth Resources: https://dogoodwork.io/free-growth-resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives. A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home. Listen to this insightful RIA episode with Adam Coffey about how to accelerate growth and exit profitably. Here is what to expect on this week's show: - How The Private Equity Playbook helps entrepreneurs understand the evolving world of private equity. - How private equity accounts for more than 50% of all companies bought and sold globally. - Why many business owners fail to understand private equity. - How private equity often creates value, supports employees, and fosters growth in the companies it supports. - How selling to private equity allows entrepreneurs to take chips off the table while retaining an opportunity for future financial growth. Connect with Adam: Links Mentioned: Adam Coffey X LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to drop ship profitably in 2025? Download our new dropshipping checklist for high-ticket dropshipping and follow along with this episode.

Your certified Shopify Plus data CRM. Leverage the power of AI to uncover profitable customer segments, simplify marketing flows, and sync data across platforms for data-driven success. Connect with John

Visionary empire builder, CEO coach, top 1% speaker, and three-time #1 bestselling author, Adam Coffey builds high-performance cultures that drive transformative exponential growth. Coffey is a founding partner of CEO Advisory Guru, providing consulting services to PE portfolio companies, founders, family offices, and elite executives. A CEO for more than two decades, he led three national private equity-backed service companies for nine PE sponsors, realizing billions of dollars and averaging 5X MOIC at exit. Coffey has served as an official member of the Forbes Business Council since 2021. Specialties include growth strategy, M&A, development, and exits. A pilot and proud US Army veteran, he and his family call Texas home. Listen to this informative Sharkpreneur episode with Adam Coffey about how to accelerate growth and exit profitably. Here are some of the beneficial topics covered on this week's show: - How The Private Equity Playbook helps entrepreneurs understand the evolving world of private equity. - How private equity accounts for more than 50% of all companies bought and sold globally. - Why many business owners fail to understand private equity. - How private equity often creates value, supports employees, and fosters growth in the companies it supports. - How selling to private equity allows entrepreneurs to take chips off the table while retaining an opportunity for future financial growth. Connect with Adam: Guest Contact Info X: @AdamECoffey1 LinkedIn: https://www.linkedin.com/in/adamecoffey/ Links Mentioned: https://adamecoffey.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Duane and his family run a ranch in Canada. They have figured out how to be successful in a northern environment facing challenges like snow, ice, cold temperatures, short growing seasons, etc. In todays episode we dive into the details of his cow/calf enterprise. Be sure to listen to episode 177, my previous episode with Duane where we discuss how he integrates cows on his cropland. Check out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠.

Building a team is one of the most exciting yet challenging parts of growing a business. But bigger isn't always better. In this episode Melissa breaks down the myths and realities of team building, sharing actionable strategies to grow your team profitably while protecting your business's future.Key Takeaways:Start Small, Think Big: Why solopreneurs should start with contractors before hiring employees.The Cost of Employees: Understanding the true expense of payroll, benefits, and inefficiencies in team dynamics.Profitable Hiring Practices: How to evaluate if a new role will generate enough revenue to justify its cost.Smart Scaling: Why every role needs a clear job description, scope, and performance metrics—even for contractors.Lessons from the Trenches: A cautionary tale of overhiring and how to avoid growing too fast, too soon.Melissa shares her personal and client experiences to illustrate the do's and don'ts of team building. Whether you're considering your first hire or expanding a seasoned team, this episode will equip you with the mindset and tools to grow strategically.Resources:Ready to plan for 2025? Secure your spot in Melissa's VIP planning sessions to map out your year with expert guidance. Click here: https://www.melissafranks.com/2025planning

