Podcasts about organic marketing

Marketing agencies are begging you to run LinkedIn ads. Here's why that might be the worst $5,000 you'll ever spend. April breaks down the exact conversation where she stopped a client from blowing his ad budget—and the 3 foundational fixes he needed first. Key Takeaways:

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you're a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

In this episode, I'm unpacking something that's been on my mind for a while—how AI-driven advertising is changing the marketing game and why organic strategy is still the key to long-term results. I'm breaking down the new AI-powered ad tools from platforms like Meta (Instagram & Facebook), how your phone data is actually being used, and what it means for small business owners trying to scale with ads. Spoiler: If your organic content is weak or nonexistent, AI can't save your campaign!! We dive into: - Why AI advertising isn't the magic bullet it's being marketed as - How your behavior on social platforms directly trains ad algorithms - Why organic content is still essential—even for paid traffic to convert - How I've helped clients connect the dots between visibility, data, and actual profit - What to do if you're running ads but not seeing results Whether you're already running Facebook and Instagram ads or thinking about dipping your toes in, this episode gives you the insight you need to make sure your ad dollars are working with your strategy—not against it. (Special shoutout to Derek from Bamboo Social (formerly Instagram Marketing Secrets) for teaching me the technicals behind AI-powered ads early in my career. Go give his podcast a listen if you want even more Instagram-specific education!) DM me if you want to chat about growing your business organically (or combining organic + paid the smart way)! Connect with me: - Instagram: @meraki_media_management - Facebook: https://www.facebook.com/GetSocialwithMeraki - TikTok: @meraki_media_management - Website: https://www.merakimediamanagement.com/ *Loved this episode?* Share it with someone stuck in the paid ads spiral. And if you've ever said, “I'm just not seeing results from Instagram,” this one's for you! Let's rethink the way you approach visibility—together! Learn more about your ad choices. Visit megaphone.fm/adchoices

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.Connect With: Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I sat down with Marc Gaskins (https://x.com/OvenPusher) of Event Kitchens to discuss his $337k/year event rental business in Charleston, South Carolina. Marc noticed caterers needed quality equipment and turned that opportunity into a thriving business. We explored how a bar fire led to community support, becoming a turning point. We also discussed the value of patient growth versus rapid scaling. Marc explained the unit economics of renting convection ovens, the benefits of a niche focus on caterers, and his warehouse hacking real estate strategy. He also shared why he's relied on organic growth and his future interests. This episode offers actionable insights for starting an event rental business.Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights 00:34 The Beginning of Squeeze Bar01:18 First Equipment Purchases02:18 The Bar Burns Down02:42 Community Support and Business Growth04:44 Competitor Exits the Market06:17 Slow and Steady Growth08:38 Unit Economics of Rental Items17:31 Equipment Insights and Investment Strategies18:21 Expanding Beyond Charleston19:22 Organic Marketing and Customer Relationships20:47 Catering to Caterers: Business Operations22:03 Scaling and Maintenance Opportunities24:11 Exploring New Business Ideas25:58 Starting Fresh in a New Market29:05 Challenges and Rewards of the Business30:45 Team and Facilities Overview34:24 Financials and Final Thoughts

Find out what you can do today to help your website or blog's SEO. These are quick wins that you can start working on now and see results. If you want to show up on Google more often, get more organic website traffic, generate more leads, and make more sales, then you need to get started with SEO today. Listen in and then get to work making these quick and easy changes to your website.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Have you heard about Chat GPT's new search engine? Search GPT is here, and it's gaining popularity. It's not taking over for Google by any means, but it might in the future, and with that in mind, we want to make sure we're doing SEO for Search GPT, too. Tune in this week and learn about Search GPT SEO so you can show up more often in the search results.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

If you're like most small business owners, you want to build an email list. But you might not know how to get started or what to do. In this week's episode, we're digging into how to create an email list for your business. Learn how to find ideas for your freebies, what to offer to get someone to sign up, and where to offer your freebie on your website. Other blog posts that might help you with this - https://www.etchedmarketing.com/blog/whats-an-opt-inhttps://www.etchedmarketing.com/blog/how-to-build-a-content-marketing-funnel-for-your-business My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Send us a textPinterest just hit a major milestone—its first billion-dollar revenue quarter and record-breaking user growth in 2024. But what does this mean for businesses and marketers in 2025? In this episode, we break down Pinterest's latest earnings report and discuss why the platform is more powerful than ever for organic marketing. Learn how to optimize your pins for SEO, leverage video content, and create a Pinterest strategy that drives consistent traffic—without relying on ads. If you're ready to turn Pinterest into your top lead generator, this episode is a must-listen!

