Digital Marketing 101

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I have 12 years of experience as a digital marketer and the objective behind starting this podcast is to educate business owners on the importance of digital marketing. I will be providing tips and current marketing trends which would enable you to marke

Kiran Sriramgiri


    • Feb 19, 2021 LATEST EPISODE
    • infrequent NEW EPISODES
    • 4m AVG DURATION
    • 39 EPISODES


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    Latest episodes from Digital Marketing 101

    Episode #38 - Instagram Video function to Leverage your Brand Reach by 10x

    Play Episode Listen Later Feb 19, 2021 5:07


    Instagram video content has increasingly become very popular on social media recently, and thus it is of paramount advantage for anyone looking to market him/herself to make use of this function. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #37 - How to be a Successful Social Influencer

    Play Episode Listen Later Feb 17, 2021 4:30


    Being a social media influencer is not as easy as it looks. If it's not that hard, then all of us will go ahead and do it to earn money. However.... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #36 - How Youtubers should choose their Niche?

    Play Episode Listen Later Feb 17, 2021 4:41


    If you are considering turning your interest into a profitable job through becoming a YouTube influencer, you will need to have a specific niche in which not only allows you to do some things you're enthusiastic about. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #35 - How To Make Money as an Influencer

    Play Episode Listen Later Feb 16, 2021 6:19


    Influencer marketing is going through one of its best moments today, that's why big brands have bet on joining this digital strategy to promote their products. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #34 - The Right way to use #Tags - Instagram

    Play Episode Listen Later Feb 16, 2021 5:09


    The underlying purpose of Instagram hashtags is the maintenance of a categorization system to filter photographs. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #33 - What you Shouldn't do as an Influencer?

    Play Episode Listen Later Feb 16, 2021 4:53


    Now that you know what you must avoid doing as a social media influencer, stick to things that made you pretty popular. It is wearing the right clothes, always wearing a smile, and frequently posting about the things you love. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #32 - Where would you put your money on Marketing or Sales?

    Play Episode Listen Later Feb 16, 2021 9:00


    In this episode we will be discussing with one of the best sales expert in the current generation on how to get started when you launch a new product in the market. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #31 - The Biggest thing which is holding us down

    Play Episode Listen Later Feb 12, 2021 3:02


    One life, One Shot. And honestly, how you make your money is more important than how much you make. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #30 - Are you Mentally prepared to Chase your Dreams?

    Play Episode Listen Later Feb 12, 2021 3:29


    Today in this post, we're talking about the No.1 factor pulling you away from achieving your Dreams. So many people were asking me, like how do we live our Dream? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #29 - The Marketers Mark

    Play Episode Listen Later Feb 12, 2021 4:11


    Many entrepreneurs put sales ahead of marketing. This mentality has to change, as today's world is going digital. People are so engrossed in their mobile phones that they do not have time to look at branding in the real world. Hell, even in urinals, people hold on to their mobiles. So having a digital presence has become a quintessential thing to ensure business success. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #28 - Marketing Vs Sales

    Play Episode Listen Later Feb 12, 2021 3:28


    Marketers have the constant gripe that sales are not utilizing the leads and sales feel the quality of the leads provided by the marketers is relatively low. So how do we fix this situation? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #27 - Does your Brand have a Sales Persona?

    Play Episode Listen Later Feb 12, 2021 3:23


    When it comes to digital marketing, you need to be precise on whom you are targeting. Otherwise, we will be neither have the time or money if we are targeting the entire world to sell. A marketer should never shoot from his hip or take a shot in the dark for a lead. Instead, he should be like an assassin having a sniper with 1000x scope always positioned for a perfect kill. So what is a persona? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #26 - Hacks to improve Blog Revenue by 10x

    Play Episode Listen Later Feb 12, 2021 4:51


    A lot of fellow blogger as me how do I monetize my blog? How do we make money on my video blog? How do we make money, doing what we do? So how do I make money? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #25 - Marrying Inside Sales & Marketing

    Play Episode Listen Later Feb 10, 2021 3:20


    The most notable gripe a marketer has is that the Sales are not utilizing the full extent of the Marketer's leads. However, sales are busy chasing their targets. They seldom have the time or the effort involved to look into the marketing leads. So how do we address this issue? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #24 - Marketing Funnel Explained

    Play Episode Listen Later Feb 10, 2021 3:29


    Email marketing has survived for more than three decades and is one of the core channels to reach your target audience. When you run multiple email campaigns keeping track of prospects could be quite daunting if you do not have a system. Why do we need a funnel? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #23 - What is Brand Authenticity?

    Play Episode Listen Later Feb 10, 2021 3:24


    Last night my Boss asked me what Brand Authenticity is and What does it mean to you from a brand communication? Interesting question. I have a stunning point of view on this, and my point of view is that we need to achieve relevance. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #22 - How to Break Social Noise?

    Play Episode Listen Later Feb 10, 2021 2:55


    People are starting to understand how to use Facebook and Twitter and Tumblr and YouTube. With all these different social tools, it is going to get more competitive. That's what happens, and so people are saying, How do you cut through the noise? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #21 - Brand Driven Story Telling

    Play Episode Listen Later Feb 10, 2021 5:20


    Press releases are ludicrous in this world. It blows my mind in 2021 that people are sending out press releases. Nobody gives a crap. So please, Marketers educate corporate brands. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #20 - How Brands Make Money?

    Play Episode Listen Later Feb 10, 2021 4:00


    I think plenty of people understand this, but I wanted to show my two thoughts on this that your time, as a person, is what is now valuable. It is the only scarcity in the market. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #19 - How to take control of your Website?

    Play Episode Listen Later Feb 9, 2021 6:42


    Consider your Website like a brand new puppy dog that you have just bought for Christmas. Stay with me; this is relevant. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #18 - Steps to consider during Marketing Gamification!