Success in 2025 starts with the strategies you put into action today. This episode dives deep into practical, actionable steps to make the upcoming year your most profitable and impactful yet. From understanding your numbers to planning smart upgrades that add value for your patients, you'll learn how to optimize your practice for sustainable growth. Discover why aligning your pricing with inflation, investing in your team, and cleaning up your backend systems are essential moves to create a thriving, well-rounded business. Whether you're looking to refine your processes or completely transform your practice, these insights will help you launch into the new year with confidence and clarity.Key Highlights01:32 – The importance of reframing December as a productive month to set the stage for success in the upcoming year rather than slowing down.02:32 – Discussion on how end-of-year planning helps avoid a "January hangover" and ensures the new year starts strong with momentum.04:57 – The need for profitability in chiropractic to sustain growth, serve more people, and reinvest in the mission of delivering care.05:48 – Challenges chiropractors face with profitability, including understanding costs per visit and ensuring fee structures support team investments.09:26 – Strategies for fee increases, emphasizing the importance of aligning fees with inflation and implementing regular, systematic adjustments.13:26 – How to identify and highlight value upgrades in your practice to justify fee increases, from new technology to team training and enhanced services.20:40 – The mindset shift needed to approach fee increases as normal business practice, with examples from other industries to normalize the process.21:59 – Training your team to handle conversations about fee increases effectively and ensuring they are aligned with the vision for practice growth.24:20 – Why profitability is essential for reinvesting in areas like marketing, team building, and coaching to elevate the practice.26:31 – Encouragement to use the start of the new year as a time to clean up systems, improve efficiency, and implement growth strategies for a sustainable future. Resources MentionedRegister Now for the TRP Remarkable Team Building Immersion - January 31 and Feb 1, 2025 in Tampa, FL and Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/ To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcastTo schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcastLearn what it takes to be Remarkable!: https://theremarkablepractice.com/Learn more about the Build Your Remarkable Practice: https://theremarkablepractice.com/build-your-remarkable-practice-podcast/Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast/Learn what it takes to be Remarkable!: https://theremarkablepractice.com/

The Indian government fixes a Minimum Support Price or MSP for 22 crops - paddy, wheat, several pulses, oilseeds and millets are a part of this list. The objective of declaring MSP is to help farmers get a good price for their produce and to procure food grains for public distribution. However, recent data shows that the cost of production is rising.   A recent report by Infomerics Ratings notes that the value of MSP for paddy has increased over time, reflecting the rising overall cost of production. However, it also notes that the input costs have also increased drastically.  It also notes that there are significant disparities between States when it comes to production and procurement. This has a big impact on farmer incomes. There is also an increasing demand for a legally binding MSP.   In fact, the Standing Committee on Agriculture, Animal Husbandry and Food Processing in its report on 'Demands for Grants (2024-25)' of the Ministry of Agriculture and Farmers Welfare on the 17th December 2024, noted that the implementation of MSP is a focal point in the dialogue surrounding agricultural reform and farmers welfare in India.   It goes on to note that, "Since the Committee believe that implementing a robust and legally binding MSP in the country could play a crucial role in reducing farmer suicides in India by providing financial stability, protecting against market volatility & alleviating debt burdens, they recommended implementation of the same."  We speak to Dr. Manoranjan Sharma, Chief Economist at Infomerics Ratings, about rice production in the country, how MSP is calculated, and about the health of the rural economy.  Guest: Dr. Manoranjan Sharma, Chief Economist at Infomerics Ratings  Host: Nivedita V  Edited by Sharmada Venkatasubramanian 