This week on the pod, Yolanda discusses how you should be utilizing organic marketing to make sales. Tune in now!Train the Algorithm: https://manifestmadmoney.kartra.com/page/z1W96FREE COURSE: https://manifestmadmoney.kartra.com/page/1zP88CONTENT LAB: https://app.acuityscheduling.com/schedule.php?owner=20787633&appointmentType=68150168IG: www.instagram.com/yolandaboyarin

If you're thinking about starting a podcast or you have one that's not growing and you're wondering if you should make changes, this episode will help. Learn how to name a podcast for SEO discoverability. Your show's name can help or hurt your show's visibility.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Here's some tips on how to sell your coaching packages through Facebook & Instagram with organic marketing strategies.-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: https://socialbamboo.com/30 (free call)https://socialbamboo.com/dwy (program details)Build a Perfectly Trained AI Chatbot Yourself: https://pro-bots.ai/trialGet First 3 Lessons of Social Launch Formula for Free: https://socialbamboo.com/freecourseInstagram | YouTube | SocialBamboo.com

If you've ever wondered how long your blog post needs to rank high on Google and get organic traffic, then this week's episode is for you. Learn how to determine the perfect length for each blog post you write. I'll walk you through what you need to consider to determine what to write about to have your best chance of ranking at the top of Google with your post.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim chats with Mike Holba, the owner of Academy Consulting. Mike shares his journey from being a college basketball coach and teacher to starting a church for those disenchanted with traditional religious settings and eventually becoming a business coach. Mike highlights the importance of effective leadership, clear communication, and creating a positive workplace culture, along with actionable tips to help entrepreneurs succeed both at work and home. Who is Mike Holba? Mike Holba is the founder of Academy Consulting, where he helps entrepreneurs and business owners thrive in both their professional and personal lives. With over 15 years of coaching experience, Mike draws on his diverse background, including his time as a basketball coach, teacher, and church leader, to provide unique insights and strategies for success. Connect with Mike Holba: Website: MikeHolba.com Host Contact Details: I love connecting with Work at Home RockStars! Feel free to reach out: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast X / Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: [00:00] Introduction to Mike Holba and Academy Consulting [00:15] Mike's Background: Teaching and Church Planting [01:35] Transitioning to Business Coaching [03:19] Key Traits for Entrepreneurial Success [06:03] Avoiding Miscommunications in Business [10:48] Focusing on Strengths and Improving Weaknesses [14:14] Finding the Right Coach [19:07] Organic Marketing and Building a Positive Workplace Culture [27:41] Balancing Professional and Personal Life  

Learn how to start a podcast in this week's episode. If you want to start a podcast but are a beginner and aren't sure what to do first, I'll walk you through the most important decisions you need to make to create the right one.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Organic marketing versus Paid marketing which one is better.There are so many ways to reach your audience online but there's always the battle between should I pay for it or should I do it for free. In today's episode I'm going to break down the top reasons why you should use organic or the top reasons why you should use paid and so much more.Build A Brand On Video: www.buildabrandonvideo.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The Keenya Kelly Podcast!Watch episodes on YouTube!!