    Play Episode Listen Later Feb 9, 2021 4:28


    A growing number of organizations see the possibility of keeping prospects engaged by adopting Gamification in their digital marketing campaigns. People learn through Gamification, which is on a direct path to becoming a principal foundation in acquiring marketing qualified leads. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #17 - Marketing Upselling Best Practices?

    Play Episode Listen Later Feb 9, 2021 4:36


    Many marketers are always looking for new prospects to capture more leads and generate more revenue. They seldom plan to mine the existing customers. This is where ascension marketing comes into play. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #16 - Are you mapping your Content to your sales funnel?

    Play Episode Listen Later Feb 9, 2021 3:46


    To make more noise in socials, today's marketers spend too much time on the awareness & interest stage. If you look at the sales funnel's cross-section, you will notice that leads are falling in from different stages of the funnel? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #15 - Improve Sales by 10x

    Play Episode Listen Later Feb 9, 2021 3:08


    Email marketing has become the most common way to reach out to prospects today. However, it is the most cluttered channel as well. On average, an individual gets 40 business emails per day. Hence the results and open rates are disappointing. So it's time to go old school..... --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #14 - How to Improve your Social Posts Reach by 10x

    Play Episode Listen Later Feb 8, 2021 5:08


    Many of you writers would have probably wondered why am not getting enough views for the posts I write in Socials? Though the posts you write are current topics which are trending. How can I differentiate my post from thousands of other articles out there? Look no further cause I have managed to break it down for you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #13 - How to Sell Anything & Everything using Socials?

    Play Episode Listen Later Feb 8, 2021 2:54


    If you take all marketers and you ask them to sell this bottled water over Socials, and they had unlimited budget everybody had a million dollars, How would they sell it? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #12 - Why Corporates go Out of Business?

    Play Episode Listen Later Feb 8, 2021 3:28


    There is a fundamental reason why big companies go out of business because they don't market and execute in the world we live in. What they don't understand is the risk-reward. Let me explain it to you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #11 - Should Brand have a social Community?

    Play Episode Listen Later Feb 7, 2021 2:41


    Does it make sense to create a social community for your brand vis Facebook, LinkedIn, Twitter, Youtube etc? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #10 - Why you should start your Facebook Page Today?

    Play Episode Listen Later Feb 7, 2021 3:33


    If there ever was a time to get your business on Facebook, it would be now. Using the powerful Facebook platform is one of the best ways online to get in front of your potential and current customers. In fact, your presence on Facebook serves as a cornerstone for your online identity, and often can be just as important as a website. How does your business get started marketing on Facebook? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #9 - Is Internet disrupting Brand Storytelling?

    Play Episode Listen Later Feb 7, 2021 3:27


    The Internet has disrupted various businesses. Instead of buying books, you read them on Kindles and iPad. We download music now, no more CDs. All these things happened, but the one thing we never talk about is the Internet disrupting Brand Storytelling as well! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #8 - Why is Brand Storytelling Important?

    Play Episode Listen Later Feb 7, 2021 2:45


    Press releases are like doing smoke signals. I do not understand why they think they need to have a filtered canned response for everything. I think there are way too many companies. It is starting to get apparent that many companies do not understand the importance of telling your own story. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #7 - Give Give Give - Before you Get

    Play Episode Listen Later Feb 7, 2021 3:41


    Many entrepreneurs have an expectation where they expect a sale has to happen on every Social post. But this is an old mindset where individuals owners used to spend a bomb on ad platforms such as television or newspaper and they would expect something in return. The audience expects to get educated. Your prospects would like to know whether..... --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #6 - Significance of CTA in Marketing

    Play Episode Listen Later Feb 6, 2021 4:22


    CTA, i.e., call to action, is one of the core ways we marketers generate leads. Have you ever tracked your spending on the various CTA's and which channel is worth the spend? Before we dive into it, let us first understand a CTA and where we use CTA's? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #5 - How do we leverage or get started with Quora?

    Play Episode Listen Later Feb 6, 2021 4:27


    As a marketer, we agree that knowledge changes lives. It is one of the most underutilized channels in B2B and B2C business. Yep, you guessed it, I am talking about Quora. Statistic states 300+ million monthly active unique visitors come to Quora. 54% are male, 46% are female. 40+ minutes spent daily. So how do we leverage or get started with Quora? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #4 -LinkedIn Company page Marketing Strategy

    Play Episode Listen Later Feb 6, 2021 3:11


    As a marketing head, you will be responsible for the success of multiple company pages in LinkedIn. So how do you ensure whether your page is successful or not? Here are a few quick hacks to ensure your success. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #3 - How not to End up in Spam Folder!

    Play Episode Listen Later Feb 6, 2021 3:22


    As a digital marketer, you will be sending 1000's emails daily. Among those, how many are ending up in your prospect inbox, and how many are ending up in spam? Here are five few quick tips that will ensure your success. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #2 -Getting a Marketing Job with Ease

    Play Episode Listen Later Feb 6, 2021 3:26


    This post describes how to get a Marketing Job when you get laid off. Before we start applying for a job, we need to understand how companies hire Marketing talent. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Episode #1 - Branding Vs Lead Generation

    Play Episode Listen Later Feb 6, 2021 4:19


    When you start a business, many entrepreneurs would ask a marketer to start with a Lead generation. In this Social age, branding is as essential as well, which leaves many marketers confused about what you start with? In this podcast, we will discuss what to focus on when you launch a new product or service into the market. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

    Introduction

    Play Episode Listen Later Feb 5, 2021 1:04


    background about me and why I started this podcast --- Send in a voice message: https://anchor.fm/kiran-sri/message Support this podcast: https://anchor.fm/kiran-sri/support

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