A conversation with Marco Carbonara, cofounder, owner and farmer at Pulicaro Farm, in Lazio, Italy. A special early morning walk through permanent pasture surrounded by multispecies graziers, donkeys, cows, sheep, goats, chickens and, of course, some guard dogs, which means a lot of pleasant and present background sounds. We are in the hills between Rome and Florence and have the great pleasure to visit the farm of Marco and Chiara. Marco takes us on the morning walk to feel, smell, and see regeneration of permanent pastures in a Mediterranean landscape. Definitely not easy, but definitely possible, and yes, also profitable.How did Marco, who had no farming experience 20 years ago, approach regeneration back then, and how does he approach it now? When they take on new lands, what are the first steps, and how much has he learned over the last 20 years? What is the role of animals in regenerating the Mediterranean landscape, and how does he handle the challenging balance between running a company, needing to break even, and wanting to regenerate as quickly as possible?We also discuss the challenge of feed: is it okay to bring feed for the non-ruminants in your rotation from outside the farm when your soils can't yet sustain needy plants like wheat, barley, etc.? And if it is, how do you deal with the challenge of potentially competing for human food? We only scratched the surface because it's impossible to capture 20years of deep regeneration in just one hour, but we tried and we hope you enjoyed listening to it as much as we did recording it.https://investinginregenerativeagriculture.com/marco-carbonara---------------------------------------------------Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. Support our work:Share itGive a 5-star ratingBuy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture----------------------------------------------------More about this episode on https://investinginregenerativeagriculture.com/marco-carbonara.Find our video course on https://investinginregenerativeagriculture.com/course.----------------------------------------------------The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.Thoughts? Ideas? Questions? Send us a message!KOEN10 for 10% off https://rfsi-forum.com/2025-rfsi-europe/ Find out more about our Generation-Re investment syndicate:https://gen-re.land/ https://foodhub.nl/en/opleidingen/your-path-forward-in-regenerative-food-and-agriculture/Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!

Emily Biehler is the co-founder of TrailWise Financial Partners, an RIA based out of Colorado that oversees approximately $80 million in assets under management for 200 client households. What's unique about Emily, though, is how her firm ensures every client can be served profitably through a combination of a complexity-based minimum fee arrangement, coupleed with a strucutred data gathering, plan delivery, and client communication processes that encourage client accountability and follow-through on action items recommended by their advisor severy client really sees the value they receive for the fees they are paying.  Listen in as Emily discusses the custom workbook she uses that asks clients to explore their goals and values, how she uses asynchronous video messages to efficiently communicate with clients between meetings, and why she decided to start her own firm with a focus on accountability and client-centered comprehensive planning following a failed succession at her prevoius firm. For show notes and more visit: https://www.kitces.com/410

[Episode 2 in the Inside Whissel Realty series on Real Estate Team OS]From head of acquisition for an eliminated partnership program to ISA team builder to EOS integrator and hands-on COO to eyes-on/hands-off COO, Chris VanderValk has seen and contributed a lot to Whissel Realty Group brokered by eXp Realty in San Diego.In this conversation, he walks the line between criticism and positivity, explains how the Agent Concierge Experience team and new Agent Advisory Board help agents, talks through lead sources, and describes how and why they left the cap model and allowed agents to claw back splits through CGI. A top theme: creating more leverage for agents.A primary lens: “We have to make this so valuable people can't leave - period.”A result: the #1 real estate team in San Diego and consistently a top team in the nation and in eXp Realty globally.Watch or listen to this Inside Whissel Realty episode with Chris for insights into:- Improving processes and results through a culture of “hyper criticism with positivity”- The arrival into and evolution of the COO role and the EOS process (including a layoff, a resignation letter, and a democratic process)- How and why they're launching an Agent Advisory Board (including interviewing, selecting, tasking, and rewarding the agents)- Ways to enhance agent productivity in a profitable way (including their ACE or Agent Concierge Experience team)- How and why they successfully transitioned from a cap model to a no cap model and uniquely allow agents to claw back splits through GCI tiers- A rundown of top lead sources from open houses to the “belle of the ball” (Zillow Flex)- Enhancing agent leverage in 2025 through changes to the ACE and ISA teams- Why the traditional job of a real estate agent is “illogical”At the end, the fun and relaxing nature of catching, cleaning, cooking, and eating halibut and corvina.Chris VanderValk:- https://www.instagram.com/chris_vandervalk/- https://whisselrealty.com/- https://thewhisselway.com/thewhisselwayReal Estate Team OS:- https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