Learn how many SEO keywords you should use on each page of your website or blog. Find out where to use keywords and what to do with them to help your website show up more often on Google and get more organic traffic. Join this week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Are you wondering how to build a successful business without substantial startup capital? Meet Ben Ayd, Founder of Back and Muscle Solutions and Inventor of QL Claw, who turned his struggle with back pain into a thriving business through strategic decisions about manufacturing and marketing.The QL Claw isn't just another massage tool - it's an engineered solution that mimics professional massage therapy techniques, designed specifically for the muscles that most commonly cause back pain. What sets it apart is its simplicity and effectiveness, developed through 14 iterations and extensive collaboration with physical therapists and massage therapists.In this interview, Ben shares his journey from prototype to profitable business, revealing how he bootstrapped his way to success through organic content creation and search engine optimization (SEO), and why choosing US-based manufacturing became a crucial competitive advantage - despite higher costs. If you're looking to launch a product without substantial capital or wondering about the real benefits of US manufacturing, this episode is for you!In this episode of the Harvest Growth Podcast, we explore:●      Why organic SEO and content marketing can be a game-changing strategy for startups with limited capital●      The hidden advantages of US-based manufacturing in today's market●      Regional differences in fundraising and what investors really look for●      Why simplicity in product design can be a strategic advantage●      Building manufacturer relationships that can save your business during critical moments●      And much more! Learn more about the QL Claw and how it can help relieve your back pain at www.backmusclesolutions.com. You'll discover why this simple yet effective tool is becoming a preferred alternative to traditional back pain treatments, and how it's helping people avoid more invasive solutions.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today! 

Learn how to get started with SEO and search engine optimization for your small business. Solopreneur life can be tough, but SEO can help get your website found and drive organic traffic to you. Get started with SEO for solopreneurs today. Join next week's 5 Day Website Traffic Booster Class here - https://www.etchedmarketing.com/registration-website-traffic-booster-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Welcome to another inspiring episode of The Abundant Coach! This week, Lauren Brollier Newton dives deep into the world of organic marketing with Kari Tumminia, an expert content creator, coach, and senior marketing manaher of brand & organic growth at Brave Thinking Institute. Kari's insights come from years of experience building her own organic following and helping countless coaches create thriving businesses.During this conversation, Lauren and Kari unpack the fundamentals of organic marketing, showing how it can help coaches build long-term success by fostering authentic connections with their audience. They also tackle the common challenges coaches face, like imposter syndrome and choosing the right marketing platform. If you've ever felt overwhelmed by the idea of marketing or unsure how to attract the right clients, this episode will equip you with practical tools, inspiring stories, and the confidence to make organic marketing work for you.Key TakeawaysOrganic marketing is a long-term strategy that builds trust, authenticity, and client loyalty.Start by identifying where your clients are and what type of content you enjoy creating.Overcome imposter syndrome by reframing it as a skill gap and focusing on your purpose rather than external validation.Authentic, imperfect content is often the most effective—it connects with people on a human level.Clients who find you through organic marketing are more likely to become lifelong fans and advocates for your work.Are you ready to finally turn your passion for helping others into a thriving coaching business? Whether you're just starting out or feeling stuck, the Life Coach Accelerator will give you the clarity, tools, and confidence to make your dream a reality. In this free, 5-day challenge, you'll learn how to:Clarify your purpose and identify the clients you're meant to serveBuild a sustainable business model that aligns with your passionOvercome common blocks like money fears and self-doubtFind your ideal clients and confidently charge what you're worthThis is your chance to take actionable steps toward creating the coaching business—and life—you've always dreamed of. Sign up now for free!

In this episode, we dive deep into top organic marketing strategies tailored for soccer coaches looking to grow and scale their businesses. Whether you're running a small coaching program or building a large soccer academy, these proven techniques will help you attract more clients, build a strong community, and boost your online presence—without spending a fortune on ads.

How Does Rebranding Shape Gym Success? Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. In this episode, Chris Auster from Third Coast Movement shares his inspiring journey from running boot camps to evolving into a one-on-one functional training gym. Chris highlights the significance of organic marketing and a strong client intake funnel in building a sustainable fitness gym. After transitioning to paid marketing strategies, he experienced a notable increase in client sign-ups, with closures rising from 5-6 per month to 9-11. He sheds light on how individualized coaching, movement assessments, and consistent follow-up have transformed his approach, helping clients address pain management and personalized fitness goals. He also underscores the impact of business coaching and structured systems, stressing the necessity of having solid operational foundations before exploring paid advertising. Suppose you're navigating the challenges of rebranding or considering paid marketing. In that case, this episode provides practical lessons on enhancing your systems, refining your intake process, and ensuring that every lead is met with professionalism and care. 00:00 Intro 00:10 Chris's Gym Journey and Challenges 05:47 Transition to Organic Marketing and Improved Results 08:38 Differences in Paid Marketing Approaches 12:10 Importance of Long-Term Marketing and Sales Processes 22:05 Advice for Gym Owners Considering Paid Marketing Tune in to discover actionable insights from Chris's experience that can help your gym grow effectively without compromising client experience.

In this episode, I'm revealing what digital product sellers can learn from the $1.8 billion company, Liquid Death. They rely on organic marketing strategies with little to no ad spend! Check out the show notes for the transcript and a free workbook at BeckyBeachShow.com!

In Part 1 of this two-part series, Paul Jamison interviews Chris Lonergan of Footbridge Media about his Chicago roots, his love of Lou Malnati's Pizza, and the best organic marketing strategies for lawn care businesses. Chris dives into must-use tools like Google Business Profile, Facebook Pages, and other social media platforms, offering practical advice to help your business grow online. If you're looking to attract more clients without breaking the bank, this episode is for you. Black Friday Sale Connect with Paul: Click Here Upcoming Events: Lawn Care Life Conference: Get Your Tickets Here Save 50% off Equip Exposition Tickets Paul's Recommended Professionals: Try the CRM Jobber Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers

In today's episode of The Tropical Social Podcast, we're diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue! Connect with Brittany: Private SEO Podcast: 3-part series designed to share the truths, bust the lies, & welcome you into the wonderful world of SEO! SEO Case Study Template: Uncover how to craft a highly findable, high-converting case study—with ease! Website Podcast Instagram Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Join the next round of the Tropical Social Accelerator - my signature course for social media managers Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.  Thank you for being a part of The Tropical Social Community! XO, Shan

Paid vs. organic marketing - which is better? If you're looking to grow your audience and attract high quality clients, you've likely asked yourself the same thing. Paid advertising seems to promise quick results, but the tech can be confusing, it can eat up your budget fast, and it doesn't always translate to long-term relationships.  Organic marketing is a great way to build trust and engage your audience in a natural, cost-effective way, helping you to expand your reach, boost brand visibility, drive engagement and nurture meaningful connections - without the high price tag.  My guest today has built their own product based business and now coaching business through organic marketing efforts and has grown their Instagram profile to more than 50 thousand followers and their email  list to 45 thousand without ads.  Dylan Jahraus is a seasoned e-commerce entrepreneur with over 10 years experience, from corporate e-commerce to scaling e-commerce entrepreneurs. HerEtsy venture, quickly exceeded $1M in profit before expanding to Amazon and Shopify. With her experience and insights, she now helps people recognise that even these days, they can still grow their audience organically without the help of ads, and I'm so excited to chat with her and find out how. Listen in as Dylan and I talk about how to determine the right platforms to focus on for your audience, some best practices for growing your following organically, common mistakes people make when trying to grow their social media following, and Dylan's favourite techniques to convert social media followers into email subscribers! See more from Dylan at her website, and on Instagram and Facebook --- Come chat with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! --- Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Enjoyed this episode? Please subscribe, rate, and review us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, or your favourite podcast platform!

Episode Notes:Guest Introduction: Mark Lumpkin, founder of STR Cribs and avid traveler with a focus on transforming Airbnbs into premier guest destinations.Journey into STRs: Mark shares how his travels and dislike for traditional hotels inspired him to enter the short-term rental industry.Unique Experiences: STR Cribs focuses on high-end, resort-style properties that offer unique stays, setting themselves apart in an increasingly competitive market.Organic Marketing Strategy: Mark's team avoids traditional advertising and uses organic growth methods, including partnerships, educational content, and social media engagement.Ideal Clients: STR Cribs works with clients interested in distinctive properties, focusing on high-ROI projects.Challenges & Goals: Mark discusses their goals for expanding STR Cribs' unique project offerings and maintaining quality through company growth.Hospitality Wisdom: Mark shares advice on client engagement, handling guest needs, and creating a true work-life integration.Key Questions(01:05) All right, so you travel a lot. You don't like hotels. How did you get to where you are today with this whole entrepreneurial journey?(02:13) I'm sure you've been at this for a few years. And Airbnbs are more, would you say they're more popular now than what they were when you first got started, correct?(04:07) Does it work really well, too, for even remote locations in a pretty sweet house?(04:47) Do you teach them the marketing aspect for it, too?(05:31) All right, let's back up a little bit. So who is your ideal client?(06:02) How would you get in front of those people?(08:10) What social media channels are you on?(09:42) Let's say I'm a new Client, I'm coming into your world. I've signed up. Is there some common mistakes, misconceptions that newcomers like me tend to have when we start with you?(12:08) What are some big goals that you guys have or that you have in the next year or two?(13:24) When you say portfolio, is that, let's say, you guys personally, your company personally, or you collectively through those that you teach the process with as well?(13:48) What do you feel is the number one roadblock that stops you from reaching those goals?(14:22) With the people, like with your coaching side, let's say, your teaching side, you have people that teach those classes, right?(15:23) Do you guys have any plans on expanding outside of the US, or is it there Is that just another barrel of worms?(16:03) Are you everywhere in the States, or is it just those certain areas?(16:38) What is the best advice that you have ever received?(17:36) What's the best advice you've ever given?(19:06) You talked about LinkedIn and organic reach, right? Do you reach out to people then and start conversations and stuff like that?(21:24) I just got this property and I'm going to come to you. Is there a certain criteria that I need to meet in order to be a good fit for working with you? Or does my property need to have certain criteria to work with you?(24:48) You travel around a lot for your job, for work, but you also have a family. So how do you make that work? (26:41) Have you been able to find or do you find it hard to have the work-life balance aspect?(30:40) Where can we go to learn more about you and what you do?Mark Lumpkinwww.strcribs.comhttps://www.linkedin.com/in/mark-lumpkin-84b173142/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.c