Imagine serving unsecured consumer loans to a population that has no credit file and no banking activity whatsoever. This population primarily uses cash and operates outside of the traditional financial system. Is it even possible to serve this population with short-term loans profitably?My next guest on the Fintech One-on-One podcast is Roberto Salcedo, the CEO and Co-Founder of Baubap. Roberto and his team have done exactly that, building the technology and the underwriting models themselves to serve Mexico with small dollar loans. How he has been to do that makes for a fascinating story.In this podcast you will learn:How he was able to leverage his knowledge as a banker to start Baubap.Why Mexico has lagged the rest of Latin America in adoption of financial services.Why the cash economy in Mexico makes it harder for banks.Baubap's core lending product and how quickly it is delivered.How they created their hypothesis for their unique approach to underwriting.The types of data they feed into their underwriting algorithms.How they started using AI in their initial models.Why they created all the fraud, identity verification and KYC features themselves.How they have been able to improve their approval rates over time.Some of the signals they use to indicate creditworthiness.The typical borrowers they are working with.Their lucrative referral program.How they are finding their borrowers.Their track record of profitability.How they were able to close a $120m debt facility from a US investor.Roberto's expansion plans for Baubap.Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes

In today's episode, we're diving into a topic that's crucial but often feels a bit intimidating: pricing. But don't worry—pricing expert Sally Farrant, aka The Pricing Queen, is here to make it all feel a lot less daunting.With over 25 years of experience in accountancy, Sally's mission is to help business owners like you get a firm grip on your numbers and price with real confidence.She breaks down how small tweaks in your pricing strategy can lead to big changes in what lands in your pocket.Plus, we get into those mindset blocks that can hold many business owners back from charging what they truly deserve.In this episode, Sally & I chat about:· Why pricing is the most powerful lever you can pull in your business· Common pricing mistakes entrepreneurs make—and how to avoid them· How to shift from time-for-money pricing to value-based pricing· The power of niching & personal branding when it comes to pricing· Practical tips for knowing when (and how) to raise your prices· How Sally has embraced her Entrepreneurial Superpower® by tapping into her Wealth Dynamics Lord profile· Why discounting can actually hurt your business· And most importantly, how to build a business that truly works for YOU!This conversation is packed with actionable insights that'll get you rethinking your pricing strategy, so you can confidently transform your bottom line and make pricing decisions with clarity.Useful links for you: Take the free Business Magic Scorecard here.Connect with me on LinkedIn | Instagram | Facebook | Send an emailDiscover what your Entrepreneurial Superpower is through Wealth DynamicsBook in for a free Virtual Cuppa hereConnect with Sally on Instagram & LinkedIn here

Yacine Sibous is the Co-Founder of Parker, the financial stack for scaling your e⁠-⁠commerce brand faster and more profitably. After studying Physics and Computer Science at McGill University, Yacine left to attend 42, a unique software engineering school in France. It's there that he met his co-founder Milan Ray. Yacine and Milan went on to participate in Y Combinator in 2019. They have since raised $157 million from investors and have processed more than $550 million on their platform, with customers that include brands like Caraway, Venus et Fleur, and Dolls Kill. Topics Covered by Yacine Sibous in this Episode 0:00 Parker: A digital banking platform for internet-based companies 1:05 How a friend's business selling phone cases on Instagram in college led to the inception of Parker 5:36 Attending Y Combinator and how COVID led Yacine and Milan to return to their original idea after many pivots 8:50 How Yacine met his co-founder, Milan Ray and decided to work together 10:08 Attending the unique school 42 in France 10:59 Early feedback on Parker that led Yacine and Milan to stick to their original idea 12:01 Understanding the fundraising game and raising their first round from YC 13:35 The mistake of under-utilizing funds and burning too little 15:09 What fueled Parker's growth 17:19 Leveraging events for growth post-COVID 18:09 What differentiates Parker from its competitors 21:45 How customer feedback enabled them to build a credit model unique to e-commerce 23:58 The key to raising debt 24:49 Yacine's best fundraising advice 27:03 Tips for building hiring both junior and executive team members 31:12 How a focus on growth has enabled Parker's success 33:30 How Yacine invests in himself 35:21 What's next for Parker 36:52 Parker's target customer 37:10 Where to connect with Yacine Connect with Parker and Yacine Website: Parker LinkedIn: linkedin.com/in/yacine-sibous/ Twitter: @YacineSibous Email: yacine@getparker.com Learn from other world-class founders: https://www.justgogrind.com Follow Justin Gordon, the host, on Twitter: https://twitter.com/justingordon212