Feeling the economic squeeze? Think cutting your marketing budget is the answer? Think again! In today's video, I am talking about why you *shouldn't* stop marketing—even in a slow economy.Sure, budgets are tight, but here's the thing: social media is FREE, and it's your golden ticket to staying in front of your audience, even without a big budget. In tough times, most brands go silent. Don't be one of them. Show up, share your story, and be human. Consistency is your secret weapon, and you don't need to be a pro to make an impact.Remember, when the market picks up, it's the ones who kept showing up that stay top-of-mind. So, stick around, learn why marketing is your best ally, and let's keep pushing forward together.Hit that play button! You've got this.

كيف تسوق لنفسك وخدماتك بدون ما تدفع دولار واحد؟ التسويق لا يقتصر على الإعلانات الممولة، أو الدفع للمشاهير لأن هناك نوعان من التسويق: التسويق الطبيعي، أو التسويق بالمحتوى..والتسويق المدفوع أو الممول. في هذه الحلقة من البودكاست نتحدث عن ٥ خطوات للوصول للعملاء، وزيادة نمو الشركة، وتوسيع قاعدة المتابعين من خلال التسويق المجاني على كل المنصات، فمشاهدة ممتعة. أرحب بكل تعليقاتكم وأسئلتكم، وإذا كنت تعمل بالتدريب، أو مجال الاستشارات وبيع الخبرات وتبحث عن استراتيجية لإطلاق أو توسيع عملك أونلاين: احجز مكالمتك المجانية الآن لنتناقش سويًا كيف يمكننا تحقيق هذا الهدف، من هنا: إذا أنت مدرب او مستشار تبحث عن استراتيجية تسويقية  لإطلاق او توسيع عملك التدريبي الاونلاين، يمكنك حجز مكالمتك المجانية مع الفريق الاستشاري الآن لدراسة عملك التدريبي وكيفية مساعدتك من خلال الضغط على الرابط.رابط حجز مكالمة مجانية حلقات جديدة. كل. يوم خميس.1:00 PM