Send us a textIn this episode of 'The Designer Within' podcast, host John McClain discusses sustainable practices in interior design with Carter Averbeck of Omforme Design. Carter shares his journey to sustainability, how the industry has evolved, and practical steps for integrating eco-friendly practices into design businesses. He emphasizes transparency with clients, the growing demand from younger generations, and the innovative use of secondary markets. The conversation also touches on the importance of historical restoration and overcoming misconceptions about sustainability. Carter offers valuable tips for designers looking to start sustainable practices, showcasing the ways smaller steps can make significant impacts.00:00 Introduction to Sustainable Design00:56 Welcome to The Designer Within Podcast01:53 Interview with Carter Averbeck: Sustainability in Design04:06 Carter's Journey into Design10:45 The Importance of Quality in Sustainable Furniture13:20 Client Education and Sustainable Practices14:14 Navigating Supply Chain Issues with Sustainability30:09 Historic Restoration and Sustainability36:18 Exploring Sustainable Interior Design36:54 Getting Started with Sustainability37:35 Practical Tips for Sustainable Design40:02 Industry Trends and Challenges43:12 Innovative Buyback Programs45:41 Repurposing and Reselling Strategies56:21 The Importance of Trade Knowledge01:02:40 Exciting New Projects and Future Plans01:05:57 Conclusion and Final ThoughtsFor more info on Carter and Omforme Design:https://omformedesign.com/Instagram: https://www.instagram.coCLICK HERE to get your free interior design business course: How to Build a Highly Acclaimed 6 Figure Interior Design Business In One Year. Led by John McClain.http://designsuccessacademy.com/dbft-optin Check out MY LINK HERE for a free 30 day trial to MyDoma Studio and organize your clients and projects the easy and efficient way!https://www.mydomastudio.com/john/ For all things John: www.johnmcclain.coFor more information on my online Courses & Coaching Program for Interior Designers, visit: https://designsuccessacademy.com/Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://buy.stripe.com/dR67vBgmo41j1PyfYZJOIN OUR DESIGNER WITHIN CLUB for all of the latest news, updates, and freebies! https://view.flodesk.com/pages/649dd053cac3e37f36e4a45eCHECK OUT MYDOMA STUDIO WITH A FREE 30 DAY TRIAL USING THIS LINK! https://www.mydomastudio.com/johnConnect With John!InstagramFacebookTik TokLinkedIn...

John Burdett is the President & CEO of Fast Slow Motion, a firm specializing in CRM and marketing automation for growing businesses. He helps companies streamline operations, improve customer relationships, and scale efficiently for long-term success. For insights on corporate innovation, startup disruption, and building new ventures, visit https://innovatedisruptordie.com.

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today's DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. AJ Patel had a career at Unilever spanning those skills and modes, and he has now leapt to the startup world at U Beauty. He joined the podcast to share some of those learnings and how he and his team are applying those in a startup context across every shoppable moment.

Today, we're discussing tips for bidding and pricing snow profitably in 2024 and the strategies we're implementing to ensure a successful winter season. Many of these tips come from personal experiences, and mindset shifts over the years with how we operate our snow removal business.  Lawntrepreneur Academy LIVE 2024 Purchase The Whole Ball of Wax  Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ LINK Membership Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment Defender (Brians10) www.brandedbullinc.com Mention Brian and get $100 off a new website. www.CycleCPA.com mention code: Brian to save $200. www.PostcardMania.com/Brian Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company https://golmn.com/ (Use Code: BRIAN) https://www.exmark.com/  https://www.instagram.com/STABILBRAND/ https://www.yardbook.com/

Zack Hubbard is the Director of Financial Planning and Participant Engagement of Greenspring Advisors, an RIA based out of Maryland that manages $2 billion of private wealth assets under management for 1,300 client households and advises on an additional $5 billion in retirement plan assets. Zack and his firm have developed a financial wellness offering that profitably delivers both self-serve technology and direct one-on-one financial advice to employees of businesses using their fiduciary 401(k) services. This approach not only supports plan participants, but also generates a steady stream of referrals for his firm's private wealth services. Listen in as Zack shares how his firm uses a three-tiered approach to fiduciary financial wellness for 401(k) plan participants, comprising of education, one-on-one advice, and implementation support, how his firm develops new advisors by allowing them to have many 'at bats' with retirement plan participants, and how he made the decision to shift from client-facing roles to his current position as a manager.  For show notes and more visit: https://www.kitces.com/401 

This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google's advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!Reach out to Spec here: https://spec.digital/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:22 What Does Good Look Like On Google?7:35 How does Performance Max work?13:48 Shopify Marketing: When to diversify17:47 Why Do I Buy From You?22:37 How To Increase Your Inventory25:46 Six tips for improving your PPC ROI34:38 The importance of keeping your teams informed41:27 Product and Campaign Split45:38 3 Things to Do Before Starting a New Account50:19 Brand vs Non-Brand Budget53:33 Thank you for watchingCheck out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencerJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the Show.

Have you ever found yourself sitting on a TON of inventory for a product that you thought for sure was going to be a best-seller but ended up being a total flop? We've all been there (it even happens in major corporate retail, too). But there is a way to strategically search for and test out new product ideas to find your next best-seller without losing money. In this episode of The Buyerside Chat, you'll learnTips to find white space opportunities in your product assortment How to analyze the financial sales data in your product based business AND compare with fashion trends to determine what trends you should go afterA proven strategy to test out new products (or product categories) What to do once you have found that next best-seller!Enjoy the chat!

In this episode, you're invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You're sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory.Chapters00:00:00 - Kickoff: Perpetual Traffic Unplugged00:00:30 - Scaling Wins & Losses: A Real-World Case Study00:01:10 - The MPI Playbook: Your Business's Secret Weapon00:03:15 - Real Talk: Live Stories & Unfiltered Marketing Moments00:05:00 - Stage Fright Confessions: From Time Square to Triumph00:09:00 - Aligning Ambitions: Setting and Achieving Marketing Goals00:16:00 - The Attribution Tug-of-War: Balancing Efficiency with Reality00:20:00 - Understanding the Customer Journey: Beyond Last-Click Attribution00:24:15 - Channel Siloing: Why It's Hurting Your Marketing Strategy00:27:30 - MER Mastery: Breaking Down Media Efficiency Ratio00:30:25 - Client Goals in Motion: When Strategies Pivot00:31:15 - NCAC Headaches: Navigating New Customer Costs00:34:00 - Performance Pulse Check: What February and March Reveal00:35:00 - Ad Spend Smarts: Making Every Dollar Count00:36:15 - Strategic Shifts: NCAC's Impact on the Bigger Picture00:39:50 - Revenue Roadmap: Hitting Targets with MER Insight00:43:30 - When Diversification Goes Wrong: The NCAC Dilemma00:48:00 - MER in Action: Realigning Strategy for Better Results00:51:00 - Strategic Adjustments: Lessons Learned and Moving Forward00:52:45 - The Listener's Seat: Q&A with the Experts01:02:45 - The Final Word: Wrapping Up and Looking AheadLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Search John Moran on PTTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Are you a new designer struggling to make connections with furniture manufacturers? Are you an experienced designer looking to streamline your sourcing and shipping? Today's guests, Peter and Alexander Spalding, are the creators of Daniel House Club, a website that helps designers find products, manage vendors, and maximize their creativity. Stay tuned! The concept behind Daniel House Club is both personal and professional to CEO Alexander Spalding and Chief Brand Officer Peter Spalding. As past owners of an interior design firm, they had experienced the many challenges and complexities of running a design business themselves. The Spalding brothers knew all too well that designers spend excessive amounts of time finding products, managing vendors, and handling logistics – and spend less time on being creative. ***