In this episode, Rick chats with Alloy franchisee Mike Jewett about his success with organic marketing for his Alloy location.Mike shares how he built a solid base of leads before launching his Alloy Personal Training franchise just by wearing branded gear and talking to people. With over 300 leads generated and 24 booked sessions before training day, Mike reveals the secrets to his pre-sale success.Mike also touches on his strategy for engaging with his local chamber of commerce, attending events, and forming partnerships with local businesses. This helped him build strong relationships and set the foundation for his gym's success.Mike, a former tech professional, discusses the need to overcome the fear of bothering people with organic marketing approaches.If you're considering buying a franchise or starting a business, this episode is a goldmine for actionable marketing strategies. Listen in to learn how to build your leads before opening your doors!Key TakeawaysIntro (00:00)Mike's background in tech and transition to franchising (03:10)Organic marketing through wearing branded gear (08:29)Joining the local chamber of commerce for networking (14:16)Building partnerships with other businesses (18:45)Reaching over 300 leads before pre-sale (26:32)Mike's long-term plans for growth and expansion (31:10)Additional Resources:- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Episode #197: Transforming Challenges Into Opportunities Join us today as Colleen Interview's Amy Traugh on Take the Leap. In this episode, we dive deep into the transformative power of leveraging data in business and how it can help you shatter sales plateaus and generate consistent income. Here are three key takeaways from our conversation that I believe can make a significant impact on your entrepreneurial journey: Clarity is Key: The first step in the CEO method is gaining clarity about what you truly want and why you want it. As Amy emphasizes, without a clear destination, you'll find yourself taking unnecessary detours. Take the time to reflect on your goals and align your actions accordingly. This clarity will serve as your guiding light, helping you navigate the often noisy world of entrepreneurship. Establish Systems and Automations: Amy highlights the importance of creating systems and automations in your business. This is where the magic happens! By setting up standard operating procedures and workflows, you can free up your time and energy to focus on what truly matters. Automation allows you to streamline processes, ensuring that you can operate efficiently and effectively, even while you sleep. Organic Marketing and Sales Strategy: Finally, we discussed the significance of having a solid organic marketing and sales strategy. It's not about being everywhere at once; it's about knowing your audience and how to guide them from being followers to loyal customers. By understanding your funnel and nurturing relationships, you can create a sustainable business that thrives on referrals and repeat customers. To connect with today's guest: Amy Traugh amytraugh.com/freebook https://instagram.com/amytraugh Podcast: The Motivated CEO Podcast amytraugh.com/podcast To connect with the host: Colleen Biggs https://colleenbiggs.net/ Consider Colleen to speak at your next event or host your next Business retreat! Join the Leap Community so you can Step Into the Spotlight, be seen, be heard and be visible today! https://colleenbiggs.net/community/ Subscribe to our podcast for more amazing episodes https://podcasts.apple.com/us/podcast/take-the-leap/id15033595 Join us for the NEXT Empower & Elevate Conference November 15th https://colleenbiggs.net/empower/ Thank you to our Sponsor of today's show: Beyond Basil Mobile Pizzeria We are passionate about bringing the authentic flavors of Italy right to your event. Our mobile pizzeria is a culinary adventure on wheels, where we craft artisanal pizzas using the finest ingredients and traditional Neapolitan techniques. Whether you're craving a classic Margherita or looking to explore one of our unique flavor combinations, our skilled pizzaiolos are here to create mouthwatering pizzas that will tantalize your taste buds. With our commitment to quality and exceptional service, we aim to provide an unforgettable dining experience for every one of your guest. Explore our menu, book us for your next event, or follow us on Instagram @beyondbasilpizza Get ready to embark on a pizza journey like no other with Beyond Basil Mobile Pizzeria! You can view the menu and contact us at https://www.beyondbasilmobilepizzeria.com/

In this episode of the Tactical Empire podcast, hosts Jeff Smith and Shawn Rider discuss overcoming societal pressures to live a disciplined and fulfilling life. They delve into practical strategies for small business success, highlighting the importance of excelling in product fulfillment, communication, sales, marketing, and branding. Jeff shares personal anecdotes, including participating in a Stein holding contest, while Shawn emphasizes the significance of integrating personal and professional life in social media content. The episode provides insights on effective marketing techniques, such as organic and paid social media campaigns, to ensure business growth and customer engagement.Chapters00:00 Introduction and Welcome00:34 Meet Shawn Rider01:00 Jeff's Oktoberfest Adventure03:01 Small Business Insights07:55 Marketing and Sales Strategies10:58 The Importance of Organic Branding14:15 Self-Audit and Social Media Tips20:41 Community Engagement and Final ThoughtsYou can connect with Shawn Rider on Facebook and Instagram. If what you heard resonated with you, you can find Jeff on Instagram, Facebook. If you're interested you can visit The Tactical Empire's website https://www.thetacticalempire.com/home-4169. And don't forget to visit us on Apple Podcasts to leave a review and let us know what you think! Your feedback keeps us going. Thanks for helping us spread the word!

We're re-running our favorite episodes from The Business of You archives. If you missed it the first time, or just want to listen again, check this one out! When Saima Rathor and Patricia Gallardo met outside their children's preschool 15 years ago, they never could have imagined that one day they'd be founding a company together. The two women struck up a fast friendship, and over a decade later they turned their shared passion for the transformative power of beauty products into EpicLight Beauty: a line of clean, multi-tasking products for women aged 35+ that break the standard mold of beauty. EpicLight Beauty is inspired by Saima and Patricia's rich Latina and Pakistani cultures. Their products address the changes in women's skin, different ethnicities, and the beauty industry's perception of real women. The result is a celebration of women of all skin tones, ages, and skin types. Since they launched last October, EpicLight Beauty has been featured in outlets like People Magazine, ABC News, and Beauty Independent. Launching a Product-Based Business After securing a product developer, manufacturer, and packaging company, Patricia and Saima started hitting the pavement – attending trade shows and making phone calls. With Patricia's background in product development and Saima's in finance, they made use of industry contacts and spread the word. After a successful pre-launch campaign, they launched in October 2022. Initially, they sold direct-to-consumers online and through local pop-ups, but soon they opened an Amazon shop as well. As the company has grown, they've brought on help with their social media and now work with a team of influencers and content creators. To avoid the pitfall that many product-based businesses fall into, Saima and Patricia have been careful to limit their skews. They focus on a select few products, all of which are multi-tasking and work for a variety of skin tones. Building a Community Around Your Brand EpicLight Beauty is entirely self-funded, which makes their growth even more impressive. From day one, Patricia and Saima prioritized building a community around their brand. Most of their marketing efforts center on the human connection and meeting their customers in person at pop-up events and tradeshows. Their PR strategies have also focused on relationship-building. By reaching out to editors and making a connection, Patricia and Saima have been featured in major publications and even had their products featured in the Oscar's goody bag! They've also built a successful partnership with Erica Taylor, a well-known artist and educator in the beauty industry. Many of Patricia and Saima's industry connections and publication features have happened through word-of-mouth – something the founders credit to their network of fellow moms. Throughout all their marketing efforts, Patricia and Saima reiterate how important it's been for them to listen to their audience. Their tagline, “We see you because we are you” captures the heart of their brand. Enjoy this episode with EpicLight Beauty Founders Saima Rathor and Patricia Gallardo… Soundbytes 8:21-8:55 “As I got older, I realized I still loved makeup but I didn't see myself represented in the brands. So that's one of the things that led Saima and I to join in this process. I still see myself as a young, vibrant woman who likes to look good. I like to go out, I like to have fun, and I didn't see that in the brands I was buying.” 9:53-10:05 “We don't have a lot of time anymore. Before kids, I could spend an hour on my makeup. Now it's like, ‘What's something quick I can carry around with me?' We're all about convenience these days.” 22:41-23:02 “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Quotes “It's just the feeling that I get. I can have the worst day, and if I go and put on lip gloss that I love, it makes me feel better. It has an emotional impact.” “All the press we've gotten, it's been through talking to a mom friend. It's been this amazing network of moms helping each other, helping us get in touch with Allure, People, and all these magazines. It's been wonderful to see the power of the mom network.” “We're not in a rush. We can take our time, go slowly, and have it grow organically. But we're doing it.” “Of course we want to grow and become really big, but it's more important to have an ear on the ground; listening to our friends and women of our age group, understanding what they want and what they want to see. We want to build more relationships. That's how we plan to grow.” Links mentioned in this episode: Visit the EpicLight Beauty website: https://www.epiclightbeauty.com/  Instagram: https://www.instagram.com/epiclightbeauty/  Amazon: https://www.amazon.com/stores/EpicLightBeauty/page/A29CD316-5980-4C13-84AA-2DCC3C4014AE?ref_=ast_bln  Connect with Saima Rathor on LinkedIn: https://www.linkedin.com/in/saimarathor/  Connect with Patricia Gallardo on LinkedIn: https://www.linkedin.com/in/patricia-gallardo-547174b1/ 

If you're feeling crushed by the pressure to churn out endless content, this episode is exactly what you need. I'm discussing my unconventional take on this hot topic and exploring why so many entrepreneurs feel burnt out by content creation. Plus, I'll share my strategy on how to leverage your unique strengths and creativity for a more authentic and sustainable approach. Let's dive in!