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Cameron Adams is the co-founder and chief product officer of Canva. Canva is one of the world's most valuable private software companies, used by 95% of Fortune 500 companies. Since its launch in 2013, Canva has grown to over 150 million monthly users in more than 190 countries, generating $2.3 billion in annual revenue. Prior to Canva, Cameron ran a design consultancy, worked at Google on Google Wave, and founded the email startup Fluent. He is also an author of five web design books and a regular speaker at global conferences. In our conversation, we discuss:• Why they spent a year building their minimum viable product (MVP) before launch• Why Canva has no managers, and their unique approach to coaching and performance reviews• Why they encourage employees to “give away their Legos”• Insights into Canva's SEO growth strategy• Their three-pillar framework for integrating AI into their product• Stories from the early days—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Attio—The powerful, flexible CRM for fast-growing startups• Vanta—Automate compliance. Simplify security.—Find the transcript at: https://www.lennysnewsletter.com/p/inside-canva-with-cameron-adams—Where to find Cameron Adams:• X: https://twitter.com/themaninblue• LinkedIn: https://www.linkedin.com/in/themaninblue• Website: https://themaninblue.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Cameron's background(02:00) Reflecting on the success of Canva(04:50) Reflecting on hard times(10:01) Canva's product-obsessed culture(12:02) Why they prioritize internal promotions and hires(13:56) What makes Canva unique(16:31) The concept of giving away your Legos(21:44) Why Canva has no managers(24:29) Product management at Canva(27:56) Reflections on working with a married couple(30:37) Why they spent a year building their MVP before launch(33:49) Advice for building an MVP(41:23) Canva's onboarding transformation(44:25) Canva's SEO strategy(50:37) The success of Canva's freemium strategy(54:24) Integrating AI into Canva's product(01:01:50) Where to find Cameron—Referenced:• Canva: https://www.canva.com/• Melanie Perkins on LinkedIn: https://www.linkedin.com/in/melanieperkins• Cliff Obrecht on LinkedIn: https://www.linkedin.com/in/cliff-obrecht-79ba9920• Jennie Rogerson, Head of People, LinkedIn post about “season opener” events: https://www.linkedin.com/posts/jennierogerson_season-opener-is-one-of-my-favourite-events-activity-7006815614556135424-73bD/• Game of Thrones on HBO: https://www.hbo.com/game-of-thrones• Woodstock: https://en.wikipedia.org/wiki/Woodstock• ‘Give Away Your Legos' and Other Commandments for Scaling Startups: https://review.firstround.com/give-away-your-legos-and-other-commandments-for-scaling-startups/• Minimum viable product (MVP): https://www.productboard.com/glossary/minimum-viable-product-mvp• Canva's SEO Strategy Is Elite: https://thegrowthplaybook.substack.com/p/canvas-seo-strategy-is-elite• The SEO Strategy That Led Canva to a $40 Billion Valuation: https://www.youtube.com/watch?v=INyGKt6LAqM• Andrianes Pinantoan on LinkedIn: https://www.linkedin.com/in/andrianes/• Canva Create: https://www.canva.com/canva-create/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe